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On September 14, 2026, the 300,000th vehicle of the Leapmotor B-series twin stars went off the production line. Since the B10 launched first in April 2025, followed by the B01 in July 2025, it took 1 year and 6 months, setting a record for the fastest achievement of this milestone in the Leapmotor product series. In the exceptionally competitive 100,000-level pure electric market, achieving monthly sales of nearly 20,000 units, the Leapmotor B-series twin stars have already become a phenomenon hit in its class. Meanwhile, the global model B10 also set a record for the fastest overseas sales breakthrough of 60,000 units for a single Leapmotor model. 1 year 6 months, 300,000 units off the line, 60,000 overseas. Behind these numbers is the hardcore product power of "cross-level full configuration" under Leapmotor's full-domain self-developed system, and more importantly, a trust vote cast by global users through their orders.
Hot Sales Globally: B10 Leads Europe's Mainstream Submarkets
The hot sales of the Leapmotor B-series twin stars are by no means accidental. As of now, the global model B10 has launched in over 40 countries and regions. In the first half of 2026, Leapmotor B10 won the first place in sales of Chinese brand compact pure electric SUVs in the European market, and simultaneously topped the sales charts in six submarkets in Germany, Italy, France, Belgium, the Netherlands, and Poland, becoming the undisputed "Chinese Business Card" on the export track. In August, global sales of the B10 exceeded 20,000 units, with overseas sales breaking 10,000 units. With high appearance, long range, cross-level configuration, an 87.4% ultra-high space utilization rate, and solid China-Europe joint chassis tuning, it has rewritten the competitive landscape of Chinese manufacturing in global mainstream submarkets, with global reputation continuing to climb. Relying on strategic synergy with the Stellantis Group, Leapmotor is exporting its product philosophy of "good quality but not expensive" to a broader world stage.
Standout Design: Tech-Nature Aesthetics Conquer Global Juries
Good products speak for themselves. Leapmotor collaborates across three locations: Hangzhou Headquarters R&D Center, Shanghai Forward Design Center, and the European German Munich Design Center, aligning with global aesthetics and technology trends. Long before the B10 launched, it received high recognition from a joint jury of designers from Stellantis Group brands Maserati, Alfa Romeo, and Jeep. Its minimalist, tech-focused, and atmospheric design concept aligns with global mainstream aesthetics, successively winning international awards such as the Muse Design Platinum Award, American Good Design Platinum Award, London Design Gold Award, French Design Gold Award, New York Design Silver Award, and International CMF Design Award Green Design Award. Every recognition confirms Leapmotor's success at the product design level — Chinese manufacturing is already beyond just price-performance ratio.
Global Quality: Five Bases and Global Verification Forge Trust
The confidence behind hot sales comes from the systemic capabilities of global manufacturing. Leapmotor has woven a global manufacturing network with five manufacturing bases in China, Myanmar, Indonesia, Malaysia, and Spain (to be put into production soon), coordinating with global top-tier brand supply chains, researching and manufacturing according to global standards — this is the underlying support that allows 300,000 units of "global cars" to be stably mass-produced.
But what truly makes users firmly choose the Leapmotor B-series is the hardcore quality that can withstand global verification. At the regulatory verification level, the B10 vehicle has passed EU WVTA certification, seat fabrics have obtained the OEKO-TEX® STANDARD 100 highest environmental certification, meeting maternal and infant safety standards; at the environmental verification level, it can calmly cope with extreme climates from Northern Europe -30°C to the Middle East 50°C; at the road condition verification level, it has undergone actual tests in 200 cities across Europe, the Middle East, South America, Africa, Asia, etc., with cumulative mileage reaching one million kilometers.
Regarding battery safety, covering a global meteorological database spanning 53 countries/regions and 195 major cities, it optimizes the battery thermal management system for high temperature, extreme cold, high humidity, and high altitude, achieving safety throughout the full lifecycle from cell selection, Pack design to BMS strategy.
Regarding chassis tuning, Leapmotor collaborates with the Stellantis Group chassis master team, using the same driving simulator as F1 racing cars for joint tuning, balancing Chinese-style comfort and European-style handling to provide driving experiences that meet local needs for users in multiple global markets.
Continuous Advancement, Continuous Progress
In July this year, the all-new B01 and B10 launched with renewed vigor featuring "Four Ace Cards": Full Domain 800V+3C Fast Charging, Front-row Dual Zero-Gravity Seats, Ultra-large Size AR-HUD, and 17.3-inch 3K Central Control Screen. They continue to advance in range, intelligence, and comfort, responding to global user expectations with higher quality. From the sales champion in Europe's mainstream submarkets to the 300,000th vehicle going off the line, the Leapmotor B01 and B10 use the double answer sheet of "Global Hot Sales" and "Global Quality" to interpret what true "Technology for All" means. Today, the Leapmotor B-series has grown from a mobility partner for Chinese families to a quality choice recognized by world users; on the upward path, Leapmotor stands shoulder to shoulder with every user, heading towards new realms together.
Dalam pasaran SUV di Malaysia, ramai pembeli semasa memilih kereta akan membandingkan Honda CR-V dan Mazda CX-80. Kedua-dua kereta ini mempunyai harga dan kedudukan pasaran yang agak sama, hari ini kita akan membuat perbandingan terperinci dari pelbagai aspek untuk membantu anda menjimatkan masa membuat kajian.
Honda CR-V mempunyai harga OTR di Malaysia sebanyak RM 178,200 - 195,900, terdapat keseluruhan 4 varian, termasuk 2026 e:HEV 2.0L 2WD RS (RM 195,900), 2026 1.5T 4WD V (RM 181,900), 2026 e:HEV 2.0L 2WD E (RM 178,200) dan lain-lain.
Mazda CX-80 mempunyai harga OTR di Malaysia sebanyak RM 296,610 - 296,610, terdapat keseluruhan 1 varian, termasuk 2025 2.5L 65km High Plus (RM 296,610) dan lain-lain.
Dari segi harga, harga permulaan Honda CR-V memang lebih murah sebanyak RM 118,410 berbanding Mazda CX-80. Jika bajet anda terhad, varian asas Honda sudah boleh memenuhi keperluan harian. Tetapi anda juga perlu berhati-hati, beza harga beberapa ribu tersebut mungkin ada kompromi dari segi kelengkapan, ia bergantung pada keperluan anda.
Honda CR-V panjang badan 4500 mm, bak bagasi 450 L.
Mazda CX-80 panjang badan 4500 mm, bak bagasi 450 L.
Saiz kedua-dua kereta ini hampir sama, ruang dalaman hampir tiada perbezaan. Kereta dalam kategori ini, ruang cukup untuk penggunaan harian.
Honda CR-V menggunakan jenis pemacu FWD.
Mazda CX-80 menggunakan jenis pemacu FWD.
Jenis pemacu kedua-dua kereta ini sama, iaitu FWD, pengalaman memandu harian tidak akan berbeza banyak.
Honda CR-V dan Mazda CX-80 kedua-duanya adalah pilihan utama pasaran Malaysia, sesuai untuk kegunaan keluarga, komuter harian. Jika anda lebih menitikberatkan reputasi jenama dan harga kenderaan terpakai, utamakan yang mempunyai reputasi lebih baik; jika anda lebih memprioritaskan nilai harga dan kelengkapan, pilih yang mempunyai kelengkapan lebih lengkap. Akhirnya, disarankan kedua-dua model untuk diuji jalan, pengalaman peribadi adalah yang paling penting.
Secara keseluruhan, Honda CR-V dan Mazda CX-80 adalah model kereta yang sangat baik di pasaran Malaysia. Memilih yang mana, kunci utama adalah melihat keperluan dan bajet peribadi anda. Disarankan anda melakukan kajian, bandingkan tawaran daripada beberapa kedai kereta, kemudian uji jalan untuk membuat keputusan akhir. Membeli kereta adalah perkara besar, meluangkan masa melakukan kajian tidak akan salah.
Pasar SUV di Malaysia, ramai pembeli sering membandingkan Honda CR-V dan Mazda CX-8 semasa memilih kereta. Kedua-dua model ini hampir sama dari segi harga dan penjenamaan, hari ini kita akan buat perbandingan terperinci dari pelbagai aspek untuk membantu anda menjimatkan masa mencari maklumat.
Harga OTR Honda CR-V di Malaysia ialah RM 178,200 - 195,900, ada 4 varian, termasuk 2026 e:HEV 2.0L 2WD RS (RM 195,900), 2026 1.5T 4WD V (RM 181,900), 2026 e:HEV 2.0L 2WD E (RM 178,200) dan lain-lain.
Harga OTR Mazda CX-8 di Malaysia ialah RM 165,360 - 201,360, ada 5 varian, termasuk 2025 2.5T 4WD High Plus Petrol (RM 201,360), 2025 2.2L 2WD High Plus Diesel (RM 193,123), 2025 2.5L 2WD High Plus Petrol (RM 186,360) dan lain-lain.
Dari segi harga, Mazda CX-8 lebih murah RM 12,840 berbanding Honda CR-V. Jujurnya, dalam segmen harga ini, beza ribuan ringgit tidak terlalu besar, yang penting adalah nilai keseluruhan dan kos penggunaan jangka panjang.
Panjang badan Honda CR-V 4500 mm, ruang beg 450 L.
Panjang badan Mazda CX-8 4500 mm, ruang beg 450 L.
Saiz kedua-dua kereta hampir sama, ruang dalaman berbeza sedikit. Kereta dalam kelas ini cukup untuk penggunaan harian.
Honda CR-V menggunakan sistem penggerak FWD.
Mazda CX-8 menggunakan sistem penggerak FWD.
Sistem penggerak kedua-dua kereta sama, iaitu FWD, rasa memandu harian tiada perbezaan besar.
Honda CR-V dan Mazda CX-8 adalah pilihan utama pasaran Malaysia, sesuai untuk kegunaan keluarga dan perjalanan harian. Jika anda lebih mementingkan reputasi jenama dan nilai jual semasa, boleh pertimbangkan yang mempunyai reputasi lebih baik; jika anda lebih mementingkan nilai harga dan kelengkapan, pilih yang mempunyai kelengkapan lebih banyak. Akhir sekali disyorkan untuk uji pemanduan kedua-dua model, pengalaman sendiri adalah yang paling penting.
Secara keseluruhan, Honda CR-V dan Mazda CX-8 adalah model yang sangat baik di pasaran Malaysia. Memilih yang mana, penting bergantung pada keperluan dan bajet peribadi anda. Disyorkan buat persiapan, bandingkan beberapa tawaran dealer kereta, kemudian uji pemanduan untuk buat keputusan akhir. Membeli kereta adalah perkara besar, meluangkan masa untuk persiapan tidak akan salah.
