June 12, inside the BAIC Zhuzhou Super Factory, the 150,000th BJ30 Traveler officially went off the line, simultaneously launching the Highlight Edition and a 30,000 yuan Super Trade-in Policy. As the model in China's light off-road SUV category to fastest achieve 150,000 unit sales, the growth rate of the BJ30 Traveler is not only a market victory for a single product, but also reflects the industry turning point of the light off-road sector penetrating from niche circles to mass consumption.

In the past two years, the Chinese off-road vehicle market has experienced structural expansion. Industry data shows that in 2025, the overall sales of off-road vehicles in China exceeded 1.3 million units, with a year-on-year increase of over 25%. Among them, light off-road models occupied nearly 70% of the market share, thanks to their affordable pricing and multi-scenario adaptability, becoming the core engine pulling category growth. The popularity of box-shaped designs and the penetration of outdoor lifestyles have turned the slogan "capable of both city and wild" into a real demand for mass purchasing.

Against this backdrop, the rapid volume increase of the BJ30 Traveler has a clear market logic: it precisely positioned the blank space for 100,000 yuan class family users. Previously, the light off-road market showed polarization: hardcore off-road pricing was relatively high and usage costs were expensive, while ordinary city SUVs lacked crossability and styling was similar. The BJ30 Traveler, with "Super Off-road, Super Large, Super Fuel-Efficient" as core tags, combined hybrid 4WD, seven-seat space, and affordable pricing, exactly hitting the composite needs of family users for "daily commute fuel-saving and weekend trips capable of rugged use".

The choice of technical path is the underlying support for this model to break through. Beijing Off-Road first landed its self-developed 3-Motor 4WD 6-Mode HEV hybrid architecture on the BJ30 Traveler, making it the first HEV hybrid model in the Chinese box-shaped SUV category. This architecture consists of a 41% thermal efficiency hybrid dedicated engine and front-rear dual drive motors, coupled with 30-millisecond response intelligent 4WD and six driving modes, balancing power output and fuel economy.

From an industry perspective, the popularization of the HEV route in the light off-road field has its unique market value. Unlike plug-in hybrids relying on charging infrastructure, the characteristics of HEV models to "refuel and go" and "no range anxiety" are more adaptable to Tier 3-4 cities and long-distance crossing scenarios, and also lowered the user's entry threshold. Real-world tests by auto bloggers from five countries such as South Africa and Indonesia showed that the BJ30 Traveler's fuel consumption per 100km did not exceed 5 liters under different road conditions, and the range per tank exceeded 1,000 kilometers. This "no recharging pressure" characteristic is one of the key factors for its rapid opening of the global market.

Space practicality constitutes another competitiveness of the product. With a 2,820mm wheelbase, three-row seven-seat layout, 1,496 liters trunk capacity, and 1.92m large bed space formed by fully folding the rear row flat, the vehicle jumped out of the single attribute of "off-road toy", becoming a multi-functional carrier that balances family travel and camping/living. 38 storage spaces and an extra-wide third-row design throughout the car also reflect detailed considerations for family users.

The most industry-significant move of this launch event was the 150,000 km real vehicle teardown with live coverage by CCTV Finance. In the automotive industry, public teardown of long-distance test vehicles is not uncommon, but tearing down a 150,000 km model in real-world usage status facing the whole network is essentially returning quality judgment power to the market. The teardown results showed that the vehicle engine had less carbon buildup, the transmission had no leakage, the battery pack had no bulging or degradation, and the chassis parts had no rust or oil seepage, with the overall condition close to that of a new car.

Behind this public teardown is the support of the Zhuzhou Super Factory's smart manufacturing system. Hundreds of robots in the welding workshop achieve 100% automation, and sealant dispensing precision is controlled at hairline grade; the stamping workshop's 5,000-ton class equipment forms the body panels at once; the painting workshop adopts fully automatic water-based paint process, reducing harmful volatiles by over 60%. The setting of all-process quality control checkpoints constitutes the manufacturing foundation of product durability. For 100,000 yuan class models, this level of manufacturing precision and quality control standards is raising the quality benchmark line of the entire niche market.

The Highlight Edition models launched alongside the 150,000 unit off-line reflects Beijing Off-Road's depth layout on niche needs. The new models, on the basis of the original products, upgraded in three dimensions of aesthetics, performance, and experience: the exterior added exclusive trendy modification kits and star ring wheels, the interior adopted a new orange color scheme and metal trim plates; at the power level, a long-life AGM battery was installed, and rear motor power was increased from 55 kW to 70 kW; at the configuration level, features such as ventilated and heated seats, heated steering wheel, auto window closing, and rhythmic ambient lighting were added, further covering the preferences of different age groups.

The downward trend of the pricing system continues the "Off-road Democratization" product logic. After the full lineup 30,000 yuan Super Trade-in Policy was implemented, the entry-level model Super Trade-in price started from 69,900 yuan, and the Highlight Edition started from 82,900 yuan, pulling the hybrid light off-road purchase threshold to the mainstream family sedan range. The essence of this pricing strategy is to spread costs through scale effect, allowing more ordinary families to contact light off-road lifestyles, rather than defining it as a niche luxury product.

Standing at the node of 150,000 units, Beijing Off-Road's product matrix thinking is also becoming clearer: BJ30 Traveler focuses on the mass market for volume sales, undertaking the function of popularizing light off-road life; BJ40 Extended-Range Long-Range version targets advanced users, focusing on extreme scenarios and long-range experience. The high-low combination product layout not only covers consumer groups with different budgets, but also continues the brand's 60-year accumulation of off-road technology.

From the industry dimension, the BJ30 Traveler's 150,000 units is a microcosm of the light off-road market entering the second half. When box-shaped designs become the industry standard, and hybrid technology is rapidly popularized, simple appearance copying and price wars are difficult to build long-term competitiveness. The competition in the future track will eventually return to the comprehensive competition of technical maturity, quality durability, and scenario adaptability.

150,000 units is not the end, but the starting point of a new round of competition. With more mainstream brands adding investment to the light off-road track, the market will welcome more sufficient product iteration and technology evolution. The path of "Technology Inclusiveness + Quality Transparency + Mass Pricing" taken by BJ30 Traveler also provides a referable development paradigm for the industry — the popularization of off-road culture has never been realized by raising thresholds, but by allowing every passion to find an accessible carrier.

On June 12, the BJ30 Traveler will officially welcome the 150,000th unit rolling off the line, becoming the fastest Chinese light off-road SUV model to reach 150,000 units. At this milestone moment, the all-new annual edition — BJ30 Traveler Highlight Edition was launched simultaneously, positioned as a light off-road SUV, with comprehensive leaps in design, performance, and experience, super trade-in price starting at 82,900 Yuan.

The BJ30 Traveler Highlight Edition adopts a classic boxy styling, featuring a unique five-arch star ring through-light group, plus a full set of trendy electronic modification kits, exclusive star ring wheels, front and rear color-matched sport bumpers, as well as brand new orange interior and metal texture trim panels, making both interior and exterior designs more personalized.

Additionally, the BJ30 Traveler Highlight Edition is equipped with a high-performance, long-life dedicated AGM battery, and is powered by Porsche-sourced turbocharging technology, with a charging efficiency of 99%. Furthermore, the rear motor power increased from 55 kW to 70 kW, making power response faster.

For other configurations, the BJ30 Traveler Highlight Edition is equipped with seat heating, ventilation, heated steering wheel, 64-color ambient lighting, etc., and the system can sense raindrops to automatically close the windows.

Of course, the BJ30 Traveler Highlight Edition continues the BJ30 Traveler's characteristics of "Super Off-Road, Super Spacious, Super Economical". Among them, the BJ30 Traveler was the first to apply the "Triple Engine 4WD 6-Mode HEV Hybrid Architecture", becoming the first HEV hybrid model in the Chinese boxy SUV category. With central locking, four-wheel electronic limited slip, and Intelligent Electric ATS All-Terrain Control System, it easily handles scenarios such as mud and sand.

Additionally, the BJ30 Traveler adopts a 3-row 7-seat layout, boasting a 2,820mm ultra-long wheelbase, a 66% ultra-high space utilization rate, and a 1,496L super large trunk. The rear seats fold completely flat to instantly become a 1.92m large bed.

Regarding fuel consumption, recently, five car bloggers from South Africa, Indonesia, UAE, Poland, and Mexico conducted actual tests on the fuel consumption of domestic SUVs. The BJ30 Traveler achieved results not exceeding 5 liters per 100 km in every country, with a range of over 1,000 km per tank.

In summary, it is not surprising that the BJ30 Traveler achieved 150,000 units, backed by strong product strength. It can take you to the mountains and fields and let you enjoy life comfortably. The released BJ30 Traveler Highlight Edition, with improvements in design, performance, and experience, will further promote family sales growth. (Article by D)

June 12, "150,000 Loves, High-Light Arriving" BJ30 Traveler 150,000-Unit Milestone and High-Light Edition Launch Press Conference was held at the BAIC Zhuzhou Super Factory. To further advance off-road equality and allow more families to enjoy light off-road life, the BJ30 Traveler series has launched a 30,000 yuan trade-in policy, with a super trade-in price starting from 69,900 yuan. The all-new annual version, BJ30 Traveler High-Light Edition, is now on the market, positioned as a light off-road SUV, with looks, performance, and experience seeing a comprehensive leap, with a super trade-in price starting from 82,900 yuan. Under CCTV lenses, Beijing Off-road also live-streamed the teardown of a BJ30 Traveler that had driven 150,000 kilometers, witnessing the vehicle's reliable quality across the web.

Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated: "BJ30 Traveler has become the fastest model in China's light off-road SUV segment to reach 150,000 units. 150,000 units of BJ30 Traveler carry the trust of the market, industry, and global users. This is not only a breakthrough in speed, but also 150,000 firm choices and 150,000 units of user-earned quality monuments. It is the answer sheet China's HEV technology gives to the world, and more so a powerful declaration of Chinese manufacturing!"

150,000 Global User Recognition, Building the BJ30 Traveler High-Light Moment

As the fastest model in China's light off-road SUV segment to reach 150,000 units, BJ30 Traveler relies on Beijing Off-road's more than 60 years of professional accumulation, with hard-core strength of super off-road, super large, and super saving, to let the world see China.

"Super off-road" is the confidence to set off. Beijing Off-road has created the industry-leading "Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture", and applied it to BJ30 Traveler first, becoming the first HEV hybrid model in the Chinese box-style SUV category. Three-Engine Power refers to one 41% thermal efficiency hybrid dedicated engine, front drive motor, and rear drive motor, specializing in long-distance energy saving, real-time recharging, and instant explosion respectively; Intelligent Four-Wheel Drive response speed reaches 30 milliseconds, and can explode peak torque in 0.5 seconds. Six Modes can automatically select the optimal working method, with power always in the best state. Coupled with central differential lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, easily cope with mud, sand, and other scenarios.

