Editor's Note: The signing between the two parties is a strong signal of the changing logic behind the reconfiguration of state-owned automobile assets in recent years.

On June 13, BAIC Group officially signed a strategic cooperation agreement with Changan China Automobile Group. Zhang Jianyong, Party Committee Secretary and Chairman of BAIC Group, and Zhu Huarong, Party Committee Secretary and Chairman of Changan Automobile, attended the ceremony. Xie Wei, Standing Committee Member of the Party Committee and Vice General Manager of BAIC Group, and Zhang Xiaoyu, Executive Vice President of Changan Automobile, signed on behalf of both sides.

This cooperation covers five areas — forward-looking technology and emerging industries, green and low-carbon development, industrial chain, supply chain, and overseas markets. The positioning statement is also clear: actively explore new pathways for "central-local cooperation" for modern new state-owned enterprises.

BAIC belongs to the Beijing state-owned asset system, while Changan relies on the Ordnance Equipment Group and is a true central SOE vehicle manufacturing platform. A local team and a central team, breaking through administrative hierarchy barriers to achieve full-domain resource synergy — this itself is a strong signal of the changing logic of state-owned automobile asset reconfiguration in recent years.

What is truly "actionable" in this agreement?

First is joint procurement and capacity sharing at the supply chain level. The agreement explicitly mentions that both parties will advance joint procurement on core components such as chips and batteries. This is not an abstract concept — vehicle-mounted MCU, power semiconductors, and power battery cells are precisely the segments with the highest price volatility and supplier concentration in the past two years. Both BAIC and Changan have annual sales volumes in the millions, but when facing top-tier suppliers like CATL, Infineon, and Horizon Robotics, a single company's bargaining chips remain limited; if the procurement demands of both are bundled, the cost elasticity brought by economies of scale is immediate.

Second is the synergy dividend at the level of forward-looking technology, especially focused on intelligent driving. BAIC and Changan are currently among the very first — and still among the few — automotive companies in the country to obtain the Ministry of Industry and Information Technology's L3-level autonomous vehicle type approval. The pilot scenarios and data accumulation of the two enterprises have different focuses. Once a data sharing and technology synergy mechanism is established, not only will the iteration efficiency be higher, but the pressure of R&D amortization will also be significantly reduced.

Third is the complementary sharing of overseas channels. In 2025, Changan's overseas sales were about 637,000 vehicles, with deep layout in Latin America and the Middle East; BAIC's exports were about 308,000 vehicles, deeply cultivating Southeast Asia and African markets. Sharing by both parties on overseas dealer networks, logistics and warehousing systems, and after-sales outlets means that in key incremental markets such as Thailand and Brazil, it is possible to avoid redundant investment like "two brands under the same flag building separate networks".

It is worth noting that to date, this agreement still belongs to the strategic framework level, does not involve equity merger, does not establish a joint venture company, and follows the route of market-oriented resource coordination rather than organizational restructuring.

Why the acceleration of "central-local cooperation" at this time

Looking far into the entire industry, perhaps we can understand why both parties would conduct this cooperation. Firstly, the price war has pressed the profit statements of vehicle enterprises to the critical point; the cost structure of "fighting alone" is unsustainable. When new energy penetration rates break through key thresholds, product homogenization intensifies, and consumer price sensitivity remains high, if a single car company wants to succeed with the old logic of "full-stack self-research + independent network building + full industry chain control," marginal returns are decreasing rapidly. What is saved through joint procurement might be the margin points on the financial report next year.

Secondly, the efficiency issue of state-owned automobile assets is shifting from a "reform topic" to a "survival topic." As a market-oriented vanguard within the central SOE system, Changan has flexible mechanisms, a solid military-industry foundation, and relatively successful upward movement of passenger car brands; BAIC holds Beijing regional resources, new energy manufacturing foundations, and regional channel foundations, but always faces bottlenecks in the premium breakthrough of independent passenger brands. The combination of the two, under the premise of not changing property rights, allows "movable resources" such as procurement scale, technical assets, and overseas networks to turn first, replacing repeated construction with synergy efficiency.

Thirdly, Chinese car exports are moving from an "opportunity period" to a "compliance and countermeasure period," where the risk of fighting alone is increasing. EU tariff barriers, localization rate requirements in various countries, and the escalation of brand trust wars all mean that Chinese car companies going overseas need stronger systemic capabilities — channel sharing, unified after-sales standards, and even joint responses to certification and regulatory games — none of which is something a single enterprise can handle alone.

The bigger highlight might be: when local SOEs and central SOE platforms finally find an operating method that does not rely on administrative bonding but on market-oriented synergy ties, will this template be replicated by more "central-local pairings"? If the answer is yes, then the value of this agreement on June 13 is not just that the cost accounts of the two car companies are calculated more precisely, but rather a real evolution in the method of resource allocation for the Chinese automotive industry during the stock competition phase.

Last month, the Changan Qiyuan New Q05 was launched in Thailand, marking that this domestic compact pure electric SUV sales champion has officially started its global journey. It should be noted that this pure electric SUV with global car quality, after enjoying the purchasing benefits of June, currently has a starting price of only 69,900 RMB. So in the 70k-80k RMB most mainstream budget range, the Changan Qiyuan New Q05 and the Leapmotor A10 which also possess global car quality, who is actually more worth buying? Let's compare them in actual practice across four dimensions: space, intelligence, power, and battery.

(Changan Qiyuan New Q05)(Leapmotor A10)

To ensure a fair comparison, we will choose the Changan Qiyuan New Q05 405MAX (79,900 RMB after discount) and the Leapmotor A10 505 Joy Edition (76,800 RMB) for comparison. These two models currently have similar selling prices. Without further ado, let's see what differences they have below.

Space: Changan Qiyuan New Q05 has a clear size advantage, Leapmotor A10 space optimization is online

(Changan Qiyuan New Q05)(Leapmotor A10)

First look at space. This is the core need for most consumers buying an SUV. In this aspect, Changan Qiyuan New Q05 is undoubtedly more advantageous. Because positioned as a compact SUV, it has length/width/height of 4435/1855/1600mm, and a wheelbase of 2735mm. Compared to Leapmotor A10 positioned as a subcompact SUV (4270/1810/1635mm, wheelbase 2605mm), it has advantages in vehicle length, width, and wheelbase.

(Changan Qiyuan New Q05)(Leapmotor A10)

In actual riding experience, Changan Qiyuan New Q05 rear knee space is 320mm. Passengers 175cm tall sit in, legroom also has nearly 2 fists of space. While Leapmotor A10 space utilization is not bad, limited by wheelbase, rear legroom can only be said to be sufficient. Most importantly in the front seat area, Changan Qiyuan New Q05 driver's seat also provides heating/ventilation/massage functions, while Leapmotor A10 only has heating function. Like summer usage or long-distance driving, Changan Qiyuan New Q05 driver's experience will be more comfortable and relaxed.

(Changan Qiyuan New Q05)(Leapmotor A10)

Storage capacity, both cars' performance is quite good. Changan Qiyuan New Q05 trunk basic capacity reaches 540L, among which there is a 90L under-floor storage compartment, can easily achieve dry and wet separation. After folding rear seats, max capacity reaches 1380L. Like strollers, camping gear or even small appliances can basically fit. Of course Leapmotor A10 benefits from good usable space ratio, performance is better. Trunk basic capacity reaches 602L, after folding seats max capacity reaches 1549L. Suburban trips, grocery shopping etc., are no problem.

Intelligence: Both have strengths, high trims bring surprises

In intelligence aspect, both cars' performance are also on par. Hardware-wise both cars provide 14.6-inch central screen + smart car system configuration. Including connected car, phone-car connectivity, app store, voice control functions are all equipped. However, this Changan Qiyuan New Q05 being compared today, due to integrating AI large model, also supports continuous dialogue, see-say-everything functions. When driving hands full or wanting to complete multiple operations continuously, experience will be more intelligent and convenient.

(Changan Qiyuan New Q05)(Leapmotor A10)

Nowadays the assisted driving part everyone cares about when buying cars. Today these two models are equipped with basic L2 assisted driving system. Including ACC full-speed adaptive cruise, lane centering, AEB active braking functions are all equipped. Like driving long-distance highway or encountering 'sudden pedestrian appearance' emergencies can be effectively handled. Among them Leapmotor A10 also has assisted parking entry function, is more user-friendly for new drivers.

(Changan Qiyuan New Q05)(Leapmotor A10)

It is worth mentioning, high trim versions of both cars provide LiDAR smart assisted driving solutions. Can both achieve highway navigation, automatic parking assist functions. However Leapmotor A10 price 86,800 RMB top trim models have this. While Changan Qiyuan New Q05 threshold is slightly higher. Only after discount 99,900 RMB version has it.

Power Performance: Changan Qiyuan New Q05 performance is stronger, acceleration is faster.

(Changan Qiyuan New Q05)(Leapmotor A10)

In power aspect, Changan Qiyuan New Q05 equipped with 120kW permanent magnet synchronous motor. Max torque 190N·m. Daily city commute is very brisk. Overtaking and lane changing also has confidence. While Leapmotor A10 motor power is 90kW. Max torque 150N·m. 0-100 acceleration approx 10.6 seconds. Daily use can basically meet. But compared to Changan Qiyuan New Q05 power is slightly inferior.Battery & Range: CATL support, cooling method is particular

In battery aspect, Changan Qiyuan New Q05 all series standard CATL cells. Rare under 100k RMB. This Changan Qiyuan New Q05 discussed in this article has 405km pure electric range (CLTC). Daily commute charging once a week is completely enough. And if you have higher requirements for range, Changan Qiyuan New Q05 also has 506km range version optional. Benefit price starting from 89,900 RMB. Leapmotor A10 gives 505km pure electric range (CLTC). Data is advantageous, but cells come from Gotion or Jiangsu Zhengli. In comparison, Changan Qiyuan New Q05 battery safety is more reliable.

(Leapmotor A10)

In charging speed aspect, Changan Qiyuan New Q05 supports 3C fast charging. 30%-80% charging only needs 15 minutes. Leapmotor A10 supports 2.5C fast charging. 30%-80% charging needs 16 minutes. Difference between the two is not large. And both cars also support external discharge. Can meet outdoor camping needs.

(Changan Qiyuan New Q05)

Finally separately discuss the battery cooling method everyone cares about. Changan Qiyuan New Q05 entry version adopts direct cooling technology. Mid-to-high trim models are all liquid cooling. Leapmotor A10 only 505km version equipped with liquid cooling. 403km version still uses air cooling. Looking at actual usage, liquid cooling runs more stable in high temp environment, high power fast charging scenarios. Can effectively suppress battery temp rise. Reduce thermal runaway risk. While guarding battery safety all-round, slow down cell degradation, extend service life. Comparing, Changan Qiyuan New Q05 all series cooling solution overall better. Battery safety guarantee capability significantly ahead.

(Changan Qiyuan New Q05)(Leapmotor A10)

Overall, Changan Qiyuan New Q05 and Leapmotor A10 are both 70k-80k RMB price range highly competitive global quality pure electric SUVs. Leapmotor A10 wins in longer range and mainstream automotive-grade cockpit chips. Suitable for users with certain range requirements. While Changan Qiyuan New Q05 has more advantages in space, power and battery quality. All series standard CATL cells also makes people more reassured. For most family users, larger space, faster power and more reliable battery, brought daily usage experience improvement will be more obvious. Plus Changan Qiyuan New Q05 is backed by a central SOE major manufacturer. This May also launched in Thailand. Undergone sufficient verification by domestic and foreign markets. Sales and reputation are both quite good. Overall more worth buying.

On June 13, 2026, the Chongqing Auto Show grandly opened. Changan Mazda, with the theme "Still Mazda", showcased classic legendary sports car MX-5, global strategic new energy models MAZDA EZ-6 (hereinafter referred to as EZ-6), MAZDA EZ-60 (hereinafter referred to as EZ-60), and the EZ-60 Mazda Edition launched in April at the N8 Hall booth. It comprehensively displayed the latest results of the enterprise's new energy transformation and simultaneously announced a series of user co-creation activities.

Global Car Strength Endorsement, Setting New Energy Value Benchmark

EZ-6 and EZ-60 were built to global standards from the outset of product development. In terms of design, EZ-6 won the "2026 World Car of the Year Design" award, becoming the first Chinese new energy vehicle to receive this honor. EZ-60 is even the only SUV globally to win 8 world-class design awards simultaneously. In terms of safety, both models are built strictly according to China-Europe dual five-star standards. EZ-6 has obtained 5 authoritative safety certifications including C-NCAP and E-NCAP. EZ-60 battery safety meets new national standards and European standards ahead of schedule. Changan Mazda further promises all new energy users "Battery lifetime spontaneous combustion compensation, unlimited mileage, unlimited owners".

In terms of handling, the EZ-60 successfully won the Champion of the SUV Group in the Circuit Race of the China New Energy Vehicle Rally Championship and the Second Place in the Overall Result of the Rally Race, verifying its ultimate handling capabilities. At the auto show, Changan Mazda owner and champion driver Ji Hao shared his journey driving a stock, unmodified pure electric EZ-60 in the China New Energy Vehicle Rally Championship. During the 6-day, 910-kilometer grueling schedule, facing competition from the vast majority of extended-range and plug-in hybrid vehicles, relying on the EZ-60's ultimate quality stability and "Human-Machine Integration" tuning, it broke through from 100 participating cars across 27 brands, completing the ultimate verification of the EZ-60 stock production car's performance.

