Recently, Changan Automobile's strategic model for the Southeast Asian market, Changan Qiyuan NEVO Q05, was officially launched in Thailand. As an important supporting partner, Sailun Group provided original equipment tire solutions for this model. This pairing is not only a combination of two high-quality products but also marks that Chinese vehicle and core parts enterprises are moving from "going it alone" to "building an ecosystem together", with both parties jointly building an overseas "ecosystem" and taking a solid step in promoting the global layout of China's automobile industry chain.

Cross-border Collaborative Supply, Building Overseas Industrial Ecosystem

Changan Qiyuan NEVO Q05 is produced by Changan Thailand Base, and is a key move in Changan's new energy vehicle global layout. Since its debut at the Bangkok International Motor Show, it has attracted much attention with its efficient hybrid system and intelligent configurations.

What is worth noting is that this pairing achieved true "overseas collaboration". Relying on its Vietnam production base, Sailun formed regional linkage with Changan Thailand Base, efficiently responding to localization production needs. This cross-border collaborative supply model of "Vietnam Tires + Thailand Cars" effectively improved the resilience and response speed of the supply chain, becoming a vivid practice of China's automobile industry chain co-building an ecosystem and collaborating overseas.

Custom-Tailored Performance Benchmark, Unafraid of Southeast Asia's Harsh Road Conditions

As a key carrier of vehicle performance, tires directly affect energy consumption and driving experience. In response to the severe challenges of high temperature, heavy rainfall, and complex road conditions in Southeast Asia, Sailun has custom-designed high-performance tires with the specification 225/60R17 for NEVO Q05.

This tire achieves a precise balance between rolling resistance, noise performance, and traction stability. The low rolling resistance feature helps the hybrid system further save energy and reduce consumption, while excellent grip and noise performance ensure safety and comfort during rainy season driving, enabling the vehicle to achieve a better solution in energy saving performance and driving quality.

Full Chain Deep Binding, Consolidating New Energy Support Map

From the Bangkok Motor Show debut to the official launch in Thailand, Sailun and Changan Automobile completed a key leap from product development to market landing, connecting the full chain of technology R&D, supporting production, and overseas implementation.

In fact, this is not the first time the two parties have joined hands. For a long time, Sailun and Changan Automobile have maintained a deep, stable, and comprehensive strategic cooperation, successfully providing supporting services for multiple main new energy vehicle models such as Changan Lumin, Deep Blue L06, NEVO Q05, etc. This deep binding between vehicle enterprises and core supply chain partners is continuously improving the terminal competitiveness and market response efficiency of products, becoming an important support for China's automobile industry chain to capture markets in the global market.

This partnership to land in Thailand with Changan Qiyuan is another important achievement of Sailun's global layout and new energy supporting business. In the future, Sailun will continue to deepen the R&D of new energy tire technology, with hardcore product strength and global service capabilities, helping Chinese intelligent manufacturing continue to shine on the world stage.

On June 1, Changan Automobile officially released May production and sales data, with total deliveries of the entire vehicle lineup reaching 209,100 units that month, including 70,700 units delivered overseas, a year-on-year surge of 38%. New energy vehicle deliveries reached 92,400 units, a year-on-year increase of 5.8%. The rapid growth in the overseas market has become the most direct manifestation of Changan Automobile's years of in-depth cultivation in the globalization arena and the implementation of the "Ha Na Bai Chuan" strategy.

Multi-brand matrix full-domain overseas expansion   

Relying on the synergistic force of five major brands — Avatr, Deepal Automobile, Changan Qiyuan, Changan Automobile (Gravity), and Changan Kaicheng, Changan continues to promote the parallel overseas expansion of fuel and new energy lines. Relying on differentiated product strength, it continues to break circles in many global markets such as Europe, Southeast Asia, Latin America, and Middle East Africa, achieving a steady climb in Changan Automobile's overseas sales.

From the performance of sub-brands overseas, all sub-sectors are blossoming, and growth highlights emerge endlessly. Among them, Deepal Automobile's May sales were 33,243 units, a year-on-year increase of 30%; overseas cumulative sales from January to May reached 28,704 units, a huge year-on-year increase of 167%. Relying on the excellent range, smart configuration, and overall vehicle quality of new energy products, Deepal quickly opened up overseas market space, becoming the backbone force for Changan Automobile to attack the overseas market.

Changan Qiyuan delivered 34,528 units in May, of which the main model, the all-new Q05, delivered 15,812 units. Moreover, only three days after landing in the Thai market, orders exceeded 3,000 units, gaining recognition from a large number of local users in a short time, marking the rapid landing of Changan's self-developed new energy products in the Southeast Asian mainstream market.

High-end brand Avatr delivered 7,336 units in May, setting a new high for the year. The new model Avatr 07L appeared in the Ministry of Industry and Information Technology declaration announcement and will become one of the first models in the industry equipped with Huawei Qiankun ADS 5 intelligent driving system. Relying on high-end product power, Avatr anchors the global high-end new energy track, with business covering more than 40 countries and regions such as Thailand, Middle East, Singapore, Brazil, and the overseas sector has achieved profitability first. According to the plan, Avatr will officially enter the European market within this year, and by 2030, it will cover more than 110 countries and regions, establish more than 700 overseas channel touchpoints, and the overseas sales share will reach 40%.

