For just 69,900 Yuan, can you buy a large 7-seater light off-road SUV? A few years ago, most people would consider this a fantasy. On June 12, Beijing Off-Road welcomed the 150,000th BJ30 Traveler coming off the line at the Zhuzhou Super Factory, launching the annual new Highlight Edition version simultaneously, and releasing a 30,000 Yuan super trade-in policy for the entire series: The fuel standard version super trade-in price is as low as 69,900 Yuan, the all-new Highlight Edition version starts from 82,900 Yuan after trade-in.

Besides the 30,000 Yuan direct price drop purchase benefit, Beijing Off-Road also matched five levels of exclusive rights: First-time non-operating owners receive a lifetime warranty for the whole vehicle, 0 down payment and other financial plans reduce the purchase threshold, existing customers referring others can enjoy up to 800 Yuan rewards, full series lifetime free OTA upgrades, basic traffic is free for life, entertainment traffic is unlimited for 2 years. Coinciding with the World Cup period, purchasing users can also participate in the Champion Prediction activity, accurately hit the champion and final match score, and can enjoy up to 50,000 Yuan purchase subsidy.

As the model with the fastest breakthrough of 150,000 units in China's light off-road SUV market, the rise of BJ30 Traveler has never relied on low-price gimmicks. What supports the choice of 150,000 users is its all-around product power of 'Super Off-Road, Super Large, Super Fuel-Efficient' - it has brought the light off-road experience that once belonged only to niche circles to a position within reach of ordinary families.

Fuel-Efficient: Full-Cycle Vehicle Usage Cost Pressed to a Low Level in Class

For the vast majority of family users, buying a car is just the first step, and long-term vehicle usage costs are the real 'hidden expenses'. BJ30 Traveler's 'Super Fuel-Efficient' hits the core demands of users 'Fuel Saving, Time Saving, Worry Free', pressing the full-cycle vehicle usage cost to an extremely low level in its class.

Fuel efficiency is the most intuitive advantage. Previously, local automotive bloggers from five countries including South Africa, Indonesia, UAE, Poland, and Mexico completed fuel consumption tests under typical road conditions in their respective countries. From urban congestion morning rush hour, desert high-temperature highways, to icy snowy winding mountain roads, bumpy unpaved roads, BJ30 Traveler's fuel consumption per 100 kilometers did not exceed 5 liters in all scenarios: unpaved roads in South African wildlife reserves were as low as 4.9 liters, and over 100 kilometers of stone roads in Mexico even achieved 4.4 liters.

Converting to daily vehicle usage scenarios, calculated by driving 15,000 kilometers per year, the fuel cost expenditure for ordinary fuel SUVs in the same class is close to 10,000 Yuan, while BJ30 Traveler only requires over 7,000 Yuan. Over five years, just fuel costs can save over 10,000 Yuan. Behind this fuel-saving capability is mature HEV hybrid technology verified by over 26 million users globally. It requires no external charging, just refuel and go, completely getting rid of the trouble of finding charging piles and applying to install private piles. It can save users dozens of hours of energy replenishment time per year. For family users with tight schedules, this time value cannot be ignored either.

More importantly, it is 'worry-free'. BJ30 Travel provides lifetime warranty for the whole vehicle for the first-time owners, covering engine, gearbox, and the vast majority of parts. There is no safety hazard of high-voltage battery packs. Daily maintenance process is simple, parts supply is sufficient, and even in remote areas, it can be easily repaired. At the press conference site, CCTV Finance live streamed the teardown of a BJ30 Traveler driven for 150,000 kilometers. After teardown, the engine turbo carbon accumulation was extremely low, power output was still abundant. The gearbox had no oil leaks or gear wear. The battery pack had no bulging or attenuation. The chassis parts had no rust or oil seepage. The overall condition was very close to a new car, intuitively verifying the reliability of long-term vehicle use, and also allowing users not to worry about subsequent maintenance costs.

Super Large: Making Every Inch of Interior Space Useful

Family travel, space is always a rigid demand. BJ30 Traveler's 'Super Large' is not simply stacking body dimensions, but through a high space utilization ratio design, making every inch of interior space used effectively.

The extra-long wheelbase of 2820 mm, matched with a super-high space utilization ratio of 66%, allowed this 100,000 Yuan class SUV to achieve a practical layout of three rows and seven seats. Unlike many 7-seater SUV 'third row only suitable for children' useless design, the third row of BJ30 Traveler reached B-class space level. A 1.8-meter tall adult sitting will not appear knees pressing against the backrest, top of head rubbing against the roof tightness. When the whole family goes out together, everyone can have a comfortable riding experience. When commuting daily, if the third row is folded down, a neat trunk space can be obtained, balancing daily practicality and multi-person travel needs.

Loading capacity is equally outstanding. In the conventional state, the trunk can already accommodate multiple suitcases and camping equipment. After the rear seats are folded down flat, the trunk volume can reach 1496 liters, simultaneously forming a 1.92-meter flat large bed. When self-driving camping on weekends, no need to set up a tent, just lay out bedding to rest directly. Matching with a 1.05 sq meter panoramic sunroof, lying down at night you can see the stars, equivalent to bringing a mobile travel space. Whether it's moving house loading large luggage, filling up with local specialties prepared by family on the return trip, or taking the full set of skiing and camping equipment to travel, no need to worry about space.

Storage design at details is equally thoughtful. The whole car has 38 storage spaces in total. Umbrellas, thermos cups, children's toys, portable computers and other small items can find exclusive placement positions. No need to scatter pile around inside the car. Daily vehicle cleanliness and convenience are greatly improved.

Super Off-Road: Not Just Appearance, but Also Hardcore Off-Road Technology Foundation

There are many box-style SUVs, but not many 'true light off-roads' that can truly withstand the test of bad roads. Relying on Beijing Off-Road's more than 60 years of professional off-road technology accumulation, the 'Super Off-Road' of BJ30 Traveler is a full-dimensional hardcore strength from power architecture to escape capability.

Its three-engine four-wheel drive six-mode HEV hybrid architecture is the first HEV hybrid solution in the Chinese box-style SUV category. The so-called 'Three Engines' refers to a hybrid dedicated engine with 41% thermal efficiency, plus two drive motors front and rear. Compared to traditional dual-engine hybrid, it adds one rear axle drive motor: The engine is good at long-distance cruising energy saving, the front motor is responsible for real-time energy replenishment and power assistance, the rear motor is responsible for instantaneous power explosion and four-wheel drive escape. The three work independently, balancing fuel consumption and power performance.

The response speed of the intelligent electric four-wheel drive reaches 30 milliseconds, 0.5 seconds to output peak torque. Matching with electronic controlled energy center lock and four-wheel electronic limited slip system, it can accurately distribute power at the moment the wheels slip. Maximum wheel end torque can reach 5928 N·m. Muddy ground, sandy ground, cross-axle and other common light off-road scenes can be easily handled. Smart Electric ATS All-Terrain System provides multiple off-road modes. Users only need to turn the knob to switch corresponding scenes, the vehicle will automatically adjust power and chassis settings. Even off-road newbies can easily get started.

Six driving modes can automatically switch. Pure electric, series, parallel, engine direct drive, energy recovery, parking charge and other modes intelligently match current road conditions. When commuting in the city, it is smooth and fuel-efficient. When cruising on high speed, power is abundant. When escaping outdoors, four-wheel drive outputs full power. No need for driver manual adjustment, always maintain the best working state. Safety level also follows the standard of professional off-road. Cage-style body medium and high strength steel ratio reaches 63.4%. Key parts are fully covered with hot forming steel. During R&D stage, it underwent 4 million kilometers of extreme environment durability tests. Full scenes verified the reliability of the vehicle.

150,000 Unit Milestone: Putting Off-Road Equality into Practice

The launch of the 150,000th unit coming off the line and the Highlight Edition, for Beijing Off-Road, is not just a new product launch, but more the implementation of the 'Off-Road Equality' concept once again. In the past, off-road life was often tied to high-priced hard off-roaders, making it hard for ordinary families to access; while city SUVs could only handle paved roads, failing to meet users' needs to get close to nature. The appearance of BJ30 Traveler uses an approachable price to integrate 'City Commute + Family Travel + Light Off-Road' three capabilities into one car, allowing more families not to compromise for a single need, nor pay excessive costs for occasional outdoor experiences.

The newly launched Highlight Edition version is polished based on the real feedback of 150,000 owners. Based on the original all-around attributes, it completes upgrades from three dimensions: appearance, performance, experience. Appearance adds exclusive paint and trendy modification kits, better fitting young users' personalized needs. In performance, it swaps for AGM dedicated batteries with 3 times the life of ordinary batteries. Rear motor power increased from 55 kW to 70 kW. It also carries Porsche same model variable geometry turbocharging technology, power response and power supply stability further improved. In experience layer, it adds seat heating ventilation, steering wheel heating, raindrop sensing auto window close, 64-color ambient light following music rhythm, etc. configurations, creating the cabin into a more comfortable mobile space.

And the CCTV live streaming teardown and factory tour links, is putting quality completely on the table. From the real vehicle condition of 150,000 km old cars, to Zhuzhou Factory 100% automated welding, high-precision stamping, environmental protection painting processes. Beijing Off-Road responded to consumers' concerns about 'low price whether low quality' in the most straightforward way - affordable price does not mean shrunken quality. Ordinary families can also own a durable, reliable, all-around travel partner.

150,000 units is not the end, but a new starting point. When light off-road is no longer a niche hobby, but becomes a daily travel option for ordinary families, that is where the true value of this press conference lies.

June 13, Beijing OFF-road Honor Owners Collective Delivery and 618 Group Buying Event was grandly held at Beijing OFF-road Chengdu Shengguo Automobile. This event successfully completed the concentrated delivery of 6 new vehicles, including the 31,800th milestone vehicle of Shengguo Automobile. The delivery ceremony officially kicked off in a warm and enthusiastic atmosphere. Many new and old owners gathered on site, arriving one after another to leave their exclusive marks on the exclusive check-in wall, freezing the beautiful encounter with Beijing OFF-road.

The scene was full of ritual sense. The store general manager came to the site personally, delivered new car keys to the owners one by one, and sent exclusive privileges. When the new car keys symbolizing freedom and love were handed over to their hands, the faces of every owner were filled with joy and expectations, full of enthusiasm to rush to their own new off-road life, and also put a warm and perfect period to this delivery festival.

Mr. Guan, the owner of this milestone vehicle, is a loyal old fan of Beijing OFF-road and a witness to the brand's hardcore reputation. As a repurchase owner, he chose Beijing OFF-road again, interpreting the recognition of the brand with practical actions. Mr. Guan felt inspired on site: "Choosing Beijing OFF-road is choosing a lifestyle. Receiving this special delivery ceremony today, I felt the brand's sincerity. Years of trust and companionship have made me determined to choose here again."

New owners on site also shared their original intention of buying cars. A new BJ30 owner said: "It is a great honor to participate in this centralized delivery and unlock a new driving seat. The product strength, high cost-performance ratio, and thoughtful replacement policy of BJ30 deeply moved me. From entering the store for consultation, test drive selection to final car pickup, the store staff were professional and patient throughout the process, and the service was detailed and thoughtful. Every link was efficient and smooth. I am very much looking forward to joining the car friends' family in the future, and rushing to the mountains and seas with partners of like minds to explore more unknown scenery."

As a senior old store that has cultivated the Southwest market for 15 years, Beijing OFF-road Chengdu Shengguo Automobile has always resonated with the brand since entering the game in 2012, adhering to the core service concept of "Car purchasing is just the beginning, service never stops", adhering to the original intention of "Customer First", abandoning single transaction-based service, empowering every owner with refined and humanized high-quality service.

As the fastest model in China's light off-road SUV reaching 150,000 units. BJ30 Traveler relies on Beijing OFF-road's over 60 years of professional accumulation, with hardcore strength of super wild, super large, and super saving, letting the world see China. To further promote off-road equality and let more families enjoy light off-road life, BJ30 Traveler launched a 30,000 Yuan replacement policy for the entire series, with a super replacement price starting at 69,900 Yuan.

"Super Wild" is the confidence to set off.Beijing OFF-road has built the industry-leading "Three-Engine, Four-Wheel Drive, Six-Mode HEV Hybrid Architecture", and applied it to BJ30 Traveler first, becoming the first HEV hybrid vehicle in the Chinese Box SUV category. Three-Engine Power is a 41% thermal efficiency hybrid dedicated engine, front drive motor and rear drive motor, good at long-distance energy saving, real-time replenishment and instantaneous explosion;Intelligent Four-Wheel Driveresponse speed reaches 30ms, 0.5 seconds to reach peak torque.Six Modescan automatically select the optimal working method, power is always in the best state. Cooperating with Center Differential Lock, Four-Wheel Electronic Limited Slip and Smart Electric ATS All-Terrain Control System, easily coping with scenarios such as mud, sand, etc.

"Super Large" is the calmness of travel. BJ30 TravelerThree-row, Seven-seat layout, has 2,820mm super long wheelbase, 66% super high rate of space, and1,496-liter super large trunk, rear row pure flat folding second becomes1.92-meter large bed. B-class Box super wide third-row space, letting 1.8-meter adult sitting still spacious. 38 storage spaces in the whole car, every personal item has an exclusive spot. Family travel freedom, no one has to settle.

"Super Save" is long-term companionship. BJ30 Traveler achievesMoney-saving, Time-saving, Worry-free. Recently, five auto bloggers from South Africa, Indonesia, UAE, Poland, and Mexico measured the fuel consumption of domestic SUVs. BJ30 Traveler ran results of no more than 5 liters per 100km in each country, one tank range over 1,000 kilometers. No need to find charging piles, just fill up and go, saving dozens of hours of energy replenishment time every year. At the same time, the first owner enjoys lifetime warranty of the whole vehicle, no high-voltage battery pack safety hazards, simple maintenance and sufficient parts, letting every departure be worry-free.

