Qi Shi Auto-First｜Sun Jinfeng

Within over a month, five lines launched simultaneously.

On September 1, Yangguang Pro Extended Range Version launched, benefit price 104,800 CNY;

On August 31, Huanjing S cumulative deliveries exceeded 23,000 units;

On July 31, Yangguang Pro Pure Electric Version launched, starting 94,800 CNY, JD Logistics on-site bulk car pickup;

On July 29, Right-hand drive new car Aira EV launched at Indonesia Auto Show, equivalent to starting 39,000 CNY;

On July 16, Xingguang L launched, 112,800 CNY starting large six-seat plug-in hybrid SUV, half month insured 5,650 units.

Commercial vehicles, passenger vehicles, premiumization, going global, SAIC-GM-Wuling rooted in Liuzhou, action density not like an old automaker, rather like a new force in second entrepreneurship.

Data also reveals 'contradiction': H1 sales 681,000 units, down 9.6% YoY; revenue grew counter-trend 7.2%, reaching 43.38 billion CNY. Cars sold less, money sold more — average vehicle value going up.

Behind this is Wuling's major strategic turn: trading small for large.

Champion's trouble: Track is collapsing

Wuling's specialty is timing, but more so making 'legendary cars'.

Hongguang series dominated the micro-car market for years, 'Mountain Top God Car' legend spread to present;

Hongguang MiniEV cumulative sales 1.95 million units, topped A00-class pure electric sales for 71 consecutive months;

A0-class pure electric Binguo family cumulative sales exceeded 750,000 units.

Walking around Liuzhou streets is more intuitive: MiniEVs are everywhere on the streets, painting and modifications vary, small cars became creative canvases for owners; Car body small enough to fit in the space between two trees — Calling it Liuzhou's 'City Car' is not an exaggeration.

An enterprise with cumulative production and sales exceeding 31 million units, the experience of selling cars is what they lack the least of. When the individual economy rose, they made Hongguang; When demand for commuter cars exploded, they made MiniEV — 'Whatever the people need, Wuling builds', confidence comes from hitting the rhythm of the times twice.

But now, two old tracks are collapsing simultaneously.

Market below 50,000 CNY, H1 sales only 130,000 units, down 55% YoY; MiniEV's A00-class pure electric market, Jan-May cumulative decline 64%. After subsidy withdrawal, price advantage and profit margin of small cars were compressed together, automakers withdrew from this price segment one after another. Mini-EV which once sold 50,000 units a month, July wholesale sales 7,958 units, down 70% YoY.

Champion is still here, track is almost gone. Geely Panda, Changan Nuocorn have stopped iteration, price reduction to clear inventory, gradually exiting. Wuling didn't lie flat — 5th gen MiniEV replaced in March this year, 4 doors 4 seats, added fast charge, starting 44,800 CNY, more features same price — but obviously no longer relying on this small car to carry the banner.

Same for commercial vehicles. Micro-passenger market shrank for consecutive years, individual economy dividend peaked; E-commerce logistics pushed demand to larger cars, purer electric.

'Wuling's judgment is precise: It's not that people don't need Wuling anymore, people's business and families have all grown bigger.'

Trading small for large: From 30,000 to 200,000

Thus two 'bigger' battlefronts emerged.

First, look at Wuling's cards: Commercial Wuling Red logo, Passenger Wuling Silver logo, plus Huanjing deeply bound with Huawei — Three brand lines lined up, product matrix paving upward.

Passenger cars, moving from commuter cars to big families. Xingguang series leads: Xingguang 730 launched 9 months, topped 150,000 CNY MPV sales for consecutive months, cumulative sales 60,000 units, won Jan-Jul domestic brand MPV sales champion, also entered 25 overseas markets;

Xingguang L large 6-seat plug-in hybrid SUV priced 110,000 to 130,000 CNY, launched first month delivery 5,600+ units, next month jumped to 7,000+ units; 5.1-meter plug-in hybrid MPV Xingguang M has been on announcement, launching Q1 next year.

Testing the ceiling is Huanjing. Huanjing S launched May 8, 159,800 to 203,800 CNY, all series standard Huawei Qiankun Intelligent Driving and HarmonyOS Cockpit — This is Wuling's first time selling cars to 200,000. Initial doubts were loud, delivery curve kept upward: May 3,603 units, June 5,689 units, July 7,203 units, August 7,306 units, achieved four consecutive increases, cumulative broke 23,000 units, hands still pressing 15,000 units undelivered orders.

More interesting is the transaction structure: 185,800 and 203,800 high-spec models accounted for 85%; 89% of users are trade-ins, 60% from top-tier joint ventures; 89.7% are families with children, first and new first-tier cities orders account for 80%, NPS net promoter score up to 86 points. That is to say, Huanjing S snatched not domestic brand plates, but joint venture brands guarding twenty years of mid-range home market, and snatched the smartest batch of family users in tier 1 and 2 cities.

'Extreme low price has never been the core positioning of Huanjing series,' SAIC-GM-Wuling VP Zhao Yifan said in public interview, 'Our original intention is to let more families access technology configurations only high-end models had before.' Huawei stationed team participated in product definition and channel construction, 300+ experience centers landed. According to latest news mastered by Qi Shi Auto-First, Huanjing is about to upgrade from product series to independent brand, focusing on 150,000 to 250,000 CNY market — Huanjing brand's second model Huanjing M is on the way.

Commercial vehicle's 'becoming bigger' is equally straightforward. Yangguang series cumulative sales nearly 170,000 units, consecutively 27 months topping new energy light passenger sales champion; Yangguang Pro launched end of July, vehicle height up to 2.17 meters can enter underground garage, 9 cubic meters cargo box, JD, Huolala bulk procurement, pure electric version 94,800 CNY start, extended range version Sep 1 quickly followed.

Next, Wuling will collaborate with SAIC Maxus on larger light commercial vehicles/trucks, and with CATL promote battery swap cooperation. SAIC-GM-Wuling Brand and Marketing Director Sixing's thinking is clear: 'Commercial vehicles actually need battery swap, first speed is fast, second users hope cars last longer, don't want battery life to affect the car's whole life.'

Dare to make cars from 30,000 to 200,000, must have manufacturing that can handle it. Liuzhou headquarters Smart Island Factory, already selected national first batch pilot smart factory cultivation list, is the only auto enterprise in list, backed by national expert team and technical resources. Production island plus IGV intelligent mobile robot flexible mode, same production line adapts max 20+ models, hourly output 40 to 45 units, assembly precision 0.1 millimeters. Cost control power practiced in small car era, plus factory's flexible manufacturing intelligence, is Wuling's 'low price not low quality' base, also its confidence for betting on product upgrade and globalization simultaneously.

Two 'becoming bigger', one logic: Wuling's upward move didn't separate from people, just people's needs upgraded.

Three Year Window: All New Cars, Facing Global

While domestic stock fights, Wuling bet the other half on overseas.

Zhao Yifan's judgment is clear: Domestic market 20 million units peak, OEM domestic business mainly in trade-in stock market, exports are the path Chinese auto companies must take. In Zhao Yifan's view, whether Chinese auto companies can wrestle with Toyota, VW, GM globally, the golden window for going overseas remains only three years, latecomers will lose core position. So starting this year, Wuling all newly developed models, all face global.

This is not a slogan. 2025 Wuling exports 267,000 units/sets, new energy exports surged 128.6%; H1 this year exports over 172,000 units/sets, YoY growth 37.3%, 4 consecutive months monthly break 30,000, products sold to over 110 countries and regions.

Indonesia cultivated for 9 years, 700 million USD built China auto company overseas first integrated stamping, welding, painting, assembly full craft complete vehicle factory, annual capacity 120,000 units, drove 16 three-electric enterprises to go overseas together. Wuling in Indonesia new energy market once took 37% share, consecutive years sales champion, even slogan localized — 'Whatever Indonesian people need, Wuling builds'.

End of July, Right-hand drive new car Aira EV listed in Indonesia, equivalent to starting 39,000 CNY; Huanjing S also already completed overseas debut in Kuala Lumpur. Other battlefields simultaneously placed: Mexico market, Wuling commercial vehicles CN110V market share achieved 50%; South America this year target 45,000 units; Xingguang 560 also changed badge to MG, entered India under name Hector Tomahawk.

But pressure also lies on the table. Overseas overall market rising water lifts boats — According to CAAM data, H1 national auto exports 5.096 million units, YoY growth 65.3%, Wuling 37.3% growth speed lost to market nearly 30 percentage points; Overseas pursuers have arrived, H1 this year BYD in Indonesia pure electric market surpassed Wuling to take top, Wuling retreated to fourth. And 'Overseas Doubling' means whole year needs to rush 530,000 units, H2 monthly average needs to sell to 60,000 units, is twice current level. From monthly sales 30,000 to 60,000, must sell one by one.

Three Hurdles: Every Hard Road Passed

Upward path and overseas path, not just relying on determination can be finished. At least three hurdles placed before Wuling:

First hurdle, what about Baojun, this is a difficult choice. This brand which once pushed Wuling to 2 million annual sales, after last year H2 organizational adjustment no more brand new products, only Yueye small cars small iteration — Yueye June sales is 34 units. Baojun two words, now more like a sign hanging up. Restart no ammo, hiding no explanation, hanging most hurts channels. Rather than half dormant, better to make trade-offs early: Either integrate into Wuling system for youth series, or give a clear new positioning to restart, most inappropriate is not dead or alive like now.

Second hurdle, profit, this is reality ledger. SAIC-GM-Wuling H1 sales dropped nearly 10%, revenue grew 7.2%, relies on average vehicle value upward. But open calculation: 43.38 billion revenue divided by 681,000 units, average vehicle price only 64,000 CNY — trading small for large just started, Huanjing S such high value model share still too small. 'Sold more expensively' eventually must become 'Earn more', transformation counted as closed loop.

Third hurdle, brand, this is future big exam. Users willing to pay for '150,000 CNY Huawei Family Bucket' Huanjing S, not equal to accept '200,000 CNY Wuling'. Huanjing brand independent, is Wuling's answer: Trust high-end to new name, SAIC, GM two major shareholders' technology and resources expect to tilt towards Huanjing. But this is also a big exam — Take off 'Wuling' two characters independent, can Huanjing still sell? Under Huawei halo, how much is Wuling's own brand power? These answers need to wait and see.

Qi Shi View: New Annotation of Old Slogan

'Whatever the people need, Wuling builds', this is slogan written at enterprise gate, also this auto company's success code. Open Wuling's 'God Car History': Hongguang hit individual livelihood, MiniEV hit ordinary people's commuting — Wuling never built 'cheap cars', but 'cars people just need'. Its real specialty is not low price, but hearing market voice earlier than others.

Now, there are two new voices being heard by Wuling.

One in domestic: People's needs, from 'have cars to drive' changing to 'drive good cars'. Huanjing S 80% orders from top and new top cities, 60% users from joint ventures trade-in — Consumption upgrade not slogan, is 85% high-spec share, smartest batch family users voting with real money.

One overseas: Indonesia streets, Mexico cities, South America roads, people there also waiting for their own car. 'People' two words, first time had global radius, this time Wuling's slogan, needs dozens of languages to read.

Two beats, in the end same narrative: Let more people in more places, drive better cars. This is 'Whatever the people need, Wuling builds' sentence most simple, also most ambitious new annotation.

Auto-First｜Sun Jinfeng

Dalam lebih daripada sebulan, lima garis dilancarkan serentak.

1 September, Yangguang Pro Extended Range Edition dilancarkan, harga faedah 104,800 yuan;

31 Ogos, pengumpulan serahan Hua Jing S melebihi 23,000 unit;

31 Julai, Yangguang Pro Elektrik Edition dilancarkan, bermula dari 94,800 yuan, penarikan pukal di tapak JD Logistics;

29 Julai, model baharu setir kanan Aira ev dilancarkan di Pameran Kereta Indonesia, dianggarkan bermula dari 39,000 yuan;

16 Julai, Starlight L dilancarkan, SUV hibrid bersambung enam tempat duduk besar bermula dari 112,800 yuan, 5,650 unit dinaikkan dalam setengah bulan.

Kereta dagang, kereta penumpang, pemertingaan, ke pasaran global, GM Wuling yang berakar di Liuzhou, ketumpatan tindakan tidak seperti syarikat kereta lama, sebaliknya seperti kuasa baharu yang sedang pengusahaan semula.

Data juga menunjukkan "pertentangan": jualan separuh tahun pertama 681,000 unit, turun 9.6% berbanding tahun lalu; pendapatan naik lawan arus 7.2%, mencecah 43.38 bilion yuan. Kereta dijual kurang, wang dijual lebih - nilai per kenderaan meningkat.

Di sebalik ini ialah perubahan strategik besar Wuling: menukar kecil dengan besar.

Masalah Juara: Litar Sedang Runtuh

Apa yang Wuling paling mahir ialah mengesan masa, malah membina "kereta dewa".

Siri Hongguang menduduki carta pasaran kereta mikro selama bertahun-tahun, legenda "Kereta Dewa Gunung Autumn" kekal sehingga kini;

Jualan terkumpul Hongguang MINIEV 1.95 juta unit, bertanding juara jualan elektrik A00 selama 71 bulan berturut-turut;

Keluargamini elektrik A0 Bingo mempunyai jumlah jualan terkumpul melebihi 750,000 unit.

Berjalan satu pusingan di jalan raya Liuzhou lebih jelas: MINIEV ada di mana-mana, pelukisan dan pengubahsuaian pelbagai warna, kereta kecil menjadi papan lukisan kreatif pemilik; badan kereta kecil sehingga tanah antara dua pokok sahaja boleh dimuatkan - mengatakannya sebagai "kereta bandar" Liuzhou, tidak membesar-besarkan.

Sebuah syarikat kereta yang jumlah pengeluaran dan penjualan terkumpul melebihi 31 juta unit, yang paling tidak kekurangan ialah pengalaman menjual kereta terjual. Ekonomi individu timbul, ia buat Hongguang; permintaan kereta tunda meletup, ia buat MINIEV - "Apa rakyat perlu, Wuling akan buat", keyakinan adalah dua kali mengesan rentak zaman.

Tetapi sekarang, dua litar lama sedang runtuh serentak.

Pasaran bawah 50,000 yuan, separuh tahun pertama jualan hanya 130,000 unit, turun 55% berbanding tahun lalu; pasaran elektrik A00 tempat MINIEV berada, Januari hingga Mei terkumpul turun 64%. Selepas subsidi dikurangkan, kelebihan harga dan ruang keuntungan kereta kecil ditekan serentak, syarikat kereta masing-masing berundur dari segmen harga ini. MINIEV yang pernah menjual 50,000 unit sebulan, julai jualan pukal 7,958 unit, turun 70% berbanding tahun lalu.