Avatr's recent management adjustments have sparked considerable discussion within the industry.
According to relevant reports, Wang Hui, Executive Vice President of Changan Automobile and Chairman of Avatr Technology, will shift his focus to the group's global business next, leading the Southeast Asian and Central & South American markets; Chen Zhuo, who was promoted to Vice President in June this year, will take on more of Avatr's daily operations and business advancement. It needs to be stated that currently, Wang Hui remains Chairman of Avatr Technology and Executive Vice President of Changan Automobile, overseeing a portion of overseas business.
At first glance, this is a conventional matching of personnel to roles — Wang Hui already has senior experience in overseas business, so doing familiar work is natural; Chen Zhuo, as part of the younger generation of management, taking over a high-end brand also aligns with the training rhythm. However, combined with Avatr's current development stage and Changan's overall performance situation, behind this adjustment lies the current development situation of the brand and the group.
Three-party resources support, brand still in ramp-up phase
As a high-end new energy brand jointly built by Changan, Huawei, and CATL, Avatr's starting point can be said to be quite high. Manufacturing, intelligent technology, and battery — the three core links, all supported by industry top players, market expectations were maxed out when the brand first launched.
But developing to now, the brand is still in the ramp-up investment stage. Financially, cumulative losses from 2022 to 2025 exceeded 13.2 billion yuan, not yet exiting the loss period of the investment phase. In terms of sales, cumulative deliveries in the first half of this year were about 27,619 vehicles, a 51.3% year-on-year decrease. The annual target of 220,000 vehicles set at the beginning of the year was only 12.6% completed in half a year, the progress gap is relatively large. It is worth knowing that the domestic new energy market overall still maintained growth this year, Avatr's development pace has opened a considerable gap with the overall industry trend.
Wang Hui completes multiple strategic frameworks
Internally, he deepened the three-party strategic cooperation, established a full set of integrated development models, and also led the investment matters in Huawei's Yinwang Company. In November 2025, the cooperation with Huawei was upgraded to the HI PLUS joint co-creation model, no longer simply technology supply, but collaborative across the entire value chain from user insights, product definition to R&D, integrated marketing, and team building.
Externally, he clarified the global development logic for Avatr, promoted the brand entering global 34 country markets, and planned to expand the market scope to 46 to 50 countries in 2026.
However, these top-level layouts are currently still in the process of gradual implementation and have not yet been fully converted into tangible terminal sales and operating performance.
And the cooperation with Huawei also has topics that need to be sorted out in the long term. Currently, Huawei cooperates with multiple car companies at different depths. Avatr how to find its own positioning within Huawei's cooperation map, and strive for more adaptive resource allocation, is a matter that needs to be continuously explored in the brand development process.
In terms of capitalization, Avatr's HK listing is also being promoted. In November 2025, the company first submitted a listing application to the Hong Kong Stock Exchange, did not complete the hearing process within the specified time, and the application automatically expired on May 27, 2026; on June 30, the company resubmitted the listing materials, currently in the audit promotion stage, the specific listing schedule has not yet been clarified.
Overseas growth momentum is good, but also faces competition and localization challenges
In the first half of this year, Changan's overseas sales reached 455,000 vehicles, a 51.9% year-on-year increase; overseas revenue was 21.942 billion yuan, a 78.77% year-on-year increase, accounting for the proportion of total revenue from 16.89% in the same period last year to 33.43%. More importantly, the gross profit margin of overseas business reached 20.13%, significantly higher than the domestic business 11.67% level, having become an important growth and profit support for the group.
But behind the good-looking data, there are also many realistic challenges. First is market competition, Southeast Asia, Central & South America and other regions, now Chinese car companies are all accelerating layout, BYD, Geely, Chery, Great Wall and other brands have already entered, market competition continues to intensify, long-term gross profit margins face downward pressure.
Second is the difficulty of localization implementation. When Wang Hui was responsible for Southeast Asian business before, he proposed a target that the localization rate of Thailand factory would reach above 80%. But supply chain building, local talent training, compliance system construction and other work, all need long-term time and capital investment, the process of target landing is not easy. If the localization progress falls short of expectations, cost advantages will also be affected.
So this time letting Wang Hui manage some overseas business is also hoping to leverage his past experience to further consolidate the development foundation of the overseas market and consolidate the growth momentum.
Chen Zhuo takes over, the core is to grasp landing execution
Chen Zhuo, who took over Avatr, was just promoted to group vice president in June this year, and will face multiple realistic topics in the brand development process next.
Current Avatr does not lack top strategic frameworks, nor lacks three-party resource backing, but the operational work to make up is still many: how to narrow losses, how to improve terminal sales, how to smoothly promote the listing process, are all very practical problems. Brand positioning is high-end market, how to convert technical and resource advantages into product power perceived by consumers, how to improve brand volume and channel efficiency, are the key points that operations need to push.
After all, the previous stage was more about setting directions and building frames, next more tests are landing ability and refined operations. Especially in the three-party cooperation mode, how to coordinate the resources of all parties well, improve collaboration efficiency, let cooperation value fully release, very tests the new management team's operation ability.
As a core member of the Changan new generation management, Chen Zhuo's takeover has also injected new execution power into the brand, but from strategic planning to market results, there are still many links that need to be connected in between.
The logic of group layout behind the adjustment
This personnel adjustment, after all, is also a resource re-layout of Changan in the industry adjustment period.
In the first half of this year, Changan Automobile revenue decreased by 9.71% year-on-year, net profit attributable to shareholders decreased by 64.32% year-on-year. Domestic car market competition continues, price war background domestic business gross profit margin narrowed to 11.67%, profit pressure has appeared.
Avatr as Changan layout high-end new energy important carrier, currently still in investment period, not yet into profit contribution stage, continuous capital investment for the group is also a huge consumption.
So the logic of this wave adjustment is also clear: put the executive with the most experience to the overseas market with the highest growth certainty, guard the basic disk; let young managers operate high-end brands, promote landing execution. One side takes care of current performance stability, one side lays out long-term brand upgrade, is a very pragmatic development idea.
For Avatr, the big direction and framework are basically formed, next fight is refined operations and landing ability. This management team adjustment can bring how many changes, finally still has to look at product performance and market feedback.
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Dalam pasaran SUV di Malaysia, ramai pembeli yang membandingkan Honda CR-V dan Mazda CX-5 semasa memilih kereta. Kedua-dua kereta ini hampir sama dari segi harga dan kedudukan pasaran, hari ini kita akan membuat perbandingan terperinci dari pelbagai aspek, membantu anda menjimatkan masa membuat kajian.
Honda CR-V di Malaysia mempunyai harga OTR RM 178,200 - 195,900, terdapat 4 varian, merangkumi 2026 e:HEV 2.0L 2WD RS (RM 195,900), 2026 1.5T 4WD V (RM 181,900), 2026 e:HEV 2.0L 2WD E (RM 178,200) dan lain-lain.
Mazda CX-5 di Malaysia mempunyai harga OTR RM 135,469 - 166,760, terdapat 3 varian, merangkumi 2025 2.0L AT 35th Anniversary (RM 316,154), 2025 2.0L AT (RM 296,154), 2025 2.0L MT (RM 294,154) dan lain-lain.
Ditinjau dari segi harga, harga permulaan Mazda CX-5 adalah RM 42,731 lebih murah berbanding Honda CR-V. Jujur, dalam kategori harga ini, beza beberapa ribu sebenarnya tidak besar, yang penting adalah nilai keseluruhan dan kos penggunaan jangka panjang.
Honda CR-V dilengkapi enjin 2.0L 4-silinder, kuasa 170 hp. Penggunaan minyak rasmi 8.0 L/100km.
Mazda CX-5 dilengkapi enjin 1.5L Turbo, kuasa 140 hp. Penggunaan minyak rasmi 7.0 L/100km.
Dari segi kuasa, 2.0L 4-silinder Honda CR-V mempunyai 30 kuasa kuda lebih daripada 1.5L Turbo Mazda CX-5, memberikan lebih keyakinan pada pecutan tengah, terutamanya semasa memotong di lebuh raya. Namun, penggunaan minyak Mazda CX-5 mungkin lebih mesra, perbezaan pada penggunaan bandar harian tidak akan terlalu besar.
Panjang badan Honda CR-V 4500 mm, ruang muatan 450 L.
Panjang badan Mazda CX-5 4500 mm, ruang muatan 450 L.
Saiz kedua-dua kereta hampir sama, beza ruang dalaman tidak banyak. Untuk kereta dalam kategori ini, pengguna harian adalah mencukupi.
Honda CR-V menggunakan kaedah pemacu FWD.
Mazda CX-5 menggunakan kaedah pemacu FWD.
Kaedah pemacu kedua-dua kereta sama, iaitu FWD, tiada beza besar dalam pengalaman memandu harian.
Honda CR-V waranti 5 tahun/jarak tidak terhad, selang penyelenggaraan setiap 10,000km atau 6 bulan.
Mazda CX-5 waranti 5 tahun/150,000km, selang penyelenggaraan setiap 10,000km atau 6 bulan.
Secara keseluruhannya, Honda CR-V dan Mazda CX-5 adalah model kereta yang sangat bagus di pasaran Malaysia. Memilih mana satu, perkara utama bergantung pada keperluan dan bajet peribadi anda. Kami mencadangkan anda membuat kajian, bandingkan sebut harga dari lebih banyak peniaga kereta, kemudian buat ujian memandu untuk membuat keputusan akhir. Membeli kereta adalah perkara besar, meluangkan masa membuat kajian tidak akan salah.
In the Malaysian SUV market, many buyers compare Honda CR-V and Mazda CX-30 when choosing a car. These two models are quite close in price and positioning, so today we will do a detailed comparison from multiple aspects to help you save time on research.
Honda CR-V's OTR price in Malaysia is RM 178,200 - 195,900. There are a total of 4 versions, including 2026 e:HEV 2.0L 2WD RS (RM 195,900), 2026 1.5T 4WD V (RM 181,900), 2026 e:HEV 2.0L 2WD E (RM 178,200), etc.
Mazda CX-30's OTR price in Malaysia is RM 122,409 - 146,409. There are a total of 4 versions, including 2025 2.0L High+ Premium (RM 146,409), 2025 2.0L High+ (RM 138,409), 2025 2.0L High (RM 130,409), etc.
From a price perspective, the starting price of Mazda CX-30 is RM 55,791 cheaper than Honda CR-V. Honestly, in this price range, a difference of a few thousand is not big; the key is overall value for money and long-term running costs.
