On June 12, inside the BAIC Zhuzhou Super Factory, a grand scene prevailed. The "150,000 Loves, Highlight Edition Arriving" BJ30 Traveler 150,000th Unit Off-Line Ceremony and Highlight Edition Launch Conference was held as scheduled. On one hand, the brand milestone was perfectly achieved; the BJ30 Traveler topped the fastest 150,000-unit sales model in the Chinese light off-road SUV market. On the other hand, the annual heavy-weight new car, BJ30 Traveler Highlight Edition, officially appeared, completing comprehensive upgrades in three dimensions: appearance, performance, and experience on the basis of the original hardcore product power. Meanwhile, the brand released heavy-weight car purchase benefits; all models enjoy a 30,000 Yuan super exchange subsidy, with super exchange prices starting from 69,900 Yuan, and Highlight Edition exchange prices starting from 82,900 Yuan. Coupled with multiple exclusive gifts, it allows ordinary families to easily embrace the versatile city-to-wilderness light off-road new life.

Behind the sales of 150,000 units, there is the recognition of 150,000 users, and more importantly, a strong proof of the strength accumulated by Beijing Off-road in off-road vehicle manufacturing for over 60 years. Guo Guofu, Vice General Manager of BAIC Group and Chairman of Beijing Off-road, stated this, saying 150,000 units of BJ30 Traveler is not only a breakthrough in market speed, but also a quality monument forged by users. This model is not only a bright answer to Chinese HEV hybrid technology facing the global market, but also a strong declaration of Chinese Smart Manufacturing strength. Since its launch, BJ30 Traveler has broken the homogenization deadlock in the light off-road SUV market with three core advantages: super wild, super large, and super efficient, taking into account two usage scenarios of outdoor off-road and daily commuting, becoming the first choice for travel for thousands of families.

"Super Wild" is the confidence to rush into mountains and seas. As the first HEV hybrid model in the domestic box SUV category, the BJ30 Traveler is equipped with the industry-leading three-engine four-wheel drive six-mode HEV hybrid architecture, with full hardware configuration strength. The 41% thermal efficiency hybrid dedicated engine and front-rear dual drive motors form a three-engine power combination, adapted to long-distance driving, instant recharging, and instant acceleration scenarios respectively; 30-millisecond response intelligent four-wheel drive system, delivering peak torque in 0.5 seconds, matching electronic center differential lock, four-wheel electronic limited slip and intelligent electric ATS all-terrain control system, easily conquering mud, sand and other complex road conditions, making light off-road travel no longer constrained by terrain.

"Super Large" carries the calmness of the whole family travel. The new car is built on a 2,820 mm extra-long wheelbase with a three-row seven-seat layout; high 66% space utilization rate brings crossover space performance. 1,496 liters large capacity trunk offers full utility; with rear seats folded flat, it becomes a 1.92 meters "mobile bed", making long-distance self-driving, outdoor camping or daily carrying easy. Spacious B-class specification third row, even 1.8-meter tall adults can sit without any cramped feeling. With 38 refined storage spaces throughout the car, it properly stores various carry-on items, truly achieving full passenger comfort and full load peace of mind.

"Super Efficient" interprets the peace of mind of long-term companionship. Fuel-saving, time-saving, and worry-free three characteristics thoroughly dispel user car use worries. Previously, auto bloggers from South Africa, Indonesia, UAE, Poland, and Mexico conducted joint field tests; the BJ30 Traveler's fuel consumption was kept within 5 liters per 100 km, with a single tank of fuel range exceeding 1,000 km. As an HEV hybrid model, it does not need to rely on charging stations; refueling allows immediate departure, saving users dozens of hours of recharging time per year. Meanwhile, the first owner can enjoy a whole vehicle lifetime warranty; the high-voltage battery pack is safe and stable with no hidden dangers; vehicle maintenance is convenient and parts supply is sufficient, greatly reducing long-term car use costs.

Relying on a mature product base, the brand new BJ30 Traveler Highlight Edition advanced further, creating differentiated competitiveness with three "Highlight" features to bring users a comprehensively upgraded travel experience.

Highlight Appearance, integrating hard style and trendy texture. The new car continues the classic box design; hard body lines match with unique Five-Arch Star Ring through-light groups, offering high recognizability. A full set of electrified trend modification kit, exclusive Star Ring rims, and front and rear same-color sport bumpers add to the sports atmosphere; the interior adds orange trim with metal texture boards, combining exquisiteness and layering to meet the aesthetic needs of different age groups. Whether for daily commuting or outdoor travel, it can become eye-catching scenery on the road.

Highlight Performance, achieving two-way improvement of power and durability. Hardware level comprehensive optimization replaces ordinary batteries with high-performance AGM dedicated batteries with 3 times the cycle life, greatly enhancing durability; it is equipped with Porsche-style turbocharging technology, with whole-vehicle charging efficiency up to 99%. Core power received an upgrade; rear motor power increased from 55 kW to 70 kW, providing rapid power response in scenarios such as start-up acceleration, ramp merging, and emergency evasion, further optimizing the driving experience.

Highlight Experience, creating a mobile comfortable living room. The new car body height advantage brings open vision; seat heating, ventilation, and steering wheel heating functions are all available, comprehensively improving seating comfort. Intelligent configuration is thoughtful and practical; the rain-sensor automatic window closing function eliminates the trouble of sudden rain; 64-color ambient lighting follows the music rhythm, creating a pleasant atmosphere during commuting, making every journey full of ritual.

Quality good or bad is seen in the real test. The most concerned segment of this conference was the 150,000 km real vehicle teardown live stream jointly conducted by Beijing Off-road and CCTV Finance. A mileage of 150,000 km is basically equivalent to nearly 10 years of car use for an ordinary family,堪称 (can be called) a strict test for vehicle quality. The teardown results were surprising: engine turbo carbon buildup was rare, and power output remained strong; transmission case was intact with no leakage, internal gears showed no obvious wear; battery pack state was stable with no bulging, leakage, or degradation issues; subframe, suspension arms, and other chassis components showed no rust or oil leakage, with the overall operating condition almost identical to a new car.

The lens also entered the BAIC Zhuzhou Super Factory, revealing the secrets of excellent quality production. In the welding workshop, robots operate fully automatically; glue application precision is controlled to a hair-fine level, building a solid foundation for body safety; over 5,000 tons of giant stamping equipment forms body panels in one go, creating smooth and hard appearance lines; the fully automatic spraying workshop uses environmentally friendly water-based paint, reducing harmful substance emissions by 60%, freeing new cars from pungent odors. Full-process strict quality control guarantees the tough quality of every vehicle from the production source.

To thank the support of consumers, Beijing Off-road simultaneously launched multiple car purchase benefits, greatly lowering the car purchase threshold. In addition to the 30,000 Yuan super exchange subsidy for all models, limited-time orders can enjoy five exclusive gifts: a whole-vehicle lifetime warranty for first non-commercial owners valued at 6,000 Yuan; a flexible zero down payment finance plan; up to 800 Yuan JD card reward for old customer referrals; lifetime free OTA upgrades for all models; lifetime free basic data plan plus two years unlimited entertainment data, protecting user rights comprehensively from purchase, use to after-sales. Coinciding with the World Cup, the brand also launched the "Fierce World Cup, Highlight Win Grand Prize" activity; purchasing a car in-store allows participation in match predictions, with guessing the champion and final score yielding up to 50,000 Yuan car purchase subsidies.

From achieving the industry milestone of 150,000 sales, to the heavy launch of the Highlight Edition new car, to the sincere full car purchase policy, the BJ30 Traveler has always practiced the concept of "Off-road Equality", committed to allowing more families to easily access light off-road life. It can gallop through city streets for daily commuting; it can also rush into mountains and forests to unlock outdoor fun.

Nowadays, the BJ30 Traveler has set a new benchmark for the 100,000 Yuan class light off-road SUV market with its 69,900 Yuan starting super exchange price, comprehensively upgraded Highlight Edition models, and solid reliable whole-vehicle quality. In the future, Beijing Off-road will continue to deepen niche markets with hard Chinese Smart Manufacturing and a rich product matrix, accompanying thousands of owners to explore more mountains, lakes, and seas, making every journey become their own highlight moment.

On June 12, the BJ30 Traveler 150,000 Units Roll-off Line and Highlight Edition Launch Press Conference themed with "150,000 Enthusiasm, Arriving with a Highlight" concluded successfully at the BAIC Zhuzhou Super Factory. Deeply cultivating the light off-road track and continuously promoting the concept of "Off-road Equity", Beijing Off-road, this time relied on milestone sales achievements and all-new model iterations, further lowering the threshold for the general public to enter light off-road life. To give back to the market and users for their love, the BJ30 Traveler series has heavily launched a 30,000 yuan trade-in welfare, with super trade-in prices starting as low as 69,900 yuan; simultaneously launched the all-new annual model — BJ30 Traveler Highlight Edition, relying on comprehensive upgrades in appearance, performance, and driving experience, unlocking high-level light off-road experience, with a super trade-in price starting from 82,900 yuan. At the press conference scene, Beijing Off-road also joined hands with CCTV Finance to launch an online live broadcast, disassembling a BJ30 Traveler driven over 150,000 kilometers in full, with intuitive and real vehicle conditions, verifying the model's hardcore reliable product quality across the network.

Relying on outstanding product strength, the BJ30 Traveler has created a new speed in the Chinese light off-road SUV market, becoming the fastest model in the industry to break through 150,000 units in sales. Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated at the press conference scene that the 150,000 unit sales figure is not only a breakthrough result in market speed, but also a quality monument forged by 150,000 users with real choices, carrying the high recognition of the vast number of consumers, the market industry, and even global users. This achievement is both a high-quality answer sheet presented by Chinese HEV hybrid technology to the global market, and a powerful manifestation of China's automobile intelligent manufacturing strength.

150,000 User Word-of-Mouth Endorsement, Three Hardcore Strengths Lead the Light Off-road Track

Beijing Off-road, deeply cultivating the off-road field for over 60 years, has created three core product advantages of "Super Off-road, Super Spacious, Super Fuel-saving" for the BJ30 Traveler based on deep technical accumulation. With balanced and powerful comprehensive strength, it has won the trust of 150,000 users globally and redefined the benchmark for home-use light off-road SUVs.

Super Off-road Performance, Fearless in All Scenarios. The BJ30 Traveler is equipped with the industry's first "Three-Engine Four-Wheel-Drive Six-Mode HEV Hybrid Architecture", also being the first model in the domestic box-style SUV category to land HEV hybrid technology. This hybrid system is composed of a 41% ultra-high thermal efficiency hybrid dedicated engine and front and rear dual drive motors, each performing their own duties precisely to adapt to different travel scenarios: the engine focuses on long-distance energy-saving range, the front motor is responsible for real-time energy replenishment, and the rear motor provides instantaneous peak power. Paired with a 30-millisecond instant response intelligent four-wheel drive system, it can generate peak torque in just 0.5 seconds, while relying on energy central lock, four-wheel electronic limited slip, and Smart Electric ATS All-Terrain Control System, it can intelligently switch among six working modes, always maintaining the optimal power state, easily conquering complex outdoor road conditions such as muddy ground, sandy ground, and steep slopes, laying a solid foundation for every mountain and wilderness trip.

Super Spacious Space, Unlocking Calm Travel for the Whole Family. In terms of home usability, the BJ30 Traveler has reached a leading level in its class. The model adopts a three-row seven-seat layout, relying on a 2820mm ultra-long wheelbase and 66% ultra-high usable space rate to create a spacious and clear riding space. Even for adults 1.8 meters tall, they can ride comfortably in the Level B ultra-wide third row, saying goodbye to the cramped feeling of compact SUVs. The trunk maximum volume can reach 1496 liters. After the rear seats are folded flat, it instantly becomes a 1.92-meter super large rest bed, perfectly adapting to multi-demand needs such as camping, resting, and loading. The whole vehicle is equipped with 38 refined storage spaces, allowing scattered personal items to be organized in order, making every family trip comfortable without compromise.

Super Fuel-saving Experience, Reducing Full-cycle Vehicle Cost. From three dimensions of saving money, saving time, and saving worry, the BJ30 Traveler fully optimizes the user vehicle experience. Previously, automotive bloggers from five countries including South Africa, Indonesia, UAE, Poland, and Mexico conducted on-site fuel consumption tests on this domestic SUV. Finally, the actual measured fuel consumption per 100 kilometers was all below 5 liters, and one tank of fuel can achieve a super 1,000-kilometer ultra-long range. The model does not need to rely on charging piles. The usage mode of refueling and going allows users to save dozens of hours of energy replenishment waiting time every year. At the same time, the first owner can enjoy whole vehicle lifetime warranty service, completely avoiding safety hazards such as high-voltage battery pack aging and failure. In addition, vehicle maintenance is convenient and parts supply is sufficient, greatly reducing later vehicle maintenance costs, making user travel worry-free.

Urban and wild, all-around balanced product characteristics, allow the BJ30 Traveler to both rush to the mountains and galaxy, unlocking the free fun of light off-roading, and also adapt to daily city commuting, taking into account home comfort, standing out in the light off-road SUV market with serious homogenization.

All-new Highlight Edition Launched, Appearance, Performance, Experience Fully Advanced

Seizing the highlight opportunity of 150,000 units rolling off the line, Beijing Off-road launched the iterative upgraded BJ30 Traveler Highlight Edition. On the basis of inheriting the series' "Super Off-road, Super Spacious, Super Fuel-saving" core advantages, the new car completed a comprehensive leap in three dimensions of appearance, performance, and driving experience, bringing users a more extreme vehicle experience.

Highlight Appearance, Adapting to All Age Group Aesthetics. The new car continues the classic box-style hard body styling, perfectly blending hard off-road atmosphere with exquisite and smooth car body lines. The recognizability full five-star ring through-type light group has extremely strong visual impact when lit up. At the same time, equipped with a full set of electrification fashion modification kit, exclusive star ring wheels, and same-color sport front and rear bumpers, it comes with a free and easy fashion temperament. The interior adds exclusive orange interior matched with exquisite metal texture trim, with layered texture fully upgraded, combining vitality and warm potential. Whether it is the fashion pursuit of young users or the steady aesthetics of family users, it can be perfectly adapted.

Highlight Performance, Balanced Power and Energy Saving. In response to power system special optimization upgrade, the Highlight Edition replaces high-performance long-life dedicated AGM battery, cycle service life reaches 3 times of ordinary batteries, durability is greatly improved. The whole vehicle is equipped with Porsche same-style turbocharging technology, charging efficiency reaches up to 99%, energy utilization fully maximized. At the same time, rear motor power increased from 55kW to 70kW. In scenarios such as starting acceleration, ramp merging, and emergency avoidance, power response is faster, acceleration is more rapid, empowering driving safety and driving fun simultaneously.

Highlight Experience, Creating a Mobile Comfortable Living Room. Compared with ordinary city SUVs, the BJ30 Traveler Highlight Edition has better body height, bringing a wide and clear driving view. Configuration level fully maximized, seat heating, seat ventilation, steering wheel heating and other practical functions are all available, all-season riding comfort worry-free. The vehicle is equipped with a smart sensing wiper system, which can automatically close windows according to rainfall, thoughtfully avoiding driving hazards on rainy days. 64-color ambient light can dynamically pulse with music rhythm, creating an immersive cabin atmosphere, allowing daily commuting and long-distance travel to have a comfortable and relaxing driving experience.

A new car, balancing the comfort of city commuting and the freedom of wilderness off-roading, the BJ30 Traveler Highlight Edition, with all-around strength, packs the dual scenarios of life, allowing ordinary daily life to unlock high-quality texture.

CCTV Full-process Disassembly Certification, 150,000 km Real Car Highlights Hardcore Quality

To give back to the trust and companionship of 150,000 car owners, Beijing Off-road not only launched a sincere 30,000 yuan series-wide super trade-in policy, but also overlapped with five exclusive exclusive privileges. Placing orders within the limited time can unlock multiple benefits, enjoying both new and old users. At the same time, coinciding with the World Cup event cycle, the brand temporarily launched the "Passionate World Cup, Highlight to Win Big Prize" activity. Consumers purchasing a car at any authorized store nationwide will receive event prediction qualifications. Precisely hitting the World Cup champion and final score can enjoy an additional 50,000 yuan car purchase subsidy, benefits sincerity fully maximized.

Among them, five exclusive privileges specifically include: value 6,000 yuan first non-operating owner whole vehicle lifetime warranty gift, 0 down payment optional diverse financial gift, up to 800 yuan JD Card old customer referral call friend gift, series-wide lifetime free OTA upgrade smart upgrade gift, and basic traffic lifetime free, entertainment traffic 2 years unlimited traffic gift, fully reducing user car purchase and use thresholds.

Real quality fearlessness of strict inspection. The heavy session of this press conference was the 150,000 km real car disassembly live broadcast carried out by Beijing Off-road joined with CCTV Finance. The 150,000-kilometer driving mileage is basically equivalent to the use time of ordinary families for nearly ten years, most intuitively inspecting vehicle durability quality. The live broadcast disassembly results showed that this long-term service BJ30 Traveler state was almost like a new car: engine turbo carbon accumulation extremely low, power output still abundant and stable; transmission casing no leakage issues, internal gears no wear marks, core powertrain status excellent; battery pack no bulging, leaking, aging degradation and other problems, completely dispelling user battery aging fault concerns; subframe, suspension arms and other chassis components no rust, oil seepage phenomena, overall flatness, neatness and new car difference is almost none, passive safety protection always online.

At the same time, CCTV lenses delved into the BAIC Zhuzhou Super Factory, revealing the BJ30 Traveler's hard quality from the production source. The factory welding workshop achieved full robot automation operations, over 100 precision robots coordinated construction, body sealing glue error not exceeding a single hair, greatly improving car body skeleton strength, allowing the vehicle anti-impact, anti-deformation capability more outstanding, complex road conditions driving no abnormal noise, travel safer. Stamping workshop relies on over 5,000-ton giant stamping equipment, achieving car body plate one-time pressing molding, guaranteeing car body lines smooth and neat, structure uniform and stable, laying process foundation for high-aesthetic appearance. Painting workshop adopts fully automated robot spray process, matching eco-friendly water-based paint, harmful volatile substances reduced by more than 60%, new car no odor, elderly and children riding more reassuring, at the same time paint surface sun protection, corrosion resistance performance greatly improved. Full production line sets multi-layer quality control checkpoints, each new car off the line undergoes strict testing, guarding quality bottom line from the source, allowing users car purchase worry-free, use car reassuring.