Currently, Changan Mazda has successfully obtained whole vehicle certifications for the EU, UK, and Australia three major markets, becoming the first domestic joint venture new energy vehicle enterprise to win these three certifications simultaneously. Solid global quality has won broad recognition in the international market. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specially inspected the Nanjing factory and gave high praise to the production process and quality control system. Currently, overseas sales and pre-sales trends of EZ-6 and EZ-60 continue to be positive. In the domestic market, EZ-60 has been the champion of joint venture new energy medium-sized SUV sales for 7 consecutive months.

Wu Xuxi, Executive Vice President of Changan Mazda Auto Sales Branch, stated: "Changan Mazda has become Mazda's global new energy whole vehicle design, R&D, manufacturing base and export center. We solemnly promise that every Mazda new energy user owns a real global car."

Adhering to "User+" Mindset, Building a Value Community of Brand and Users

5 million users in the Chinese market are companions in Changan Mazda's brand development and co-creators of value. In 2026, Changan Mazda continues to practice the "User+" mindset, initiated a series of user co-creation activities, built a multi-dimensional, full-lifecycle user ecosystem, making the commitment of "Still Mazda" not only reflected in the value details of products, but also integrated into the emotional resonance with every user. Users and Mazda fans who participate in a series of Changan Mazda activities will have the opportunity to participate in the 2026 Fan Grand Gala.

The "Joyful Mazda Creator" and "National Broker" plans have built a platform for users to co-create brand value. Since the campaign launched, numerous Mazda fans have emerged, using cameras to record car ownership life and word-of-mouth to convey product value. Sun Jingyi, a post-2000s EZ-60 owner, shared her feelings as a "Joyful Mazda Creator": "Although work is usually busy, I can use my spare time to share car driving experiences. I am a novice and this is my first time participating, but whether it's car friends or Changan Mazda staff, they will help me with all their might. If you are a Mazda owner, like sharing, and love making friends, welcome to join the Joyful Mazda Creator."

The 2nd season of the "Green Seedling Project", officially launched in May, is currently visiting top universities across the country, engaging in deep exchange with young students about Changan Mazda's practical achievements in design, driving dynamics, safety, intelligence, and other fields. The concurrently launched EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to see their creativity realized, but also opens summer practice and internship positions to the broad youth, further promoting the application of learning and the integration of industry and academia.

The practice of social responsibility also cannot do without the joint participation of users. Since 2015, Changan Mazda has cumulatively donated and built 12 Hope Primary Schools in Yunnan, with a total investment exceeding 10 million yuan, benefiting tens of thousands of teachers and students. In June, Changan Mazda launched the "Kindness in Every Kilometer" public welfare campaign again, converting every user trip into public welfare funds, all used to improve the learning and living conditions of Hope Primary Schools, spreading love through the wheels.

"Still Mazda" has never been just a slogan. While inheriting its century-old brand genes, Changan Mazda has always prioritized user needs. In the future, Changan Mazda will continue to build every product to global standards, connect with every user with sincerity, and let more people experience the driving fun of "Human-Machine Integration". From June 13 to 21, we welcome consumers to visit the Changan Mazda booth at the Chongqing International Expo Center N8 Hall to feel the charm of global cars up close.

A couple asked via the backend, with a budget of around 100,000, planning to buy a somewhat reliable pure electric SUV. After looking at the Changan Qiyuan New Q05 and Leapmotor A10, they both seemed good, but which car is actually worth buying? In my opinion, there is still a huge difference between these two SUVs, and their attributes and characteristics are completely different, making the choice not hard. So today, let's compare these two SUVs and see how to choose?

Specifically, we compare the Changan Qiyuan New Q05 2026 Model 506 Max+ at a benefit price of 95,900, and the Leapmotor A10 2026 Model 505 LiDAR Version at a guide price of 86,800. Both are their respective best-selling configurations, representing versions chosen by most users, with a relatively small price difference.

(Changan Qiyuan New Q05)

Currently, both SUVs are best-selling products, even exported overseas. The Changan Qiyuan New Q05 launched in Thailand in May, and will enter Uzbekistan, Central and South America, Europe, etc. within the next few months. Without unexpected issues, it will be seen globally in the future. The Leapmotor A10 will also enter the European market in the future. Both cars are sold globally, and products that can become global cars need to meet testing standards of various countries, so quality is usually trustworthy.

(Leapmotor A10)

The reason couples choose SUVs for travel, I believe it's more about caring about the comfort experience, so space is very important. The Changan Qiyuan New Q05 as a compact SUV, length/width/height 4435*1855*1600mm, wheelbase 2735mm, while the Leapmotor A10 as a subcompact SUV, length/width/height 4270*1810*1635mm, wheelbase 2605mm. Body size is one class smaller, actual seating space also has a gap. We will discuss specific details later.

(Changan Qiyuan New Q05)

The Changan Qiyuan New Q05 front seats are equipped with power adjustment, ventilation, heating, and massage. The front passenger seat is a Queen's Seat with a leg rest, which can recline with one button, perfect for couples traveling comfortably. When tired of riding, you can lie down, turn on the massage for a SPA relaxation. The car interior has 80% quality soft-touch material texture which is better. The combination of automatic air conditioning and PM2.5 filtration allows you to adjust the suitable temperature effortlessly while lying in the car.

(Leapmotor A10)

Although the Leapmotor A10 is the top trim, only the driver's seat supports power adjustment. While the front row has heating functions, inevitably one of the couple traveling won't enjoy the good treatment. Plus it uses manual air conditioning, requiring manual operation for seat, temperature, and airflow; "lazy" patients would probably feel very uncomfortable. Additionally, the Leapmotor A10 interior is mostly hard plastic, with a soft-touch coverage area of 2.63㎡, which is slightly smaller.

(New Q05)

(New Q05)

Moving to the rear seat, an adult 175cm tall in the Changan Qiyuan New Q05 has remaining space of 1 fist at the head and 2 fists at the legs. Crossing legs is also no problem. Meanwhile, it also has air conditioning vents in the rear row, and the backrest angle can be adjusted according to height and sitting posture. So, taking friends or family out on weekends puts no pressure.

(Leapmotor A10)

(Leapmotor A10)

Adults of the same height entering the rear of the Leapmotor A10 have remaining space of 1 fist at the head and 1 fist 3 fingers at the legs. The disadvantage in wheelbase indeed brings a shortcoming in longitudinal space. Furthermore, the rear of this small car has no air conditioning vents, and the backrest angle cannot be adjusted. If it's hot in summer, it's very uncomfortable, and long rides can easily cause fatigue.

Young people buying cars nowadays focus on intelligent technology. From the cockpit perspective, both SUVs perform very well with rich functions and smooth operation. However, if you are an Apple user and like using phone connectivity, the Changan Qiyuan New Q05's extra CarLink, CarPlay, and Honor Car Connectivity might satisfy you more. Additionally, the Changan Qiyuan New Q05 also adds tire pressure monitoring and 50W mobile phone wireless charging, which can also satisfy many new drivers or friends worried about phone battery anxiety.

Although the Leapmotor A10's cockpit configuration and functions are relatively inferior, in terms of driving assistance, it features extra LiDAR and supports Navigation Pilot Assist. Having cutting-edge technology for a few tens of thousands is indeed good. However, if the budget is sufficient, the Changan Qiyuan New Q05 also provides a LiDAR version and possesses Navigation Pilot Assist functionality.

(Changan Qiyuan New Q05)

Next, let's look at the core three-electric systems. The Changan Qiyuan New Q05 is quite impressive, using premium CATL battery cells across the range. It applies the 'Golden Bell Shield' battery technology. High-spec versions use liquid cooling, while low-spec use direct cooling, all with good heat dissipation performance. There is also a chassis underguard to protect the battery. With a full charge, the range is 506km. Driving 50km daily means charging roughly once every 10 days. Weekends allow for long-distance self-driving or camping, with no problem for cross-city round trips.

(Leapmotor A10)

The Leapmotor A10 uses second-tier brand cells, either Gotion High-tech or Jiangsu Zhengli mixed assembly, depending on your luck which manufacturer you get. However, high-spec versions use liquid cooling, while low-spec use only air cooling, with heat dissipation effects inferior to direct and liquid cooling. Additionally, the Leapmotor A10 range has no chassis underguard, missing a layer of protection. If driving on city paved roads, there's no problem, but when going outdoors, be careful not to easily scrape the chassis. With a full charge, its range is 505km, comparable in strength to the Changan Qiyuan New Q05. However, the Leapmotor A10 403 version drops to air cooling, while the Changan Qiyuan New Q05 uses direct cooling, offering better thermal management effects.

There is a difference in power output. The Changan Qiyuan New Q05, being physically larger, uses a 120kW motor with a 0-100 km/h acceleration of 8.9 seconds. The Leapmotor A10, being inherently a commuter car, uses only a 90kW motor with a 0-100 km/h acceleration of 10.6 seconds. The driving difference is significant. Starting might not be obvious, but when overtaking on a two-lane road, the Leapmotor A10 has slower power feedback and requires a longer distance to overtake.

Summary:

Overall, although the Changan Qiyuan New Q05 is slightly higher in price, its space, configuration, and power performance are significantly better, and it uses a top-tier battery brand. The Leapmotor A10 offers high-level Navigation Pilot Assist, having an advantage in this aspect. However, as the top trim, it still uses manual air conditioning, and the rear row has no vents; these details are indeed unacceptable. Overall, I think the Changan Qiyuan New Q05 is still more worth considering. What do you think?

For ordinary families choosing a commuting pure electric SUV, space, driving quality, and long-term vehicle guarantee are the three hard standards, with the 80,000 Yuan price point being the budget red line for most ordinary car buyers. In the current new energy vehicle market, Changan Qiyuan New Q05 and Leapmotor A10 hold steady on the popular list, the prices of the two cars overlap, and it is also easy to feel conflicted. So how to choose these two cars, let us analyze it in detail today.

On pricing level, Leapmotor A10 official guide price 65,800-86,800 Yuan, entry threshold low, focusing on low-cost short-distance commuting, around 80,000 Yuan you can buy 505 Enjoyment Edition model; Changan Qiyuan New Q05 official guide price 79,900-114,900 Yuan, after terminal discount from 69,900 Yuan, after high configuration version price drop, 80,000 Yuan budget can reach 405Max model. Relying on state-owned enterprise manufacturing heritage, Changan Qiyuan New Q05 has long stepped out of the domestic market to start a global layout, in May the model officially landed in the Thai market, in June advanced into Uzbekistan, in August landed in Indonesia and various countries in Central and South America, in October landed in the strict European market, possessing solid global car quality. Today's comparison, we also focus on Changan Qiyuan New Q05 405Max and Leapmotor A10 505 Enjoyment Edition to carry out, both cars actual price are more than 70,000 Yuan, also possess discussion significance.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Space performance is a key watershed for family vehicles, Changan Qiyuan New Q05 as a compact SUV, 2735mm wheelbase advantage is prominent, rear row horizontal and longitudinal remainder is sufficient, 1.8 meters tall passengers, also can have more than one fist of legroom, with three adults fully loaded legs, shoulders no squeezing, after installing child safety seats remaining surplus space, trunk is neat with large depth, baby strollers, daily life supplies, camping full set equipment can be easily stored.

Leapmotor A10 positioned as a small SUV, wheelbase 2605mm, relying on space optimization to increase trunk volume, single person, double person commuting storage is enough, but rear legroom is cramped, 1.8 meters tall passengers, just some leg bumping, during holidays whole family travel together, rear passengers long time sitting easily tired, relatively hard to adapt to three-generation family normalized travel.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Including comfort configurations, two cars also pulled apart gap. Two cars standard front seat heating, winter cold get on car do not need endure cold seat cushion. But Changan Qiyuan New Q05 additionally equip driver seat ventilation, driver massage, summer say goodbye to seat stuffy, long distance driving massage relieve waist back pain, rear seat backrest angle adjustable, passengers can independently switch lying sitting posture. Air conditioning configuration, Changan Qiyuan New Q05 carry full automatic constant temperature AC + rear independent air vents, whole car temperature balanced; Leapmotor A10 equip manual AC, cancel rear air vents, summer high temperature travel rear cooling slow, comfort poor.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Cabin materials and smart configurations, directly determine our impression. Changan Qiyuan New Q05 whole cabin large area soft wrapping cover door panel, center console, armrests and other high frequency touch areas, plus global manufacturing quality inspection standards, long time bumpy road conditions not easy appear interior noise. Car machine compatible most mobile phone ecosystem, built-in 50W car wireless fast charge, save inside car messy wire lines. Same class rare cabin smart fresh air system, can effectively purify inside car air, whole family travel more healthy. Leapmotor A10 interior soft package only concentrated on center console local area, door panels mostly hard plastic, inside car materials lean basic, common car machine interconnection functions indeed can achieve, but phone interconnection only support HUAWEI HiCar, Changan Qiyuan New Q05 then on this basis out CarPlay, Carlink and Honor phone interconnection, can achieve more mobile phone brand interaction experience.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Power, three-electric performance, relate to long term vehicle care convenience. First talk about battery, Changan Qiyuan New Q05 all series standard CATL power battery, large factory cell stability through extensive verification, match 6 years or 150,000 km whole vehicle warranty, long term vehicle use guaranteed; Leapmotor A10 equip Gotion High-tech / Jiangsu Zhengli two battery types, whole vehicle warranty only 4 years or 120,000 km, later maintenance guarantee weak.

