June 12, the BJ30 Traveller 150,000 units rolled off the production line and the Highlight Edition launched. All models offer a 30,000 yuan trade-in subsidy, with a super trade-in price starting from 69,900. The new model BJ30 Traveller super trade-in price starts from 82,900, and Beijing Off-road also live-streamed a teardown of a BJ30 Traveller that has driven 150,000 kilometers.

The BJ30 Traveller is equipped with the "Triple Engine, Four-Wheel Drive, Six-Mode HEV Hybrid Architecture", and is one of the rare HEV hybrid models in the boxy SUV category. Triple Engine Powerconsists of a hybrid dedicated engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, achieving long-distance energy saving, real-time recharging, and instant power burst; Intelligent Four-Wheel Driveresponse speed reaches 30 milliseconds, peak torque can be burst in 0.5 seconds. Six Major Modescan automatically select the optimal working mode, keeping the power in the best state at all times. Combined with energy central lock, four-wheel electronic limited slip, and intelligent electric ATS All-Terrain Control System, it easily handles mud, sand and other scenarios.

The BJ30 Traveller provides three-row seven-seat layout, wheelbase is 2820mm, usable space ratio 66%, maximum trunk capacity 1496L, rear seats support flat folding. 38 storage spaces throughout the vehicle.

In terms of energy consumption, tested by automotive bloggers from five countries: South Africa, Indonesia, UAE, Poland, and Mexico, the BJ30 Traveller achieved fuel consumption not exceeding 5L per 100km in every country, with a range over 1,000 km per tank of fuel. Additionally, the advantage of HEV hybrid is that there is no need to find charging piles, just refuel and go.

The BJ30 Traveller Highlight Edition continues the boxy styling, adopts an orange theme color, full set of trendy styling kit. The front face features a through-type five-star ring lighting group; exclusive dense spoke star-ring wheels with orange outer ring, same color front and rear sport bumpers, including orange grille design surrounded by lighting group; the interior also features matching orange and metal texture trim panels.

In terms of configuration, the BJ30 Traveller Highlight Edition is equipped with high-performance, long-life dedicated AGM battery, cycle life is 3 times that of a conventional battery; rear motor power increased from 55 kW to 70 kW, power is stronger.

The BJ30 Traveller is equipped with seat heating, ventilation, steering wheel heating and other functions. In intelligent configuration, the system can sense raindrops, automatically close windows. 64-color ambient lighting can pulse with the music rhythm.

At the press conference venue, Beijing Off-road partnered with CCTV Finance to conduct a live teardown of the BJ30 Traveller that has driven 150,000 kilometers, to demonstrate durability quality with real vehicle condition. Meanwhile, the camera team visited the BAIC Zhuzhou Super Factory in depth, witnessing how Chinese smart manufacturing maintains excellent quality control for every car from the source.

150,000 kilometers is equivalent to nearly ten years of usage mileage for an ordinary family. After disassembling the BJ30 Traveller: engine turbo is clean with little carbon buildup, power output is still abundant, transmission casing is intact and oil-free, internal gears have no wear or pits, power system status is excellent; battery pack has no bulging, leakage, or internal deterioration/decay, no need to worry about battery aging failure after long-term use; subframe and suspension arms have no rust, oil seepage or leakage problems, the flatness, regularity of the entire chassis is very close to new car, passive safety protection is always on. This live stream proves with lens that BJ30 Traveller uses solid materials, reliable craftsmanship, and outstanding durability, able to bring users lower maintenance costs, longer vehicle replacement cycles, and peace of mind for every trip.

  When the light off-road track is filled with boxy shells, when off-road accessibility turns into marketing jargon involving price cuts and reduced specs, the industry seems to have forgotten: what users want is never an SUV that "looks capable of off-roading", but a car that can truly climb mountains, take care of the family, and run worry-free for ten years. On June 12, inside the BAIC Zhuzhou Super Factory, the 150,000th BJ30 Traveler complete vehicle officially rolled off the line, with the annual Highlight Edition launching simultaneously. Beijing Off-Road did not use flashy concepts to create hype, but instead went live on CCTV Finance to disassemble a real vehicle driven 150,000 km — laying out the true quality of the under-100,000-class light off-roader before the entire internet.

The speed of 150,000 units hides the true breakthrough logic of light off-roading

  As the model in the Chinese light off-road SUV category that fastest reached 150,000 units in sales, BJ30 Traveler's growth has never relied on low-price dumping, but precisely pierced through the industry pain point that "household use and off-roading cannot be had simultaneously". For a long time, hardcore off-road vehicles consumed fuel and were hard to drive, while city SUVs were fragile and boring. Light off-roading should have been the optimal solution, yet most became mere showpieces: wrap in a boxy shape, add black wheel arches, and dare to boast off-road attributes, while actual passability and durability were no different from ordinary SUVs.

BJ30 Traveler's "Super Off-Road, Super Space, Super Savings" essentially fully harmonized the three most core user contradictions.

  Super Off-Road has never been a medal for challenging limits, but rather composure for dealing with the unexpected. Its Three-Motor Four-Wheel-Drive Six-Mode HEV Hybrid Architecture is the first to implement the HEV technology route in the Chinese Boxo SUV category: the hybrid dedicated engine with 41% thermal efficiency handles long-distance energy saving, front and rear dual motors balance real-time energy replenishment and instant burst power, 30-millisecond level intelligent four-wheel drive response, outputting peak torque in 0.5 seconds, combined with electronic center differential lock and All-Terrain Control System, can handle mud and sand composure. Many mistakenly think off-road capability is for slope climbing, but for ordinary users, true confidence is no skidding on wet rainy roads, no undercarriage scraping on country rough roads, having reserves for highway overtaking — safety in these daily scenarios is far more important than off-road gimmicks. And the characteristic of HEV not needing external charging frees it completely from new energy vehicle charging anxiety, fully blending hybrid economy and four-wheel drive stability into daily commuting.

  Super Space has never been a攀比 of wheelbase numbers, but dignity for the whole family. 2820mm ultra-long wheelbase, 66% ultra-high space utilization rate, making its third row no longer a filler pet seat, 1.8-meter adults still sit spacious; 1496L ultra-large trunk, folding rear seats fully flat instantly becomes a 1.92-meter large bed, fits camping gear and also temporary rest; 38 storage spots, making water cups, tissues, children's toys all have exclusive spots. Family car space logic is never "bigger is better", but "no one needs to compromise": elderly don't need to curl legs, children don't need to hold things, wife's handbag doesn't need to be near feet — this is the composure a family trip should have.

  Super Savings has never been stingy calculation, but long-term peace of mind. Auto bloggers from five countries including South Africa, Indonesia actually tested, BJ30 Traveler ran under 5 liters per 100 km in various countries, one tank range over 1,000 km; don't need to find charging piles, gas and go, can save dozens of hours of energy replenishment time annually; first owner enjoys lifetime warranty for the entire vehicle, no high-voltage battery safety hazards, simple maintenance, abundant parts. Many calculate vehicle cost only looking at car price, but ignore hidden expenses in the ten-year cycle: time finding charging piles, effort for repairs, depreciation from battery degradation... True saving is getting rid of all unnecessary trouble, letting you focus on scenery on the road, not the car itself.

The Highlight Edition upgrade: don't pile specs, just improve daily texture

  The Highlight Edition launched at this 150,000 units milestone node did not blindly pile up flagship specs, but on top of "Super Off-Road, Super Space, Super Savings", raised the details users perceive most strongly one level.

  In looks, classic boxy shape combined with five-gate star ring across light bar, complete electric-style trendy modification kit and exclusive star ring wheels, plus all-new orange interior and metal texture trim panels, refinement hidden within ruggedness. It did not make design into a single internet celebrity style, but balanced aesthetics for different life stages: young people can wear cool trendy feel, middle-aged people drive steady and elegant. A car's looks shouldn't be a label for boasting individuality, but should carry the class to support commuting, dates, camping and all scenarios.

  In performance, replaced AGM battery dedicated AGM battery with cycle life 3 times that of ordinary batteries, equipped with Porsche same turbocharging technology, whole vehicle charging efficiency reaches 99%; rear motor power increased from 55 kW to 70 kW, ramp merging, intersection start, emergency avoidance can all get more timely response. Good power upgrade has never been chasing 0-100 km/h numbers, but doing the moments users use daily to the extreme: smooth starts, powerful overtaking, agile avoidance — these fleeting confidence is more solid than any parameter.

  In experience, higher body brings broader view, seat heating ventilation, steering wheel heating covering winter/summer pain points; raindrop sensing automatic window closing,免去 rain day getting out of car flustered; 64-color ambient lighting moves with music, leave a piece of emotional sanctuary for commute home. High-end feeling is never piling leather and wood grain trim, it's details you didn't think of, it thinks for you.

150,000 km disassembly: the hardest quality is always hidden in unseen places

  The most weighty part of the whole launch event has never been new car launch and sales celebration, but that CCTV full live broadcast 150,000 km actual vehicle disassembly. 150,000 km, about ordinary families nearly ten years of vehicle use mileage, most cars at this node start appearing oil leaks, abnormal noises, power attenuation, most brands avoid high mileage vehicle status at all costs, Beijing Off-Road instead wants to disassemble and show the whole internet.

  Disassembly results had no unexpected miracles, but everywhere solid: engine turbo carbon buildup scarce, power output no obvious attenuation; transmission casing dry and leak-proof, internal gears no wear pits; battery pack no bulging, no leakage and internal attenuation; subframe, suspension arms no rust oil seepage, whole chassis flatness, neatness and new car difference extremely small. No exaggerated propaganda, only engineering perspective real presentation — and this realness is exactly the reassurance users need most. A car's ultimate cost-performance, has never been how low price when buying is, but after ten years of driving, how much safety it can give you. Extending car replacement cycle one year, annual vehicle cost less one point; one less breakdown, travel peace of mind adds one point.

  This durability confidence, source in BAIC Zhuzhou Super Factory manufacturing standards. Welding workshop hundreds of robots 100% automated operations, glue application error not exceeding a hair, ensuring body frame rigidity, rough road no abnormal noise, collision safer; over 5,000-ton stamping equipment one time press forming body sheets, ensuring body uniform neat; spray workshop fully automatic eco-friendly water-based paint process, harmful volatiles reduced over 60%, new car no odor, paint surface more sun and corrosion resistant. Every process sets quality control checkpoints, every car has quality traceability — quality is never post-inspection found, from a steel sheet start, every环节 pinching precision done.

Summary:

  150,000 units sales, is 150,000 families' choice; 150,000 km disassembly, is 15-point quality answer sheet. BJ30 Traveler's popularity, never relied on marketing hype, but stepped on a simplest truth: what users want is never "off-road" this label, but a car that can balance daily and distance, reliable and worry-free.

  So-called off-road accessibility, never is taking off-road down from the altar, but more ordinary people don't need to compromise family use for passion, don't need to abandon distance for utility. After 30,000 yuan super trade-in policy 69,900 yuan start threshold, Highlight Edition comprehensive upgrade texture, are in doing this thing more thoroughly — letting every piece of love wanting to go to mountains, don't need to pay too high a price; letting every ordinary daily, can live out their own highlight.

June 12, Beijing Off-road welcomed the 150,000th unit delivery of BJ30 Traveler at the BAIC Zhuzhou Super Factory, simultaneously launching the new Highlight Edition. Trade-in subsidies of 30,000 Yuan are now available across the entire lineup, with a starting price of only 69,900 Yuan after super trade-in.

At the press conference venue, CCTV lenses recorded the disassembly process of a BJ30 Traveler that had driven 150,000 kilometers throughout, using the actual vehicle to verify and answer durability issues.

Trust in Quality, 150,000 User Votes

BJ30 Traveler became the fastest model in the domestic light off-road SUV sub-market to break through 150,000 units in sales. Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated at the press conference that this is not only a breakthrough in speed, but also quality trust forged by 150,000 user choices.

This car is capable on the road and economical to run. Beijing Off-road packed over 60 years of professional car-making experience into a box-shaped SUV, pioneering the use of the "Triple-Engine Four-Wheel Drive Six-Mode" HEV hybrid architecture. Hidden within the system are three "hearts": the dedicated hybrid engine with 41% thermal efficiency is responsible for fuel saving on long distances, while the front and rear motors respectively manage instant power boost and energy replenishment. Intelligent 4WD reaction speed is 30 milliseconds, reaching peak torque within half a second. Drive freely in mud or sand; the system automatically selects the optimal mode, no need for you to worry.

Space is even the highlight. 2820mm wheelbase, space utilization rate up to 66%, rear seats folded flat turn directly into a 1.92-meter large bed. Three-row seven-seater layout, a 1.8-meter tall person won't feel cramped in the third row. 38 storage compartments throughout the vehicle, trunk max expands to 1496 liters, everyone has their own place for a family trip.

