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In Malaysia's SUV market, many buyers compare Honda HR-V and Volkswagen Tiguan when choosing a car. These two models are quite close in price and positioning. Today, we will do a detailed comparison from multiple aspects to help you save time on research.
The OTR price for Honda HR-V in Malaysia is RM 115,900 - 143,900, with a total of 4 versions, including 2026 e:HEV 1.5L RS (RM 143,900), 2026 1.5T V (RM 137,900), 2026 1.5T E (RM 130,900) etc.
The OTR price for Volkswagen Tiguan in Malaysia is RM 206,540 - 260,024, with a total of 2 versions, including 2025 Allspace 2.0T R-Line (RM 260,024), 2025 Allspace 1.4T Elegance (RM 206,540) etc.
In terms of price, the starting price of the Honda HR-V is indeed RM 90,640 cheaper than the Volkswagen Tiguan. If your budget is limited, Honda's entry-level version can already meet daily needs. However, also note that the few thousand cheaper might involve trade-offs in features, which depends on your specific needs.
The Honda HR-V safety rating is 5★ (ASEAN NCAP), with active safety systems including Honda SENSING (ACC, CMBS, LKAS, RDM).
The Volkswagen Tiguan safety rating is 5★ (Euro NCAP), with active safety systems including IQ.Drive.
Regarding safety features, both cars received good ratings. However, there are some differences in functionality between Honda HR-V's Honda SENSING (ACC, CMBS, LKAS, RDM) and Volkswagen Tiguan's IQ.Drive. If you value active safety highly, you can compare the feature lists of both carefully.
Honda HR-V uses FWD drive configuration.
Volkswagen Tiguan uses FWD drive configuration.
Both cars have the same drive configuration, both are FWD, so there won't be much difference in daily driving experience.
Both Honda HR-V and Volkswagen Tiguan are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about cost-performance ratio and features, choose the one with richer configurations. Ultimately, it is recommended to test drive both models, as personal experience is the most important.
Overall, Honda HR-V and Volkswagen Tiguan are both very good models in the Malaysian market. Which one to choose mainly depends on your personal needs and budget. It is recommended to do your homework, compare quotes from several dealerships, and then test drive to make a final decision. Buying a car is a big matter; spending time doing research will never be wrong.
In the Malaysian SUV market, many buyers compare Honda HR-V and Hyundai Tucson when choosing a car. These two models are quite close in price and positioning. Today we will make a detailed comparison from multiple aspects to help you save time on research.
Honda HR-V's OTR price in Malaysia is RM 115,900 - 143,900, with a total of 4 versions, including 2026 e:HEV 1.5L RS (RM 143,900), 2026 1.5T V (RM 137,900), 2026 1.5T E (RM 130,900), etc.
Hyundai Tucson's OTR price in Malaysia is RM 143,888 - 197,888, with a total of 5 versions, including 2025 HEV 1.6T AT 2WD Prestige (RM 197,888), 2025 1.6T DCT 4WD Prestige (RM 186,888), 2025 1.6T DCT 2WD Prime (RM 164,888), etc.
From a price perspective, the starting price of Honda HR-V is indeed RM 27,988 cheaper than Hyundai Tucson. If your budget is limited, Honda's entry-level version can already meet daily needs. But be aware that the few thousand cheaper might involve compromises in features, it depends on your specific needs.
Honda HR-V body length is 4500 mm, trunk 450 L.
Hyundai Tucson body length is 4400 mm, trunk 400 L.
In terms of space, Honda HR-V's body is 100 mm longer than Hyundai Tucson, the interior seating space is slightly more spacious, especially rear legroom. If you frequently carry family members or need to put in a stroller, a larger body is indeed more practical.
Honda HR-V warranty 5 years/unlimited mileage, maintenance interval every 10,000km or 6 months.
Hyundai Tucson warranty 5 years/300,000km, maintenance interval every 10,000km or 6 months.
Both Honda HR-V and Hyundai Tucson are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about value for money and features, choose the one with richer configuration. Ultimately, it is recommended to test drive both models, personal experience is the most important.
Overall, both Honda HR-V and Hyundai Tucson are very good models in the Malaysian market. Choosing which one depends on your personal needs and budget. We suggest you do your research, compare quotes from multiple dealerships, and then test drive to make the final decision. Buying a car is a big matter, spending some time doing research will never be wrong.
In the Malaysian SUV market, many buyers compare Honda HR-V and Mitsubishi Xforce when choosing a car. Both cars are quite close in price and positioning, today we will make a detailed comparison from multiple aspects to help you save time on research.
The OTR price for Honda HR-V in Malaysia is RM 115,900 - 143,900, with a total of 4 versions, including 2026 e:HEV 1.5L RS（RM 143,900）, 2026 1.5T V（RM 137,900）, 2026 1.5T E（RM 130,900）and so on.
The OTR price for Mitsubishi Xforce in Malaysia is RM 109,930 - 119,930, with a total of 2 versions, including 2026 1.5L Ultimate（RM 119,930）, 2026 1.5L Urban（RM 109,930）and so on.
In terms of price, the starting price of Mitsubishi Xforce is RM 5,970 cheaper than Honda HR-V. Honestly, in this price range, a difference of a few thousand is not actually significant, the key is to look at overall cost-performance and long-term usage costs.
Honda HR-V is equipped with a 1.5L Turbo, power 140 hp. Official fuel consumption 7.0 L/100km.
Mitsubishi Xforce is equipped with a 1.5L Turbo, power 140 hp. Official fuel consumption 7.0 L/100km.
Both cars use the same powertrain system, the daily driving experience is basically the same. Fuel consumption is also similar, no need to worry too much about this.
Honda HR-V's safety rating is 5★ (ASEAN NCAP), active safety system includes Honda SENSING (ACC, CMBS, LKAS, RDM).
Mitsubishi Xforce's safety rating is 5★ (ASEAN NCAP), active safety system includes MI-PILOT.
Both cars have the same safety rating, in this class safety features are considered quite comprehensive. New cars nowadays are not lacking in safety, no need to worry too much about this.
Honda HR-V body length 4500 mm, trunk 450 L.
Mitsubishi Xforce body length 4400 mm, trunk 400 L.
Regarding space, Honda HR-V's body is 100 mm longer than Mitsubishi Xforce, interior seating space will be slightly more spacious, especially rear legroom. If you often carry family or need to put a stroller, a larger body is indeed more practical.
Honda HR-V warranty 5 years/unlimited mileage, maintenance interval every 10,000km or 6 months.
Mitsubishi Xforce warranty 3 years/100,000km, maintenance interval every 10,000km or 6 months.
Overall, Honda HR-V and Mitsubishi Xforce are both very good models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. We recommend doing your research, compare quotes from a few dealerships, then test drive to make a final decision. Buying a car is a big matter, spending time on research will definitely not be wrong.