On June 12, Beijing Off-road held a press conference at the Zhuzhou Super Factory. To celebrate the 150,000th BJ30 Traveler unit rolling off the production line and to launch a new version—the Highlight Edition.

Positioned as a light off-road SUV, the entire series receives a 30,000 yuan trade-in policy, resulting in a Super Trade-in price starting from 69,900. The newly launched Highlight Edition starts from 82,900 after the Super Trade-in. There was also an interesting segment on site, where Beijing Off-road joined forces with CCTV Finance to live stream the teardown of a BJ30 Traveler that had driven 150,000 kilometers, to show the entire internet exactly how the quality holds up after such extensive use.

First, let's talk about the data regarding these 150,000 units. Zhang Guofu, Vice President of BAIC Group and Chairman of Beijing Off-road, stated on site that the BJ30 Traveler is the model that achieved 150,000 units the fastest among China's light off-road SUVs. His exact words were that these 150,000 units carry the trust of the market, the industry, and global users. It is not only a breakthrough in speed, but also a quality monument forged by 150,000 choices and 150,000 users. This car uses HEV hybrid technology; he said this is China's answer sheet of HEV technology presented to the world.

So what exactly is in this HEV hybrid? Beijing Off-road developed a hybrid architecture called "Triple Motor, Four-Wheel Drive, Six Mode". The BJ30 Traveler is the first domestic Boxy SUV to use HEV hybrid technology. By Triple Motor, it refers to one hybrid-specific engine plus two drive motors, one front and one rear. The thermal efficiency of this engine reached 41%, the front motor is mainly responsible for real-time energy replenishment, and the rear motor is responsible for instant power burst. The four-wheel-drive system reaction speed is 30 milliseconds, and it can deliver peak torque in 0.5 seconds. The six modes require no worry from the driver; the system itself selects the optimal operating mode to ensure power is always in the best state. Combined with Energy Central Lock, Four-wheel Electronic Limited Slip, and a Smart Electronic ATS All-Terrain Control System, it can handle scenarios like mud and sand.

Regarding space, this car has a three-row seven-seat layout. The wheelbase is 2820 mm, the utilization rate is 66%, and the trunk can reach a maximum of 1496 liters. After the rear seats are folded flat, it can become a large bed 1.92 meters long. For the third-row space, they state it meets the standard of a B-class Boxy SUV, where an adult 1.8 meters tall will not feel cramped sitting inside. There are a total of 38 storage compartments in the car, with dedicated spots for phones and water bottles.

Fuel consumption has always been a talking point for the BJ30 Traveler. Recently, auto bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico—tested the fuel consumption of this car using local road conditions, and the results in each country were no more than 5 liters per 100 kilometers. A single tank of fuel can run over 1000 kilometers. Because it is HEV, there is no need to find charging stations; just refuel and go. Additionally, the first owner can enjoy a lifetime warranty for the whole vehicle. There are no safety hazards like those in high-voltage battery packs, maintenance is relatively simple, and parts supply is relatively sufficient.

Next, let's talk about the newly launched Highlight Edition. This version is an upgrade on appearance, performance, and experience based on the original Super Off-road, Super Space, and Super Fuel-saving features. In terms of appearance, it uses a classic Boxy shape, with a through-type light strip called the Five-Gate Star Ring, equipped with a full set of electric trend modification kit and exclusive Star Ring rims. The front and rear bumpers are the same color as the body. The interior uses a brand new orange color, plus metal texture trim plates. Performance changes mainly involve several hardware components: replacing a high-performance, long-life AGM battery, with cycle life said to be 3 times that of ordinary batteries; turbocharger technology using the same model as Porsche, with overall vehicle charging efficiency reaching 99%; rear motor power increased from 55 kW to 70 kW. This way, under scenarios like on-ramp merging, intersection starting, and emergency avoidance, the power response will be faster. Regarding experience, the body is higher than ordinary SUVs, with better visibility. It has seat heating, ventilation, and steering wheel heating. The system can detect rain and will automatically close windows. The 64-color ambient light can change with the rhythm of the music.

Let's return to that car teardown matter. 150,000 kilometers is roughly equivalent to the mileage of an ordinary family using it for nearly ten years. After opening it, the situation seen on site was as follows: the engine turbo is relatively clean, carbon buildup is minimal, and power output is still abundant; the transmission case has no oil leaks, and internal gears have no worn pits; the battery pack has no bulging or fluid leakage, nor any internal degradation or decay; the subframe and suspension control arms have no rust, nor any oil seepage or leakage. The flatness and neatness of the entire chassis are not much different from a new car. Speaking in their own words, this can bring users lower maintenance costs and a longer vehicle replacement cycle.

CCTV cameras also entered the Zhuzhou Super Factory. The welding workshop has hundreds of robots, the automation rate is 100%, and the glue application error is controlled within a single strand of hair. The stamping workshop uses giant stamping equipment of over 5,000 tons, forming in one go. The painting workshop is also fully automated by dozens of robots, using environmental-friendly water-based paint. Harmful volatile substances are reduced by over 60% compared to traditional paints. Every process step has quality control inspection.

Finally, let's talk about the policies. Besides the 30,000 yuan Super Trade-in subsidy, there are also five layers of gifts. The Warranty Gift is a free lifetime warranty for the whole vehicle worth 6,000 yuan, limited to the first non-commercial owner. The Finance Gift includes multiple plans such as 0 down payment. The Friend Referral Gift rewards up to an 800 yuan JD Card for successful referrals from old customers. The Upgrade Gift includes free lifetime OTA upgrades for the entire series. The Traffic Gift provides free lifetime base data, with unlimited entertainment data for 2 years. Additionally, coinciding with the World Cup, Beijing Off-road launched an activity. Purchasing a car at any authorized dealership nationwide grants prediction qualification. If you accurately predict the World Cup champion and final match score, you will receive an additional 50,000 yuan car purchase subsidy.

June 12, Beijing Off-road held the 150,000th BJ30 Traveler rollout and Highlight Edition launch event at the BAIC Zuo Super Factory. The all-new BJ30 Traveler Highlight Edition offers fuel and hybrid models, official guide price 112,900 to 139,900 RMB, super replacement price is 82,900 to 109,900 RMB.

For financial policy price benefits, please consult local dealers

Core Technical Information:

Regarding body dimensions, BJ30 Traveler Highlight Edition dimensions (L/W/H) are 4730/1910/1790 mm, wheelbase 2820 mm, wheelbase is long in compact SUV class. Cockpit adopts 10.25-inch full LCD instrument cluster and 14.6-inch center control screen dual-screen layout, infotainment system powered by Qualcomm Snapdragon 8155 chip, integrated Yueyequan App, Huawei HiCar connectivity and multi-command voice interaction functions.

Powertrain provides fuel and electric hybrid two routes. Fuel version equipped with 1.5T turbocharged engine, max power 138 kW, peak torque 305 N·m, matched with 7-speed wet dual-clutch transmission. Hybrid version adopts "Three Engines Four-Wheel Drive Six Modes" HEV architecture, composed of 41% thermal efficiency 1.5T hybrid-specific engine, front drive motor and rear drive motor, AWD model system combined power 301 kW, combined torque 685 N·m. Highlight Edition hybrid model reinforces rear axle motor, power increased from 55 kW to 70 kW, equipped with AGM battery with cycle life approximately 3 times ordinary battery, and equipped with VGT variable geometry turbocharging technology.

Regarding energy consumption, official data shows fuel version WLTC combined fuel consumption is 8.06 L/100km, AWD hybrid version is 6.45 L/100km. According to official introduction, automotive bloggers from five countries in South Africa, Indonesia, UAE, Poland, Mexico actual tests, vehicles in different road conditions recorded fuel consumption below 5 L/100km.

2026 Model Beijing Off-road BJ30 Modified Version - Cockpit

Regarding intelligent driving, vehicle equipped with L2 level assist driving system, includes 5 exterior cameras, 8 ultrasonic radars and 2 mmWave radars, supports lane keeping, active braking, transparent chassis, 540 panoramic imaging and other functions.

Regarding off-road configuration, new car continues unibody construction, retains energy center lock, four-wheel electronic limited slip and ATS all-terrain control system, provides Snow, Mud, Sand and other modes, max wheel-end torque 5928 N·m, approach angle 25 degrees, departure angle 30 degrees, ground clearance 215 mm.

Market Positioning and Differentiation Analysis

BJ30 Traveler Highlight Edition positioned in 100,000 RMB level light off-road SUV market, core selling point lies in combining boxy styling with HEV hybrid technology that requires no external charging. This makes it directly compete with fuel light off-road products such as Haval Big Dog, Jetour Freedom, while overlapping price range with new energy boxy SUVs such as Chery Fengyun X3, iCAR V23.

From product capability perspective, BJ30 Traveler Highlight Edition through exterior kit, interior color scheme and three-electric system adjustments, further segments target user group. It possesses competitiveness in space practicality, hybrid system maturity and off-road passability parameters. However, boxy styling induced drag coefficient has objective impact on high-speed fuel consumption, actual energy consumption level still needs further actual test verification. Additionally, 8155 chip infotainment, Huawei HiCar connectivity and other configurations belong to basic configurations in same price segment models, currently not equipped with advanced intelligent driving functions.

The model's subsequent market performance will depend on terminal delivery capability and continuous accumulation of user reputation. (Editor: Xiaozhou)

On June 12, the BJ30 Traveller Highlight Edition model was officially launched. At the same time, the BJ30 Traveller also reached the 150,000th unit production milestone. At the launch event, the official introduced a 30,000 RMB trade-in policy for all BJ30 Traveller models. After combining policies, the trade-in price for the Highlight Edition starts from 82,900 RMB, and the trade-in prices for the full series models range from 69,900 to 109,900 RMB. In addition, the official provided six purchase benefits for users.

The BJ30 Traveller simultaneously provides fuel and hybrid versions. The hybrid version is equipped with Beijing Off-Road "Triple Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture", which adopts a combination of a 41% thermal efficiency hybrid dedicated engine and front-rear dual drive motors. Intelligent electric 4WD can achieve a 30-millisecond response speed. Paired with six working modes, it can bring a smoother power experience. At the same time, for off-road conditions, it also features electronic central locking, four-wheel electronic limited slip, and Intelligent Electric ATS All-Terrain Control System, capable of better coping with complex working conditions such as mud and sand.

Besides strong power, the HEV power system does not require charging but has very low usage costs. Recently, auto bloggers from five countries including South Africa, Indonesia, UAE, Poland, and Mexico conducted actual tests on it, all achieving fuel consumption of no more than 5 liters per 100 kilometers, with a range of over 1,000 kilometers per tank. In addition, the official also provided a lifetime warranty for the first owner, giving owners peace of mind when using the vehicle.

As a light off-road SUV, the BJ30 Traveller also has spacious interior space. It adopts a three-row seven-seat layout, with an interior space utilization rate of 66%. The trunk can be expanded to a volume of 1,496 liters. When the rear seats are folded down, the depth reaches 1.92 meters. It can very well meet users' all-scenario usage needs such as daily commuting, outdoor travel, and overnight stays in the vehicle.

Now let's look at the Highlight Edition model launched this time. Based on the existing models, it adds a full set of trendy styling modification kits and exclusive Star Ring wheels. The front and rear bumpers also adopt a color-matched design with the body. At the same time, it also features a new orange interior and metal texture trim panels, with a more personalized and trendy overall design.

And besides design, the Highlight Edition model is also equipped with an AGM battery, which has stronger performance and longer life. The cycle life is 3 times that of ordinary batteries. At the same time, its rear drive motor power was also increased from 55 kW to 70 kW, further improving power performance. In addition, the Highlight Edition model is also equipped with seat heating, ventilation, steering wheel heating, 64-color ambient lighting, and other configurations.

At the launch event, the official also launched a "Passionate World Cup, Highlight to Win Big" activity for the Highlight Edition model. Users can obtain guessing qualifications when purchasing vehicles. Users who accurately guess the score can also receive a 50,000 RMB purchase subsidy. At the same time, Beijing Off-Road partnered with CCTV Finance to conduct a teardown live stream on a BJ30 Traveller that had traveled 150,000 kilometers during the live stream. It can be seen that its engine turbocharger carbon buildup is minimal, the transmission casing is intact without oil leaks, internal gears have no wear pitting, the battery pack has no swelling/leakage, subframes and suspension arms have no rust/oil seepage. After experiencing the baptism of 150,000 kilometers, its core components still maintain good working conditions.

The Highlight Edition model launched this time is a further improvement and supplement to the BJ30 Traveller product line, and better meets users' demands for vehicle performance, personalization, etc. At a price within 100,000 RMB, the BJ30 Traveller is one of the few products with balanced and comprehensive product power, capable of both city and off-road use in a box-style design. Believing through this live stream, users also have a deeper understanding of its comprehensive product power and product quality.

Beijing Off-road brought a new annual model to the BJ30 Traveler series – BJ30 Traveler Highlight Edition. Beyond the original basic capabilities, the new vehicle has been upgraded in appearance, performance, and experience, to attract the attention of the target group with more distinct product features.

The BJ30 Traveler Highlight Edition launched a total of two models, fuel and hybrid, with an official guide price from 112,900 to 139,900 RMB, and a super trade-in price starting from 82,900 RMB. Along with the launch of the Highlight Edition, the BJ30 Traveler full series offers a 30,000 RMB super trade-in subsidy, with the super trade-in price starting from 69,900 RMB, shared by new purchase and trade-in users.

The BJ30 Traveler Highlight Edition continues the classic boxy shape, with a unique five-arc star ring full-width light, paired with a full set of electrified trendy modification kit, ensuring high recognition. The new vehicle is equipped with front and rear color-matched sport bumpers and exclusive star ring wheels, newly adding Lava Orange, Dome Blue, and Cold River Grey three exclusive paint colors. New orange interior and metal texture trim panels outline a certain sense of layering.

