Dari Thailand, Itali hingga ke Sepanyol, BYD telah menyertai pasukan Sepak Bola Muda China 2018, menangi satu kejuaraan demi satu kejuaraan.

Para pemain muda menghadapi 9 pusingan pertandingan, menang semua empat perlawanan kumpulan, menang balik dua kali dalam pusingan kalah mati, mengalahkan skuad remaja Espanyol di separuh akhir, mengalahkan Cornellà melalui penalti di perlawanan akhir, dan menjuarai dengan rekod 9 perlawanan menang semua.

BYD terhadap bola sepak belia, sama seperti idea pembuatan kenderaan elektrik baharu, berpegang pada prinsip jangka panjang.

BYD telah bekerja dalam bidang tenaga baharu selama lebih dua puluh tahun, terus melabur dalam penyelidikan dan pembangunan, tidak mengejar populariti jangka pendek.

Dari tahun 2024, BYD secara beransur-ansur menganjurkan lebih daripada 200 kanak-kanak bola sepak, pergi ke negara seperti Jerman, Jepun, Brazil, dan beraksi bersama kelab terkemuka tempatan.

Pasukan tahun lalu mengikuti Piala Brava dan terhenti di suku akhir, selepas penempaan berterusan, tahun ini naik ke podium tertinggi, usaha teguh ini mendapat balasan.

BYD sendiri berkembang stabil di pasaran luar negara, mencapai prestasi jualan yang baik di serata Eropah dan Asia Tenggara.

Pada masa yang sama, merek juga di luar negara berkolaborasi dengan raksasa bola sepak seperti Manchester City, Inter Milan, Paris Saint-Germain, membawa sumber bola sepak antarabangsa kembali ke negara ini, membantu pembangunan latihan belia.

Pemain Muda Bola Sepak China bersinar di arena dunia! Di sokongan BYD, sudah ada 3 pemain muda menandatangani kontrak dengan skuad profesional La Liga.

Bola sepak dan penyelidikan pembangunan teknologi tidak mempunyai jalan pintas, terus berakar pada bola sepak belia, mendidik bakat secara perlahan, barulah dapat mengumpulkan kekuatan baru untuk sepak bola China.

Pada masa hadapan, BYD juga akan terus bersama dengan pemain muda, terus menghadapi cabaran di seluruh dunia, berusaha untuk mendapat keputusan yang lebih baik.

From Thailand, Italy to Spain, BYD accompanied the Chinese Football Juniors 2018 Team all the way, winning championship after championship. In the recently concluded Spanish Brava Cup tournament, top European youth teams such as Barcelona and Atletico Madrid participated, with 67 teams competing in total. The young players endured 9 rounds of matches, winning all 4 group stage games, achieving two turnarounds in the knockout stage, defeating the Espanyol youth team in the semi-finals, and beating Cornella in the final via penalty shootout, claiming the championship with a perfect 9-game record. Han Chengjun (George) in the team stood out, scoring 17 goals in 9 matches and winning the tournament MVP and Golden Boot.

BYD's support for youth football, like the approach to making new energy vehicles, adheres to long-termism. BYD has been deeply engaged in the new energy field for more than 20 years, continuously investing in R&D without pursuing short-term hype. Starting from 2024, BYD has successively organized more than 200 football youths to visit countries such as Germany, Japan, and Brazil, to exchange and compete with top local clubs. Last year this team participated in the Brava Cup and stopped at the quarter-finals. After continuous refinement, they stood on the highest podium this year, and this persistence paid off.

BYD itself is developing steadily in overseas markets, achieving good sales results in many places including Europe and Southeast Asia. At the same time, the brand is also collaborating overseas with football giants such as Manchester City, Inter Milan, and PSG, bringing international football resources back to the domestic market to assist youth training development. Previously, the young players also went to Italy to visit Inter Milan and watch Serie A matches on-site to experience the professional football atmosphere up close.

Chinese football youths shine on the world stage! With BYD's support, already 3 young players have signed with La Liga professional youth teams. There are no shortcuts in football and technological R&D. Continuously rooting in youth football and cultivating talent slowly are the only ways to accumulate new strength for Chinese football. In the future, BYD will also continue to stand shoulder to shoulder with the youths, continuing to challenge around the world and strive for more good results.

Partnering with Dongrun Public Welfare Foundation, BYD brings youth football support down to grassroots arenas

September 17, Beijing. BYD completes cooperation agreement signing with Dongrun Public Welfare Foundation. Li Yunfei, General Manager of BYD Brand and Public Relations, and Kong Dongmei, Founder and Chairman of Dongrun Public Welfare Foundation, attended along with guests and youth football student representatives. Contract signing, plaque awarding, and gift exchange were completed on site, and the two parties formally established a cooperative relationship. According to plans, BYD will support the Dongrun Cup National Youth High School Football Tournament, directing resources towards a broader campus football landscape.