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會將 Honda HR-V 同 Volkswagen Tiguan 嚟做比較。這兩款車喺價位同定位上都好接近，今日我哋就從多個方面做一個詳細嘅比較，幫你節省咗做功課嘅時間。
Honda HR-V 喺馬來西亞嘅 OTR 售價係 RM 115,900 - 143,900，一共有 4 個版本，包括 2026 e:HEV 1.5L RS（RM 143,900）、2026 1.5T V（RM 137,900）、2026 1.5T E（RM 130,900） 等。
Volkswagen Tiguan 喺馬來西亞嘅 OTR 售價係 RM 206,540 - 260,024，一共有 2 個版本，包括 2025 Allspace 2.0T R-Line（RM 260,024）、2025 Allspace 1.4T Elegance（RM 206,540） 等。
從價錢嚟睇，Honda HR-V 嘅起步價確實比 Volkswagen Tiguan 平咗 RM 90,640。如果你預算有限，Honda 嘅入門版已經可以滿足日常需求。但都要注意，平嗰幾千蚊，可能喺配備方面會有取舍，具體要看你嘅需求。
Honda HR-V 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
Volkswagen Tiguan 搭載 2.0L 4-cyl，馬力 170 hp。官方油耗 8.0 L/100km。
动力方面，Volkswagen Tiguan 嘅 2.0L 4-cyl 比 Honda HR-V 嘅 1.5L Turbo 多出 30 匹馬力。不過日常喺市區開，兩款車嘅動力都夠用，唔會覺得唔夠勁。
Honda HR-V 車身長 4500 mm，行李廂 450 L。
Volkswagen Tiguan 車身長 4400 mm，行李廂 400 L。
空間方面，Honda HR-V 嘅車身比 Volkswagen Tiguan 長 100 mm，車內乘坐空間會稍微寬裕少少，尤其係後座腿部空間。如果你經常載家人或者需要放嬰兒車，大啲嘅車身確實更實用。
Honda HR-V 採用 FWD 驅動方式。
Volkswagen Tiguan 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大分別。
總體嚟講，Honda HR-V 同 Volkswagen Tiguan 都係馬來西亞市場幾唔錯嘅車型。揀邊一輛，關鍵都係睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花啲時間做功課絕對唔會錯。
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會揾 Honda HR-V 同 Hyundai Santa Fe 嚟做比較。呢兩款車喺價錢同定位上都幾近，今日我哋就從多個方面做一個詳細嘅對比，幫你省低做功課嘅時間。
Honda HR-V 喺馬來西亞嘅 OTR 售價係 RM 115,900 - 143,900，一共係 4 個版本，包括 2026 e:HEV 1.5L RS（RM 143,900）、2026 1.5T V（RM 137,900）、2026 1.5T E（RM 130,900） 等。
Hyundai Santa Fe 喺馬來西亞嘅 OTR 售價係 RM 225,000 - 270,000，一共係 3 個版本，包括 2025 2.5T DCT 4WD Calligraphy 6 Seats（RM 270,000）、2025 HEV 1.6T AT 2WD Prestige 7 Seats（RM 245,000）、2025 HEV 1.6T AT 2WD Prime 7 Seats（RM 225,000） 等。
從價錢嚟睇，Honda HR-V 嘅起步價確實比 Hyundai Santa Fe 平咗 RM 109,100。如果你預算有限，Honda 嘅入門版已經可以滿足日常需求。但都要留意，平嗰幾千蚊，可能喺配備上會有取捨，具體要睇你嘅需求。
Honda HR-V 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 Honda SENSING (ACC, CMBS, LKAS, RDM)。
Hyundai Santa Fe 嘅安全評級係 TBD，主動安全系統包括 Basic。
安全配備方面，兩款車都拿到唔錯嘅評級。不過 Honda HR-V 嘅 Honda SENSING (ACC, CMBS, LKAS, RDM) 同 Hyundai Santa Fe 嘅 Basic 喺功能上少少差異，如果你比較看重主動安全嘅話，可以仔細對比吓兩者嘅功能列表。
Honda HR-V 採用 FWD 驅動方式。
Hyundai Santa Fe 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大分別。
Honda HR-V 保修 5 年/無限里程，保養間隔 每 10,000km 或 6 個月。
Hyundai Santa Fe 保修 5 年/300,000km，保養間隔 每 10,000km 或 6 個月。
Honda HR-V 同 Hyundai Santa Fe 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更加看重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更加在意性價比同配備，嗰就揸配置更豐富嗰款。最後都係建議兩款都去試駕，親身體驗先係最重要嘅。
總體嚟講，Honda HR-V 同 Hyundai Santa Fe 都係馬來西亞市場好唔錯嘅車型。揀邊一輛，關鍵仲係要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，先至去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Honda HR-V 同 Hyundai Tucson 嚟做比較。
Honda HR-V 喺馬來西亞嘅 OTR 售價係 RM 115,900 - 143,900，一共有 4 個版本，包括 2026 e:HEV 1.5L RS（RM 143,900）、2026 1.5T V（RM 137,900）、2026 1.5T E（RM 130,900） 等。
Hyundai Tucson 喺馬來西亞嘅 OTR 售價係 RM 143,888 - 197,888，一共有 5 個版本，包括 2025 HEV 1.6T AT 2WD Prestige（RM 197,888）、2025 1.6T DCT 4WD Prestige（RM 186,888）、2025 1.6T DCT 2WD Prime（RM 164,888） 等。
由價錢睇嚟，Honda HR-V 嘅起步價確實比 Hyundai Tucson 平咗 RM 27,988。如果你預算有限，Honda 嘅入門版已經可以滿足日常需求。但都要留意，平嗰幾千蚊，可能喺配備上會有取捨，具體要睇你嘅需求。
Honda HR-V 車身長 4500 mm，行李廂 450 L。
Hyundai Tucson 車身長 4400 mm，行李廂 400 L。
空間方面，Honda HR-V 嘅車身比 Hyundai Tucson 長咗 100 mm，車內乘坐空間會稍微寬鬆啲，尤其係後座腿部空間。如果你經常載家人或者需要放嬰兒車，大啲嘅車身確實更實用。
Honda HR-V 採用 FWD 驅動方式。
Hyundai Tucson 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有大區別。
Honda HR-V 同 Hyundai Tucson 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，那就揀配備更豐富嗰款。最終都係建議兩款都去試駕，親身體驗先至最重要。
總體嚟講，Honda HR-V 同 Hyundai Tucson 都係馬來西亞市場好唔錯嘅車型。揀邊一輛，關鍵仲要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕先至做最終決定。買車係件大事，花點時間做功課絕對唔會錯。
In Malaysia's SUV market, many buyers compare Honda HR-V and Chery Tiggo 7 PHEV when choosing a car. Both vehicles are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
The OTR price of Honda HR-V in Malaysia is RM 115,900 - 143,900, with a total of 4 versions, including 2026 e:HEV 1.5L RS (RM 143,900), 2026 1.5T V (RM 137,900), 2026 1.5T E (RM 130,900), etc.
The OTR price of Chery Tiggo 7 PHEV in Malaysia is RM 129,750 - 129,750, with a total of 2 versions, including 2025 1.5T 90km CSH (RM 129,750), What charging methods does the Tiggo 7 PHEV support? Can it be charged using a home power socket? (RM 117,478), etc.
From a price perspective, the starting price of Honda HR-V is indeed RM 13,850 cheaper than Chery Tiggo 7 PHEV. If your budget is limited, Honda's entry-level version can already meet daily needs. But keep in mind, the few thousand cheaper might have trade-offs in features, depending on your specific needs.
Honda HR-V's safety rating is 5★ (ASEAN NCAP), active safety systems include Honda SENSING (ACC, CMBS, LKAS, RDM).
Chery Tiggo 7 PHEV's safety rating is TBD, active safety systems include Basic.
Regarding safety features, both cars have received decent ratings. However, Honda HR-V's Honda SENSING (ACC, CMBS, LKAS, RDM) and Chery Tiggo 7 PHEV's Basic differ somewhat in functionality. If you value active safety more, you can compare the feature lists of both in detail.
Honda HR-V warranty 5 years/unlimited mileage, maintenance interval every 10,000km or 6 months.
Chery Tiggo 7 PHEV warranty 3 years/100,000km, maintenance interval every 10,000km or 6 months.
Both Honda HR-V and Chery Tiggo 7 PHEV are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about cost-performance ratio and features, choose the one with richer configurations. In the end, it is recommended to test drive both, as firsthand experience is the most important.
Overall, Honda HR-V and Chery Tiggo 7 PHEV are both very good models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. We suggest doing your homework, comparing quotes from multiple car dealerships, and then test driving to make a final decision. Buying a car is a big matter, spending time on research will never be wrong.
In the Malaysian SUV market, many buyers compare Honda HR-V and Chery Tiggo 8 PHEV when choosing a car. These two cars are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to save you time doing research.
Honda HR-V's OTR price in Malaysia is RM 115,900 - 143,900, with a total of 4 variants, including 2026 e:HEV 1.5L RS (RM 143,900), 2026 1.5T V (RM 137,900), 2026 1.5T E (RM 130,900), etc.
Chery Tiggo 8 PHEV's OTR price in Malaysia is RM 159,750 - 159,750, with a total of 2 variants, including 1.6L Turbo Standard (RM 130,000), 1.6L Turbo Premium (RM 145,000), etc.
