Today, the 23rd China-ASEAN Expo opened in Nanning, Guangxi. SAIC-GM-Wuling appeared at this Expo with the theme "Global Wuling, Shining in ASEAN", heavily launching the Global 5 Global Strategy on site, signing a deep strategic cooperation agreement with Malaysia Chuanhang Group, and collaborating with People's Forum to release the think tank report "New Paradigm of Collaborative Overseas Expansion in Green Manufacturing and Automotive Industry", showcasing new quality achievements of Chinese automobiles leaping from product overseas expansion to full-chain ecosystem overseas expansion to the world.

"Global Wuling, Shining in ASEAN" SAIC-GM-Wuling Appears at the 23rd China-ASEAN Expo

As a benchmark enterprise for the collaborative overseas expansion of China's automotive industry, SAIC-GM-Wuling concurrently participated in the "New Energy and Intelligent Connected Vehicles" exhibition zone and the "Advanced Technology" exhibition zone at this ASEAN Expo, bringing users flagship large six-seater Huanjing S equipped with Huawei Qiankun technology, G20 Summit official vehicle Air ev, "Tian", "Ling", "Shen" technology brands, and I²MS Intelligent Island manufacturing system and other results displays, comprehensively presenting SAIC-GM-Wuling's globalization strength from products to technology, from brand to ecosystem.

SAIC-GM-Wuling "New Energy and Intelligent Connected Vehicles" Exhibition Zone

SAIC-GM-Wuling "Advanced Technology" Exhibition Zone

Global 5 Global Strategy Release, SAIC-GM-Wuling Contributes Chinese Solution for High-Quality Development of Global Automotive Industry

Currently, the global new energy transition faces three major gaps: "large inclusive disparity, high localization threshold, and ecosystem chain fragmentation". Facing the questions of the times, SAIC-GM-Wuling convened a global strategy release conference, officially releasing the Global 5 Global Strategy. With a new posture, joining hands with ASEAN and global partners, it co-draws a new blueprint for the global new energy vehicle ecosystem. Mr. Zhao Xiaobin, Vice President of SAIC-GM-Wuling Automobile Co., Ltd., stated in his speech that the Chinese automotive industry is moving from a "large automotive country" to a "powerful automotive country". On this path to becoming powerful, SAIC-GM-Wuling has delivered a brilliant report card: cumulative global production and sales have exceeded 32 million units; new energy vehicle sales exceeded 4 million units; overseas exports have grown for 10 consecutive years, with cumulative export sales breaking through 1.6 million units/sets. From initially relying on others' ships to go overseas to today relying on the New International Land-Sea Trade Corridor, intelligent manufacturing and green manufacturing advantages, SAIC-GM-Wuling has grown into a global automaker with both scale and growth rate leading, and is also one of the Chinese brands loved by ASEAN users. In the future, SAIC-GM-Wuling will plan the globalization path from five dimensions: strength, model, market, guarantee, and goals, defining new standards for high-quality development of the global automotive industry.

SAIC-GM-Wuling Vice President Zhao Xiaobin Speech

The Global 5 Global Strategy is SAIC-GM-Wuling's Chinese solution contributed to the Chinese automotive industry's journey towards full-chain ecosystem overseas expansion. At the press conference, Shi Jiangong, Vice President of SAIC-GM-Wuling Overseas Business Department, detailed the implementation path of the Global 5 Global Strategy. He stated that SAIC-GM-Wuling brings full-scenario mobility solutions through a full-category product layout, builds pragmatic and reliable core technologies with the "Tian Ling Shen" technology system as the core, breaks the century-old assembly line convention with the world-first I²MS Intelligent Island manufacturing system, constructs a full-industry chain ecosystem layout through the "Intelligent Manufacturing Chain, Supply Chain, Sales Chain, Talent Chain, Finance Chain" five-chain synergy, casts extreme trust and reputation with 68 years of car-making history and 32 million cumulative production and sales, builds five strength bases, and systematically converts full-link self-research and self-construction capabilities into overseas market competitiveness. At the same time, SAIC-GM-Wuling has launched five open cooperation models including trade, dealership, production-sales, full-industry chain, and technology licensing targeting the development stages and policy environments of different global markets, progressing from shallow to deep, flexibly adapting, allowing partners to choose according to their own needs.

SAIC-GM-Wuling Overseas Business Department Vice President Shi Jiangong Speech

In addition, SAIC-GM-Wuling has also built five major service guarantee systems including global quality guarantee, supply chain guarantee, partner empowerment guarantee, localized after-sales guarantee, and sustainable operation guarantee, covering the full lifecycle of cooperation; with ASEAN as a bridgehead, continuously deepening the layout of five major markets: Asia, Africa, Americas, Europe, and Oceania; formulated five major development goals including deepening layout in 150 countries in 3 years, expanding 500 strategic partners, annual sales average growth of 50%, becoming a world new energy leadership brand, becoming a pioneer in industrial upgrading and green development, to achieve a win-win pattern where both "Wuling Development Wing" and "Wuling Partner Wing" fly together.