Looking at Changan Automobile (Gravity) again, it delivered 48,900 units in May. Relying on blockbuster fuel and hybrid models such as CS75PLUS, Eado Blue Whale Super Engine, with the advantages of people-friendly pricing and ultra-low fuel consumption, its products continue to gain volume in the domestic and international home fuel vehicle markets.

Changan Kaicheng focuses on the commercial vehicle track, delivering 21,100 units in May, with new energy sales growing by 21% year-on-year. Changan Kaicheng is deeply bound to the group's globalization strategy, landing KD assembly projects and brand flagship stores in places like Uzbekistan and Mexico. Pure electric light commercial vehicles, extended-range pickups, etc., have become differentiated overseas volume-selling items, forming category complementarity with passenger cars such as Avatr, Deepal Automobile, Changan Qiyuan, Changan Gravity.

Overall, the product matrix of full categories, multiple price points, parallel fuel and new energy lines has broken the limitations of single model exports, helping Changan Automobile open sales channels in countries with different consumption levels and different vehicle usage environments globally, promoting the group's overseas sales to continue to rise.

Strategic upgrade empowers global deep cultivation   

Behind the steady rise in sales, the underlying empowerment of Changan Automobile's three core strategies cannot be separated. The New Energy "Shangri-La" Plan, the Intelligent "Beidou Tian Shu" Plan, and the Globalization "Ha Na Bai Chuan" Plan collaborate to empower product exports. Blue Whale Super Engine hybrid technology achieves a significant reduction in fuel consumption of fuel vehicles; Golden Bell self-developed batteries, multi-in-one efficient electric drive, solid-state battery and other technologies comprehensively empower new energy models; "Tian Shu Intelligence" upgrades automotive safety from traditional passive safety to an active intelligent "Pan-Safety" system, and Tian Shu Pilot end-to-end technology is about to be mass-produced on vehicles in the second half of the year. A series of hardcore technologies jointly create differentiated product competitiveness.

The eye-catching overseas sales report card is also a microcosm of the landing of the globalization "Ha Na Bai Chuan" plan iterating from 1.0 to 2.0. Changan Automobile has built 22 overseas manufacturing bases, including Thailand Rayong factory, with a capacity of 350,000 vehicles/year. The market covers 118 countries and regions, 1,124 overseas sales outlets, and the number of launched models has doubled to 41 models. In 2025, Changan Automobile's overseas sales reached 637,000 units, a year-on-year increase of 18.85%.

At the 2026 Beijing Auto Show, Changan Automobile officially released the "Ha Na Bai Chuan" Plan 2.0, establishing the four major principles of "Long-term, Localization, Systematic, ESG Construction Integration", promoting the upgrade of globalization development to a comprehensive business mode such as manufacturing, trade, investment, service, ESG construction, etc. By 2030, it strives to achieve overseas sales of 1.5 million units.

On May 22, Changan Automobile's "Ha Na Bai Chuan" globalization strategy welcomed a milestone cooperation node. In Lisbon, Portugal, Changan Automobile officially signed a global strategic cooperation agreement with the Portuguese Football Federation (FPF), becoming the Portuguese national team's global official partner. With the 2026 US-Canada-Mexico World Cup approaching, Changan Automobile will rely on the global exposure of world-class football events to break the inherent cognitive barriers of European local consumers towards Chinese car brands, efficiently promoting the localization communication of the European regional brand.

Europe is a key layout area of Changan Automobile's globalization strategy and also the core battle market of the "Ha Na Bai Chuan" Plan 2.0. In the future, Changan Automobile will focus on Changan Qiyuan Q05, Deepal S05, Deepal S07, and Avatr series models, allowing Chinese automotive innovation technology to benefit more European users.

Looking at the global map, relying on the "Ha Na Bai Chuan" Plan 2.0 top-level design, Changan Automobile will continue to promote localization operations and brand deepening in key global areas such as Eurasia, Southeast Asia, Central and South America, and Middle East Africa in sync. On one hand, it solidifies the industrial foundation through localization, on the other hand, it leverages top-tier sports IPs to achieve brand breakthroughs, steadily promoting the advancement from product exports to brand exports, to industrial exports. With the 6th Chongqing Auto Show approaching, Changan Automobile will also centrally exhibit multiple main models and globalization landing results. Standing on the era wind tunnel of independent brands going global in batches, the globalization layout of Changan Automobile led by the four principles is still accelerating continuously. In the future, it will continue to perfect the global industrial chain and brand system, continuously enhancing the discourse power of Chinese automobiles in the global market.

On June 3, Changan Qiyuan officially signed to become the exclusive partner of Chongqing Chuilong. This move comes just 10 days after it became the official partner of the Portugal National Football Team. In the short term, two football IPs with huge scale and high recognition were taken in simultaneously. Changan Qiyuan interpreted with actions what the "International + Local" dual-wheel drive strategy is. For a new energy brand established less than three years, this layout intensity has already exceeded the scope of traditional marketing, pointing to a deeper imagination space for brand globalization.

From the chief partner in July 2025 to the current exclusive partner, the fate between Changan Qiyuan and Chongqing Chuilong did not happen overnight. That journey of "fighting everywhere" itself is a perfect brand story: when Chuilong was about to break into the top league, Changan Qiyuan sent a 500-person cheering squad to cheer on-site. Afterwards, whether away or home, they always accompanied them. The moment they successfully broke into the top league, Changan Qiyuan had already become the witness and participant of this legend.