From the price perspective, Honda HR-V's starting price is indeed RM 43,850 cheaper than Chery Tiggo 8 PHEV. If your budget is limited, Honda's entry-level version can already meet daily needs. But keep in mind, the few thousand difference might involve trade-offs in features, depending on your specific needs.
Honda HR-V's safety rating is 5★ (ASEAN NCAP), active safety systems include Honda SENSING (ACC, CMBS, LKAS, RDM).
Chery Tiggo 8 PHEV's safety rating is TBD, active safety systems include Basic.
Regarding safety features, both cars received good ratings. However, there are some differences in functions between Honda HR-V's Honda SENSING (ACC, CMBS, LKAS, RDM) and Chery Tiggo 8 PHEV's Basic. If you value active safety highly, you can compare the function lists of both carefully.
Honda HR-V uses FWD drive mode.
Chery Tiggo 8 PHEV uses FWD drive mode.
The drive modes of both cars are the same, both FWD, there won't be much difference in daily driving experience.
Honda HR-V warranty 5 years/unlimited mileage, maintenance interval every 10,000km or 6 months.
Chery Tiggo 8 PHEV warranty 3 years/100,000km, maintenance interval every 10,000km or 6 months.
Overall, Honda HR-V and Chery Tiggo 8 PHEV are both very good models in the Malaysian market. Which one to choose mainly depends on your personal needs and budget. We recommend doing your homework, comparing quotes from several dealerships, and then test driving to make the final decision. Buying a car is a big matter, spending some time doing research will definitely not be wrong.
In the SUV market in Malaysia, many buyers compare Honda HR-V and Chery Tiggo 8 Pro when choosing a car. These two cars are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time doing research.
Honda HR-V OTR price in Malaysia is RM 115,900 - 143,900, with a total of 4 versions, including 2026 e:HEV 1.5L RS (RM 143,900), 2026 1.5T V (RM 137,900), 2026 1.5T E (RM 130,900), etc.
Chery Tiggo 8 Pro OTR price in Malaysia is RM 159,750 - 159,750, with a total of 2 versions, including 1.6L Turbo Standard (RM 130,000), 1.6L Turbo Premium (RM 145,000), etc.
In terms of pricing, the Honda HR-V's starting price is indeed RM 43,850 cheaper than the Chery Tiggo 8 Pro. If your budget is limited, Honda's entry-level version can already meet daily needs. However, be aware that the difference of a few thousand Ringgit may involve trade-offs in features, depending specifically on your requirements.
Honda HR-V is equipped with a 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
Chery Tiggo 8 Pro is equipped with a 2.0L 4-cylinder, 170 hp. Official fuel consumption 8.0 L/100km.
In terms of power, the Chery Tiggo 8 Pro's 2.0L 4-cylinder has 30 more horsepower than the Honda HR-V's 1.5L Turbo. However, for daily driving in the city, the power of both cars is sufficient, you won't feel it lacks power.
Honda HR-V body length 4500 mm, trunk 450 L.
Chery Tiggo 8 Pro body length 4400 mm, trunk 400 L.
Regarding space, the Honda HR-V body is 100 mm longer than the Chery Tiggo 8 Pro, the interior seating space will be slightly more spacious, especially rear legroom. If you often carry family or need to fit a stroller, a slightly larger body is indeed more practical.
Honda HR-V uses FWD drive method.
Chery Tiggo 8 Pro uses FWD drive method.
Both cars share the same drive configuration, both being FWD, so there won't be much difference in daily driving experience.
Honda HR-V and Chery Tiggo 8 Pro are both mainstream choices in the Malaysian market, suitable for family use, daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about cost-performance ratio and features, choose the one with richer configurations. In the end, it is recommended to test drive both, personal experience is the most important.
Overall, Honda HR-V and Chery Tiggo 8 Pro are both very good models in the Malaysian market. Choosing which one, it depends on your personal needs and budget. We suggest doing your research, comparing quotes from several car dealers, then test drive to make the final decision. Buying a car is a big matter, spending time doing research is never wrong.
In the Malaysian SUV market, many buyers compare Honda HR-V and Chery Tiggo 8 when choosing a car. These two cars are quite close in price and positioning. Today we will make a detailed comparison from multiple aspects to help you save time on research.
The Honda HR-V OTR selling price in Malaysia is RM 115,900 - 143,900, with a total of 4 versions, including 2026 e:HEV 1.5L RS (RM 143,900), 2026 1.5T V (RM 137,900), 2026 1.5T E (RM 130,900), etc.
The Chery Tiggo 8 OTR selling price in Malaysia is RM 129,750 - 129,750, with a total of 1 version, including 2026 1.6T Standard (RM 129,750), etc.
In terms of price, the Honda HR-V starting price is indeed RM 13,850 cheaper than the Chery Tiggo 8. If your budget is limited, Honda's entry-level version can already meet daily needs. However, also note that the few thousand less expensive may involve trade-offs in features, depending on your needs.
Honda HR-V body length 4500 mm, trunk 450 L.
Chery Tiggo 8 body length 4400 mm, trunk 400 L.
In terms of space, the Honda HR-V body is 100 mm longer than the Chery Tiggo 8, interior seating space will be slightly more spacious, especially rear legroom. If you frequently carry family or need to fit a stroller, a larger body is indeed more practical.
Honda HR-V warranty 5 years/unlimited mileage, maintenance interval every 10,000km or 6 months.
Chery Tiggo 8 warranty 3 years/100,000km, maintenance interval every 10,000km or 6 months.
Both the Honda HR-V and Chery Tiggo 8 are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about cost-performance ratio and features, then choose the one with richer configuration. Ultimately, we suggest test-driving both, experiencing it personally is the most important.
Overall, both the Honda HR-V and Chery Tiggo 8 are very good models in the Malaysian market. Which one to choose ultimately depends on your personal needs and budget. We suggest doing your research, comparing quotes from several car dealers, and then test-driving to make a final decision. Buying a car is a big matter, spending some time doing research will never be wrong.
Dalam pasaran SUV di Malaysia, banyak pembeli akan membandingkan Honda HR-V dan Chery Tiggo 8 Pro ketika memilih kereta.
Harga OTR Honda HR-V di Malaysia adalah RM 115,900 - 143,900, terdapat 4 varian, termasuk 2026 e:HEV 1.5L RS (RM 143,900), 2026 1.5T V (RM 137,900), 2026 1.5T E (RM 130,900) dan lain-lain.
Harga OTR Chery Tiggo 8 Pro di Malaysia adalah RM 159,750 - 159,750, terdapat 2 varian, termasuk 1.6L Turbo Standard (RM 130,000), 1.6L Turbo Premium (RM 145,000) dan lain-lain.
Dari segi harga, harga permulaan Honda HR-V memang lebih murah RM 43,850 berbanding Chery Tiggo 8 Pro. Jika bajet anda terhad, versi asas Honda sudah boleh memenuhi keperluan harian. Namun, perbezaan harga yang sedikit itu mungkin melibatkan pengurangan ciri, ia bergantung pada keperluan anda.
Honda HR-V dilengkapi enjin 1.5L Turbo, kuasa 140 hp. Konsumsi bahan api rasmi 7.0 L/100km.
Chery Tiggo 8 Pro dilengkapi enjin 2.0L 4-silinder, kuasa 170 hp. Konsumsi bahan api rasmi 8.0 L/100km.
Dari segi kuasa, 2.0L 4-silinder Chery Tiggo 8 Pro mempunyai 30 kuasa kuda lebih banyak berbanding 1.5L Turbo Honda HR-V. Namun untuk penggunaan harian di bandar, kedua-dua kereta mempunyai kuasa yang mencukupi, anda tidak akan rasa kurang tenaga.
Panjang badan Honda HR-V 4500 mm, ruang bagasi 450 L.
Panjang badan Chery Tiggo 8 Pro 4400 mm, ruang bagasi 400 L.
Dari segi ruang, badan Honda HR-V lebih panjang 100 mm berbanding Chery Tiggo 8 Pro, ruang duduk dalam kereta sedikit lebih lapang, terutamanya ruang kaki di tempat duduk belakang. Jika anda sering membawa keluarga atau perlu meletakkan kereta bayi, badan yang lebih besar memang lebih praktikal.