In the automotive industry, sports marketing is far from new. Sponsoring top clubs and appearing at international tournaments are routine moves for many Chinese brands heading global. However, what is most noteworthy about this cooperation between BYD and Dongrun Public Welfare Foundation is not another football label, but the flow of resources: county-level middle schools, regular high school students, grassroots coaches, campus teams. These names rarely appear under the spotlight, yet they are exactly the foundation that Chinese football most needs to be seen.

The Dongrun Cup is not a competition belonging only to a few elites. It covers more than 20 provinces (regions, municipalities) nationwide, benefiting 352 schools, 4864 players and coaches this session, gathering 20 teams from 20 provinces for the finals. As a national 5A-level non-public foundation supervised by the Ministry of Civil Affairs, Dongrun Public Welfare Foundation has long deepened its work in youth education assistance, having won the China Charity Award twice, with projects covering 31 provinces and regions nationwide, 324 counties, benefiting over 100,000 youths. Since the Dongrun Cup was launched in 2022 and officially started in 2023, it has attracted over 1000 campus teams, over 10,000 players and coaches participating, and more than 30 participating players entered the national youth team, middle school national team and U-series elite training camps. The 2nd Finals landing at Beijing Workers' Stadium gave youth competitions influence beyond traditional school matches.

Kong Dongmei expressed a sentiment at the event: Football is a global sport, youth are the future; the Dongrun Cup is not only for selecting football talent, but more about shaping character, nurturing souls, and helping children grow in the long term. In my view, this sentence points out the true value of campus football. While the pinnacle of professional football is undoubtedly dazzling, the thickness of the base determines the upper limit of a country's football ecosystem. Without enough grassroots matches, coach training, and equipment support, talent often cannot leave the mountains, and passion is hard to turn into a path of continuous growth.

The complementarity between BYD and Dongrun lies here. Dongrun has a mature county-level implementation network and public welfare project experience, while BYD can bring corporate resources, brand communication, owner volunteer systems, and overseas football resources. After the cooperation, the implementation of Dongrun Cup provincial leagues and finals will receive more support, and tournament incentive grants will continue to be used for school team construction. Equipment donations, grassroots coach public welfare training and other supporting actions are filling the most realistic shortcomings of grassroots campus football.

This is also not BYD's first move in the football field. In the past few years, BYD's football layout has presented a clear "dual-track logic": Overseas, it cooperates with giants like Manchester City, Inter Milan, PSG, and appeared at international tournaments like the European Cup and Copa America, where the "BYD Derby" once gained global fan attention; Domestically, it directs its attention to youth, especially remote areas and grassroots campuses. Since 2024, BYD has organized over 200 youth football players to go to Germany, Japan, Spain, Thailand, Italy, Brazil, Mexico, etc., to exchange with top overseas clubs, and brought children into top venues like the European Cup and World Cup. Meanwhile, BYD also organized owner volunteers to go to places like Ili, Xinjiang, and Yuanbao, Guizhou, sending equipment, courses, and companionship to children who love football. The Ili youth football team going to Japan for exchange and the Yuanbao women's football team receiving public welfare classes and material support are both extensions of this thinking.

If viewed from the coordinates of corporate public welfare, BYD established its charity foundation as early as 2010, deeply cultivating fields such as education support, poverty alleviation, and disaster relief. On the 30th anniversary, BYD established a 3 billion yuan education charity fund, which has already covered 127 universities nationwide, inspiring over 6,000 students. This partnership with Dongrun can be seen as a systematic downscaling in youth football public welfare: not only supporting a few talented players, not only pursuing brand exposure on international stages, but balancing elite promotion and campus popularization, injecting corporate power into the daily life of grassroots football.

Li Yunfei said on site that enterprises cannot play on behalf of children, but they can help them reach larger stages. This sentence is quite significant when applied to current Chinese car brands. Chinese automakers are accelerating globalization, football is a universal language; but truly substantial brands cannot only be seen on international stages, but must also be remembered in the local society. Partnering with giants overseas is brand height; deeply cultivating campuses domestically is brand warmth and also the thickness of the soil.

Of course, signing is just the beginning. Public welfare fears a one-time storm; campus football needs long-termism more. Whether the Dongrun Cup can continue to be held, whether grassroots coaches can receive stable training, whether equipment and incentives can truly reach school teams, these are more important than the ceremony itself. But at least, BYD did not just keep its eyes on the billboards of top stadiums this time, but chose to walk into county high schools and ordinary campuses. For Chinese youth football, this effort of "bringing them to the scene" might be more valuable than a lively press conference. For Chinese car brands undergoing globalization, this is also a path worth observing: using commercial capabilities to support public welfare, and using public welfare patience to feed back the brand.

Gandingan dengan Yayasan Amal Dongrun, BYD Menyelaraskan Sokongan Bola Sepak Belia ke Pentas Lantai Dasar

17 September, Beijing. BYD dan Yayasan Amal Dongrun menandatangani perjanjian kerjasama.

Ketua Jabatan Branding dan Public Relations BYD Li Yunfei, Pengasas dan Pengerusi Yayasan Amal Dongrun Kong Dongmei, bersama tetamu dan wakil pelajar bola sepak belia hadir bersama.

