On October 11, the Avatr T09 Concept Version completed its global premiere in Paris, and the cockpit design was also unveiled for the first time. As the pioneering work of the Avatr flagship product series, the new car aims at the 500,000 yuan-level flagship luxury SUV market, plans to officially launch in 2026, and will appear at the Paris Motor Show from October 12 to 18. From original design to intelligent technology, to the overall layout of the powertrain system, the Avatr T09 carries the brand's product goal of further expanding into the high-end flagship market, and has also become another observation sample for Chinese automotive brands participating in global luxury car competition.

This Paris premiere is not only a concentrated display of new car design and technical solutions, but also reflects Avatr's further sorting of the brand's product system. Avatr Technology Chairman Chen Zhuo stated that with the arrival of the T09, the brand will build two product series: Digital and Flagship. Among them, the Digital series focuses on "Casual Luxury", focusing on sports and individuality; the Flagship series takes "Respectful Luxury" as the direction, emphasizing calmness, prestige, and presence. The two product series have different positioning, but jointly continue Avatr's persistence in original design.

Avatr Executive Vice President and Chief Designer Nader Faghihzadeh introduced that the T09 Concept Version will further implement the brand's VISION XPECTRA design vision, expanding the "Respectful Luxury" direction for flagship models on the basis of the "Emotional New Luxury" design philosophy. This means Avatr is trying to establish clearer design identity through different product series, forming a corresponding relationship between brand concepts and model positioning.

Starting from Architectural Aesthetics, How to Express Flagship Presence?

The appearance of the T09 does not simply rely on size and decoration to create a sense of luxury, but establishes visual distinctiveness through the combination of structure, lines, and light/shadow. The front face adopts a 3D relief structure grille, composed of 362 brand logo elements of varying heights and positions, presenting rich layers with changes in observation angle and light. The Crystal Diamond Array Light Group adopts double-layer diamond cutting craftsmanship, echoing the clamshell front hood with an area of 2.1 square meters; the island-style humps on both sides of the front hood further enhance the sense of three-dimensionality and power of the vehicle's head.

The side profile forms a distinct contour change through blade lines and waisted curves, while the D-pillar aluminum trim panel is used to create the visual effect of a floating roof. The rear end adopts integrated crystal diamond taillights, echoing the design language of the front light group, presenting a layered light and shadow effect when lit. Overall, the T09 attempts to integrate the sense of structure and sculpture from building architecture into automotive styling, maintaining Avatr's consistent original design characteristics while emphasizing flagship presence.

Cockpit Design Extends from Visual Interaction to Emotional Experience

Compared to the exterior, the interior revealed for the first time this time emphasizes the combination of cockpit atmosphere and interaction methods. The T09 adopts a cockpit design philosophy focused on serenity and comfort, among which the liftable Vortex Emotional Vortex Interaction System is particularly noteworthy.

This system is equipped with 118 RGB LED matrix light sources, which can link with the overall vehicle status and ambient lighting, and is equipped with a silent mechanism and anti-pinch protection. Unlike traditional fixed decorations, this set of devices attempts to combine dynamic lighting effects with cockpit interaction, presenting the vehicle status in a more perceptible way. Its actual experience still needs further verification by mass-produced models, but from the design philosophy, Avatr hopes to add more emotional expression and scenario adaptability to the cockpit beyond functionality.

The cockpit is also equipped with an immersive integrated triple screen, composed of a 10.25-inch instrument cluster and two 17.2-inch center console and passenger screens. The screen and air vents adopt an integrated design and support NFC tap-to-connect. Through the combination of screen layout, lighting effect system, and interconnection functions, the T09 attempts to find a balance between information interaction, visual integrity, and riding atmosphere, responding to the diverse needs of flagship SUVs in business travel and family use scenarios.

Three-party Technical Collaboration, Power and Intelligence Become Key Product Variables

If original design determines the first impression of the T09, then the technology system constitutes an important support for it to enter the 500,000 yuan-level flagship SUV market. As the vehicle with the highest technology density in Avatr so far, the T09 integrates Changan, Huawei, and CATL's three-party technical resources, equipped with Huawei Qiankun Intelligent Driving, HarmonyOS Cockpit, Taixing Intelligent Control, and other technologies, and adopts a new intelligent super hybrid system.

Regarding power, the new car is composed of a 2.0T hybrid engine and a tri-motor distributed electric drive, with a system total power breaking through 1000 horsepower. At the same time, the vehicle is equipped with a 71.24kWh CATL Xiaoyao Super Hybrid Battery, with a CLTC pure electric range of up to over 400km. From the parameters, this power combination balances performance output and pure electric driving capability, providing different usage choices for daily commuting and long-distance travel. However, specific driving performance, energy consumption levels, and range performance under different conditions still need to be further judged in combination with mass-produced versions and actual tests.

At the intelligence level, Huawei Qiankun Intelligent Driving, HarmonyOS Cockpit, and Taixing Intelligent Control jointly constitute the technical foundation of the T09. For flagship SUVs, intelligent driving assistance, cockpit interaction, and vehicle dynamic control are not isolated configurations; their collaborative performance will directly affect daily convenience and driving experience. Whether the T09 can convert technical configurations into stable, user-friendly practical experience will be an important link for its future market test.

From Paris to the Globe, Avatr's Exam Goes Beyond a Single New Car

The global premiere of the T09 also echoes Avatr's overseas layout. According to brand planning, Avatr will officially enter the European market in 2027, with the Avatr 06T and 07L planned as the first batch of models to enter countries such as Norway and Spain. So far, Avatr's business has covered 70 countries and regions, the product average selling price exceeds 300,000 yuan, and profitability has been achieved; the market share of the high-end electric vehicle market in Egypt has reached 10%, and the Avatr 11 has achieved the top sales of luxury pure electric SUV in Thailand.

For longer-term development, Avatr proposed to expand its business to over 110 countries and regions by 2030, with overseas sales accounting for over 50% of total sales. With the expansion of market coverage, product adaptation, service network construction, and brand awareness improvement will also become work that needs to continue to be promoted in the globalization process.

Taking the flagship concept model to Paris to complete the global premiere, Avatr hopes to express its own brand proposition through original design and intelligent technology. For Chinese automotive brands, entering the luxury market not only requires competitive product parameters, but also requires design philosophy, technology experience, quality performance, and service capability to form synergy.

Summary: From "Casual Luxury" to "Respectful Luxury", the Avatr T09 provides a new product expression direction for the brand. Planned to be launched within 2026, can it establish a competitive advantage in the 500,000 yuan-level flagship luxury SUV market relying on original design, three-party technical collaboration, and intelligent super hybrid system? The answer still needs to wait for mass-produced models and true market performance to give verification, and this is exactly the next step that is more worth focusing on after the Avatr T09 global premiere.

11 Oktober, Avatr T09 konsep telah menyelesaikan peragaan global di Paris, dengan reka bentuk kokpit yang juga diumumkan untuk kali pertama. Sebagai karya perintis dalam siri produk flagship Avatr, kereta baharu ini menargetkan pasaran SUV mewah flagship kelas 500,000 Yuan, dan dijangka dilancarkan sepenuhnya pada tahun 2026, serta akan muncul di Pameran Kereta Paris dari 12 hingga 18 Oktober. Dari reka bentuk asal ke teknologi pintar, hingga ke susunan keseluruhan sistem kuasa, Avatr T09 menanggung matlamat produk jenama untuk mengembang ke pasaran flagship tinggi, dan juga menjadi sampel pemerhatian lain bagi jenama automotif China untuk mengambil bahagian dalam persaingan kereta mewah global.

Peragaan pertama di Paris kali ini, bukan hanya pameran terkumpul bagi reka bentuk dan rancangan teknikal kereta baharu, tetapi juga menunjukkan penyusunan semula sistem produk jenama Avatr. Chen Zhuo, Pengarah Eksekutif Avatr Technology menyatakan, dengan pelancaran T09, jenama akan membina dua siri produk iaitu Digital dan Flagship. Di antara kedua-duanya, Siri Digital menekankan "Kemewahan Santai", dengan fokus kepada sukan dan personaliti; Siri Flagship sebaliknya bertuju "Kemewahan Termulia", menekankan ketenangan, keagungan dan aura. Kedua-dua siri produk mempunyai penjenamaan yang berbeza, tetapi sama-sama meneruskan dedikasi Avatr kepada reka bentuk asal.

Nader Faghihzadeh, Timbalan Presiden Eksekutif dan Pereka Utama Avatr memperkenalkan, Avatr T09 konsep akan melaksanakan lagi visi reka bentuk VISION XPECTRA jenama, di atas falsafah reka bentuk "Kemewahan Emosi Baharu", dikembangkan ke arah "Kemewahan Termulia" yang bertujukan model flagship. Ini bermaksud, Avatr sedang cuba membina pengenal pasti reka bentuk yang lebih jelas melalui siri produk yang berbeza, supaya konsep jenama dan penjenamaan model membentuk hubungan yang sepadan.

Dari Estetika Arkitek, Bagaimana Mengungkapkan Aura Flagship?

Bentuk luar T09 tidak bergantung semata-mata pada saiz dan hiasan untuk mencipta rasa mewah, tetapi membina pengenal pasti visual melalui gabungan struktur, garisan dan cahaya bayang. Bahagian hadapan menggunakan gril struktur relief 3D, yang terdiri daripada 362 elemen pengenal pasti jenama yang berselang-seli tinggi rendah, menampilkan lapisan yang kaya apabila sudut dan cahaya berubah. Litar lampu berlian array menggunakan proses potong berlian dua lapisan, saling menyokong dengan penutup enjin jenis kerang yang mempunyai luas 2.1 meter persegi; kenaikan bergaya pulau di kedua-dua sisi penutup enjin, seterusnya memperkuatkan lagi rasa 3D dan kekuatan pada kepala kereta.

Sisi badan melalui garisan pedang dan permukaan pinggang menyempit membentuk perubahan kontur yang ketara, panel aluminium tiang D digunakan untuk mewujudkan efek bumbung terapung. Bahagian belakang menggunakan lampu belakang kristal satu unit, membentuk saling menyokong dengan litar lampu hadapan dari segi bahasa reka bentuk, apabila menyala menampilkan efek cahaya bertekstur. Secara keseluruhan, T09 cuba menggabungkan rasa struktur dan patung dalam arkitek ke dalam bentuk kereta, sambil menekankan aura flagship, mengekalkan ciri reka bentuk asal Avatr.

Reka Bentuk Kokpit Meluas dari Interaksi Visual ke Pengalaman Emosi

Berbanding luaran, dalaman yang diumumkan untuk kali pertama kali ini lebih menekankan gabungan suasana kokpit dan cara interaksi. Avatr T09 menggunakan idea reka bentuk kokpit yang berteras kepada ketenangan dan keselesaan, di antaranya, Sistem Interaksi Vortex Emosi yang boleh dinaikkan turun sangat menarik perhatian.

Sistem ini dilengkapkan dengan 118 sumber cahaya matriks RGB LED, boleh menyelaraskan dengan keadaan keseluruhan kenderaan dan lampu suasana, dan dilengkapi dengan mekanisme senyap dan perlindungan pengapit. Berbeza dengan hiasan tetap tradisional, susunan peranti ini cuba menggabungkan kesan cahaya dinamik dengan interaksi kokpit, supaya keadaan kenderaan dipersembahkan dengan cara yang lebih dapat dirasai. Pengalaman sebenar masih perlu disahkan oleh model pengeluaran, tetapi dari segi idea reka bentuk, Avatr berharap di luar fungsi, menambah lebih banyak ekspresi emosi dan keupayaan menyesuaikan skenario untuk kokpit.

Kokpit juga dilengkapi skrin tiga hala tenggelam, yang terdiri daripada papan pemuka 10.25 inci dan dua skrin kawalan tengah serta penumpang hadapan 17.2 inci. Skrin dan lubang udara penghawa dingin menggunakan reka bentuk bersepadu, dan menyokong NFC sentuh terus sambung. Melalui gabungan susun atur skrin, sistem kesan cahaya dan fungsi rangkaian, Avatr T09 cuba mencari keseimbangan antara interaksi maklumat, kelengkapan visual dan suasana penumpangan, menjawab keperluan pelbagai bagi SUV flagship dalam skenario seperti pelancongan perniagaan, kegunaan keluarga, dll.

Sinergi Teknologi Tiga Pihak, Kuasa dan Kecerdasan Menjadi Variabel Penting Produk

Jika reka bentuk asal menentukan persepsi pertama Avatr T09, maka sistem teknologi membentuk sokongan penting untuknya memasuki pasaran SUV mewah flagship kelas 500,000 Yuan. Sebagai model dengan ketumpatan teknologi tertinggi Avatr setakat ini, Avatr T09 menggabungkan sumber teknologi Changan, Huawei, CATL, menggunakan teknologi Huawei Qiankun, Hongmeng Kokpit, Taihang Control, dan menggunakan sistem hybrid pintar baharu.

Dari segi kuasa, kereta baharu ini terdiri daripada enjin hybrid 2.0T dan penggerak elektrik teragih 3 motor, kuasa sistem keseluruhan mengatasi 1000 kuda. Pada masa yang sama, kenderaan dilengkapi bateri super hybrid CATL Xiaoyao 71.24kWh, jarak lintasan elektrik CLTC tertinggi melebihi 400 km. Dari parameter, gabungan kuasa ini兼顾 prestasi output dan keupayaan memandu elektrik, boleh menyediakan pilihan penggunaan berbeza untuk perjalanan harian dan perjalanan jauh. Namun, prestasi memandu khusus, tahap penggunaan tenaga dan prestasi jarak di bawah pelbagai keadaan, masih perlu membuat penilaian berdasarkan versi pengeluaran dan ujian sebenar.

Dari segi tahap kecerdasan, Huawei Qiankun, Hongmeng Kokpit dan Taihang Control bersama-sama membentuk asas teknologi Avatr T09. Bagi SUV flagship, bantuan pemanduan pintar, interaksi kokpit dan kawalan dinamik kenderaan bukan konfigurasi yang berasingan, prestasinya akan langsung mempengaruhi kemudahan penggunaan harian dan rasa memandu. Adakah Avatr T09 boleh mengubah konfigurasi teknologi kepada pengalaman sebenar yang stabil dan mudah digunakan, akan menjadi perkara penting yang akan diuji pasaran pada masa hadapan.

Dari Paris ke Global, Soalan Avatr Bukan Hanya Satu Kereta Baharu

Peragaan global Avatr T09 juga saling menyokong dengan pelan luar negara Avatr. Mengikut pelan jenama, Avatr akan masuk pasaran Eropah secara rasmi pada tahun 2027, Avatr 06T, 07L diprojeksikan sebagai model pertama masuk negara Norway, Spain, dll. Setakat ini, operasi Avatr sudah liputi 70 negara dan wilayah, harga purata produk melebihi 300,000 Yuan, dan sudah untung; kehadiran pasaran kereta elektrik premium Mesir mencapai 10%, Avatr 11 pula meraih kedudukan jualan pertama SUV elektrik mewah Thailand.

Dalam pembangunan jangka panjang, Avatr提出 kepada tahun 2030 memperluaskan operasi ke lebih 110 negara dan wilayah, nisbah jualan luar negeri melebihi 50% daripada jumlah. Dengan skala liputan pasaran yang meluas, penyesuaian produk, pembinaan rangkaian perkhidmatan dan peningkatan kesedaran jenama, juga akan menjadi kerja yang perlu diteruskan dalam proses globalisasi.