Honda CR-V safety rating is 5★ (ASEAN NCAP), active safety systems include Honda SENSING (ACC, CMBS, LKAS, RDM).
Mazda CX-30 safety rating is 5★ (ASEAN NCAP), active safety systems include i-Activsense.
Both cars have the same safety rating; safety features in this class are very comprehensive. New car safety is generally not bad, so no need to worry too much about this.
Honda CR-V uses FWD drivetrain.
Mazda CX-30 uses FWD drivetrain.
Both cars have the same drivetrain, FWD, so daily driving experience will not differ too much.
Honda CR-V and Mazda CX-30 are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, prioritize the one with better reputation; if you value value for money and features more, choose the one with richer features. Ultimately, it is recommended to test drive both; personal experience is the most important.
Overall, Honda CR-V and Mazda CX-30 are both very good models in the Malaysian market. Which one to choose depends on your personal needs and budget. We suggest you do your research, compare quotes from several dealerships, and then test drive to make the final decision. Buying a car is a major matter; spending time on research will definitely not be wrong.
9 月 9 日晚間，眾泰汽車披露其全新 A0 級車型已正式進入批量試製階段。此前兩個交易日公司股價連續漲停。從 2021 年法院裁定受理破產重整，到如今全新車型進入批量試製，眾泰汽車的復甦之路已走過五年。
這款名為 Wink Y01 國際版的 A0 級純電車型被定位為海外市場核心戰略車型，但公司同時提示，目標市場法規認證、渠道建設及資金到位仍存在不確定性，截至目前尚未形成銷售。批量試製究竟意味著什麼？海外優先戰略能否走通？財務基本麵是否真正改善？本文從三個維度展開分析。
從破產到試製，眾泰走了五年
眾泰汽車的危機可追溯至 2018 年，當年銷量腰斬至 15.48 萬輛，此後一路下滑。2020 年，母公司鐵牛集團因嚴重資不抵債被法院宣告破產，眾泰隨之陷入債務危機。2021 年 6 月金華中院裁定受理重整申請，10 月江蘇深商控股集團以 20 億元投資款成為投資人，12 月重整計劃獲法院批准執行。
圖片來源：眾泰汽車
重整完成後，整車復產並不平坦。2022 年 10 月公司曾宣布整車復產，但進展緩慢。2024 年全年整車銷量僅 14 輛，產量為零，整車業務基本停滯。2026 年以來節奏明顯加快：3 月深康車身模具工廠復工復產；9 月 3 日新車型模具交付，模具工廠全面復工，標誌著研發試製與驗證完成，轉入生產批量驗證階段，同日永康基地塗裝產線完成投槽；9 月 9 日召開 Wink Y01 國際版發布會暨批量試製啟動會。
圖片來源：眾泰汽車
從產品參數看，Wink Y01 車身尺寸 3912×1745×1545mm，軸距 2520mm，定位 A0 級純電車型，基於全新迭代的 S 純電小型車技術平台，尺寸介於比亞迪海鷗與海豚之間。需要指出，批量試製與正式量產（SOP）仍有本質區別，前者主要驗證工藝穩定性與質量一致性，尚未進入規模化生產和銷售。眾泰公告明確表示該車型尚未形成銷售。
海外優先，是出路嗎？
眾泰汽車將 2026 年戰略方向確定為"聚焦主業、低成本運營、快速復產、海外優先"。選擇海外作為突破口有其現實邏輯：國內新能源市場競爭白熱化，以眾泰當前的品牌力和資金實力，直接參與國內競爭難度較大。
行業背景提供了外部機遇。據中國汽車工業協會數據，2026 年上半年汽車出口量 405.9 萬輛，同比增長 63%；其中新能源汽車出口表現尤為亮眼，據乘聯會數據，1-7 月新能源汽車累計出口 296 萬輛，同比增長 72%。
東南亞作為新興增長極，乘聯會數據顯示，2025 年汽車向東南亞出口 198.5 萬輛，同比增長 24.7%；菲律賓、澳大利亞、泰國、印尼等市場新能源滲透率快速提升。頭部車企加速佈局東南亞，吉利汽車將 2026 年東盟區域目標定為 30 萬輛量級，其 7 月單月海外出口達 10.67 萬輛，同比增長 202%。
圖片來源：眾泰汽車
眾泰的海外佈局集中在東盟和南亞：上半年與印尼 BPKN 達成新能源全產業鏈戰略合作共識，與印度 Kaly Emotors 簽署 KD（散件組裝）戰略合作主協議，計劃共建年產 3 萬台套的 SKD 項目。公司在永康基地組建國際部，同步洽談多個市場合作。KD 模式作為輕資產出海路徑，可規避關稅、降低成本並利用本地渠道，符合"低成本運營"定位。
然而，海外優先戰略面臨多重現實門檻。
一是競爭激烈，比亞迪海鷗、五菱繽果等 A0 級小車已在東南亞建立先發優勢，吉利、奇瑞也在加速佈局本地產能，眾泰作為後發者品牌認知度薄弱。
二是法規認證週期較長，眾泰汽車在公告中將其列為首要不確定性因素。
三是渠道建設需持續投入，KD 協議簽署不等於實際銷量，產能爬坡、經銷商網絡搭建和售後體系建立都需要時間和資金。從實際數據看，眾泰汽車海外業務仍處起步階段：2026 年上半年國外地區收入僅 521 萬元，佔總營收 2.74%，僅完成少量海外整車訂單發運。
扭虧之下，隱憂未消
據眾泰汽車 2026 年半年報顯示，公司營收 1.90 億元，同比下降 32.08%；歸母淨利潤 8038.93 萬元，同比增長 154.36%，為近七年來中報首次扭虧，也是近期股價上漲的重要動因。
圖片來源：眾泰汽車 2026 年半年報
但扭虧質量需仔細審視。據半年報數據，眾泰扣非歸母淨利潤為 -1.52 億元，虧損同比擴大 40.31%，說明主業仍在虧損且幅度增加，扭虧主要來自債務和解等非經常性損益。收入結構上，1.90 億元主要來自汽車零部件和門業，整車業務未實質性復產。2025 年全年營收 5.21 億元，同比下降 6.66%；歸母淨利潤 -3.67 億元，同比減虧 63.29%。虧損雖連續收窄，但營收下滑趨勢未扭轉。
資產負債方面，截至 6 月末，眾泰資產負債率高達 94.01%，雖較 2025 年末的 96.55% 有所下降，但仍處極高水平，財務結構脆弱。經營活動現金流淨額 8916.70 萬元，同比改善明顯。公司在公告中明確提示："仍面臨一定的資金壓力，後續量產及市場投放需要持續的資金投入，資金到位情況存在不確定性。"
2026 年以來，眾泰汽車在債務化解上取得進展，1 月提前全額償還中行、建行兩家銀行合計 3.85 億元債務，相關債務責任履行完畢，並解除了對應資產的司法凍結，為復工復產創造了條件。但債務化解只是解決歷史包袱，能否形成持續經營現金流才是復甦關鍵，Wink Y01 的量產與海外市場表現將直接決定眾泰汽車的基本面走向。
結語：
綜合來看，眾泰汽車正處於從"破產重整後的生存維持"向"整車業務實質性恢復"過渡的關鍵節點。Wink Y01 批量試製、產線改造完成、海外 KD 合作落地，表明復甦已從財務債務化解延伸至生產能力重建。
然而，營收下滑、扣非虧損擴大、資產負債率高企、海外收入佔比较低等數據也在提醒市場，批量試製與規模化銷售之間仍存在不少坎坷。復工復產只是第一步，能否在海外 A0 級新能源市場站穩腳跟、恢復主業造血能力，仍需時間和資金投入來驗證。
In Malaysia's SUV market, many buyers compare Honda CR-V and Toyota Harrier when choosing a car. These two cars are quite close in price and positioning. Today we will make a detailed comparison from multiple aspects to help you save time doing research.
Honda CR-V's OTR price in Malaysia is RM 178,200 - 195,900, with a total of 4 versions, including 2026 e:HEV 2.0L 2WD RS (RM 195,900), 2026 1.5T 4WD V (RM 181,900), 2026 e:HEV 2.0L 2WD E (RM 178,200), etc.
Toyota Harrier's OTR price in Malaysia is RM 289,000 - 289,000, with a total of 1 version, including 2026 HEV 2.5L Standard (RM 289,000), etc.
In terms of price, Honda CR-V's starting price is indeed RM 110,800 cheaper than Toyota Harrier. If your budget is limited, Honda's entry-level version can already meet daily needs. However, be aware that the cheaper few thousand might involve trade-offs in features, depending on your needs.
Honda CR-V is equipped with 2.0L 4-cyl, 170 hp. Official fuel consumption 8.0 L/100km.
Toyota Harrier is equipped with 2.0L Turbo, 220 hp. Official fuel consumption 9.5 L/100km.
In terms of power, Toyota Harrier's 2.0L Turbo has 50 hp more than Honda CR-V's 2.0L 4-cyl. However, for daily city driving, both cars have enough power, you won't feel underpowered.
Honda CR-V uses FWD drive system.
Toyota Harrier uses FWD drive system.
Both cars have the same drive system, both are FWD, daily driving experience won't have too much difference.
Honda CR-V Warranty 5 years/unlimited mileage, service interval every 10,000km or 6 months.
Toyota Harrier Warranty 5 years/unlimited mileage, service interval every 10,000km or 6 months.
Both cars have the same warranty conditions, no need to worry about this aspect. Actual maintenance cost also depends on the brand's service network and parts prices, suggest asking real owners in car owner groups for experience.
Honda CR-V and Toyota Harrier are both mainstream choices in the Malaysia market, suitable for family use, daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about cost-performance and features, choose the one with richer configurations. Ultimately, it is recommended to test drive both, personal experience is the most important.
Overall, Honda CR-V and Toyota Harrier are both very good models in the Malaysia market. Which one to choose depends on your personal needs and budget. It is recommended to do your homework, compare quotes from several dealerships, then test drive to make the final decision. Buying a car is a big matter, spending time on homework will never be wrong.
14—20 September, perhimpunan kargo komersial tertinggi global setiap dua tahun—Pameran Pengangkutan Antarabangsa Hannover (IAA Transportation 2026) akan diadakannya di Pusat Pameran Hannover, Jerman. Kenderaan Komersial Elektrik Geely Farizon akan mendarat di Pameran Kereta Hannover buat kali pertama, membawa tiga produk utama iaitu Xinghan H, Super VAN, dan Xingxiang V7E untuk dipamerkan di Stand P55.