"Super large" is the calmness of travel. BJ30 Traveler three-row seven-seat layout, with 2,820 mm extra-long wheelbase, 66% super high occupancy rate, and 1,496-liter super large trunk, rear row flat folding instantly becomes a 1.92-meter large bed. B-segment box-style super wide third-row space allows 1.8-meter adults to sit comfortably. 38 storage spaces in the whole car, where personal items all have exclusive positions. Family travel freedom, no one settles for less.

"Super saving" is long-term companionship. BJ30 Traveler realized save money, save time, worry-free. Recently, automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico, tested domestic SUV fuel consumption, BJ30 Traveler ran results not exceeding 5 liters per 100 km in every country, one tank range over 1,000 km. No need to find charging piles, refueling and go, saving dozens of hours of energy replenishment time annually. At the same time, first owners enjoy lifetime vehicle warranty, no high-voltage battery pack safety hazards, convenient maintenance and sufficient parts, making every departure worry-free.

BJ30 Traveler is both a box-style that can take you to the mountains, and a city commuter SUV that lets you enjoy life comfortably. Light off-road SUVs are all the same, BJ30 Traveler stands out from the crowd!

BJ30 Traveler High-Light Edition Launches, Welcoming Three High-Light Moments of Looks, Performance, and Experience

At the time of the 150,000th unit off-line, Beijing Off-road launched a new version -- BJ30 Traveler High-Light Edition, on the basis of "Super Off-road, Super Large, Super Saving", achieving comprehensive leaps in looks, performance, and experience.

High-Light Looks, tailored for different life stages. BJ30 Traveler High-Light Edition adopts classic box-style shape, hard-core atmosphere and refined lines perfectly blend, exclusive Five-Quies Star Ring through light group, eye-catching and handsome; full set of electric sense trendy modification kit, exclusive Star Ring wheels, front and rear same color sport bumpers, fully showing love and freedom; new orange interior and metal texture trim plates outline layers and quality, highlighting warm foundation. Users of all ages can find love and meet high-light moments on this car.

High-Light Performance, getting both power and fuel economy. BJ30 Traveler High-Light Edition replaces with high-performance, long-life dedicated AGM battery, cycle life reaches 3 times of ordinary batteries; equipped with Porsche-same turbocharger technology, whole vehicle charging efficiency reaches 99%; rear motor power increased from 55 kW to 70 kW, ramp merging, intersection start, emergency avoidance, can obtain timely response, giving you confidence to stick to road rights.

High-Light Experience, creating a mobile comfortable living room. Compared to ordinary SUVs, BJ30 Traveler body is higher, vision is more open, also has seat heating, ventilation, steering wheel heating and other functions, intimate and comfortable. System can sense raindrops, automatically close windows. 64-color ambient light can vibrate with music rhythm, giving you a space to enjoy soothing emotions.

BJ30 Traveler High-Light Edition lets you have both off-road life and city commuting, with the calmness of one car, holding two sides of life, making every ordinary day a high-light moment.

Web First Teardown of 150,000-Kilometer BJ30 Traveler, CCTV Authenticates Real Quality

To thank 150,000 car owners for their companionship and love, Beijing Off-road launched "30,000 Super Trade-in Policy", trade-in users and new purchase users can enjoy. On top of the 30,000 yuan Super Trade-in Policy, Beijing Off-road also brings five exclusive benefits, limited-time ordering can enjoy:

First Benefit, Warranty Gift: Gift value 6,000 yuan vehicle lifetime warranty (limit first owner non-operating car);

Second Benefit, Finance Gift: 0 down payment and other financial products selectable;

Third Benefit, Referral Gift: Old customer referral sales, reward up to 800 yuan JD Card;

Fourth Benefit, Upgrade Gift: Full series lifetime OTA free upgrade;

Fifth Benefit, Traffic Gift: Basic traffic lifetime free, entertainment traffic 2 years free and unlimited.

At the time of the World Cup opening, BJ30 Traveler High-Light Edition also limited-time starts "Passionate World Cup, High-Light Win Big Prize" activity: Purchase car at any authorized store nationwide, can obtain prediction qualification, accurately predict World Cup champion and final score, enjoy another 50,000 yuan purchase subsidy.

Real strength is not afraid of strict scrutiny. At the press conference site, Beijing Off-road partnered with CCTV Finance to tear down and live-stream a BJ30 Traveler that had driven 150,000 kilometers, showing durability quality with real vehicle condition. At the same time, lenses deeply visited BAIC Zhuzhou Super Factory, witnessing how Chinese manufacturing defends every car's excellent quality control from the source.

150,000 kilometers is equivalent to nearly ten years of usage mileage for an ordinary family, BJ30 Traveler after teardown: Engine turbo is clean, carbon deposits very few, power output still sufficient, transmission case intact not leaking oil, internal gears also no wear pits, power system status excellent; Battery pack no bulging, leaking liquid, internal degradation decay situation, long-term use no worry battery aging failure; Subframe, suspension arms no rust, leaking oil problem, whole chassis flatness, neatness and new car difference very small, passive safety protection always online. This live stream proves with lenses, BJ30 Traveler materials solid, craft reliable, durability outstanding, can bring users lower repair costs, longer car replacement cycle, and sense of safety for every departure.

Beijing Off-road also partnered with CCTV Finance to deeply visit BAIC Zhuzhou Super Factory, from manufacturing source to reveal the logic behind BJ30 Traveler exquisite quality. In the welding workshop, hundreds of robots coordinate work, 100% automation, glue application error not exceeding a hair's width, guaranteeing car body skeleton is more solid, anti-collision, anti-deformation ability stronger, walking bad roads no noise, collision time safer; In the stamping workshop, more than five thousand tons huge stamping equipment once press molding car body panels, guaranteeing car body uniform neat, lines smooth, good looking high looks appearance source from high precision stamping base; In the spraying workshop, dozens of robots automatic spray, matching environmental water-based paint, harmful pungent volatile substances reduce by more than 60%, new car no odor, elderly children riding more assured, paint surface also more sun-resistant, more corrosion-resistant. At the same time, every process has quality control check gate, guaranteeing every off-line BJ30 Traveler all quality standards met, letting users buy assured, drive solid.

150,000 Loves, High-Light Arriving. As off-road family, Beijing Off-road with multi-product matrix accurate layout, dedicated to letting users with different needs all find the most fitting travel partner. BJ30 Traveler High-Light Edition with extreme product power and sincere price, letting every love not be let down, letting every departure shine brightly; BJ40 Extended-Range Long-Range Version then with "City-Off-road Extreme Safety" hard-core strength, accompany users to rush to wider world. In future, Beijing Off-road will continue to stand shoulder-to-shoulder with car owners, rush to next journey mountains lakes sea, jointly go to every high-light moment.

The current SUV market is undergoing a profound consumption transformation. The previous binary division of "city commute SUV" and "hardcore off-road SUV" is completely broken, the light off-road track, with its advantages of diverse scenarios, outstanding cost-performance ratio, and suitability for home use, has become the fastest-growing blue ocean niche market in the auto industry. Users are no longer satisfied with mass-produced city commuting models; they want both fuel-saving comfort for city commuting and the confidence to rush into the mountains on weekends. The era of light off-road equality has fully arrived.

Under this industry trend, whoever can break the impossible triangle of performance, fuel consumption, and price can seize market discourse. On June 12, the BJ30 Traveler 150,000 Units Production Roll-off And High Light Edition Launch Event grandly launched at the BAIC Zhuzhou Super Factory. As China's light off-road SUV fastest to break 150,000 unit sales hit model, BJ30 Traveler again broke the industry speed record. The all-new High Light Edition officially launched, with a Super Trade-in Price starting from 82,900 yuan. Simultaneously, the entire series unlocked a 30,000 yuan large trade-in policy, with entry-level Super Trade-in Price as low as 69,900 yuan. With the sincerity of breaking the industry bottom price and hard-core quality proven by CCTV disassembly field tests, it redefines the value ceiling of the 70,000-100,000 yuan level light off-road market, truly realizing "Full Public Off-road Equality".

Industry Deep Review: From Styling Arms Race to Technical Arms Race, Light Off-road Enters Quality Inclusive Era

In the past two years, the domestic light off-road market has continued to explode. In 2025, the overall market share of off-road SUVs has reached 9%. Among them, light off-road models, with their affordable positioning and multi-scenario adaptability, have secured nearly 70% of the off-road niche market share, becoming the core track for autonomous brands to break through. However, while the track expands rapidly, industry chaos also appears: most models stop at the "accumulation of box-style styling" superficial arms race. Either fuel consumption is high and commuting costs are high, or 4WD performance is reduced and only off-road appearance is hollow, or quality control is concerning and long-term failure rate is high. It is difficult to balance home usability and off-road performance.

Consumer demands have already iterated, users no longer pay for "appearance gimmicks", but pursue real performance, low energy consumption, high durability, and all-scenario hard-core product power. In this industry context, Beijing Off-road, relying on over 60 years of professional off-road accumulation, stepped out of homogeneous competition and broke industry barriers with technology inclusion. The 150,000 units sales milestone of BJ30 Traveler is by no means simply market data, but 150,000 users voting with real money, the highest recognition of "Chinese Intelligence Light Off-road" quality, also proving that high durability, low energy consumption, and all-scenario light off-road are the market's true mainstream demand.

150,000 Users Build Quality Monument: Three Hard-core Strengths Break Light Off-road Fixed Shortcomings

Behind the 150,000 units sales, is BJ30 Traveler's absolute support of three core strengths of "Ultra-Wild, Ultra-Spacious, Ultra-Fuel-Efficient", completely solving the industry pain points of traditional off-road SUVs being fuel-hungry, small space, and weak passability, realizing the dual balance of city commuting and mountain off-road.

Ultra-Wild Performance, Ordinary People Can Also Have Professional 4WD. Unlike pseudo 4WD and on-demand 4WD of most models at the same level, BJ30 Traveler is equipped with industry-leading Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture. As China's first HEV hybrid box-style SUV, hardware configuration is fully maximized. 41% high thermal efficiency hybrid dedicated engine, front and rear dual drive motor collaborative power, balancing long-distance energy saving and instant power explosion; 30-millisecond extreme speed response intelligent 4WD, 0.5 seconds to explode peak torque, combined with center energy lock, four-wheel electronic limited slip and intelligent electric ATS all-terrain control system, easy to conquer complex road conditions such as mud, sand, steep slopes, off-road confidence far beyond the same level.

Ultra-Spacious Space, Seven-Seat Layout Unlocks Family Travel Freedom. Relying on 2,820mm ultra-long wheelbase and 66% ultra-high usable space rate, the new car creates class-leading 3-row 7-seat space. 1.8-meter adults still sit comfortably in the third row. 1,496L ultra-large trunk combined with fully flat fold 1.92-meter large bed, plus 38 refined storage spaces throughout the car, perfectly adapting to family outings, long-distance self-drive, outdoor camping and other all-scenario needs, thoroughly saying goodbye to the cramped feeling of compact SUVs, allowing every passenger to travel comfortably.