150,000 Loves, Casting Exclusive Highlight. As a professional off-road family, Beijing Off-road has always precisely covered different user needs with diverse product matrix. There is both an all-around balanced BJ30 Traveler Highlight Edition, empowering public light off-road life with affordable price and extreme product power, and BJ40 EREV Long Range Edition, accompanying users to rush to the distance with extreme safety and ultra-long range. In the future, Beijing Off-road will continue to deepen off-road technology innovation, polish high-quality car models, walk side by side with millions of car owners, unlock more mountain and lake sea travel beauty, rush to every brand new highlight journey.

June 14, Beijing Off-road Honor Owner Group Delivery and 618 Group Buying Event was held at Xiamen Hongwen Store, the largest dealer of Beijing Off-road in the Fujian region. On-site, concentrated delivery was completed for 8 batches of owners. Owners left their marks on the sign-in wall and received keys symbolizing glory. Mr. Xiong Wan, representative of old owners, stated that choosing Beijing Off-road is choosing a lifestyle, and also trust in the brand. New owners expressed recognition of BJ30's product strength, trade-in policy, and professional in-store service.

As the model that reached 150,000 units in sales fastest among China's light off-road SUVs, BJ30 Explorer relies on Beijing Off-road's over 60 years of professional expertise, with "Super Wild, Super Spacious, Super Economical" as core selling points. To further promote off-road equality, the official launched a whole-series 30,000 yuan trade-in policy, with super trade-in prices starting as low as 69,900 yuan.

In terms of "Super Wild", BJ30 Explorer is equipped with the industry-leading "Triple Powertrain 4WD 6-Mode HEV Hybrid Architecture", becoming the first HEV hybrid model in the Boxy SUV category. The triple powertrain consists of a hybrid dedicated engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, specializing in long-distance energy saving, real-time recharging, and instantaneous power delivery; the intelligent 4WD response speed reaches 30 milliseconds, peak torque can be unleashed within 0.5 seconds; six working modes can automatically select the optimal scheme, combined with electronic center locking, four-wheel electronic limited slip and intelligent electric ATS all-terrain control system, capable of calmly coping with complex road conditions such as mud and sand.

"Super Spacious" is reflected in space design. BJ30 Explorer adopts a 3-row 7-seat layout, wheelbase is 2820 mm, space utilization rate is as high as 66%, trunk volume reaches 1496 liters, rear seats can be folded flat to form a 1.92-meter bed. B-class Boxy SUV's extra wide third-row space, even adults 1.8 meters tall find it spacious to sit; the whole car has 38 storage spaces, satisfying item storage needs for family trips.

"Super Economical" focuses on usage costs. Recent real-world tests by automotive bloggers from five countries - South Africa, Indonesia, UAE, Poland, Mexico - show that BJ30 Explorer's fuel consumption per 100km did not exceed 5 liters under road conditions in each country, range per tank exceeds 1000 kilometers. BJ30 Explorer does not need to find charging stations, refuel and go, saving a lot of recharging time every year, first owners also enjoy lifetime warranty for the entire vehicle, no high-voltage battery safety hazards, maintenance parts are sufficient, ensuring worry-free travel.

BJ30 Explorer is both a Boxy SUV capable of traveling to mountains and fields, and a vehicle suitable for city commuting. This delivery event not only demonstrated Beijing Off-road's sincerity to owners but also further strengthened its product competitiveness in the light off-road market. Currently, the trade-in policy for this model is ongoing.

The era of equality for boxy SUVs is truly here. A light off-road SUV boxy car, with various policies in place, the entry price is less than 70,000 yuan. Dare you believe it? With the launch of the BJ30 Traveler Highlight Edition, boxy SUVs have also entered the era of pricing in the 60,000 yuan range. So, what outstanding features and hardcore strengths does this new car have? Today, let's take a look at it and see exactly how hardcore it is.

On June 12, "150,000 Loves, Here Comes the Highlight" BJ30 Traveler 150,000th Unit Roll-off and Highlight Edition Launch Event was held at BAIC Zhuzhou Super Factory. To further promote off-road equality, let more families enjoy light off-road life, the BJ30 Traveler series launches a 30,000 yuan trade-in policy, Super Trade-in price starts from 69,900 yuan.

For the year, the brand new model BJ30 Traveler Highlight Edition launches, positioned as light off-road SUV, appearance, performance, experience all comprehensively leap up, Super Trade-in price starts from 82,900 yuan. Under CCTV lens, Beijing Off-road also live-streamed disassembly of a BJ30 Traveler driven 150,000 kilometers, the whole internet witnesses the vehicle's reliable quality.

Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road stated: "BJ30 Traveler has become the model to reach 150,000 units fastest among Chinese light off-road SUVs. 150,000 BJ30 Travelers carry the trust of the market, industry, and global users, this is not only a breakthrough in speed, but also 150,000 firm choices, a quality monument forged by 150,000 users. It is the answer China's HEV technology gives to the world, and it is also a thunderous declaration of Chinese smart manufacturing!"

150,000 Global Users Recognize, Casting BJ30 Traveler Highlight Moment

As the model reaching 150,000 units fastest in Chinese light off-road SUVs, BJ30 Traveler relies on over 60 years of professional accumulation by Beijing Off-road, with "Super Off-road, Super Large, Super Fuel Saving" hardcore strength, let the world see China.

"Super Off-road" is the confidence to start. Beijing Off-road created the industry-leading "Three-Engine, Four-Wheel Drive, Six-Mode HEV Hybrid Architecture", and applied it to BJ30 Traveler first, becoming the first HEV hybrid model in the Chinese boxy SUV category. Three-engine power is a 41% thermal efficiency hybrid dedicated engine, front drive motor and rear drive motor, specializing in long-distance energy efficiency, real-time recharging, and instant power burst respectively; Intelligent 4WD response speed reaches 30 milliseconds, can burst peak torque in 0.5 seconds. Six modes can automatically select the optimal working method, power is always in the best state. Matching energy center lock, four-wheel electronic limited slip, and Intelligent Electric ATS All-Terrain Control System, easily cope with mud, sand, and other scenarios.

"Super Large" is the composure of travel. BJ30 Traveler three-row seven-seat layout, possesses 2,820 millimeter ultra-long wheelbase, 66% ultra-high space utilization rate, and 1,496 liter ultra-large trunk, rear seats purely flat folded, instantly becomes a 1.92-meter large bed. B-class boxy ultra-wide third-row space, allows 1.8-meter adults to sit still spacious. 38 storage spaces throughout the car, personal belongings have exclusive positions. Freedom for the whole family, no one settles.

"Super Fuel Saving" is long-term companionship. BJ30 Traveler achieved saving money, saving time, saving worry. Recently, 5 country auto bloggers from South Africa, Indonesia, UAE, Poland, Mexico, tested domestic SUV fuel consumption, BJ30 Traveler ran results not exceeding 5 liters per 100 km in every country, one tank of oil range over 1,000+ kilometers. No need to find charging piles, refuel and go, save dozens of hours of energy replenishment time annually. At the same time, first owner enjoys whole vehicle lifetime warranty, no high-voltage battery pack safety hazards, maintenance is simple and parts are sufficient, let every departure have no worries.

BJ30 Traveler is both a boxy SUV that can take you to the mountains, and a city commuting SUV that allows you to enjoy life comfortably. Light off-road SUVs are all the same, BJ30 Traveler is one in a million!

BJ30 Traveler Highlight Edition Launch, Welcoming Appearance, Performance, Experience Three Highlight Moments

On the occasion of the 150,000th unit roll-off, Beijing Off-road launches a new model — BJ30 Traveler Highlight Edition, on the basis of "Super Off-road, Super Large, Super Fuel Saving", achieve comprehensive upgrade of appearance, performance, and experience.

Highlight Appearance, customized for different life stages. BJ30 Traveler Highlight Edition adopts classic boxy shape, hard aura and exquisite lines perfectly blend, exclusive Five-Arch Star Ring Through-Light Group, eye-catching and handsome; Full set of electric-style trendy modification kit, exclusive star ring wheels, front and rear matching color sport bumpers, showcasing love and free-spiritedness; New orange interior and metal texture trim plates outline layers and quality, highlighting warm foundation. Users of different ages can find love and meet highlight moments on this car.

Highlight Performance, getting both power and fuel consumption. BJ30 Traveler Highlight Edition replaces high-performance, long-life dedicated AGM battery, cycle life reaches 3 times ordinary battery; Equipped with Porsche same model turbocharging technology, whole vehicle charging efficiency reaches 99%; Rear motor power increased from 55 kW to 70 kW, ramp merging, intersection start, emergency avoidance, all can get timely response, give you the confidence to adhere to road rights.

Highlight Experience, creating a mobile comfortable living room. Compared to ordinary SUVs, BJ30 Traveler body is higher, vision is wider, also has seat heating, ventilation, steering wheel heating and other functions, thoughtful and comfortable. System can sense raindrops, automatically close windows. 64-color ambient light can pulse with music rhythm, give you a space to enjoy soothing emotions alone.

BJ30 Traveler Highlight Edition lets you get both off-road life and city commuting, use a car's composure to hold both sides of life, make every ordinary daily life into a highlight moment.

First Internet Disassembly of 150,000km BJ30 Traveler, CCTV Vouches for Real Quality

To give back to the companionship and love of 150,000 car owners, Beijing Off-road launches "30,000 Super Trade-in Policy", trade-in users and new purchase users can both enjoy.

On top of the 30,000 yuan Super Trade-in Policy, Beijing Off-road also brings five levels of exclusive treatment, time-limited order can enjoy multiple car-buying gifts including warranty gift, financial gift, friend invite gift, upgrade gift, and data gift (specific treatment subject to official information).

On the occasion of the World Cup opening, BJ30 Traveler Highlight Edition also time-limited opens "Passionate World Cup, Highlight Win Big Prize" event: buy car in any authorized store nationwide, can get betting qualification, accurately hit World Cup champion and final score, then enjoy 50,000 car purchase subsidy.

Real strength does not fear strict scrutiny. Press conference site, Beijing Off-road joins hands with CCTV Finance, live stream disassembly of BJ30 Traveler driven 150,000 km, show durability quality with real car condition. At the same time, lens deep visits BAIC Zhuzhou Super Factory, witness how Chinese smart manufacturing guards the excellent quality control of every car from the source.

150,000 kilometers equivalent to ordinary family nearly 10 years use mileage, after BJ30 Traveler disassembly: Engine turbo clean carbon deposit is very little, power output still abundant, gearbox shell intact no oil leak, internal gears also no wear pits, power system status excellent; Battery pack no bulging, liquid leak, internal deterioration attenuation situation, long-term use no worry battery aging failure.

Sub-frame, suspension arms no rust, oil seepage leak oil problem, whole chassis flatness, neatness and new car difference is very small, passive safety protection always online. This live stream proves with lens, BJ30 Traveler material solid, craft reliable, durability outstanding, can bring users lower maintenance cost, longer car replacement cycle, and every trip's peace of mind.

Beijing Off-road also joins hands with CCTV Finance deep into BAIC Zhuzhou Super Factory, reveal the logic behind BJ30 Traveler exquisite quality from manufacturing source. In welding workshop, hundreds of robots coordinate operation, 100% automation, glue application error not exceeding a hair, guarantee car body skeleton more sturdy, impact resistance, deformation resistance ability stronger, on bad roads no noise, during collision safer.

In stamping workshop, 5,000+ ton giant stamping equipment one-time press forming car body panels, guarantee car body uniform neat, lines smooth, good looking high appearance appearance comes from high precision stamping base; In painting workshop, dozens of robots automatic full paint spraying, paired with eco-friendly water-based paint, harmful pungent volatile substances reduced by over 60%, new car no odor, elderly children riding car more assured, paint surface more sun-resistant, more corrosion-resistant. At the same time, every process has quality control inspection gate, guarantee every unit roll-off BJ30 Traveler all quality standards met, let users buy with peace of mind, drive with ease.

150,000 Loves, Here Comes the Highlight. As off-road family, Beijing Off-road with diverse product matrix precise layout, committed to letting users with different needs find most fitting travel partner. BJ30 Traveler Highlight Edition with extreme product power and sincerity price, let every love not be betrayed, let every departure shine.

BJ40 Extended Range Long Endurance Edition then takes "City and Off-road Extremely Safe" hardcore strength, accompany users to go to broader world. In future, Beijing Off-road will continue with owners side by side, rush to next journey mountains rivers lakes seas, jointly go to every highlight moment.

BJ30 Traveler Highlight Edition launch, not only enriches and perfects Beijing Off-road product matrix, also brings more car buying choices for users with a budget of under 100,000 yuan planning to buy a boxy SUV. BJ30 Traveler Highlight Edition relying on its "City and Off-road Extremely Safe" hardcore product strength, hopes boxy market welcomes new round reshuffle, and also hopes further boost Beijing Off-road sales.

Light off-road SUVs are all the same, but the BJ30 Traveler stands out in a million...

On June 12, the "150,000 Loves, Highlights Arrive" BJ30 Traveler 150,000-unit Production Milestone and Highlights Edition Launch Conference was held at BAIC Zhuzhou Super Factory. To further advance off-road equality and let more families enjoy light off-road life, the BJ30 Traveler launched a 30,000 Yuan trade-in policy for all models, with a super trade-in price starting from 69,900 Yuan.

In addition, the brand new BJ30 Traveler Highlights Edition launched, positioned as a light off-road SUV, with appearance, performance, and experience comprehensively upgraded, with a super trade-in price starting from 82,900 Yuan. Under CCTV cameras, Beijing Off-road also live-streamed the teardown of a BJ30 Traveler driven for 150,000 km, letting the whole internet witness the vehicle's reliable quality.

Mr. Zhang Guofu, Vice President of BAIC Group and Chairman of Beijing Off-road, stated: "The BJ30 Traveler has become the model to reach 150,000 units fastest in the Chinese light off-road SUV market. 150,000 BJ30 Travelers carry the trust of the market, the industry, and global users. This is not only a breakthrough in speed, but also 150,000 firm choices and a quality monument built by 150,000 users. It is an answer sheet of Chinese HEV technology given to the world, and a resounding declaration of Chinese Smart Manufacturing!"

As the model to reach 150,000 units fastest in the Chinese light off-road SUV market, the BJ30 Traveler relies on Beijing Off-road's over 60 years of professional accumulation. With hardcore strength of "Super Off-road, Super Spacious, Super Efficient", it lets the world see China.

Beijing Off-road created the industry-leading "Three-Engine, Four-Wheel Drive, Six-Mode HEV Hybrid Architecture" and was the first to apply it to the BJ30 Traveler, becoming the first HEV hybrid vehicle in the Box-Style SUV category. The three-engine power consists of a hybrid engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, excelling in long-distance energy saving, real-time energy refueling, and instantaneous power burst respectively. The smart four-wheel drive response speed reaches 30 milliseconds, capable of bursting peak torque within 0.5 seconds. The six modes can automatically select the optimal working mode, keeping power in the best state. Combined with the Electronic Center Lock, four-wheel electronic limited slip, and Smart Electric ATS all-terrain control system, it easily handles scenarios like muddy and sandy ground.

"Super Spacious" is the leisure of travel.

The BJ30 Traveler features a three-row seven-seat layout, with a 2,820-millimeter super long wheelbase, 66% super high usable space ratio, and a 1,496-liter super large trunk. The rear seats can be folded flat to instantly become a 1.92-meter bed. The B-Class Box-Style super wide third-row space allows 1.8-meter adults to sit comfortably. With 38 storage spaces in the whole vehicle, every item has its own place. Family travel freedom, no one needs to compromise.

In terms of energy consumption, the BJ30 Traveler achieves saving money, saving time, and saving worry. It is reported that recently automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico tested the fuel consumption of domestic SUVs. The BJ30 Traveler achieved results not exceeding 5 liters per 100 km in every country, with a range over 1,000 kilometers on one tank. No need to find charging piles, refuel and go, saving tens of hours of charging time annually. At the same time, the first owner enjoys a lifetime vehicle warranty, no high-voltage battery pack safety hazards, simple maintenance, and ample spare parts, making every departure worry-free.

On the occasion of the 150,000-unit production milestone, Beijing Off-road launched the brand new BJ30 Traveler Highlights Edition. On the basis of "Super Off-road, Super Spacious, Super Efficient", it achieved a comprehensive upgrade in appearance, performance, and experience. The new car uses a classic box-style design, with rugged aura and exquisite lines perfectly fused. The unique Five-Opening Star Ring Through-Light Group is eye-catching and handsome. The full set of Electric Style Trend Modification Kits, Exclusive Star Ring Wheels, and Front and Rear Same-Color Sport Bumpers fully display passion and freedom. The brand new orange interior and Metal Texture Trim Plates outline levels and quality, highlighting warm heritage. Users of different ages can find passion and meet highlights on this car.

In terms of performance, the BJ30 Traveler Highlights Edition replaced with high-performance, long-life specialized AGM batteries, with cycle life reaching 3 times that of ordinary batteries. It is equipped with the same Turbocharging technology as Porsche, with whole vehicle charging efficiency reaching 99%. The rear motor power increased from 55 kW to 70 kW. Ramp merging, intersection start, and emergency evasion can all get timely response, giving you the confidence to hold right of way.

Compared to ordinary SUVs, the BJ30 Traveler has a higher body, wider field of view, and features like seat heating, ventilation, and steering wheel heating, considerate and comfortable. The system can sense raindrops and auto close windows. The 64-color ambient light rhythmically dances with music, giving you an exclusive space to soothe emotions.

The BJ30 Traveler Highlights Edition lets you enjoy off-road life and city commuting, using one car's ease to hold two sides of life, turning every ordinary day into a highlight moment.

