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车型概览
BMW X3 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在花出去的钱是否换来每天会用到的便利。 近期围绕这款车的讨论包括「2026 BMW X3 30 xDrive M Sport Launched in Malaysia: 258 PS, Priced from RM358,800」，说明它在本地买家视野里仍有关注度。
价格落在 RM 325,800 - 358,800，买家可以先用它判断预算压力和同级定位。
购车价格指南
BMW X3 的购车预算可以先从 RM 325,800 - 358,800 开始衡量。这个数字真正影响的是月供、保险和现金流，而不只是展厅里的标价。
如果你在几个版本之间犹豫，可以把 2026 30 xDrive M Sport（RM 358,800）、2025 20 xDrive M Sport（RM 325,800） 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。
核心参数汇总
看 BMW X3 的核心规格，最重要是把数字翻译成生活里的感受。
0.9 kWh的电池容量，重点是能不能支撑一周通勤和周末出门。 258 Ps、400 N·m的输出，让高速并线和短距离超车更有底气。 自动变速箱 变速箱、四轮驱动布局 的设定，会影响起步顺滑度、湿地稳定感和长途巡航感。
优缺点分析
BMW X3 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：预算位置清楚，方便和同级车直接比较、动力输出能支撑高速和超车需求、空间和车身尺寸便于家庭买家预判实用性。
需要留意的是，需要先确认家里、公司或常去商场的充电条件。这些不是扣分项，而是下订前应该先想清楚的生活细节。
购车常见问题解答
购买 BMW X3 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。
这辆车适合谁？适合把花出去的钱是否换来每天会用到的便利放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？只要充电条件稳定，电动车的通勤体验通常更安静，也更容易控制日常能源成本。
竞品对比内容
把 BMW X3 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先用 RM 325,800 - 358,800 锁定预算圈、再看动力是否足够应付高速和满载、接着比较能源成本和补能便利、最后看空间是否适合家人和行李。
这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。
用车全周期指南
拥有 BMW X3 的关键，是先把充电安排想清楚。家充、公司充电或商场快充只要其中一项稳定，日常体验就会轻松很多。
如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。
车型概览
BMW M5 PHEV 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在乘坐空间、行李安排和家人舒适度。
价格落在 RM 1,200,800，买家可以先用它判断预算压力和同级定位。
购车价格指南
BMW M5 PHEV 的购车预算可以先从 RM 1,200,800 开始衡量。这个数字真正影响的是月供、保险和现金流，而不只是展厅里的标价。
如果你在几个版本之间犹豫，可以把 2025 M Model（RM 1,200,800） 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。
核心参数汇总
看 BMW M5 PHEV 的核心规格，最重要是把数字翻译成生活里的感受。
18.6 kWh的电池容量，重点是能不能支撑一周通勤和周末出门。 585 Ps、750 N·m的输出，让高速并线和短距离超车更有底气。 车长 5096 mm、车宽 1970 mm、车高 1510 mm、轴距 3006 mm，可以帮助你预判停车难度和后排乘坐空间。 自动变速箱 变速箱、四轮驱动布局 的设定，会影响起步顺滑度、湿地稳定感和长途巡航感。
优缺点分析
BMW M5 PHEV 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：预算位置清楚，方便和同级车直接比较、日常能源成本有明确参考、动力输出能支撑高速和超车需求。
需要留意的是，需要先确认家里、公司或常去商场的充电条件、市区停车和狭窄路段仍要看个人驾驶习惯。这些不是扣分项，而是下订前应该先想清楚的生活细节。
购车常见问题解答
购买 BMW M5 PHEV 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。
这辆车适合谁？适合把乘坐空间、行李安排和家人舒适度放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？1.6 L/100km 的油耗参考让通勤成本更容易预估。
竞品对比内容
把 BMW M5 PHEV 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先用 RM 1,200,800 锁定预算圈、再看动力是否足够应付高速和满载、接着比较能源成本和补能便利、最后看空间是否适合家人和行李。
这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。
用车全周期指南
拥有 BMW M5 PHEV 的关键，是先把充电安排想清楚。家充、公司充电或商场快充只要其中一项稳定，日常体验就会轻松很多。
如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。
车型概览
BMW M3 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在高速巡航、并线和超车信心。 近期围绕这款车的讨论包括「The Last Manual M3: 2027 BMW M3 CS Handschalter Bows Out with Pure RWD Glory」，说明它在本地买家视野里仍有关注度。
价格落在 RM 847,800，买家可以先用它判断预算压力和同级定位。
购车价格指南
BMW M3 的购车预算可以先从 RM 847,800 开始衡量。这个数字真正影响的是月供、保险和现金流，而不只是展厅里的标价。
如果你在几个版本之间犹豫，可以把 2025 M xDrive Competition（RM 847,800） 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。
核心参数汇总
看 BMW M3 的核心规格，最重要是把数字翻译成生活里的感受。
Twin-Turbocharged、6缸、2993 mL 排量的动力底子，适合拿来判断市区跟车和高速巡航是否轻松。 530 Ps、650 N·m的输出，真正意义在于满载、上坡和超车时不会太吃力。 车长 4801 mm、车宽 1903 mm、车高 1438 mm、轴距 2857 mm，可以帮助你预判停车难度和后排乘坐空间。 自动变速箱 变速箱、四轮驱动布局 的设定，会影响起步顺滑度、湿地稳定感和长途巡航感。
优缺点分析
BMW M3 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：预算位置清楚，方便和同级车直接比较、动力输出能支撑高速和超车需求、空间和车身尺寸便于家庭买家预判实用性。
需要留意的是，市区停车和狭窄路段仍要看个人驾驶习惯。这些不是扣分项，而是下订前应该先想清楚的生活细节。
购车常见问题解答
购买 BMW M3 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。
这辆车适合谁？适合把高速巡航、并线和超车信心放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？如果能源成本、停车便利和版本配置都符合你的生活节奏，它会比较容易相处。
竞品对比内容
把 BMW M3 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先用 RM 847,800 锁定预算圈、再看动力是否足够应付高速和满载、最后看空间是否适合家人和行李。
这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。
用车全周期指南
拥有 BMW M3 的重点，是确认保险、路税、保养和轮胎成本都在可接受范围内。买车不是一次付款结束，而是每天都要相处。
如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。
车型概览
Abarth 595 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在整体购车判断。
版本方面，Abarth 595 目前可围绕 2025 Standard 来比较。
购车价格指南
评估 Abarth 595 的购车预算时，建议先从版本定位和后续拥车成本下手。价格不是唯一重点，真正决定是否划算的是每天会不会用到那些配置。
如果你在几个版本之间犹豫，可以把 2025 Standard 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。
核心参数汇总
看 Abarth 595 的核心规格，最重要是把数字翻译成生活里的感受。
Abarth 595 的核心价值应回到日常场景判断：你要它负责通勤、家庭出行、长途，还是作为更有个性的选择。
优缺点分析
Abarth 595 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：车型定位清楚，适合先作为同级比较对象。
需要留意的是，最终取舍会落在版本配置、保险和长期保养成本。这些不是扣分项，而是下订前应该先想清楚的生活细节。
购车常见问题解答
购买 Abarth 595 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。
这辆车适合谁？适合把整体购车判断放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？如果能源成本、停车便利和版本配置都符合你的生活节奏，它会比较容易相处。
竞品对比内容
把 Abarth 595 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先从版本定位、品牌售后和日常用途开始比较。
这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。
用车全周期指南
拥有 Abarth 595 的重点，是确认保险、路税、保养和轮胎成本都在可接受范围内。买车不是一次付款结束，而是每天都要相处。
如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。
车型概览
Aeolus Yixuan 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在整体购车判断。
版本方面，Aeolus Yixuan 目前可围绕 2025 Standard 来比较。
购车价格指南
评估 Aeolus Yixuan 的购车预算时，建议先从版本定位和后续拥车成本下手。价格不是唯一重点，真正决定是否划算的是每天会不会用到那些配置。
如果你在几个版本之间犹豫，可以把 2025 Standard 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。
核心参数汇总
看 Aeolus Yixuan 的核心规格，最重要是把数字翻译成生活里的感受。
Aeolus Yixuan 的核心价值应回到日常场景判断：你要它负责通勤、家庭出行、长途，还是作为更有个性的选择。
优缺点分析
Aeolus Yixuan 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：车型定位清楚，适合先作为同级比较对象。
需要留意的是，最终取舍会落在版本配置、保险和长期保养成本。这些不是扣分项，而是下订前应该先想清楚的生活细节。
购车常见问题解答
购买 Aeolus Yixuan 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。
这辆车适合谁？适合把整体购车判断放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？如果能源成本、停车便利和版本配置都符合你的生活节奏，它会比较容易相处。
竞品对比内容
把 Aeolus Yixuan 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先从版本定位、品牌售后和日常用途开始比较。
这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。
用车全周期指南
拥有 Aeolus Yixuan 的重点，是确认保险、路税、保养和轮胎成本都在可接受范围内。买车不是一次付款结束，而是每天都要相处。
如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。
车型概览
Aston Martin Vanquish 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在版本之间的取舍。
版本方面，Aston Martin Vanquish 目前可围绕 2025 5.2T Volante、2025 5.2T Coupe 来比较。
购车价格指南
评估 Aston Martin Vanquish 的购车预算时，建议先从版本定位和后续拥车成本下手。价格不是唯一重点，真正决定是否划算的是每天会不会用到那些配置。
如果你在几个版本之间犹豫，可以把 2025 5.2T Volante、2025 5.2T Coupe 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。
核心参数汇总
看 Aston Martin Vanquish 的核心规格，最重要是把数字翻译成生活里的感受。
Twin-Turbocharged、12缸的动力底子，适合拿来判断市区跟车和高速巡航是否轻松。 835 Ps、1000 N·m的输出，真正意义在于满载、上坡和超车时不会太吃力。 车长 4850 mm、车宽 2044 mm、车高 1290 mm、轴距 2885 mm，可以帮助你预判停车难度和后排乘坐空间。 自动变速箱 变速箱、后轮驱动布局 的设定，会影响起步顺滑度、湿地稳定感和长途巡航感。
优缺点分析
Aston Martin Vanquish 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：动力输出能支撑高速和超车需求、空间和车身尺寸便于家庭买家预判实用性。
需要留意的是，市区停车和狭窄路段仍要看个人驾驶习惯。这些不是扣分项，而是下订前应该先想清楚的生活细节。
购车常见问题解答
购买 Aston Martin Vanquish 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。
这辆车适合谁？适合把版本之间的取舍放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？如果能源成本、停车便利和版本配置都符合你的生活节奏，它会比较容易相处。
竞品对比内容
把 Aston Martin Vanquish 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：再看动力是否足够应付高速和满载、最后看空间是否适合家人和行李。
这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。
用车全周期指南
拥有 Aston Martin Vanquish 的重点，是确认保险、路税、保养和轮胎成本都在可接受范围内。买车不是一次付款结束，而是每天都要相处。
如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。
车型概览
Audi Q8 Sportback e-tron 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在乘坐空间、行李安排和家人舒适度。
价格落在 RM 381,135 - 476,285，买家可以先用它判断预算压力和同级定位。
购车价格指南
Audi Q8 Sportback e-tron 的购车预算可以先从 RM 381,135 - 476,285 开始衡量。这个数字真正影响的是月供、保险和现金流，而不只是展厅里的标价。
如果你在几个版本之间犹豫，可以把 2025 55 quattro S line（RM 476,285）、2025 50 quattro Advanced（RM 381,135） 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。
核心参数汇总
看 Audi Q8 Sportback e-tron 的核心规格，最重要是把数字翻译成生活里的感受。
114 kWh的电池容量，重点是能不能支撑一周通勤和周末出门。 24.1 kWh/100km的耗电表现，会影响你多久需要补一次电。 300 kW、664 N·m的输出，让高速并线和短距离超车更有底气。 车长 4915 mm、车宽 1937 mm、车高 1619 mm、轴距 2928 mm，可以帮助你预判停车难度和后排乘坐空间。
优缺点分析
Audi Q8 Sportback e-tron 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：预算位置清楚，方便和同级车直接比较、日常能源成本有明确参考、动力输出能支撑高速和超车需求。
需要留意的是，需要先确认家里、公司或常去商场的充电条件、市区停车和狭窄路段仍要看个人驾驶习惯。这些不是扣分项，而是下订前应该先想清楚的生活细节。
购车常见问题解答
购买 Audi Q8 Sportback e-tron 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。
这辆车适合谁？适合把乘坐空间、行李安排和家人舒适度放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？只要充电条件稳定，电动车的通勤体验通常更安静，也更容易控制日常能源成本。
竞品对比内容
把 Audi Q8 Sportback e-tron 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先用 RM 381,135 - 476,285 锁定预算圈、再看动力是否足够应付高速和满载、接着比较能源成本和补能便利、最后看空间是否适合家人和行李。
这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。
用车全周期指南
拥有 Audi Q8 Sportback e-tron 的关键，是先把充电安排想清楚。家充、公司充电或商场快充只要其中一项稳定，日常体验就会轻松很多。
如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。
呢幾年，國產頭部車企紛紛展開出海之路，呢樣都令唔少國人消費者注意到「全球車」呢個標籤。眼睇落嚟，全球車唔再係簡單嘅出口標籤，研發之初就要遵循全球化高標準、適應全球多元氣候/路況、滿足全球多元審美等等。因此，喺品質呢塊，全球車型往往更具說服力。
（長安啟源全新 Q05）
今日，我哋聚焦兩款代表車型：長安啟源全新 Q05 同零跑 A10。長安啟源全新 Q05 央企背景，五月仲出海泰國，六月將進入烏茲別克斯坦，後續仲將遠銷南美、歐洲等，持續擴展海外版圖。零跑 A10 借助海外巨頭 Stellantis 集團遍布海外各國嘅銷售渠道，未來遠銷全球亦係板上釘釘嘅事。
（零跑 A10）
當預算上限喺 10 萬、鎖定全球車，長安啟源全新 Q05 506Max+（終端約 9.59 萬）同零跑 A10 505 激光雷達版（終端約 8.68 萬）都將進入備選名單。嗰揀選「全球家庭夥伴」時，點揀呢？下文，我哋就來傾下。
（長安啟源全新 Q05）
揀純電車，三電係避唔開嘅話題。由呢兩部車睇，佢哋都搭載咗 50+ 度電池，CLTC 純電續航分別做到 506km/505km，工作日通勤能 10 日半月一充，長途出遊都無乜續航焦慮。
（零跑 A10）
但我留意到，長安啟源全新 Q05 電池供應商係寧德時代，零跑 A10 係國軒高科/江蘇正力，並且零跑 A10 入門版本電池用咗風冷散熱；夏天散熱跟不上、充電效率降低唔講，安全餘量都有待提高。而長安啟源全新 Q05 全系標配寧德時代電芯，506km 續航版本用嘅係主流液冷技術，低配版本也用咗直冷技術，三電底子明顯更扎實。電池散熱同安全表現相對嚟講都比較領先，日常通勤、長途出行無論係高頻快充，都能帶嚟更安心嘅用車體驗。
（長安啟源全新 Q05）
（零跑 A10）
動力方面，兩部車均配備單馬達，長安啟源全新 Q05 最大動力輸出 120kW/190N·m，零跑 A10 最大動力輸出 90kW/150N·m，前者零百加速喺 8 秒級，後者喺 10 秒以外。同樣係市區中後段提速，零跑 A10 動力反應慢，而長安啟源全新 Q05 動力強勁更跟腳，超車變線亦更加游刃有餘。