Penandatanganan, penyampaian sijil dan pertukaran hadiah diselesaikan di lokasi, kedua-dua pihak secara rasmi membina hubungan kerjasama.

Susuai pelan, BYD akan menyokong Pertandingan Bola Sepak Sekolah Tinggi Belia Piala Dongrun di seluruh negara, mengarahkan sumber kepada tanah bola sepak kampus yang lebih luas.

Dalam industri kereta, pemasaran sukan sudah lama bukan perkara baharu.

Menaja kelab terkemuka, muncul di kejohanan antarabangsa, adalah tindakan biasa bagi banyak jenama Tiongkok untuk pergi ke global.

Tetapi kerjasama BYD kali ini dengan Yayasan Amal Dongrun, yang paling bernilai untuk diperhatikan bukanlah label bola sepak yang lain, tetapi aliran sumber: sekolah menengah daerah, pelajar sekolah tinggi biasa, jurulatih lantai dasar, pasukan bola sepak kampus.

Nama-nama ini jarang muncul di bawah sorotan lampu, tetapi sebaliknya merupakan asas bola sepak Tiongkok yang paling perlu dilihat.

Piala Dongrun bukanlah pertandingan yang hanya untuk sedikit elit.

Ia merangkumi lebih daripada 20 negeri (wilayah, bandar) di seluruh negara, kali ini 352 sekolah, 4864 pemain dan jurulatih mendapat manfaat, finalis mengumpulkan 20 pasukan dari 20 negeri.

Yayasan Amal Dongrun sebagai yayasan bukan awam 5A peringkat negara di bawah kelulusan Kabinet Hal Ehwal Awam, lama berkecimpung dalam bantuan pendidikan belia, pernah menanang Anugerah Amal Tiongkok dua kali, projek merangkumi 31 wilayah negara, 324 daerah, membantu puluhan ribu remaja.

Sejak Piala Dongrun dimulakan pada 2022 dan mula rasmi pada 2023, sudah menarik lebih daripada 1000 pasukan bola sepak kampus, lebih 10,000 pemain dan jurulatih terlibat, lebih 30 pemain peserta masuk ke pasukan belia negara, pasukan sekolah menengah negara dan kem latihan elit siri U.

Finalis Siri Kedua mendarat di Stadium Pekerja Beijing, membolehkan pertandingan belia mempunyai pengaruh melampaui pertandingan kampus tradisional.

Kong Dongmei menyatakan maksud begini di lokasi acara: Bola sepak adalah sukan sedunia, remaja adalah masa depan; Piala Dongrun bukan hanya untuk memilih bakat bola sepak, tetapi juga membentuk watak, menyuburkan jiwa, membantu kanak-kanak berkembang dalam jangka panjang.

Menurut penulis, ayat ini menunjuk nilai sebenar bola sepak kampus.

Puncak piramid bola sepak profesional memang bersinar, tetapi ketebalan tapak piramid menentukan had atas ekosistem bola sepak negara.

Tanpa cukup pertandingan lantai dasar, latihan jurulatih dan jaminan peralatan, bakat sering tidak keluar dari gunung, cinta juga sukar menjadi jalan pertumbuhan berterusan.

Keupayaan saling melengkapi BYD dan Dongrun terletak di sini.

Dongrun mempunyai rangkaian pelaksanaan tempatan yang matang dan pengalaman projek amal, BYD pula boleh membawa sumber korporat, penyebaran jenama, sistem sukarelawan pemilik kereta dan sumber bola sepak luar negara.

Selepas kerjasama kedua-dua pihak, pelaksanaan liga negeri dan finalis Piala Dongrun akan mendapat lebih banyak sokongan, dana insentif pertandingan juga akan diteruskan digunakan untuk pembinaan pasukan sekolah.

Sumbangan peralatan, latihan amal jurulatih lantai dasar dan tindakan sokongan lain, adalah untuk melengkapi kekurangan paling nyata di bola sepak kampus lantai dasar.

Ini juga bukan langkah pertama BYD dalam bidang bola sepak.

Beberapa tahun lalu, susunan bola sepak BYD menunjukkan "logik dua garis" yang jelas:

Luar negara, ia bekerjasama dengan kelab besar seperti Manchester City, Inter Milan, PSG, muncul di kejohanan antarabangsa seperti UEFA Euro, Copa America, "Derbi BYD" sekali menerima perhatian peminat global;

Dalam negara, ia menumpukan perhatian kepada remaja, terutamanya daerah terpencil dan kampus lantai dasar.

Sejak 2024, BYD mengaturkan lebih daripada 200 orang remaja bola sepak pergi ke Jerman, Jepun, Sepanyol, Thailand, Itali, Brazil, Mexico, berinteraksi dengan kelab terkemuka luar negara, dan membawa kanak-kanak masuk ke gelanggang tertinggi Piala Dunia dan UEFA Euro.