Fuel consumption performance is surprising. Car bloggers from South Africa, Indonesia, UAE, Poland, and Mexico conducted actual tests. BJ30 Traveler achieved less than 5 liters per 100km under road conditions in their respective countries, one tank of fuel easily exceeds 1000 kilometers. No need to find charging piles, just refuel and go, saving dozens of hours annually just on refueling time. First owners also enjoy lifetime warranty for the whole vehicle, no battery pack safety hazards, maintenance is cheap and parts are easy to find.

Super Off-road, Super Large, Super Economical, Three Upgrades of Highlight Edition

At the node of 150,000 new cars delivery, Beijing Off-road released a new version — BJ30 Traveler Highlight Edition. Based on the original "Super Off-road, Super Large, Super Economical", looks, performance, and experience are fully maximized.

For looks, Highlight Edition uses classic box-shaped styling, with exquisite feel hidden in tough lines. Exclusive Five-Gateway Star Ring through-bridge light groups, paired with full set of electronic trendy modification kit and exclusive star-ring wheels, front and rear bumpers match the body color. Interior switched to brand new orange combination with metal texture trim plates, layering and texture have jumped up a level. Whether you are in your early twenties or forty, sitting inside the car you can find your own passion.

Performance upgrade is more practical. Replaced with high-performance AGM battery, cycle life is 3 times of ordinary batteries. Turbocharging technology is the same as Porsche, whole vehicle charging efficiency reaches 99%. Rear motor power pulled directly from 55 kW to 70 kW, merging into ramps, starting at intersections, emergency avoidance, once the accelerator is stepped on, there is power, road rights are in your own hands.

In terms of experience, the body is higher than ordinary SUVs, the view is open like driving a small tank. Seat heating, ventilation, and steering wheel heating are all fully equipped for you. System senses raindrops and automatically closes windows, 64-color ambient light jumps with the music rhythm. Off-road life or city commuting? No need to choose, one car holds them all.

CCTV Live Broadcast Witness, 150,000 Km Car Disassembled for You to See

Beijing Off-road played this for real this time. At the press conference venue, they partnered with CCTV Finance, live-streamed the disassembly of a BJ30 Traveler that had driven 150,000 kilometers. What concept is 150,000 kilometers? An ordinary family can drive for nearly ten years.

After disassembly, the engine turbo was clean, carbon deposits were pitifully few, power output was still abundant. Gearbox casing intact and undamaged, no drop of oil leaked, internal gears show no wear pits. Battery pack has no bulging, leakage, degradation, no need to worry about aging failure after long-term use. Subframe, suspension control arms zero rust, zero oil seepage, chassis flatness and new car difference is extremely small, passive safety is online from head to toe.

CCTV lens also went deep into BAIC Zhuzhou Super Factory. Welding workshop hundreds of robots collaborate, automation rate 100%, glue application error thinner than a hair, car body skeleton is sturdier, no noise on bad roads, safer in collisions. 5000+ ton giant stamping equipment forms in one go, car body lines are smooth and good-looking. Spraying workshop dozens of robots work fully automatically, environmental water-based paint reduces harmful volatile substances by more than 60%, new cars have no smell, paint surface is sun-resistant and corrosion-resistant. Every process has quality control gatekeeping, guaranteeing every car coming off the line is a superior product.

According to introduction, from now on, besides 30,000 Yuan super trade-in subsidy, Beijing Off-road also released five major gifts: First non-operational vehicle owners receive a whole vehicle lifetime warranty worth 6,000 Yuan; 0 down payment and other financial plans; Old brings new transaction, get up to 800 Yuan JD.com card; Whole line lifetime OTA free upgrade; Basic traffic lifetime free, entertainment traffic 2 years unlimited.

Catch up with World Cup opening, Highlight Edition also added an easter egg: Car buying at any authorized store nationwide can participate in the guess game, accurately predict the champion and the final score, get another 50,000 Yuan car purchase subsidy.

Summary

150,000 loves, highlighting arrival. BJ30 Traveler Highlight Edition tells you with ultimate cost-performance ratio: Light off-road SUVs are all the same, that one chosen from ten thousand this time is truly not expensive.

June 12, the BJ30 Traveler 150,000-unit production exit and Highlight Edition launch event themed "150,000 Loves, Arriving for Glory" was grandly held at BAIC Zhuzhou Super Factory. The scene not only welcomed the smooth exit of the 150,000th BJ30 Traveler vehicle, the brand new BJ30 Traveler Highlight Edition also officially debuted. The new car is positioned as a light off-road SUV, all series enjoy a 30,000 yuan super trade-in subsidy, ordinary version super trade-in price starting at 69,900 yuan, Highlight Edition super trade-in price starting at 82,900 yuan. Meanwhile, Beijing Off-road partnered with CCTV to conduct a live stream of a 150,000-kilometer real vehicle disassembly, using real vehicle condition and factory traceability dual forms to verify the product's solid quality and Chinese intelligent manufacturing strength to the whole network.

Zhang Guofu, Vice President of BAIC Group and Chairman of Beijing Off-road, stated on site that the BJ30 Traveler is currently the fastest-selling light off-road SUV to achieve 150,000 units sales volume domestically. Behind the sales of 150,000 units is the recognition and trust of global users. This model not only presented an eye-catching answer to Chinese HEV technology, but is also a powerful declaration of Chinese intelligent manufacturing going global. As the first HEV hybrid vehicle in the Chinese Box SUV category, the BJ30 Traveler relies on Beijing Off-road's sixty-plus years of off-road technology accumulation, leveraging three core advantages of **Super Off-road, Super Large, Super Savings**, successfully establishing a foothold in the global market.

In terms of off-road performance, the BJ30 Traveler is equipped with the industry-leading three-engine four-wheel drive six-mode HEV hybrid architecture. This system consists of a hybrid dedicated engine with thermal efficiency up to 41% and front-rear dual drive motors forming a three-engine power combination, respectively adapting to different working conditions such as long-distance energy saving, real-time charging, and instant acceleration; the intelligent four-wheel drive system response is only 30 milliseconds, 0.5 seconds to explode peak torque. With energy center lock, four-wheel electronic limited slip, and Intelligent Electric ATS All-Terrain Control System, the vehicle can freely switch six driving modes, easily conquering mud, sand, gravel roads and other complex road conditions, ensuring neither city commuting nor outdoor light off-road is compromised.

Space performance is the core highlight of home travel. The new car adopts a 3-row 7-seat layout, wheelbase reaches 2820mm, space efficiency rate 66%, 3rd row space is spacious, adults with height 1.8 meters can also sit comfortably. Under normal conditions, trunk capacity is 1496 liters, rear seats fully flat fold down to form 1.92 meters super large rest space. The whole car is set with 38 storage points, large and small personal items can be properly stored, fully meeting diversified needs such as family travel, outdoor camping, daily loading, etc.

In terms of energy consumption and usage costs, the BJ30 Traveler performance is very eye-catching. Previously, auto bloggers from South Africa, Indonesia, UAE, Poland, and Mexico jointly tested, this car combined fuel consumption per 100 kilometers is controlled within 5 liters, one tank of fuel range exceeds 1,000 kilometers. The model adopts an oil-hybrid architecture, no need to rely on charging piles, refuel to go, annually can save users a lot of charging time. Meanwhile, first owners can enjoy whole vehicle lifetime warranty, high-voltage battery no safety hazards, later maintenance convenient, parts supply sufficient, truly achieving save money, save time, save worry.

The BJ30 Traveler Highlight Edition launched this time, on the basis of current car models around **Highlight Appearance, Highlight Performance, Highlight Experience** three dimensions comprehensive upgrade. Appearance continues classic box hard styling, equipped with exclusive five-star ring through light group, exclusive star ring wheels and front-rear same color sports bumpers, at the same time newly added exclusive paint and orange interior, matching metal texture trim plate, hard temperament and fine texture both have.

Power system completed multiple optimization upgrades, replaced cycle life up to ordinary battery 3 times high performance AGM battery, equipped with Porsche same type turbocharging technology, whole vehicle charging efficiency increased to 99%; rear motor power increased from 55 kW to 70 kW, intersection start, ramp merge, emergency avoidance and other scenarios power response is more swift.

Driving experience further advanced, new car equipped with seat heating, ventilation and steering wheel heating functions, equipped with induction automatic window closing system, 64 color ambient lights can follow music rhythm change, turn cabin into comfortable pleasant moving living room, take into account daily commute and long-distance travel ride experience.

To give back to the broad consumers, Beijing Off-road launched multiple limited-time courtesies. All series vehicles can enjoy 30,000 yuan super trade-in subsidy, no limit brand, no limit car age, new purchase and trade-in users can all participate. Stacked five exclusive rights: First non-operating owner can be gifted value 6,000 yuan whole vehicle lifetime warranty; provide 0 down payment etc. flexible financial solutions; old customer referral transaction can collect up to 800 yuan JD card; all series vehicles enjoy lifetime OTA free upgrade; basic traffic lifetime free, entertainment traffic enjoy 2 years unlimited. Just coinciding with the World Cup event period, car buying users can also participate in guessing activity, accurately guessing champion team and final match score, additionally enjoy 50,000 yuan car buying subsidy.

Quality always withstands severe inspection. Event scene, CCTV Finance full process live stream a car driven 150,000 kilometers of BJ30 Traveler disassembly whole process. This mileage is equivalent to ordinary family nearly ten years usage mileage, disassembly result shows, engine carbon accumulation very little, power status still full, transmission no leakage, gear wear tiny; battery pack no bulge, leak, decay and other problems; sub-frame, suspension etc. chassis parts no rust, oil seepage phenomenon, whole car condition close to new car standard. Live stream team also deep into BAIC Zhuzhou Super Factory, visited stamping, welding, painting etc. production workshops. Whole factory mass automation robot operation, stamping, welding precision strict, painting uses environmental friendly water-based paint, from production source control body strength, paint surface quality and cabin health, every process is set with quality control checkpoint, build solid quality foundation.

Currently BJ30 Traveler family model official guide price range is 99,900 - 139,900 yuan, covering fuel standard version, fuel advanced version, fuel seven-seat version, hybrid advanced version and all new highlight version multiple configurations, price gradient clear, can meet different budget, different scenario car use needs. From leading landing hybrid technology box SUV, to iterative upgraded highlight version, to winning 150,000 units market good achievement, BJ30 Traveler walked out a "Can City Can Wild, All-round Practical" development route.

In the future, Beijing Off-road will continue to deeply cultivate light off-road market segment, with hardcore products, affordable price, perfect service, promote off-road life popularization, accompany tens of thousands of users run to mountains and daily life, unlock more highlight travel moments.

Budget of 100,000 RMB wanting a Boxy SUV that balances home use and light off-roading? Decide after viewing the BJ30 Traveler Highlight Edition.

On June 12, BJ30 Traveler 150,000th unit officially rolled off the line at BAIC Zhuzhou Super Factory, meanwhile, BJ30 Traveler Highlight Edition launched, followed by BJ30 Traveler series-wide 30,000 RMB trade-in policy, new and old users can enjoy, simultaneously, also gave a value of 6,000 RMB whole-vehicle lifetime warranty (limited to first non-commercial owner) inside five major benefits, everyone's car buying pressure reduced quite a lot.

Of course, besides price, this car's strength is also worth watching.Relying on large space, low fuel consumption, and off-road capability, redefining the standard for 100,000-level light off-road SUVs.

Wheelbase 2820mm, space utilization ratio 66%, 1496L trunk, 38 storage points, folded rear seats can get 1.92-meter large bed, BJ30 Traveler moving house, camping is very easy, to exaggerate, also can be used for hauling goods. BJ30 Traveler also hasone big differentiation highlight, it is rare large seven-seater Boxy SUV in 100,000-level, third row can sit1.8-meter tall adult passenger, daily travel not cramped is very important.

Speaking of daily travel, saving is also crucial.South Africa, Indonesia, UAE, Poland, Mexico five country automotive bloggers, 100km fuel consumption all not exceeded 5L (South Africa unpaved roads 4.9L, Indonesia congested sections 5L, UAE desert highways 4.9L, Poland ice and snow mountain roads 4.85L, Mexico bumpy roads 4.4L). Compared to same-level models, per year can save a few thousand RMB fuel costs. Moreover, first owner enjoys whole-vehicle lifetime warranty, covering 99% parts, maintenance also convenient, considered using saving and also relatively stress-free one, no wonder it can gain 150,000 units of trust.

Not only that, off-road ability is also Boxy SUV one of core competitiveness, as domestic first vehicle equipped with HEV hybrid Boxy SUV, vehicle equipped with three-motor four-drive six-mode hybrid system, by 41% thermal efficiency hybrid-specific engine, front and rear dual motors composed three-motor power, match 30ms response intelligent four-wheel drive, 0.5s can explode peak torque, . Directly speaking, facing commute, highway, hill climbing recovery such operating conditions, BJ30 Traveler can make power in optimal state.