Ultra-Fuel-Efficient Energy Consumption, Global Field Test Certification Fuel-saving Benchmark. Fuel consumption is the core pain point of home users. BJ30 Traveler, with mature hybrid technology, achieves global class-leading energy-saving performance. South Africa, Indonesia, UAE, Poland, Mexico five countries auto bloggers joint field tests, new car fuel consumption per 100 km stabilized under 5L, one tank of gas range over 1,000 km, thoroughly saying goodbye to range anxiety and charging hassle, fill up and go, save time and worry. At the same time, first owner enjoys whole vehicle lifetime warranty, no high-voltage battery pack safety hazards, lower maintenance cost, long-term car use cost-performance maximized.

High Light Edition Newly Launched! Appearance, Performance, Experience Triple Leap, Completing All Shortcomings

Relying on 150,000 user reputation accumulation, Beijing Off-road precisely insight user upgrade needs, officially launched BJ30 Traveler High Light Edition. On the basis of original hard-core product power, realizing appearance, performance, experience full-orientation advance, creating no-shortcoming national light off-road SUV, Super Trade-in Price only starting from 82,900 yuan.

Appearance High Light: Box-style Tough Temperament, Balancing Exquisite Trend. The new car continues the classic tough box-style造型，combined with exclusive Five-Part Star Ring Through Lighting Group, identifiability maximized. Exclusive electrified trendy modification kit, Star Ring Wheels, color-matched sport bumper added, sportiness and ease fully present; New orange interior combined with metal texture trim plate, texture fully upgraded, meeting young people's personality aesthetics, also fitting family users' steady taste, appealing to all age groups' aesthetics.

Performance High Light: Hardware Fully Upgraded, Power Response More Rapid. Targeting user high-speed overtaking, intersection starting, emergency evasion scenario needs, High Light Edition completed core hardware upgrade. Replaced triple lifespan high-performance AGM dedicated battery, durability greatly improved; Equipped with Porsche same model turbocharging technology, charging efficiency as high as 99%; Rear motor power from 55kW to 70kW, power output more sufficient, response more timely, daily commute smooth and fuel-saving, high-speed overtaking confidence sufficient.

Experience High Light: Creating Mobile Comfortable Living Room, Home Experience Maximized. New car relying on high body design bringing open vision, equipped with seat heating, ventilation, steering wheel heating all-comfort configuration, comfortable travel in all seasons. Equipped with smart sensor auto window close, 64-color dynamic ambient lighting and other detail configurations, balancing practicality and sense of ritual, can bear love for mountains and seas, can also meet daily commute exquisite comfort.

CCTV Authoritative Disassembly Field Test! 150,000 km Real Car Verifies Chinese Intelligence Hard-core Strength

True quality, fear no strict disassembly inspection. To intuitively show vehicle durability quality, this launch party partnered with CCTV Finance, on a 150,000 km driven BJ30 Traveler carried out online live streaming disassembly. 150,000 km, equivalent to ordinary family nearly ten years of car usage mileage, is the best standard for testing vehicle long-term quality.

Disassembly results surprised the whole network: Engine turbo carbon deposit extremely low, power output still in peak state; Transmission no oil leak, gears no wear, working conditions stable and excellent; Battery pack no bulging, liquid leak, degradation problems, no aging fault hazards; Subframe, suspension arms no rust, oil seepage situation, chassis regularity, flatness nearly new car. The whole field disassembly live streaming, with the most real car condition proving, BJ30 Traveler materials solid, craftsmanship reliable, durability outstanding, long-term car use safe and worry-free, maintenance cost extremely low.

At the same time lenses went deep into BAIC Zhuzhou Super Factory, revealing hard-core support behind quality. Fully automated robot welding, hair-thin precision gluing, 5,000-ton giant equipment integrated stamping forming, fully automated environmental protection painting, multiple high precision processes building car body quality, layer by layer strict quality control check, guaranteeing excellent quality of every vehicle rolling off production line from source, interpreting Chinese Intelligence's hard-core strength.

Annual Heavy Benefits Maximization! 30,000 Trade-in Subsidy + Five-fold Favors, Entry Threshold Historically Low

To return 150,000 users' trust and love, Beijing Off-road launched the most sincere policy in history, going all out to promote off-road equality, making ordinary families can also easily own professional light off-road SUVs.

All series models heavy unlock 30,000 yuan Super Trade-in Policy, trade-in, new purchase users can enjoy, entry-level Super Trade-in Price as low as 69,900 yuan, created a new low for price in its class. On this basis, limited time stacking five-fold exclusive favors:

1、Warranty Favor: Gift value 6,000 yuan whole vehicle lifetime warranty (First non-commercial owner);

2、Financial Favor: 0 down payment and other diverse financial plans, reducing car purchase pressure;

3、Friend Referral Favor: Old customer referral sales, up to get 800 yuan JD Card;

4、Upgrade Favor: All series lifetime OTA free upgrade, often used often new;

5、Data Traffic Favor: Basic data traffic lifetime free, 2 years unlimited entertainment data traffic.

Not only that, coinciding with World Cup event node, brand limited time launch "Passionate World Cup, High Light Win Big Prizes" activity, visit store car purchase can participate event betting, accurately hit champion and final score, can stack enjoy 50,000 yuan purchase subsidy, benefits intensity maximized.

In Conclusion: With Inclusive Power, Opening Full Public Light Off-road New Era

From 150,000 units sales rapidly landing, to High Light Edition model heavy iteration, to breaking bottom price car purchase policy, Beijing BJ30 Traveler always taking user needs as core, breaking high-end off-road price barriers, homogeneous product involution dilemma. Over 60 years off-road technology accumulation, CCTV authoritative quality verification, global field test fuel-saving strength, ultra-large space all-scenario, making this car achieve "city and wild capable, fuel-saving durable, people-friendly inclusive".

In the industry tide of New Energy and Lightweight Off-road, Beijing Off-road with technology inclusion, quality persistence, sincere pricing, redefines 100,000 yuan level light off-road SUV value standard. In the future, BJ30 Traveler will continue to accompany tens of millions of families, unlocking city commute comfort and mountain rush freedom, letting every love has place to settle, letting every trip be High Light Moment.

On June 12, the "150,000 Loves, Highlight Arrives" BJ30 Traveler 150,000 Units Production Milestone & Highlight Edition Launch Conference was successfully held at the BAIC Zhuzhou Super Factory. As the benchmark model for Chinese light off-road SUVs achieving 150,000 units in sales the fastest, BJ30 Traveler, relying on long-term market reputation and globally tested quality, refreshed the subdivision market record again.

This event not only witnessed the brand's 150,000 units production milestone, but also officially launched the annual new model — BJ30 Traveler Highlight Edition. BJ30 Traveler series introduces a 30,000 yuan trade-in policy, super trade-in price starting from 69,900 yuan. Annual new model BJ30 Traveler Highlight Edition launched, positioned as light off-road SUV, appearance, performance, experience three dimensions fully upgraded, super trade-in price starting from 82,900 yuan.

(Vice President of BAIC Group, Chairman of Beijing Off-road Zhang Guofu)

Relying on Beijing Off-road's over 60 years of professional off-road technology accumulation, BJ30 Traveler has always established itself in the market with three core hard-core strengths of "Super Off-road, Super Spacious, Super Fuel-Efficient", leading the subdivision track for a long time, winning multiple heavy honors such as continuous 24 months of domestic HEV hybrid SUV sales No. 1, 100,000-150,000 domestic compact SUV depreciation rate No. 1, and also won international awards such as Best Hybrid SUV in the Arab region and Argentina's Annual Best Imported SUV, product strength obtained domestic and foreign market dual certification. This Highlight Edition refreshed launch, accurately fits user real vehicle use needs, makes up for product detail experience, reshapes 100,000 level light off-road SUV value new standard.

CCTV Authority Certification! 150,000 km Real Vehicle Disassembly, Witnessing Hardcore Durability Quality

Real quality can withstand the dual test of time and lenses. The biggest highlight of this launch conference is that Beijing Off-road partnered with CCTV Finance to complete the first 150,000 km BJ30 Traveler real vehicle disassembly live broadcast online in history, facing users' core concerns about vehicle durability and reliability with real car conditions, while deeply visiting the BAIC Zhuzhou Super Factory to trace the rigorous quality control system of Chinese intelligent manufacturing.

150,000 km, equivalent to nearly 10 years of vehicle use mileage for ordinary families, driving intensity of 6 laps around the national border line, the overall state after disassembly is very persuasive. At the powertrain level, engine turbine carbon deposit is extremely small, working conditions are excellent, transmission has no leakage, gears have no wear pits, long-term power output is stable and sufficient; At the battery system level, battery pack has no bulging, liquid leakage, decay deterioration problems, thoroughly dispelling users' new energy vehicle use concerns; At the chassis level, subframe, suspension arms have no rust, oil leakage traces, overall vehicle neatness, flatness is close to new car, passive safety protection is always online.

Hard quality comes from rigorous intelligent manufacturing. BAIC Zhuzhou Super Factory is equipped with full automated production system, welding workshop robots 100% automated operation, glue error not exceeding hair level, greatly improving body rigidity and anti-deformation ability; More than 5,000 tons of giant stamping equipment integrated one-body body plates, lines are neat, structure is stable; Automatic spray workshop uses environmentally friendly water-based paint, harmful volatile substances reduced by more than 60%, new car zero odor, paint surface sun-resistant and corrosion-resistant. Full process multiple quality control checkpoints, ensuring every unit produced meets quality standards from the source.

Highlight Edition Fully Refreshed! Appearance/Performance/Experience Triple Upgrade

BJ30 Traveler Highlight Edition polished and upgraded based on real use feedback from 150,000 owners, on the basis of original hard product power, achieved Highlight Appearance, Highlight Performance, Highlight Experience all-round leap, balancing young personalization and family practicality, making up for full-scenario travel experience.

Highlight Appearance, Salty or Sweet Aura Full. BJ30 Traveler Highlight Edition continues the classic box-style hard shape, standard equipped exclusive Five-Star Ring Through Light Bar, Electric Trend Modification Kit and Star Ring Wheels, recognition is full. Added Lava Orange, Dome Blue, Cold River Grey three exclusive car paints, style personal and versatile. Interior upgraded with orange theme color scheme and metal texture trim plates, matching family mountain-shape instrument details, texture greatly upgraded, daily commute exquisite and good-looking, outdoor off-road aura full.

Highlight Performance, Power Consumption Bidirectional Breakthrough. Compared with ordinary version, Highlight version targeted core performance reinforcement, vehicle use experience fully upgraded. Replaced with triple-life high-performance AGM battery, long-term parking, outdoor electricity use more stable and durable; Equipped with Porsche same-type VGT turbo technology + 41% high thermal efficiency hybrid engine, charging efficiency reaches 99%, balancing strong power and ultra-low fuel consumption. Rear motor power increased to 70kW, start, overtake, lane change response more rapid, thoroughly say goodbye to power dragging, all-road driving more calm.