Both as Chongqing local brands, both harboring a spirit core of resilience and openness, their combination naturally carries an emotional warmth. This is not a simple business transaction, but a spiritual resonance between two dreamers. Core players like Li Zhenquan stated they would go all out for the championship in the new season. Changan Qiyuan GM Di Zhirui also solemnly declared "Leave your back, rest assured giving it to Changan Qiyuan". Such mutual commitment is enough to move any consumer watching this press conference.

Product strength is the strongest backing for the brand story. In May this year, Changan Qiyuan global deliveries reached 34,528 units. The AQ series increased by 51.4% year-on-year. Among them, the new Q05 monthly global sales were 19,353 units. Changan Qiyuan A06 cumulative deliveries broke 40,000 units. Behind these numbers reflects the acceleration of a new brand. More worth noting is, established less than three years, Changan Qiyuan brand sales have already exceeded 500,000 units, ranking seventh among global new energy brands. This achievement is bright enough among Chinese new energy car companies, and also proves the brand's strength to the outside world. The new Q05 as a global blockbuster product has officially landed in the Thailand market. This year, it will also enter Southeast Asia, Central Asia, Central & South America, Europe, and other global markets. Qiyuan speed is starting to rise comprehensively.

At the signing scene, Portuguese legend goalkeeper Victor Baia and midfield maestro Deco sent congratulatory videos. These names with high reputation in the international football circle added a world-class halo to Chongqing Chuilong. And when Li Zhenquan invited Portuguese stars to Chongqing from afar, the audience could feel that the confidence of Chinese football is rising, the voice of Mountain City fans is being heard by the world. The players also praised the 3 A06 units gifted by Changan Qiyuan non-stop, calling them "Full-spec teammates". This metaphor is extremely ingenious, cleverly linking product completeness with team completeness, subconsciously strengthening brand connotation.

From the perspective of cross-border cooperation, Changan Automobile's sports marketing has always had a method. The brand once established the sports attribute and reliable image of the brand in consumers' minds through multiple event sponsorships. Whether cooperating with football, tennis, or other sports items, Changan insisted on choosing the IP that best represents the brand spirit and target consumer group. This time Changan Qiyuan's dual IP strategy represents a more mature marketing thinking. Using international top traffic like the Portugal National Team to open global cognition. Using local IP like Chongqing Chuilong to solidify brand foundation. Red is both the color of Chuilong's home kit, and the symbol of the Portugal team. The undefeated, dare-to-fight spirit of the two teams perfectly fit Changan Qiyuan's brand temperament. This is not an accidental coincidence, but a carefully designed brand narrative.

The deeper strategic logic lies in the information Changan Qiyuan wants to convey to the outside world is a true global brand that will not forget the way it came. Under the traction of the Group's "Inclusivity" strategy, Changan Qiyuan not only wants to show its talent on the international stage, but also keep warmth in the local market. Walking with two legs, only then can walk more steadily, further, and stronger. Signing the Portugal National Team links 500 million fans globally, while fully supporting Chongqing Chuilong roots in the local. This is a complete plan for multi-level brand building. When consumers see the Qiyuan brand in the global market, they will recall Portugal's glory. When Chongqing consumers see Chuilong struggling hard on the court, the Changan Qiyuan around them becomes the direct witness of this dream.

From the CSL promoted newcomer to the Portugal National Team, from local emotion to the international stage, Changan Qiyuan, with every cross-border choice, interprets a new energy brand's global vision and brand warmth. That 500,000+ sales data is the most solid support for this vision and warmth.

June 3rd, Changan Qiyuan and Chongqing Tongliang Long Football Club reached deep cooperation, becoming Chongqing Tongliang Long's Exclusive Premium Partner.

It is reported that this is a major move for Changan Qiyuan to layout top-tier sports resources following Changan Automobile announcing as the global official partner of Portugal National Football Team on May 23rd. It is also another gift for fans in 2026, a big year for football.

As a new energy brand under central state-owned enterprises, Changan Qiyuan always upholds central enterprise responsibility and national brand original intention. While deepening technical innovation and polishing ultimate products, it actively breaks boundaries to empower mass culture and sports fields, extending the meaning of travel to broader life scenarios, conveying positive life attitude and national brand power.

Chongqing's Team, Changan's Cars

The fate between Changan Qiyuan and Chongqing Tongliang Long began in July 2025. At the critical moment of promotion to Super League, Changan Qiyuan became Chongqing Tongliang Long's Chief Partner. For the first home match after signing, Changan Qiyuan's 500-person cheering squad shouted on site. Afterward, traveling from south to north, accompanying all the way, winning away games, successfully promoted to Super League.

As a sports symbol of the Mountain City, Chongqing Tongliang Long carries Chongqing spirit of resilience, openness, loyalty, and ambition. As a local Chongqing brand, Changan Qiyuan has been committed to creating a better travel experience for users since its birth, harboring a tenacity to go all out for dreams. Based on the shared spiritual core, both parties signed the exclusive premium partner agreement, fighting together for dreams.