Besides power, energy center differential lock + four-wheel electronic limited slip + AI Smart Super ECU system, enhanced BJ30 Traveler's traction recovery ability, not only can handle mud terrain, sand terrain, cross-axle such complex road conditions, self-developed AI Smart Super ECU system, also can through OTA, continuously enhance traction skills. Plus Smart Electric ATS all-terrain control system brought four off-road modes, snow, wading also can easily handle.

Then look at the body, using cage structure, high-strength steel proportion 63.4%, body torsional stiffness 24,800 N·m/degree, whole vehicle experienced 4 million km extreme durability test, also can withstand CCTV lens inspection, disassembled 150,000 km real vehicle, prove its power, chassis, battery pack no aging leakage issues, hardware reliable.

This time launched Highlight Edition, on original basis, appearance, performance, configuration all have upgrades. For example exclusiveHalo wheels, brand new orange interior and metal texture panels, make new car more personality. Replace high performance, long life dedicated AGM battery, equipped with Porsche-similar turbocharging technology, rear motor power from 55kW increased to 70kW, rain sensor auto window closing etc., all point to new car experience upgrade.

Overall, BJ30 Traveler not only in product level satisfies urban commute and light off-roading balance, also in 100,000-level Boxy SUV has sufficient value-for-money speaking power, therefore, before buying Boxy SUV, suggest first do not miss BJ30 Traveler.

June 12, Beijing Off-road accomplished two quite tough tasks: the 150,000th BJ30 Traveler rolled off the production line, and the Highlight Edition launched at the same time. All series super trade-in price starting from 69,900 RMB, Highlight Edition gasoline from 82,900 RMB, hybrid from 109,900 RMB.

But what truly made me feel "this brand dares to play", is another thing — CCTV live streamed the dismantling of a BJ30 Traveler that had driven 150,000 kilometers.

What is the concept of 150,000 kilometers? It is equivalent to driving along the national border line for a full 6 laps, nearly 10 years for an ordinary family. After opening it up, the engine turbo is perfectly clean, the transmission does not leak oil, the battery pack does not bulge or degrade, and the chassis control arms have no rust or seepage. Compared to a new car, the difference is very small. Under CCTV's lens, Beijing Off-road directly slammed the word "Quality" on the table.

150,000 units, not just shouted out

BJ30 Traveler is the Chinese light off-road SUV model that fastest reached 150,000 units. Consecutively two years HEV hybrid box-type SUV sales No. 1, consecutively 24 months domestic HEV hybrid SUV sales No. 1, 100,000-150,000 RMB level domestic compact SUV resale value No. 1. It also won Best Hybrid SUV in the Arab region, and won Annual Best Imported SUV in Argentina. Stacking these titles together shows it didn't rely on low price to boost volume, but on solid product power.

Super Off-road, Super Spacious, Super Efficient, all three labels hit

BJ30 Traveler can sell explosively, the core is doing three things right:

Super Off-road. It is the domestic first box-type HEV hybrid model, three-engine four-wheel drive six-mode architecture, no need for charging piles, just fill gas and go. Smart electric four-wheel drive 30 milliseconds response, mud ground, sand ground, cross-axle can all pass. Max wheel end torque 5928 N·m, tougher than many hardcore off-roaders.

Super Spacious. 2820 mm wheelbase, three rows seven seats, third row seating for 1.8 meter tall adults does not feel cramped. Trunk 1,496 liters, rear seats fold down instantly become 1.92 meter big bed. Moving house doesn't need to call Huolala, camping doesn't need to pitch tent.

Super Efficient. Fuel consumption tests in five countries all below 5 liters: South Africa 4.9L, Indonesia 5L, UAE 4.9L, Poland 4.85L, Mexico 4.4L. One tank runs over 1,000 kilometers, annual fuel cost saves over 2,000 RMB compared to same-class fuel SUV. First owner whole vehicle lifetime warranty, no charging anxiety, no battery degradation anxiety.

Highlight Edition three major upgrades, turn "making do" into "being particular"

Based on 150,000 owner feedback polished Highlight Edition, in three major dimensions took another step forward:

Looks. Added Lava Orange, Dome Blue, Cold River Grey three car colors, full set of electrified trendy modification kit, Star Ring wheels, front and rear same color sport bumpers. Interior replaced with Orange theme, metal texture trim panels, dashboard mountain pattern inherits Beijing Off-road family design. Drive out doesn't look common, parked roadside attracts attention.

Performance. Replaced Porsche same model VGT variable geometry turbocharger, rear axle motor upgraded from 55kW to 70kW, start overtake more decisive. AGM battery cycle life is ordinary battery 3 times, long term parking not afraid of power loss.

Experience. Seat ventilation heating, steering wheel heating, 64-color ambient light, 10-speaker HiFi audio all arranged. Summer turn on ventilation in advance, winter turn on heating in advance, rain auto close window. Sit inside car, compared to ordinary SUV "taller by two inches", vision clear, long trip not confined.

Starting from 69,900 RMB, trade-in direct subsidy 30,000 RMB

All series enjoy "30,000 Super Trade-in Policy", no brand limit, no year limit, own car can trade; new purchase users bring driver's license to dealership, also directly enjoy 30,000 RMB subsidy. Fuel standard version starting from 69,900 RMB, Hybrid Highlight version starting from 109,900 RMB. Time limit also has World Cup prediction activity: buy car can guess champion and final score, guess correctly get another 50,000 RMB purchase subsidy.

[Dapang's Remarks]

BJ30 Traveler Highlight Edition launch this time, not simple configuration update, but is a comprehensive evolution based on 150,000 user real feedback. CCTV dismantling car proved its foundation solid enough, five countries test proved its hybrid efficient enough, 150,000 units sales proved market recognition enough. If you are looking for a 70,000 RMB class, can seat seven people, can run rough roads, fuel consumption under 5 liters, also with seat ventilation heating box-type SUV, BJ30 Traveler Highlight Edition might be currently best choice with no hesitation. After all, even CCTV dares to dismantle car to show you, buy one won't be wrong.

For just 69,900 Yuan, can you buy a large 7-seater light off-road SUV? A few years ago, most people would consider this a fantasy. On June 12, Beijing Off-Road welcomed the 150,000th BJ30 Traveler coming off the line at the Zhuzhou Super Factory, launching the annual new Highlight Edition version simultaneously, and releasing a 30,000 Yuan super trade-in policy for the entire series: The fuel standard version super trade-in price is as low as 69,900 Yuan, the all-new Highlight Edition version starts from 82,900 Yuan after trade-in.

Besides the 30,000 Yuan direct price drop purchase benefit, Beijing Off-Road also matched five levels of exclusive rights: First-time non-operating owners receive a lifetime warranty for the whole vehicle, 0 down payment and other financial plans reduce the purchase threshold, existing customers referring others can enjoy up to 800 Yuan rewards, full series lifetime free OTA upgrades, basic traffic is free for life, entertainment traffic is unlimited for 2 years. Coinciding with the World Cup period, purchasing users can also participate in the Champion Prediction activity, accurately hit the champion and final match score, and can enjoy up to 50,000 Yuan purchase subsidy.

As the model with the fastest breakthrough of 150,000 units in China's light off-road SUV market, the rise of BJ30 Traveler has never relied on low-price gimmicks. What supports the choice of 150,000 users is its all-around product power of 'Super Off-Road, Super Large, Super Fuel-Efficient' - it has brought the light off-road experience that once belonged only to niche circles to a position within reach of ordinary families.

Fuel-Efficient: Full-Cycle Vehicle Usage Cost Pressed to a Low Level in Class

For the vast majority of family users, buying a car is just the first step, and long-term vehicle usage costs are the real 'hidden expenses'. BJ30 Traveler's 'Super Fuel-Efficient' hits the core demands of users 'Fuel Saving, Time Saving, Worry Free', pressing the full-cycle vehicle usage cost to an extremely low level in its class.

Fuel efficiency is the most intuitive advantage. Previously, local automotive bloggers from five countries including South Africa, Indonesia, UAE, Poland, and Mexico completed fuel consumption tests under typical road conditions in their respective countries. From urban congestion morning rush hour, desert high-temperature highways, to icy snowy winding mountain roads, bumpy unpaved roads, BJ30 Traveler's fuel consumption per 100 kilometers did not exceed 5 liters in all scenarios: unpaved roads in South African wildlife reserves were as low as 4.9 liters, and over 100 kilometers of stone roads in Mexico even achieved 4.4 liters.

Converting to daily vehicle usage scenarios, calculated by driving 15,000 kilometers per year, the fuel cost expenditure for ordinary fuel SUVs in the same class is close to 10,000 Yuan, while BJ30 Traveler only requires over 7,000 Yuan. Over five years, just fuel costs can save over 10,000 Yuan. Behind this fuel-saving capability is mature HEV hybrid technology verified by over 26 million users globally. It requires no external charging, just refuel and go, completely getting rid of the trouble of finding charging piles and applying to install private piles. It can save users dozens of hours of energy replenishment time per year. For family users with tight schedules, this time value cannot be ignored either.

More importantly, it is 'worry-free'. BJ30 Travel provides lifetime warranty for the whole vehicle for the first-time owners, covering engine, gearbox, and the vast majority of parts. There is no safety hazard of high-voltage battery packs. Daily maintenance process is simple, parts supply is sufficient, and even in remote areas, it can be easily repaired. At the press conference site, CCTV Finance live streamed the teardown of a BJ30 Traveler driven for 150,000 kilometers. After teardown, the engine turbo carbon accumulation was extremely low, power output was still abundant. The gearbox had no oil leaks or gear wear. The battery pack had no bulging or attenuation. The chassis parts had no rust or oil seepage. The overall condition was very close to a new car, intuitively verifying the reliability of long-term vehicle use, and also allowing users not to worry about subsequent maintenance costs.

Super Large: Making Every Inch of Interior Space Useful

Family travel, space is always a rigid demand. BJ30 Traveler's 'Super Large' is not simply stacking body dimensions, but through a high space utilization ratio design, making every inch of interior space used effectively.

The extra-long wheelbase of 2820 mm, matched with a super-high space utilization ratio of 66%, allowed this 100,000 Yuan class SUV to achieve a practical layout of three rows and seven seats. Unlike many 7-seater SUV 'third row only suitable for children' useless design, the third row of BJ30 Traveler reached B-class space level. A 1.8-meter tall adult sitting will not appear knees pressing against the backrest, top of head rubbing against the roof tightness. When the whole family goes out together, everyone can have a comfortable riding experience. When commuting daily, if the third row is folded down, a neat trunk space can be obtained, balancing daily practicality and multi-person travel needs.

Loading capacity is equally outstanding. In the conventional state, the trunk can already accommodate multiple suitcases and camping equipment. After the rear seats are folded down flat, the trunk volume can reach 1496 liters, simultaneously forming a 1.92-meter flat large bed. When self-driving camping on weekends, no need to set up a tent, just lay out bedding to rest directly. Matching with a 1.05 sq meter panoramic sunroof, lying down at night you can see the stars, equivalent to bringing a mobile travel space. Whether it's moving house loading large luggage, filling up with local specialties prepared by family on the return trip, or taking the full set of skiing and camping equipment to travel, no need to worry about space.

Storage design at details is equally thoughtful. The whole car has 38 storage spaces in total. Umbrellas, thermos cups, children's toys, portable computers and other small items can find exclusive placement positions. No need to scatter pile around inside the car. Daily vehicle cleanliness and convenience are greatly improved.

Super Off-Road: Not Just Appearance, but Also Hardcore Off-Road Technology Foundation

There are many box-style SUVs, but not many 'true light off-roads' that can truly withstand the test of bad roads. Relying on Beijing Off-Road's more than 60 years of professional off-road technology accumulation, the 'Super Off-Road' of BJ30 Traveler is a full-dimensional hardcore strength from power architecture to escape capability.

Its three-engine four-wheel drive six-mode HEV hybrid architecture is the first HEV hybrid solution in the Chinese box-style SUV category. The so-called 'Three Engines' refers to a hybrid dedicated engine with 41% thermal efficiency, plus two drive motors front and rear. Compared to traditional dual-engine hybrid, it adds one rear axle drive motor: The engine is good at long-distance cruising energy saving, the front motor is responsible for real-time energy replenishment and power assistance, the rear motor is responsible for instantaneous power explosion and four-wheel drive escape. The three work independently, balancing fuel consumption and power performance.

