26 Ogos, Chery Fengyun T7 kini rasmi dilancarkan. Tiga varian, semua CLTC jangkauan 600km, harga pertukaran awal 94,900 - 115,900 Yuan. Dengan harga dan spesifikasi ini, suasana pasaran SUV Elektrik Murni kategori 100,000 Yuan sekali lagi menjadi keruh.

Lihat dahulu yang paling teras – jangkauan. Fengyun T7 tidak bermain taktik berbeza 'varian rendah jangkauan pendek, varian tinggi jangkauan panjang', tiga versi seragam memasang bateri Rhino 65.05kWh, jangkauan CLTC semuanya 600km. Data jangkauan ujian sebenar yang diberikan oleh pihak pengeluar ialah 681.6km, iaitu menandakan penandaan palsu secara songsang. Pengecasan pantas 30%-80% hanya mengambil 20 minit, umur kitar bateri lebih daripada 2500 kali. Kebimbangan jangkauan musim sejuk juga telah dipertimbangkan, semua varian dilengkapi penapis hawa pam haba dua sumber bersepadu + PTC voltan tinggi piawai, jangkauan bertambah 15%-30% pada suhu di bawah sifar 10℃.

Dari segi ruang, jarak gandar 2700mm, kecekapan ruang dalaman 84%. Bekas belakang biasa 450L, setelah rebah kerusi belakang boleh dikembangkan ke 1550L, malah boleh menyusun katil besar rata 1955mm×1310mm, skenario kempen terus diatur. Kerusi 9 lapisan berasa awan dengan fungsi pemanasan dan pengudaraan, 38 ruang penyimpanan di seluruh kenderaan, sifat keluarga maksimum.

Keselamatan adalah bahagian utama kereta ini. Fengyun T7 dibangunkan mengikut piawaian E-NCAP 5 bintang edisi 2026, badan sangkar 9 rentang 5 tegak, peratusan keluli kekuatan tinggi 80%, struktur Shotgun unik pada kelasnya, pelancaran pertama bingkai gandar ganda + penghalang hentak Pack. 9 beg udara, termasuk beg udara dua rongga jauh 48L. Bateri mempunyai 31 lapisan perlindungan, kalis air IP68, keupayaan tahan mampatan sisi 2 kali ganda piawaian negara, ujian kabus garam 1008 jam, ujian api 105 saat semuanya melepasi, penjelasan pihak pengeluar ialah 'reka bentuk 0 percikan api sendiri'.

Pemanduan pintar dan kabin pintar juga tidak berkompromi kerana harga. Pelancaran pertama pada kelas 4nm cip integrasi kabin-pemanduan 8775, 72TOPS kuasa kira, respons sistem 80ms. Skrin besar 2.5K 15.6 inci, Kabin Pintar Lingxi 2.0 memuatkan model besar Doubao OTA, interaksi suara kabur skenario penuh, mod skenario rehat, bangun, bayi, kempen semuanya ada. Pemanduan Pintar Falcon 500 dilengkapi 22 sensor, menyokong 300+ pemarkiran automatik skenario penuh (merentasi tingkat, keluar kereta memarkir pun boleh), bantuan panduan highway, undur jejak 100 meter.

Perlu dicatatkan, kereta ini bukan jalan mengubah model domestik lalu ke luar negara, tetapi kereta global asli. Model asal Lepas L6 sudah dilancarkan di Afrika Selatan, Thailand, seterusnya akan masuk Indonesia, Uni Eropah, Australia-New Zealand dan 130+ negara dan wilayah lain. Fasa R&D 81 kenderaan ujian ketahanan, 1.45 juta kilometer ujian ketahanan khusus, kenderaan penuh akumulasi lebih 6 juta kilometer, merangkumi 21 negara, -40℃ ke 55℃ wilayah suhu melampau, 7 persekitaran ekstrem suhu tinggi, sejuk melampau, lembap tinggi, garam tinggi, air dalam semua telah dikendalikan.

Hak pelancaran juga diberikan dengan cukup nyata, sehingga 30 September tempahan menikmati 8 hak: Kilat Api Oren, Asap Gunung Ungu dua jenis cat kenderaan khas masa terhad percuma (nilai 6,000 Yuan); 2 tahun 60,000 tanpa faedah atau 5 tahun 100,000 3 tahun tanpa faedah pilihan ganda; silaian pertukaran 3,000 Yuan tanpa had jenama; pampasan kereta baru jenis sama jika kerosakan bateri kuasa; pampasan maksimum 5 juta jika kerosakan sistem pemanduan pintar menyebabkan kemalangan dalam 1 tahun; jaminan seumur hidup kenderaan penuh termasuk 3 sistem elektrik; pakej penyelenggaraan asas seumur hidup harga asal 3,999 Yuan dibeli 666 Yuan; data asas pemegang pertama seumur hidup percuma. Selain itu aktiviti deposit prapesanan 1,000 tolak 2,000 wang pembelian kenderaan diperpanjang sehingga 31 Ogos 24:00.

Perasmian menjemput Wu Kequn sebagai Pegawai Pengalaman Kebahagiaan, berbual "Kebahagiaan Yang Stabil" bersama Naib Presiden Eksekutif Chery Li Xueyong, dan melancarkan Program Penciptaan Bersama Kebahagiaan. Model dilancarkan serta dihantar, pemegang pertama banyak pengguna asing.

Ringkaskan logik Fengyun T7: Harga kategori 100,000 Yuan, taruh semua perkara jangkauan, keselamatan, pemanduan pintar yang biasanya perlu tambahkan wang naik varian tinggi semuanya penuh, kemudian guna piawaian pengesahan pasaran global sebagai sokongan. Enam kelebihan tambahan (perlanggaran, bateri, hak jangkauan, penjimatan tenaga seluruh, pengendalian, pengesahan kenderaan penuh) sepadan dengan beberapa titik sakit yang paling dikhawatirkan pengguna SUV Elektrik Murni kategori 100,000 Yuan — varian rendah menciut, keselamatan dikurangkan, pemanduan pintar eksklusif varian tinggi, pengesahan tidak mencukupi.

Bermula 94,900 Yuan, jangkauan 600km piawai pada semua varian, kereta ini betul-betul mengangkat semula had SUV Elektrik Murni kategori 100,000 Yuan.

The current new energy vehicle market is truly intense! Many models pursue rapid launches and iterations, essentially meaning "quick-build manufacturing", sacrificing quality for progress. But this time, the all-new Fengyun T7 completely avoids this shortcut. On August 26, Fengyun T7 officially launched, official guide price 97,900 - 118,900 Yuan, limited-time early replacement price starting from 94,900 Yuan.

The most different thing is: Not a pseudo-global car made by modifying domestic models, but an original global SUV developed from scratch according to global standards. Slower, but much more stable and reliable. Relying on four major advantages: super capability to run, great looks, full safety, and smart usability, it has firmly raised the cost-performance and quality threshold of 100,000 Yuan level pure electric SUVs.

Why say Fengyun T7 is a true global car? Because from the beginning of R&D, it aimed at the global market, not building a domestic version first and then simply modifying it for export.

It took a full 3 years of R&D polishing, created by designers from multiple global centers, and collected the real needs of over 5,000 global users, refusing to work in isolation. Standards were raised to the max, benchmarking the strict 2026 E-NCAP safety standard, proactively adapting to regulatory requirements in over 210 countries and regions worldwide.

Verification was a solid "Devil's Trial". The whole vehicle completed 1.45 million kilometers of global real-road tests, covering high-temperature sun exposure, extreme cold freezing, high humidity rain, and salt-alkali bad roads. It passed through Nordic extreme cold of minus 40 degrees, tropical 500mm deep water wading, and gravelly overseas mountain roads with extreme conditions fully cleared. Overseas engineers stood on the launch stage personally, all data was run from real road tests, not fake parameters simulated in the lab. #GlobalCarsCannotBeRushed# #SlowWorkMakesGoodCars# This phrase, applied to Fengyun T7, is truly not an exaggeration.

Domestic and Overseas Fire Together! Global Users Vote with Their Feet to Recognize It

Whether it sells well or drives well, users have the final say. As a key Chery model, Fengyun T7 carries a global gene. Chery has ranked first in Chinese brand passenger car exports for 23 consecutive years. The reputation of over 20 million users globally is here, with a solid foundation.

Its same-platform model Lepas L6 has long been selling well overseas, landing in South Africa, Thailand, Indonesia, the EU, Australia/New Zealand, and other markets, and also appeared at the Milan Design Week, earning international praise for looks and quality. During the domestic pre-sale stage, Fengyun T7's popularity exploded, with over 16,787 orders in 9 days, enough to show everyone's recognition of it.

Not only do domestic users like it, but foreigners also pay willingly. At the Chengdu Auto Show, many overseas influencers and foreign users specifically came to see the car, placing orders on the spot, using real choices to certify Fengyun T7's global quality. Moreover, the new car is delivered upon launch, no need for long wait times, and foreign users in China also became the first batch of owners, truly delivering quality upon launch.

Authority Media and Overseas Influencers Back It Together, Quality Does Not Play Self-Hype

Whether a car is truly hardcore cannot rely solely on the brand saying so. This time Fengyun T7 maximized third-party authoritative backing. The global authoritative media Associated Press reported specifically, exporting the hard power of Chinese pure electric SUVs to the world.

At the same time, overseas R&D, chassis, and styling engineers detailedly disassembled the model's global tuning, safety design, and detail adaptation; overseas owners and auto travel enthusiasts from various places shared real test experiences, conducting real multi-dimensional reviews from range, looks, safety, and intelligence. For road conditions and usage habits of different countries, Fengyun T7 completed over 80 exclusive local adaptations, including right-hand drive tuning, anti-glare interiors, and extreme environment special optimizations, all arranged in place, with quality standing up to the picky eyes of the global market.

Four Hardcore Strengths, Cross-Level Experience at 100k Level Price, Range Anxiety Disappears, Enough for Daily Commute and Long-Distance Self-Driving

Range is definitely the most concerned point for home pure electric users. Fengyun T7 comes standard across the series with 65.05kWh Rhinoceros Battery, CLTC range 600km, actual test actually reached 667km+, the reverse false labeling is incredibly generous. Daily commute requires charging once a week, and long-distance trips do not need frequent charging station searches.

Energy replenishment speed is also impressive. 20 minutes can charge the battery from 30% to 80%. In the time it takes to drink a cup of coffee, it can recharge 300 kilometers of range. Battery life is extremely long, stable for 15 years, daily commuting has no worry about degradation issues. The series comes standard with a wide-temperature-range heat pump air conditioner, no breakdowns in winter, no degradation in summer, and users from both north and south can drive with peace of mind.

Looks Match International Standards, Enduring and Premium

The exterior adopts Eastern Wind-Driving Aesthetics, clean lines without exaggeration. Wind-blade headlights, streamlined body, and sunset tailgate combined create a high-end feel. Six exclusive national style car colors, low-key and durable for daily commuting, great for photos when going out, among which Blazing Orange uses luxury car paint craft, quality directly maximized.

The interior is the Wing-Ring Wraparound Cockpit, details matched with diamond quilting, suspended speakers. Dual interior color schemes are simple and exquisite. Whether for young people's home use or family commuting, aesthetics are adaptable, which explains why it won the aesthetic recognition of global users.

Safety Maxed Out, Enough Peace of Mind for Daily Driving

In terms of safety, Fengyun T7 is really willing to stack materials. The cage body uses high-strength steel in an extremely high ratio, combined with safety structures rare in its class, covering all 9 airbags on the car. The battery features 6D Lock-Shell 3D Protection, IP68 water resistance, anti-crush, fire resistance, and anti-corrosion salt spray tests far exceeding national standards. Wading in rain or driving on bad roads, there is no worry about battery safety.

The chassis is tuned by an international expert team. The golden axle load ratio makes the whole vehicle drive more steadily, no drifting at high speed, solid cornering, and sensitive brake response, enough peace of mind for daily home use and long-distance travel.

Smart and Usable, No Flashiness, Practicality Maxed

Smart configurations are also cross-level. Equipped with the class-first 4nm high-computing-power chip, the car system is smooth without lag, response speed is super fast. Matching the Doubao Large Model, voice interaction is natural and smooth, no stiff instructions needed. Chatting, checking navigation, controlling the car system are all very smart.

15.6-inch HD screen visual effect is outstanding, supports screen casting for all brand mobile phones, daily use is very convenient. Comes with six major scene modes including Nap, Camping, Baby, Pet, etc., one-click switching, adapts to self-driving camping, indoor napping, and travel with kids. Full set of HD perception hardware support, automatic parking, highway navigation assistance all complete, newbies parking and long-distance driving both get reduced burden.

Summary: 100k Level Pure Electric, Fengyun T7 is Really Good

Quick-build is out, involution is out, tricks are out. Fengyun T7 used solid global R&D, global trials, and global reputation to prove what a true original global quality SUV is. A starting price of 97,900 Yuan allows you to buy cross-level range, safety, looks, and intelligence, known as the cost-performance ceiling of 100k level home pure electric SUVs, a truly great value model!

On the evening of August 26, at the Yanqi Lake International Convention and Exhibition Center in Beijing, the Chery Fengyun T7 launch press conference was held. The theme of this launch was "Steady Happiness", a seemingly plain phrase that, when placed in the current 100,000-level pure electric SUV market, appears quite significant.

In the past two years, the intensity of competition in the 100,000-level pure electric SUV market has been evident. Range numbers keep getting inflated, specification lists keep getting longer, price wars go to bone-breaking levels. However, the truth revealed by user tests and feedback is different: entry-level range shrinks significantly, safety features are cut, heat pump AC is only for high trims, smart driving remains on the optional list. Users wanting a "reliable" car often have to spend tens of thousands more.

Faced with such "tricks", the newly launched Fengyun T7 will respond one by one by "defying the script".

Price anchors are not used for "fishing"

Fengyun T7 launched three versions, with a launch guide price of 97,900-118,900 Yuan, and a priority trade-in price of 94,900-115,900 Yuan. Compared to the pre-sale price starting from 109,900 Yuan previously, the whole series actually dropped by over 10,000 Yuan.

But the price itself is not the focus. The focus is that you can almost not find the word "Base Trim" on the configuration list of this car.

The whole series of three models share a core electric powertrain system: 65.05kWh Rhinoceros Lithium Iron Phosphate Battery, CLTC range 600 km, 30% to 80% fast charging in 20 minutes. Official test range 681.6 km, which is typical "Under-claimed Range". This means users buying the 97,900 Yuan entry version and users buying the top trim run the same distance. In this niche segment where "Low trims cut range, long range costs extra" has become industry convention, this move is not common.

Matching this is the whole series standard dual-source wide temperature range heat pump AC + High-voltage PTC, stable work from -30°C to 55°C, range can be increased by 15% to 20% in -10°C environment. AGS intelligent intake grille and 14 low-drag design items press the whole vehicle drag to 0.286Cd. 178kW high-power motor is also standard across the series.

Safety does not make "high/low trims", smart configurations have no "options"

Fengyun T7 standard across the series 9 airbags, including 48L dual-chamber far-end airbag and 1778mm integrated side curtain airbag. The body was developed according to 2026 version E-NCAP five-star safety standards, nine horizontal five vertical cage structure, high-strength steel ratio 80%, hot-formed steel 18.84%. Exclusive to its class Shotgun structure and double-frame subframe + Pack anti-collision beam, appearing on 100,000-level models is indeed rare.