At the signing scene, both sides jointly reviewed the 2025 journey, a memory that made all Chongqing people hold their heads high. Chongqing Tongliang Long advanced triumphantly, rekindling Mountain City fans' expectations for the green field. Core players such as Li Zhenquan expressed: "New season, new starting point, will go all out to play every match, the original intention to chase the championship has not changed." Changan Qiyuan General Manager Di Zhirui also solemnly declared: "Changan Qiyuan always walks hand in hand with the team, you just charge forward, leave your back to Changan Qiyuan with confidence!"

Champion Dream, Go All Out

In the 2026 season, Chongqing Tongliang Long battles in Chinese Super League as a newly promoted team. Unbeaten in the opening 8 rounds, once ranked second in the standings, momentum is like a rainbow.

Changan Qiyuan also fought hard for dreams. Established less than three years ago, brand sales exceeded 500,000 units, ranked 7th among global new energy brands. In May, Changan Qiyuan globally delivered 34,528 vehicles, AQ series year-on-year growth of 51.4%, among which the new Q05 single month global sales 19,353 vehicles, Changan Qiyuan A06 cumulative delivery exceeded 40,000 vehicles. Qiyuan speed, fully started!

No Changan without Global Presence! Under the traction of Group's "Sea Accepts Hundred Rivers" strategy, Changan Qiyuan's globalization has also pressed the acceleration button. With the global blockbuster new Q05 as vanguard, Changan Qiyuan has officially landed in Thai market, this year will also enter more global markets such as Southeast Asia, Central Asia, Central and South America, Europe, etc., enhancing global competitiveness.

Champion dream on the field, champion dream in the market, mutually motivating, meeting at the summit.

Surprise Linkage, Make a Date with Football

Even more surprisingly, international top tier and Mountain City top tier also achieved linkage in this signing. At the signing scene, Portuguese legendary goalkeeper Victor Baia and Portuguese legendary midfielder, FC Barcelona Club Sports Director Deco sent VCR to express congratulations. Chongqing Tongliang Long player representative Li Zhenquan invited Portuguese stars to Chongqing from afar, hoping to communicate face-to-face with them, let the world football hear the voice of mountain city fans, triggering expectations.

Talking about preparation situation, players expressed "Getting along well, full of spirit" at the same time, also did not forget to thank the "12th Man" accompanying the team all along—3 vehicles of Changan Qiyuan gifted U23 Hero Ride Changan Qiyuan A06, calling them "configuration is very comprehensive, just like a fully equipped teammate by the side, everywhere makes people feel very secure".

Opportunities always go only to those who are prepared. Believe every dreamer who makes themselves "fully equipped" with sweat and effort, can definitely go out fully equipped on their own tracks, and harvest desired results.

All beautiful encounters originate from mutual appreciation in the heart.

Red is the color of Chongqing Tongliang Long home jerseys, also the base color of Portugal National Team jerseys, even more the base color resonance of two teams unwilling to lose and daring to fight.

Signing Portugal National Team, linking global 500 million fans, this is the way Changan Automobile goes to the world; Fully support Chongqing Tongliang Long, rooted in local, this is the base color of Changan Qiyuan not forgetting the way back.

International IP and Local IP dual-wheel drive, is not a marketing strategy, but the underlying logic of Changan Qiyuan's globalization strategy: Open global cognition with world-class IP, consolidate brand foundation with local IP, walk with two legs, can walk more steadily, further, and more powerfully.

Nowadays, new energy vehicles dominate, oil prices are high, the 70,000-80,000 market has become the main battleground for pure electric SUVs, and in this price range, Leapmotor A10 and Changan Qiyuan New Q05 are popular choices with good sales and reputation. Today let's compare the Leapmotor A10 505 Enjoy Edition (76,800 yuan) and Changan Qiyuan New Q05 405Max (79,900 yuan after discount) to see which model is more worth buying.

(Changan Qiyuan New Q05)(Leapmotor A10)

Exterior: Each has its own features, different styles

(Leapmotor A10)

(Leapmotor A10)

Regarding the exterior, actually looking at the actual visual effect, both cars look great. Among them, Leapmotor A10 style is similar to BMW MINI, outlined with round and simple lines, the overall shape is quite round and cute, quite in line with the aesthetics of contemporary young consumers.

(Changan Qiyuan New Q05)(Changan Qiyuan New Q05)

As for Changan Qiyuan New Q05, reportedly led by world-class design master Klaus Zyciora, not only high originality and recognizability, but also very fashionable and dynamic visual effect, the front Digital Intelligent Wing 2.0 integrated light and rear Matrix Star Ring taillights improve the car's tech feel and recognizability, body lines are smooth and dynamic, plus wave-shaped D-pillar and fastback also create a good sports atmosphere.

Interior Texture: Changan Qiyuan New Q05 has more soft wrapping, better touch

(Leapmotor A10)

Regarding the interior, sitting inside you can actually see, both cars' design and style are basically on the same route, front row both adopted simple wrap-around cockpit design, both equipped with a 14.6-inch floating center control large screen, creating a simple and tech-savvy driving atmosphere.

(Changan Qiyuan New Q05)

In terms of materials, there is still some difference between the two cars. Leapmotor A10 uses more hard plastic materials, interior texture is average; while Changan Qiyuan New Q05 interior 80% area is soft wrapping, added foam pads in frequently touched areas like center console armrest and door panel armrest, touch feeling is better.