The new vehicle offers two power sets: 1.5T fuel and 1.5T hybrid. Among them, the hybrid version is equipped with the "Tri-power Four-Wheel Drive Six-Mode HEV Hybrid Architecture", the rear motor power increased from 55 kW to 70 kW, further improving power response. This car is equipped with an intelligent electric four-wheel drive system, equipped with electronic center lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, balancing city commuting and outdoor light off-road travel scenarios. The new vehicle also replaced with a dedicated AGM battery, with a cycle life reaching 3 times that of ordinary batteries.

Compared to ordinary SUVs, the BJ30 Traveler Highlight Edition has a higher body and wider field of view. The vehicle adopts a three-row seven-seat layout, with a wheelbase reaching 2820 mm. After folding down the rear seats, it can form a 1.92 m ultra-long pure flat space, with a trunk maximum volume of 1496 liters. The whole car is also equipped with 38 storage spaces.

In terms of comfort configuration, the BJ30 Traveler Highlight Edition is equipped with seat ventilation/heating, steering wheel heating, wireless phone charging, 1.05 sqm panoramic sunroof, rain sensing automatic window closing, 64-color ambient lighting, and 10-speaker HiFi audio, etc., creating a comfortable driving and riding experience.

Previously, the BJ30 Traveler underwent a fuel-saving challenge in five countries: South Africa, Indonesia, UAE, Poland, and Mexico, with actual test fuel consumption per 100 km all lower than 5 liters, and a range exceeding 1000 km. At this launch event scene, the BJ30 Traveler welcomed the 150,000th unit off the line, becoming the fastest model to reach 150,000 sales in the Chinese light off-road SUV field. Beijing Off-road also partnered with CCTV Finance to livestream a teardown of the BJ30 Traveler driven 150,000 km, to showcase its durable quality.

On top of the super trade-in policy, Beijing Off-road also brought multiple benefits, including a whole vehicle lifetime warranty (limited to the first non-commercial owner), 0% down payment and other financial plans, full series lifetime OTA free upgrade, basic traffic free for life, etc. At the same time, buyers of the Highlight Edition can participate in World Cup champion and final score predictions to win up to 50,000 RMB purchase subsidies.

On June 12, the "150,000 Passions, Highlights Arrive" BJ30 Explorer 150,000 Units Production Milestone & Highlight Edition Launch Press Conference was held at BAIC Zhuzhou Super Factory. The BJ30 Explorer full series introduces a 30,000 yuan trade-in policy, with a super trade-in price starting from 69,900 yuan. The all-new annual model BJ30 Explorer Highlight Edition has launched, positioned as a light off-road SUV, with a super trade-in price starting from 82,900 yuan. Under the lens of CCTV, Beijing Off-road also live-streamed the teardown of a BJ30 Explorer with 150,000 kilometers driven, letting the entire internet witness the vehicle's reliable quality.

Beijing Off-road created the "Tri-engine Four-wheel Drive Six-mode HEV Hybrid Architecture" and applied it first to the BJ30 Explorer, becoming the HEV hybrid model in the Chinese Boxy SUV category. The tri-engine powertrain consists of a hybrid dedicated engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, specializing in long-distance energy saving, real-time power replenishment, and instantaneous burst respectively; the intelligent four-wheel drive response speed reaches 30 milliseconds, with peak torque available in 0.5 seconds. The six modes can automatically select the optimal working mode, keeping power always in the best state. Coupled with the energy center lock, four-wheel electronic limited slip, and Smart Electric ATS All-Terrain Control System, it easily handles scenarios like mud and sand.

The BJ30 Explorer features a three-row seven-seat layout, with a 2,820 mm wheelbase, 66% space utilization rate, and 1,496 liters of trunk space, with the rear seats folding flat instantly transforming into a 1.92-meter large bed. The third-row space allows 1.8-meter tall adults to sit comfortably. There are 38 storage spaces in the whole car, with dedicated spots for personal items.

Recently, automotive bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico—tested the fuel consumption of domestic SUVs. The BJ30 Explorer achieved a result of no more than 5 liters per 100 kilometers in every country, with a range exceeding 1,000+ kilometers on a single tank.

On the occasion of the 150,000 units production milestone, Beijing Off-road launched a new model—the BJ30 Explorer Highlight Edition. Building on the foundation of "Super Off-road, Super Spacious, Super Fuel-efficient", it achieves a comprehensive leap in appearance, performance, and experience.

The BJ30 Explorer Highlight Edition adopts a classic Boxy SUV shape, fusing a rugged atmosphere with exquisite lines. The Five-Star Halo Full-width Light Group is eye-catching and handsome; the complete Electrification Style Mod Kit, exclusive Halo wheels, and front and rear same-color sport bumpers show all the passion and unconventionality; the brand new orange interior and metal texture trim plates outline layers and quality.

The BJ30 Explorer Highlight Edition is equipped with a high-performance, long-life dedicated AGM battery, with a cycle life reaching 3 times that of ordinary batteries; it features turbocharging technology, with vehicle charging efficiency reaching 99%; the rear motor power is increased from 55 kW to 70 kW, providing timely response for highway merging, intersection start-ups, and emergency evasion.

Compared to ordinary SUVs, the BJ30 Explorer Highlight Edition is equipped with functions such as seat heating, ventilation, and steering wheel heating. The system can sense raindrops and automatically close the windows. The 64-color ambient lighting can pulse to the rhythm of the music.

At the press conference scene, Beijing Off-road joined hands with CCTV Finance to live-stream the teardown of a BJ30 Explorer driven for 150,000 kilometers, demonstrating durability quality with actual vehicle condition. At the same time, the camera deeply explored the BAIC Zhuzhou Super Factory, witnessing how Chinese Smart Manufacturing maintains excellent quality control for every vehicle from the source.

150,000 kilometers is equivalent to the usage mileage of an ordinary family for nearly ten years. After disassembling the BJ30 Explorer: the engine turbine is clean with little carbon buildup, power output remains abundant; the transmission casing is intact without oil leakage, and internal gears show no wear or pits, with the power system in excellent condition; the battery pack has no bulging, leakage, or internal degradation or aging, so long-term use does not worry about battery aging faults; the subframe and suspension arms have no rust, seepage, or oil leakage issues. The chassis flatness, integrity, and difference from a new car are very small, and passive safety protection is always online.

Beijing Off-road also joined hands with CCTV Finance to deeply explore the BAIC Zhuzhou Super Factory, unveiling the underlying logic behind the BJ30 Explorer's excellent quality from the manufacturing source. In the welding workshop, hundreds of robots work collaboratively with 100% automation, with adhesive application errors not exceeding a hair's thickness, ensuring a stronger body skeleton, stronger impact and deformation resistance, no abnormal noise on rough roads, and safer during collisions; in the stamping workshop, more than 5,000 tons of giant stamping equipment presses the body sheets into shape at one time, ensuring the body is uniform and neat with smooth lines; in the painting workshop, dozens of robots perform fully automatic spraying, combined with eco-friendly water-based paint, reducing harmful pungent volatile substances by over 60%, new cars have no odors, making it safer for elderly and children to ride, and the paint surface is more sun-resistant and corrosion-resistant. At the same time, every process has a quality control checkpoint to ensure that every BJ30 Explorer that rolls off the line meets quality standards.

In the Chinese SUV market, there is an unwritten chain of disdain: BEVs look down on PHEVs, PHEVs look down on hybrids, hybrids look down on ICE. But interestingly, when this chain is placed into the specific scenario of 'light off-roading', it instantly fails.

On June 12, the 150,000th unit of the BJ30 Wanderer rolled off the production line at the BAIC Zhuzhou Super Factory. The Chinese light off-road SUV reached 150,000 units the fastest. It is not the most expensive one, not the toughest one, but the only box-shaped SUV that chose the HEV route.

150,000 people chose HEV, and this is the interesting part.

An Overlooked Contradiction

What powertrain route should light off-road SUVs ultimately choose?

Pure electric? Suitable for city use, long-distance travel without worrying about charging frequency, but off-roading is not feasible.

Plug-in hybrid? Can run on oil or electricity with a built-in large battery, off-roading carries risks, mostly used as a pure electric vehicle.

HEV? Electric at low speeds, strong power, engine runs in the most efficient range.

Three solutions, each with pros and cons. But if you must choose one with the 'least penalty', HEV is clearly the cleanest. This conclusion isn't derived by me, it is an inherent advantage of HEV.

What does 'Three Engines, Four-Wheel Drive, Six Modes' mean?

BJ30 Wanderer's HEV architecture is called 'Three Engines, Four-Wheel Drive, Six Modes' by Beijing Off-Road. The name is impressive, but the logic is actually very clear when broken down.

Why 'Three Engines' instead of 'Two Engines'? Traditional HEVs—including Toyota THS, Honda i-MMD—are all dual-motor: one engine plus one drive motor. Sufficient for city scenarios, but light off-roading requires low-speed torque burst and independent four-wheel drive torque distribution. A dual-motor front-wheel-drive based architecture clearly falls short when encountering cross-axles or single-wheel slip.

BJ30 has an additional rear axle drive motor. The three power sources perform their respective duties: the engine is responsible for efficient cruising, the front motor for daily start-up energy supplementation, and the rear motor for low-speed torque burst and rear-wheel drive power available anytime. This isn't 'more motors, more selling points', it is a rigid demand for four-wheel drive capability in light off-roading scenarios, forcing a technical choice.

Six working modes: Pure electric, Series, Parallel, Engine direct drive, Energy recovery, Parking charge, covering all scenarios from city traffic jams to highway cruising to climbing and getting unstuck.

You don't need to use your brain to choose, the system judges and switches itself. This is the true value of HEV in light off-roading scenarios: it's not asking you to choose among six modes, it's letting the six modes choose for you.

In terms of recovery capability, the electronically controlled torque distribution between front and rear axles happens at millisecond levels via the central lock. Four-wheel electronic limited slip intervenes in 0.03 seconds to distribute single-wheel torque. With a max wheel-end torque of 5928N·m, mud, sand, and cross-axles are a breeze.

But to clarify the boundary: BJ30's 'wildness' is going on unpaved roads on weekends with family to watch the sunset, not carrying a winch into uninhabited areas. Understand this point, and you know it has already surpassed most SUVs.

Real-world fuel consumption across five countries does not exceed 5L

'Fuel efficiency' is a term almost worn out in automotive marketing. BJ30 underwent testing abroad, with bloggers from five countries conducting real-world tests under extreme road conditions in their respective countries. South Africa wildlife reserve unpaved roads: 4.9L, Indonesia morning rush hour congestion with AC on: 5.0L, UAE high-temperature desert: 4.9L, Poland ice and snow winding mountain roads continuous climbing: 4.85L, Mexico 105km bumpy stone roads: 4.4L.

These scenarios are closer to the real-world usage environment of light off-roading users than any standard working conditions.

We can also do the math: driving the same 15,000 km a year, calculated at 0.65 yuan/km, the most fuel-efficient SUV in the same class costs close to 10,000 yuan in fuel annually, while the BJ30 Wanderer HEV costs about 6,000. Saving 4,000 a year means for family users with a 70k to 100k yuan budget, car maintenance doesn't require an extra burden.

Highlight Edition Upgrade

The Highlight Edition launched synchronously this time made three upgrades on the HEV architecture: rear motor power increased from 55kW to 70kW, VGT variable geometry turbocharger added, AGM long-life battery replaces ordinary battery.

Translated into plain language, rear motor power increased by 27%, power follows better when changing lanes to overtake, no need to wait for RPM climb; VGT allows turbo intervention at low RPMs, starting is lighter and quicker; AGM battery cycle life is 3 times that of ordinary batteries.

Reason for the three upgrades: Not adding configurations, but fixing shortcomings. Addressing the pain points most easily perceived in daily driving.

150,000 units, what does this mean for Beijing Off-Road?

Beijing Off-Road has been doing hardcore off-roading for over sixty years. The 150,000 units of BJ30 mean a hardcore off-roading brand stepping out of the hardcore circle for the first time and being accepted by mainstream family users. Among these 150,000 people, most might not have looked at Beijing Off-Road seriously before; they aren't chasing the brand of 'Off-Road Family', but a simple arithmetic question: 70,000 yuan, hybrid box-shaped, fuel-efficient, spacious, and can occasionally handle rough roads. Once calculated clearly, pick up the car.

Let's talk about HEV

HEV downsides: No green license plate, no purchase tax exemption, in restricted cities this is a fatal flaw; Pure electric range battery is small, don't expect to drive it as an EV;

But if you are not in a restricted area, are internally repulsed by charging, want a car that is fuel-efficient for daily use, powerful enough for light off-roading, you like camping and fishing on weekends, and can drive away starting from 70,000 yuan, HEV is more suitable in this usage scenario than plug-in hybrid and pure electric.

We are not saying pure electric or plug-in hybrid are bad, but technology has no absolute advancement or backwardness, only in specific conditions, suitability is most important.

But in this harsh market of 'wanting it all' called light off-roading, at least for now, the score BJ30 HEV delivers is the highest.

For families pursuing a "light off-road" lifestyle, vehicle purchase cost and daily operating expenses are the two core considerations. BAIC BJ30 Traveler, with an ultra-low threshold of a super trade-in price starting from 69,900 Yuan, coupled with excellent economy of comprehensive fuel consumption not exceeding 5 liters per 100 kilometers, provides a convincing answer.