Honda HR-V menggunakan penggerak roda depan (FWD).
Chery Tiggo 8 Pro menggunakan penggerak roda depan (FWD).
Kedua-dua kereta menggunakan sistem penggerak yang sama, iaitu FWD, pengalaman memandu harian tidak akan berbeza jauh.
Secara keseluruhan, Honda HR-V dan Chery Tiggo 8 Pro adalah model kereta yang cukup baik di pasaran Malaysia. Memilih yang mana, kunci utamanya bergantung pada keperluan dan bajet peribadi anda. Disarankan untuk membuat kajian terlebih dahulu, membandingkan beberapa tawaran daripada dealer kereta, kemudian membuat keputusan akhir setelah ujian memandu. Membeli kereta adalah perkara besar, mengambil masa untuk membuat kajian pasti tidak salah.
Di pasaran SUV di Malaysia, ramai pembeli apabila memilih kereta akan membandingkan Honda HR-V dan Chery Tiggo 8. Kedua-dua kereta ini sangat hampir dari segi harga dan penentuan pasaran, hari ini kita akan membuat perbandingan terperinci dari pelbagai aspek, untuk membantu anda menjimatkan masa membuat penyelidikan.
Honda HR-V di Malaysia mempunyai harga OTR sebanyak RM 115,900 - 143,900, terdapat 4 varian, termasuk 2026 e:HEV 1.5L RS (RM 143,900), 2026 1.5T V (RM 137,900), 2026 1.5T E (RM 130,900) dan lain-lain.
Chery Tiggo 8 di Malaysia mempunyai harga OTR sebanyak RM 129,750 - 129,750, terdapat 1 varian, termasuk 2026 1.6T Standard (RM 129,750) dan lain-lain.
Dari segi harga, harga permulaan Honda HR-V memang lebih murah RM 13,850 berbanding Chery Tiggo 8. Jika anda bajet terhad, varian entry level Honda sudah boleh memenuhi keperluan harian. Tetapi perlu diingat, beberapa ribu ringgit yang lebih murah itu, mungkin ada pengorbanan pada peralatan, bergantung pada keperluan anda.
Honda HR-V dilengkapi enjin 1.5L Turbo, tenaga kuda 140 hp. Penggunaan bahan api rasmi 7.0 L/100km.
Chery Tiggo 8 dilengkapi enjin 1.5L Turbo, tenaga kuda 140 hp. Penggunaan bahan api rasmi 7.0 L/100km.
Kedua-dua kereta menggunakan sistem penggerak yang sama, perasaan ketika memandu harian adalah hampir tidak berbeza. Dari segi penggunaan bahan api juga hampir sama, tidak perlu terlalu bimbang tentang perkara ini.
Honda HR-V panjang badan 4500 mm, bagasi 450 L.
Chery Tiggo 8 panjang badan 4400 mm, bagasi 400 L.
Dari segi ruang, badan Honda HR-V lebih panjang 100 mm daripada Chery Tiggo 8, ruang duduk di dalam kereta akan sedikit lebih lega, terutamanya ruang kaki di kerusi belakang. Jika anda sering mengangkut keluarga atau perlu letak kereta bayi, badan yang lebih besar memang lebih praktikal.
Honda HR-V jaminan 5 tahun/tanpa had kilometer, tempoh penyelenggaraan setiap 10,000km atau 6 bulan.
Chery Tiggo 8 jaminan 3 tahun/100,000km, tempoh penyelenggaraan setiap 10,000km atau 6 bulan.
Secara keseluruhannya, Honda HR-V dan Chery Tiggo 8 adalah model kereta yang sangat baik di pasaran Malaysia. Memilih yang mana satu, kunci utamanya masih bergantung pada keperluan dan bajet peribadi anda. Kami cadangkan anda buat penyelidikan terlebih dahulu, bandingkan beberapa harga daripada dealer kereta, kemudian buat keputusan akhir setelah uji jalan. Membeli kereta adalah perkara penting, meluangkan masa membuat penyelidikan tidak akan rugi.
9月4日，广汽集团发布8月产销公告。数据显示，1-8月，广汽集团汽车销量达101.26万辆，同比保持正增长。其中，新能源车累计销量同比大增63.06%至36.82万辆，节能车同比增长3.30%至28.87万辆。在此带动下，广汽同期节能与新能源车销量占比攀升至64.86%，同比大幅提升超过14个百分点。
今年以来，自主品牌保持强劲增长动力，1-8月销量超46.15万辆，同比大增31.44%。同时海外业务增长曲线继续陡峭上扬，1-8月自主品牌出口量达17.2万辆，同比高增136%。
自主品牌占比逼近50%
合资品牌稳健回升
自主品牌继续为广汽集团贡献核心增长动力。今年8月，自主品牌贡献销量达61,378辆，同比增长20.43%，销量占比已进一步提升至48.49%。今年以来，自主品牌增速已连续6个月保持双位数增长。
昊铂埃安BU 8月销量达33,694辆，同比增长38.56%，增速连续6个月保持双位数；1-8月销量约24.41万辆，同比大增58.37%。埃安i60 8月终端销量超1.1万辆，连续多月销量过万、稳居A级双动力SUV前列；埃安N60累计4个月拿下10-13万级激光雷达SUV销冠。与此同时，广汽埃安迎来全新伙伴华为智能电动产品线，双方携手打造的全新车型Ray7亮相。新豪华智慧运动SUV昊铂S600也同步火热交付中，上市权益价17.99万元起。
埃安Ray7
昊铂S600
广汽传祺8月销量26,584辆，环比增16.91%，1-8月销量达21.37万辆，同比增8.47%。SUV家族月销17,813辆、同比增22.3%。传祺首款全场景智享硬核SUV“越7”于9月2日开启预售，截至8月底其先享计划累计订单超1.5万辆。在高价值的MPV赛道，随着传祺M8第50万辆正式下线，传祺全球MPV用户突破90万，“中国MPV专家”地位持续巩固。
传祺越7
启境是广汽携手华为乾崑打造的高端智能汽车品牌，7-8月累计销量近4000辆，新车陆续交付用户，品牌于8月迎来战略深化和产品落地双重突破。广汽集团董事长冯兴亚与华为创始人任正非再度会面，并达成重要共识，标志着启境从“方向共识”走向“深化发展”。第二款战略车型阔五座智能百变SUV启境GX7于9月4日开启预售，搭载行业首创20秒一键纯平大床技术、L3级自动驾驶架构，同级唯一搭载4激光雷达，标配宁德时代电池，综合续航突破1500公里。
启境GT7和启境GX7
广汽丰田继续以旗舰车夯实基本盘，1-8月累计销量突破45万辆，其中8月为52,700辆，环比增长13.33%。凯美瑞、汉兰达和赛那三大旗舰车型月销23,540辆，占比44.7%。铂智3X销量多月稳居合资新能源前列。8月19日，2027款凯美瑞已搭载全新智能座舱与AI 语音大模型上市。
广汽丰田凯美瑞
广汽本田销量稳步回升，8月销量12,080辆，环比增长3.4%。公司迎来重大战略升级，将围绕研发定义、产业生态、渠道网络、经营体质全面推进本土化，规划未来两年5款新车，包括两款为本土化新能源车型。
广汽本田皓影
自主品牌出口近2.7万辆
累计出口量增长136%
今年8月，已成为“第一增长曲线”的广汽海外业务继续保持三位数增速，自主品牌出口近2.7万辆，同比增长177%，1-8月累计出口量17.2万辆，同比增长136%。
受益于全球化战略持续落地，广汽在海外市场突破、本地化生产、渠道整合等方面全面提速。
在市场拓展方面，广汽8月在全球多地实现高速增长。其中，非洲地区成为增长最快的海外市场，终端销量同比大增881%，埃塞俄比亚、科特迪瓦、南非、利比亚均录得同比倍数级高增。美洲市场终端销量同比增93%，乌拉圭、哥斯达黎加、巴西、哥伦比亚等核心市场也持续录得倍数级增长。欧洲终端销量环比增93%，英国、葡萄牙、波兰分别环比增长89%、167%、33%，同月广汽销量位居希腊纯电动车市场第二。东南亚市场终端销量同比增24%，其中菲律宾同比涨近三倍，新加坡、泰国和印尼均录得同比双位数增速。同时，在中东市场累计用户已突破10万。
中东用户参观中东猎鹰节广汽展台
本地化生产与渠道建设上，广汽8月接连落子。公司与安利捷在埃及达成合作，实现从出口到本地化生产的关键跨越；同期登陆西非加纳，同步落地传祺M8、埃安i60、埃安V等多款车型，覆盖全场景出行需求。欧洲方面，广汽在罗马尼亚与汽车零售商英之杰签约，加速东欧渠道布局。同时，广汽全澳经销商大会已于8月举行，进一步整合渠道资源，以加快澳洲市场拓展步伐。
喺馬來西亞嘅 SUV 市場，好多人揀車嗰陣都會拿 Honda HR-V 同 Chery Tiggo 8 PHEV 嚟比較。呢兩部車喺價位同定位上都幾接近，今日我哋就從多個方面做個詳細比較，幫你省返做功課嘅時間。
Honda HR-V 喺馬來西亞嘅 O T R 售價係 RM 115,900 - 143,900，合共 4 個版本，包括 2026 e:HEV 1.5L RS（RM 143,900）、2026 1.5T V（RM 137,900）、2026 1.5T E（RM 130,900） 等。
Chery Tiggo 8 PHEV 喺馬來西亞嘅 O T R 售價係 RM 159,750 - 159,750，合共 2 個版本，包括 1.6L Turbo Standard（RM 130,000）、1.6L Turbo Premium（RM 145,000） 等。
從價錢睇落，Honda HR-V 嘅起步價確實比 Chery Tiggo 8 PHEV 平咗 RM 43,850。如果你預算有限，Honda 嘅入門版已經可以滿足日常需求。但都要注意，平啲嘅那幾千蚊，可能在配備上會有取舍，具體要睇你嘅需求。
Honda HR-V 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 Honda SENSING (ACC, CMBS, LKAS, RDM)。
Chery Tiggo 8 PHEV 嘅安全評級係 TBD，主動安全系統包括 Basic。
安全配備方面，兩部車都攞到唔錯嘅評級。不過 Honda HR-V 嘅 Honda SENSING (ACC, CMBS, LKAS, RDM) 同 Chery Tiggo 8 PHEV 嘅 Basic 喺功能上有啲分別，如果你比較重視主動安全嘅話，可以仔細比較下兩者嘅功能清單。