Power part, Changan Qiyuan New Q05 carry 120kW drive motor, city start, fast road overtaking power step follow step have, long time uphill full load also calmer; Leapmotor A10 max power 90kW, daily city commuting smooth enough, high speed overtaking, full load climbing power reserve insufficient, need reserve longer acceleration distance. Range aspect, Leapmotor A10 CLTC range 505km, small advantage, Changan Qiyuan New Q05 405km version meet daily commute, but also given 506km long range version option, balance long distance travel needs. Additionally, Changan Qiyuan New Q05 entry level battery direct cooling, Leapmotor A10 entry level air cooling, relatively, Changan Qiyuan New Q05 heat dissipation ability will be stronger.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Comprehensive overall product power, Leapmotor A10 starting price friendly, suitable for single living office workers, young couples daily commuting. Changan Qiyuan New Q05 rely on global car strict manufacturing standards, space, comfort configuration, power advantage, more adapt to multi-member family full scenario vehicle needs. So, 80,000 Yuan budget want balance quality and practicality, I think Changan Qiyuan New Q05 is more worth attention option.

With a budget of under 100,000 to buy a pure electric SUV, if you want to balance daily grocery shopping and kids transport with weekend camping and gatherings, which one is better, Changan Qiyuan New Q05 or Leapmotor A10? I believe this is a question many friends are pondering. Today, we won't beat around the bush, directly comparing two configurations where their terminal prices are both over 70,000: Changan Qiyuan New Q05 2026 Model 405 Max, Leapmotor A10 2026 Model 505 Joyful Edition, to see which one is truly the best travel companion?

Purchasing major items like cars, stability and reliability are absolutely the most important. So where do we look to see if an EV is stable and reliable? Quality control, technology, and the three-electric systems are core elements. At the quality control level, both sides are quite capable, as they are all global vehicles meeting strict global testing standards. Changan Qiyuan New Q05 was launched in Thailand in May and will enter more overseas countries soon. Leapmotor A10 is expected to enter the European market in the third quarter of this year. So what about the three-electric systems and technology?

(Changan Qiyuan New Q05)

(Changan Qiyuan New Q05)

Changan Qiyuan New Q05 performs well, equipped with CATL cells and Golden Bell 2.0 3C fast charging battery technology. The chassis also has protective plates for better protection. Usually, if driving on unpaved roads, fishing, camping, etc., there is no need to worry too much about scraping the chassis and damaging the battery. Regarding range, this car is 405km fully charged, of course, it also has 506km optional, and they are all CATL cells, trustworthy.

(Leapmotor A10)

(Leapmotor A10)

Leapmotor A10 is equipped with cells from Jiangsu Zhongli or Gotion High-tech, belonging to second-tier brands. It uses liquid cooling technology, fast heat dissipation, and is safe enough. However, it is worth mentioning that only the high-spec of Leapmotor A10 uses liquid cooling, the low-spec uses air cooling technology, heat dissipation is not that capable. Changan Qiyuan New Q05 low-spec uses direct cooling, heat dissipation effect is better than air cooling, high-spec also uses liquid cooling heat dissipation. Regarding range, this car is given 505km, fully charged can run a bit further. Simply put, at the same price, Changan Qiyuan New Q05 battery is from a major factory more reliable, Leapmotor A10 range is longer runs further, so how would you choose?

(Changan Qiyuan New Q05)

(Leapmotor A10)

Next, let's look at space and comfort, this difference is quite large. Changan Qiyuan New Q05 is a compact SUV, wheelbase 2735mm, Leapmotor A10 is a small SUV, wheelbase 2605mm, lagging behind by 130mm. Going out one or two people daily is nothing, but if three or five friends, parents and family go out together there is a difference.

(Changan Qiyuan New Q05)

(Changan Qiyuan New Q05)

Taking an adult with height 175cm as a reference, enter the driver's seat of the two SUVs respectively and adjust the sitting posture, then come to the second row to sit. At this time, the reviewer in the back row of Changan Qiyuan New Q05, headroom and legroom respectively can still remain 1 fist and 2 fists. Its rear backrest angle can also be adjusted, long time riding car can have different sitting posture, can relieve certain fatigue sensation. At the same time, hot summer and cold winter, Changan Qiyuan New Q05 back row also has air conditioning vents, can give back row better riding experience.

(Leapmotor A10)

(Leapmotor A10)

While the reviewer in the back row of Leapmotor A10, headroom and legroom respectively remain 1 fist and 1 fist 3 fingers, seat backrest angle is relatively small, also cannot be adjusted, long time riding will be relatively tired. But if there are small babies at home, this small car is good because it comes with a small table, can put toys, tablet, but from safety start, driving time does not suggest use.

(Leapmotor A10)

Furthermore, regarding sitting comfort, this price A10 offers few configurations, only driver electric adjustment and front row heating, seat fit is also average. Daily commuting is certainly no problem, but sitting in the car for one or two hours is still very tiring.

(Changan Qiyuan New Q05)

Changan Qiyuan New Q05 then front row all come with electric adjustment, driver's seat is the most comfortable place, headrest, lumbar support, heating, ventilation even massage functions all have, work lunch break, camping driving tired, directly fold down seat lie down open massage function, half hour later immediately can restore state.

Now buying car smart technology definitely cannot lag, two cars are conventional L2 level assisted driving nothing much to say, but cockpit is big different. Leapmotor A10's Leapmotor OS system ecosystem is still good, card layout operation is also simple direct; Changan Qiyuan New Q05 is Tiandu smart cockpit, also smooth and fluid, and than Leapmotor A10 more has Carlink, CarPlay and Honor Link, for using Apple and Honor phone friends more friendly, and more out voice command for visible content function, no need wake directly can say out command operation, use more convenient.

Summary:

After a comparison, two cars have their own unique selling points. Leapmotor A10 wins in range being long enough, while Changan Qiyuan New Q05 is more like an "all-rounder". CATL cells + Golden Bell battery technology, quality makes people feel relieved; wheelbase is 130mm larger, back row backrest adjustable, multi-person travel more free; plus driver ventilation massage, voice command for visible content etc configurations, indeed capable. If I were to choose, I would vote for Changan Qiyuan New Q05, after buying every day have to drive, to yourself a little better, than anything is worth. What do you think?

"Going Global", some automakers view it as a lifeline for sales transfer; if they cannot compete domestically, they sell cars overseas; others practice it seriously, ensuring both domestic vitality and overseas competitiveness.

For this, strategic rotations regarding the overseas market have happened one after another. In one year, Changan, SAIC, GAC, and Great Wall have all "made moves" on their overseas leaders.

In the second half of 2025, Changan Motors completed multiple organizational structure adjustments targeting the overseas market.

First, Ye Pei was promoted to Executive Vice President of Changan Motors, succeeding Wang Hui who previously oversaw overseas business, becoming the main lead for Changan Motors' globalization strategy.

Subsequently, former Executive Vice President of Changan Mazda Deng Zhitao was transferred to the head of the Southeast Asia Business Unit, reporting directly to Executive Vice President Ye Pei. Additionally, Executive Vice President Peng Tao is responsible for Central/South America and Middle East/Africa markets.

Previously, Changan had promoted Wang Hui from General Manager of the Overseas Development Department to Chairman of Avatr Technology. The location selection and construction of his Thailand Rayong factory were key layouts for Changan's overseas expansion.

Unlike other automakers, Changan's overseas expansion can be considered true globalization; not only own-brand vehicles but also joint-venture brands are included in the strategic planning.

From January to May this year, Changan's cumulative overseas sales reached 363,648 vehicles, accounting for 39.66% of the group's total. This shows that overseas business has become an indispensable part of Changan. With multiple Executive Vice Presidents taking command, its importance is naturally exceptional.

Public data shows that as the head of SAIC International, Yu De played an irreplaceable role during SAIC's critical "going global" period. Starting from 2025, the position of General Manager of SAIC International has been taken over by Cui Weiguo.

Cui Weiguo is a veteran of SAIC. During his tenure at SAIC GM, he participated throughout the introduction of the Buick GL8 from the first generation to subsequent multiple updates, being an important hero for the continued best-selling of this ace model.

In 2014, Cui Weiguo was promoted to Deputy General Manager of SAIC Passenger Vehicle Company, and subsequently fed the successful experience accumulated from joint-venture brands into the product development of the own-brand segment.

In early 2025, SAIC Motor Group launched a major organizational structure reform named "Major Passenger Vehicle Segment", integrating Roewe, MG, Rising, SAIC International, Research & Development Headquarters, LingShu Technology, and Overseas Mobility segments, and implementing collective decision-making for major matters of the own-brand segment.

In this round of deep adjustment, Cui Weiguo was appointed as Executive Director of the Overseas Marketing Department of the Major Passenger Vehicle Segment, comprehensively coordinating the overseas business of own-brand vehicles such as Roewe, MG, and Rising. At the same time, he officially took over SAIC International. Business information shows that in August 2025, Cui Weiguo was added as a director of SAIC International.

After a wave of strategic changes, handing over the heavy burden of overseas business to him, it is clear that Cui Weiguo is one of the most valued veterans of SAIC.

It is worth noting that around the time SAIC released "Overseas Strategy 3.0 — Glocal Strategy" in high profile, the overseas market environment also changed drastically. In 2026, SAIC's overseas business showed strong growth resilience. From January to May 2026, SAIC's cumulative vehicle exports reached 543,000 vehicles, ranking third among domestic automakers, with year-on-year growth exceeding 60%, and market share of approximately 13.4%.

GAC's overseas personnel changes were the most radical.

In November 2025, Chen Jiacai officially joined GAC, becoming Deputy General Manager of GAC Group, and comprehensively responsible for GAC's overseas business. Shortly after, the official announcement stated, Chen Jiacai was listed in the Group Leadership Team.

It should be known that Chen Jiacai is not a GAC veteran, but a "foreign monk" (outsider). Once he joined, he was responsible for the overseas business which GAC highly valued, it is not an exaggeration to call it "radical".

Under Chen Jiacai's leadership, GAC's export volume reached nearly 100,000 vehicles from January to May this year. Although accounting for less than one-sixth, it skyrocketed by 135% year-on-year. Under Chen Jiacai's management, GAC International's future is immeasurable.

On May 10, China Brand Day, GAC appeared on CCTV Special Report, with Chen Jiacai representing the group to accept an exclusive interview. Why was he able to obtain such honor in just half a year after joining?

This writer's opinion is that Chen Jiacai did not fail the group's expectations, skillfully used and displayed the overseas experience accumulated at Chery, allowing GAC to gradually achieve the transition from "Product Export" to "Systematic Export", from "Scale Overseas Expansion" to "Value Overseas Expansion".

Handing power to an outsider, the move GAC made seems to be right.

With frequent personnel changes, Great Wall finally had thoughts on the overseas segment.

In June 2026, multiple media reported that Shi Qingke, President of Great Wall International, had resigned, with Zhang Genshen, President of Brazil-Mexico Region, as his successor. Although Great Wall's internal response stated "the report is false", from hard actions such as DingTalk architecture change and labor contract re-signing, it is an undisputed fact that the overseas architecture has been largely adjusted.

The core of the adjustment is shifting from "Centralization" to "Decentralization". Previously, "Great Wall International" as an independent tier-one organization had unified allocation power of R&D, Production, Supply, Sales, and Service; after adjustment, decision-making power was recalled to Group President Mu Feng, and overseas functions were decomposed and assigned to corresponding middle platforms of the group respectively.

On the surface, this adjustment is a rebalance of organizational efficiency, but behind it lies deeper logic of the master of the house. Sources point out that this adjustment is related to Chairman Wei Jianjun's perception of the "drawbacks of delegating power" — issues such as cost control, brand premium, and compliance risks have become prominent with the expansion of overseas scale.

Data shows that from January to May this year, Great Wall's overseas sales reached 231,258 vehicles, accounting for 48.60% of the group's total. Basically, the importance of Great Wall's overseas business has reached a level comparable to Chery. At this moment, strategic adjustment may also be reasonable.

Early Chinese automakers' overseas expansion was essentially a foreign trade behavior centered on product export, with overseas heads mainly taking on sales functions. Now, this old path is no longer feasible.

Changan decomposed overseas business by region, SAIC established a global talent rotation system, GAC delegated decision-making chains from Group Headquarters to Brand BU heads, and Great Wall split the overseas "independent kingdom". Focusing on overseas cuts, Chinese automakers are unanimously eyeing another big bounty.

Following the successful conclusion of the Shanghai, Guangzhou, and Changsha legs, on June 13, Changan Qiyuan's exclusive sponsorship of Cao Ge's "Open Your Ears and Listen to Me" tour landed spicily in the brand's headquarters -- Chongqing. Changan Qiyuan used "Sizzling Hot and Broaden Horizons" as the core of communication, deeply combining Chongqing's unique urban heritage, successfully created an immersive on-site experience that is perceivable, check-in-worthy, and shareable, giving the national brand and new generation a livelier, more resonant communication method, completing the shift from niche traffic exposure to brand mindset consolidation, setting a new benchmark for cross-industry marketing of automobile brands.