The response speed of the intelligent electric four-wheel drive reaches 30 milliseconds, 0.5 seconds to output peak torque. Matching with electronic controlled energy center lock and four-wheel electronic limited slip system, it can accurately distribute power at the moment the wheels slip. Maximum wheel end torque can reach 5928 N·m. Muddy ground, sandy ground, cross-axle and other common light off-road scenes can be easily handled. Smart Electric ATS All-Terrain System provides multiple off-road modes. Users only need to turn the knob to switch corresponding scenes, the vehicle will automatically adjust power and chassis settings. Even off-road newbies can easily get started.

Six driving modes can automatically switch. Pure electric, series, parallel, engine direct drive, energy recovery, parking charge and other modes intelligently match current road conditions. When commuting in the city, it is smooth and fuel-efficient. When cruising on high speed, power is abundant. When escaping outdoors, four-wheel drive outputs full power. No need for driver manual adjustment, always maintain the best working state. Safety level also follows the standard of professional off-road. Cage-style body medium and high strength steel ratio reaches 63.4%. Key parts are fully covered with hot forming steel. During R&D stage, it underwent 4 million kilometers of extreme environment durability tests. Full scenes verified the reliability of the vehicle.

150,000 Unit Milestone: Putting Off-Road Equality into Practice

The launch of the 150,000th unit coming off the line and the Highlight Edition, for Beijing Off-Road, is not just a new product launch, but more the implementation of the 'Off-Road Equality' concept once again. In the past, off-road life was often tied to high-priced hard off-roaders, making it hard for ordinary families to access; while city SUVs could only handle paved roads, failing to meet users' needs to get close to nature. The appearance of BJ30 Traveler uses an approachable price to integrate 'City Commute + Family Travel + Light Off-Road' three capabilities into one car, allowing more families not to compromise for a single need, nor pay excessive costs for occasional outdoor experiences.

The newly launched Highlight Edition version is polished based on the real feedback of 150,000 owners. Based on the original all-around attributes, it completes upgrades from three dimensions: appearance, performance, experience. Appearance adds exclusive paint and trendy modification kits, better fitting young users' personalized needs. In performance, it swaps for AGM dedicated batteries with 3 times the life of ordinary batteries. Rear motor power increased from 55 kW to 70 kW. It also carries Porsche same model variable geometry turbocharging technology, power response and power supply stability further improved. In experience layer, it adds seat heating ventilation, steering wheel heating, raindrop sensing auto window close, 64-color ambient light following music rhythm, etc. configurations, creating the cabin into a more comfortable mobile space.

And the CCTV live streaming teardown and factory tour links, is putting quality completely on the table. From the real vehicle condition of 150,000 km old cars, to Zhuzhou Factory 100% automated welding, high-precision stamping, environmental protection painting processes. Beijing Off-Road responded to consumers' concerns about 'low price whether low quality' in the most straightforward way - affordable price does not mean shrunken quality. Ordinary families can also own a durable, reliable, all-around travel partner.

150,000 units is not the end, but a new starting point. When light off-road is no longer a niche hobby, but becomes a daily travel option for ordinary families, that is where the true value of this press conference lies.

June 13, Beijing OFF-road Honor Owners Collective Delivery and 618 Group Buying Event was grandly held at Beijing OFF-road Chengdu Shengguo Automobile. This event successfully completed the concentrated delivery of 6 new vehicles, including the 31,800th milestone vehicle of Shengguo Automobile. The delivery ceremony officially kicked off in a warm and enthusiastic atmosphere. Many new and old owners gathered on site, arriving one after another to leave their exclusive marks on the exclusive check-in wall, freezing the beautiful encounter with Beijing OFF-road.

The scene was full of ritual sense. The store general manager came to the site personally, delivered new car keys to the owners one by one, and sent exclusive privileges. When the new car keys symbolizing freedom and love were handed over to their hands, the faces of every owner were filled with joy and expectations, full of enthusiasm to rush to their own new off-road life, and also put a warm and perfect period to this delivery festival.

Mr. Guan, the owner of this milestone vehicle, is a loyal old fan of Beijing OFF-road and a witness to the brand's hardcore reputation. As a repurchase owner, he chose Beijing OFF-road again, interpreting the recognition of the brand with practical actions. Mr. Guan felt inspired on site: "Choosing Beijing OFF-road is choosing a lifestyle. Receiving this special delivery ceremony today, I felt the brand's sincerity. Years of trust and companionship have made me determined to choose here again."

New owners on site also shared their original intention of buying cars. A new BJ30 owner said: "It is a great honor to participate in this centralized delivery and unlock a new driving seat. The product strength, high cost-performance ratio, and thoughtful replacement policy of BJ30 deeply moved me. From entering the store for consultation, test drive selection to final car pickup, the store staff were professional and patient throughout the process, and the service was detailed and thoughtful. Every link was efficient and smooth. I am very much looking forward to joining the car friends' family in the future, and rushing to the mountains and seas with partners of like minds to explore more unknown scenery."

As a senior old store that has cultivated the Southwest market for 15 years, Beijing OFF-road Chengdu Shengguo Automobile has always resonated with the brand since entering the game in 2012, adhering to the core service concept of "Car purchasing is just the beginning, service never stops", adhering to the original intention of "Customer First", abandoning single transaction-based service, empowering every owner with refined and humanized high-quality service.

As the fastest model in China's light off-road SUV reaching 150,000 units. BJ30 Traveler relies on Beijing OFF-road's over 60 years of professional accumulation, with hardcore strength of super wild, super large, and super saving, letting the world see China. To further promote off-road equality and let more families enjoy light off-road life, BJ30 Traveler launched a 30,000 Yuan replacement policy for the entire series, with a super replacement price starting at 69,900 Yuan.

"Super Wild" is the confidence to set off.Beijing OFF-road has built the industry-leading "Three-Engine, Four-Wheel Drive, Six-Mode HEV Hybrid Architecture", and applied it to BJ30 Traveler first, becoming the first HEV hybrid vehicle in the Chinese Box SUV category. Three-Engine Power is a 41% thermal efficiency hybrid dedicated engine, front drive motor and rear drive motor, good at long-distance energy saving, real-time replenishment and instantaneous explosion;Intelligent Four-Wheel Driveresponse speed reaches 30ms, 0.5 seconds to reach peak torque.Six Modescan automatically select the optimal working method, power is always in the best state. Cooperating with Center Differential Lock, Four-Wheel Electronic Limited Slip and Smart Electric ATS All-Terrain Control System, easily coping with scenarios such as mud, sand, etc.

"Super Large" is the calmness of travel. BJ30 TravelerThree-row, Seven-seat layout, has 2,820mm super long wheelbase, 66% super high rate of space, and1,496-liter super large trunk, rear row pure flat folding second becomes1.92-meter large bed. B-class Box super wide third-row space, letting 1.8-meter adult sitting still spacious. 38 storage spaces in the whole car, every personal item has an exclusive spot. Family travel freedom, no one has to settle.

"Super Save" is long-term companionship. BJ30 Traveler achievesMoney-saving, Time-saving, Worry-free. Recently, five auto bloggers from South Africa, Indonesia, UAE, Poland, and Mexico measured the fuel consumption of domestic SUVs. BJ30 Traveler ran results of no more than 5 liters per 100km in each country, one tank range over 1,000 kilometers. No need to find charging piles, just fill up and go, saving dozens of hours of energy replenishment time every year. At the same time, the first owner enjoys lifetime warranty of the whole vehicle, no high-voltage battery pack safety hazards, simple maintenance and sufficient parts, letting every departure be worry-free.

On June 12, Beijing Off-road held a press conference at the Zhuzhou Super Factory. To celebrate the 150,000th BJ30 Traveler unit rolling off the production line and to launch a new version—the Highlight Edition.

Positioned as a light off-road SUV, the entire series receives a 30,000 yuan trade-in policy, resulting in a Super Trade-in price starting from 69,900. The newly launched Highlight Edition starts from 82,900 after the Super Trade-in. There was also an interesting segment on site, where Beijing Off-road joined forces with CCTV Finance to live stream the teardown of a BJ30 Traveler that had driven 150,000 kilometers, to show the entire internet exactly how the quality holds up after such extensive use.

First, let's talk about the data regarding these 150,000 units. Zhang Guofu, Vice President of BAIC Group and Chairman of Beijing Off-road, stated on site that the BJ30 Traveler is the model that achieved 150,000 units the fastest among China's light off-road SUVs. His exact words were that these 150,000 units carry the trust of the market, the industry, and global users. It is not only a breakthrough in speed, but also a quality monument forged by 150,000 choices and 150,000 users. This car uses HEV hybrid technology; he said this is China's answer sheet of HEV technology presented to the world.

So what exactly is in this HEV hybrid? Beijing Off-road developed a hybrid architecture called "Triple Motor, Four-Wheel Drive, Six Mode". The BJ30 Traveler is the first domestic Boxy SUV to use HEV hybrid technology. By Triple Motor, it refers to one hybrid-specific engine plus two drive motors, one front and one rear. The thermal efficiency of this engine reached 41%, the front motor is mainly responsible for real-time energy replenishment, and the rear motor is responsible for instant power burst. The four-wheel-drive system reaction speed is 30 milliseconds, and it can deliver peak torque in 0.5 seconds. The six modes require no worry from the driver; the system itself selects the optimal operating mode to ensure power is always in the best state. Combined with Energy Central Lock, Four-wheel Electronic Limited Slip, and a Smart Electronic ATS All-Terrain Control System, it can handle scenarios like mud and sand.

Regarding space, this car has a three-row seven-seat layout. The wheelbase is 2820 mm, the utilization rate is 66%, and the trunk can reach a maximum of 1496 liters. After the rear seats are folded flat, it can become a large bed 1.92 meters long. For the third-row space, they state it meets the standard of a B-class Boxy SUV, where an adult 1.8 meters tall will not feel cramped sitting inside. There are a total of 38 storage compartments in the car, with dedicated spots for phones and water bottles.

Fuel consumption has always been a talking point for the BJ30 Traveler. Recently, auto bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico—tested the fuel consumption of this car using local road conditions, and the results in each country were no more than 5 liters per 100 kilometers. A single tank of fuel can run over 1000 kilometers. Because it is HEV, there is no need to find charging stations; just refuel and go. Additionally, the first owner can enjoy a lifetime warranty for the whole vehicle. There are no safety hazards like those in high-voltage battery packs, maintenance is relatively simple, and parts supply is relatively sufficient.

Next, let's talk about the newly launched Highlight Edition. This version is an upgrade on appearance, performance, and experience based on the original Super Off-road, Super Space, and Super Fuel-saving features. In terms of appearance, it uses a classic Boxy shape, with a through-type light strip called the Five-Gate Star Ring, equipped with a full set of electric trend modification kit and exclusive Star Ring rims. The front and rear bumpers are the same color as the body. The interior uses a brand new orange color, plus metal texture trim plates. Performance changes mainly involve several hardware components: replacing a high-performance, long-life AGM battery, with cycle life said to be 3 times that of ordinary batteries; turbocharger technology using the same model as Porsche, with overall vehicle charging efficiency reaching 99%; rear motor power increased from 55 kW to 70 kW. This way, under scenarios like on-ramp merging, intersection starting, and emergency avoidance, the power response will be faster. Regarding experience, the body is higher than ordinary SUVs, with better visibility. It has seat heating, ventilation, and steering wheel heating. The system can detect rain and will automatically close windows. The 64-color ambient light can change with the rhythm of the music.

Let's return to that car teardown matter. 150,000 kilometers is roughly equivalent to the mileage of an ordinary family using it for nearly ten years. After opening it, the situation seen on site was as follows: the engine turbo is relatively clean, carbon buildup is minimal, and power output is still abundant; the transmission case has no oil leaks, and internal gears have no worn pits; the battery pack has no bulging or fluid leakage, nor any internal degradation or decay; the subframe and suspension control arms have no rust, nor any oil seepage or leakage. The flatness and neatness of the entire chassis are not much different from a new car. Speaking in their own words, this can bring users lower maintenance costs and a longer vehicle replacement cycle.

CCTV cameras also entered the Zhuzhou Super Factory. The welding workshop has hundreds of robots, the automation rate is 100%, and the glue application error is controlled within a single strand of hair. The stamping workshop uses giant stamping equipment of over 5,000 tons, forming in one go. The painting workshop is also fully automated by dozens of robots, using environmental-friendly water-based paint. Harmful volatile substances are reduced by over 60% compared to traditional paints. Every process step has quality control inspection.

Finally, let's talk about the policies. Besides the 30,000 yuan Super Trade-in subsidy, there are also five layers of gifts. The Warranty Gift is a free lifetime warranty for the whole vehicle worth 6,000 yuan, limited to the first non-commercial owner. The Finance Gift includes multiple plans such as 0 down payment. The Friend Referral Gift rewards up to an 800 yuan JD Card for successful referrals from old customers. The Upgrade Gift includes free lifetime OTA upgrades for the entire series. The Traffic Gift provides free lifetime base data, with unlimited entertainment data for 2 years. Additionally, coinciding with the World Cup, Beijing Off-road launched an activity. Purchasing a car at any authorized dealership nationwide grants prediction qualification. If you accurately predict the World Cup champion and final match score, you will receive an additional 50,000 yuan car purchase subsidy.