The battery adopts 6D Locking Armor 31-layer protection structure, IP68 waterproof ability is 96 times national standard, side anti-crush 200kN is 2 times national standard.

The press conference announced two bottom-line commitments: if the power battery is damaged due to thermal runaway for its own reasons, compensate with the same model new car; if an accident occurs due to smart driving system reasons within one year of purchasing the car in parking or smart pilot scenarios, compensate up to 5 million Yuan. This "bottom-line" although cannot replace the responsibility of safe driving, under the current industry situation where most brands clear themselves with exemption clauses, daring to write responsibility clauses into launch benefits is itself a signal.

Fengyun T7 is equipped with the same class debut 4nm process 8775 Cockpit-Driving integrated chip, 72 TOPS NPU computing power, system response as low as 80ms. 15.6-inch 2.5K HD large screen, Lingxi Cockpit 2.0 equipped with Doubao large model, supports CarPlay, HiCar, CarLink direct connection for all phone brands. High trim version equipped with Falcon 500 Driving Assistance System, 22 high-precision sensors, supports Highway NOA pilot assistance and 300+ all-scenario auto parking.

Global Car is more than a label

The most worth paying attention to label of Fengyun T7 is actually "Native Global Car". It is not a domestic model simply changed for export, but designed synchronously with global regulations from the development phase, completed global validation before returning to the domestic market.

This group of data is worth looking closely: 3-year R&D cycle, relying on Chery 1+7+N Global R&D System; invested 81 durability test vehicles, cumulative 1.45 million km real-vehicle durability validation; covering 21 countries globally, completed 212 regulation certifications; validation environment covering high temperature, extreme cold, high humidity, high salt-alkali etc. all operating conditions. Homologous model Lepas L6 has landed in South Africa, Thailand, will enter EU, Australia & New Zealand markets within the year.

At the press conference, Chery invited overseas validation engineers, chassis engineers, styling engineers to come on stage to tell the R&D story. In most brand launch events where celebrity spokespeople stand, Chery chose to let engineers to "endorse". This choice itself is transmitting a signal: this car is not made by marketing.

Chery Automotive Executive Vice President Li Xueyong said a sentence at the launch event: "R&D cannot be fast, validation cannot be fast, global user co-creation cannot be fast." This sentence placed at an event pursuing "slow", instead became the sharpest market declaration.

Redeining "Worth"

The 100,000-level pure electric SUV market never lacks fierce competitors, but few brands write "Configuration Equality" into product logic.

Fengyun T7's move is not called subversion, but it did one thing right: make global standards standard equipment, make safety redundancy the bottom line, make range equality common sense.

Chery ranked first in China Brand Passenger Car Export for consecutive 23 years, global cumulative users broke 20 million. This data placed on Fengyun T7, explains a problem: why a 100,000-level car dares to be developed according to 2026 version E-NCAP five-star standards, dares to run 1.45 million km validation in 21 countries globally before launching.

"Global Car 100,000-level price, True 200,000-value", this Slogan sounds like marketing jargon, but if you lay out the configuration list, lay out the validation mileage, lay out the safety standards, you will find what it says might be a big truth.

In this era where "Fast" becomes the industry mainstream, someone is willing to slow down, do the validation fully, give the standards compliant, this itself is a market subversion signal.

On August 26, at the Beijing Yanqi Lake International Convention Center, Chery held a press conference to officially launch the global quality pure electric SUV Fengyun T7, offering three versions: Joyful Edition, Comfort Edition, and Smart Edition, with launch prices of: 94,900 Yuan, 105,900 Yuan, 115,900 Yuan.

“Global quality refined with craftsmanship, meticulous work never settles. Tempered to reveal true quality, steady happiness lasts longer.” Chery Executive Vice President Li Xueyong introduced that Fengyun T7 is based on global quality, leveraging the four core values of Super Performance, Global Aesthetics, Safer, and Smart Wisdom, as well as the "Six Redundancies" product strength including collision safety, battery safety, range equality, full-domain energy saving, handling performance, and vehicle validation, bringing a reliable and worry-free pure electric travel choice for global users.

Four Core Values: Super Performance, Global Aesthetics, Safer, Smart Wisdom,

At the press conference, Li Xueyong first focused on introducing the four core values of Fengyun T7.

Super Performance: All models standard equipped with 65.05kWh Rhino Battery, CLTC range 600km, actual range exceeds claims with 667+km tested, 30%-80% fast charge only 20 minutes; Dual-Source Wide-Temperature Range Heat Pump + 14 Low Wind Resistance Design features, winter range increased by 30%, 12-in-1 Kunpeng Electric Drive combined efficiency 90.8%, leading in class.

Global Aesthetics: Relying on 10 Global Design Centers, co-created by over 100 designers, 5000+ users co-created, blending Oriental Elegance with global aesthetics, 6 Oriental Elegance paint colors, exclusive Blaze Orange Tri-coat 3-layer luxury car craft in class; Cloud Wing Wraparound Cockpit transparent and premium, dual interior colors suit different aesthetics, balancing aesthetics and home practicality, long-term use does not look old easily.

Safer: High-strength steel accounts for 80%, class-exclusive Shotgun structure, first launch dual-frame subframe + Pack crash beam; 9 airbags maximum in class; 6D Lock Armor 31-layer battery protection, IP68 water resistance reaches 96 times national standard, side anti-crushing reaches 2 times national standard, comprehensive protection for family travel.

Smart Wisdom: Class-first 4nm process 8775 Cockpit-Driving Integrated Chip, 72 TOPS computing power, system response as low as 80ms; Lingxi Smart Cockpit 2.0 x Doubao Large Model, full-scenario fuzzy voice interaction; 22 high-precision sensors, support 300+ full-scenario automatic parking, highway pilot assistance, all models standard equipped with AGS Active Grille Shutter.

Adhering to Three "Cannot Be Fast"

"Cars are not FMCGs, they carry the travel safety of tens of millions of families, facing different road conditions, high/low temperatures, salt-alkali dampness tests worldwide. Some time, we really dare not save." Li Xueyong introduced: 1. R&D cannot be fast, vehicle, powertrain, and smart driving need repeated polishing and iteration; 2. Validation cannot be fast, reliability must be run out by real global scenarios; 81 test vehicles, 21 countries, 1.45 million km extreme durability test, developed according to 2026 Edition E-NCAP European 5-Star Safety Standard, not just paper parameters; 3. Global user co-creation cannot be fast, visiting users in multiple countries, listening to different families' real car usage demands.

Li Xueyong said, Fengyun T7 is not late, it is just the time a good car should spend. A true global car is not made domestically and then modified for overseas sales, but developed according to global standards from the very first day of the project, first verified in overseas markets, then returned to China for Chinese consumers. The overseas homologous model Lepas L6 has already launched in Thailand and South Africa, followed by EU, Indonesia, Australia/New Zealand markets.

Promising Two Bottom-line Policies

At the press conference, Li Xueyong promised users two bottom-lines:

1. Battery Safety Bottom-line: If thermal runaway is caused by quality issues of the Chery battery pack itself, we compensate with a brand new car of the same model;

2. Smart Driving Bottom-line: Falcon 500 Assistance Driving, within 1 year of purchase, if an accident is caused by system reasons, maximum compensation 5 million.

"Also providing whole vehicle + powertrain lifetime warranty to everyone; 666 Yuan optional lifetime basic maintenance package to reduce family car maintenance pressure. Trade-in subsidy, 2-year 0% interest financing, free exclusive paint, etc. benefits given to everyone simultaneously." Li Xueyong said.

The 100,000-yuan pure electric SUV market has been getting a bit out of shape in the past two years. On one side, prices keep dropping; on the other, specifications are quietly shrinking, even saving on durability tests, turning users into "real vehicle quality inspectors." Many people look at the spec sheet until their eyes hurt, only to discover after driving that peace of mind and stability are indeed rare things.

On August 26, Chery Fengyun T7 officially launched, with a guide price from 97,900 to 118,900 Yuan, and a priority trade-in price starting from 94,900 Yuan. This car did not shout subversive slogans, but rather positioned itself as a "Global Quality Pure Electric SUV", talking about "Stable Happiness".

It doesn't sound explosive, but it precisely hits the core demand of current family car users: buying a car is essentially buying long-term peace of mind.

Crafting a Good Car with Slow Craftsmanship: Pass the Global Standard First, Then Enter the Domestic Market

There is a common rhythm in the industry: new cars launch domestically first, sell for a while, then are modified for export overseas. This model is fast, but essentially a modified version of "Domestic Special", where differences in overseas regulations, road conditions, and usage habits often require users to adapt.

Fengyun T7 took the opposite path: a native global car, developed first according to global high specifications, tested globally in the market, then launched domestically. It sounds slow, but actually keeps risks and problems before the launch.

A three-year R&D cycle, with global R&D centers collaborating, incorporating regulations, road conditions, and usage habits of over 20 countries from the design phase. From steering wheel feel and button layout to safety standards and environmental adaptation, adjustments were made for different markets. Before this, homologous models had already launched in markets like South Africa and Thailand, gaining recognition from local users.

Over a million kilometers of durability tests, covering extreme environments such as high temperature, extreme cold, high humidity, and high salinity. From the extreme cold of Northern Europe to the rainy season in Southeast Asia, from bumpy roads in Brazil to high-speed corners in Germany, various extreme conditions were driven through. Not simulated data in a lab, but quality validation driven out on real roads.

Behind this is Chery's more than 20 years of overseas experience. Consecutively ranked first in passenger car exports among Chinese brands for 23 years, with over 20 million global users, products sold to over 130 countries and regions. Experience in the global market makes it know what kind of tests a reliable family car should withstand. This "slow" is not low efficiency, but responsibility to users — not treating the market as a testing ground, but perfecting the car before delivery.

Six Redundancies, 100,000-yuan Market, Should Not Have Specification Snobbery

A tacit routine in the 100,000-yuan market: use low-priced entry versions to attract attention, core experiences are all in high specs. Want long range? Pay more. Want more airbags? Pay more. Want smart assistance? Get the top trim. Finally, the starting price seems low, but once you want satisfying configurations, the budget is already exceeded.

Fengyun T7's approach is different. Its proposed "Six Redundancies" essentially means not giving users choices, leveling the basic experience across the series, and leaving ample margin for key indicators.

The most intuitive is range parity. The series comes with batteries of the same capacity, CLTC range 600 kilometers, no range shrinking in the entry version. Combined with fast charging capability, weekly charging for daily commute, fast replenishment for long trips. Meanwhile, the battery thermal control system covers a wide temperature range, range won't drop significantly in the north winter, performance won't be limited due to overheating in the south summer.

Safety leaves ample margin. Body structure developed according to the latest European 5-star safety standards, high proportion of high-strength steel, plus 9 airbags rare in this class. Battery pack protection standards far exceed national standards, waterproofing, anti-crushing, anti-corrosion all strengthened. Even encountering standing water or bumps, there is an extra layer of protection.

Handling and validation also have redundancies. Motor performance leaves margin, chassis tuning is stable, enough controllability when encountering bumps or sharp turns. More importantly, full vehicle validation is done, dozens of test vehicles invested, driven over a million kilometers, solving noise, degradation, and adaptation issues in the R&D phase.

To put it plainly, do not make "entry-level sufficient", make "entry-level fully equipped". Users buying the lowest trim and users buying the highest trim enjoy the same basic safety, basic range, and basic quality. For 100,000-yuan cars, users should not be divided into tiers.

Stable Happiness: The Destination of a Good Car is the Sense of Life

At this launch event, musician Kenny Wu came on site as "Happiness Experience Officer". He chatted with executives not about parameters, but about "Stable Happiness". This angle was chosen very accurately — the ultimate value of a family car has never been how fast the 0-100 acceleration is, how big the screen is, but whether it makes every daily trip more secure.

What is stable happiness? It's not rushing to find a charging pile in the morning for work, range is enough for a week. It's picking up the child after work encountering a narrow parking spot, automatic parking handles it easily. It's taking family camping on weekends, folding down the rear seat makes a large bed, can lie down to rest. It's passing through waterlogged sections on a rainy day, no need to worry about water entering inside. It's turning on the heater in winter, range won't drop ridiculously.

None of these are cool black technologies, but they are scenarios faced daily in real usage. Fengyun T7's cleverness falls exactly in these places. High interior space utilization, spacious rear seat, many storage compartments, children's toys, umbrellas, water cups all have a place. Seats have heating and ventilation, comfortable in winter and summer. Smart cockpit voice is useful, no need to touch the screen while driving. There are also various scene modes, parenting, napping, camping can switch with one click.

There are also lifetime warranty, battery safety guarantee, smart driving guarantee in the launch benefits. These might not feel much normally, but when things happen, they are reassurance pills. Buying a car is not just the car itself, but also the peace of mind for the coming years of usage.

For the 100,000-yuan market, this is also a signal: consumers are maturing, they no longer compromise for low prices, nor pay for concepts. What can always stand firm are always those products that solidify quality and put users in their hearts.

August 26, Chery Fengyun T7 officially launched, guide price 97,900-118,900 Yuan, priority trade-in price starting from 94,900 Yuan. The theme of the launch event was interesting — "Steady Happiness". In an industry where new cars are rolled out monthly, talking about "Happiness" requires more confidence than talking about specs.

Where does this confidence come from? Just look at the status of the 100,000-level pure electric SUV market.

In this price segment, users have long been used to a tacit set of rules: entry-level version range discounted, airbags reduced, advanced intelligent driving left for high-spec owners to opt for. The industry uses "base versions" to lower the price anchor, leaving the parts that truly determine safety and experience as add-on items on high-spec models. If users want a "reliable" car, they often have to spend tens of thousands more.

Fengyun T7's approach is the opposite.

Range equality is the first knife that bursts through the industry window paper. Standard equipment on all trims is 65.05kWh Rhinoceros battery, CLTC range unified at 600km for three versions. Some media tested and ran 681.6 km. 30%-80% fast charge takes 20 minutes, rest at service area, come out can run another 300 km. All trims standard equipped with dual-source wide-temperature heat pump AC + high-voltage PTC, at minus 10°C range can still improve 15%-20%. Not "cutting" in range due to high or low configuration — this logic, essentially, pulls the right of choice back from the spec sheet to the product itself.

Safety redundancy is its most substantial promise to family users. The whole vehicle developed according to 2026 version E-NCAP 5-star standard. 80% high-strength steel, 18.84% hot-formed steel, nine-cross five-long cage body; industry-exclusive Shotgun structure and double-frame subframe + Pack crash beam; 9 airbags including 48L dual-cavity far-end airbag. Battery 6D lock armor 31-layer protection, IP68 waterproofing reaches national standard 96 times, side anti-compression 2 times national standard. There are also two safety net guarantees: battery thermal runaway due to battery reasons, compensate same model new car; intelligent driving system causes accident, within one year max compensation 5 million Yuan. Many brands talk about safety, few are willing to write the liability compensation in black and white.

"Native Global Car" status, is its hardest trump card. Chery exported No. 1 for 23 consecutive years, 20 million global users. Fengyun T7 took a "reverse going global" path — not developed domestically then modified to go out, but anchored globally from the start of R&D. Pre-research global regulations 2 years in advance, 5,000+ global users participate in co-creation. 81 durability cars synchronous road test, vehicle cumulative test over 6 million kilometers. Traces cover global 100+ road conditions and -40°C to 55°C ultra-wide temperature range. Same-origin model Lepas L6 has already landed South Africa, Thailand, September enter EU. First finish the bitterness globally, then come back sell to Chinese families — the value of this path is far more substantial than "export data".