Sizzling Resonance: Mutual Pursuit between National Brand and Golden Melody King

Currently, new energy vehicle market competition has shifted from product parameter comparison to a clash of user emotional value and brand warmth. Music, as a mass language crossing boundaries, has become the ideal medium for brands and users to establish deep connections. Changan Qiyuan joining hands with Golden Melody King Cao Ge is exactly such a cross-border choice with both emotional warmth and population fit.

Cao Ge has cultivated the music industry for many years. Classic works like "Betrayal" and "Lonely Mr." never cease to be sung, representing the youth memories of the '80s and '90s generations, while continuously resonating within the young circle, possessing both national reputation and new generation influence. As an important representative of Changan Automobile's digital intelligence transformation, Changan Qiyuan is positioned as a "National Premium New Energy Brand", always focusing on user groups who love life and pursue quality. They embrace the travel innovation brought by smart technology and cherish emotional connections with warmth, having a natural closeness to music and stars. Based on this highly fitting user mindset, Changan Qiyuan joined hands with Cao Ge to start a music cross-border journey, using music as a bond and passion as resonance, allowing brand warmth to naturally penetrate boundary circles, truly realizing deep emotional links between brand, product, and users.

Sizzling Breaking Circles: Passionate Collision between Mountain City Characteristics and Product Experience

From Shanghai, Guangzhou, to Changsha, Changan Qiyuan has continuously leveraged the emotional penetration power of the music circle and Cao Ge's influence, constantly unlocking new scenarios for brand and young user communication. Every stop is not just a stage performance, but an emotional connection face-to-face, heart-to-heart with users, continuously conveying the brand's original intention: "Making the Mobile Home Fully Happy".

For this Chongqing leg, Changan Qiyuan maximized the brand's home turf momentum of the "Headquarters". Chongqing's bold and hot city IP, three-dimensional and scattered mountain city topography, plus the internet-famous city attribute that everyone loves to check-in and share, provided perfect soil for offline scenario marketing. Using "Sizzling Red" as the main visual style, creating a theme exhibition booth, deeply integrating Chongqing's city temperament with the product's young expression, forming strong visual memory points.

In addition, Changan Qiyuan not only set up a Cao Ge co-frame check-in booth, narrowing the distance between stars, fans, and the brand, but also combined with trend modification culture, setting up a new Q05 Itasha painting exclusive check-in area, adapting to young user social sharing needs, igniting a brand "Sound Wave" craze. Changan Qiyuan integrated the three-dimensionality of the "Mountain City", the emotional sense of "Sizzling Hot", and the communication sense of "Internet Celebrity", into the offline booth and interactive experience, making the product a touchable, photo-worthy, shareable social symbol on site, successfully enabling young users to achieve a mindset conversion from "Seeing the Brand" to "Remembering the Brand".

Global Pattern: Accelerating from Local Hot Sales to Global Stage

As an important representative of Changan Automobile's digital intelligence transformation, Changan Qiyuan has always adhered to the positioning of a "National Premium New Energy Brand", with the brand image of "Responsible, Warm, and Capable", continuously deepening user value and brand warmth. At the Chongqing stop, Changan Qiyuan not only accompanied Cao Ge and fans throughout the journey, but also conveyed the brand's concept of "Making the Mobile Home Fully Happy" in daily travel and on-site interactions.

It is worth mentioning that Changan Qiyuan's all-new Q05, as a strategic model built for the global market, with the superior product value of "All CATL Batteries, Great Intelligence, Spacious Vehicle", became the on-site check-in focus, echoing the brand's positioning of "National Premium".

Continuously gaining user recognition in the market. In May, Changan Qiyuan overall delivery was 34,528 units, among which the all-new Q05 delivered 15,954 units, retaining the compact SUV sales champion title; on May 28, the all-new Q05 launched in Thailand, only 3 days, order numbers broke through 3,000 units, blockbuster strength extended from domestic to overseas.

Cross-border Deep Plowing: Building New Brand Upward Momentum with Five-Dimensional Linkage

Changan Qiyuan joining hands with Cao Ge's tour is not a simple brand exposure, but through a combination of "In-depth IP Binding + Local Scenario Customization + Product Landing Conversion + User Long-term Operation", exploring a more distinctive cross-border marketing system, creating a five-dimensional linkage marketing closed loop of "Music + Celebrity + Brand + Product + User", becoming a benchmark landing project for Changan system digital brand transformation. After the Chongqing stop, the tour will continue to land in Hefei, continuously releasing cross-border momentum to help brand upward.

Looking at Changan Qiyuan's brand upward journey, cross-border marketing has long become Changan Qiyuan's brand distinct background color. From adopting the national treasure Mang Cancan, joining hands with Tongliang Dragon Football, Portuguese National Team, to J-10C cross-border co-branding, "Angry Birds" global IP co-creation, to this time deeply integrating music tour with city culture and user scenarios, Changan Qiyuan has always carried out diversified cooperation around user interests and lifestyles, continuously enriching the interaction forms between brand and users. Subsequently, Changan Qiyuan will continue to take high-quality products and thoughtful service as the cornerstone, continuously deepening the cross-border operation system, deepening the emotional bond between brand and users, joining hands with the vast user base to rush to the new future of intelligent travel.

After the successful conclusion of three performances in Shanghai, Guangzhou, and Changsha, on June 13, Cao Ge's "Open Your Ears and Listen to Me" tour concert, exclusively sponsored by Changan Qiyuan, landed in the brand's home base - Chongqing. This event used "Hot and Spicy, Broaden Your Horizons" as the communication core. Combined with Chongqing's unique urban style, it created an immersive experience site, combining visibility, interactivity, and communicability. This national car brand used this opportunity to close the distance with the young group, using novel communication forms to complete traffic conversion and brand concept implantation, establishing an excellent example of cross-border marketing in the automotive industry.

Hot Frequency Alignment: Two-way cooperation between National Brand and Powerful Singer

Nowadays, the competition in the new energy vehicle market has long been no longer limited to hardware parameter comparison, brand emotional value and humanistic temperature have become the key to fighting. Music as a communication language universally used by all people is an excellent carrier for brands to connect consumers and establish deep connections. Changan Qiyuan choosing to join hands with powerful singer Cao Ge is exactly an excellent cross-border that considers emotional resonance and audience matching.

Cao Ge has deepened his work in the music industry for many years. "Betrayal", "Mr. Loneliness" and other tracks have extremely high singability, both are the youth memories of the post-80s and post-90s generations, and also gained the love of the current young group. National reputation and new generation influence are both equipped. As the core brand of Changan Automobile's digital transformation, Changan Qiyuan positions itself as a national high-quality new energy vehicle, target customer group loves life, pursues car quality. They are willing to experience new technologies of intelligent travel, and also value emotional companionship. They have a strong interest in music and entertainment content. Based on highly consistent audience positioning, both sides used music as a bridge and love as a consensus, so that brand warmth broke the wall between circles, and realized deep emotional connection between brand, product and consumers.

Trend Breakthrough: Mountain City Characteristics and Real Car Experience Smoothly Combined

From Shanghai, Guangzhou to Changsha, Changan Qiyuan relied on the communication power of music IP and the personal influence of Cao Ge to continuously explore new scenarios to communicate with young users. Every stop of the concert is not only a feast of audio and video, but also a chance for the brand and fans to communicate face to face, continuously conveying the brand's original intention of "Making the mobile home fully happy".

This time in Chongqing, Changan Qiyuan fully leverages the advantages of the local home court. Chongqing's passionate and frank city label, the mountain city terrain of high and low, plus the check-in communication attributes of this internet-famous city, laid a good foundation for offline scene marketing. The scene created the theme exhibition area with hot red as the main visual, combined the mountain city temperament with the brand's youthful expression, and the visual memory point was full.

The site not only set up a celebrity photo check-in area to allow the audience and fans to interact with the brand at close range, but also combined with the trend modification culture to create a new Q05 personalized painting experience area, fitting the young people's social sharing habits, and the brand heat continued to climb. Changan Qiyuan integrated the characteristics of the mountain city, the hot atmosphere, and the internet-famous communication attributes into the offline exhibition area and interaction links, making the new car a fashionable element that can be viewed, photographed, and shared, step by step making young consumers go from knowing the brand to firmly remembering the brand.

Looking Globally: Domestic Market Hot Sales, Steady Development of Overseas Territory

As an important part of Changan Automobile's digital transformation, Changan Qiyuan adheres to the positioning of "National Premium New Energy Brand", with a responsible, warm and powerful brand image, continuously excavating user value and conveying brand temperature. At the Chongqing concert site, the new Q05 accompanied the whole process. In the view and travel, site interaction, constantly interpreting the brand concept of "Making the mobile home fully happy".

It is worth mentioning that the new Q05 is the main model created by the brand for the global market. The three-electric system is stable and reliable, intelligent configuration is leading, and space performance is class-leading. With outstanding product strength, it has become the focus of the scene, and also perfectly interpreted the positioning of "National Premium".

This model has a bright market performance: In May, the cumulative delivery of Changan Qiyuan full series models reached 34,528 units, among which the new Q05 delivered 15,954 units in a single month, once again taking the number one place in compact SUV sales; On May 28, the car landed on the Thai market, and the orders broke through 3,000 units in just 3 days, and the blockbuster strength extended from domestic to overseas.

Deep Cultivation in Cross-Border: Multi-dimensional Linkage to Help the Brand Steady Advance

Changan Qiyuan partnered with Cao Ge to carry out tour cooperation. It is not a simple brand exposure, but adopts the comprehensive strategy of "IP deep binding + local scenario customization + product landing conversion + user long-term operation", building a unique cross-border marketing model, constructing a five-in-one marketing closed loop of music + celebrity + brand + product + user, and also becoming the benchmark project of Changan Automobile's digital brand transformation. After the Chongqing leg concluded, the tour will also enter Hefei, continuously releasing cross-border value and boosting brand development.

Looking back on Changan Qiyuan's brand development road, cross-border marketing has long become the distinct background color of the Changan Qiyuan brand. From adopting the national treasure Mang Cancan, joining hands with Tongliang Dragon Football, and the Portuguese National Team, to the J-10C cross-brand co-branding and the "Angry Birds" global IP co-creation, this time will again combine music performance, urban culture, and user scenarios deeply. Changan Qiyuan has always carried out cross-border cooperation around public interest and daily travel scenarios, continuously enriching interaction forms. In the future, the brand will continue to take high-quality products and thoughtful services as the foundation, improve the cross-border operation system, deepen the emotional connection with consumers, and join hands with users to go to the new journey of intelligent travel together.

On June 13, the 2026 Chongqing Auto Show officially kicked off. Changan Mazda made a strong appearance at the Hall N8 booth with the theme "Still Mazda", showcasing classic legendary sports car MX-5, global strategic new energy model MAZDA EZ-6, MAZDA EZ-60, and multiple new EZ-60 Mazda Edition models launched in April in one go, concentrating on displaying the rich results of the brand's new energy transformation, while launching multiple user co-creation activities, and simultaneously rolling out sincere 618 Mid-Year Car Buying Benefits, sincerely repaying the vast number of consumers.

Outstanding Global Quality and Strength, Establishing Industry Value Benchmark for New Energy

The EZ-6 and EZ-60 new energy models appearing this time were strictly built following global standards from the R&D phase, with comprehensive strength leading the industry. In terms of design, MAZDA EZ-6 won the 2026 World Car Design Award, and was also the first new energy model in China to win this award; MAZDA EZ-60 became the only SUV model globally to sweep 8 world top design awards, and its design strength is widely recognized internationally.

In terms of safety performance, both models were built according to China-Europe Dual 5-Star safety standards. Among them, EZ-6 won 5 international authoritative safety certifications such as C-NCAP, E-NCAP; EZ-60 battery safety standards align in advance with domestic new national standards and European standards. Changan Mazda also solemnly promised to all new energy vehicle owners: Lifetime coverage for battery spontaneous combustion, no limit on mileage, no limit on vehicle transfer owners, safeguarding travel safety.

In the core driving and control domain, EZ-60 strength is equally eye-catching, winning the Chinese New Energy Vehicle Rally Championship Circuit SUV Group Champion and Rally Overall Runner-up. At the auto show, Ji Hao, who is simultaneously a Changan Mazda owner and a race champion, shared his participation experience on site. He drove the unmodified original factory pure electric EZ-60, competing in a high-intensity schedule lasting 6 days and covering a total of 910 km, standing out from 27 brands and 100 competing vehicles among the competition of extended-range and plug-in hybrid models. The stable quality of the vehicle and Mazda's signature "Human-Machine Integration" tuning expertise fully verified the hardcore performance of EZ-60 original factory production cars.

With solid product quality, Changan Mazda has successfully obtained whole vehicle certifications from the EU, UK, and Australia three major overseas markets, and is the first domestic joint-venture new energy car company to collect these three certifications. At the end of May, over 80 overseas dealers from Europe, Australia, and Thailand visited the Changan Mazda Nanjing Plant specially, giving high affirmation to the brand's production process and quality control system. Currently, EZ-6 and EZ-60 overseas pre-sales and sales performance are climbing steadily, and in the domestic market, EZ-60 has sat firmly on the sales champion throne of joint-venture new energy mid-size SUV for 7 consecutive months.

Wu Xuxi, Executive Vice President of Changan Mazda Automobile Sales Branch, stated that nowadays Changan Mazda has become the global new energy vehicle design, R&D, manufacturing and export core base, and the brand guarantees that every consumer purchasing a Mazda new energy model can own a truly high-quality Global Car.