Honda HR-V 車身長 4500 mm，行李箱 450 L。
Chery Tiggo 8 PHEV 車身長 4400 mm，行李箱 400 L。
空間方面，Honda HR-V 嘅車身比 Chery Tiggo 8 PHEV 長咗 100 mm，車內乘坐空間會稍微寬敞啲，尤其係後座腳部空間。如果你經常載家下或者需要放 BB 車，大少少嘅車身確實更實用。
Honda HR-V 同 Chery Tiggo 8 PHEV 都係馬來西亞市場嘅主流選擇，適合家庭使用、每日通勤。如果你更重視品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，那就揀配置更豐富嗰款。最終都係建議兩部車都去試駕，親身體驗先最重要。
總體嚟講，Honda HR-V 同 Chery Tiggo 8 PHEV 都係馬來西亞市場幾唔錯嘅車型。揀邊一部，關鍵仲要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
In Malaysia's SUV market, many buyers compare Honda HR-V and Chery Tiggo Cross when choosing a car. These two models are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
The OTR price of Honda HR-V in Malaysia is RM 115,900 - 143,900, with a total of 4 versions, including 2026 e:HEV 1.5L RS (RM 143,900), 2026 1.5T V (RM 137,900), 2026 1.5T E (RM 130,900), etc.
The OTR price of Chery Tiggo Cross in Malaysia is RM 88,750 - 99,750, with a total of 2 versions, including 2025 HEV 1.5L CSH (RM 99,750), 2025 1.5T Standard (RM 88,750), etc.
From a price perspective, the starting price of Chery Tiggo Cross is RM 27,150 cheaper than Honda HR-V. Honestly, in this price range, a difference of a few thousand is not really significant; the key is to look at overall value for money and long-term usage costs.
Honda HR-V body length 4500 mm, trunk 450 L.
Chery Tiggo Cross body length 4400 mm, trunk 400 L.
Regarding space, the Honda HR-V body is 100 mm longer than Chery Tiggo Cross, and the interior seating space will be slightly more spacious, especially the rear legroom. If you often carry family members or need to fit a stroller, a larger body is indeed more practical.
Honda HR-V warranty 5 years/unlimited mileage, service interval every 10,000km or 6 months.
Chery Tiggo Cross warranty 3 years/100,000km, service interval every 10,000km or 6 months.
Honda HR-V and Chery Tiggo Cross are both mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, consider the one with better reputation first; if you care more about value for money and features, choose the one with richer configurations. Ultimately, it is recommended to test drive both models; experiencing them firsthand is the most important.
Overall, Honda HR-V and Chery Tiggo Cross are both very good models in the Malaysian market. Choosing which one depends mainly on your personal needs and budget. It is recommended to do your research, compare quotes from several dealerships, and then test drive to make a final decision. Buying a car is a big matter; spending some time on research will never go wrong.
Currently, the Chinese tire industry stands at a historical turning point: profound adjustments in the global economic and trade landscape, new energy vehicle penetration rates breaking 60%, and competition shifting from low prices to technology leadership. How can leading enterprises break the deadlock? Recently, Linglong Tire President Zhou Lingkun stated in an exclusive interview with Xinhua Finance that the industry reshuffle provides a key window for leading enterprises to improve quality and advance. Linglong will adopt a fusion growth strategy of "brand upward, product upward, channel upward" to build core confidence to traverse the cycle.
Convergence of Three Waves, Turning Point Creates Window for Advancement
Zhou Lingkun summarized the current industry changes as the "superposition of three waves": first is "if you don't go global, you lose out" brought by adjustments in the global economic and trade landscape; second is "overtaking by changing lanes" brought by the rise in new energy penetration; in July 2026, China's retail penetration rate of new energy passenger cars exceeded 60%, and tire demand is shifting from wear-resistant and fuel-saving to quiet, smart, and safe; third is the brand elevation from low-price competition to technology leadership.
Based on trends, Linglong has made comprehensive layouts. Regarding going global, the Thailand factory has an annual production capacity exceeding 17.2 million units; the Serbia factory, as the first production base for Chinese tire enterprises in Europe, has passed the audit of Volkswagen, Audi, and BMW, with sales volume increasing by 159.74% year-on-year in 2025. On the new energy track, Linglong is a leader rather than a follower, having received Frost & Sullivan certification for five consecutive years since 2020 as a global leading new energy vehicle OE tire manufacturer, supplying mainstream brands such as FAW Hongqi, BYD, Seres, and Leapmotor. In terms of branding, Linglong has entered the supply system of more than 70 car brands globally, with eight of the top ten car companies worldwide as partners, and the brand value reached 121.236 billion yuan in 2026.
"Three Upward" Fusion Closed Loop, Systematically Breaking High-End Bottlenecks
"The three dimensions are not promoted in isolation but form a fusion growth closed loop." Zhou Lingkun explained: Brand Upward, the core is moving from "Chinese mainstream" to "Global mainstream", Linglong has overcome joint venture barriers such as Audi, BMW, and Volkswagen, with cumulative global supply exceeding 300 million units, and expanded international influence by partnering with top sports IPs such as Real Madrid and Chelsea; Product Upward, the core is moving from "catching up" to "keeping pace", the newly released Linglong Master II achieved stable performance throughout the full lifecycle for the first time, supported by the "three generations simultaneous" R&D system; Channel Upward, the core is upgrading from "sales terminals" to "service positions", nearly 30,000 partner stores nationwide will achieve "same-day delivery" relying on the four-level distribution system.