Juara masih ada, litar hampir tiada. Geely Panda, Changan Nuoyu sudah berhenti ulang kaji, turunkan harga jualan stok, beransur keluar. Wuling tidak bersikap pasif - Mac tahun ini generasi kelima MINIEV gantikan, empat pintu empat tempat duduk, tambah pantas cas, bermula dari 44,800 yuan, tambah nilai tambah harga - tetapi jelas tidak lagi menjangka kereta kecil ini mengangkat bendera besar.

Kereta dagang sama juga. Pasaran kereta mikro bertahun-tahun menyusut, kelebihan individu sudah ke puncak; logistik e-dagang tolak ke arah kereta lebih besar, elektrik lebih murni.

Penilaian Wuling sangat tepat: bukan rakyat tidak perlu Wuling lagi, tetapi perniagaan dan keluarga rakyat, sudah berubah jadi besar.

Menukar Kecil dengan Besar: Dari 30,000 ke 200,000

Maka ada dua garis perjuangan "memperbesar".

Lihat dahulu kad dalam tangan Wuling: Wuling Red Label untuk dagang, Wuling Silver Label untuk penumpang, ditambah dengan Hua Jing yang terikat dengan Huawei secara mendalam - tiga garis jenama disusun, matriks produk terus naik.

Kereta penumpang, dari kereta tunda ke keluarga besar. Siri Starlight memimpin: Starlight 730 9 bulan lepas dilancarkan, bertanding juara jualan MPV bawah 150,000 yuan selama 15 bulan, jualan terkumpul pecah 60,000 unit, meraih juara jualan MPV jenama tempatan Januari hingga Julai tahun ini, juga masuk 25 pasaran luar negara; Starlight L besar enam tempat duduk hibrid bersambung SUV harga 110,000 ke 130,000 yuan, sebulan pertama selepas dilancarkan serahan 5,600 lebih unit, bulan kedua mencancang ke atas 7,000 unit; MPV hibrid bersambung Starlight M panjang 5.1 meter sudah masuk senarai pengumuman, suku pertama tahun depan dilancarkan.

Yang benar-benar menguji sempadan ialah Hua Jing. 8 Mei dilancarkan Hua Jing S, 159,800 ke 203,800 yuan, semua versi standard Huawei Qiankun Smart Driving dan Hongmeng Cockpit - ini kali pertama Wuling menjual kereta ke 200,000 yuan. Suara syak wasangka awalnya sangat besar, tetapi lengkung serahan terus naik: Mei 3,603 unit, Jun 5,689 unit, Julai 7,203 unit, Ogos 7,306 unit, capai kenaikan empat bulan berturut-turut, terkumpul pecah 23,000 unit, tangan masih tekan 15,000 unit pesanan belum serahan.

Yang lebih menarik ialah struktur transaksi: 185,800 yuan dan 203,800 yuan model konfigurasi tinggi capai 85%; 89% pengguna ialah penukaran atau pembelian, di mana enam puluh persen dari jenama perkongsian bandar utama ganti; 89.7% ialah keluarga ada anak, pesanan bandar utama dan bandar baharu capai lapan puluh peratus, nilai cadangan bersih NPS setinggi 86 markah. Maksudnya, Hua Jing S rebut bukan piring jenama tempatan, rebut pasaran pengguna keluarga pertengahan yang dikawal jenama perkongsian selama 20 tahun, dan rebutnya pula pengguna keluarga paling bijak bandar bandar utama.

"Harga rendah melampau bukan pernah menjadi penjenamaan teras Siri Hua Jing," kata Zhao Yifan, Timbalan Pengurus Umum GM Wuling dalam temuramah umum, "Tujuan kami, lebih ramai keluarga dapat capai konfigurasi teknologi yang dahulunya hanya dimiliki model model tinggi." Pasukan Huawei penyertaan penuh ke dalam definisi produk dan pembinaan saluran, 300 pusat pengalaman mendarat. Mengikut maklumat terkini yang dipegang Auto-First, Hua Jing akan dinaikkan taraf daripada urutan produk kepada jenama bebas, fokus pasaran 150,000 ke 250,000 yuan - model kedua jenama Hua Jing Hua Jing M sudah dalam perjalanan.

"Memperbesar" kereta dagang juga begitu tegas. Siri Yangguang jualan terkumpul hampir 170,000 unit, bertanding juara jualan kenderaan ringan elektrik selama 27 bulan berturut-turut; penghujung Julai Yangguang Pro dilancarkan tinggi tekanan ke 2.17 meter boleh masuk stor bawah tanah, 9 kotak barang, JD, Huolala pukal beli, versi elektrik bermula dari 94,800 yuan, versi rangkaian terluar 1 September ikut laju.

Berikutnya, Wuling akan bekerjasama dengan SAIC Maxus buat kenderaan ringan lebih besar, dan dengan CATL teruskan kerjasama penukaran bateri. Fikiran Situ Xing, Pengerusi Pasar dan Jenama GM Wuling, sangat jelas: "Kereta dagang sebenarnya sangat perlu penukaran bateri, pertama laju, kedua pengguna mahu kereta boleh guna lebih lama, tidak mahu kerana jangka hayat bateri, menjejaskan keseluruhan jangka hayat kereta."

Sedia buat kereta dari 30,000 ke 200,000, dalam tangan mesti ada pembuatan yang boleh tangkap. Pabrik Intelligent Island ibu pejabat Liuzhou, sudah masuk senarai bimbingan pabrik pintar pengawal tahap pertama negara, adalah satu-satunya syarikat kereta dalam senarai, di belakang ada sokongan pakar akademik negara dan sumber teknologi. Mod fleksibel pabrik ditambah robot bergerak pintar IGV, satu barisan produksi paling sesuai 20 lebih jenis model, sebulan keluar 40 ke 45 unit, ketepatan pemasangan 0.1 milimeter. Kekuatan kawalan kos练出 zaman kereta kecil, ditambah pembuatan pintar fleksibel pabrik, adalah dasar "harga rendah tidak berkualiti rendah" Wuling, juga keyakinan dia berani bersiap serentak upgrade produk dan globalisasi.

Dua "memperbesar", satu logik: Wuling naik tanpa meninggalkan rakyat, hanya keperluan rakyat sudah naik taraf.

Tiga Tahun Jendela: Semua Kereta Baharu, Berorientasikan Global

Semasa perebutan pasaran domestik, Wuling separuh lagi taruhan押 di luar negara.

Penilaian Zhao Yifan sangat jelas: pasaran domestik 20 juta unit sudah ke puncak, perniagaan syarikat pembina kereta domestik utama dalam pasaran terkumpul penukaran atau pembelian, eksport ialah jalan yang mesti dilalui syarikat kereta China. Dalam pandangan Zhao Yifan, adakah syarikat kereta China boleh berebut tangan dengan Toyota, Volkswagen, GM di global, hanya tiga tahun jendela emas eksport, orang masuk lewat akan kehilangan kedudukan teras.Oleh itu bermula tahun ini, semua model Wuling yang baru dibangunkan, sepenuhnya berorientasikan global.

Ini bukan sekadar slogan. 2025 Wuling eksport 267,000 unit/set, eksport elektrik bertambah besar 128.6%; separuh tahun pertama eksport lebih 172,000 unit/set, naik 37.3% berbanding tahun lalu, 4 bulan berturut-turut tunggal bulanan pecah 30,000, produk sudah dijual ke 110 lebih negara dan kawasan.

Indonesia tanam selama sembilan tahun, 700 juta dolar AS bina pabrik kereta penuh pertama China di luar negara yang mengintegrasikan stamping, pengelasan, pengecatan, dan perakitan, keupayaan tahunan 120,000 unit, dorong 16 syarikat tiga tenaga elektrik berkumpulan keluar negara. Wuling di pasaran Indonesia elektrik pernah capai 37% pasaran, bertanding juara bertahun-tahun, malah slogan juga ditetapkan secara tempatan - "Apa rakyat Indonesia perlu, Wuling akan buat".

Penghujung Julai, model baharu setir kanan Aira ev dilancarkan di Indonesia, dianggarkan 39,000 yuan bermula; Hua Jing S juga sudah selesai persembahan luar negara pertama di Kuala Lumpur. Medan perang lain serentak langkah: pasaran Mexico, Wuling kereta dagang CN110V capai 50% pasaran; Amerika Selatan tahun ini sasaran 45,000 unit; Starlight 560 juga ganti logo MG, dengan nama Hector Tomahawk masuk India.

Tetapi tekanan juga di permukaan. Eksport besar naik tinggi - mengikut data China Automotive Industry Association, separuh tahun pertama eksport kereta negara 5.096 juta unit, naik 65.3%, pertumbuhan 37.3% Wuling lari dari pasaran hampir 30 titik peratusan; pengejar luar negara sudah tiba, separuh tahun pertama BYD di pasaran elektrik Indonesia mengalahkan Wuling jadi juara, Wuling turun ke keempat. Dan "pendua luar negara" bermaksud keseluruhan tahun perlu capai 530,000 unit, separuh tahun kedua bulanan mesti jual 60,000 unit, dua kali tahap sekarang. Dari jualan bulanan 30,000 ke 60,000, mesti jual satu per satu.

Tiga Halangan: Setiap Laluan Sukar, Setiap Laluan Berlalu

Jalan naik dan jalan eksport, bukan hanya bergantung pada tekad untuk berjalan habis. Wuling paling tidak ada tiga halangan:

Halangan pertama, Baojun apa hendak dibuat, ini pilihan sukar. Jenama yang dahulunya tolak Wuling ke jualan tahunan 2 juta unit, selepas penyesuaian organisasi separuh tahun lalu tiada produk baharu, hanya model kecil seperti Yueye bertentangan sedikit - jualan Yueye Junai 34 unit. Dua perkataan Baojun, kini lebih seperti papan tanda yang digantung. Mula semula tiada peluru, sembunyi tiada kata, menggantung paling merosakkan saluran. Daripada separuh tidur, lebih baik buat keputusan awal: mahu digabungkan ke sistem Wuling buat siri pemudakan, mahu diberi kedudukan baharu jelas untuk bermula semula, yang paling tidak patut ialah sekarang hidup mati gantung.

Halangan kedua, keuntungan, ini buku akaun sebenar. Separuh tahun pertama GM Wuling jualan turun hampir satu bahagian, pendapatan naik 7.2%, bergantung pada nilai per kenderaan naik. Tetapi buka kira: 43.38 bilion pendapatan dibahagi 681,000 unit, purata harga per kenderaan tidak lebih 64,000 yuan - menukar kecil dengan besar baru bermula, bahagian model bernilai tinggi seperti Hua Jing S masih terlalu kecil. "Jual lebih mahal" akhirnya mesti jadi "minta lebih banyak", transformasi才算 penutup.

Halangan ketiga, jenama, ini ujian besar masa depan. Pengguna sanggup bayar untuk "150,000 yuan Huawei Family Bucket" Hua Jing S, tidak sama bermakna terima "200,000 yuan Wuling". Jenama Hua Jing bebas, ialah jawapan Wuling: serahkan bahagian tinggi ke nama baru, teknologi dan sumber dua pemegang saham utama SAIC, GM dijangka condong ke Hua Jing. Tetapi ini juga ujian besar - lepaskan dua perkataan Wuling bebas, Hua Jing bolehkah jual laku? Di bawah aura Huawei, berapa banyak adalah kekuatan jenama Wuling sendiri? Jawapan ini perlu tunggu lagi.

Auto-First: Penjelasan Baharu Slogan Lama

"Apa rakyat perlu, Wuling akan buat", ini slogan yang ditulis di pintu perusahaan, juga rahsia kejayaan syarikat kereta ini. Buka sejarah "kereta dewa" Wuling: Hongguang kena dengan pendapatan individu, MINIEV kena dengan pengangkutan biasa - Wuling yang buat bukan "kereta murah", tetapi "kereta rakyat tepat perlu". Kebolehan rumah sebenar bukan harga rendah, tetapi lebih awal daripada orang lain dengar suara pasaran.

Kini, ada dua suara baharu sedang didengar Wuling.

Satu di dalam negara: keperluan rakyat, sedang dari "ada kereta dibuka" jadi "buka kereta baik". Hua Jing S lapan puluh persen pesanan dari bandar utama dan bandar baharu, enam puluh persen pengguna dari jenama perkongsian ganti - peningkatan pengisian bukan slogan, adalah 85% bahagian konfigurasi tinggi, adalah undi pengguna keluarga paling bijak dengan wang sebenar.

Satu di luar negara: jalan Jakarta, bandar Mexico, jalan Amerika Selatan, rakyat sana juga menunggu kereta milik mereka. Dua perkataan "Rakyat", untuk pertama kali mempunyai jejari global, kali ini slogan Wuling, mesti guna puluhan bahasa untuk baca.

Dua irama, pada akhirnya naratif sama: biar lebih banyak tempat, lebih banyak orang, buka kereta lebih baik. Ini ialah penjelasan baharu paling suci, juga paling bersemangat bagi kalimat "Apa rakyat perlu, Wuling akan buat".

Earlier, SAIC-GM-Wuling's August sales figures were released: 130,870 units. One number seems to lack weight. But if you look at the cumulative curve from January to August together, you can realize this is not that simple.

January was 37,929 units, and by August the cumulative total reached 484,300 units. There isn't a single month on this curve that is flat. Every month goes up. The proportion of new energy vehicles is rising synchronously. By January to August, it has broken through the volume of 920,000 units, among which new energy vehicles contributed 926,124 units, accounting for more than 70%. In the era of joint-venture fuel vehicles five years ago, such a structure was simply impossible.

So what Wuling has done in this round is more like measuring how far it can run with another rhythm.

What is truly worth mentioning is the figure of 1.6 million.

August overseas single-month sales were 38,600 units, exceeding 30,000 units overseas single-month for 5 consecutive months. Overseas cumulative sales have broken through 1.6 million units. Chinese car exports have been called for many years, but truly building a brand to a global scale of 1.6 million units and stably outputting 30,000 units overseas in a single month is rare.

More importantly, Wuling's overseas business is not simply whole-vehicle trade. India, Indonesia, Thailand, Brazil, Mexico, Wuling has done localized manufacturing and supply chain layout in multiple countries. Once this model runs smoothly, it means local users are buying more like Wuling's industrial capability itself locally. This moat is more meaningful than simple sales figures.

What is truly interesting this year is Wuling making moves on both ends.