Highlight Experience, Creating All-domain Comfort Mobile Living Room. Relying on high body architecture, new vehicle vision far exceeds same level, long-distance driving not suppressed. Full car standard equipped with seat ventilation, heating and steering wheel heating, four-season driving heating comfort. Also equipped with rain-sensing automatic window closing, 64-color dynamic ambient lighting, 10-speaker HiFi audio, practical configuration and light luxury ritual sense combination, perfectly adapting to family commute, long-distance travel, outdoor camping and other travel scenarios.

Three-Motor Four-Wheel Drive Six-Mode Architecture Support, Super Off-road Performance Conquers Full-Scenario Road Conditions

As the first HEV hybrid vehicle model of Chinese box-style SUV, BJ30 Traveler is equipped with industry-leading Three-Motor Four-Drive Six-Mode HEV hybrid architecture, experienced global super 26 million HEV user verification, technology is mature and reliable. The whole system consists of 41% high thermal efficiency hybrid dedicated engine, front and rear dual drive motors form three-motor power matrix, division of labor is clear, collaboration is efficient, respectively adapting to long-distance energy saving, real-time energy replenishment and instantaneous burst scenarios.

Smart electric four-wheel drive response speed as low as 30 milliseconds, 0.5 seconds can explode peak torque, matching energy center lock, four-wheel electronic limited slip, AI intelligent super electronic control system, maximum wheel end torque can reach 5,928 N·m, can easily deal with mud, sand, cross-axle, water wading and other complex light off-road road conditions. Six big intelligent drive modes can automatically switch according to road conditions, covering pure electric, series, parallel, engine direct drive and other full working conditions, city commute smooth and fuel saving, highway cruising power sufficient, outdoor off-road calm de-stuck. Also supports full domain OTA lifetime upgrade, continuously optimizing power logic and off-road performance, newer with use.

At the safety level, whole car equipped with 63.4% high-strength steel cage body, key parts full coverage heat-formed steel, body torsional stiffness reaches 24,800 N·m/degree, single wheel suspended half meter can still open door normally. Experienced 4 million km limit environment durability test, rigorous quality far exceeds industry standard, all-round guarding travel safety.

Super Large Space + Ultra-Low Energy Consumption, Balancing Home Practicality and Long-term Worry-free

Space practicality is BJ30 Traveler's core trump card. New car owns 2820 mm extra-long wheelbase, 66% ultra-high space utilization rate, main 100,000 level scarce three-row seven-seater layout, B-class wide comfortable third row can calmly accommodate 1.8 meters adults, full load no crowding. Trunk max expansion volume 1496 L, rear row flat folding can form 1.92 meters super large flat space, camping rest, loading large equipment no pressure. Full car equipped with 38 refined storage locations, fragmented items storage ordered, perfectly adapting to family outing, outdoor camping, daily commute, moving storage and other full-scenario needs.

Energy consumption economy is even same level benchmark. Previously South Africa, Indonesia, UAE, Poland, Mexico five countries car bloggers cross-region, multi-road condition real test, BJ30 Traveler 100 km fuel consumption process controlled within 5 L, extreme high temperature, ice snow, unpaved road surface all maintained stable low energy consumption performance, one tank fuel range over 1,000 km. Distinguishing from pure electric vehicle's energy replenishment anxiety, HEV hybrid architecture refueling ready to go, no need for charging piles, no need to queue to recharge, can save dozens of hours of energy replenishment time and a lot of vehicle use cost every year, long-term vehicle use worry-free and money-saving.

Sincere Price + Multiple Rights, Entry-Level Enjoy Superior Luxury Experience

BJ30 Traveler this launch covers fuel, hybrid many versions, full series enjoy 30,000 yuan super trade-in policy, no limit vehicle brand, no limit vehicle use years, new purchase, trade-in users can all enjoy, entry threshold greatly reduced. New car multi-model guide price 99,900-139,900 yuan, fuel, hybrid versions complete, super trade-in price as low as 69,900 yuan starting. Specific price as below:

Additionally, new car enjoys five major exclusive lifetime rights, all-round reduce vehicle use cost: First non-commercial owner enjoy value 6,000 yuan whole car lifetime warranty, 0 down payment flexible finance scheme, old customer referral to high 800 yuan JD.com Gift Card, full series lifetime OTA free upgrade, basic traffic lifetime free + 2 years unlimited entertainment traffic. In addition, time-limited start "Passionate World Cup, Highlight Win Big" activity, go to store buy car can participate World Cup prediction, accurate hit champion and final match score can again enjoy 50,000 yuan car purchase subsidy, sincerity full.

Summary: From 150,000 units production market milestone, to CCTV real test certification hardcore quality, to Highlight Edition full refresh upgrade, BJ30 Traveler always stand on user needs, jump out of same level homogenization competition. Relying on city or wild all-around performance, super large flexible space layout, global real test ultra-low energy consumption, disassembly-experienced reliable quality, superimposed 69,900 yuan starting people-friendly entry price and full-cycle worry-free rights, new car perfectly adapting young user personalization travel, multi-child family all-member outing, outdoor light off-road and other multi-scene, truly realize "one car meets all travel needs", becoming 100,000 level light off-road SUV market irreplaceable all-around benchmark.

In the Chinese automotive market, a model breaking 150,000 units in sales might not count as a shocking number. But if you add "Fastest Achievement in the Light Off-road SUV Category" in front of this number, standing behind it are 150,000 real users' choices, and daring to livestream disassemble a real vehicle that has driven 150,000 kilometers under CCTV lenses — the story is completely different.

On June 12, Zhuzhou, Hunan, BAIC Super Factory. When that BJ30 Traveler that had driven 150,000 kilometers was disassembled, the engine turbocharger was clean, the transmission casing had no oil stains, and the chassis suspension had no rust. The CCTV cameras on site recorded all of this. BAIC Group Vice General Manager and Beijing Off-road Chairman Zhang Guofu said: "This is 150,000 firm choices, a monument of quality cast by users."

And this is just the beginning of the BJ30 Traveler story.

150,000 km Disassembly: A "Quality Assessment" Without a Script

150,000 kilometers, for ordinary family users, is roughly a ten-year driving distance. Ten years is enough for a car to experience the erosion of wind, frost, rain, and snow, the test of complex road conditions, and daily wear and tear. When Beijing Off-road decided to livestream the first full network disassembly of a real BJ30 Traveler driven for 150,000 kilometers under CCTV cameras, this was undoubtedly a "quality assessment" without rehearsals or scripts.

The disassembly results were impressive.

In terms of the power system, the internal carbon buildup in the engine turbocharger was extremely low, and power output remained abundant; the transmission casing was clean with no signs of oil seepage, internal gears were smooth and flat with no wear pits. This means that even after 150,000 kilometers of high-intensity use, the core powertrain of this car still maintains a state close to new.

The battery pack also withstood the test. No bulging, no leakage, no obvious internal degradation or aging. For an HEV hybrid vehicle model, this is the most direct response to "battery anxiety" — with long-term use, you simply don't need to worry about trouble caused by battery aging.

The chassis part was even more surprising. The subframe, suspension control arms, steering tie rods... all parts had no rust, no leakage, and the flatness and neatness of the entire chassis were negligibly different from a new car. Passive safety protection was always online, no abnormal noise on bad roads, driving still feels solid.

This disassembly conveyed a clear message: BJ30 Traveler uses solid materials, reliable craftsmanship, and outstanding durability. For users, this means lower maintenance costs, longer vehicle replacement cycles, and a sense of security for every trip.

Three Rows Seven Seats + One Tank of Fuel 1,000 km: The "All-around Solution" for Light Off-road

If the 150,000 km disassembly proves the "durability" of BJ30 Traveler, then its product power itself is the fundamental reason attracting 150,000 users.

In this "Light Off-road" niche track, BJ30 Traveler found a unique "all-around solution" — Ultra Off-road, Ultra Large, Ultra Fuel-efficient, three dimensions working simultaneously. It is neither a simple city SUV "lookalike" nor an off-road SUV "fuel guzzler".

"Ultra Off-road" is the confidence to depart. Beijing Off-road condensed over sixty years of professional accumulation into a "Three-Motor Four-Wheel Drive Six-Mode HEV Hybrid Architecture", making BJ30 Traveler the first HEV hybrid model in the Chinese Box SUV category. Three power sources work independently: the high-efficiency engine is responsible for long-distance energy saving, the front motor replenishes energy in real-time, and the rear motor provides instant burst. Intelligent 4WD response takes only 30 milliseconds, reaching peak torque in 0.5 seconds. Six working modes switch automatically. Mud, sand, snow, Intelligent Electric ATS All-Terrain Control System helps you handle it.

"Ultra Large" is the confidence in travel. Three rows seven seats layout, 2,820 mm ultra-long wheelbase, 66% ultra-high space utilization rate — this means every inch of space inside the car is efficiently utilized. 1,496 liters of ultra-large trunk, after folding the rear seats completely flat, instantly becomes a 1.92-meter bed. A 1.8-meter tall adult sitting in the third row is still spacious, and 38 storage spaces in the whole car give everyone a dedicated spot for personal items. For family travel, no one needs to compromise.

"Ultra Fuel-efficient" is the long-term companionship. This is the truly surprising part. Automotive bloggers from five countries including South Africa, Indonesia, UAE, Poland, and Mexico gave the answer with actual tests — BJ30 Traveler ran with fuel consumption not exceeding 5 liters per 100 km in every country, easily achieving a range of over 1,000 km on one tank of fuel. No need to find charging stations, refuel and go, saving dozens of hours of recharging time every year. Plus, whole vehicle lifetime warranty for the first owner, no safety hazards of high-voltage battery packs, simple maintenance and abundant parts, this car is fulfilling the commitment of "companionship" in an extremely pragmatic way.

A box shape car that can take you to the mountains and fields, and at the same time a city commuting SUV that lets you enjoy life comfortably. This is probably the reason 150,000 users chose it.

Highlight Edition Debuts: Triple Evolution of Appearance, Performance, and Experience

At the time of 150,000 units coming off the line, Beijing Off-road launched a new version — BJ30 Traveler Highlight Edition. It is not a simple configuration adjustment, but a comprehensive leap in appearance, performance, and experience based on "Ultra Off-road, Ultra Large, Ultra Fuel-efficient".

Highlight Appearance, tailored for different life stages. Classic box shape design, fusion of rugged aura and refined lines, star ring through light strip is eye-catching and handsome. Full set of electric trendy modification kit, exclusive star ring rims, front and rear same-color sport bumpers, every detail expresses passion and freedom. The interior is brand new orange interior with metal texture trim plates, warm and quality. Whether you are a young person in your twenties or a middle-aged user with a family, you can find your own highlight moments in this car.

