While the world was still discussing "Chinese EV involution", a domestic luxury SUV with an average price exceeding one million quietly had a Nobel Prize in Physics laureate swipe their card. On July 9, 2026, Singapore, the "Father of Graphene" and Nobel laureate Konstantin Novoselov personally received a set of car keys — he was not endorsing it, but paid out of pocket, becoming the 100,000th owner of the Avatr 07. This was not just a delivery, it was a "Nobel-level certification" of Chinese high-end manufacturing in the heart of the global luxury car market.

The delivery was held at the Avatr Singapore store, the scene was not large, but the significance was immense. This globally top "hardcore scientist" stated directly on site, admitting he was "bewitched" by this car when he went to Chongqing in May this year. "Its design does not resemble a product of this era, the cabin features an enveloping interaction full of technology, making me feel like I am conversing with an emotional machine." Novoselov even used "unforgettable" to describe it. He made it clear, this is the first Chinese brand car in his garage, choosing the Avatr 07 was entirely because it fit his aesthetics, and met an physicist's ultimate rationality and daily comfort needs. For a mind that has seen the world's top technology to be amazed, the value of this car is self-evident.

So what exactly is the car picked by the Nobel laureate? Avatr 07, positioned as a smart and beautiful urban luxury SUV. In Singapore, its starting price exceeded 1 million RMB, directly entering the core price range of Porsche, BBA flagship models. On what grounds? Based on the original design of futuristic aesthetics, first-class cabin-like luxury feel, and six hardcore technology moats. In terms of intelligence, performance, safety, and luxury, it delivered a "fully loaded, no compromise" experience. Since launch, 100,000 global owners have voted with real money, the Avatr brand's global cumulative sales have even broken through 260,000 units. This data might just be the passing line for new forces in China, but placed in the overseas high-end market, that is a rare "high premium breakout" for Chinese brands.

More terrifying than selling well is who is buying. Besides this Nobel laureate, Thai Deputy Prime Minister, King of Bhutan, Qatari royal family members... on the list of cars for these political figures and celebrities, the name Avatr appeared. This "top opinion leader" chain effect is more effective than any advertising placement. Since entering Singapore in 2025, Avatr joined forces with local giant DPL Premium Automobiles, adopting a "high-profile direct sales" service route. As of now, Avatr has entered 43 countries and regions, and declared it will cover over 110 by 2030. In the parking lots of Middle Eastern tycoons, the villa areas of Southeast Asian new rich, this Chinese-made "new luxury" is encroaching on the turf of traditional luxury cars.

When Nobel laureates start voting with their intellect, when million-level prices are no longer the patent of Europe, America, Japan, and South Korea, Avatr's story tells us: the second half of Chinese new energy cars is not about price wars, but about cognitive wars. Even satisfying the physicist's rigorous standards, how much black technology does this domestic "million-dollar masterpiece" still have? Who will be the next global top star to be conquered? We wait and see.

Semasa seluruh dunia masih membincangkan "persaingan sengit kenderaan elektrik China", sebuah SUV mewah buatan negara yang dijual dengan harga purata melebihi satu juta, secara senyap-senyak membuat seorang pemenang Hadiah Nobel Fizik menggunakan kadnya. 9 Julai 2026, Singapura, Bapa Grafena, pemenang Hadiah Nobel Constantin Novoselov sendiri menerima set kunci kereta itu—bukan dia menjadi penyokong, tetapi menggunakan duit sendiri, menjadi pemilik ke-100,000 bagi Avatr 07. Ini bukan sekadar penghantaran, ini adalah "pengesahan tahap Nobel" untuk pembuatan premium China di tengah pasaran kenderaan mewah global.

Tempat penghantaran dipilih di kedai Avatr Singapura, suasana tidak besar, tetapi berat maknanya. Ahli sains "keras" terkemuka dunia ini secara terus terang di lokasi, bahawa ketika pergi ke Chongqing pada Mei tahun ini, dia sudah "terpesona" oleh kereta ini. "Reka bentuknya tidak seperti hasil zaman ini, interaksi melingkar kokpit yang dipenuhi rasa teknologi, membuat saya rasa sedang berdialog dengan mesin yang mempunyai emosi." Novoselov bahkan menggunakan "tidak dapat dilupakan" untuk menggambarkan. Dia menyatakan dengan jelas, ini adalah kereta jenama China pertama dalam garajnya, memilih Avatr 07, sepenuhnya kerana ia sesuai dengan cita rasa estetiknya, dan memenuhi keperluan rasio ekstrem seorang ahli fizik serta keselesaan harian. Mampu membuatkan otak yang pernah melihat teknologi terbaik dunia terkesan, kualiti kereta ini tidak perlu diterangkan lagi.

Lalu, apakah asal usul kereta yang dipilih oleh pemenang Hadiah Nobel ini? Avatr 07, kedudukan SUV mewah bandar yang pintar dan cantik. Di Singapura, harga mulanya melebihi 1 juta RMB, langsung memasuki julat harga teras model flagship Porsche, BBA. Berdasarkan apa? Berdasarkan reka bentuk asal estetika masa depan, rasa mewah seperti kabin kelas pertama, serta 6 parit teknologi keras. Dalam kecerdasan, prestasi, keselamatan dan rasa mewah, ia memberikan pengalaman "penuh set tanpa kompromi". Sejak dilancarkan sehingga kini, 100,000 pemilik global telah mengundi dengan wang sebenar, jualan kumulatif global jenama Avatr malah mengatasi 260,000 unit. Data ini di dalam negara mungkin hanya tahap lulus bagi kuasa baharu, tetapi di pasaran premium luar negara, ini adalah "terobosan premium tinggi" yang jarang untuk jenama China.

Lebih menakutkan daripada jualan baik ialah siapa yang membeli. Selain pemenang Hadiah Nobel ini, Timbalan Perdana Menteri Thailand, Raja Bhutan, ahli keluarga diraja Qatar…… Nama Avatr muncul dalam senarai kenderaan para tokoh politik dan selebriti ini. Kesan berantai "pemimpin pendapat kelas atasan" ini, lebih berkesan daripada sebarang pengiklanan. Sejak memasuki Singapura pada 2025, Avatr berkerjasama dengan gergasi tempatan DPL Premium Automobiles, mengambil laluan perkhidmatan terus tahap tinggi. Setakat ini, Avatr telah memasuki 43 negara dan wilayah, dan berjanji pada 2030 akan meliputi lebih 110. Di kawasan parkir hartawan Timur Tengah, kawasan villa baru di Asia Tenggara, kereta "kemewahan baharu" buatan China ini sedang memakan sebahagian daripada tanah kereta mewah tradisional.

Apabila pemenang Hadiah Nobel mula mengundi berdasarkan kebijaksanaan mereka, apabila harga jutaan bukan lagi hak milik eksklusif Amerika, Eropah, Jepun, dan Korea, Kisah Avatr memberitahu kita: Bahagian kedua kenderaan baharu tenaga China, bukan bersaing harga, tetapi bersaing kesedaran. Bahkan boleh memenuhi piawaian ketat ahli fizik, berapa banyak teknologi canggih yang masih ada dalam "kereta dewa jutaan" buatan negara ini? Siapakah arus global seterusnya yang akan ditaklukkan? Kita hanya boleh menunggu.

On July 8, 2026, the 100,000th Avatr 07 vehicle officially rolled off the line at the Avatr Digital Intelligence Factory. The next day, at the Avatr Experience Store in Singapore, Sir Konstantin Novoselov, a recipient of the Nobel Prize in Physics and known as the "Father of Graphene", received the car keys, becoming the 100,000th Avatr 07 owner. One is a sales milestone, the other is a genuine "top selection" by a top scientist - two major events happening in succession give Avatr 07's "going viral" this time a deeper footnote: it is not only a blockbuster at the market level, but also gained recognition from the world's top scientists at the brand value level.

The First Chinese Car for a Nobel Laureate: Why Avatr 07?

Professor Konstantin Novoselov won the 2010 Nobel Prize in Physics for his groundbreaking experiments in the field of two-dimensional graphene materials and is the youngest physics prize recipient since 1973. It is highly significant in itself that a scientist standing at the pinnacle of global research chose Avatr 07 as his first Chinese brand car.

In May this year, Professor Konstantin visited Chongqing for the first time to experience Avatr models. Avatr's highly recognizable future aesthetic original design, highly technological surround cockpit, and emotional intelligent interaction left a deep impression on him. After returning to Singapore, he ultimately chose Avatr 07 as his daily driver. At the delivery ceremony, Professor Konstantin stated: "Choosing Avatr 07 is because it perfectly fits my aesthetic standards and daily driving needs. This is my first Chinese brand car, and its innovative strength and luxury texture are both astonishing." A top scientist who deals with cutting-edge materials science every day was ultimately moved by a Chinese smart electric car - behind this, Avatr 07 truly achieved dialogue with the highest global standards in product definition and engineering implementation.

Standard Core Strength Across the Range, Supporting the Real Choice of 100,000 Users

It broke through 100,000 units less than two years after launch, and Avatr 07 has become the brand's sales mainstay. Such market performance is not accidental: The entire range is standardly equipped with Huawei Qiankun ADS intelligent driving system and HarmonyOS Cockpit HarmonySpace 5, achieving a full journey intelligent driving experience from parking spot to parking spot; The pure electric version is equipped with CATL 82.16kWh Shenxing supercharge battery, global 800V silicon carbide platform supports peak charging power of 420kW, 10 minutes can replenish 350km range; At the same time, the entire range is standardly equipped with 9 airbags, dual zero-gravity seats, Meridian audio, electric suction doors and other class-crossing configurations.

At the level of quality assurance, the Avatr Digital Intelligence Factory producing Avatr 07 is the world's first full-domain 5G Digital Intelligence AI Flexible Super Factory, certified by Huawei as a "Global Demonstration Point for Smart Factory Solutions", stamping workshop 100% automated, welding workshop 471 robots collaborate, aluminum alloy and high-strength steel proportion of the whole car exceeds 90%.

From Huawei Qiankun Intelligent Driving, HarmonyOS Cockpit, CATL Battery to top-tier smart manufacturing, Avatr 07 gathers the top capabilities of the Chinese smart electric vehicle industry chain in one, which is exactly the underlying logic of its rapid volume increase in the 250,000-level high-end market.

From 100,000 Units to Global Market, Avatr "New Luxury" Positioning Accelerates Realization

The 100,000th vehicle rolling off the line is not just the accumulation of sales figures for Avatr. Since starting overseas expansion from Thailand in 2024, Avatr has entered 43 countries and regions, and distribution outlets have increased to 95. High recognition of the Avatr brand by overseas consumers supports its average overseas selling price exceeding 300,000 yuan, achieving high-value overseas expansion and profitability. Avatr's overseas revenue in 2025 was 1.398 billion yuan, a year-on-year growth of over 5 times; Overseas sales from January to June 2026 increased by 80% year-on-year. Taking the Singapore market as an example, the starting price of Avatr 07 exceeds 1 million RMB, ranking in the core price range of local luxury brands, gaining favor from local high-net-worth populations, and becoming a Chinese brand model with high attention in the local high-end car market.