June 12, Beijing Off-road held the 150,000th BJ30 Traveler rollout and Highlight Edition launch event at the BAIC Zuo Super Factory. The all-new BJ30 Traveler Highlight Edition offers fuel and hybrid models, official guide price 112,900 to 139,900 RMB, super replacement price is 82,900 to 109,900 RMB.

For financial policy price benefits, please consult local dealers

Regarding body dimensions, BJ30 Traveler Highlight Edition dimensions (L/W/H) are 4730/1910/1790 mm, wheelbase 2820 mm, wheelbase is long in compact SUV class. Cockpit adopts 10.25-inch full LCD instrument cluster and 14.6-inch center control screen dual-screen layout, infotainment system powered by Qualcomm Snapdragon 8155 chip, integrated Yueyequan App, Huawei HiCar connectivity and multi-command voice interaction functions.

Powertrain provides fuel and electric hybrid two routes. Fuel version equipped with 1.5T turbocharged engine, max power 138 kW, peak torque 305 N·m, matched with 7-speed wet dual-clutch transmission. Hybrid version adopts "Three Engines Four-Wheel Drive Six Modes" HEV architecture, composed of 41% thermal efficiency 1.5T hybrid-specific engine, front drive motor and rear drive motor, AWD model system combined power 301 kW, combined torque 685 N·m. Highlight Edition hybrid model reinforces rear axle motor, power increased from 55 kW to 70 kW, equipped with AGM battery with cycle life approximately 3 times ordinary battery, and equipped with VGT variable geometry turbocharging technology.

Regarding energy consumption, official data shows fuel version WLTC combined fuel consumption is 8.06 L/100km, AWD hybrid version is 6.45 L/100km. According to official introduction, automotive bloggers from five countries in South Africa, Indonesia, UAE, Poland, Mexico actual tests, vehicles in different road conditions recorded fuel consumption below 5 L/100km.

2026 Model Beijing Off-road BJ30 Modified Version - Cockpit

Regarding intelligent driving, vehicle equipped with L2 level assist driving system, includes 5 exterior cameras, 8 ultrasonic radars and 2 mmWave radars, supports lane keeping, active braking, transparent chassis, 540 panoramic imaging and other functions.

Regarding off-road configuration, new car continues unibody construction, retains energy center lock, four-wheel electronic limited slip and ATS all-terrain control system, provides Snow, Mud, Sand and other modes, max wheel-end torque 5928 N·m, approach angle 25 degrees, departure angle 30 degrees, ground clearance 215 mm.

BJ30 Traveler Highlight Edition positioned in 100,000 RMB level light off-road SUV market, core selling point lies in combining boxy styling with HEV hybrid technology that requires no external charging. This makes it directly compete with fuel light off-road products such as Haval Big Dog, Jetour Freedom, while overlapping price range with new energy boxy SUVs such as Chery Fengyun X3, iCAR V23.

From product capability perspective, BJ30 Traveler Highlight Edition through exterior kit, interior color scheme and three-electric system adjustments, further segments target user group. It possesses competitiveness in space practicality, hybrid system maturity and off-road passability parameters. However, boxy styling induced drag coefficient has objective impact on high-speed fuel consumption, actual energy consumption level still needs further actual test verification. Additionally, 8155 chip infotainment, Huawei HiCar connectivity and other configurations belong to basic configurations in same price segment models, currently not equipped with advanced intelligent driving functions.

The model's subsequent market performance will depend on terminal delivery capability and continuous accumulation of user reputation. (Editor: Xiaozhou)

On June 12, the BJ30 Traveller Highlight Edition model was officially launched. At the same time, the BJ30 Traveller also reached the 150,000th unit production milestone. At the launch event, the official introduced a 30,000 RMB trade-in policy for all BJ30 Traveller models. After combining policies, the trade-in price for the Highlight Edition starts from 82,900 RMB, and the trade-in prices for the full series models range from 69,900 to 109,900 RMB. In addition, the official provided six purchase benefits for users.

The BJ30 Traveller simultaneously provides fuel and hybrid versions. The hybrid version is equipped with Beijing Off-Road "Triple Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture", which adopts a combination of a 41% thermal efficiency hybrid dedicated engine and front-rear dual drive motors. Intelligent electric 4WD can achieve a 30-millisecond response speed. Paired with six working modes, it can bring a smoother power experience. At the same time, for off-road conditions, it also features electronic central locking, four-wheel electronic limited slip, and Intelligent Electric ATS All-Terrain Control System, capable of better coping with complex working conditions such as mud and sand.

Besides strong power, the HEV power system does not require charging but has very low usage costs. Recently, auto bloggers from five countries including South Africa, Indonesia, UAE, Poland, and Mexico conducted actual tests on it, all achieving fuel consumption of no more than 5 liters per 100 kilometers, with a range of over 1,000 kilometers per tank. In addition, the official also provided a lifetime warranty for the first owner, giving owners peace of mind when using the vehicle.

As a light off-road SUV, the BJ30 Traveller also has spacious interior space. It adopts a three-row seven-seat layout, with an interior space utilization rate of 66%. The trunk can be expanded to a volume of 1,496 liters. When the rear seats are folded down, the depth reaches 1.92 meters. It can very well meet users' all-scenario usage needs such as daily commuting, outdoor travel, and overnight stays in the vehicle.

Now let's look at the Highlight Edition model launched this time. Based on the existing models, it adds a full set of trendy styling modification kits and exclusive Star Ring wheels. The front and rear bumpers also adopt a color-matched design with the body. At the same time, it also features a new orange interior and metal texture trim panels, with a more personalized and trendy overall design.

And besides design, the Highlight Edition model is also equipped with an AGM battery, which has stronger performance and longer life. The cycle life is 3 times that of ordinary batteries. At the same time, its rear drive motor power was also increased from 55 kW to 70 kW, further improving power performance. In addition, the Highlight Edition model is also equipped with seat heating, ventilation, steering wheel heating, 64-color ambient lighting, and other configurations.

At the launch event, the official also launched a "Passionate World Cup, Highlight to Win Big" activity for the Highlight Edition model. Users can obtain guessing qualifications when purchasing vehicles. Users who accurately guess the score can also receive a 50,000 RMB purchase subsidy. At the same time, Beijing Off-Road partnered with CCTV Finance to conduct a teardown live stream on a BJ30 Traveller that had traveled 150,000 kilometers during the live stream. It can be seen that its engine turbocharger carbon buildup is minimal, the transmission casing is intact without oil leaks, internal gears have no wear pitting, the battery pack has no swelling/leakage, subframes and suspension arms have no rust/oil seepage. After experiencing the baptism of 150,000 kilometers, its core components still maintain good working conditions.

The Highlight Edition model launched this time is a further improvement and supplement to the BJ30 Traveller product line, and better meets users' demands for vehicle performance, personalization, etc. At a price within 100,000 RMB, the BJ30 Traveller is one of the few products with balanced and comprehensive product power, capable of both city and off-road use in a box-style design. Believing through this live stream, users also have a deeper understanding of its comprehensive product power and product quality.

Beijing Off-road brought a new annual model to the BJ30 Traveler series – BJ30 Traveler Highlight Edition. Beyond the original basic capabilities, the new vehicle has been upgraded in appearance, performance, and experience, to attract the attention of the target group with more distinct product features.

The BJ30 Traveler Highlight Edition launched a total of two models, fuel and hybrid, with an official guide price from 112,900 to 139,900 RMB, and a super trade-in price starting from 82,900 RMB. Along with the launch of the Highlight Edition, the BJ30 Traveler full series offers a 30,000 RMB super trade-in subsidy, with the super trade-in price starting from 69,900 RMB, shared by new purchase and trade-in users.

The BJ30 Traveler Highlight Edition continues the classic boxy shape, with a unique five-arc star ring full-width light, paired with a full set of electrified trendy modification kit, ensuring high recognition. The new vehicle is equipped with front and rear color-matched sport bumpers and exclusive star ring wheels, newly adding Lava Orange, Dome Blue, and Cold River Grey three exclusive paint colors. New orange interior and metal texture trim panels outline a certain sense of layering.

The new vehicle offers two power sets: 1.5T fuel and 1.5T hybrid. Among them, the hybrid version is equipped with the "Tri-power Four-Wheel Drive Six-Mode HEV Hybrid Architecture", the rear motor power increased from 55 kW to 70 kW, further improving power response. This car is equipped with an intelligent electric four-wheel drive system, equipped with electronic center lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, balancing city commuting and outdoor light off-road travel scenarios. The new vehicle also replaced with a dedicated AGM battery, with a cycle life reaching 3 times that of ordinary batteries.

Compared to ordinary SUVs, the BJ30 Traveler Highlight Edition has a higher body and wider field of view. The vehicle adopts a three-row seven-seat layout, with a wheelbase reaching 2820 mm. After folding down the rear seats, it can form a 1.92 m ultra-long pure flat space, with a trunk maximum volume of 1496 liters. The whole car is also equipped with 38 storage spaces.

In terms of comfort configuration, the BJ30 Traveler Highlight Edition is equipped with seat ventilation/heating, steering wheel heating, wireless phone charging, 1.05 sqm panoramic sunroof, rain sensing automatic window closing, 64-color ambient lighting, and 10-speaker HiFi audio, etc., creating a comfortable driving and riding experience.

Previously, the BJ30 Traveler underwent a fuel-saving challenge in five countries: South Africa, Indonesia, UAE, Poland, and Mexico, with actual test fuel consumption per 100 km all lower than 5 liters, and a range exceeding 1000 km. At this launch event scene, the BJ30 Traveler welcomed the 150,000th unit off the line, becoming the fastest model to reach 150,000 sales in the Chinese light off-road SUV field. Beijing Off-road also partnered with CCTV Finance to livestream a teardown of the BJ30 Traveler driven 150,000 km, to showcase its durable quality.

On top of the super trade-in policy, Beijing Off-road also brought multiple benefits, including a whole vehicle lifetime warranty (limited to the first non-commercial owner), 0% down payment and other financial plans, full series lifetime OTA free upgrade, basic traffic free for life, etc. At the same time, buyers of the Highlight Edition can participate in World Cup champion and final score predictions to win up to 50,000 RMB purchase subsidies.

On June 12, the "150,000 Passions, Highlights Arrive" BJ30 Explorer 150,000 Units Production Milestone & Highlight Edition Launch Press Conference was held at BAIC Zhuzhou Super Factory. The BJ30 Explorer full series introduces a 30,000 yuan trade-in policy, with a super trade-in price starting from 69,900 yuan. The all-new annual model BJ30 Explorer Highlight Edition has launched, positioned as a light off-road SUV, with a super trade-in price starting from 82,900 yuan. Under the lens of CCTV, Beijing Off-road also live-streamed the teardown of a BJ30 Explorer with 150,000 kilometers driven, letting the entire internet witness the vehicle's reliable quality.

Beijing Off-road created the "Tri-engine Four-wheel Drive Six-mode HEV Hybrid Architecture" and applied it first to the BJ30 Explorer, becoming the HEV hybrid model in the Chinese Boxy SUV category. The tri-engine powertrain consists of a hybrid dedicated engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, specializing in long-distance energy saving, real-time power replenishment, and instantaneous burst respectively; the intelligent four-wheel drive response speed reaches 30 milliseconds, with peak torque available in 0.5 seconds. The six modes can automatically select the optimal working mode, keeping power always in the best state. Coupled with the energy center lock, four-wheel electronic limited slip, and Smart Electric ATS All-Terrain Control System, it easily handles scenarios like mud and sand.

The BJ30 Explorer features a three-row seven-seat layout, with a 2,820 mm wheelbase, 66% space utilization rate, and 1,496 liters of trunk space, with the rear seats folding flat instantly transforming into a 1.92-meter large bed. The third-row space allows 1.8-meter tall adults to sit comfortably. There are 38 storage spaces in the whole car, with dedicated spots for personal items.

Recently, automotive bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico—tested the fuel consumption of domestic SUVs. The BJ30 Explorer achieved a result of no more than 5 liters per 100 kilometers in every country, with a range exceeding 1,000+ kilometers on a single tank.

On the occasion of the 150,000 units production milestone, Beijing Off-road launched a new model—the BJ30 Explorer Highlight Edition. Building on the foundation of "Super Off-road, Super Spacious, Super Fuel-efficient", it achieves a comprehensive leap in appearance, performance, and experience.

The BJ30 Explorer Highlight Edition adopts a classic Boxy SUV shape, fusing a rugged atmosphere with exquisite lines. The Five-Star Halo Full-width Light Group is eye-catching and handsome; the complete Electrification Style Mod Kit, exclusive Halo wheels, and front and rear same-color sport bumpers show all the passion and unconventionality; the brand new orange interior and metal texture trim plates outline layers and quality.