Persist in User First, Multi-dimensional Activities to Build a Brand-User Value Community

Changan Mazda, boasting 5 million loyal users in China, has always practiced User+ Development Thinking, continuously building a full dimension, full lifecycle user ecosystem, allowing the brand and owners to connect deeply and co-create value. Owners and Mazda fans participating in various brand activities also have the opportunity to be invited to attend the 2026 Fan Festival.

The Wish Journey Activity launched at the beginning of the year, adhering to the concept of User Wishes and Brand Support, shortens the distance between the brand and users, leaving countless warm emotional stories. The 11th edition Owner Story Collection gathers many positive energy owners: there are public welfare enthusiasts persisting in donating to poor primary schools for seven years, leaders organizing car clubs to care for special children for four consecutive years, and couples who met through cars and accompanied each other, with one true story constructing the brand's warm spiritual core.

At the same time, Joy Mazda Creator and Citizen Ambassador two plans provide owners with platforms to share, communicate, and co-create. A large number of owners proactively share their daily car usage, conveying product value through real reputation. Post-00s EZ-60 owner Sun Jingyi, as the Joy Mazda Creator representative, shared on site, she stated that in the process of sharing car usage life, she received enthusiastic help from car friends and staff, and also welcomed more Mazda owners to join in.

The Green Seedling Program Season 2 launched in May continues to enter top universities across the country, showcasing the brand's technical achievements in design, driving control, safety, and intelligent fields to young students. The EZ-60 National University Modification Design Competition conducted synchronously, not only has the opportunity for excellent creativity to land as reality, but also opens summer internship positions for students, deepening industry-academia integration.

On the road of public welfare, Changan Mazda has always walked hand in hand with users. From 2015 to present, the brand has donated and built 12 Hope Primary Schools in Yunnan, with cumulative investment over 10 million yuan, benefiting over 10,000 teachers and students. This June, the brand launched the Goodness Per Kilometer Charity Action again, converting users' daily travel into a charity fund, all used to improve Hope Primary School operating conditions, letting love continue to be transmitted with the wheels.

618 Mid-Year Mega Sale Officially Opens, Multiple Car Buying Benefits Full of Sincerity

Taking advantage of the Chongqing Auto Show opportunity, Changan Mazda launched "Ride Enjoy Summer Style, Joy Enjoy 618 Big Promotion", the activity continues until June 30. Buying cars during the activity可享受 high comprehensive subsidy, boutique gift pack and flexible financial plan, at the same time can also receive exclusive car use rights. Visiting the store for a test drive of new energy models, can also receive one exquisite souvenir gift.

This auto show will continue until June 21, welcoming citizens and car fans to visit the Changan Mazda booth at Hall N8 of Chongqing International Expo Center to experience the unique charm of the full range of global models up close. In the future, Changan Mazda will continue to adhere to century-old brand genes, polish products with global standards, connect users with sincere service, letting more people feel the pure driving pleasure of "Human-Machine Integration".

On June 13, the 2026 Chongqing International Auto Show officially kicked off. Changan Mazda made a strong appearance at the N8 Hall booth with the theme "Still Mazda", gathering the classic MX-5 legendary sports car, global strategic new energy models MAZDA EZ-6, MAZDA EZ-6 and EZ-60 Year of the Horse Edition, focusing on showcasing the brand's rich results in new energy transformation. The event not only announced multiple user co-creation plans, but also launched the 618 Mid-Year Car Purchase Grand Promotion simultaneously, sincerely rewarding consumers and brand fans.

Based on global R&D and manufacturing standards, Changan Mazda's new energy models have received high recognition at home and abroad, successfully setting a benchmark for new energy values in the industry. Among them, MAZDA EZ-6 won the "2026 World Design Car of the Year" award, becoming the first domestic new energy model to win this major international award; MAZDA EZ-6 performance was also equally bright, being the only SUV model in the world to sweep 8 world top design awards. In terms of core safety, both models were developed and built according to China-Europe Dual 5-Star safety standards, EZ-6 possesses 5 international authoritative safety certifications such as C-NCAP, E-NCAP, EZ-60 battery safety indicators met the new national standard and European standard ahead of schedule. Changan Mazda also made a solemn promise to all new energy owners: Lifetime Battery Self-Ignition Insurance Coverage, guaranteeing unlimited mileage, unlimited first owner.

Excellent handling performance is the continuation of Mazda's "Unity of Man and Machine" gene. On the professional racing circuit, EZ-60 won the China New Energy Vehicle Rally Championship Circuit SUV Group Champion and the Rally Overall Ranking Runner-Up. Changan Mazda owner and race champion driver Ji Hao came to the auto show site and shared the experience of driving the unmodified factory EZ-60 to participate in the race. In the 6-day high-intensity schedule totaling 910 km, this car faced the competition of over 100 participating vehicles, and stood out from 100 vehicles of 27 brands with stable quality and excellent tuning, verifying the hardcore strength of mass-produced models with actual combat.

Relying on solid product capability, Changan Mazda successfully obtained whole vehicle certification for the three major markets of EU, UK and Australia, becoming the first domestic joint venture new energy auto enterprise to win three overseas certifications. Not long ago, more than 80 overseas dealers from Europe, Australia and Thailand visited the Nanjing production base in person and gave full affirmation to the brand's production process and quality control system. Currently, overseas orders and pre-sale trends for EZ-6 and EZ-60 continue to rise. In the domestic market, EZ-60 has steadily sat on the sales champion throne of joint venture new energy medium-sized SUV for 7 consecutive months. Wu Xuxi, Executive Vice General Manager of Changan Mazda Automotive Sales Branch, stated that now Changan Mazda has become the global center for new energy whole vehicle design, R&D, manufacturing and export for Mazda, every Mazda new energy vehicle is a full-fledged global model.

Deeply cultivating the domestic market for many years, Changan Mazda boasts 5 million loyal users, and the brand has always adhered to the "User+" mindset, creating a value community where the brand and users coexist. In 2026, the brand continued to land diversified user co-creation activities and built a full-lifecycle user ecosystem. Previous activities such as "Wish Journey" and "Owner Story Collection" recorded warm stories between owners and the brand, with vivid images of charity enthusiasts, caring car friends, and couples connected by cars, outlining a warm brand background.

At the same time, the two plans "Happy Mazda Creator" and "Citizen Ambassador" provided a platform for owners to share car life and spread brand reputation. Young owner Sun Jingyi also shared her experience of participating in the event on site. The relaxed atmosphere and mutual help among partners made more people willing to join. For the youth group, the "Young Seedling Plan" Season 2 went into major universities across the country, supporting the launch of the EZ-60 National University Modification Design Competition. Not only did it help youth creativity land, but it also opened summer internship positions to promote the deep integration of industry and education.

During this Chongqing Auto Show, Changan Mazda simultaneously launched the "Enjoy Summer Scenery 618 Grand Promotion" event, the welfare activity will last until June 30. Car purchase users can enjoy up to 20,000 yuan National Trade-in Subsidy, 17,000 yuan Manufacturer Trade-in Subsidy; purchasing designated models, can also receive a special exclusive set worth 7,999 yuan, including factory charging pile, LLumar Sun Film and dedicated floor mats. In terms of financial policy, full series models support 0 Down Payment 5-year low interest plan, annual interest rate as low as 1.99%, while superimposing value 7,999 yuan Lifetime Zero Combustion Benefits. In addition, all consumers who come to the store to test drive new energy models can receive the National Intangible Cultural Heritage Jinling Gold Foil gift.

Inheriting the century-old brand gene, sticking to global car-making standards, connecting user emotions and social public welfare. From now on until June 21, welcome citizens to go to Chongqing International Expo Center N8 Hall Changan Mazda booth, experience the unique charm of global models up close, and seize the 618 car purchase opportunity.

At the opening of the Chongqing Auto Show, the Changan Mazda N8 Pavilion booth had significant foot traffic. The booth theme was "Still Mazda", featuring a lineup including EZ-6, EZ-60, EZ-60 Mazda Edition, and the classic sports car MX-5. Against the backdrop of joint venture brands generally facing pressure, what Changan Mazda presented this time was not just a few cars, but a set of numbers and credentials that need close examination by the outside world.

The sales figure of the EZ-60 is the hardest backing for this booth. This mid-size SUV has taken the sales championship for joint venture new energy mid-size SUVs for 7 consecutive months. Competitors include not only other joint venture brands but also a batch of domestic models that have lowered prices and piled up configurations. Being able to hold for 7 months in this segment indicates that the product has stable acceptance among the target customer group. Paired with this figure is another set of data: in Q1 2026, the sales proportion of Changan Mazda new energy models has exceeded 47%, with the annual goal targeting 70%. For a joint venture car manufacturer, this proportion is not common.

Global certification is another card Changan Mazda emphasized repeatedly this time. EZ-6 and EZ-60 have currently obtained full vehicle certifications for the three major markets of the European Union, the UK, and Australia. The official claim is that this is the first joint venture new energy car company in China to obtain these three certifications simultaneously. EU vehicle certification involves multiple independent tests such as crash safety and electromagnetic compatibility, and cannot be passed solely by material declaration. Obtaining this qualification means the product has undergone substantive verification by a third-party institution. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand flew specially to the Nanjing factory for on-site inspection, giving positive evaluations on craftsmanship and quality control. Dealers need to spend real money to stock up; the weight of such on-site inspection is different from the nature of a brand speaking for itself.

There is a detail at the auto show site worth mentioning separately. Mazda owner and racer Ji Hao told about his racing experience: driving an unmodified factory-spec pure electric EZ-60, participating in the China New Energy Vehicle Rally Championship, 6 days 910 kilometers, breaking through from 27 brands and 100 participating cars, winning the SUV group champion in circuit racing and the runner-up in total rally results. The premise of "unmodified factory-spec" determines the reference value of this achievement — it tests the vehicle's capability in its factory state, rather than the competitive level after modification.

In terms of design, EZ-6 won the "2026 World Car of the Year Design" award this year. It is the first Chinese joint venture new energy model to win this award, and also the third time Mazda has won this honor following the 2016 MX-5 and 2020 MAZDA3. EZ-60 has accumulated 8 top international design awards. The review institutions for such awards are independent of car companies, judges come from all over the world, and they have certain industry reference significance.

Regarding purchasing, the discount strength introduced by Changan Mazda during the 618 period is also at a relatively high level among same-level joint venture products. On top of the national trade-in subsidy (up to 20,000 yuan), an additional 17,000 yuan factory subsidy is stacked. Purchasing designated models also comes with a parts set valued at 7,999 yuan. There are also options for 0 down payment and 5-year low-interest financial policies, with an annual fee rate of 1.99%. The EZ-60 Mazda Edition Extended Range Version official guide price is 139,900 yuan, and the landing price is further lowered after stacking subsidies.

For joint venture brands transitioning to new energy, those who can simultaneously produce global certification, independent design awards, and unmodified mass-produced car race results backed by third parties are currently few and far between. Changan Mazda did not choose the path of chasing hotspots and stacking configurations, but chose to use a slower and more costly method to send quality to third-party verification. Whether this path works or not will gradually be answered by the upcoming sales data and export progress.

June 13, the 2026 Chongqing Auto Show grandly opened. Changan Mazda with the theme "Always Mazda", showcased at Hall N8 booth with classic legendary sports car MX-5, global strategic new energy model MAZDA EZ-6 (hereinafter referred to as EZ-6), MAZDA EZ-60 (hereinafter referred to as EZ-60) and the EZ-60 Mazda Edition launched in April, comprehensively demonstrating the latest results of the enterprise's new energy transformation, and simultaneously announcing a series of user co-creation activities. At the same time, Changan Mazda launched the 618 Mid-Year Mega Promotion. Based on up to 20,000 Yuan national subsidy and 17,000 Yuan factory subsidy, purchasing specified models enjoys an exclusive luxury set worth 7,999 Yuan.

Global Car Strength Endorsement, Setting a Benchmark for New Energy Value

EZ-6 and EZ-60 were built from the beginning of product development with global standards. In design, EZ-6 won the "2026 World Car of the Year Design Award", becoming the first Chinese new energy model to receive this honor, EZ-60 became the only SUV globally to simultaneously win 8 top world design awards. Regarding safety, both models are built strictly according to China-Europe dual 5-star standards, EZ-6 secured 5 authoritative safety certifications including C-NCAP, E-NCAP, EZ-60 battery safety meets new national and European standards in advance, Changan Mazda further promises all new energy users "Battery Lifetime Spontaneous Combustion Compensation, unlimited mileage, unlimited owners".

Regarding handling, EZ-60 successfully won the China New Energy Vehicle Rally Championship Circuit Race SUV Class Champion and Rally Race Overall Ranking Runner-up, verifying ultimate handling strength. At the auto show, Changan Mazda owner and also champion driver Ji Hao shared his mindset journey driving the factory-original unmodified pure electric EZ-60 to compete in the China New Energy Vehicle Rally Championship, in a 6-day 910-kilometer devil schedule, facing competition from the majority of extended-range/Plug-in hybrid participating models, relying on EZ-60's ultimate quality stability and "Human-Machine Integration" tuning, breaking through from 100 participating cars from 27 brands, completing the ultimate verification of EZ-60 factory mass-produced car performance.