Highlight Performance, gaining power and fuel economy. High-performance, long-life dedicated AGM battery, cycle life reaches 3 times that of ordinary batteries; Porsche-style turbocharger technology, whole vehicle charging efficiency is as high as 99%; rear motor power increased from 55 kW to 70 kW. Ramp merging, intersection start, emergency evasion, power is available on call. This is not for speeding, but to give you the confidence to hold your right of way.

Highlight Experience, Mobile Comfort Living Room. Car body is higher, visibility is wider, seat heating, ventilation, steering wheel heating are all included, intimate and comfortable. The system can sense raindrops to auto-close windows, 64-color ambient light moves to the rhythm of music. Off-road life and city commuting are both obtained, using one car's confidence to contain two sides of life — make every ordinary daily life into a highlight moment.

CCTV Explores Super Factory: Quality Starts from the Source

If disassembling 150,000 km real vehicle is "result verification", then CCTV cameras going deep into BAIC Zhuzhou Super Factory are revealing the "reasons".

In the welding workshop, hundreds of robots work collaboratively, automation rate reaches 100%. Glue application error is controlled within not exceeding the range of a hair strand — this means the car body skeleton is more solid, impact resistance, and deformation resistance are stronger. No abnormal noise on bad roads, safer in collisions.

In the stamping workshop, over 5,000 tons of giant stamping equipment presses body panels into shape in one go. High-precision stamping ensures the car body is uniform and neat, lines are smooth. Good looking appearance starts being laid here.

In the painting workshop, dozens of robots do fully automatic painting, paired with eco-friendly water-based paint. Harmful pungent volatile substances are reduced by more than 60%, new car has no odor, elderly and children riding is more reassuring. The paint surface is also more sun-resistant and corrosion-resistant, still bright as new after many years.

Every process has a quality control inspection checkpoint, ensuring every BJ30 Traveler coming off the line meets quality standards. This is not a slogan, but a whole set of traceable, quantifiable manufacturing system.

Super Trade-in + Five Premium Gifts: Making "Off-road Democratization" Land

150,000 owners' companionship and love deserve serious feedback. Beijing Off-road launched the "30,000 CNY Super Trade-in Policy", making BJ30 Traveler full series super trade-in price as low as starting from 69,900 CNY, new users can also enjoy it. Highlight Edition super trade-in price starts from 82,900 CNY.

On top of this, there are five exclusive privileges: Whole vehicle lifetime warranty worth 6,000 CNY (limited to first non-commercial owner); 0 down payment and other financial products available; old customer referral transaction reward up to 800 CNY JD Card; full series lifetime OTA free upgrade; basic traffic lifetime free, entertainment traffic 2 years free and unlimited.

On the occasion of the World Cup opening, BJ30 Traveler Highlight Edition also temporarily launches "Passionate World Cup, Highlight Win Big" event: Car purchase at any authorized store nationwide gets prediction qualification, accurately predict World Cup champion and final score, get 50,000 CNY car purchase subsidy.

Final Thoughts

150,000 units off the line, for a light off-road SUV, is a milestone, and also a new starting point. Zhang Guofu said, this is "the answer paper Chinese HEV technology gives to the world, a powerful declaration of Chinese Smart Manufacturing".

But from the user's perspective, this sentence perhaps can have a more simple expression: Whether a car is good or not, is not looking at the PPT on the launch event, but looking at what it looks like after being driven 150,000 kilometers and disassembled. BJ30 Traveler has already given its own answer before the CCTV lens.

And the arrival of the Highlight Edition makes this answer more complete — with better appearance, stronger performance, more comfortable experience, accompany more people to the next journey of mountains, rivers, lakes, and seas, attend every highlight moment together.

This is probably the true meaning of "150,000 loves, arriving with highlights".

"High fuel consumption in Boxy SUVs"—this stereotype is being broken by a 70,000-level Chinese SUV.

On June 5, 2026, the Beijing Off-road BJ30 Traveler completed a live test of the "5 Countries · Break 5 Fuel Efficiency Challenge" at Yanqi Lake. During the more than three hours of real-world testing, this 70,000-level big Boxy SUV delivered a hard-core performance report: real-world fuel consumption per 100km in city congestion, highway cruising, country road gravel, and other all-scenario tests were all below 5L.

Before this, Beijing Off-road collaborated with local automotive influencers from South Africa, Indonesia, Mexico, Poland, and the UAE across five countries. Spanning desert, mountain, city, unpaved roads, and other diverse terrains, it completed a full-dimensional reliability verification of the entire chassis and hybrid system. The linkage of domestic and international real-world tests formed a complete closed loop of "overseas verification of vehicle reliability, and domestic measurement of fuel consumption and driving performance".

How Three-Motor HEV Hybrid Breaks the "High Fuel Consumption" Curse of Boxy SUVs

The BJ30 Traveler is China's first Boxy SUV HEV hybrid model. Its equipped Three-Motor HEV efficient hybrid system consists of a 1.5T hybrid-specific engine and dual front/rear motors. Comprehensive power reaches 301kW, peak torque 685N·m, and 0-100km/h acceleration requires only 6.59 seconds.

But what truly catches the industry's attention is not the power data, but the energy consumption performance of this system in daily use.

According to official data, the BJ30 Traveler 2WD version WLTC combined fuel consumption is 5.85L/100km, and the 4WD version is 6.45L/100km. However, in the real-world urban road test on June 5, the fuel consumption data directly broke the 5L mark, completely overturning the inherent impression that "Boxy Rugged SUVs have high fuel consumption".

The underlying logic of this achievement lies in: the system can automatically switch between six power modes: pure electric, series, parallel, direct drive, energy recovery, and parking charging. Under city low-speed conditions, pure electric drive is prioritized to avoid idling fuel consumption; during highway cruising, the engine provides direct drive, maintaining an efficient operating zone; during braking and deceleration, the kinetic energy recovery system converts excess energy into electricity.

The hybrid-specific engine thermal efficiency is as high as 41%, and it can burn fully with only No. 92 gasoline. With a full tank, the comprehensive range easily breaks through 1,000 kilometers.

The "Pragmatic Folding" of the Boxy SUV

The BJ30 Traveler is based on a 4730mm body and 2820mm ultra-long wheelbase, achieving a 66% "occupancy rate". Packed into the frame of a compact SUV is the space performance of a B-class car. Rear legroom reaches 978mm. After folding the second-row seats, it forms a 1.92-meter pure flat bed. The trunk maximum volume reaches 1496L, capable of holding 38 20-inch suitcases.

In terms of off-road performance, the BJ30 Traveler is equipped with a 215mm minimum ground clearance, 25° approach angle, 30° departure angle, paired with all-time electric 4WD and ATS All-Terrain Control System. The electric 4WD response speed is 0.03 seconds, which is 3 times that of mechanical 4WD. This configuration is sufficient to cope with light off-road scenarios such as gravel/sand roads and pothole unpaved roads, balancing dual needs of city commuting and suburban camping.

Market Data Validates Product Power

Feedback from the market side further validates the product's competitiveness.

Sales performance, BJ30 monthly sales climbed to over 8,000 units by the end of 2025, ranking among the top three in Boxy SUV model sales.

Resale value performance, according to the "February 2026 China Auto Resale Value Research Report" jointly released by the China Automobile Circulation Association and Jingzhen Gu, BJ30 ranks first in the 100,000-150,000 yuan independent compact SUV market with a 72% 3-year resale value.

In addition, the BJ30 Traveler has also won multiple segment titles such as "First in sales of consecutive 2-year light hybrid Boxy SUV" and "First in sales of consecutive 23 months independent light hybrid SUV".

Final Words

As of June 2026, relying on the 30,000 yuan super trade-in policy, the BJ30 Traveler refreshed price is as low as 69,900 yuan starting.

Amid oil price fluctuations and consumer sensitivity to vehicle costs, the BJ30 Traveler proved one thing with real-world data: Boxy SUVs do not equal high fuel consumption. A 70,000-level budget can also have hybrid fuel efficiency, large space family use, and light off-road capabilities as three cards. It is not a rugged off-road vehicle pursuing extreme performance, but a pragmatic choice born for daily city commuting and weekend short trips.

Frankly, boxy SUVs have been a bit too hot these years.

Show one at the auto show, square body, bold eyebrows, black wheel arches, add a few camping chairs, sky canopy, coffee pot, and the vibe is instantly there. But the issue is, when consumers actually spend money, they aren't thinking only of poetry and distant dreams. They calculate: Is the commute stuck in traffic daily? Is fuel consumption high? Is it cramped for the whole family? Going to the mountains on weekends, do you regret the fuel cost coming back?

So, for this "5 Nations · Break 5L Fuel Challenge" of the BJ30 Traveler, it looks like a live streaming event, but in reality, it is poking the most sensitive nerve of the boxy SUV market: rugged capability is acceptable, but don't ask me to pay for sentiment daily.

On June 5th, Beijing Off-Road pulled the BJ30 Traveler into a live stream of a 3+ hour field test. Before the event, it had collaborated with local automotive bloggers from South Africa, Poland, Indonesia, UAE, and Mexico for cross-border road tests, covering different climates, urban roads, and unpaved composite road conditions; in the domestic live stream, this 70,000 yuan range boxy SUV finally delivered a result of less than 5L fuel consumption per 100km across multiple road conditions.

This number is very striking. It's even so glaring that it makes people instinctively suspicious.

After all, the phrase "fuel consumption breaks 5" has been worn out in today's automotive communications. Everyone knows fuel consumption tests are most susceptible to route, speed, temperature, and driving style. Claiming all users can consistently achieve 5L is neither rigorous nor responsible. However, what's noteworthy this time is that Beijing Off-Road didn't just use a lab report to fool people; it placed the car in real-world scenarios: urban commuting, highway cruising, rural gravel roads, unpaved surfaces, and light inclines. It at least didn't dodge the scrutiny.

More critically, it targeted not a niche pain point, but the most realistic anxiety of ordinary families.

Imagine a scenario: 8:30 AM, major city arteries clogged in red, traffic inching forward. Traditional fuel-powered boxy SUVs idle there, crawling, fuel gauge dropping slowly, the driver's heart grows impatient. By the weekend, the whole family wants to camp in the suburbs; tents, folding tables, cookers, and children's toys fill the trunk, road conditions shift from asphalt to gravel. At this moment, you hope the car is big, stable, and rugged, yet you don't want it to behave like a fuel-guzzling machine.

The truly smart part of the BJ30 Traveler lies right here.

It didn't package itself as an extreme off-road machine, but targeted the broader market of "Urban Daily Use + Light Off-Road". 3-Motor HEV hybrid, 3-Motor 6 modes, electric AWD, sounds like tech jargon, but in plain language it means: use electric drive more at low speeds, save fuel in traffic jams, and engage the engine when power is needed. For most people, this is more persuasive than chanting "Hardcore Gene" a hundred times.