（長安啟源全新 Q05）
（零跑 A10）
除咗行駛系統，乘坐品質同樣係關注重點。要講乘坐品質，就避唔開空間、配置嘅比較。長安啟源全新 Q05 係緊湊型 SUV，三圍分別係 4435*1855*1595mm，軸距 2735mm；零跑 A10 係小型 SUV，三圍分別係 4270*1810*1635mm，軸距 2605mm。
（長安啟源全新 Q05）
（零跑 A10）
車型級別同尺寸嘅差異，亦直觀反映咗喺體驗差異。同樣係身高 1 米 75 嘅試乘員，將前排調至駕駛坐姿，坐入零跑 A10 後排時，大概能有一拳多腿部空間；坐入長安啟源全新 Q05 後排，則有超兩拳腿部空間，包括頭部空間嘅空間亦更加分。如果係週末三五好友同行，或組織家庭出遊活動時，更寬敞嘅後排，通常能讓同行人員得到更舒適嘅久坐體驗同空間舒展。由呢點嚟睇，零跑 A10 並唔及長安啟源全新 Q05。
（長安啟源全新 Q05）
（零跑 A10）
並且，長安啟源全新 Q05 後排靠背能調節角度，配有後排杯架、中央扶手、空調出風口等配置。而上述功能喺零跑 A10 後排，都無法實現。所以，如果你係後排剛需群體，建議試駕下帶埋家人，多感受下兩部車後排體驗嘅差異。
（長安啟源全新 Q05）
（零跑 A10）
再從前排配置供應嚟睇，長安啟源全新 Q05 集成咗電動調節/加熱/通風/按摩、副駕腳托配置，零跑 A10 只有主駕電動調節、前排加熱。同樣係工作日車內午休，長安啟源全新 Q05 業主能喺副駕享受帶腳托支撐嘅按摩椅，座椅通風喺夏季通勤亦能派上用場。但倘若缺乏按摩躺椅、座椅通風嘅零跑 A10 業主，無論夏天通勤還是午休小憩，體驗感都得大打折扣。
（長安啟源全新 Q05）
（零跑 A10）
最後，再回到「10 萬預算上限」原点。唔難看出，長安啟源全新 Q05 價格雖略高，但提供咗更成熟，亦更具品質說服力嘅出行方案。由續航、頂級電池供應商同動力，到寬敞空間、舒適配置供應，其綜合實力均優於零跑 A10，更能夠讓用戶喺每一次嘅出行中都感受到踏實與品質。因此，如果喺長安啟源全新 Q05 同零跑 A10 之間糾結，本人認為，長安啟源全新 Q05 會係更合適嘅選擇。
A friend of mine posted a Moments update during the Dragon Boat Festival. After waiting for several months, she finally picked up her Stelato Z7. As a fashion influencer, she did not focus on displaying the vehicle's exterior but instead shared her relaxed experience of highway cruising using intelligent driving, remarking, "Technology indeed changes life, intelligent driving drives better than me." Stelato precisely understands this type of young user; they value vehicle appearance and pursue personal labels with a tech feel.
On the eve of the Dragon Boat Festival, SAIC Audi E7X received the OEKO-TEX Global First Whole Vehicle Cabin Contact Material Safety and Environmental Protection Certification, with all key indicators in the cabin reaching infant contact standards. Audi also understands its customer base needs well: buyers of Audis are mostly elites who particularly value authority certifications and are willing to pay for high-quality environmental materials.
Two new cars, two differentiated value expressions. Behind this is SAIC's core user philosophy of "Knowing Cars Better, Knowing You Even Better". Just like at the SAIC Global 100 Millionth Vehicle Delivery Ceremony, lenses and focus were not pointed at enterprise management, but rather car owners were placed in the center stage position.
Taking a close look at the varied users in this delivery ceremony, one can understand SAIC's brand-new vehicle manufacturing logic: abandoning the traditional idea of "build first, find customers later", and shifting to a new development path of first deeply digging real needs of different groups and then customizing products accordingly.
Hand in hand with ecosystem partners:
Break out of bulk procurement mindset
Become brand partners walking side by side
At the SAIC Global 100 Millionth User Delivery Ceremony, an IM LS9 Hyper model was delivered to Momenta CEO Cao Xudong. This was not an ordinary new car delivery. Since the brand's inception, both parties have partnered to deepen high-order intelligent driving technology. This new car leads the production of a full line control steering chassis, equipped with a NVIDIA Thor chip, and also has L3 autonomous driving capability hardware pre-installed. Delivering a cutting-edge model to a technical partner is essentially about letting cutting-edge technology land in practice first, growing together through collaborative polishing.
Hua Jing S was jointly developed by SAIC-GM-Wuling and Huawei. The entire vehicle is equipped with the full Huawei Qiankun Intelligent Driving system. The body is made of 2000MPa Nuclear Submarine Grade High-Strength Steel, ensuring robust safety. Geta APP founder Luo Zhenyu chose it as an all-round travel vehicle for his multi-child family and as an enterprise manager; former national football team player Yang Chen preferred the Volkswagen ID. ERA 9X. Its German solid chassis paired with a 1651 kilometers ultra-long extended range, easily handles both business travel and family commuting scenarios.
In the commercial vehicle sector, SAIC Maxus, Yuejin, Hongyan, IVECO, and Sunwin form a complete transport matrix, serving industrial partners across industries. DHL Singapore Senior Vice President selected the Maxus eDeliver 5 pure electric light van to adapt to urban cross-border package high-density delivery scenarios; Dishangtie bulk purchased over 10,000 Yuejin Dan T1 pure electric light trucks to build a national urban distribution logistics network; Shanxi engineering enterprises concentrated on purchasing Hongyan New Energy Heavy Trucks to calmly handle complex working conditions such as mountain muck and construction material heavy loads; Shanghai Jiading Bus introduced the Sunwin 10 Series pure electric bus to help city public transport move towards low-carbon transition.
These cooperation orders have long departed from the traditional cooperation model of "pure bulk selling cars". SAIC deeply cuts into industrial chain scenarios, precisely insight partners' transport capacity shortcomings and usage needs, customizing exclusive vehicles on demand, transforming from an automobile supplier to a deeply bound brand partner.
Targeting young people:
Break out of fixed car model labels
Match diverse life identities
In the past, many car manufacturers built vehicles for young groups, and the thinking mostly stayed on the surface: installing large screens, tuning sporty suspensions, pairing eye-catching paint, using "Sport Edition" and "Family Edition" to simply divide groups. SAIC chooses to deeply insight contemporary young people's real concerns and core appeals, building exclusive vehicles around their life scenarios and identity labels.
Young car owners who are parents care most about interior health. Audi E7X and Buick Zhijing E7 directly address the "New Car Odor" pain point for family vehicles, using materials certified by authoritative bodies to create Mother and Baby Grade healthy cabins, strictly controlling harmful gas volatilization from the raw material source.With the development intention based on children's growth needs, Buick Zhijing E7 delivered 7,668 new cars in its first full delivery month, ranking first in sales for joint venture brand new energy vehicles and plug-in hybrid mid-size SUVs.
Trendy youth seeking self-expression desire exclusive personality. Stelato Z7 and Z7T create two body shapes: Coupe and Shooting Brake, while the entire vehicle is equipped with Huawei Intelligent Driving. This vehicle has clear goals: not becoming an all-round "National Car", precisely targeting groups willing to highlight personal style. The vehicle equipped with Nano Water Ion Health Air Conditioning is a finishing touch configuration, focusing on "Health and Beauty", continuously releasing nano moisture ions to replenish moisture for skin and hair, effectively improving skin tightness and hair dryness caused by direct blowing from air conditioning, attracting a large number of young female users.According to understanding, the average age of Stelato Z7 and Z7T users is under 30, and female owners account for almost half.
Young people striving overseas and rooted in rural work value practical attributes more. MG4 EV Urban landed in the London market, UK. 416 kilometers WLTP range paired with extra-large storage space, perfectly adapts to overseas intern doctors' daily commuting and travel commuting needs; Wuling Rongguang Pure Electric priced at 69,800 Yuan, has a 4.3 cubic meters large capacity cargo hold, becoming a capable helper for Post-85 Village Party Secretaries to carry out public welfare meal delivery and rural freight.Contemporary young people have diverse faces, SAIC builds adapted travel partners for every life appearance.
Rewarding loyal users:
Beyond repurchase benefits
Companion every journey in life
In SAIC's huge user group, there is a group of loyal fans accompanying for over 10 years. Their choice has long gone beyond single car purchase transactions, becoming a long-lasting bond with the brand.
An older Roewe 750 owner, years of trust extended to the next generation; his son-in-law bought the new Roewe M7 Black Horse Edition. The vehicle is equipped with a DMH 6.0 Super Hybrid System, achieving a 2050 kilometers ultra-long range. The official also sends trade-in subsidies and exclusive kits simultaneously for older owners. This is no longer a simple "trade-in", but one car connecting two generations, staging a family relay of brand reputation.
There is a Cadillac Senior Collector who spent 30 years collecting the brand's full vehicle line, from classic fuel car DeVille to the all-electric flagship Kewei De. Vehicles are linked together to form the brand iteration process, also becoming an important chapter in personal collection stories. A couple studying abroad in the UK became partners with the MG brand locally; after returning home, they chose the MG4 Semi-Solid State Battery Edition again, letting British sentiment continue. A family who likes singers deeply cultivated the Buick brand for years, upgrading from the classic GL8 to the new Zhijing Shijia MPV, completing mutual efforts with idol endorsement in travel companionship.
For loyal users accompanying for years, there is no need to be repeatedly imparted "how excellent the product is"; they look forward more to the brand being able to read their life stage changes, preparing adapted vehicles for new needs in advance. What SAIC does is to follow users' steps closely, achieving "Wherever you go, I have an adapted car".