At the press conference, Willer Wu appeared as "Happiness Experience Officer". He didn't sing, but chatted with Chery Executive Vice President Li Xueyong about one thing — "Steady Happiness". Binding "Happiness" with a 100,000-level pure electric SUV, sounds like marketing jargon at first glance, looking closely at the spec sheet found that — Chery really broke down "Happiness" into range without shrinkage, safety without reduction, quality without discount. Others rely on reducing specs and cutting prices, it relies on adding quantity and improving quality.

The 100,000-level pure electric SUV market has rolled to the eve of homogenization. Each brand competes to push single indicators higher, but most models will compromise on core hardware such as batteries, safety. Fengyun T7's entry is giving this sub-market rules redefined: Global car 100,000-level price, real 200,000-level value.

"R&D cannot be fast, verification cannot be fast, global user co-creation cannot be fast too." Li Xueyong's words at the conference revealed the underlying logic of Fengyun T7. In this industry where speed is everything, car enterprises that dare to say "slow" are actually the most worth being seen.

Pada malam 26 Ogos, di Pusat Konvensyen dan Pameran Antarabangsa Danau Yanqi, Beijing, diadakan pelancaran Chery Fengyun T7. Tema pelancaran kali ini ialah "Kebahagiaan yang Stabil". Perkataan yang kelihatan sederhana ini, apabila diletakkan dalam pasaran SUV Elektrik Kelas 100,000 Yuan pada masa ini, agak bermaksud dalam.

Dalam dua tahun kebelakangan ini, intensiti persaingan pasaran SUV Elektrik Kelas 100,000 Yuan dapat dilihat. Angka jangkaan jarak semakin tinggi, senarai konfiguran semakin panjang, perang harga sehingga runtuh. Namun, fakta yang disedari melalui ujian pengguna sebenar dan maklum balas adalah perkara lain: jarak versi permulaan sangat berkurang, beg keselamatan dikurangkan, pemanas haba hanya untuk versi atas, pemanduan pintar kekal dalam senarai pilihan tambahan. Pengguna mahu sebuah kereta "percaya", sering kali perlu mengeluarkan beberapa puluh ribu Yuan lagi.

Menghadapi "kaedah" sedemikian, Fengyun T7 yang baru dilancarkan akan memberikan "balasan bukan konvensyen" satu persatu.

Akuan harga bukan untuk "memancing"

Fengyun T7 melancarkan tiga versi, harga panduan pelancaran 97,900-118,900 Yuan, harga pertukaran terdahulu 94,900-115,900 Yuan. Dikosongkan dengan harga pra-jualan bermula 109,900 Yuan sebelum ini, keseluruhan rangkaian harga sebenarnya turun lebih 10,000 Yuan.

Namun harga sendiri bukan fokus utama. Fokus utama ialah kereta ini hampir tiada perkataan "versi terendah" pada senarai konfiguran.

Keseluruhan tiga model kongsian satu sistem kuasa tiga: Bateri Fosfat Litium Besi Rhinoceros 65.05kWh, CLTC jangkaan jarak 600 Kilometer, caj pantas 30% hingga 80% 20 Minit. Ujian praktikal rasmi jangkaan jarak 681.6 Kilometer, termasuk jenis "label terbalik". Ini bermaksud pengguna yang membeli versi permulaan 97,900 Yuan, dan pengguna yang membeli versi tertinggi berlari sejauh sama. Dalam segmen pasaran kecil di mana "jarak rendah dipotong, jarak panjang tambah wang" telah menjadi amalan industri, pendekatan sedemikian agak jarang berlaku.

Bersama dengan itu adalah keseluruhan model standard pemanas haba dua sumber keluas suhu luas + PTC tekanan tinggi, -30°C hingga 55°C boleh bekerja stabil, persekitaran suhu 10°C bawah jarak boleh meningkat 15% hingga 20%. Rakam pintar AGS dan 14 reka bentuk rintangan angin rendah akan mengesan rintangan angin keseluruhan kereta ke 0.286Cd. Motor berkuasa tinggi 178kW juga adalah standard keseluruhan model.

Keselamatan tiada "tinggi rendah", konfigurasi pintar tiada "pilihan tambahan"

Fengyun T7 keseluruhan model standard 9 beg keselamatan, termasuk 48L beg jauh dua rongga dan tirai sisi keseluruhan 1778mm. Badan mengikut piawaian keselamatan 5 Bintang E-NCAP Versi 2026 dibangunkan, struktur kandang 9 melintang 5 menegak, kandungan keluli tinggi 80%, keluli terbentuk haba 18.84%. Struktur Shotgun unik tahap yang sama dan kerangka sub bingkai ganda + balok anti-tabrakan Pack, muncul dalam model Kelas 100,000 Yuan memang agak jarang berlaku.

Bateri menggunakan struktur pelindungan baju besi 6D 31 lapisan, keupayaan kalis air IP68 adalah 96 kali piawaian kebangsaan, anti-pencetan sisi 200kN adalah 2 kali piawaian kebangsaan.

Di tapak pelancaran mengumum dua janji akhir: jika bateri kuasa sendiri berlaku kehilangan kawalan haba rosak, tebus model kereta baru yang sama; selepas pembelian kereta satu tahun sebab sistem pemanduan pintar menyebabkan kemalangan dalam senario parkir atau pemanduan pintar bimbingan, pampasan maksimum 5 Juta Yuan. "Akhir" ini walaupun tidak boleh menggantikan tanggungjawab memandu selamat, namun dalam industri umum menggunakan klausa pembebasan untuk memisahkan diri dari sekarang, berani menulis klausa tanggungjawab dalam hak pelancaran, pada dasarnya satu isyarat.

Fengyun T7 dilengkapi proses 4nm chip integrasi kabin & memandu 8775 permulaan tahap yang sama, keupayaan pengiraan NPU 72 TOPS, respons sistem serendah 80ms. Skrin besar HD 2.5K 15.6 Inci, kabin pintar Lingxi 2.0 memuatkan model besar Doubao, menyokong CarPlay, HiCar, CarLink sambungan telefon semua jenama langsung. Versi atas dilengkapi sistem bantuan memandu Helang 500, 22 penderia ketepatan tinggi, menyokong NOA bimbingan jalan raya dan 300+ parkir auto semua senario.

Kereta global bukan sekadar label

Fengyun T7 label yang paling perlu diberi perhatian sebenarnya "Kereta Global Asli". Ia bukan model domestik ubah suai mudah keluar negara, tetapi dari fasa pembangunan mengikut peraturan global serentak reka bentuk, selesai pengesahan global selepas itu kembali ke pasaran domestik.

Sekumpulan data ini perlu dilihat dengan teliti: 3 Tahun kitaran penyelidikan dan pembangunan, bergantung pada sistem penyelidikan dan pembangunan global Chery 1+7+N; melabur 81 unit kereta ujian ketahanan, kumpul 1.45 Juta Kilometer ujian ketahanan kereta sebenar; meliputi 21 Negara global, selesai 212 item pengesahan undang-undang; persekitaran pengesahan meliputi suhu tinggi, suhu rendah, kelembapan tinggi, garam tinggi semua keadaan operasi. Model asal Lepas L6 telah mendarat Afrika Selatan, Thailand, tahun ini akan memasuki Eropah, Australia & New Zealand pasaran.

Di pelancaran, Chery jemput jurutera pengesahan luar negara, jurutera rangka bawah, jurutera reka bentuk naik podium menceritakan kisah penyelidikan dan pembangunan. Di kebanyakan jenama menggunakan wajah iklan bintang di pelancaran, Chery memilih biar jurutera untuk "wajah iklan". Pilihan ini sendiri dalam memberi satu isyarat: kereta ini bukan dibina oleh pemasaran.

Timbalan Presidens Eksekutif Chery Li Xueyong di pelancaran berkata satu ayat: "Penyelidikan dan pembangunan tidak boleh cepat, pengesahan tidak boleh cepat, penyertaan global pengguna juga tidak boleh cepat." Ayat ini diletakkan dalam satu pelancaran mengejar "perlahan", sebaliknya menjadi deklaran pasaran paling tajam.

Mendefinisikan semula "berbaloi"

Pasaran SUV Elektrik Kelas 100,000 Yuan tidak pernah kurang "Raja Persaingan", tetapi sangat jarang jenama menulis "Kesamarataan Konfigurasi" ke dalam logik produk.

Pendekatan Fengyun T7 tidak boleh disebut memusnah, tetapi ia lakukan betul satu perkara: Jadikan piawaian global sebagai standard, Jadikan margin keselamatan sebagai garis dasar, Jadikan kesamarataan jarak sebagai kebiasaan am.

Chery berturut-turut 23 Tahun menduduki Peneraju Eksport Kereta Pribadi China, Pengguna Global Kumpulan mencapai 20 Juta. Data ini diletakkan di Fengyun T7, menjelaskan satu masalah: Kenapa sebuah kereta Kelas 100,000 berani mengikut Piawaian Keselamatan 5 Bintang E-NCAP Versi 2026 dibangunkan, berani di 21 Negara Global berlari 1.45 Juta Kilometer pengesahan selepas itu pelancaran.

"Kereta Global Harga 100,000 Yuan, Nilai Benar 200,000 Yuan", ayat Slogan ini terdengar seperti teknik pemasaran, tetapi jika senarai konfiguran dibuka ke, jika bilangan kilometer pengesahan diletakkan, jika piawaian keselamatan didedahkan, anda akan jumpa ia mungkin sebut satu fakta benar.

Di masa ini "cepat" menjadi nada utama industri, ada orang rela perlahan, melakukan pengesahan yang perlu dilakukan, menyediakan piawaian yang perlu diikuti, pada dasarnya satu isyarat merubah pasaran.

26 Ogos, di Pusat Konvensyen Antarabangsa Yanqi Lake, Beijing, Chery telah mengadakan mesyuarat pelancaran secara rasmi untuk mengeluarkan SUV Elektrik Tulen berkualiti global Fengyun T7, merangkumi tiga varian iaitu Varian Nikmat, Varian Selesa, dan Varian Pintar. Harga pelancaran masing-masing ialah: 9.490,00 Yuan, 10.590,00 Yuan, 11.590,00 Yuan.

“Kualiti global terhasil daripada kerja halus, kerja tidak boleh tergesa-gesa. Seribu kali dibakar dan ditempa melihat hakikat, kebahagiaan mantap lebih lama.” Li Xueyong, Wakil Presiden Eksekutif Chery memperkenalkan, Fengyun T7 berasaskan kualiti global, dengan empat nilai teras utama iaitu Prestasi Luar Biasa, Keindahan Global, Keselamatan Lebih Tinggi, Kecerdasan Baik, serta enam kelebihan produk ‘Enam Kelebihan Tambahan’ iaitu Keselamatan Benturan, Keselamatan Bateri, Hak Jarak Merentasi, Jimat Energi Merentasi Semuanya, Prestasi Pengendalian, Pengesahan Kenderaan Penuh, membawa pilihan pengangkutan elektrik tulen yang boleh dipercayai dan tenang kepada pengguna global.

Prestasi Luar Biasa, Keindahan Global, Keselamatan Lebih Tinggi, Kecerdasan Baik Empat Nilai Teras Utama,

Di lokasi pelancaran, Li Xueyong pertama kali memberi tumpuan utama untuk memperkenalkan empat nilai teras utama Fengyun T7.

Prestasi Luar Biasa: Semua model dilengkapi bateri Rhinoceros 65.05kWh piawai, jarak jauh CLTC 600km, jarak jauh ujian sebenar 667+km (tiada pemalsuan terbalik), pengecasan pantas 30%-80% hanya 20 minit; pam haba suhu luas dua sumber + reka bentuk rintangan angin rendah 14 item, peningkatan jarak jauh musim sejuk 30%, kecekapan tercombined enjin elektik Kunpeng 12-in-1 90.8%, terulung dalam kelasnya.

Keindahan Global: Berasaskan 10 pusat reka bentuk global, disasarkan oleh lebih 100 pereka, dicipta bersama 5000+ pengguna, menggabungkan keindahan timur dengan estetika global, 6 warna cat berkualiti timur, warna Jingga Api Tri-coat unik dalam kelasnya dengan teknik mewah tiga lapisan; kabin Sayap Awan yang terbuka dan premium, dua pilihan warna dalaman menyesuaikan estetika berbeza, menyeimbangkan estetika dan kegunaan rumah tangga, tidak mudah kelihatan lama digunakan.

Keselamatan Lebih Tinggi: Keluli berseribu tinggi mewakili 80%, struktur Shotgun unik dalam kelas, penerbitan pertama bingkai samping berganda + Bar perlindungan Pack; 9 beg udara paling banyak dalam kelasnya; perlindungan bateri perisai besi 6D 31 lapisan, kalis air IP68 mencapai 96 kali piawaian negara, ketahanan mampatan sisi mencapai 2 kali piawaian negara, menjaga perjalanan keluarga secara menyeluruh.

Kecerdasan Baik: Cip Integrasi Kabin-Pandu 8775 proses 4nm paling pertama dalam kelas, kuasa kira 72 TOPS, respon sistem serendah 80ms; Kabin Pintar Lingxi 2.0 × Model Besar Doubao, interaksi suara kabur semua situasi; 22 sensor ketepatan tinggi, sokong 300+ tempat letak kereta automatik semua situasi, bantuan pandu lebuh raya, piawaian keseluruhan model AGS gril pengudaraan pintar.

Menepati Tiga "Tidak Boleh Cepat"

"Kereta bukan barang pengguna cepat, ia memikul keselamatan perjalanan jutaan keluarga, perlu menghadapi ujian keadaan jalan yang berbeza di seluruh dunia, suhu panas tinggi dan dingin ekstrem, garam dan kelembapan. Sesetengah masa, kami benar-benar tidak berani menjimatkan." Li Xueyong memperkenalkan, 1. R&D tidak boleh laju, kenderaan penuh, Tiga Sistem Elektrik, Pandu Pintar perlu digilap dan disempurnakan secara berulang; 2. Pengesahan tidak boleh laju, kebolehpercayaan mesti dijana melalui situasi global yang nyata; 81 kenderaan ujian, 21 negara, ujian ketahanan terhad 1.45 juta kilometer, dibangunkan mengikut piawaian keselamatan E-NCAP Eropah lima bintang versi 2026, tidak membuat parameter di atas kertas; 3. Penciptaan bersama pengguna global tidak boleh laju, lawati pengguna pelbagai negara, dengar keperluan penggunaan kereta sebenar keluarga berbeza.

Li Xueyong berkata, Fengyun T7 bukan lewat, ia hanyalah masa sepatutnya untuk kereta yang baik. Kereta global sebenar, bukan dibuat dalam negara dulu kemudian diubah dan dijual ke luar negara, tetapi dari hari pertama pemuliharaan, dibangunkan mengikut piawaian global, disahkan melalui pasaran luar negara dahulu, kemudian kembali ke dalam negara memberi kepada pengguna China. Model asal luar negara Lepas L6, sudah dilancarkan di Thailand, Afrika Selatan, seterusnya akan mendarat di Kesatuan Eropah, Indonesia, pasaran Australia-Selandia Baru.