Serentak itu, BYD juga mengaturkan sukarelawan pemilik kereta masuk ke Ili, Xinjiang, Guizhou Baoyuan, bagi membawa peralatan, kursus dan teman kepada anak yang cintakan bola sepak.

Remaja bola sepak Ili, Xinjiang pergi Jepun berinteraksi, pasukan wanita bola sepak Guizhou Baoyuan mendapat sokongan kelas amal dan keperluan, semuanya merupakan lanjutan pendekatan ini.

Jika diletakkan dalam koordinat amal korporat, BYD pada 2010 sudah menubuhkan yayasan amal, berkecimpung dalam sokongan pendidikan, bantuan kemiskinan, bantuan bencana.

Pada sambutan 30 tahun, BYD menubuhkan dana amal pendidikan 3 bilion yuan, sudah merangkumi 127 universiti negara, menggalakkan lebih 6000 pelajar.

Menyertai Dongrun kali ini, boleh dilihat sebagai penurunan sistematik dalam amal bola sepak belia: bukan hanya menyokong pemain bakat minoriti, bukan hanya mengejar pendedahan jenama di gelanggang antarabangsa, tetapi seimbang antara peningkatan elit dan penyebaran kampus, masukkan kekuatan korporat ke dalam rutin bola sepak lantai dasar.

Li Yunfei berkata di tempat, perusahaan tidak boleh bermain mewakili anak, tetapi boleh membantu mereka tiba di gelanggang yang lebih besar.

Ayat ini diletakkan pada jenama kereta Tiongkok masa kini, agak bermakna.

Perusahaan kereta Tiongkok sedang mempercepat globalisasi, bola sepak adalah bahasa dunia umum; tetapi jenama yang benar-benar berketebalan, tidak boleh hanya dilihat di gelanggang antarabangsa, juga perlu diingat dalam masyarakat tempatan.

Pegangan tangan dengan kelab besar luar negara adalah ketinggian jenama; mendalam di kampus dalam negara adalah suhu jenama, juga ketebalan tanah.

Tentu saja, penandatanganan hanya permulaan. Amal paling takut angin sekejap, bola sepak kampus lebih perlukan prinsip jangka panjang.

Adakah Piala Dongrun boleh diteruskan, jurulatih lantai dasar boleh dapat latihan stabil, peralatan dan insentif boleh sampai ke pasukan sekolah, ini lebih penting daripada upacara sendiri.

Tetapi sekurang-kurangnya, BYD kali ini tidak hanya menumpukan mata pada papan iklan gelanggang tertinggi, tetapi memilih masuk ke sekolah tinggi daerah dan kampus biasa.

Bagi bola sepak remaja Tiongkok, usaha "membawa mereka ke gelanggang" ini, mungkin lebih bernilai daripada pelancaran yang meriah.

Bagi jenama kereta Tiongkok yang sedang globalisasi, ini juga laluan yang perlu diperhatikan: guna keupayaan perniagaan sokong amal, guna kesabaran amal beri balik pada jenama.

From September 12-13, 2026, exciting news was heard again on the green field: In the Spanish Brava Cup where top youth training teams gather, BYD's strongly supported China Football Youngsters 2018 team, with an undefeated record of 9 wins in 9 matches, claimed the championship throne! This event gathered top youth training echelons such as Barcelona, Atletico Madrid, Espanyol, with a total of 67 strong teams participating, rich in value.

Looking back at the championship path, the young players showed maturity and resilience beyond their years. In the group stage, they advanced like a thunder and bamboo, winning 4 consecutive victories. Entering the knockout stage, the young players exploded in adversity, staging two earth-shattering comebacks. In the semi-finals, they defeated the strong rival Espanyol youth team. In the final, they defeated Messi's Cornellà team 5:4 via penalty shootout, perfectly reaching the summit. Among them, core player George (Han Chengjun) showed stunning performance, scoring 17 goals in 9 matches, claiming both the event MVP and the Golden Boot award, showcasing the brilliance of Eastern youth.

From Thailand's "Asian Youth Championship Cup", to Italy's "Little World Cup", to today's Spanish Brava Cup, BYD has accompanied all the way, witnessing the process of Chinese football young players moving from Asia to the center of the world stage. In the silent moments without applause, BYD chose firm support and belief. Now, this group of spirited young people use one championship after another to break external prejudice, making the Five-Star Red Flag wave in the wind on the international stage.

Last year, BYD supported the young players to fight in the Brava Cup, although regretfully stopping at the quarter-finals, but this year they returned and successfully topped the list. This is the best interpretation of "long-termism". BYD's support for football youth training coincides with its philosophy in the field of car manufacturing R&D. Deepening into power batteries and new energy tracks for more than 20 years, cumulative R&D investment exceeds 270 billion yuan, BYD knows well that whether it is car manufacturing or youth training, there is no short cut. As Li Yunfei, General Manager of BYD Brand and PR Department, said: "Short term is just a bustle, long-term persistence is love." Calm down, accumulate strength to achieve a breakthrough, finally welcome the glory that belongs to you.