Consider the space. 2820mm wheelbase, 1.92m large bed with rear seats folded, full set of camping gear can be stored, these numbers are not mere show. Chinese families buying SUVs rarely do so just for the driver's pleasure. Can children stretch their legs in the rear? Does the elderly get tired sitting for long? Can the trunk fit camping gear? These details are more telling than a single line about "segment-leaping space". Not feeling cramped when sitting inside, and not struggling when packing, is true family value.

Of course, the BJ30 Traveler also didn't completely give up on "Wildness".

215mm ground clearance, ATS All-Terrain System, millisecond-level electric AWD. Facing country roads, gravel, unpaved surfaces, and light inclines, these configurations are sufficient. Note, sufficient, not mythical. It's not asking you to take it to uninhabited areas to face challenges head-on, nor replacing traditional hardcore off-roaders. It serves more authentic Chinese mobility: county roads, mountain paths, muddy roads at farmhouses, and the last two kilometers before the campground.

This is where it's most worth talking about.

In the past, many boxy SUV models sold posture; they looked good driving out and stylish parked in front of coffee shops. But posture can't fill your stomach. Fuel costs, maintenance, space, comfort, and drivability ultimately end up on a family budget. The BJ30 Traveler's strength lies not in any single parameter being exaggerated, but in forcibly combining "Boxy Sentiment" with "Family Economics".

The "70,000 yuan price range, scarce boxy HEV at the same price point", this sentence is where the real impact lies.

Because it lowered the threshold for things that previously seemed exclusive. Previously, if you wanted a boxy SUV, you often had to accept higher prices, higher fuel consumption, and stronger usage compromises. Now the BJ30 Traveler tells you: I give you the boxy look, hybrid low fuel consumption, plus large space and light off-road capability. It may not top every category in the industry, but the combination is powerful, especially for fuel-powered SUVs in the same price range.

However, I still reserve a little hesitation.

A single live stream cannot prove everything. Whether the 5-nation road test or domestic field test, the true test remains in the users' hands. How is the real fuel consumption after a year of driving? How is the stability of the electric AWD under high-frequency complex road conditions? Is the long-term maintenance cost truly as worry-free as advertised? These questions cannot be stamped with a single event. The market lacks no noise; it lacks a reputation that can stand the test of three years.

But conversely, the BJ30 Traveler has already thrown the problem to peers.

If a 70,000 yuan boxy SUV can press fuel consumption within 5L, can offer a 2820mm wheelbase, 1.92m large bed, 215mm ground clearance, and cover city, highway, rural, gravel, and light off-road scenarios, then those products that only stack styling, stack emotions, and stack slogans should be nervous.

On June 12th, the BJ30 Traveler Highlight Edition will also be launched. Official information shows the new car will have configuration upgrades, power optimization, and new exclusive colors. Simply put, Beijing Off-Road has no intention to stop there; it wants to keep stoking this fire. As for whether it will become a blockbuster, it depends on the final price, configuration sincerity, and the real reputation after delivery.

But at least for now, the BJ30 Traveler has put a question on the table: Boxy SUVs, why must they always be expensive and fuel-guzzling?

This question is sharp and very realistic.

If the past boxy SUV market sold distance, sentiment, and posture, then the BJ30 Traveler this time sells something else: a sense of freedom that ordinary people can afford. It is not high and mighty, not pretending to be mysterious, nor pretending to be omnipotent. It just tells you: you can save on fuel during the workweek, drive boldly on the weekend, the whole family can fit inside, and the fuel costs won't make you wince.

This is far more ruthless than empty calls for "hardcore".

[Vanguard Auto/Original] Recently, the live test of the BJ30 Traveler fuel-saving challenge gave us a new perspective on this 70,000 RMB-class light off-road SUV.

Besides domestic real-road condition support, earlier it collaborated with automotive bloggers from five countries: South Africa, Poland, Indonesia, UAE, and Mexico for cross-border long-distance trials, completing verification of the whole vehicle and hybrid system across different climates and terrains. Domestic and overseas two-way testing closed the loop, honestly measuring fuel consumption dropping below 5L per 100km across multiple road conditions. Real-world verification confirms low fuel consumption; the three-engine hybrid builds a fuel-saving benchmark.

The entire test followed GLTC Global Life Test, OLTC Off-road Life Test dual-circuit standards. The live stream split into three real driving scenarios: urban congestion, highway long-distance, country road off-roading, comprehensively testing the vehicle's "Ultra-Economical, Ultra-Spacious, Ultra-Wild" three product attributes. First, let's talk about the fuel consumption performance everyone cares about most. Urban congestion is a major fuel consumption disaster zone for fuel vehicles; frequent start-stop, low-speed crawling easily increase energy consumption. The BJ30 Traveler is equipped with an exclusive three-engine HEV hybrid system, adopting three-engine six-mode + electric four-wheel drive combination. Driving prioritizes motor drive, engine intervenes to do work as needed, avoiding idle fuel consumption problems from the root. Model two-wheel drive official combined fuel consumption 5.85L/100km, four-wheel drive 6.45L/100km, real-world urban congestion test directly broke the 5L threshold, changing the stereotype of hard-core box SUVs with high fuel consumption, daily commuting can save a substantial amount on car maintenance costs.

In terms of space, relying on the 2820mm extra-long wheelbase, the BJ30 Traveler optimizes the whole vehicle cabin space across classes, with no sense of crowding for front and rear passengers when fully loaded. The boxy body maximizes storage capacity, large items like camping tents and cookware can be easily put in the trunk. With rear seats folded down, it forms a 1.92-meter flat large bed. Previously, Polish overseas bloggers performed real-world vehicle loading tests; even after fully loading outdoor supplies, one can still lie flat in the trunk, perfectly adapting to family self-driving and near-suburban camping loading needs.

For unpaved off-road sections, the BJ30 Traveler's 215mm super-high ground clearance, paired with the ATS All-Terrain Control System and professional four-wheel drive chassis, can reasonably distribute four-wheel power by switching terrain modes with one key when facing potholed country roads, gravel rough roads, and mild uphill climbs. It easily completes light off-road crossings, accommodating both city commuting and outdoor fun dual needs.

Priced at the 70,000 RMB level, gathering the three advantages of hybrid fuel saving, large space, and all-scenario off-roading, this BJ30 Traveler model has ranked first in domestic light hybrid SUV sales for 23 consecutive months. The 72% retention value over three years stays firmly at the top of the same price range, and the nationwide dense after-sales network also safeguards owners' daily car use.

Finally, highlighting the key points, on June 12, the BJ30 Traveler Highlight Edition will be launched. The new car's power, interior, and smart configurations are comprehensively upgraded, and the high-spec release also adds exclusive custom car paint. After enduring five-country long-distance trials and strict domestic all-road real-world tests, the BJ30 Traveler relies on the hard power of the three-engine hybrid to firmly secure the benchmark position for 70,000 RMB-level fuel-saving box SUVs.

June 5, Beijing Off-road completed the domestic live streaming test of the BJ30 Traveler 'Five Countries · Breaking 5' Fuel Saving Challenge by Yanqi Lake.

This three-plus-hour real-world evaluation, switching between test scenarios such as urban congestion, highway cruising, and village road gravel, ultimately delivered a fuel consumption report of less than 5L per 100km.

It is worth noting that this domestic live stream was not an isolated marketing event. Prior to this, Beijing Off-road had completed cross-border long-distance road tests in collaboration with local automotive bloggers from five countries: South Africa, Poland, Indonesia, the UAE, and Mexico.

From tropical grasslands to Middle Eastern deserts, from European intercities to Southeast Asian rainy seasons, the field test data under different climate zones and road conditions formed the technical foundation of this fuel-saving challenge. As a boxy HEV hybrid SUV priced at the 70,000 yuan level, the BJ30 Traveler attempts to find a differentiated development direction in the domestic compact SUV market using three product labels: 'Super Economical', 'Super Spacious', and 'Super Off-road'.

How Cross-Border Field Tests Validate a Vehicle's Authenticity

Cross-border field testing is the most distinguishing segment of this fuel-saving challenge. The five-country road test was not simply 'checking in overseas', but targeted coverage of five typical driving environments: South Africa tested chassis durability with unpaved roads and high temperatures; Poland's intercity highways and slippery roads tested winter operating conditions; Indonesia's high temperature and humidity environment verified the thermal management of the hybrid system; UAE desert road conditions challenged vehicle passability; Mexico combined urban and mountain roads, simulating alternating scenarios of daily commuting and weekend outings.

The logic behind this test design is that fuel quality, temperature ranges, and road conditions vary greatly in different regions, revealing potential issues in vehicle use more comprehensively. For example, summer temperatures in the Middle East often exceed 45°C, forming a severe test for battery heat dissipation and engine cooling systems; the high humidity environment of Southeast Asia imposes higher requirements on the sealing of electronic components. The data accumulation from the five-country field test provided indirect reliability endorsement for the domestic market.

The domestic live streaming segment continued this approach. The test route departed from the BAIC Blue Valley base, passed through the Capital Airport Expressway section, and finally entered the village roads and gravel surfaces around Yanqi Lake, covering five typical scenarios: urban congestion, highway cruising, rural national roads, unpaved mountain roads, and light off-roading. The live stream also set up 'Sealed Box Refueling' and 'Truth Moment' segments to present fuel consumption data in an open and transparent manner.

From the perspective of testing methods, this dual-loop system of 'overseas reliability verification and domestic fuel consumption field test' is more persuasive than single laboratory condition testing. Beijing Off-road stated that both the five overseas countries and the domestic live stream followed the GLTC Global Life Test Cycle and OLTC Off-road Life Test Cycle dual standards, attempting to strike a balance between standardization and real-world scenarios.

Tri-Motor HEV: The Fuel-Efficiency Equation with Motor-Priority Drive

The BJ30 Traveler's hybrid system adopts the 'Tri-Motor Six-Mode + Electric 4WD' architecture, making it the first boxy-shaped HEV hybrid model domestically. Unlike PHEV plug-in hybrids, HEVs do not require external charging, eliminating reliance on charging piles, resulting in a smaller battery pack volume and lighter weight, with no risk of battery damage due to chassis impact in off-road scenarios.

'Tri-Motor' refers to the combination of the engine and front and rear dual motors. In daily driving, the system prioritizes motor drive for the vehicle, with the engine intervening when high power output or highway cruising is needed. The core advantage of this strategy lies in avoiding the two most fuel-intensive conditions of fuel vehicles: low-speed crawling and idling. Under urban congestion, the motor can drive the vehicle independently, and the engine starts only when necessary; when waiting for red lights or short-term parking, the engine completely shuts off, with the battery powering the vehicle electronics.

Official data shows that the BJ30 Traveler's 2WD version has a combined fuel consumption of 5.85L/100km, and the 4WD version is 6.45L/100km. In this domestic field test, under a multi-road condition combination of urban congestion + highway cruising + village road gravel, the fuel consumption per 100km broke the 5L barrier. Considering the boxy shape itself has a higher drag coefficient, this data has a significant advantage among fuel SUVs in the same class.