Let's first talk about the upward-moving Huajing S. Launched in May, 3,603 units delivered in May, 5,689 in June, 7,203 in July, 7,306 in August. This curve has climbed steadily for four consecutive months. In July, it topped the plug-in hybrid large SUV sales list. Cumulative deliveries from May to August reached 23,801 units.

You should know, Huajing S starts at the 200,000-yuan tier, focusing on large six-seater SUVs, equipped with Huawei Qiankun Intelligent Driving System. A full-size large six-seater SUV with Huawei Qiankun Intelligent Driving System as standard equipment across the entire 200,000-yuan tier. This strategy has never appeared in Wuling's history.

In other words, Wuling has been locked within the 100,000-yuan price band for a long period in the past. National God Car, Wuling Hongguang, are all stories of this price point. Moving up a step to the 200,000-yuan market, and competing on the same stage with joint-venture brands and new forces, means Wuling's upward move has been successful.

The other car is Starlight L, which defends the basic market. 6,553 units in August single month, up 16% month-on-month from the launch month. The only large six-seater in the 100,000-yuan tier. This niche track rarely had decent products in the past. User demand has actually always been there.

Starlight L extends the car length to nearly 5 meters, wheelbase 2,950 mm, with a 2+2+2 true six-seater layout. Lingxi Power 3.0, Shenlian Battery, 1260 km comprehensive range, 4.9L fuel consumption with depleted battery. These technologies originally belonging to higher price points have been brought down directly by Wuling to the 100,000-yuan tier. More importantly, the supporting supply chain: Baosteel steel, BASF automotive paint, Fuyao glass, Michelin tires, Magna safety parts. All these supply chains with the same source and materials as luxury cars are now in place. The vehicle high-strength steel accounts for 75%, key parts use 1500 MPa aviation-grade hot-formed steel, and high-strength protective steel plates are even stuffed into the third-row seat backs.

Looking at these two cars together, the logic becomes clear. Huajing S opens up Wuling's ceiling in the 200,000-yuan tier. Starlight L raises the standard of the basic market in the 100,000-yuan tier. Both lines are doing the same thing: forcing higher-level product power into more mainstream price bands.

This breakthrough is more significant for the industry than doubling sales. It means the transformation of traditional automakers doesn't necessarily have to clear assets from the past to start over. They can retain the original basic market while recreating a brand upward. This path of incremental upgrade has actually been walked by Wuling.

For Huajing S to stand firm in the 200,000-yuan tier, confidence comes from two national-level hard supports. One is the National Quality Standards Laboratory, which is the first and currently the only approved construction in automaker enterprises, a full-link verification system from project initiation, testing to mass production. The second is the Intelligent Island Manufacturing System, selected into the national first batch of lead-level intelligent factory cultivation list. Vehicle assembly accuracy is at the 0.1 mm level, and production assembly error rate is zero.

In the context of the Chinese automotive industry, this level of investment was built up gradually over the past decade. Cooperating with top supply chain partners like Baosteel, CATL, Fuyao Glass, Autoliv, what Wuling does is actually quite simple: make every car close to zero defects.

What is truly unexpected is user feedback. Active users of assisted driving account for 95%. Net Promoter Score is 86 points, ranking first among new cars on NPS. 54.8% of users consider assisted driving as the primary decision factor for car purchase.

A large six-seater SUV at the 200,000-yuan tier. 95% of users use assisted driving every day. An NPS of 86 means the vast majority of owners are willing to recommend it to friends. 54.8% of people paid specifically for assisted driving.

This is real word-of-mouth. The front-stage outcry from KOLs is just one aspect. More importantly, it is feedback thrown out with real money from users in car usage scenarios. Huajing S's sales rising for four consecutive months is essentially this word-of-mouth being cashed into orders in the market.

If viewed only from an industry perspective, the lesson Wuling gives the entire industry in this round comes down to one sentence.

Transformation does not need to be at the cost of scale. Going overseas does not need to rely on low prices. Premiumization does not need to abandon the original basic market.

These three common sense points were repeatedly questioned in the Chinese automotive industry over the past few years. Many brands gave up their original markets to do new energy. To go premium, they completely changed the original user profiles. To go overseas, they pressed prices to the floor, and ended up being labeled as low quality and low price.

Unknown Car Domain: Wuling's moves in this round are simpler. Hongguang MINIEV's sixth anniversary of launch, global cumulative sales break through 3 million units. The basic market is not lost. Huajing S takes a step up. Starlight L makes the large six-seater a first-tier category in the 100,000-yuan tier, exerting force at both ends. New energy proportion exceeds 70%. Overseas exceeds 30,000 units in a single month for 5 consecutive months. Prices are not in price wars.

This balance comes from years of deep accumulation leading to a breakthrough in supply chain, manufacturing systems, and channel layout. So let's go back to the 130,870 units at the beginning. The number itself is not important. What is important is that behind this number, Wuling is walking a path that many Chinese automakers want to walk but haven't managed to. The keyword of this path is balance.

Baru-baru ini, jualan Ogos SAIC-GM-Wuling telah dikeluarkan, iaitu 130,870 unit. Satu angka, seolah-olah sukar dirasakan beratnya. Tetapi jika lengkung kumulatif dari Januari hingga Ogos diletakkan bersama, maka boleh tahu hal ini tidak begitu mudah.

Januari ialah 37,929 unit, hingga Ogos kumulatif sudah mencecah 484,300 unit. Lengkung ini tiada sebulan yang rata. Setiap bulan meningkat, bahagian tenaga baharu juga naik serentak, hingga Januari hingga Ogos telah menembus tahap 920,000 unit, di mana tenaga baharu menyumbang 926,124 unit, bahagian melebihi tujuh puluh peratus. Pada era kereta petrol patungan lima tahun lalu, struktur begini mustahil berlaku.

Jadi apa yang dilakukan Wuling dalam putaran ini, lebih seperti mengukur semula sejauh mana mereka boleh berlari dengan irama yang lain.

Yang benar-benar bernilai untuk dibicarakan, ialah nombor 1.6 juta ini.

Ogos, jualan luar negara sebulan 38,600 unit, berterusan 5 bulan jualan luar negara sebulan melebihi 30,000 unit, jualan kumulatif luar negara menembus 1.6 juta unit. Ekspor kereta China telah diisyaratkan selama bertahun-tahun, tetapi benar-benar membawa satu jenama ke skala global 1.6 juta unit, output luar negara stabil 30,000 unit sebulan, boleh dikira dengan jari.

Lebih penting, jualan luar Wuling bukan perdagangan kereta lengkap yang mudah. India, Indonesia, Thailand, Brazil, Mexico, Wuling telah membuat penstrukturan pembuatan tempatan dan rantai bekalan di banyak negara. Apabila model ini berjaya, ia bermakna pengguna tempatan membeli keupayaan industri Wuling di tempat tersebut, benteng pertahanan ini lebih bermakna daripada nombor jualan semata-mata.

Yang benar-benar menarik tahun ini, ialah Wuling bermain di kedua-dua hujung serentak.

Kita bincangkan dulu Hua Jing S yang naik ke atas. Dilancarkan Mei, Mei hantar 3,603 unit, Jun 5,689 unit, Julai 7,203 unit, Ogos 7,306 unit. Lengkung ini naik stabil selama empat bulan berturut-turut, Julai mencapai puncak senarai jualan SUV besar hibrid dicas, Mei hingga Ogos kumulatif hantar 23,801 unit.

Perlu diketahui, harga permulaan Hua Jing S pada tahap 200,000, menonjolkan SUV 6 tempat duduk besar, dilengkapi sistem pemanduan pintar Huawei Qiankun. SUV 6 tempat duduk besar saiz penuh dengan sistem pemanduan pintar Huawei Qiankun standard untuk semua kumpulan pada tahap 200,000, cara main ini belum pernah berlaku dalam sejarah Wuling.

Dengan kata lain, Wuling dalam jangka masa yang panjang dahulu dikunci dalam jalur harga 100,000 yuan. Keraja dewa rakyat, Wuling Hongguang, semua kisah harga ini. Naik satu tangga ke pasaran tahap 200,000, dan bersaing dengan jenama patungan dan kuasa baharu di pentas yang sama, bermakna Wuling ke atas sudah berjaya.

Kereta lain ialah Xing Guang L yang mempertahankan asas, Ogos sebulan 6,553 unit, meningkat 16% berbanding bulan pertama dilancarkan. Satu-satunya SUV 6 tempat duduk besar pada tahap 100,000, pada laluan niche ini dahulu kurang produk yang layak, keperluan pengguna sebenarnya sentiasa berada di situ.

Xing Guang L buat panjang kenderaan hampir 5 meter, paksi 2950 mm, susun atur 6 tempat duduk sebenar 2+2+2. Kuasa Lingxi 3.0, bateri Shenlian, jarak gabungan 1260 km, penggunaan bahan api 4.9 liter, teknologi asal tahap harga lebih tinggi ini, oleh Wuling terus diturunkan ke tahap 100,000. Yang lebih penting ialah sokongan, keluli Baosteel, cat kereta BASF, kaca Fuyao, tayar Michelin, komponen keselamatan Magna, rantai bekalan sumber dan bahan yang sama dengan kereta mewah semuanya masuk. Nisbah keluli kuat keseluruhan 75%, bahagian kritikal guna keluli terma formasi peringkat angkasa 1500 MPa, sandaran kerusi baris ketiga juga masukkan plat perlindungan keluli kuat.

Dua kereta ini dilihat bersama, logiknya jelas. Hua Jing S pada tahap 200,000 membuka siling Wuling, Xing Guang L pada tahap 100,000 menaikkan semula standard asas. Dua garis membuat perkara yang sama, memaksa produk prestasi tahap lebih tinggi masuk ke jalur harga yang lebih arus perdana.

Terobosan ini lebih bermakna industri daripada jualan berganda, ia bermakna transformasi kereta tradisional, tidak semestinya perlu aset lama direset semula, boleh kekalkan asas asal, serentak cipta semula satu jenama ke atas. Jalan peningkatan beransur-ansur ini, ternyata telah dilalui oleh Wuling.

Hua Jing S mampu berdiri kukuh pada tahap 200,000, kekuatan datang dari sokongan keras dua peringkat negara. Satu ialah Makmal Piawaian Kualiti Negara, ini adalah yang pertama dalam industri kereta yang diluluskan, sistem pengesahan rantai lengkap dari penubuhan, ujian ke pengeluaran massal. Dua ialah sistem pembuatan Smart Island yang dipilih dalam senarai pengembaraan kilang pintar peringkat pertama, ketepatan pemasangan keseluruhan 0.1 mm, kadar pemasangan salah sifar.

Dalam konteks industri kereta China, pelaburan tahap ini, baru didirikan secara beransur dalam sepuluh tahun lalu. Bekerjasama dengan rakan rantai bekalan top seperti Baosteel, CATL, Fuyao Glass, Autoliv, apa yang dilakukan Wuling sebenarnya sangat ringkas, ialah membina setiap kereta hingga hampir tiada kecacatan.

Yang benar-benar mengejutkan ialah maklum balas pengguna, pengguna aktif pemanduan bantuan 95%. Nilai cadangan bersih 86 markah, berada di tangga atas NPS kereta baharu, 54.8% pengguna jadikan pemanduan bantuan sebagai faktor keputusan utama membeli kereta.

Satu SUV 6 tempat duduk besar tahap 200,000, 95% pengguna guna pemanduan bantuan setiap hari, NPS 86 markah bermakna majoriti pemilik rela mengesyorkan kepada kawan, 54.8% orang pergi untuk bayaran pemanduan bantuan.

Inilah reputasi sebenar. Teriakan di depan KOL hanyalah satu sisi, lebih banyak ialah maklum balas yang dilaburkan wang tulen pengguna dalam senario penggunaan. Jualan Hua Jing S naik selama empat bulan, pada asalnya ialah reputasi ini ditukar jadi pesanan di pasaran.

Jika hanya dari sudut industri, pelajaran Wuling kali ini untuk seluruh industri hanyalah satu ayat.

Transformasi tidak perlu ganti dengan korban skala. Ekspor tidak perlu bergantung harga rendah. Penarafan atas tidak perlu buang asas asal.

Tiga perkara asas ini dalam industri kereta China beberapa tahun lalu, telah disoal berulang kali. Banyak jenama untuk buat tenaga baharu, buang pasaran asal. Untuk buat atas, ubah semua imej pengguna asal. Untuk ekspor, tekan harga ke lantai, hasil kena topi harga rendah kualiti rendah.

Seksyen Kereta: Apa yang Wuling buat kali ini lebih ringkas, Hongguang MINIEV ulang tahun keenam dilancarkan jualan kumulatif global tembus 3 juta unit, asas tidak hilang. Hua Jing S naik satu langkah, Xing Guang L pada tahap 100,000 buat SUV 6 tempat duduk jadi pasukan teratas, kedua-dua hujung berusaha. Tenaga baharu melebihi tujuh puluh peratus. Luar negara berterusan 5 bulan sebulan tembus 30,000 unit, harga tidak terlibat dalam persaingan harga yang tidak berfaedah.

Keseimbangan ini datang dari pengumpulan lama rantai bekalan, sistem pembuatan, layout salur. Jadi kembali ke 130,870 unit di awal. Angka sendiri tidak penting, yang penting di sebalik angka ini, Wuling sedang lalui jalan yang banyak kereta China mahu lalui, tetapi tidak berjaya, kata kunci jalan ini ialah keseimbangan.

During this period, "fast-tracked cars" have become a hot topic in the industry. Fast-tracked cars refer to models that significantly compress the R&D cycle, cut necessary verification processes, and result in insufficient product maturity.

Car Riff did not participate in the discussion. We believe focusing on this negative example is far less effective than letting everyone see how industry positive examples handle it.

Excellent cases came soon. On the afternoon of August 19, CCTV's "Top Laboratory" program conducted a live broadcast lasting over 2 hours. For the first time in the industry, the same car was used to continuously complete six super-national standard chain tests, all passing. There were also rain/fog intelligent driving active safety tests. It also deeply visited the New Energy Vehicle National Quality Standard Laboratory and the Smart Island Manufacturing System, revealing the hardcore strength of SAIC-GM-Wuling's full-link self-research and self-construction behind the hot sales of Hua Jing S.

Industry conventional crash tests are mostly independent single-direction tests, and national standards only assess single conditions. This live test of Hua Jing S used the same car for continuous multi-round destructive tests, simulating real-world scenarios where the undercarriage is scraped followed by wading, front and rear collision followed by side collision, then crashing into a utility pole, pulling possible accident scenarios to the limit.

This live test also provided new verification ideas for the industry: Compliance is just the baseline, better products need to benchmark against real traffic scenarios for more complex limit validation.