Rangka Kerja Global Menanam Akar Secara Dalam
Keupayaan Tempatan Eropah Dipercepatkan
Sebagai jenama kenderaan komersial tenaga baharu pertama sepanjang dunia yang mencapai 600,000 unit jualan, laluan Pemasaran Keluar Geely Farizon telah beralih daripada "Pemasaran Produk Keluar" kepada "Akar Ekosistem". Di sebalik proses ini, tiada yang boleh terlepas daripada kelebihan sinergi Penumpang dan Kargo "Satu Geely"—Farizon kongsi stok teknologi global Geely dan sumber operasi tempatan Eropah lebih dua dekad, berjaya mengimport teknologi elektrik dan pintar yang matang kenderaan persendirian ke bidang kenderaan komersial, membawa pengalaman memandu pintar tahap kenderaan persendirian dan kualiti yang boleh dipercayai ke pasaran Eropah.
Setakat ini, perniagaan Geely Farizon telah mencakupi 70 negara, dibina lebih 150 titik jualan dan lebih 200 pusat servis luar negara. Pada separuh tahun pertama 2026, jumlah eksport luar Geely Farizon menduduki puncak industri, mencatatkan peningkatan 123% secara tahunan, teratas dalam eksport di 28 negara dan wilayah termasuk United Kingdom, Australia, Emiriah Arab Bersatu. Pada Ogos, jumlah penghantaran antarabangsa terus melanjutkan kecenderungan meningkat, meningkat secara tahunan secara besar 99.1%, tenaga pasaran luar negara meluap.
Di Eropah, penyelarasan strategik Geely Farizon sangat kukuh. Selepas Farizon Mobility Europe B.V. dimulakan operasi, anak syarikat Jerman dan Perancis berdiri secara berturutan, kali ini telah memasuki pasaran utama Jerman dan Perancis secara rasmi, penyelarasan global telah merangkumi ke arah penanaman akar dalam. Sementara itu, gudang bahagian Gaggenau di Eropah dimulakan operasi, berganding dengan Pusat Pembahagian Bahagian Antarabangsa Ningbo membina sistem gudang ganda "Dalam Negeri‑Eropah", secara signifikan mengurangkan kitaran penghantaran bahagian Eropah. Loji KD Indonesia telah mencapai keluaran kenderaan lengkap, loji pemasangan luar negara pertama memasuki pengoperasian berskala, mencapai peningkatan dari eksport kenderaan lengkap kepada pengeluaran tempatan.
"Kami bukan sekadar datang untuk menjual kereta, tetapi membawa sistem operasi Eropah yang lengkap untuk melayani pelanggan." Penyelesaian ekosistem lengkap ini mencakupi kitaran hidup pengguna dari pembelian, penggunaan, penyelenggaraan hingga pertukaran, sungguh menjawab keperluan mendalam syarikat logistik terhadap "rakan dipercayai".
Tiga Produk Dipamerkan
Berbincang dengan Global Melalui Kuasa Sijil Antarabangsa
Semua kereta yang dipamerkan kali ini dikembangkan berdasarkan arkitektur digital elektrik murni, mengikut Peraturan ECE Suruhanjaya Ekonomi Pertubuhan Bangsa-Bangsa Bersatu Eropah, memperoleh sijil akses pasaran Kesatuan Eropah, mencakupi logistik laluan utama, penghantaran bandar dan senario komersial utama.
Xinghan H: Sebagai asas teknologi Geely Farizon, truk berat elektrik versi Eropah membawa bateri 600kWh, julang lebih 500 kilometer, umur reka bentuk B10 1.5 juta kilometer, memenuhi piawaian operasi yang ketat Eropah.
Super VAN: ruang maksimal 13m³, boleh memuatkan 5 pasu piawaian Eropah; memenangi Naib Juara Hadiah Van Komersial Antarabangsa Tahunan IVOTY2026 dan Hadiah Van Sifar Emisi Tahunan What Van 2026, keperluan keselamatan memperoleh penilaian 5 bintang EuroNCAP.
Xingxiang V7E: ruang cas 6.95m³, julang 328 kilometer, muatan 1373kg, lengkap lebih 14 ciri ADAS; telah masuk ke dalam tiga teratas perlawanan akhir IVOTY2027, keputusan akhir akan diumumkan pada malam 14 September.
Sepuluh tahun komited dengan orientasi jangka panjang dan pembangunan berasas, Geely Farizon telah menyelesaikan dari pemimpin domestik ke integrasi dalam dalam rantai industri global dalam peningkatan peranan. Pada Pameran Kereta Hannover kali ini, Geely Farizon akan menghormati asas jenama "mencipta penghubung pintar, memacu komersial hijau", melaksanakan falsafah pembangunan "Lahir Global", bersama rakan global membina bersama ekosistem logistik hijau, menuju masa depan mampan.
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿本田 CR-V 同豐田 Fortuner 嚟做比較。呢兩款車喺價位同定位上都幾相近，今日我就由多個方面做一個詳細嘅對比，幫你省咗做功課嘅時間。
本田 CR-V 喺馬來西亞嘅 OTR 售價係 RM 178,200 - 195,900，一共有 4 個版本，包括 2026 e:HEV 2.0L 2WD RS（RM 195,900）、2026 1.5T 4WD V（RM 181,900）、2026 e:HEV 2.0L 2WD E（RM 178,200） 等。
豐田 Fortuner 喺馬來西亞嘅 OTR 售價係 RM 195,880 - 241,880，一共有 3 個版本，包括 2024 2.8T VRZ Diesel（RM 241,880）、2024 2.7L SRZ Petrol（RM 202,880）、2024 2.4L Standard Diesel（RM 195,880） 等。
由價錢睇落，本田 CR-V 嘅起步價確實比豐田 Fortuner 平咗 RM 17,680。如果你預算有限，本田嘅入門版已經可以滿足日常需求。但都要注意，平嗰幾千塊，可能在配備上會有取舍，具體睇你嘅需求。
本田 CR-V 搭載 2.0L 4-cyl，馬力 170 hp。官方油耗 8.0 L/100km。
豐田 Fortuner 搭載 2.5L Diesel，馬力 187 hp。官方油耗 8.5 L/100km。
動力方面，豐田 Fortuner 嘅 2.5L Diesel 比本田 CR-V 嘅 2.0L 4-cyl 多咗 17 匹馬力。不過日常喺市區開，兩款車嘅動力都夠用，唔會覺得唔夠力。
本田 CR-V 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括本田 SENSING (ACC, CMBS, LKAS, RDM)。
豐田 Fortuner 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 。
兩款車嘅安全評級一樣，喺呢個級別裡面安全配備都算好齊全。而家嘅新車安全性都唔差，唔使太擔心呢一點。
本田 CR-V 車身長 4500 mm，尾箱 450 L。
豐田 Fortuner 車身長 4400 mm，尾箱 400 L。
空間方面，本田 CR-V 嘅車身比豐田 Fortuner 長咗 100 mm，車內乘坐空間會稍微寬裕啲，尤其係後座腿部空間。如果你經常載家人或者需要放嬰兒手推車，大一點嘅車身確實更實用。
本田 CR-V 同豐田 Fortuner 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，那就揀配置更豐富嗰款。最終都係建議兩款都去試駕，親身體驗先係最緊要。
總體嚟講，本田 CR-V 同豐田 Fortuner 都係馬來西亞市場好唔錯嘅車型。揀邊一輛，關鍵都係要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿本田 CR-V 同豐田 Fortuner 嚟做比較。呢兩款車喺價位同定位上都幾接近，今日我哋就從多個方面做一個詳細嘅比較，幫你節省做功課嘅時間。
本田 CR-V 喺馬來西亞嘅 OTR 售價係 RM 178,200 - 195,900，一共有 4 個版本，包括 2026 e:HEV 2.0L 2WD RS（RM 195,900）、2026 1.5T 4WD V（RM 181,900）、2026 e:HEV 2.0L 2WD E（RM 178,200） 等。
豐田 Fortuner 喺馬來西亞嘅 OTR 售價係 RM 195,880 - 241,880，一共有 3 個版本，包括 2024 2.8T VRZ Diesel（RM 241,880）、2024 2.7L SRZ Petrol（RM 202,880）、2024 2.4L Standard Diesel（RM 195,880） 等。
從價錢來看，本田 CR-V 嘅入門價確實比豐田 Fortuner 平咗 RM 17,680。如果你預算有限，本田嘅入門版已經足以滿足日常需求。但要小心留意，平嗰幾千蚊，可能喺配備上會有取捨，具體就要睇你嘅需求。
本田 CR-V 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括本田 SENSING (ACC, CMBS, LKAS, RDM)。
豐田 Fortuner 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 。
兩款車嘅安全評級一樣，喺呢個級別入面安全配備都算給到好齊全。而家嘅新車安全性都唔差，唔使太擔心呢一點。
本田 CR-V 車身長 4500 mm，車尾箱 450 L。
豐田 Fortuner 車身長 4400 mm，車尾箱 400 L。
空間方面，本田 CR-V 嘅車身比豐田 Fortuner 長咗 100 mm，車內乘坐空間會稍微闊少少，尤其係後座腿部空間。如果你經常載家人或者需要放嬰兒車，大啲嘅車身的確更實用。
本田 CR-V 同豐田 Fortuner 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更看重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，嗰就揀配置更豐富嗰款。最終都建議兩款都去試車，親自體驗先係最重要。
總括嚟講，本田 CR-V 同豐田 Fortuner 都係馬來西亞市場好幾唔錯嘅車型。揀邊一輛，關鍵仲要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，先去試車做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
In the SUV market in Malaysia, many buyers compare Honda CR-V and Toyota Corolla Cross when choosing a car. These two cars are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
The OTR price of Honda CR-V in Malaysia is RM 178,200 - 195,900, with a total of 4 versions, including 2026 e:HEV 2.0L 2WD RS (RM 195,900), 2026 1.5T 4WD V (RM 181,900), 2026 e:HEV 2.0L 2WD E (RM 178,200), etc.
The OTR price of Toyota Corolla Cross in Malaysia is RM 133,800 - 148,800, with a total of 3 versions, including 2026 HEV 1.8L GR Sport (RM 148,800), 2026 HEV 1.8L Standard (RM 140,800), 2026 1.8L Standard (RM 133,800), etc.
From a price perspective, the starting price of Toyota Corolla Cross is RM 44,400 cheaper than Honda CR-V. Honestly, in this price range, the difference of a few thousand is actually not large. The key is to look at the overall cost-effectiveness and long-term usage costs.
Honda CR-V safety rating is 5★ (ASEAN NCAP), active safety systems include Honda SENSING (ACC, CMBS, LKAS, RDM).