Janji Dua Dasar Jaminan

Di lokasi pelancaran, Li Xueyong memberi janji dua jaminan kepada pengguna:

1. Jaminan Keselamatan Bateri: Jika pengawalan terma disebabkan oleh masalah kualiti bateri Chery sendiri, kami akan memberikan kenderaan baru model yang sama;

2. Jaminan Panduan Pintar: Bantuan Panduan Falcon 500, dalam 1 tahun pembelian kereta, jika kecelakaan disebabkan oleh sebab sistem itu sendiri, pampasan tertinggi 5 juta.

"Sekaligus memberi jaminan hayat penuh kenderaan + Tiga Sistem Elektrik kepada semua; 666 Yuan boleh memilih pelan penyelenggaraan asas seumur hidup, mengurangkan tekanan memelihara keluarga. Subsitusi pertukaran, kewangan 2 tahun 0 faedah, cat kenderaan khusus percuma dan hak lain diberikan secara serentak." Li Xueyong berkata.

On August 26, the global quality pure electric SUV Fengyun T7 officially launched. The new car offers 3 versions. The launch guide price is 97,900-118,900 yuan, with an early trade-in price of 94,900-115,900 yuan. The new car adheres to a long-termist car-making philosophy, rejecting the impetuous idea of "nothing beats speed" under fierce industry competition, practicing "slow work makes good cars, global cars cannot be rushed", bringing consumers a new reliable choice for pure electric travel.

As a native global car, Fengyun T7 is not simply a domestic model revised for export. Adapting to global regulations and diverse usage environments from the R&D source, it completes overseas market verification first before returning to the domestic market. Relying on Chery's 1+7+N global R&D system, it underwent a 3-year R&D cycle, conducted 5,000+ user co-creation, and was built according to the 2026 version E-NCAP five-star safety standards. The total cumulative testing mileage exceeded 6 million kilometers. Durability special tests covered 1.45 million kilometers. It traversed over 100 types of extreme road conditions globally, enduring global environment tests from -40°C to 55°C, calmly coping with scenarios like extreme cold, high temperature, water wading, complex unpaved roads, and others.

At the launch event, musician Wu Kequn appeared as the "Happiness Experience Officer" and engaged in dialogue with Chery Automobile Executive Vice President Li Xueyong around "Steady Happiness", jointly launching the "Happiness Co-creation Plan". Overseas R&D engineers and overseas car owners stood on site to endorse, confirming the four core values: Super Performance, Global Beauty, Safer, and Smarter.

The same-source model Lepas L6 has landed in South African and Thai markets and will subsequently land in Indonesia, the EU, Australia-New Zealand, and other regions. Delivery was started simultaneously with this launch. Foreign users became the first batch of car owners. Delivery upon launch confirms global quality strength. Relying on Chery's accumulation of ranking first in Chinese brand passenger car exports for 23 consecutive years, Fengyun T7 unlocks the "Super Beautiful and Better" car life with hardcore strength.

Current cutthroat competition in China's new energy vehicle market has long fallen into a homogenization trap. Especially in the 100,000-level pure electric SUV segment, most brands are accustomed to a "shortcut-style competition": cutting in with ultra-low prices, reducing costs by differentiating high/low specs to cut corners, shrinking core experiences, and compressing validation cycles, covering product weaknesses with flashy spec sheets and marketing jargon, making consumers pay for the industry's extensive competition.

Breaking out of the low-price competition trap, reconstructing the underlying logic of the 100,000-level pure electric market

In such an impetuous market environment, Chery Fengyun T7 officially launched on August 26 and took a completely different path. The official guide price of 97,900–118,900 Yuan, and the exchange price starting at 94,900 Yuan, did not deliberately manufacture low-price gimmicks, but used the hard-core quality of native global cars, six major redundancy strengths, and all-dimension equal user benefits, to pierce through industry unwritten rules, redefine the reliability standard for home pure electric SUVs, and turn "Steady Happiness" from a marketing concept into a perceptible, trustworthy travel essence.

There is a universal disease existing in the industry for a long time; 100,000-level pure electric products are often "products of compromise". Entry versions generally suffer from reduced range, simplified safety configurations, and cut smart functions. Core practical configurations such as heat pump air conditioners, high-spec body structures, and multi-airbag protection almost become exclusive to mid-to-high specs. More importantly, most models are only baselined for domestic regular road conditions and climates, lacking rigorous verification in all-domain environments and global road conditions. In scenarios like extreme low temperatures, high-temperature exposure, and complex unpaved roads, problems such as unstable energy consumption, decreased reliability, and range drops occur frequently. This "just meeting standards" car-making mindset, while seemingly lowering the car purchase threshold, greatly raises users' car usage costs and travel anxiety, and is also the core issue why most home EVs cannot truly resonate with consumers.

Long-termism in car-making first, global rigorous verification forges native quality

The core breakthrough of Fengyun T7 lies in completely abandoning the industry's inertia of "compromise-based car making", adopting the long-termism of "slow work builds good cars", using a product mindset of surplus redundancy, to complete all experience shortcomings of 100,000-level pure electric SUVs. The so-called "slow work" has never been about lagging efficiency, but extreme adherence to quality standards. This model relies on Chery's mature global 1+7+N R&D system, polished over three years, and from the start of the project, broke away from single domestic market thinking, benchmarking the 2026 version E-NCAP five-star safety rigorous standards, completing research on usage needs in 210 countries and regions ahead of time, deep adaptation for 15 typical overseas market scenarios, far from the perfunctory operations of traditional carmakers "domestic model modifications for export".

On the product validation level, Fengyun T7's solidity far exceeds peers. The brand invested 81 dedicated endurance test vehicles, completed 1.45 million km dedicated endurance verification, over 6 million km vehicle comprehensive road tests, covering over 100 types of global extreme road conditions and environmental working conditions. From Nordic -40°C extreme cold permafrost, Middle East 55°C high-temperature exposure, to Southeast Asia high-humidity salt spray environment, Brazilian gravel bumpy roads, German highway large curvature bends, 95% of global road types, all temperature domain climate scenarios completed real car trials. This "first conquer global difficulties, then return to domestic market" R&D logic, allows Fengyun T7 to avoid from the root the common diseases of home EVs such as poor environmental adaptation, long-term endurance attenuation, frequent abnormal noise and faults, and also let its same-source overseas model Lepas L6 smoothly land in Thailand, South Africa, Indonesia and other markets, about to land in European Union, Australia-New Zealand, United Kingdom and other high-standard areas, gaining overseas and domestic dual recognition with unified global quality.

Six major redundancies fully break through, breaking the industry's habit of configuration differentiation

What truly makes Fengyun T7 stand firm at the 100,000-level value benchmark is the industry's unique "Six Major Redundancies" product strength, achieving all-round excess configuration, excess protection, and excess adaptation from five dimensions of safety, range, energy consumption, handling, and validation. On the safety level, the model uses a nine-horizontal five-vertical cage-type Panshi body, 80% high-strength steel ratio paired with the level-unique Shotgun load transfer structure, first launch dual-frame subframe and battery pack crash beam, constructing multi-layer collision energy diversion paths; the whole series standardly equips 9 airbags, including the 48L dual-chamber remote airbag exclusive to high-end models, passive safety configurations fully loaded. On battery safety, 6D Lock Armor 31-layer 3D protective structure, IP68 water resistance, 2 times national standard side anti-compression performance, plus 1,000 hours salt mist, over-spec fire limit tests, eliminate thermal runaway risks from the hardware end, and launch double bottom-line policies for new energy battery thermal runaway replacement and intelligent driving assistance up to 5 million Yuan compensation, implementing user travel safety guarantees to the ground.

On the range and energy consumption level most concerned by users, Fengyun T7 completely ends the industry's "range grading tricks", achieving true range equity. Three versions standardly equipped with 65.05kWh large-capacity Rhino Battery, uniformly achieving CLTC 600km long range, actual tested range reaches 681.6km, achieving industry-scarce reverse false labeling. 20 minutes 30%-80% fast charging speed, 2,500 times ultra-long battery cycle life, balancing daily commute, long-distance self-driving charging efficiency and long-term car use costs. Meanwhile, the whole series standardly equips dual-source wide temperature domain heat pump air conditioning and AGS intelligent front grille, working stably in -30°C to 55°C ultra-wide temperature domain, low-temperature environment range can be improved 15%-30%, thoroughly solving the industry pain points of Northern winter EV range drastically dropping and Southern summer heat energy consumption soaring, achieving stable energy consumption performance in all regions and all seasons.

Handling and smart experience breakthrough elevates Fengyun T7's home attributes further. The new car is equipped with 178kW high-performance motor, cooperating with 50.8:49.2 golden axle load ratio, professional chassis tuning, 80km/h moose test results, 500mm wading depth, far exceeding peer home vehicle standards, daily driving smooth and stable, complex road conditions calm and controllable. On intelligence, the first release at the level 4nm process 8775 cockpit-drive integrated chip, equipped with Lingxi Smart Cockpit 2.0 and Doubao large model, 80ms ultra-low response delay achieves natural and smooth full-scenario voice interaction; 22 high-precision sensors support, covering 300+ full-scenario automatic parking, highway pilot assistance, thoroughly solving urban commute, complex road conditions driving fatigue, letting smart configurations no longer be high-spec exclusive.

Scenario-based value landing, making travel happiness concrete and perceptible

At the launch event, "Steady Happiness" discussed by Happiness Experience Ambassador Ken Wu and brand executives was not empty emotional marketing, but Fengyun T7's precise insight and landing on home travel scenarios.

Contemporary family travel happiness has never been extreme performance parameters, but daily commute no range anxiety, whole family travel no safety concerns, outdoor rest has comfortable space, complex scenario car use no pressure. 84% ultra-high indoor space utilization rate, 1955mm×1310mm fully flat big bed mode, 9-layer cloud-feel heated ventilated seats, adapted to camping rest, long-distance parking, family with children and other multiple scenarios; 450L super large trunk combined with multi-dimensional storage space, meeting daily home storage needs. From hardware safety bottom line, range energy consumption stability, to space intelligence comfort, Fengyun T7 converts every product redundancy into user-perceivable travel peace of mind.

Breaking the involution with quality, setting a new benchmark for 100,000-level pure electric market

Looking at the current 100,000-level pure electric market, the launch of Fengyun T7 is a positive correction to the industry involution logic. At a time when most brands are obsessed with price cuts and configuration reductions, marketing hype, Chery chooses to rely on 23 years of export first global accumulation, ten million level global user market reputation, using globally unified R&D, standard, verification system, to create truly short-board-free, high reliability, ultra-preservative value native global pure electric SUV for 100,000-level home users. 94,900 Yuan starting price, broke the "low price no good car" inherent cognition, with 200,000-level product power, 100,000-level pricing ultimate value-for-money ratio, redefining the market segment value ceiling.

In the long run, the competition in new energy vehicles will eventually return to product essence. Short-term price involution can only gain momentary heat, only by adhering to quality, respecting users, deep-ploughing long-term value, can one stand firm in the market. Fengyun T7 wins by slowness, breaks through with quality, uses redundancy strength to guard the solidity and stability of daily travel, not only unlocking a better car life for consumers, but also for the restless new energy market, set a new benchmark for long-termism car making.

26 Ogos, SUV Elektrik Sepenuhnya Kualiti Global Fengyun T7 dilancarkan secara rasmi, kereta baru diperkenalkan dalam 3 versi, harga petunjuk pelancaran RM 97,900‑RM 118,900, harga penukaran awal RM 94,900‑RM 115,900. Kereta baru memegang falsafah membina kereta jangka panjang, menolak pemikiran gelisah "kecepatan mutlak" dalam persaingan industri, melaksanakan "Kerja Perlahan Membina Kereta Baik, Kereta Global Tidak Boleh Dipercepat Setapak Pula", membawa pilihan perjalanan elektrik yang boleh dipercayai kepada pengguna.

Sebagai kereta global asli, Fengyun T7 bukan sekadar penambahbaikan model domestik untuk keluar negara, sejak sumber penyelidikan dan pembangunan ia disesuaikan dengan undang-undang global dan persekitaran penggunaan pelbagai, melakukan pengesahan pasaran luar negeri terlebih dahulu sebelum kembali ke domestik. Bergantung kepada sistem penyelidikan dan pembangunan global Chery 1+7+N, melalui kitaran penyelidikan dan pembangunan 3 tahun, melakukan 5000+ kreasi bersama pengguna, dibina mengikut Piawaian Keselamatan Bintang 5 E‑NCAP Edisi 2026. Jarak ujian kumulatif kenderaan melebihi 6 juta kilometer, ujian khusus ketahanan 1.45 juta kilometer, menuju lebih 100 keadaan jalan ekstrem global, mengalami ujian persekitaran seluruh kawasan -40°C hingga 55°C, mengatasi senario seperti cuaca sejuk melampau, panas tinggi, laluan air, permukaan jalan kompleks yang tidak dipaver, dan lain-lain dengan tenang.

Di tapak pelancaran, artis muzik Wu Kequn dengan status "Duta Pengalaman Kebahagiaan" tampil, bersama Timbalan Presiden Eksekutif Chery Automobile Li Xueyong mengadakan perbincangan sekitar "Kebahagiaan Yang Mantap", bersama-sama melancarkan "Rancangan Kreasi Bersama Kebahagiaan". Kejuruteraan penyelidikan dan pembangunan luar negeri, pemilik kereta luar negeri muncul di tempat untuk menyokong, membuktikan empat nilai teras utama: Laju Super, Indah Seluruh Dunia, Lebih Selamat, Cerdas Terbaik.

Model sejenis Lepas L6 sudah tiba di pasaran Afrika Selatan, Thailand, seterusnya akan tiba secara berperingkat di Indonesia, Kesatuan Eropah, Australia dan New Zealand, dan wilayah lain. Pelancaran ini secara serentak membuka penghantaran, pengguna asing menjadi pemilik kereta barisan pertama, penghantaran serta merta semasa pelancaran menunjukkan kekuatan kualiti global. Bergantung kepada pengumpulan Chery sebagai eksport pertama kereta penumpang China selama 23 tahun berturut-turut, Fengyun T7 dengan kekuatan inti, membuka kehidupan kereta "Lebih Cantik dan Lebih Baik".

Persaingan sengit dalam pasaran kenderaan elektrik baharu di dalam negara kini telah terperangkap dalam bulatan penyeragaman. Terutama dalam segmen SUV elektrik murni berskala 100,000, kebanyakan jenama lebih cenderung memilih "persaingan melalui jalan pintas": masuk dengan harga sangat rendah, mengawal kos melalui pemotongan perbezaan spesifikasi tinggi dan rendah, pengurangan pengalaman teras, dan memendekkan kitar pengujian, menutup kelemahan produk dengan parameter dan jargon pemasaran yang cantik, membuat pengguna menanggung kos untuk persaingan kasar industri ini.

Keluar dari Bulatan Jebakan Persaingan Harga Rendah, Membina Semula Logik Asas Pasaran SUV Elektrik Murni Peringkat 100,000

Dalam persekitaran pasaran yang begitu tidak stabil ini, Chery Fengyun T7 yang dilancarkan secara rasmi pada 26 Ogos telah mengambil laluan yang sangat berbeza. Harga panduan rasmi 97,900 hingga 118,900 Yuan, harga pertukaran awal bermula 94,900 Yuan, tidak sengaja mencipta sentiasa harga rendah, sebaliknya dengan kualiti kereta global asli, enam kekuatan produk lebihan, dan faedah pengguna tanpa perbezaan pada semua dimensi, menembusi peraturan tacit industri, mendefinisikan semula standard kebolehpercayaan untuk SUV elektrik rumah tangga, dan menjadikan "kebahagiaan yang mantap" dari konsep pemasaran menjadi hakikat perjalanan yang dapat dirasai dan dipercayai.