The protagonist Hua Jing S is Wuling's latest flagship large SUV, launched on May 8. By August 17, cumulative deliveries broke 20,000 units. In July, single-month deliveries reached 7,203 units, jumping to first place in plug-in hybrid large SUV deliveries.

Many people's impression of Wuling remains focused on its expertise in making small cars and national cars. Hua Jing S shows the market that Wuling also has such strong competitiveness in large SUVs.

Xiao Xiao, General Manager of Planning and Operations Management Department of SAIC-GM-Wuling, said in the live broadcast: "Wuling used to make tool cars to help everyone create wealth. Later, it made family cars to accompany everyone through life. Now it makes intelligent technology new energy vehicles. Essentially, it still follows the needs of the people, satisfying the people's needs for a better life in the new era."

Creating wealth - Living life - Better life in the new era. Xiao Xiao summarized Wuling's three development stages and three generations of product logic, which is also the leap in lifestyle of Chinese consumers and Chinese people in the recent decades. No matter the era, Chinese people always have a suitable Wuling companion.

The CCTV broadcast also visited Wuling's industry-only National Quality Standard Laboratory and industry-only Leading-level Smart Factory.

The National Quality Standard Laboratory changed the industry model where most car manufacturers rely on third-party testing agencies for compliance testing. It allowed Wuling to achieve full-link autonomous verification from materials, components, simulation, whole-vehicle crash, three-electrics, to intelligent driving. It can also reverse-define corporate internal test specifications higher than national standards based on big data from 32 million users, upgrading from "meeting national standards" to "higher than national standards, benchmarking real accidents". It also exported China's new energy vehicle safety standards to ASEAN, achieving a zero breakthrough in ASEAN technical standard formulation by Chinese car manufacturers.

The industry-only Leading-level Smart Factory, the Leading-level Smart Island I²MS Manufacturing System, converts the laboratory's safety standards into mass production capabilities through digital manufacturing. It improved assembly process precision, enhanced production efficiency and logistics efficiency, shortened manufacturing cycles, and improved flexibility.

More importantly, it used the parallel island production method of "cars finding workstations, materials finding cars", subverting the series assembly line production method practiced by the automotive industry for over 100 years. It is the third manufacturing mode innovation in the industry after Ford's assembly line and Toyota's lean production.

Wuling's manufacturing mode innovation this time will be an important symbol of China leading and dominating the transformation of the automotive industry.

Out-of-Syllabus One-Car Six Tests

Crash, wading, undercarriage collision tests are not rare in the industry, generally one car is used for one test. This time, Hua Jing S used one car to continuously complete six tests: undercarriage collision, wading, rear-end truck collision, rear collision, side collision, side pole collision. And the standard for each test exceeded national standards, finally all passed.

One car passing all six super-national standard tests consecutively is because Hua Jing S has high standards and strict requirements in design, materials, testing, and manufacturing links.

For example, the intrusion depth of the undercarriage collision increased by 33% compared to the national standard. After completing the six tests, the battery pack was removed, and the entire battery pack structure remained very complete, with no bulging, no leakage, no smoking, and no fire. Because of the chassis protection frame with five vertical and eleven horizontal members, the chassis has large-area steel protective plates, and a buffering layer. The protection ability is far higher than national standard requirements.

Solid materials and high-standard, multi-redundant body design are the solid foundation for Hua Jing S to continuously withstand six major severe tests on a single vehicle.

The biggest difference between this live test and industry conventional tests is the superposition of scenarios, accidents, and damage to the car. Industry conventional tests require each test car to face only one scenario, single-item damage, and challenge. Hua Jing S experienced 6 types of destructive tests sequentially with one car, pulling the challenge of the vehicle responding to accidents to the limit.

Will such a six-consecutive accident happen in reality? Probably not. But precisely this continuous destruction, difficulty upon difficulty, proves the safety and reliability of Hua Jing S. This reliability beyond standards also greatly reduces the probability of new cars meeting national standards and appearing various problems after mass market road tests.

Two Uniques Give Birth to Two "As Ones"

To do a good job, one must first sharpen one's tools. Hua Jing S's rigid safety and whole-vehicle quality come from Wuling's industry-only National Quality Standard Laboratory and industry-only Leading-level Smart Factory.

In the live broadcast, Wuling staff mentioned multiple times that Hua Jing S quality is "Ten Thousand Cars As One, Ten Thousand Miles As One", referring to consistency and reliability reaching a new level. Behind the two "As Ones" are the two Uniques providing protection and support.

Wuling's New Energy Vehicle National Quality Standard Laboratory is the only National Quality Standard Laboratory approved in the automotive industry. It includes 14 international-level sub-laboratories, covering three-electrics, crash safety, NVH, EMC electromagnetic compatibility, thermal management, intelligent connectivity, lightweight materials. It is equipped with a large-scale whole-vehicle test field, possessing the first set in China and the third set in the world whole-vehicle virtual simulation test system. It can run tens of thousands of extreme accident scenarios in simulation in advance, without entirely relying on real vehicle crashes.

The verification for undercarriage, wading, chain collision, pole collision, and white body press shown in the live broadcast was completed here.

Wuling's New Energy Vehicle National Quality Standard Laboratory has three major significances.

First is covering all enterprise testing needs, Wuling no longer relies on external third-party laboratories.

Second is not only verifying based on national standards, but reverse-defining test standards based on 32 million user data to raise standards.

Third is that 81 tests obtained ECE European International Certification. Part of the safety standards were included in ASEAN official technical specifications. Charging standards obtained Indonesia SNI certification. This helps Chinese new energy products when going global, no longer simply passively complying with overseas standards, but having the ability to output China's technical standards.

The live broadcast concluded with the National Leading-level Smart Factory, Wuling's I²MS Smart Island Manufacturing System.

It is called Smart Island because this factory changed the waterline mode started by Ford's assembly line in the automotive industry. It splits the final assembly into 78 independent Smart Island workstations: Tire Island, Glass Island, Interior Island, Quality Inspection Island, etc. IGV carts carry the body, automatically cars finding workstations, materials finding cars, parallel assembly.

The workshop has over 280 robots, over 250 IGV unmanned logistics vehicles. They autonomously plan the body flow path. Jointly with Huawei Industrial 5G Network, communication zero error is guaranteed, achieving parallel assembly.

The assembly line used by the automotive industry for over a hundred years has become Smart Islands. The advantages are decoupled processes, adaptive capacity, evolvable systems, and expandable models. One production line can support mixed production of 24 car models. New car iterations do not require rebuilding production lines. Development periods are shortened, and changeover costs are significantly reduced.

Wuling's Smart Island production efficiency increased by 30%, logistics efficiency increased by 80%, manufacturing cycle shortened by 33%, and final assembly automation rate is 50%. It can be said that this is another major manufacturing mode innovation in the automotive industry since Ford's assembly line and Toyota's lean production.

The automobile was invented in Germany. Ford's assembly line significantly reduced car costs, allowing it to enter every household. The first automotive industrial revolution made American cars and American industry lead the world.

Toyota's lean production once again changed the production mode and supply chain model of automobiles. The second automotive industrial revolution put Japan at the pinnacle of the global automotive industry.

In the new energy era, China has already led the world in technology and products. Wuling's manufacturing mode innovation will be another important symbol of China leading and dominating the transformation of the automotive industry.

Masa ini, kereta kilang cepat menjadi topik hangat dalam industri. Kereta kilang cepat merujuk kepada model yang memampatkan kitaran penyelidikan dan pembangunan dengan ketara, mengurangkan proses pengesahan yang perlu, menyebabkan kematangan produk yang tidak mencukupi.

Kereta Riff tidak terlibat dalam perbincangan, kami berpendapat memfokuskan pada contoh negatif ini jauh tidak sebanding dengan membiarkan orang melihat bagaimana contoh positif industri melakukannya.

Contoh yang baik datang dengan cepat. Pada petang 19 Ogos, rancangan TV Pusat China "Makmal Tertinggi" mengadakan siaran langsung lebih 2 jam, untuk pertama kali dalam industri menggunakan satu kereta yang sama untuk melengkapkan enam ujian siri melebihi piawaian kebangsaan, semua lulus, termasuk ujian keselamatan aktif pemanduan pintar kabut dan hujan, serta mengunjur Makmal Piawaian Kualiti Negara Kereta Tenaga Baharu dan sistem pembuatan Pulau Pintar, mendedahkan kekuatan kukuh R&D dan pembinaan rantaian penuh SAIC-GM-Wuling di sebalik jualan panas Huanjing S.

Ujian kerosakan biasa industri kebanyakannya ujian satu arah tunggal, piawaian kebangsaan hanya menguji satu keadaan kerja. Ujian siaran langsung Huanjing S kali ini, menggunakan satu kereta yang sama untuk ujian kerosakan berturut-turut beberapa pusingan, mensimulasikan di dunia nyata menggosok dasar kemudian menyeberangi air, dipukul dari hadapan dan belakang kemudian melanggar sisi, kemudian melanggar tiang elektrik, menarik skenario kemalangan yang mungkin berlaku ke had.

Ujian siaran langsung ini juga memberikan idea pengesahan baharu kepada industri: pematuhan dan mencapai piawaian hanyalah garis dasar, produk yang lebih baik memerlukan penyelarasan dengan skenario trafik sebenar untuk ujian had yang lebih kompleks.

Watak utama Huanjing S adalah SUV besar flagship terbaru yang dilancarkan Wuling, dilancarkan pada 8 Mei, sehingga 17 Ogos penghantaran terkumpul melebihi 20,000 unit, penghantaran tunggal Julai 7,203 unit, melompat ke tempat pertama penghantaran SUV besar hibrid plug-in.

Banyak orang masih mempunyai imej Wuling terhad kepada pakar membina kereta kecil, kereta rakyat, Huanjing S memaparkan kepada pasaran bahawa Wuling juga mempunyai daya saing yang sangat kuat pada SUV besar.

Jeneral Pengurus Pengurusan Perancangan dan Operasi SAIC-GM-Wuling Xiao Xiao berkata dalam siaran langsung, "Wuling dahulu membina kereta alat, membantu orang ramai mencipta kekayaan. Kemudian membina kereta keluarga, menemani orang ramai menjalani kehidupan. Sekarang membina kereta tenaga baharu pintar dan teknologi, pada dasarnya masih mengikuti keperluan rakyat, memenuhi keperluan rakyat zaman baharu terhadap kehidupan yang baik."

Mencipta kekayaan — menjalani kehidupan — kehidupan baharu yang baik, Xiao Xiao merumuskan tiga peringkat pembangunan Wuling, tiga logik produk generasi, juga merupakan lompatan gaya hidup pengguna China dan orang China beberapa dekad lepas. Tidak kira zaman apa, orang China selalu mempunyai Wuling yang sesuai untuk menemani.

Siaran langsung TV Pusat China juga menjelajahi Makmal Piawaian Kualiti Negara satu-satunya dalam industri Wuling dan kilang pintar peringkat pelopor satu-satunya dalam industri.

Makmal Piawaian Kualiti Negara mengubah model industri kebanyakan pengeluar kereta yang bergantung pada agensi penguji pihak ketiga untuk ujian pematuhan, membolehkan Wuling mencapai pengesahan rantaian penuh autonomi dari bahan, komponen, simulasi, perlanggaran kereta lengkap, tiga sistem elektrik utama, pemanduan pintar, dan boleh berdasarkan 32 juta data pengguna big data mendefinisikan semula spesifikasi ujian dalaman syarikat yang lebih tinggi daripada piawaian kebangsaan, dari "memenuhi piawaian kebangsaan" bertukar ke "lebih tinggi daripada piawaian kebangsaan, selaras dengan kemalangan sebenar". Juga mengekspor norma keselamatan tenaga baharu China ke ASEAN, mencapai terobosan sifar dalam pembuatan piawaian teknikal ASEAN bagi pengeluar kereta China.

Kilang pintar peringkat pelopor satu-satunya dalam industri, sistem pembuatan Pulau Pintar peringkat pelopor I²MS menukar piawaian keselamatan makmal ke keupayaan pengeluaran secara besar-besaran menggunakan pembuatan digital, meningkatkan ketepatan proses pemasangan, meningkatkan kecekapan pengeluaran dan logistik, memendekkan kitaran pembuatan, meningkatkan kecekapan fleksibiliti.

Yang lebih bermakna adalah, ia menggunakan kaedah pengeluaran pulau selari "kereta mencari tempat kerja, bahan mencari kereta", yang menggubal semula kaedah pengeluaran barisan aliran berlian yang diamalkan oleh industri automotif selama lebih 100 tahun, adalah inovasi model pembuatan kali ketiga dalam industri selepas barisan aliran Ford dan pengeluaran teliti Toyota.

Wuling kali ini inovasi model pembuatan, akan menjadi tanda penting yang memimpin dan menggerakkan perubahan dalam industri automotif oleh China.

Enam Ujian Satu Kereta Melampaui Syllabus

Kerosakan, menyeberangi air, menggosok dasar pelbagai ujian dalam industri tidak jarang, biasanya satu kereta digunakan untuk satu ujian. Huanjing S kali ini menggunakan satu kereta untuk melengkapkan enam ujian menggosok dasar, menyeberangi air, melanggar truk dari belakang, kerosakan belakang, kerosakan sisi, kerosakan tiang sisi, dan setiap ujian piawaian melebihi piawaian kebangsaan, akhirnya semua lulus.

Satu kereta melengkapkan enam ujian melebihi piawaian kebangsaan dengan lulus, adalah kerana Huanjing S mempunyai piawaian tinggi dan tuntutan ketat dari reka bentuk, penggunaan bahan, ujian, ke pembuatan setiap peringkat.

Contohnya, kedalaman invasi menggosok dasar meningkat 33% berbanding piawaian kebangsaan, selepas enam ujian selesai bateri dibongkar, struktur keseluruhan bateri masih sangat lengkap, tiada bengkak, tiada kebocoran cecair, tiada asap, tiada api. Kerana ada rangka pelindung asas lima memanjang sebelas melintang, alas asas ada pelindung keluli luas, ada lapisan penyerap kejut, keupayaan perlindungan jauh lebih tinggi daripada keperluan piawaian kebangsaan.

Penggunaan bahan kukuh dan reka bentuk badan piawaian tinggi, banyak lebihan, adalah asas yang kukuh Huanjing S dapat menahan enam ujian ketat secara berpasukan.

Perbezaan terbesar ujian siaran langsung ini dengan ujian biasa industri adalah penambahan skenario, penambahan kemalangan, penambahan kerosakan pada kereta. Setiap kereta ujian dalam ujian biasa industri hanya perlu menghadapi satu skenario, satu kerosakan dan cabaran. Huanjing S menggunakan satu kereta untuk mengalami enam ujian kerosakan secara berturut-turut, menarik cabaran kenderaan menghadapi kemalangan ke had.