Membawa model konsep flagship ke Paris untuk menyelesaikan peragaan global, Avatr berharap melalui reka bentuk asal dan teknologi pintar menyatakan cita-cita jenama. Bagi jenama automotif China, masuk ke pasaran mewah bukan sahaja memerlukan parameter produk yang kompetitif, tetapi juga memerlukan reka bentuk, pengalaman teknologi, kualiti dan keupayaan perkhidmatan membentuk kekuatan yang bersatu.

RUMUSAN:Dari "Kemewahan Santai" ke "Kemewahan Termulia", Avatr T09 menyediakan arah ekspresi produk baharu untuk jenama. Avatr T09 yang dijangka keluar pada tahun 2026, adakah boleh membangun kelebihan kompetitif di pasaran SUV mewah flagship kelas 500,000 Yuan dengan mengandungi reka bentuk asal, sinergi teknologi tiga pihak dan sistem hybrid pintar? Jawapan masih menunggu pengesahan dari model pengeluaran dan prestasi pasaran sebenar, dan ini adalah langkah seterusnya yang lebih menarik perhatian selepas peragaan global Avatr T09.

On October 11, Auto Business Review learned from the official source that Avatr's new flagship T09 Concept Version made its global debut in Paris, and the interior was also fully revealed to the public for the first time. From October 12 to 18, it will also appear on the Paris Auto Show exhibition stand. The mass-produced version is planned to be officially launched within 2026, with an expected selling price exceeding 500,000 yuan.

For Avatr, the T09 is not just a new car; it also formally divides the brand's product line into two tracks: Avatr 11 and 12 continue with an avant-garde sports style, called "Casual Luxury"; the path opened by T09 follows a bold and steady route, called "Dignified Luxury".

In terms of appearance, the new car's front face features a new flagship design language. The grille is designed as a 3D relief structure, composed of 362 different 3D height Avatr LOGO dot matrix units, creating layers in light and shadow through height differences and chamfers. The crystal diamond array lighting groups on both sides use inner and outer double-layer diamond cutting craftsmanship, giving a jewelry-like texture after lighting up. The 2.1 m² clamshell front hood retains the "island-like rise" shape, carrying a touch of agility within stability.

The car side does not pile up lines; it speaks with sculpted curves. T09 dimensions are 5285/2025/1810mm, wheelbase 3150mm, a large six-seater SUV build, where the aura cannot be hidden.

The waist-curvature surface makes this 5.2-meter-long large car not look bloated, the DtoF sensor island blends into the body, showing no sense of splicing. The D-pillar uses a large-area aluminum trim panel to create a floating roof, while peers mostly use plastic trim panels, this difference can be seen up close. The car tail integrated crystal diamond taillights are also double-layer cut, echoing the front end.

The interior is the focus of this premiere. The most eye-catching in the cabin is the lift-able Vortex Emotional Vortex Interaction Mechanism, 360° seamless two-stage reverse curvature, the upper part is real wood material, the body uses smoky gray semi-transparent plus laser-engraved star point structure. It contains 118 independently controllable RGB-LEDs, capable of linking the whole vehicle's 6 layers of 24-point ambient lights, welcoming, music rhythm, rear vehicle warning can all produce light effects, the silent motor used for lifting has slow start/stop and anti-pinch.

The triple screen is integrated, 10.25-inch instrument panel plus two 17.2-inch 3.4K screens, the screen seamlessly connects with the air conditioning vents on both sides, an under-screen NFC sensor area is reserved below the central console, the phone connects when placed on it. This cabin does not shove all functions into the immediate view, but adopts a quiet and spacious posture, ensuring it can handle family trips or hosting guests gracefully.

In terms of intelligence, the smart driving uses Huawei Qiankun ADS 5, equipped with a four-lidar hardware solution, perception redundancy is much thicker than common single-lidar, dual-lidar schemes. The chassis is Taihang Smart Control, closed dual-chamber air suspension, rear-wheel steering are all equipped, also supports crab-walking mode, 5.2-meter body achieves 4-meter-class minimum turning radius, basement U-turns, narrow road encounters are much easier.

In terms of power, a new intelligent super hybrid architecture, 2.0T hybrid engine plus three-motor distributed electric drive composed of four engines, system combined horsepower exceeds one thousand, pure electric, plug-in hybrid, extended range three modes can switch according to scenarios. Battery is 71.24kWh CATL Xiaoyao Super Extended Hybrid Battery, CLTC pure electric range up to over 400km. Daily commute driven as an electric car, long distance doesn't need to find piles all the way, for a large six-seater that needs to pull a family out, this is more substantial than acceleration numbers.

Written at the end:

Have to say, Changan, Huawei Qiankun, CATL three-party technologies, together landed on the T09, it is also Avatr's current highest technology density model. This car intends to cut the cake of 500,000 level domestic large luxury six-seater SUV, and target users are very clear, requiring quality and technology, but not willing to compromise on space and comfort for families.

Overseas, Avatr business covers 70+ countries and regions, model average selling price exceeds 300,000 yuan, Avatr 11 won the luxury pure electric SUV sales first in Thailand, Egypt high-end EV market share reached 10%. Putting the world premiere in Paris, itself is an attitude.

For family users waiting to buy with cash, the T09 did not hide much in configuration and materials. Remaining two suspense: How much of the concept car's content can the mass production version retain? What will the final selling price be? As long as these two points are confirmed, its position in the same level will be clear at a glance.

On October 11, the Avatr T09 Concept version completed its global debut in Paris. This new car is the inaugural work of the brand's flagship sequence, targeting the 500,000 RMB-level flagship luxury SUV market, built upon the combined technical strength of Changan, Huawei, and CATL, and is planned to officially launch within 2026.

The Paris Auto Show this year runs from October 12 to 18. The Avatr T09 Concept will participate alongside models such as Avatr 06T and Avatr 07L, showcasing the achievements of Chinese automakers in original design and intelligent technology on the international stage.

Avatr Technology Chairman Chen Zhuo introduced at the debut event that with the launch of the T09, Avatr will divide into two major product sequences: Digital and Flagship. The Digital sequence focuses on casual luxury, leaning towards an elegant and sporty avant-garde style. The Flagship sequence is positioned as supreme luxury, highlighting a noble and calm aura. Both product sequences adhere to original design. Avatr Technology Executive Vice President and Chief Designer Nader Faghihzadeh stated that the T09 Concept realizes the VISION XPECTRA concept car concept, expanding the design direction of "Supreme Luxury", which is consistent with the brand's core design philosophy of "Emotional New Luxury".

The new car takes "Emotional New Luxury" as its design core, with a highly recognizable appearance. The front face features an architectural styling, with a 3D relief grille composed of 362 brand LOGO elements of varying heights. A crystal diamond array light group with double-layer diamond cutting craftsmanship matches a 2.1㎡ clamshell front hood, creating a grand appearance. The side body lines are sharp, the curved waistline design enhances the sculptural feel, and the D-pillar aluminum trim plate creates a floating roof effect. The rear one-piece crystal diamond taillights echo the front light design, presenting rich light and shadow effects from different angles.

The T09 Concept creates a quiet and transparent space, equipped with the Vortex Emotional Vortex System. This lift mechanism houses 118 RGB light sources, features an anti-pinch design, and can link with the entire vehicle system to achieve emotional interaction. The interior is equipped with an immersive integrated triple-screen display, including a 10.25-inch driver instrument cluster and two 17.2-inch large screens, supporting NFC tap-to-connect connectivity.

In terms of hardware and intelligence, the T09 is the current model with the highest technology density at Avatr, equipped with Huawei Qiankun Intelligent Driving and Taihang Intelligent Control System. Powertrain adopts a 2.0T hybrid engine paired with a three-motor distributed electric drive, with a total system power exceeding 1,000 horsepower; equipped with a 71.24kWh CATL Xiaoyao Super Range-Extending Hybrid Battery, CLTC pure electric range up to over 400km.

Regarding overseas layout, Avatr plans to officially enter the European market in 2027. Currently, business has covered 70 countries and regions, with an average product price exceeding 300,000 RMB, and the brand has achieved profitability. Among them, Avatr's market share in Egypt's high-end electric vehicle market reaches 10%, and Avatr 11 took the first place in sales of luxury pure electric SUVs in Thailand. Avatr 06T and 07L will land in Norway and Spain first, accompanied by building localized service systems. According to planning, in 2030 the brand will enter over 110 countries and regions, with the target of overseas sales proportion exceeding 50%.

Editor's Summary: As domestic new energy brands break through upwards, more automakers choose to release flagship models at European auto shows, competing directly with traditional luxury brands on the same stage. The unveiling of the Avatr T09 Concept is not just the release of a new car, but also a concentrated display of Chinese new energy brands striving for the high-end luxury track and moving towards globalization. When Chinese automakers no longer rely solely on price-performance ratio to seize the market, but instead use original design and self-developed intelligent systems to create a luxury label, whether they can move European local consumers is also a direction worth continuous observation for the industry in the coming period.

11 Oktober, Kajian Perniagaan Kereta mengetahui dari pihak rasmi bahawa Avatr T09 konsep jenama baharu telah membuat debut global di Paris, dalaman juga didedahkan lengkap kepada orang ramai untuk kali pertama. Dari 12 hingga 18 Oktober, ia akan muncul di stan Pameran Kereta Paris. Versi pengeluaran dijangka dilancarkan rasmi pada tahun 2026, harga dijangka berada melebihi 500,000 Yuan.

Bagi Avatr, T09 bukan sekadar sebuah kereta baharu, ia juga memisahkan garisan produk jenama secara rasmi kepada dua: Avatr 11, 12 meneruskan gaya avant-garde, dinamakan "Kemewahan Santai"; T09 membuka laluan yang lebih besar dan stabil, dinamakan "Kemewahan Dihormati".

Dari segi luaran, bahagian hadapan kereta baharu ini menggunakan bahasa reka bentuk jenama baharu. Gril dibuat dalam struktur relief 3D, tersusun daripada 362 unit titik LOGO Avatr dengan ketinggian 3D yang berbeza, mencipta tahap dalam cahaya dan bayang-bayang melalui perbezaan ketinggian dan sudut chamfer. Lampu kumpulan berlian kristal di kedua-dua belah menggunakan seni pemotongan berlian berlapis dalam dan luar, memberikan kualiti permata apabila menyala. Penutup ruang enjin depan jenis cangkang 2.1㎡ mengekalkan gaya "punggungan pulau", stabil tetapi sedikit dinamik.

Sisi kenderaan tidak menumpukan garis, menggunakan permukaan berarsitektur patung. T09 Panjang/lebar/tinggi 5285/2025/1810 mm, paksi 3150 mm, tubuh SUV enam tempat duduk besar, kehadiran tidak boleh disembunyikan.

Permukaan pinggang yang mengecil membuatkan kereta besar 5.2 meter ini tidak kelihatan berat. Pulau sensor DtoF menyatu dengan badan kenderaan, tiada rasa sambungan. Tiang D menggunakan panel hiasan aluminium besar untuk membuat bumbung terapung, kebanyakan dalam kelas yang sama menggunakan panel plastik, perbezaan ini boleh dilihat apabila menghampiri. Lampu ekor berlian kristal integral di bahagian belakang juga pemotongan berlapis dua, menyelaraskan dengan bahagian hadapan.

Dalaman adalah fokus debut ini. Dalam kokpit, yang paling menarik perhatian adalah mekanisme interaksi Vortex Emosi yang boleh naik-turun, permukaan terbalik dua peringkat tanpa sambungan 360°, bahagian atas adalah kayu tulen, badan menggunakan kelabu asap separa telus dengan struktur titik bintang ukiran laser. Ia mengandungi 118 LED RGB boleh kawal secara bebas, boleh menyelaraskan dengan 6 lapisan 24 titik lampu suasana keseluruhan kereta, kesan lampu untuk penyambutan, irama muzik, amaran kereta belakang boleh dihasilkan, motor senyap untuk kenaikan/penurunan membawa permulaan/perhentian perlahan dan anti-jepit.

Skrin berbilang adalah satu unit, 10.25 inci panel ditambah dua skrin 17.2 inci 3.4K, skrin disambung tanpa sambungan dengan lubang udara penyaman udara di kedua-dua belah, kawasan pengimbasan NFC di bawah skrin ditinggalkan di bawah kawalan pusat, telefon melekat dan boleh disambung. Kokpit ini tidak menolak semua fungsi ke depan, tetapi dengan sikap tenang dan luas, memudahkan keluarga melakukan perjalanan atau menerima tetamu, semua boleh mengekalkan suasana.

Dari segi pintar, pemanduan pintar menggunakan Huawei Qiankun ADS 5, dilengkapi dengan skema peranti radar laser empat, kelebihan dalam pengesanan lebih tebal daripada radar tunggal atau dwi yang biasa. Paip bawah (chassis) adalah Taihang Intelligent Control, suspensi udara bilik ganda tertutup, stereng belakang semua disediakan, juga menyokong mod berjalan ketam, badan 5.2 meter mencapai jejari pusingan minimum kelas 4 meter, memusing di parkir bawah tanah, bertemu kereta di jalan sempit lebih mudah.

Dari segi kuasa, arkitektur hibrid super pintar baharu, enjin hibrid 2.0T ditambah tiga motor elektrik terdistribusi membentuk empat enjin, kuasa kuda sistem gabungan melebihi seribu, mod elektrik tulen, hibrid colok, penambah jarak tiga boleh ditukar mengikut skenario. Bateri adalah 71.24kWh Bateri Super Hibrid Xiangyao CATL, julat elektrik tulen CLTC maksimum melebihi 400km. Perjalanan komuter harian dibuka sebagai kereta elektrik, perjalanan jauh tidak perlu mencari stesen pengecas sepanjang jalan, untuk kereta enam tempat duduk besar yang perlu membawa keluarga tua dan kecil, ini lebih nyata daripada nombor pecutan.

Tulisan Penutup:

Tidak dapat tidak, teknologi Changan, Huawei Qiankun, CATL ketiga-tiga pihak, bersama-sama jatuh kepada T09, ia juga model Avatr dengan ketumpatan teknologi tertinggi kini. Kereta ini ingin memotong kek SUV enam tempat duduk mewah besar buatan domestik kelas 500,000, dan pengguna sasaran sangat jelas, mempunyai keperluan terhadap kualiti dan teknologi, dan tidak mahu kompromi terhadap ruang dan keselesaan keluarga.

Di luar negara, perniagaan Avatr merangkumi lebih 70 negara dan wilayah, harga purata model melebihi 300,000 Yuan, Avatr 11 menduduki tempat pertama jualan SUV elektrik mewah di Thailand, bahagian pasaran kereta elektrik premium Mesir mencapai 10%. Meletakkan debut global di Paris, sendiri sudah menjadi satu sikap.

Bagi pengguna keluarga yang memegang wang dan menanti untuk membeli, T09 tidak menyembunyikan banyak dalam konfigurasi dan bahan. Tinggal dua soalan terbuka: Versi pengeluaran boleh mengekalkan berapa banyak benda pada kereta konsep? Harga akhir akan berapa? Sekiranya kedua-dua titik ini ditentukan, kedudukannya dalam kelas yang sama akan jelas serta-merta.