For this commitment of long-termism, since 2024, BYD has continued to assist Chinese football youth to "go out", organizing over 200 participants to go to Germany, Japan, Spain, Thailand, Italy, Brazil, etc., to exchange and learn with overseas top clubs. Not for short-term traffic, but only to let children temper and grow on a broader stage.

BYD continues to make efforts overseas, establishing cooperation with football giants such as Man City, Inter Milan, PSG, and appearing at international top events such as the European Championship and Copa America. At the same time, BYD does not forget to feed back these high-quality global football resources to domestic youth training. Early this year, BYD organized China Football Youngsters to travel to Italy to visit Inter Milan club, exchange face-to-face with stars, this event MVP Little George also participated. Under BYD's support, currently 3 young players have successfully signed for La Liga professional echelons (Li Haoyan joined Barcelona echelon, Liu Kaiyuan signed Villarreal echelon, Lu Mengyang signed La Liga echelon).

In the international market, with solid product strength, BYD has become the new energy sales champion in many countries and regions such as Europe, Southeast Asia, South America (including Spain, Italy, Thailand). Now, BYD is with its own "Overseas Champion" momentum, fully escorting Chinese Football Youngsters to expedition the globe. In the future, BYD will continue to join hands with the young players, on the green fields in various parts of the world, marking more championship moments belonging to Chinese football! Supporting youth football is supporting the future of Chinese football.

12 hingga 13 September 2026, berita yang membanggakan sekali lagi terdengar di padang hijau: dalam kejohanan Piala Brava Sepanyol di mana akademi bola sepak elit berkumpul, pasukan Pemain Bola Muda China 2018 yang disokong penuh oleh BYD telah menjadi juara dengan rekod menang semua dalam 9 perlawanan! Kejohanan ini menghimpunkan akademi teratas seperti Barcelona, Atletico Madrid, Espanyol, dengan 67 pasukan kuat menyertai, nilainya sangat tinggi.

Mengulas perjalanan kemenangan, pemain muda menunjukkan kematangan dan ketahanan yang melampaui usia. Dalam peringkat kumpulan, mereka melawan dengan kekuatan penuh, mencapai 4 kemenangan berturut-turut. Memasuki pusingan kalah mati, pemain muda lebih meletup dalam keadaan sukar, dua kali melakukan pusingan kejutan besar. Semasa perlawanan separuh akhir menewaskan lawan kuat Espanyol, perlawanan akhir melalui penalti shoot-out menewaskan Pasukan Cornellà di bawah Messi dengan 5:4, menjadi juara dengan sempurna. Di mana, pemain utama George (Han Chengjun) tampil cemerlang, 9 perlawanan melepaskan 17 gol, memperoleh bersama MVP kejohanan dan Anjur Sepatu Emas, menunjukkan bakat pemuda Timur.

Dari Piala Juara Belia Asia di Thailand, ke Mini Piala Dunia di Itali, hingga ke Piala Brava Sepanyol kini, BYD mengiringi sepanjang jalan, menyaksikan proses pemain muda bola sepak China dari Asia menuju pusat pentas dunia. Dalam momen sunyi tanpa tepukan, BYD memilih sokongan dan keyakinan yang kukuh. Kini, pemuda yang penuh semangat ini menggunakan satu demi satu juara untuk memecah prasangka luaran, menjadikan Bendera Merah China bergelak di angin di pentas antarabangsa.

Tahun lalu, BYD menyokong pemain muda berjuang di Piala Brava walaupun berhenti di peringkat lapan besar, tetapi tahun ini mereka kembali dengan semangat, berjaya menjadi juara. Ini adalah penafsiran terbaik untuk "pendekatan jangka panjang". Sokongan BYD terhadap akedemi bola sepak, sepadan dengan konsepnya dalam bidang pembangunan kenderaan. Dalam sektor bateri daya dan tenaga baharu berfokus selama lebih dua dekad, jumlah pelaburan penyelidikan melebihi 270 bilion yuan, BYD mengetahui dengan jelas, sama ada membina kenderaan atau akademi bola sepak, tiada jalan pintas. Seperti yang dikatakan oleh Pengurus Pengurusan Jenama dan Awam BYD Li Yunfei: "Jangka pendek hanya sesekali, keberanian bertahan jangka panjang adalah cinta." Bersabar, mengumpulkan tenaga untuk letupan, akhirnya akan迎来了 kejayaan milik sendiri.