Finally, it needs to be emphasized that to reward the 150,000 owners' companionship and passion, Beijing Off-road launched a "30,000 Yuan Super Trade-in Policy", which trade-in users and new purchase users can enjoy. Beyond the 30,000 Yuan Super Trade-in Policy, Beijing Off-road also brought Five Exclusive Gifts, enjoy these when ordering within the limited time:

First, Warranty Gift: Gift a value 6,000 Yuan whole vehicle lifetime warranty (limited to first owner non-commercial);

Second, Financial Gift: 0 Down Payment and other financial products available;

Third, Referral Gift: Old customer referral transaction rewarded with up to 800 Yuan JD Card;

Fourth, Upgrade Gift: All series lifetime free OTA upgrade;

Fifth, Data Gift: Base data lifetime free, entertainment data 2 years free and unlimited.

In addition, on the occasion of the 2026 World Cup opening, the BJ30 Traveler Highlights Edition also launched a limited-time "Passionate World Cup, Highlights Win Big" event: Purchase a car at any authorized store nationwide, obtain prediction eligibility, accurately predict the World Cup Champion and final score, and enjoy a 50,000 Yuan purchase subsidy.

150,000 Loves, Highlights Arrive. As the latest work from the Off-road Family, the BJ30 Traveler Highlights Edition, with ultimate product power and sincere price, ensures every passion is not let down and every departure shines; the BJ40 Extended-Range Long-Range Version accompanies users to pursue broader horizons with "City and Off-road Extremely Safe" hardcore strength.

Undoubtedly, in the future, Beijing Off-road will continue to walk side by side with owners, pursuing the next journey of mountains and seas, sharing every highlight moment.

On June 14, the "Courtesy 618 Honor · Start New Journey" Beijing Off-road Honored Owners Group Delivery and 618 Group Buy Event was held at the Shenyang Hongshengxiang Store. The event site completed centralized delivery for BJ30 Traveler owners, jointly starting the Honor Off-road journey. BJ30 Traveler Highlight Edition officially launched on June 12. BJ30 Traveler 24-hour order volume reached 7,953 units, hotly on sale.

The event site atmosphere was lively, new BJ30 Traveler owners gathered together, completing new car delivery amidst applause and cheers. Shenyang Ruishengxiang has always adhered to the service concept of "Customer First", providing professional and thoughtful car buying experience for every user. At the event site, the professional sales team explained the car model highlights to customers in detail. Thoughtful service made every guest feel the brand warmth of Beijing Off-road.

As the fastest light off-road SUV in China to reach 150,000 units, the BJ30 Traveler relies on Beijing Off-road's more than 60 years of professional accumulation, with hardcore strength of super off-road, super large, and super economical, to let the world see China. To further promote off-road equality and let more families enjoy light off-road life, the BJ30 Traveler series launched a 30,000 yuan replacement policy, with a super replacement price starting from 69,900 yuan.

"Super Off-road" is the confidence to set off. Beijing Off-road created the industry-leading "Triple Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture", and applied it to BJ30 Traveler first, becoming the first HEV hybrid model in the Chinese box SUV category. Triple Engine Power is a hybrid dedicated engine with 41% thermal efficiency, front drive motor and rear drive motor, which are good at long-distance energy saving, real-time replenishment and instantaneous explosion respectively; Intelligent Four-Wheel Drive response speed reaches 30 milliseconds, 0.5 seconds to explode peak torque. Six Major Modes can automatically select the optimal working mode, power is always in the best state. With energy central lock, four-wheel electronic limited slip and smart electric ATS all-terrain control system, easily cope with mud, sand and other scenes.

"Super Large" is the calmness of travel. BJ30 Traveler Three-row Seven-seater Layout, has 2820 mm super long wheelbase, 66% super high space utilization rate, and 1496 liter super large trunk, rear row pure flat fold down instantly become 1.92 meter large bed. B-class box super wide third row space, let 1.8 meter adults sit still spacious. The whole car 38 storage spots, personal items have exclusive positions. Whole family travel freedom, everyone does not settle.

"Super Economical" is long-term companionship. BJ30 Traveler achieved Save Money, Save Time, Save Worry. Recently, car bloggers from five countries including South Africa, Indonesia, UAE, Poland, and Mexico, tested domestic SUV fuel consumption, BJ30 Traveler ran results of not exceeding 5 liters per 100 km in every country, one tank of fuel range over 1,000 kilometers. No need to find charging pile, refuel and go, save dozens of hours of energy replenishment time every year. At the same time, first owner enjoys whole vehicle lifetime warranty, no high-voltage battery pack safety hazards, maintenance simple and parts sufficient, let every departure have no worries.

BJ30 Traveler is both a box that can take you to mountains and fields, and a city commuter SUV that allows you to comfortably enjoy life. Light off-road SUVs are all the same, BJ30 Traveler is one in ten thousand!

Recently, at the BAIC Zhuzhou Super Factory, the BJ30 Traveler reached its 150,000th unit off the line. Behind this number is an industry benchmark worth noting—it is the fastest model in the Chinese light off-road SUV category to reach 150,000 sales.

From a market logic perspective, 150,000 units mean the product has undergone large-scale user testing. It is not a promise for a car delivered later, but substantial reputation accumulation. Beijing Off-road chose this moment to launch the Highlight Edition and pulled the full series price to start from 69,900 yuan through a 30,000 yuan super trade-in policy. The intention is obvious: riding the market heat, lower the threshold of light off-road by one gear, so that more people do not have to give up off-road performance due to budget when switching from sedans to SUVs.

Price is always the most sensitive nerve for individual consumers. What concept does a starting price of 69,900 yuan represent? In the current market, this is basically the entry price for a small joint-venture sedan, while the BJ30 Traveler offers a boxy SUV with a 2,820 mm wheelbase and a three-row seven-seat layout. Even for the Highlight Edition, the super trade-in price starts at only 82,900 yuan.

More importantly, this trade-in policy is not limited to the traditional logic of exchanging an old car for a new car; both trade-in users and new buyers can enjoy it, effectively expanding the subsidy coverage.

On this basis, the value of the five layers of benefits is not low: lifetime warranty for the first owner on the entire vehicle, 0 down payment financial plans, lifetime free OTA upgrades, lifetime free basic data, and two years of unlimited entertainment data—these policies directly address the pain points of family users who fear breakdowns, high costs, and obsolescence. Especially the lifetime warranty for the entire vehicle, for an SUV with a hybrid system, largely resolves user concerns about after-sales maintenance costs.

Of course, price is just an entry point; whether the product is good enough is the key to retaining customers. The BJ30 Traveler was able to sell in volume in the market before, relying on three tags: Super Off-Road, Super Spacious, and Super Efficient. These three tags are not marketing jargon, but are supported by specific technical parameters.

The core of Super Off-Road is that three-engine four-drive six-mode HEV hybrid architecture. The hybrid-specific engine with 41% thermal efficiency is paired with front and rear dual motors, with an intelligent four-wheel drive response speed of 30 milliseconds, capable of delivering peak torque in 0.5 seconds.

For average users, this translates to: when encountering slippery roads on rainy or snowy days, or mud and sand encountered on weekend trips to the suburbs, this system can automatically switch to the optimal mode, without requiring you to manually lock the differential like driving a hard-core off-roader. The essence of light off-road lies here—not making you climb rocky slopes, but giving you confidence when facing bad roads, while not sacrificing road comfort in daily use.

Super Spacious is the point family users care about more. A 2,820 mm wheelbase, 66% space utilization rate, and 1,496 liters of super large trunk can form a 1.92-meter large bed after the rear row is folded flat completely. The three-row seven-seat layout is not common in SUVs at the same price level; the B-class boxy wide-body design allows adults up to 1.8 meters tall to sit in the third row, with 38 storage spaces throughout the car.

Behind these numbers is a practical scenario: a family of five camping on the weekend, tents, folding chairs, and children's bicycles can all be packed in; at night, folding down the rear row allows them to rest directly in the car. For families with a budget under 100,000 yuan who need large space, this size utilization is indeed very competitive.

Super Efficient is the guarantee for long-term usage costs. In actual tests by automotive bloggers from five countries in South Africa, Indonesia, the UAE, Poland, and Mexico, the BJ30 Traveler all achieved fuel consumption not exceeding 5 liters per 100 km, with a range per tank exceeding 1,000 km. As an HEV model, it does not require charging piles; you just refuel and go. For users without fixed parking spots or unable to install home charging piles, this seamless energy saving is more practical than plug-in hybrids. The policy of lifetime warranty for the entire vehicle for the first owner also further reduces holding costs.

The Highlight Edition launched this time made targeted upgrades based on the above. In terms of appearance, it added electrified trendy modification kits, exclusive star ring rims, and front and rear matching color sports bumpers; the interior changed to an orange color scheme and metal texture panels.

In terms of performance, it was upgraded with high-performance AGM batteries, with a cycle life 3 times that of ordinary batteries; the rear motor power increased from 55 kW to 70 kW, with faster response when merging onto ramps and starting at intersections.

In terms of experience, rain-sensing wipers, auto window closing, 64-color ambient light pulsing with music, seat heating and ventilation, and steering wheel heating—these configurations pulled light off-road towards the direction of refined commuting. Simply put, the Highlight Edition is not about taking you to wilder places, but making the car you drive in the city look like a quality SUV.

The most convincing part was the 150,000 km teardown live stream at the press conference. Under the lens of CCTV Finance, a BJ30 Traveler that had driven 150,000 km was disassembled; the engine turbocharger had little carbon buildup, and power output remained ample; the transmission casing was intact with no oil leaks, and internal gears showed no significant wear; the battery pack had no bulging, leakage, or degradation; the chassis subframe and suspension control arms had no rust or oil seepage, with flatness close to new cars.

150,000 km is equivalent to nearly 10 years of usage intensity for an average family; this teardown result is more direct than any advertising slogan: solid materials and reliable craftsmanship mean lower maintenance frequency and longer vehicle replacement cycles.

The confidence for the teardown comes from the manufacturing side. The welding workshop of the BAIC Zhuzhou Super Factory achieved 100% automation, with glue application errors not exceeding a hair's breadth; the stamping workshop used more than 5,000 tons of giant equipment to press body panels in one go; the spray painting workshop adopted environmentally friendly water-based paint, reducing harmful volatile substances by more than 60%, resulting in less new car smell and stronger paint corrosion resistance. Each process is set with a quality control checkpoint; this manufacturing standard placed at the price level of 69,900 yuan starting makes the cost-performance logic hold true.

Back to the consumer perspective, who is the BJ30 Traveler Highlight Edition suitable for? If your budget is around 100,000 yuan, you need an SUV with large space, low fuel consumption, and occasional ability to drive on bad roads, while having concerns about new energy charging conditions, then this HEV light off-road is a pragmatic choice. The entry price starting from 69,900 yuan reduces trial-and-error costs, while the Highlight Edition starting from 82,900 yuan adds value in terms of looks and experience. During the World Cup, there was also an activity to guess the champion and score to win 50,000 yuan in car purchase subsidies; although the hit rate is not high, it counts as an extra marketing gimmick.

150,000 units are a milestone, but more importantly, they prove a market logic: Chinese families do not need to pay an excessive premium for off-road capabilities; a price-wise reasonable, quality-reliable, and low usage cost light off-road SUV can completely become a mainstream choice. The launch of the BJ30 Traveler Highlight Edition pushed this logic one step further.

Recently, the Beijing Off-road Chengdu Shenguo store welcomed the delivery of its 31,800th complete vehicle. This warm vehicle delivery ceremony is both a microcosm of the store's 15-year deep dive into the southwestern market and reflects the rising market heat of Beijing Off-road's mainstay models. Looking at the national market, the BJ30 Traveler has already submitted an even more impressive report card – as the fastest model among China's light off-road SUVs to reach 150,000 units in sales, it has demonstrated the major trend of current automotive consumption shifting from "single transportation" to "all-scenario travel" through its steadily growing market volume and comprehensive product power that balances home use and off-roading.

The current domestic SUV market has long bid farewell to homogenized competition. Box-shaped light off-road vehicles, once exclusive to niche off-road enthusiasts, have gradually entered thousands of ordinary families, becoming one of the fastest-growing sub-segments of the automotive market. Data shows that the sales of domestic box-shaped SUVs have risen year after year, and user demand has undergone fundamental changes: most consumers no longer pursue extreme off-road capabilities but desire an all-around vehicle that is "worry-free for city commuting, relaxed for family trips, and sufficient for weekend short off-roading". Against this market backdrop, vehicles relying solely on eye-catching appearance and stacked hardcore configurations are gradually losing strength. Those that can truly take root must be products that precisely meet the core demands of family users. The popularity of the BJ30 Traveler hits this market trend exactly.

The store has cumulatively delivered 31,800 units, and the complete vehicle sales quickly surpassed 150,000 units. Behind these two figures lies the vote of trust cast by users through actual choices. Chengdu Shenguo Auto, as an established store for Beijing Off-road's layout of the southwestern market, has persisted in taking service as the core for 15 years, abandoned the traditional transaction-based car buying mode, and accumulated a large number of loyal users through refined services. This milestone car owner is a repeat purchase customer. In the current era of increasingly rational car consumption, repeat purchase rates and cumulative store sales are important yardsticks for measuring model reputation. The scene of new and old owners gathering at the delivery site shows that this model has not only gained sales but also built a cohesive user circle. The continued fermentation of reputation, in turn, drives steady growth in sales, forming a virtuous cycle.

If sales volume is a direct manifestation of market recognition, then solid product power is the core foundation that supports long-term sales. Addressing the three core pain points of family users – "fuel efficiency, large space, and sufficient passability" – the BJ30 Traveler has created three core advantages of "Super Off-road, Super Large, Super Fuel-efficient", breaking the inherent shortcomings of traditional box-shaped SUVs: "high looks, high fuel consumption, and cramped space".

In terms of power and passability, as the first domestic box-shaped SUV equipped with a HEV hybrid architecture, it features an industry-leading three-motor four-wheel drive six-mode hybrid system, composed of a hybrid dedicated engine and front/rear dual motors. It balances long-distance energy saving, instantaneous power bursts, and real-time recharging needs. The intelligent four-wheel drive with 30ms response, combined with four-wheel electronic limited slip and intelligent electric ATS all-terrain control system, is enough to easily handle unpaved roads such as mud and sand, meeting users' light off-road needs for weekend camping and suburban trips, allowing outdoor travel that is "ready to go" without being restricted by road conditions. This hybrid architecture differs from plug-in hybrid models, does not rely on charging piles, completely dispels concerns about inconvenient recharging for urban users, avoids performance degradation after battery depletion, and achieves a balance between off-road performance and daily practicality.

In terms of space performance, the BJ30 Traveler precisely fits the travel needs of multi-person families. The 2820mm extra-long wheelbase combined with a three-row seven-seat layout achieves a 66% high space utilization rate. Even adults 1.8 meters tall won't feel cramped in the third row. With the rear seats folded flat, it forms a 1.92-meter flat space. The 1496-liter large-capacity trunk combined with 38 storage spaces in the whole vehicle can properly accommodate strollers, camping gear, and personal sundries. For family users, spacious and flexible space means the vehicle can calmly handle multiple passengers and large cargo loading, adapting to diverse scenarios such as daily commuting, family travel, and short-term travel, breaking out of the limitation of traditional SUV space singularity.

Vehicle ownership cost and reliability are the top priorities for ordinary families choosing a car, which is also a major highlight of the BJ30 Traveler. Previously, automotive bloggers from five countries – South Africa, Indonesia, UAE, Poland, and Mexico – conducted cross-regional actual tests. The vehicle's fuel consumption per 100 kilometers was controlled within 5 liters, and the range per tank can exceed 1000 kilometers, completely reversing the public stereotype that "box-shaped models must have high fuel consumption". Low fuel consumption greatly reduces daily commuting costs. The first owner's lifetime warranty for the whole vehicle, sufficient parts supply, and simple maintenance process further reduce concerns about later use. Additionally, the official department once disassembled and tested a vehicle that had driven 150,000 kilometers. Core components such as the engine, transmission, chassis, and battery pack were still in good condition. True data proved the vehicle's durability quality and responded to consumers' concerns about the long-term reliability of domestic cars.

In terms of pricing strategy, the BJ30 Traveler also fits the spending power of mainstream families. The entire series launched a 30,000 yuan trade-in policy, with a super trade-in price starting from 69,900 yuan, promoting "off-road equality" with an approachable threshold, allowing more ordinary families to access and own light off-road models. Looking at the current light off-road market, the audience for hardcore box-shaped models above 200,000 yuan is relatively narrow, while the 70,000-100,000 yuan range is the main battlefield for family car buying. The BJ30 Traveler is rooted in this price band, creating differentiated competitive advantages with superior configurations and comprehensive performance. This is also an important reason for its sales quickly breaking through 150,000 units.

The growth trajectory of the BJ30 Traveler is also a microcosm of the development of domestic light off-road SUVs. Nowadays, domestic box-shaped models have completely dominated the sub-segment, and joint venture brand advantages are no longer existing. Market competition has shifted from early "looks competitions" to "comprehensive strength contests" – fuel consumption, space, reliability, cost-performance ratio, and after-sales service. Each has become an important standard for user car selection. Relying on more than 60 years of off-road technology accumulation, Beijing Off-road has not blindly stacked hardcore configurations but returned to the users themselves, bringing professional off-road technology down to home models to create "urban and off-road capable, economical and practical" products. This idea of "technical inclusiveness" perfectly aligns with the current consumption trend of the public aspiring to outdoor life and pursuing diverse travel.

The 31,800-unit delivery milestone of the Chengdu store is the result of deep cultivation in the regional market; 150,000 complete vehicles off the line are the witness of the national market blooming across the board. For the BJ30 Traveler, sales figures are not the end point but the market's recognition of product power and brand philosophy. In the current situation where the light off-road track is becoming increasingly crowded, only by adhering to user needs, continuously refining products, and optimizing services can one take root firmly in the market. With the continuous improvement of the public's outdoor travel needs, light off-road SUVs that balance practicality and fun will inevitably welcome a broader development space.

June 12, the BAIC Zhuzhou Super Factory welcomed a major moment, and the "BJ30 Voyager 150,000 Units Exit Production and Highlight Edition Launch Event" was successfully held.