[Changan Mazda Owner, Champion Driver Ji Hao]

Currently, Changan Mazda has successfully obtained whole vehicle certification for three major markets: EU, UK, and Australia, becoming the first domestic joint venture new energy vehicle enterprise to secure these three certifications simultaneously. Hard-core global quality has won extensive recognition from the international market, at the end of May, over 80 overseas dealers from Europe, Australia, and Thailand specially visited the Nanjing factory, giving high praise to production processes and quality control systems. Currently, overseas sales and pre-order trends for EZ-6 and EZ-60 continue to improve, in the domestic market, EZ-60 has been the sales champion of joint venture new energy medium SUVs for 7 consecutive months.

Changan Mazda Automobile Sales Branch Executive Deputy General Manager Wu Xuxi stated: "Changan Mazda has become Mazda's global new energy vehicle whole design, R&D, manufacturing base and export center. We solemnly promise that every Mazda new energy user owns a true global car."

[Changan Mazda Automobile Sales Branch Executive Deputy General Manager Wu Xuxi]

Adhering to "User+" Thinking, Building a Value Community of Brand and Users

5 million users in the Chinese market are companions in the development of the Changan Mazda brand and co-creators of value. In 2026, Changan Mazda continues to practice "User+" thinking, launching a series of user co-creation activities, building a full-dimensional, full-lifecycle user ecosystem, making the commitment of "Always Mazda", not only reflected in the value details of products, but also integrated into the emotional resonance with every user. For users and Mazda fans participating in a series of Changan Mazda activities, there will be a chance to participate in the 2026 Fan Ceremony.

The "Wish Journey" launched at the beginning of the year, with the two-way rush of "User Wishes, Brand Assistance", truly brought Changan Mazda into users' lives. Behind every wish is a unique emotional connection between the user and Mazda. The cumulatively launched 11-issue "Owner Story Collection", has become a showcase window for Mazda fan spirit: Here are public welfare experts who have donated to poor primary schools for 7 consecutive years, love leaders who have organized car owner clubs to care for special children for 4 consecutive years, sweet couples who got to know each other because of Mazda. These real and vivid stories make up the most moving background color of the Changan Mazda brand.

"Joy Mazda Creator" and "National Broker" plans have built a platform for users to co-create brand value. Since the launch of the activity, a large number of Mazda fans who record car ownership life with lenses and transmit product value through word of mouth have emerged. "Post-00s" EZ-60 owner Sun Jingyi shared her feelings as a "Joy Mazda Creator": "Work is usually busy, but I can use my spare time to share driving feelings. I am a beginner, participating for the first time, but whether it's car friends or Changan Mazda staff, they will spare no effort to help me, If you are a Mazda owner, like sharing, love making friends, welcome to join Joy Mazda Creator".

[Champion Driver Ji Hao (Left) / "Joy Mazda Creator" Sun Jingyi (Right) share their car ownership life]

The second season of the "Green Seedling Plan" officially launched in May is currently entering top universities across the country, deeply exchanging practical results of Changan Mazda in design, driving control, safety, intelligence, and other fields with young students. The simultaneously launched EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to realize creativity, but also opened summer practice and internship spots to young students, further promoting learning for application and industry-education integration.

The practice of social responsibility also cannot do without the joint participation of users. Since 2015, Changan Mazda has cumulatively donated and built 12 Hope Primary Schools in Yunnan, with a total investment exceeding 10 million Yuan, benefiting tens of thousands of teachers and students. In June, Changan Mazda initiated the "Every Kilometer Has Kindness" public welfare action again, converting every user trip into a public welfare fund, all used to improve the learning and living conditions of Hope Primary Schools, letting love be transmitted on wheels.

618 Mid-Year Mega Promotion Arrives, Multiple Benefits Reward Users

Seizing the opportunity of the Chongqing Auto Show, Changan Mazda simultaneously launched the "Drive Enjoy Summer Flavor, Joy Enjoy 618 Big Promotion" activity, from now until June 30th, all series models launch heavy car buying benefits: up to 17,000 Yuan trade-in factory subsidy and 20,000 Yuan national subsidy for old-for-new, purchase specified models gift value 7,999 Yuan luxury set (factory charging pile + Long Film solar film + TPE floor mat / trunk mat), enjoy 0 down payment 5 years low interest (annual fee rate 1.99%) and value 7,999 Yuan lifetime zero-fuel rights. In addition, all users who test drive new energy models at the store can receive national intangible cultural heritage Jinling Gold Foil, consult authorized dealers for details.

"Always Mazda" is never just a slogan, Changan Mazda, while inheriting the century-old brand gene, always puts user needs first. In the future, Changan Mazda will continue to build every product well with global standards, connecting every user with sincerity, letting more people feel the driving fun of "Human-Machine Integration". June 13-21, welcome consumers to visit Chongqing International Expo Center Hall N8 Changan Mazda booth, feeling the global car charm up close.

On April 23, the 21st Shanghai International Automotive Industry Exhibition officially opened. On April 24, the Changan Pickup Global Development Plan and Changan Hunter K50 Launch Event, themed "Changan Hunter, Drive Smart, Travel the World", was officially held. The world's first super extended-range digital intelligence pickup - Changan Hunter K50, went on sale, becoming one of the first pickups to carry L2 combined driving assistance functions. Equipped with the electric pickup chassis most loved by RV users, it officially opens the era of digital intelligence pickups!

Changan Hunter K50 4WD All-Terrain Version, let the distance have no boundaries, official guide price 192,900 Yuan;

Changan Hunter K50 4WD All-Round Version, bring technology into daily life, official guide price 182,900 Yuan;

Order now, enjoy five major gifts. Car purchase enjoys 3,000 Yuan trade-in subsidy, non-operating first owners enjoy lifetime warranty for three-electric system and extended range system, 36-month 70,000 Yuan annual payment loan or 12-month 80,000 Yuan final payment loan, free basic data and 2GB monthly entertainment service data, order within specified time get one camping gift pack.

Changan Hunter refreshed simultaneously, full series products starting from 127,900 Yuan, new cars have arrived, welcome to visit the store for details.

Drive Smart, Travel the World, Changan Pickup and Global Users Advance Together into the Digital Intelligence Pickup Era

In 2024, the automotive industry welcomed the year of intelligence. After the "electrification" wave, "intelligence" is leading the "second half" of the automotive industry change.

Peng Tao, Executive Vice President of Changan Automobile, shared on-site the leap of the Changan Pickup brand, the launch of the digital intelligence logo, and the confidence and determination to start the new era of digital intelligence. He said that Changan Pickup will be a sub-category under Changan Automobile's digital intelligence new energy -- Changan Qiyuan, positioned as "Digital Intelligence Evolution New Pickup". Relying on the collaborative empowerment of Changan Automobile's "Shangri-La", "Haona Baichuan" and "Beidou Tianshu", it adheres to the new energy track, accelerates global layout, and promotes the popularization and application of intelligence. Changan Pickup aims to bring commercial and passenger dual-use travel solutions to global users, and more importantly, to walk into the digital intelligence pickup era together with global users, leaping towards beauty.

[Changan Automobile Executive Vice President Peng Tao]

Changan Pickup shares Changan Automobile's "Six Countries, Ten Locations" collaborative R&D and manufacturing system. With a global vision, it integrates the CA-PDS product development process system, CA-ITVS test verification system, CA-IMS intelligent manufacturing system, and CA-ORPS off-road performance system to comprehensively empower pickup business, deepen the global market, and continuously improve industrial value.

For future global planning, Huang Zhi, CEO of Changan Pickup, said that Changan Pickup has formulated the "12324" global development plan. In the next three years, 3~4 global pickup models will be launched successively, covering the full-size market of B/C/D classes. Based on the pickup platform, rugged PPV models will be developed in groups, providing products to meet the needs of global users, different ages, different prices, and different scenarios. It is committed to building the pickup with the most user value and building a world-class pickup. In 2030, Changan Pickup sales will exceed 500,000 vehicles.

[Changan Pickup CEO Huang Zhi]

Heaven and Earth Dual Power, Changan Hunter K50 Reshapes the New Experience of Digital Intelligence Pickup

Last March, Changan Pickup launched Changan Hunter, which won the first place in the new energy pickup single product sales ranking frequently and was honored with the "Most Anticipated Product Honor Award" in Thailand, becoming the leader of new energy pickups.

Based on upgraded user needs, the first heavy product of the "12324" Changan Pickup global development plan -- Changan Hunter K50, was launched. Positioned as the world's first super extended-range digital intelligence pickup, with "Hunter's Eye" hunter aesthetics design and "Heaven and Earth Dual Power" ground super extended range, it is fierce, fuel-saving, and powered. Cloud Tianshu good intelligence, with "Easy to use, Easy to drive, and Safe" as core highlights.

Changan Hunter K50, "Heaven and Earth Dual Power" of "Ground Super Extended Range", strengthens the value iron triangle of "Fierce, Fuel-saving, and Powered". Low speed fierce, dual motor drive, maximum power 200kW, maximum torque 470N·m; fast acceleration, start response 400ms, 0-100 acceleration 7.9 seconds; power is persistent and strong, engine maximum power 140kW, generator peak power 100kW.

Equipped with 31.18kWh Golden Bell cover battery, NEDC range 131km, pure electric travel is more money-saving, as low as 7 cents per kilometer; no need to add urea, do not fear freezing in winter, no self-cleaning required, convenient to use and save trouble. Full-time all-domain pure electric driving feel, intelligent electric four-wheel drive architecture, pickup driving is more smooth; industry's first 22kW super external discharge function, maximum reserve electricity 227kWh, breaking electricity usage boundaries.

Hunter K50 also upgraded "Cloud Tianshu Good Intelligence", achieving value breakthrough of "Easy to use, Easy to drive, and Safe". Industry's first global installation of Huawei HMS for CAR, including smart voice, Petal Maps, and app ecosystem. At the same time, developing AI voice large model jointly with Huawei, subsequent through OTA upgrade, making Hunter K50 common and new.

Hunter K50 is equipped with L2 combined driving assistance, especially for long-distance travel and RV users, improving driving safety. Battery pack five major safety cage protection, combined with non-load-bearing body and underbody armor, prevent bumps and scratches, water immersion corrosion. In Middle East, South America, Africa, Southeast Asia, CIS and other overseas different regions' 10+ representative countries, carry out strict verification for extreme cold, extreme heat special climate and high altitude, high corrosion special environments. Hunter K50 can withstand verification.

In terms of off-road capability, Changan Hunter not only supports 1.5-ton extreme loading capacity, but also upgrades 2.5-ton towing capacity. Approach angle 29°, departure angle 26°, unloaded ground clearance 220mm, wading depth 600mm, equipped with all-terrain AT off-road tires, combined with three locks and ten driving modes, reaching exploration-grade off-road capability, novices can also easily go off-road.

For night travel scenarios, Hunter K50 is equipped with "Hunter's Eye" smart lighting system, domestic unique factory-installed 4 roof lights, including 2 high beams and 2 camping lights, meeting all-scenario outdoor lighting needs.

In terms of styling, Hunter Eye lighting, shark face front, dual screen, AT tires, olive green body color, heatwave orange interior, Hunter-style aesthetics design brings strong visual impact, unforgettable.

Changan Hunter constantly evolves with itself, jointly created with users living cars, camping cars, plant protection drone operation vehicles and other characteristic models, cooperated with Huawei, DJI, China Academy of Art and other ecosystems, co-created infinite possibilities with users. This year Q4, new Hunter co-created with users will be launched for sale.

With Changan Hunter K50 launch as an opportunity, Changan Pickup bases on "Digital Intelligence Evolution New Pickup", promotes pickup towards industry new height, provides digital intelligence pickup "China Solution" for global users.

June 13, the 2026 Chongqing Auto Show grandly opened. Changan Mazda, with the theme "Still Mazda", brought the classic legendary sports car MX-5, global strategic new energy models MAZDA EZ-6, MAZDA EZ-60, and EZ-60 Year of the Horse Edition to the N8 Hall booth, fully showcasing the latest results of the enterprise's new energy transformation. Meanwhile, Changan Mazda launched the 618 Mid-Year Mega Sale. Based on up to 20,000 yuan national subsidy and 17,000 yuan factory subsidy, purchasing designated models enjoys a exclusive luxury package worth 7,999 yuan, returning substantial benefits to the vast majority of consumers.

The EZ-6 and EZ-60 participating in this exhibition were built with global standards from the beginning of product development, truly achieving "Made in China, Global Quality". In terms of design, EZ-6 won the "2026 World Car of the Year Design" award, becoming the first Chinese new energy model to receive this honor; EZ-60 became the only SUV globally to win 8 world top design awards simultaneously. The two models, relying on unique Kodo design aesthetics, stood out from the homogenization wave in new energy.

Safety is Changan Mazda's core bottom line. Both models are built strictly according to China-Europe dual five-star standards. EZ-6 secured 5 authoritative safety certifications including C-NCAP, E-NCAP, etc., and EZ-60 battery safety meets new national and European standards in advance. Changan Mazda further solemnly promises all new energy users "lifetime battery spontaneous combustion compensation, no mileage limit, no owner limit", completely dispelling user safety concerns.

Handling is the soul of Mazda. EZ-60 successfully won the China New Energy Vehicle Rally Championship Circuit Category SUV Group Champion and Rally Overall Runner-up. At the auto show site, Changan Mazda owner and champion driver Ji Hao shared his experience driving a factory-stock unmodified pure electric EZ-60 to fight in the rally. In the 6-day 910-kilometer grueling schedule, facing competition from the vast majority of extended-range / plug-in hybrid participating models, EZ-60 relied on ultimate quality stability and "Jinba Ittai" tuning, successfully breaking through from 27 brands and 100 participating cars.