11 Oktober, Avatr T09 Versi Konsep telah menjalani debut global di Paris. Kereta baharu ini adalah karya pertama dalam siri flagship jenama, menargetkan pasaran SUV mewah gred flagship harga 500,000, dibina dengan gabungan teknologi tiga pihak daripada Changan, Huawei, dan CATL, dirancang untuk dilancarkan secara rasmi dalam tahun 2026.

Pameran Kereta Paris kali ini berlangsung dari 12 hingga 18 Oktober, Avatr T09 Versi Konsep akan bersama-sama memaparkan model seperti Avatr 06T, Avatr 07L dan lain-lain, memaparkan pencapaian syarikat automotif China dalam bidang reka bentuk asal dan teknologi pintar di pentas antarabangsa.

Chen Zhuo, Pengerusi Avatr Technologies memperkenalkan pada acara debut, dengan pelancaran T09, Avatr akan membahagikan dua siri produk utama iaitu Siri Digital dan Siri Flagship. Siri Digital mengutamakan kemewahan santai, condong kepada gaya perintis yang elegan dan bersukan. Siri Flagship pula diletakkan sebagai kemewahan yang dihormati, menonjolkan wibawa yang tenang. Kedua-dua siri produk ini tetap mengekalkan reka bentuk asal. Nader Faghihzadeh, Naib Ketua Pegawai Eksekutif dan Perebut Utama Avatr Technologies menyatakan, T09 Versi Konsep melaksanakan konsep reka bentuk VISION XPECTRA, mengembangkan arah reka bentuk "Kemewahan yang Dihormati", selari dengan falsafah reka bentuk teras jenama "Kemewahan Emosi Baharu".

Kereta baharu ini menggunakan "Kemewahan Emosi Baharu" sebagai teras reka bentuk, penampilan luar agak dapat dikenali. Bahagian hadapan mempunyai bentuk seni bina, gril relif 3D terdiri daripada 362 unsur logo jenama dengan ketinggian berbeza. Barisan lampu kristal dengan proses pemotongan berlian dua lapisan berserta penutup enjin bergaya kerang 2.1㎡ membentuk penampilan yang berwibawa. Garisan sisi badan kereta tajam, reka bentuk pinggang melengkung mengukuhkan rasa patung, panel aluminium pilar-D menghasilkan kesan bumbung terapung. Lampu belakang kristal satu unit di bahagian belakang menyesuaikan dengan reka bentuk lampu depan, pada sudut berbeza boleh menghasilkan kesan pencahayaan yang kaya.

T09 Versi Konsep mencipta ruang yang tenang dan luas, dilengkapi dengan Sistem Pusaran Emosi Vortex, sistem boleh naik turun yang ini membina 118 sumber cahaya RGB, mempunyai reka bentuk anti-pincang, boleh berhubung dengan sistem keseluruhan kereta untuk mencapai interaksi berasaskan emosi. Dalaman dilengkapi dengan skrin gabungan satu unit terbenam tiga skrin, termasuk paparan utama pemandu 10.25 inci serta dua skrin besar 17.2 inci, sokongan penghubung satu sentuh NFC.

Dari segi kerangka dan pintar, T09 adalah model Avatr semasa yang paling tinggi ketumpatan teknologinya, dilengkapi dengan Sistem Panduan Cerdas Huawei Qiankun, Sistem Kawalan Cerdas Taihang. Dari segi kuasa menggunakan enjin hibrid 2.0T bersama tiga motor elektrik terkhusukan, kuasa jumlah sistem melebihi 1000 HP; dilengkapi 71.24kWh CATL Xiao Yao Super Range-Extending Hybrid Battery, CLTC jarak renangan elektrik tertinggi melebihi 400km.

Dari segi pengembangan luar negara, Avatr merancang untuk menyerang pasaran Eropah secara rasmi pada tahun 2027, semasa ini perniagaan sudah meliputi 70 negara dan wilayah, harga purata produk melebihi 300,000 renminbi, jenama telah mencapai keuntungan. Di mana Avatr di Mesir bahagian pasaran kenderaan elektrik gred tinggi mencapai 10%, Avatr 11 memperoleh jualan SUV elektrik gred mewah nombor satu Thailand. Avatr 06T, 07L akan terlebih dahulu mendarat di Norway, Sepanyol, membina sistem perkhidmatan tempatan secara sepadan. Mengikut perancangan, tahun 2030 jenama akan masuk ke lebih dari 110 negara dan wilayah, sasaran nombor jualan luar negara lebih dari 50%.

Rumusan Editor: Dengan penerobosan ke atas jenama tenaga baharu domestik, semakin banyak syarikat automotif memilih untuk memodelkan model flagship di pameran kereta Eropah, bersaing terus dengan jenama mewah tradisional. Munculnya Avatr T09 Versi Konsep, bukan sahaja pelancaran kereta baharu, tetapi juga satu paparan terkumpul jenama tenaga baharu China menyerang laluan mewah gred tinggi, menuju globalisasi. Apabila syarikat automotif China tidak lagi hanya bergantung pada nisbah kos kecekapan untuk rebut pasaran, tetapi sebaliknya menggunakan reka bentuk asal, sistem pintar penyelidikan sendiri untuk membentuk label mewah, mampu menarik hati pengguna tempatan Eropah, juga merupakan arah yang patut diperhatikan secara berterusan dalam industri seterusnya.

1. "Golden September" Loses Luster, Passenger Car Retail Decline Widens Further

Latest data released by the China Passenger Car Association shows that passenger car retail sales nationwide reached 1.618 million units in September, down 28.0% year-on-year and up 5.0% month-on-month. Among them, the new energy vehicle market retail reached 1.084 million units, down 16.7% year-on-year and up 7.8% month-on-month. Among the top 10 retailers in September, BYD remained at the top with 247,000 units. Geely and Chery ranked second and third with 177,000 units and 86,000 units respectively. Following in order were Changan (82,000 units), Leapmotor (78,000 units), FAW-Volkswagen (77,000 units), Tesla China (65,000 units), SAIC-GM-Wuling (61,000 units), FAW-Toyota (61,000 units), and SAIC-Volkswagen (59,000 units). Among the top 10, Leapmotor had the largest year-on-year increase at 30.8%, and was the only manufacturer to achieve positive growth; FAW-Volkswagen had the largest decline, down 44.6% year-on-year.

The China Passenger Car Association stated that the September passenger car market exhibited five characteristics: First, total volume faced deep year-on-year pressure with limited month-on-month recovery, structural differentiation reached an extreme, and "accelerated shrinkage of fuel vehicles, resilient leadership of new energy" became the main line, with high oil prices accelerating "fuel-electric substitution"; Second, the entire line of fuel vehicles contracted, pure fuel vehicle retail nearly halved, while plug-in hybrid models were relatively resilient; Third, new energy penetration rate reached a new high, with retail penetration rate at 67.0% and wholesale penetration rate at 65.4%, both setting historical records, but growth rate slowed significantly compared to earlier periods; Fourth, exports surpassed domestic demand, with some automakers exporting over 50%, and manufacturers with exports accounting for 70% of their total volume are increasing rapidly, becoming the core driver for automaker growth; Fifth, industry inventory continued to remain low, dealers became more cautious in stocking up, and generally reported that the "Golden September, Silver October" peak season effect was weaker than in previous years. However, the China Passenger Car Association emphasized that the current downturn is a phased phenomenon caused by the superposition of short-term policy disturbance and high base, not the peak of the basic situation of automotive popularization, and there is still broad space for first-purchase demand in lower-tier county areas.

2. Large 3-Row SUVs Start to Clear Out

The fierce battle in the large 3-row SUV market has lasted two years and is gradually nearing its end. Starting from 2025, "5326" SUVs (vehicle length approx. 5 meters, wheelbase approx. 3 meters, width approx. 2 meters, 6-seat/7-seat) began to emerge in clusters, including several large flagship SUVs with lengths exceeding 5.2 meters. The result of gathering updates must be cruel homogenized competition; Nio Li Bin once explicitly stated: "The supply of large 3-row definitely must be oversupplied." China Automobile Dealers Association expert Li Yanwei judged that the real annual demand for this market is about 300,000 to 500,000 units, but the potential total supply capacity has already easily exceeded 1 million units, and those that can build a stable monthly sales scale of over 3,000 units within 12 months of launch are expected not to exceed 8 models. The market will enter a clearing cycle from the second half of 2026 to the first half of 2027. The intensity of competition at present can already validate this. According to incomplete statistics, at least 36 large 3-row SUVs have been launched or updated so far in 2025, with price ranges extending from the 100,000 level to the 600,000 level, and new energy proportion exceeding 90%.

Data shows that in the first half of 2026, mid-to-large SUV sales reached 880,000 units, up 28% year-on-year; large SUV sales were 350,000 units, up 97% year-on-year, becoming a rare incremental highland in the stock market. But the dividends were not universal. Taking August 2026 as an example, Nio ES8 (10,991 units) and AITO M9 (10,098 units) were the only large SUVs with monthly sales over 10,000; the second tier dropped to the 6,000 unit level, including BYD Tang (7,796 units), Huajing S (7,306 units), Xpeng GX (7,002 units), Nio ES9 (6,474 units), Leapmotor D19 (6,034 units), etc. Most other models were below 3,000 units, with more 10 models with monthly sales under 1,000, such as Volkswagen Teramont Pro (454 units), IM LS9 (625 units), Voyah Taishan (274 units), Hyundai Palisade (34 units), Cadillac KeWeide (13 units), etc. More worth paying attention to than single-month rankings are the sales curves after new product launch. Currently, only Nio ES8, AITO M9, Galaxy M9 and a few other models have maintained relatively stable long-term output. The vast majority of 6-seater vehicle lifecycles present a "high start, low walk" feature. Many models have halved their sales 3-6 months after launch, deeply trapped in the "New Car Effect Death Valley".

3. Chinese Brands Turn the Tables at Paris Motor Show

The Paris Motor Show, which has been shrouded in a century of gasoline scent, is now becoming a transfer desk for two generations of automobile kingdoms. Before the curtain of the 91st Paris Motor Show opened, a set of exhibition data already shook the global automotive industry. 22 Chinese complete vehicle brands took the stage of this motor show. This number is more than double that of last year's 2024 motor show, even exceeding the sum of French domestic 10 and German 7 exhibiting brands. Old veterans like BYD, Chery, Leapmotor, and Xpeng who have already established a foothold in the European market held the fort. New faces like Changan, Avatr, and Li Auto who had never appeared publicly in Europe before placed their exhibition stands in front of Paris audiences for the first time. Chinese automakers have already become one of the unquestionable protagonists of this motor show.

On one side, traditional automotive players like BMW, Porsche, and Nissan announced their absence one after another. On the other side, 20+ Chinese brands with completely new models appeared densely, turning the motor show into their own main stage to display globalized results. Between this entry and that retreat, it reflects the alternation of old and new orders in the global automotive industry. The latest data from research institutions shows that in the second quarter of 2026, the share of Chinese brands in the entire European automotive market reached 10.7%, almost doubling from 5.7% a year ago. The market penetration rate that Toyota and Honda took nearly a decade to get in previous years, Chinese automakers completed the leap in less than half the time. In the fastest-growing plug-in hybrid track, the advantage of Chinese brands is more obvious. They have already taken more than 26% of the Western Europe PHEV market share. Just two years ago, this number was only 2.2%.

4. Avatr T09 Global Debut

Avatr's new flagship model T09 Concept version completed its global debut in Paris, France. The mass-produced version is planned to launch this year, with an expected price exceeding 500,000 Yuan. In terms of appearance, the square body and straight lines completely abandon the fastback coupe style of the 11 and 12 series. The front grille adopts a 3D embossed structure, formed by 362 brand identifier elements of different 3D heights; the clamshell hood with an area of 2.1 square meters retains the "island-style uplift" shape, balancing power and spirit. The rear end is equipped with integrated crystal diamond taillights, which can present differentiated light and shadow under different angles.

The cockpit is equipped with an integrated triple screen, consisting of a 10.25-inch instrument cluster screen and two 17.2-inch screens, supporting NFC tap-to-connect function; the adjustable "Vortex Emotional Vortex" interaction device above the center console is embedded with 118 RGB LED light sources, which can link with the whole vehicle ambient light. In terms of technology, the new car integrates the resources of Changan, Huawei, and CATL, equipping Huawei Qiankun Driving Intelligence, HarmonyOS Cockpit, and Taihang Intelligent Control technology. The power adopts a 2.0T hybrid engine plus tri-motor distributed electric drive, with a total system power exceeding 1,000 horsepower. The CLTC pure electric range is highest over 400km.

5. Over 60 Tire Companies Issue Price Hike Letters

The tire industry welcomes a new round of price hike tide. Since the beginning of this year, rubber prices have continued to rise. As of the close of October 9, the Shanghai rubber futures main contract closed at 20,600 Yuan/ton, creating a nine-year high; the spot average price was about 19,700 Yuan/ton, up more than 30% year-on-year. Tires are the largest downstream product of natural rubber. The rise in rubber raw material prices directly affects the cost and revenue of the tire industry. According to statistics, since September, over 60 tire companies have concentrated on issuing more than 70 price hike letters, covering all categories of all-steel tires, semi-steel tires, and engineering tires. The price adjustment amplitude is generally between 2% and 5%, with some categories reaching up to 6%.

This is the fourth round of concentrated price hikes this year. Since March, more than 80 tire companies have issued price hike letters, with increases mostly between 2% and 5%, with some categories reaching up to 10% at most. Several tire companies stated that natural rubber, synthetic rubber, carbon black, and other core raw materials have risen to varying degrees this year. Coupled with crude oil price fluctuations pushing up petrochemical raw material costs, company pressure has increased. According to statistics from the China Rubber Industry Association, the sales revenue of 386 member enterprises increased by 5.64% in the first half of the year, but the total profit decreased by nearly 24% year-on-year. The situation of "revenue increases but profit does not" is quite typical.

6. Chery Automobile Apologizes

Recently, a 2023 OMODA 5 in Johor Bahru, Malaysia, tore the rear axle longitudinal arm while driving, and the rear axle along with two rear wheels detached directly from the body. Fortunately, no casualties were caused. After the incident attracted attention locally, the Malaysian Land Transport Authority (JPJ) announced a temporary freeze on the vehicle type approval (VTA) for the OMODA 5. Before the technical investigation was completed, this model could not be registered or sold as a new vehicle.

On the evening of October 11, Chery Automobile Co., Ltd. issued an apology statement. After investigation, this batch of vehicles may have insufficient weld strength at partial weld locations of the rear axle longitudinal arm, and there is a risk of weld seam tearing in extreme cases. This structure model had been discontinued prior to this. Chery Malaysia subsidiary cooperated with JPJ's relevant arrangements, and has initiated a recall for the affected 8,878 OMODA 5 models, inspected relevant parts, and replaced them for free depending on the situation. In the spirit of prudence, the company has initiated a risk special investigation for the same batch of OMODA 5 models in the domestic and related markets, and maintains positive communication with regulatory agencies. This investigation is a preventive active arrangement. Chery will announce it to society in a timely manner in a responsible manner based on the investigation results.

7. Musk Apologizes to Indian Super Tycoon

Recently, Elon Musk suddenly apologized to Indian super tycoon Mukesh Ambani on social media platforms, even respectfully calling Ambani "Indian Prime Minister". It turns out that Musk was using satire to mock Ambani, the head of India's largest private enterprise Reliance Industries. According to previous reports by US Bloomberg and other media, Musk has always longed to let his satellite communication product "Starlink" enter the Indian market, but has never been able to succeed. Musk therefore believes that industry oligopolists who monopolize the Indian telecommunications field are jointly blocking him, and thus points the finger at Ambani and Reliance Industries.