Production and sales breakthrough 100 million units is the fruit of labor from SAIC deeply cultivating the market for many years, but not the end of development. What truly pushes SAIC to today is the thorough shift in thinking: no longer worrying about "how many units one car model can sell", but always thinking "what kind of car a group of people really needs".
From new fathers valuing cabin health to senior car fans accompanying the brand for decades, from industry partners joining forces on technology to logistics and transport enterprises with layout nationwide and even overseas... When car manufacturers put down "Vehicle-Centric" and insist on "People-Oriented" to polish products and layout systems, this 100 Million Milestone possesses deep value beyond the numbers itself.
Before the MONA M03, few new EV startups would label 100,000-level family sedans with tags like "Intelligent Driving" and "Technology".
But XPeng dares to, and it was hugely successful.
Now, XPeng has applied the same formula to an SUV shell — MONA L03 officially debuted.
Besides pure electric, it also adds an extended-range version for the first time. The pricing will likely fall in the 150,000-level sales bracket, which we reported in detail earlier.
Can L03 replicate the M03's hit myth? The editorial team split into pro and con sides, launching an intense debate.
Pro Side
Intelligent Driving Group — Wang Jie
Among electric cars in the 100,000-150,000 range, currently L03's biggest rivals are BYD, Leapmotor, and Geely.
In terms of looks, XPeng MONA's youth tag is firmly established. The M03 facelift introduced new spring/summer colors like Avocado, which received good market feedback.
From some leak info, L03 also has very rich Dopamine colors available, plus the iconic T-shaped headlights, etc. The whole car is quite personalized.
For young people: Controversy is okay, but mediocrity is not allowed.
In terms of intelligence, XPeng MONA comes standard with city-assisted driving. Combined with campus memory functions, it can go spot-to-spot. At this price point, it's hard to find a second home.
Geely's SUVs in this price segment mainly feature highway pilot; BYD's SUVs at the same price point cost 12,000 extra to option for city pilot; Leapmotor has spot-to-spot functions, but city pilot is still developing, and available regions are expanding.
Young people generally accept intelligent functions more. If there's a hard requirement for city pilot, XPeng MONA L03 is already holding the winning hand.
Regarding space, domestic cars are doing quite well now. The rest mainly depends on everyone's preference for various brands.
Xiaohongshu Operations — Chen Yuzhu
There doesn't seem to be any reason not to sell well.
L03 just debuted, and on Xiaohongshu there are already quite a few discussion posts. Most people think this car will have higher buzz than the GX, and the design looks better than Leapmotor at the same price point.
Of course, most is just urging the launch.
This is XPeng's "asymmetric competition" ace card. 150,000-level pricing. Essentially, this car uses XPeng's 200,000-level product standards to fight 150,000 competitors.
Young users value appearance and intelligence more than most people imagine. XPeng has clear advantages in these two points.
Powertrain Group — Shi Jinming
Currently, MONA M03 is already XPeng's absolute sales pillar. Monthly deliveries consistently break 10,000, accounting for a very high proportion within the brand.
Demo consumers prefer SUVs over sedans much more. Given M03 has built a solid foundation, launching an SUV model L03 on the same platform smoothly amplifies the audience, with a very broad prospect.
In terms of pricing, referencing MONA M03 (starting from 119,800) and G6 (starting from 176,900) positioning, L03 will likely precisely fit the 150,000 to 200,000 sales bracket.
More importantly, M03's hot sales have allowed XPeng to fully understand the real needs of this level of user. Car manufacturing experience is sufficient.
For example, energy consumption. We previously compared M03 and Tesla Model 3 directly on the high-speed ring. The powertrain efficiency even had a slight advantage. This shows XPeng's foundation is very solid — cheap price, but performance not compromised.
L03 on the same platform can almost certainly inherit this advantage. Range and energy consumption performance will likely still be in the first tier of the same class.
So overall, L03 is like putting an SUV shell that Chinese people are more willing to buy on MONA M03's success formula, locking the price in the interval where sales are highest. I am optimistic about it becoming XPeng's next sales ace.
Powertrain Group — Zhang Xianglong
L03 has two versions: pure electric and extended range. Pure electric version 56/69 kWh battery, 550-650km range, consistent with M03's strategy.
But the extended-range version has 1.5L range extender + 183kW motor, WLTC pure electric range max 257km. Enough to charge once a week for daily commute.
Previously M03 only had pure electric, which would keep many users who only have one car at home and occasionally need long-distance travel outside the door. But L03's extended-range version incorporates this part of users into the range.
Moreover, in the sub-segment L03 is located in, extended-range/hybrid will be the market's main selling models.
Because for many third and fourth-tier cities, for users who only have one car at home, extended range is a hard requirement to some extent. This way they can experience new energy intelligence without range anxiety. Family's first car is more considering SUV.
But in the 150,000-level extended-range SUV sub-segment, there is no absolute king yet. Compared with competitors like BYD Song PLUS DM-i, Leapmotor C10 and C11, Deepal S07, XPeng's intelligent driving is an absolute advantage.
If L03 extended-range version pricing is around 150,000, for users who don't have such determination to choose pure electric, MONA series reputation plus XPeng's intelligent driving, L03 is likely to become the first choice for extended-range SUVs at this price point.
Overseas Operations — Liu Xiao
From a global perspective, M03 has already opened the global market for XPeng. Middle East, Africa, Germany, Thailand, etc. all have M03 presence.
On overseas platforms, many people want to understand this Chinese "Model 3".
And XPeng's overseas plan is also very mature. He Xiaopeng also stated that this year more and more cars will be sent overseas.
And borrowing the overseas user reputation and market heat accumulated by M03, L03 does not need to start from zero. Can quickly copy the hit path. Some overseas users even think MONA L03 is better than Porsche, Polestar.
Con Side
Intelligent Driving Group — Zhang Tinghao
MONA L03 might sell well, but I don't think after entering the steady sales period, it can become a hit like M03.
Sedans and SUVs have very different expectations given by people. Sedans need to be pretty and easy to drive. SUVs naturally bind more with practicality.
L03 itself dimensions are less than 4.7m. Also adopts a large sloping roof shape. This limits L03's seating and loading space. Might filter out some family users who need larger space.
Additionally, referencing MONA's brand positioning, L03's price likely falls in the 150,000 range. For SUVs at this price point, BYD, Leapmotor, Geely Galaxy, Deepal, etc. brand series many models are volume and full, L03 does not occupy volume advantage.
L03 did not take the proven hit route. In the current competitive situation, L03 wants to take a sharp path to win a unique achievement, challenge difficulty is a bit high.
Cockpit Group — Yuan Mingqing
From a personal perspective, XPeng MONA L03 in the 150,000 market core advantages focus on intelligence and appearance.
For young users with only commuting/shuttling needs, although BYD, Geely, Chery etc. competitors are relatively conservative in design language, lack appeal, but L03's coupe styling and tech sense also seem to be lacking.
The direct cost brought by coupe styling is the compression of rear headroom.
For users with family travel needs, this point may become an important decision barrier. L03's product positioning naturally leans towards young singles or couples, rather than multi-person families. This itself limits its audience width.
The most critical factor should be price-performance ratio.
M03 becoming a hit, core lies in cross-level configuration and people-friendly price.
If L03 cannot continue this strategy in pricing, it should be hard to move consumers in the 150,000 market who are highly price-sensitive. After all, BYDs space, range, and brand perception are no less, and price is more aggressive.
Overall, I think L03 has certain product highlights, but replicating M03's hit myth is not easy.
New Car Team — Xu Yunwei
L03's biggest problem lies in whether it can bring out things that "others don't have but I do" in the same class market.
In design, it continues M03's family language verified by the market. But comparatively, L03's rear end layering is stronger.
At the same time providing color-match brake calipers, little duck tail spoiler, and various wheel styles optional. Overall looks more sporty.
In terms of power, L03 will likely abandon the front-mounted motor layout on M03, adjusting the drive motor to the rear axle.
For pure electric versions, there is even a chance to unlock a front trunk.
If simply "lifting up and enlarging" M03, then L03 at most is just an SUV version M03. Solves more space level issues, especially rear headroom improvement.
When MONA M03 launched in 2024, facing 100,000 pure electric sedan market still a blue ocean;
And today's 100,000 SUV market, long ago rolled into a red ocean. Space increasing is certainly important, but relying on space alone obviously insufficient to form differentiated competitiveness.
Therefore for L03, extended range system, space utilization, AI on-board perhaps are truly places worth paying attention to.
Nissan has officially launched the all-new Nissan Kicks in Japan. Unlike the crossover launched in the Thai market which is a heavily facelifted first-generation model, this Japan Domestic Market (JDM) model is the second-generation all-new product that has already debuted in North America.
This design may have been made considering the North American market demand; Nissan pointed out that the new car's design inspiration comes from an American football helmet.
Borrowing Nissan Serena's bold design language, the second-generation Nissan Kicks significantly replaced the brand's signature V-Motion grille with a more modern, boxy, and rugged aesthetic style.
At the front, the front fascia features daytime running lights directly integrated into the horizontal grille bars. At the rear, the profile is defined by upright, geometric lines and unique taillights, which contrasts sharply with the softer, rounder lines of the first-generation model.
Stepping into the cabin, the second-generation Nissan Kicks interior is equipped with a 12.3-inch dual-screen display and features an infotainment system with built-in Google services. The brand's famous zero-gravity seats are now available not only for the front row but also extended to the outer rear seats. To perfect the cabin experience, the dashboard, center console, and door panels are wrapped in soft-touch materials such as synthetic leather and fabric.
Under the hood, the all-new Japanese-spec Kicks is equipped for the first time with the brand's third-generation e-POWER powertrain. A 1.4-liter naturally aspirated three-cylinder engine serves solely as a generator to charge the battery and power the front-mounted drive motor, which delivers a maximum output of 143hp and a peak torque of 315Nm.
For comparison, the front drive motor equipped in the previous Nissan Kicks e-POWER powertrain could only produce 129hp and 280Nm of torque. Paired with it is a 1.2-liter naturally aspirated three-cylinder engine (82hp/103Nm), which also serves solely as a generator to charge the onboard 2.06kWh battery.
In addition, the new car also offers a model option equipped with the e-4ORCE all-wheel drive system. This version adds an extra drive motor to the rear axle, capable of outputting 68hp and 140Nm of torque.
All Nissan Kicks in the Japanese market come standard with an upgraded ProPILOT driver assistance suite. The Intelligent Around View Monitor now features a front wide-angle view, Invisible Hood view-through function, and 3D view function. To enhance side-rear safety, Nissan has also introduced functions such as Enhanced Intelligent Emergency Braking, Intelligent Blind Spot Intervention, Blind Spot Warning, and Rear Cross Traffic Alert.
Seratus juta unit kenderaan yang disambung dari hujung ke hujung berapa panjangnya? Dengan panjang kenderaan 4.5 meter, ia cukup untuk mengelilingi bumi 11 pusingan, jika kira model yang lebih panjang, paling tinggi boleh mencapai 12 pusingan — ini adalah jalan yang telah dilalui oleh Kumpulan SAIC selama lebih daripada 70 tahun kebelakangan ini, juga merupakan jarak yang dikongsi bersama 100 juta pengguna.
Jalan ini, pasti bukan jalan yang rata. Pada permulaan tahun 1955, siapa yang pernah menyangka akan ada penghantaran sebanyak 100 juta kali? Tetapi dalam 70 tahun lebih, SAIC telah di setiap belokan, mengubah setiap keraguan menjadi keyakinan, menuangkan setiap cabaran menjadi keinsafan — sama seperti lirik dalam "Kebahagiaan Kecil" yang berkata "Jika memang jalan, pasti ada belokan, pemandangan mana pun cantik".
Sedangkan sampai ke hari ini, berdiri di puncak tangga seratus juta unit, di hadapan adalah kawasan air dalam era pintar dan elektrik, adalah catur baharu persaingan global, SAIC tidak berhenti melihat ke belakang, sebaliknya menghulurkan tangan untuk meraih kejauhan yang lebih jauh — seperti yang dinyanyikan dalam "Esok Akan Lebih Baik", "Nyanyikan semangat anda, hulurkan tangan anda".
Pada awal musim panas 2026, Ruang Tamu Dunia di Bund Utara Shanghai, angin sungai membawa kehangatan lembap. "Kumpulan Vokal Hortensia Kecil" yang terdiri daripada kanak-kanak berdiri pada tangga yang berperingkat, suara kanak-kanak jernih mula menyanyikan kelancaran "Kebahagiaan Kecil", kemudian beralih kepada keindahan "Esok Akan Lebih Baik". Dalam nyanyian itu, sebuah IM LS9 Hyper perlahan-lancar naik ke pentas, kunci diserahkan kepada pengguna pertama yang ke-100 juta di SAIC — CEO Momenta, Cao Xudong. SAIC telah menjadi kumpulan automotif pertama dalam sejarah industri automotif China untuk mencapai pencapaian penting ini.