R&D Determination Builds Generational Gap, Aiming for World Top 5 by 2030
"The core foundation of the 'Three Upward' is technical R&D." Zhou Lingkun stated that Linglong's R&D investment in 2025 was 978 million yuan, with cumulative expenditures exceeding 3.461 billion yuan in the recent four years, maintaining an industry high of about 4% of revenue for four consecutive years. Since 2026, 144 new patent authorizations have been obtained, an increase of 87.01% year-on-year. R&D focuses on three major areas: high-end supply technology, new materials, and digital intelligence, among which 85% of sustainable material tires have reached the EU tire label Grade A standard.
Looking to the future, Zhou Lingkun gave clear goals: striving to break through 160 million units in production and sales by 2030, with sales revenue exceeding 80 billion yuan, and production capacity entering the world's top five. To this end, Linglong will adhere to the globalization layout of "where the OEM goes, the factory builds", consolidate the first position in new energy supply, and deepen digital intelligence transformation, installing "AI new tires" for global operations.
"High-quality enterprises and innovative technologies can still traverse the cycle." Zhou Lingkun stated that the improvement of Chinese tire brand influence is an irreversible trend, and Linglong will firmly promote the continuous rise of Chinese tire brand value globally.
Kerugian selama lima tahun, jualan gagal tiga tahun berturut-turut, kerugian 44,000 yuan setiap unit terjual—IM tidak menukar CEO, tetapi menukar ketua pemasaran.
18 Ogos 2026, pelancaran pra-penjualan IM L6 Generasi Baharu. Di atas pentas berdiri wajah yang tidak dikenali—Xu Yin, gelaran Timbalan Pengurus IM. Sementara itu, CEO Bersama Liu Tao yang berada di bawah sorotan selama bertahun-tahun sebelum ini, tidak muncul langsung.
Pelancaran itu sendiri sangat meriah, tetapi orang di bawah lebih tertumpu kepada satu perkara lagi: Penyesuaian personaliti IM kali ini, sebenarnya menyesuaikan apa?
Jika dilihat dengan teliti, terdapat tiga soalan yang tidak dapat dielakkan.
Soalan Satu: Berdasarkan apa Jiang Jun masih berada?Pertama, lihat fakta paling asas: Jiang Jun masih berada, dan kedudukannya sangat stabil.
Jiang Jun, lahir Mac 1970, kini adalah Naib Presiden SAIC Group dan CEO IM. Dilantik Naib Presiden SAIC Group pada Disember 2023, pada majlis penghantaran kenderaan ke-100 juta SAIC Group pada Mei 2026, beliau masih berdiri di samping Pengerusi Wang Xiaoqiu dan Presiden Jia Jianxu. Pada surat dalaman ulang tahun ke-5 IM pada Disember 2025, tanda tangan bersama juga oleh beliau dan Liu Tao.
Resume Jiang Jun sangat cantik: berasal sebagai Pengarah Servis Pasca Jualan SAIC-GM, bergerak sehingga Timbalan Pengurus SAIC Passenger Car dan Pengarah Eksekutif Jabatan Pemasaran, kemudian menjadi CEO IM. "Orang dalam" SAIC Group, latar belakang kukuh.
Tetapi soalnya: Bagaimana keadaan IM?
Pada 2025, jualan IM sepanjang tahun 81,000 unit, gagal capai sasaran tahun ketiga berturut-turut. Sasaran 2023 45,000 unit, sebenarnya 38,300 unit; Sasaran 2024 120,000-130,000 unit, sebenarnya 65,500 unit; Sasaran 2025 100,000 unit, kadar pencapaian hanya 81%. Kerugian bersih tahun 2025 sebanyak 3.598 bilion yuan, bersamaan kerugian 44,000 yuan setiap kenderaan terjual. Nisbah liabiliti aset tinggi hingga 90.8%. Sasaran pertengahan 2026 mencapai hanya 30.8%-36.4%. Jualan Jun 6,197 unit, kira-kira 6% daripada Leapmotor, 12% daripada Huawei HIMA. Kerugian pengedar berterusan melebar, di Kunming, Zhuhai, Shanghai banyak tempat pengedar menghadapi "krisis".
Sudah lima tahun, "Projek Utama" SAIC hanya memberikan hasil begini.
Sebagai CEO, siapa tentukan arah strategi? Siapa kendalikan kelajuan produk? Siapa putuskan sasaran jualan? Jika ini bukan tanggungjawabnya, apa sebenarnya tanggungjawab CEO?
Seorang CEO yang selama lima tahun tidak memberikan jawapan yang memuaskan, tidak hanya tidak disalahkan, malah dinaikkan sebagai Naib Presiden Group. Ini adakah masalah keupayaan atau masalah sistem?
Soalan Dua: Liu Tao kuasa dikurangkan—Adakah "peralihan lembut" atau "menyalahkan orang lain"?Lihat lagi Liu Tao.
Liu Tao adalah "wajah" IM, juga "masalah" IM. Pada April 2024 pelancaran IM L6, beliau berkali-kali "provokasi" Xiaomi Motors, dalam perbandingan parameter juga salah label data pesaing, dimarahi Xiaomi melalui tiga Weibo berturut-turut, akhirnya IM meminta maaf pada waktu malam. Pada September tahun yang sama pelancaran LS6 baharu, beliau memandu sendiri buat persembahan drif, akhirnya dua kali langgar kon pentas. Pada Februari 2026, beliau meminta maaf secara rasmi untuk komen tidak sesuai mengenai insiden Tesla di Chaozhou tiga tahun lepas. Ditambah lagi melanggar peraturan semasa ujian drive, permohonan maaf skrin hitam kereta—Sejarah "maaf" Liu Tao hampir boleh menjadi sebuah buku.
April 2025, Liu Tao buat dua matlamat: jualan tahunan 100,000 unit, cawangan untung seluruh kos pada Disember. Yang pertama gagal, yang kedua capai—Tapi untung sebulan≠ untung jangka panjang, dalam konsensus industri di mana jualan bulanan stabil 30,000-40,000 unit baru capai keseimbangan, IM masih ada jarak dari garis keselamatan.
Ogos 2026, Xu Yin dengan gelaran Timbalan Pengurus mengambil alih pemasaran domestik, Liu Tao "pusat perniagaan beralih ke luar negara".
Masalahnya: Seorang CEO Bersama, kuasa paling asas pemasaran domestik "dibahagi" oleh Timbalan Pengurus satu tahap lebih rendah—Ini bukan penurunan kuasa apa lagi?
Tanya IM Public Relations, CEO Bersama memang satu tahap lebih tinggi daripada Timbalan Pengurus. Maka mengapa eksekutif tahap lebih tinggi, berdasarkan apa dia serah medan utama kepada orang tahap lebih rendah? Gelaran tidak berubah, kuasa hilang. Perkataan "peralihan lembut" ini, di mana-mana syarikat pun kelihatan sama.
Tetapi ini membawa satu masalah lebih besar: Masalah Liu Tao, adakah hanya masalah peribadi Liu Tao?
Gaya pemasaran Liu Tao—provokasi, sindir, drif gagal—tidak sehari jadi. Siapa setuju strategi ini? Siapa putus pelancaran ini? Jika Liu Tao sahaja boleh tentukan arah pemasaran IM, apa CEO Jiang Jun buat? Jika Jiang Jun setuju rancangan ini, adakah Jiang Jun perlu turut memikul "tindakan" Liu Tao?
Kirim Liu Tao pergi, ganti dengan Xu Yin, adakah mampu selesaikan masalah asas IM?
Soalan Tiga: Xu Yin—Seorang nombor tidak pasti, berdasarkan apa percaya dia?Akhir sekali lihat Xu Yin.
Xu Yin adalah "pasukan lama" SAIC, kerja dalam Group hampir 20 tahun. 2015 jadi Pengarah Pemasaran Wilayah Brand Roewe, 2018负责全国新能源销售 SAIC Passenger Car. 2020 dihantar ke Thailand, jadi Pengurus Jualan MG (Thailand), Timbalan Pengurus SAIC Zhengda Ltd. Jun 2026 dipulangkan dari Thailand ke dalam negara, dilantik Timbalan Pengurus IM.
Resume tidak buruk, tapi resume bagus tidak sama dengan mampu menang perang IM ini.