"Dear Prime Minister Ambani, please forgive my poor eyesight before, I didn't realize you are the true power holder of India." Musk satirized in his post released on the 10th: "I guess you prefer to maintain monopolistic exploitation of the vast Indian public, but can you consider allowing Starlink to participate in market competition?"

8. McLaren 750S to Discontinue Next Year

McLaren officially confirmed that its V8-powered supercar 750S will end production next year to pave the way for a new product matrix. The car debuted in 2023 and is a deep facelift successor to the legendary 720S. At the time of launch, it was the lightest version among McLaren production series cars. Currently, McLaren has opened the final order channel for the 750S. Counting from the debut of the 720S, this platform has completed nearly a decade of product cycle. According to plans, 750S will be phased out along with Artura and GTS in the next few years to make room for a new product lineup, which includes the highly anticipated SUV model.

This series of product adjustments occurred after the Abu Dhabi investment agency took control of McLaren, and is viewed as part of the brand's major expansion strategy. Earlier this year, the McLaren Special Operations (MSO) custom department has already launched the ultimate limited version 788HS of this platform, with the entire vehicle limited to 100 hardtop versions. There is also information stating that 200 units in total for hardtop and convertible versions combined, with a starting price of 450,000 GBP, as a finale work of this chassis.

1. “September Emas” Kehilangan Pesona, Jualan Runcit Kenderaan Penumpang Turun Lebih Luas

Data terkini yang diterbitkan oleh Perikatan Pasaran Kenderaan menunjukkan, jualan runcit kenderaan ringan di seluruh negara pada September ialah 1.618 juta unit, turun 28.0% berbanding tahun sebelumnya (YoY), dan naik 5.0% berbanding bulan lepas (MoM). Di mana, pasaran tenaga baharu mencatatkan jualan runcit 1.084 juta unit, turun 16.7% YoY, dan naik 7.8% MoM. Sepuluh teratas jualan runcit September, BYD berada di tangga teratas dengan 247,000 unit, manakala Geely dan Chery masing-masing berada di kedudukan kedua dan ketiga dengan 177,000 unit dan 86,000 unit. Seterusnya ialah Changan (82,000 unit), Leapmotor (78,000 unit), FAW-Volkswagen (77,000 unit), Tesla China (65,000 unit), SAIC-GM-Wuling (61,000 unit), FAW-Toyota (61,000 unit), dan SAIC-Volkswagen (59,000 unit). Dalam sepuluh teratas, Leapmotor mempunyai kadar peningkatan YoY tertinggi iaitu 30.8%, dan merupakan pengeluar tunggal yang mencatatkan pertumbuhan positif; FAW-Volkswagen pula mengalami penurunan tertinggi, turun 44.6% YoY.

Perikatan Pasaran Kenderaan menyatakan, pasaran kenderaan ringan pada September mempunyai lima ciri utama: Pertama, jumlah keseluruhan turun secara mendalam YoY dan pemulihan MoM terhad, pembezaan struktur membesar secara melampau, "penyusutan pesat kenderaan bahan api fosil dan kepimpinan ketahanan tenaga baharu" menjadi garis panduan utama, harga minyak tinggi mempercepatkan "penggantian petrol ke elektr"; Kedua, kenderaan bahan api fosil menyusut di semua sektor, jualan kenderaan bahan api fosil tulat hampir terkorban, model hibrid ringan relatif lebih tahan jatuh; Ketiga, kadar penetrasi tenaga baharu mencapai paras tertinggi baru, kadar penetrasi runcit 67.0% dan kadar penetrasi borong 65.4% sama-sama mencatat rekod sejarah, tetapi kadar pertumbuhan jauh lebih perlahan berbanding sebelum ini; Keempat, eksport melebihi keperluan domestik, sesetengah pengeluar kereta eksport melebihi 50%, bilangan pengeluar dengan eksport mewakili 70% daripada jumlah pengeluar bertambah dengan pantas, menjadi daya tumbang teras untuk memacu pertumbuhan pengeluar; Kelima, stok industri kekal rendah, pengedar lebih berhati-hati ketika membeli stok, secara umum memulihkan bahawa kesan musim puncak "September Emas, Oktober Perak" lebih lemah daripada tahun-tahun sebelumnya. Tetapi Perikatan Pasaran Kenderaan menekankan, penurunan semasa ini adalah fenomena fasa yang dipicu oleh gangguan dasar jangka pendek dan asas tinggi, bukan asas populariti kereta telah mencapai puncak, permintaan pembelian pertama di daerah bandar kecil masih mempunyai ruang yang luas.

2. SUV Baris Ketiga Besar Bermula Pembersihan

Pasar SUV Baris Ketiga Besar bergelut selama dua tahun, perlahan-lahan menuju ke hujung. Bermula 2025, SUV "5326" (panjang kereta kira-kira 5 meter, jarak roda kira-kira 3 meter, lebar kereta kira-kira 2 meter, enam kerusi/tujuh kerusi) mula berkumpul, antara itu terdapat banyak model SUV flagship besar panjang melebihi 5.2 meter. Hasil berkumpul pelancaran model baharu pasti persaingan homogen yang sengit, Li Bin Nio pernah berkata terus terang: "Bekalan SUV baris ketiga pasti lebihan." Pakar Persatuan Pengedaran Kenderaan China, Li Yanwei berpendapat, permintaan tahun sebenar pasaran ini sekitar 300,000-500,000 unit, tetapi keupayaan bekalan potensi keseluruhan sudah轻松 melebihi 1 juta unit, manakala yang boleh membina skala jualan bulanan stabil melebihi 3,000 unit dalam 12 bulan selepas pelancaran, dijangka tidak melebihi 8 model, pasaran akan memasuki kitaran pembersihan dari pertengahan hingga akhir 2026 sehingga awal 2027. Intensiti persaingan masa ini sudah boleh dibuktikan. Mengikut statistik tidak lengkap, sehingga kini pada 2025 sudah ada sekurang-kurangnya 36 model SUV baris ketiga besar dilancarkan atau ditukar model, julat harga dari julat 100,000 sehingga julat 600,000, peratusan tenaga baharu melebihi sembilan persepuluh.

Data menunjukkan, pada setengah tahun pertama 2026, jualan SUV Saiz Sederhana-Besar ialah 880,000 unit, naik 28% YoY; SUV Besar ialah 350,000 unit, naik 97% YoY, menjadi tinggi jualan terkecil dalam pasaran yang sedia ada. Tetapi faedah tidak merata. Sebagai contoh pada Ogos 2026, Nio ES8 (10,991 unit) dan AITO M9 (10,098 unit) adalah satu-satunya SUV Besar jualan bulanan melebihi 10,000 unit; Kelompok Kedua turun ke kedudukan 6,000 unit, termasuk BYD Tang (7,796 unit), Hua Jing S (7,306 unit), XPeng GX (7,002 unit), Nio ES9 (6,474 unit), Leapmotor D19 (6,034 unit) dan lain-lain. Kereta lain kebanyakannya di bawah 3,000 unit, malah ada 10 model jualan bulanan kurang daripada 1,000 unit, seperti VW Teramont Pro (454 unit), IM LS9 (625 unit), Voyah Tai Shan (274 unit), Hyundai Palisade (34 unit), Cadillac Escalade (13 unit) dan lain-lain. Lebih menarik dari ranking bulan tunggal ialah lengkung jualan selepas pelancaran model baharu. Kini hanya Nio ES8, AITO M9, Galaxy M9 dan beberapa model sangat sedikit sahaja yang mengekalkan output stabil jangka panjang, kebanyakannya kitar hayat kereta enam kerusi menunjukkan ciri "permulaan tinggi, kejatuhan rendah", banyak model dalam 3-6 bulan selepas pelancaran jualan hampir terkorban, tersepak dalam "lembah kematian kesan kereta baharu".

3. Jenama China "Berubah Tuan di Rumah Sendiri" di Pameran Kereta Paris

Pameran Kereta Paris yang berlegar bau petrol sepanjang 100 tahun, kini sedang menjadi pentas peralihan antara dua kerajaan automoten generasi lama dan baru. Sebelum tirai edisi ke-91 Pameran Kereta Paris dibuka, set data pelayaran yang diterbitkan sudah mengejutkan industri automoten global, 22 jenama kenderaan lengkap China menjejak ke pentas edisi pameran ini, nombor ini lebih daripada dua kali ganda jumlah edisi lepas 2024, malah melebihi jumlah jumlah jenama pelayar 10 buah tanah air Perancis dan 7 buah Jerman. BYD, Chery, Leapmotor, XPeng yang sudah站稳脚跟 di pasaran Eropah sebagai pelopor menanda tangan, Changan, Avatr, Li Auto yang sebelum ini tidak pernah muncul terbuka di Eropah sebagai wajah baru kali pertama membawa papan pameran ke hadapan penonton Paris, pengeluar kereta China sudah menjadi antara protagonis yang tidak boleh dipertikaikan di edisi pameran ini.

Sesetengah BMW, Porsche, Nissan dan pemain lama automoten tradisional secara berturut-turut mengumumkan tiada, di sebelah lain lebih 20 jenama China membawa model baharu padat masuk, menjadikan pameran sendiri pentas utama untuk memaparkan hasil globalisasi. Dalam pergerakan masuk dan keluar ini, menggambarkan pertukiban tertib lama dan baru industri automoten global. Data terkini pusat penyelidikan menunjukkan, pada suku kedua 2026, saiz pasaran jenama China di keseluruhan pasaran automoten Eropah sudah mencapai 10.7%, berbanding nombor 5.7% satu tahun lepas hampir berganda. Masa yang diperlukan Toyota, Honda dahulu hampir 10 tahun untuk mencapai kadar penetrasi pasaran ini, pengeluar kereta China hanya menggunakan kurang daripada separuh masa untuk menyelesaikan lompatan. Dalam saluran pam hybrid plug-in yang berkembang paling cepat, kelebihan jenama China semakin ketara, kini sudah mendapatkan lebih 26% daripada pasaran pam hybrid Eropah Barat, manakala hanya dua tahun lepas, nombor ini hanya 2.2%.

4. Debut Global Avatr T09

Model flagship baharu Avatr T09 versi konsep melengkapkan debut global di Paris, Perancis, versi pengeluaran dijangka dilancarkan tahun ini, harga jualan dijangka melebihi 500,000 Yuan. Bahagian luar, badan kenderaan bersudut, garisan lurus, sepenuhnya meninggalkan gaya sedan coupe sloping siri 11, 12. Gril hadapan menggunakan struktur relief 3D, disusun oleh 360 unsur logo jenama ketinggian berbeza; penutup enjin hadapan gaya ketam 2.1 meter persegi mengekalkan tonjolan bergaya pulau, menggabungkan rasa kekuatan dan ciri dinamik. Bahagian belakang dilengkapi lampu belakang kristal bersatu, pada sudut berbeza boleh memaparkan cahaya berbeza.

Kapsul dilengkapi skrin tiga bersatu, terdiri daripada skrin pembaris 10.25 inci, dua skrin 17.2 inci, menyokong fungsi sambungan sentuh NFC; Peranti interaktif "Vortex Emosi" boleh naik turun di atas konsol tengah, dilengkapkan 118 lampu LED RGB, boleh berhubung dengan lampu suasana keseluruhan kenderaan. Dari segi teknikal, kereta baru menggabungkan sumber tiga pihak Changan, Huawei, CATL, membawa teknologi pemanduan pintar Huawei Qiankun, kabin HarmonyOS dan teknologi kawalan pintar Taihang. Kuasa menggunakan enjin hibrid 2.0T + sistem pemacu elektrik 3 motor teragih, kuasa sistem keseluruhan melebihi 1,000 kuda kuasa, jarak bateri CLTC mencecah lebih 400km.

5. Lebih 60 Syarikat Tayar Mengeluarkan Notis Kenaikan Harga

Industri tayar menyambut gelombang kenaikan harga baharu. Tahun ini, harga getah terus naik, sehingga penutupan 9 Oktober, kontrak utama Getah Shanghai dilaporkan 20,600 Yuan/ton, tertinggi 9 tahun; purata harga tunai sekitar 19,700 Yuan/ton, naik lebih 30% YoY. Tayar adalah produk hiliran terbesar getah asli, kenaikan harga bahan mentah getah secara langsung menjejaskan kos dan hasil industri tayar. Mengikut statistik, sejak September sudah ada lebih 60 syarikat tayar secara berkumpul mengeluarkan lebih 70 notis kenaikan harga, meliputi tayar penuh baja, tayar separa baja, tayar kejuruteraan dan semua kategori, jumlah perubahan harga secara umum 2% hingga 5%, sesetengah kategori tertinggi mencecah 6%.

Ini adalah pusingan ke-empat kenaikan harga terkumpul dalam tahun ini. Sejak Mac, jumlah lebih 80 syarikat tayar mengeluarkan notis kenaikan harga, kadar kenaikan kebanyakan 2% hingga 5%, sesetengah kategori tertinggi mencecah 10%. Lebih banyak syarikat tayar menyatakan, getah asli, getah sintetik, arang hitam dan bahan mentah teras lain tahun ini semuanya muncul kenaikan dalam tahap berbeza, ditambah fluktuasi harga minyak mentah meningkatkan kos bahan mentah petrokimia, tekanan syarikat semakin berat. Mengikut statistik Persatuan Getah China, hasil jualan 386 syarikat ahli setengah tahun pertama tahun ini naik 5.64%, jumlah keuntungan tetapi turun hampir 24% YoY,处境 "jualan naik, keuntungan tidak naik" agak tipikal.

6. Chery Automobile Memohon Maaf

Baru-baru ini, di Iskandar Puteri, Johor, Malaysia, sebuah OMODA 5 model 2023 ketika memandu lengan gantungan belakang robek, paksi belakang bersama dua tayar belakang terus terlepas dari badan, syukurlah tiada mangsa. Insiden ini mencetuskan perhatian di lokasi, Jabatan Pengangkutan Jalan (JPJ) Malaysia mengumumkan seketika mengawet pengesahan model OMODA 5 (VTA), sebelum siasatan teknikal selesai, model ini tidak boleh didaftarkan atau dijual.

Malam 11 Oktober, Chery Automobile Co., Ltd. mengeluarkan penerangan memohon maaf, selepas siasatan, kenderaan batch ini mungkin terdapat lokasi pengkangan bahagian lengan gantungan belakang kekuatan pengkangan tidak mencukupi, dalam keadaan ekstrem terdapat risiko robekan lasan. Model struktur ini sebelum ini sudah dihentikan pengeluaran. Anak syarikat Malaysia Chery mengikut arrangement JPJ, sudah memulakan召回 8,878 unit OMODA 5 yang terjejas, melakukan pemeriksaan pada komponen berkaitan, dan bergantung keadaan menukar percuma. Berlandaskan prinsip berhati-hati, syarikat sudah memulakan pemeriksaan risiko khas batch OMODA 5 pasaran domestik dan berkaitan, dan mengekalkan komunikasi aktif dengan pengawal selia. Pemeriksaan kali ini adalah susun atur proaktif pencegahan, Chery akan berdasarkan hasil pemeriksaan, dengan sikap bertanggungjawab, segera mendedahkan kepada awam.