Memilih kedua-dua lagu ini, seolah-olah adalah kesepakatan tidak sengaja. "Kebahagiaan Kecil" menceritakan tentang menjadikan hari biasa menjadi puisi, menganggap kegoncangan di jalan sebagai pemandangan — bukankah ini adalah gambaran 70 tahun SAIC dari Phoenix buatan tangan hingga kerjasama kongsi, dari inovasi sendiri hingga peralihan pintar elektrik? Setiap langkah tidak mudah, tetapi setiap langkah berjalan dengan tenang dan hati yang tenang. "Esok Akan Lebih Baik" menceritakan kekuatan ke hadapan, keberanian mengadunkan tidak diketahui dengan tangan dihulurkan — bukankah ini yang sedang dilakukan SAIC pada masa ini? Berpindah dari pengeluar tradisional ke syarikat teknologi ekologi, dari China ke 170 negara dan wilayah di seluruh dunia, 100 juta unit bukanlah hujung, tetapi permulaan baharu untuk perjalanan seterusnya.
Sebelum lagu berhenti, di London, doktor latihan Natalia Nobes juga menerima kunci MG4 EV Urban, secara rasmi menjadi pemilik kereta ke-100,000,001 kumpulan SAIC. Kereta MGB klasik kakeknya adalah merah paling cemerlang dalam ingatan kanak-kanaknya, kini dia akhirnya memegang sterengnya sendiri.
Pada hari yang sama, cerita serupa terus berlaku di seluruh dunia. Di Jakarta, Indonesia, pelakon bola sepak ternama Egy Maulana Vikri secara rasmi menjadi pemilik Wuling Eksion; di Pusat Kawasan Maju Rantaian Bekalan DHL di Singapura, Naib Presiden Senior Herbert Vongpusanachai menerima kunci Maxus eDeliver 5 — dari Anting ke Liuzhou, dari Lantian ke Taiyuan, dari Nanjing ke Shanghai, cahaya serahan menyala serentak di puluhan bandar di seluruh dunia.
Setiap pusingan kunci adalah gema sebenar "Kebahagiaan Kecil Setengah Sedikit" dalam kehidupan orang biasa, dan setiap perjalanan keluar, dalam "Membangunkan Jiwa yang Tertidur", membawa hari yang lebih baik ke lebih banyak sudut.
Seterusnya Memimpin Industri Automotif China
Menurut data jualan terkini yang dikeluarkan oleh Kumpulan SAIC, pada Mei Kumpulan SAIC mencapai jualan keseluruhan 349,000 unit, daripada Januari hingga Mei jualan kumpulannya mencapai 1,651,000 unit.
Sebagai perbandingan, pada 5 bulan pertama tahun ini, jualan kumpulan BYD mencapai 1,405,000 unit; jualan kumpulan Geely mencapai 1,182,200 unit.
Kumpulan SAIC terus memimpin industri automotif China.
Dibandingkan dengan kenaikan jumlah jualan, prestasi Kumpulan SAIC di pelbagai segmen pasaran lebih menarik perhatian: Pada Mei tahun ini, jualan jenama sendiri SAIC mencapai 263,000 unit, meningkat 14.7% tahun ke tahun; pada 5 bulan pertama tahun ini, jualan kumputlan jenama sendiri SAIC mencapai 1,173,000 unit, meningkat 8.6% tahun ke tahun.
Yang lebih menarik untuk disebutkan, peratusan jualan jenama sendiri dalam Kumpulan SAIC sedang meningkat dengan cepat, data menunjukkan, daripada Januari hingga Mei, peratusan jualan jenama sendiri SAIC mencapai 71.1%, meningkat 7 peratusan berbanding tahun lalu, sejarah kumpulan automotif besar yang bergantung pada jenama kongsi sedang ditulis semula.
Dalam jenama sendiri yang berkembang maju, prestasi Maxus dan SAIC Passenger Vehicles paling menonjol: Pada Mei Maxus menjual 26,000 unit, meningkat 43.7% tahun ke tahun, daripada Januari hingga Mei jualan kumpulannya mencapai 109,000 unit, meningkat 24.4%; SAIC Passenger Vehicles menjual 100,000 unit pada Mei, meningkat 37.7% tahun ke tahun, daripada Januari hingga Mei jualan kumpulannya mencapai 434,000 unit, meningkat 42.5%.
Sementara jenama sendiri meningkat, kenderaan elektrik baharu juga menghadapi "peningkatan serentak": Pada Mei tahun ini, jualan kenderaan elektrik baharu SAIC mencapai 182,000 unit, meningkat 46.5% tahun ke tahun; daripada Januari hingga Mei jualan kumpulannya mencapai 595,000 unit, meningkat 13.2% tahun ke tahun.
Diantaranya, IM Motors jualan kumputlan daripada Januari hingga Mei mencapai 32,000 unit, meningkat 114.6% tahun ke tahun; SAIC Passenger Vehicles jualan kenderaan elektrik baharu kumpulannya mencapai 174,000 unit, meningkat 195% tahun ke tahun; Maxus jualan kenderaan elektrik baharu kumpulannya mencapai 34,000 unit, meningkat 63.3% tahun ke tahun; SAIC General Motors Wuling jualan kenderaan elektrik baharu kumpulannya mencapai 255,000 unit.
Selain daripada prestasi jualan kenderaan elektrik baharu jenama sendiri yang menonjol, kenderaan elektrik baharu kongsi mula berusaha untuk meningkat ke atas. Pada Mei jualan kenderaan elektrik baharu SAIC General Motors mencapai 13,000 unit, meningkat 75% tahun ke tahun, model baharu di bawahnya Zhijing E7 pada bulan pertama penjenamaan mencapai prestasi serahan pecah 10,000 unit. Cerita yang sama juga berlaku di SAIC Volkswagen, pada Mei jualan kenderaan elektrik baharu SAIC Volkswagen hampir 10,000 unit, meningkat 34.3% tahun ke tahun; ID.ERA 9X yang baru-baru ini dilancarkan jualan kumpulannya melebihi 7,000 unit.
Dalam latar belakang tekanan di pasaran domestik dan gelombang masuk China ke pasaran luaran, SAIC yang kuat di eksport masih menonjol. Data menunjukkan, pada 5 bulan pertama tahun ini, daripada Januari hingga Mei tahun ini, jualan kumputlan pasaran luaran SAIC mencapai 589,000 unit, meningkat 45.9% tahun ke tahun.
Pasaran penjualan luaran terbesar SAIC adalah Eropah, pada 5 bulan pertama tahun ini, MG di pasaran Eropah mencapai jualan kumputlan 150,000 unit, meningkat 20%, terus mengukuhkan kerusi "Juara Jualan Jenama China di Eropah".
Memahami Kereta, Lebih Memahami Pengguna
Sebab-sebabnya mampu memimpin industri automotif China adalah kerana SAIC sangat memahami pengguna.
Pada 28 Mei 2026, Kumpulan SAIC menyambut penghantaran model pertama ke-100 juta di seluruh dunia, ini adalah peristiwa penting dalam pembangunan industri automotif China, juga persembahan terbaik kekuatan Kumpulan SAIC.
Sejak tahun 1955, syarikat pembuatan aksesori enjin pembakaran dalam Shanghai ditubuhkan, industri automotif Shanghai dimulakan secara rasmi, pada tahun 1958, kereta "Jenama Phoenix" pertama keluar, mencapahi "pecahan sifar" pembuatan kereta Shanghai. Pada tahun 1983, Santana rakitan manual pertama keluar, SAIC secara rasmi memulakan jalan kerjasama kongsi.
Seterusnya, SAIC pada tahun 1997 mengasaskan SAIC General Motors (kini SAIC General Motors), dan membina secara serentak pusat reka bentuk dan R&D profesional kongsi pertama di China, menyumbang tenaga besar untuk pemupukan bakat automotif China. Pada tahun 2006 jenama sendiri Roewe dilancarkan, pada tahun 2016 mengilangkan kereta internet pertama di dunia Roewe RX5; pada tahun 2020 jenama elektrik pintar premium IM Motors ditubuhkan, melancarkan secara penuh ke era pintar elektrik.
Dari tiada ke ada, dari ada ke baik, Kumpulan SAIC bukan sahaja saksi langsung pembangunan industri automotif China, tetapi juga penggerak yang kuat — setiap langkah seperti lirik lagu yang mengatakan "Jika memang jalan, pasti ada belokan", tetapi SAIC di setiap belokan berpusing dengan tenang, menjadikan setiap sudut pemandangan.
Dan setiap pembangunan di dalamnya adalah tindak balas terbaik kepada keperluan pengguna. Suhu teknologi, akhirnya jatuh ke setiap hari pengguna. Harga hanya lebih 60,000 yuan Roewe i6 semua siri lazim cip 8155 dan Model Besar Doubao, Huajing S semua siri memuatkan Huawei Qiankun Intelligent Driving Pro, Shangjie Z7 siri dilengkapi ADS 4.1 dan LiDAR 896 garisan — menjadikan setiap komuter kurang kecerdasan, setiap parkir menambah keinsafan, ini adalah nota kaki paling kasar "Memahami Kereta Lebih Memahami Anda".
Di Shanghai Anting, di Guangxi Liuzhou, di Shaanxi Lantian, di Jiangsu Nanjing, di Shanxi Taiyuan, satu demi satu pemilik menerima kunci Volkswagen ID. ERA 9X, Huajing S, Wuling Rongguang Pure Electric Edition, Iveco Juxing EV, Hongyan i·Jeshi Heavy Truck, membuka perjalanan hidup yang baharu.
Pembukaan dan Integrasi, Beralih ke Syarikat Teknologi Ekologi
Di sebalik 100 juta unit, juga hasil susun atur globalisasi Kumpulan SAIC.
Sekarang, SAIC di luar negara telah membina lebih daripada 100 tapak pengeluaran komponen, rangkaian pengedar lebih 3,000, membina London dll 3 pusat inovasi dan R&D serta Thailand, Indonesia, India, Pakistan 4 pusat pengeluaran dan pembuatan, dan mengasaskan armada pengangkutan kereta sendiri pertama di China dan terkemuka di dunia — Angie Logistics memiliki pelbagai kapal RORO 42 buah, 8 laluan antarabangsa menjangkau Asia Tenggara, Eropah, Amerika dll pasaran utama. Produk dan perkhidmatan SAIC telah merentas 170 negara dan wilayah di seluruh dunia, jualan kumpul luaran pecah 7 juta unit.
Berjaya di pasaran luaran secara berterusan adalah hasil falsafah pengguna "Memahami Kereta Lebih Memahami Anda" yang dipegang SAIC. Memahami Kereta adalah pencarian mutlak ke atas teknologi teras; Memahami Anda adalah menjadikan setiap teknologi ter depan turun secara tepat kepada pengalaman perjalanan yang boleh dirasakan, dinikmati pengguna.
Untuk membolehkan pengguna menikmati pengalaman memandu yang lebih baik, SAIC bekerjasama dengan rakan kongsi terbaik di seluruh dunia, secara berterusan meningkatkan.
Dalam masa lebih 10 tahun, SAIC telah mengeluarkan pelaburan R&D hampir 190 bilion yuan, memperoleh lebih 24,000 paten sah, membina parit teknologi terluas SAIC.
Dalam laluan teknologi: SAIC dari pengeluar tradisional, beralih ke syarikat teknologi yang menggunakan "Otak Pintar, Badan Sihat, Hati Kuat" untuk mendefinisikan kereta elektrik pintar; dengan teknologi inovatif sebagai jangkar, dengan cepat membina label teknologi yang cukup keras dan parit perniagaan yang semakin jelas.
Sedangkan lesen ganda kenderaan penumpang/kargo L4 yang unik dalam industri; "Dari hujung ke hujung" Model Pintar Pandu量产; bersama OPPO, Doubao cipta kabin pintar terkemuka; IM Motors di dunia pertama memuat Model Qianwen, Shangjie semua siri lazim Huawei Qiankun Intelligent Driving, serta sistem keselamatan "Integrasi Aktif/Pasif" yang dicipta industri, Chassis Digital, Steer-by-Wire, "Hengxing Super Range Extender" dan MG4X yang dilengkapi Baterai Semi-Tetra, dll, semua adalah hasil peralihan pantas SAIC.