This Chinese light off-road SUV set a new industry record, becoming the model to break 150,000 sales volume the fastest in its category.

The event not only launched the all-new BJ30 Voyager Highlight Edition but also released major purchasing policies: the entire series enjoys a 30,000 yuan super trade-in subsidy, with a super trade-in price starting from 69,900 yuan. At the same time, CCTV Finance live-streamed the disassembly of a vehicle driven 150,000 kilometers, using hard-core testing to verify the true quality of domestic light off-road SUVs.

Relying on Beijing Off-Road's over 60 years of off-road technology accumulation, the BJ30 Voyager gained recognition from 150,000 global users with its three core advantages: "Ultra Off-Road, Ultra Spacious, Ultra Efficient".

As China's first box-shaped SUV equipped with HEV hybrid architecture, the vehicle features an industry-leading three-motor, four-wheel drive, six-mode hybrid system. Composed of a high thermal efficiency hybrid engine and front-rear dual motors, it delivers three-motor power. Paired with a smart four-wheel drive system with 30-millisecond response and six driving modes, plus an electronic center lock, four-wheel electronic limited slip, and Smart Electric ATS All-Terrain Control System, it can easily handle complex road conditions such as mud and sand, truly achieving both urban commuting and outdoor off-roading.

Space performance is a core demand for family users, and the BJ30 Voyager has delivered an impressive performance.

With a 2820mm ultra-long wheelbase and a three-row seven-seat layout, it offers an ultra-high space efficiency for a spacious riding experience. Passengers 1.8 meters tall can sit in the third row without feeling oppressed. The 1,496-liter large-capacity trunk supports rear seats folding flat, transforming into a 1.92-meter "moving bed". With 38 storage spaces throughout the vehicle, it detailsly meets the family travel storage needs, balancing multi-passenger seating and large item loading, maximizing practicality.

Regarding fuel consumption and usage costs, this car further breaks public stereotypes about off-road SUVs. Previously, five overseas bloggers from South Africa, Indonesia, UAE, and other countries jointly tested, and the BJ30 Voyager kept fuel consumption per 100km within 5 liters, with the range per tank easily exceeding 1,000 kilometers.

As an HEV hybrid model, it does not rely on charging piles; simply refuel to drive out, significantly saving charging time. Combined with the lifetime warranty policy for the first owner and the whole vehicle, sufficient parts, and convenient maintenance, it saves money, time, and worry from the source.

Seizing the opportunity of the 150,000 units exit production, the annual new model **BJ30 Voyager Highlight Edition** officially appeared, with a super trade-in price starting from 82,900 yuan. On the basis of the original product power, the new car achieved comprehensive upgrades in three dimensions: appearance, performance, and experience, creating a high-quality travel experience in all scenarios.

In terms of appearance, the classic box shape combined with the Five-Arc Star Ring light bar offers high recognizability; the Exclusive Electric Style Kit, Star Ring wheels, and sport bumper maximize the sporty atmosphere; the new orange interior combined with metal texture trim balances a rugged style and refined texture, covering the aesthetics of different age groups.

Performance upgrades directly hit user pain points. The Highlight Edition is equipped with a long-life AGM dedicated battery with cycle life reaching 3 times that of ordinary batteries; it adopts the same mainstream turbocharging technology, achieving a whole-vehicle charging efficiency of up to 99%; the rear motor power increased from 55kW to 70kW, providing faster power response during starting, lane changing, and emergency evasion, improving driving safety and driving fun simultaneously.

In terms of driving and riding experience, the Highlight Edition continues the open view brought by the high seating position, equipped with practical functions such as seat heating, ventilation, and steering wheel heating. Rain sensor wipers can automatically close windows. The 64-color rhythmic ambient light creates a comfortable cabin atmosphere, turning the vehicle into a moving comfortable living room. Whether for daily commuting or long-distance travel, one can enjoy a pleasant driving experience. To reward consumers, Beijing Off-Road has launched generous purchasing benefits this time.

For the entire series, all vehicles regardless of brand and age can enjoy a 30,000 yuan super trade-in subsidy, and both new and trade-in users can enjoy benefits. On this basis, **Five Levels of Exclusive Privileges** are added: First non-commercial vehicle owners receive a 6,000 yuan whole vehicle lifetime warranty; diverse financial plans such as 0 down payment are provided; old customer referrals can get up to 800 yuan JD card; entire series offers lifetime free OTA upgrades; basic data is free for life, entertainment data is unlimited for 2 years. Multiple benefits further lower the purchase and usage threshold.

Coinciding with the World Cup, the brand also launched the "Passionate World Cup, Win Big with Highlight" event. Customers who purchase at the store can participate in event predictions. Accurately hitting the World Cup champion and final score also gets an extra 50,000 yuan purchase subsidy, with full benefit strength.

The biggest highlight of this event is the CCTV Finance live streaming disassembly of **BJ30 Voyager driven 150,000 kilometers**. 150,000 kilometers is basically equivalent to a normal family's usage mileage for nearly 10 years. The disassembly results intuitively showed the vehicle's superb quality: engine carbon buildup is minimal, power state is still ample; gearbox has no oil leaks, gears have no obvious wear; battery pack has no swelling, leakage, degradation issues; chassis subframe and suspension parts have no rust or oil seepage. The overall vehicle condition is no different from a new car.

The camera also went into the BAIC Zhuzhou Super Factory to reveal the manufacturing strength behind high quality.

Fully automated robot welding, glue precision controlled at hairline level; 5,000-ton class stamping equipment integral formed body ensures body structure strength and appearance flatness; fully automated eco-friendly painting process significantly reduces harmful substances in the cabin, with stronger paint surface corrosion resistance and sun resistance ability.

Full process rigorous quality control protects vehicle quality from the production source. From the first box-shaped HEV hybrid SUV, to securing 150,000 unit market sales, to the all-new Highlight Edition launch, the BJ30 Voyager has steadily solidified its benchmark status in the domestic light off-road SUV market.

It jumped out of the homogenization dilemma of traditional SUVs, practicing the "Off-Road Equality" concept with all-around performance capable for city and wild, affordable price, and generous benefits, allowing normal families to easily own a light off-road lifestyle.

Comment:

Today, 150,000 units is both a summary of past achievements and a new starting point. Relying on a perfect product matrix, Beijing Off-Road continues to deepen the off-road niche market. The arrival of the BJ30 Voyager Highlight Edition, with comprehensively upgraded product power and ultra-high cost-performance, is destined to stir up the home-use light off-road SUV market again, bringing more quality choices for consumers.

On June 12, under the spotlight of the BAIC Zhuzhou Super Factory, the 150,000th BJ30 Traveler vehicle officially rolled off the line. This car enterprise with over 60 years of off-road accumulation gave the answer with a set of data: orders exceeded 16,859 vehicles within 24 hours of launch, making it the model that fastest achieved 150,000 sales in the light off-road SUV category in China. At the same time, the brand new model BJ30 Traveler High-Gloss Edition officially launched. The entire series offers a 30,000 yuan super trade-in policy, with super trade-in prices starting from as low as 69,900 yuan. The High-Gloss Edition super trade-in price starts from 82,900 yuan.

Behind this speed is the precise positioning of Beijing Off-Road in the "box-style" light off-road market. According to China Automotive Technology and Research Center statistics, the Chinese off-road vehicle market sales exceeded 1.3 million units in 2025, with a year-on-year growth of over 25%. Among them, light off-road models, relying on people-friendly pricing and personalized design, have already occupied nearly 70% of the market share. Among "box-style" models in the 100,000-200,000 yuan price range, BJ30 Traveler found a differentiated growth curve with three tags: "super off-road, super large, super fuel-efficient".

Three-Powertrain Four-Wheel Drive Six-Mode, HEV Hybrid Lands First

The BJ30 Traveler is equipped with the industry-leading "Three-Powertrain Four-Wheel Drive Six-Mode HEV Hybrid Architecture", becoming the first HEV hybrid model in the Chinese box-style SUV category. This architecture includes a hybrid dedicated engine with a thermal efficiency of 41%, as well as front and rear drive motors, respectively responsible for long-distance energy saving, real-time power replenishment, and instantaneous burst. The intelligent four-wheel drive response speed reaches 30 milliseconds, combined with electronic locking center and four-wheel electronic limited slip systems, the maximum wheel end torque can reach 5928 N·m, covering mild off-road scenarios such as mud and sand.

Fuel consumption is the most direct perception dimension for users. Actual measurement data from five car bloggers from South Africa, Indonesia, UAE, Poland, and Mexico shows that the BJ30 Traveler's fuel consumption per 100 kilometers did not exceed 5 liters under road conditions in various countries, with a single tank range exceeding 1,000 kilometers. It needs to be viewed rationally that there is a certain gap between the limit data under professional driving conditions and the actual comprehensive fuel consumption of ordinary users—the latter is likely to fluctuate in the 5L-6.5L range, still belonging to a relatively superior level in the same class.

Three Rows, Seven Seats, 1496-Liter Trunk

For family users, space is the core variable in car purchasing decisions. The BJ30 Traveler's body dimensions are 4730mm x 1910mm x 1790mm, wheelbase 2820mm, adopting a three-row seven-seat layout (2+3+2), a 66% occupancy rate allows adults 1.8 meters tall to sit in the third row without feeling cramped. The trunk conventional volume is 420 liters, which can be expanded to 1496 liters after the rear seats are folded flat, forming a pure flat space 1.92 meters long. Combined with a 215mm ground clearance, it can serve both commuting and camping scenarios. The entire car has 38 storage spaces, providing enough storage elasticity for multi-member family travel.

Precise Reinforcement in Three Dimensions

The newly added High-Gloss Edition model is not a simple stacking of configurations, but precise optimization based on feedback from 150,000 users. Its core upgrades include:

Performance Level: Replaced with high-performance AGM batteries, cycle life is 3 times that of ordinary batteries; equipped with Porsche same-brand turbocharging technology, vehicle charging efficiency reaches 99%; rear motor power increased from 55kW to 70kW, power response in scenarios such as ramp merging and emergency avoidance is more timely.

Experience Level: Equipped with seat heating, ventilation, steering wheel heating, the system can automatically close windows upon sensing raindrops; 64-color ambient lighting supports rhythm movement with music, car system OTA lifetime free upgrade, basic traffic lifetime free.

Appearance Level: Adopted the unique five-arch star ring through light group in the same class, paired with exclusive star ring wheels and front and rear same-color sport bumpers, providing personalized color schemes such as Lava Orange.

Quality Verification: CCTV Car Disassembly Confirms Durability

At the press conference, Beijing Off-Road and CCTV Finance live broadcast disassembled a BJ30 Traveler with 150,000 kilometers of driving. The results showed: extremely low engine turbo carbon accumulation, transmission housing had no oil leakage and internal gears had no wear pits; battery pack had no bulging, liquid leakage and obvious attenuation; subframe and suspension swing arm had no rust and oil seepage problems, chassis flatness was slightly different from new cars. The core value of this live broadcast was to respond to the consumer's inherent cognition of domestic cars "falling apart after driving for a long time" with the real state of parts.

Price and Policy: 30,000 Yuan Subsidy Lowers Entry Threshold

The BJ30 Traveler series offers a 30,000 yuan super trade-in policy, with an entire series official guide price of 99,900-136,900 yuan, super trade-in price dropped to 69,900-106,900 yuan. On this basis, five layers of favors are also stacked: the first non-operating owner enjoys a 6,000 yuan vehicle lifetime warranty, 0 down payment financial plan, old user referral reward 800 yuan JD.com Gift Card, whole series lifetime OTA free upgrade, basic traffic lifetime free and 2 years unlimited entertainment traffic.

Final Thoughts

In the transition period of the off-road SUV market from "niche hardcore" to "mass light off-road", the BJ30 Traveler proved with 150,000 units of sales answer sheet: what truly touches family users is not stacked parameters, but perceivable practical value—the low fuel consumption brought by HEV hybrid, the travel freedom brought by seven-seat layout, and the price sincerity brought by 30,000 yuan trade-in policy. For families with a budget in the 70,000-110,000 yuan range hoping to balance city commuting and outdoor life, BJ30 Traveler provides a realistic option to land "off-road dreams" into daily travel.

June 12, 2026, the "150,000 Loves, Highlights Arrive" BJ30 Traveler 150,000th Unit Off-the-Line Ceremony and Highlight Edition Launch Event was held grandly at the BAIC Zhuzhou Super Factory. The event welcomed a brand sales milestone, with the annual new BJ30 Traveler Highlight Edition launching simultaneously. Beijing Off-road also partnered with CCTV Finance to complete the industry's first 150,000 km real vehicle network-wide disassembly live stream, comprehensively showcasing the hard power of this domestic light off-road SUV through hard-core testing and intelligent manufacturing. Officially launched simultaneously was a 30,000 yuan super trade-in subsidy, with trade-in prices for the full series starting from 69,900 yuan, significantly lowering the entry threshold and letting light off-road life enter thousands of homes.

Relying on over 60 years of off-road technology accumulation from Beijing Off-road, the BJ30 Traveler accurately fits the diverse needs of family users for commuting, traveling, and light off-roading, leading the market with three core advantages: ultra-off-road, ultra-large, and ultra-efficient. Today, the vehicle has successfully achieved a 150,000-unit sales milestone, becoming the fastest domestic light off-road SUV model to break through 150,000 units. The choice of 150,000 users is the most direct recognition of the product's strength, also allowing it to solidify its position as a benchmark in the sub-segment.

Market performance is enough to verify reputation. The BJ30 Traveler has taken the first place in sales for both HEV Hybrid Boxy Shape and Domestic HEV Hybrid Models for two consecutive years, and has also topped the sales of domestic HEV Hybrid SUVs for 24 consecutive months. In the field of value retention, it won the value retention champion of the domestic compact SUV in the 100,000-150,000 yuan class, with outstanding value performance throughout the cycle. Not only has it deepened its focus on the domestic market, but the car has also been exported overseas, winning international awards such as Best Hybrid SUV in the Arab Region and Argentina's Best Import SUV of the Year, showcasing China's intelligent manufacturing strength to the world.

The BJ30 Traveler Highlight Edition, honed based on real user feedback from 150,000 car owners, officially premiered. Building on original advantages, the new car achieved comprehensive upgrades in three dimensions: Highlight Appearance, Highlight Performance, and Highlight Experience, balancing the personalized aesthetic of younger groups with the practical needs of large families, further advancing the product strength.

In terms of appearance, the Highlight Edition continues the classic boxy shape, cleverly blending a rugged off-road style with exquisite design. The iconic five-star ring through-light group is highly recognizable, and three exclusive paint colors, Lava Orange, Dome Blue, and Cold River Grey, have been added to the body, offering diverse styles. The whole vehicle is equipped with an electric tactile trendy modification kit, exclusive star ring wheels, and a sports bumper, full of dynamic sense; the cockpit is upgraded with orange interior trim paired with metal texture panels, combined with the family mountain-shaped dashboard design, blending off-road heritage with light luxury texture, making the appearance suitable for all-scenario travel.

Performance upgrade is the core highlight of the Highlight Edition. The new car adopts the industry-leading three-engine four-wheel drive six-mode HEV hybrid architecture, and completed multiple optimizations: replaced with long-life AGM batteries, with cycle life reaching 3 times that of ordinary batteries, making electricity usage and starting more stable; equipped with Porsche's same VGT variable geometry turbocharging technology, combined with 41% high thermal efficiency engine, the whole vehicle charging efficiency reaches up to 99%, balancing power and energy consumption; rear axle motor power increased from 55 kW to 70 kW, with more rapid power response during acceleration, lane changing, and overtaking.

This hybrid system is also the foundation of the whole vehicle's off-road capability. Three-engine power combined with intelligent electric four-wheel drive with 30 ms ultra-fast response has six operating modes that can automatically switch according to road conditions. Assisted by electronic controlled energy central locking, four-wheel electronic limited slip, and smart electric ATS all-terrain control system, combined with 5,928 N·m maximum wheel end torque, muddy ground, sandy ground, cross-axle and other light off-road conditions can be easily handled. The whole vehicle has undergone 4 million km extreme environment durability testing, with a cage-type body made of 63.4% high-strength steel, with torsional stiffness reaching 24,800 N·m/deg, comprehensively protecting travel safety.

In terms of space performance, the BJ30 Traveler is fully advantageous. A 2,820 mm extra-long wheelbase combined with 66% ultra-high usable rate makes it the only large seven-seat boxy SUV in the 100,000 yuan class. The third row space is spacious, and 1.8-meter adults can sit without any feeling of oppression. A 1,496-liter ultra-large trunk can accommodate camping and skiing complete equipment, jokingly called by users "no need for moving vans when moving house"; the rear row can be folded flat to form a 1.92-meter flat large bed, combined with a panoramic sunroof, unlocking outdoor travel fun anytime and anywhere. 38 storage spaces in the whole vehicle, detail design is thoughtful and comprehensive.

The "Ultra-Efficient" advantage is reflected in three levels: saving money, saving time, and saving worry. Automotive bloggers from five countries, South Africa, Indonesia, UAE, Poland, and Mexico, tested the vehicle under various extreme road conditions, with fuel consumption per 100 km all controlled within 5 liters, the lowest being only 4.4 liters. One tank of fuel has a range exceeding 1,000 km, saving considerable fuel costs in long-term use. The model adopts HEV hybrid technology that does not require external charging, ready to go after refueling, saving the trouble of finding charging piles, charging, and installing piles, saving dozens of hours of time costs annually. Meanwhile, the first owner enjoys a lifetime warranty for the whole vehicle, covering 99% of parts, with parts availability and convenient maintenance, completely eliminating concerns about vehicle use.

In terms of driving experience, the Highlight Edition creates a "Mobile Living Room". The body height is superior to peers, offering an open driving and riding vision, not easy to feel suppressed during long-distance travel. The new car is equipped with seat heating, ventilation, and steering wheel heating, with temperature control that can be preset in advance; on rainy days, the vehicle can automatically sense and close windows, details fully showing humanization. The car interior 64-color dynamic ambient lighting combined with 10-speaker HiFi sound system makes the travel atmosphere full; dual large screens have clear zoning and convenient operation, combining technology sense and practicality.