7. Musk "Memohon Maaf" kepada Hartawan India Terkaya

Baru-baru ini, Elon Musk secara tiba-tiba di platform media sosial memohon maaf kepada hartawan India terkaya Mukesh Ambani, malah memanggil Ambani dengan "Perdana Menteri India". Pada asalnya, Musk menggunakan cara sindiran untuk mengejek pemimpin syarikat swasta terbesar India, Reliance Industries. Mengikut laporan media Bloomberg Amerika Syarikat sebelum ini, Musk sentiasa berhasrat memasukkan produk komunikasi satelitnya "Starlink" ke pasaran India, tetapi sentiasa gagal. Musk kerana itu menganggap, oligarki industri yang menguasai bidang telekomunikasi India bersekongkol menghalangnya, dan seterusnya menuding Ambani dan Reliance Industries.

"Tuan Perdana Menteri Ambani yang dihormati, mohon maaf atas mata saya buta sebelum ini, tidak sedar anda adalah pemegang kuasa sebenar India." Musk menyindir dalam posting yang dia edarkan pada tarikh 10: "Pastinya anda lebih mahu mengekalkan eksploitasi monopoli ke atas rakyat India yang ramai, tetapi bolehkah anda mempertimbangkan membolehkan Starlink menyertai persaingan pasaran?"

8. McLaren 750S Tamat Pengeluaran Tahun Depan

McLaren mengesahkan rasmi, super kereta berkuasa V8 750S di bawahnya akan tamat pengeluaran tahun depan, menyediakan jalan untuk matriks produk baharu. Kereta ini muncul 2023, adalah model pengganti penambahbaikan mendalam kereta legendaris 720S, ketika pelancaran adalah versi paling ringan dalam siri pengeluaran McLaren. Kini McLaren sudah membuka saluran pesanan akhir 750S, dari pelancaran pertama 720S, platform ini sudah menyelesaikan kitaran produk hampir 10 tahun. Mengikut perancangan, 750S akan dikaitkan Artura, GTS secara beransur-ansur keluar pasaran dalam beberapa tahun akan datang, untuk mengosongkan ruang untuk senarai produk baharu, antara itu termasuk SUV yang ditunggu-tunggu.

Penyesuaian siri ini berlaku selepas pelabur Abu Dhabi menguasai McLaren, dianggap sebagai komponen strategi pengembangan jenama besar. Awal tahun ini, bahagian kustomisasi khas McLaren MSO sudah mengeluarkan versi terhad akhir platform ini 788HS, kereta lengkap terhad 100 unit atap keras, maklumat lain menyebut atap keras dan topi terbuka jumlah 200 unit, harga permulaan £450,000, sebagai karya penutup chassis ini.

On October 11, 2026, the Avatr T09 Concept completed its global premiere in Paris, marking the first public reveal of its interior design. According to official plans, this vehicle will appear at the Paris Auto Show from October 12 to 18, and will be officially launched within 2026. As the debut model of the Avatr Flagship Series, the T09 targets the 500,000 RMB-level flagship luxury SUV market. Official pricing and purchase benefits have not yet been announced.

Placing the global premiere in Paris conveys a direct intention. Paris is both the Fashion Capital and the hub of global luxury car discourse. What Avatr wants to clarify with the T09 is how the "Emotional New Luxury" design philosophy moves from the Pioneer Digital Series to a more prestigious Flagship Series.

Paris Premiere, T09 to Set the Tone for the Flagship Series

Chen Zhuo, Chairman of Avatr Technology, mentioned that Avatr will form two product series: Digital and Flagship. The Digital Series leans towards Casual Luxury, corresponding to Elegance, Sportiness, and Personality; the Flagship Series leans towards Prestigious Luxury, corresponding to Prestige, Composure, and Presence. The T09 is the starting point of the latter.

According to official information, the T09 production version interprets the VISION XPECTRA concept. Nader Faghihzadeh, Executive Vice President and Chief Designer of Avatr Technology, stated that VISION XPECTRA interprets Freedom. The T09 transforms this concept into a calm, confident, and prestigious temperament, linking it with the "Emotional New Luxury" philosophy. Simply put, what the T09 aims to do is not another sports coupe SUV, but a flagship product that can support the brand face.

Exterior Highlights Architectural Sense, Prestigious Luxury Built on Details

The T09 front face has a strong architectural sense. The grille adopts a 3D relief structure. 362 Avatr LOGO elements with different 3D heights are arranged densely and sparsely, creating a flowing effect under light. The crystal diamond array headlights use an inner and outer dual-layer diamond cut design,配合 with a 2.1㎡ super large clamshell front bonnet and island-style rises on both sides, providing substantial volume.

The side adopts blade-sharp lines, wheel arches, and waist curves to create power and sculptural sense. The D-Pillar is adorned with aluminum trim, integrated with the window outline and spoiler, forming a floating roof effect; crystal decorative door handles and dToF sensor islands are interspersed. The integrated crystal diamond taillights at the rear also use a dual-layer diamond cut, echoing the headlights. The entire design does not rely on exaggerated elements to attract attention, but builds prestige through volume, materials, and details. Whether the physical vehicle quality can support the 500,000 RMB positioning will be the focus of future attention.

Interior Revealed for the First Time, Vortex Gives Emotional Interaction a Physical Form

The interior is another focus of this premiere. The T09 continues the VISION XPECTRA concept, emphasizing serenity, generosity, and connection in the cockpit. The industry-exclusive Vortex Emotional Vortex adopts a lift-up design with a 360° seamless two-stage reverse curved surface, built-in with 118 RGB LED matrix light sources, which can link with the whole vehicle ambient lighting. The official side also mentioned silent motors and pinch prevention functions, attempting to make this interaction more intimate.

Regarding screens, the T09 is equipped with an immersive integrated triple screen: a 10.25-inch driver instrument cluster, paired with dual 17.2-inch center console and co-pilot screens, integrated with side air vents. The screens have built-in NFC functions, supporting touch and connect. Compared to simply stacking screens, the Vortex lift-up physical structure is easier to create a memorable point. However, structural durability, noise performance, and pinch prevention reliability ultimately depend on the production version.

Technology Density Maxed Out, Three-Party Joint Effort is T09's Trump Card

The T09 gathers Huawei Qiankun Intelligent Driving, HarmonyOS Cockpit, and the new Taihang Intelligent Control Technology, making it the Avatr production model with the highest technology density to date. In terms of power, the new car adopts the new smart super hybrid technology, equipped with a 2.0T hybrid engine and three-motor distributed electric drive, with a system total power over 1,000 horsepower; the battery is a 71.24kWh CATL Xiaoyao Super Extended-Hybrid Battery, with a CLTC pure electric range of up to over 400km.

Placed in the 500,000 RMB market, parameters are just the entry ticket. Chassis tuning, intelligent driving experience, NVH, energy consumption consistency, and recharging efficiency determine whether flagship luxury can stand. Avatr places the highest specifications technology from Changan, Huawei, and CATL jointly on the T09. The thinking is very clear: build the flagship with system capability, not just rely on single configurations.

Enter Europe in 2027, Paris is Just a Globalization Vanguard

During the Paris Auto Show, the T09 will be on stage with models like Avatr 06T and Avatr 07L. According to the plan, Avatr will officially land in Europe in 2027. Avatr 06T and 07L will enter markets such as Norway and Spain as the first batch of core products. Currently, Avatr's overseas business has expanded to 70 countries and regions, with an average product selling price over 300,000 RMB, and profitability has been achieved; the market share in Egypt's high-end EV market reaches 10%, and Avatr 11 ranks sales first in Thailand's luxury pure EV SUV market. In 2030, Avatr plans to enter over 110 countries and regions, with overseas sales accounting for over 50% of total sales.

The European market has very high requirements for the history, service, residual value, and local adaptation of luxury brands. Avatr proposed overseas service principles of "Unified Standards, Local Execution, System Support, Brand Supervision". In the next three years, it will further perfect the European product matrix and service. The choice of the T09 for a premiere in Paris is both a brand upward move and a globalization vanguard battle.

The T09 Paris premiere has kicked off the Avatr Flagship Series and also allowed the outside world to see a new stage in Chinese brands' original design and technology narrative. The 500,000 RMB market never lacks strong players. For the T09 to stabilize, it depends on the production version replication, pricing benefits, and actual performance of intelligent driving and hybrid. Paris is just the beginning; 2027 in Europe is the real hard battle.

Avatr T09 Concept debuts in Paris and reveals its interior; this flagship SUV targeting the 500,000-yuan segment gathers top-tier technology from Changan, Huawei, and CATL, declaring Avatr's formal offensive towards the European luxury home court.

The Avatr T09 Concept completed its global premiere in Paris. This flagship SUV targeting the 500,000-yuan market segment is not only the inaugural work of Avatr's flagship sequence but also the mass-produced model with the highest technology density for the brand to date, expected to hit the market within 2026. Top-tier technologies from Changan, Huawei, and CATL converge here: a 2.0T hybrid engine paired with a three-motor distributed electric drive, with total system power exceeding 1,000 horsepower; bolstered by CATL's Shao Yao Super Extended Hybrid Battery (71.24kWh), offering a CLTC pure electric range of up to 400km. In the heartland of traditional luxury within the 500,000-yuan segment, Avatr plays no games, directly reshaping flagship standards with hard-core data.

In terms of design and cockpit experience, the T09 rejects the cold stacking of features, fully landing the "Emotional New Luxury" philosophy. The exterior presence is self-evident: the 3D embossed grille is composed of 362 LOGO elements of varying heights, paired with a 2.1 sq m super-large clamshell hood and dual-layer diamond-cut crystal light groups, perfectly fusing architectural presence with power. Inside the cabin, the industry-exclusive retractable Vortex Emotional Vortex becomes the interaction core, built with 118 RGB LED matrix light sources, accompanied by pinch protection to guard details; coupled with a 10.25-inch instrument panel and a one-piece triple screen composed of dual 17.2-inch center and passenger screens, the touch-and-connect NFC feature makes interaction smoother, making technology truly possess warmth.

More worth noting is the underlying logic behind Avatr's global expansion. Going head-to-head in the European home market relies absolutely not on slogans, but on solid, tangible system capabilities. Currently, Avatr's business covers 70 countries and regions, with an average product selling price exceeding 300,000 yuan and profitability already achieved. Among them, market share in Egypt's high-end EV sector reaches 10%, and the Avatr 11 took the sales champion title in Thailand's luxury pure electric SUV market. In 2027, Avatr will formally enter Europe; the 06T and 07L will serve as the first batch of core products, landing in Norway and Spain first, directly challenging the origin of century-old luxury. Over the next three years, the European product matrix and services will continue to be perfected.

From the Paris debut to the planned entry into Europe, the unveiling of the Avatr T09 released a clear signal: the upward breakthrough of Chinese automobiles has evolved from simple product export to a brand value leap centered on original design and top-tier technology. On the path of defining new luxury, Avatr is using an uncompromising attitude and absolute technical advantages, not following the crowd, challenging the global luxury first tier head-to-head.

In the eve of the opening of the 2026 Paris Auto Show, Avatr completed the global premiere of the T09 concept version in Paris. This first model of the brand's flagship sequence also presented the cabin interior, which was not previously disclosed to the public, completely before the audience. The new car will subsequently be exhibited at the Paris Auto Show from October 12 to 18, 2026. Taking advantage of the window of international exhibitions, it will output the implementation results of domestic cars in terms of design and technology to the outside world. According to the plan, this product positioned at the 500,000-level flagship luxury SUV will be officially launched within 2026. Its birth has also expanded Avatr's product layout into two sequences: Digital and Flagship. The Digital sequence leans towards a casual luxury expression of sports and personality, while the Flagship sequence represented by T09 focuses on a supreme luxury orientation facing business and high-end usage scenarios. The two sequences jointly continue the brand's underlying design philosophy of "Emotional New Luxury".

Exterior development work advances based on Avatr's new flagship design language, transforming the design concept of the VISION XPECTRA concept into tangible styling details. The whole vehicle focuses on strengthening architectural form expression. A 3D relief structure grille is set at the front face, composed of 362 brand logo units with different heights. Relying on the height changes of different units, a dynamic visual effect is formed under light irradiation. The crystal diamond array headlight group matched with it adopts a double-layer diamond cutting process, matching the full-size SUV body size. A 2.1 sq. m. clamshell hood matches the island-like raised structures on both sides of the hood, balancing the stability and dynamics of the body. The body side relies on cut curves and waist-tucked curved shapes to shape a sculptural sense. D-pillars are fitted with aluminum trim plates to create a visual effect of a floating roof. Crystal door handles and DToF sensor islands are integrated into the side structure. The rear end is equipped with an integrated crystal diamond taillight that maintains a unified design logic with the front lights, also adopting double-layer diamond cutting treatment, presenting different light and shadow changes under different observation angles.

Following the design logic of the exterior extending inward, Avatr migrates the same "Emotional New Luxury" design logic to the interior of the cabin. The cabin space is built around the core directions of tranquility, generosity, and connection. The lift-up Vortex Emotional Vortex is the exclusive interaction hardware in this cabin. This hardware features a 360° seamless two-stage concave shape. 118 RGB LED matrix light sources are arranged inside the mechanism, capable of linking with the whole vehicle ambient light to output multiple lighting effects. The mechanism itself is equipped with a silent running motor and anti-pinch structure. The hardware can complete linkage with various vehicle status signals, opening the passage between the vehicle's physical cabin and digital interaction. The display part of the cabin adopts an immersive integrated triple-screen combination: a 10.25-inch driver instrument panel, matching with two 17.2-inch center control and passenger screens. The screen modules are integrated with the air conditioning vents on both sides, and NFC one-touch connection functions are built-in to simplify the operation process of daily device connection. The entire cabin hardware combination caters to multiple usage scenarios such as business travel, family travel, and single driving.

As the vehicle with the highest technical density at Avatr currently, T09 gathers the technical reserves of Changan, Huawei, and CATL. It installs Huawei Qiankun Intelligent Driving, Taihang Intelligent Control System, and new intelligent super hybrid systems on the car. The Taihang Intelligent Control System undertakes the whole vehicle chassis control work, thereby achieving the driving handling performance corresponding to the flagship model. The power system consists of a 2.0T hybrid engine matching a three-motor distributed electric drive. The entire system comprehensive output power exceeds 1,000 horsepower. The power battery uses the 71.24 kWh CATL Xiaoyao Super Extended Hybrid Battery. Under CLTC conditions, the pure electric range can break through 400 km. The super hybrid architecture form allows the vehicle to cover different travel scenarios such as pure electric commuting and long-distance travel, integrating the technical configurations of intelligent driving, chassis, and power onto the same flagship SUV.

T09's overseas appearance also represents Avatr publicly announcing its promotion rhythm in the European market. The brand plans to officially enter the European region in 2027. The initially invested Norway and Spain markets are not T09, but Avatr 06T and 07L two models. Avatr's current business already covers 70 countries and regions. The average selling price of overseas market products exceeds 300,000 yuan. Some areas have already achieved good market feedback. The market share in the high-end electric vehicle niche sector in the Egypt market reaches 10%, and Avatr 11 took the sales first place in the Thailand luxury pure electric SUV model segment. The brand has also set a further long-term goal, planning to have business land in more than 110 countries and regions by 2030, with overseas sales accounting for more than half of the total sales. In the process of promoting overseas business, the brand has also built a corresponding service system, following the principle of unified standards and local execution to match the car usage service needs of users in different regions.