Configuration Performance: Changan Qiyuan New Q05 is more generous and practical

(Leapmotor A10)

Regarding configuration, including LED headlights, keyless entry/start, power windows, power side mirrors and other mainstream configurations, both cars have them, but in high-frequency configurations, Changan Qiyuan New Q05 is still superior, equipped with automatic air conditioning, rear air conditioning vents and PM2.5 filtration device, while Leapmotor A10 all series are manual air conditioning, also no rear air vents, summer rear row easy to stuffy.

(Changan Qiyuan New Q05)

In addition, Changan Qiyuan New Q05 also has passenger seat electric adjustment, driver seat ventilation/massage, phone 50W wireless charging, rear wiper and other practical configurations, all these are not in A10.

Intelligent Experience: Interaction experience is both very smart and easy to use

(Leapmotor A10)

Then is the intelligent cockpit part, today this Leapmotor A10 is equipped with Qualcomm Snapdragon 8155 chip, considered mainstream car machine chip now, performance, fluency aspects have good guarantee, can support car networking, voice control car, phone car machine interconnection and other mainstream functions, can meet daily use vehicle's smart interaction needs.

(Changan Qiyuan New Q05)

And Changan Qiyuan New Q05 is equipped with Tianshu Intelligent Cockpit, built-in 4nm car-grade cockpit chip, fluency, response speed also online, and access to AI large model, compared to Leapmotor A10 also has continuous dialogue, visible is sayable, voice interaction experience is more smart and easy to use, plus HUAWEI HiCar, Carlink, CarPlay, Honor Car Link, 8 indoor speakers, including 1 outdoor speaker, audio video entertainment experience is also more excellent.

Assisted Driving: Both support L2 level assisted driving, basic functions complete

(Leapmotor A10)

(Changan Qiyuan New Q05)

Regarding assisted driving part, both cars equipped with conventional L2 level assisted driving functions, including adaptive cruise, lane keeping, automatic emergency braking, etc., can meet daily highway and urban express road usage needs.

Space Performance: Changan Qiyuan New Q05 leads, more suitable for home use

(Leapmotor A10)

(Changan Qiyuan New Q05)

For family users, space is definitely a hard demand, Changan Qiyuan New Q05 body size is 4435/1855/1600mm, wheelbase reached 2735mm, belongs to standard compact SUV. While Leapmotor A10 body size is 4270/1810/1635mm, wheelbase 2605mm, belongs to small SUV level, smaller by one size than Changan Qiyuan New Q05.

According to research, 175cm passenger no matter sit front row or back row, on both cars can obtain abundant riding space, this point deserves a thumbs up, and Changan Qiyuan New Q05 benefits from size advantage, rear row space more spacious, just leg space adds about one fist distance, long distance trip, family can easily stretch body, reduce fatigue, children can also freely move on seats.

(Leapmotor A10)

(Changan Qiyuan New Q05)

Regarding storage, Leapmotor A10 trunk base volume reached 602L, rear seats folded flat max expand to 1549L, performance excellent, while Changan Qiyuan New Q05 trunk volume is 540L-1380L, performance also not bad, daily home use also basically enough.

Power Performance: Changan Qiyuan New Q05 acceleration, overtaking has more advantage

(Leapmotor A10)

Regarding power aspect, Changan Qiyuan New Q05 equipped with a max power 120kW permanent magnet synchronous motor, 0-100 acceleration time is 8.9 seconds. Leapmotor A10 equipped is max power 90kW motor, 0-100 acceleration time is 10.6 seconds.

(Changan Qiyuan New Q05)

From actual driving feeling look, Changan Qiyuan New Q05 power obviously more sufficient, starting and acceleration both relatively light and quick, even fully loaded condition overtaking also relatively confident. While Leapmotor A10 power although can meet daily city commute needs, but high speed overtaking time will show strength insufficient.

Range Recharge: Changan Qiyuan New Q05 battery invests more

(Leapmotor A10)

(Changan Qiyuan New Q05)

Regarding range, Leapmotor A10 CLTC range is 505km, longer than Changan Qiyuan New Q05's 405km, this is its obvious advantage. If budget allows, Changan Qiyuan New Q05 provides 506km range version optional, and battery quality and safety more guaranteed, because it all series standard CATL cell, while Leapmotor A10 uses Gotion High-tech or Jiangsu Zhengli cell, although also domestic big brand, but brand power and reliability still slightly inferior. However, both cars are global car quality, Leapmotor A10 meets strict China, Europe two places standards, Changan Qiyuan New Q05 is still central enterprise quality, and in May Thailand listed, already one step get overseas market recognition, next will continue expand overseas map, reliability no choice.

(Changan Qiyuan New Q05)(Leapmotor A10)

Comprehensive view, both cars product power performance actually both quite good, basically no short boards, just each has focus, text contrasted two configurations, among them Leapmotor A10 advantage lies in price lower, range longer suitable budget limited, to range requirement higher young users, while Changan Qiyuan New Q05 although expensive 3,100 yuan, but in space, power, battery quality, practical configuration, interior texture aspects all have advantages, and also provided 506km range version optional, just budget slightly higher. In budget same situation, if more focus on family use, pursue comfort and safety, Changan Qiyuan New Q05 undoubtedly is more suitable choice.

「 For every 3 sold, 1 is exported overseas 」

Author | Zhen Yao

Editor | Li Guozheng

Produced by | BNN Studio (gbngzs)

209,100 units — On June 1, Changan Automobile announced its May delivery results.