One of the biggest highlights of this press conference was CCTV Finance live streaming the disassembly of a BJ30 Traveler driven for 150,000 km. 150,000 km is close to a normal family's 10-year vehicle usage mileage, and after disassembly, the vehicle state was still excellent: the engine has no obvious carbon buildup, the transmission has no leakage, the battery pack is intact with no degradation, and chassis parts have no rust or oil leakage, with the overall vehicle condition close to new.

Cameras also visited the BAIC Zhuzhou Super Factory simultaneously, revealing the intelligent manufacturing strength behind high quality. The welding workshop uses fully automated robot operations, with glue application error not exceeding a single hair strand, strengthening body rigidity; 5,000-plus ton stamping equipment forms body plates in one body, ensuring neat appearance lines; the fully automatic painting workshop uses environmental water-based paint, greatly reducing harmful substances, the new car has no odor and the paint surface is more durable. Multi-level quality control throughout the process, guaranteeing the quality of every vehicle from the source.

In terms of purchase policies, Beijing Off-road launched a major benefit, with the full series enjoying a 30,000 yuan super trade-in subsidy. Trade-in vehicles are not limited by brand or years, motorcycles and old cars can participate; new users can enjoy the subsidy by showing their driver's license at the store, the process is simple. Specific trade-in prices: Fuel Standard Edition 69,900 yuan, Fuel Advanced Edition 79,900 yuan, Fuel Seven-Seater Edition 84,900 yuan; Fuel Highlight Edition 82,900 yuan; Hybrid Advanced Edition 106,900 yuan, Hybrid Highlight Edition 109,900 yuan.

On this basis, the official added five layers of exclusive privileges: Gifting first non-operational owners a lifetime warranty worth 6,000 yuan; providing diverse financial plans such as 0 down payment; existing customers referring new ones can receive up to an 800 yuan JD.com Gift Card; lifetime free OTA upgrades for the full series; lifetime free basic data flow, entertainment data flow free without limits for two years. The brand also launched a time-limited event "Passionate World Cup, Highlights Win Prizes", participating in predictions when purchasing at the store, correctly predicting the champion and final match scores can get an additional 50,000 yuan purchase subsidy, the cost-performance ratio is further fully loaded.

From the sales milestone of 150,000 units off-the-line line, to the comprehensive upgrade of the Highlight Edition, and then to CCTV disassembly verifying quality, the BJ30 Traveler has achieved comprehensive breakthroughs in product, market, and quality levels. As an all-around light off-road SUV, it blends professional off-road performance, ultra-large family space, and ultra-low vehicle use costs, breaking the boundary between city SUVs and off-road vehicles. An approachable price starting from 69,900 yuan allows ordinary families to easily own a travel seat that can be city or wild, practical and worry-free.

150,000 shares of love, casting the confidence to move forward; continuous product upgrades, not betraying user trust. Relying on Beijing Off-road's years of off-road accumulation and solid Chinese manufacturing standards, the BJ30 Traveler has become a sub-segment benchmark. The arrival of the all-new Highlight Edition will also continuously activate the vitality of the light off-road SUV market. In the future, the BJ30 Traveler will continue to accompany the vast number of car owners to traverse cities and rush to mountains and wilds, letting every trip have its exclusive highlight.

On June 12, the BJ30 Traveler 150,000 units off the line and High-Light Edition Launch Press Conference, themed "150,000 Loves, High-Light Arriving", was grandly launched at the BAIC Zhuzhou Super Factory. As the model that fastest achieved 150,000 sales in the Chinese light off-road SUV market, the BJ30 Traveler refreshes industry speed again. At the same time, the annual new version -- BJ30 Traveler High-Light Edition officially launched, unlocking new light off-road travel experiences with comprehensively advanced product power. To implement the off-road equality concept, the official released a heavy-weight 30,000 yuan replacement policy for the entire series. The BJ30 Traveler Super Replacement Price starts from 69,900 yuan, the High-Light Edition Super Replacement Price starts from 82,900 yuan, allowing thousands of families to embrace a high-quality travel life that is both city and wild with an affordable threshold.

This press conference was not only a glory ceremony for the BJ30 Traveler 150,000 users' reputation, but also an open witness to the strength of Chinese light off-road SUV manufacturing intelligence. At the event site, Beijing Off-road partnered with CCTV Finance to complete the first online disassembly live stream of the real vehicle with 150,000 km driven. Through transparent, visible solid testing, it fully displayed vehicle durability quality and solid craftsmanship, allowing the market and consumers to intuitively witness the hard strength of Chinese manufacturing intelligence.

150,000 Unit Sales Becomes Legendary, Casting a Benchmark for Chinese Light Off-Road Quality

For 15 years of deep digging in the off-road field, and over 60 years of professional technology accumulation, Beijing Off-road relied on extreme product power and user thinking, allowing the BJ30 Traveler to achieve leapfrog breakthrough, achieving the bright achievement of fastest 150,000 sales in Chinese light off-road SUV. BAIC Group VP and Beijing Off-road Chairman Zhang Guofu stated on site: "The delivery of 150,000 BJ30 Travelers is not only a market speed breakthrough, but also a quality monument built by 150,000 units of user trust. It is both an excellent answer sheet of Chinese HEV technology delivered to the world, and also a firm declaration of Chinese car manufacturing intelligence moving upward."

To quickly gain global 150,000 user recognition, the core stems from the BJ30 Traveler's three hardcore core advantages of "Super Wild, Super Big, Super Saving", redefining the standard for household light off-road SUVs.

At the Super Wild performance level, the BJ30 Traveler is the first HEV hybrid model in China's Box-style SUV category, equipped with the industry-leading Three-Engine Four-Wheel Drive Six-Mode HEV hybrid architecture. The three-engine power system composed of a 41% ultra-high thermal efficiency hybrid dedicated engine and front and rear dual drive motors can precisely adapt to different travel scenarios such as long-distance energy saving, real-time energy replenishment, and instant power burst. With 30-millisecond level intelligent four-wheel drive response and 0.5-second peak torque burst ability, matched with electronic center differential lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, it can easily conquer complex road conditions such as mud, sand, and steep slopes, balancing urban commute smoothness and outdoor off-road passability.

At the Super Big space level, the new car relies on a 2,820mm ultra-long wheelbase and 66% ultra-high space utilization ratio to create a flexible practical three-row seven-seat layout. With a 1,496-liter super large trunk matching rear seats that can fold pure flat, it can expand to a 1.92-meter super large flat space, turning into a mobile big bed in seconds. The spacious B-class ultra-wide third row can easily accommodate a 1.8-meter adult passenger. The whole car has 38 refined storage locations, fully satisfying diverse needs such as family multiple-person travel, camping travel, and material loading, achieving calm and unhurried all-scene travel.

At the Super Saving experience level, the BJ30 Traveler gains global recognition for its extreme energy saving strength. Car bloggers from five countries -- South Africa, Indonesia, UAE, Poland, and Mexico -- jointly verified actual tests. The vehicle's fuel consumption per 100 km does not exceed 5 liters, and one tank range exceeds 1,000 km. The convenient attribute of not needing to rely on charging piles and driving away after refueling greatly saves energy replenishment time. Matching the first owner whole-vehicle lifetime warranty policy, with no high-voltage battery pack safety hazards, convenient maintenance, and sufficient parts, it brings a long-term travel experience of worry-free, money-saving, and time-saving for users from the three dimensions of time, cost, and safety.

High-Light Edition Comprehensively Advanced, Appearance, Performance, Experience Triple Leap

Relying on 150,000 user reputation accumulation, Beijing Off-road released a heavy-weight annual new version BJ30 Traveler High-Light Edition. On the basis of the original hardcore product, it realizes appearance, performance, and intelligent experience comprehensive upgrades, perfectly adapting to diverse travel needs for all age groups.

High-Light Appearance Reshapes Light Off-Road Aesthetics. The new car continues the classic Box-style hard look, merging exquisite fluid lines. Matching exclusive Five-Gate Star Ring through light group, Star Ring custom wheels, full set of inductive fashion modification kits, and same-color sports bumper, it possesses both aura and fashion identity. Inside, the new exclusive orange interior matches metal texture trim plates. Texture layers are full, taking into account sports vitality and home warmth, adapting to multi-scene style needs such as daily commute, outdoor travel, and business shuttle.

High-Light Performance Realizes Power Comprehensive Strengthening. The High-Light Edition targeted upgrades core hardware, equipped with high-performance AGM dedicated batteries with triple cycle life, and Porsche same-model turbocharging technology. Whole-vehicle charging efficiency is as high as 99%. Rear motor power increases from 55kW to 70kW. In scenarios such as start acceleration, ramp merge, and emergency avoidance, the response is faster and power output is more abundant, bringing a steadier and more agile handling experience, making every travel confident.

High-Light Experience Creates Mobile Comfortable Living Room. The new car brings an open panoramic view thanks to the high body design. At the same time, it is fully equipped with comfort configurations such as seat heating, seat ventilation, and steering wheel heating, adapting to four-season travel. It is equipped with thoughtful configurations such as intelligent raindrop sensing automatic window close and 64-color music rhythm atmosphere lamps. Balancing practicality and atmosphere, it perfectly merges the comfort and leisure of city commute with the freedom and ease of outdoor travel.

CCTV Witness Hardcore Quality, Super Factory Interprets Chinese Manufacturing Intelligence

Real quality fears no strict disassembly inspection. At the press conference site, Beijing Off-road combined with CCTV Finance conducted a whole-process live disassembly of a BJ30 Traveler with 150,000 km driven. 150,000 km mileage is equivalent to nearly 10 years of car use cycle for an ordinary family. The disassembly result fully verifies the model's extreme durability quality: Engine turbo carbon accumulation is extremely low, power output is still full. Gearbox has no oil leak, gears have no wear, power system state is comparable to a new car. Battery pack has no bulging, liquid leak, decay, or quality change issues, long-term use is safe and stable. Chassis subframe, suspension control arms have no rust or oil seepage phenomenon. Overall flatness and neatness are basically the same as a new car. Passive safety protection is always online, fully showing the model's solid material usage and reliable durability strength.

At the same time, the lens went deep into the BAIC Zhuzhou Super Factory, revealing the roots of the BJ30 Traveler's high-quality manufacturing intelligence. The factory welding workshop realizes full-robot automation operation. Glue error does not exceed a hair, building a strong and safe car body skeleton. The 5,000-ton level giant stamping equipment molds car body plates in one time, creating smooth and exquisite car body lines. Fully automatic robot spraying matching eco-friendly water paint greatly reduces harmful volatiles, achieving new car no odor, paint surface sun-resistant and corrosion-resistant. Whole-process strict quality control checkpoints guard the excellent quality of every vehicle from the production source, letting users worry-free about buying cars and peace of mind about using cars.

Heavyweight Benefits Arrive, Multiple Courtesies Pay Tribute to User Love

To repay the trust and support of 150,000 owners and help more consumers unlock light off-road life, Beijing Off-road released a heavy-weight 30,000 yuan super replacement policy, which both new purchase and replacement users can enjoy. At the same time, adding five layers of exclusive limited-time courtesies, sincerity full: Warranty gift gifts value 6,000 yuan first owner non-business owner whole-vehicle lifetime warranty; Finance gift provides 0 down payment and other diverse finance schemes, lowering car buying threshold; Calling friends gift supports old customer referrals, up to top can get 800 yuan JD card; Upgrade gift enjoys whole-series lifetime OTA free upgrade; Traffic gift gifts basic traffic lifetime free, entertainment traffic 2 years unlimited free use.

Coinciding with the World Cup event node, the brand synchronously started the "Passionate World Cup, High-Light Win Grand Prize" limited-time activity. Consumers who buy cars at any authorized store nationwide can participate in event guessing. Accurately hitting the World Cup champion and final score, they can additionally enjoy a 50,000 yuan car buying subsidy. Ultra-high benefits sincerity return to the market.

From the glory coronation of the 150,000 unit sales milestone, to the comprehensive renewal of the High-Light Edition model, to the public and transparent quality witness, the BJ30 Traveler breaks the homogenization deadlock of light off-road SUVs with strength, truly realizing "City and Wild, All-round Capable". In the future, Beijing Off-road will continue to deep-dig the civil off-road track, persisting the off-road equality concept. With higher quality, better experience, and more approachable products, it will accompany thousands of users to rush towards mountain and sea love, unlocking every travel high-light journey.

On June 12, the '150,000 Loves, High-light Moment' BJ30 Traveller 150,000-unit Production Line-off and High-light Version Launching Event was held at the BAIC Zhuzhou Super Factory. To further advance off-road equity and allow more families to enjoy light off-road life, the entire BJ30 Traveller series launched a 30,000 Yuan trade-in policy, with super trade-in prices starting from 69,900 Yuan. The brand new annual version BJ30 Traveller High-light version was launched, positioned as a light off-road SUV, with appearance, performance, and experience all significantly upgraded, super trade-in price starting from 82,900 Yuan. Under CCTV cameras, Beijing Off-road also livestreamed the teardown of a BJ30 Traveller with 150,000 kilometers driven, allowing the entire internet to witness the vehicle's reliable quality.

As the model achieving 150,000 units fastest among Chinese light off-road SUVs, BJ30 Traveller relies on Beijing Off-road's 60+ years of professional accumulation, creating the industry-leading 'Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture', and was the first to be applied to the BJ30 Traveller, becoming the first HEV hybrid vehicle in the Chinese box-style SUV category. Three-Engine Power consists of a hybrid-specific engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, excelling in long-distance energy saving, real-time recharging, and instantaneous power delivery respectively; Intelligent Four-Wheel Drive responds at 30 milliseconds, reaching peak torque in 0.5 seconds. Six Modes can automatically select the optimal working method, with power always in the best state. Combined with central energy lock, four-wheel electronic limited slip, and intelligent electric ATS All-Terrain Control System, it easily handles scenarios like mud and sand.

"Super Large" is the composure of travel. BJ30 Traveller 3-row 7-seat layout, boasts a 2820mm super-long wheelbase, 66% super-high space utilization rate, and 1496-liter super-large trunk, rear seats flatten completely to instantly become a 1.92-meter large bed. Class B box-style super-wide third-row space, allowing 1.8m adults to sit comfortably. 38 storage spaces throughout the vehicle, dedicated spots for personal items. Whole family travel freedom, no compromises for anyone.

"Super Saving" is long-term companionship. BJ30 Traveller achieves Save Money, Save Time, Worry Free. Recently, automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico tested the fuel consumption of domestic SUVs. BJ30 Traveller achieved under 5 liters per 100km in every country, with a single tank range exceeding 1000 kilometers. No need to find charging piles, just fuel and go, saving dozens of hours of refueling time annually. Meanwhile, the first owner enjoys a lifetime warranty for the whole vehicle, no high-voltage battery pack safety hazards, simple maintenance and sufficient parts, ensuring peace of mind for every departure.

BJ30 Traveller is both a box-style vehicle that can take you to the mountains and a city commute SUV that lets you enjoy life comfortably. Light off-road SUVs are all the same, BJ30 Traveller is one in ten thousand!

BJ30 Traveller High-light Version Launch, Welcoming Three Major High-light Moments: Appearance, Performance, Experience

On the occasion of the 150,000-unit production line-off, Beijing Off-road launched the new version — BJ30 Traveller High-light version, achieving a comprehensive upgrade in appearance, performance, and experience on the basis of "Super Wild, Super Large, Super Saving".

BJ30 Traveller High-light version adopts a classic box-style shape, with a tough aura and exquisite lines perfectly merged. The exclusive Five-Star Ring Full-width Light Group is striking and handsome; Full set of electrical induction trendy modification kit, exclusive Star Ring wheels, front and rear same-color sport bumpers, showing off passion and liberality; New orange interior and metal texture trim panels outline layers and quality, highlighting a warm foundation. Users of different ages can all find their passion and meet the high-light moment on this vehicle.

Equipped with high-performance, long-life dedicated AGM batteries, cycle life reaches 3 times that of ordinary batteries; Equipped with Porsche-same turbocharging technology, vehicle charging efficiency reaches 99%; Rear motor power increased from 55 kW to 70 kW, ramp merging, intersection starting, emergency avoidance, all receive timely response, giving you the confidence to hold the right of way.

Compared to ordinary SUVs, BJ30 Traveller has a higher body, wider field of view, and also features seat heating, ventilation, steering wheel heating, etc., intimate and comfortable. System can sense raindrops, automatically closing windows. 64-color ambient light can move with the music rhythm, giving you a space to exclusively enjoy soothing emotions. Letting you have both off-road life and city commute, using the composure of one car to hold the two sides of life, turning every ordinary daily routine into a high-light moment.

First Whole-Network Teardown of 150,000km BJ30 Traveller, CCTV Authenticates Real Quality

To return the company of 150,000 car owners and their love, Beijing Off-road launched the '30k Super Trade-in Policy', which trade-in users and new purchase users can both enjoy. On top of the 30,000 Yuan Super Trade-in Policy, Beijing Off-road also brings five exclusive privileges, enjoy by placing an order within the time limit:

First tier, Warranty Gift: Free lifetime warranty for the whole vehicle worth 6,000 Yuan (limited to first owner non-operating vehicle owner);

Second tier, Financial Gift: 0 down payment and other financial products available;

Third tier, Friend Invite Gift: Old customer referral transaction, reward up to 800 Yuan JD.com card;

Fourth tier, Upgrade Gift: Full series lifetime OTA free upgrade;

Fifth tier, Data Traffic Gift: Basic traffic lifetime free, entertainment traffic 2 years free and unlimited.

On the occasion of the World Cup opening, BJ30 Traveller High-light version also temporarily launched the 'Passionate World Cup, High-light Win Big Prize' activity: Purchase at any authorized store nationwide, obtain betting qualification, accurately predict World Cup champion and final score, enjoy an additional 50,000 Yuan car purchase subsidy.

True strength fears no strict scrutiny. At the press conference site, Beijing Off-road partnered with CCTV Finance to livestream the teardown of a BJ30 Traveller driven for 150,000 kilometers, showcasing durability quality with real vehicle conditions. Meanwhile, cameras deeply visited the BAIC Zhuzhou Super Factory, witnessing how Chinese Intelligence maintains excellent quality control for every car from the source.