Compared to competitors, the positioning of the BJ30 Traveler also presents a differentiated strategy. Compared to fuel boxy vehicles at the same price point, the hybrid system brings lower fuel consumption and stronger low-speed torque; compared to PHEV plug-in models, the HEV structure is simpler, saving the charging link, the overall vehicle weight is lighter, and off-road performance is not compromised in a low battery state. For users without a fixed charging pile who hope to reduce vehicle usage costs, the 'charge-free hybrid' solution is actually more fitting for real-world usage conditions.

Regarding off-road performance, the BJ30 Traveler is equipped with 215mm ground clearance, ATS multi-mode all-terrain control system, and electric 4WD system. Millisecond-level 4WD response speed can distribute power to four wheels in real-time under gravel road and light uphill scenarios. From the performance of this field test, passing on narrow village roads and bumpy unpaved roads was relatively calm, fitting the product positioning of 'light off-roading', not hardcore climbing, but coping with scenarios like weekend camping and rural crossing.

The Market Moat Behind the 72% Retained Value Rate

The ultimate standard for product power is judged at the market end. Data provided by Beijing Off-road shows that the BJ30 Traveler has ranked first in sales in the light hybrid boxy subsegment for two consecutive years, won the sales championship for independent light hybrid SUVs for 23 consecutive months, the three-year retained value rate reached 72%, ranking first on the same price list.

Continuous sales leadership is more referenceable than single-month sales. It means that after the initial market tasting phase, the product can still maintain stable user recognition, and the word-of-mouth effect begins to appear. The retained value rate data explains from another angle that BJ30 Traveler's quality stability, brand after-sales service, and parts supply capabilities are all far ahead in the subsegment.

From the user profile perspective, the typical usage scenario of the BJ30 Traveler is 'Weekday Urban Commuting + Weekend Suburban Self-driving'. Multiple car owners shared their driving experience at the live streaming site: daily commuting fuel consumption basically matches the official specification; the rear seat space and trunk loading capacity brought by the 2820mm wheelbase are the two points most satisfied by family users. The 1.92-meter 'large bed' space formed after folding down the rear seats is a practical bonus for camping enthusiasts.

The pricing strategy at the 70,000 yuan level is the key factor for the BJ30 Traveler to open up the market. In this price band, it is not common to have options providing hybrid system, boxy shape, 4WD capability, and large space simultaneously. Beijing Off-road obviously hopes to tear a hole in the fiercely competitive compact SUV market with the idea of 'feature leap'.

On June 12, the BJ30 Traveler Highlight Edition will officially launch. According to Beijing Off-road, the new version has upgrades in configuration, power, and interior, and will launch exclusive color schemes. The market performance of the current product has already paved the way for the Highlight Edition launch. Against the backdrop of increasingly diverse hybrid technology routes and continuous segmentation of user needs, the BJ30 Traveler used a combination punch of 'Global Field Test + Domestic Live Stream' to demonstrate the product height that a 70,000 yuan level SUV can reach.

Of course, fuel consumption data is just one of the reference dimensions for car selection. For consumers, the coverage density of the after-sales service network, the reliability performance in long-term use, and whether the Highlight Edition can continue the price sincerity of the current model are all topics worth following up.

These past few days, I have been closely watching a major move by Beijing Off-road, the BJ30 Traveller's "5 Countries Fuel Saving Challenge". To be honest, we have seen many fuel saving competitions, but stretching the line of battle to 5 countries globally, and then back domestically for a live on-site broadcast, this scale is indeed rare. This live broadcast lasting more than three hours has concluded. How was the result? One sentence summary: The 70,000 RMB big boxy SUV, the 100km fuel consumption really went into within 5L!

Don't scroll away in a hurry, I know someone will say "it is another optimistic gauge under ideal conditions". But this time, we have to accept the data.

Five countries actual test endorsement, not just pure luck

Before this live broadcast at Yanqi Lake, Beijing Off-road had already sent the car to South Africa, Poland, Indonesia, UAE and Mexico. What concept do these 5 places represent? Dry deserts, humid rainforests, high altitude, urban congestion, unpaved rough roads... basically ran through all the extreme driving environments encountered on Earth.

Those local car bloggers are no pushovers, directly using local real driving scenarios to stress test the BJ30 Traveller. What was the result? The whole vehicle structure, 3-motor HEV hybrid system, chassis hardware, all held up. Cross-country full-domain road test, the 100km fuel consumption was also firmly around 5L.

With this foundation, only then could the domestic live broadcast dare to play for real.

Three major road condition actual tests, congestion generates low fuel consumption

This live broadcast I paid special attention to the urban congestion segment, this is our daily commuting most headache place. BJ30 Traveller in Beijing business district + residential areas stop and go, frequent idle, low speed creeping, in general fuel boxy SUVs, fuel consumption would have already soared to 8, 9 liters.

But its set hybrid + 3-motor 6-mode + electric 4WD architecture is indeed smart. Motor priority drive, engine only intervenes when needed. During traffic jams, it is almost like an electric car running, idle consumption? Non-existent.

Finally actual test, 2WD version official comprehensive fuel consumption 5.85L/100km, 4WD 6.45L/100km, but in this on-site challenge, directly broke the 5L barrier. I calculated a bill, according to driving 20,000 km a year, gas price 8 yuan, compared to the same level fuel boxy SUV can save 3,000 to 4,000 yuan in gas money. Three years down the line, saving a flagship mobile phone is not a dream.

Highway segments are also no slouch. 2820mm wheelbase, back row folded directly becomes 1.92 meters big bed room, Polish blogger even can lie sideways into the trunk filled with equipment. Fuel saving and can carry, this is the way a home SUV should be.

Country road gravel, unpaved roads more verify its passability: 215mm ground clearance, ATS all-terrain system, millisecond electric 4WD, light off-road conditions easily handled. 5 countries experts collectively praise, not without reason.

Comparison reveals differences, is HEV the best solution for boxy SUVs?

To be honest, now there are many boxy SUVs on the market, but BJ30 Traveller this set of HEV hybrid road, I think more and more feel it is right.

Compared to traditional 2.0T fuel cars, it has stronger power, lower fuel consumption; compared to PHEV plug-in hybrid, it doesn't need to find charging piles, body is lighter, off-road battery layout safer. 70,000 RMB level price point, has both boxy SUV's tough look, and sedan fuel consumption performance, this is its continuous 23 months domestic light hybrid SUV sales first real reason.

Live broadcast finally also threw a surprise egg. June 12, BJ30 Traveller Highlight Edition officially launched. Configuration upgrade, power optimization, new exclusive colors, reportedly also has special edition exclusive colors. Current model has achieved all-road fuel consumption break 5L, all-around capable, new model plus mark, this wave indeed worth looking forward to.

Final Thoughts:

One city mountain water test fuel consumption, 5 realms trial prove strength. From South Africa gravel road to Beijing city evening peak, BJ30 Traveller with solid actual live broadcast told us, 70,000 RMB level big boxy SUV, can also make fuel saving into basic skill.

On June 5, 2026, Beijing Off-road held a theme live streaming event for the BJ30 Traveler "5 Countries · Break 5 Fuel Efficiency Challenge". After more than three hours of real-world road tests, the BJ30 Traveler broke the 5L threshold for fuel consumption per 100km under multiple road conditions including city congestion, highway cruising, and country gravel roads — a 70,000 Yuan-class HEV hybrid box-style SUV, this is its performance report.

5 Countries Verified First, Domestic Real-Scene Conclusion

This live stream did not come out of thin air.

During the previous overseas phase, Beijing Off-road partnered with local automotive bloggers from South Africa, Poland, Indonesia, UAE, Mexico five countries to conduct cross-country full-domain road tests. From Africa's hot highways to the Middle East's desert Gobi, from Southeast Asia's rainforest country roads to Eastern Europe's gravel mountain roads, five BJ30 Travelers completed vehicle architecture, 3-Motor HEV hybrid system, and chassis hardware reliability verification in completely different climates and road conditions. Fuel consumption per 100km in the five countries actual test was all below 5L.

This overseas data provided solid endorsement for this domestic live streaming event, and also made "Break 5" no longer just talk.

City Traffic Jams Do Not Consume Much Fuel: HEV Hybrid is the Optimal Solution for Box SUVs

Fuel consumption anxiety of Box SUVs has always been an unavoidable topic. The boxy shape naturally has high wind resistance, plus non-load-bearing body weight is not light, "Box SUV = Fuel Thug" has basically become a consumer stereotype.

The solution offered by BJ30 Traveler is: 3-Motor HEV Hybrid System.

As the first Box SUV HEV hybrid model in China, BJ30 Traveler adopts "Hybrid + 3-Motor 6-Mode + Electric 4WD" combination architecture. The core logic lies in motor priority drive, engine intervention when appropriate — during congestion crawling and idling waiting, the motor works independently, avoiding the most fuel-consuming low-speed conditions of fuel vehicles.

In the actual test of urban commercial + residential congestion road conditions, BJ30 Traveler fuel consumption per 100km is less than 5L. Compared to same price 2.0T fuel box, power is stronger, fuel consumption is lower; compared to PHEV plug-in hybrid models, body weight is lighter, off-road performance under power-failure conditions is more reliable, daily maintenance cost is also more economical.

Say it simply: No charging pile needed, no picky road conditions, daily commuting can keep fuel consumption under 5L.

2820mm Wheelbase + 1.92m Large Bed: Box SUV Can Fit the Whole Family

Highway section tests simultaneously verified space performance. 2820mm wheelbase brings ample second-row legroom, full occupancy seating is not cramped. Boxy body shape maximizes in-cargo potential, tents, camping cookware and other full outdoor equipment easily stored, rear seats folded down can form 1.92m large bed.

Polish blogger even lay on his side in the trunk filled with equipment during the test — the space imagination of this 70,000 Yuan box SUV exceeds expectations.

215mm Ground Clearance + ATS All-Terrain 4WD: Confident Even on Rough Roads

Country gravel, gravel unpaved, light climbing — this is not the Box SUV's "Comfort Zone", but its home court.

BJ30 Traveler is equipped with 215mm super high ground clearance, ATS multi-mode all-terrain control system and electric 4WD system, facing potholes bumps and gravel roads can one-click switch terrain mode, 4WD millisecond distribution four-wheel power. Chassis tuned by OLTC off-road life test cycle standards, specially created for camping crossover and country travel scenarios.

City commuting, highway cruising, country off-roading three working conditions one car switch, BJ30 Traveler attempts to answer a proposition: 70,000 Yuan budget, can one have fuel saving, big space and off-road capability at the same time?

Market Verification: 72% 3-Year Resale Value, Highlight Edition Launches June 12

Data level, BJ30 Traveler has been light hybrid box SUV sales #1 for two consecutive years, 23 consecutive months domestic independent light hybrid SUV sales #1, with 72% 3-Year Resale Value ranked #1 in 100,000-150,000 Yuan domestic independent compact SUV.