This number, against the backdrop of a generally pressured auto market in May, is considered stable. However, if only looking at the total, one might miss Changan Automobile's true brilliance:

First, new energy vehicles totaled 92,400 units, a year-on-year increase of 5.8%. Second, all 5 of its sub-brands showed positive growth, none lagging behind. Third, and the biggest highlight, overseas sales reached 70,700 units, a year-on-year surge of 38%, accounting for 33.8% of total sales — almost 1 in every 3 cars sold is exported overseas.

This is not accidental. In all of 2025, Changan's overseas sales were 637,000 units, a year-on-year increase of 18.9%. In the grand picture of China's auto exports, Changan is not the largest by volume; SAIC and Chery are above it. But in terms of growth rate and structure, Changan deserves to be observed separately.

Behind the steady climb in sales lies the solid advancement of three major plans.

In May, Changan officially announced it became a Global Partner of the Portugal National Team, with Plan 'Harmony in Diversity' 2.0 making another move; Self-developed Tianshu Leading End-to-End technology will enter mass production vehicles in the second half, Plan 'Beidou Tianshu' 2.0 wins another victory; Blue Whale Super Engine dual vehicles began delivery in hundreds of cities and thousands of stores, Plan 'Shangri-La' reduces blue-plated fuel consumption by half.

Sub-brands are blooming, new technologies are landing faster, signing the Portugal national team — Changan Automobile is preparing a trump card for the June Chongqing Auto Show.

▍01

1 out of 3 sold goes overseas

Let's look at the sub-brands' performance first. This is the most direct way to judge a car company's health.

Changan Qiyuan delivered 34,528 units in May, the largest volume among all sub-brands. The big single product, new Q05, delivered 15,812 units in a single month, accounting for 45.8% of Changan Qiyuan's total sales.

More notably, Q05 launched in Thailand for 3 days, orders exceeded 3,000 units. Usually, a new car's first fight results in overseas markets often better reflect product strength than domestic performance.

Changan Yinli (CS Series), 5 月 delivered 48,900 units in May, CS75PLUS and Eado Blue Whale Super Engine dual vehicles launched, sale price starting from 79,900 yuan. This is Changan's base business, and also the most stable sector for profit contribution.

Avatr delivered 7,336 units in May. The absolute number isn't large, but the value is high. Avatr 07L has appeared in the MIIT announcement, will be the first batch equipped with Huawei Qiankun ADS 5. This car is viewed internally by Changan as a gateway to the European market, and also means Changan has another ace deeply bound with Huawei on the intelligent track.

Commercial Vehicle Sector: Changan Kaicheng delivered 21,100 units in May, new energy sales increased 21% year-on-year. Although the commercial vehicle track isn't as eye-catching as passenger cars, Kaicheng's growth shows Changan's layout in the B-end market has seen results.

The most eye-catching is Deepal, with May sales of 33,243 units, up 30% year-on-year. Overseas cumulative sales from January-May were 28,704 units, up 167% year-on-year. Deepal is Changan's fastest-growing sub-brand overseas, almost 1 out of every 2 sold goes overseas.

5 sub-brands, 5 growth curves, none shrinking. "Many car companies rely on only one or two hit products. Once a hit product weakens, the whole structure collapses. Changan is not. Its overall structure is more risk-resistant." A senior industry insider told BNN Studio.

More importantly, Changan's overseas structure is healthy, not propped up by one or two markets. It has volume in Southeast Asia, Middle East, South America, and the European market is also accelerating.

A healthy structure means the overseas market is no longer icing on the cake for Changan, but a second growth pole.

▍02

Signing the Portugal National Team to Get a Gateway Ticket

Returning to over ten days ago, on May 22, in Lisbon, Portugal, Changan Automobile signed a global strategic cooperation agreement with the Portuguese Football Association (FPF), becoming the global official partner of the Portugal National Team.

In Changan's official communication, a word keeps appearing — "Stay in the game", meaning "Always Present". This is both the concept of the Portuguese Football Association and Changan's globalization proposition.

If only understanding this matter as a one-time sports marketing, it's too shallow.

Since establishing its design center in Turin, Italy in 2001, Changan Automobile has deeply cultivated Europe for 25 years, but has always faced a challenge there: insufficient brand awareness.

"European consumers know Chinese cars are cheap with high configuration, but are unwilling to pay a premium for Chinese brands. The problem is not with the product, but with trust." A person who has long followed auto exports said.

How to build trust? Ads are not enough, exhibitions are not enough; football might be the most efficient path currently.

In Europe, the influence of the Portugal National Team needs no saying, Cristiano Ronaldo's afterglow remains, and new generation players are taking over. The key is Portugal is the connection point between Western Europe and Southern Europe, with a very wide language and cultural radiation range.

"Europe is Changan's key layout area for its globalization strategy, and also the core breakthrough market for Plan 'Harmony in Diversity' 2.0." A relevant person from Changan Automobile told BNN Studio. "The Portugal National Team is a top team in the global football world. Changan's signing this time is a key measure to use top sports IP to break through European local awareness barriers and accelerate market penetration."

The time window is also precise. With the 2026 World Cup in Mexico/Canada/USA imminent, "Stay in the game" and Changan's "Always Present" rhythm highly coincide.