The BJ30 Explorer Highlight Edition is equipped with a high-performance, long-life dedicated AGM battery, with a cycle life reaching 3 times that of ordinary batteries; it features turbocharging technology, with vehicle charging efficiency reaching 99%; the rear motor power is increased from 55 kW to 70 kW, providing timely response for highway merging, intersection start-ups, and emergency evasion.

Compared to ordinary SUVs, the BJ30 Explorer Highlight Edition is equipped with functions such as seat heating, ventilation, and steering wheel heating. The system can sense raindrops and automatically close the windows. The 64-color ambient lighting can pulse to the rhythm of the music.

At the press conference scene, Beijing Off-road joined hands with CCTV Finance to live-stream the teardown of a BJ30 Explorer driven for 150,000 kilometers, demonstrating durability quality with actual vehicle condition. At the same time, the camera deeply explored the BAIC Zhuzhou Super Factory, witnessing how Chinese Smart Manufacturing maintains excellent quality control for every vehicle from the source.

150,000 kilometers is equivalent to the usage mileage of an ordinary family for nearly ten years. After disassembling the BJ30 Explorer: the engine turbine is clean with little carbon buildup, power output remains abundant; the transmission casing is intact without oil leakage, and internal gears show no wear or pits, with the power system in excellent condition; the battery pack has no bulging, leakage, or internal degradation or aging, so long-term use does not worry about battery aging faults; the subframe and suspension arms have no rust, seepage, or oil leakage issues. The chassis flatness, integrity, and difference from a new car are very small, and passive safety protection is always online.

Beijing Off-road also joined hands with CCTV Finance to deeply explore the BAIC Zhuzhou Super Factory, unveiling the underlying logic behind the BJ30 Explorer's excellent quality from the manufacturing source. In the welding workshop, hundreds of robots work collaboratively with 100% automation, with adhesive application errors not exceeding a hair's thickness, ensuring a stronger body skeleton, stronger impact and deformation resistance, no abnormal noise on rough roads, and safer during collisions; in the stamping workshop, more than 5,000 tons of giant stamping equipment presses the body sheets into shape at one time, ensuring the body is uniform and neat with smooth lines; in the painting workshop, dozens of robots perform fully automatic spraying, combined with eco-friendly water-based paint, reducing harmful pungent volatile substances by over 60%, new cars have no odors, making it safer for elderly and children to ride, and the paint surface is more sun-resistant and corrosion-resistant. At the same time, every process has a quality control checkpoint to ensure that every BJ30 Explorer that rolls off the line meets quality standards.

In the Chinese SUV market, there is an unwritten chain of disdain: BEVs look down on PHEVs, PHEVs look down on hybrids, hybrids look down on ICE. But interestingly, when this chain is placed into the specific scenario of 'light off-roading', it instantly fails.

On June 12, the 150,000th unit of the BJ30 Wanderer rolled off the production line at the BAIC Zhuzhou Super Factory. The Chinese light off-road SUV reached 150,000 units the fastest. It is not the most expensive one, not the toughest one, but the only box-shaped SUV that chose the HEV route.

150,000 people chose HEV, and this is the interesting part.

An Overlooked Contradiction

What powertrain route should light off-road SUVs ultimately choose?

Pure electric? Suitable for city use, long-distance travel without worrying about charging frequency, but off-roading is not feasible.

Plug-in hybrid? Can run on oil or electricity with a built-in large battery, off-roading carries risks, mostly used as a pure electric vehicle.

HEV? Electric at low speeds, strong power, engine runs in the most efficient range.

Three solutions, each with pros and cons. But if you must choose one with the 'least penalty', HEV is clearly the cleanest. This conclusion isn't derived by me, it is an inherent advantage of HEV.

What does 'Three Engines, Four-Wheel Drive, Six Modes' mean?

BJ30 Wanderer's HEV architecture is called 'Three Engines, Four-Wheel Drive, Six Modes' by Beijing Off-Road. The name is impressive, but the logic is actually very clear when broken down.

Why 'Three Engines' instead of 'Two Engines'? Traditional HEVs—including Toyota THS, Honda i-MMD—are all dual-motor: one engine plus one drive motor. Sufficient for city scenarios, but light off-roading requires low-speed torque burst and independent four-wheel drive torque distribution. A dual-motor front-wheel-drive based architecture clearly falls short when encountering cross-axles or single-wheel slip.

BJ30 has an additional rear axle drive motor. The three power sources perform their respective duties: the engine is responsible for efficient cruising, the front motor for daily start-up energy supplementation, and the rear motor for low-speed torque burst and rear-wheel drive power available anytime. This isn't 'more motors, more selling points', it is a rigid demand for four-wheel drive capability in light off-roading scenarios, forcing a technical choice.

Six working modes: Pure electric, Series, Parallel, Engine direct drive, Energy recovery, Parking charge, covering all scenarios from city traffic jams to highway cruising to climbing and getting unstuck.

You don't need to use your brain to choose, the system judges and switches itself. This is the true value of HEV in light off-roading scenarios: it's not asking you to choose among six modes, it's letting the six modes choose for you.

In terms of recovery capability, the electronically controlled torque distribution between front and rear axles happens at millisecond levels via the central lock. Four-wheel electronic limited slip intervenes in 0.03 seconds to distribute single-wheel torque. With a max wheel-end torque of 5928N·m, mud, sand, and cross-axles are a breeze.

But to clarify the boundary: BJ30's 'wildness' is going on unpaved roads on weekends with family to watch the sunset, not carrying a winch into uninhabited areas. Understand this point, and you know it has already surpassed most SUVs.

Real-world fuel consumption across five countries does not exceed 5L

'Fuel efficiency' is a term almost worn out in automotive marketing. BJ30 underwent testing abroad, with bloggers from five countries conducting real-world tests under extreme road conditions in their respective countries. South Africa wildlife reserve unpaved roads: 4.9L, Indonesia morning rush hour congestion with AC on: 5.0L, UAE high-temperature desert: 4.9L, Poland ice and snow winding mountain roads continuous climbing: 4.85L, Mexico 105km bumpy stone roads: 4.4L.

These scenarios are closer to the real-world usage environment of light off-roading users than any standard working conditions.

We can also do the math: driving the same 15,000 km a year, calculated at 0.65 yuan/km, the most fuel-efficient SUV in the same class costs close to 10,000 yuan in fuel annually, while the BJ30 Wanderer HEV costs about 6,000. Saving 4,000 a year means for family users with a 70k to 100k yuan budget, car maintenance doesn't require an extra burden.

Highlight Edition Upgrade

The Highlight Edition launched synchronously this time made three upgrades on the HEV architecture: rear motor power increased from 55kW to 70kW, VGT variable geometry turbocharger added, AGM long-life battery replaces ordinary battery.

Translated into plain language, rear motor power increased by 27%, power follows better when changing lanes to overtake, no need to wait for RPM climb; VGT allows turbo intervention at low RPMs, starting is lighter and quicker; AGM battery cycle life is 3 times that of ordinary batteries.

Reason for the three upgrades: Not adding configurations, but fixing shortcomings. Addressing the pain points most easily perceived in daily driving.

150,000 units, what does this mean for Beijing Off-Road?

Beijing Off-Road has been doing hardcore off-roading for over sixty years. The 150,000 units of BJ30 mean a hardcore off-roading brand stepping out of the hardcore circle for the first time and being accepted by mainstream family users. Among these 150,000 people, most might not have looked at Beijing Off-Road seriously before; they aren't chasing the brand of 'Off-Road Family', but a simple arithmetic question: 70,000 yuan, hybrid box-shaped, fuel-efficient, spacious, and can occasionally handle rough roads. Once calculated clearly, pick up the car.

Let's talk about HEV

HEV downsides: No green license plate, no purchase tax exemption, in restricted cities this is a fatal flaw; Pure electric range battery is small, don't expect to drive it as an EV;

But if you are not in a restricted area, are internally repulsed by charging, want a car that is fuel-efficient for daily use, powerful enough for light off-roading, you like camping and fishing on weekends, and can drive away starting from 70,000 yuan, HEV is more suitable in this usage scenario than plug-in hybrid and pure electric.

We are not saying pure electric or plug-in hybrid are bad, but technology has no absolute advancement or backwardness, only in specific conditions, suitability is most important.

But in this harsh market of 'wanting it all' called light off-roading, at least for now, the score BJ30 HEV delivers is the highest.

For families pursuing a "light off-road" lifestyle, vehicle purchase cost and daily operating expenses are the two core considerations. BAIC BJ30 Traveler, with an ultra-low threshold of a super trade-in price starting from 69,900 Yuan, coupled with excellent economy of comprehensive fuel consumption not exceeding 5 liters per 100 kilometers, provides a convincing answer.

Vehicle Purchase Cost: Starting from 69,900, plus multiple benefits

The entire BJ30 Traveler lineup launched a 30,000 Yuan trade-in policy, with a starting price of only 69,900 Yuan after trade-in. The newly launched annual version "Highlight Edition" starts at 82,900 Yuan after trade-in. On this basis, the first non-operating owner receives a free lifetime warranty for the entire vehicle worth 6,000 Yuan, along with 0 down payment financing schemes, lifetime free OTA upgrades, free basic data for life, and other five-fold exclusive benefits, further reducing vehicle purchase and subsequent usage costs.

Fuel Consumption Performance: Measured below 5 liters, one tank of fuel runs 1000+ kilometers

BJ30 Traveler is equipped with the "Tri-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture" self-developed by Beijing Off-road, it is the first HEV hybrid vehicle in the Chinese box-style SUV category. The hybrid system composed of a 41% thermal efficiency hybrid dedicated engine and front-rear dual electric motors can automatically switch between six working modes according to road conditions, always maintaining efficient operation.

Recently, automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico tested the BJ30 Traveler. In every country, it achieved fuel consumption of not exceeding 5 liters per 100 kilometers, with one tank of fuel range over 1000 kilometers. Compared with traditional fuel SUVs, it can save over 1,000 Yuan in fuel costs per 10,000 kilometers; meanwhile, there is no need to search for charging piles, just refuel and go, saving dozens of hours of energy replenishment time annually.

Quality Assurance: 150,000 km Dismantling Verifies Durability

Low cost does not equal low quality. In the CCTV live broadcast dismantling, a BJ30 Traveler that had driven 150,000 kilometers (equivalent to nearly ten years of usage for a typical family) showed an excellent state: engine turbocharger carbon buildup is minimal, power is ample; transmission has no oil leaks, gears are unworn; battery pack has no swelling or degradation; chassis has no rust or oil seepage. The welding, stamping, and spraying processes at the BAIC Zhuzhou Super Factory achieved 100% robot automation, glue application error does not exceed the thickness of a hair strand, ensuring durability and reliability of every vehicle from the source.

Summary: BJ30 Traveler, with an ultra-low vehicle purchase threshold starting from 69,900 Yuan, fuel consumption of less than 5 liters per 100 kilometers, and durability quality verified over 150,000 kilometers, truly achieves "Save on purchase, save on driving, lasts long", making it an indispensable value-for-money choice in the light off-road SUV market.

June 12, the BJ30 Traveler 150,000 units roll-off line and Highlight Edition launch event was held at the BAIC Zhuzhou Super Factory. Beijing Off-road officially launched the new version—the BJ30 Traveler Highlight Edition, positioned as a light off-road SUV, achieving a comprehensive leap in looks, performance, and experience based on "Super Off-road, Super Large, Super Fuel-efficient," with a super trade-in price starting from 82,900 Yuan. At the same time, the BJ30 Traveler full series launched a 30,000 Yuan trade-in policy, with a super trade-in price starting from 69,900 Yuan, further advancing the "Democratization of Off-roading," allowing more families to easily enjoy light off-road life.

At the launch event site, Beijing Off-road partnered with CCTV Finance to live-dissect a BJ30 Traveler that had driven 150,000 kilometers, and deeply visited the Zhuzhou Super Factory, witnessing the product's reliable quality and the hard power of Chinese Smart manufacturing across the internet through real vehicle conditions and manufacturing processes.

BAIC Group Vice President and Beijing Off-road Chairman Zhang Guofu stated: "The BJ30 Traveler became the fastest model in China to reach 150,000 units in light off-road SUVs. This is not only a breakthrough in speed, but also 150,000 firm choices."

As a benchmark in the category of Chinese light off-road SUVs, the BJ30 Traveler relies on Beijing Off-road's 60-plus years of professional accumulation, building the industry-leading "Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture," becoming the first HEV hybrid model in the Chinese box-style SUV category. This architecture is equipped with a 41% thermal efficiency hybrid dedicated engine, front drive motor, and rear drive motor, paired with an intelligent four-wheel drive system, with a response speed reaching 30 milliseconds, exploding peak torque in 0.5 seconds. Six working modes can be automatically switched, paired with energy center lock, four-wheel electronic limited slip, and smart electric ATS all-terrain control system, easily coping with complex road conditions such as mud and sand.