Industri ini telah lama menghidapi satu penyakit umum, produk elektrik peringkat 100,000 sering menjadi "hasil kompromi". Versi pemula sering mengalami masalah julat pengecilan, konfigurasi keselamatan dipermudahkan, dan fungsi pintar dikurangkan, sistem penghawa dingin hawa haba, struktur badan spesifikasi tinggi, perlindungan pelbagai beg udara dan konfigurasi praktikal teras lain, hampir menjadi eksklusif untuk spesifikasi sederhana dan tinggi; yang lebih kritikal, kebanyakan model hanya disesuaikan untuk keadaan jalan dan iklim biasa di dalam negara, kurang pengesahan ketat merentasi persekitaran dan keadaan jalan global, dalam keadaan suhu rendah melampau, pendedahan panas melampau, dan permukaan jalan kompleks tidak berturap, masalah seperti kestabilan tenaga turun, kebolehpercayaan berkurang, dan julat jatuh mendadak sering berlaku. Pemikiran membina kereta "cukup untuk piawaian" ini, nampak seperti menurunkan ambang pembelian, namun secara besar menaikkan kos penggunaan dan kebimbangan perjalanan pengguna, juga merupakan punca utama mengapa banyak kereta elektrik rumah sukar benar-benar menarik pembeli.

Memprioritaskan Membina Kereta Prinsip Jangka Panjang, Pengesahan Ketat Global Membina Kualiti Asli

Pencapaian teras Fengyun T7 terletak pada menolak sepenuhnya amalan membina kereta "pilih-pilih" dalam industri, dengan prinsip jangka panjang "membina kereta baik dengan kerja sabar", menggunakan pemikiran produk lebihan, melengkapkan semua kekurangan pengalaman SUV elektrik murni peringkat 100,000. Yang disebut "kerja sabar", bukanlah kelewatan kecekapan, tetapi pegangan melampau terhadap standard kualiti. Model ini bergantung pada sistem penyelidikan dan pembangunan global 1+7+N yang matang Chery, melalui tiga tahun pengemudian khusus, sejak permulaan projek telah keluar dari pemikiran pasaran domestik tunggal, menyasarkan piawaian keselamatan lima bintang E-NCAP versi 2026 yang ketat, menyiapkan kajian keperluan penggunaan 210 negara dan wilayah lebih awal, penyesuaian mendalam 15 senario pasaran luar negara yang tipikal, sama sekali bukan tindakan tergesa-gesa "model domestik ubah suai untuk pasaran luar negara" syarikat kereta tradisional.

Di peringkat pengesahan produk, ketahanan Fengyun T7 jauh melebihi saingan sekelas. Jenama melabur 81 unit kereta ujian ketahanan khusus, menyiapkan 1.45 juta kilometer pengesahan ketahanan khusus, lebih 6 juta kilometer ujian jalan keseluruhan kenderaan, merangkumi lebih 100 jenis keadaan jalan dan persekitaran kerja melampau di seluruh dunia. Dari tanah beku -40°C di Nordic, pendedahan panas 55°C di Timur Tengah, ke persekitaran kabus garam lembap tinggi di Asia Tenggara, permukaan jalan berbatu di Brazil, dan lengkung kelengkungan tinggi di jalan raya Jerman, 95% jenis jalan global, semua senario iklim zon suhu telah melalui ujian kenderaan sebenar. Logik penyelidikan dan pembangunan "sebelum menerobos cabaran global, kemudian kembali ke pasaran domestik" ini, membolehkan Fengyun T7 mengelakkan penyakit umum kereta rumah seperti penyesuaian persekitaran yang lemah, penurunan ketahanan jangka panjang, dan kerosakan bunyi aneh dari asasnya, dan membolehkan model luar negara asal Lepas L6 mendarat lancar di pasaran Thailand, Afrika Selatan, Indonesia, akan mendarat di kawasan piawaian tinggi seperti Kesatuan Eropah, Australia-New Zealand, United Kingdom, meraih pengiktirafan berkali ganda dalam dan luar negara dengan kualiti global yang seragam.

Enam Kelebihan Lebihan Mencapai Pencapaian Penuh, Mematahkan Kebiasaan Buruk Pembezaan Konfigurasi dalam Industri

Yang benar-benar menjadikan Fengyun T7 berdiri teguh sebagai penanda nilai peringkat 100,000 ialah kekuatan produk "Enam Kelebihan Lebihan" yang unik dalam industri, meliputi lima dimensi keselamatan, julat, tenaga, pengendalian, pengesahan, mencapai konfigurasi lebihan, perlindungan lebihan, dan penyesuaian lebihan secara menyeluruh. Di peringkat keselamatan, model menggunakan badan sfera batu 9 Melintang 5 Memanjang, nisbah keluli teguh tinggi 80% ditambah struktur pengaliran tenaga Shotgun yang unik di kelas, cangkuk bawah dua kali dan balok penghadang bateri untuk kali pertama, membina laluan pemisahan tenaga impak pelbagai lapisan; semua varian dilengkapi 9 beg udara, termasuk beg jauh dua rongga 48L khas untuk model premium, konfigurasi keselamatan pasif dimaksimumkan. Dari segi keselamatan bateri, struktur perlindungan 3D 31 lapisan perisai gembok 6D, kalis air IP68, prestasi anti-hancur sisi 2 kali piawaian negara, ditambah uji kabus garam seribu jam, uji api melampau di luar piawaian, dari hujung perkakasan mencegah risiko kehilangan kawalan haba, lebihan dasar dasar ganti bateri daya hilang kawalan, sokongan pemanduan pintar maksimum 5 juta赔付，meletakkan jaminan keselamatan perjalanan pengguna ke tempat yang tepat.

Di peringkat julat dan penggunaan tenaga yang paling diutamakan pengguna, Fengyun T7 sepenuhnya mengakhiri "strategi pengelasan julat" dalam industri, mencapai hak julat yang sebenar. Ketiga-tiga varian semua model dilengkapi bateri badak 65.05kWh kapasiti tinggi, seragam mencapai julat panjang CLTC 600km, julat ujian sebenar boleh mencapai 681.6km, mencapai penandaan palsu songsong yang jarang dalam industri. Kelajuan cas cepat 20 minit 30%-80%, hayat kitar bateri panjang 2500 kali, seimbang kecekapan pengisian semula untuk perjalanan harian dan pemanduan jauh, serta kos penggunaan jangka panjang. Pada masa yang sama semua model dilengkapi penghawa dingin hawa haba dua sumber dan gril pintar AGS, beroperasi stabil dalam julat suhu sangat luas -30°C hingga 55°C, julat persekitaran suhu rendah boleh meningkat 15%-30%, menyelesaikan sepenuhnya masalah industri julat jatuh mendadak kereta elektrik musim sejuk utara, dan penggunaan tenaga meningkat mendadak semasa panas terik selatan, mencapai prestasi penggunaan tenaga stabil merentasi semua wilayah dan semua musim.

Pengendalian dan pengalaman pintar yang melampaui kelas, menaikkan lagi sifat rumah tangga Fengyun T7. Kereta baru dipasang motor prestasi tinggi 178kW,配合 nisbah gandar beban emas 50.8:49.2, penyelarasan底盘 profesional, keputusan uji rusa 80km/h, kedalaman air 500mm, jauh melebihi standard model rumah tangga sekelas, perjalanan harian lancar dan stabil, keadaan jalan kompleks tenang dan terkawal. Dari segi kepintaran, kali pertama sekelas cip integrasi kabin dan pemanduan 8775 proses 4nm,搭配灵犀智舱 2.0 dan model besar Doubao, kelewatan respons 80ms sangat rendah mencapai interaksi suara semula jadi lancar semua senario; disokong 22 sensor kejituan tinggi, merangkumi 300+ parkir automatik semua senario, bantuan pemanduan litar tinggi, menyelesaikan sepenuhnya keletihan pemanduan perjalanan harian bandar dan keadaan jalan kompleks, menjadikan konfigurasi pintar bukan lagi eksklusif konfigurasi tinggi.

Nilai Berasaskan Senario Diperoleh, Membuatkan Kebahagiaan Perjalanan Dapat Dirasakan dan Dihuraikan

Di lokasi pelancaran, "kebahagiaan yang mantap" yang dibincangkan oleh Pegawai Pengalaman Bahagia Wu Kequn dan pegawai tinggi jenama, bukan pemasaran emosi kosong, tetapi pemerhatian tepat dan pelaksanaan Fengyun T7 terhadap senario perjalanan rumah tangga.

Kebahagiaan perjalanan keluarga moden, tidak pernah berupa parameter prestasi melampau, tetapi perjalanan harian tanpa kebimbangan julat, perjalanan keluarga tanpa kebimbangan keselamatan, ruang rehat luar selesa, penggunaan tanpa tekanan dalam senario kompleks. 84% kadar penggunaan ruang dalam kereta yang sangat tinggi, 1955mm x 1310mm modus katil rata besar, 9 lapisan tempat duduk pemanas dan ventilasi rasa awan, sesuai dengan pelbagai senario seperti camping rehat, parkir jarak jauh, keluarga membawa kanak-kanak; 450L ruang beg belakang sangat besar ditambah ruang penyimpanan pelbagai dimensi, memenuhi keperluan penyimpanan harian rumah tangga. Dari jaminan keselamatan perkakasan, kestabilan julat dan tenaga, hingga keselesaan ruang pintar, Fengyun T7 menukar setiap kelebihan produk kepada ketenangan perjalanan yang dapat dirasakan oleh pengguna.

Memecah Persaingan Ketat Melalui Kualiti, Menubuhkan Penanda Baharu Penuh Pasaran SUV Elektrik Murni Peringkat 100,000

Melihat pasaran SUV elektrik murni peringkat 100,000 semasa ini, pelancaran Fengyun T7 merupakan pembetulan positif terhadap logik persaingan ketat dalam industri. Dalam keadaan kebanyakan jenama berpegang pada pengurangan harga dan konfigurasi, serta pemasaran bising, Chery memilih dengan pengumpulan 23 tahun sebagai pemimpin eksport global, reputasi pasaran berjuta-juta pengguna global, dengan sistem penyelidikan pembangunan, piawaian, dan pengesahan yang seragam global, membina SUV elektrik global asli yang benar-benar tanpa kelemahan, kebolehpercayaan tinggi, dan penjagaan nilai luar biasa untuk pengguna rumah tangga peringkat 100,000. Harga jual bermula 94,900, mematahkan pemikiran tetap "harga rendah tiada kereta baik", dengan kekuatan produk setara 200,000, harga 100,000, nisbah kualiti harga melampau, mentakrif semula had nilai sektor pasaran.

Dari jangka masa panjang, persaingan kenderaan baharu elektrik akan kembali kepada hakikat produk. Persaingan harga jangka pendek hanya mampu mendapatkan kepanasan sementara, hanya dengan memelihara kualiti, menghormati pengguna, dan mendalami nilai jangka panjang, baru boleh berdiri teguh di pasaran. Fengyun T7 menang dengan kerja sabar, memecah keadaan dengan kualiti, menggunakan kekuatan lebihan untuk menjaga ketenangan dan keamanan perjalanan harian, bukan sahaja membuka kehidupan kereta yang lebih baik dan indah untuk pengguna, tetapi juga untuk pasaran tenaga baharu yang tidak stabil, menubuhkan penanda baharu membina kereta dengan prinsip jangka panjang.

The current New Energy Vehicle market competition has become a bit obsessive.

Many brands believe that in martial arts, only speed is invincible, and new product iterations are like making dumplings, rushing for press conferences, rushing for new launches, rushing to seize market share. Everyone frantically stacks paper parameters, PPT data is written to sound dazzling, but when you get the actual car, various hidden traps are hidden tightly. Entry-level models cut range, safety configurations are reduced, advanced intelligent driving is only unlocked in the top trim, chassis and battery validation is saved where possible. Consumers spending 100,000 Yuan to buy a car are very likely to buy a "looks beautiful but frustrating to use" mobility tool.

In such a big environment, the Fengyun T7 is officially launched, with a guide price of 97,900 to 118,900 Yuan, the early trade-in price drops to 94,900 Yuan from. It throws out a slogan that goes against the industry trend: Slow work builds good cars, global cars cannot be fast at all.

What does slow mean? It's not procrastination, but it's that much effort is thrown ahead in places users can't see.

This car is not a special version modified in China for export, but a native global car. With a three-year R&D cycle, refined based on the global 1+7+N R&D system, benchmarking the 2026 version E-NCAP five-star safety standard in advance. Before meeting domestic consumers, it has run through 21 countries globally, 81 test vehicles took turns, the vehicle cumulative test mileage exceeded 6 million kilometers, and the durability specialty alone ran 1.45 million kilometers.

Brazil's high deceleration ramps, Mexico's cobblestone bad roads, South Africa's unpaved muddy ground, Germany's highway large curvature bends, all must be crushed for real. From minus 40 degrees Celsius in Northern Europe's extreme cold, to 55 degrees Celsius exposure in the Middle East, Southeast Asia 500mm depth wading, high salinity, high humidity extreme environments all complete trials. Same-source model Lepas L6 is already launched in South Africa, Thailand, subsequent needs to land EU, Aus-NZ etc markets, Milan Design Week also left its mark.

Placed in the domestic market, this global-level verification has converted into its featured "Six Major Redundancies". Simply put, it means performance is not just meeting the standard, but leaving sufficient margin, helping users eliminate risks likely to be encountered on the road in the factory and laboratory stage early.

Collision safety redundancy, 80% high-strength steel built nine transverse five longitudinal cage-type rock body, peer-only Shotgun structure, dual-frame subframe matched with Pack anti-collision beam, plus up to 9 airbags, even 48L far-side airbag is given. When collision happens, multiple paths disperse impact force, try to guard passenger compartment survival space.

Battery safety redundancy is more real, Rhino battery equipped with 6D lock armor, fully 31-layer protection structure. Side anti-squeeze capacity reaches two times of national standard, IP68 waterproof, 1,000-hour salt spray, extended duration fire test all pass through, car enterprise even gives power battery thermal runaway compensation for same new car bottom policy, pressed battery anxiety down hard a section.

Most stings ordinary people is range equality redundancy. Operation very common in industry, high-low trim differentiate range, entry version directly cut battery, force you add money to high trim. Fengyun T7 directly whole series standard 65.05kWh battery, CLTC range 600km, actual test ran 681.6km achieve reverse false marking. 30%-80% fast charge only needs 20 minutes, battery cycle life exceeds 2,500 times. No matter you buy lowest trim or top trim, long range treatment equal, do not do discrimination that set.

Plus global energy saving redundancy dual-source heat pump air conditioning, minus 10 degrees environment range can still improve 15%-20%, Northern winter drive electric car no longer nightmare; Handling redundancy given golden axle load ratio, Moose test 80km/h, 500mm wading depth; Whole vehicle verification redundancy put abnormal noise, adaptation problem all in R&D stage closed loop processing, these six blocks pile together, is a car give user full safety buffer.

Press conference scene Ken Wu as happiness experience officer appeared, chatting about "Steady Happiness" this concept, many people first reaction is high salary job, big house. Placed on buying car thing, steady happiness actually are all fragment daily life.