150,000 kilometers is equivalent to nearly 10 years of usage for an ordinary family, after BJ30 Traveller is torn down: Engine turbine clean with little carbon deposit, power output still abundant, transmission housing intact without oil leakage, internal gears without wear pits, power system state excellent; Battery pack has no swelling, liquid leakage, internal deterioration attenuation, long-term use does not need to worry about battery aging failure; Subframe, suspension arms no rust, oil seepage leakage problems, whole chassis flatness, regularity difference from new car is very small, passive safety protection always online. This livestream proved with lenses that BJ30 Traveller has solid materials, reliable craftsmanship, and outstanding durability, capable of bringing users lower maintenance costs, longer car replacement cycles, and peace of mind for every trip.

[June 13th], Beijing Off-road Honored Owners Collective Delivery and 618 Group Buying Event was grandly held at Beijing Off-road Changde Huashengda 4S Store. The center completed centralized vehicle delivery for Beijing Off-road owners on site, jointly starting the journey of glory. Owners left their exclusive marks on the sign-in wall, received keys symbolizing glory, with confidence and joy on their faces.  Ms. Li, who participated in this centralized delivery, stated: Choosing Beijing Off-road means choosing a lifestyle. Today I received this special delivery ceremony, feeling the brand's dedication.

 Owner Mr. Liu said on site: It is a great honor to become a Beijing Off-road owner, and I am more grateful for the delivery ceremony carefully prepared by Beijing Off-road. The product strength and trade-in policy of BJ30 moved me very much. The service in the store was also very professional and thoughtful. From entering the store to picking up the car, every link was smooth. Looking forward to exploring broader horizons with car friends in the future.

 As the model that fastest reached 150,000 units in China's light off-road SUV category. BJ30 Traveler relies on Beijing Off-road's more than 60 years of professional accumulation, with hardcore strength of super off-road, super large, and super fuel-saving, making the world see China. To further promote off-road equity and allow more families to enjoy light off-road life, the BJ30 Traveler series launched a 30,000 yuan trade-in policy, with super trade-in price starting from 69,900 yuan.

 "Super Off-road" is the confidence to start. Beijing Off-road built an industry-leading "Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture" and applied it first to BJ30 Traveler, becoming the first HEV hybrid model in the Chinese Box-style SUV category. Three-engine power consists of a 41% thermal efficiency hybrid dedicated engine, front drive motor and rear drive motor, each good at long-distance energy saving, real-time replenishment and instant burst; Intelligent four-wheel drive response speed reaches 30 milliseconds, 0.5 seconds to explode peak torque. Six modes can automatically select the optimal working method, power is always in the best state. Coupled with energy center lock, four-wheel electronic limited slip and smart electric ATS all-terrain control system, easily cope with mud, sand and other scenes.

 "Super Large" is the calmness of travel. BJ30 Traveler has three-row seven-seat layout, with 2820mm super long wheelbase, 66% super high space utilization rate, and 1496 liters super large trunk, rear row pure flat fold down seconds into 1.92 meters big bed. B-class Box-style super wide third-row space, let 1.8 meters adult sitting still spacious. Whole car 38 storage spaces, personal items have exclusive positions. Whole family travel freedom, everyone does not compromise.

 "Super Save" is long-term companionship. BJ30 Traveler achieves saving money, saving time, saving worry. Recently, car bloggers from five countries including South Africa, Indonesia, UAE, Poland, Mexico, tested the fuel consumption of domestic SUVs, BJ30 Traveler ran a result of not exceeding 5 liters per 100 kilometers in every country, one tank of fuel range more than 1,000 kilometers. No need to find charging piles, refueling and go, saving dozens of hours of energy replenishment time every year. At the same time, the first owner enjoys whole vehicle lifetime warranty, no high-voltage battery pack safety hazards, maintenance is simple and parts are sufficient, making every departure worry-free.

 BJ30 Traveler is both a Box-style that can take you to the mountains and a city commute SUV that can let you enjoy life comfortably. Light off-road SUVs are all alike, BJ30 Traveler is one in ten thousand!

“150,000 Loves, Shining On” BJ30 Traveler 150,000th Unit Delivery & Highlight Version Launch Event Held Successfully at Beiqi Zhuzhou Super Factory. Relying on outstanding comprehensive product power, BJ30 Traveler successfully achieved the brightest result of fastest reaching 150,000 sales volume in China's light off-road SUV segment. The new model year version BJ30 Traveler Highlight Version was also officially launched simultaneously. At the event, the brand heavily promoted a 30,000 Yuan super replacement subsidy for the entire series. The model super replacement price starts at 69,900 Yuan, Highlight Version replacement price starts at 82,900 Yuan. CCTV Finance live-streamed the teardown of a real vehicle with 150,000 km mileage throughout, visited the manufacturing process deep into the factory, and used an authoritative perspective to certify the vehicle's solid quality, fully displaying Beijing Off-road's sixty-plus years of off-road car-making heritage and China's intelligent manufacturing strength.

Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated at the scene that the 150,000 unit market performance is the trust and recognition from 150,000 global users for BJ30 Traveler. It is not only a major breakthrough in the brand's sales growth rate but also a quality monument cast by thousands of users together. The cutting-edge HEV hybrid technology equipped on this car is not only an excellent answer to Beijing Off-road's deep cultivation in technology research, but also a powerful declaration of Chinese independent automotive intelligent manufacturing going global.

Precisely Anchor Diverse Customer Groups, Understand BJ30 Traveler's Core User Profiles

Relying on affordable pricing, all-around product attributes, and  “City & Off-road”all-scenario capabilities, BJ30 Traveler covers four core layers: mainstream family users, urban outdoor enthusiasts, pragmatic practical consumer groups, and budget-friendly car replacement populations. The usage needs and consumption pain points of different customer groups are precisely matched by the product, which is also the core reason for its rapid breakthrough of 150,000 unit sales volume.

Multi-person Family Users (Core Mainstream Group) This group's age is concentrated at 28-45 years old, mainly second-child families and three-generation families, widely distributed in Tier 1-4 cities, occupations include corporate staff, public servants, freelancers, etc., family income is stable, car buying core demands revolve around large space, high comfort, high safety, low usage cost. Daily needs include picking up/dropping off children, accompanying the elderly for outings, organizing whole family long-distance self-driving trips during holidays, visiting relatives and friends, with high requirements for seat count and storage capacity. Meanwhile, as the only or main family vehicle, they value vehicle durability, fuel economy, and after-sales support exceptionally. BJ30 Traveler's three-row seven-seater layout, 2820mm ultra-long wheelbase, 1496L ultra-large trunk, and first-owner lifetime warranty advantages perfectly fit these users' needs for whole family travel and long-term worry-free driving.

Urban Light Off-road & Outdoor Enthusiasts (Trendy Incremental Group) Mainly young white-collar workers and young entrepreneurs aged 22-40, pursuing diverse lifestyles, tired of single urban commuting, enthusiastic about camping, short-distance crossing, near-suburban exploration and other light off-road activities. They prefer boxy rugged styling, yearn for off-road freedom, but will not choose professional rugged off-road vehicles, needing the vehicle to balance smoothness and fuel efficiency for city commuting, while requiring basic non-paved road passing ability. This group focuses on vehicle appearance, power performance, and tech configurations, pursuing individual expression. BJ30 Traveler's exclusive HEV hybrid architecture, intelligent 4WD system, trendy modification appearance kit, and 64-color rhythmic ambient light, etc., balance off-road strength, trendy appearance, and driving enjoyment, becoming their first choice to unlock outdoor life.

Pragmatic Rigid Demand & Lower-Tier Market Users (Value-for-Money Oriented Group) Mainly distributed in Tier 3-4 cities, counties, and towns, age range 30-50, including individual merchants, town practitioners, etc., car buying budget range concentrated at 70,000-140,000 Yuan, cost-performance, practicality, maintenance convenience are primary consideration factors. These users have complex usage scenarios, vehicle needs to be used for daily commuting, family transportation, while also balancing cargo hauling, rural road driving, etc., very sensitive to vehicle fuel consumption, parts prices, and repair convenience. BJ30 Traveler's fuel consumption less than 5 liters per 100 km, start driving immediately after refueling without charging, sufficient parts, simple maintenance, stacked with ultra-low replacement price starting at 69,900 Yuan and multiple car buying favors, greatly reduces car buying and usage thresholds, precisely hitting down-to-earth market rigid demands.

Replacement Upgrade Users (Policy Beneficiary Group) Covers old owners of all ages, holding old sedans, old SUVs, have car replacement plans, hope to reduce car buying expenditure with trade-in. This group generally focuses on vehicle quality, reputation, and resale value, tending to choose models with larger space, more comprehensive functions, and more reliable quality when replacing cars. Beijing Off-road's 30,000 Yuan unlimited brand, unlimited age super replacement subsidy, matched with five-tier exclusive favors, directly hits replacement users' core demands, while the durable quality displayed by the 150,000 km real vehicle teardown also completely dispels their concerns about new car reliability.

Overall, BJ30 Traveler breaks out of the limitations of traditional off-road vehicles being niche, opens the mass market with "Home Use + Light Off-road" dual positioning, covers consumers of different ages, professions, and city levels, realizes the upgrade from single-function commuting car to all-scenario family partner, this is also the key to its user circles continuously expanding.

Three Hardcore Strengths as Foundation, Building All-Scenario Travel Benchmark

Relying on Beijing Off-road's sixty-plus years of off-road technology accumulation, BJ30 Traveler uses Ultra-Off-road, Ultra-Large, Ultra-Profitable three core advantages, builds differentiated product competitiveness, fully matches various users' diversified usage scenarios. "Ultra-Off-road" is the confidence for going outdoors. As China's first HEV hybrid model in the Box SUV category, this car is equipped with the industry-leading "Three Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture". Composed of 41% high thermal efficiency hybrid dedicated engine, front and rear dual drive motors forming three engine power, separately adapting to long-distance energy saving driving, real-time recharging, instantaneous power burst and other different scenarios; intelligent 4WD system response speed is only 30 milliseconds, 0.5 seconds can output peak torque, matched with energy center lock, four-wheel electronic limited slip and smart electric ATS all-terrain control system, easily and calmly conquer mud, sand and other complex road conditions, meeting outdoor enthusiasts' light off-road needs.

"Ultra-Large" is the ease of whole family travel. Vehicle uses three-row seven-seater layout, 2820mm ultra-long wheelbase matches 66% ultra-high space utilization rate, space utilization is maxed out. 1496L large capacity trunk practicality is outstanding, rear seats pure flat fold down can transform into 1.92-meter rest big bed, whether loading camping equipment, children's products, or long-distance trip temporary rest are all handle with ease. Even adults with height 1.8 meters, sitting in third row have no cramped feeling, whole car 38 locations refined storage spaces, properly store various items, letting multi-person family travel say goodbye to crowding and mess.

"Ultra-Profitable" is the guarantee of long-term companionship. In terms of usage cost, BJ30 Traveler achieves money-saving, time-saving, worry-free integration. Previously South Africa, Indonesia, UAE, Poland, Mexico five countries car bloggers joint actual test, this car's 100 km fuel consumption all controlled within 5 liters, one tank of oil driving range exceeds 1,000 km. As an HEV hybrid model, it does not need to rely on charging piles, refueling can drive normally, saving users dozens of hours of recharging time annually. Meanwhile, first owners can enjoy whole vehicle lifetime warranty, high voltage battery pack safe and stable, vehicle maintenance simple, parts supply sufficient, reducing long-term usage risk and expenses from the root, matching family users and pragmatic users' core demands.

City & Off-road, all-around balanced product traits, let BJ30 Traveler not only be competent in daily urban commuting, but also accompany users to rush to mountains and forests, stand out in the heavy homogenized light off-road SUV market.

Highlight Version Full Advanced, Appearance, Performance, Experience Upgraded Again

At this important node of 150,000th unit delivery, Beijing Off-road smoothly launched the new model year version — BJ30 Traveler Highlight Version, on the basis of the original three hardcore advantages, achieving comprehensive leap of Highlight Appearance, Highlight Performance, Highlight Experience three dimensions, further enriching product matrix, meeting segmented user demands pursuing higher quality, trendy experience.

Highlight Appearance, Adapting to All-Age Aesthetics. Highlight Version continues classic box styling, rugged off-road aura and exquisite body lines complement each other. Exclusive Five-Loop Star Ring Through Light Set high recognizability is full, full set of electronic trendy modification kit, custom star ring wheels and same color sport bumper, create dynamic trendy posture; Interior equipped with brand new orange interior and metal texture trim plates, texture layers rich, balancing trendy individuality and home warmth, whether young users pursuing trendy style, or middle-aged users favoring steady texture, all can be satisfied one by one.

Highlight Performance, Power & Durability Dual Breakthrough. Hardware configuration upgrade lets vehicle comprehensive strength climb another step: New car replaces with high-performance AGM dedicated battery, cycle service life reaches 3 times ordinary battery, durability greatly improved; Equipped with Porsche same model turbocharging technology, whole vehicle charging efficiency up to 99%; Rear motor power increased from 55 kW to 70 kW, intersection start, ramp merge, emergency avoidance and other scenarios power response more rapid, handling safety and driving fun upgraded simultaneously.

Highlight Experience, Creating Mobile Comfort Lounge. Compared to ordinary SUV, Highlight Version body height advantage is obvious, driving view more open. Vehicle equipped with seat heating, seat ventilation, steering wheel heating and other practical functions, four seasons driving all comfortable and pleasant; Smart sensing wiper can link auto window close, rainy day outing more convenient; 64-color ambient light supports music rhythm mode, creating immersive driving atmosphere. Exquisite thoughtful configuration, let city commuting, long-distance self-driving become a kind of enjoyment.

Multiple Benefits Heavily Added, Sincere Offer Lowers Car Buying Threshold

To return 150,000 car owners' trust and support, Beijing Off-road officially launched 30,000 Yuan super replacement policy, unlimited brand, unlimited usage years, replacement users and new purchase users can enjoy subsidy benefits. On this basis, brand stacked five-tier exclusive favors, limited time ordering can unlock all: First tier warranty favor, for first owner non-operating owner gift value 6,000 Yuan whole vehicle lifetime warranty; Second tier finance favor, provide 0 down payment and other flexible finance plans, alleviate car buying fund pressure; Third tier friend referral favor, old customer referral successful transaction, can receive up to 800 Yuan JD card; Fourth tier upgrade favor, full series models enjoy lifetime OTA free upgrade, car machine function continuous update iteration; Fifth tier data favor, basic data lifetime free, entertainment data 2 years free and unlimited.

Coinciding with World Cup event hosting, brand simultaneously launched "Passionate World Cup, Highlight Win Grand Prize" theme activity. Consumers go to any authorized store nationwide to buy car, can get event guessing qualification, if precisely hit World Cup champion and final score, can additionally enjoy 50,000 Yuan car buying subsidy, multiple benefits stacked, very sincere.

CCTV Authoritative Car Teardown Certification, Intelligent Manufacturing Quality Withstands Test

Real hardcore strength, fear not strict actual test. Press conference scene, Beijing Off-road combined with CCTV Finance, on a 150,000 km mileage BJ30 Traveler conducted net first car teardown live stream. 150,000 km driving mileage, basically equivalent to ordinary family nearly ten years usage mileage, teardown result intuitively shows vehicle excellent durable quality: Engine turbine carbon deposition extremely small, power output still full; Transmission shell no leakage, internal gears almost no wear; Battery pack state intact, no bulging, liquid leak, performance decay and other problems; Chassis sub frame, suspension control arm no rust, oil seepage phenomenon, overall neatness with new car no difference. Actual test proves, BJ30 Traveler material solid, craftsmanship exquisite, long-term use fault rate low, can effectively reduce maintenance cost, stretch car replacement cycle, bring users long-term safe travel experience.

CCTV lens also deep into Beiqi Zhuzhou Super Factory, reveal excellent quality manufacturing source. Welding workshop hundreds of robots fully automatic operation, glue coating error not exceeding one hair strand, build solid body safety skeleton; 5000+ tons giant stamping equipment one-piece molding body plate, create smooth rugged body lines; Painting workshop uses fully automatic robot painting and eco-friendly water-based paint, harmful substances volatility amount greatly reduced, new car no odor, paint surface sun resistance, corrosion resistance ability stronger. Factory every process all set strict quality control gate, from production source guarantee every unit delivery vehicle quality compliance.

150,000 shares of love, rush to brand new highlight. From 150,000th unit delivery sales milestone, to Highlight Version refresh launch, Beijing Off-road always insists on "Off-road Equality" concept, with professional off-road technology, product design fitting user needs, affordable pricing strategy, let light off-road life walk into thousands of families. Future, Beijing Off-road will continuously enrich product matrix, relying on BJ30 Traveler, BJ40 Range Extender Long Range version and other multiple fine car models, accompany different circle users gallop city, tour mountains and seas, hand in hand with every car owner rush to more wonderful highlight journey.

On June 12, the BJ30 Traveller 150,000 unit off-line ceremony with the theme of “150,000 Loves, Arriving in Highlight”, and the launch event for the all-new Highlight Edition model were successfully held at the BAIC Zhuzhou Super Factory.

In light of the current domestic automotive market environment, light off-road SUVs are becoming a hot choice in the family car sector. Consumers no longer only value urban commuting capabilities but also hope the vehicle can cater to short-term outdoor travel needs. In the past, models with professional off-road attributes were often priced too high to enter ordinary families. However, BJ30 Traveller quickly gained market recognition relying on its affordable pricing, mature hybrid technology, and balanced comprehensive strength. This new model launch, combined with high replacement subsidies and multiple purchase benefits, further lowers the entry threshold for light off-road models, allowing "off-road equality" to gradually move from concept to reality.

Zhang Guofu, Vice President of BAIC Group and Chairman of Beijing Off-Road, stated at the event that BJ30 Traveller is the product in China's light off-road SUV sector that achieved 150,000 sales units the fastest. The 150,000 unit market achievement is recognition from global consumers of the model's quality, representing phased results in the development of domestic hybrid technology and also highlighting the comprehensive strength of Chinese automotive manufacturing.