Toyota Corolla Cross safety rating is 5★ (ASEAN NCAP), active safety systems include TSS (PCS, LDA, ACC, LTA).
Both cars have the same safety rating, and safety features in this class are quite comprehensive. The safety of new cars nowadays is not poor, so there is no need to worry too much about this.
Honda CR-V adopts FWD drive mode.
Toyota Corolla Cross adopts FWD drive mode.
Both cars have the same drive mode, both are FWD, there will not be too much difference in daily driving experience.
Honda CR-V and Toyota Corolla Cross are both mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about cost-effectiveness and features, choose the one with richer configurations. Ultimately, it is recommended to test drive both, and personal experience is the most important.
Overall, Honda CR-V and Toyota Corolla Cross are both very good models in the Malaysian market. Choosing which one depends mainly on your personal needs and budget. It is recommended to do your research, compare quotes from multiple dealers, and then test drive to make a final decision. Buying a car is a big matter, spending some time doing research will never be wrong.
In Malaysia's SUV market, many buyers compare Honda CR-V and Toyota Yaris Cross when choosing a car. These two cars are quite close in price and positioning. Today, we will conduct a detailed comparison from multiple aspects to help you save time on research.
The OTR price of Honda CR-V in Malaysia is RM 178,200 - 195,900, with a total of 4 versions, including 2026 e:HEV 2.0L 2WD RS (RM 195,900), 2026 1.5T 4WD V (RM 181,900), 2026 e:HEV 2.0L 2WD E (RM 178,200), etc.
The OTR price of Toyota Yaris Cross in Malaysia is RM 99,900 - 109,900, with a total of 2 versions, including 2026 1.5L Standard (RM 99,900), 2026 HEV 1.5L Standard (RM 109,900), etc.
In terms of price, the starting price of Toyota Yaris Cross is RM 78,300 cheaper than Honda CR-V. Honestly, at this price point, a difference of a few thousand isn't actually that big; the key is to look at overall value for money and long-term ownership costs.
Honda CR-V is equipped with 2.0L 4-cyl, 170 hp. Official fuel consumption 8.0 L/100km.
Toyota Yaris Cross is equipped with 1.5L 4-cyl, 105 hp. Official fuel consumption 6.0 L/100km.
In terms of power, Honda CR-V's 2.0L 4-cyl has 65 more horsepower than Toyota Yaris Cross's 1.5L 4-cyl, offering more confidence in mid-range acceleration, especially when overtaking on highways. However, Toyota Yaris Cross fuel economy might be better; the difference in daily city commuting won't be significant.
Honda CR-V warranty 5 years/unlimited mileage, service interval every 10,000km or 6 months.
Toyota Yaris Cross warranty 5 years/unlimited mileage, service interval every 10,000km or 6 months.
The warranty conditions for both cars are the same, no need to worry about this aspect. Actual maintenance costs also depend on the brand's service network and parts prices; it is recommended to ask actual owners in car enthusiast groups for their experiences.
Both Honda CR-V and Toyota Yaris Cross are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about value for money and features, then choose the one with richer configurations. Ultimately, it is recommended to test drive both models; personal experience is the most important.
Overall, both Honda CR-V and Toyota Yaris Cross are excellent models in the Malaysian market. Choosing which one mainly depends on your personal needs and budget. We suggest you do your research, compare quotes from several dealerships, and then go for a test drive to make the final decision. Buying a car is a big deal; spending time doing research will never be wrong.
今年前8个月，上汽集团海外累计销量达到101.6万辆，同比增长52.9%。其中，MG品牌在欧洲累计销售24.1万辆，同比增长22.3%。
当海外业务进入百万辆规模，衡量一家车企全球化能力的标准也开始发生变化。过去，汽车出海更多关注产品能不能卖出去、销量能不能做起来；但当一个区域市场从几万辆增长到几十万辆，一家车企真正面对的已经是一套完整的海外经营问题：运输是否稳定，产品能否适应当地市场，生产和供应链是否足够靠近用户，销售、售后和金融体系能否支撑更大的规模。这些能力并不会随着销量自然出现，而需要长期投入和提前布局。
目前，上汽旗下安吉物流拥有42艘自营滚装船，海外布局三大创新研发中心、三大设计中心，泰国、印尼、印度三个整车制造基地和巴基斯坦KD工厂，以及100多个零部件生产研发基地、3000多个营销服务网点。
这些分散在研发、制造、物流、销售等不同业务板块的布局，构成了上汽全球化不断夯实的“大底座”。它不只是某一座工厂、某一支船队，而是围绕一辆汽车，把研发、制造、零部件、物流、销售、服务乃至金融等能力逐步铺向全球，并最终形成一套可以独立运转的海外体系。海外累计销量突破700万辆之后，上汽全球化正在从以产品和销量为中心的扩张，进入更依赖体系能力的阶段。
百万辆生意背后
物流已经不是简单的运输
上汽全球化“大底座”中，最具象的一部分，是不断扩大的滚装船队。2022年起，安吉物流投入近百亿元，新建12艘7600车位及以上大型滚装船。目前，安吉物流拥有各类滚装船42艘，其中外贸、内贸滚装船各21艘，远洋段自营年运能达到60万辆，海外落地段能力达到100万辆。从依赖外部运力，到自建大型滚装船队，这一变化背后，是上汽海外业务规模不断扩大之后，对物流稳定性和自主性的要求越来越高。
对于年海外销量达到百万辆级的车企而言，物流已经不再只是采购一项运输服务。运力是否充足、船期能否稳定、重点市场能否快速补充库存，都会直接影响当地销售节奏。而当船队扩张到数十艘之后，真正决定物流效率的，也不再只是单艘船能装多少辆车，而是能否形成一张稳定覆盖核心市场的航线网络。
目前，安吉物流8条国际航线已经覆盖东南亚、波湾、地中海、英国、墨西哥—美西、美东、南美西和澳新等主要出口方向。 42艘滚装船和8条国际航线，让上汽能够更主动地安排全球市场之间的车辆流动。什么时间发船、哪些区域需要增加运力、车辆抵港之后如何衔接仓储和配送，都开始成为一套可以自主调度的体系。
这也是“强底座”的意义所在。它解决的不是某一次出口，而是如何让百万辆级的海外业务长期、稳定地运转。
从把车运出去
到把研发制造能力放到当地
物流体系解决的是汽车如何高效连接全球市场，但随着一个区域市场逐渐做大，仅仅依靠中国生产、海外销售的模式，也会越来越接近边界。上汽在海外布局制造基地，很早就已经开始。
2012年，上汽与泰国正大集团签署合作协议，随后在当地建设整车制造和销售体系；2019年，印度整车基地建成投产。此后，上汽逐步形成泰国、印尼、印度三个海外整车制造基地，并在巴基斯坦布局KD工厂。
过去几年，这种本地化又开始从制造环节继续向研发、工程和供应链延伸。今年，上汽位于德国法兰克福的欧洲工程中心启用，欧洲生产基地稳步推进，比利时、卢森堡直属销售公司相继成立，中亚本地化生产也已经启动。 目前，上汽在海外还拥有三大创新研发中心、三大设计中心，以及100多个零部件生产研发基地。
这种布局背后，是汽车全球化逐渐从“产品适销”走向“能力本地化”。不同国家在法规、道路环境、气候以及消费者使用习惯上存在明显差异，海外市场做得越深，一款车型就越难依靠简单的全球统一配置覆盖所有需求。
例如，上汽针对印度市场的使用习惯开发了本地语音助手；巴西版本MG ZS EV则针对当地热带气候，对电池热管理系统进行了优化。 这些看似细小的变化，实际上反映的是研发体系与市场之间距离的缩短。
过去，汽车全球化更多是“在中国开发、在中国制造，再卖到世界各地”；随着海外研发中心、工厂和零部件基地不断增加，一部分工程、制造和供应链能力开始直接进入目标市场。这也是上汽全球化“大底座”更深的一层：不只是把产品送出去，而是把支撑产品持续迭代和生产的能力一起放出去。
真正的“大底座”
是一套全球经营体系
如果只看单个项目，42艘滚装船是一项物流投资，欧洲工程中心属于研发体系，泰国、印尼、印度工厂属于制造布局，3000多个营销服务网点又属于销售体系。但全球化真正的竞争力，恰恰来自这些能力之间能不能连接起来。
汽车产业本身就是一个长链条行业。从产品开发到零部件采购，从整车制造到物流运输，再到销售、维修、金融和用户服务，一个品牌要真正进入当地市场，任何一个环节都很难长期缺位。目前，上汽拥有超过3000个海外营销服务网点，并在印尼设立了海外金融服务公司，产品和服务已经进入全球170多个国家和地区。
由此再回看上汽已经铺开的海外体系，其轮廓会更加清晰。海外研发和设计中心承担产品开发与本地适配，整车工厂、KD工厂和零部件基地提供制造与供应链支撑，42艘滚装船和8条国际航线承担全球运输，3000多个营销服务网点以及金融服务体系则面向当地用户。
这些能力共同组成的，不再是一条从中国工厂通向海外经销商的出口链路，而是一张越来越完整的全球汽车产业网络。这也解释了为什么汽车出海越往后走，企业的投入会越来越“重”。
简单出口可以借助大量外部资源完成，但市场规模越大，企业越需要掌握更多关键环节。一旦某个区域市场达到十万辆、二十万辆甚至三十万辆，运力、供应链、售后、研发响应速度，都可能成为制约增长的新瓶颈。
目前，上汽已经形成欧洲一个“30万辆级”市场，以及美洲、中东、澳新、东盟、南亚5个“5万辆级”海外区域市场，产品和服务遍布全球170多个国家和地区，海外累计销量突破700万辆。 到了这样的规模，下一阶段增长越来越难单纯依靠增加出口数量来完成。海外业务最终比拼的，是能否建立一套与销量规模相匹配、能够持续运转的全球底座。
因此，42艘滚装船可能是上汽全球化“大底座”中最容易被看到的一部分，但真正重要的，是这些船背后正在逐渐形成的一整套体系：研发、制造、供应链、物流、销售和服务，从中国向全球市场不断延伸，并最终连接起来。
过去十多年，中国汽车出海最显眼的变化，是出口数字不断刷新纪录。而当越来越多中国车企进入海外市场的深水区，决定全球化上限的因素也在改变——从一款产品有没有竞争力，逐渐扩大到一家企业有没有能力在全球重新搭建完整的汽车产业体系。
从这个角度看，上汽持续做强的全球化“大底座”，并不只是为了支撑今天的百万辆海外销量。它真正要解决的，是一个更长期的问题：当中国汽车从“卖到全球”走向“经营全球”，靠什么在不同市场真正扎下去？
Dalam pasaran SUV Malaysia, banyak pembeli apabila memilih kereta akan membandingkan Honda HR-V dan Volkswagen Tiguan. Kedua-dua kereta ini agak hampir dari segi harga dan penjenamaan, hari ini kita akan buat perbandingan terperinci dari pelbagai aspek, membantu anda menjimatkan masa membuat penyelidikan.