Xu Yin akui sendiri: "Pasaran Thailand sendiri juga saiz besar, tapi pulangan selepas ini mendapati dalam negara lebih saiz, kelajuan juga lebih laju." Selepas pulang, dia rapat pengedar, dapat dua set data: Setengah tahun pertama dalam negara ada 527 kenderaan baharu; Januari ke Julai seluruh pasaran turun 20%.
Apa taktiknya? Tidak lagi "bersaing spesifikasi, bersaing jarak, bersaing 0-100", tapi berbekal "nilai emosi". Bersama-sama Prof. Jimmy Choo, label "Not For Everyone". Semua model standard chassis elektronik, guna teknologi keras sokong bawah, guna nilai lembut pecah gelanggang.
Dengar memang cantik, tapi boleh jualan berapa kereta?
Xu Yin sendiri tidak beri jawapan jelas. Dia kata: "Jika mereka puas, kita ada potensi besar, ada harga murah, saya percaya jualan akan datang sendiri."
"Terjadi begitu sahaja"—Empat perkataan ini, dalam industri kereta paling mahal. Dalam pasaran 500+ kenderaan baharu setengah tahun, dalam brand gagal capai sasaran lima tahun berturut-turut, "terjadi begitu sahaja" lebih seperti penghiburan diri.
Lagipun, Xu Yin baru ambil jawatan dua bulan. Kitaran pelancaran kereta mustahil hanya dua bulan, dia masuk L6 projek "kerja sudah ke peringkat pertengahan/seterusnya". Kejayaan atau kegagalan L6 ini, banyak bukan pujian atau kesalahan Xu Yin—Dia ambil jawapan yang digambar orang lain.
Menguji Xu Yin sebenar, kenderaan seterusnya, kitaran pemasaran lengkap. Tapi itu sekurang-kurangnya setahun kemudian.
Bolehkah IM menunggu?
Masalah sama di sebalik tiga soalanJiang Jun duduk tenang—Sudah lima tahun, laporan tidak baik, kedudukan tapi semakin stabil.
Liu Tao "peralihan lembut"—Pihak "asas" maruah pinggirkan, tapi masalah asas berapa banyak diselesaikan?
Xu Yin nombor tidak pasti—Resume cantik, taktik baru, tapi dalam pasaran kereta paling kejam China, semuanya belum disahkan.
Tiga soalan ini menunjuk satu masalah teras: Mekanisme akauntabiliti pengurusan IM, adakah wujud?
CEO tidak perlu tanggung gagal lima tahun, CEO Bersama sebab marketing gagal dipindah tapi gelaran tetap, Timbalan Pengurus baru diberi harapan tapi kitaran lengkap belum lalui—Ini bukan masalah yang boleh selesaikan satu penyesuaian personaliti, ini masalah struktur pengurusan.
Bolehkah Xu Yin menang perang ini? Tidak tahu. Boleh pastikan: Jika Jiang Jun terus "duduk tenang", jika akauntabiliti hanya di pelaksana tak sampai ke penyusun dasar, jika "peralihan lembut" jadi biasa—Ganti siapa, keputusan mungkin sama.
Kenderaan 100 juta pertama SAIC adalah IM LS9 Hyper. Ini kejayaan, juga tekanan. Tapi kejayaan tak boleh jadi nasi, jualan dan untung adalah hukum sebenar.
Nilai emosi Xu Yin boleh tukar jualan? Pasaran luar negara Liu Tao betul-betul luas atau betul-betul buang? Kedudukan stabil Jiang Jun betul-betul penentu atau tetap?
Jawapan tidak di pelancaran, di pasaran. Dan pasaran, tidak pernah tunggu orang.
喺馬來西亞嘅 SUV 市場，好多買家揀車嗰陣都會拿 Honda HR-V 同 Mazda CX-8 嚟比較。呢兩款車喺價位同定位都幾接近，今日我哋就由多個方面做一個詳細比較，幫你省返做功課嘅時間。
Honda HR-V 喺馬來西亞嘅 OTR 售價係 RM 115,900 - 143,900，總共有 4 個版本，包括 2026 e:HEV 1.5L RS（RM 143,900）、2026 1.5T V（RM 137,900）、2026 1.5T E（RM 130,900）等。
Mazda CX-8 喺馬來西亞嘅 OTR 售價係 RM 165,360 - 201,360，總共有 5 個版本，包括 2025 2.5T 4WD High Plus Petrol（RM 201,360）、2025 2.2L 2WD High Plus Diesel（RM 193,123）、2025 2.5L 2WD High Plus Petrol（RM 186,360）等。
由價錢嚟睇，Honda HR-V 嘅起價的確比 Mazda CX-8 平咗 RM 49,460。如果你預算有限，Honda 嘅入門版已經滿足日常需求。但要記住，平嗰幾千蚊，可能喺配備上有取舍，具體要看你嘅需求。
Honda HR-V 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 Honda SENSING (ACC, CMBS, LKAS, RDM)。
Mazda CX-8 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 Brand ADAS。
兩款車嘅安全評級一樣，喺呢個級別入面安全配備都算好齊全。而家嘅新車安全性都唔差，唔使太擔心呢一點。
Honda HR-V 車身長 4500 mm，行李廂 450 L。
Mazda CX-8 車身長 4500 mm，行李廂 450 L。
兩款車嘅尺寸幾乎一樣，車內空間差別唔大。呢個級別嘅車，日常使用完全夠用。
Honda HR-V 同 Mazda CX-8 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，就揀配置更豐富嗰款。最後都好建議兩款都去試駕，親身體驗先至係最重要。
總括嚟講，Honda HR-V 同 Mazda CX-8 都係馬來西亞市場幾好嘅車款。揀邊一部，關鍵都要睇你嘅個人需求同預算。建議大家做足功課，多比較幾間車行嘅報價，再去試駕做最後決定。買車係件大事，花啲時間做功課絕對唔會錯。
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Honda HR-V 同 Mazda CX-60 嚟做比較。這兩款車喺價錢同定位上都幾接近，今日我哋就從多個方面做一個詳細嘅比較，幫大家省卻做功課嘅時間。