From product iteration to overseas market layout, Avatr completed the opening chapter of the flagship product sequence by the global premiere of T09. This model puts original exterior and interior design, multiple core technical assemblies landing centrally, not only completes the product positioning of the domestic 500,000-level SUV market but also serves as a technical business card, following the brand to go global. Subsequently, with the new car official launch and the gradual deployment of overseas models, this product and technology matrix that has already taken shape will also continue to accept the inspection of users in different markets.

On October 11, 2026, the Avatr T09 Concept completed its global public debut at the Paris Motor Show.

This new vehicle is crafted based on Avatr's all-new flagship design language, deeply integrating the highest-spec technical accumulation and collaborative advantages of the Changan, Huawei, and CATL ecosystems. With grand and atmospheric original respectful design, industry-leading intelligent technology configuration, and flagship-grade craftsmanship quality reflected in every detail, it precisely targets the core track of 500,000-level luxury flagship SUVs, officially becoming the cornerstone work of the Avatr flagship product series. It is reported that the model is scheduled to officially launch and be delivered to the market within 2026.

At the same time, the Avatr T09 will also appear at the Paris Motor Show held from October 12-18 alongside star models such as the Avatr 06T and Avatr 07L, showcasing Chinese automobiles' systematic achievements in original design and intelligent technology on the global stage.

Chen Zhuo, Chairman of Avatr Technology, stated: "With the launch of the T09, Avatr will form two product series: Digital and Flagship. The Digital series is casual luxury, corresponding to elegant, sporty, and personalized avant-garde design; the Flagship series is honored luxury, corresponding to the flagship design of prestige, calmness, and presence. Two design series, the same Avatr, the same persistence on originality and taste."

Nader Faghihzadeh, Executive Vice President and Chief Designer of Avatr Technology, stated at the debut conference: "Avatr VISION XPECTRA interprets the freedom in our vision; the T09 Concept transforms this concept into a steady, confident, and honorable temperament. Combined with our evolving 'Casual Luxury' concept, it opens up a broader world of 'Honored Luxury' for Avatr. Different temperaments, but connected by the same philosophy of 'Emotional New Luxury'."

Architectural Form, Establishing a Prestigious Aura That Speaks for Itself

Philosophy drives design, originality is born here. Avatr adopts 'Emotional New Luxury' as its design philosophy. Through three core experiences of bold confidence, harmonious ingenuity, and vibrant personality, it creates an experience that is natural and touches the heart. The Avatr T09 is the strongest implementation of this design philosophy. Built upon the new flagship design language, the mass-produced version interprets VISION XPECTRA, making respect not just about form, but extending through space and intelligence, contained in the sense of control that is prepared before words, reshaping the flagship luxury standard.

The Avatr T09 commands respect from afar and reveals exquisite details up close, fully showcasing flagship style. The new car's front fascia presents a strong architectural feel; the grille adopts a 3D relief structure, with 362 Avatr LOGO elements of varying 3D heights seamlessly connected, shimmering in light and shadow; the crystal diamond array light group uses an inner-outer double-layer diamond cut design, creating a diamond-like fire texture, better matching the body of a full-size SUV; the imposing 2.1㎡ super clamshell hood combined with the island-like protrusions on both sides integrates steady power with dynamic tension, where the regal and domineering aura commands respect without anger.

Moving to the side, razor-sharp lines are carved onto the body; the wheel arches and sides use waist-curved surfaces, as if inner energy bursts outward; planar sheared surfaces contrast with full and expanding volumes, creating dynamic tension interwoven with precision, power, and sculptural depth. The entire D-pillar is decorated with aluminum trim plates, blending with the window outline and tail fin, creating a floating roof visual effect; crystal decorative door handles and Dtof sensor islands are interspersed among them, powerful momentum, self-evident without display.

In the rear part, the integrated crystal diamond taillights also use a double-layer diamond cut design, echoing the front light group; after lighting up, they are crystal clear, presenting rich light and dark changes from different angles, revealing technological charm in the flashes.

Empowering the Cockpit with Emotion, Giving Technology Warmth

Continuing the design philosophy of Avatr VISION XPECTRA, the Avatr T09 brings the same design philosophy into the cockpit, building a space centered on tranquility, generosity, and connection, creating a sense of ease, security, comfort, and being cared for.

As a unique emotional interaction design in the industry, Vortex Emotional Vortex connects the digital emotional world and physical cockpit structure through a system expression linking all vehicle functions and states. It adopts a 360° seamless two-stage reverse curve and lift design, built-in 118 RGB LED matrix light sources, capable of creating multiple intelligent lighting effects matched with the overall ambient lighting. In terms of texture, Vortex optimizes silent motor and mechanism operation, and specially designs an anti-pinch function, guarding every warm emotional interaction in the details.

The Avatr T09 is equipped with an immersive integrated triple screen, a 10.25-inch driver instrument cluster paired with dual 17.2-inch center control screens and passenger screens, seamlessly integrated with air conditioning vents on both sides, looking like a huge ultra-wide canvas. It has built-in NFC functionality, connecting upon touch, with smooth and convenient interaction.

In the Avatr T09 cockpit, technology is no longer cold stacking of functions, but a travel partner that can perceive, predict, and resonate. Whether traveling with family, business communication, or enjoying a moment alone, the cockpit provides an experience of just the right measure, allowing users to enjoy their own time.

Beyond its unique design, the Avatr T09 features flagship-level technology configuration, being the production model with the highest technology density for the brand to date. The new car deeply integrates Huawei Qiakuun Intelligent Driving and new Taihang Intelligent Control technology, achieving leading-level smart flexible control and million-level luxury driving texture. In terms of power, the new car is equipped with a new intelligent super hybrid technology, equipped with a 2.0T hybrid engine and three-motor distributed electric drive, system total power exceeding 1000 horsepower; equipped with a 71.24kWh CATL XiaoYao Super Extended·Hybrid Battery, CLTC pure electric range up to over 400km, balancing long range and high safety, covering all user travel scenarios.

Brand Momentum Continues to Rise, New Luxury Avatr Goes Global

Taking Paris as a fulcrum, Avatr is accelerating towards the global market and will officially enter Europe in 2027. As the birthplace of luxury cars and the main arena for competition, the European market is the highest standard for testing the gold content of luxury - for over a hundred years, the definition and discourse power of global luxury all started here. Avatr will face traditional luxury brands with 'Emotional New Luxury', joining the first echelon of global luxury brands. This is not only an extension of the territory but also a leap in brand value.

Currently, Avatr's overseas business has expanded to 70 countries and regions, with an average product selling price over 300,000 yuan, and has realized profitability. Among them, the market share in Egypt's high-end electric vehicle market reaches 10%; Avatr 11 ranks first in Thailand's luxury pure electric SUV market. In 2030, Avatr plans to enter over 110 countries and regions, with overseas sales accounting for over 50% of total sales.

Behind the expansion of the overseas territory is a continuously iterated product matrix. Avatr has now launched multiple models such as Avatr 11, Avatr 12, Avatr 06/06T, Avatr 07/07L, etc. Among them, Avatr 06T and 07L will land in Norway and Spain first as the first batch of core products. Matching this, Avatr has built an overseas service system based on the principles of 'Unified Standards, Local Execution, System Support, Brand Supervision', making service more flexible and experience more consistent. In the next three years, Avatr will continue to improve the European product matrix and service.

Emotional New Luxury, Born to Leap. Facing the future, Avatr will steadily promote brand upward development, continuously enrich the product matrix, provide global users with a new luxury travel experience combining original design and top technology, and accelerate towards becoming a global leader in new luxury intelligent electric vehicles.

Avatr T09 versi konsep debut di Paris dan mendedahkan interiornya, SUV flagship yang menargetkan segmen 500,000 ini menghimpun teknologi terbaik dari Changan, Huawei, dan CATL, mengisytiharkan Avatr secara rasmi melancarkan serangan ke arah lapangan utama mewah Eropah.

Avatr T09 versi konsep menyelesaikan debut global di Paris, SUV flagship ini yang menargetkan pasaran segmen 500,000, bukan sahaja karya pendahulu siri flagship Avatr, malah merupakan model produksi paling berketumpatan teknologi bagi syarikat ini setakat ini, dijangka dikeluarkan pada tahun 2026. Teknologi tertinggi dari tiga pihak Changan, Huawei, dan CATL bertemu di sini: enjin hibrid 2.0T dipadankan dengan penggerak elektrik terdistribusi tiga motor, jumlah kuasa sistem memecahkan seribu kuasa kuda; dibantu oleh bateri super hibrid penjana CATL Xianyao 71.24kWh, jangkaan julat elektrik tulen CLTC melebihi 400km yang tertinggi. Di kawasan teras mewah tradisional segmen 500,000, Avatr tidak bermain omong kosong, terus menggunakan data kukuh untuk membentuk semula piawaian flagship.

Dari segi reka bentuk dan pengalaman kabin, T09 menolak penimbunan fungsi yang dingin, menjatuhkan falsafah "Kemewahan Emosi Baharu" sepenuhnya. Personaliti luaran terserlah tanpa disengajakan: gril embos tiga dimensi terdiri daripada elemen LOGO 362 ketinggian berbeza, disepadukan dengan penutup bonet 2.1m² besar berbentuk kerang dan kumpulan lampu kristal potongan berlian dua lapisan, menyatukan perasaan seni bina dan kekuatan dengan sempurna. Di dalam kabin, Vortex Emosi boleh naik turun yang unik dalam industri menjadi teras interaksi, dilengkapi dengan 118 cahaya matriks RGB LED, disepadukan dengan fungsi anti-penjepit untuk menjaga butiran; dilengkapkan dengan skrin satu unit tiga bahagian yang terdiri daripada instrumen 10.25 inci dan pusat kawalan 17.2 inci berkembar serta skrin penumpang hadapan, fungsi NFC yang bersentuhan serta-merta sambung menjadikan interaksi lebih lancar, menjadikan teknologi benar-benar mempunyai kehangatan.

Lebih menarik untuk diperhatikan adalah logik asas ekspansi Avatr ke luar negara. Untuk pergi ke lapangan utama Eropah bertanding keras, ia bukan bersandar pada slogan, malah pada keupayaan sistem yang konkrit. Sekarang, perniagaan Avatr telah merangkumi 70 negara dan wilayah, harga purata produk melebihi 300,000 yuan dan sudah mencapai keuntungan. Di antaranya, di pasaran e-motor mewah Mesir mendapat bahagian 10%, Avatr 11 lebih-lebih lagi menduduki juara jualan pasaran SUV e-motor mewah Thailand. Tahun 2027, Avatr akan secara rasmi memasuki Eropah, 06T dan 07L akan sebagai produk teras pertama mendarat di Norway, Sepanyol, secara langsung mencabar asal usul mewah seratus tahun, tiga tahun akan datang juga akan terus memajukan matriks produk dan perkhidmatan Eropah.

Dari debut Paris hingga merancang memasuki Eropah, penampilan Avatr T09 memancarkan isyarat yang jelas: terobosan ke atas kereta China, telah bertukar daripada sekadar produk keluar ke luar negara, menjadi lompatan nilai jenama yang berteras reka bentuk asli dan teknologi terkemuka. Di sepanjang jalan mentakrifkan kemewahan baharu, Avatr sedang menggunakan sikap tidak berkompromi dan kelebihan teknologi mutlak, tidak mengikut arus, bertanding keras dengan pasukan teratas kemewahan global.

The 2026 Paris Motor Show kicked off on October 12, with Chinese automakers playing a pivotal role.

According to the official website of the Paris Motor Show, 16 Chinese automakers exhibited with 25 brands, including Changan, BYD, Leapmotor, Xpeng, Dongfeng, etc. Compared to the last motor show in 2024, the number of exhibitors is double the previous count. Chinese automakers swarmed in, intending to seize the European market.

On this "home ground" for global luxury cars, as the Avatr's new "Premium Luxury Sequence"'s first representative model—the Avatr T09 Concept chose to complete its global premiere one day early, with equally clear intent: to officially break into the heartland of European luxury brands in the capacity of the flagship sequence's foundational work.

Targeting the 500,000 Range Market, Launching within 2026

At the event, Avatr Technology Chairman Chen Zhuo stated that with the launch of the T09, Avatr will form two major product sequences: Digital and Flagship.

Among them, the Carefree Luxury Sequence is represented by Avatr 11 and 12, continuing the brand's avant-garde sporty style; while the Premium Luxury Sequence where T09 resides focuses on a grand, steady luxury orientation, filling the brand's more high-end large luxury SUV market. According to official plans, the production version of Avatr T09 is planned to officially launch within 2026, with its expected price falling in the range above 500,000.

From the core product highlights, the Avatr T09 Concept adopts a new flagship design language, with a heavy and full body mass. Body dimensions 5285/2025/1810mm, wheelbase 3150mm, positioned as a six-seat large SUV. The front face is equipped with a 3D relief structured grille, crystal diamond array lamp group plus a floating badge, possessing both heritage and innovation.

During this premiere, the interior of the Avatr T09 Concept was also revealed. The core highlight of the cabin is the lift-able Vortex Emotional Vortex Interaction Mechanism, built-in with 118 RGB LED matrix light sources, with "Emotional Interaction" as the design origin. The core logic of this design language is to use differentiated "Emotional New Luxury" philosophy, distinguishing itself from the definition methods of traditional European luxury brands.

Of course, the new car is also the mass-produced model with the highest degree of technology integration at Avatr so far. For example, the new car is equipped with a "Four Engine" system composed of a 2.0T hybrid engine and a three-motor distributed electric drive, paired with 71.24kWh CATL XIAOYAO Super Hybrid Battery, CLTC pure electric range over 400km. In addition, the Huawei Qiankun ADS 5 intelligent driving system is equipped with four LiDAR sensors, and the Taihang Intelligent Control Chassis integrates closed dual-cavity air suspension, rear-wheel steering, and crab walk mode, etc.

Overseas Layout Accelerates, Break into the Heartland of European Luxury Brands

As the birthplace of luxury cars and a competitive main field, the European market is the highest standard for testing luxury quality. Avatr chose to enter Europe at this time, hitting a critical node accurately.

In May 2026, Chinese automakers' monthly sales in Europe surpassed Japanese brands for the first time. In June, the lead advantage expanded to 13,000 vehicles. In the European EV market, the market share of Chinese brands has already exceeded 15%. The core driver of this structural change is precisely the acceleration of electrification in Europe and the product iteration speed advantage of Chinese brands in pure electric and plug-in hybrid fields.

Currently, Avatr's overseas foundation has been preliminarily verified, with business covering 70 countries and regions, average product selling price over 300,000 yuan, and profitability achieved. Egypt's high-end EV market share reaches 10%, and Avatr 11 is the sales leader in the Thailand luxury pure electric SUV market. After officially entering Europe in 2027, the 06T and 07L will enter markets such as Norway and Spain as the first batch of products.

Accompanying this is the overseas service system built by Avatr based on the principles of "Unified Standards, Local Execution, System Support, Brand Supervision", making services more flexible and experiences more consistent. In the next three years, Avatr will continue to improve the European product matrix and services, accelerating towards a global New Luxury Intelligent Electric Vehicle brand.