Three Core Advantages Building Comprehensive Product Power for the Model

Relying on over 60 years of professional off-road technology accumulation from Beijing Off-Road, BJ30 Traveller has built three core characteristics around power, space, and usage costs, forming differentiated competitive advantages.

In terms of power and passability, the vehicle is equipped with an industry-leading triple-motor four-wheel drive six-mode HEV hybrid system, and is also the first box-style SUV in the country to adopt such a hybrid architecture. The entire system consists of a hybrid dedicated engine with 41% thermal efficiency and front and rear dual drive motors. The engine is responsible for energy saving during long-distance travel, and the dual motors are responsible for real-time energy replenishment and instantaneous power output respectively. The vehicle's intelligent four-wheel drive system responds in only 30 milliseconds and can release peak torque in 0.5 seconds. Six working modes can automatically switch according to road conditions, always keeping the power system in the optimal operating state. In addition, the vehicle is equipped with an energy center lock, four-wheel electronic limited slip mechanism, as well as Intelligent Electronic AT

S All-Terrain Control System, capable of handling complex outdoor road conditions such as sand and mud with ease.

Space performance is the core highlight of family vehicles. BJ30 Traveller adopts a three-row seven-seat layout, with a vehicle wheelbase reaching 2820 mm and space utilization reaching 66%. The vehicle's standard trunk volume is 1496 liters. After the rear seats are fully folded flat, it can form a flat space with a length of 1.92 meters. Even for passengers 1.8 meters tall, sitting in the third row allows ample activity space. The entire vehicle is equipped with 38 storage points, capable of properly storing everyone's belongings, fully meeting the storage needs for multi-member family travel.

In terms of ownership economy, this model has realized peace of mind for the entire process of purchasing, using, and maintaining the vehicle. Previously, automotive bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico—jointly conducted actual tests. The vehicle maintained an overall fuel consumption within 5 liters per 100 kilometers under different regional road conditions, and the range with a full tank could exceed 1,000 kilometers. As an HEV hybrid model, the vehicle does not need to rely on charging piles and can be used normally by refueling, greatly saving energy replenishment time. At the same time, the first owner can enjoy lifetime warranty for the whole vehicle. This vehicle has no safety concerns brought by high-voltage battery packs, the maintenance process later is simple, parts supply is sufficient, further reducing long-term ownership costs.

All-New Highlight Edition Debut, Three Dimensions Fully Upgraded

Relying on the solid product foundation of the current model, BJ30 Traveller Highlight Edition has completed all-around optimization, achieving advancements in appearance, power performance, and driving experience to adapt to more users' vehicle usage needs.

In terms of appearance design, the new car continues the classic box-style body shape, with tough body lines combined with exquisite detail design, balancing ruggedness and fashion. The iconic five-arc star-ring through-type lighting group has a high recognition. The vehicle is equipped with a full set of trendy modification kits, exclusive star-ring style wheels, and same-color front and rear sport bumpers, creating a stronger sports atmosphere. The interior adds an orange trim color, paired with metal texture panels, further enhancing the cabin quality, catering to the aesthetic preferences of consumers of different ages.

Power configuration has received targeted strengthening. The new car is equipped with a dedicated AGM battery with a longer service life, and the cycle usage count is three times that of a regular battery. The vehicle adopts turbocharging technology originating from Porsche, with the whole vehicle charging efficiency reaching 99%. The rear drive motor power has been increased from 55 kW to 70 kW. In scenarios such as starting at intersections, merging on ramps, and emergency avoidance, power response is faster, and driving safety is improved.

Driving and riding comfort has been further optimized. The body height brings an open driving view. The vehicle is equipped with seat heating, seat ventilation, and steering wheel heating functions to cope with travel in different seasons. The vehicle is equipped with a rainfall sensing system, which can automatically close the windows when it rains; 64-color ambient lighting can change with the music rhythm, creating a comfortable and relaxed atmosphere inside the car, turning the cabin into a mobile leisure space.

Multiple Purchase Benefits Lower User Entry Threshold

In order to give back to the support of the vast number of consumers, the official launched five limited-time purchase benefits based on a 30,000 Yuan replacement subsidy, which both new and old users can participate in. The first is a warranty benefit, the first non-operating owner can be gifted a lifetime warranty for the whole vehicle worth 6,000 Yuan; The second is a financial plan, providing multiple purchase choices such as zero down payment to alleviate financial pressure; The third is a referral reward for old customers, when an old owner introduces a new user to successfully purchase a vehicle, they can get up to 800 Yuan JD.com shopping card; The fourth is system upgrade rights, the vehicle can enjoy lifetime free OTA upgrade; The fifth is traffic service, the vehicle's basic traffic is free for life, entertainment traffic enjoys a two-year unlimited usage policy.

Combined with the World Cup event node, the brand simultaneously launched the "Passionate World Cup, Win Big Prize in Highlight" activity. Consumers who complete vehicle purchase at any authorized store nationwide can get event betting qualification. If the World Cup champion team and final score are predicted accurately, an additional 50,000 Yuan purchase subsidy can be enjoyed.

Real Vehicle Disassembly + Factory Visit, Dual Verification of Vehicle Quality

The most concerned segment of this event is the CCTV Finance-led 150,000-kilometer real vehicle disassembly live stream. The 150,000-kilometer driving mileage is basically equivalent to nearly 10 years of car usage for an ordinary family, with high reference value. The disassembly results show that the vehicle engine turbine carbon deposit is extremely low, power output remains stable; the transmission case has no leakage problems, internal gear wear is extremely low; the battery pack has no swelling, fluid leakage, performance attenuation, and other phenomena. The vehicle subframe, suspension arms, and other chassis parts have no rust or oil seepage, and the overall state is not much different from a new car, which is enough to prove the solid materials and excellent durability of mechanical components.

The live stream camera also entered the BAIC Zhuzhou Super Factory to reveal the high-quality production source of the vehicle. The factory welding workshop adopts fully automated robot operation, and the glue coating precision error is controlled within the range of hair thickness, effectively improving the body structure strength; more than 5,000 tons of large stamping equipment completes the body panel one-piece molding, ensuring the body lines are neat and the structure is balanced. The painting workshop uses environmental-friendly water-based paint, the emission of harmful substances inside the car has decreased significantly, the new car odor is weak, and at the same time the paint surface has excellent sun protection and anti-corrosion capabilities. The factory sets quality control checkpoints at every production process, ensuring the quality consistency of every off-line vehicle from the production end.

Market Summary and Brand Outlook

Overall, BJ30 Traveller relies on three major advantages of hybrid technology, large space, and low fuel consumption to precisely cut into the home light off-road niche market. The 150,000 unit sales achievement is the market's direct recognition of product power. The launch of the Highlight Edition, on the original basis, fills in detail configurations, superimposes high replacement subsidies and multiple rights, and further improves the cost-performance ratio of the model.

For ordinary family users, this model can not only meet daily urban commuting but also handle scenarios such as weekend short-distance off-roading and long-distance self-driving, with the multi-use attribute being very prominent. Looking at Beijing Off-Road's overall product matrix, BJ30 Traveller focuses on the affordable home light off-road market, BJ40 Extended Range Long Endurance Edition is aimed at professional off-road enthusiasts, different models form complements, covering multi-level consumption needs.

In the future, Beijing Off-Road will continue to rely on its own off-road technology heritage, continuously optimize the product matrix, polish product details, and accompany users to explore diverse travel life with high cost-performance and high-reliability models.

On June 12, the "150,000 Loves, Highlight Arrival" BJ30 Adventure Edition 150,000 Units Production Run and Highlight Edition Launch Press Conference was grandly launched at the BAIC Zhuzhou Super Factory. Relying on market reputation and hardcore product strength, BJ30 Adventure Edition successfully won the title of the fastest Chinese light off-road SUV to reach 150,000 units in sales. At the same time, the new BJ30 Adventure Edition Highlight Version officially debuted. The brand simultaneously launched major purchase benefits, with the entire series enjoying a 30,000 yuan super trade-in subsidy, super trade-in price starting from 69,900 yuan, and Highlight Version trade-in price starting from 82,900 yuan. CCTV Finance live-broadcast the teardown of the actual vehicle driven for 150,000 kilometers, intuitively verifying the solid quality of Beijing Off-Road's deep cultivation in the car manufacturing field with direct testing, and also allowing China's smart manufacturing strength to go viral again.

As a professional brand that has cultivated the off-road field for over 60 years, Beijing Off-Road has always promoted off-road equality, bringing light off-road life into thousands of ordinary families. A cumulative market presence of 150,000 units is the trusted choice for 150,000 global users, and also the best evidence of BJ30 Adventure Edition's product strength. Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-Road, stated that the 150,000 units achievement is not only a breakthrough in sales speed, but also a quality benchmark forged by millions of users. The advanced HEV hybrid technology equipped with BJ30 Adventure Edition is both a brilliant answer to the brand's R&D and a strong voice of Chinese smart manufacturing towards the world.

Relying on the brand's years of off-road technology accumulation, BJ30 Adventure Edition reshapes the light off-road SUV market standards with three core advantages: super off-road capability, super spaciousness, and super fuel economy.

In terms of power performance, this car is the first domestic box-shaped SUV to be equipped with an HEV hybrid system, featuring a unique tri-engine four-wheel drive six-mode hybrid architecture with outstanding strength. The 41% high thermal efficiency hybrid dedicated engine is paired with front and rear dual motors, each performing its duties to achieve multiple advantages of long range, strong replenishment, and instant burst; intelligent four-wheel drive with 30ms response, outputting peak torque within 0.5 seconds, assisted by energy center lock, four-wheel electronic limited slip and smart electric ATS all-terrain control system, easily and calmly conquering complex road conditions such as mud and sand, giving users full confidence to go into the mountains and wilderness.

In terms of space performance, the 2820mm extra-long wheelbase creates a three-row seven-seat spacious layout, with a vehicle room rate of up to 66%. The 1496L large capacity trunk combined with the rear seats that can be folded flat creates an instant 1.92-meter leisure big bed. Even for passengers 1.8 meters tall, sitting in the third row is not cramped at all. The 38 refined storage spaces throughout the car fully accommodate the storage needs of family travel, making every journey free and comfortable.

In terms of usage cost, BJ30 Adventure Edition balances the three major advantages of saving money, saving time, and saving worry. Overseas automotive bloggers from five countries including South Africa, Indonesia, and the UAE jointly tested it. The fuel consumption per 100 kilometers is controlled within 5 liters, and the range with one tank of fuel exceeds 1000 kilometers. As an HEV hybrid model, it does not rely on charging piles; just refuel and go, greatly saving charging time. In addition, the first owner enjoys a lifetime warranty for the whole vehicle. Parts supply is convenient and maintenance costs are low, eliminating user concerns about car usage from the root.

The newly launched BJ30 Adventure Edition Highlight Version this time, based on the original product strength, achieves comprehensive advancement in three dimensions: appearance, performance, and experience, creating a new choice for all-around travel.

In terms of appearance, the classic box-shaped styling blends a tough presence with refined aesthetics, with exclusive five-arch star ring through lighting groups providing high recognition. The inspiration trend modification kit, custom star ring wheels, and sporty bumper complement each other. The new orange interior paired with metal texture trim panels balances trendy texture and home atmosphere, catering to the aesthetic pursuits of consumers of different ages.

Performance has been fully upgraded. The vehicle is equipped with a long-life AGM dedicated battery, with a cycle life reaching 3 times that of ordinary batteries; equipped with the same high-end turbocharging technology, with a charging efficiency of up to 99%. The rear motor power is increased to 70 kilowatts, with rapid response for starting, lane changing, and emergency handling, making the power performance more capable.

In terms of driving experience, the Highlight Version transforms into a mobile comfortable living room. The higher body brings an open driving view. Seat heating, ventilation, and steering wheel heating functions are all available; intelligent induction wipers can automatically complete window closing operations. The 64-color rhythmic ambient light changes lighting and shadows with music, creating a pleasant and comfortable driving environment in both city commuting and outdoor travel.

To reward the support of a large number of users, Beijing Off-Road officially launches a 30,000 yuan super trade-in policy, with no limit on brand or vehicle age; both new purchase and trade-in users can enjoy benefits. On top of this, the brand adds five exclusive favors: free lifetime warranty for the whole vehicle worth 6,000 yuan, flexible financial plans such as 0 down payment, old customer referral can win up to 800 yuan JD card, whole series models lifetime free OTA upgrade, basic traffic lifetime free + entertainment traffic two years unlimited. Multiple benefits further lower the car purchase threshold. Coinciding with the World Cup, the brand simultaneously launches a betting activity. Buying a car at the store allows participation in event betting. Guessing the champion and final match score correctly can also get an additional 50,000 yuan car purchase subsidy.

Quality comes from craftsmanship, strength fears no test. At the press conference site, CCTV Finance joined Beijing Off-Road to live-stream the first network-wide car teardown of a BJ30 Adventure Edition with a mileage of 150,000 kilometers. This mileage is equivalent to nearly 10 years of car usage for an ordinary family. The teardown results show solid quality: very little engine carbon buildup, power status is still full, gearbox has no leakage, internal parts wear is negligible; the battery pack is intact, with no bulging, leakage, or degradation issues; the chassis subframe and suspension system are clean and neat, with no rust or oil seepage phenomena, and the overall vehicle condition is comparable to a new car.

The camera also enters the BAIC Zhuzhou Super Factory to reveal the manufacturing foundation of excellent quality. Fully automated welding robots work precisely, with glue application error controlled at the level of a hair, solidifying the car body safety base; 5000-ton level stamping equipment forms the car body panels integrally, shaping smooth and tough car body lines; fully automatic painting process combined with eco-friendly water-based paint greatly reduces the volatilization of harmful substances, and the new car interior has no odor. A full-process rigorous quality control system safeguards every offline vehicle.

From the 150,000 units sales milestone to the all-new launch of the Highlight Version, Beijing Off-Road has always adhered to the original intention of making cars. With professional off-road technology, extreme product experience, and affordable pricing, it makes light off-road life within reach. In the future, Beijing Off-Road will continue to enrich the product matrix, with BJ30 Adventure Edition, BJ40 and other fine models, accompanying thousands of users to gallop in cities and rush to mountains and seas, unlocking more highlight journeys with the vast number of car owners.

On June 12, the BJ30 Traveler 150,000 units off-line ceremony and Highlight Edition new car launch event was successfully held at the BAIC Zhuzhou Super Factory. To promote the popularization of light off-road life nationwide and achieve off-road equality, the official launch offers a 30,000 yuan high-value trade-in benefit. The starting price for trading in the entire series is only 69,900 yuan. The annual new BJ30 Traveler Highlight Edition debuted simultaneously, with comprehensive upgrades in appearance, performance, and driving experience. The trade-in price starts at 82,900 yuan. At the event site, Beijing Off-road jointly launched a live vehicle teardown with CCTV. A BJ30 Traveler with 150,000 kilometers driven was torn down on-site, intuitively showcasing the model's solid quality.

Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated on-site that the BJ30 Traveler has created a new domestic light off-road SUV record, becoming the model in this sub-market to break the 150,000 unit sales volume fastest. The achievement of 150,000 units is the result of mutual recognition from the market, industry, and global consumers. It is not only a breakthrough in brand development speed but also a quality reputation forged by 150,000 users' choices. This car not only represents the mature strength of China's hybrid technology but is also a powerful card for China's automobile intelligent manufacturing going global.

Relying on BAIC Off-road's 60-plus years of technical accumulation in the off-road field, the BJ30 Traveler has won the favor of 150,000 global owners with its three core advantages of strong passability, large space, and low energy consumption, becoming a benchmark product in domestic light off-road SUVs.

In terms of off-road performance, the vehicle is equipped with the industry's first three-engine four-wheel drive six-mode HEV hybrid architecture, and is also the domestic's first square box SUV equipped with a hybrid system. This architecture consists of a hybrid dedicated engine with a thermal efficiency of 41% and front and rear dual drive motors, each playing their part while balancing long-distance range, instant recharging, and instantaneous explosive power. The intelligent four-wheel drive system responds in only 30 milliseconds, releasing peak torque within 0.5 seconds; coupled with energy central lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, six driving modes can be intelligently switched, making it easy to handle complex road conditions such as mud and sand, giving full confidence for off-road travel.

In terms of space performance, the whole vehicle is positioned with a three-row seven-seat layout. The 2820mm long wheelbase brings a 66% high space utilization rate. The trunk maximum volume can reach 1496 liters. After the rear seats are folded flat, a 1.92-meter flat space can be formed. Even for passengers with a height of 1.8 meters, sitting in the third row has no cramped feeling. There are a total of 38 storage points in the whole car, and daily sundry storage is organized in an orderly manner. The spacious interior space easily meets various needs for the whole family to travel long distances and for multiple people to travel.

Regarding usage costs, this hybrid model has achieved fuel saving, time saving, and worry-free. Previously, five overseas car bloggers from South Africa, Indonesia, UAE, Poland, and Mexico jointly conducted practical tests. The vehicle's fuel consumption per 100 kilometers was controlled within 5L, and the full tank range easily exceeded 1,000 kilometers. The vehicle does not need to rely on charging piles, just refuel and set off, greatly saving charging time. At the same time, the first non-operating owners can enjoy the lifetime warranty of the whole vehicle. The high-voltage battery pack is safe and stable, maintenance is convenient, parts supply is sufficient, greatly reducing long-term car use concerns. It can commute in the city, can go off-road outdoors. All-around attributes make it stand out among similar models.

The BJ30 Traveler Highlight Edition launched simultaneously this time has been comprehensively upgraded on the basis of the original product strength, achieving advances in three dimensions of appearance, performance, and experience.

The appearance continues the classic square box shape. The tough body lines are matched with the new five-star ring through light group, full of recognition. Exclusive electric sense trendy modification kit, star ring style wheels and same-color sports bumper, full of trendy atmosphere. Orange interior color is added inside the car, supplemented with metal texture trim plates, quality fully upgraded, catering to the aesthetic needs of users of different age groups.

Power and hardware are reinforced again. The new car replaces the long-life high-performance AGM battery, and the cycle service life reaches 3 times that of ordinary batteries. It is equipped with the same level mainstream turbocharging technology, and the whole vehicle charging efficiency is as high as 99%. The rear drive motor power is increased from 55kW to 70kW. The power response is more rapid at start acceleration, lane changing and overtaking, and emergency avoidance, and driving safety is further improved.