From Deputy Prime Minister of Thailand, King of Bhutan, Qatar Royal Family members, to the Nobel Prize in Physics recipient today, Avatr is continuously gaining real choices from different circles in the global high-end market. According to the plan, Avatr will enter the European market in 2026, expected to enter more than 110 countries and regions in 2030, continuously accelerating the layout of overseas sales networks.

At the same time, Avatr will also expand the product matrix - Avatr 07L will start pre-sales on July 17, positioned as a mid-to-large luxury SUV, forming positioning complementarity with Avatr 07, covering a larger user circle.

From the 100,000th vehicle rolling off the line to the Nobel laureate delivery, Avatr 07 sent a clear signal to the market with a perfect "dual event linkage": Chinese smart electric vehicle brands are establishing a true, high-value "New Luxury" brand perception in the global mid-to-high-end track with original design, core technology, and luxury texture.

8 Julai 2026, Kenderaan Keseluruhan Ke-100,000 Avatr 07 keluar secara rasmi dari Kilang Kecerdasan Digital Avatr. Hari seterusnya, di Kedai Pengalaman Avatr di Singapura, Sir Konstantin Novoselov, Pemenang Hadiah Fizik Nobel dan "Bapa Grafena", menerima kunci kereta, menjadi Pemilik Kereta Ke-100,000 Avatr 07. Satu adalah puncak jualan, satu lagi adalah pemilihan ketat sebenar saintis terkemuka - dua perkara besar berlaku berturut-turut, membuatkan "pencapaian luar biasa" kali ini Avatr 07 mempunyai catatan yang lebih mendalam: ia bukan sahaja produk meledak di pasaran, malah menerima pengiktirafan dari saintis terkemuka di seluruh dunia pada aras nilai jenama.

Kereta China Pertama Pemenang Hadiah Nobel: Mengapa Avatr 07?

Profesor Konstantin Novoselov mendapat Hadiah Fizik Nobel 2010 kerana eksperimen pendahuluan dalam bidang bahan grafena dua dimensi, dan merupakan pemaju paling muda Hadiah Fizik sejak tahun 1973. Saintis yang berdiri di puncak piramid penyelidikan global ini, memilih Avatr 07 sebagai kereta jenama China pertamanya, sudah tentu sangat bermaksud.

Bulan Mei tahun ini, Profesor Konstantin mengunjungi Chongqing, dan mengalami model kereta Avatr buat pertama kali. Reka bentuk asli estetika masa depan yang boleh dikenal pasti dengan mudah Avatr, kokpit yang sangat berkemampuan teknologi, interaksi pintar yang penuh emosi, meninggalkan kesan mendalam kepadanya. Selepas kembali ke Singapura, beliau akhirnya memilih Avatr 07 sebagai kenderaan harian. Dalam upacara serahan, Profesor Konstantin menyatakan: "Memilih Avatr 07, kerana ia sepenuhnya sepadan dengan piawai estetik saya dan keperluan kereta harian. Ini adalah kereta jenama China pertama saya, kekuatan inovasi dan kualiti kemewahan sangat memukau." Seorang saintis terkemuka yang setiap hari berurusan dengan sains bahan terdepan, akhirnya terpikat oleh sebuah kereta elektrik pintar China - di sebalik ini, adalah Avatr 07 dalam definisi produk dan pelaksanaan kejuruteraan benar-benar berjaya berbincang dengan piawaian tertinggi dunia.

Kuasa Kukuh yang Dilengkapi dalam Semua Varian, Menopang Pilihan Sebenar 100,000 Pengguna

Lebih daripada 100,000 unit terjual kurang daripada dua tahun selepas pelancaran, Avatr 07 telah menjadi kekuatan utama jualan jenama. Prestasi pasaran sedemikian bukan kebetulan: Sistem Penggerak Pintar Huawei Qiankun ADS dan Kokpit HarmonySpace 5 dilengkapkan secara piawai dalam semua varian, mencapai pengalaman penggerak pintar sepanjang perjalanan dari tempat letak kereta ke tempat letak kereta; Versi Elektrik dipadankan dengan Bateri Super Canggih 82.16kWh CATL, platform Karbida Silikon 800V Seluruh Domain menyokong kuasa muat puncak 420kW, 10 minit boleh menambah 350km jarak tempuh; pada masa yang sama, semua varian dilengkapkan secara piawai dengan 9 beg udara, kerusi Zero Gravity ganda, sistem audio British Meridian, pintu elektrik menyerap dan konfigurasi peringkat lain.

Pada aras jaminan kualiti, Kilang Kecerdasan Digital Avatr yang menghasilkan Avatr 07 adalah Kilang Super Fleksibel AI Digital 5G Seluruh Domain Pertama di dunia, disahkan oleh Huawei sebagai "Tapak Contoh Penyelesaian Kilang Bijak Global", Dapur Press automatasi 100%, 471 robot bekerja sama dalam Dapur Hambar, peratusan aloi aluminium dan keluli kekuatan tinggi keseluruhan kereta melebihi 90%.

Dari Penggerak Pintar Huawei Qiankun, Kokpit HarmonySpace, Bateri CATL sehingga Pembuatan Cerdas Teringgi, Avatr 07 menggabungkan kemampuan rantai industri kereta elektrik pintar China yang paling terkemuka ke dalam satu badan, ini ialah logik asas mengapa ia dapat meningkatkan kuantiti dengan cepat di pasaran premium tahap 250,000.

Dari 100,000 Unit ke Pasaran Dunia, Posisi "Kemewahan Baharu" Avatr Dipercepatkan Pencapaiannya

Keluar kilang unit ke-100,000, hanya bukan pengumpulan nombor jualan bagi Avatr. Sejak dilancarkan ke luar negara oleh Thailand pada tahun 2024, Avatr telah memasuki 43 negara dan wilayah, titik penyaluran meningkat kepada 95. Pengiktirafan tinggi pengguna luar negara terhadap jenama Avatr menyokong harga jualan purata luar negaranya melebihi 300,000 Yuan, merealisasikan keluar negara berkualiti tinggi dan keuntungan. Pendapatan luar negara Avatr pada tahun 2025 ialah 1.398 Bilion Yuan, peningkatan tahun ke tahun melebihi 5 kali ganda; Januari hingga Jun 2026, jualan luar negara meningkat 80% pada masa yang sama. Sebagai contoh pasar Singapura, harga permulaan Avatr 07 melebihi 1,000,000 Renminbi, berada di julat harga teras jenama mewah tempatan, merangkul minat masyarakat berkewangan tinggi tempatan, menjadi model kereta jenama China dengan perhatian tinggi dalam pasaran automotif premium tempatan.

Dari Timbalan Perdana Menteri Thailand, Raja Bhutan, Ahli Diraja Qatar, sehingga Pemenang Hadiah Fizik Nobel sekarang, Avatr terus mendapat pilihan sebenar dari pelbagai lapisan dalam pasaran premium global. Mengikut pelan, Avatr akan memasuki pasaran Eropah pada tahun 2026, dijangka memasuki lebih daripada 110 negara dan wilayah pada tahun 2030, mempercepatkan susun atur rangkaian jualan luar negara secara berterusan.

Sekaligus, Avatr juga akan mengembangkan matriks produk - Avatr 07L akan memulakan pra-pesanan pada 17 Julai, menetapkan kedudukan SUV Kemewahan Sederhana Besar, melengkapi kedudukan dengan Avatr 07, menjangkau lapisan pengguna yang lebih luas.

Dari keluar kilang unit ke-100,000 sehingga serahan Pemenang Hadiah Nobel, Avatr 07 menggunakan "pautan dua peristiwa" yang sempurna ini untuk hantar isyarat jelas kepada pasaran: Jenama kereta elektrik pintar China sedang melalui reka bentuk asal, teknologi kukuh dan kualiti kemewahan, membentuk pengiktirafan jenama "Kemewahan Baharu" yang benar dan berkualiti tinggi dalam laluan pertengahan hingga atas global.

[Lead: Avatr has obtained the L3 road test license, which means it belongs to the first echelon of the Huawei cooperation system in the high-end intelligent driving field. However, at the same time, sales on the market side are under pressure, the second IPO push, and brand integration is imminent, Avatr is in a state of ice and fire where "technical strengths and resource strengths" coexist with "commercial weaknesses".]

Author: Cai Yan

Early July, Avatr announced it has obtained the L3-level autonomous driving test license. Relying on Huawei ADS high-end intelligent driving system, Avatr will conduct intelligent driving road tests up to 120 km/h on open roads in Chongqing, and plans to launch mass-produced models equipped with L3 functions in the second half of 2026.

The progress Avatr has made in L3 intelligent driving marks that the brand's high-end intelligent driving technology has officially moved from R&D to the field test phase. It is expected to become a key lever for the brand to break through industry involution and reverse the current low sales situation.

Recently, the updated prospectus submitted by Avatr to the HKEX disclosed another set of data. Avatr's cumulative deliveries from January to May 2026 were only 20,160 units, averaging less than 4,032 units per month, a year-over-year decline of over 50%. If including the 7,459 units delivered in June, the half-year delivery only accounted for 12.5% of the annual target (220,000 units).

At the same period, even though the domestic automotive market as a whole is under continuous pressure with monthly and cumulative sales showing double-digit year-over-year decline, the overall decline in the new energy market was about 15%. However, specifically in the "New EV Brands, Second-Gen Startups" niche segment, the monthly sales threshold for top new EV brands has long broken 30,000 units. Harmony Intelligent Mobility Alliance's monthly sales are stable at around 50,000 units, and Leapmotor is leading by a leapfrog margin.

IM Motors, which is in the same competitive ecosystem position as Avatr, also achieved sales of 31,000 units from January to May 2026, a year-over-year increase of 114%. It is worth noting that IM's 2025 performance was not as good as Avatr.

Avatr is at a node full of contradictions. The L3 license is a proof of Avatr's technical strength, but it cannot cover a cruel reality: In terms of brand positioning and sales, Avatr, after a brief surge, is still under pressure.

High Opening, Low Closing

As one of the automotive brands born with luxury resources among "Second-Gen Startups", Avatr combines Changan Vehicle Manufacturing, Huawei High-end Intelligent Driving, and CATL Battery Power core capabilities. The three giants' combined support made the CHN Model once a benchmark sample for high-end car manufacturing.

Since deliveries began in December 2022, total deliveries increased from 20,000 units in 2023 to the brand's peak in 2025.