Final Thoughts

From the Paris premiere to the Paris Motor Show, the unveiling of the Avatr T09 is another attempt by Chinese brands to break into the value highlands of the global luxury car market.

In terms of product dimensions, the Avatr T09's technical configuration already possesses the foundation for head-on competition with traditional European luxury brands; in terms of market dimensions, the overall momentum of Chinese brands in Europe provides a rare window period. The real test lies in whether the attention from the premiere can be converted into sustainable localized operation capabilities.

Paris time October 11, Avatr T09 Concept Edition completes global debut, interior design revealed for the first time simultaneously. Starting October 12, it will appear at the Paris Motor Show alongside Avatr 06T and 07L (Show period October 12 to 18), and is planned to officially launch in 2026. Official positioning is clear: opening work of the flagship sequence, anchored in the 500,000 yuan level flagship luxury SUV market.

Placing a pre-production Chinese flagship SUV concept version in Paris for global debut, the venue selection itself is worth pondering. For over a hundred years, the definition and discourse power of global luxury cars have basically started from Europe, and Paris is the home court for traditional luxury brand competition. Avatr placing the 500,000 yuan level T09 here to appear is equivalent to actively putting the word "Respect" on the judge's seat — not here to show off, but to accept inspection. This is a completely different strategy compared to the path Chinese brands have traditionally taken when going overseas, which usually starts from low-price markets.

Another easily overlooked detail is the official wording: "Concept Edition", not "Concept Car". The distance between these two words is the distance between design and production. Concept cars usually mean free-wheeling ideas, with mass production significantly discounted; while "Concept Edition" suggests the styling and core technology are basically locked, only one step away from production. T09 from global debut to 2026 launch, the window period is extremely short. This change in wording is equivalent to blocking the old script of "concept stunning, production mediocre" in advance.

What is truly worth pondering about the T09 is that Avatr explicitly splits the design language into two sequences for the first time. Chairman Chen Zhuo spoke very directly at the press conference: the Digital Sequence focuses on "Casual Luxury", corresponding to elegance, sportsmanship, and personality; the Flagship Sequence focuses on "Respect Luxury", corresponding to prestige, composure, and presence — "Two design sequences, the same Avatr, the same persistence on originality and taste". Translated into product logic is: Avatr 11, 12 these existing models are responsible for "Casual", T09 is responsible for "Respect", each walking their own price range and crowd. Chief Designer Nader Faghihzadeh then takes the "freedom in vision" from the previous VISION XPECTRA concept and lands it on the T09 to become "steady, confident respect temperament".

The implementation of this "Respect" is also visible to the naked eye. The front grille uses 362 different stereoscopic height Avatr LOGO elements to build a relief texture, paired with inner and outer double-layer diamond-cut crystal light groups; the 2.1 m² clamshell front hood and island-style raised sides on both sides, blend steady power and dynamic tension. Side waistline curve and full volume contrast, plus D-pillar aluminum trim plate creating a floating roof, the whole set of designs is clearly aiming for "presence" — majestic from a distance, detailed upon close inspection. This also explains why it dares to shout 500,000 yuan level: buyers in this price segment want not just the spec sheet, but the "sense of being cared for" the moment you sit in the car.

This debut information volume largest part is actually in the cockpit. Industry exclusive Vortex Emotional Vortex adopts 360° seamless two-stage reverse curvature, can lift and drop, built-in 118 RGB LED matrix light sources, can link with whole vehicle ambient light to produce multiple light effects, also specifically optimized silent motor, added anti-pinching function. Translate it into experience language: past cockpit's "tech feel" relied on screen size and stacking materials, while Vortex wants to connect digital emotion with physical cockpit — the car can "perceive" you, not just "display" to you. Screen part instead restrained: 10.25-inch driver instrument panel plus dual 17.2-inch central control screen and passenger screen, seamlessly connected with side air vents, forming a one-piece three-screen, supports NFC tap to connect. No following the trend to roll screens or multi-screens, this set of trade-off logic is very clear — flagship cockpit competition, long past the stage of counting screen quantities.

On the technical level, Avatr claims T09 is the production model with the highest technology density to date for the brand, this word has data backing. Huawei Kuanguang Smart Driving, Harmony Cockpit, brand new Taihang Smart Control Technology outside, power equipped with brand new intelligent super hybrid: 2.0T hybrid engine matches three-motor distributed electric drive, system total power exceeds 1000 horsepower; 71.24kWh CATL Xiaoyao Super Series-Hybrid Battery, CLTC pure electric range highest exceeds 400km. This set of numbers placed on 500,000 yuan level SUV, actually is to change the flagship power narrative from "large displacement" to "1000 horsepower electric drive". Traditional luxury flagship's gold content has always been backed by cylinder count and displacement, while new generation Chinese flagship chooses to re-stand the standard using "1000 horsepower + long pure electric". More critically is the change in usage level: 400km level pure electric range means this full-size hybrid SUV in city daily commuting can fully drive as a pure electric car, long distance then switch on hybrid — this is not parameter game, is a car usage way change happening every day.

If design and power are T09's open cards, then the overseas data released by Avatr during the debut period, is this company's true hidden cards: overseas business has covered 70 countries and regions, product average price exceeds 300,000 yuan, and has already achieved profitability. In the stage where Chinese brands going overseas generally "exchange price for volume", this profitability status is not common, showing it takes the route of "penetrating partial markets" — Egypt high-end electric vehicle market share 10%, Avatr 11 wins Thailand luxury pure electric SUV market sales first, both are evidence. Europe's timeline is also clear: 2027 officially enter Europe, 06T and 07L will as first batch core products enter Norway, Spain, future three years continuously perfect Europe product matrix and service system. And 2030 enter over 110 countries and regions, overseas sales share over half goal, finally rely on T09 such flagship to globally stand up "Respect" signboard — otherwise in Europe can only call "selling cars", not "setting the brand".

To sum up, Avatr this time Paris debut truly wants to tell not just another new car, but Chinese brands start seriously competing for "Luxury" definition right. T09 whether can fulfill 500,000 yuan level product power, still have to look at 2026 mass production delivery after performance; but at least this time, it puts the two words "Respect", actively placed on the most strict judge's bench.

As the first model of Avatr's new flagship sequence, the T09 is not only a luxury SUV but also undertakes the important task of driving the Avatr brand upward. Its appearance also means Avatr has officially formed the "Dual Product Sequence" strategy, hoping to enter core areas long occupied by traditional luxury brands. So, what exactly gives this car the confidence?

Avatr begins building a "flagship aura". The design of the Avatr T09 is not starting from scratch. Its design inspiration comes from the Avatr VISION XPECTRA concept car previously unveiled in Munich, further transforming futuristic elements in the concept car into a more mature flagship SUV language better suited for mass production. Officially stated, the T09 hopes to use the "Emotional New Luxury" design concept to extend luxury from simple visual expression into space and intelligent experience.

From a design perspective, the T09 indeed shows a temperament significantly different from previous Avatrs. If the Avatr 11 is like a sharp tech product, then the T09 is more like a mobile architecture. It does not pursue the visual impact of youth and sports, but emphasizes width, stability, and flagship feel.

The Avatr T09 adopts a new flagship design language. The biggest feature of the front end is the adoption of a 3D relief structure grille. This grille is composed of 362 Avatr LOGO elements of different heights. Through arrangements at different angles, it creates natural light and shadow changes, looking more like a precision雕刻 work than a traditional air intake grille.

The grille is flanked by crystal diamond array lamp groups. The lamp groups adopt an inner and outer dual-layer diamond cutting design, presenting a visual effect similar to gemstone facets under different lighting conditions. For a model positioned as a luxury flagship SUV, this design clearly emphasizes "exquisiteness" rather than simply pursuing technological feel. In addition, the T09 also adopts a clamshell front hood with an area of 2.1 square meters, and retains the "Island-style Riser" design from the VISION XPECTRA concept car, giving the entire front a stronger sense of power.

In terms of dimensions, the Avatr T09 has length, width, and height of 5285/2025/1810 millimeters, with a wheelbase reaching 3150 millimeters. On the side of the body, the Avatr T09 does not use overly complex line stacking, but shapes the body proportions through curved surface changes. The body adopts a waist-recessed curved surface design. The wheel arches and side lines form a strong muscular feel, while the contrast between plane cutting and full volume creates a visual effect similar to a sculptural work.

It is worth noting that the D-pillar area of the T09 uses large-area aluminum trim treatment, integrating window outlines and tail wing designs to form a floating roof effect. Compared to many models in the same class using black plastic trim to create a floating feel, this treatment by Avatr is obviously more premium.

For this Paris debut, Avatr unveiled the T09 interior design for the first time. The biggest highlight is the central lift-able Vortex Emotional Vortex interaction mechanism. This design adopts a 360-degree seamless two-stage reverse curved surface structure, added with real wood material on top, and combined with smoke-gray translucent materials and laser-engraved star point elements, looking more like an art installation.

Inside are equipped with 118 independently controlled RGB LED light sources, capable of achieving different lighting effects such as welcome, music rhythm, and safety alerts according to vehicle status. At the same time, this lift mechanism also adds a silent motor, and supports slow start and stop as well as anti-pinch functions, so that technological functions do not appear abrupt. Avatr hopes to create a kind of "emotional value", which is also a new trend for luxury new energy vehicles in recent years: future luxury is not just materials and configurations, but making users feel the vehicle can understand them.

Another big highlight of the cockpit is the immersive integrated triple-screen. The vehicle is equipped with a 10.25-inch instrument cluster plus dual 17.2-inch central control and passenger screen. The three screens form an integrated fusion design with the air conditioning vents on both sides, making the visual effect more concise. At the same time, a screen-under NFC area is added below the central control. Bringing the mobile phone close completes device connection, further improving daily usage convenience.

If design is the first step for the T09 to attract consumers, then technical configuration is the core for it to challenge the luxury SUV market. Avatr stated that the T09 is the mass-production model with the highest technology density for the brand so far, integrating technologies from Avatr, Huawei Qiankun, and CATL.

In terms of power, the new car is equipped with a new intelligent super hybrid technology, featuring a 2.0T hybrid engine and a three-motor distributed electric drive. The system's comprehensive power exceeds 1000 horsepower. Regarding the battery, the vehicle is equipped with the CATL Xiaoyao Super Range Extender Battery, with a capacity of 71.24 kWh. The CLTC pure electric range exceeds 400 km, capable of balancing urban commuting, long-distance travel, and business reception.

For intelligent driving, the Avatr T09 is equipped with the Huawei Qiankun ADS 5 system and adopts a four-laser radar scheme. Regarding the chassis, it is equipped with the new Taihang Intelligent Chassis Control technology, including closed dual-chamber air suspension, rear-wheel steering, and crab mode. The addition of these configurations allows the T09 not only to emphasize "intelligence" but also to strengthen the driving texture that luxury car users pay close attention to.

Overall, the real challenge for the Avatr T09 is how to prove "Chinese Luxury". The answer given by the new car is original design, intelligent technology, and emotional experience. From design to technology, the Avatr T09 has shown a very strong ambition to move up. It does not want to be just another new energy SUV, but a product entering the 500,000 RMB-level market to compete head-on with traditional luxury brands.

Meanwhile, Avatr is also using the Paris Auto Show as an opportunity to accelerate its global layout, planning to formally enter the European market in 2027. Currently, Avatr's overseas business has covered 70 countries and regions, with an average product price exceeding 300,000 RMB, and profitability has been achieved. Among them, Avatr's market share in the Egyptian high-end electric vehicle market reached 10%, and the Avatr 11 ranked first in sales in the Thailand luxury pure electric SUV market. According to brand planning, by 2030, Avatr will enter over 110 countries and regions, and the proportion of overseas sales to total sales will exceed 50%.

While accelerating overseas expansion, Avatr is also continuously improving its product lineup. Currently, the brand has laid out multiple models including Avatr 11, 12, 06/06T, and 07/07L. Among them, the Avatr 06T and 07L will enter the European markets such as Norway and Spain as the first batch of core products. In addition to product layout, Avatr will also build overseas service systems in parallel. Through unified service standards and localized operations, user experience will be improved. In the next three years, the brand will continue to enrich the product lineup in the European market, improve the local service network, and lay the foundation for further expanding the global luxury car market.

October 11, 2026, Paris. The Avatr T09 concept completes its global debut, revealing the interior design for the first time. As the flagship series' inaugural work, the new car targets the 500,000-yuan-level flagship luxury SUV market and is scheduled to officially launch within 2026. From October 12-18, the T09 will also appear at the Paris Motor Show alongside Avatr 06T, 07L, etc.

01 Paris Debut | Inaugural Flagship Series, Direct Competition in 500,000-yuan Level

The Avatr T09 is the first model in the brand's flagship series, combining the highest specifications of technical collaboration from Changan, Huawei, and CATL, targeting the 500,000-yuan-level flagship luxury SUV. Chen Zhuo, Chairman of Avatr Technology, stated that after the launch of the T09, Avatr will form two major product series: "Digital + Flagship". The Digital series offers casual luxury, while the Flagship series offers dignified luxury.

02 Design Highlights | Architectural Front Fascia, Chinese Original Aesthetics Shine in Paris

With "New Emotional Luxury" as the design philosophy, the T09 mass production interprets VISION XPECTRA. The front fascia adopts a 3D relief structured grille, with light and shadow flowing across 362 logo elements of varying 3D heights; the crystal diamond array headlamps feature a double-layer diamond cut; the 2.1㎡ oversized clamshell hood is paired with island-style protrusions on both sides, exuding authority without anger. The side features blade-like lines, a waist-curved surface, and a floating roof, with the rear integral crystal diamond taillights echoing each other front to back. Nader Faghihzadeh stated that the T09 transforms vision into a steady, confident dignified temperament.

03 Interior First Reveal | Movable Vortex+ Integrated Triple Screen, Technology with Warmth

The cabin focuses on tranquility, generosity, and connection. Industry-exclusive Vortex Emotional Vortex is adjustable, featuring a 360° seamless two-stage reverse surface, built-in 118 RGB LEDs, supporting various smart light effects, and optimizing silence and anti-pinch. The immersive integrated triple screen consists of a 10.25-inch driver instrument cluster plus dual 17.2-inch central control/passenger screens, featuring built-in NFC tap-to-connect. Technology is no longer just accumulation, but a mobility partner that can perceive, anticipate, and resonate.

04 Tech Packed | Huawei ADS + HarmonyOS + CATL, Over 1000HP Hybrid

The T09 is the Avatr mass-production model with the highest technology density to date. Deeply integrating Huawei ADS Intelligent Driving, HarmonyOS Cockpit, and the new Taihang Intelligent Control, it features a new intelligent super hybrid technology, 2.0T hybrid engine + three-motor distributed electric drive, with total system power exceeding 1000 HP; equipped with a 71.24kWh CATL Shao Yao Super Range-Extending/Hybrid battery, CLTC pure electric range up to 400km.

05 Expansion Accelerated | Landing Europe in 2027, Norway and Spain First

Taking Paris as a pivot, Avatr will officially enter Europe in 2027. Avatr 06T and 07L will enter markets like Norway and Spain as the first batch of core products. Currently, Avatr's overseas business covers 70 countries and regions, with an average product price exceeding 300,000 yuan, and has achieved profitability; the market share of high-end EVs in Egypt is 10%, and Avatr 11 ranks first in sales in the luxury pure electric SUV market in Thailand. By 2030, plans include entering over 110 countries and regions, with overseas sales accounting for over 50% of total sales.