Untuk janji pendekatan jangka panjang ini, sejak 2024, BYD terus membantu pemain muda bola sepak China "keluar ke luar negara", pada masa yang sama menyokong lebih 200 orang pergi ke Jerman, Jepun, Sepanyol, Thailand, Itali, Brazil dan tempat lain, bertukar pendapat dengan kelab elit luar negara. Bukan untuk populariti jangka pendek, hanya mahu kanak-kanak itu memperkasa pertumbuhan di pentas yang lebih luas.

BYD terus berusaha di pasaran luar negara, membina kerjasama dengan kelab bola sepak elit seperti Manchester City, Inter Milan, PSG, dan memperlihatkan diri di Kejohanan Eropah, Copa America dan kejohanan antarabangsa teratas lain. Pada masa yang sama, BYD jangan lupa memperkaya semula akademi bola sepak domestik dengan sumber bola sepak global yang berkualiti tinggi ini. Awal tahun ini, BYD telah menghantar Pemain Bola Muda China ke Itali, melawat Kelab Inter Milan, berinteraksi secara berhadapan dengan pemain bintang, MVP kejohanan kali ini George Muda juga terlibat. Dengan sokongan BYD, sekarang sudah ada 3 pemain muda berjaya menandatangani pasukan Liga Sepanyol Profesional (Li Haoyan bergabung dengan pasukan Barcelona, Liu Kaiyuan menandatangani pasukan Villarreal, Lu Mengyang menandatangani pasukan Liga Sepanyol).

Dalam pasaran antarabangsa, BYD凭借 kekuatan produk yang kukuh, di Eropah, Asia Tenggara, Amerika Selatan dan banyak negara dan wilayah lain (termasuk Sepanyol, Itali, Thailand) menjadi juara jualan tenaga baharu. Kini, BYD dengan keadaan "juara luar negara" sendiri, dengan sepenuh tenaga menjaga perjalanan jauh Pemain Bola Muda China ke seluruh dunia. Pada masa hadapan, BYD akan terus bekerjasama dengan pemain muda, di padang hijau di seluruh dunia, menandai lebih banyak saat juara yang menjadi milik bola sepak China! Menyokong bola sepak belia, adalah menyokong masa depan bola sepak China.

On September 17, in Beijing, at the scene of the cooperation signing ceremony between BYD and Dongrun Public Welfare Foundation. Li Yunfei, General Manager of BYD's Brand and Public Relations Department, said one sentence: "We cannot play on the field for them, but we can bring them to the field." This sentence summarizes BYD's path in youth football philanthropy — from taking teenagers abroad to see the world, to building their own stadiums for them domestically.

The signing ceremony itself was not complex. BYD will support the Dongrun Cup National Youth High School Football Tournament, deepening the field of campus football. The Dongrun Cup was initiated by the Dongrun Public Welfare Foundation in 2022, officially launched in 2023, covering more than 20 provinces nationwide, cumulatively attracting over 1,000 campus teams and over 10,000 players and coaches to participate. The third tournament in 2026 covered 352 schools, benefiting 4,864 players and coaches, with the finals gathering 20 teams from 20 provinces to compete together.

What deserves attention is the positioning of this tournament. Unlike the spotlight on international fields, the Dongrun Cup leaves the stage for ordinary high school students in county-level high schools such as Xinjiang, Yunnan, Shaanxi, Jiangxi, etc. Dongrun Public Welfare Foundation Chairman Kong Dongmei stated at the ceremony: "The Dongrun Cup not only selects football talents but also shapes character, nourishes the soul, and empowers long-term growth for youth."

This positioning hits a structural shortcoming in China's youth football. For a long time, the domestic youth football tournament system has presented a 'spindle-shaped' structure: professional club tiers and a few elite football schools possess relatively complete competition platforms, while campus teams of most ordinary high schools lack high-level tournament opportunities. Talented county-level youths are often buried due to a lack of display stages. The Dongrun Cup attempts to fill this very blank.

BYD's addition injected corporate strength into this tournament. The Dongrun Public Welfare Foundation is a national 5A-level non-public fundraising foundation under the supervision of the Ministry of Civil Affairs, deeply cultivating rural education for over ten years, covering 31 provinces and 324 counties nationwide, possessing a mature county-level implementation network. Since 2024, BYD has continued to organize football youths to go to Germany, Japan, Spain, Thailand, Italy, Brazil, Mexico, with over 200 person-times exchanging and playing with overseas top clubs. The logic of cooperation between the two parties is clear: the public welfare platform is responsible for county-level implementation, corporate strength is responsible for resource injection.

But what is worth questioning is: why does a car company engage in youth football philanthropy? From a business perspective, the association between football and car brands is not direct. BYD's explanation is 'Long-termism'. As early as 2010, BYD established a charitable foundation; on the 30th anniversary, established a 3 billion yuan education charity fund, covering 127 universities nationwide, inspiring over 6,000 students. Football philanthropy is a branch of its education support system.