Satu siri sokongan teknologi, juga membolehkan produk mempunyai lebih banyak daya saingan, pada Mei lalu, di bawah Kumpulan SAIC terdapat lebih 10 model baharu dilancarkan, Baterai Semi-Tetra, Steer-by-Wire, Model Besar AI dll teknologi canggih sepenuhnya量产. Tidak sahaja itu, SAIC juga mempercepat susun atur ekosistem berkaitan, mulai dari "Pengeluar" ke "Syarikat Teknologi Ekologi" berubah.
Data awam menunjukkan, sejak SAIC memulakan pelaburan strategik langsung pada 2021, sudah mencapai pelaburan kumpul lebih 18 bilion yuan, mendorong 24 syarikat IPO. Dan pada pelaburan baharu 2025, hampir 70% berpusat pada bidang "Daya Pengeluaran Berkualiti Baru" seperti AI, Robot Berbentuk Manusia, Pengeluaran Bertaraf Tinggi, ini mencerminkan sepenuhnya susun atur masa depan SAIC terhadap teknologi ter depan dan perubahan industri.
Dalam negeri berpusing ke sekitar kabin, chassis, tenaga dll perniagaan teras mengukuhkan susun atur komponen penting, mengukuhkan momentum pembangunan dalaman, luar negeri memperdalam kerjasama, melabur AI, Robot dll jalur baru, secara aktif mengembangkan susun atur masa depan, meluas ruang pertumbuhan masa depan.
Seterusnya, SAIC Volkswagen ID. ERA 9X menggunakan rancangan pintar pemandu Momenta, pekerja robot manusia pintar yang pertama di SAIC — "Nengzai 1", di atas barisan pengeluaran baterai Buick Zhijing E7 bekerja, dll, juga adalah hasil pembangunan terbuka dan berintegrasi SAIC.
100 juta unit, bukan hujung, tetapi garis permulaan yang baharu. Apabila kanak-kanak Kumpulan Vokal Hortensia Kecil menyanyikan ayat terakhir, sinar matahari petang di atas sungai tepat di atas badan kereta IM LS9 Hyper. "Kebahagiaan Kecil" dalam nyanyian, akan mengiringi setiap kereta ke keluarga yang berbeza, negara yang berbeza; dan falsafah tindakan "Nyanyikan semangat anda, hulurkan tangan anda", tersembunyi di mata di belakang setiap stereng, tersembunyi di garis perakitan setiap kilang luaran, tersembunyi di cahaya makmal setiap terobosan teknologi. SAIC selama lebih 70 tahun membuktikan: Perjalanan agung,从来 tidak bergantung pada menunggu hari yang lebih baik, tetapi bergantung pada setiap hari, hulurkan tangan ke kejauhan, pusingkan roda ke masa depan. Roda tidak berhenti, nyanyian tidak berhenti — ini mungkin naratif paling menyentuh industri automotif China.
2026 年嘅中國車市，正在經歷一場前所未有嘅「冰火兩重天」。乘聯會數據顯示，1-5 月國內狹義乘用車累計零售 709.9 萬輛，同比下滑 19.5%。燃油車更係遭遇雪崩，5 月燃油車零售同比暴跌 39%，其中自主品牌下降 39%，主流合資品牌下降 41%。然而就喺呢片「跌」聲中，比亞迪集團 1-5 月新能源累計銷量突破 140.5 萬輛，穩坐中國汽車品牌與新能源銷量雙榜首。
當大盤喺跌、競爭對手喺卷，點解係比亞迪乘風領跑？撥開銷量數字嘅表層，真正值得關注嘅係三個結構性嘅變化。
大盤下行中嘅「逆勢邏輯」：銷量同比下滑≠競爭力下滑
先看一組容易被誤讀嘅數據。比亞迪 1-5 月總銷量 140.5 萬輛，同比下滑 20.32%。單純睇呢個數字，有人會得出「比亞迪唔得嘅」結論。但放喺行業語境下審視，結論完全唔同。
第一，基數效應。2025 年同期嘅銷量建立在新能源購置稅全免嘅政策紅利之上，而 2026 年 1 月起購置稅已從全免改為減半徵收。政策退潮帶嚟嘅需求透支係行業性嘅，並非比亞迪獨有。
第二，趨勢反轉。5 月單月，比亞迪銷量 38.35 萬輛，同比增長 0.3%，環比增長 19.4%。這係 2026 年以來月銷量同比首次轉正，結束咗此前連續 8 個月嘅下滑。喺行業整體仍在深度下滑嘅背景下，比亞迪率先踩住咗煞車，拐點訊號明確。
第三，份額擴張。1-5 月，比亞迪喺汽車集團銷量排名中位居第二（140.5 萬輛），市場份額 11.5%；喺新能源汽車廠商排名中，則以 76.6 萬輛嘅累計銷量位居榜首，市場份額高達 20.7%。蛋糕喺縮細，但比亞迪切走嘅份額喺變大。
增長引擎切換：海外已成第二增長極
如果話國內銷量係比亞迪嘅基本盤，嗰海外市場正係成為真正嘅增量引擎。
5 月，比亞迪海外銷量首破 16 萬輛，達 16.06 萬輛，同比增長 80.4%，創歷史新高。1-5 月海外累計銷量 61.69 萬輛，同比增長 64.9%。更值得關注嘅係結構變化，5 月海外銷量佔比已達 41.9%。
這意味著咩？比亞迪近一半嘅銷量來自海外市場。國內銷量同比下滑 24.1% 嘅同時，海外以 80% 以上嘅增速喺填補缺口。比亞迪正從一個「中國新能源車企」變成「全球新能源車企」，呢個轉變，遠比月度銷量嘅漲跌更重要。
從車型睇，海鷗、宋 PLUS、元系列喺海外持續熱銷，SHARK 皮卡連續兩個月銷量突破 4000 輛。從產能睇，比亞迪已在泰國、烏茲別克斯坦、巴西、匈牙利等多地佈局海外工廠。從戰略睇，比亞迪預計全年出口 170 萬輛，同比再增 62%。海外業務嘅高增長不僅對沖咗國內市場嘅下行壓力，更以更高嘅單車 ASP 同盈利水平優化咗整體盈利結構。
技術同規模嘅「雙護城河」：別人學唔來嘅壁壘
銷量只係結果，真正支撐比亞迪持續領先嘅，係技術同規模構築嘅雙重護城河。
技術端，閃充正喺重新定義電動車體驗。2026 年 3 月，比亞迪發布第二代刀片電池同閃充技術，常溫下 10% 充至 70% 僅需 5 分鐘，10% 充至 97% 僅需 9 分鐘；即便喺零下 30℃嘅極寒環境下，從 20% 充至 97% 只比常溫多 3 分鐘。這唔係參數嘅堆砌，而係對「充電慢」同「低溫充電難」呢兩個電動化世界性難題嘅系統性攻克。截至 5 月，比亞迪已喺全國 321 個城市佈局 6682 座閃充站，計劃年底達到 20000 座。搭載閃充技術嘅第三代元 PLUS、方程豹豹 5/豹 8 閃充版、騰勢 N9 閃充版等車型已密集上市。
智能化端，315 萬輛車嘅數據飛輪正喺加速轉動。截至 5 月 28 日，比亞迪輔助駕駛車型保有量超過 315 萬輛，「天神之眼」每日生成數據超過 2 億公里。數據越多，算法迭代越快；算法越好，用戶體驗越優。呢個係典型嘅「數據飛輪」效應。比亞迪率先承諾為城市領航安全兜底一年，並宣布全系車型可選裝「天神之眼 B」智駕方案。
規模端，8 款車型月銷破兩萬嘅「集團軍作戰」。5 月，王朝網嘅元、宋分別交出 56691 台、51370 台嘅成績；海洋系列嘅海鷗、海豚、海豹、海獅、宋 PLUS 五款車型全部破兩萬。比亞迪宋更係以 75825 輛拿下 5 月全車型銷量榜首。多款车型同時放量，考驗嘅係供應鏈穩定性、生產效率同成本控制能力，正係 140 萬輛規模帶來嘅系統性優勢。
結語：
2026 年嘅中國車市，競爭邏輯已經徹底改變。價格戰嘅邊際效應正喺遞減，技術戰同體驗戰剛剛開始。喺一個整體下行、政策紅利消退嘅市場入面，比亞迪用 140.5 萬輛嘅累計銷量證明咗一個樸素嘅道理：真正決定企業能否持續增長嘅，係技術、規模同全球化能力。
國內銷量正喺築底回升，海外市場持續高歌猛進，閃充技術同智能化戰略雙輪驅動。比亞迪嘅領先，唔係來自某一个維度嘅優勢，而係來自多維度構築嘅系統性壁壘。對於整個行業嚟講，比亞迪嘅案例亦提供咗一個清晰嘅訊號：新能源競賽嘅上半場拼嘅係邊個先上車，下半場拼嘅係邊個跑得遠。
On June 12, the BJ30 Traveler 150,000 Units Roll-off Line and Highlight Edition Launch Press Conference themed with "150,000 Enthusiasm, Arriving with a Highlight" concluded successfully at the BAIC Zhuzhou Super Factory. Deeply cultivating the light off-road track and continuously promoting the concept of "Off-road Equity", Beijing Off-road, this time relied on milestone sales achievements and all-new model iterations, further lowering the threshold for the general public to enter light off-road life. To give back to the market and users for their love, the BJ30 Traveler series has heavily launched a 30,000 yuan trade-in welfare, with super trade-in prices starting as low as 69,900 yuan; simultaneously launched the all-new annual model — BJ30 Traveler Highlight Edition, relying on comprehensive upgrades in appearance, performance, and driving experience, unlocking high-level light off-road experience, with a super trade-in price starting from 82,900 yuan. At the press conference scene, Beijing Off-road also joined hands with CCTV Finance to launch an online live broadcast, disassembling a BJ30 Traveler driven over 150,000 kilometers in full, with intuitive and real vehicle conditions, verifying the model's hardcore reliable product quality across the network.
Relying on outstanding product strength, the BJ30 Traveler has created a new speed in the Chinese light off-road SUV market, becoming the fastest model in the industry to break through 150,000 units in sales. Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated at the press conference scene that the 150,000 unit sales figure is not only a breakthrough result in market speed, but also a quality monument forged by 150,000 users with real choices, carrying the high recognition of the vast number of consumers, the market industry, and even global users. This achievement is both a high-quality answer sheet presented by Chinese HEV hybrid technology to the global market, and a powerful manifestation of China's automobile intelligent manufacturing strength.
150,000 User Word-of-Mouth Endorsement, Three Hardcore Strengths Lead the Light Off-road Track
Beijing Off-road, deeply cultivating the off-road field for over 60 years, has created three core product advantages of "Super Off-road, Super Spacious, Super Fuel-saving" for the BJ30 Traveler based on deep technical accumulation. With balanced and powerful comprehensive strength, it has won the trust of 150,000 users globally and redefined the benchmark for home-use light off-road SUVs.
Super Off-road Performance, Fearless in All Scenarios. The BJ30 Traveler is equipped with the industry's first "Three-Engine Four-Wheel-Drive Six-Mode HEV Hybrid Architecture", also being the first model in the domestic box-style SUV category to land HEV hybrid technology. This hybrid system is composed of a 41% ultra-high thermal efficiency hybrid dedicated engine and front and rear dual drive motors, each performing their own duties precisely to adapt to different travel scenarios: the engine focuses on long-distance energy-saving range, the front motor is responsible for real-time energy replenishment, and the rear motor provides instantaneous peak power. Paired with a 30-millisecond instant response intelligent four-wheel drive system, it can generate peak torque in just 0.5 seconds, while relying on energy central lock, four-wheel electronic limited slip, and Smart Electric ATS All-Terrain Control System, it can intelligently switch among six working modes, always maintaining the optimal power state, easily conquering complex outdoor road conditions such as muddy ground, sandy ground, and steep slopes, laying a solid foundation for every mountain and wilderness trip.
Super Spacious Space, Unlocking Calm Travel for the Whole Family. In terms of home usability, the BJ30 Traveler has reached a leading level in its class. The model adopts a three-row seven-seat layout, relying on a 2820mm ultra-long wheelbase and 66% ultra-high usable space rate to create a spacious and clear riding space. Even for adults 1.8 meters tall, they can ride comfortably in the Level B ultra-wide third row, saying goodbye to the cramped feeling of compact SUVs. The trunk maximum volume can reach 1496 liters. After the rear seats are folded flat, it instantly becomes a 1.92-meter super large rest bed, perfectly adapting to multi-demand needs such as camping, resting, and loading. The whole vehicle is equipped with 38 refined storage spaces, allowing scattered personal items to be organized in order, making every family trip comfortable without compromise.