Di dunia nyata akan menghadapi enam kemalangan berturut-turut seperti ini? Tidaklah mungkin, tetapi justru jenis kerosakan berturut-turut, suka ditambah sukar, membuktikan keselamatan dan kebolehpercayaan Huanjing S. Kebolehpercayaan yang melampaui piawaian ini juga mengurangkan secara besar-besaran kebarangkalian kereta baharu memenuhi keperluan piawaian kebangsaan, selepas keluar pasaran secara besar-besaran menghadapi pelbagai masalah.

Dua Keunikan Menghasilkan Dua "Keseragaman"

Mahu hasil kerja yang baik, perlu mengasah pisau terlebih dahulu. Keselamatan yang kukuh dan kualiti keseluruhan kereta Huanjing S, berasal dari Makmal Piawaian Kualiti Negara satu-satunya dalam industri Wuling dan kilang pintar peringkat pelopor satu-satunya dalam industri.

Dalam siaran langsung, pekerja Wuling beberapa kali menyebut kualiti Huanjing S "Sepuluh ribu kereta seragam, Sepuluh ribu periksa seragam", merujuk kepada konsistensi, kebolehpercayaan mencapai tahap baharu. Di sebalik dua "Keseragaman", tepat dua keunikan menjadi jaminan.

Makmal Piawaian Kualiti Negara Kereta Tenaga Baharu Wuling adalah satu-satunya makmal piawaian kualiti negara yang diluluskan dalam industri automotif, termasuk 14 makmal anak bongsu peringkat antarabangsa, meliputi tiga sistem elektrik, keselamatan perlanggaran, NVH, EMC kebolehserasian elektromagnet, pengurusan haba, rangkaian pintar, bahan ringan, dilengkapi tapak ujian kereta lengkap besar, mempunyai sistem ujian simulasi virtual kereta lengkap pertama di negara, ketiga di dunia, boleh melengkapkan puluhan ribu skenario kemalangan ekstrem dalam simulasi, tidak perlu sepenuhnya bergantung pada perlanggaran kereta sebenar.

Pengujian yang ditunjukkan dalam siaran langsung menggosok dasar, menyeberangi air, kerosakan berantai, kerosakan tiang, penekanan badan putih semuanya selesai di sini.

Makmal Piawaian Kualiti Negara Kereta Tenaga Baharu Wuling mempunyai tiga erti penting.

Yang pertama meliputi semua keperluan pengujian syarikat, Wuling tidak lagi bergantung pada makmal pihak ketiga luaran.

Yang kedua bukan sahaja menggunakan piawaian kebangsaan sebagai piawaian untuk pengesahan, tetapi menggunakan 32 juta data pengguna untuk mendefinisikan semula piawaian ujian, meningkatkan piawaian.

Yang ketiga 81 ujian mendapat pensijilan antarabangsa ECE Eropah, sebahagian norma keselamatan dimasukkan ke dalam norma teknikal rasmi ASEAN, piawaian pengecasan menerima pensijilan Indonesia SNI, membantu produk tenaga baharu China ke luar negara, tidak lagi hanya patuh secara pasif kepada piawaian luar negara, mempunyai keupayaan mengekspor piawaian teknikal China.

Siaran langsung akhirnya adalah kilang pintar peringkat pelopor negara, sistem pembuatan Pulau Pintar I²MS Wuling.

Sebabnya dipanggil Pulau Pintar, kerana kilang ini mengubah model aliran air yang dimulakan oleh barisan aliran Ford dalam industri automotif, membahagikan perakaman utama kepada 78 tempat kerja Pulau Pintar bebas: Pulau Tayar, Pulau Kaca, Pulau Hiasan Dalaman, Pulau Ujian Kualiti, dll., oleh kereta IGV kecil memikul badan, automatik kereta mencari tempat kerja, bahan mencari kereta, perakaman selari.

Bilik bengkel lebih 280 robot, lebih 250 kereta logistik IGV tanpa pemandu, merancang laluan aliran badan secara autonomi, gabungan rangkaian 5G industri Huawei memastikan komunikasi sifar ralat, mencapai perakaman selari.

Barisan aliran yang digunakan industri automotif selama ratusan tahun bertukar menjadi Pulau Pintar, kelebihannya proses boleh terurai, keupayaan pengeluaran menyesuaikan diri, sistem boleh berevolusi, model boleh dikembangkan, satu barisan pengeluaran boleh menyokong 24 model kereta produksi bercampur, pengulungan kereta baharu tidak perlu membina semula barisan pengeluaran, tempoh pembangunan dipendekkan, kos penukaran pengeluaran menurun dengan ketara.

Pengeluaran Pulau Pintar Wuling meningkat 30%, kecekapan logistik meningkat 80%, kitaran pembuatan dipendekkan 33%, kadar automatik perakaman utama 50%. Boleh dikatakan, ini adalah inovasi model pembuatan terbesar dalam industri automotif selepas barisan aliran Ford dan pengeluaran teliti Toyota.

Kereta dicipta di Jerman, barisan aliran Ford membuatkan kos kereta menurun dengan ketara, mampu memasuki setiap rumah, Revolusi Industri Automotif Pertama membolehkan kereta Amerika dan industri Amerika memimpin dunia.

Pengeluaran teliti Toyota sekali lagi mengubah kaedah pengeluaran kereta, model rantaian bekalan, Revolusi Industri Automotif Kedua membolehkan Jepun berdiri di puncak industri automotif global.

Zaman tenaga baharu, China sudah memimpin dunia dalam teknologi dan produk, inovasi model pembuatan Wuling, akan menjadi tanda penting lagi yang memimpin dan menggerakkan perubahan industri automotif oleh China.

SAIC-GM-Wuling's commuter cars are about to cross the 3 million unit milestone in cumulative sales. To commemorate this highlight, on August 7, Wuling official will launch a grand celebration at the Chengdu Outdoor Music Park — the Hongguang MINIEV 6th Anniversary and Wuling Commuter Car 3 Million User Celebration. At that time, Meng Ziyi, the global image spokesperson for the Bingo family, will make a surprise appearance and join countless car owners for this carnival feast.

While waiting for this feast, let's first take a look at how many solutions for ordinary people's daily travel are hidden within this upcoming trust of 3 million users.

Parking Hard, Costs High, Driving Scared? These Three Cars Are the Cure for Every 'Complaint'

For ordinary people like us, purchasing a vehicle involves 90% usage scenarios being daily commuting, picking up and dropping off children, grocery shopping, or short trips around the weekend. However, reality often falls short: the body is wide and hard to park in narrow alleys; refueling a fuel car hurts the wallet; new drivers shake their legs just sitting in the driver's seat. At this moment, the Wuling commuter car series fully reveals its unique advantages.

If you are a corporate worker rushing between city skyscrapers, a new driver holding the steering wheel for the first time, or a frugal calculator upholding the concept of high cost-performance ratio, the 5th Gen Hongguang MINIEV is undoubtedly the key to unlocking a pleasant travel experience. It accurately interprets the core advantages of "Easy Control, Easy Parking, Ultra Energy Saving". An extremely small turning radius helps you turn around easily in narrow streets and park calmly in tight spaces; ultra-low energy consumption makes the travel cost per kilometer negligible, and daily commute expenses are even more affordable than taking the subway. To me, it is by no means a simple commuter tool, but a flexible mobile space for urban youth to escape congestion and rush towards freedom.

If you need to find a balance between family and vehicle usage needs, yearning for exquisite style without compromising on smart experience, Bingo Pro undoubtedly shows full sincerity. Retro-style high-value design endows every trip with a strong atmosphere; 12.8-inch smart screen equipped with Lingyu AI, voice wake-up is very fast, even if dialects are used, it can recognize quickly and accurately. For mom groups or those troubled by parking difficulties, 540° panoramic image paired with automatic parking assistance system, lets you not be flustered when parking at a narrow school gate. Added 30L front trunk and six-way electric adjustment seats, make this small car on practicality and comfort level, not inferior to higher-class family sedans.

If your vehicle usage needs are stricter, such as frequent suburban travel, holding an almost extreme persistence for safety guarantee and range capability, then Bingo S is undoubtedly the undisputed "All-Round Performer". It is equipped with A0-level top safety body, high strength steel ratio up to 72%, paired with multiple airbags, building a security fortress that follows you; maximum range of 525km, lets you not calculate for range when going to neighboring city for vacation on weekends, remote car control and scheduled charging thoughtful configuration, further interprets practical essence thoroughly.

Small Cars Don't "Settle", Wuling Makes Commuter Cars Also Sophisticated

In the past, many people always thought that choosing a commuter car was just settling for the best among limited choices, merely for transition use. However, Wuling, relying on the upcoming 3 million sales achievement, powerfully interprets that the true national commuter choice is by no means a helpless compromise, but just the right amount of peace of mind and comfort.

When you don't need to spend tens of thousands of extra yuan for flashy configurations, when you don't need to worry about parking difficulties anymore, when you realize the monthly vehicle usage expense is negligible, you can deeply understand the true meaning of "User Thinking". Wuling decisively jumps out of the inner consumption loop of invalid configurations and focuses on cultivating users' core rigid needs. From MINIEV's super high quality-price ratio, to Bingo Pro's smart family attributes, to Bingo S's long-range safety guarantee, Wuling relies on dual family product layout to convey to you: no matter what stage of life you are in, there is always a Wuling commuter vehicle that can precisely fit your life rhythm.

From Chinese Streets to Overseas Avenues, "People's Commuter Car" Has Truly Gone Global This Time

Worth noting is that on July 29, the 5th Gen Hongguang MINIEV (Wuling Air ev) officially debuted and went on sale at the Indonesia International Auto Show, with a starting price set at 155 million Indonesian Rupiah. The car not only integrates the practical layout of "Four Doors Four Seats", but also launches a cross-border cooperation with Disney-Pixar's "Toy Story 5", composing a new chapter of linkage.

This compact vehicle praised domestically as the "People's Exclusive Commuter Car" is rushing towards the global market with a more fashionable, more youthful style. It is by no means simply exporting products overseas, but deeply implanting the travel philosophy of "Simple, Free, Burden-Free" advocated by people into the hearts of global consumers.

Closing Remarks:

Sales have surged from 2 million to approaching the 3 million milestone, Wuling commuter cars rely on hardcore strength, securely sitting in the king position of the subdivision market. August 7, Chengdu Outdoor Music Park, a grand event integrating fun and trust is about to begin. If you are still hesitating over the choice of a commuter car, it is advisable to direct your gaze here — the common choice of 3 million users is the most convincing answer, far surpassing advertisements of a thousand words.

Kereta aksesori di bawah naungan SAIC-GM-Wuling, jualan terkumpul hampir melepasi garis 3 juta unit. Untuk mengenang saat gemilang ini, pada 7 Ogos, pihak rasmi Wuling akan melancarkan secara megah sebuah perayaan besar di Taman Muzik Terbuka Chengdu - Ucapan Tahun Keenam Hongguang MINIEV serta Perayaan Pengguna 3 Juta Wuling. Ketika itu, wakil imej global keluarga Binguo, Meng Ziyi, akan muncul secara mengejut, bekerjasama dengan pemilik kereta untuk menyambut pesta perayaan ini.

Semasa menanti pesta ini, mari kita lihat dahulu, berapa banyak jalan penyelesaian bagi perjalanan harian orang biasa yang tersembunyi dalam 3 juta kepercayaan yang bakal tiba ini.

Sukar parkir, penggunaan kereta mahal, takut memandu? Tiga kereta ini khusus untuk merawat pelbagai "ketidakpuasan"

Bagi rakyat biasa kami, pembelian kenderaan, 90% senario penggunaan hanyalah perjalanan harian, menghantar anak, membeli bahan makanan, atau perjalanan dekat sekitar hujung minggu. Namun realiti sering tidak memuaskan: badan kereta lebar, sukar berhenti di lorong sempit; kereta petrol sekali isi minyak, memang menyedihkan; pemula sekali duduk di tempat pemandu, kaki dua tidak tahan bergetar. Pada masa ini, siri kereta aksesori Wuling menunjukkan kelebihannya yang unik.

Jika anda seorang pekerja yang bekerja keras antara bangunan tinggi di bandar, pemandu pemula yang baru memegang stereng, atau pengira pintar yang memegang nilai kualiti dan harga tinggi, Generasi Kelima Hongguang MINIEV pasti merupakan kunci untuk membuka pengalaman perjalanan yang selesa. Ia mentafsirkan dengan tepat kelebihan teras "mudah dikawal, mudah diparkir, sangat Jimat tenaga", jejari pusingan yang sangat kecil, membantu anda memusing dengan mudah di lorong sempit, tempat letak kereta yang kecil juga boleh dimasukkan dengan tenang; kecekapan tenaga yang sangat rendah, kos perjalanan setiap kilometer menjadi hampir tiada, kos perjalanan harian, malah lebih murah daripada naik kereta api bawah tanah. Bagi saya, ia bukan sekadar alat pengangkutan mudah, tetapi ruang bergerak yang cekap bagi penduduk bandar muda untuk melepaskan diri daripada kesesakan dan mengejar kebebasan.

Jika anda perlu mencari keseimbangan antara keperluan keluarga dan penggunaan kereta, kedua-duanya ingin gaya yang halus, dan tidak mahu berkoran dari segi pengalaman pintar, Binguo Pro pasti menunjukkan penuh kesungguhan. Reka bentuk bertema klasik yang cantik, memberikan rasa suasana yang tebal kepada setiap perjalanan; skrin pintar 12.8 inci dilengkapkan dengan AI Lingyu, penyahaktifan suara sangat pantas, walaupun menggunakan dialek, ia juga boleh dikenal pasti dengan pantas dan tepat. Bagi kumpulan ibu muda atau mereka yang bimbang dengan masalah parkiran, imej panorama 540° ditambah sistem bantuan parkir automatik, membolehkan anda memarkir di pintu sekolah yang sempit tanpa rasa gugup. Bekas hadapan 30L yang ditambah dan kerusi pengubahsuaian elektrik enam hala, membolehkan kereta kecil ini dalam tahap kegunaan dan keselesaan, tidak kurang langsung daripada kereta keluarga kelas yang lebih tinggi.