The deeper logic might be the parallel execution of brand globalization and local responsibility. BYD cooperates with giants like Manchester City, Inter Milan, Paris Saint-Germain overseas, appearing in international tournaments like the European Championship and Copa America, using football to promote brand globalization. While domestically, by supporting county-level campus tournaments like Dongrun Cup, fulfilling corporate social responsibility while establishing brand recognition among young groups. This is a dual-track strategy of 'global resource linking, local soil deepening'.

However, the core of youth football philanthropy lies not in how much resources the enterprise invests, but in whether a sustainable training mechanism can be formed. The model of Dongrun Cup is worth attention: outside the tournament, simultaneously carrying out equipment donations, grassroots coach philanthropy training, tournament incentive funds are all used for school team construction. This 'Tournament + Equipment + Faculty' integrated empowerment system aims to make up for the infrastructure shortcoming of grassroots football, rather than selecting a few top players.

The revitalization of Chinese football ultimately relies on the thickness of the pyramid base. When ordinary youths in county high schools can also have professional tournaments, qualified coaches, and basic equipment, when 'playing football' is no longer a privilege of the few but an accessible campus lifestyle, the base of the football population can truly expand. This cooperation between Dongrun Cup and BYD may not immediately produce the next Wu Lei, but what it is doing now -- letting more ordinary children have the opportunity to stand on their own stages -- is exactly the soil that Chinese football needs most.

17 September, Beijing, tempat upacara tandatangan kerjasama antara BYD dan Yayasan Amal Dongrun. Pengurus Amalan dan Hubungan Awam BYD, Li Yunfei, berkata: "Kami tidak boleh bermain di atas padang untuk mereka, tetapi kami boleh membawa mereka ke tapak." Kalimat ini merumuskan laluan BYD dalam amal bola sepak belia — dari membawa remaja pergi ke luar negara melihat dunia, hingga membina gelanggang sendiri untuk mereka di dalam negara.

Upacara tandatangan itu sendiri tidak rumit. BYD akan menyokong Kejohanan Bola Sepak Sekolah Menengah Remaja Seluruh Negara Dongrun Cup, dan memperdalam bidang bola sepak sekolah. Dongrun Cup inisiasi oleh Yayasan Amal Dongrun pada tahun 2022, secara rasmi bermula pada tahun 2023, sudah meliputi lebih daripada 20 wilayah seluruh negara, secara kumulatif menarik lebih daripada 1,000 pasukan sekolah, lebih daripada 10,000 pemain dan jurulatih untuk bersaing. Kejohanan ketiga pada tahun 2026 meliputi 352 sekolah, memberi manfaat kepada 4,864 pemain dan jurulatih, perlawanan akhir menghimpunkan 20 pasukan dari 20 wilayah untuk bersaing sama.

Perhatian perlu diberikan kepada kedudukan kejohanan ini. Berbeza dengan lampu sorot arena antarabangsa, Dongrun Cup meninggalkan panggung untuk pelajar sekolah menengah biasa di kawasan county seperti Xinjiang, Yunnan, Shaanxi, Jiangxi, dan lain-lain. Pengerusi Yayasan Amal Dongrun, Kong Dongmei, menyatakan dalam upacara itu: "Dongrun Cup bukan sahaja memilih bakat bola sepak, malah membentuk personaliti, memupuk jiwa, dan memberdayakan pertumbuhan jangka panjang belia."

Kedudukan ini menyentuh satu kelemahan struktur dalam bola sepak belia China. Dalam jangka masa panjang, sistem acara bola sepak belia negara menunjukkan pola "dua hujung tajam": pasukan klaster kelab profesional dan beberapa sekolah bola sepak elit mempunyai platform pertandingan yang relatif lengkap, sementara pasukan sekolah sekolah menengah biasa kekurangan peluang acara tahap tinggi. Remaja berbakat di kawasan county, sering ditimbus kerana kekurangan panggung pameran. Apa yang cuba diisi oleh Dongrun Cup, adalah ruang kosong ini.

Keperluan masuknya BYD menyuntik kekuatan korporat dalam acara ini. Yayasan Amal Dongrun adalah yayasan bukan awam peringkat 5A dikendalikan oleh Kementerian Hal Ehwal Awam, memperdalam pendidikan luar bandar selama lebih 10 tahun, meliputi 31 wilayah 324 wilayah seluruh negara, mempunyai rangkaian pelaksanaan kawasan county yang matang. BYD dari tahun 2024 sehingga ini berterusan mengatur remaja bola sepak ke Jerman, Jepun, Sepanyol, Thailand, Itali, Brazil, Mexico, lebih daripada 200 kali dengan kelab teratas luar negara bertukar pendapat. Logik kerjasama kedua belah pihak jelas: platform amal bertanggungjawab pelaksanaan kawasan county, kekuatan syarikat bertanggungjawab suntikan sumber.