Changan is the first Chinese car brand to reach an official cooperation with a top European football national team, capable of achieving a "One Signing, Global Resonance" brand effect, simultaneously radiating key markets such as Eurasia, Southeast Asia, and South America.

Currently, Changan Automobile is accelerating the promotion of a localization strategy "In Europe, For Europe", core is 4 principles: Long-termism, Localization, Systematization, and integrated ESG construction.

BNN Studio learned that the models Changan is prioritizing in Europe include Qiyuan Q05, Deepal S05, Deepal S07, and Avatr series. These cars are not simply moving domestic models over, but making localized adjustments for the European market.

▍03

No Overseas, No Changan; No Base, No Overseas

Unlike the short-term trade-style overseas expansion of most car companies, Changan persists in the long-term overseas path of localization cultivation and systematic implementation.

As of now, Changan has built 22 overseas manufacturing bases, with an annual capacity of 350,000 units, covering 118 countries and regions; possessing 1,124 overseas sales outlets, launching 41 models.

The Rayong Factory in Thailand is the most mature sample. This factory not only supplies the Southeast Asian market but also undertakes the function of radiating the right-hand drive market. In Kaicheng's May performance, a considerable part comes from the overseas commercial vehicle market.

"No Overseas Without Bases," Changan Automobile Chairman Zhu Huarong emphasized this sentence repeatedly on multiple occasions. In plain terms, it means — without building factories, without building systems, it does not count as truly entering a market.

This forms a sharp contrast with the path of some car companies prioritizing trade before manufacturing. Changan's heavy assets mean high investment, slow returns, but once connected, the barriers are extremely high.

Currently, Changan is simultaneously promoting localized operations in key global regions such as Eurasia, Southeast Asia, South America, Middle East, and Africa, with the goal of 1.5 million overseas sales in 2030. This means in the next 4 years, overseas sales need to more than double.

Looking at the timeline, Changan's globalization path is very clear:

In 2023, Plan "Harmony in Diversity" 1.0 was launched, core is going out, including building factories, laying channels, investing models.

At the 2026 Beijing Auto Show, Plan "Harmony in Diversity" 2.0 was launched, core is digging in, upgrading from manufacturing to full business chain — manufacturing, trade, investment, service, ESG integrated.

Recent signing of the Portugal National Team is a key step in overseas branding, aiming to build brand awareness in overseas markets.

These three steps constitute a complete leap: from product overseas, to brand overseas, to industry overseas.

Currently, Changan is in a critical period transitioning from the second to the third stage. Signing the Portugal National Team is a landmark event of the second stage. In the third stage, Changan will establish a localized operation system in Europe similar to Toyota, Volkswagen.

Chinese cars going overseas in recent years, too many highlight moments, and also too many messy situations. Some car companies' overseas sales surged quickly, but profits were thin; some companies had a broad layout but failed to truly take root in a market.

Changan's characteristic is not pursuing short-term traffic-style surge, persisting in high-quality, systematic, sustainable globalization growth, carving out a new paradigm for Chinese car companies' steady deep cultivation and long-term victory overseas.

At the June Chongqing Auto Show to be held soon, Changan will focus on displaying globalization layout achievements, intelligent new energy technologies, and the full range of models.

Deeply cultivating global presence, always present.

In the wave of Chinese auto exports, the world will see a different Changan.

Written by | Zhao Shi 

Like suddenly breaking through barriers, Changan Qiyuan's growth momentum this year is particularly strong. From January to May, cumulative sales of Changan Qiyuan exceeded 132,000 units, up 85% year-on-year, with May sales reaching 34,528 units. Against the backdrop of a double-digit year-on-year decline in the domestic new energy market, this performance stands out remarkably.

The new Qiyuan Q05 (hereinafter referred to as Qiyuan Q05) deserves special mention. May sales exceeded 19,300 units, launching a hit mode with sales breaking the 10,000 unit mark for 3 consecutive months—March: Q05 delivered 12,600 units; April: surged to 16,800 units, topping the list of domestic compact pure electric SUV sales.

▲ May 28, New Qiyuan Q05 Launches in Thailand

Not only exploding orders domestically, the Qiyuan Q05 also rose to fame quickly in the Southeast Asian market, Changan Qiyuan's first entry. On May 28, Qiyuan Q05 (NEVO Q05) launched in Thailand, and within just 3 days, orders broke through 3,000 units.

This means Changan's narrative of "anchoring on global mainstream products to conquer overseas markets" has received its first official certification on the Qiyuan brand.

Central Enterprises Going Global, The Real Stature 

Don't look at the Thai market as small, it is a realm that Chinese auto companies must compete for!

Thailand is located in the center of Southeast Asia. Relying on its unique port hub advantages, it not only directly radiates the ASEAN market of 600 million people but can also conveniently cover right-hand drive markets such as Australia and the UK.

And Rayong Province, as Thailand's most mature manufacturing base, can be called a "Global Accelerator" tailored for Chinese auto companies. Thailand's largest deep-water port, Laem Chabang Port, is located to its north. From shipping from Rayong factories to goods finally reaching shelves in Australia, the entire process takes about 5-6 weeks if everything goes smoothly.

Interestingly, although the Chinese new energy brands you can think of, almost all chose Thailand as their first stop for going global, the Chinese auto companies that truly took root in Thailand, built factories locally, and officially started production are only 7 companies including BYD, Changan, Great Wall, Chery, etc. In this list, Changan is the only central enterprise-level company.