Vehicle Purchase Cost: Starting from 69,900, plus multiple benefits

The entire BJ30 Traveler lineup launched a 30,000 Yuan trade-in policy, with a starting price of only 69,900 Yuan after trade-in. The newly launched annual version "Highlight Edition" starts at 82,900 Yuan after trade-in. On this basis, the first non-operating owner receives a free lifetime warranty for the entire vehicle worth 6,000 Yuan, along with 0 down payment financing schemes, lifetime free OTA upgrades, free basic data for life, and other five-fold exclusive benefits, further reducing vehicle purchase and subsequent usage costs.

Fuel Consumption Performance: Measured below 5 liters, one tank of fuel runs 1000+ kilometers

BJ30 Traveler is equipped with the "Tri-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture" self-developed by Beijing Off-road, it is the first HEV hybrid vehicle in the Chinese box-style SUV category. The hybrid system composed of a 41% thermal efficiency hybrid dedicated engine and front-rear dual electric motors can automatically switch between six working modes according to road conditions, always maintaining efficient operation.

Recently, automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico tested the BJ30 Traveler. In every country, it achieved fuel consumption of not exceeding 5 liters per 100 kilometers, with one tank of fuel range over 1000 kilometers. Compared with traditional fuel SUVs, it can save over 1,000 Yuan in fuel costs per 10,000 kilometers; meanwhile, there is no need to search for charging piles, just refuel and go, saving dozens of hours of energy replenishment time annually.

Quality Assurance: 150,000 km Dismantling Verifies Durability

Low cost does not equal low quality. In the CCTV live broadcast dismantling, a BJ30 Traveler that had driven 150,000 kilometers (equivalent to nearly ten years of usage for a typical family) showed an excellent state: engine turbocharger carbon buildup is minimal, power is ample; transmission has no oil leaks, gears are unworn; battery pack has no swelling or degradation; chassis has no rust or oil seepage. The welding, stamping, and spraying processes at the BAIC Zhuzhou Super Factory achieved 100% robot automation, glue application error does not exceed the thickness of a hair strand, ensuring durability and reliability of every vehicle from the source.

Summary: BJ30 Traveler, with an ultra-low vehicle purchase threshold starting from 69,900 Yuan, fuel consumption of less than 5 liters per 100 kilometers, and durability quality verified over 150,000 kilometers, truly achieves "Save on purchase, save on driving, lasts long", making it an indispensable value-for-money choice in the light off-road SUV market.

June 12, the BJ30 Traveler 150,000 units roll-off line and Highlight Edition launch event was held at the BAIC Zhuzhou Super Factory. Beijing Off-road officially launched the new version—the BJ30 Traveler Highlight Edition, positioned as a light off-road SUV, achieving a comprehensive leap in looks, performance, and experience based on "Super Off-road, Super Large, Super Fuel-efficient," with a super trade-in price starting from 82,900 Yuan. At the same time, the BJ30 Traveler full series launched a 30,000 Yuan trade-in policy, with a super trade-in price starting from 69,900 Yuan, further advancing the "Democratization of Off-roading," allowing more families to easily enjoy light off-road life.

At the launch event site, Beijing Off-road partnered with CCTV Finance to live-dissect a BJ30 Traveler that had driven 150,000 kilometers, and deeply visited the Zhuzhou Super Factory, witnessing the product's reliable quality and the hard power of Chinese Smart manufacturing across the internet through real vehicle conditions and manufacturing processes.

150,000 User Recognition, Casting Dual Monuments of "Speed and Quality" in Light Off-roading

BAIC Group Vice President and Beijing Off-road Chairman Zhang Guofu stated: "The BJ30 Traveler became the fastest model in China to reach 150,000 units in light off-road SUVs. This is not only a breakthrough in speed, but also 150,000 firm choices."

As a benchmark in the category of Chinese light off-road SUVs, the BJ30 Traveler relies on Beijing Off-road's 60-plus years of professional accumulation, building the industry-leading "Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture," becoming the first HEV hybrid model in the Chinese box-style SUV category. This architecture is equipped with a 41% thermal efficiency hybrid dedicated engine, front drive motor, and rear drive motor, paired with an intelligent four-wheel drive system, with a response speed reaching 30 milliseconds, exploding peak torque in 0.5 seconds. Six working modes can be automatically switched, paired with energy center lock, four-wheel electronic limited slip, and smart electric ATS all-terrain control system, easily coping with complex road conditions such as mud and sand.

In terms of space performance, the BJ30 Traveler adopts a 3-row 7-seat layout, with a wheelbase reaching 2,820 mm, a usable space rate as high as 66%, the trunk max expandable to 1,496 liters, forming a 1.92-meter large bed after the rear seats are completely flattened. There are 38 storage spaces throughout the car, and the third row can also comfortably seat a 1.8-meter tall adult.

Regarding fuel consumption, real tests by auto bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico showed that the BJ30 Traveler's 100km fuel consumption does not exceed 5 liters, with a range exceeding 1,000 kilometers per tank. First owners can also enjoy a lifetime warranty for the whole vehicle, with no high-voltage battery pack safety hazards, and maintenance is simple.

Highlight Edition Three Major Leaps: Looks, Performance, Experience Comprehensive Upgrade

On the basis of inheriting core advantages, the BJ30 Traveler Highlight Edition welcomes three highlight moments.

Highlight Looks: Classic box-style design, five-star ring through light set, exclusive star ring wheels, front and rear same-color sport bumpers, paired with new orange interior and metal texture trim panels, meeting aesthetic needs of users of different ages.

Highlight Performance: Replaced with high-performance, long-life dedicated AGM battery, cycle life reaches 3 times that of ordinary batteries; equipped with Porsche-same turbocharging technology, whole vehicle charging efficiency reaches 99%; rear motor power increased from 55 kW to 70 kW, improving response capability in scenarios such as starting and merging into ramps.

Highlight Experience: Body is higher, vision is wider, equipped with seat heating, ventilation, and steering wheel heating functions. The system can sense raindrops to automatically close windows, 64-color ambient light moves with music, creating a mobile comfortable living room.

Market Observation: Light Off-road Track Enters New Stage of Dual Competition of Quality and Value

From a market perspective, the launch of the BJ30 Traveler Highlight Edition not only enriched the product matrix of 150,000-level light off-road SUVs, but also marks that this sub-market is moving from "concept popularization" to "quality realization." Against the background of consumers increasingly focusing on real range, long-term durability, and usage costs, Beijing Off-road proactively responded to the core concern of reliability in the market with methods such as 150,000 km real vehicle disassembly and factory live streaming, having strong industry demonstration significance.

At the same time, the 30,000 Yuan super trade-in policy stacked with five-tier exclusive gifts (including whole vehicle lifetime warranty, 0 down payment finance, OTA lifetime free upgrade, etc.) effectively lowered the entry threshold for light off-road SUVs. The "Guess the Champion to Win 50,000 Yuan Car Subsidy" activity launched during the World Cup also shows the brand's emphasis on youth-oriented marketing and user interaction.

It can be foreseen that with the market entry of the BJ30 Traveler Highlight Edition, the light off-road SUV market will welcome a new round of competition upgrade oriented by "Real Strength" and "High Value."

June 12, "150,000 Loves, Highlight Coming" BJ30 Traveler 150,000 Units Milestone & Highlight Edition Launch Event held at BAIC Zhuzhou Super Factory.

To further promote off-road equality, allowing more families to enjoy light off-road life, BJ30 Traveler Full Series launches 30,000 yuan trade-in policy, Super Trade-in Price starts from 69,900 yuan. Annual new version BJ30 Traveler Highlight Edition launches, positioned as light off-road SUV, appearance, performance, experience comprehensively surges, Super Trade-in Price starts from 82,900 yuan. Under CCTV cameras, Beijing Off-road also live-streamed teardown of a BJ30 Traveler driven 150,000 kilometers, all networks witnessed vehicle reliable quality.

Zhang Guofu, Vice President of BAIC Group and Chairman of Beijing Off-road, stated: "BJ30 Traveler became the quickest China light-offroad SUV model to reach 150,000 units. 150,000 units of BJ30 Traveler, carrying market, industry and global users trust, this is not only speed breakthrough, but also 150,000 times firm choice, 150,000 units of users built quality monument. It is China HEV technology answer paper to the world, and more importantly, Chinese smart manufacturing resounding declaration!"

150,000 Global Users Recognition, Casting BJ30 Traveler Highlight Moment

As the quickest China light-offroad SUV model to reach 150,000 units, BJ30 Traveler relies on Beijing Off-road 60+ years professional accumulation, with Ultra-Off-road, Ultra-Space, Ultra-Saving hardcore strength, letting the world see China.

"Ultra-Off-road" is the confidence to set off. Beijing Off-road created industry leading "3-Motor 4-Wheel Drive 6-Mode HEV Hybrid Architecture", and applied to BJ30 Traveler first, becoming China Box-style SUV category first HEV hybrid model. Three-motor power is one 41% thermal efficiency hybrid dedicated engine, front drive motor and rear drive motor, respectively good at long distance energy saving, real-time compensation and instant explosion; Intelligent 4-Wheel Drive response speed reaches 30 ms, 0.5 seconds can explode peak torque. Six modes can automatically select optimal working method, power always in best state. Matching Energy Center Lock, 4-Wheel Electronic Limited Slip and Smart Electric ATS All-Terrain Control System, easily deal with mud, sand and other scenarios.

"Ultra-Space" is the calmness of travel. BJ30 Traveler 3-row 7-seat layout, owning 2,820 mm ultra-long wheelbase, 66% ultra-high efficiency rate, and 1,496 liter ultra-large trunk, rear row flat fold instantly becomes 1.92 meter large bed. B-Class Box-style ultra-wide third-row space, letting 1.8 meter adults sit still spacious. Whole car 38 places storage space, personal items all have exclusive position. Whole family travel freedom, everyone is not compromising.

"Ultra-Saving" is the long-term companionship. BJ30 Traveler achieved saving money, saving time, saving worry. Recently, from South Africa, Indonesia, UAE, Poland, Mexico 5 countries auto bloggers, tested domestic SUV fuel consumption, BJ30 Traveler in every country ran out of hundred kilometers not exceeding 5 liter result, one tank oil range exceeds 1,000 kilometers. No need to find charging piles, refueling go, saving dozens of hours recharging time every year. At the same time, first owner enjoys whole vehicle lifetime warranty, no high-voltage battery safety hazards, maintenance simple and parts sufficient, letting every set off no worries afterwards.

BJ30 Traveler is both a box-style car that takes you to mountains and wilderness, and a city commute SUV that allows you to enjoy life. Light offroad SUV all the same, BJ30 Traveler one in ten thousand!

BJ30 Traveler Highlight Edition Launch, Welcoming Appearance, Performance, Experience Three Highlight Moments

On the occasion of 150,000 units milestone, Beijing Off-road launched new version — BJ30 Traveler Highlight Edition, on the basis of "Ultra-Off-road, Ultra-Space, Ultra-Saving", realize appearance, performance and experience comprehensively surges.

Highlight Appearance, Customized for Different Life Stages. BJ30 Traveler Highlight Edition adopts classic Box-style modeling, rugged aura and exquisite lines perfectly merge, unique Five-Star Halo Ring Through-Light Group, eye-catching and handsome; Complete Electrified Trend Modification Kit, Exclusive Halo Ring Wheels, Front and Rear Same Color Sport Bumper, fully showing love and freedom; New Orange Interior and Metal Texture Panel Outline Layer and Quality, highlighting warm endowment. Different age users can all find love and meet highlight on this car.

Highlight Performance, Power and Fuel Economy Both. BJ30 Traveler Highlight Edition replaces high performance, long life dedicated AGM Battery, cycle life reaches 3 times ordinary battery; Equipped with Porsche Same Model Turbocharging Technology, whole vehicle charging efficiency reaches 99%; Rear motor power from 55 kW increased to 70 kW, ramp merging, intersection starting, emergency avoidance, can all obtain timely response, giving you holding road rights confidence.

Highlight Experience, Creating Mobile Comfortable Living Room. Compared with ordinary SUV, BJ30 Traveler body higher, vision more open, also has seat heating, ventilation, steering wheel heating and other functions, thoughtful and comfortable. System can sense raindrops, auto close windows. 64-Color Ambient Lights can move with music rhythm, giving you exclusive soothing emotion space.

BJ30 Traveler Highlight Edition lets you Off-road Life and City Commute Both, using one car calmness, filling two sides of life, making every ordinary daily life, pass highlight moment.

Network First Teardown 150,000 KM BJ30 Traveler, CCTV Certifies Real Quality

To thank 150,000 owners for companionship and love, Beijing Off-road launches "30,000 Super Trade-in Policy", trade-in users and new purchase users can all enjoy. On 30,000 yuan Super Trade-in Policy basis, Beijing Off-road also brings Five Premium Gifts, limited time order can enjoy:

First Tier, Warranty Gift: Give 6,000 yuan whole vehicle lifetime warranty (limited to first non-commercial owners);

Second Tier, Finance Gift: 0 Down Payment and other finance products available;

Third Tier, Invite Friends Gift: Old customer referral sale, reward up to 800 yuan JD Card;

Fourth Tier, Upgrade Gift: Full series lifetime OTA free upgrade;

Fifth Tier, Data Gift: Basic Data Lifetime Free, Entertainment Data 2 Years Free and Unlimited.

On World Cup Opening, BJ30 Traveler Highlight Edition also limited time open "Passionate World Cup, Highlight Win Big Prize" activity: In anywhere national authorized store car purchase, can get prediction qualification, accurately hit World Cup Champion and Final Score, again enjoy 50,000 yuan purchase subsidy.

True strength fears no strict scrutiny. Press conference site, Beijing Off-road partners with CCTV Finance, on driven 150,000 kilometers BJ30 Traveler carry out teardown livestream, using real car condition show durability quality. At the same time, lenses deep explore BAIC Zhuzhou Super Factory, witness Chinese smart manufacturing how to hold every car excellent quality control from source.