In terms of space performance, the BJ30 Traveler adopts a 3-row 7-seat layout, with a wheelbase reaching 2,820 mm, a usable space rate as high as 66%, the trunk max expandable to 1,496 liters, forming a 1.92-meter large bed after the rear seats are completely flattened. There are 38 storage spaces throughout the car, and the third row can also comfortably seat a 1.8-meter tall adult.

Regarding fuel consumption, real tests by auto bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico showed that the BJ30 Traveler's 100km fuel consumption does not exceed 5 liters, with a range exceeding 1,000 kilometers per tank. First owners can also enjoy a lifetime warranty for the whole vehicle, with no high-voltage battery pack safety hazards, and maintenance is simple.

On the basis of inheriting core advantages, the BJ30 Traveler Highlight Edition welcomes three highlight moments.

Highlight Looks: Classic box-style design, five-star ring through light set, exclusive star ring wheels, front and rear same-color sport bumpers, paired with new orange interior and metal texture trim panels, meeting aesthetic needs of users of different ages.

Highlight Performance: Replaced with high-performance, long-life dedicated AGM battery, cycle life reaches 3 times that of ordinary batteries; equipped with Porsche-same turbocharging technology, whole vehicle charging efficiency reaches 99%; rear motor power increased from 55 kW to 70 kW, improving response capability in scenarios such as starting and merging into ramps.

Highlight Experience: Body is higher, vision is wider, equipped with seat heating, ventilation, and steering wheel heating functions. The system can sense raindrops to automatically close windows, 64-color ambient light moves with music, creating a mobile comfortable living room.

From a market perspective, the launch of the BJ30 Traveler Highlight Edition not only enriched the product matrix of 150,000-level light off-road SUVs, but also marks that this sub-market is moving from "concept popularization" to "quality realization." Against the background of consumers increasingly focusing on real range, long-term durability, and usage costs, Beijing Off-road proactively responded to the core concern of reliability in the market with methods such as 150,000 km real vehicle disassembly and factory live streaming, having strong industry demonstration significance.

At the same time, the 30,000 Yuan super trade-in policy stacked with five-tier exclusive gifts (including whole vehicle lifetime warranty, 0 down payment finance, OTA lifetime free upgrade, etc.) effectively lowered the entry threshold for light off-road SUVs. The "Guess the Champion to Win 50,000 Yuan Car Subsidy" activity launched during the World Cup also shows the brand's emphasis on youth-oriented marketing and user interaction.

It can be foreseen that with the market entry of the BJ30 Traveler Highlight Edition, the light off-road SUV market will welcome a new round of competition upgrade oriented by "Real Strength" and "High Value."

June 12, "150,000 Loves, Highlight Coming" BJ30 Traveler 150,000 Units Milestone & Highlight Edition Launch Event held at BAIC Zhuzhou Super Factory.

To further promote off-road equality, allowing more families to enjoy light off-road life, BJ30 Traveler Full Series launches 30,000 yuan trade-in policy, Super Trade-in Price starts from 69,900 yuan. Annual new version BJ30 Traveler Highlight Edition launches, positioned as light off-road SUV, appearance, performance, experience comprehensively surges, Super Trade-in Price starts from 82,900 yuan. Under CCTV cameras, Beijing Off-road also live-streamed teardown of a BJ30 Traveler driven 150,000 kilometers, all networks witnessed vehicle reliable quality.

Zhang Guofu, Vice President of BAIC Group and Chairman of Beijing Off-road, stated: "BJ30 Traveler became the quickest China light-offroad SUV model to reach 150,000 units. 150,000 units of BJ30 Traveler, carrying market, industry and global users trust, this is not only speed breakthrough, but also 150,000 times firm choice, 150,000 units of users built quality monument. It is China HEV technology answer paper to the world, and more importantly, Chinese smart manufacturing resounding declaration!"

150,000 Global Users Recognition, Casting BJ30 Traveler Highlight Moment

As the quickest China light-offroad SUV model to reach 150,000 units, BJ30 Traveler relies on Beijing Off-road 60+ years professional accumulation, with Ultra-Off-road, Ultra-Space, Ultra-Saving hardcore strength, letting the world see China.

"Ultra-Off-road" is the confidence to set off. Beijing Off-road created industry leading "3-Motor 4-Wheel Drive 6-Mode HEV Hybrid Architecture", and applied to BJ30 Traveler first, becoming China Box-style SUV category first HEV hybrid model. Three-motor power is one 41% thermal efficiency hybrid dedicated engine, front drive motor and rear drive motor, respectively good at long distance energy saving, real-time compensation and instant explosion; Intelligent 4-Wheel Drive response speed reaches 30 ms, 0.5 seconds can explode peak torque. Six modes can automatically select optimal working method, power always in best state. Matching Energy Center Lock, 4-Wheel Electronic Limited Slip and Smart Electric ATS All-Terrain Control System, easily deal with mud, sand and other scenarios.

"Ultra-Space" is the calmness of travel. BJ30 Traveler 3-row 7-seat layout, owning 2,820 mm ultra-long wheelbase, 66% ultra-high efficiency rate, and 1,496 liter ultra-large trunk, rear row flat fold instantly becomes 1.92 meter large bed. B-Class Box-style ultra-wide third-row space, letting 1.8 meter adults sit still spacious. Whole car 38 places storage space, personal items all have exclusive position. Whole family travel freedom, everyone is not compromising.

"Ultra-Saving" is the long-term companionship. BJ30 Traveler achieved saving money, saving time, saving worry. Recently, from South Africa, Indonesia, UAE, Poland, Mexico 5 countries auto bloggers, tested domestic SUV fuel consumption, BJ30 Traveler in every country ran out of hundred kilometers not exceeding 5 liter result, one tank oil range exceeds 1,000 kilometers. No need to find charging piles, refueling go, saving dozens of hours recharging time every year. At the same time, first owner enjoys whole vehicle lifetime warranty, no high-voltage battery safety hazards, maintenance simple and parts sufficient, letting every set off no worries afterwards.

BJ30 Traveler is both a box-style car that takes you to mountains and wilderness, and a city commute SUV that allows you to enjoy life. Light offroad SUV all the same, BJ30 Traveler one in ten thousand!

BJ30 Traveler Highlight Edition Launch, Welcoming Appearance, Performance, Experience Three Highlight Moments

On the occasion of 150,000 units milestone, Beijing Off-road launched new version — BJ30 Traveler Highlight Edition, on the basis of "Ultra-Off-road, Ultra-Space, Ultra-Saving", realize appearance, performance and experience comprehensively surges.

Highlight Appearance, Customized for Different Life Stages. BJ30 Traveler Highlight Edition adopts classic Box-style modeling, rugged aura and exquisite lines perfectly merge, unique Five-Star Halo Ring Through-Light Group, eye-catching and handsome; Complete Electrified Trend Modification Kit, Exclusive Halo Ring Wheels, Front and Rear Same Color Sport Bumper, fully showing love and freedom; New Orange Interior and Metal Texture Panel Outline Layer and Quality, highlighting warm endowment. Different age users can all find love and meet highlight on this car.

Highlight Performance, Power and Fuel Economy Both. BJ30 Traveler Highlight Edition replaces high performance, long life dedicated AGM Battery, cycle life reaches 3 times ordinary battery; Equipped with Porsche Same Model Turbocharging Technology, whole vehicle charging efficiency reaches 99%; Rear motor power from 55 kW increased to 70 kW, ramp merging, intersection starting, emergency avoidance, can all obtain timely response, giving you holding road rights confidence.

Highlight Experience, Creating Mobile Comfortable Living Room. Compared with ordinary SUV, BJ30 Traveler body higher, vision more open, also has seat heating, ventilation, steering wheel heating and other functions, thoughtful and comfortable. System can sense raindrops, auto close windows. 64-Color Ambient Lights can move with music rhythm, giving you exclusive soothing emotion space.

BJ30 Traveler Highlight Edition lets you Off-road Life and City Commute Both, using one car calmness, filling two sides of life, making every ordinary daily life, pass highlight moment.

Network First Teardown 150,000 KM BJ30 Traveler, CCTV Certifies Real Quality

To thank 150,000 owners for companionship and love, Beijing Off-road launches "30,000 Super Trade-in Policy", trade-in users and new purchase users can all enjoy. On 30,000 yuan Super Trade-in Policy basis, Beijing Off-road also brings Five Premium Gifts, limited time order can enjoy:

First Tier, Warranty Gift: Give 6,000 yuan whole vehicle lifetime warranty (limited to first non-commercial owners);

Second Tier, Finance Gift: 0 Down Payment and other finance products available;

Third Tier, Invite Friends Gift: Old customer referral sale, reward up to 800 yuan JD Card;

Fourth Tier, Upgrade Gift: Full series lifetime OTA free upgrade;

Fifth Tier, Data Gift: Basic Data Lifetime Free, Entertainment Data 2 Years Free and Unlimited.

On World Cup Opening, BJ30 Traveler Highlight Edition also limited time open "Passionate World Cup, Highlight Win Big Prize" activity: In anywhere national authorized store car purchase, can get prediction qualification, accurately hit World Cup Champion and Final Score, again enjoy 50,000 yuan purchase subsidy.

True strength fears no strict scrutiny. Press conference site, Beijing Off-road partners with CCTV Finance, on driven 150,000 kilometers BJ30 Traveler carry out teardown livestream, using real car condition show durability quality. At the same time, lenses deep explore BAIC Zhuzhou Super Factory, witness Chinese smart manufacturing how to hold every car excellent quality control from source.

150,000 kilometers is equivalent to ordinary family nearly 10 years use mileage, BJ30 Traveler after teardown: Engine turbo clean carbon deposit very little, power output still sufficient, transmission shell complete not leak oil, inside gears no wear pits, power system state excellent; Battery pack no bulge, leak liquid, inside change decay situation, long time use no worry about battery aging fault; Sub-frame, suspension arm no rust, oil leak problem, whole chassis flatness, regularity and new car difference very small, passive safety protection always online. This livestream using lenses prove, BJ30 Traveler materials solid, craft reliable, durability outstanding, can bring users lower repair cost, longer car change cycle, and every travel peace of mind.

Beijing Off-road also partners with CCTV Finance deeply enter BAIC Zhuzhou Super Factory, from manufacturing source揭开 BJ30 Traveler excellent quality behind logic. In welding workshop, hundreds of robots coordinate work, 100% automation, glue error not exceeding a hair, guarantee body skeleton more strong, anti-collision, anti-deformation ability stronger, go rough road no abnormal noise, collision safer; In stamping workshop, more than 5,000 tons giant stamping equipment one-time stamping body sheet metal, guarantee body uniform regular, lines smooth, good looking high appearance appearance source high precision stamping base; In painting workshop, dozens of robots fully automatic painting, matching eco-friendly water-based paint, harmful pungent volatile substances reduce more than 60%, new car no odor, old people children riding safer, paint surface also more sun resistant, more corrosion resistant. At the same time, every process has quality control check checkpoint, guarantee every car leaving line BJ30 Traveler all quality meet standards, letting users buy with peace of mind, drive with stability.

150,000 Loves, Highlight Coming. As off-road family, Beijing Off-road with diverse product matrix precise layout, committed to letting different demand users can find most fitting travel partner. BJ30 Traveler Highlight Edition with ultimate product power and sincere price, letting every love not let down, letting every set off shine; BJ40 Extended Range Long Range Version with "City or Wild Extremely Safe" hardcore strength, accompany users run to broader world. Future, Beijing Off-road will continue to walk shoulder to shoulder with owners, run to next mountain river lake sea, go together every highlight moment.

Statement: This article written by Pacific ID Author, views personal only, not representing Pacific Auto. Article some images from network, thank original author.

June 13, the Xi'an auto circle welcomed a bustling event! Beijing Off-road Xi'an Huarui Store held an honorary owner collective delivery ceremony, simultaneously launched the 618 group buying event, completed centralized delivery for 5 batches of owners on the spot, and officially welcomed the 20,000th owner in the store. The atmosphere of the entire event was top-notch!

The ceremony venue was decorated with full sincerity. Every owner picking up a car received exclusive delivery gifts. The 20,000th owner even received an exclusive honor commemorative certificate, with joy overflowing. Many owners also shared their insights on car selection and purchase on the spot.

Owner Ms. Sun admitted that choosing Beijing Off-road was not just choosing a car, but choosing a lifestyle she aspired to. This thoughtfully prepared delivery ceremony also made her truly feel the brand's warmth.