Full-year 2025 deliveries reached 122,700 units, December's single-month sales reached 10,400 units, achieving 10 consecutive months of sales exceeding 10,000. Full-year revenue reached 25.631 billion Yuan, a year-over-year increase of 68.7%, and gross margin was 9.4%. Revenue from 2023 to 2025 also grew, Avatr's cumulative revenue over three years was approximately 46.5 billion Yuan, with an annual compound growth rate over 113%. Revenue grew 4.5 times in three years, with vehicle business revenue growing approximately 4.3 times over three years.

Avatr's brand has experienced 3 years of growth. Relying on a set of luxury resources, it indeed captured good book data, but digging deeper reveals that at this stage, Avatr's sales scale has never covered the losses. Avatr openly stated in the prospectus: "It may continue to record net losses for the year ended December 31, 2026".

More critically, comparing Avatr's two IPO prospectus submissions, the initial prospectus showed a gross margin of 10.1% and revenue of 12.208 billion Yuan for the first half of 2025. However, in the latest prospectus, despite revenue growth year-over-year and quarter-over-quarter in the second half, the gross margin decreased (9.4%), further indicating a decline in profitability.

The key reason behind Avatr's revenue surge and continuous losses lies in: brand perception and market size.

First is brand perception. From 2022 to 2023, China's new energy products were shifting from scale expansion to quality upgrade. At that time, Avatr supported by the three giants was indeed "having traffic, having strength, and having uniqueness". When Avatr was first established, fewer than 5 companies had Huawei's technical support.

Unfortunately, at the beginning of the brand's launch, Avatr did not have a high opening and strong closing, but instead adopted the pragmatic style of traditional brands, thus missing the best communication node.

Since 2024, with more and more car companies embracing Huawei, Avatr's unique narrative of "China's Automotive Industry Second Generation" was quickly leveled by "Five Worlds Three Realms".

Taking this L3 road test as an example, GAC and Huawei ADS' Qijing GT7 also obtained Guangzhou L3-level autonomous driving road test permission. In this way, under the same situation of Qijing GT7 being equipped with Huawei intelligent driving, Avatr finds it difficult to obtain "scarcity".

Recently, data released at the 2026 Huawei ADS Technology Conference showed that by April, Huawei ADS cooperative brands exceeded 25, and mass-produced models equipped with Huawei ADS exceeded 50.

This situation is not limited to intelligent driving technology. Last year, CATL officially announced that Avatr issued the first batch of Xiaoyao Super Extended-Range Hybrid Batteries. Within a few months, some automakers followed suit with supporting equipment, including same-level competitors like Smart Driving R7.

People remember Huawei's intelligent driving and CATL's batteries, but they cannot remember the Avatr brand itself. Even though Avatr has the advantage of "first batch adoption" and is a "Yuanwang Shareholder", Avatr has not yet established clear market brand perception, which is a more serious problem than losses.

In short, what Avatr lacks is not technology, but the reason of "Irreplaceable".

Especially in the most competitive price range of 200,000 to 400,000 Yuan at this stage, whether it is Zeekr, AITO, Tesla, Xiaomi, or NIO, XPeng, as long as these brands are mentioned, consumers can clearly associate what the brand's core selling point is, while Avatr is blurred.

Regarding design, Avatr has good original design, which can indeed move some young consumers' hearts, but in the high-end market, aesthetics and design can only be a stepping stone. Regarding intelligent driving, models equipped with the full suite of Huawei ADS on the market are so numerous they are countable, and even priced lower than Avatr. Regarding batteries, consumers usually only remember the brand, not the specific battery model. Today, consumers in China's 200,000 to 400,000 Yuan range have been trained with a car selection model. They need differentiation and uniqueness, not a simple "Giant Mix".

Multi-faceted Adjustments

Regarding the impact of sales scale, Avatr admitted in the prospectus: "Relatively small procurement volumes limit our bargaining power with parts suppliers".

Changan announced in April this year strategic integration of Avatr and Deepal Auto. Deepal and Avatr will achieve deep synergy in R&D, procurement, supply chain, channels, and multiple dimensions, ultimately achieving a reduction in comprehensive operating costs by 20%-30%.

Of course, integration is not limited to cost reduction. How to guarantee the independence and differentiation of two brands, and how to solve problems such as Avatr's core competitiveness not being internally diluted in the future, will be Changan's core challenge. Currently, on the market, Lynk & Co and Zeekr under Geely are good templates for medium-end and high-end brand segmentation.

It is worth mentioning that Avatr is already quite effective in going overseas and channel levels.

In 2025, Avatr's overseas revenue increased from 223 million Yuan to 1.398 billion Yuan, revenue ratio increased to 5.5%. By the end of 2025, Avatr had laid out over 80 sales outlets in 38 countries and regions. Among them, Avatr 11 has long held the top rank in luxury electric vehicles in Thailand, occupying 10% market share in high-end electric vehicles in the UAE.

Regarding channels, Avatr started channel transformation in May 2024. Most stores have now告别 pure self-operated models, retaining only a few direct stores in core first-tier cities. The effect of channel adjustments is immediate. Distributor revenue ratio jumped from 1.1% in 2023 to 49.2% in 2025. More critically, sales efficiency significantly improved. Avatr's 2025 sales expenses only increased by 240 million Yuan, but leveraged 10.4 billion Yuan in revenue growth.

In the second half of this year, Avatr's new car sales, L3 commercialization, overseas expansion progress, and whether listing can proceed smoothly, these are all core variables for Avatr's breakthrough.

Comment

At this stage, the most realistic problem Avatr needs to face, holding 11.5 billion Yuan joint venture equity, obtaining L3 test license, promoting brand integration, etc., are all "tactical bonus points". The real lifeline is still the deepening of "Brand Storytelling". After all, the scariest thing for a brand is having no strategy, only tactics. Brand building has never had shortcuts. Currently, Avatr's direction has been clearly adjusted, and actions have been launched. The rest is left to time and products.

(This article is original to "He Yan Yue Che", no reprinting without authorization)

[Pendahuluan: Lesen Ujian Jalan L3 Avatr Diperoleh, Ini Bererti Ia Merupakan Barisan Teratas Dalam Sistem Kerjasama Huawei Di Bidang Memandu Pintar Bertaraf Tinggi. Walau bagaimanapun, pada masa yang sama, tekanan penjualan di pasaran, percubaan kedua IPO, dan penggabungan jenama yang hampir tiba, Avatr sedang berada dalam keadaan "kelebihan teknologi, kelebihan sumber" dan "kekurangan perniagaan" yang sama-sama wujud.

Pengarang: Cai Yan

Pada permulaan Julai, Avatr mengumumkan telah memperoleh lesen ujian automotin tahap L3, dengan sistem memandu pintar bertaraf tinggi Huawei Kun ADS, Avatr akan menjalankan ujian jalan memandu pintar dengan kelajuan maksimum 120km/h di laluan terbuka Chongqing, dan merancang untuk melancarkan model pengeluaran yang dilengkapi fungsi L3 pada paruh kedua 2026.

Perkembangan yang dicapai oleh Avatr dalam memandu pintar L3 ini menandakan bahawa teknologi memandu pintar bertaraf tinggi jenama ini telah beralih dari pembangunan kepada fasa ujian lapangan, yang pada masa hadapan berpotensi menjadi asas utama untuk jenama ini mematahkan persaingan sengit dalam industri dan memutar keadaan jualan yang lesu.

Baru-baru ini, prospektus pengemaskinian yang dikemukakan oleh Avatr kepada Bursa Saham Hong Kong mendedahkan satu set data lain. Jumlah serahan terkumpul Avatr pada Januari hingga Mei 2026 hanyalah 20,160 unit, purata bulanan kurang daripada 4,032 unit, penurunan berbanding tahun lalu melebihi 50%. Jika kira dengan 7,459 unit yang diserahkan pada Jun, separuh tahun hanya mencapai 12.5% daripada sasaran tahunan (220,000 unit).

Pada masa yang sama, meskipun pasaran automotif domestik secara keseluruhan juga berada dalam keadaan tekanan berterusan, jualan bulanan dan terkumpul berbanding tahun lalu menunjukkan penurunan dua digit, pasaran kenderaan baharu secara keseluruhan penurunan sekitar 15%. Namun, apabila khusus kepada kelompok "Pemain Baharu, Generasi Kedua Pengasas", ambang jualan bulanan pemain baharu teratas telah lama melebihi 30,000 unit, purata jualan bulanan jenama Harmony Intelligent Mobility Alliance stabil di sekitar 50,000 unit, manakala Leapmotor memimpin secara jauh.

Dengan IM Motors yang berada pada tahap ekologi persaingan yang sama dengan Avatr, jumlah jualan pada Januari hingga Mei 2026 juga mencapai 31,000 unit, pertumbuhan berbanding tahun lalu 114%. Ketahuilah, prestasi IM pada 2025 tidak lebih baik daripada Avatr.

Avatr sedang berada pada titik penuh konflik. Lesen L3 adalah satu bukti keupayaan teknologi Avatr, tetapi ia tidak dapat menutupi fakta yang kejam: Dalam aspek kedudukan jenama dan jualan, Avatr selepas peningkatan jangka pendek, masih berada di bawah tekanan.

Naik Tinggi, Turun Rendah

Avatr sebagai salah satu jenama automotif yang lahir dengan sumber mewah antara "Generasi Kedua Pengasas", dengan keupayaan teras pengeluaran kenderaan penuh Changan, memandu pintar bertaraf tinggi Huawei, dan bateri kuasa CATL, gabungan tiga raksasa ini sekali gus menjadikan Model CHN satu sampel teladan untuk pembuatan kenderaan bertaraf tinggi.

Sejak mula diserahkan pada Disember 2022, jumlah serahan telah meningkat daripada 20,000 unit pada 2023, hingga menyaksikan puncak kejayaan jenama pada 2025.

Jumlah serahan sepanjang tahun 2025 adalah 122,700 unit, jualan bulan Disember mencapai 10,400 unit, mencapai prestasi jualan melebihi 10,000 unit selama 10 bulan berturut-turut. Pendapatan sepanjang tahun mencapai 25.631 miliar Yuan, pertumbuhan berbanding tahun lalu 68.7%, margin kasar adalah 9.4%. Pendapatan juga meningkat dari 2023 hingga 2025, pendapatan terkumpul Avatr selama tiga tahun adalah kira-kira 46.5 miliar Yuan, kadar pertumbuhan tahunan terkompounds melebihi 113%, pendapatan berkembang 4.5 kali ganda dalam tiga tahun, pendapatan perniagaan kenderaan penuh berkembang kira-kira 4.3 kali ganda dalam tiga tahun.

Jenama Avatr mengalami pertumbuhan selama 3 tahun, dengan sekumpulan sumber mewah, benar-benar memperoleh data buku yang baik, tetapi jika digali lebih dalam, dapat ditemui, pada peringkat ini, skala jualan Avatr masih belum menutup kerugian. Avatr dengan tegas dalam prospektus: "Mungkin masih merekodkan kerugian bersih selama tahun sehingga 31 Disember 2026".