Honda HR-V dijual di Malaysia pada harga OTR RM 115,900 - 143,900, terdapat 4 versi, termasuk 2026 e:HEV 1.5L RS (RM 143,900), 2026 1.5T V (RM 137,900), 2026 1.5T E (RM 130,900) dan lain-lain.
Volkswagen Tiguan dijual di Malaysia pada harga OTR RM 206,540 - 260,024, terdapat 2 versi, termasuk 2025 Allspace 2.0T R-Line (RM 260,024), 2025 Allspace 1.4T Elegance (RM 206,540) dan lain-lain.
Dari segi harga, harga permulaan Honda HR-V memang RM 90,640 lebih murah berbanding Volkswagen Tiguan. Jika bajet anda terhad, versi pemula Honda sudah boleh memenuhi keperluan harian. Tetapi perlu diingat, selisih beribu-ribu ringgit yang lebih murah itu, mungkin ada kompromi pada kelengkapan, bergantung pada keperluan anda.
Penilaian keselamatan Honda HR-V ialah 5★ (ASEAN NCAP), sistem keselamatan aktif termasuk Honda SENSING (ACC, CMBS, LKAS, RDM).
Penilaian keselamatan Volkswagen Tiguan ialah 5★ (Euro NCAP), sistem keselamatan aktif termasuk IQ.Drive.
Dari segi kelengkapan keselamatan, kedua-dua kereta mendapat penilaian yang baik. Walau bagaimanapun, Honda SENSING (ACC, CMBS, LKAS, RDM) pada Honda HR-V dan IQ.Drive pada Volkswagen Tiguan mempunyai perbezaan dari segi fungsi, jika anda lebih mengutamakan keselamatan aktif, boleh bandingkan senarai fungsi kedua-duanya.
Honda HR-V menggunakan cara drivaian FWD.
Volkswagen Tiguan menggunakan cara drivaian FWD.
Kedua-dua kereta menggunakan cara drivaian yang sama, iaitu FWD, pengalaman memandu harian tidak akan terlalu berbeza.
Honda HR-V dan Volkswagen Tiguan adalah pilihan utama di pasaran Malaysia, sesuai untuk kegunaan keluarga dan perjalanan harian. Jika anda lebih mengutamakan reputasi jenama dan harga jualan semula, boleh utamakan model yang lebih berprestasi; jika anda lebih mementingkan nilai dan kelengkapan, pilih model yang lebih kaya kelengkapan. Akhir sekali, disarankan kedua-dua model untuk dicuba dahulu, pengalaman sendiri adalah yang paling penting.
Secara keseluruhannya, Honda HR-V dan Volkswagen Tiguan adalah model kereta yang sangat baik di pasaran Malaysia. Memilih yang mana, kunci utamanya adalah keperluan dan bajet peribadi anda. Disarankan buat penyelidikan terlebih dahulu, bandingkan beberapa tawaran dari kedai kereta berbeza, baru buat keputusan akhir setelah menaiki kereta. Membeli kereta adalah perkara besar, luangkan masa membuat penyelidikan tidak akan salah.
In the Malaysia SUV market, many buyers will compare the Honda HR-V and Chery Tiggo 9 when choosing a car. Both models are quite close in price and positioning, so today we will make a detailed comparison from multiple aspects to help you save time on research.
The Honda HR-V is priced OTR in Malaysia at RM 115,900 - 143,900, with 4 versions in total, including the 2026 e:HEV 1.5L RS (RM 143,900), 2026 1.5T V (RM 137,900), 2026 1.5T E (RM 130,900), etc.
The Chery Tiggo 9 is priced OTR in Malaysia at RM 166,800 - 179,800, with 1 version in total, including the 2026 2.0T Standard (RM 179,750), etc.
In terms of price, the starting price of the Honda HR-V is indeed RM 50,900 cheaper than the Chery Tiggo 9. If your budget is limited, Honda's entry-level version can already meet daily needs. However, be aware that the lower price of a few thousand might involve trade-offs in features, depending on your specific needs.
The Honda HR-V is equipped with a 1.5L Turbo, horsepower 140 hp. Official fuel consumption 7.0 L/100km.
The Chery Tiggo 9 is equipped with a 2.0L 4-cyl, horsepower 170 hp. Official fuel consumption 8.0 L/100km.
In terms of power, the Chery Tiggo 9's 2.0L 4-cyl has 30 more horsepower than the Honda HR-V's 1.5L Turbo. However, in daily city driving, the power of both cars is sufficient, and you won't feel underpowered.
The Honda HR-V body length is 4500 mm, trunk 450 L.
The Chery Tiggo 9 body length is 4400 mm, trunk 400 L.
Regarding space, the Honda HR-V's body is 100 mm longer than the Chery Tiggo 9, making the interior seating space slightly more spacious, especially the rear legroom. If you often carry family or need to fit a stroller, a larger body is indeed more practical.
The Honda HR-V warranty is 5 years/unlimited mileage, service interval every 10,000km or 6 months.
The Chery Tiggo 9 warranty is 3 years/100,000km, service interval every 10,000km or 6 months.
Overall, the Honda HR-V and Chery Tiggo 9 are both quite good models in the Malaysia market. Which one to choose depends on your personal needs and budget. We suggest doing your research, comparing quotes from multiple dealers, and then going for a test drive to make a final decision. Buying a car is a major decision, and spending some time on research will never go wrong.
Dalam pasaran SUV di Malaysia, ramai pembeli yang membandingkan Honda HR-V dan Mitsubishi Xforce ketika memilih kereta. Kedua-dua kereta ini mempunyai harga dan penempatan pasaran yang agak hampir, hari ini kita akan membuat perbandingan terperinci dari pelbagai aspek untuk membantu anda menjimatkan masa membuat penyelidikan.
Harga OTR Honda HR-V di Malaysia adalah RM 115,900 - 143,900, terdapat sebanyak 4 varian, merangkumi 2026 e:HEV 1.5L RS (RM 143,900), 2026 1.5T V (RM 137,900), 2026 1.5T E (RM 130,900), dan lain-lain.
Harga OTR Mitsubishi Xforce di Malaysia adalah RM 109,930 - 119,930, terdapat sebanyak 2 varian, merangkumi 2026 1.5L Ultimate (RM 119,930), 2026 1.5L Urban (RM 109,930), dan lain-lain.
Dari segi harga, harga permulaan Mitsubishi Xforce lebih murah RM 5,970 berbanding Honda HR-V. Jujur berkata, dalam julat harga ini, jurang ribuan ringgit sebenarnya tidak besar, kuncinya adalah melihat nisbah harga-kualiti keseluruhan dan kos penggunaan jangka panjang.
Penarafan keselamatan Honda HR-V ialah 5★ (ASEAN NCAP), sistem keselamatan aktif termasuk Honda SENSING (ACC, CMBS, LKAS, RDM).
Penarafan keselamatan Mitsubishi Xforce ialah 5★ (ASEAN NCAP), sistem keselamatan aktif termasuk MI-PILOT.
Penarafan keselamatan kedua-dua kereta adalah sama, kelengkapan keselamatan dalam kategori ini dianggap cukup lengkap. Keselamatan kereta baru sekarang tidak buruk, tidak perlu terlalu risau mengenai perkara ini.
Honda HR-V menggunakan cara pemacu FWD.
Mitsubishi Xforce menggunakan cara pemacu FWD.
Cara pemacu kedua-dua kereta adalah sama, iaitu FWD, pengalaman memandu harian tidak akan berbeza banyak.
Honda HR-V mendapat waranti 5 tahun/jarak tanpa had, selang penyelenggaraan setiap 10,000km atau 6 bulan.
Mitsubishi Xforce mendapat waranti 3 tahun/100,000km, selang penyelenggaraan setiap 10,000km atau 6 bulan.
Secara keseluruhannya, Honda HR-V dan Mitsubishi Xforce kedua-duanya adalah model kereta yang bagus di pasaran Malaysia. Memilih yang mana satu, kuncinya adalah melihat keperluan dan bajet anda sendiri. Kami menasihatkan anda untuk membuat penyelidikan, membandingkan sebut harga dari beberapa kedai kereta, dan buat keputusan akhir setelah memandu ujian. Membeli kereta adalah perkara besar, meluangkan masa untuk membuat penyelidikan tidak akan pernah salah.