New owner Mr. Fan even said it was lucky to become the 20,000th store owner, which was particularly meaningful. He specifically praised the BJ30 Traveler, noting that both the product strength and trade-in policy were very attractive. Moreover, the store service was professional and considerate. From viewing the car to picking it up, the entire process was smooth. Next, he looks forward to traveling with fellow car enthusiasts to explore more beautiful scenery.

As a premier store of Beijing Off-road with 15 years of deep cultivation, Xi'an Huarui Store has always put owner experience first. Relying on meticulous and thoughtful service, it has gained recognition from a large number of car friends.

Speaking of the BJ30 Traveler that everyone is grabbing this time, its strength is really not to be underestimated. It is the model in the domestic light off-road SUV that fastest broke through 150,000 units in sales. Relying on Beijing Off-road's 60-plus years of vehicle manufacturing heritage, it highlights three major advantages: super wild, super large, and super saving. It perfectly combines family use and off-roading. Now, the entire series also has heavy benefits: 30,000 yuan trade-in policy, trade-in price starting as low as 69,900 yuan. Buying at 618 offers directly maximized cost-performance!

First, let's talk about its "Super Wild" strength. The BJ30 Traveler is the first model in domestic boxy SUVs to be equipped with HEV hybrid technology, featuring an industry-leading triple-engine four-wheel drive six-mode hybrid architecture. The hybrid engine, front and rear dual motors, each play their own part, balancing long-distance energy saving and instant power; intelligent four-wheel drive response is only 30 milliseconds, 0.5 seconds to explode peak torque, matching multiple terrain control systems, mud, sand and other complex road conditions can be easily handled, driving it outdoors to play is completely stress-free.

Next look at the "Super Large" space, perfectly adapted for family travel. The vehicle wheelbase is 2820mm, adopting a 3-row 7-seat layout, space utilization is extremely high. Trunk volume reaches 1,496 liters, after folding down the rear seats, directly transforms into a 1.92-meter large bed, enough for camping rest. Even if an adult of 1.8 meters sits in the third row, they won't feel cramped. The whole car also has 38 storage compartments, big and small personal items can be properly placed, families traveling no longer need to worry about space.

The most surprising thing is "Super Saving". Earlier, automotive bloggers from five countries including South Africa, Indonesia, UAE, etc., jointly tested fuel consumption. The BJ30 Traveler's fuel consumption per 100 kilometers was surprisingly under 5 liters! One tank of gas easily breaks through 1,000 kilometers range! Moreover, it is HEV hybrid, no need to specially find charging piles, just fill up and go, daily commuting is very convenient. Additionally, the first owner can enjoy lifetime warranty for the whole vehicle, caring for and using the car later is exceptionally worry-free.

Capable of both city commuting and rushing to mountains for off-roading, the versatile BJ30 Traveler stands out among the crowd of light off-road SUVs.

Zhuzhou, Hunan, BAIC Super Factory.

On June 12, 2026, a BJ30 Voyager that had traveled 150,000 kilometers was slowly pushed onto a disassembly stand. CCTV cameras focused on every screw, every weld, and every moving part that had run for over 100,000 kilometers. This was not a routine quality showcase; it was a 'confession' directed at the entire internet.

Meanwhile, the 150,000th BJ30 Voyager rolled off the production line of the same factory. From 0 to 150,000, it took one year and three months. China's fastest record for the light off-road SUV category was quietly broken by a 'square box' vehicle.

Along with the record came a new version—the BJ30 Voyager Highlight Edition, and an extremely aggressive number: super trade-in price for the entire series starting at 69,900 yuan.

Off-roading doesn't need a 'pedestal', it needs 'democratization'

For a long time, 'off-roading' in the minds of Chinese consumers has always been bound to a few keywords: expensive, high fuel consumption, niche, hardcore. It belongs to the poetry and distance of the few, not the daily necessities of the majority.

On the first day of BJ30 Voyager's appearance, it tried to tear down this wall. It kept the rugged contour of the boxy car but packed in a HEV hybrid system; it provided a wheelbase of 2,820 millimeters and a seven-seat layout, but reduced fuel consumption to below 5 liters per 100 kilometers; it can handle gravel roads in South Africa and rainforest mud in Indonesia, but only requires 92 octane gasoline, and travels over 1,000 kilometers on one tank.

This is not compromise, it is redefining. The essence of light off-roading is not to let everyone climb Haohan Slope, but to let every family drive off paved roads without burden, to camp, to fish, to look at scenery long desired. What BJ30 Voyager achieved is not just lowering the threshold for off-roading, but zeroing the psychological cost of 'setting off'.

Highlight Edition: Not adding specs, but responding

Every successful car model faces a choice when iterating: upgrade according to the engineer's will, or adjust according to user feedback?

BJ30 Voyager Highlight Edition chose the latter. The usage data, maintenance records, and complaint hotspots of 150,000 owners were disassembled, classified, and converted into engineering language. Thus we saw that the upgrade list for Highlight Edition almost all pointed to real pain points: AGM dedicated battery, cycle life is three times that of ordinary batteries — solved the old problem of difficult winter starting for users in the north; rear axle motor power increased from 55 kilowatts to 70 kilowatts — solved power lag when loading fully and merging onto ramps; Porsche VGT variable geometry turbocharging technology pushes whole-vehicle charging efficiency to 99% — solved the experience drop of hybrid models driving with low battery for a long time.

As for appearance, the three Highlight car paint colors—Lava Orange, Dome Blue, Cold River Gray, five-wedge star ring through light groups, orange metallic texture interior—these are not icing on the cake, but respect for the aesthetic rights of young family users. They don't want to spend 100,000 yuan to buy a car that looks like an 'elderly happiness box'.

The Highlight Edition is not a one-time configuration stacking, but a systematic product power calibration. Its underlying logic is: You say where it's not good enough, I'll fix there. This 'user sovereignty-style' iteration is still a first in the light off-road sub-market.

150,000 kilometer 'naked inspection', more persuasive than any ad

Quality communication in the automotive industry has long been trapped in a 'number race' loop. Million-kilometer durability test, minus 40 degrees cold start, high altitude plateau limit calibration… These data certainly have meaning, but their distance and laboratory attributes make consumers always separated by a layer of glass.

BJ30 Voyager's 150,000 kilometer disassembly chose a nearly 'brutal' transparency. Under CCTV lenses, the engine turbine is removed: very little carbon buildup, blades undamaged, power output still online; transmission case is opened: no leakage, gear meshing surface smooth as new; battery pack is cut open: no bulging, no leakage, no obvious capacity decay; chassis is lifted: sub-frame, suspension arms no rust, flatness and similar to new car.

These images have not been beautified with any filters. Flying in the barrage is not 'so amazing', but 'so domestic cars have become like this'. This is a silent shock.

150,000 kilometers, equivalent to the usage intensity of ordinary families for nearly ten years. When a car maintains mechanical qualities close to new at this node, its residual value, maintenance costs, and travel security are no longer sales pitches, but verifiable facts. Beijing Off-road dares to take the whole family apart and show it to the whole internet, essentially declaring an attitude: quality is not calibrated, it is driven.

Trade-in subsidy of 30,000 yuan, turning light off-roading into a 'national option'

Starting at 69,900 yuan, what does this number mean in the 2026 Chinese car market?

It means a young person who just started working can own a boxy car that can fit the whole family, go anywhere, with a cost of less than four cents per kilometer, using their own savings plus a small amount of support from parents. It means a second-child family doesn't need to sell their old house to trade an old sedan for a seven-seat SUV. It means the word 'light off-roading', once carrying a bourgeois filter, finally returned to its essence — an inclusive travel method.

Series-wide 30,000 yuan trade-in subsidy, no brand limit, no vehicle age limit, no mileage limit. This is no longer a marketing strategy, it is a market strategy. The signal transmitted is very clear: Beijing Off-road doesn't want to be just a top player in the sub-market, it wants to be the 'water plant' for this category — let off-roading flow like water into the garage of every ordinary family.

And the five-tier exclusive privileges launched simultaneously — lifetime vehicle warranty, 0 down payment finance, referral reward, OTA lifetime free, basic traffic lifetime free — is a closed-loop design that reduces 'ownership cost' to the minimum. Affordable to buy, afford to use, afford to repair, afford to replace, the four 'affordables' constitute the most solid moat for BJ30 Voyager.

Back to the disassembled car at Zhuzhou factory. Its owner perhaps doesn't know, his car became the hardest 'ambassador' in the history of China light off-roading. But it is precisely tens of thousands of such ordinary people, with 150,000 purchases, that voted for a new category.

The significance of BJ30 Voyager is not about how many sales records it created, but that it answered an industry question long avoided: Does there exist a car that can be bought by young people, can fit the whole family, can make fuel consumption no longer a burden, and can let you go wild occasionally?

On June 12, Beijing Off-road welcomed the 150,000th BJ30 Nomad unit to roll off the line at the Zhuzhou Super Factory, while launching a new version—the BJ30 Nomad Highlight Edition. For an SUV positioned as light off-road, sales of 150,000 units are not just a number; they also represent market recognition of Chinese brands' deep cultivation in niche segments.

At the launch event, Beijing Off-road made a bold move: in collaboration with CCTV Finance, they conducted an on-site teardown of a BJ30 Nomad that had driven 150,000 kilometers. This practice is not common in the industry, especially under live stream cameras, where any shortcomings in materials or craftsmanship would be magnified. The teardown results showed that the vehicle's core components were in good condition, the engine turbo carbon buildup was well-controlled, the transmission had no oil leaks or abnormal wear, the chassis structure remained intact, and the battery pack showed no signs of bulging or degradation. It can be said that after experiencing a usage mileage equivalent to nearly ten years for an average household, this vehicle still maintained high reliability.

Behind this lies Beijing Off-road's investment in manufacturing. At the Zhuzhou factory, the automation rate of the welding workshop reaches 100%, and robotic collaborative operations control errors to a hair's breadth level; the stamping workshop uses 5,000-ton class equipment to ensure the precision and consistency of body panels; the painting workshop uses eco-friendly water-based paint, balancing durability and in-cabin air quality. Every process has independent quality control nodes to ensure off-line vehicles meet unified standards.

Back to the product itself, the launch of the BJ30 Nomad Highlight Edition is a comprehensive upgrade on the basis of the original "Super Off-road, Super Large, Super Fuel-Efficient". The new car still adopts a boxy shape, but with more meticulous details, such as the Five-Arc Star Ring through light bar, exclusive wheels, body-color sport bumpers, etc., further enhancing exterior recognition. Inside, an orange color scheme and metallic texture trim plates are added, improving the overall texture.

In terms of powertrain, the Highlight Edition is equipped with a higher-performance AGM battery, with a cycle life three times that of an ordinary battery. Meanwhile, the rear motor power is increased from 55kW to 70kW, the turbocharging technology is sourced from Porsche, and the charging efficiency reaches 99%. The impact of these changes in actual driving is: faster response in scenarios like ramp merging, intersection starting, emergency avoidance, etc., and stronger continuity in power output.

In terms of space layout, the BJ30 Nomad adopts a 3-row 7-seat design, with a wheelbase of 2820mm. The rear seats can be fully folded flat, forming a maximum 1496-liter storage space, or serving as a 1.92-meter flat bed surface. The car has a total of 38 storage spaces, and the third row can also accommodate adults with a height of 1.8 meters, which is not common in light off-road SUVs of the same class.

Worth mentioning is that the performance of the BJ30 Nomad's HEV hybrid architecture in the overseas market is also worth noting. Bloggers from South Africa, Indonesia, UAE, etc., conducted real-world tests. Fuel consumption per 100km is generally controlled within 5 liters, and range with one tank of fuel exceeds 1,000 kilometers. For users without charging conditions, this "gas-and-go" model is obviously more aligned with actual usage scenarios.

Regarding price, the full series of BJ30 Nomad launched a 30,000 Yuan trade-in policy. Super Trade-in Price starts from 69,900 Yuan, the Highlight Edition starts from 82,900 Yuan. At the same time, it provides whole vehicle lifetime warranty (first non-commercial owner), 0 down payment finance plan, OTA lifetime free upgrade and other supporting services. It is worth noting that, coinciding with the World Cup cycle, Beijing Off-road also launched a prediction activity. Users who buy cars can participate in guessing the champion and final score, and can get up to 50,000 Yuan car purchase subsidy.

In summary, the launch of the BJ30 Nomad Highlight Edition is a self-evolution on the basis of existing 150,000 users. It does not blindly pursue extreme parameters, but makes practical improvements in areas where users truly perceive, such as power response, space utilization, and durability. For consumers with a budget within 100,000 Yuan who hope to find a balance point between commute and light off-road, this car offers a choice worth considering.

The light off-road market never lacks products; it lacks products that can withstand the test of time. The BJ30 Nomad gave its own answer with 150,000 sales units and one public teardown.