Lebih penting, membandingkan prospektus dua percubaan IPO Avatr, dalam prospektus pertama, margin kasar pada separuh pertama 2025 masih 10.1%, pendapatan adalah 12.208 miliar Yuan, manakala prospektus terkini, dengan pendapatan meningkat secara sama dan berbanding kitaran pada separuh kedua, margin kasar malah menurun (9.4%),进一步说明其盈利能力有所下滑。

Punca paling penting di sebalik peningkatan mendadak pendapatan Avatr dan kerugian berterusan ialah: Kesedaran jenama dan saiz pasaran.

Pertama adalah kesedaran jenama, pada 2022~2023正处于中国新能源产品从规模扩张转向品质升级的关键阶段，当时三大巨头合力托举的 Avatr 确实属于是“要流量有流量，要实力有实力，要独特性有独特性”. Pada masa awal penubuhan Avatr, hanya terdapat tidak hingga 5 syarikat yang mempunyai sokongan teknologi Huawei.

Yang disayangkan, pada awal pengenalan jenama, Avatr tidak naik tinggi, sebaliknya mengikuti gaya pragmatis jenama tradisional, oleh itu terlepas dari titik promosi terbaik jenama.

Sejak 2024 semakin banyak syarikat automotif memeluk Huawei, naratif unik "Anak Muda Kedua Industri Automotif China" ini oleh Avatr telah rata cepat oleh "Lima Sempadan Tiga Alam".

Sebagai contoh ujian jalan L3 ini, Qijian GT7 yang dibina oleh GAC dan Huawei Kun, juga memperoleh lesen ujian jalan autonomi L3 di Guangzhou. Dengan itu, Qijian GT7 juga dilengkapi dengan memandu pintar Huawei, Avatr sukar untuk memperoleh "rasa keunikan".

Tak lama tadi, data yang diumumkan pada Mesyuarat Teknologi Huawei Kun 2026, sehingga April, jenama kerjasama Huawei Kun telah melebihi 25, jumlah model yang dilancarkan dengan Huawei ADS melebihi 50.

Kes ini tidak hanya berlaku dalam aspek teknologi memandu pintar. Pada tahun lalu, CATL mengisytiharkan bahawa Avatr akan mengeluarkan bateri Hibrid Ekstensi Puncak Xiaoyao pertama, dalam beberapa bulan sahaja beberapa syarikat kereta telah mengikuti pasukannya, termasuk model saingan setaraf IM R7.

Orang ingat memandu pintar Huawei, bateri CATL, tetapi tidak ingat jenama Avatr itu sendiri. Walaupun Avatr mempunyai kelebihan "pertama kali menggunakan", adalah pemegang saham "Yuanwang", Avatr belum membina kesedaran pasaran jenama yang jelas, ini menjadi masalah yang lebih serius daripada kerugian.

Pada akhirnya, Avatr kekurangan bukan teknologi, tetapi alasan "hanya saya tidak boleh".

Khususnya dalam julat harga paling ketat 20~400,000 yuan pada peringkat ini, sama ada Zeekr, AITO, Tesla, Xiaomi atau NIO, XPeng, hanya dengan menyebut jenama ini, pengguna dapat dengan jelas membayangkan, apakah titik jualan utama jenama ini, manakala Avatr adalah kabur.

Berdasarkan reka bentuk, Avatr mempunyai rekaan asal yang不错，benar-benar dapat menyentuh hati sebahagian pengguna muda, tetapi dalam pasaran bertaraf tinggi, estetika dan reka bentuk hanyalah batu loncatan. Berdasarkan memandu pintar, model di pasaran yang dilengkapi pakej lengkap Huawei Kun telah banyak sehingga tidak dapat dikira, malah penetapan harga lebih murah daripada Avatr. Berdasarkan bateri, pengguna biasanya hanya ingat jenama, bukan model bateri yang spesifik. Kini, pengguna 200,000~400,000 yuan China telah dilatih dengan model pemilihan kereta, mereka memerlukan perbezaan, keunikan, bukan sekadar "plat raksasa".

Penyesuaian Berbilang Pihak

Bagi kesan yang dibawa oleh skala jualan, Avatr telah mengaku dalam prospektus, "Jumlah pembelian yang agak kecil mengehadkan keupayaan rundingan harga kami dengan pembekal komponen".

Changan Automobile telah mengumumkan pada April tahun ini untuk melaksanakan penggabungan strategik terhadap Avatr dan Deepal. Deepal dan Avatr akan mencapai kerjasama mendalam dalam pelbagai dimensi seperti pembangunan, pembelian, rantaian bekalan, saluran, pada akhirnya mencapai pengurangan kos operasi gabungan 20%~30%.

Tentu saja, penggabungan juga bukan terhad kepada pengurangan kos. Bagaimana menjamin kemerdekaan dan perbezaan kedua-dua jenama, serta bagaimana menyelesaikan masalah tidak dikurangkan teras keupayaan kompetitif Avatr oleh dalaman, akan menjadi cabaran utama Changan Automobile seterusnya. Pada masa ini, Lynk & Co dan Zeekr di bawah Geely adalah templat yang agak baik untuk jenama pertengahan dan jenama bertaraf tinggi.

Hadir sekali dinyatakan, pada masa ini Avatr sudah agak berkesan dalam层面 antarabangsa dan saluran.

Pada 2025, pendapatan luar negara Avatr meningkat daripada 223 juta Yuan kepada 1.398 bilion Yuan, peratusan pendapatan meningkat kepada 5.5%. Sehingga akhir 2025, Avatr telah menempatkan lebih daripada 80 titik jualan di 38 negara dan wilayah. Di mana Avatr 11 secara konsisten menduduki tempat pertama kereta elektrik mewah di Thailand, di Emiriah Arab Bersatu menempati 10% pasaran kenderaan elektrik bertaraf tinggi.

Dalam aspek saluran, Avatr melancarkan transformasi saluran pada Mei 2024, pada masa ini kebanyakan kedai telah meninggalkan model pengendalian sendiri sepenuhnya, hanya tinggal beberapa kedai langsung di bandar teras utama. Kesan penyesuaian saluran nampak segera. Peratusan pendapatan penghantaran melonjak daripada 1.1% pada 2023 kepada 49.2% pada 2025. Lebih penting lagi, kecekapan penjualan meningkat dengan ketara, kos penjualan Avatr pada 2025 hanya meningkat 240 juta Yuan, tetapi memacu pertumbuhan pendapatan 10.4 bilion Yuan.

Pada paruh kedua tahun ini, jualan kereta baharu Avatr, komersialisasi L3, kemajuan pengembangan antarabangsa, dan sama ada pelancaran dapat diteruskan dengan lancar, semua ini adalah pemboleh ubah utama untuk Avatr突围.

Ulasan

Pada peringkat ini, masalah paling realistik yang perlu dihadapi oleh Avatr, memegang ekuiti perkongsian 11.5 bilion Yuan, memperoleh lesen ujian L3, memajukan penggabungan jenama dan langkah lain, hanyalah "tambahan taktikal". Benar-benar tali penyelamat sebenar masih adalah pengukuhan "naratif jenama". Akhir sekali, perkara paling menakutkan untuk sebuah jenama ialah tiada strategik, semua taktikal. Pembinaan jenama tidak pernah mempunyai jalan pintas, pada masa ini arah Avatr telah jelas disesuaikan, tindakan telah dibuka, tinggal masa dan produk.

(Artikel ini adalah karya asal Heyan Yueche, tidak dibenarkan disalin tanpa kebenaran)

On July 8, 2026, Avatr reached a key brand milestone: Avatr 07 completed the 100,000th vehicle off the line at the Chongqing Digital Intelligence Factory. At the same time, Nobel Laureate and Graphene Discoverer Professor Konstantin Novoselov picked up his car in Singapore, becoming the 100,000th Avatr 07 owner.

Sales milestones represent the market's vote from the public, while the Nobel Laureate's independent choice represents professional endorsement from the global top technology circles. Combined, these two events transcend single-product marketing, breaking the industry dilemma Chinese new energy vehicles have long faced of "hard to gain volume at a premium, hard to break out of the premium niche," setting a new benchmark for China's new luxury brands.

[100,000 Units Off the Line: Smart Manufacturing Strengthens the Foundation for High-End Global Expansion]

Since its launch in 2024, Avatr 07 achieved the 100,000-unit milestone in less than two years. In the highly competitive high-end intelligent SUV segment, this achievement is highly valuable. More significantly, the 100,000th vehicle rolled off the line was the overseas right-hand drive version, aimed at the global market from inception, highlighting Avatr's inherent global positioning.

The impressive market performance relies on support from the world's first global 5G Digital Intelligence AI Flexible Super Factory. From 0.1mm high-precision stamping body, over 90% high-strength steel + aluminum alloy body welding, to 8-layer coating professional painting processes, full-process AI digital control ensures high quality consistency across 100,000 units. Relying on the smart manufacturing system co-built by Changan, Huawei, and China Unicom, Avatr has overcome the industry-wide issue of quality control declining after mass production, with world-class manufacturing capabilities building the confidence for high-end products to go global.

[Nobel Laureate Owner Endorsement: Hardcore Technology Moves Global Top Circles]

As one of the youngest Nobel Prize in Physics laureates in history, Novoselov has deep experience in cutting-edge materials, holding extremely rigorous standards for the underlying innovation of tech products. His choice of Avatr 07 was not a commercial cooperation but an independent choice after real-world experience.

In May this year, when Novoselov visited Chongqing, he deeply experienced Avatr models. Seat heating based on graphene technology implementation, original future aesthetic design, and all-scenario high-level intelligent interaction left a deep impression on him. This capability of industrial conversion for cutting-edge technology became the core factor that moved him.

Avatr 07 is the first Chinese car owned by Novoselov. Recognition from a top scientist means Avatr has officially broken through the barriers of the overseas high-end circle, proving that Chinese brands are no longer synonymous with cost-performance ratio, but represent a new luxury with original design and underlying technology innovation.

[Value Globalization Acceleration: Opening a New Cycle of Chinese Automotive Globalization]

Successfully captivating both mass consumers and top global scholars, the core lies in Avatr breaking out of industry configuration involution. Relying on the CHN model, it achieves balanced breakthroughs in intelligence, luxury, performance, and safety. The entire series is equipped with Huawei Qiankun ADAS, HarmonyOS Cockpit, and CATL Supercharging Batteries, paired with a global 800V platform and full luxury configuration, achieving a shortcoming-free product capability that precisely fits global user needs.

Currently, Avatr has entered 43 countries and regions globally, with overseas model average prices exceeding 300,000 RMB, achieving high-value export and profitability. According to the plan, the brand will enter the European market in 2026, cover over 110 countries and regions by 2030, with overseas sales accounting for 45%. Along with the soon-to-be pre-sold Avatr 07L completing the product matrix, Avatr's globalization layout will further accelerate.