150,000 kilometers is equivalent to ordinary family nearly 10 years use mileage, BJ30 Traveler after teardown: Engine turbo clean carbon deposit very little, power output still sufficient, transmission shell complete not leak oil, inside gears no wear pits, power system state excellent; Battery pack no bulge, leak liquid, inside change decay situation, long time use no worry about battery aging fault; Sub-frame, suspension arm no rust, oil leak problem, whole chassis flatness, regularity and new car difference very small, passive safety protection always online. This livestream using lenses prove, BJ30 Traveler materials solid, craft reliable, durability outstanding, can bring users lower repair cost, longer car change cycle, and every travel peace of mind.

Beijing Off-road also partners with CCTV Finance deeply enter BAIC Zhuzhou Super Factory, from manufacturing source揭开 BJ30 Traveler excellent quality behind logic. In welding workshop, hundreds of robots coordinate work, 100% automation, glue error not exceeding a hair, guarantee body skeleton more strong, anti-collision, anti-deformation ability stronger, go rough road no abnormal noise, collision safer; In stamping workshop, more than 5,000 tons giant stamping equipment one-time stamping body sheet metal, guarantee body uniform regular, lines smooth, good looking high appearance appearance source high precision stamping base; In painting workshop, dozens of robots fully automatic painting, matching eco-friendly water-based paint, harmful pungent volatile substances reduce more than 60%, new car no odor, old people children riding safer, paint surface also more sun resistant, more corrosion resistant. At the same time, every process has quality control check checkpoint, guarantee every car leaving line BJ30 Traveler all quality meet standards, letting users buy with peace of mind, drive with stability.

150,000 Loves, Highlight Coming. As off-road family, Beijing Off-road with diverse product matrix precise layout, committed to letting different demand users can find most fitting travel partner. BJ30 Traveler Highlight Edition with ultimate product power and sincere price, letting every love not let down, letting every set off shine; BJ40 Extended Range Long Range Version with "City or Wild Extremely Safe" hardcore strength, accompany users run to broader world. Future, Beijing Off-road will continue to walk shoulder to shoulder with owners, run to next mountain river lake sea, go together every highlight moment.

Statement: This article written by Pacific ID Author, views personal only, not representing Pacific Auto. Article some images from network, thank original author.

June 13, the Xi'an auto circle welcomed a bustling event! Beijing Off-road Xi'an Huarui Store held an honorary owner collective delivery ceremony, simultaneously launched the 618 group buying event, completed centralized delivery for 5 batches of owners on the spot, and officially welcomed the 20,000th owner in the store. The atmosphere of the entire event was top-notch!

The ceremony venue was decorated with full sincerity. Every owner picking up a car received exclusive delivery gifts. The 20,000th owner even received an exclusive honor commemorative certificate, with joy overflowing. Many owners also shared their insights on car selection and purchase on the spot.

Owner Ms. Sun admitted that choosing Beijing Off-road was not just choosing a car, but choosing a lifestyle she aspired to. This thoughtfully prepared delivery ceremony also made her truly feel the brand's warmth.

New owner Mr. Fan even said it was lucky to become the 20,000th store owner, which was particularly meaningful. He specifically praised the BJ30 Traveler, noting that both the product strength and trade-in policy were very attractive. Moreover, the store service was professional and considerate. From viewing the car to picking it up, the entire process was smooth. Next, he looks forward to traveling with fellow car enthusiasts to explore more beautiful scenery.

As a premier store of Beijing Off-road with 15 years of deep cultivation, Xi'an Huarui Store has always put owner experience first. Relying on meticulous and thoughtful service, it has gained recognition from a large number of car friends.

Speaking of the BJ30 Traveler that everyone is grabbing this time, its strength is really not to be underestimated. It is the model in the domestic light off-road SUV that fastest broke through 150,000 units in sales. Relying on Beijing Off-road's 60-plus years of vehicle manufacturing heritage, it highlights three major advantages: super wild, super large, and super saving. It perfectly combines family use and off-roading. Now, the entire series also has heavy benefits: 30,000 yuan trade-in policy, trade-in price starting as low as 69,900 yuan. Buying at 618 offers directly maximized cost-performance!

First, let's talk about its "Super Wild" strength. The BJ30 Traveler is the first model in domestic boxy SUVs to be equipped with HEV hybrid technology, featuring an industry-leading triple-engine four-wheel drive six-mode hybrid architecture. The hybrid engine, front and rear dual motors, each play their own part, balancing long-distance energy saving and instant power; intelligent four-wheel drive response is only 30 milliseconds, 0.5 seconds to explode peak torque, matching multiple terrain control systems, mud, sand and other complex road conditions can be easily handled, driving it outdoors to play is completely stress-free.

Next look at the "Super Large" space, perfectly adapted for family travel. The vehicle wheelbase is 2820mm, adopting a 3-row 7-seat layout, space utilization is extremely high. Trunk volume reaches 1,496 liters, after folding down the rear seats, directly transforms into a 1.92-meter large bed, enough for camping rest. Even if an adult of 1.8 meters sits in the third row, they won't feel cramped. The whole car also has 38 storage compartments, big and small personal items can be properly placed, families traveling no longer need to worry about space.

The most surprising thing is "Super Saving". Earlier, automotive bloggers from five countries including South Africa, Indonesia, UAE, etc., jointly tested fuel consumption. The BJ30 Traveler's fuel consumption per 100 kilometers was surprisingly under 5 liters! One tank of gas easily breaks through 1,000 kilometers range! Moreover, it is HEV hybrid, no need to specially find charging piles, just fill up and go, daily commuting is very convenient. Additionally, the first owner can enjoy lifetime warranty for the whole vehicle, caring for and using the car later is exceptionally worry-free.

Capable of both city commuting and rushing to mountains for off-roading, the versatile BJ30 Traveler stands out among the crowd of light off-road SUVs.

Zhuzhou, Hunan, BAIC Super Factory.

On June 12, 2026, a BJ30 Voyager that had traveled 150,000 kilometers was slowly pushed onto a disassembly stand. CCTV cameras focused on every screw, every weld, and every moving part that had run for over 100,000 kilometers. This was not a routine quality showcase; it was a 'confession' directed at the entire internet.

Meanwhile, the 150,000th BJ30 Voyager rolled off the production line of the same factory. From 0 to 150,000, it took one year and three months. China's fastest record for the light off-road SUV category was quietly broken by a 'square box' vehicle.

Along with the record came a new version—the BJ30 Voyager Highlight Edition, and an extremely aggressive number: super trade-in price for the entire series starting at 69,900 yuan.

Off-roading doesn't need a 'pedestal', it needs 'democratization'

For a long time, 'off-roading' in the minds of Chinese consumers has always been bound to a few keywords: expensive, high fuel consumption, niche, hardcore. It belongs to the poetry and distance of the few, not the daily necessities of the majority.

On the first day of BJ30 Voyager's appearance, it tried to tear down this wall. It kept the rugged contour of the boxy car but packed in a HEV hybrid system; it provided a wheelbase of 2,820 millimeters and a seven-seat layout, but reduced fuel consumption to below 5 liters per 100 kilometers; it can handle gravel roads in South Africa and rainforest mud in Indonesia, but only requires 92 octane gasoline, and travels over 1,000 kilometers on one tank.

 

This is not compromise, it is redefining. The essence of light off-roading is not to let everyone climb Haohan Slope, but to let every family drive off paved roads without burden, to camp, to fish, to look at scenery long desired. What BJ30 Voyager achieved is not just lowering the threshold for off-roading, but zeroing the psychological cost of 'setting off'.

Highlight Edition: Not adding specs, but responding

Every successful car model faces a choice when iterating: upgrade according to the engineer's will, or adjust according to user feedback?

BJ30 Voyager Highlight Edition chose the latter. The usage data, maintenance records, and complaint hotspots of 150,000 owners were disassembled, classified, and converted into engineering language. Thus we saw that the upgrade list for Highlight Edition almost all pointed to real pain points: AGM dedicated battery, cycle life is three times that of ordinary batteries — solved the old problem of difficult winter starting for users in the north; rear axle motor power increased from 55 kilowatts to 70 kilowatts — solved power lag when loading fully and merging onto ramps; Porsche VGT variable geometry turbocharging technology pushes whole-vehicle charging efficiency to 99% — solved the experience drop of hybrid models driving with low battery for a long time.

As for appearance, the three Highlight car paint colors—Lava Orange, Dome Blue, Cold River Gray, five-wedge star ring through light groups, orange metallic texture interior—these are not icing on the cake, but respect for the aesthetic rights of young family users. They don't want to spend 100,000 yuan to buy a car that looks like an 'elderly happiness box'.

The Highlight Edition is not a one-time configuration stacking, but a systematic product power calibration. Its underlying logic is: You say where it's not good enough, I'll fix there. This 'user sovereignty-style' iteration is still a first in the light off-road sub-market.

150,000 kilometer 'naked inspection', more persuasive than any ad

Quality communication in the automotive industry has long been trapped in a 'number race' loop. Million-kilometer durability test, minus 40 degrees cold start, high altitude plateau limit calibration… These data certainly have meaning, but their distance and laboratory attributes make consumers always separated by a layer of glass.

BJ30 Voyager's 150,000 kilometer disassembly chose a nearly 'brutal' transparency. Under CCTV lenses, the engine turbine is removed: very little carbon buildup, blades undamaged, power output still online; transmission case is opened: no leakage, gear meshing surface smooth as new; battery pack is cut open: no bulging, no leakage, no obvious capacity decay; chassis is lifted: sub-frame, suspension arms no rust, flatness and similar to new car.

These images have not been beautified with any filters. Flying in the barrage is not 'so amazing', but 'so domestic cars have become like this'. This is a silent shock.

150,000 kilometers, equivalent to the usage intensity of ordinary families for nearly ten years. When a car maintains mechanical qualities close to new at this node, its residual value, maintenance costs, and travel security are no longer sales pitches, but verifiable facts. Beijing Off-road dares to take the whole family apart and show it to the whole internet, essentially declaring an attitude: quality is not calibrated, it is driven.

Trade-in subsidy of 30,000 yuan, turning light off-roading into a 'national option'

Starting at 69,900 yuan, what does this number mean in the 2026 Chinese car market?

It means a young person who just started working can own a boxy car that can fit the whole family, go anywhere, with a cost of less than four cents per kilometer, using their own savings plus a small amount of support from parents. It means a second-child family doesn't need to sell their old house to trade an old sedan for a seven-seat SUV. It means the word 'light off-roading', once carrying a bourgeois filter, finally returned to its essence — an inclusive travel method.

Series-wide 30,000 yuan trade-in subsidy, no brand limit, no vehicle age limit, no mileage limit. This is no longer a marketing strategy, it is a market strategy. The signal transmitted is very clear: Beijing Off-road doesn't want to be just a top player in the sub-market, it wants to be the 'water plant' for this category — let off-roading flow like water into the garage of every ordinary family.

And the five-tier exclusive privileges launched simultaneously — lifetime vehicle warranty, 0 down payment finance, referral reward, OTA lifetime free, basic traffic lifetime free — is a closed-loop design that reduces 'ownership cost' to the minimum. Affordable to buy, afford to use, afford to repair, afford to replace, the four 'affordables' constitute the most solid moat for BJ30 Voyager.

Back to the disassembled car at Zhuzhou factory. Its owner perhaps doesn't know, his car became the hardest 'ambassador' in the history of China light off-roading. But it is precisely tens of thousands of such ordinary people, with 150,000 purchases, that voted for a new category.

The significance of BJ30 Voyager is not about how many sales records it created, but that it answered an industry question long avoided: Does there exist a car that can be bought by young people, can fit the whole family, can make fuel consumption no longer a burden, and can let you go wild occasionally?

 

On June 12, Beijing Off-road welcomed the 150,000th BJ30 Nomad unit to roll off the line at the Zhuzhou Super Factory, while launching a new version—the BJ30 Nomad Highlight Edition. For an SUV positioned as light off-road, sales of 150,000 units are not just a number; they also represent market recognition of Chinese brands' deep cultivation in niche segments.

At the launch event, Beijing Off-road made a bold move: in collaboration with CCTV Finance, they conducted an on-site teardown of a BJ30 Nomad that had driven 150,000 kilometers. This practice is not common in the industry, especially under live stream cameras, where any shortcomings in materials or craftsmanship would be magnified. The teardown results showed that the vehicle's core components were in good condition, the engine turbo carbon buildup was well-controlled, the transmission had no oil leaks or abnormal wear, the chassis structure remained intact, and the battery pack showed no signs of bulging or degradation. It can be said that after experiencing a usage mileage equivalent to nearly ten years for an average household, this vehicle still maintained high reliability.

Behind this lies Beijing Off-road's investment in manufacturing. At the Zhuzhou factory, the automation rate of the welding workshop reaches 100%, and robotic collaborative operations control errors to a hair's breadth level; the stamping workshop uses 5,000-ton class equipment to ensure the precision and consistency of body panels; the painting workshop uses eco-friendly water-based paint, balancing durability and in-cabin air quality. Every process has independent quality control nodes to ensure off-line vehicles meet unified standards.

Back to the product itself, the launch of the BJ30 Nomad Highlight Edition is a comprehensive upgrade on the basis of the original "Super Off-road, Super Large, Super Fuel-Efficient". The new car still adopts a boxy shape, but with more meticulous details, such as the Five-Arc Star Ring through light bar, exclusive wheels, body-color sport bumpers, etc., further enhancing exterior recognition. Inside, an orange color scheme and metallic texture trim plates are added, improving the overall texture.

In terms of powertrain, the Highlight Edition is equipped with a higher-performance AGM battery, with a cycle life three times that of an ordinary battery. Meanwhile, the rear motor power is increased from 55kW to 70kW, the turbocharging technology is sourced from Porsche, and the charging efficiency reaches 99%. The impact of these changes in actual driving is: faster response in scenarios like ramp merging, intersection starting, emergency avoidance, etc., and stronger continuity in power output.