9月4日，长安科技生态大会，长安天枢领航技术发布并同步启源Q06预售。抢订价14.79万至18.99万元，纯电、增程两种动力共九款车型。
启源Q06全系搭载长安全栈自研天枢领航智驾，256线激光雷达、560TOPS算力直接下放到15万级。800V高压平台加6C超快充，电量从30%充到80%最快只要9分钟。
过去三年，启源靠Q05一款车撑起了销量担当，8月月销近4.6万辆的成绩单背后，是产品结构一款车撑起的半壁江山。Q06要做的，是把长安集团压箱底的技术一次打包塞进主流价格带，让启源从销量担当升级为技术担当，并为长安全体系的技术下放做好市场的验证官和技术的普及先锋。
也许可以用八个字总结这次长安技术平权的路径：启源验证，矩阵冲锋。
把最优的技术，塞进15万级
先看这次预售最反常识的动作：技术首搭的落点选择。
天枢领航是长安全栈自研的端到端辅助驾驶方案，分为Pro、Max、Ultra三档，算力从100+TOPS一路排到500+TOPS。Ultra版搭载VLM视觉语言大模型，可以做到可交互的辅助驾驶。这套系统没有选择在集团内其他品牌上首发，而是首搭在14.79万起售的启源Q06上，实现全系标配。
硬件下放的力度在这个价位是罕见的。256线激光雷达，27个感知硬件，560TOPS算力。这个配置在去年，是30万价格带车型的配置。
技术纵深也有背书：依托超2000万条人驾数据训练，弱光场景下比人眼提前2秒识别障碍物；天枢中心的仿真能力覆盖40万场景。
功能层面，端到端领航辅助覆盖高速和城区，支持3公里长距离记忆泊车和100米循迹倒车，AEB白天最高支持135km/h静止刹停。
长安不缺实验室里的技术，缺的是把技术准时送上量产车的决断力。天枢领航选择在启源而非更高端的品牌首搭，本身就是一种表态：长安要的不是技术展示柜，是技术收割机。
三电同样按旗舰标准给。纯电版基于800V碳化硅高压平台，6C超快充，CLTC续航602km和700km两档，电池66.02kWh和80.02kWh，单电机225kW和245kW两种功率，双电机四驱综合330kW。增程版配28kWh磷酸铁锂电池，纯电续航200km，综合续航超1600km，系统功率270kW。纯电增程双动力并排摆着，把15万级用户的两头焦虑一次对冲掉。
底盘和座舱也没留短板。前双叉臂后五连杆全铝悬架，4837/1970/1670mm的车身，2940mm轴距，官方称空间得房率91.7%。后排145度零压无级调节加28点按摩，196L前备箱，236颗LED灯珠的微笑大灯和274颗灯珠的星环尾灯。配置密度是按20万级的标准打造的。
角色丰富，从销量担当到技术担当
Q06对启源的意义，要从这份销量成绩单的反面看。
8月，长安启源交付45885辆，同比增长103.1%。同门兄弟深蓝汽车28659辆，阿维塔8082辆。启源一个品牌的交付量，比深蓝加阿维塔的总和还多，在长安体系里稳坐第一。
但繁华背后有个结构性问题。启源的销量高度依赖Q05一款车。7月Q05交付18871辆，连续4个月蝉联紧凑型SUV销冠，撑起了启源的半壁江山。一款车撑起的销量，本质上是把品牌命运押在单一爆款上。Q05越成功，启源的产品结构风险越大。一旦这个价位的需求波动，或者Q05进入产品周期尾声，启源的增长曲线就会失速，这种情况在头部品牌中并不缺乏案例。
Q06的任务就是排解掉这样潜在的风险，为启源或长安寻找到另外一条增长曲线。
14.79万至18.99万的价格带，恰好填补启源在15-20万级的空白。现有产品线上承十万级家轿、下接二十万级SUV，Q06补上的是中间最主流、走量最大的黄金价格带。
对长安的意义更大。启源、深蓝、阿维塔三个乘用车品牌里，启源是最可靠的基本盘。深蓝月销2.8万，阿维塔8000辆，高端故事好听，但显然没有撑起规模。长安新能源8月交付10.5万辆，同比增长22.7%，渗透率接近50%，每卖出两辆长安就有一辆是新能源。这个大盘的一半压力，压在启源肩上。
启源产品推广总监邱蓓的说法是：启源正努力向百万启源靠拢，今年已连续多月稳居中国新能源品牌销量前十。Q06就是这条百万之路上的决定性一子。
15万价格带，最凶残的绞肉机
但必须泼一盆冷水。Q06进入的15万级中型SUV市场，是全行业供给密度最高、价格战最惨烈、消费者最挑剔的细分市场。
供给密度先看一组背景。8月狭义乘用车零售预计158万辆，环比增长8.1%，大盘微暖，但暖意没有落到15万级。这个价格带挤着所有阵营的主力：自主品牌的走量车型、合资品牌的反攻部队、新势力的低价产品线，全部在同一条赛道里贴身肉搏，中型SUV细分市场的月度新车供给长期过剩。
消费者的挑剔程度也是全行业之最。15万级买家被这几年的配置军备赛给惯出了挑三拣四的习惯：续航没站上600km台阶的出局，快充功率低的出局，没有激光雷达的出局，座椅功能不够全的出局。任何一项缺位，配置党直接用脚投票。
具体到Q06，压力来自三个维度。
续航与补能的军备赛。同级主流车型的续航已经普遍站上600km，闪充技术正从旗舰车型快速下探。Q06的700km和6C快充只是挤进了第一梯队，尚未构成代差优势。9分钟补能的体验确实领先，但当行业整体补能水平都在爬坡，这个领先窗口不会太宽。
智驾平权竞赛在加速。多家车企都在把激光雷达和端到端方案往15万级压，天枢领航的首搭红利窗口，乐观估计也只有几个月。邱蓓说Q06城区顺滑程度特别好，已经具备一流的驾驶智能化能力，这话成立，但一流不等于唯一，几个月后同级智驾配置会快速拉平。
增程与纯电的内战。Q06自己就提供增程和纯电两套动力，这既是需求覆盖，也说明15万级用户对纯电补能仍有焦虑。增程版综合续航超1600km，明显是为焦虑人群准备的Plan B。
所以在15万级，没有技术护城河，只有技术时间差。长安真正的考题是，天枢领航的迭代速度能不能跑赢竞品的跟随速度，这里需要打一个问号。长安的研发体系一旦转向敏捷迭代，规模效应才会显现，否则Q06就是又一台堆料车，堆得再厚，也只是配置表的胜利。
启源验证，矩阵冲锋
把视角拉到长安集团层面，Q06的真正价值才完整浮现：它是天枢领航的规模化验证场，验证通过后，技术将沿着长安的品牌矩阵向下兼容、向上收割。
逻辑链条是这样的。新技术的量产成本曲线，需要规模来摊平。启源是长安体系内上量能力最强的品牌，Q06月销一旦站稳，256线激光雷达和算力平台的采购成本会被快速摊薄，届时下放深蓝和阿维塔的边际成本趋近于零。先用销量最大的品牌把技术跑熟、把成本打下来，再用高端品牌收品牌溢价，这是一套完整的体系算术。
传统车企的技术路径通常是旗舰品牌先行、主流品牌跟进，长安反着走，让走量品牌先验证。看似技术谦让，实则是成本算计。在阿维塔上首搭，技术溢价会被高端定价稀释，消费者只会说这车本来就该有；在启源上首搭，同样的技术就成了降维惊喜，规模效应直接转化成供应链议价权。
矩阵冲锋的想象空间可以摊开看。深蓝主打年轻科技运动，短板恰恰在智驾叙事，天枢领航下放后，智驾能力与运动定位形成互补，深蓝的产品故事立刻完整。阿维塔本就定位高端智能，等技术成熟后搭载Ultra版，VLM视觉语言大模型的可交互能力可以支撑更高的定价。再往外，长安主品牌庞大的燃油车基盘，也能承接成熟版方案做存量升级，给老车主一个换车的技术理由。一鱼多吃，一个技术底座喂饱四个品牌。
但反方视角同样值得关注。多品牌共用技术存在稀释风险。天枢领航如果同时出现在14万的启源和30万的阿维塔上，高端品牌的技术独占性叙事就被自己拆了，近期某新势力品牌的共创伙伴品牌和技术效应稀释后的销量腰斩就是案例。行业里技术下放做得好的公司，共性是技术分层与品牌分层咬合得很紧，同一底座，不同梯度，消费者感知到的差异化依然清晰。长安的考验是下放的节奏和梯度设计，不能急于求成。
还有一个不可忽视的传导风险：启源Q06如果验证失败，矩阵冲锋就变成矩阵连锁反应。一个品牌的口碑事故，会沿着共享技术底座传导到全体系。这意味着Q06只许成功，长安把体系信誉也押上了。
往深一层看，启源验证、矩阵冲锋的真正意义，是把长安的研发体系从成本中心改造成利润中心。过去企业的技术研发是预算驱动的，投多少钱出多少成果，成果再慢慢找落点，研发费用在财报里是纯粹的支出项。长安现在做的尝试，是让市场容量最大的品牌当技术的第一落点，用销量养技术，再用技术反哺全体系。这个飞轮如果能转起来，才是对长安造车逻辑的真正重构。
三年之约，启源的成人礼
从2023年8月发布算起，启源刚满三年。三年从0做到月销4.5万辆，1至7月全球累计交付突破21万辆，在央企新能源序列里活成了头号玩家。Q06是它的成人礼，也是长安香格里拉计划的一次期末考试。
百万目标面前，Q06是决定性变量。月销4.5万辆的基数上，Q06需要月均贡献8000至10000辆，才能撑起百万目标所需要的斜率。这个数字在15万级不是不可能，但要求产品口碑 、交付节奏都不能出现瑕疵。
海外是第二战场。Q05已经进入泰国、乌兹别克斯坦，即将登陆欧洲多个市场。长安8月海外交付9.24万辆，同比增长78.6%，连续7个月大幅增长。邱蓓把这套打法总结为无海外不长安。Q06的800V和6C快充在全球市场都是硬通货，海外定价空间比国内更宽，矩阵出海是这套体系的下一章。
回到最初的问题。启源Q06表面是一台新车的预售，实际上是长安对央企造车逻辑的一次自我重构。央企不缺技术，缺的从来是把技术送上量产车、让市场检验的勇气。这一步走对了，启源才有资格谈百万目标，长安才有资格谈体系胜利。
而长安启源Q06预售发布2小时，累计订单突破11079台，显然第一步是亮眼的。
Recently, Xinhua Finance engaged in an in-depth dialogue with Linglong Tire President Zhou Lingkun, focusing on the current turning points of transformation in China's tire industry, opportunities in new energy and intelligence, and Linglong Tire's integrated growth strategy of "Brand Upward, Product Upward, Channel Upward". As a leading enterprise in China's tire industry, Linglong Tire's strategic thinking and practical path provide important reference value for high-quality development across the entire industry.
Reporter: Currently, China's tire industry is welcoming new development opportunities. In what aspects are these opportunities manifested? For leading enterprises like Linglong Tire, what do these opportunities signify?
Zhou Lingkun: Currently, China's tire industry stands at an unprecedented historical turning point, formed by the superposition of three waves. First is the phenomenon of "stay in or out of the game" brought about by profound adjustments in the global trade and economic pattern. Second is "overtaking on a bend" brought by the increased penetration of new energy vehicles. In July 2026, China's retail penetration rate of new energy passenger cars broke through 60%. New energy vehicles have proposed new requirements for tire rolling resistance, noise reduction, and load-bearing, shifting from wear resistance and fuel efficiency to noise reduction, intelligence, and safety. Third is the brand dimension elevation brought by the shift from low-price competition to technology leadership. The global market share of the tire industry is shifting towards Chinese tire enterprises, but truly moving from "cost-performance" to "brand power" requires the support of hard capabilities.
The current industry reshuffling provides a key window for leading enterprises to improve quality and advance. Based on development trends, Linglong has already taken action in every dimension, which has also become the core confidence for the enterprise to navigate the cycle.
Regarding going global, Linglong is one of the earliest Chinese tire enterprises to go abroad, possessing flexible response capabilities of "local production, local delivery". The Thailand factory went into production in 2014 with an annual capacity exceeding 17.2 million tires; the Serbia factory is the first production base of Chinese tire enterprises in Europe, having passed audits from global OEMs such as Volkswagen, Audi, and BMW. Sales in 2025 increased by 159.74% year-on-year, and the production and sales ratio has continued to improve in the first half of this year.