Summary:

From 100,000 units mass production solidifying the market foundation to Nobel Laureate owner certification of brand value, Avatr 07's dual milestones long ago transcended the success of a single model. It is a microcosm of the Chinese automotive industry's accumulation and release, and more so a powerful declaration of Chinese high-end brands breaking overseas monopolies and establishing themselves in global tracks. In the past, Chinese cars going global could only break out relying on cost-performance, remaining silent for a long time in the global high-end circle; today, Chinese new luxury brands represented by Avatr, relying on original design, self-developed hardcore tech, and world-class smart manufacturing, have achieved comprehensive breakthroughs in value export, high-end breakout, and global recognition. Relying on a mature product matrix and globalization layout, Avatr will also carry the confidence of Chinese manufacturing, continuously battle the global market, and redefine the new luxury standard belonging to China to the world.

8 Julai 2026, Avatr menyambut titik penting jenama: Avatr 07 menyelesaikan pengeluaran unit ke-100,000 keseluruhan di Kilang Digital Cerdas Chongqing, pada masa yang sama, Profesor Konstantin Novoselov, pemenang Hadiah Nobel dan penemu Grafena, mengumpul kereta di Singapura, menjadi pemilik Avatr 07 yang ke-100,000.

Penanda aras jualan mewakili undian pasaran pasaran awam, pilihan bebas pemenang Hadiah Nobel mewakili sokongan profesional kelas teknologi paling hebat di peringkat global. Gabungan dua peristiwa ini melampaui kategori pemasaran produk tunggal, memecahkan dilema industri kereta baharu elektrik China yang "sukar mencapai prestasi tinggi untuk laris, sukar keluar dari pasaran premium" selama ini, dan menetapkan piawai baharu sepenuhnya untuk jenama mewah baharu China.

[Pengeluaran 100,000 Unit: Pembuatan Pintar Mengukuhkan Asas Ekspor Premium]

Sejak dilancarkan pada 2024, Avatr 07 hanya memerlukan kurang daripada dua tahun untuk mencapai 100,000 unit, pencapaian ini sangat bernilai dalam laluan SUV pintar premium yang kompetitif. Yang lebih bermaksud, model ke-100,000 yang selesai dikeluarkan kali ini ialah versi pemanduan kanan pasaran luar, lahir untuk pasaran global, menunjukkan kedudukan globalisasi Avatr yang asli.

Prestasi pasaran yang cemerlang disokong oleh Kilang Super Fleksibel AI Digital Cerdas 5G Full-Range pertama di dunia. Dari badan pemukul ketepatan tinggi 0.1mm, pengelasan badan keluli berkekuatan tinggi + aluminium aloi lebih daripada 90%, sehingga proses pengecatan profesional 8 lapisan lapisan cat, pengawalan digital AI sepanjang proses, membolehkan 100,000 unit kereta mencapai kualiti yang sangat seragam. Berteraskan sistem pembuatan pintar yang dibina bersama oleh Changan, Huawei, China Unicom, Avatr terlepas daripada penyakit umum industri pengawalan kualiti merosot selepas pengeluaran pukal, dengan keupayaan pembuatan bertaraf dunia mengukuhkan keyakinan produk premium untuk eksport.

[Sokongan Pemilik Hadiah Nobel: Teknologi Kukuh Mempengaruhi Kelas Terkemuka Global]

Sebagai salah seorang penerima Hadiah Fizik Nobel termuda sepanjang sejarah, Novoselov menumpukan bidang bahan terulung, mempunyai piawaian penilaian yang sangat ketat terhadap inovasi asas produk teknologi, pilihannya terhadap Avatr 07 bukan kerjasama komersial, tetapi pilihan bebas selepas pengalaman sebenar.

Mei tahun ini, apabila Novoselov mengunjungi Chongqing, mengalami Avatr secara mendalam. Pemanasan kerusi berdasarkan teknologi grafena, reka bentuk estetika masa depan asal, interaksi pintar tahap tinggi untuk semua skenario, semuanya memberinya kesan mendalam, keupayaan penyaluran industri teknologi terulung ini menjadi kunci utama yang memengaruhinya.

Avatr 07 ialah kereta China pertama yang dimiliki oleh Novoselov. Pengiktirafan saintis terkemuka bermakna Avatr resmi memecahkan halangan kelas premium luar negara, membuktikan jenama China bukan lagi sinonim harga berkualiti, tetapi watak mewah baharu yang mempunyai reka bentuk asal dan kekuatan inovasi teknologi asas.

[Pecutan Eksport Bernilai: Memutuskan Kitaran Globalisasi Baharu Kereta China]

Boleh menakluk pengguna awam dan pakar terkemuka di seluruh dunia, intinya Avatr keluar dari perebutan konfigurasi industri, berteraskan Model CHN, mencapai pembelahan seimbang kecerdasan, kemewahan, prestasi, keselamatan. Semua varian disediakan secara standard Huawei Qiankun Panduan Pintar, Kabin Hongmeng, Bateri Pengisian Super CATL, dipadukan platform 800V Seluruh dan semua konfigurasi mewah, mencapai keupayaan produk tanpa kelemahan, sesuai tepat dengan keperluan pengguna global.

Saat ini Avatr sudah memasuki 43 negara dan wilayah di seluruh dunia, purata harga model luar negara melebihi 300,000 Yuan, mencapai eksport bernilai tinggi dan untung. Merancang, jenama memasuki pasaran Eropah pada 2026, 2030 menutupi lebih 110 negara dan wilayah, peratusan jualan luar negara mencapai 45%. Berserta Avatr 07L yang bakal dipasarkan awal melengkapkan matriks produk, kedudukan globalisasi Avatr akan semakin pesat.

Kesimpulan:

Dari 100,000 unit pengeluaran pukal yang kukuh asas pasaran, ke pengiktirafan nilai jenama oleh pemilik Hadiah Nobel, penanda aras berganda Avatr 07, sudah lama melampaui kejayaan satu model kereta. Ia merupakan petikan kecil industri kereta China yang penumpuan dan letupan, malah pernyataan kuat jenama premium China memecahkan monopoli luar negara, berdiri di laluan global. Pada masa lalu, eksport kereta China hanya boleh bergantung pada harga berkualiti untuk menembusi pasaran, tidak bersuara lama di kelas premium global; kini, jenama mewah baharu China diwakili oleh Avatr, dengan reka bentuk asal, teknologi kukuh penyelidikan sendiri, pembuatan pintar bertaraf dunia, mencapai pembelahan seisi eksport bernilai, keluar dari pasaran premium, pengiktirafan global. Berteraskan matriks produk yang matang dan kedudukan globalisasi, Avatr juga akan membawa keyakinan pembuatan China, terus bertempur pasaran global, mendefinisikan semula piawai mewah baharu milik China kepada dunia.

As the 100,000th Avatr 07 slowly rolled off the production line, this right-hand drive vehicle bound for overseas markets was like a strong dose of adrenaline injected into the pulse of Chinese smart manufacturing. This is not merely a sales milestone, but a crack torn open by Chinese brands in the global high-end market—Avatr proves with strength: New forces can also become "international players".

What allowed the Avatr 07 to break through the siege? The answer lies within its "hexagonal combat power": Future aesthetic design that won international design gold awards, the smart combination of Huawei Qiankun ADS 4+ and Harmony cockpit, the range confidence of CATL batteries, the handling genes of Taihang intelligent control chassis... These "tech artifacts" stack up to create a dimensional strike advantage. What is even more ruthless is that it packs an urban luxury first-class cabin into an SUV, so users automatically switch on "pleasure mode" as soon as they sit in the car.

But Avatr's ambition is not limited to products. The 5G intelligent factory behind it is the true "secret weapon": Over 40 black technologies, full-process digital production, a top-tier alliance of Changan + Huawei + Unicom—this super factory not only produces 100,000 high-quality new cars, but also creates a new paradigm of Chinese smart manufacturing. While traditional automakers are still talking about "Industry 4.0", Avatr has already reconstructed the imagination of automotive manufacturing with AI and 5G.

Now, Avatr's globalization map is expanding wildly: From Singapore to the UAE, its footprint remains in 43 countries; moving into Europe next year, targeting 110 markets by 2030. This move is very much like a "tech player's" global tower pushing, breaking the "Chinese cars can only compete on cost-effectiveness" curse with product power + smart manufacturing power.

Even sharper strategies lie in reserve: With Avatr 07L starting pre-sales, the dual-car matrix will form precise strikes—both harvesting family users and not letting individual enthusiasts go. While new forces are still competing on price, Avatr has long built multi-layered moats using technology, smart manufacturing, and globalization.

These 100,000 newly produced cars are not just a report card, but a declaration of war. Avatr tells the world with action: The comeback of Chinese smart manufacturing has never been a coincidental event, but an inevitable victory for technological enthusiasts.

Apabila unit ke-100,000 Avatr 07 perlahan-lahan keluar dari barisan pengeluaran, kenderaan stereng kanan yang bakal menuju luar negara ini, ibarat satu suntikan vital yang menusuk nadi pembuatan pintar China. Ini bukan sekadar tonggak pencapaian jualan, tetapi secelah yang digaru oleh jenama China di pasaran global bertaraf tinggi — Avatr menggunakan kekuatan untuk membuktikan: pasukan baharu juga boleh menjadi "pemain antarabangsa".

Apa sebab Avatr 07 boleh menembus kepungan? Jawapannya tersembunyi dalam "kemampuan heksagon" nya: rupa depan estetika masa depan yang memenangi anugerah reka bentuk antarabangsa, kombinasi pintar ADS 4+ Qiankun Huawei dan kokpit Hongmeng, keyakinan jarak jauh bateri CATL, gen pengendalian chassis pengawalan pintar Taihang... "alat teknologi" ini ditumpuk untuk membentuk kelebihan serangan dimensi rendah. Lagi kejam, ia memuatkan kabin VIP mewah bandar ke dalam SUV, membolehkan pengguna secara automatik membuka "mod keseronokan" sebaik sahaja masuk ke dalam kereta.

Tetapi ambisi Avatr tidak terhenti pada produk sahaja. Pabrik Pintar Digital 5G di sebaliknya adalah "senjata rahsia" yang sebenar: lebih 40 teknologi canggih, pengeluaran digital sepenuhnya, aliansi teratas Changan + Huawei + Unicom — pabrik super ini tidak hanya menghasilkan 100,000 kereta baharu berkualiti tinggi, tetapi juga menghasilkan paradigma baharu pembuatan pintar China. Apabila pengeluar kereta tradisional masih berbincang tentang "Industri 4.0", Avatr telah menggunakan AI dan 5G untuk membina semula imaginasi pembuatan kereta.