Tetapi yang bernilai ditanya ialah: mengapa sebuah syarikat automotif melakukan amal bola sepak belia? Dari sudut komersial, hubungan antara bola sepak dan jenama automotif tidak langsung. Penjelasan BYD ialah "pandangan jangka panjang". Pada tahun 2010 lagi, BYD telah menubuhkan yayasan amal; pada ketika ulang tahun ke-30, menubuhkan dana pendidikan amal 3 bilion yuan, sudah meliputi 127 universiti seluruh negara, mengilhamkan lebih daripada 6,000 pelajar. Amal bola sepak adalah salah satu cabang sistem sokongan pendidikannya.

Logik yang lebih mendalam mungkin adalah paralel dua hala globalisasi jenama dan tanggungjawab tempatan. BYD di luar negara bekerjasama dengan Manchester City, Inter Milan, Paris Saint-Germain dan kelab besar lain, muncul di Piala Eropah, Copa America dan acara antarabangsa lain, menggunakan bola sepak untuk memajukan globalisasi jenama. Sementara itu di dalam negara, melalui menyokong acara sekolah kawasan county seperti Dongrun Cup, memenuhi tanggungjawab sosial syarikat, dan membina pengiktirafan jenama dalam kumpulan muda. Ini adalah strategi dua hala "menghubungkan sumber global, memperdalam tanah tempatan".

Walau bagaimanapun, teras amal bola sepak belia bukan mengenai berapa banyak sumber syarikat melabur, tetapi sama ada ia boleh membentuk mekanisme pembangunan yang mampan. Model Dongrun Cup perlu diberi perhatian: di luar acara, serentak menjalankan sumbangan peralatan, latihan amal jurulatih asas, dana insentif acara digunakan sepenuhnya untuk pembinaan pasukan sekolah. Sistem pemberdayaan "tiga dalam satu" acara + peralatan + tenaga pengajar ini, merujuk kepada melengkapi kekurangan infrastruktur bola sepak asas, bukan memilih pemain cemerlang yang sedikit.

Pembangunan semula bola sepak China, pada akhirnya bergantung kepada ketebalan asas piramid. Apabila remaja biasa sekolah menengah kawasan county juga mempunyai acara profesional, jurulatih yang layak dan peralatan asas, apabila "bermain bola" bukan lagi hak istimewa segelintir orang tetapi gaya hidup sekolah yang dapat diakses, asas populasi bola sepak benar-benar dapat diperluaskan. Kerjasama Dongrun Cup dan BYD ini, mungkin tidak akan segera memunculkan Wu Lei seterusnya, tetapi perkara yang sedang dilakukan — membiarkan lebih banyak anak biasa mempunyai peluang berdiri di gelanggang sendiri — adalah lapisan tanah yang paling diperlukan bola sepak China.

Facing age-grade teams from European clubs like Barcelona, Atletico Madrid, and Espanyol, how far can a Chinese team with an average age of only 8 years go?

The answer given by the Chinese Football Youths 2018 team is winning all nine matches and taking the championship.

On September 12th to 13th, at the Spanish Brava Cup venue, the Chinese Football Youths broke through from 67 participating teams. Four consecutive wins in the group stage were just an appetizer; once the knockout stage began, the real challenges were just starting. In the semi-final against the Espanyol age-grade team, the young players completed a comeback while trailing by two goals; in the final against Messi's Cornellà age-grade team, the match was tied 2:2 after regular time, eventually securing the victory through a penalty shootout 5:4.

When the children held the trophy and celebrated with the national flag, the moment that Chinese football youths shone on the world stage had the most concrete imagery. The core player of the team, Han Chengjun, also known as "Little George", scored 17 goals in 9 matches and also won the tournament MVP and Golden Boot. Of course, this achievement is eye-catching, but what is more exciting than the goal numbers is the resilience of this team in adversity. Dare to push forward when behind, dare to handle key balls, dare to stand on the penalty spot for a penalty shootout victory, these match qualities are more precious than a single win or loss.

One year ago, at the same tournament, the Chinese Football Youths stopped at the quarter-finals; a year later, they stood on the highest podium. The change did not happen suddenly.

Since 2024, BYD has continuously supported football youths to go to Germany, Japan, Spain, Thailand, Italy, Brazil, etc. for exchange matches, totaling over 200 participations. Go to play against more mature youth training systems, experience high-intensity schedules, and also recognize gaps through wins and losses time and again.

From winning the Asian youth tournament in Thailand, to lifting the cup in Italy, to this time winning all nine matches in Spain, the overseas journey of the Chinese Football Youths is beginning to show a clearer growth trajectory. Players such as Li Haoyan, Liu Kaiyuan, and Lv Mengyang have already signed with Spanish professional club age-grade teams, which also indicates that these cross-border exchanges are leaving longer-term value.

Building cars requires long-term R&D, and youth training has no quick answer. BYD supports these children; the significance is not only in accompanying them to win so many trophies, but more importantly in still willing to provide opportunities to go out and compete when results have not yet appeared and attention has not yet arrived.

This Brava Cup belongs to the little players who dare to fight and strive, and also to every training session that persisted even when no one cheered. The future of Chinese football is far away, but these children have already taken a step forward.