Jika keperluan penggunaan kereta anda lebih ketat, seperti sering melakukan perjalanan dekat bandar luar, memuja jaminan keselamatan dan keupayaan jarak jauh dengan kesetiaan yang hampir melampau, maka Binguo S adalah jelas-jelas "penjawat serba boleh" yang tidak diragukan. Ia dilengkapkan dengan badan keselamatan tahap A0 tertinggi, nisbah keluli kuat sehingga 72%, ditambah beg udara pelbagai, membina benteng keselamatan seperti bayang-bayang; jarak jauh sehingga 525km, membolehkan anda pergi bercuti ke bandar jiran pada hujung minggu tanpa perlu berhemat untuk jarak jauh, konfigurasi pintar mengawal kereta dari jauh dan caj tempahan, lebih menerangkan esensi kegunaan dengan sempurna.

Kereta kecil tidak "kompromi", Wuling menjadikan kereta aksesori pun menjadi penting

Pada masa lalu, ramai orang selalu berfikir, membeli kereta aksesori hanyalah memilih yang terbaik secara memaksa dalam pilihan yang terbatas, semata-mata untuk kegunaan peralihan. Namun, dengan pencapaian jualan 3 juta yang hampir tercapai oleh Wuling, ia menjelaskan dengan kuat bahawa pilihan pengangkutan rakyat sebenar, bukanlah kompromi yang dipaksa, tetapi ketenangan dan kebebasan yang tepat pada masanya.

Apabila tidak perlu membayar tambahan beratus ribu untuk konfigurasi yang indah tetapi tidak berguna, apabila tidak perlu lagi bimbang kerana masalah parkiran, apabila mendapati kos penggunaan kereta setiap bulan hampir tiada, anda boleh memahami dengan mendalam hakikat "pemikiran pengguna". Wuling dengan tegas melompat daripada lingkaran tenaga pembaziran konfigurasi tidak berfaedah, fokus memperdalam keperluan teras pengguna. Dari nilai kualiti dan harga MINIEV yang sangat tinggi, ke sifat keluarga pintar Binguo Pro, hingga jaminan keselamatan jarak jauh Binguo S, Wuling凭借 (by means of) layout produk dua keluarga, menyampaikan kepada anda: tanpa mengira pada mana punah hidup anda berada, pasti ada satu Wuling kereta aksesori, yang boleh selesa dengan tepat dengan irama hidup anda.

Dari jalan raya China ke jalan raya luar negara, "Kereta Aksesori Rakyat" kali ini benar-benar menuju ke dunia

Yang perlu diperhatian ialah, pada 29 Julai, Generasi Kelima Hongguang MINIEV (Wuling Air ev) dilancarkan untuk jualan di Pameran Kereta Antarabangsa Indonesia, harga permulaan ditetapkan 155 Juta Rupiah Indonesia. Kereta ini tidak hanya menggabungkan susunan praktikal "empat pintu empat tempat duduk", juga bekerjasama secara silang dengan Disney-Pixar "Toy Story 5", menulis bab baharu kerjasama.

Kereta kecil yang dipuji di dalam negara sebagai "Kereta Aksesori Eksklusif Rakyat", sedang menuju pasaran global dengan gaya yang semakin trendi dan semakin muda, dengan penuh usaha. Ia bukan sekadar menjual produk ke luar negara, tetapi menanam falsafah perjalanan "ringkas, bebas, tanpa beban" yang disukai rakyat dalam hati pengguna global.

Penutup:

Jualan sejak 2 juta terus naik tinggi, hampir melampaui 3 juta garis, Wuling kereta aksesori凭借 (dengan) kekuatan kukuh, duduk teguh di tempat raja pasaran bahagian. 7 Ogos, Taman Muzik Terbuka Chengdu, satu majlis besar yang menggabungkan permainan dan kepercayaan akan bermula. Jika anda masih ragu-ragu memilih kereta aksesori, boleh sahaja arahkan pandangan ke sini — pilihan bersama 3 juta pengguna, merupakan jawapan yang paling berpersuasi, jauh lebih baik daripada iklan seribu kata.

Wuling is one of the household brands in the domestic market, adhering to the philosophy of "Wuling builds whatever the people need," and the models under its brand are deeply trusted by thousands of families. Recently, SAIC-GM-Wuling official Wuling commuter car users are about to break 3 million, and at the same time a "Colorful Life, Open Play Heart" Hongguang MINI EV 6th Anniversary and Wuling Commuter Car 3 Million User Ceremony will be held on August 7th. From the 6th anniversary of the launch of the commuter car Hongguang MINI EV to the total sales about to break 3 million, it is clear that the level of user recognition for SAIC-GM-Wuling is very high. Another noteworthy point is that at this event site, Meng Ziyi, the global ambassador of the Bingo family, will also be present, and enjoy the happy festival party together with 3 million Wuling commuter car users. This is quite worth looking forward to.

Frankly speaking, the success of SAIC-GM-Wuling is not due to luck, but because of real substance. After all, starting from 2017, early on, it opened the market through products such as Baojun E100, E200, Hongguang MINI EV, and Bingo Family, and continued to optimize and upgrade through deep cultivation, gaining the trust and preference of more and more friends. Sales are about to exceed 3 million units, I think this is enough to demonstrate its strength.

Specific to the sub-models, Hongguang MINI EV needs no further introduction, benefiting from its four key strengths: great design, easy to drive, easy to park, and efficient. It has gained recognition from over 1.95 million owners, holding the top spot in domestic A00-level pure electric sales for 72 consecutive months, and it also plays the role of the global top cumulative sales of micro new energy vehicles. Every evolution precisely hits the needs of users, continuously selling well.

In addition, the Bingo family also has remarkable sales achievements. High-value appearance design, fine workmanship, and solid range have become the advantages. Over 750,000 users chose the Bingo family, also interpreting the definition of high cost-performance ratio and strong product power. For BMW-class commuting, choose Bingo Pro. If you need space, Bingo S also meets the requirements. So the matrix composed of Hongguang MINI EV and Bingo family has now become the first choice vehicle for most friends. It has to be said, holding the 3 million user ceremony this time is just the beginning. Perhaps in no time, it will charge towards the next new sales target. As the saying goes, to make iron one must first be hard. I think under the premise of ensuring quality, breaking sales records again is just a matter of time.

The most critical point is that Wuling's new energy strategy is not only focused on the domestic market. Just on July 29th, the 5th Generation Hongguang MINI EV was officially launched in Indonesia, official starting price 155 million Indonesian Rupiah. This time being able to be launched in Indonesia and trusted by overseas users, putting the brand aside, also has an inevitable relationship with its own excellent product power. Four-door four-seat layout, attributes of easy to drive, easy to park, and fuel-efficient, is completely sufficient for daily commuting. This is also the main reason why everyone pays close attention to the 5th Generation Hongguang MINI EV when buying commuter cars.

In summary, from nothing to something, from small to large, SAIC-GM-Wuling proved itself in just 6 years. As one of the representatives deeply cultivated in the automotive field, deeply understanding the needs and pain points of mainstream consumers. Only because of this, there is the current sales achievement of nearly 3 million. Finally, the same words again. August 7th, let's meet at Chengdu Open-Air Music Park, together enjoy the happy moment exclusive to the 3 million users!

[July 31, 2026] SAIC-GM-Wuling announced that Wuling Commuter Car users will break 3 million, and will hold the "Colorful Life, Unleash Playfulness" Hongguang MINI EV 6th Anniversary and Wuling Commuter Car 3 Million User Celebration on August 7! At that time, Bingo Family Global Spokesperson Meng Ziyi will also be present on site, jointly creating a celebration party belonging to the users with the 3 million Wuling Commuter Car users. In addition, the 5th Generation Hongguang MINI EV officially launched in Indonesia recently, marking that the "People's Commuter Car" is accelerating towards the global market, bringing the simple commuting travel enjoyment to global users!

3 Million Trust, Champion Strength Casts Ceremony Significance

Since 2017, SAIC-GM-Wuling through launching Baojun E100, E200, Hongguang MINI EV, Bingo Family, etc. models, has continued to deepen its work in the commuter car market, Wuling Commuter Car sales will break 3 million units! Among them, as the "People's Commuter Car", Hongguang MINI EV family, leveraging "Good-looking, Easy to Drive, Easy to Park, Cost-Effective" product strength, gained the preference of over 1.95 million users, and has won the domestic A00 class pure electric sales champion for 71 consecutive months, firmly holding the first place in global micro new energy vehicle cumulative sales. Bingo family also in the posture of high-value colorful cars, gained trust from over 750,000 owners, bringing a colorful travel experience to users. Commuter car family dual stars shining, jointly building an unshakable commuter car product matrix — this is also the strength verification of Wuling Commuter Car holding a 3 million user celebration.

Accelerating Overseas, "People's Commuter Car" Moves Towards Global

As a key move in Wuling's global new energy strategy, on July 29, the 5th Generation Hongguang MINI EV (Wuling Aira EV) was officially announced to launch in Indonesia at the Indonesia International Motor Show (GIIAS), official price starting at 155 million Indonesian Rupiah (approximately 59,615 RMB). As a four-door four-seat pure electric commuter car, the 5th Generation Hongguang MINI EV can be the first car for college students, young professionals, young families, and also the first choice for mature families to add a commuter car. 5th Generation Hongguang MINI EV easily covers daily high-frequency short-distance scenarios, perfectly fits user demands for easy to drive, easy to park, cost-effective commuter cars. To get closer to young families and new generation users, this new car also collaborated with Disney·Pixar "Toy Story 5" in Indonesia to start a crossover linkage, with a trendier and more fun image, let global people enjoy easy travel daily (Fun Everyday, For Everyone). Hongguang MINI EV going overseas not only adds new wings to Wuling Commuter Car global sales, but also conveys the concept of simple commuting to a broader international market with solid product strength.

From sales champion to global trend symbol, Wuling Commuter Car confirms, small cars can also carry thousands of loves. On August 7, at Chengdu Open Air Music Park, nearly 100 user trendy creative cars will gather on site, Wuling owners representatives will join this "Colorful Life" feast belonging to them, let's meet in Chengdu, jointly welcome the moment of 3 million users' playful spirit blooming!

From commuting silhouettes on every street corner to daily companionship in thousands of households, Wuling commuter cars are about to reach their own important milestone—user scale is about to break through 3 million. This weighty number is not only market recognition of Wuling products but also the best reputation countless ordinary families have written for the "National Commuter Car" with their real travel lives. Upholding the original intention of "What people need, Wuling builds", Wuling has always rooted in the public's short-distance travel needs, using affordable, reliable, and warm-hearted products to guard the daily life of ordinary people.

Now, Wuling has built a complete product matrix with the two major families of MINIEV and Bingo, covering different price ranges and diverse scenarios, becoming a reliable choice for short-distance travel for Chinese people. Targeting the car usage needs of different groups, Wuling has made precise layouts so that every type of user can find a commuter partner suitable for themselves. Busy workers and urban commuters can always enjoy tacit cooperation with the fifth-generation Hongguang MINIEV. The agile body makes it easy to drive and park, extremely low usage costs make daily travel stress-free, simple and easy-to-operate controls mean even beginners can easily handle it, perfectly adapting to high-frequency short-distance urban travel.

For families focusing on life quality and household practicality, Bingo Pro is a thoughtful choice. Retro fashion appearance combined with a warm atmosphere, smart large screen and sensitive voice interaction make operation more convenient, 540° panoramic image and parking assistance solve parking difficulties, upgraded 30L front trunk storage space and comfortable seat configurations, balancing traveling with kids and daily household use, integrating elegance and practicality into every journey. For users pursuing long range and high safety, Bingo S relies on a solid body structure and up to 525km ultra-long range performance. It can not only meet daily commuting needs but also easily cope with suburban travel, completely eliminating charging concerns, achieving all-scenario versatile travel.

Even more worthy of pride is that this commuter travel solution from China is gradually stepping towards the world. Recently, the fifth-generation Hongguang MINIEV officially launched in Indonesia, allowing global consumers to feel the strength and charm of China's national commuter cars, and taking the "People's Commuter Car" from domestic streets to the international market, highlighting the global competitiveness of China's new energy small cars. The user scale of nearly 3 million about to be reached is the real companionship of nearly a million families day after day, and the reputation accumulation passed from mouth to mouth by countless car owners. Wuling does not pursue flashy gimmicks, but always focuses on the real car usage needs of ordinary people, with low-threshold, stress-free usage experience, becoming the silent guardian on the road of public travel.

To commemorate this precious trust, Wuling will hold the Hongguang MINIEV 6th Anniversary and Wuling Commuter Cars 3 Million Users Celebration in Chengdu on August 7, jointly witnessing this glorious moment with thousands of car owners. From the debut of the first model to today's global layout, from the first-generation products to today's rich family matrix, Wuling has always upheld the warmth and responsibility of a national brand. Wuling is life, not loud, not conspicuous, silently guarding the daily travel of ordinary people. And the nearly 3 million users about to break through is a new starting point. In the future, Wuling will continue to deeply cultivate the commuter track, using products that fit needs better to accompany more people to rush towards a relaxed and free travel life.

Dari bayang-bayang penumpang komuter di setiap sudut kota, hingga teman setia harian di setiap rumah tangga, kenderaan Wuling sedang menyambut tanda aras penting miliknya sendiri — jumlah pengguna hampir mencecah 3 juta. Angka yang bernilai ini bukan sekadar pengiktirafan pasaran terhadap produk Wuling, malah merupakan reputasi terbaik yang ditulis oleh jutaan keluarga biasa melalui kehidupan perjalanan sebenar mereka untuk 'kenderaan rakyat'. Berpegang pada prinsip asal 'Apa yang rakyat perlukan, Wuling akan buat', Wuling sentiasa berakar pada keperluan perjalanan jarak pendek orang ramai, menggunakan produk yang mesra, boleh dipercayai dan penuh kasih sayang, menjaga kehidupan harian orang biasa.

Kini, Wuling telah membina matriks produk lengkap merangkumi dua keluarga besar MINI EV dan Bingo, meliputi pelbagai harga dan pelbagai senario, menjadi pilihan boleh dipercayai untuk perjalanan jarak pendek rakyat. Menepati keperluan penggunaan kereta pelbagai golongan, Wuling telah menyusun layout tepat, memastikan setiap jenis pengguna dapat menemui rakan perjalanan yang sesuai. Pekerja yang sibuk dan pengguna komuter bandar, sentiasa menyertai generasi kelima Hongguang MINI EV dengan selaras, badan yang lincah mudah dikawal dan diparkir, kos penggunaan yang sangat rendah menjadikan perjalanan harian tanpa tekanan, operasi yang mudah dipelajari, walaupun pemula juga boleh menguasainya dengan mudah, sesuai sempurna untuk perjalanan jarak pendek bandar yang kerap.