Super Fuel-saving Experience, Reducing Full-cycle Vehicle Cost. From three dimensions of saving money, saving time, and saving worry, the BJ30 Traveler fully optimizes the user vehicle experience. Previously, automotive bloggers from five countries including South Africa, Indonesia, UAE, Poland, and Mexico conducted on-site fuel consumption tests on this domestic SUV. Finally, the actual measured fuel consumption per 100 kilometers was all below 5 liters, and one tank of fuel can achieve a super 1,000-kilometer ultra-long range. The model does not need to rely on charging piles. The usage mode of refueling and going allows users to save dozens of hours of energy replenishment waiting time every year. At the same time, the first owner can enjoy whole vehicle lifetime warranty service, completely avoiding safety hazards such as high-voltage battery pack aging and failure. In addition, vehicle maintenance is convenient and parts supply is sufficient, greatly reducing later vehicle maintenance costs, making user travel worry-free.
Urban and wild, all-around balanced product characteristics, allow the BJ30 Traveler to both rush to the mountains and galaxy, unlocking the free fun of light off-roading, and also adapt to daily city commuting, taking into account home comfort, standing out in the light off-road SUV market with serious homogenization.
All-new Highlight Edition Launched, Appearance, Performance, Experience Fully Advanced
Seizing the highlight opportunity of 150,000 units rolling off the line, Beijing Off-road launched the iterative upgraded BJ30 Traveler Highlight Edition. On the basis of inheriting the series' "Super Off-road, Super Spacious, Super Fuel-saving" core advantages, the new car completed a comprehensive leap in three dimensions of appearance, performance, and driving experience, bringing users a more extreme vehicle experience.
Highlight Appearance, Adapting to All Age Group Aesthetics. The new car continues the classic box-style hard body styling, perfectly blending hard off-road atmosphere with exquisite and smooth car body lines. The recognizability full five-star ring through-type light group has extremely strong visual impact when lit up. At the same time, equipped with a full set of electrification fashion modification kit, exclusive star ring wheels, and same-color sport front and rear bumpers, it comes with a free and easy fashion temperament. The interior adds exclusive orange interior matched with exquisite metal texture trim, with layered texture fully upgraded, combining vitality and warm potential. Whether it is the fashion pursuit of young users or the steady aesthetics of family users, it can be perfectly adapted.
Highlight Performance, Balanced Power and Energy Saving. In response to power system special optimization upgrade, the Highlight Edition replaces high-performance long-life dedicated AGM battery, cycle service life reaches 3 times of ordinary batteries, durability is greatly improved. The whole vehicle is equipped with Porsche same-style turbocharging technology, charging efficiency reaches up to 99%, energy utilization fully maximized. At the same time, rear motor power increased from 55kW to 70kW. In scenarios such as starting acceleration, ramp merging, and emergency avoidance, power response is faster, acceleration is more rapid, empowering driving safety and driving fun simultaneously.
Highlight Experience, Creating a Mobile Comfortable Living Room. Compared with ordinary city SUVs, the BJ30 Traveler Highlight Edition has better body height, bringing a wide and clear driving view. Configuration level fully maximized, seat heating, seat ventilation, steering wheel heating and other practical functions are all available, all-season riding comfort worry-free. The vehicle is equipped with a smart sensing wiper system, which can automatically close windows according to rainfall, thoughtfully avoiding driving hazards on rainy days. 64-color ambient light can dynamically pulse with music rhythm, creating an immersive cabin atmosphere, allowing daily commuting and long-distance travel to have a comfortable and relaxing driving experience.
A new car, balancing the comfort of city commuting and the freedom of wilderness off-roading, the BJ30 Traveler Highlight Edition, with all-around strength, packs the dual scenarios of life, allowing ordinary daily life to unlock high-quality texture.
CCTV Full-process Disassembly Certification, 150,000 km Real Car Highlights Hardcore Quality
To give back to the trust and companionship of 150,000 car owners, Beijing Off-road not only launched a sincere 30,000 yuan series-wide super trade-in policy, but also overlapped with five exclusive exclusive privileges. Placing orders within the limited time can unlock multiple benefits, enjoying both new and old users. At the same time, coinciding with the World Cup event cycle, the brand temporarily launched the "Passionate World Cup, Highlight to Win Big Prize" activity. Consumers purchasing a car at any authorized store nationwide will receive event prediction qualifications. Precisely hitting the World Cup champion and final score can enjoy an additional 50,000 yuan car purchase subsidy, benefits sincerity fully maximized.
Among them, five exclusive privileges specifically include: value 6,000 yuan first non-operating owner whole vehicle lifetime warranty gift, 0 down payment optional diverse financial gift, up to 800 yuan JD Card old customer referral call friend gift, series-wide lifetime free OTA upgrade smart upgrade gift, and basic traffic lifetime free, entertainment traffic 2 years unlimited traffic gift, fully reducing user car purchase and use thresholds.
Real quality fearlessness of strict inspection. The heavy session of this press conference was the 150,000 km real car disassembly live broadcast carried out by Beijing Off-road joined with CCTV Finance. The 150,000-kilometer driving mileage is basically equivalent to the use time of ordinary families for nearly ten years, most intuitively inspecting vehicle durability quality. The live broadcast disassembly results showed that this long-term service BJ30 Traveler state was almost like a new car: engine turbo carbon accumulation extremely low, power output still abundant and stable; transmission casing no leakage issues, internal gears no wear marks, core powertrain status excellent; battery pack no bulging, leaking, aging degradation and other problems, completely dispelling user battery aging fault concerns; subframe, suspension arms and other chassis components no rust, oil seepage phenomena, overall flatness, neatness and new car difference is almost none, passive safety protection always online.
At the same time, CCTV lenses delved into the BAIC Zhuzhou Super Factory, revealing the BJ30 Traveler's hard quality from the production source. The factory welding workshop achieved full robot automation operations, over 100 precision robots coordinated construction, body sealing glue error not exceeding a single hair, greatly improving car body skeleton strength, allowing the vehicle anti-impact, anti-deformation capability more outstanding, complex road conditions driving no abnormal noise, travel safer. Stamping workshop relies on over 5,000-ton giant stamping equipment, achieving car body plate one-time pressing molding, guaranteeing car body lines smooth and neat, structure uniform and stable, laying process foundation for high-aesthetic appearance. Painting workshop adopts fully automated robot spray process, matching eco-friendly water-based paint, harmful volatile substances reduced by more than 60%, new car no odor, elderly and children riding more reassuring, at the same time paint surface sun protection, corrosion resistance performance greatly improved. Full production line sets multi-layer quality control checkpoints, each new car off the line undergoes strict testing, guarding quality bottom line from the source, allowing users car purchase worry-free, use car reassuring.
150,000 Loves, Casting Exclusive Highlight. As a professional off-road family, Beijing Off-road has always precisely covered different user needs with diverse product matrix. There is both an all-around balanced BJ30 Traveler Highlight Edition, empowering public light off-road life with affordable price and extreme product power, and BJ40 EREV Long Range Edition, accompanying users to rush to the distance with extreme safety and ultra-long range. In the future, Beijing Off-road will continue to deepen off-road technology innovation, polish high-quality car models, walk side by side with millions of car owners, unlock more mountain and lake sea travel beauty, rush to every brand new highlight journey.
《早懂车》日前获悉，悦达起亚2026年5月销量达到22,275辆，环比增长11.4%，同比增长0.9%；1-5月累计销量超9万辆，整体呈现稳健增长态势。在汽车行业整体波动调整的环境下，悦达起亚通过全国“一口价”和油费兜底政策的推进落地，实现销量同比、环比双增长，展现出逆势而上的强劲发展韧性。
在内外销双线并行布局下，悦达起亚出口业务也保持良好发展态势。截至目前，悦达起亚累计出口整车超59.8万辆，出口销售额突破65.5亿美元，构建起由EV5、狮铂拓界、赛图斯、K5、索奈、焕驰等6款车型组成的出口矩阵，覆盖澳大利亚、墨西哥、沙特阿拉伯等全球90个国家及地区。发动机出口同样成绩斐然，5月出口发动机8,474台，累计出口超52.3万台，销往俄罗斯、捷克、斯洛伐克、韩国、越南、马来西亚、印度、哈萨克斯坦、土耳其等国家。
值得关注的是，作为全球领先的汽车集团，起亚自2007年起便是国际足球联合会（FIFA）的官方合作伙伴，伴随2026年美加墨世界杯开赛在即，为了持续回馈广大消费者的支持，悦达起亚还推出了“燃情世界杯 嗨购618”促销活动。6月30日前，消费者购买起亚新狮铂拓界、K3、奕跑3款热销车型，分别可享3,500元、3,000元、2,500元购置税补贴（活动截至6月25日前，油卡兑现，与油费兜底补贴不同享），补贴幅度最高达50%！同时，活动期间，消费者到店试驾并分享试驾体验可获得限量版起亚×世界杯×Adidas官方足球，参与抽奖还有机会获得世界杯限量礼品或最高5,000元购车抵用券等好礼。
同样值得一提的是，针对2025-2026届高校毕业生、结婚证登记日前后6个月内的新婚夫妇、新生儿出生一年内的家庭客户，悦达起亚还特别推出“嗨享人生•三喜补能礼”，活动期间购买起亚在售车型，即赠2,000元油卡/电卡，以温暖的礼遇，陪伴用户进入人生新阶段；教职人员、医护职工、媒体从业者购车也可享受该礼遇。（以上定向群体购车权益不可叠加享受）
作为一款全球公认的经典SUV，狮铂拓界历经33年五代革新、全球累计销量超800万辆，2025年更是以超57万辆的销量，成为起亚全球销量最高的车型，常年稳居全球紧凑型SUV销量前列。焕新而来的起亚新狮铂拓界在坚守全球统一品质的基础上，深度结合中国家庭用户的出行需求，实现了美学设计、舒适配置、科技体验等多维度的全面突破。1.5T豪华版，在老款车型的基础上，主要在实用性、舒适性等方面实现了11项配置升级，增加的配置总价值超1万元，非常适合追求高性价比的用户；1.5T尊贵版，则在老款车型的基础上，实现了智能化、舒适性方面的13项配置升级，增加的配置总价值超1.2万元，能满足对品质有一定追求的用户。
活动期间，消费者购买新狮铂拓界在享受以上福利的基础上，还能享受1-5年0首付起0息或低息（金融贴息至高11,700元）、起亚品牌老客户再购赠送2年交强险（2,600元/2年）、5年5次基础保养材料免费等权益。
作为起亚旗下的明星家轿产品，K3自2012年在国内上市以来，便凭借时尚外观、丰富配置、宽敞空间、高效经济等亮点，累计收获超百万中国用户的信赖。1.5L舒适优享版车型，全国一口价仅69,900元，让更多用户以低于A级轿车的价格，就能享受到物超所值的越级体验。
活动期间，消费者购车在上述政策基础上，还可享4,500元增换购补贴、1-5年0首付起0息或低息（金融贴息至高7,500元）以及5年5次基础保养材料免费等权益。
作为一款全球高品质小型SUV，2026款起亚奕跑以“品质生活的省心SUV”为定位，全方位满足了年轻人对品质与颜值、好开与好停、实用与经济性的出行需求。5.45米的最小转弯半径，带来灵活自如的驾驶体验，新手也能游刃有余驾驭；智能钥匙+一键启动、8英寸多媒体娱乐系统、电动天窗+眼镜盒、外后视镜加热、倒车影像、定速巡航等便利配置则大大提升了出行品质，让小车也能开出高级感。
活动期间，消费者购买2026款起亚奕跑，在上述政策的基础上还可享1-5年0首付起0息或低息（金融贴息至高5,600元）、3,000元增换购补贴、选装灰色内饰限量送（价值1,000元）、首保材料免费等权益。
6月30日前，锁定起亚“燃情世界杯 嗨购618”活动，一口价购全球品质好车，还有最高50%购置税补贴、免息金融、保养好礼与专属油卡等多重权益等你来享。有意购车的消费者，不妨把握购车好时机，抓紧时间到店体验新车，在这个618把心仪好车开回家！
在积极利用起亚全球顶级赛事资源的同时，悦达起亚也积极深耕本土体育事业，通过赞助“盐马”、“苏超”等热门赛事，进一步拉近与用户的距离，持续传递积极向上、充满温度的品牌形象。
今年，悦达起亚再度成为“苏超”盐城队的主赞助商，不仅为赛事提供全方位的支持，更将品牌温度延伸至赛场外的每一位参与者。为方便外地球迷观赛，悦达起亚组建官方志愿者爱心接驳车队，让球迷可以无忧奔赴球场，沉浸式感受足球的魅力；邀请特殊群体儿童走进赛场观看比赛，由志愿者一对一全程暖心陪伴，将品牌关爱传递给更多人群；策划“小小球童圆梦计划”，为更多热爱足球的儿童提供了实现梦想的桥梁。此外，悦达起亚还在盐城为车主家庭打造了一场别出心裁的专属体验活动，通过免费观赛、工厂参观、新车试驾等活动，让用户全方位感受品牌的多维魅力，持续与用户建立更深度的连接。
展望未来，悦达起亚将继续坚定贯彻“在中国，为中国”发展战略，在深耕在华本土市场的同时，积极借助起亚全球资源优势与深厚的技术积淀，不断为中国消费者带来与时俱进、贴合需求的高品质出行体验。
June 13, the 2026 Chongqing Auto Show grandly opened. Changan Mazda, with the theme "Still Mazda", brought the classic legendary sports car MX-5, global strategic new energy models MAZDA EZ-6, MAZDA EZ-60, and EZ-60 Year of the Horse Edition to the N8 Hall booth, fully showcasing the latest results of the enterprise's new energy transformation. Meanwhile, Changan Mazda launched the 618 Mid-Year Mega Sale. Based on up to 20,000 yuan national subsidy and 17,000 yuan factory subsidy, purchasing designated models enjoys a exclusive luxury package worth 7,999 yuan, returning substantial benefits to the vast majority of consumers.