It is weekend whole family camping, rear row fold directly come out 1955mm×1310mm pure flat big bed, tired can directly lie flat rest; It is 38 storage spaces, 450L trunk fits tents, baby strollers and whole family luggage; It is city commute, 300+ scenario automatic parking deal with tricky narrow parking spaces without repeated back-and-forth maneuvering; It is run long distance, highway navigation assist share driving fatigue, no need constant tight nerves; It is winter get on seat quick heat, midsummer ventilation seat not stuffy back, whole family steady arrive destination, no range panic, no need constant worry car out situation.

These fragment happiness feelings, rely not on fancy gimmicks, is hardware piled up confidence. Cabin drive integrated 8775 chip, match Doubao large model, voice interaction, various scenario modes all included. Car machine no longer simple tablet moving, power nap, baby, camping mode one key switch, adapt family user various used car scenarios.

Launch synchronized released policy also enough real, deadline September 30, buying car has eight layers of rights. Personal car paint limited time free, has 2-year 0% interest on 60,000 Yuan or 5-year 100,000 Yuan 3-year interest-free financial plan, no brand 3,000 Yuan trade-in subsidy. Except battery bottom, intelligent driving assist scene max 5 Million compensation, can also get whole car including three-electric lifetime warranty, 666 Yuan can take lifetime basic maintenance package, first owner basic traffic lifetime free. Pre-sale period 1,000 offset 2,000 benefits also extended to August 31.

Now 100,000 level pure electric SUV track, too many products busy compare paper parameters, fight price kill head broken blood, but quietly in invisible place shrink reduce specs. Consumers want never is a pile un-understand industry jargon, but is a car stand up to tossing, winter not fear cold, run far road no anxiety, whole family travel enough secure home car.

Fengyun T7 this set play method, equivalent to taking 200,000 level only willing give safety, range, verification standards, directly downgrade to 100,000 price. So-called global quality, not just sell to overseas, more is take whole world complex road condition stepped experience, return feedback to domestic ordinary family.

Buying car this thing, glamorous data is very easy to make, but "steady" two characters, need thousand hammers and hundred refinements to get back.

The current 100,000-level new energy SUV market has already become a red ocean. Major car companies have all launched their own "flagship models" in this field. To seize the initiative, many car companies have accelerated their launch speed, but the resulting quality issues have also attracted consumers' attention.

On August 26, the "Global Car" Chery Fengyun T7 went on sale officially. There are three models in total. The priority trade-in price is 94,900 to 115,900. Placing this price in the current market environment, the impact is self-evident.

Aside from the highly sincere pricing, Chery official also provided "Dual Safety Net" rights. Battery thermal runaway directly compensates a new car. Smart driving cap is up to 5 million yuan compensation. Plus lifetime warranty for the whole vehicle, 666 yuan lifetime basic maintenance. This indirectly proves Chery's confidence in Fengyun T7.

As a global car, Fengyun T7 differs from most "Domestic Development, Later Overseas Launch" models. It takes the "Overseas First, Then Domestic" route. It has already launched in Thailand and South Africa previously. In the future, it will also enter the EU, Australia and New Zealand, and other regions.

In fact, early on at the beginning of R&D, Fengyun T7 used global market access standards as the development benchmark. After 2 years of planning, 3 years of development, investing 81 durability cars for simultaneous testing. Finally, cumulative completion of 1.45 million kilometers of durability test mileage. This greatly reduces the probability of abnormal noise, aging, loose chassis, three-electric system degradation and other problems appearing later in the vehicle.

Strict global standards are not just staying on the test mileage number. Fengyun T7 benchmarks the 2026 E-NCAP five-star safety standard for whole vehicle architecture development. 9 horizontal 5 vertical cage-style body. Matching high proportion high-strength steel and hot-formed steel. From the bottom of the car body, safety foundations are fortified. Rhinus Lithium Iron Phosphate Battery has IP68 protection. Taking into account extrusion, penetration, wading and other multiple risks. Exactly based on this set of hardware strength, Chery dares to put forward battery thermal runaway compensation new car such a bold rights policy.

Implemented to the whole vehicle, Fengyun T7 positions Compact pure electric SUV. 2700mm wheelbase ensures ample in-car space performance. Plus 9-layer cloud-feel seats. Seat heating, ventilation. Further ensures the whole vehicle's riding comfort.

Apart from space, Fengyun T7 in intelligence performance also did not shrink. Cockpit equipped with 4nm process cockpit-driving integrated chip. Plus 15.6-inch 2.5K central control big screen. Lingxi Smart Cockpit 2.0 and Doubao Large Model empowerment. The whole vehicle's intelligence experience is also at mainstream standards.

Driver Assistance System uses Falcon 500 solution. Paired with 22 sensors. Whole vehicle supports Highway NOA Pilot Assist. Memory parking and over 300 scenarios of automatic parking. Facing complex underground garages, narrow parking spaces can complete automatic parking in and out. This greatly reduces the driving burden of long-distance driving and daily parking.

On power, Fengyun T7 all series equipped with power 178 kW motor. Torque peak 275 Nm. Highest speed 180 km/h. This power performance placed in the 100,000-level pure electric SUV has reached upstream standards.

Apart from power, on whole vehicle range, Fengyun T7 also did not distinguish high/low config. All series equipped with capacity 65.05 kWh Lithium Iron Phosphate battery pack. Pure electric range 600 km. 30%-80% fast charge only 20 minutes. Fengyun T7 truly achieved range equality. Broke the same level vehicle "low config shrinkage, long range only in high config" industry common disease. Even if entry-level users, can also enjoy full-range strength.

At the same time, relying on all-domain energy saving redundancy, Fengyun T7 all series standard equipped with AGS Intelligent Grille. Dual-source wide temperature heat pump AC + High Voltage PTC. Can operate stably in -30° to 55° ultra-wide temperature range. Even in -10° environment range can still increase 15%-20%. Whether Northern winter cold, or Southern summer heat. Fengyun T7 can effectively improve low temperature range drop, high temperature energy consumption spike problems.

Looking at the whole 100,000-level new energy SUV market. Most models rely on cutting specs lowering price, compressing R&D time to exchange for short-term sales. Very hard to achieve safety, range, power, intelligence, comfort comprehensive balance.

And Chery Fengyun T7 with global R&D standards. Non-differentiated all-series full config. Heavyweight safety net rights. Thoroughly broke low-price electric car "low config weak quality" inherent prejudice. From 1.45 million kilometers strict durability test, E-NCAP five-star safety architecture. To all-series 600km long range, high-level intelligence, wide temperature stable three-electric. Fengyun T7 with solid product strength proved: High cost-performance family pure electric SUV, never need to sacrifice quality to exchange for lower price.

It with 94,900 friendly price. Give to cross-level comprehensive strength and lifetime car usage guarantee. This global quality pure electric SUV. Undoubtedly is the 100,000-level family market most worth buying hardcore new benchmark.

Dalam pasaran kereta tenaga baharu kini, persaingan sengit sudah mencapai tahap agak gila.

Ramai merek mempercayai bahawa dalam dunia persediaan, kelajuan adalah segalanya, pengemaskini model baharu seperti membuat dumpling, tergesa-gesa ke pelancaran, tergesa-gesa ke kemasukan, tergesa-gesa merebut bahagian pasaran.

Semua orang berusaha menimbun parameter kertas, data PPT ditulis dengan hebat, tetapi apabila mendapat kenderaan sebenar, berbagai lubang tersembunyi disimpan rapat-rapat.

Model permulaan memotong jarak pemanduan, konfigurasi keselamatan dikurangkan, pemanduan pintar tahap tinggi hanya boleh dibongkar pada model teratas, pengesahan rangka dan bateri boleh dijimatkan maka dijimatkan.

Pengguna mengeluarkan 100,000 untuk membeli kereta, mudah sekali mendapat satu alat pengangkutan 'kelihatan cantik tetapi menyebabkan hati gundah bila digunakan'.

Dalam keadaan persekitaran sedemikian, Fengyun T7 telah dilancarkan rasmi, harga panduan 97,900‑118,900 Yuan, harga penukaran terawal turun ke 94,900 Yuan bermula.

Ia melancarkan slogan yang sangat menentang arus industri: kerja perlahan membina kereta baik, kereta global tidak boleh cepat langsung.

Apakah maksud perlahan? Bukan kerja yang lambat, tetapi banyak usaha diletakkan terlebih dahulu di tempat yang tidak kelihatan oleh pengguna.

Kereta ini bukan versi khas yang diubah di dalam negara lalu dihantar ke luar negara, tetapi merupakan kereta global asli.

Kitaran penyelidikan dan pembangunan tiga tahun, bersandar pada sistem R&D global 1+7+N digilap, dibandingkan terlebih dahulu dengan piawaian keselamatan lima bintang E-NCAP edisi 2026.

Sebelum bertemu dengan pengguna dalam negara, ia sudah mengembara ke 21 negara di dunia, 81 unit ujian bertukar-ganti, jarak ujian kenderaan keseluruhan mencapai lebih 6 juta kilometer, khusus untuk ketahanan sahaja sudah dikembara 1.45 juta kilometer.

Bukit memecut tinggi Brazil, jalan batu kerikil buruk Mexico, tanah liat tidak berturap Afrika Selatan, belokan berkelok tinggi lebuh raya Jerman, semuanya perlu dilalui secara sebenar.

Dari cuaca sejuk ekstrem -40 darjah di Eropah Utara, hingga penyinaran terik 55 darjah di Timur Tengah, menyeberang air kedalaman 500mm di Asia Tenggara, persekitaran ekstrem tinggi garam dan kelembapan semuanya telah selesai diuji.

Model seasal Lepas L6 telah dilancarkan di Afrika Selatan dan Thailand, seterusnya akan melanda pasaran EU, Australia, New Zealand, dan lain-lain, minggu reka bentuk Milan juga meninggalkan jejaknya.

Diletakkan di pasaran domestik, pengesahan tahap global ini ditukarkan kepada 'Enam Redundansi' yang menjadi tumpuannya.

Secara mudahnya, prestasi bukan sekadar memenuhi piawaian, tetapi meninggalkan ruang cukup, membantu pengguna mengatasi risiko yang mungkin akan dihadapi di jalan pada peringkat kilang dan makmal.

Redundansi keselamatan percikan, 80% keluli kekuatan tinggi membina badan sangkar 9 melintang 5 memanjang, struktur Shotgun unik tahap yang sama, bingkai sub-frame ganda disuaikan dengan Pack beam anti-tabrakan, ditambah dengan maksimum 9 beg udara, sehingga beg udara jauh 48L juga disediakan.

Apabila berlaku tabrakan, pelbagai laluan menyebarkan daya impak, cuba mempertahankan ruang hidup kenderaan penumpang.

Redundansi keselamatan bateri lebih konkrit, bateri Rhinoceros dilengkapi dengan perisai 6D, keseluruhan 31 struktur pelindung.

Kekuatan menentang pemampatan sisi mencapai dua kali piawaian negara, IP68 kalis air, kabut garam 1000 jam, ujian bakar panjang sepenuhnya lulus, pengeluar kereta bahkan memberikan dasar perlindungan jika berlaku lonjakan panas bateri kuasa dengan membayar kereta baharu model sama, menekan kebimbangan bateri ke bawah dengan kuat.

Yang paling menyentuh orang biasa adalah redundansi kesetaraan jarak pemanduan.

Tindakan biasa dalam industri, perbezaan jarak pemanduan mengikut spesifikasi tinggi dan rendah, model permulaan terus potong bateri, memaksa anda menambah wang untuk spesifikasi tinggi.

Fengyun T7 terus secara langsung menyertakan bateri 65.05kWh di semua varian, jarak pemanduan CLTC 600km, ujian sebenar mencapai 681.6km mencapai tandakan nyata songsang.

Pengisian cepat 30%‑80% hanya memerlukan 20 minit, kitaran hayat bateri lebih daripada 2,500 kali.

Tidak kira anda membeli versi terendah atau teratas, layanan jarak jauh sama rata, tidak melakukan perlakuan berbeza.

Ditambah lagi dengan sistem hawa dua sumber pam haba penjimatan tenaga merentas seluruh kawasan, jarak pemanduan di persekitaran -10 darjah boleh meningkat 15%‑20%, memandu kereta elektrik di musim sejuk utara bukan lagi mimpi ngeri;

Redundansi pengawalan diberi nisbah beban paksi emas, ujian elk 80km/h, kedalaman air 500mm;

Redundansi pengesahan kenderaan keseluruhan menangani masalah bunyi asing dan kebolehan penyesuaian secara terpadu dalam fasa penyelidikan, keenam-enam blok ini ditumpukan bersama, adalah ruang penyangga keselamatan yang cukup ditinggalkan kepada pengguna.

Di lokasi pelancaran, Wu Kequn hadir sebagai Pengurus Pengalaman Kebahagiaan, membincangkan konsep 'Kebahagiaan Yang Stabil', ramai reaksi pertama adalah pekerjaan gaji tinggi, rumah besar.

Diletakkan dalam perkara membeli kereta, kebahagiaan stabil sebenarnya adalah rutin kecil.

Adalah kempen keluarga di hujung minggu, barisan belakang dilipat langsung menjadi katil besar rata 1955mm×1310mm, letih boleh terus bersandar berehat;

Adalah 38 lokasi simpanan, 450L bahagi belakang memuatkan khemah, kerusi roda bayi dan bagasi keluarga;

Adalah perjalanan bandar, 300 + senario parkir automatik menghadapi ruang parkir sempit yang sukar tidak perlu berulang-ulang mengundur;

Adalah perjalanan jauh, bantuan pemanduan lebuh raya membahagi keletihan memandu, tidak perlu saraf tegang sepanjang masa;

Adalah pemanasan cepat kerusi kereta di musim sejuk, ventilasi kerusi di musim panas tidak pengap belakang, keluarga sampai ke tujuan dengan aman, tanpa panik jarak pemanduan, tidak perlu risau kenderaan bermasalah sepanjang masa.

Kebahagiaan kecil ini, bukan bergantung pada tipu helah yang menarik, tetapi keyakinan yang didorong oleh perkakasan.

Chip 8775 integrasi kabin dan pemanduan, disepadukan dengan model besar Doubao, interaksi suara, berbagai model senario lengkap.

Mesin kereta bukan lagi perpindahan tablet mudah, rehat, bayi, mode kempen tukar satu butang, sesuai dengan pelbagai senario penggunaan pengguna keluarga.

Dasar yang dikeluarkan serentak pelancaran juga cukup konkrit, sehingga 30 September, membeli kereta ada lapan hak istimewa.

Cat kereta personal percuma terhad masa, ada skim kewangan 2 tahun 60,000 0 faedah atau 5 tahun 100,000 3 tahun bebas faedah, ganti tanpa kira merek subsidi 3,000 Yuan.

Selain perlindungan bateri, senario bantuan pemanduan pintar pampasan maksimum 5 juta, boleh dapatkan jaminan hayat kenderaan keseluruhan termasuk tiga kuasa, 666 Yuan boleh dapat pakej penyelenggaraan asas hayat, pengguna pertama aliran asas percuma seumur hidup.

Faedah tempoh pra-jualan 1,000 tolak 2,000 juga ditangguhkan sehingga 31 Ogos.

Semasa ini di trek SUV tulen 100,000, terlalu banyak produk sibuk membanding parameter kertas, berebut harga sampai kepala berdarah, tetapi secara senyap memampaskan dan mengurangkan konfigurasi di tempat yang tidak kelihatan.