In terms of space layout, the BJ30 Nomad adopts a 3-row 7-seat design, with a wheelbase of 2820mm. The rear seats can be fully folded flat, forming a maximum 1496-liter storage space, or serving as a 1.92-meter flat bed surface. The car has a total of 38 storage spaces, and the third row can also accommodate adults with a height of 1.8 meters, which is not common in light off-road SUVs of the same class.

Worth mentioning is that the performance of the BJ30 Nomad's HEV hybrid architecture in the overseas market is also worth noting. Bloggers from South Africa, Indonesia, UAE, etc., conducted real-world tests. Fuel consumption per 100km is generally controlled within 5 liters, and range with one tank of fuel exceeds 1,000 kilometers. For users without charging conditions, this "gas-and-go" model is obviously more aligned with actual usage scenarios.

Regarding price, the full series of BJ30 Nomad launched a 30,000 Yuan trade-in policy. Super Trade-in Price starts from 69,900 Yuan, the Highlight Edition starts from 82,900 Yuan. At the same time, it provides whole vehicle lifetime warranty (first non-commercial owner), 0 down payment finance plan, OTA lifetime free upgrade and other supporting services. It is worth noting that, coinciding with the World Cup cycle, Beijing Off-road also launched a prediction activity. Users who buy cars can participate in guessing the champion and final score, and can get up to 50,000 Yuan car purchase subsidy.

In summary, the launch of the BJ30 Nomad Highlight Edition is a self-evolution on the basis of existing 150,000 users. It does not blindly pursue extreme parameters, but makes practical improvements in areas where users truly perceive, such as power response, space utilization, and durability. For consumers with a budget within 100,000 Yuan who hope to find a balance point between commute and light off-road, this car offers a choice worth considering.

The light off-road market never lacks products; it lacks products that can withstand the test of time. The BJ30 Nomad gave its own answer with 150,000 sales units and one public teardown.

On June 12, the "150,000 Units of Passion, Here to Shine" BJ30 Traveler 150,000 Units Milestone & Highlight Edition Launch Conference was held at the BAIC Zhuzhou Super Factory. To further advance off-road equity and allow more families to enjoy light off-road life, the entire BJ30 Traveler series introduces a 30,000 yuan trade-in policy, with a super trade-in price starting from 69,900 yuan. The annual all-new version BJ30 Traveler Highlight Edition has launched, positioned as a light off-road SUV, with comprehensive leaps in appearance, performance, and experience, with a super trade-in price starting from 82,900 yuan. Under CCTV cameras, Beijing Off-road also livestreamed the teardown of a BJ30 Traveler with 150,000 kilometers driven, allowing the entire internet to witness the vehicle's reliable quality.

Recognized by 150,000 Global Users, Forging the BJ30 Traveler Highlight Moment

As the fastest model in China's light off-road SUV sector to reach 150,000 units, the BJ30 Traveler relies on Beijing Off-road's over 60 years of professional accumulation. With hardcore strength in super off-road, super large, and super economical aspects, it allows the world to see China.

"Super Off-road" is the confidence to set out. Beijing Off-road has created the industry-leading "Three-Motor Four-Wheel-Drive Six-Mode HEV Hybrid Architecture", and was the first to apply it to the BJ30 Traveler, becoming the first HEV hybrid vehicle in the Chinese Box-style SUV category. The Three-Motor Powertrain consists of a hybrid-specific engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, specializing in long-distance energy saving, real-time recharging, and instantaneous power burst respectively; Intelligent Four-Wheel Drive responds in 30 milliseconds, reaching peak torque in 0.5 seconds. Six Modes can automatically select the optimal working mode, ensuring power is always in the best state. Coupled with energy central lock, four-wheel electronic slip control, and Intelligent Electric ATS All-Terrain Control System, it easily handles scenarios like mud and sand.

"Super Large" is the calmness of travel. The BJ30 Traveler features a three-row seven-seater layout, boasting a 2820mm ultra-long wheelbase, a 66% ultra-high usable space ratio, and a 1496-liter super large trunk. Folding the rear row flat instantly turns into a 1.92-meter large bed. The B-segment box-style super-wide third-row space allows 1.8-meter adults to sit comfortably. With 38 storage spaces throughout the vehicle, personal items always have a dedicated spot. Family travel is free, no one has to settle.

"Super Economical" is long-term companionship. The BJ30 Traveler achieves saving money, saving time, and saving worry. Recently, automotive bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico—tested the fuel consumption of domestic SUVs. The BJ30 Traveler achieved fuel consumption not exceeding 5 liters per 100 kilometers in every country, with a range of over 1000 kilometers per tank of fuel. No need to find charging piles, just refuel and go, saving dozens of hours of recharging time annually. Meanwhile, the first owner enjoys a lifetime warranty for the entire vehicle, with no high-voltage battery pack safety hazards. Maintenance is simple and parts are abundant, ensuring every departure is worry-free.

The BJ30 Traveler is both a box-style SUV that takes you to the wild, and a city commute SUV that allows you to enjoy life comfortably. Light off-road SUVs are all the same, but the BJ30 Traveler stands out from the crowd!

BJ30 Traveler Highlight Edition Launched, Welcoming Three Major Highlight Moments: Appearance, Performance, and Experience

At the milestone of 150,000 units produced, Beijing Off-road launched the all-new version—the BJ30 Traveler Highlight Edition. Based on "Super Off-road, Super Large, Super Economical", it achieves comprehensive leaps in appearance, performance, and experience.

Highlight Appearance, Customized for Different Life Stages. The BJ30 Traveler Highlight Edition adopts a classic box-style design, perfectly blending a tough atmosphere with delicate lines. The exclusive five-star ring integrated light strip is eye-catching and cool; the full set of trendy styling kit, exclusive star-ring wheels, front and rear color-matched sport bumpers, fully display passion and ease; new orange interior and metal texture trim panels outline layers and quality, highlighting a warm foundation. Users of different ages can find passion and meet their highlight moments in this vehicle.

Highlight Performance, Gaining Both Power and Fuel Economy. The BJ30 Traveler Highlight Edition is equipped with a high-performance, long-life dedicated AGM battery, with a cycle life 3 times that of ordinary batteries; it features Porsche-same turbocharging technology, achieving 99% whole-vehicle charging efficiency; the rear motor power increased from 55 kW to 70 kW. On-ramp merging, intersection starting, emergency evasion, all receive timely response, giving you the confidence to stick to your rights on the road.

Highlight Experience, Creating a Mobile Comfortable Living Room. Compared to ordinary SUVs, the BJ30 Traveler has a higher body, wider field of view, and features like seat heating, ventilation, and steering wheel heating, providing intimate comfort. The system can detect raindrops and automatically close windows. The 64-color ambient light moves with the music rhythm, giving you a space to enjoy soothing emotions exclusively.

The BJ30 Traveler Highlight Edition allows you to enjoy both off-road life and city commuting. With the composure of one car, it holds both sides of life, turning every ordinary day into a highlight moment.

First Online Teardown of 150,000 KM BJ30 Traveler, CCTV Certifies Real Quality

To give back to the 150,000 owners' companionship and passion, Beijing Off-road launched the "30,000 Super Trade-in Policy", available to both trade-in users and new purchase users. Beyond the 30,000 yuan super trade-in policy, Beijing Off-road also brings five premium benefits.

True strength fears no strict scrutiny. At the press conference, Beijing Off-road joined hands with CCTV Finance to livestream the teardown of a BJ30 Traveler with 150,000 kilometers driven, showing durability quality with real vehicle conditions. Meanwhile, cameras deeply visited the BAIC Zhuzhou Super Factory, witnessing how Chinese Smart Manufacturing guards the excellent quality control of every vehicle from the source.

150,000 kilometers is equivalent to nearly ten years of use for an ordinary family. After tearing down the BJ30 Traveler: the engine turbo is clean with little carbon buildup, power output remains abundant, the transmission casing is intact without oil leaks, internal gears show no wear or pits, the power system status is excellent; the battery pack shows no bulging, leakage, or internal degradation, no worry about battery aging faults with long-term use; the subframe and suspension arms have no rust or oil seepage/leakage, the overall chassis flatness and neatness differ very little from a new car, passive safety protection remains online. This livestream proved with lenses that the BJ30 Traveler uses solid materials, reliable craftsmanship, and outstanding durability, bringing users lower maintenance costs, longer car replacement cycles, and peace of mind for every trip.

150,000 Units of Passion, Here to Shine. As a family of off-road expertise, Beijing Off-road makes precise layouts with a diversified product matrix, dedicated to letting users with different needs find the most suitable travel partner. The BJ30 Traveler Highlight Edition, with ultimate product power and sincere pricing, ensures every passion is not let down and every departure shines; the BJ40 Extended Range Long-Endurance version accompanies users to explore broader worlds with hardcore strength of "City and Off-road Ultimate Safety". In the future, Beijing Off-road will continue to walk shoulder-to-shoulder with car owners, journey to the next mountains, rivers, and seas, and share every highlight moment.

Which domestic SUV is the most surprising in 2026? Of course, it's the BJ30 Traveler. Not because it's luxurious, nor because it runs fast, but because it sold 150,000 units in six months, becoming the model that reached this number the fastest in the Chinese light off-road SUV category.

Even more surprising, CCTV Finance actually live-streamed the disassembly of a BJ30 Traveler that had driven 150,000 kilometers. 150,000 kilometers is equivalent to the mileage of an ordinary family driving for over ten years. Upon opening it up, the engine turbo is clean, the transmission casing has no oil stains, and the chassis flatness is not much different from a new car.

To be honest, this "hardcore sales" method is more convincing than hiring a hundred celebrity endorsers. The question arises: In the 100,000 yuan-level SUV market which is competitive to the max, on what basis does the BJ30 Traveler break through the encirclement? The answer is super off-road, super large, super fuel-saving.

First, let's talk about "Super Off-Road": It's not a hardcore off-roader, but it can go wilder than you think

Many people sneer at the word "light off-road", thinking it's just a city SUV with a boxy shell. But the BJ30 Traveler is different; it has over sixty years of Beijing Off-road blood flowing through its bones.

How to understand its off-road capability? I'll use a football formation analogy—"433". Three forwards are responsible for attack, corresponding to its powertrain system; three midfielders are responsible for organization, corresponding to escape capability; four defenders are responsible for defense, corresponding to terrain modes. This system can attack and defend well, it's absolutely not a fake setup.

Let's talk about power first. The BJ30 Traveler uses a "Three Motors, Four-Wheel Drive, Six Modes" HEV hybrid architecture. In plain language: it has three hearts - a hybrid-specific engine good at long-distance fuel saving, a front motor responsible for recharging anytime, and a rear motor with super strong explosive power. The three "people" cooperate by division of labor, using electricity in the city, fuel on the highway, and both going up for climbing, always keeping the car in the most fuel-efficient and powerful state.

Then talk about escape. The electronically controlled energy center lock can adjust front and rear axle power distribution within milliseconds. Four-wheel electronic traction control can intervene in 0.03 seconds. The maximum wheel-end torque reaches 5928N·m. What does that mean? Mud, sand, cross-axis, other city SUVs have to walk carefully around, the BJ30 Traveler just turns a knob to get through.

You might think these numbers are far from you, so let me rephrase: A while ago, automotive bloggers from five countries (South Africa, Indonesia, UAE, Poland, Mexico) tested the fuel consumption of several domestic SUVs under extreme road conditions. The result is the BJ30 Traveler achieved fuel consumption of less than 5 liters per 100 kilometers in every country. South African wildlife reserve unpaved roads, 4.9 liters; UAE high-temperature desert highway, 4.9 liters; Poland icy snowy winding mountain roads continuous climbing, 4.85 liters.

What does this mean? It means you drive it to Inner Mongolia grasslands, Yunnan mountain roads, Xinjiang Gobi, and your heart is at ease. It's not that kind of "showpiece" that can only put on a show on paved roads, but a partner that can really take you into the mountains and also bring you back safely.

Next, let's talk about "Super Large": Moving doesn't need Huolala, family travel is no compromise

If "super off-road" is a bonus item, then "super large" is the core reason many families buy it.

First look at a set of numbers: 2820 mm wheelbase, 66% utilization rate, 1496 liters trunk volume. These parameters might be a bit abstract, but substitute a few specific scenarios, and it's easy to understand.

First is moving. Have you experienced the dilemma of calling Huolala? If not much stuff, it's not worth it; if more stuff, have to pay extra. After the BJ30 Traveler's trunk is folded down, the volume is close to 1500 liters. Snowboards, camping tents, three suitcases, plus hometown specialties stuffed by parents, all done in one trip. The key is after the rear seats are folded flat, it becomes a 1.92-meter bed. Lay a mattress and sleep. Tired from moving, just nap in the car, saving even hotel money.

Next is family travel. The BJ30 Traveler has a three-row seven-seater layout. Sitting a 1.8-meter tall adult in the third row, knees don't hit, headroom is not pressed. This is almost unique in 100,000 yuan-level SUVs. 38 storage spaces in the whole car, umbrellas, water cups, laptops, children's milk bottles... every item has its own "exclusive seat", no need to pile up messily on the center console anymore.

Also camping. No need to set up a tent, no need to book a hotel, rear seats folded down is a bed. The 1.05 square meter panoramic sunroof opens, lie in the car at night to watch stars, that experience is better than any influencer homestay.

Someone might say: "I don't move, don't camp, what do I need such large space for?" But think about it, even if just daily commuting, taking parents and children to the supermarket on weekends, pulling some New Year goods during holidays, large space is never a burden, but the confidence of "I can use it, but you can't not have it".

Finally look at "Super Saving": Saving money, saving time, saving worry, people living life are all calculating this account

Buying a car is for a moment, using a car is long-term. The smartest part of the BJ30 Traveler is that it calculates the family user's economic account thoroughly.