The EZ-6 and EZ-60 participating in this exhibition were built with global standards from the beginning of product development, truly achieving "Made in China, Global Quality". In terms of design, EZ-6 won the "2026 World Car of the Year Design" award, becoming the first Chinese new energy model to receive this honor; EZ-60 became the only SUV globally to win 8 world top design awards simultaneously. The two models, relying on unique Kodo design aesthetics, stood out from the homogenization wave in new energy.
Safety is Changan Mazda's core bottom line. Both models are built strictly according to China-Europe dual five-star standards. EZ-6 secured 5 authoritative safety certifications including C-NCAP, E-NCAP, etc., and EZ-60 battery safety meets new national and European standards in advance. Changan Mazda further solemnly promises all new energy users "lifetime battery spontaneous combustion compensation, no mileage limit, no owner limit", completely dispelling user safety concerns.
Handling is the soul of Mazda. EZ-60 successfully won the China New Energy Vehicle Rally Championship Circuit Category SUV Group Champion and Rally Overall Runner-up. At the auto show site, Changan Mazda owner and champion driver Ji Hao shared his experience driving a factory-stock unmodified pure electric EZ-60 to fight in the rally. In the 6-day 910-kilometer grueling schedule, facing competition from the vast majority of extended-range / plug-in hybrid participating models, EZ-60 relied on ultimate quality stability and "Jinba Ittai" tuning, successfully breaking through from 27 brands and 100 participating cars.
Currently, Changan Mazda has successfully obtained full vehicle certification for the EU, UK, and Australia three major markets, becoming the first domestic joint venture new energy car enterprise to secure all three certifications simultaneously. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specifically visited the Nanjing Factory, giving high praise to the production process and quality control system. Overseas market sales and pre-sale trends continue to be positive. In the domestic market, EZ-60 has been the sales champion of joint venture new energy mid-size SUV for 7 consecutive months. Global quality wins dual recognition from domestic and international markets.
6月12日，湖南株洲北汽超級工廠內，北京越野旗下BJ30 旅行者迎來第 15 萬台正式下線，同時全新版型“高光版”宣布上市。更令人關注嘅係，央視財經鏡頭全程直播咗一台行駛咗 15 萬公里嘅 BJ30 旅行者被當場拆解，引擎、變速箱、底盤等核心部件一一呈現在觀眾眼前——積碳稀少、不漏油、無鏽蝕，車況之好讓好多網友直呼“這車太耐用啦”。
伴隨這場“硬核拆車秀”，北京越野同步推出重磅購車政策：BJ30 旅行者全系享受 3 萬元超級置換津貼，超級置換價僅 6.99 萬元起，而剛剛亮相嘅 BJ30 旅行者高光版，超級置換價也只需8.29 萬元起。同時，廠家仲加碼咗五重尊享禮遇，涵蓋終身保養保用、0 首付金融、舊車主轉介紹獎勵等，誠意十足。
十五萬台下線，輕越野 SUV 迎來“高光時刻”
BJ30 旅行者自上市以來，憑藉“超野、超大、超省”三大硬核標籤，迅速成為中國輕越野 SUV 品類中最快達成 15 萬台銷量嘅車型。
作為一款主打“輕越野”嘅方盒子 SUV，BJ30 旅行者依托北京越野六十餘年嘅專業積累，率先搭載咗行業領先嘅三引擎四驅六模式 HEV 混合動力架構，成為中國方盒子 SUV 首款 HEV 混合動力車型。其中，41% 熱效率混合動力專用引擎配合前後雙馬達，智能四驅響應僅 30 毫秒，0.5 秒即可爆發峰值扭距；泥地、沙地等複雜路況下，系統自動匹配最優工作模式，動力輸出始終在線。
空間方面，BJ30 旅行者採納三排七座佈局，軸距長達 2820 毫米，實用率高達 66%。後排座椅純平放倒後，瞬間變成一張 1.92 米嘅大牀，行李箱容積最大可達 1496 公升。全車 38 處儲物空間，1.8 米嘅成人坐進第三排亦唔擠迫，真正做到咗“全家出行，誰都唔妥協”。
油耗表現同樣出色。來自南非、印尼、阿聯酋、波蘭、墨西哥嘅五個國家汽車博主實測顯示，BJ30 旅行者喺各國路況下每百公里油耗均未超過 5 公升，一箱油輕鬆續航 1000 公里以上。而且無需充電，加油即走，每年可節省數十小時補能時間。首任車主仲享有整車終身保養保用，沒有高壓電池包嘅安全隱患，保養簡單、配件充足，省心又慳錢。
高光版三大升級：靚度、性能、體驗全面提升
喺 15 萬台下線嘅重要時刻，北京越野順勢推出咗 BJ30 旅行者高光版。呢款新車喺原有“超野、超大、超省”基礎上，針對外觀、性能同體驗進行咗三項明顯提升。
靚度高光：經典方盒子造型搭配五闕星環貫穿燈組，氣勢十足。專屬電感潮改套件、星環輪轂、前後同色運動保險槓，再加上全新嘅橙色內飾同金屬紋理飾板，讓整車既有越野嘅硬朗，又不失精緻感。無論你係剛踏入社會嘅年輕人，定係拖家帶口嘅中年用戶，都能喺呢部車上找到自己嘅熱愛。
性能高光：高光版換裝咗高性能、長壽命嘅專用 AGM 蓄電池，循環壽命達到普通蓄電池嘅 3 倍；同時搭載保時捷同款渦輪增壓技術，整車充電效率高達 99%。後馬達功率從 55 千瓦提升至 70 千瓦，無論係匝道匯入、路口起步定係緊急避讓，動力反應都更加及時，畀你穩穩嘅“路權底氣”。
體驗高光：相比普通 SUV，BJ30 旅行者車身更高，視野更闊。座椅加熱、通風、方向盤加熱等功能一應俱全，雨天系統仲能感應雨滴自動關窗。64 色氛圍燈隨音樂節奏律動，車廂瞬間變身移動嘅舒適會客廳。越野生活同城市通勤，一部車就能從容裝下。
央視直播拆解 15 萬公里老車：積碳少、不漏油、底盤如新
發布會最震撼嘅環節，莫過於北京越野攜手央視財經，對一台真實行駛咗 15 萬公里嘅 BJ30 旅行者進行現場拆解。15 萬公里相當於普通家庭近十年嘅使用里程，當拆開嗰一刻：
引擎渦輪內部乾淨，積碳極少，動力輸出依然充沛；變速箱外殼完好無損，沒有絲毫漏油，內部齒輪亦無磨損坑窪；電池包沒有鼓包、漏液、內部衰減現象，長期使用無需擔心老化故障；副車架、懸掛擺臂無鏽蝕、無滲油，整個底盤平整度同規整度與新車嘅差距極細，被動安全防護始終在線。
呢場直播用最直接嘅方式證明：BJ30 旅行者用料紮實、工藝可靠、耐久出眾，帶畀用戶更低嘅維修成本、更長嘅換車週期，以及每一次出行嘅安心感。
五重禮遇疊加世界杯猜測，最高可再享 5 萬津貼
為回饋用戶，北京越野喺 3 萬元超級置換政策之上，仲推出咗五重尊享禮遇：保養保用禮（價值 6000 元整車終身保養保用）、金融禮（0 首付等多種方案）、呼朋禮（舊客戶轉介紹最高可得 800 元京東卡）、升級禮（全系終身 OTA 免費升級）、流量禮（基礎流量終身免費，娛樂流量 2 年不限）。
此外，適逢世界杯開幕，BJ30 旅行者高光版仲限時開啟“燃情世界杯，高光贏大獎”活動：喺全國任何授權門市購車即可獲得猜測資格，精準命中世界杯冠軍同決賽比數，再享 5 萬元購車津貼。
13 Jun, Pameran Kereta Chongqing 2026 secara rasmi dibuka. Changan Mazda dengan tema acara Masih Mazda, mendarat dengan kuat di stan Pavilion N8, sekali gus menampilkan kereta lumba klasik legendaris MX-5, model strategik kenderaan tenaga baharu global MAZDA EZ-6, MAZDA EZ-60, serta pelbagai model EZ-60 Edisi Mazda yang dilancarkan baharu pada April, menunjukkan hasil transformasi tenaga baharu jenama secara berkumpulan, sambil melancarkan pelbagai aktiviti kolaborasi pengguna, dan serentak melancarkan promosi pembelian pertengahan tahun 618 yang penuh kesungguhan, sebagai balasan ikhlas kepada pengguna ramai.
Kualiti Global Berprestasi Tinggi, Menubuhkan Piawaian Nilai Industri Kenderaan Tenaga Baharu
Dua model kenderaan tenaga baharu EZ-6 dan EZ-60 yang ditampilkan pada kali ini, sejak peringkat penyelidikan dan pembangunan telah mengikut ketat piawaian global untuk dibina, kekuatan keseluruhan memimpin industri. Dari peringkat reka bentuk, MAZDA EZ-6 memenangi Anugerah Kereta Reka Bentuk Dunia Tahun 2026, juga merupakan model tenaga baharu pertama di negara ini yang menerima anugerah tersebut; MAZDA EZ-60 malah menjadi SUV tunggal di dunia yang memenangi 8 anugerah reka bentuk bertaraf dunia tertinggi, kekuatan reka bentuk diakui secara antarabangsa.
Dari segi prestasi keselamatan, kedua-dua model dibina mengikut piawaian keselamatan lima bintang China-Eropah. Di mana EZ-6 memenangi 5 pengesahan keselamatan antarabangsa yang berwibawa seperti C-NCAP, E-NCAP; EZ-60 piawaian keselamatan bateri terlebih dahulu menyepadu dengan piawaian baharu kebangsaan dan standard Eropah. Changan Mazda lebih-lebih lagi dengan berjanji secara rasmi kepada semua pemilik kenderaan tenaga baharu: jaminan ganti rugi kebakaran bateri seumur hidup, tanpa had jarak pemanduan, tanpa had perubahan pemilik kereta, memastikan keselamatan perjalanan.
Dalam bidang kawalan mengemudi utama, kekuatan EZ-60 sama-sama cemerlang, sekali gus merebut juara kategori SUV Kejohanan Perlumbaan Kenderaan Automotif Baharu China, tempat kedua keseluruhan perlumbaan. Di stan pameran, serta-merta menjadi pemilik Changan Mazda dan juara perlumbaan Ji Hao, berkongsi pengalaman perlumbaan. Dia memandu EZ-60 elektrik tulen kilang asal tanpa sebarang pengubahsuaian, bertanding dalam perlumbaan berintensiti tinggi selama 6 hari, 910 kilometer, di kalangan pelbagai model pelengkap jarak dan plug-in hybrid, menonjol daripada 27 jenama, 100 kenderaan yang menyertai. Kualiti kenderaan yang stabil dan asas penalaan "Kesatuan Manusia dan Kuda" yang menjadi tanda tangan Mazda, mengesahkan prestasi keras EZ-60 model kilang asal.