Honda HR-V 喺馬來西亞嘅 OTR 售價係 RM 115,900 - 143,900，一共有 4 個版本，包括 2026 e:HEV 1.5L RS（RM 143,900）、2026 1.5T V（RM 137,900）、2026 1.5T E（RM 130,900）等。
Mazda CX-60 喺馬來西亞嘅 OTR 售價係 RM 200,510 - 252,873，一共有 2 個版本，包括 2026 3.3T 4WD High Plus（RM 252,873）、2025 2.5L 2WD High（RM 200,510）等。
由價錢睇落，Honda HR-V 嘅起步價確實比 Mazda CX-60 平咗 RM 84,610。如果你預算有限，Honda 嘅入門版已經可以滿足日常需求。但都要留意，平嗰啲幾千蚊，可能喺配備上會有取舍，具體要睇你嘅需求。
Honda HR-V 配備 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
Mazda CX-60 配備 2.0L 4-cyl，馬力 170 hp。官方油耗 8.0 L/100km。
動力方面，Mazda CX-60 嘅 2.0L 4-cyl 比 Honda HR-V 嘅 1.5L Turbo 多咗 30 匹馬力。不過日常喺市區開，兩款車嘅動力都夠用，唔會覺得唔夠力。
Honda HR-V 車身長 4500 mm，尾箱 450 L。
Mazda CX-60 車身長 4500 mm，尾箱 450 L。
兩款車嘅尺寸幾乎一樣，車內空間差別唔大。呢個級別嘅車，日常使用完全夠用。
Honda HR-V 採用 FWD 驅動方式。
Mazda CX-60 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大區別。
Honda HR-V 保修 5 年/無限里程，保養間隔 每 10,000km 或 6 個月。
Mazda CX-60 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
總體嚟講，Honda HR-V 同 Mazda CX-60 都係馬來西亞市場好唔錯嘅車型。揀邊一部，關鍵都要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，先試駕先做最後決定。買車係件大事，花少少時間做功課絕對唔會錯。
封面｜比亞迪
作者｜陳濯
編輯｜韓永昌
8 月 29 日，比亞迪披露一份業績並唔理想嘅半年報。
上半年，比亞迪實現營業收入 3448.15 億元，按年下跌 7.13%；歸屬母公司股東淨利潤 123.25 億元，按年下跌 20.54%。主要財務指標基本都處於按年下滑狀態，賬上現金及現金等价物更係淨剩 556.19 億元，較去年同期減少咗約一半。
咁嘅成績，其實並唔出奇。喺一個每日新車上市 3.3 款嘅市場，幾乎無邊家車廠能夠交出一份足夠靚嘅半年報。
今年上半年，理想由盈轉虧，淨虧損 39.81 億元；小鵬淨虧損 31.2 億元。即便係上半年勢頭正盛、單月銷量突破 10 萬輛嘅零跑，實現按年增長 530.97%，但也只得 2.08 億元。
因此，喺咁樣嘅市場環境下，單純分析比亞迪上半年營收、利潤等財務指標嘅漲跌，意義並唔算大。呢有公司自身經營層面嘅原因，更有整個市場環境變化帶嚟嘅影響。
所以，呢篇短文唔打算將重點放喺財報嘅數字漲跌上，而係想傾下兩個數據：
第一個數據係比亞迪海外營收佔比首次超過一半，達到 52.57%；第二個數據係佢上半年研發投入出現 2020 年以嚟首次按年下滑。
01
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海外營收佔比 52.57%
而家睇海外營收。比亞迪真正大規模出海，係由 2024 年之後開始。
2024 年四季度，比亞迪連續三個月月銷量超過 50 萬輛，內地月銷量超過 45 萬輛，係迄今為止嘅月銷量頂峰。2024 年，比亞迪亦成功賣出 420 萬輛新能源車，內地市場增長觸碰到天花板。
此時開始，比亞迪明顯加快海外市場擴張。
2025 年，比亞迪全年海外銷量首次突破 100 萬輛，海外營收佔總營收嘅比例亦由 2024 年嘅 28.55% 提升至 38.65%。
而家係今年，呢個趨勢進一步加速。
2026 年前六個月，比亞迪總銷量為 180.85 萬輛，其中海外銷量達到 79.23 萬輛，內地銷量 101.63 萬輛。亦即係，海外銷量已經佔到比亞迪總銷量嘅 43.8%。
更值得注意係，海外銷量嘅增長，已經開始直接反映喺收入端。今年上半年，比亞迪境外收入達到 1812.68 億元，佔總營收嘅 52.57%。
呢係比亞迪歷史上第一次海外營收佔比超過一半。
比亞迪已經唔只係喺出海，而係喺變成一家越來越依賴海外市場嘅車企。而海外市場對於比亞迪嘅意義，仲唔只係提供增量銷量。
財報顯示，今年上半年比亞迪境外業務毛利率達到 21.71%，而內地業務毛利率只得 15.67%。
結合比亞迪上半年內地、海外銷量，可以粗略計出，海外業務對應嘅每車毛利約為 4.97 萬元，內地則約為 2.52 萬元，前者接近後者嘅兩倍。
當然，呢個數字唔可以簡單理解為“比亞迪喺海外每賣一部車就賺 4.97 萬元”。比亞迪嘅業務結構同好多車廠唔同，動力電池、儲能等業務嘅利潤亦包含喺整體業務中，國內外產品結構亦存在差異。
但起碼有啲點非常明確：海外市場對於比亞迪或係任何中國車企嚟講，唔只係新嘅銷量增長來源，亦係利潤更高嘅市場。
所以，比亞迪仲喺度繼續加速出海。
財報顯示，目前比亞迪新能源汽車業務已經覆蓋全球六大洲、121 個國家同地區。今年上半年，喺英國、意大利、西班牙、巴西、泰國、印尼、沙特、阿聯酋等主要出海市場，比亞迪都係新能源銷量冠軍。
如果未來比亞迪能夠保持海外銷量增長，同時讓海外收入長期維持喺總營收一半以上，那麼佢嘅身分都會有一個好明顯嘅變化，佢唔再只係中國最大嘅新能源汽車公司，而係會越來越似一家全球汽車公司。
02
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研發投入按年下跌 6.54%
研發，一直係比亞迪最重要嘅標籤之一。
過去幾年，比亞迪幾乎每年都強調研發投入。由技術魚池，到工程師文化，再到不斷增加嘅研發人員同研發費用，研發投入一直係比亞迪區別於其他車廠嘅重要標籤。
但今年，呢個指標出現咗啲變化。
2026 年上半年，比亞迪研發投入 288.61 億元，按年下跌 6.54%。此係比亞迪自 2020 年以嚟，首次出現半年研發投入按年下跌。
而且，唔只係研發投入總額下降，研發費用嘅結構亦出現咗變化。
今年上半年，比亞迪資本化研發費用達到 55.54 億元，佔研發投入嘅 19.24%；而去年同期，呢個比例只得 4.16%。
呢度需要簡單解釋下乜叫研發資本化。
A 股上市公司研發投入，可以選擇費用化，或者喺滿足條件後進行資本化。費用化意味著研發支出直接計入當期損益；資本化則意味著符合條件嘅研發支出先計入資產，之後再透過折舊、攤銷等方式逐步計入成本。
講白啲，研發費用嘅資本化比重越高，當期扣除嘅金額就越少，呢啲金額可以放落利潤欄位中，令賬面利潤更高。
按照今年上半年嘅數據，比亞迪資本化研發費用為 55.54 億元。
如果假設資本化比例仍然維持去年同期 4.16% 嘅水平，那麼今年上半年資本化嘅研發費用大約只得 12 億元。簡單計測，喺其他條件唔變嘅情況下，比亞迪當期利潤可能會受到約 43 億元嘅影響，淨剩唔夠 80 億元。
但呢度亦都需要強調，研發資本化本身並唔係意味著財務造假或者利潤操縱。只要研發項目符合會計準則規定嘅資本化條件，企業進行資本化處理就係正常嘅會計行為，有啲車廠研發費用嘅資本化比例甚至會達到 80%。
真正值得關注嘅，其實係兩個數字同時出現咗變化：研發投入下降咗，資本化比例亦提高咗。呢同過去幾年嘅比亞迪，形成咗明顯反差。
過去幾年，處於高速增長期嘅比亞迪一直標榜研發投入，連續兩年位居 A 股上市公司第一，公司目前擁有超過 12 萬名研發人員，截至 2026 年上半年累計研發投入已經超過 2700 億元。
今年上半年研發投入下降，本身唔係一件需要苛責嘅事，但卻係好值得關注嘅信號。
尤其係喺比亞迪內地市場承壓、利潤下滑嘅背景下，呢意味著呢家過去持續加碼研發嘅公司，開始更加關注投入同產出之間嘅關係。
03
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最後寫落
過去幾年，比亞迪最擅長嘅嘢，係不斷做大。2021 年至 2025 年，比亞迪銷量由 73 萬輛做到 460 萬輛，增長約 6.3 倍。
對於一家供應鏈高度垂直整合嘅公司嚟講，這唔只係整車產能要擴大 6.3 倍，電池、電動機等大量自供零部件嘅產能，亦要同步擴張。嗰係一個典型嘅高速增長階段，比亞迪員工人數最高一度達到 97 萬人。
但當內地新能源市場由增量競爭進入存量競爭，比亞迪亦開始進入調整期。
內地市場單靠減價同堆料換嚟嘅增長時代正喺過去，而海外市場俾咗比亞迪新嘅增長空間。今年上半年嘅銷量、營收同利潤率甚至證明，出海已經唔只係第二增長曲線，甚至可能成為未來比亞迪最重要嘅增長來源。
與此同時，研發投入首次下降，亦意味著比亞迪開始重新面對投入、產出同利潤之間嘅關係。這並唔係意味著比亞迪唔再重視研發，而係高速增長之後嘅一次調整。
所以，與其講呢係一份唔靚嘅半年報，不如講佢更似一份處於轉折期嘅半年報。而呢個轉折能夠否順利完成，亦將決定比亞迪能夠否成為一家全球性車企。
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