Apa yang diinginkan pengguna bukanlah tumpukan jargon industri yang tidak faham, tetapi satu kenderaan keluarga yang tahan ditentang, musim sejuk tidak takut sejuk, perjalanan jauh tidak cemas, keluarga cukup selamat.

Strategi Fengyun T7 ini, seumpama menurunkan standar keselamatan, jarak pemanduan, dan pengesahan yang biasanya baru diberi pada kelas 200,000, terus ke harga 100,000.

Apa yang disebut kualiti global, bukan sekadar menjual ke luar negara, tetapi lebih dari itu mengembalikan pengalaman daripada merempas jalan sukar seluruh dunia kepada keluarga biasa dalam negara.

Mengenai perkara membeli kereta, data yang cemerlang mudah dibuat, tetapi dua perkataan 'Stabil', perlu seribu tukul dan seribu lawat untuk ditukar.

Pasaran SUV tenaga baharu kelas 100,000 masa kini sudah menjadi lautan merah, setiap syarikat automotif besar telah melancarkan 'kenderaan utama' mereka dalam bidang ini, untuk merebut peluang pertama, tidak kurang syarikat automotif telah mempercepatkan kelajuan pelancaran, tetapi isu kualiti yang timbul juga telah menarik perhatian pengguna.

26 Ogos, Chery Fengyun T7 yang digelar 'kereta global' secara rasmi dilancarkan, terdapat tiga model, harga pertukaran lebih awal 94,900 - 115,900, harga ini diletakkan dalam persekitaran pasaran masa kini, impaknya jelas.

Selain harga yang sangat ikhlas, Chery rasmi juga memberikan hak 'dua perlindungan', kegagalan terma bateri terus tebus kereta baru, perlindungan pemanduan pintar tebus sehingga 5 juta, ditambah jaminan seumur hidup keseluruhan kenderaan, perbelanjaan penyelenggaraan asas 666 seumur hidup, secara tidak langsung membuktikan kepercayaan Chery terhadap Fengyun T7.

Sebagai kereta global, Fengyun T7 berbeza dengan kebanyakan model 'dibangun dalam negara kemudian ke luar negara', jalannya adalah 'luar negara dahulu kemudian dalam negara', ia sebelum ini telah dilancarkan di Thailand, Afrika Selatan, seterusnya akan masuk ke Eropah, Australia dan New Zealand.

Sebenarnya sejak awal penyelidikan, Fengyun T7 telah menetapkan piawaian akses pasaran global sebagai asas pembangunan,历经 2 tahun perancangan, 3 tahun pembangunan, melabur 81 unit kenderaan tahan lasak ujian serentak, akhirnya secara kumulatif lengkapkan 1.45 juta kilometer ujian jarak tahan lasak, ini dalam tahap besar elakkan kenderaan kemudian muncul bunyi pelik, penuaan, rangka longgar, tiga sistem elektrik menurun kebarangkalian masalah.

Piawaian global yang ketat, tidak hanya berlegar pada angka jarak ujian. Fengyun T7 menandingi standard keselamatan bintang lima versi 2026 E-NCAP untuk pembangunan arkitektur keseluruhan kenderaan, sembilan melintang lima memanjang rumah kurungan badan, padam tinggi peratusan keluli kuat dan keluli berbentuk panas, dari asas badan yang telah kukuh asas keselamatan. Bateri Litium Besi Fosfat Renjau memiliki perlindungan IP68, menggabungkan risiko pelbagai seperti remuk, tusukan, merosak air, tepat berdasarkan kekuatan perkakasan ini, Chery berani mengeluarkan hak dasar tebus kereta baru kerana gangguan terma bateri berani.

Dilaksanakan pada keseluruhan kenderaan, Fengyun T7 penempatan SUV elektrik kompak, 2700mm gandar membolehkan ruang dalaman yang lapang, ditambah 9 lapisan kerusi rasa awan, pemanasan kerusi, pengudaraan, semakin memastikan keselesaan menaiki keseluruhan kenderaan.

Selain ruang, Fengyun T7 dalam pencapaian kecerdasan sama sekali tidak berkurang, sistem kereta dipasang cip 4nm integrasi kabin dan pemanduan, ditambah 15.6 inci 2.5K skrin kawalan tengah, Lingxi Smart Cockpit 2.0 serta tenaga model besar DouBao, pencapaian kecerdasan keseluruhan kenderaan juga berada pada paras utama.

Sistem pemanduan bantuan menggunakan rancangan Falcon 500, dipadankan dengan 22 sensor, keseluruhan kenderaan sokong NOA pemanduan panduan jalan tinggi, parkir memori serta parkir automatik tiga ratus lebih senario, berhadapan dengan gudang kompleks, ruang parkir sempit dapat siapkan parkir masuk keluar automatik, ini dalam tahap besar kurangkan beban penggunaan kenderaan untuk pemanduan jarak jauh dan parkir harian.

Dari segi tenaga, Fengyun T7 semua model dilengkapi motor kuasa 178 kilowatt, tork puncak 275 Newton-meter, kelajuan tertinggi 180km/h, prestasi tenaga ini diletakkan di kelas 100,000 SUV elektrika telah mencapai paras atas.

Selain tenaga, dari segi jarak keseluruhan kenderaan, Fengyun T7 juga tidak membezakan tinggi rendah, semua model semua dilengkapi kapasiti 65.05kWh kumpulan bateri Litium Besi Fosfat, jarak suci 600km, 30%-80% cepat cas hanya 20 minit, Fengyun T7 benar-benar lakukan kesamaan jarak, memecah kesilapan industri model tahap yang 'rendah spesifikasi menyusut, tinggi spesifikasi sahaja ada jarak jauh', malah pengguna peringkat masuk, juga dapat menikmati kekuatan jarak penuh.

Sertanya, bergantung pada sisa menjimatkan tenaga merentas kawasan, Fengyun T7 semua model standard dilengkapi AGS gril pintar, dua sumber udara panas suhu luas + PTC tekanan tinggi, boleh berjalan stabil di -30°—55° suhu luas luar biasa, walaupun di -10° persekitaran jarak masih boleh meningkat 15%-20%, sama ada musim sejuk utara, atau panas selatan, Fengyun T7 dapat secara berkesan memperbaiki masalah lompatan jarak suhu rendah, kenaikan tenaga suhu tinggi.

Memandangkan keseluruhan pasaran SUV tenaga baharu kelas 100,000, kebanyakan model bergantung pada penurunan spesifikasi penurunan harga, memampatkan masa penyelidikan untuk mendapatkan jualan jangka pendek, sukar membuat keselamatan, jarak, tenaga, kecerdasan, keselesaan lengkap seimbang.

Sedang Chery Fengyun T7 dengan piawaian penyelidikan global, spesifikasi penuh tiada perbezaan semua model, hak perlindungan berat, secara sepenuhnya memecah prasangka sedia ada 'tenaga rendah spesifikasi kelemahan' kereta harga rendah. Dari 1.45 juta kilometer ujian ketat tahan lasak, E-NCAP arkitektur keselamatan bintang lima, ke semua model 600km jarak jauh, tahap tinggi kecerdasan pemanduan, suhu luas stabil tiga sistem kuasa, Fengyun T7 menggunakan kekuatan produk yang kukuh membuktikan: SUV keluarga elektris harga tinggi, tidak perlu mengorbankan kualiti untuk mendapatkan harga lebih rendah.

Dengan harga 94,900 yang mesra, memberikan kekuatan keseluruhan tahap yang lebih tinggi dan jaminan penggunaan seumur hidup, SUV elektris kualiti global ini, adalah barisan baharu keras yang paling worth it untuk dimasukkan di kelas 100,000 pasaran rumah masa kini.

August 26, Chery Fengyun "Steady Happiness" New Product Launch Event Grandly Opened, Native Global Quality Pure Electric SUV Fengyun T7 Officially Launched in Domestic Market. New car launches with a total of 3 trims: 600km Joy Edition, 600km Comfort Edition, 600km Smart Edition, Launch Guide Price 97,900‑118,900 Yuan, Early Trade-in Price 94,900‑115,900 Yuan, Achieving Delivery Upon Launch, Bringing a New Home Choice Built on Global Standards to the 100,000-Level Pure Electric SUV Market.

At the event venue, famous musician Ken Wu appeared as a surprise "Happiness Ambassador", engaging in in-depth dialogue with Chery Automobile Executive Vice President Li Xueyong around "Steady Happiness". Combining contemporary family travel scenarios, the two interpreted the travel happiness brought by Fengyun T7 product strength, jointly agreeing on the long-termist car making philosophy of "Good Cars Take Time", and jointly launched Fengyun T7 "Happiness Co-Creation Plan", calling on users to discover happiness moments in life, making ordinary travel full of warmth.

Fengyun T7 is a forward-engineered Native Global Vehicle, not simply modified domestic models going overseas. Chery has ranked first in exports of Chinese brand passenger cars for 23 consecutive years, with global users breaking 20 million, products sold in 130+ overseas markets. Fengyun T7 was developed according to 2026 version E-NCAP 5-star safety standards, relying on Global 1+7+N R&D system, 3-year R&D cycle, 81 durability test vehicles, 1.45 million km durability verification, completed real vehicle testing in 21 countries, covering -40°C to 55°C extreme temperature range, adapting to 95% of global road types, homologous model Lepas L6 has been launched in South Africa, Thailand, subsequently will land in Indonesia, EU, Australia & New Zealand etc. overseas markets. Relying on four core values of Super Performance, Global Appeal, Enhanced Safety, Intelligent Tech, combined with collision safety, battery safety, range equity, global energy saving, handling performance, vehicle verification "Six Major Redundancies" hardcore strength, create a safe and reliable pure electric travel experience for users.

In terms of product strength, Fengyun T7 continues to persist in range equity, standard equipping 65.05kWh Rhino battery on all series, CLTC range 600km, tested range up to 681.6km, achieving actual range exceeding rated range; 30%-80% fast charging only needs 20 minutes, a cup of coffee time can replenish considerable range. All series equipped with AGS Intelligent Grille, Dual-source Wide Temperature Range Heat Pump AC + High Voltage PTC, 178kW High-power Motor. Strong body high-strength steel proportion 80%, equipped with same-level unique 9 Airbags, battery has 6D Armor 31-layer protection structure, side anti-compression is 2 times the national standard. Intelligence aspect, equipped with same-level premiere 4nm 8775 Cockpit-Driving Integrated Chip, Lingxi Smart Cockpit 2.0 connects Doubao Large Model, has 300+ All-scenario Automatic Parking, Highway Pilot Assist and other functions, balancing comfort, safety and intelligence of family travel.

To repay consumers, from now until September 30, ordering Fengyun T7 can enjoy 8 Major Purchase Benefits, Sincerity Full:

1. Car Color Benefit: Value 6,000 Yuan Blazing Orange, Mountain Smoke Purple personal car colors time-limited free;
2. Financial Benefit: Select 2 years 60,000 Yuan 0% interest or 5 years 100,000 Yuan 3 years interest-free financial plan;
3. Trade-in Benefit: Regardless of brand, can enjoy 3,000 Yuan/unit trade-in subsidy;
4. Guarantee Benefit: Double bottom guarantee protection, power battery thermal runaway damage due to own reasons, compensate same model or new car not lower than original car configuration; within 1 year of car purchase, parking, intelligent pilot scenario accident caused by intelligent driving assist system reasons, highest compensation 5 million Yuan;
5. Lifetime Benefit: Enjoy Whole Vehicle (including 3-Electric) Lifetime Warranty (wear-and-tear parts, special parts except); Only 666 Yuan to buy value 3,999 Yuan Lifetime Basic Maintenance Package, 1 time Basic Maintenance per year;
6. Traffic Benefit: First owner enjoys basic traffic lifetime free, entertainment traffic 3 years 5G free.

Additionally, Pre-sale period 1,000 Yuan deposit offsets 2,000 Yuan purchase price expansion benefit, extension deadline until August 31 24:00, giving users sufficient ordering window.

Current 100,000-level pure electric SUV market, many models exist entry-level range shrinkage, safety config reduction, high-end intelligence needs extra payment etc. pain points. Fengyun T7 with global R&D, global standards, global verification hardcore strength, put high-end configuration down to 100,000-level zone, achieve "Global Car, 100,000-Level Price, 200,000-Level Value". From city commuting, family camping to long-distance self-driving, Fengyun T7 puts "Steady Happiness" into every vehicle usage scenario, delivery upon launch, let global quality walk into thousands of ordinary families, guarding every segment of happy travel journey.

With the new energy market entering a phase of intensive product iteration, consumer expectations for a pure electric SUV have long exceeded mere parameters or a single price point. Whether range is stable, safety has redundancy, products can withstand long-term use, and whether intelligent experience truly serves daily life are becoming important considerations in purchase decisions. On August 26, Chery Fengyun brand's "Steady Happiness" new product launch event was held, and the globally-quality pure electric SUV Fengyun T7 officially launched. The new car offers three models: 600km Joy Edition, 600km Comfort Edition, and 600km Intelligent Edition, with an official guide price of 97,900 Yuan - 118,900 Yuan, and a priority trade-in price of 94,900 Yuan - 115,900 Yuan.

From a product positioning perspective, Fengyun T7 does not simply understand "global model" as an export model, but instead advances global standards to the product development stage. From R&D, design to verification, to adaptation for different market usage scenarios, a more complete development logic has become an important part of the Fengyun T7 product system. This also allowed it to form a relatively distinct product logic in the 100,000 RMB-level pure electric SUV market.

Starting from "Slow Work Makes Good Cars", Fengyun T7 Advances Global Standards

"Slow Work Makes Good Cars" is not just a simple product slogan; for Fengyun T7, it is more directly reflected in the development cycle and verification system.

According to launch event information, Fengyun T7 underwent a 3-year exclusive R&D cycle, relying on Chery's global 1+7+N R&D system and 10 global design centers, with over 100 international designers participating in the product creation. In the early development stage, the project completed 5,000+ global user surveys and conducted on-site visits to vehicle usage scenarios in 15 typical countries. Meanwhile, global regulations were researched 2 years in advance, and development followed the 2026 version E-NCAP five-star safety standards.

What truly determines a model's long-term performance also includes verification after R&D. Fengyun T7 invested 81 exclusive durability test vehicles, completing 1.45 million kilometers of specialized durability verification and 6 million kilometers of comprehensive vehicle road tests. Test coverage spans over 100 extreme road conditions globally and environments from -40°C to 55°C. From Nordic low temperatures and Middle East high temperatures to Southeast Asian rainy season wading and durability tests on different road surfaces, Fengyun T7 attempts to verify the vehicle's adaptability in different environments through more extensive real-world scenarios.

As of now, Fengyun T7 has completed 212 global regulation certifications and 80+ exclusive adaptations for overseas usage habits. The homologue model Lepas L6 has also entered markets such as South Africa and Thailand, and has landed in Indonesia, the European Union, the UK, and other markets starting from August.

For a pure electric SUV aimed at domestic consumers, this product development path means that its product standards are not built only around a single market, but consider different regions, environments, and usage habits from the very beginning.

From Range Equality to Safety Redundancy, Behind the Parameters is Long-term Usage Logic

In the 100,000 RMB-level pure electric SUV market, range is often one of the core indicators consumers focus on. The approach Fengyun T7 provides is quite direct: all three models are equipped with 65.05kWh Rhino batteries and uniformly provide CLTC 600km range, without creating differences between entry-level and high-spec models through different range versions.