Let's talk about saving money first. The five-country test mentioned earlier, fuel consumption under 5 liters per 100km. Let's calculate at 4.9 liters, drive 15,000 km a year, gas price 8.5 yuan, yearly fuel cost is about 6,247 yuan. For fuel SUVs of the same level, fuel consumption at least 8-9 liters per 100km, yearly fuel cost easily over 10,000 yuan. Just fuel money saves 3-4 thousand a year, drive for five years save 15,000 to 20,000 yuan, enough to buy two new phones.

Then talk about saving time. The BJ30 Traveler is HEV hybrid, no need to find charging piles, no need to queue to charge, no need to argue with property management to install charging piles. Add gas and go, three minutes full blood revival. In a year, save dozens of hours of recharging time, these times to accompany family, watch dramas, isn't it a good idea?

Finally talk about saving worry. First owner whole vehicle lifetime warranty, engine, transmission, 99% of parts are within guarantee scope. No safety hazard of high-voltage battery pack, maintenance simple, parts sufficient, almost any repair shop in the country can fix. 150,000 km disassembly also proved its durability - no rust, no oil leak, no obvious wear. This means low maintenance cost, long car replacement cycle, long-term holding completely no pressure.

"All-Round Traveler" you can drive home for 70,000 yuan, what are you hesitating for?

After talking about the product, we have to calculate the account. The BJ30 Traveler series now launches "30,000 yuan Super Trade-in Policy", no brand limit, no year limit. Even if you have an old car driven for ten-plus years or a commuter motorcycle in hand, can exchange for 30,000 yuan subsidy. New users without old cars, present driver's license to store and enjoy 30,000 yuan directly.

Calculating down, BJ30 Traveler Fuel Standard Version Super Trade-in Price is only 69,900 yuan, seven-seater version 84,900 yuan, Hybrid Advanced Version 106,900 yuan. While the newly launched Highlight Version, Fuel Version 82,900 yuan, Hybrid Version 109,900 yuan. That is to say, you only need to spend the money of a micro electric car, you can drive away a hybrid box that can carry and go off-road, one tank of fuel runs over 1,000 kilometers.

Don't forget there are five gifts: First owner gets value 6,000 yuan whole vehicle lifetime warranty, 0 down payment financial policy, old brings new sends JD Card, OTA lifetime free upgrade, basic traffic lifetime free. Buying car during World Cup can guess champion win 50,000 yuan subsidy.

Back to the question at the beginning: On what basis did the BJ30 Traveler sell 150,000 units explosively? Because it achieved the level of "can carry, can off-road, and fuel saving" in the 100,000 yuan price range where almost no one can do, then used a price that is impossible to refuse, handed the right of choice to every ordinary family's hand. For those who don't want to compromise, but also don't want to spend more money, this car might be the one worth buying most in 2026.

In the current Chinese automotive market, when a brand chooses a more affordable route, it often means facing more critical eyes: if the price is lower, will quality shrink? If the threshold drops, will the experience suffer?

On June 12, Beijing Off-road gave its own answer at the Zhuzhou Super Factory. On this day, the BJ30 Traveler welcomed the roll-off of its 150,000th vehicle, and simultaneously released a new version 'Highlight Edition'. For any model, 150,000 units is a number worth marking, but for a 'Light Off-road' Box-style SUV, this number carries much more weight.

It means that the road of 'Affordable Off-roading' that Beijing Off-road has always insisted on has been successfully walked.

How a car defines 'Affordable'

If I had to use one word to summarize the BJ30 Traveler's product philosophy, the most accurate might be 'Pragmatic'. It is not a car that tries to crush opponents in every parameter, but offers solutions beyond expectations in dimensions that users truly need.

First is the powertrain. The BJ30 Traveler is equipped with an HEV hybrid architecture known as 'Three-Engine Four-Wheel Drive Six Modes', which is also the first vehicle in the Chinese Box-style SUV category to adopt HEV hybrid technology. The composition of this system is not complicated: a hybrid dedicated engine with thermal efficiency reaching 41%, plus front and rear drive motors, responsible for long-distance energy saving, real-time replenishment, and instantaneous explosion. The intelligent four-wheel drive response speed can reach 30 milliseconds, outputting peak torque within 0.5 seconds. More importantly, the six working modes will automatically select the optimal scheme, keeping the powertrain in the best state at all times.

Second is space. The BJ30 Traveler adopts a three-row seven-seat layout, with a wheelbase reaching 2820 mm, and a space utilization rate of 66%. The trunk volume can be expanded to a maximum of 1496 liters, forming a 1.92-meter large bed after the rear seats are folded down. The third row space allows adults 1.8 meters tall to still feel spacious. There are 38 storage locations in the whole car, basically every passenger's personal items can find a suitable location.

Then is economy. Recently, automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico five countries conducted actual tests on the BJ30 Traveler. The result was that in each country, the fuel consumption per 100 kilometers of this car did not exceed 5 liters, and the range of one tank of fuel exceeded 1000 kilometers. No need to find charging stations, just refuel and go. For first-time owners, Beijing Off-road also provided lifetime whole vehicle warranty.

The combination of these three dimensions constitutes the underlying logic of BJ30 Traveler 'Affordable': it makes a Box-style SUV capable of light off-roading become enough useful, enough worry-free, enough cheap.

Highlight Edition: Adding more on the existing basis

At the node of 150,000 units roll-off, Beijing Off-road launched the BJ30 Traveler Highlight Edition. This new version is not a simple configuration upgrade, but a targeted reinforcement in three directions: appearance, performance, and experience, under the original 'Super Off-road, Super Large, Super Economical' framework.

In terms of appearance, the Highlight Edition continues the classic box-style shape, adding a full set of electric-style trendy modification kits and exclusive Star Ring Rims, front and rear bumpers adopt the same color sports design. In terms of interior, a new orange color scheme and metal texture trim panels are introduced. These changes are not radical, but for a model facing the mass market, the appropriate sense of refinement often moves the heart more than exaggerated design.

Performance upgrades are more substantial. The Highlight Edition replaced a high-performance, long-life dedicated AGM battery, the cycle life reaching 3 times that of ordinary batteries; equipped with turbocharging technology same as Porsche, the whole vehicle charging efficiency increased to 99%; the rear motor power increased from 55 kW to 70 kW. This means that in scenarios such as ramp merging, intersection starting, emergency evasion, the vehicle's response will be more timely.

Improvements in the experience level are reflected in details. The BJ30 Traveler Highlight Edition is equipped with seat heating, ventilation, steering wheel heating and other functions; the system can sense raindrops and automatically close the car windows; 64-color ambient light can move with the music rhythm. These functions, taken out individually, are not earth-shaking innovations, but when gathered together, they indeed make daily car use more comfortable.

150,000 Kilometers: A Ticket of Trust

In this press conference, there was a link that attracted special attention: Beijing Off-road joined hands with CCTV Finance to conduct a live dismantling broadcast of a BJ30 Traveler that had driven 150,000 kilometers.

150,000 kilometers is approximately equivalent to nearly ten years of usage mileage for an ordinary family. The dismantling result is: engine turbine is clean, carbon buildup is very little, power output is still abundant; transmission case is intact, no oil leakage, internal gears are not worn or pitted; battery pack has no bulging, liquid leakage or internal degradation and decay situation; subframe and suspension arms have no rust or oil seepage leakage problems, the flatness and regularity of the entire chassis is very small difference from new cars.

The significance of this live broadcast is not to prove how 'god-like' the BJ30 Traveler is, but to respond to a question that consumers are generally concerned about: Can the quality of an affordable priced car be maintained after long-term use? The answer is already written very clearly on this 150,000-kilometer car.

At the same time, the CCTV Finance camera also went deep into the BAIC Zhuzhou Super Factory. In the welding workshop, hundreds of robots achieved 100% automated operation, glue application error does not exceed the diameter of a human hair; in the stamping workshop, a 5000+ ton giant stamping equipment pressed out the car body plates at one time; in the painting workshop, dozens of robots performed fully automatic painting, using environmentally friendly water-based paint, harmful pungent volatile substances reduced by more than 60%. Every process has a quality control inspection checkpoint to ensure that every vehicle rolling off the line meets quality standards.

These factory-end details explain why the BJ30 Traveler, after experiencing the test of 150,000 kilometers, can still maintain a good state. High quality is not shouted out, but managed out of every manufacturing link.

Affordable is not downgrading, another kind of choice

Beijing Off-road is walking further and more steadily on the road of 'Affordable Off-roading'. The BJ30 Traveler's 150,000-unit performance report, and the launch of the Highlight Edition, are all conveying the same signal: Affordable does not mean cheap, low price does not mean low quality.

In this price segment, consumers do not need piled parameters and trickery functions, but solid reliability, economy and practicality. BJ30 Traveler just happens to meet these needs, and proved itself in the 150,000-unit market verification.

For those users with limited budget but yearning to have a car that can take family to the wild, BJ30 Traveler provides a highly convincing option. It does not require you to pay for brand premium, nor does it require you to make a painful choice between quality and price.

This is probably the most essential meaning of 'Affordable Off-roading': allowing more people to embrace a broader lifestyle with a lower threshold.

 On June 12, the BJ30 Traveler 150,000 units production line-off ceremony and Highlight Edition launch event themed "150,000 Loves, Shining Arrival" grandly kicked off at the BAIC Zhuzhou Super Factory. To promote off-road equality and enable thousands of families to easily embrace light off-road life, the BJ30 Traveler full series heavily launched a 30,000 yuan Super Trade-in Subsidy, with full series super trade-in prices starting from as low as 69,900 yuan; the new annual model BJ30 Traveler Highlight Edition appeared on stage simultaneously. Positioned as a professional light off-road SUV, it comprehensively advanced in three dimensions: appearance, performance, and driving experience, with its super trade-in price starting from 82,900 yuan. At the event, Beijing Off-Road partnered with CCTV Finance to conduct the internet's first 150,000-kilometer real vehicle disassembly live stream, verifying the vehicle's hardcore quality through intuitive testing, and demonstrating the product's reliable strength to all online consumers.

Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-Road, stated on site: "The BJ30 Traveler has already become the model that reached 150,000 units in sales the fastest in the domestic light off-road SUV field. The outstanding 150,000-unit achievement represents the trust of the market, industry, and global users. This is not only a breakthrough in sales speed, but also a quality benchmark jointly forged by 150,000 users. It is not only an excellent answer sheet of Chinese HEV hybrid technology, but also a strong voice sent by Chinese Smart Manufacturing to the world."

150,000 User Recognition, Forging a Monument of Product Strength

Relying on Beijing Off-Road's sixty-plus years of off-road technology accumulation, the BJ30 Traveler relies on Super Wilderness, Super Large, Super Savings three core advantages, gained the favor of 150,000 users globally, firmly standing in the first echelon of domestic light off-road SUVs.

Super Wilderness Strength, Calmly Conquering All-Scenario Road Conditions

The BJ30 Traveler is equipped with the industry-leading Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture, and is also the first Boxy SUV in China equipped with this hybrid system, filling the blank in the sub-market. This architecture consists of a hybrid-dedicated engine with a thermal efficiency of 41%, front and rear dual drive motors, forming a three-engine power combination, respectively adapting to different working conditions such as long-distance energy saving, immediate energy replenishment, and instantaneous acceleration; the intelligent four-wheel drive system response is only 30 milliseconds, 0.5 seconds to release peak torque, cooperating with six intelligent operating modes, can automatically match the optimal power scheme. The vehicle is also equipped with Electronic Center Differential Lock, four-wheel electronic limited slip and Intelligent Electric ATS All-Terrain Control System, even when facing muddy ground, sand ground and other complex road conditions, can also travel steadily, allowing users to rush to the mountains and fields at will.

Super Large Space, Unlocking Family Car Usage Freedom

The new car adopts a three-row seven-seat layout, paired with a 2820mm ultra-long wheelbase, space utilization rate reaches up to 66%, practicality maxed out. 1496L super large trunk space, after rear seats flat folded can turn into a 1.92-meter large bed; wide B-class size third row, even if adult 1.8 meters tall sitting also comfortable and free. The whole car sets 38 places refined storage spaces, small items can be orderly stored. Spacious and flexible space performance, perfectly adapting to family travel, long-distance self-driving, outdoor living and other multi-scene, letting every passenger enjoy comfortable travel.

Super Savings Experience, Worry-free Car Usage Throughout

In terms of car usage cost, BJ30 Traveler realizes saving money, saving time, saving worry three-in-one. Previously, from South Africa, Indonesia, UAE, Poland, Mexico five countries automotive bloggers joint test, this car 100km comprehensive fuel consumption controlled within 5L, full oil range easily breakthrough 1,000 kilometers. As HEV hybrid model, vehicle no need to rely on charging piles, refueling and can depart, each year can save dozens of hours energy replenishment time. At the same time, first owner can enjoy whole vehicle lifetime warranty, high voltage battery pack safe and stable, vehicle maintenance convenient, parts supply sufficient, completely dispel user car usage worry.

Can city can wild, all-around balanced product characteristics, let BJ30 Traveler jump out of homogeneous competition, become the preferred ride balancing city commuting and outdoor light off-road.

Brand New Highlight Edition Debuts, Three Dimensions Comprehensive Upgrade

Coinciding with the important node of 150,000 units line-off, Beijing Off-Road heavily launches BJ30 Traveler Highlight Edition. The new car on original hardcore product power basis, realize Highlight Appearance, Highlight Performance, Highlight Experience all-round upgrade, create more charming light off-road travel ride.