Currently, Changan Mazda has successfully obtained full vehicle certification for the EU, UK, and Australia three major markets, becoming the first domestic joint venture new energy car enterprise to secure all three certifications simultaneously. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specifically visited the Nanjing Factory, giving high praise to the production process and quality control system. Overseas market sales and pre-sale trends continue to be positive. In the domestic market, EZ-60 has been the sales champion of joint venture new energy mid-size SUV for 7 consecutive months. Global quality wins dual recognition from domestic and international markets.

On June 13, the 2026 Chongqing International Automobile Exhibition officially kicked off at the Chongqing International Expo Center. At this exhibition, Changan Mazda participated with the theme "Still Mazda". Under the brand's classic legendary sports car MX-5, global strategic new energy models MAZDA EZ-6, MAZDA EZ-60, and the newly launched EZ-60 Ma Year Edition all arrived at the Hall N8 exhibition stand. This participation not only concentratedly showcased the brand's phased results in the field of new energy transformation, but also synchronously launched mid-year purchase incentives for the market.

In terms of product perspective, Changan Mazda emphasized its new energy model development logic. EZ-6 and EZ-60 were built according to global standards from the very beginning of the project. In the design field, EZ-6 won the "2026 World Design Car of the Year" award, becoming the first Chinese new energy vehicle to receive this honor; EZ-60 won 8 world-class top design awards. In terms of safety standards, both models benchmark against China-Europe Dual Five-Star Standards. Among them, EZ-6 obtained 5 authoritative certifications including C-NCAP, E-NCAP, etc., and EZ-60's battery safety meets new national standards and European standards in advance. Addressing the safety pain points of new energy vehicles, Changan Mazda provides users with "Lifetime Battery Fire Compensation" benefits, with unlimited mileage and owners.

In terms of dynamic performance verification, the unmodified factory stock pure electric EZ-60 achieved the SUV Group Champion in the track race and the overall runner-up in the rally at the China New Energy Vehicle Rally Championship. At the auto show site, driver Ji Hao, who drove this car to compete and win, shared his real-world experience of the 6-day 910-kilometer race course, believing the vehicle's quality stability and chassis tuning withstood the test of extreme road conditions.

In terms of global layout, Changan Mazda has currently obtained whole vehicle certifications from three major markets: the EU, UK, and Australia, becoming the first joint venture new energy vehicle enterprise in China to obtain these three certifications simultaneously. According to official disclosure, at the end of May this year, over 80 overseas dealers from Europe, Australia, and Thailand conducted on-site inspections of the Nanjing Plant. In terms of market performance, EZ-60 has ranked first in sales of joint venture new energy mid-size SUVs for 7 consecutive months. Wu Xuxi, Executive Vice General Manager of Changan Mazda Automobile Sales Branch, stated on site that the enterprise is positioned as Mazda's global new energy whole vehicle design, R&D, manufacturing base, and export center, committed to providing models that meet unified standards for global users.

Apart from product strengths, Changan Mazda also focused on showcasing its user operation system at this auto show. Based on the foundation of 5 million users in the Chinese market, the brand continued to promote the "User+" mindset in 2026. The "Wish Journey" project launched at the beginning of the year helped users realize personal wishes through brand assistance; the "Owner Stories Collection" which is continuously updated has launched 11 issues, recording real cases including long-term charity donors, car club organizers, and couples connected by cars, etc. In addition, the "Joyful Mazda Creators" and "All People Agents" plans encouraged owners to share car usage experiences. Post-2000s owner Sun Jingyi shared her experience of participating in content co-creation on site.

In terms of youth group expansion and social responsibility, the Season 2 of the "Green Seedling Plan" launched in May is entering national universities to carry out exchanges, and simultaneously holding the EZ-60 National University Modified Design Competition, providing internship opportunities for excellent students. In the charity field, since 2015 the brand has cumulatively donated and built 12 Hope Primary Schools in Yunnan, investing over 10 million Yuan; the "Every Kilometer is Kindness" campaign launched in June this year converts users' driving mileage into charity funds to improve teaching conditions.

Tied to the Chongqing Auto Show event, Changan Mazda simultaneously launched the "Enjoy Summer Driving Vibe, Savor 618 Major Sale" campaign. From now until June 30, car purchase users can enjoy up to 20,000 Yuan in national trade-in subsidies and 17,000 Yuan in plant trade-in subsidies; purchasing designated models can gift a Premium Package worth 7,999 Yuan (including original factory charging pile, LLumar sun film, and TPE floor mats/trunk mats). Regarding financial policies, a 0 Down Payment 5-Year Low Interest Plan is provided, with an annual fee rate of 1.99%, and attached with a Lifetime Zero Fuel Cost benefit worth 7,999 Yuan. In addition, users who test drive new energy vehicles at the store can also be gifted National Intangible Cultural Heritage Jinling Gold Foil.

Walking out of the N8 Hall of the Chongqing International Expo Center, one sentence kept echoing in my mind: In the new energy era, to what extent must a brand go to be truly responsible to its users?

The Changan Mazda booth in Hall N8, the classic MX-5 was parked next to the EZ-6 and EZ-60. On one side is the pinnacle symbol of driving control in the fuel era, on the other is the strategic model for electrification transformation. This scene itself is an annotation: everything is changing, but some things have indeed not changed.

The four words "Global Standards" are shouted by many in the joint venture camp, but few truly implement them. This time, Changan Mazda labeled the EZ-6 and EZ-60 with the "Global Car" tag, not just for show. From the start of development, both cars adhered to global standards, not China-specific, nor compromises for a single market. EZ-6 won the "2026 World Car Design of the Year" award, the first Chinese new energy vehicle to receive this honor, the third time Mazda has won this award in its history. EZ-60 is even more impressive, winning all three top design competitions: German Red Dot, iF, US IDA, accumulating 8 global design awards, the only SUV in the world to achieve this.

Design sense is precisely the hardest thing to copy. Mazda's "Kodo" was an aesthetic benchmark in the fuel era. In the electrification era, blending Eastern fluidity with electric vehicle technology is not as simple as changing a front grille. The fact that global design award judges nodded indicates Changan Mazda did not cut corners in this field.

Regarding safety, this might be the most reassuring thing this time. EZ-6 obtained C-NCAP, E-NCAP, C-IASI and other 5 authoritative safety certifications. Among them, the C-NCAP occupant protection score rate and E-NCAP child protection score rate were the highest among all tested models in 2025. Both cars were built according to China-EU dual five-star safety standards. Before the launch of EZ-60, it was pulled to the BingchaCha devil road for collision, rollover, water immersion extreme challenges. Battery safety meets the new national standards and European standards implemented in July 2026 in advance.

But what truly made me feel "this company is serious" is Changan Mazda's commitment: "Lifetime battery spontaneous combustion compensation", unlimited mileage, unlimited owners. Now, few brands dare to write such commitments into contracts. Without full confidence, signing such clauses is like digging a hole for oneself. This confidence is not from nowhere — able to obtain EU, UK, Australia three major markets full vehicle certifications, becoming the first domestic joint venture new energy car enterprise to take these three simultaneously, is the best endorsement itself. End of May, more than 80 overseas dealers from Europe, Australia, Thailand came to inspect the Nanjing Plant specially, gave high evaluation to production process and quality control system. Previously we brought overseas standards in, now it is the China Intelligence manufacturing standard to dispel overseas dealers. Nanjing Plant, domestic sales and global export models co-line production, completely unified manufacturing and quality control standards.

Handling, Mazda never stacks parameters. 0-100 acceleration how many seconds is not the only standard defining driving pleasure. It wants "car moves as willed, driving and riding pleasure", solving the motion sickness problem of electric vehicles from the root through whole-vehicle synchronous development.

At the auto show site, owner and champion driver Ji Hao shared an impressive experience. He drove an original factory unmodified pure electric EZ-60, participated in the China New Energy Vehicle Rally Championship Xinjiang Station. 6 days itinerary, 910 km devil road conditions, opponents were mostly extended-range or plug-in hybrids, refueling had natural advantage. Result, an original factory pure electric SUV won the field race SUV group champion and rally race overall runner-up, breaking through from 27 brands 100 participating cars. This is not lab data, not a show made by manufacturers hiring professional drivers, but real users on real tracks fighting out performance with products. Ji Hao said, in extremely intense confrontation, chassis rigidity, battery thermal management and "horse and man one body" dynamic calibration, are the core EZ-60 supported to last. This sentence is heavier than any parameter table.

The market has already given response — EZ-60 for 7 consecutive months蝉联合资新能源中型 SUV sales champion. Looking at the entire joint venture camp, few can do it.

But this auto show let me feel deeper, is Changan Mazda spent lots of time talking about users. Not "user-centered" cliches, but one by one real projects. 5 million Chinese users, in Changan Mazda's context not cold numbers, but brand development partners and value co-creators.

Year start started "Wish Journey", logic is simple: users themselves complete 25 wishes, last one by brand help realize. Not simple welfare distribution, but a two-way rush. "Owner Story Collection" already done to 11th issue — has continuous 7 years donating poor primary school public welfare expert, has continuous 4 years organizing car club care special children leader, has because of Mazda walked together couple. These real people and lives, constitute this brand most moving background color. "Mazda Joy Creators" encourages owners use lens and text record car ownership life, "National Agent" let user reputation become best communication channel.

Green Sprout Program Phase 2 also progressing, enter university and youth exchange design and engineering practice, while did an EZ-60 National University Modified Design Competition, excellent works directly give modification support. From source cultivate future potential users and industry talents, not just staring at current sales.

Corporate Social Responsibility also always doing. From 2015 in Yunnan cumulative donated built 12 Hope Primary Schools, total investment over 10 million yuan. This year June launched "Every Kilometer Has Kindness" action — owner every driving 1 km, brand donate 0.1 yuan, let an ordinary trip also become kindness accumulation. 2026 Fan Gala exactly 10th anniversary, brand and user emotional bond already lasted full 10 years.

Say a true truth, new energy era joint venture car company days generally not good, this is objective reality. Someone price cut survival, someone moves frequently but no effect, also someone choose silence watch. Changan Mazda chose this road, worth look a few more eyes — not fall into price war mud pit, but use global standard do products, use sincere attitude treat users.

In this parameter increasingly homogenized era, truly can separate brand, precisely is these soft things: design taste, safety bottom line, handling tone, with user between emotional connection. They not like range that intuitive, not like acceleration that stimulating, but they precisely is constitute a brand truly value cornerstone.

Chongqing Auto Show, Changan Mazda also simultaneously launched 618 Mid-Year Mega Sale: up to 17,000 yuan trade-in factory subsidy and 20,000 yuan old-for-new national subsidy, purchase designated models gift value 7,999 yuan premium set, also has 0 down payment 5 years low interest and lifetime zero combustion rights. From now to June 30, interested can go look. But I want more say, "Still Mazda" never is a slogan. Some things indeed can in electrification wave keep unchanged — those worth be guarded parts, just taking new way continue down.

June 13 to 21, Chongqing International Expo Center N8 Hall, Changan Mazda booth just there. Suggest you personally go look, especially that run finish rally original factory EZ-60. Some things, get own sit in, drive up, truly understand.

On June 13, the 2026 Chongqing International Auto Show kicked off. Changan Mazda, with the theme "Always Mazda", brought together the classic sports car MX-5, global strategic new energy models MAZDA EZ-6, MAZDA EZ-60, and the EZ-60 Year of the Horse limited edition launched in April, gathering at Hall N8 to comprehensively showcase the latest results of its electrification transformation.

The brand simultaneously launched multiple user co-creation plans during the auto show and kicked off the 618 mid-year promotion: On top of up to 20,000 yuan national trade-in subsidy and 17,000 yuan manufacturer trade-in subsidy, purchasing designated models also comes with an exclusive premium package valued at 7,999 yuan.

From its inception, EZ-6 and EZ-60 have followed global unified standards. In terms of design, EZ-6 was honored as the "2026 World Car of Design", becoming the first new energy vehicle model in China to receive this distinction; EZ-60 swept the German Red Dot, iF, and American IDA three major world design competitions, accumulating 8 global top design awards, becoming the unique "Grand Slam" winner in the SUV field.

In terms of safety performance, EZ-6 has passed 5 authoritative tests including C-NCAP, E-NCAP, C-IASI, etc., where the C-NCAP passenger protection score rate and E-NCAP child protection score rate are both the highest among tested models in 2025; EZ-60 battery safety proactively meets the new national standards and European standards to be implemented in July 2026. Changan Mazda has made a "Lifetime Auto-ignition Compensation for Battery" commitment to all new energy users—no mileage limit, no owner limit, thoroughly eliminating user concerns about battery safety.

In terms of handling, Changan Mazda does not blindly pursue paper parameters, but focuses on the real experience of "Car moves with will, driving and riding enjoyment", solving the common motion sickness problem of electric vehicles from the source through whole vehicle collaborative development.

At the auto show site, owner and champion driver Ji Hao shared his experience driving a factory-original unmodified pure electric EZ-60 in the China New Energy Vehicle Rally Championship: In the harsh schedule of 6 days and 910 kilometers, facing mostly extended-range and plug-in hybrid opponents, relying on EZ-60's ultimate stability and "Human and Horse Integration" tuning, stood out from 27 brands and 100 participating cars, winning the Circuit SUV Group Champion and Rally Overall Championship Runner-up, verifying the handling limits of mass-production cars with track strength.