Kini, peta globalisasi Avatr sedang berkembang dengan gila: dari Singapura ke UAE, 43 negara telah meninggalkan jejaknya; tahun depan menembus Eropah, tahun 2030 menargetkan 110 pasaran. Operasi ini seperti "pemain berasaskan teknologi" yang mendominasi pasaran global, menggunakan kekuatan produk + kekuatan pembuatan pintar untuk memutus kutukan "kereta China hanya boleh bersaing harga".

Permainan catur yang lebih tajam masih ada langkah seterusnya: dengan Avatr 07L mula pra-jualan, matriks dua kereta akan membentuk serangan tepat — tidak hanya untuk menguasai pengguna keluarga, tetapi juga tidak melepaskan pemain personal. Apabila pasukan baharu masih bersaing harga, Avatr telah lama membina parit pertahanan pelbagai dimensi menggunakan teknologi, pembuatan pintar, dan globalisasi.

100,000 kereta baharu yang dikeluarkan ini, bukan sekadar laporan keputusan, tetapi juga surat cabaran. Avatr memberi tahu dunia dengan tindakan: kebangkitan pembuatan pintar China, bukan pernah menjadi kejadian kebetulan, tetapi kemenangan pasti penganut teknologi.

July 8, 2026, the Avatr brand reached a milestone, as the 100,000th unit of its new energy luxury SUV model Avatr 07 officially came off the production line.

According to reports, this Avatr 07 is a right-hand drive version exclusive to overseas markets, soon to be shipped abroad. It is both a strong witness to the sales breakthrough of the model and marks that Avatr's globalization layout has entered a new stage. Currently, this model has become a sales pillar for the brand, helping Avatr break through a cumulative total sales of 260,000 units.

Excellent market performance stems from the outstanding comprehensive product strength of the Avatr 07. The model's unique future aesthetic design has won multiple international heavy-hitting honors, including the US IDA International Design Gold Award and the German iF Design Award. Meanwhile, the vehicle integrates top industry technologies, equipped with core configurations such as advanced intelligent driving systems, HarmonyOS Smart Cockpits, and ultra-fast charging batteries, achieving comprehensive upgrades in intelligent experience, range performance, driving comfort, and driving safety, creating a premium urban travel experience.

Relying on hardcore product strength, Avatr's globalization process is steadily advancing, with products exported to multiple overseas countries including Singapore, Thailand, and the UAE. At this stage, the brand's business covers 43 countries and regions globally, with 95 offline channel outlets built, and the overseas market reputation continues to climb. According to the strategic plan, Avatr will enter the European market in 2026, and by 2030 it is expected to land in over 110 countries and regions worldwide.

Stable high-quality mass production capabilities benefit from the strong empowerment of Avatr's full-domain 5G digital intelligence AI flexible super factory. The factory is built in collaboration with multiple industry leaders, achieving full-process digital intelligent production with dozens of cutting-edge technologies, leading in quality control and efficiency in the industry. In addition, the new Avatr luxury SUV model 07L is about to start pre-sale, a new two-vehicle product matrix will land, enriching product layout and boosting the brand to start a new round of high-speed growth.

Pada 8 Julai 2026, jenama Avatr mencapai tonggak penting, unit ke-100,000 model SUV mewah tenaga baharu Avatr 07 telah dikeluarkan secara rasmi dari talian pengeluaran.

Diketahui, Avatr 07 ini adalah versi stereng kanan khusus untuk pasaran luar negara, akan segera dihantar untuk eksport. Ia merupakan bukti kukuh pencapaian jualan model ini, dan menandakan pelan globalisasi Avatr memasuki fasa baharu. Pada masa ini, model ini telah menjadi tulang belakang jualan jenama, membantu Avatr mencapai jumlah jualan kumulatif lebih 260,000 unit.

Prestasi pasaran yang cemerlang berpunca daripada daya saing produk holistik Avatr 07 yang luar biasa. Reka bentuk estetik masa depan unik model ini memperoleh Anugerah Emas Reka Bentuk IDA Antarabangsa Amerika Syarikat, Anugerah Reka Bentuk iF Jerman dan banyak lagi anugerah antarabangsa yang penting. Pada masa yang sama, kenderaan ini menggabungkan teknologi industri terkemuka, dilengkapi dengan sistem pemanduan pintar peringkat tinggi, kokpit pintar Harmony, bateri pengecasan pantas dan konfigurasi teras lain, mencapai peningkatan menyeluruh dalam pengalaman pintar, prestasi julat, keselesaan memandu dan keselamatan pemanduan, mewujudkan pengalaman perjalanan bandar bertaraf tinggi.

Berlandaskan kekuatan produk yang kukuh, proses globalisasi Avatr diteruskan dengan mantap, produk telah dieksport ke banyak negara asing seperti Singapura, Thailand, Emiriah Arab Bersatu dan lain-lain. Pada peringkat semasa, perniagaan jenama telah meliputi 43 negara dan wilayah di seluruh dunia, membina 95 stesen saluran fizikal, reputasi pasaran luar negara terus meningkat. Mengikut pelan strategik, Avatr akan memasuki pasaran Eropah pada tahun 2026, dan pada tahun 2030 dijangka beroperasi di lebih 110 negara dan wilayah di seluruh dunia.

Keupayaan pengeluaran berkualiti tinggi yang stabil, berkat sokongan kuat Pabrik Super Avatr Lentur Pintar Digital 5G Penuh. Pabrik ini dibina bersama pelbagai pemimpin industri, dengan menggunakan puluhan teknologi terhadapan untuk mencapai pengeluaran pintar digital secara penuh proses. Kawalan kualiti dan kecekapan terkemuka industri. Selain itu, model SUV mewah Avatr 07L baharu akan segera membuka pra-jualan, matriks produk dua kereta baharu akan dilaksanakan, memperkaya susun atur produk, mendorong jenama membuka semula pertumbuhan pesat.

On July 8, Avatr made a big splash in Chongqing — its flagship model Avatr 07 officially crossed the 100,000 off-the-line mark. What was even more surprising was that this highly commemorative 100,000th new car was a right-hand drive vehicle. It will not be driven on domestic roads, but will be shipped from Chongqing immediately to head straight for overseas markets. It can be said that this special "100,000th" serves as both a testament to the hot sales of Avatr 07 and a strong signal of the brand accelerating its global expansion.

Why does Avatr 07 sell so well? Ultimately, it is because the product strength is impressive. In terms of design, it continues the family's highly recognizable future aesthetic style, easily boasting hard-core honors such as the 2024 American IDA International Design Gold Award and the 2025 German iF Design Award; its looks have long been repeatedly certified internationally. In terms of what users care about most: intelligence, powertrain, and driving dynamics, this car has almost gathered all the "top tier" from its circle: Huawei Qiankun ADS 4 Advanced Intelligent Driving, Harmony Cockpit HarmonySpace 5, CATL Shenxing Supercharge Battery, plus Taihang Intelligent Control Chassis and Kunlun Smart Extended Range technology, etc., basically "filling up" luxury, intelligence, performance, and safety, allowing people to feel the full-spec experience without compromise as soon as they sit inside. It is this solidity that makes Avatr 07 the absolute sales leader for the brand, helping Avatr break through cumulative sales of 260,000 units.

The off-the-line of right-hand drive vehicles directly reflects that Avatr's steps towards going global are getting faster. Currently, Avatr 07 has been sold in Singapore, Thailand, UAE and other countries and regions, the brand has entered 43 countries and regions globally, established 95 channel touchpoints, and the response from overseas users is quite good. In 2026, Avatr is also preparing to enter the European market; the goal by 2030 is to cover more than 110 countries and regions. It can be said that choosing a right-hand drive vehicle for the 100,000th off-the-line is a signal released externally that "we want to truly deepen our global roots".

Behind the high-quality delivery stands the support of Avatr's Digital Intelligence Factory. This full-domain 5G Digital Intelligence AI Flexible Super Factory, jointly built by Changan Automobile, Huawei, China Unicom, etc., is regarded as a smart manufacturing ace card. The factory widely uses more than 40 cutting-edge technologies such as 5G, AI, and digital twins. From flexible production to quality control, it is highly intelligent, having won honors such as Automotive Intelligent Manufacturing Demonstration Factory and Automotive Manufacturing Super Factory. The quality consistency of 100,000 Avatr 07s was honed right here.

Along with this, a wave of "new car wind" was also brought along. Accompanying the off-the-line of the 100,000th unit, Avatr simultaneously announced that the new Smart Beauty Family Luxury SUV Avatr 07L will start pre-sale. This means Avatr is about to form a product matrix of "07 + 07L" two cars in the same lineup, one leaning towards personal technology, the other more focused on family luxury, giving users with different needs more precise options, expected to pull the brand into a new growth cycle.

Panda Review:

From "100,000 off the line" to "Right-hand drive going global", Avatr 07 this time offers not just a simple production number, but a statement of phased capability. It tells the market: A Chinese high-end electric vehicle can not only sell well domestically relying on original design and core technology, but also take the same high standard to face off with global players hand-to-hand. Right-hand drive vehicles driving to the world, behind it is the confidence of the full-link of design, intelligence, powertrain, and manufacturing. And with Avatr 07L entering the game, the two cars combining form a more complete lineup on the home luxury SUV track. Next, we will see how Avatr polishes the "Chinese New Luxury" brand name brighter and brighter in a broader market. This good show, actually, has just begun.

8 Julai, Avatr telah membuat berita besar di Chongqing — model utamanya, Avatr 07, rasmi melepasi tonggak pengeluaran 100,000 unit. Lebih mengejutkan, unit baharu ke-100,000 yang amat bermakna kenangan ini adalah sebuah kereta roda kanan (RHD). Ia tidak akan digunakan di dalam negara, tetapi akan segera dihantar dari Chongqing terus ke pasaran luar negara. Boleh dikatakan, unit ke-100,000 yang istimewa ini bukan sahaja catatan jualan Avatr 07 yang laris, malah merupakan isyarat jelas brand mempercepatkan ekspansi ke luar negara.

Mengapa Avatr 07 menjadi sangat laris? Pada dasarnya, kekuatan produknya cukup hebat. Dari segi rekaan, ia meneruskan gaya estetik masa depan yang mudah dikenali dari rangkaian, mudah menunjukkan Anugerah Emas Reka Bentuk Antarabangsa IDA Amerika Syarikat 2024 dan Anugerah Reka Bentuk iF Jerman 2025; penampilannya telah berulang kali diiktiraf di peringkat antarabangsa. Dari segi kecerdasan, sistem kuasa utama dan kawalan pemanduan yang paling dikhususkan pengguna, kereta ini telah menarik hampir semua produk teratas dari rakan sekerja: Huawei Qiankun ADS 4 untuk pemanduan cerdas lanjutan, Kabin Harmony HarmonySpace 5, Bateri Super Charging Shenxing CATL, ditambah dengan teknologi seperti Chassis Taihang Pintar dan Enjin Penambah Jarak Pintar Kunlun, pada dasarnya dipenuhi sepenuhnya rasa mewah, kecerdasan, prestasi dan keselamatan, memberi pengalaman kelengkapan penuh tanpa perlu memilih apabila membonceng. Ketapakan inilah yang menjadikan Avatr 07 sebagai tonggak jualan mutlak brand, membantu Avatr memecahkan rekod jualan terkumpul melebihi 260,000 unit.