According to launch event announcement information, Fengyun T7 actual test range can reach 681.6km, supporting 30%-80% fast charging in about 20 minutes; battery cycle life exceeds 2,500 times, and design service life can reach 15 years. Meanwhile, the entire series is equipped with dual-source wide temperature range heat pump air conditioning + high-voltage PTC, and through AGS intelligent grille and 14 low wind resistance optimization designs, wind resistance coefficient is controlled at 0.286Cd, and electricity consumption per 100km is 12.9kWh.

If range equality solves the selection problem between different versions, then safety redundancy corresponds more to the uncertainty in long-term vehicle use.

Fengyun T7 adopts a nine-cross-five-long cage-like rock body structure, high-strength steel accounts for 80%, and is equipped with Shotgun structure, dual-frame subframe + Pack crash beam, and 1088mm through-type roll-formed threshold reinforcement beam, dispersing collision impact through multiple force transmission paths. The entire series is equipped with standard 9 airbags, including far-end airbags, providing multi-directional protection for occupants.

Regarding battery safety, Fengyun T7 is equipped with a 6D Locking Armor 31-layer three-dimensional protection structure, possessing IP68 waterproof capability, side anti-compression capability reaching 2 times the national standard, and completing 1,008 hours salt spray corrosion test and national standard 1.5 times duration fire test. Beyond safety guarantees, the vehicle also launches dual safety bottom-line protection for power batteries and intelligent driving. If the power battery thermal runaway occurs due to its own reasons, a brand-new car of the same model will be compensated; in intelligent driving assistance scenario accidents, compensation up to 5 million can be made.

These configurations do not exist in isolation but together form a multi-layer safety system ranging from body, battery to intelligent driving assistance.

From "Global Aesthetics" to Real Scenes, Products Begin to Return to Daily Life

A car must ultimately return to the user's daily usage scenarios.

Fengyun T7 body dimensions are 4570×1852×1694mm, wheelbase 2700mm, interior space utilization rate reaches 84%, rear floor is completely flat. After the rear seats are folded down, it can form a 1955mm×1310mm completely flat large bed mode. Standard trunk volume is 450L, max extendable to 1550L. 9-layer cloud-sensing composite seats support heating and ventilation, multiple storage spaces, umbrella slots, multiple charging interfaces, and other designs further correspond to family travel, camping, and daily commuting scenarios.

From a design perspective, Fengyun T7 adopts design languages such as Wind-riding front face, Wind-blade headlights, Wind-sculpted satin body, and Skyline sunrise tailgate. It offers 6 car colors: Fiery Orange, Mountain Smoke Purple, Cloud Pink Beige, Flowing Light Silver, Green Bamboo Grey, and Ink Stone Black. Among them, Fiery Orange adopts Tri-coat three-layer luxury car coating technology.

Intelligent experience also unfolds around actual usage. Fengyun T7 Intelligent Edition is equipped with a 4nm process 8775 cabin-integrated chip, possessing 72TOPS NPU computing power, system response latency as low as 80ms, and equipped with a 15.6-inch 2.5K HD anti-glare screen. Lingxi Smart Cockpit 2.0 connects with Doubao large model, supporting full-scenario fuzzy voice interaction, and provides six whole vehicle scenario modes: Nap, Wake Up, Sentry, Baby, Pet, Camping.

At the assisted driving level, the Falcon 500 cabin-driving-parking integrated intelligent driving system is equipped with 22 high-precision sensors, including 3 millimeter-wave radars, 7 cameras, and 12 ultrasonic radars. It supports highway pilot assistance, 300+ scenario automatic parking, multi-floor intelligent parking, and 100-meter track reversing, allowing intelligent functions to be integrated more into frequent usage links such as parking and highways.

From Launch Price to Full-Cycle Rights, How Does Fengyun T7 Respond to User Expectations?

For this launch, Fengyun T7 not only brought an official guide price of 97,900 Yuan - 118,900 Yuan, but also gave a priority trade-in price of 94,900 Yuan - 115,900 Yuan. Targeting the first batch of users, the vehicle simultaneously launched limited-time purchase rights. The activity ends on September 30, and the advance booking period 1,000 Yuan deposit offsetting 2,000 Yuan purchase price inflation benefit is extended to August 31, 24:00.

Specific rights include free limited-time exclusive personalized car color worth 6,000 Yuan, 2-year 60,000 Yuan 0% interest or 5-year 100,000 Yuan 3-year interest-free finance plans, 3,000 Yuan/unit trade-in subsidy regardless of brand, and power battery and intelligent driving dual safety bottom-line protection. Meanwhile, providing whole vehicle lifetime warranty (including three-electric), 666 Yuan purchase 3,999 Yuan lifetime basic maintenance package, first owner base traffic lifetime free, entertainment traffic 3 years 5G free, etc., totaling eight benefits.

At the launch event, famous musician Wu Kequn served as Fengyun T7 "Happiness Experience Officer", and communicated with Chery Automobile Executive Vice President Li Xueyong around "Steady Happiness", while launching Fengyun T7 "Happiness Co-creation Plan". The first batch of foreign owners officially picking up cars also became an on-site footnote after Fengyun T7's global product path implementation.

Summary: From unified 600km range to global standard development, to multi-level protection covering the whole vehicle, three-electric system, and intelligent driving assistance, Fengyun T7 attempts to answer not just "what should a 100,000 RMB-level pure electric SUV be equipped with", but "at this price point, can the product still be made more solid".

When price competition gradually moves from simple number comparison to comprehensive product value competition, Fengyun T7 chooses long-termism as the starting point of product development, uses global standards as the verification scale, and then transforms technology into range, safety, space, and intelligent experience. Returning to the original question: Fengyun T7 launch, how does the 100,000 RMB-level pure electric SUV achieve global quality? The answer may lie within this complete system from R&D to verification, from product to service.

August 26, Chery Fengyun T7 officially announced its launch. The new car is positioned as a Global Quality Pure Electric SUV, offering three versions: 600 km Joy Edition, Comfort Edition, and Smart Edition. The launch MSRP ranges from 97,900 to 118,900 RMB, with a trade-in price from 94,900 to 115,900 RMB, achieving immediate delivery upon launch.

Fengyun T7 comes standard with a 65.05 kWh Rhino battery, CLTC range of 600 km, tested range reaching 681.6 km, 30%-80% fast charging takes only 20 minutes; All models feature a 178 kW high-power motor and dual-source wide temperature range heat pump AC + high-voltage PTC. The new car dimensions are 4570/1852/1694 mm, wheelbase 2700 mm, interior space utilization 84%, folding rear seats form a 1955 mm x 1310 mm flat large bed, trunk volume expandable up to 1550 L.

Safety-wise, Fengyun T7 was developed according to the 2026 E-NCAP 5-star standard, with 80% high-strength steel, equipped with the most 9 airbags in its class; The battery uses a 6D Lock Armor 31-layer protection structure, reaching IP68 waterproof rating, with side crush resistance of 200 kN. In terms of intelligence, the new car features a class-first 4 nm process 8775 cockpit-drive integrated chip, paired with Lingxi Smart Cockpit 2.0 and Doubao Large Model, relying on 22 high-precision sensors, supporting 300+ full-scenario automatic parking and highway navigation assistance.

Worth mentioning, Fengyun T7 is a "Global First, China Return" native global car: The same-source model Lepas L6 has already launched in Thailand and South Africa, next will land in EU, Australia/New Zealand and other markets; The whole vehicle has undergone 21-country real-car verification and 1.45 million km durability testing, adaptable to -40°C to 55°C extreme temperature ranges.

From now until September 30, ordering enjoys an 8-piece gift package, covering 6000 RMB personalized car color limited-time free, 2-year 60k 0-interest finance plan, 3000 RMB trade-in subsidy, whole-vehicle lifetime warranty, and power battery safety and assisted driving two essential protection benefits.

26 Ogos, Chery Fengyun "Kebahagiaan Yang Pasti" Pelancaran Produk Baharu Dimulakan Secara Mewah, SUV Elektrik Asal Berkualiti Global Fengyun T7 Rasmi Mendarat di Pasaran Dalam Negeri. Jumlah 600km Kebahagiaan, 600km Kenyamanan, 600km Kecerdasan 3 Versi Dilancarkan, Harga Panduan Pelancaran 97,900‑118,900 Yuan, Harga Promosi Tukar Ganti Permulaan 94,900‑115,900 Yuan, Mewujudkan Penghantaran Segera Selepas Pelancaran, Membawa Pilihan Baru Keluarga Dirangka Dengan Piawaian Global ke Pasaran SUV Elektrik Kelas 100,000 Yuan.

Pelancaran di Tempat, Seniman Muzik Terkenal Wu Kequn Berubah Menjadi "Pengalaman Kebahagiaan" Muncul Secara Mengejut, Bersama Chery Automobile Naib Presiden Eksekutif Li Xueyong Sekitar "Kebahagiaan Yang Pasti" Membuka Perbincangan Dalam. Kedua-duanya Gabungkan Skenario Perjalanan Keluarga Kontemporari, Baca Kekuatan Produk Fengyun T7 Membawa Kebahagiaan Perjalanan, Bersama Setuju "Kereta Baik Bina Dengan Sabar" Falsafah Pembuatan Jangka Panjang, Dan Bersetuju Membuka Rancangan "Kebahagiaan Berkongsi" Fengyun T7, Seru Pelbagai Pengguna Menemui Titik Kebahagiaan Dalam Kehidupan, Membenarkan Perjalanan Biasa Penuh Suhu.

Fengyun T7 Adalah Kereta Global Asal Dikembangkan Secara Positif, Bukan Model Domestik Ulangan Sederhana Dipasarkan Keluar. Chery Berturut-turut 23 Tahun Memimpin Eksport Kenderaan Pribadi Jenama China, Pengguna Global Pecah 20 Juta, Produk Dijual ke 130+ Pasaran Luar Negeri. Fengyun T7 Mengikut Piawaian Keselamatan 5 Bintang E-NCAP Edisi 2026 Dikembangkan, Bergantung Sistem Penyelidikan & Pembangunan Global 1+7+N, Melalui 3 Kitaran Penyelidikan, 81 Unit Kereta Ujian Ketahanan, 1.45 Juta Kilometer Ujian Ketahanan, Menamatkan 21 Negara Ujian Kereta Sebenar, Menutup -40°C~55°C Suhu Ekstrem, Sesuai 95% Jenis Jalan Global, Model Sekutu Lepas L6 Telah Dilancarkan Di Afrika Selatan, Thailand, Seterusnya Berturut Mendarat Pasaran Luar Negeri Indonesia, Eropah, Australia & New Zealand. BergantungLari Super, Cantik Global, Lebih Selamat, Bijak CemerlangEmpat Nilai Teras, Tambah Keselamatan Bercantum, Keselamatan Bateri, Hak Kewangan Jangkauan, Jimat Tenaga Seluruh, Prestasi Mengendalikan, Pengesahan Kerangan Sepenuh "Enam Tambahan" Kekuatan Kasar, Membawa Pengguna Mewujudkan Pengalaman Perjalanan Elektrik Selamat & Tepercaya.

Dalam Tahap Kekuatan Produk, Fengyun T7 Teruskan Hak Kewangan Jangkauan, Semua Model Bawa 65.05kWh Bateri Rhino, CLTC Jangkauan 600km, Jangkauan Ujian Mampu 681.6km, Mewujudkan Penandaan Palsu Terbalik; 30%-80% Cas Pantas Hanya 20 Minit, Masa Secawan Kopi Sedia Tambah Jangkauan Boleh. Semua Model Dilengkapi AGS Gril Pintar, Haba Dual Sumber Suhu Luas + PTC Bertekanan Tinggi, 178kW Motor Kuasa Tinggi. Badan Rintan Keluli Tinggi Peratus 80%, Dilengkapi 9 Beg Udara Unik Separa, Bateri Mempunyai Struktur 31 Lapis 6D Lock Armor, Tahan Mampuan Sisi 2 Kali Piawaian Kebangsaan. Cerdas方面, Dilengkapi Separa Pertama 4nm 8775 Chip Integrasi Kabin & Memandu, Lingxi Smart Cockpit 2.0 Masuk Model Besar Dou Bao, Mempunyai 300+ Parkir Auto Semua Situasi, Pemanduan Auto Lebuhraya Dan Fungsi, Gabungkan Kehidupan Keluarga Selesa, Selamat & Pintar.

Untuk Memuliakan Pelanggan Luas, Mulai Hari Ini Sehingga 30 September, Tempah Fengyun T7 Boleh Nikmati 8 Hak Pembelian Berat, Ikhlas Penuh:

1. Hadiah Warna Kereta: Nilai 6,000 Yuan Jingga Api Cerah, Ungu Asap Gunung Warna Kereta Terhad Masa Percuma;
2. Hadiah Kewangan: Boleh Pilih 2 Tahun 60,000 0 Faedah Atau 5 Tahun 100,000 3 Tahun Bebas Faedah Pelan Kewangan;
3. Hadiah Tukar Ganti: Tanpa Mengira Jenama, Boleh Nikmati 3,000 Yuan / Unit Pampasan Tukar Ganti;
4. Hadiah Jaminan: Jaminan Bawah Ganda, Bateri Daya Kerana Punca Sendiri Rosak, Bayaran Pampasan Model Sama Atau Tidak Kurang Dari Konfigurasi Kereta Baharu; Pembelian Dalam 1 Tahun, Parkir, Situasi Pemanduan Pintar Kerana Punca Sistem Bantu Pemanduan Cipta Kecederaan, Maksium Bayaran 5 Juta Yuan;
5. Hadiah Seumur Hidup: Nikmati Jaminan Seumur Hidup Kerana Lengkap (Termasuk Tiga Elektik) (Kecuali Suku Cadang Mudah Rosak & Benda Istimewa); Hanya 666 Yuan Boleh Membeli Nilai 3,999 Yuan Pakej Penyelenggaraan Asas Seumur Hidup, Setiap Tahun 1 Kali Penyelenggaraan Asas;
6. Hadiah Data: Pemilik Pertama Nikmati Data Asas Percuma Selamanya, Data Hiburan 3 Tahun 5G Percuma.

Tambahan, Tempoh Pra-Pembelian 1,000 Yuan Deposit Gantikan 2,000 Yuan Pembelian Wang Hadiah Melambung, Dibuat Akhir Sehingga 31 Ogos 24:00, Beri Pengguna Tempoh Tempahan Mencukupi.

Ketika Ini Pasaran SUV Elektrik Kelas 100,000 Yuan, Tidak Kerapu Model Terdapat Permulaan Jangkauan Mengecil, Konfigurasi Keselamatan Dikurangkan, Kecerdasan Canggih Perlu Bayaran Tambahan Etc. Fengyun T7 Dengan Penyelidikan Global, Piawaian Global, Pengesahan Global Kekuatan Kasar, Turunkan Konfigurasi Canggih Ke Julat Kelas 100,000, Lakukan "Kereta Global, Harga Kelas 100,000, Nilai Kelas 200,000". Dari Perjalanan Bandar, Perkhemahan Keluarga Sehingga Pemanduan Jauh, Fengyun T7 "Kebahagiaan Yang Pasti" Turun Ke Setiap Skenario Penggunaan Kereta, Pelancaran Mewujudkan Penghantaran, Membawa Berkualiti Global Masuk Ribu Keluarga Biasa, Menjaga Setiap Perjalanan Kebahagiaan.