In terms of quality assurance, both models were born in Mazda's best global factory—Nanjing Factory, produced on the same line as right-hand drive models exported globally, executing completely consistent manufacturing and quality control standards. Changan Mazda has become the first domestic joint-venture new energy automaker to simultaneously obtain whole vehicle certifications from the three major markets of the EU, UK, and Australia.

At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specifically visited the Nanjing Factory, giving high praise to the production process and quality control system. Market performance is equally bright: EZ-60 has led the joint-venture new energy medium SUV sales list for 7 consecutive months, and overseas orders and pre-sales continue to be positive.

Wu Xuxi, Executive Deputy General Manager of Changan Mazda Auto Sales Branch, stated: "Changan Mazda has been upgraded to a Mazda global new energy whole vehicle design, R&D, manufacturing base and export center. Every Mazda new energy user owns a true global car."

Deeply cultivating the Chinese market for 21 years, 5 million users are Changan Mazda's most precious wealth. In 2026, the brand continues to deepen the "User+" mindset, launching a series of user co-creation activities, building a full-lifecycle user ecosystem covering emotional connection, value co-creation, and responsibility sharing. Mazda Fans participating in the activities will have the opportunity to step onto the stage of the 2026 Fan Festival.

The "Wish Journey" launched at the beginning of the year, in the form of "User Wishes, Brand Support", allows the brand to truly enter users' lives. The "Owner Story Collection" which has launched 11 episodes has become a concentrated display of Mazda Fan spirit: There are public welfare experts who have funded impoverished primary schools for 7 consecutive years, there are love leaders who have organized car friends to care for special children for 4 consecutive years, there are couples who met and knew each other because of Mazda... These real and vivid stories constitute the most moving core of Changan Mazda.

The "Joyful Mazda Creator" and "All-People Broker" programs encourage users to record car ownership life with lenses and text, and transmit product value through word of mouth. Since the launch of the activity, a large number of gold medal recommenders have emerged, one of whom has recommended Mazda to over 100 friends and relatives. "Post-00s" EZ-60 owner Sun Jingyi shared as a representative of the "Joyful Mazda Creator": "Usually busy with work, but can use spare time to share driving feelings. If you are a Mazda owner, like to share, love making friends, welcome to join us."

The second season of the "Green Seedlings Plan" launched in May is gradually entering top universities nationwide, deeply communicating with young students about the practical results of Changan Mazda in design, driving control, safety, intelligence, and three-electric fields. The simultaneously launched EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to implement creativity but also opens summer practice and internship quotas to young students, promoting deep integration of industry and education.

Since 2015, Changan Mazda has cumulatively donated and built 12 Hope Primary Schools in Yunnan, with a total investment of over 10 million yuan, benefiting tens of thousands of teachers and students. This June, the brand launched the "Kindness in Every Kilometer" public welfare action again: From June 1 to 20, for every 1 kilometer driven by owners, the brand will donate 0.1 yuan, all used to improve the learning and living conditions of Hope Primary Schools, letting love move forward with the wheels.

Taking the Chongqing Auto Show as an opportunity, Changan Mazda simultaneously launched 618 car purchase benefits: All series models enjoy up to 17,000 yuan manufacturer trade-in subsidy and 20,000 yuan national trade-in subsidy, purchasing designated models comes with a value 7,999 yuan premium set (including charging piles, sun film, floor mats, etc.), and provides 0 down payment 5-year low interest (annual rate 1.99%) and Lifetime Zero Combustion Rights. Visiting the store to test drive new energy models, you can also receive a national intangible cultural heritage Jinling Gold Foil gift.

"Always Mazda" is never just a slogan — Changan Mazda, while inheriting the century-old brand genes, always puts user needs first. In the future, the brand will continue to create every product with global standards, connect with every user with sincerity, and let more people experience the pure driving fun of "Human and Horse Integration".

On June 13, the moment the 2026 Chongqing Auto Show opened, Changan Mazda brought a wealth of highlights. Under the theme "Still Mazda", the brand showcased multiple heavy-hitting global models at Hall N8, not only the classic sports car MX-5 full of nostalgia, but also two strategic-level new energy vehicles — MAZDA EZ-6 and MAZDA EZ-60, as well as the EZ-60 Mazda Edition launched in April, showcasing the latest achievements after the transition to new energy to the outside world. A user co-creation plan was also announced on site, and leveraging the 618 event, a set of substantial purchase benefits were rolled out.

Built to Global Standards, Award-Winning

EZ-6 and EZ-60 were aimed at the global market from the start, with design, safety, and handling all at high standards. EZ-6 has just won the "2026 World Car of the Year Design Award", which is the first time a Chinese new energy car has won this grand prize; EZ-60 is even more impressive, winning 8 top world design awards in one go, unique in the SUV segment.

Safety was not compromised either, both models were developed according to Chinese and European dual five-star standards. EZ-6 holds 5 authoritative safety certifications including C-NCAP, E-NCAP, etc., while the battery safety of EZ-60 even met new national and European standards ahead of schedule. Changan Mazda also reassured all new energy vehicle owners — "Lifetime battery fire compensation", no mileage limit and no limit on which owner.

How does it drive? EZ-60 proved it directly on the track. At the China New Energy Vehicle Rally Championship, it took the Rally SUV Class Championship and the Rally Series Overall Runner-up. At the auto show, Jihao, who is both an owner and a champion driver, shared his racing experience: driving the completely stock pure electric EZ-60, over a high-intensity schedule of 6 days and 910 kilometers, facing mostly range-extended and plug-in hybrid opponents, finally relying on the vehicle's stable quality and "man-machine integration" handling, breaking out from 100 vehicles. This is a thorough test of the mass-produced car's hard power.

[Changan Mazda Owner and Champion Driver Jihao]

Strong Export Momentum, Stable Domestic Sales

In terms of global recognition, Changan Mazda also performed well. It has successfully obtained full vehicle certification for the EU, UK, and Australia major markets, the first joint venture new energy vehicle enterprise in China to achieve this goal. At the end of May, more than 80 dealers from Europe, Australia, and Thailand specially visited the Nanjing factory, highly recognizing the production quality control. Currently, EZ-6 and EZ-60 pre-sale performance overseas is very good, and EZ-60 domestically has consecutively won the sales championship of joint venture new energy mid-size SUVs for 7 months.

Wu Xuxi, Executive Vice President of Changan Mazda Automotive Sales Branch, said clearly: "Changan Mazda is now Mazda's global new energy full vehicle design, R&D, manufacturing and export center. We can promise every user that what you buy is a true global car."

[Wu Xuxi, Executive Deputy General Manager of Changan Mazda Automotive Sales Branch]

Playing with Users, The Brand Becomes Warmer

With 5 million users in the Chinese market, Changan Mazda continues to focus on the "User+" concept this year, carrying out a series of co-creation activities, to realize the phrase "Still Mazda" through real connections. Owners and Mazda fans participating in the activities have the chance to attend this year's fan gala.

For example, "Wish Journey" at the beginning of the year, users make wishes, brands help fulfill them, making the relationship more like friends; Cumulative 11 issues of "Owner Story Collection", telling the real life of many owners — there are philanthropists who donated to education for 7 years, there are leaders organizing car clubs to care for special needs children, and couples connected by Mazda, adding many warm tones to the brand.

[Champion Driver Jihao (Left) / "Joy Mazda Creator" Sun Jingyi (Right) Sharing Their Car Ownership Life]

The "Joy Mazda Creator" and "National Broker" plans are to build a stage for owners who love to share. 00s generation EZ-60 owner Sun Jingyi shared her feelings as a beginner: "My daily work is busy, so I use spare time to post driving impressions. Although it's the first time participating, but car club members and staff were very helpful. As long as you are a Mazda owner, like to share, and love making friends, you are welcome to play."

Additionally, the second season of "Green Seedling Program" launched in May is entering multiple universities, chatting with young people about design, driving control, intelligence, simultaneously launched EZ-60 National University Modification Design Competition, not only allowing good ideas to take root, also providing summer internship slots. In terms of public welfare, Changan Mazda has donated and built 12 Hope Primary Schools in Yunnan for consecutive years, total investment over 10 million. In June, launched the "Every Kilometer Has Goodwill" campaign, converting user travel mileage directly into public welfare funds, used to improve children's learning and living.

618 Benefits Maxed Out, Great Time to Buy a Car

Taking advantage of the auto show's heat, Changan Mazda simultaneously launched "Ride Summer Vibes, Enjoy 618 Mega Sale". From now until June 30, purchasing any series models can enjoy a package of benefits: trade-in has up to 17,000 Yuan manufacturer subsidy plus 20,000 Yuan national subsidy, buying designated models also comes with a value 7,999 Yuan exclusive set, containing original factory charging piles, LLumar window films, and TPE floor mats and trunk mats. Financial aspect has 0 Down Payment 5-Year Low Interest plan (Average Annual Fee Rate 1.99%), plus a lifetime "Zero-Burn" benefit worth 7,999 Yuan. Visiting the store to test drive new energy vehicles, also receive a state intangible cultural heritage Jinling Gold Foil. Specific details can be consulted with local authorized dealers.

"Still Mazda" is not a slogan. Changan Mazda, while inheriting brand genes, indeed put user needs first. In the future, it will continue to build cars to global standards, making friends with users through sincerity. From June 13 to 21, friends who want to feel the charm of these global cars, might as well visit Hall N8 of Chongqing International Expo Center.

On June 13, at the 2026 Chongqing Auto Show, Changan Mazda, with the theme "Still Mazda", showcased the classic legend sports car MX-5, global strategic new energy vehicle MAZDA EZ-6, MAZDA EZ-60, and the EZ-60 Year of the Horse Edition launched in April, comprehensively demonstrating the latest results of the company's new energy transformation, and simultaneously announced a series of user co-creation activities.

At the same time, Changan Mazda launched the 618 Mid-Year Mega Promotion. On top of a national subsidy up to 20,000 yuan and a factory subsidy of 17,000 yuan, purchasing designated models grants a 7,999 yuan Exclusive Premium Set (Original Factory Charger + LLumar Sun Film + TPE Floor Mats/Trunk Mat), enjoying 0 down payment 5-year low interest (annual rate 1.99%) and lifetime zero-fuel insurance rights worth 7,999 yuan.

In addition, all users who test drive new energy vehicles in-store will receive a National Intangible Cultural Heritage Jinling Gold Foil.

Global Car Strength Endorsement, Establishing New Energy Value Benchmark

EZ-6 and EZ-60 were built with global standards from the beginning of product development.

In terms of design, EZ-6 won the "2026 World Car Design of the Year" award, becoming the first Chinese new energy vehicle to receive this honor. EZ-60 is even the only SUV globally to win 8 world-class top design awards simultaneously.

Regarding safety, both models were built strictly according to China-Europe Dual Five-Star standards. EZ-6 obtained 5 authoritative safety certifications including C-NCAP and E-NCAP. EZ-60 battery safety meets new national standards and European standards in advance. Changan Mazda also promises all new energy users "Lifetime Battery Spontaneous Combustion Compensation, No Mileage Limit, No Owner Limit".

In terms of handling, EZ-60 successfully took the Chinese New Energy Vehicle Rally Championship Circuit Race SUV Category Champion and the Rally Race Overall Second Place, verifying ultimate handling strength.

At the auto show, Changan Mazda owner and also champion driver Ji Hao shared his personal journey driving the unmodified factory standard pure electric EZ-60 into the Chinese New Energy Vehicle Rally Championship. During the 6-day, 910-kilometer intense schedule, facing the competition of the vast majority of EREV/PHEV participating models, relying on EZ-60's ultimate quality stability and "Human-Machine Integration" tuning, broke out from 27 brands and 100 participating cars, completing the extreme verification of EZ-60 factory production car performance.

Currently, Changan Mazda has successfully obtained whole vehicle certifications from the EU, UK, and Australia markets, becoming the first domestic joint venture new energy enterprise to obtain all three certifications simultaneously.

Rigid global quality has won wide recognition in the international market. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specially inspected the Nanjing Plant, giving high praise to the craftsmanship and quality control system.

Currently, overseas sales and pre-sale trends for EZ-6 and EZ-60 continue to look good. In the domestic market, EZ-60 has remained the sales champion of joint venture new energy mid-size SUVs for 7 consecutive months.

Wu Xuxi, Executive Vice President of Changan Mazda Auto Sales Branch, stated: "Changan Mazda has become Mazda's global new energy whole vehicle design, R&D, manufacturing base and export center. We solemnly promise that every new energy Mazda user owns a true global car."

Adhering to "User+" Mindset, Building a Value Community of Brand and Users

Cultivating the Chinese market for 21 years, 5 million Chinese users are Changan Mazda's most precious assets. In 2026, Changan Mazda continues to practice the "User+" mindset, Wish Journey, Owner Story Collection, Joy Mazda Creator, Citizen Broker, Fan Grand Ceremony, Green Seedling Plan Season 2, and continues to practice corporate social responsibility, from emotional connection, value co-creation to shared responsibility, building a multi-dimensional, full lifecycle user ecosystem, letting the brand and millions of Mazda fans go in mutual pursuit, walking together with Mazda.

In the future, Changan Mazda will continue to create every product to a global standard, connect with every user with sincerity, and let more people feel the driving pleasure of "Human-Machine Integration".