It is worth noting that unlike private enterprises with flexible mechanisms, Changan, as a central enterprise, requires stricter approval and risk assessment for heavy asset investment and factory building overseas. In other words, private enterprises going global is a market behavior, while Changan going global is a national strategy. Its success or failure directly reflects the competitiveness of Chinese manufacturing in the global industrial chain.

This is the real weight of central enterprises going global!

Top-level strategy also determines that Changan going global is not simply selling cars overseas, but must follow the new model of "base going global, ecosystem going global" which reflects the overall output strength of China's manufacturing industrial chain and has greater long-term value.

Taking the two overseas factories already in production as examples:

Changan Thailand Rayong Factory, initial annual capacity of 100,000 units, local part localization rate over 50%, future capacity will expand to 200,000 units, localization rate will exceed 90%.

Changan Brazil factory officially started production in March this year. First phase planned annual capacity of 90,000 units, total investment 8 billion Reais (about $1.52 billion). Brazil is not only the largest economy in South America but also a strategic anchor radiating the entire continent, and has been promoted to China's second largest export destination. Building a factory here is not only a transfer of capacity but also a systematic output of Chinese manufacturing, technology, supply chain, and services.

Worth noting is, although the Changan Europe factory is not settled yet, from two key signals—Spanish Prime Minister Sanchez specially met Changan Chairman Zhu Rong during his visit to China in April, releasing cooperation sincerity in a high profile, and the schedule of Qiyuan Q05 launching in Europe in the fourth quarter, the time for Changan's official announcement is not far off.

In summary, we can clearly see Changan's going global path: using bases as fulcrums, using ecosystems as links, with Southeast Asia, South America, and Europe narrating in synergy. The intention is clear—what Changan wants is not only to "go out" but also to quickly "go up".

Changan "Core Lineage", Carry the Flag and Set Out  

For Changan going global, the key to determining its success or failure is Qiyuan going global.

Some might refute me, Changan has three major new energy brands: Qiyuan, Deepal, Avatr, why emphasize the importance of Qiyuan going global in particular?

The most fundamental reason is just one, Qiyuan is Changan Auto's main brand new energy, its status is equivalent to BYD, Geely Galaxy, it can be simply understood as Changan New Energy's only "core force".

From the perspective of enterprise attributes, Deepal and Avatr both belong to central enterprise mixed-ownership reform pilot enterprises, with external capital and market-oriented shareholders participating behind them. Going global decisions need to consider the balance of interests among multiple parties.

And Qiyuan, from equity to strategy, from brand to product, is completely controlled and led by Changan—its success or failure cannot be explained by any external reason, 100% represents Changan's true capability.

So, Qiyuan going global is not an ordinary overseas market expansion, but represents central enterprises, represents Chinese manufacturing to set standards on the global stage.

In this battle, Qiyuan cannot lose, nor can it afford to lose.

Having clarified the strategic essence of Qiyuan going global, we now look at its specific operational logic:

At the technology level, Qiyuan achieved 100% self-research of core technologies, this point has an essential difference with Avatr which has extremely high "Huawei content", Deepal with high-level assisted driving externally connected to Huawei, and other brands with mixed technology.

At the product level, Qiyuan started developing "global mainstream products" adaptable globally from the product definition stage—not building the car first then fixing and selling abroad, but considering global market needs synchronously at the blueprint stage: left-hand drive and right-hand drive, different charging standards, regulatory certification for each country, localization language and ecosystem services, etc.

The new Qiyuan Q05 is undoubtedly the first successful case under this logic, started deliveries domestically at the beginning of the year, launched in Thailand in May with explosion of orders, entered Uzbekistan in June, entered Central and South American market in August, reached Europe in October—one car, sold to three continents within a year, this is the typical "global mainstream product" global strategy.

At the brand level, Qiyuan's brand logos and model naming overseas are very standardized, for example, Qiyuan Q05 is uniformly called NEVO 05 in Thailand.

Behind this, hides Changan Qiyuan's clear brand design logic: with unified brand image + standardized product naming, conveying a clear signal to overseas markets: NEVO is Changan's new energy, Chinese technology standards are NEVO's global standards.

The deeper significance lies in this replicable, output-able, rootable global brand system, what the world remembers is not a Chinese car, but a Chinese brand.

Final Thoughts 

For Chinese brands going global, it is not a choice question, but a must-answer question.

On one hand, the rapidly growing overseas market and the fierce fighting under domestic zero-sum game stock form a sharp contrast. Data shows, from January to April this year, cumulative exports of Chinese new energy vehicles reached 1.38 million units, up 120% year-on-year.

On the other hand, Chinese auto companies, Chinese brands need to test their systematic strength through global competition. Strong technology does not equal strong brand, only brands can cross the cycle.

For Changan Auto, Qiyuan is the world-class brand it strives with all its might to put on the global stage no matter what. This is Changan's mission as a central enterprise, and also Qiyuan's mission as the core lineage of a central enterprise.

At this stage, Chinese people know and choose Qiyuan because of Changan, but with the comprehensive landing of Changan's "base going global, ecosystem going global" strategy, this logic will be completely reversed—in the near future, global users will re-understand Changan because of Qiyuan, because of NEVO as a calling card.

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