The driving experience also welcomes comprehensive optimization. The body height brings a broad driving vision. Seat heating, ventilation, steering wheel heating and other comfort configurations are all available. The vehicle is equipped with automatic induction wipers. In rainy days, the car windows can be automatically closed. The 64-color ambient light supports music linkage rhythm, creating an immersive driving atmosphere, turning the carriage into a mobile leisure space.

In order to reward the support of car owners, except for the 30,000 yuan whole series trade-in policy, the brand additionally launched five exclusive gifts. Ordering cars within the time limit can enjoy: First non-operating owner gifts whole vehicle lifetime warranty; Provide diversified financial plans such as 0 down payment; Old customers recommend new customers to complete transactions, the highest can get 800 yuan JD.com Card; The whole vehicle enjoys lifetime free OTA upgrades; Basic traffic is free for life, entertainment traffic enjoys unlimited use for two years.

Coinciding with the World Cup event node, the brand simultaneously launched a prediction activity. Buying cars at any authorized store in the country can participate. Successfully guessing the match champion and final score, you can enjoy a 50,000 yuan car purchase subsidy again at the highest.

To intuitively verify vehicle durability, the launch site jointly with CCTV Finance conducted a 150,000 km actual vehicle teardown live broadcast. 150,000 kilometers is roughly equivalent to the driving mileage of an ordinary family in nearly 10 years. The teardown results showed: Engine turbine carbon accumulation is very little, power output is still strong; Transmission housing has no leakage, internal gear wear degree is very low, transmission system status is intact; Battery pack has no bulging, leakage, aging attenuation problems; Chassis sub-frame, suspension parts have no rust, oil seepage phenomenon, overall working conditions are almost the same as new cars. Solid material usage and fine craftsmanship make the vehicle lower failure rate in long-term use, effectively reducing car maintenance and car replacement costs, escorting for every trip.

The live broadcast lens also entered the BAIC Zhuzhou Super Factory, revealing the manufacturing strength behind high quality. The welding workshop adopts full-automatic robot operation, the body glue control accuracy is controlled at the hair level, greatly improving body rigidity and safety coefficient; 5,000-ton class large stamping equipment one-piece body plate, creating neat and smooth body lines; The painting workshop uses full-automatic robots and environmentally friendly water-based paint, harmful substances in the car are greatly reduced, the new car says goodbye to pungent odors, paint surface sun resistance, corrosion resistance ability is also significantly enhanced. The whole process multiple quality control checkpoints, guard the quality bottom line of every vehicle from the production source.

Having cultivated the off-road field for many years, Beijing Off-road continues to enrich the product matrix, covering different user travel needs. In addition to the new BJ30 Traveler Highlight Edition, BJ40 Extended Range Long Range Version also wins market recognition with its strength of urban and off-road dual adaptation. In the future, Beijing Off-road will continue to refine products, accompany thousands of users to gallop on the journey, and go to every wonderful journey together.

On June 12, the "150,000 Loves, Highlights Arrive" BJ30 Traveler 150,000 Units Off the Line and Highlight Edition Launch Ceremony was held at the BAIC Zhuzhou Super Factory. To further promote off-road equality and let more families enjoy light off-road life, the BJ30 Traveler series introduces a 30,000 Yuan trade-in policy, with a super trade-in price starting from 69,900 Yuan. The brand-new annual model BJ30 Traveler Highlight Edition is launched, positioned as a light off-road SUV, with looks, performance, and experience fully upgraded, with a super trade-in price starting from 82,900 Yuan.

Under CCTV lenses, Beijing Off-road also live-streamed the disassembly of a BJ30 Traveler that had driven 150,000 kilometers, allowing the entire network to witness the vehicle's reliable quality.

Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated: "The BJ30 Traveler has become the fastest model in China's light off-road SUV segment to reach 150,000 units. 150,000 BJ30 Travelers carry the trust of the market, the industry, and global users. This is not only a breakthrough in speed, but also 150,000 firm choices and a quality monument built by 150,000 users. It is the answer given by Chinese HEV technology to the world, and more so, a resolute declaration of Chinese intelligent manufacturing!"

150,000 Global Users Recognition, Building the BJ30 Traveler Highlight Moment

The BJ30 Traveler relies on Beijing Off-road's over 60 years of professional accumulation, with hardcore strength of super off-road, super spacious, and super fuel-efficient, letting the world see China.

"Super Off-road" is the confidence to depart.

Beijing Off-road has built an industry-leading "Three Motor, Four-Wheel Drive, Six Mode HEV Hybrid Architecture" and applied it to the BJ30 Traveler first, becoming the first HEV hybrid vehicle in the Chinese Boxy SUV category. The three-motor power consists of a 41% thermal efficiency hybrid dedicated engine, front drive motor, and rear drive motor, specializing in long-distance energy saving, real-time recharging, and instantaneous burst; intelligent four-wheel drive response speed reaches 30 milliseconds, with peak torque bursting in 0.5 seconds. The six modes can automatically select the optimal working mode, with power always in the best state.配合 energy central lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, easily cope with mud, sand, and other scenarios.

"Super Spacious" is the ease of travel.

The BJ30 Traveler has a three-row seven-seat layout, with a 2,820 mm ultra-long wheelbase, 66% ultra-high usable area ratio, and a 1,496-liter super large trunk, where the rear row flat folds down into a 1.92-meter big bed in seconds. B-segment Boxy SUV ultra-wide third-row space allows 1.8-meter adults to sit comfortably. With 38 storage locations in the whole car, every personal item has a dedicated spot. Family travel freedom, no one settles for less.

"Super Fuel-Efficient" is long-term companionship.

The BJ30 Traveler achieves saving money, saving time, and peace of mind. Recently, five automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico tested the fuel consumption of domestic SUVs. The BJ30 Traveler achieved fuel consumption of no more than 5 liters per 100 kilometers in every country, with one tank of fuel range exceeding over 1,000 kilometers. No need to find charging piles, just refuel and go, saving dozens of hours of recharging time annually. Meanwhile, the first owner enjoys lifetime whole-vehicle warranty, no high-voltage battery pack safety hazards, convenient maintenance, and sufficient parts, ensuring no worries for every departure.

The BJ30 Traveler is not only a boxy car that can take you to the mountains and fields, but also a city commuter SUV allowing you to enjoy life comfortably.千篇一律 light off-road SUVs, the BJ30 Traveler is one in ten thousand!

BJ30 Traveler Highlight Edition Launch, Welcoming Three Major Highlight Moments in Looks, Performance, and Experience

On the occasion of 150,000 units off the line, Beijing Off-road launched a brand-new model – the BJ30 Traveler Highlight Edition. Based on "Super Off-road, Super Spacious, Super Fuel-Efficient", achieving a full upgrade in looks, performance, and experience.

Highlight Looks, custom-made for different life stages. The BJ30 Traveler Highlight Edition adopts the classic Boxy SUV shape, perfectly fusing rugged aura with refined lines. The unique Five-Arch Star Ring through-lighting group is prominent and handsome; the complete set of electric style trend modification kit, exclusive Star Ring wheels, front and rear same-color sports bumpers, showing full passion and freedom; brand-new orange interior and metallic texture trim plates outline layers and quality, highlighting a warm foundation. Users of different ages can find passion and meet highlights on this car.

Highlight Performance, achieving both power and fuel economy. The BJ30 Traveler Highlight Edition is equipped with a high-performance, long-life dedicated AGM battery, with a cycle life reaching 3 times that of ordinary batteries; it carries Porsche same model turbocharging technology, with whole vehicle charging efficiency reaching 99%; rear motor power increased from 55 kW to 70 kW, ramp merging, intersection start, emergency avoidance, can all get timely response, giving you the confidence to insist on road rights.

Highlight Experience, creating a mobile comfortable living room. Compared to ordinary SUVs, the BJ30 Traveler body is higher, the view is more open, with seat heating, ventilation, steering wheel heating and other functions, considerate and comfortable. The system can sense raindrops, automatically close windows. 64-color ambient light can move with the music rhythm, giving you a space to enjoy soothing emotions.

The BJ30 Traveler Highlight Edition allows you to have off-road life and city commuting at the same time, using the ease of one car to hold both sides of life, making every ordinary daily life a highlight moment.

First Disassembly of 150,000 Kilometer BJ30 Traveler Network-wide, CCTV Authenticates Real Quality

To repay the company and love of 150,000 car owners, Beijing Off-road launched a "30,000 Super Trade-in Policy", enjoyed by both trade-in users and new purchase users. On top of the 30,000 Yuan super trade-in policy, Beijing Off-road also brings five tiers of exclusive privileges, enjoy when ordering within the limit:

First Tier, Warranty Gift: Free lifetime whole-vehicle warranty worth 6,000 Yuan (limited to first owner non-operational owner);

Second Tier, Finance Gift: 0 down payment and other financial products available;

Third Tier, Call Friends Gift: Old customer referral transaction, reward up to 800 Yuan JD Gift Card;

Fourth Tier, Upgrade Gift: Whole series lifetime OTA free upgrade;

Fifth Tier, Traffic Gift: Basic traffic free for life, entertainment traffic free for 2 years and unlimited.

On the occasion of the World Cup opening, the BJ30 Traveler Highlight Edition also limits time to launch "Passionate World Cup, Highlights Win Grand Prize" event: Purchasing a car at any authorized store nationwide, you will get the qualification to bet, accurately hit the World Cup Champion and Final Score, enjoy another 50,000 Yuan car purchase subsidy.

True strength fears no strict scrutiny. At the launch site, Beijing Off-road partnered with CCTV Finance to live stream the disassembly of a BJ30 Traveler that had driven 150,000 kilometers, showing durability quality with real vehicle conditions. At the same time, the lens went deep into the BAIC Zhuzhou Super Factory to witness how Chinese intelligent manufacturing guards every vehicle's excellent quality control from the source.

150,000 kilometers is equivalent to nearly 10 years of usage mileage for an ordinary family. After disassembling the BJ30 Traveler: Engine turbine is clean with little carbon buildup, power output remains abundant, transmission case intact without oil leaks, internal gears show no wear pits, power system state is excellent; Battery pack shows no bulging, leakage, internal degradation, no worry about battery aging failure in long-term use; Subframe and suspension arms have no rust, oil seepage or leakage, the whole chassis flatness and regularity is close to new car difference, passive safety protection is always online.

This live stream proves with lenses that the BJ30 Traveler uses solid materials, reliable craftsmanship, and outstanding durability, able to bring users lower maintenance costs, longer car replacement cycles, and peace of mind for every departure.

Beijing Off-road also partnered with CCTV Finance to go deep into the BAIC Zhuzhou Super Factory to unveil the logic behind the BJ30 Traveler's fine quality from the manufacturing source. In the welding workshop, hundreds of robots work together, 100% automation, glue application error does not exceed a human hair thickness, guaranteeing the body skeleton is sturdier, anti-impact, and anti-deformation ability stronger, no abnormal noise on rough roads, safer in collisions; In the stamping workshop, over 5,000-ton giant stamping equipment presses the body sheet into shape in one go, guaranteeing the body uniform and neat, lines smooth, good-looking high-looks appearance originates from high-precision stamping foundation; In the painting workshop, dozens of robots do automatic painting, matching environmental water-based paint, harmful pungent volatile substances reduced by over 60%, new cars have no odor, elderly and children riding is more reassuring, paint surface is more sun-resistant and corrosion-resistant. Meanwhile, each process sets up quality control inspection checkpoints, guaranteeing every off-the-line BJ30 Traveler meets all quality standards, letting users buy with confidence and drive securely.

150,000 Loves, Highlights Arrive. As an off-road family, Beijing Off-road layouts precisely with diverse product matrices, dedicated to letting users with different needs find the most suitable travel partner. The BJ30 Traveler Highlight Edition, with extreme product power and sincere price, lets every love not be betrayed, lets every departure shine; The BJ40 Extended Range Long-Range Edition accompanies users to go to broader worlds with "City and Off-road Extreme Safety" hardcore strength.

6th June 12, inside the Beiqi Super Factory in Zhuzhou, Hunan, the BJ30 Traveler under Beijing Off-road welcomed its 150,000th unit rolling off the line officially, while the new version "Highlight Edition" was announced for launch. More attention-grabbing was that CCTV Finance cameras live-streamed the immediate teardown of a BJ30 Traveler that had driven 150,000 kilometers, with core components such as the engine, transmission, and chassis presented one by one before the audience—little carbon buildup, no oil leaks, no rust, such a good car condition that many netizens exclaimed, "This car is too durable."

Accompanying this "Hardcore Car Teardown Show", Beijing Off-road simultaneously launched a heavyweight car purchasing policy: BJ30 Traveler full series enjoys 30,000 Yuan super trade-in subsidy, Super trade-in price starts from only 69,900 Yuan, while the just-launched BJ30 Traveler Highlight Edition, super trade-in price also only needs starting from 82,900 Yuan. At the same time, the manufacturer also added five-fold exclusive privileges, covering lifetime warranty, 0 down payment finance, old car owner referral rewards, etc., full of sincerity.

150,000 Units Rolled Off the Line, Light Off-road SUVs Welcome "Highlight Moment"

Since its launch, the BJ30 Traveler, featuring the "Ultra-Off-road, Ultra-Spacious, Ultra-Economical" three hardcore tags, has quickly become the model that achieved 150,000 sales volume fastest in the Chinese light off-road SUV category.

As a box-shaped SUV featuring "Light Off-road", BJ30 Traveler relies on Beijing Off-road's over 60 years of professional accumulation and was the first to equip the industry-leading Three-Power Four-Drive Six-Mode HEV Hybrid Architecture, becoming the first HEV hybrid model in Chinese box-shaped SUVs. Among them, 41% thermal efficiency hybrid dedicated engine paired with front and rear dual motors, intelligent four-wheel drive response only 30 milliseconds, peak torque explodes in 0.5 seconds; under complex road conditions like mud and sand, the system automatically matches the optimal working mode, power output always online.

In terms of space, BJ30 Traveler adopts a three-row seven-seat layout, wheelbase up to 2820 mm, space utilization rate up to 66%. After the rear seats are folded completely flat, it instantly becomes a 1.92-meter large bed, trunk capacity up to 1496 liters. 38 storage spaces throughout the car, a 1.8-meter adult sitting in the third row is not cramped, truly achieving "Family travel, no one settles."

Fuel consumption performance is equally eye-catching. Actual measurement by five automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico shows, BJ30 Traveler under road conditions in various countries fuel consumption per 100 kilometers did not exceed 5 liters, one tank of fuel easily ranges over 1,000 kilometers. Moreover, no charging required, refuel and go, annually saving tens of hours of energy replenishment time. First owner also enjoys whole vehicle lifetime warranty, no high-voltage battery pack safety hazards, maintenance simple, parts abundant, worry-free and money-saving.

Three Major Upgrades of Highlight Edition: Appearance, Performance, and Experience All Leap Forward

At the important milestone of 150,000 units rolled off the line, Beijing Off-road launched BJ30 Traveler Highlight Edition. This new car, based on original "Ultra-Off-road, Ultra-Spacious, Ultra-Economical", conducted three significant improvements targeting appearance, performance, and experience.

Appearance Highlight: Classic box shape paired with Five-Arc Star Ring through light group, full of aura. Exclusive electric-inductive trendy modification kit, star ring wheels, front and rear same-color sport bumpers, plus new orange interior and metal texture trim plates, making the whole car have off-road ruggedness without losing refinement. Whether you are a young person just entering society, or a middle-aged user with a family, you can find your passion in this car.

Performance Highlight: Highlight Edition replaced with high-performance, long-life dedicated AGM battery, cycle life reaches 3 times ordinary battery; simultaneously equipped with Porsche same-model turbocharging technology, whole vehicle charging efficiency up to 99%. Rear motor power increased from 55 kW to 70 kW, whether ramp merging, intersection starting or emergency avoidance, power response is more timely, giving you steady "road right confidence".

Experience Highlight: Compared with ordinary SUVs, BJ30 Traveler body is higher, vision wider. Seat heating, ventilation, steering wheel heating and other functions all available, rainy days system can also sense raindrops to automatically close windows. 64-color ambient light moves with music rhythm, car cabin instantly transforms into moving comfortable living room. Off-road life and city commuting, one car can comfortably accommodate.

CCTV Live Teardown of 150,000 km Old Car: Little Carbon, No Oil Leaks, Chassis Like New

The most shocking link of the press conference, no more than Beijing Off-road joining hands with CCTV Finance, on-site teardown of a real driven 150,000 kilometers BJ30 Traveler. 150,000 kilometers equivalent to ordinary family nearly ten years of use mileage, when the moment of opening:

Engine turbine inside clean, carbon buildup very little, power output still abundant; transmission casing intact, no oil leak, internal gears no wear pits; battery pack no bulging, leakage, internal attenuation phenomenon, long-term use no need to worry about aging failure; subframe, suspension arm no rust, no oil seepage, entire chassis flatness and regularity difference with new car extremely small, passive safety protection always online.

This live broadcast proved in the most direct way: BJ30 Traveler uses solid materials, reliable craftsmanship, outstanding durability, can bring users lower maintenance costs, longer vehicle replacement cycles, and peace of mind for every trip.

Five-fold Privileges Superimposed with World Cup Betting, Up to 50,000 Subsidy Again

To thank users, Beijing Off-road on top of 30,000 Yuan super trade-in policy, also launched five-fold exclusive privileges: Warranty Gift (value 6,000 Yuan whole vehicle lifetime warranty), Finance Gift (0 down payment and other plans), Friend Call Gift (old customers referral up to 800 Yuan JD Card), Upgrade Gift (whole series lifetime OTA free upgrade), Traffic Gift (base traffic lifetime free, entertainment traffic 2 years unlimited).

In addition, coinciding with World Cup opening, BJ30 Traveler Highlight Edition also temporarily started "Passionate World Cup, Highlight Win Grand Prize" event: Buying car at any authorized store nationwide will get betting qualification, accurately hit World Cup champion and final match score, enjoy 50,000 Yuan car buying subsidy again.