In terms of new energy tracks, Linglong is not a follower but a leader. Linglong is one of the earliest enterprises to provide dedicated tire matching for new energy models, conducting exclusive R&D from formula to structure to noise reduction design. Currently, Linglong is at the forefront of the new energy vehicle matching field. According to Frost & Sullivan certification, since 2020, Linglong has been the leading new energy vehicle OE tire manufacturer in the global market for five consecutive years, matching new energy car companies covering FAW Hongqi, BYD, Geely, Chery, SAIC-GM, Dongfeng Nissan, GAC Honda, Seres, Leapmotor, and other brands.
Regarding brand, Linglong has entered the matching system of over 70 global car brands, covering German, American, Japanese, Korean, and domestic mainstream car companies. Eight of the top ten global car companies are Linglong's partners. In 2026, Linglong Tire's brand value reached 121.236 billion yuan, ranking 106th among China's 500 Most Valuable Brands, maintaining steady growth above 5 billion yuan for consecutive years.
Reporter: In April this year, Linglong Tire proposed achieving integrated growth relying on "Brand Upward, Product Upward, Channel Upward" "Three Upward". May I ask how this will help the enterprise cope with challenges and seize opportunities?
Zhou Lingkun: The "Brand Upward, Product Upward, Channel Upward" strategy is Linglong's systematic approach to responding to changes in the market environment and breaking through high-end market access bottlenecks. The three dimensions are not advanced in isolation but form an integrated growth loop; the brand opens up market space for products, products provide strong support for channels, and channels accumulate user word-of-mouth for the brand.
Brand Upward, the core is moving from "Chinese Mainstream" to "Global Mainstream". First, it is reflected in the "gold content" of the matching system, from early Hongqi, Geely, BYD, to breaking through joint venture barriers such as Audi, BMW, Volkswagen, achieving a transition from quantitative accumulation to qualitative leap in matching, with Linglong's global cumulative matching tires exceeding 300 million. At the same time, Linglong partnered with top sports IPs such as Real Madrid and Chelsea to build a brand communication bridge facing global consumers, significantly improving international market recognition and influence.
Product Upward, the core is moving from "Chasing" to "Catching Up". The newly released Linglong Master Gen 2 this April achieved stable performance across the entire lifecycle from new tire to wear limit for the first time. Behind this is the "Three Generations Simultaneous" R&D system supported by high R&D investment, meaning one generation on sale benchmarks the market, one generation reserved is 1-2 levels higher than competitors, and one generation under R&D is 3-4 levels higher.
Channel Upward, the core is upgrading from "Sales Terminal" to "Service Position". Linglong has nearly 30,000 cooperating stores nationwide, achieving "wide coverage" in prefecture-level cities. In the future, it will achieve "same-day delivery" through service standardization, marketing linkage, and a four-level distribution system (central warehouse, branch warehouse, long-tail warehouse, front warehouse), and promote TCO (Total Cost of Ownership) full lifecycle services.
Reporter: The "Three Upward" strategy cannot do without the continuous empowerment of technology and talent. How will Linglong amplify its own industry comparative advantages through R&D investment?
Zhou Lingkun: The core foundation of "Three Upward" is technology and R&D. Facing intensifying global competition and the iterative demands of car companies for high-end and new energy, Linglong will continue to increase R&D investment, building a systematic technology gap in dimensions such as R&D system, testing capabilities, new material reserves, digital tools, etc., to form an unreplicable comparative advantage.
First, look at how much was invested. Continuous R&D investment during industry cycle valleys requires determination, and even more certainty about the future. In 2025, Linglong's R&D investment was 978 million yuan, a year-on-year increase of 6.26%. From 2022 to 2025, cumulative R&D expenditure exceeded 3.461 billion yuan, with the enterprise R&D investment ratio maintained at the high industry level of about 4% for four consecutive years. Since 2026, the company has newly obtained 144 patent authorizations, a year-on-year increase of 87.01%, and the acceleration of innovation output is forming.
Second, look at where it is invested. Linglong mainly focuses on three areas: 1. High-end matching technology. Linglong continues to increase R&D investment in dedicated tires for new energy vehicles, noise reduction tires, and high-wear-resistance original matching products. In the first half of this year, multiple key projects of international car companies achieved mass production. In new OEM projects from 2025 to 2026, the proportion of the company's high-end products maintained a high level of about 70%. 2. New material R&D. In 2026, tire products with 85% sustainable materials have been developed, among which bio-based renewable materials account for over 60% and recycled materials account for about 25%, with key performance indicators reaching the EU Tire Label Grade A standard. 3. Digital intelligence R&D capability. Mainly based on AI tire models to shorten R&D cycles and improve R&D accuracy and efficiency; through built-in sensors and AI analysis, achieving optimization, monitoring, and tracking of the entire process from manufacturing to use.
Third, look at how it is guaranteed. At the platform level, Linglong has built a "Three Countries Eight Locations" global R&D system covering China, Germany, and the USA; possessing a world-class tire test track. At the talent level, Linglong realizes two-way empowerment of talent value and industrial upgrade through innovation in training models and deepening industry-university-research collaboration.
Reporter: In the next three to five years, what are the specific development goals of Linglong Tire in terms of globalization, product high-endization, and brand value enhancement? What are the key handles?
Zhou Lingkun: In the future global tire industry, the voice and brand influence of Chinese tire enterprises will be greater; this is an irreversible trend. Quality enterprises and innovative technologies can still navigate cycles. Based on this, Linglong has set a clear goal: Strive to break through 160 million tires in production and sales by 2030, achieve sales revenue exceeding 80 billion yuan, enter the top five in production capacity scale worldwide, and build a technology-oriented tire manufacturing enterprise with world-class technology levels, world-class management levels, and world-class brand influence.
To this end, Linglong will focus on the following aspects. 1. Complete the globalization layout and continuously increase overseas capacity. Currently, Linglong has built five major bases domestically: Zhaoyuan, Dezhou, Liuzhou, Jingmen, Jilin; overseas it possesses two major pivots: Thailand and Serbia. In the next three to five years, overseas capacity expansion and market expansion will be the focus of phased development. "Wherever the OEM goes, Linglong's factory is built there", following whole vehicles to go overseas and synchronized localization, building a new development pattern with domestic large circulation as the main body and mutual promotion of domestic and international dual circulations.
2. Consolidate the first position in new energy matching and expand smart tires. Linglong will continue to consolidate its leading position in new energy matching, deepen strategic cooperation with mainstream domestic and foreign car companies, and prospectively layout emerging tracks such as smart tires. At the same time, continue to cultivate deeply in basic R&D on materials, formulas, structures, etc., continuously creating value for users with high-performance products of "Safety, Comfort, Green".
3. Deepen digital intelligence transformation, letting AI extend from office to more areas such as customer operation, data intelligence, etc., using the power of digitalization to equip globalization operations with "AI New Tires"; upgrade ESG from "Compliance Requirements" to "Core Competitiveness", continuously cultivate the international top-tier car company matching system, and promote brand value to continuously leap across the globe.
Industry Comment
Currently, China's tire industry is at a triple historical turning point of global trade and economic pattern reconstruction, new energy vehicle deep penetration, and industry competition shifting to technology brand dimension elevation. The rhythm of industry differentiation and reshuffling continues to accelerate. The era of extensive growth has come to an end, and the era that truly tests corporate strategic determination, systematic capabilities, and long-term layout has arrived.
Linglong Tire proposed the "Brand Upward, Product Upward, Channel Upward" integrated growth strategy, which is precisely a systematic response to this industry proposition. The three formed a positive circular loop of "Brand expands space, Product builds support, Channel gathers word-of-mouth", clearly showing the advancement logic of China's top tire enterprises from "Scale Expansion" to "Value Growth", from "Made in China" to "Intelligent Made in China", from "Chinese Mainstream" to "Global Mainstream".
From an industry perspective, Linglong Tire anchored the medium-to-long term development goals and implementation paths for 2030, not only building a core moat for itself to navigate cycles, but also providing a practical sample for China's tire industry as a whole to climb to the high end of the global value chain.
In the SUV market in Malaysia, many buyers compare the Honda HR-V and Mazda CX-60 when choosing a car. These two models are quite close in price and positioning, so today we will do a detailed comparison from multiple aspects to save you time on research.
The Honda HR-V OTR price in Malaysia is RM 115,900 - 143,900, with a total of 4 versions, including 2026 e:HEV 1.5L RS (RM 143,900), 2026 1.5T V (RM 137,900), 2026 1.5T E (RM 130,900), etc.
The Mazda CX-60 OTR price in Malaysia is RM 200,510 - 252,873, with a total of 2 versions, including 2026 3.3T 4WD High Plus (RM 252,873), 2025 2.5L 2WD High (RM 200,510), etc.
From a price perspective, the starting price of the Honda HR-V is indeed RM 84,610 cheaper than the Mazda CX-60. If your budget is limited, Honda's entry-level version can already meet daily needs. However, note that those cheaper few thousand might involve compromises on features, depending on your needs.
The Honda HR-V is equipped with a 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
The Mazda CX-60 is equipped with a 2.0L 4-cyl, 170 hp. Official fuel consumption 8.0 L/100km.
In terms of power, the Mazda CX-60's 2.0L 4-cyl has 30 hp more than the Honda HR-V's 1.5L Turbo. However, for daily city driving, the power of both cars is sufficient, you won't feel lack of power.
The Honda HR-V's safety rating is 5★ (ASEAN NCAP), active safety systems include Honda SENSING (ACC, CMBS, LKAS, RDM).
The Mazda CX-60's safety rating is 5★ (Euro NCAP), active safety systems include i-Activsense Pro.
In terms of safety features, both cars received good ratings. However, Honda SENSING (ACC, CMBS, LKAS, RDM) on the Honda HR-V and i-Activsense Pro on the Mazda CX-60 have some functional differences. If you value active safety highly, you can compare the feature lists of both in detail.
The Honda HR-V uses FWD drive mode.
The Mazda CX-60 uses FWD drive mode.
Both cars use the same drive mode, both are FWD, daily driving experience won't differ much.
The Honda HR-V and Mazda CX-60 are both mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, prioritize the one with a better reputation; if you care more about value for money and features, choose the one with richer configuration. Ultimately, it is recommended to test drive both, personal experience is the most important.
Overall, both the Honda HR-V and Mazda CX-60 are very good models in the Malaysian market. Which one to choose mainly depends on your personal needs and budget. We suggest doing your research, compare quotes from several dealerships, then test drive to make a final decision. Buying a car is a big matter, spending time doing research will never be wrong.
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