Starting from Paris, Avatr is taking "New Emotional Luxury" to the global luxury car playing field. Chinese original design, this time not just appearing, but making a name.

On October 11, the Avatr T09 Concept made its global debut in Paris, with the interior revealed for the first time. It will appear at the Paris Motor Show alongside the Avatr 06T and 07L from the 12th to the 18th. As the first product of the Avatr flagship series, the T09 is positioned as a 500,000-level flagship luxury SUV and is planned to launch within the year. For Avatr, the significance of this vehicle lies not only in adding a new model but also in the overall upward shift of the brand's price band.

From the product perspective, the T09's configuration continues the collaboration model of Changan, Huawei, and CATL. Officially, it is called the Avatr mass-produced model with the highest technical density. According to declaration information from the Ministry of Industry and Information Technology, the new car is 5285mm long with a wheelbase of 3150mm, adopting a six-seater layout and belonging to the standard full-size three-row SUV category. In terms of design, the T09 abandoned Avatr's previous fastback coupe language, turning to a more architectural styling that emphasizes volume and presence. This is a necessary adjustment for the brand to enter the large six-seat market.

There are two key points at the technical level. The first is the combination of the new Taihang Intelligent Control and Huawei Qiankun Intelligent Driving. Declaration information shows the new car is equipped with rear-wheel steering, closed dual-chamber air suspension, and distributed electric drive. The minimum turning radius is in the 4-meter class, largely making up for the flexibility shortcoming of the large body size. The second is power. The 2.0T hybrid engine is paired with three motors. The total system power exceeds 1000 horsepower. The 71.24kWh CATL Xiaoyao Super Range-Extender·Hybrid battery provides an electric range of over 400km under CLTC.

Avatr launching the T09 at this time is obviously not a simple move to cater to the market. As a technology enterprise with a traditional automaker background, Avatr's new car plan should have set the direction several years ago. The current flagship full-size SUV market is already fiercely competitive. The T09 arrives a bit late, but perhaps just in time.

As is well known, the 500,000-level large six-seat SUV is one of the segments with the most concentrated profits in the domestic high-end market in recent years. The T09's hybrid route also balances long-distance recharging and urban pure electric use, fitting the core needs of family users. Secondly, Avatr's previous products were concentrated in the 300,000 RMB range, lacking a flagship capable of raising the brand's average price. The T09 fills this shortcoming and also lays the foundation for subsequent flagship series models.

But the challenges are also obvious. There are already multiple products in this sub-market, accumulating user awareness and reputation. As a latecomer, Avatr needs to solve brand awareness problems beyond product strength. In addition, the shift in design style also carries risks. It needs to attract new users without diluting Avatr's original brand identity. The final pricing will also be key to determining whether the T09 can achieve high sales volume.

Choosing to debut in Paris likely stems from Avatr's strategic considerations. Europe is the birthplace of traditional luxury brands and also the standard setter of the global luxury car market. Launching a flagship model in Paris is itself a display of brand positioning to the global market. Avatr plans to officially enter Europe in 2027. The 06T and 07L will land in Norway and Spain first. Although the T09 has not yet announced its overseas launch plan, completing its global debut by leveraging the Paris Motor Show will help accumulate attention for the brand's entry into Europe in advance.

Looking at it in the context of Changan Automobile's overall layout, this move is easier to understand. During the Beijing Auto Show in April this year, Changan launched the Plan "Integrating Hundred Rivers" 2.0, targeting overseas sales of 1.5 million units in 2030, striving for 1.8 million units. Changan's overseas sales in 2025 were 637,000 units, with sales networks covering 118 countries and regions. According to Changan's statement, going global is shifting from "selling products" to the overall global expansion of the entire industry chain and system. Europe is positioned as a strategic highland for internationalization.

In this system, the Changan brand relies on fuel and hybrid models to bear sales volume, while Avatr is responsible for brand breakthroughs in the high-end market. Currently, Avatr's overseas business has covered 70 countries and regions, with an average product sales price exceeding 300,000 RMB, and it has achieved profitability. Among them, the market share of high-end electric vehicles in Egypt reached 10%, and the Avatr 11 ranks first in sales in Thailand's luxury pure electric SUV market. According to the plan, Avatr will enter over 110 countries and regions in 2030, with overseas sales accounting for over 50%.

From these perspectives, the strategic significance of the T09 will far exceed other products, raising Avatr's brand height domestically and providing image support for Changan's high-end global expansion overseas. At the product level, it possesses the hardware foundation to compete with mainstream flagships. At the market level, it will face a mature and intense competitive landscape. Rising heat is the first step. The pricing strategy and delivery schedule at launch within the year, and more importantly, the luxury brand narrative expression, will be the more important step to test how the T09 converts heat into sales volume.

11 Oktober, Avatr T09 versi konsep menyelesaikan peragaan global pertama di Paris, dalaman pertama kali didedahkan, 12 hingga 18 akan tampil bersama Avatr 06T, 07L di Pameran Kereta Paris. Sebagai produk pertama dalam siri flagship Avatr, T09 diletakkan sebagai SUV mewah kelas 500,000, dijangka dikeluarkan tahun ini. Bagi Avatr, kepentingan kenderaan ini bukan sekadar menambah model baru, tetapi menaikkan julat harga jenama secara keseluruhan.

Dari segi produk, spesifikasi T09 meneruskan model kerjasama tiga pihak antara Changan, Huawei, CATL. Pihak rasmi memanggilnya model pengeluaran dengan ketumpatan teknologi Avatr paling tinggi. Berdasarkan informasi pendaftaran Kementerian Perindustrian, kenderaan baharu ini panjang 5285mm, jarak roda 3150mm, menggunakan susunan enam tempat duduk, tergolong SUV tiga baris saiz penuh standard. Dari segi reka bentuk, T09 meninggalkan gaya coupe berusung sebelumnya Avatr, beralih kepada bentuk arkitektonik yang lebih menekankan volum dan aura, ini adalah penyesuaian perlu jenama masuk pasaran enam tempat duduk besar.

Dari segi teknikal ada dua tumpuan. Pertama gabungan Pengawalan Cerdas Taihang baru dan Sistem Pemanduan Pintar Huawei Qiankun. Informasi pendaftaran memaparkan kenderaan baharu dilengkapi stereng roda belakang, suspensi udara ganda tertutup dan pemacu elektrik terbahagi, jejari pusingan minimum 4 meter, banyak membaik pulih kelemahan kelenturan badan saiz besar. Kedua kuasa, enjin hibrid 2.0T digabungkan tiga motor, kuasa sistem total melebihi 1000 kuda, 71.24kWh baterai Super Hibrid CATL Xiaoyao menyediakan jarak eksekusi elektrik tulen CLTC melebihi 400km.

Avatr mengeluarkan T09 pada masa ini, jelas bukan tindakan semata-mata menyesuaikan pasaran. Sebagai syarikat teknologi dengan latar belakang syarikat kereta tradisional, pelan model baharu Avatr sepatutnya sudah menetapkan arah beberapa tahun lalu. Pasaran SUV saiz penuh flagship semasa sudah bergelut sangat sengit, T09 datang agak lambat, mungkin tepat pada masanya.

Seperti diketahui ramai, SUV enam tempat duduk kelas 500,000 adalah salah satu segmen di pasaran premium domestik dengan keuntungan terkonsentrasi tinggi dua tahun kebelakangan ini, laluan hibrid T09 menggabungkan pengisian tenaga jarak jauh dan penggunaan elektrik tulen bandar, sesuai keperluan utama pengguna keluarga. Kedua, produk Avatr sebelum ini tertumpu di julat 300,000 yuan, kurang satu model flagship yang mampu menaikkan purata harga jenama. T09 mengisi kekurangan ini, juga meletakkan asas untuk model siri flagships seterusnya.

Namun cabaran juga jelas. Segmen pasaran ini sudah ada banyak model, terkumpul pengenalan pengguna dan reputasi. Avatr sebagai pendatang baru, perlu selesaikan masalah pengenalan jenama di luar kuasa produk. Selain itu, perubahan gaya reka bentuk juga berisiko, perlu tarik pengguna baharu, tidak boleh mencairkan pengiktirafan jenama Avatr asal. Harga akhir pun akan menjadi kunci menentukan T09 boleh capai volume jualan.

Memilih debut di Paris, di sebalik mungkin pertimbangan strategik Avatr. Eropah adalah tempat kelahiran jenama mewah tradisional, juga pembuat standard pasaran kereta mewah global. Melancarkan model flagship di Paris, sendiri adalah menunjukkan kedudukan jenama ke pasaran global. Avatr rancang 2027 rasmi masuk Eropah, 06T dan 07L akan tiba di Norway, Sepanyol terdahulu. T09 walaupun belum umumkan pelan keluar antarabangsa, tetapi dengan Pameran Kereta Paris menyelesaikan peragaan global pertama, boleh untuk jenama masuk Eropah kumpulkan minat sebelum waktunya.

Dalam susunan keseluruhan Changan Automobile, tindakan ini lebih mudah difahami. April tahun ini semasa Pameran Kereta Beijing, Changan umumkan Rancangan "Menghimpun Segalanya" 2.0, sasaran 2030 jualan luar negara capai 1,500,000 unit, kejar 1,800,000 unit. 2025 jualan luar negara Changan sebanyak 637,000 unit, rangkaian jualan liput 118 negara dan wilayah. Mengikut kata-kata Changan, keluar antarabangsa beralih dari "jual produk" ke keluar antarabangsa keseluruhan industri dan sistem, Eropah dilantik sebagai kedudukan strategik antarabangsa.

Dalam sistem ini, jenama Changan bergantung kereta bahan api dan model hibrid untuk saiz jualan, Avatr pula bertanggungjawab pencerobohan jenama pasaran premium. Semasa Avatr perniagaan luar negara sudah liput 70 negara dan wilayah, harga purata produk melebihi 300,000 yuan, sudah capai untung, di mana di Mesir pasaran EV premium capai 10%, Avatr 11 di Thailand pasaran SUV elektrik tulen mewah jualan tempat pertama. Mengikut perancangan, 2030 Avatr akan masuk lebih 110 negara dan wilayah, jualan luar negara nishbah melebihi 50%.

Dari sudut pandangan ini, makna strategik T09 akan jauh melebihi produk lain, di dalam negara menaikkan ketinggian jenama Avatr, di luar negara untuk Changan pencerobohan premium luar negara beri sokongan imej. Dari segi produk ia sudah mempunyai asas perkakasan bersaing dengan flagship utama, dari segi pasaran ia akan hadapi struktur persaingan matang dan sengit. Populariti naik adalah langkah pertama, strategi harga dan irama penghantaran tahun ini keluarkan, dan yang lebih penting narasi jenama mewah, ini akan ujian T09 bagaimana ubah populariti kepada jualan langkah lebih penting lagi.

11 Oktober 2026, Paris. Avatr T09 versi konsep telah membuat debut global, reka bentuk dalaman didedahkan buat kali pertama. Sebagai karya pembuka siri flagship Avatr, kereta baharu menumpu kepada pasaran SUV mewah flagship kelas 500,000, berancangan untuk dilancarkan secara rasmi pada tahun 2026. 12 hingga 18 Oktober, T09 juga akan muncul di pameran kereta Paris bersama Avatr 06T, 07L dan sebagainya.

01 Debut Paris | Pembuka Siri Flagship, Bersaing Langsung Kelas 500,000

Avatr T09 adalah model pertama siri flagship jenama ini, mengumpul gabungan gabungan teknologi spesifikasi tertinggi dari Changan, Huawei, dan CATL, sasaran langsung ke SUV mewah flagship kelas 500,000. Presiden Avatr Technology, Chen Zhuo menyatakan, selepas pelancaran T09, Avatr akan membentuk dua siri produk: "Digital + Flagship": Siri Digital mewah santai, Siri Flagship mewah mulia.

02 Reka Bentuk Luar Biasa | Muka Depan Berbentuk Seni Bina, Estetika Asli China Menari di Paris

Dengan falsafah reka bentuk "Kemewahan Emosi Baharu", T09 produksi memaparkan VISION XPECTRA. Hujung hadapan menggunakan gril struktur relief 3D, 362 elemen LOGO dengan ketinggian berbeza, cahaya dan bayang-bayang bergerak-ubah; kumpulan lampu susunan kristal potongan berlian dua lapisan; penutup enjin depan gergasi 2.1 m² berbentuk kerang dipadankan dengan tonjolan bentuk pulau di kedua-dua sisi, mempunyai aura berwibawa secara semula jadi. Garisan pisau di sisi, permukaan pinggang mengecil, atap terapung, lampu belakang kristal bersatu di bahagian belakang saling menyokong. Nader Faghihzadeh berkata, T09 mengubah visi menjadi气质 tenang dan penuh keyakinan.

03 Dalaman Didedahkan Pertama | Layar Triple Vortex+ Boleh Naik Turun, Teknologi Berjiwa

Kabin menekankan ketenangan, kemurahan, dan sambungan sebagai teras. Vortex Emosi Vortex yang unik dalam industri boleh naik turun, 360° permukaan lengkung dua bahagian tanpa sambungan, termasuk 118 LED RGB, menyokong pelbagai kesan lampu pintar, dan dioptimumkan untuk senyap dan anti-pencapit. Skrin triplex terpadam imersif terdiri daripada 10.25 in panel instrumen pemandu + dua skrin kawalan/penumpang 17.2 in, termasuk NFC, sambungan segera bila disentuh. Teknologi bukan lagi sekadar tumpukan, tetapi rakan perjalanan yang boleh mengesan, meramalkan, dan berkongsi rasa.

04 Teknologi Penuh | Huawei Qiankun + HarmonyOS + CATL, Hibrid 1000 Kuasa

T09 adalah model produksi Avatr dengan ketumpatan teknologi tertinggi setakat ini. Penyatuan mendalam sistem pemanduan pintar Huawei Qiankun, kabin HarmonyOS, sistem kawalan pintar Taihang baharu, memuatkan teknologi hibrid pintar super baharu, enjin hibrid 2.0T + enjin elektrik terdistribusi tiga motor, jumlah kuasa sistem melebihi 1,000 kuda; dilengkapi dengan bateri super tambah·hibrid Xiaoyao CATL 71.24 kWh, jarak jauh elektrik tulen CLTC maksimum melebihi 400 km.

05 Meluas Keluar Negara | Melancong Eropah 2027, Norway dan Sepanyol Dulu

Dengan Paris sebagai tumpuan, Avatr akan memasuki Eropah secara rasmi pada tahun 2027. Avatr 06T dan 07L akan menjadi produk teras pertama memasuki pasaran seperti Norway, Sepanyol dan sebagainya. Semasa ini, perniagaan luar negara Avatr telah meliputi 70 negara dan wilayah, harga purata produk melebihi 300,000 Yuan, dan telah mencapai keuntungan; bahagian pasaran kenderaan elektrik mewah Mesir mencapai 10%, Avatr 11 menjual paling tinggi di pasaran SUV elektrik mewah Thailand. Pada 2030, merancang memasuki lebih 110 negara dan wilayah, jualan luar negara menyamai lebih 50% daripada jumlah jualan.

Dari Paris, Avatr sedang membawa "Kemewahan Emosi Baharu" ke padang tuan rumah mewah global. Reka bentuk asli China, kali ini bukan sekadar muncul, malah perlu meninggalkan nama.