Keluaran kereta roda kanan terus mencerminkan langkah Avatr ke luar negara semakin pesat. Saat ini, Avatr 07 telah dijual ke negara dan wilayah seperti Singapura, Thailand, UAE, brand telah memasuki 43 negara dan wilayah di seluruh dunia, membina 95 titik saluran, sambutan pengguna luar negara cukup baik. Pada tahun 2026, Avatr juga bersedia memasuki pasaran Eropah; sasarannya pada tahun 2030 adalah meliputi lebih daripada 110 negara dan wilayah. Boleh dikatakan, pemilihan unit ke-100,000 sebagai kereta roda kanan adalah isyarat yang dikeluarkan bahawa "Kami akan benar-benar menyelami secara mendalam global".

Di sebalik penghantaran berkualiti tinggi, terdapat sokongan daripada Kilang Pintar Digital Avatr. Kilang Super Fleksibel Pintar AI Digital 5G Merangkumi Semua Kawasan yang dibina bersama oleh Changan Automobile, Huawei, China Unicom dan lain-lain, ini dianggap sebagai kad王牌 pembuatan pintar. Kilang ini menggunakan secara meluas lebih daripada 40 teknologi terkini seperti 5G, AI, Digital Twin, dari pengeluaran fleksibel hingga kawalan kualiti semuanya sangat pintar, pernah menang anugerah Kilang Sempurna Pembuatan Pintar Automotif, Kilang Super Pembuatan Automotif dan lain-lain. Keseragaman kualiti 100,000 unit Avatr 07, tepatlah daripada di sini dibangunkan.

Secara sampingan, bertiup juga angin "kereta baharu". Bersamaan unit ke-100,000 dikeluarkan, Avatr mengumumkan secara serentak, SUV Keluarga Mewah Pintar Cantik baharu Avatr 07L akan membuka pra-penjualan. Ini bermaksud, Avatr segera akan membentuk matriks produk "07+07L" dua kenderaan, satu condong kepada teknologi peribadi, satu lebih fokus pada kemewahan keluarga, memberikan pilihan lebih tepat untuk pengguna dengan keperluan berbeza, berpotensi menarik brand memasuki kitar pertumbuhan baharu.

Ulasan Panda：

Dari "100,000 unit dikeluarkan" ke "Kereta Roda Kanan ke Luar Negara", Avatr 07 pada kali ini bukan sekadar nombor pengeluaran, tetapi pengakuan keupayaan berperingkat. Ia memberitahu pasaran: Satu EV Mewah China, bukan sahaja boleh laris di dalam negara berdasarkan rekaan asal dan teknologi teras, tetapi juga membawa piawaian tinggi yang sama untuk bertanding dengan pemain global secara berhadapan. Kereta Roda Kanan meluncur ke dunia, di belakangnya adalah kepercayaan litar penuh dari rekaan, kecerdasan, tiga sistem kuasa, pembuatan. Bersamaan Avatr 07L memasuki arena, dua kenderaan bersatu telah menyusun formasi yang lebih lengkap dalam arena SUV Keluarga Mewah. Seterusnya, lihatlah bagaimana Avatr akan membuat jenama "Kemewahan Baharu China" semakin berkilat di pasaran yang lebih luas. Drama hebat ini, sebenarnya baru sahaja bermula.

June 13, the 28th Chongqing International Automobile Exhibition kicked off. As the annual barometer of the automotive market in Central and Western China, beneath the bustling surface of this auto show lies a collective anxiety haunting the entire industry: price wars playing out in turn, the configurations arms race intensifying, yet consumers are becoming increasingly numb. While most brands are still fighting in the red ocean of "comparing low prices and competing on specs", Avatr unveiled its full range of products and the concept car VISION XPECTRA, using the three irreplaceable cards of design, technology, and brand to provide another growth path for the Chinese car market suffocatingly trapped in involution.

Five years since establishment, gaining over 260,000 global users, entering over 40 countries and regions and achieving overseas profitability, Avatr's logic for breaking the deadlock is exactly jumping out of the industry's inertia trap of involution.

While Others Pile Up Surface Configurations, Avatr Intensifies Underlying Safety

The current electric vehicle market has fallen into a distorted configuration race: screens becoming larger and more numerous, seat functions becoming more comprehensive, radar counts continuously increasing, brands are frantically adding features in "visible areas". However, the underlying technologies truly concerning driving and passenger safety, few brands settle down to cultivate deeply. In Avatr's view, safety is the bottom line of luxury, and the core proposition where cutting corners is absolutely forbidden.

Taihang Intelligent Control 2.0, released in March this year, is the concentrated implementation of this logic. Many only noticed the eye-catching performance of the 712 kW system maximum power and 2.71-second 0-100 km/h acceleration, but ignored the true core of this system—it deeply embedded safety capabilities into the chassis and e-drive system, rather than staying on paper parameters.

Unlike traditional four-wheel drive which can only implement front-rear power distribution, Taihang distributed e-drive can independently and precisely control the speed and torque of left and right wheels. Facing complex road conditions such as mountains, slippery, ice and snow, the system can identify slipping wheels at millisecond level and actively correct vehicle posture. Extreme scenario capabilities such as stable driving at 220 km/h with four-wheel blowouts, regenerative braking providing braking force after mechanical brake failure, anti-water slippage, have all become calibration standards for mass-produced models. More importantly, this is not concept technology for show platforms, but mass-produced functions already equipped on New Avatr 12 and Avatr 06T. The "Taihang Safety Series" special experience activity launched this month brings lab technology in front of users, conducting real-scenario tests in more than 10 cities across the country.

When the industry is all engaged in involution on visible configurations, Avatr chooses to cultivate deeply in the "invisible underlying". Beneath the decent surface, is a more solid safety foundation. This is the core that new luxury should have.

While Others Imitate and Follow Trends, Avatr Makes Originality a Global Passport

At this Chongqing Auto Show, Avatr's first concept car VISION XPECTRA's debut in the Mountain City was one of the highlights attracting the most attention in the whole venue. The panoramic prism cabin transparent like a glass greenhouse, "Emotional Vortex" as the core of intelligent interaction carries emotional connection, inflatable materials and 3D knitting processes give machines temperature and vitality. This car is not just an imagination of future travel, but also the design prototype for Avatr's second-generation mass-produced products.

Many people believe "design is metaphysics", but in the global automotive market, original design is exactly the hardest core brand moat. Body shapes can be imitated, configuration lists can be piled up, but a unique design language and aesthetic system can never be copied.

Avatr's confidence lies in, its original design has already got the ticket to the global market. Between 2024 and 2026, Avatr 11, 12, 07, 06 consecutively won Red Dot, iF, IDA and other multiple global top design awards, becoming one of the Chinese new luxury brands with the most international design awards. Behind this recognition, is the support of a complete global design system: Munich and Shanghai two major design centers, gathering over 200 design talents from 25 countries globally, defining the design philosophy of "Emotional New Luxury" from the source.

Original design is never a sentiment slogan, but a passport for brands to go global. In mature luxury markets such as Europe, consumers have extremely high requirements for brand aesthetics. Low prices and piling configurations make it hard to break through. Only unique design languages and brand temperament can grab a place in the home field where hundred-year luxury brands reside.

While Others Go Overseas for Low Price and High Volume, Avatr Exports High-End Brands

2026 is a big year for Chinese car companies going overseas, but the overseas logic of most brands has not jumped out of the existing framework: domestic market involution has peaked, then turn overseas to seek incremental growth, still walking the old road of low price and high volume. While Avatr's overseas route, from the start, chose a differentiated high-end path.

To date, Avatr has entered over 40 countries and regions globally, and has achieved profitability in multiple mature high-end markets first. In markets such as Thailand, UAE, Avatr firmly stays in the first tier of high-end pure electric with pricing higher than domestic, not relying on low prices to exchange for scale, but instead relying on product power and brand power to stand firm in the high-end market. This is not common among Chinese overseas brands.

By the end of this year, Avatr will officially land in Europe—this birthplace of global luxury cars, and also the ultimate arena for brand value. According to the plan, by 2030, Avatr's goal is 800,000 units global annual sales, overseas sales proportion exceeding 40%, business covering 110 countries and regions. More notably, Avatr's overseas strategy core is not "boosting sales", but "establishing brands". The patience of not pursuing short-term scale is exceptionally scarce in the impetuous industry—once the value of a high-end brand is diluted by low prices, it becomes extremely difficult to rebuild.

Meanwhile, Avatr's brand games are also breaking through the traditional boundaries of the automotive industry. Partnering with Mango TV to link "Sailing", "Singer" etc. nine top variety show IPs, becoming the Portuguese national team's global official partner. Not simple logo insertion, but truly resonating with users' life loves. When cars evolve from transport tools to emotional carriers, brands are no longer cold symbols, but cultural symbols bound with user lifestyle.

Conclusion: Looking back from the five-year establishment milestone, Avatr's core choices have always been clear: not being swept away by industry involution, persist in its own development rhythm. Others compete on terminal prices, it competes on underlying technology; others pile surface configurations, it does original design; others rush volume overseas at low prices, it operates high-end brands.

As Wang Hui, Chairman of Avatr Technology, said: "On the automotive race field, the Chinese team has already steadily stood in the center of the stage, competing on the same field with global hundred-year luxury brands, opening a true world-class competition." The core of this competition has never been price levels, but the barriers of core technology, uniqueness of design language, and brand value recognized by the global market.

In the second half of the year, the Smart & Elegant Big Five-Seat Luxury SUV Avatr 07L is about to be released. The flagship large six-seat SUV equipped with CATL Kunlun Condensed Battery for the first time will also appear within the year. In the next five years, can Avatr truly stand firm in the global market and confront hundred-year luxury brands head-on? The answer is slowly becoming clear in time.

For Avatr in 2026, the days aren't going well. The Hong Kong Stock Exchange IPO prospectus automatically expired after just 6 months, which already raised many doubts. The reality of poor Q1 sales and a sharp year-on-year drop in April alone further led many to believe whether the brand backed by the three giants Changan, Huawei, and CATL is already "done". So, can this high-end brand once considered limitless in potential still "turn the tide"?

Sales plummeted cliff-style, where is the problem?