Bagi keluarga yang mengutamakan kualiti hidup dan kegunaan praktikal rumah tangga, Bingo Pro adalah pilihan yang bijak. Reka bentuk klasik yang modis menggabungkan suasana yang mesra, skrin pintar yang besar dan interaksi suara yang responsif menjadikan pengendalian lebih mudah, imej panorama 540° dan bantuan parkir menyelesaikan masalah parkir, ruang penyimpanan yang ditingkatkan seperti kotak hadapan 30L dan konfigurasi tempat duduk yang selesa, menggabungkan perjalanan membawa anak dan kegunaan harian rumah, mengintegrasikan kehalusan dan kegunaan ke dalam setiap sesi perjalanan. Bagi pengguna yang mengejar julat jauh dan keselamatan tinggi, Bingo S dengan struktur badan yang kukuh dan prestasi julat sehingga 525 km, boleh memenuhi keperluan perjalanan harian, juga boleh menangani perjalanan luar bandar dengan mudah, menghapuskan kebimbangan pengisian tenaga, mencapai perjalanan merentas pelbagai senario.

Lebih membanggakan, penyelesaian perjalanan dari China ini sedang melangkah menuju ke peringkat global. Baru-baru ini, Generasi Kelima Hongguang MINI EV telah dilancarkan secara rasmi di Indonesia, membolehkan pengguna di seluruh dunia merasakan kekuatan dan daya tarikan kenderaan rakyat China, serta membawa 'kenderaan rakyat' dari jalan raya dalam negara ke pasaran antarabangsa, menunjukkan daya saing global kenderaan kecil tenaga baharu China. Skala pengguna 3 juta yang akan dicapai ini adalah teman sejuta rumah tangga dari hari ke hari, adalah reputasi yang terkumpul daripada pujian pemilik kereta yang ramai. Wuling tidak mengejar slogan yang mewah, tetapi sentiasa menumpukan pada keperluan penggunaan kereta sebenar orang biasa, dengan pengalaman penggunaan kereta yang mudah diakses dan tanpa tekanan, menjadi pelindung senyap dalam perjalanan rakyat.

Untuk memperingati kepercayaan berharga ini, pihak rasmi akan menganjurkan Pesta Pengguna 3 Juta Hongguang MINI EV Hari Jadi Ke-6 di Chengdu pada 7 Ogos, bersama ribuan pemilik kereta menyaksikan saat keagungan ini. Dari pelancaran model pertama hingga susunan globalisasi sekarang, dari produk generasi pertama hingga matriks keluarga yang kaya sekarang, Wuling sentiasa mempertahankan kehangatan dan tanggungjawab jenama rakyat. Wuling adalah kehidupan, tidak bising, tidak bermegah, menjaga perjalanan harian orang biasa dengan senyap. Dan 3 juta pengguna yang akan dilepasi ini adalah titik permulaan baru, masa depan Wuling juga akan terus mendalami jalur kenderaan komuter, dengan produk yang lebih sesuai keperluan, menemani lebih ramai orang menuju kehidupan perjalanan yang ringan dan bebas.

In fact, Wuling commuter cars, including the Hongguang Mini EV and the Bingo family, are about to break through a total sales volume of 3 million. Moreover, on August 7, Wuling will also host the Hongguang Mini EV 6th Anniversary and Wuling Commuter Car 3 Million User Celebration in Chengdu. Meng Ziyi, the global spokesperson for the Bingo family, will personally attend the ceremony site, joining Wuling owners in this carnival for commuter car enthusiasts.

With a massive sales base before us, the brand that everyone cannot bypass when buying a commuter car is Wuling. Of course, Wuling commuter cars also cater to almost everyone's travel needs.

The 5th Generation Hongguang Mini EV uses an ultra-nimble body and extremely small turning radius to turn parking in gaps of old residential areas and meeting on narrow roads into effortless operations, and combined with the per-kilometer cost which is almost negligible, allows college students to easily "own a car".

The Bingo Pro, while retaining its exquisite and compact build, also features 540° panoramic image and automatic parking assist functions. For female users, the Bingo Pro is not only a trendy item but also a "magic tool" for easy commuting.

Actually, within the Wuling commuter car family, family users can also find excellent choices. The Bingo S, while bringing a five-seat large space, along with the up to 525 km range and 72% high-strength steel ratio safety body, also allows the whole family to travel more calmly, without feeling anxiety about range and safety.

So it is not hard to see that Wuling commuter cars are always seriously responding to the real needs of different users and families. This people-centric car manufacturing concept is also carried through in every product. And the 5th Generation Hongguang Mini EV, now carrying this product foundation, starts to go to all over the world. It was launched in the Indonesian market on July 29, once again bringing the worry-free and freedom product characteristics of Chinese commuter cars to a broader overseas market.

Sebenarnya, kereta komuter Wuling yang merangkumi Hongguang MINI EV dan keluarga Bingo, jumlah jualan keseluruhan hampir akan mencapai 3 juta. Selain itu, pada 7 Ogos, Wuling akan menganjurkan majlis enam tahun Hongguang MINI EV serta majlis 3 juta pengguna kereta komuter Wuling di Chengdu, duta global keluarga Bingo, Meng Ziyi akan hadir ke lokasi majlis, bersama pemilik Wuling menikmati perayaan bagi peminat kereta komuter ini.

Dengan asas jualan yang besar didepan mata, jenama kereta komuter yang paling tidak dapat dielakkan oleh semua orang ketika membeli adalah Wuling. Sudah tentu, kereta komuter Wuling juga hampir menepati semua keperluan perjalanan semua orang.

Generasi kelima Hongguang MINI EV menggunakan badan kereta yang sangat cekap dan jejari pusingan yang sangat kecil, mengubah tempat letak kereta di celah komuniti lama dan pertemuan di jalan sempit menjadi operasi tanpa berfikir, ditambah dengan kos per kilometer yang rendah sehingga hampir boleh diabaikan, membolehkan pelajar universiti dengan mudah "memiliki kereta".

Bingo Pro pula semasa mengekalkan badan yang halus dan kecil, juga mempunyai fungsi imej panoramic 540° dan bantuan parkir automatik. Bagi pengguna wanita, Bingo Pro bukan sahaja satu item trend, malah "alat ajaib" untuk pengangkutan yang mudah.

Sebenarnya, dalam keluarga kereta komuter Wuling, pengguna keluarga juga boleh memperoleh pilihan yang baik. Bingo S sambil menyediakan ruang besar lima tempat duduk, jarak perjalanan maksimum 525km dan badan keselamatan dengan 72% keluli kekuatan tinggi, juga membolehkan perjalanan keluarga lebih tenang, tidak perlu berasa cemas mengenai jarak perjalanan dan keselamatan.

Jadi tidak sukar dilihat, kereta komuter Wuling sentiasa secara serius memenuhi keperluan sebenar pengguna dan keluarga yang berbeza, konsep pembuatan kereta yang berpusatkan manusia ini juga tersusun dalam setiap produk. Dan Generasi kelima Hongguang MINI EV kini membawa asas produk seperti ini mulai ke seluruh dunia, ia dilancarkan di pasaran Indonesia pada 29 Julai, sekali lagi membawa ciri produk kereta komuter China yang tiada risau dan bebas, ke pasaran antarabangsa yang lebih luas.

With Wuling commuter vehicle users surpassing 3 million, SAIC-GM-Wuling will hold the "Colorful Life, Unleash Fun" Hongguang MINIEV 6th Anniversary and Wuling Commuter Vehicle 3 Million User Grand Ceremony on August 7! At that time, Bingo Family Global Spokesperson Meng Ziyi will also attend in person, co-creating a grand party for the 3 million Wuling Commuter Vehicle users.

From 2017 to present, SAIC-GM-Wuling has continuously deepened its work in the commuter vehicle market, improving the product matrix step by step by launching models such as Baojun E100, E200, Hongguang MINIEV, and Bingo Family. Of course, to date, Wuling commuter vehicle sales will also break 3 million. It is most worth mentioning that the Hongguang MINIEV family, known as the "Car for the People," has attracted over 1.95 million users with its product strength of "Good-looking, Easy to Drive, Easy to Park, and Economical," winning the domestic A00-class pure electric sales champion for 71 consecutive months and firmly ranking first in global cumulative micro new energy vehicle sales. The Bingo Family also, in the guise of high-aesthetic colorful vehicles, has gained the trust of over 750,000 owners, bringing colorful travel experiences to users.

Accelerate Going Global, "Car for the People" Moves Towards the World

As a key part of Wuling's global new energy strategy, on July 29, the 5th Generation Hongguang MINIEV (Wuling Aira ev) was officially announced to launch in Indonesia at the Indonesia International Motor Show (GIIAS), with an official price starting from 155 million Indonesian Rupiah (approximately 59,615 Yuan).

As a four-door four-seat pure electric commuter vehicle, the 5th Generation Hongguang MINIEV can be the first car for college students, new professionals, and young families, and is also the top choice for mature families adding a commuter vehicle. The 5th Generation Hongguang MINIEV easily covers daily high-frequency short-distance scenarios, perfectly meeting users' demands for easy to drive, easy to park, and economical commuter vehicles. To cater to young families and new generation users, this new car also initiated a cross-boundary collaboration with Disney-Pixar's "Toy Story 5" in Indonesia, using a more trendy and fun image to let global people enjoy easy travel daily. The globalization of Hongguang MINIEV not only adds a new wing to Wuling commuter vehicle global sales, but also conveys the concept of simple commuting to a broader international market with solid product strength.

It can be said that from a sales champion to a trendy toy symbol recognized globally, Wuling commuter vehicles prove that small cars can carry myriad passions. On August 7, at Chengdu Open-Air Music Park, nearly 100 user creative cars will gather at the scene, and Wuling car owner representatives will attend this "Colorful Life" feast exclusively for them.

Dengan jumlah pengguna kenderaan komuter Wuling melebihi 3 juta, SAIC-GM-Wuling akan mengadakan "Hidup Berwarna-Warni, Gairah Bermain Terbuka" Perayaan Ulangtahun Ke-6 Hongguang MINI EV Dan Perhimpunan 3 Juta Pengguna Kenderaan Komuter Wuling pada 7 Ogos! Ketika itu, Pengedar Global Keluarga Bingo, Meng Ziyi juga akan hadir ke tapak, bersama 3 juta pengguna kenderaan komuter Wuling menciptakan satu perhimpunan perayaan khas pengguna.

Dari 2017 hingga kini, SAIC-GM-Wuling terus mendalamkan pasaran kenderaan komuter, dengan mengeluarkan model seperti Baojun E100, E200, Hongguang MINI EV, Keluarga Bingo, dan seterusnya melengkapi matriks produk kenderaan komuter. Sudah tentu, sehingga kini, jualan kenderaan komuter Wuling juga akan melampaui 3 juta. Yang paling membanggakan ialah keluarga Hongguang MINI EV sebagai "Kenderaan Komuter Rakyat" dengan kekuatan produk "Cantik, Mudah Dipandu, Mudah Diparkir, Jimat" telah memperoleh kepercayaan lebih 1.95 juta pengguna, dan berturut-turut selama 71 bulan menjadi juara jualan EV A00 dalam negara, kekal di tempat pertama dalam jualan terkumpul kenderaan elektrik mini global. Keluarga Bingo juga dengan imej kenderaan yang menarik dan berwarna-warni, memperoleh kepercayaan lebih 750,000 pemilik, membawa pengalaman perjalanan yang berwarna-warni kepada pengguna.

Mempercepatkan keluar negara, "Kenderaan Komuter Rakyat" menuju ke seluruh dunia

Sebagai kunci strategi kenderaan elektrik global Wuling, pada 29 Julai Generasi Kelima Hongguang MINI EV (Wuling Aira ev) secara rasmi mengumumkan di pasaran Indonesia pada Pameran Kereta Antarabangsa Indonesia (GIIAS), Harga rasmi bermula dari 155 Juta Rupiah Indonesia (kira-kira 59,615 Yuan RMB).

Sebagai kenderaan komuter elektrik 4 pintu 4 tempat duduk, Generasi Kelima Hongguang MINI EV boleh menjadi kenderaan pertama untuk pelajar universiti, orang baru dalam alam pekerjaan, keluarga muda, dan juga pilihan utama untuk keluarga matang membeli tambahan sebagai kenderaan komuter. Generasi Kelima Hongguang MINI EV mudah menampung situasi perjalanan pendek berulang kali harian, sesuai sepenuhnya dengan permintaan pengguna untuk kenderaan komuter yang mudah dipandu, mudah diparkir, dan jimat. Untuk menghampiri keluarga muda dan pengguna generasi baru, kereta baharu kali ini juga bekerjasama dengan Disney·Pixar "Toy Story 5" di Indonesia untuk membuka kerjasama silang, dengan imej yang lebih trendi dan menarik, membolehkan rakyat seluruh dunia setiap hari menikmati perjalanan yang mudah. Hongguang MINI EV ke luar negara bukan sahaja menambahkan sayap baru untuk jualan global kenderaan komuter Wuling, tetapi juga dengan kekuatan produk yang kukuh menyampaikan idea kenderaan komuter yang mudah ke pasaran antarabangsa yang lebih luas.

Boleh dikatakan, dari Juara Jualan ke Simbol Mainan Trendi Global, Kenderaan Komuter Wuling mengesahkan bahawa kenderaan kecil juga boleh memuatkan ribuan kegemaran. Pada 7 Ogos, di Taman Muzik Terbuka Chengdu, hampir 100 kenderaan ciptaan trendi pengguna akan berkumpul di tapak, wakil pemilik Wuling akan hadir ke jamuan "Hidup Berwarna-Warni" yang khas untuk mereka.

3 million. This is not just a simple sales figure.

As Wuling commuter car users are about to break 3 million, the significance of this far exceeds the number of cars sold. It acts more like a signal to the entire industry: the commuter car segment has evolved from a niche market to a mature category with true scale, users, and ecosystem.

And Wuling is the definer of this category.

Do a simple thing so well that no one can catch up

Many people see Wuling's commuter car as just a cheap small car. But those who truly understand know that Wuling has never made a simple small car.

From Baojun E100, to Hongguang MINI EV, to the Bingo family, Wuling has always been doing one thing. Making commuting as simple as possible.

How simple? Good-looking, easy to drive, easy to park, easy to save. Just these eight characters.

But behind these eight words lies the deepest understanding of user needs.

The first car for college students, a commuting tool for new professionals, a second car for young families, and the first choice for mature families. These scenarios look scattered, but essentially they are all the same demand. Solving the most daily travel problems at the lowest cost.

Wuling seized this demand. And they have done it for nine years.

From 2017 to now, in nine years, Wuling has focused on the commuter car segment. Without following trends to do those things that look more high-end, they made a simple thing reach a degree that others cannot catch up to.