Live streaming simultaneously disclosed, BJ30 Traveler Highlight Edition will officially launch on June 12, config comprehensively upgraded, including power progression, Auxiliary Battery upgrade, interior and smart comfort experience optimization, high config configuration downward, simultaneously launch exclusive color special edition.

From "Break 5" fuel consumption to "5 Countries" verification, from city congestion to gravel off-road, BJ30 Traveler proved one thing through a cross-country + all-road actual test live stream: 70,000 Yuan box, not just hardy on styling, but using hybrid architecture and off-road hardware, to truly unify "fuel saving" and "capable off-road". Consumers at this level should not have to choose a single option between space, fuel consumption and off-road.

Xinhua AUTO: Who says rugged styling must guzzle fuel like water?

On June 5, 2026, Beijing Off-Road did something that made the entire 70,000-range SUV market restless—the BJ30 Traveler fuel economy challenge live stream concluded, and the full-scenario real-world test of fuel consumption officially dropped below 5L per 100km.

Not ideal data from a lab, not "cheated results" from constant-speed cruising, but figures derived from real money and actual testing across three major road conditions: urban congestion, highway cruising, and rural gravel off-roading. Even more aggressively, before this, the vehicle had already driven across five countries: South Africa, Poland, Indonesia, UAE, and Mexico, completing cross-country long-distance trials in collaboration with local bloggers. It was roasted by the sun in five countries, jolted by bad roads in five countries, then returned to China to repeat the full-road test, forming a dual-verification closed loop of domestic and international validation.

This is not a fuel-saving performance; this is a frontal declaration of war against the stereotype that "Box-Style SUVs must be fuel guzzlers."

 

Under 5L, exactly how was this achieved?

 

First, let's address the core issue: How is it possible for a box-style styling, 215mm ground clearance, compact SUV that looks very "wild" to have fuel consumption under 5L per 100km?

The answer lies in its powertrain.

The BJ30 Traveler Hybrid Edition is equipped with Beijing Off-Road's exclusively developed "Triple-power Four-wheel Drive Six-mode HEV Hybrid Architecture." Note, it is HEV, not PHEV. This means it does not need external charging, there is no charging pile anxiety, no depletion decay, and all electric energy comes from efficient generation and energy recovery. Simply put, it is a hybrid that "charges itself," completely saying goodbye to the most headache-inducing charging issue of new energy vehicles.

Specifically, the "Triple-power" refers to the 1.5T hybrid dedicated engine plus front and rear dual drive motors, with a system combined power reaching 301kW and combined torque of 685N·m. What concept does this data represent? 0-100km/h acceleration of 6.59 seconds has already touched the threshold of performance sedans. Its WLTC combined fuel consumption is officially rated at 5.85L/100km for the 2WD version and 6.45L/100km for the 4WD version.

But official data is just the baseline, not the ceiling.

In the live stream test on June 5, in the urban congestion section—which is exactly the scenario where fuel vehicles consume the most fuel and hybrids show the biggest gap—the BJ30 Traveler achieved fuel consumption of less than 5L/100km. The principle is not complex: the Triple-power HEV system prioritizes motor drive at low-speed crawling, and the engine intervenes as needed, fundamentally avoiding the common issue of fuel-burning idling in fuel vehicles. Frequent start-stop? The motor handles it. Traffic crawling? The motor handles it. When does the engine work? Only in the most efficient RPM range.

As one owner said in their own words: "The hybrid version costs about 6 liters per 100km, saving half my fuel costs compared to the car I drove before."

This is not exaggeration; this is the structural advantage of the HEV hybrid architecture in urban conditions. Comparing with 2.0T fuel SUVs in the same price range that generally consume 8-10L in the city, the BJ30 Traveler's usage cost is even lower than many A0-class compact sedans. The cost per kilometer is about 0.3 yuan, saving over 3,000 yuan in fuel costs per year—this calculation is clear to any budget-conscious family user.

 

Fuel saving is just basic skill, "City and Wild兼顾" is the real talent

 

If the BJ30 Traveler were just a fuel-saving city commute car, it wouldn't deserve this article. What truly makes people impressed is that while saving fuel, it still retains all the hardcore strength a light off-road SUV should have.

First, look at passability parameters: 25° approach angle, 30° departure angle, 215mm minimum ground clearance. This set of data is in the first tier for box-style SUVs in the same price range. Next, look at equipment: The ATS All-Terrain Control System provides 7 driving modes including snow, sand, mud, wading, etc., and the electric 4WD system response speed is only 0.03 seconds—more than 3 times faster than traditional mechanical 4WD, 10 times faster than blinking. Plus the "Energy Center Lock" can instantly distribute power to wheels with adhesion, bringing extraction capability to the max.

The rural gravel off-road trial on June 5 was the best proof. Narrow rural roads, gravel surfaces, pothole unpaved sections, the BJ30 Traveler one-key switched to the corresponding terrain mode, the 4WD system distributed power to all four wheels in real-time, and passed easily. The chassis was tuned according to the OLTC off-road test standard, driving on bad roads is tight and not loose, completely unlike that kind of "looks rugged but drives like it's falling apart" look-alike.

A overseas blogger from Poland gave a very intuitive evaluation in the test: After loading camping equipment in the trunk, the 1.92-meter pure flat space formed by folding down the rear seats allows a person to lie down sideways inside.

This is the smartest part of the BJ30 Traveler—it doesn't force you to choose between "fuel saving" and "off-road capable", it takes both, and achieves the ceiling in the same price range for both.

 

Space is the ultimate must-have for family users

 

After discussing power and off-road, we must talk about space, because this is what family users care about most when buying a car.

The BJ30 Traveler's body dimensions are 4730×1910×1790mm, with a wheelbase of 2820mm. Officially saying "space efficiency" reaches 66%, translated into plain language: A-class car size, B-class car space, C-class car enjoyment. Rear legroom maxes out at 978mm, and a 180cm passenger can cross their legs without any pressure. The 7-seater version uses a 2+3+2 layout, the third-row seats can be completely stowed to form a pure flat floor, used as a 5-seater daily, and can accommodate the whole family when needed.

Trunk regular volume is 420L, expands to 1496L after folding both second and third rows, depth of 1.92m. Full camping equipment, tents, cookware, folding tables and chairs can be easily loaded. Plus the 1.05 square meter ultra-large panoramic sunroof and 64-color ambient light, the transparency and comfort inside the car do not look like a car at the 70,000-level price point.

Regarding the infotainment system, the 15.6-inch central control large screen is built-in with Qualcomm 8155 chip, supports voice control for visible items, continuous conversation smart voice, and Yueye Circle App connectivity, which can realize exclusive functions like off-road route planning, car club team building, and vehicle status monitoring. These configurations are highlights even for 100,000-level joint venture SUVs, and for the BJ30 Traveler starting at 69,900, it can only be said that Beijing Off-Road is really "using an overwhelming advantage" this time.

 

Starting at 69,900, what does this price actually mean?

 

Currently the BJ30 Traveler is executing a 30,000 yuan super trade-in event. The original official starting price of 99,900 yuan, after trade-in, the new price is 69,900 yuan. 69,900 yuan to buy a box-style styling, 2820mm wheelbase, 7-seat layout, Triple-power HEV hybrid, fuel consumption under 5L per 100km, 0-100km/h acceleration 6.59 seconds, and equipped with electric 4WD and ATS All-Terrain System compact SUV. This price is nearly 40,000 yuan cheaper than the Jetour Traveller entry model, and higher in configuration than the vast majority of city SUVs in the same price range. Moreover, it has a lifetime warranty for the whole vehicle—not only for the engine and three-electric systems, but covering over 99% of the vehicle parts, which is first of its kind in light off-road SUVs.

3-year residual value 72%, ranking first in compact SUVs in the same price range. First in domestic light hybrid SUV sales for 23 consecutive months, sales champion for light hybrid box-style models for two consecutive years. The market has already voted with actual money.

Writing at the end: On June 12, the BJ30 Traveler Highlight Edition will be launched, with features trickled down, power optimization, and adding exclusive custom paint. The current model can already achieve full-scenario fuel consumption breaking 5L, capable in all areas. Some people say, talking about off-road at a 70,000-level car is a gimmick. But the BJ30 Traveler tells you with the five-country trial plus domestic real-scene testing: this is not a gimmick, this is real skill forged by Beijing Off-Road's 67 years of technical accumulation. There are no wasted wild roads, every kilometer of the trip counts. And the BJ30 Traveler is the choice that makes every kilometer you spend worth it.

[Tech Auto Circle / Original] June 5, the BJ30 Traveler fuel economy challenge concluded, delivering a standout report card for the 70,000-level boxy SUV, with full-scenario field tests successfully breaking the 5L per 100km fuel consumption mark.

This fuel economy test was not a one-off short-distance performance. Previously, Beijing Off-Road traveled to South Africa, Poland, Indonesia, UAE, and Mexico for five nations, jointly with local bloggers to complete cross-country long-distance trials, spanning diverse climates and terrains, backed by massive field test data. Domestic live streaming followed with urban, highway, and unpaved off-road full-terrain tests, forming a dual verification loop domestically and internationally.

First, let's talk about fuel consumption cost, which families care about most. Urban congestion is the nemesis of fuel car fuel consumption. BJ30 Traveler is equipped with a triple-engine HEV hybrid system, relying on the triple-engine six-mode + electric 4WD architecture. Electric motor prioritizes driving during low-speed crawling, engine intervenes as needed, reducing idle fuel consumption from the source. The model's 2WD official combined fuel consumption is 5.85L/100km, 4WD 4.45L/100km, actual urban tests ran under 5L, breaking the inherent bias that rugged boxy SUVs have high fuel consumption, saving a significant amount of fuel costs for daily commuting.

Regarding space, BJ30 Traveler's 2820mm extra-long wheelbase advantage, ample horizontal and vertical space in the entire cabin, no sense of crowding when fully loaded. Boxy body maximizes storage capacity, entire camping gear can be easily loaded, rear seats flattened yield a 1.92-meter flat large bed. Previously, a Polish overseas blogger experienced it on site, even after the trunk is fully loaded with equipment, one can still lie sideways, perfectly adapting to family long-distance self-driving and suburban camping needs.

Coming to the country road gravel off-road segment, BJ30 Traveler's 215mm ultra-high ground clearance combined with ATS All-Terrain Control System and professional electric 4WD, chassis tuned referring to OLTC off-road test standards, pothole gravel roads and mild inclines can be passed easily, balancing urban commuting and light off-road usage needs.

BJ30 Traveler relies on GLTC and OLTC dual test cycle systems, five-nation field verification plus domestic field evaluation, solidifying product reliability. HEV hybrid boxy SUV rare in the 70,000-level price range, vehicle sales have led the niche market for years, three-year resale value retention rate of 72% ranks first in its class, nationwide dense after-sales network also backs up usage.

Finally, highlight, On June 12, BJ30 Traveler Highlight Edition is about to launch, feature enhancements, power optimization, and newly added exclusive custom paint, versatile product takes another step forward, we will continue to follow closely.