Highlight Appearance, Trendy Styling Adapts to Diverse Aesthetics

The new car continues classic Boxy body shape, hardy off-road aura and exquisite body lines complement each other. Signature Five Gates Star Ring through light group identity full, with full set of E-Tech trendy modification kit, exclusive star ring wheel hub and same color sport front and rear bumper, trendy flavor maxed out. Inside new exclusive orange interior with metal texture trim, texture and layer double improvement, whether young group or family users, can find exclusive love from it.

Highlight Performance, Dual Advancement of Power and Durability

Brand New Highlight Edition Debuts, Three Dimensions Comprehensive Upgrade

Coinciding with the important node of 150,000 units line-off, Beijing Off-Road heavily launches BJ30 Traveler Highlight Edition. The new car on original hardcore product power basis, realize Highlight Appearance, Highlight Performance, Highlight Experience all-round upgrade, create more charming light off-road travel ride.

Highlight Experience, Creating Mobile Comfortable Cockpit

BJ30 Traveler Highlight Edition body height is better than conventional SUV, driving vision open and clear. Seat heating, seat ventilation, steering wheel heating and other comfort configurations all in place, balancing four seasons car usage needs; equipped with automatic wiper sensing system, rainy day can automatically close car windows, details show thoughtful. Inside 64 color ambient light can follow music rhythm switch, create immersive driving and riding atmosphere, turn carriage into warm and cozy mobile leisure...

Internet's First Disassembly of 150,000km BJ30 Traveler, CCTV Verifies Real Quality

In order to return 150,000 owners accompanying and love, Beijing Off-Road launches "30,000 Super Trade-in Policy", trade-in users and new purchase users can enjoy. On 30,000 yuan Super Trade-in Policy, Beijing Off-Road also brings five levels premium privileges, limited time place order can enjoy:

First level, warranty gift: give gift value 6,000 yuan whole vehicle lifetime warranty (limit first non-operational car owners);

Second level, financial gift: 0 down payment and other financial products available;

Third level, call friends gift: old customers transfer introduction completed, reward up to 800 yuan JD card;

Fourth level, upgrade gift: full series lifetime OTA free upgrade;

Fifth level, traffic gift: basic traffic lifetime free, entertainment traffic 2 years free and unlimited.

At this World Cup opening, BJ30 Traveler Highlight Edition also limited time open "Passionate World Cup, Highlight Win Big Prize" activity: in the country any authorized store car purchase, can get betting qualification, accurately hit World Cup champion and final score, again enjoy 50,000 yuan car purchase subsidy.

True strength does not fear strict scrutiny. Launch event site, Beijing Off-Road with CCTV Finance, on driving 150,000 kilometers BJ30 Traveler conduct disassembly live stream, with real car condition show durability quality. At the same time, lens deep visit BAIC Zhuzhou Super Factory, witness Chinese Smart Manufacturing how from source guard every car's excellent quality control.

150,000 kilometers equivalent to ordinary family nearly ten years of usage mileage, BJ30 Traveler after disassembly: engine turbo clean carbon deposit very little, power output still abundant, transmission shell complete not leak oil, internal gear also no wear pit, power system state excellent; battery pack no bulge, leak liquid, internal degraded decay situation, long use no worry about battery aging fault; sub frame, suspension swing arm no rust, leak oil leak oil problem, whole chassis flatness, order and new car difference very small, passive safety protection always online. This live stream use lens prove, BJ30 Traveler material solid, craft reliable, durability outstanding, can give user bring lower repair cost, longer car replacement cycle, and every travel peace of mind feeling.

Beijing Off-Road also with CCTV Finance deep into BAIC Zhuzhou Super Factory, from manufacturing source reveal BJ30 Traveler excellent quality behind logic. In welding workshop, hundreds of robots coordinate operation, one hundred percent automation, glue coating error not exceed a hair, guarantee car body skeleton more strong, anti-impact, anti-deformation ability stronger, walk rotten road no abnormal sound, collision time safer; In stamping workshop, 5,000 plus tons giant stamping equipment one time press shaped car body plate, guarantee car body uniform and neat, lines smooth, good looking high appearance appearance derived from high precision stamping base; In painting workshop, dozens of robots automatic painting, matching eco-friendly water paint, harmful pungent volatile matter reduce 60% more than, new car no strange smell, elderly children ride more peaceful, paint surface also more sun-resistant, more corrosion-resistant. At the same time, every process is set up quality control check gateway, guarantee every line off BJ30 Traveler all quality reach standard, let user buy confident, drive solid.

150,000 Loves, Shining Arrival. As off-road family, Beijing Off-Road with multi-product matrix precise layout, committed to let different need users can find most fit travel partner. BJ30 Traveler Highlight Edition with extreme product power and sincere price, let every love not be betrayed, let every departure be sparkling; BJ40 Extended Range Long-Range Edition then with "City and Wilderness Extremely Safe" hardcore strength, accompany users rush to wider world. Future, Beijing Off-Road will continue with car owners shoulder to shoulder, rush to next journey mountains lakes seas, together go every highlight moment.

On June 12, the BJ30 Traveler Highlight Edition was launched. The entire series offers a 30,000 yuan trade-in policy, with a super trade-in price starting from 69,900 yuan. The brand-new annual edition BJ30 Traveler Highlight Edition is launched, positioned as a light off-road SUV, with comprehensive upgrades in looks, performance, and experience. The super trade-in price starts from 82,900 yuan. The "30,000 yuan super trade-in policy" is available for both trade-in and new purchase users.

Beijing Off-Road created the industry-leading "Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture", and was the first to apply it to the BJ30 Traveler, becoming the first HEV hybrid vehicle in the Chinese box-style SUV category. Three-Engine Power consists of a hybrid-exclusive engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, specializing in long-distance energy saving, real-time replenishment, and instant burst; Intelligent Four-Wheel Drive has a response speed of up to 30 milliseconds, generating peak torque within 0.5 seconds. Six Major Modes can automatically select the optimal working mode, keeping power in the best state at all times. Coupled with energy central lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, easily handle mud, sand, and other scenarios.

BJ30 Traveler features a three-row seven-seater layout, with a 2820mm ultra-long wheelbase, 66% ultra-high usable area ratio, and a 1496-liter super large trunk. Rear seats fold flat to become a 1.92-meter large bed in seconds. Class B box-style ultra-wide third-row space allows 1.8-meter tall adults to sit comfortably. The entire vehicle has 38 storage spaces, with exclusive spots for all personal items.

Recently, automotive bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico—tested the fuel consumption of domestic SUVs. The BJ30 Traveler achieved under 5 liters per 100 kilometers in every country, with a range of over 1000 kilometers on a single tank.

At the milestone of 150,000 units off the line, Beijing Off-Road launches a new version—the BJ30 Traveler Highlight Edition. Building on the foundation of "Super Off-road, Super Large, Super Fuel-efficient", it achieves comprehensive upgrades in looks, performance, and experience.

The BJ30 Traveler Highlight Edition adopts a classic box-style design, with a tough presence perfectly blended with delicate lines. The unique five-star-ring through-beam lighting group is eye-catching and cool; the full set of electronic-style trendy modification kit, exclusive star-ring wheels, and front and rear same-color sport bumpers show full of passion and free-spiritedness; brand-new orange interior and metallic texture panels outline layers and quality, highlighting the warm and refined quality.

The BJ30 Traveler Highlight Edition is equipped with a high-performance, long-life dedicated AGM battery, with a cycle life reaching 3 times that of ordinary batteries; equipped with turbocharging technology, the whole vehicle charging efficiency reaches 99%; the rear motor power increases from 55 kW to 70 kW, allowing timely response in ramp merging, intersection start, and emergency avoidance.

Compared to ordinary SUVs, the BJ30 Traveler body is higher, with a wider field of view. It also features seat heating, ventilation, steering wheel heating, and other functions, offering caring comfort. The system can sense raindrops and automatically close windows. The 64-color ambient light can move with the music rhythm.

June 12, Beijing Off-road held a "150,000 Units of Passion, Arriving with Glory" theme launch event at the BAIC Zhuzhou Super Factory, officially achieving the 150,000th BJ30 Wagon rolling off the line, while introducing an all-new model for the year —— BJ30 Wagon High-Glory Edition. Alongside the new car launch, the official website simultaneously launched a 30,000 Yuan super trade-in policy, with the full series super trade-in price starting from 69,900 Yuan, and the High-Glory Edition super trade-in price starting from 82,900 Yuan, further lowering the purchasing threshold for light off-road SUVs.

As the fastest-selling model in the light off-road SUV category to achieve 150,000 units in sales, the BJ30 Wagon's market performance relies on over 60 years of technical precipitation from Beijing Off-road. The product's core characteristics of "Super Off-road, Super Large, Super Fuel-Efficient" precisely hit the dual needs of family users balancing urban commuting and outdoor travel.

"Super Off-road" is the core confidence of this product set. The BJ30 Wagon is equipped with the industry-leading three-motor four-drive six-mode HEV hybrid architecture, the first HEV hybrid model in the domestic boxy SUV category. The system consists of a hybrid dedicated engine with 41% thermal efficiency and front/rear dual drive motors, with intelligent 4WD response speed reaching 30 milliseconds, and maximum torque can explode in 0.5 seconds; six driving modes can automatically match the optimal working condition, combined with energy center differential lock, four-wheel electronic limited slip, and smart electric ATS all-terrain control system, mud, sand, and other unpaved roads can be handled with ease.

"Super Large" solves family travel space anxiety. The new car has a 2,820 mm long wheelbase, with an interior utilization rate reaching 66%, adopting a three-row seven-seater layout, the third row can accommodate adults 1.8 meters tall comfortably; trunk maximum volume 1,496 liters, rear seats can be folded flat to form 1.92 meters of flat space, the whole car is also distributed with 38 storage compartments, long-distance travel and daily cargo carrying can both be considered.

"Super Fuel-Efficient" is reflected in lifecycle usage costs. In previous joint practical tests by automotive bloggers from five countries such as South Africa and Indonesia, the BJ30 Wagon achieved fuel consumption of no more than 5 liters per 100 kilometers under various road conditions in each country, with a single tank of fuel mileage exceeding 1,000 kilometers; the characteristic of not needing external charging also saves time costs of finding charging piles. Plus the first-time non-commercial owner lifetime vehicle warranty policy, the structure without high-voltage battery pack also reduces safety risks and maintenance costs in later maintenance.

The High-Glory Edition launched this time, on the basis of the original product, completed targeted upgrades from three dimensions of appearance, performance, and experience.

The appearance continues the classic boxy shape, equipped with exclusive five-arc star ring through light group, matching a full set of electronic sense trendy modification kit, exclusive star ring wheels, and front/rear same-color sport bumpers, the style is more identifiable; the interior adds orange color and metal texture trim plates, cabin texture further improved.

In terms of performance, the new car replaces the AGM battery with 3 times cycle life of ordinary batteries, equipped with Porsche-style turbocharging technology, whole vehicle charging efficiency reaches 99%; rear motor power increased from 55 kW to 70 kW, power response in scenarios such as starting, overtaking, emergency avoidance is faster.

In terms of experience configuration, high body brings a wider driving view, seat heating/ventilation, steering wheel heating and other comfort configurations all equipped; added rain-sensing automatic window close, 64-color music-syncing ambient light, convenience and atmosphere feeling of daily car use are upgraded.

The most convincing part of the launch event belongs to the "Network-First Live Disassembly of 150,000 km BJ30 Wagon" completed by Beijing Off-road jointly with CCTV Finance. 150,000 kilometers is roughly equivalent to the usage intensity of an ordinary family for nearly a decade, the disassembly results show: this long-term test car engine turbo carbon buildup is extremely small, power output status maintained well; transmission casing no oil leak, internal gears no obvious wear; battery pack no bulging, fluid leakage and internal degradation signs; subframe, suspension arms no rust oil seepage, chassis integrity and new car difference is not large, directly using real car condition to verify the vehicle's durability quality.

At the same time, CCTV lenses also went deep into the BAIC Zhuzhou Super Factory to dissect the quality causes from the manufacturing side. Welding workshop achieves 100% automated production, glue application error controlled within a hair thickness, guaranteeing body structure strength; stamping workshop adopts over 5,000-ton giant equipment to press the body plate into shape at once, guaranteeing appearance line accuracy; spraying workshop adopts full-automatic robots and environmentally friendly water-based paint, car interior harmful volatile matter reduced by more than 60%, new car no obvious odor. Full process sets up multiple quality control checkpoints, controlling the consistency of off-line vehicles from the source.

Policy level, this time 30,000 Yuan super trade-in subsidy no brand restrictions, no year restrictions, have a car can participate in trade-in; new purchase users present their own driver's license to the store, can also directly enjoy 30,000 Yuan exclusive benefits. On this basis, car purchase can also enjoy five exclusive privileges: first-time non-commercial owner gets 6,000 Yuan lifetime vehicle warranty for free; 0 down payment and other financial plans can be chosen; old customers referral transaction can get up to 800 Yuan JD Gift Card; full series lifetime free OTA upgrade; basic data lifetime free, entertainment data 2 years free unlimited. Matching the World Cup prediction activities, accurately hitting the champion and final score can also enjoy another 50,000 Yuan car purchase subsidy.

From an industry dimension, in recent years light off-road track continues to heat up, but the market always exists "off-road attribute strong then price high, price friendly then tends to urban" contradiction. BJ30 Wagon rapidly broke through 150,000 units, essentially using "HEV Hybrid + All-Terrain Capability + Large Space + Low Usage Cost" all-around attributes, hitting the core needs of mass users for "one car handling all scenarios". And this time the High-Glory Edition launch combined with inclusive trade-in policy, and public disassembly of 150,000 km vehicle transparent operation, is both brand confidence in its own quality, also pushing "Off-road Equity" from concept to implementation —— let ordinary families also be able with friendly cost, obtain reliable light off-road travel experience. This not only provides a reference sample for the mass development of light off-road category, but also once again confirms Chinese Manufacturing technical strength and quality control confidence in the off-road track.