Berlandaskan kualiti produk yang kukuh, Changan Mazda kini berjaya menerima pengesahan keseluruhan kenderaan tiga pasaran luar negara Kesatuan Eropah, United Kingdom, Australia, merupakan syarikat kenderaan tenaga baharu gabungan pertama di negara ini yang mengumpulkan ketiga-tiga pengesahan ini. Pada hujung Mei, lebih 80 pengedar luar negara dari Eropah, Australia, Thailand melawat Kilang Changan Mazda Nanjing, memberikan pengiktirafan tinggi terhadap proses pengilangan dan sistem kawalan kualiti jenama. Pada masa ini EZ-6, EZ-60 pra-jualan dan prestasi jualan di luar negara terus meningkat, dalam pasaran domestik, EZ-60 malah bertuan di kerusi juara jualan SUV Kelas Sederhana Kenderaan Tenaga Baharu Gabungan selama 7 bulan berturut-turut.
Wu Xuxi, Naib Presiden Eksekutif Changan Mazda Sales Division menyatakan, kini Changan Mazda telah menjadi asas utama pengeluaran dan pengurusan reka bentuk, penyelidikan, pembangunan dan eksport kenderaan tenaga baharu global Mazda, jenama menjamin setiap pengguna yang memilih kenderaan tenaga baharu Mazda, dapat memiliki satu kereta global berkualiti tinggi.
Berpegang pada Pengguna Teratas, Aktiviti Pelbagai Dimensi Membina Komuniti Nilai Pengguna Jenama
Menguasai 5 juta pengguna setia di dalam negara, Changan Mazda, sentiasa mengamalkan pemikiran pembangunan pengguna +, terus membina ekosistem pengguna dimensi penuh, hayat penuh, menghubungkan jenama dan pemilik secara mendalam, nilai bersama. Pengguna dan peminat Mazda yang terlibat dalam pelbagai aktiviti jenama, juga mempunyai peluang dijemput untuk menghadiri Perayaan Peminat 2026.
Aktiviti Perjalanan Harapan yang dilancarkan pada awal tahun, berpegang pada konsep pengguna mendoakan, jenama membantu, mendekatkan jarak jenama dan pengguna, meninggalkan ramai kisah emosi yang hangat. Kumpulan Cerita Pemilik yang telah dilancarkan 11 edisi, mengumpulkan ramai pemilik tenaga positif: ada peminat kebajikan yang konsisten menderma ke sekolah rendah miskin selama tujuh tahun, ada ketua yang menyusun persatuan kereta selama empat tahun menjaga kanak-kanak istimewa, ada pasangan yang terikat melalui kereta, bersama-sama, setiap kisah sebenar membentuk teras semangat hangat jenama.
Pada masa yang sama, dua program Pencipta Mazda dan Agensi Rakyat, memberikan kepada pemilik platform berkongsi, bertukar, mencipta bersama. Ramai pemilik secara aktif berkongsi kehidupan harian penggunaan kereta, dengan reputasi sebenar menyalurkan nilai produk. Pemilik EZ-60 generasi 2000-an Sun Jingyi sebagai wakil Pencipta Mazda berkongsi di lokasi, beliau menyatakan dalam proses berkongsi kehidupan penggunaan kereta, mendapat bantuan hangat daripada rakan pengguna dan kakitangan, juga menjemput lebih banyak pemilik Mazda menyertai.
Program Tunas Muda yang dimulakan pada bulan Mei musim kedua terus masuk ke universiti-universiti teratas di seluruh negara, menunjukkan hasil teknologi jenama dalam bidang reka bentuk, kawalan, keselamatan, kecerdasan kepada pelajar muda. Perlumbaan mereka bentuk pengubahsuaian universiti EZ-60 yang dilaksanakan serentak, bukan sahaja mempunyai peluang untuk mewujudkan idea cemerlang menjadi nyata, juga membuka Jawatan Latihan Musim Panas kepada pelajar, memperdalam perpaduan industri dan sekolah.
Dalam laluan kebajikan, Changan Mazda juga sentiasa bersama pengguna. Sejak 2015 sehingga kini, jenama telah membina 12 buah sekolah harapan di Yunnan, melabur lebih 10 juta Yuan, menguntungkan ribuan guru dan pelajar. Pada Jun tahun ini, jenama sekali lagi melancarkan aksi kebajikan Setiap Kilometer Penuh Kebaikan, mengubah perjalanan harian pengguna menjadi dana kebajikan, semua digunakan untuk memperbaiki syarat pengajaran sekolah harapan, membolehkan cinta berterusan dihantar dengan roda.
Promosi Besar Pertengahan Tahun 618 secara rasmi dibuka, Pelbagai Faedah Pembelian Kereta Penuh Kesungguhan
Dengan peluang Pameran Kereta Chongqing, Changan Mazda memulakan "Menikmati Semangat Musim Panas, Menikmati Promosi Besar 618", aktiviti berterusan sehingga 30 Jun. Semasa aktiviti membeli kereta boleh menikmati subsidi komprehensif tinggi, beg hadiah produk dan skim kewangan fleksibel, pada masa yang sama boleh menerima hak penggunaan kereta khas. Menebus ujian jalan model kenderaan tenaga baharu, juga boleh menerima hadiah tangan yang indah.
Pameran kereta ini akan berterusan sehingga 21 Jun, mengalu-alukan rakyat umum dan peminat kereta pergi ke Pusat Pameran Antarabangsa Chongqing Pavilion N8, pengalaman daya tarikan unik model global secara dekat. Pada masa hadapan, Changan Mazda akan terus berpegang pada gen jenama berabad tahun, mengasah produk dengan standard global, menghubungkan pengguna dengan perkhidmatan ikhlas, membolehkan lebih ramai orang mengalami keseronokan memandu tulen "Kesatuan Manusia dan Kuda".
6月9日，比亚迪董事长王传福在2025年度股东大会上明确表示：5年后比亚迪在规模上力争做到全球第一，2030年实现年产销1000万辆。
目标：对标丰田，5年翻倍
王传福表示，比亚迪的目标是在2030年实现年产销1000万辆，届时将成为全球规模最大的车企集团。作为参考，丰田汽车集团2025年全球销量为1132.26万辆，比亚迪2025年销量为460万辆，首次跻身全球车企前5。这意味着比亚迪要在5年内实现销量翻倍还多。
比亚迪过去5年销量增长迅速：2021年73万辆、2022年187万辆、2023年302万辆、2024年427万辆、2025年460万辆。从42.7万辆到460万辆，比亚迪5年复合增长率超过60%。
海外市场：原定目标有望超额完成
2025年比亚迪海外销量达104.96万辆，同比增长超145%，首次突破百万辆大关。2026年1-5月，乘用车及皮卡海外销量已达61.45万辆。王传福透露，比亚迪已将2026年海外销量目标从130万辆上调至150万辆，并有望超额完成年初定的160万辆目标。目前比亚迪在泰国、巴西、匈牙利等海外工厂已投产或在建，2026年4季度还将在海外全面布局闪充站。
产能瓶颈：今年销量取决于电池
“比亚迪2026年的销量取决于电池产量”，王传福直言，二代刀片电池和闪充技术发布后订单激增，但产能仍在爬坡阶段。目前二代刀片电池产能以每月2-3万辆的增量稳步提升，公司正“夜以继日”应对挑战。王传福预计，更大的产能释放将在2027年，届时国内、国际两个市场将同时发力。
智能化：315万辆车跑出数据护城河
比亚迪在智能驾驶领域的投入已初见成效。目前比亚迪有315万台智驾车型在全球落地，每天产生约2亿公里行驶数据，智驾研发工程师超5000人，累计投入将达1000亿元。王传福判断，L3、L4级别智驾一定会提前落地，比亚迪已从芯片、算法、数据、生态等方面做好准备，一旦法规落地将快速推出相关产品。
印尼川崎（Kawasaki Indonesia）再度为全球越野与冒险车迷带来惊喜，正式发布了 2027 款的全新变种车款「KLX150 XPL」，这款车彻底颠覆了过往大家对 KLX 家族那种硬核、尖锐、随时准备下场比赛的竞技刻板印象，反而穿上了一身流浪天涯的「达喀尔拉力」外衣。
原厂赋予它的口号是「为了探索而生的强韧双用途车款」，直接将原本纯粹的轻量化林道车，魔改成一辆充满复古情怀却又极具机能性的「迷你越野冒险（Mini Adventure）」车款。
重点整理
外观大变身：换装LED复古圆灯与大型长途风挡，营造出宛如达喀尔拉力赛车的冒险外型。
化油器荣光延续：搭载极致可靠的 144cc 空冷单气筒引擎，并极其罕见地保留了京滨NCV24化油器与电发/脚踩双启动模式。
纯种越野底盘：采用前21寸、后18寸的专业全尺寸钢丝框，搭配35mm倒立式前叉，最低地上高达295mm。
轻量与亲民：整备重量仅有极其轻巧的121kg。
达喀尔拉力魂上身！ LED 复古圆灯与大型风挡构筑的全新外观
在车坛吹起一阵阵新复古冒险风潮的当下，印尼川崎这回可谓是精准踩在了车迷的审美点上，这台车最让人难以移开目光的，绝对是那重新设计的车头面貌，过往越野车标配的那种锐利鸟嘴或小风挡不见了，取而代之的是一盏散发着复古科技感的圆形 LED 大灯， 上方更直接锁上了一片视觉效果强烈、且能实质减少长途骑乘风压的「大型防风塑料挡风挡」。
车名中的「XPL」无疑就是「Explorer（探索者）」的缩写，搭配上承袭自KLX150 SE高阶版的塑料把手护弓、引擎下护板以及车架防刮护栏，整辆车从原本准备去玩泥巴的野孩子，摇身一变成为准备横渡荒漠的专业探险家。
12匹马力够用就好！ 坚持 Keihin NCV24 化油器与「脚踩起动」的老派浪漫
在环保法规日益严苛、连 50cc 买菜车都恨不得塞满传感器与电子喷射系统的现代，印尼川崎却在这具 144cc 空冷四行程 SOHC 2 汽门单气缸引擎上，玩了一把「时间倒流」的浪漫，这款引擎拥有 12 匹（PS）的最大马力与 11.3 牛顿米的扭力输出，这数据看起来或许不吓人，但真正让老派车迷高潮的是，它的燃料供应依然交由经典的「京滨（Keihin）NCV24 化油器」负责。
正所谓「结构越简单，在荒郊野外就越可靠」，新车不仅保留了化油器，甚至连「脚踩起动（Kick Start）」的踩发杆都完整保留，与电发系统并存。 这种设计让人在深入无人区时多了一份无与伦比的安全感，毕竟在没有道路的地方，万一电瓶不幸大限已到，你还能用右脚踢出一线生机。
35mm倒叉加持与121kg极轻车重！ 全尺寸前21后18寸的本格派越野底盘
别以为这只是辆视觉系的改装车，KLX150 XPL 在骨子里可是彻头彻尾的硬派规格，车架部分采用了川崎招牌的高刚性钢制环抱式车架（Perimeter Frame），前悬挂系统直接给足诚意，搭载了直径 35mm 的倒立式前叉，后方则是配备预载可调的 Uni-Trak 多连杆单枪后避震。
前后轮组更是直接攻顶，采用了越野车最标准的前21寸、后18寸全尺寸钢丝框配置，这使得它拥有高达295mm的最低地上高，无论是跨越倒木还是横渡乱石堆都显得游刃有余; 更惊人的是，在塞进了这么多长途冒险配备后，受惠于空冷引擎与化油器的轻量化优势，这台车的整备重量被死死压在极其轻盈的 121 公斤，这意味着就算你在林道中不幸倒车，一个人也能轻轻松松地将它扶起，完全没有公升级多功能车那种让人心惊胆颤的「举重焦虑」。
售价 4480 万印尼盾（1.7万）！ 经典莱姆绿单一配色展现纯正川崎血统
在车色选择上，印尼川崎这次倒是非常干脆，秉持着「经典无需多言」的态度，仅推出了一款川崎当家的「莱姆绿×曜石黑（Lime Green / Ebony）」经典配色，而在大家最关心的荷包问题上，这款在印尼雅加达当地的官方建议售价为 4,480 万印尼盾。
如果我们以现行汇率进行换算，这台拥有倒叉、大风挡、全尺寸越野框的精致小车，在日本折合大约40万日元（1.7万）。 这种配备与价格的甜蜜点，简直就像是在东南亚市场投入了一枚震撼弹。
总结来说，这款 Kawasaki KLX150 XPL 的诞生，无疑是川崎在东南亚市场下的一手妙棋，它成功将原本略显严肃、需要一定技术门槛的纯林道越野车，包装成了一台极具个性、人人都想骑着去露营咖啡的「小拉力」车款。
原本粗犷的林道车就能散发出如此迷人的北非拉力风情; 在凡事追求电子化、科技化的当代，这样一台纯粹、轻巧且能让人重温「调校化油器」乐趣的小车，确实是这个时代难能可贵的摩托车浪漫。
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