Mazda September 2026 global sales rise 11.3% to 109,226 units, led by growth in the US and Europe

Mazda sold 109,226 vehicles worldwide in September 2026, an 11.3% increase year on year. Strong demand in North America and Europe helped lift the monthly total, and sales for the first half of the 2026 financial year (April to September) reached 616,776 units, up 1.2% year on year.

Global sales and production

Global production moved in the opposite direction in September, falling 7.9% year on year to 99,118 vehicles. Production in Japan dropped 13.6% to 59,110 units, while output at overseas plants edged up 1.9% to 40,008 units.

For the six months from April to September, however, Mazda's global production totalled 590,081 vehicles, up 6.3% year on year.

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Performance in major markets

The US was Mazda's largest market in September, with sales climbing 31.9% year on year to 34,519 units. The company sold 215,801 vehicles in the US during the first half of its financial year.

Europe also recorded strong growth. September sales rose 23.9% to 20,400 units, taking the six-month total to 85,492, up 16.1% year on year.

In China, Mazda sold 5,015 vehicles in September, an increase of 7.0%, while sales for April to September reached 34,045 units. Its home market of Japan recorded 15,053 sales in September, up 10.4%.

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Key models

The CX-5 continued to lead Mazda's global sales, with 33,047 units sold in September, up 30.0% year on year. Its sales for the first half of FY2026 reached 181,090 units, a 9.5% increase.

The CX-30 recorded 17,210 sales worldwide in September, down 5.2%, bringing its six-month total to 99,046 units. Meanwhile, the Mazda3 sold 11,564 units during the month, up 7.8%.

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Mazda's first-half sales edged higher despite the decline in September production. Growth in the US and Europe, together with the CX-5's strong performance, helped support the overall result.

How the company performs in the second half of FY2026 will depend in part on whether demand in these key markets can be sustained.