Avatr, considered to be thriving next in 2025, has been "falling" since entering 2026. According to China Passenger Car Association data, Avatr cumulative deliveries in Q1 2026 were 11,392 units, a sharp 53.5% year-on-year drop, nearly double the industry average, monthly sales less than 40% of last year's peak. Compared with brands like Li Auto, Leapmotor, Xiaomi in the same period, the gap is even more visible.

They say sitting under a big tree is cool, and as a high-end brand backed by the three giants Changan, Huawei, CATL, why did Avatr fall behind so fast? In fact, looking at Avatr's current performance, the problem is not hard to find. Avatr initially had endorsement from the "Big Three", with three selling points "Changan strength + Huawei Smart Driving + CATL Battery" presented, it was still able to attract a large batch of consumers to buy.

But now, Huawei's technology has almost become the "public resource" of the whole industry, CATL's batteries are not unique to Avatr, Changan has other brands to balance, the original "Iron Triangle" exclusive halo gradually faded, Avatr naturally couldn't easily get consumer support.

Of course, Avatr could win over customers with its perfect product matrix and excellent service. Unfortunately, Avatr seems to not have this ability for now. On one hand, Avatr is stuck in a very competitive price segment, Tesla, BYD, Xiaomi, Zeekr and other brands each have their own territory, Avatr without clear tags wants to break in is really too hard.

And the "rapid iteration backstab" at the product end left users heartbroken. The "backstabbing event" happened last year, many still have an impression. Soon after Avatr 12 four-laser version launched, the brand launched new model equipped with 896-line dual-optical path LiDAR, AD performance greatly upgraded, old owners' vehicles instantly devalued, second-hand car depreciation rate up to 35% to 40%, triggering large-scale user complaints and reputation collapse. Plus 2026 Avatr new products haven't come for a long time, product rhythm "interrupted", consumer interest weak, Q1 sales hard to sustain.

Three chairmen changed in four years, how to fight this battle?

Sales decline is just surface problem, management continuous turbulence might be the "mine" buried long ago. Don't know if everyone noticed, from 2021 to now, Avatr has changed three chairmen. First Tan Benhong, then end of 2023 Zhu Huarong took over personally, to Sept 2025, "Post-80s" Wang Hui took over, equals three leaders change in four years.

During Tan Benhong period, Avatr took pure electric high-end route, result 2023 whole year only sold 27,600 units. Sales not very good, Avatr didn't give too many chances, directly changed Zhu Huarong to take over. Zhu Huarong's thinking was not same as previous, after taking office immediately turned, all series on extended range, and price dropped to 200,000 level, sales indeed pulled up, but also carried "downgrade" questioning. Arrived at Wang Hui, started talking "Anti-Involution", "Value Leap", promoting "Strategy 2.0".

Perhaps changing leaders' original intention was for brand to get better, but different senior management management concepts, decisions etc. will differ, so frequently changing senior management, brand's impact is also obvious. And the difference here also reflects Avatr's "Triangle Governance" problem, everyone knows Avatr backed by three big shots, but seems few people thought, three "big shots" with different interest demands, will it affect Avatr's normal "course" due to focus difference.

Behind each chairman stands different shareholder logic, Avatr fluctuated between "high and high" above 300,000, then pushed 219,900 Avatr 07 to probe market, after a while new model might price raise again. Whether this repeated wavering was influenced by different decision makers, we do not know. But a brand who themselves are wavering, to "fight" in high-end market, seems cannot make people produce too much confidence.

Making money overseas, but may not necessarily "save life"

Although domestic is a mess, but Avatr's overseas performance is quite good. Since Sep 2024 launch globalization, Avatr has entered more than 40 countries and regions, and in several markets has achieved stable profit. In Thailand, Avatr 11 starting price approx 447,000 RMB, long time dominating high-end pure electric sales rank first; In UAE, occupied local high-end EV 10% share; In Singapore, Avatr 11 sold to 1.56 million RMB, sales still rising. From its overseas results view, Avatr's tactic counts as successful.

But the problem is, overseas this amount, can turn Avatr next situation? Currently look, may not that optimistic. Avatr 2026 overseas target 55,000 units, hope to 2030 overseas ratio 40%, this idea sounds good, but Avatr truly walk out of loss mud, monthly sales need pull to 20,000 units above to have scale effect. Overseas this volume, put in bigger plate look, weight far from enough.

Look again at blood-making ability, Avatr 2024 loss 4.018 billion yuan, 2025 first half loss 1.585 billion yuan, 3.5 years cumulative loss over 11.3 billion yuan. Even if overseas year earn hundreds of millions, facing monthly loss several hundreds of millions domestic business, overseas that profit, might not even fill domestic loss fragment.

This is not saying Avatr overseas has no value, high-end positioning, brand premium, differentiation route, these directions are correct. But for a 2026 Q1 sales halved, IPO suspended, billion loss pressure brand, overseas current only bonus item, hard to use as lifeline straw. In other words, true turnaround battle, still need to fight in domestic. And this year passed good few months, Avatr next want "turnaround", probably also not that simple.

Conclusion

Avatr's foundation not thin, three industry giants endorsement, overseas market also developing, tech reserve not missing, foundation still very good. Only just, market competition also very fierce, give Avatr window period getting narrower. Back to start that question: Can Avatr turn around? This question's answer now cannot be certain. But can be foreseen is, Q1 sales halved, billion loss set there, IPO suspended, market competition day by day fierce, if its H2 cannot fight new hit, these "variables" will all press brand breathless.

Recently, the Hong Kong Stock Exchange prospectus submitted by Avatr on November 27, 2025, has entered an invalid status due to exceeding 6 months. According to Avatr representatives, this invalidation is a common technical procedure in the IPO process. The overall listing progress remains unaffected. The company is updating the prospectus according to requirements and will resubmit it as soon as possible.

According to HKEX rules, prospectuses will automatically become invalid if listing hearings and listing are not completed within 6 months of submission. Industry analysts point out that the current Hong Kong Stock Exchange IPO review cycles are generally longer; just in May, over 20 companies' prospectuses became invalid one after another. According to the rules, enterprises can resubmit within 3 months.

Avatr is positioned as an original, intelligent new luxury electric vehicle, committed to becoming a leading global new luxury intelligent electric vehicle brand. Avatr has gathered advantageous resources from three industry giants: Changan Automobile, Huawei, and CATL, creating a new paradigm for the integrated development of central SOE national teams and top tech enterprises. It is worth noting that Avatr also invested 11.5 billion yuan to acquire 10% equity in Huawei WantWant, building an interest community bound by capital.

Benefiting from a unique business model, Avatr has achieved high-speed, high-quality development. To date, Avatr has launched multiple models including Avatr 11, Avatr 12, Avatr 06/06T, Avatr 07, covering a price range of 200,000 to 700,000 yuan. Avatr has also entered over 40 countries and regions, preliminarily established a high-end brand image overseas, and achieved profitability. In Thailand, Avatr 11 has long maintained the top position in high-end EV sales; in the UAE market, Avatr has captured 10% of the high-end EV market share.

In the future, Avatr will further integrate advantageous resources and accelerate synergistic development. This year, Avatr will launch Avatr 07L, a large six-seater flagship SUV; by 2030, 17 models will be launched, comprehensively covering SUV, sedan, MPV, and other sub-segments. At the same time, accelerating the expansion of overseas markets, striving to cover over 110 countries and regions by 2030, with overseas sales share exceeding 40%.

On the occasion of the brand's fifth anniversary, Avatr Technology is entering a new stage where development momentum is fully unleashed. Currently, its cumulative sales have exceeded 250,000 units, establishing a solid position in the high-end intelligent electric vehicle market. With the continuous improvement of the product matrix, the accelerated implementation of core technologies, and the in-depth promotion of overseas layout, Avatr not only achieved overall profitability but also demonstrated strong growth resilience and brand vitality. As the largest external shareholder of Huawei Invision, Avatr will continue to benefit from the synergy dividends of the intelligent ecosystem, driving the brand toward higher-order development.

In the five years since establishment, Avatr has successively launched multiple models such as Avatr 11, 12, 06/06T, 07, covering a price range of 200,000 to 700,000 RMB. In the second half of this year, Avatr will also launch Avatr 07L and a brand new large six-seater flagship SUV. The latter will be the industry's first to equip CATL condensation state batteries, further raising the product ceiling and expanding market coverage. According to the plan, by 2030, Avatr will complete the layout of 17 products, comprehensively covering SUVs, sedans, MPVs, and other sub-segments. Overseas expansion has also progressed rapidly. Since going global in 2024, Avatr has entered more than 40 countries and regions worldwide. Not only did it firmly hold the top spot in Thailand's high-end electric vehicle sales, but it also secured a 10% share of the high-end market in the UAE, and the global layout has taken initial shape. This year, Avatr will officially enter the European market, further accelerating the penetration of the global high-end market, planning to cover more than 110 countries and regions by 2030, with overseas sales accounting for 40%.

Behind the brand's rapid growth is the continuous intensification of Changan Automobile's strategic empowerment to Avatr. As the core carrier of Changan Automobile's high-end strategy, Avatr carries the mission of breaking through upwards and building a global high-end brand. In April this year, Changan Automobile announced that Avatr and Deepal Automobile would launch strategic synergy, following the principle of "Front-end independence, Mid-end and Back-end synergy, Brand independent operation", further enhancing Avatr's strategic weight, with group-wide resources possibly continuing to tilt towards it. As the "flagship and benchmark" of the brand group, while the three major systems of brand operation, channel operation, and user service remain unchanged for Avatr, the high-end positioning is becoming increasingly solid. After the synergy implementation, efficiency and system capabilities are further amplified, providing a solid backing for the brand's long-term development.

In addition, Avatr's unique advantages backed by the "Big Three" of Changan, Huawei, and CATL are still deepening, building a unique technical and resource barrier. Based on Changan's century-old manufacturing heritage, Avatr has independently researched two core technologies: Kunlun Intelligent Range Extender and Taihang Smart Control Chassis. The iterated Taihang Smart Control Chassis 2.0 achieves dual advancement in safety and handling with industry-leading distributed electric drive technology. At the same time, as a "technical shareholder" of Huawei and CATL, Avatr not only enjoys priority access to the latest technologies but also partners with them to define every new technology from the source. Avatr, as the largest external shareholder of Huawei Invision, has formed an interest community bonded by capital and continues to enjoy development dividends. CATL, as Avatr's second largest shareholder, has always prioritized mounting front-line battery technologies such as Shenxing, Xiaoyao, and Condensation State on Avatr models, ensuring product strength remains at the forefront of the industry.

Standing at a new milestone of the fifth anniversary, Avatr — this young "New Luxury" brand — is steadily walking the path of sustainable growth of "Original, Intelligent, New Luxury" with clearer product strategy, deeper technical cooperation, and more firm global layout. As a core strategic asset of Changan Automobile, Avatr is constantly consolidating its core competitiveness facing the future and releasing long-term value.