Hongguang MINI EV has won the domestic A00-class pure electric sales champion for 71 consecutive months, accumulating over 1.95 million users. The Bingo family also has over 750,000 owners. Together, these two numbers are the confidence behind 3 million.

300 万用户，是 300 万份信任

3 million users, for any brand, is a huge asset.

But for Wuling, the significance of these 3 million users is not just this.

There is a very special place in the Wuling brand. The relationship between it and users is not a simple buying and selling relationship. It is more like a relationship of mutual achievement.

Whatever the people need, Wuling builds it. Many people have heard this sentence. But few truly understand it.

It does not mean Wuling does everything. It means Wuling always stands from the user's perspective to think about what users truly need.

Commuter cars are the best example.

Before Hongguang MINI EV came out, small cars were not missing from the market. But those small cars were either too expensive, too ugly, or simply not usable.

What Wuling did was solve these problems one by one. Then deliver a truly usable commuter car into users' hands at a price everyone can accept.

What accumulates from this approach is user trust.

3 million users are 3 million units of trust. This trust is something money cannot buy.

And more importantly, these 3 million users are not silent users. They are users who know how to play, create, and share.

Why Hongguang MINI EV has become popular. A large reason is that users themselves are playing with it. Color changes, modifications, trendy creations, various ways to play keep emerging.

Users treat the car as a platform to express themselves. And Wuling gave them this platform.

This kind of interaction between brand and users is the most precious.

代步车出海，走的是另一条路

Wuling commuter cars reaching 3 million is also a big event for the entire industry.

First, it redefines the value of the commuter car category.

In many people's eyes, commuter cars are low-end cars, cheap goods. But Wuling told everyone with 3 million users that commuter cars are a segment with true scale, demand, and future.

And this segment is not just marketable in China.

The 5th generation Hongguang MINI EV has officially launched in Indonesia. This means Wuling's commuter cars are heading towards the global market.

The significance of this matter is much greater than many people imagine.

Chinese car exports relied on cost-performance before. But Wuling's commuter car exports rely on more than just cost-performance. It relies on a mature product logic, a deep understanding of user needs.

The demand for simple commuting is not just for Chinese people. Everyone in the world has it.

As long as this demand exists, Wuling's commuter cars will have a market.

And this time in Indonesia, Wuling also collaborated with Disney Pixar's Toy Story 5. What does this show? It shows that Wuling's brand is becoming younger and more international.

From a Chinese national brand to a global commuter car brand. Wuling is walking a path no one else has taken.

300 万，只是一个新的起点

August 7, Chengdu Open-air Music Park.

Hongguang MINI EV 6th Anniversary and Wuling Commuter Car 3 Million Users Grand Ceremony will be held here.

Almost 100 user trend-modified cars gathered on site. Wuling car owners representatives attended this feast together. Wuling Bingo family global ambassador Meng Ziyi will also be on site.

This is a party belonging to users. Also a milestone belonging to Wuling.

3 million is not the end. It is just a new starting point.

The commuter car segment still has great space. Wuling's story has not been told yet.

We just need to wait and see. Next, what surprises Wuling will bring us.

3 Juta. Ini bukan sekadar angka jualan yang biasa.

Apabila pengguna kereta komuter Wuling hampir mencecah 3 juta, makna di sebalik ini jauh melebihi jumlah kereta yang dijual. Ia lebih seperti satu isyarat, memberitahu seluruh industri, segmen kereta komuter ini, telah berubah dari pasaran pinggir, menjadi kategori matang yang mempunyai skala, pengguna, dan ekosistem sebenar.

Dan Wuling, adalah pencipta kategori ini.

Melakukan satu perkara mudah sehingga orang lain tidak dapat mengejar

Ramai orang melihat kereta komuter Wuling, akan rasa ia hanya kereta kecil murah. Tetapi mereka yang benar-benar faham tahu, Wuling tidak pernah membuat kereta kecil yang sekadar biasa.

Dari Baojun E100, ke Hongguang MINIEV, hingga ke keluarga Binguo, Wuling sentiasa melakukan satu perkara. Membuat urusan komuter ini, menjadi sederhana pada tahap tertinggi.

Sederhana sehingga ke tahap mana. Cantik, mudah dikendalikan, mudah diparkir, jimat. Hanya lapan perkataan ini.

Tetapi lapan perkataan ini, di sebaliknya adalah pemahaman terdalam terhadap keperluan pengguna.

Kereta pertama pelajar universiti, alat transportasi untuk pekerja baru, kereta kedua keluarga muda, pilihan utama keluarga matang. Situasi ini kelihatan berselerak, tetapi pada asasnya adalah satu keperluan yang sama. Menggunakan kos terendah, menyelesaikan masalah transportasi harian yang paling biasa.

Wuling menangkap keperluan ini. Dan telah membuatnya selama sembilan tahun.

Dari tahun 2017 hingga kini, sembilan tahun, Wuling telah mendalami segmen kereta komuter ini. Tidak mengikuti trend membuat perkara yang kelihatan lebih canggih, tetapi membuat satu perkara sederhana, sehingga ke tahap yang orang lain tidak dapat mengejar.

Hongguang MINIEV selama 71 bulan berturut-turut menang juara jualan penuh elektrik kelas A00 domestik, kumulatif menerima lebih 1.95 juta pengguna. Keluarga Binguo juga mempunyai lebih 750,000 pemilik. Dua nombor ini ditambah bersama, adalah kepercayaan 3 juta.

3 Juta Pengguna, Merupakan 3 Juta Kepercayaan

3 Juta pengguna, bagi mana-mana jenama, adalah aset yang besar.

Tetapi bagi Wuling, makna 3 juta pengguna ini, tidak terhenti di situ.

Jenama Wuling ini, sentiasa mempunyai sesuatu yang unik. Hubungan antara ia dan pengguna, bukan hubungan jual beli yang mudah. Lebih kepada hubungan saling mencapai kejayaan.

Apa yang rakyat perlukan, Wuling akan membuatnya. Kalimat ini ramai telah dengar. Tetapi mereka yang faham dengan sebenar tidak ramai.

Maksudnya bukan Wuling buat apa saja. Tetapi Wuling sentiasa berdiri pada sudut pandangan pengguna, untuk berfikir apa yang sebenarnya diperlukan oleh pengguna.

Kereta komuter adalah contoh terbaik.

Sebelum Hongguang MINIEV keluar, di pasaran bukan tidak ada kereta kecil. Tetapi kereta-kereta itu, sama ada terlalu mahal, terlalu tidak cantik, atau pada dasarnya tidak berfungsi dengan baik.

Perkara yang dilakukan Wuling, adalah menyelesaikan masalah ini satu persatu. Kemudian dengan harga yang boleh diterima semua orang, serahkan satu kereta komuter yang benar-benar berguna ke tangan pengguna.

Akumulasi daripada cara ini, adalah kepercayaan pengguna.

3 Juta pengguna, adalah 3 Juta kepercayaan. Kepercayaan ini, tidak dapat dibeli dengan berapa banyak wang.

Dan yang lebih penting, 3 juta pengguna ini, bukan pengguna yang bisu. Mereka adalah pengguna yang pandai bermain, mencipta, berkongsi.

Mengapa Hongguang MINIEV dapat popular. Sebahagian besar sebab, adalah pengguna sendiri bermain. Tukar warna, ubah suai, ciptaan trendi, pelbagai cara bermain bermunculan.

Pengguna menganggap kereta sebagai platform untuk menyatakan diri. Dan Wuling, memberikan platform ini kepada mereka.

Interaksi antara jenama dan pengguna seperti ini, adalah yang paling berharga.

Kereta komuter menuju ke luar negara, menempuh jalan yang lain

Kereta komuter Wuling mencapai 3 juta, bagi seluruh industri, juga merupakan perkara besar.

Pertama, ia mentakrif semula nilai kategori kereta komuter ini.

Dalam pandangan ramai orang, kereta komuter adalah kereta rendah kelas, barang murah. Tetapi Wuling menggunakan 3 juta pengguna memberitahu semua orang, kereta komuter adalah segmen sebenar yang mempunyai skala, keperluan, dan masa depan.

Dan segmen ini, bukan sahaja mempunyai pasaran di China.

Generasi kelima Hongguang MINIEV telah rasmi dilancarkan di Indonesia. Ini bermakna, kereta komuter Wuling, sedang menuju ke seluruh dunia.

Makna perkara ini, lebih besar daripada yang dibayangkan ramai orang.

Kereta China keluar laut, sebelum ini bergantung pada nisbah harga dan prestasi. Tetapi kereta komuter Wuling keluar laut, tidak bergantung hanya pada nisbah harga dan prestasi. Ia bergantung pada satu logik produk yang matang, satu pemahaman terdalam terhadap keperluan pengguna.

Keperluan komuter sederhana, bukan sahaja orang China ada. Semua orang di seluruh dunia ada.

Selagi keperluan ini wujud, kereta komuter Wuling ada pasaran.

Dan kali ini di Indonesia, Wuling juga telah bekerjasama silang dengan Toy Story 5 Disney Pixar. Apa yang ini maksudkan. Ia bermaksud jenama Wuling, semakin menjadi muda, semakin menjadi antarabangsa.

Dari jenama kebangsaan China, ke jenama kereta komuter global. Wuling sedang berjalan di jalan yang orang lain belum dilalui.

3 Juta, hanyalah satu permulaan baru

7 Ogos, Taman Muzik Terbuka Chengdu.

Perayaan 6 tahun Hongguang MINIEV dan 3 Juta Pengguna Kereta Komuter Wuling, akan diadakan di sini.

Hampir 100 kereta ciptaan trending pengguna berkumpul di lokasi, wakil pemilik Wuling hadir bersama ke pesta ini. Duta global keluarga Binguo, Meng Ziyi juga akan hadir.

Ini adalah parti yang dimiliki pengguna. Ini juga merupakan landasan yang dimiliki Wuling.

3 Juta, bukan matlamat. Ia hanyalah satu permulaan baru.

Segmen kereta komuter ini, masih ada ruang yang besar. Cerita Wuling, masih jauh belum tamat.

Kita hanya perlu menunggu. Seterusnya, Wuling akan membawa kita kejapan apa lagi.

[31 Julai 2026]SAIC-GM-Wuling mengumumkan pengguna kenderaan Wuling akan melebihi 3 Juta, dan akan menganjurkan "Kehidupan Berwarna-warni, Semangat Bermain Terbuka" Hongguang MiniEV Ulang Tahun Keenam dan Majlis Pengguna 3 Juta Kenderaan Wuling! Pada masa itu, jurucara global keluarga Bingguo, Ziyi Meng, juga akan hadir ke tapak, bersama-sama pengguna 3 Juta kenderaan Wuling menciptakan parti perayaan yang eksklusif untuk pengguna. Selain itu, Hongguang MiniEV generasi kelima baru-baru ini dilancarkan secara rasmi di Indonesia, menandakan bahawa "Mobil Rakyat" sedang mempercepatkan langkah ke arah global, memberikan keseronokan pengangkutan mudah kepada pengguna di seluruh dunia!

Kepercayaan 3 Juta, Kuasa Juara Membentuk Maksud Perayaan

Sejak tahun 2017, SAIC-GM-Wuling menerusi pelancaran model seperti Baojun E100, E200, Hongguang MiniEV, Keluarga Bingguo, terus menyelami pasaran kenderaan mobiliti, penjualan kenderaan Wuling akan melebihi 3 Juta unit! Antaranya, sebagai "Mobil Rakyat", keluarga Hongguang MiniEV dengan kekuatan produk "Cantik, Mudah Dipandu, Mudah Parkir, Jimat" secara kumulatif meraih kegemaran lebih 1.95 Juta pengguna, dan telah berturut-turut selama 71 bulan menjuarai penjualan EV kelas A00 domestik, menempati posisi pertama secara konsisten dalam jumlah penjualan kumulatif kenderaan EV mikro di seluruh dunia. Keluarga Bingguo juga, dengan gaya kenderaan berwarna-warni bertaraf tinggi, meraih kepercayaan lebih 750,000 pemilik, memberikan pengalaman pengangkutan yang berwarna-warni kepada pengguna. Keluarga kenderaan mobiliti bersinar ganda, bersama-sama membina matriks produk kenderaan mobiliti yang tidak dapat digoyahkan—Ini adalah pengukuhan kuasa Wuling menganjurkan majlis pengguna 3 Juta.

Mengusung Keluar Negara, "Mobil Rakyat" ke Arah Global

Sebagai langkah penting dalam strategi tenaga baharu global Wuling, pada 29 Julai Hongguang MiniEV generasi kelima (Wuling Aira ev) secara rasmi mengumumkan pelancaran di Indonesia di Pameran Kereta Antarabangsa Indonesia (GIIAS), harga rasmi bermula dari 155 Juta Rupiah Indonesia (anggaran kira-kira 59,615 Yuan RMB). Sebagai kenderaan mobiliti EV 4 pintu 4 tempat duduk, Hongguang MiniEV generasi kelima boleh menjadi kenderaan pertama pelajar universiti, pekerja baharu, dan keluarga muda, dan juga pilihan utama untuk keluarga matang menambah kenderaan mobiliti. Hongguang MiniEV generasi kelima dengan mudah merangkumi situasi jarak dekat kekerapan tinggi harian, memadani sepenuhnya permintaan pengguna untuk kenderaan mobiliti yang mudah dipandu, mudah diparkir, dan jimat. Bagi menghampiri keluarga muda dan pengguna generasi baharu, kereta baharu kali ini di Indonesia bekerjasama dengan Disney·Pixar "Toy Story 5" memulakan kerjasama silang, dengan imej yang lebih moden dan seronok, membiarkan rakyat dunia menikmati pengangkutan ringan setiap hari (Setiap Hari Ceria, Untuk Semua). Ekspansi Hongguang MiniEV ke luar negara tidak hanya menambah sayap baru kepada penjualan global kenderaan Wuling, tetapi juga meneruskan idea pengangkutan mudah ke pasaran antarabangsa yang lebih luas dengan kekuatan produk yang kukuh.

Dari juara penjualan hingga simbol mainan trendi global, kenderaan Wuling membuktikan, kereta kecil boleh memuatkan ribuan kegemaran. Pada 7 Ogos, di Taman Muzik Terbuka Chengdu, hampir 100 kenderaan trendi ciptaan pengguna akan berkumpul di tapak, wakil pemilik Wuling akan pergi ke perhimpunan "Kehidupan Berwarna-warni" yang eksklusif untuk mereka, marilah kita berjumpa di Chengdu, bersama menyambut saat ledakan gairah bermain pengguna 3 Juta!