SAIC-GM-Wuling Global 5 Global Strategy

As the first implementation result after the Global 5 Global Strategy release, SAIC-GM-Wuling signed a deep strategic cooperation agreement with Malaysia Chuanhang Group on site at the press conference, officially launching the Malaysia localized industry layout. Liu Zhijun, Director of Marketing and Service Department of Liuzhou Saike Technology, and TQ WULING General Manager Yun Weishan represented both parties to complete the signing; Shi Guoyong, Member of the Party Committee of SAIC-GM-Wuling, Party Secretary of Liuzhou Saike Technology, Vice President, Huang Yaosong, Executive Vice President of SAIC-GM-Wuling, Zhao Xiaobin, Vice President of SAIC-GM-Wuling jointly witnessed this signing. Relying on the overseas expansion of core component supply chains, SAIC-GM-Wuling will build a Malaysia local independent supply chain system, continuously improve the ASEAN regional industry map, and promote international capacity layout and cross-border industry collaborative development.

SAIC-GM-Wuling and Malaysia Chuanhang Group Battery Localized CKD Project Strategic Cooperation Signing Ceremony

"New Paradigm of Collaborative Overseas Expansion in Green Manufacturing and Automotive Industry" Think Tank Report Released, SAIC-GM-Wuling Creates New Quality Chinese Automotive Overseas Expansion Sample

At the site of this China-ASEAN Expo, SAIC-GM-Wuling, collaborating with People's Forum, invited three industry experts to jointly release the "New Paradigm of Collaborative Overseas Expansion in Green Manufacturing and Automotive Industry" think tank report. The report systematically elaborates on the new paradigm of China's automotive industry collaborative overseas expansion constructed by SAIC-GM-Wuling through three paths: "New Quality Ecosystem, New Quality Brand, New Quality Product", and the practical experience of deeply binding the enterprise's globalization path with the Guangxi "Beijing-Shanghai-Guangzhou R&D + Guangxi Integration + ASEAN Application" development path.

G20 Summit Official Vehicle

The three paths of New Quality Ecosystem, New Quality Brand, and New Quality Product complement each other. Its New Quality Ecosystem constructs a complete system for Chinese automotive overseas expansion through five-chain synergy and green manufacturing. The New Quality Brand relies on five co-benefit results to break overseas "low-end bias". The New Quality Product responds to diverse global mobility needs with "5+N" global layout. Zhang Lei, Director of the Artificial Intelligence Economy Research Office of the Institute of Economics, Chinese Academy of Social Sciences, emphasized in the report release that SAIC-GM-Wuling systematically converts domestic accumulated technology, manufacturing, and supply chain advantages into global competitive advantages through the "Intelligent Manufacturing Chain - Supply Chain - Sales Chain - Talent Chain - Finance Chain" five-chain synergy; Zhou Changping, Executive Vice President of the National Bamboo Industry Research Institute, pointed out that SAIC-GM-Wuling took the lead in connecting the country's first "bamboo replacing plastic" full industry chain for automotive parts, setting a benchmark for green manufacturing. Zhao Xinli, Dean of the School of Advertising and Branding, Communication University of China, stated in the report interpretation that SAIC-GM-Wuling broke overseas low-end bias with high cost-performance ratio and deep scene adaptation, centrally demonstrating the effectiveness of Chinese automotive brands "going global", and at the same time through five major global products covering SUV, MPV, micro mobility, urban new energy, commercial vehicles and other full scenarios, ensuring every mobility has Wuling, and developing the market blue ocean with differentiated and multi-category advantages.

SAIC-GM-Wuling Global Product Matrix Makes Heavy Appearance at China-ASEAN Expo

From the forward-looking planning of the global strategy to the systematic summary of the People's Think Tank, SAIC-GM-Wuling fully presented the systematic upgrade of China's automobiles from product overseas expansion to full-chain ecosystem overseas expansion, providing replicable experience samples for local enterprises and manufacturing industries to "go out" high quality. Facing the new journey of the "15th Five-Year Plan", SAIC-GM-Wuling will lead with the Global 5 Global Strategy, walk steadily and go far with global partners, write the answer of "Chinese Intelligence Manufacturing" on a broader world stage, inject powerful Chinese automotive power into the next decade of high-quality joint construction of "Belt and Road", and for China-ASEAN opening cooperation to go deeper and become more realistic.

Hari ini, Pameran China-ASEAN ke-23 bermula di Nanning, Guangxi. SAIC-GM-Wuling melangkah ke pameran ini dengan tema "Wuling Global, Bersinar di ASEAN", secara rasmi mengumumkan Strategi Global "Global 5" di lokasi, menandatangani perjanjian kerjasama strategik mendalam dengan Syarikat Tan Chong Group Malaysia, serta menyertai Renmin Luntan untuk melancarkan laporan Think Tank "Paradigma Baharu Kerjasama Keluaran Industri Pembuatan Hijau dan Automotif", memaparkan hasil baharu kualiti tinggi industri automotif China dari keluaran produk ke ekosistem rangkaian penuh kepada dunia.

"Wuling Global, Bersinar di ASEAN" SAIC-GM-Wuling melangkah ke Pameran China-ASEAN ke-23

Sebagai perusahaan teladan dalam kerjasama industri automotif China untuk keluaran bersama, SAIC-GM-Wuling bersama-sama memasuki dua pavilion khusus "Kenderaan Baharu dan Pintar Tersambung" serta "Teknologi Lanjutan" di Pameran ASEAN kali ini, membekalkan pengguna dengan solusi perjalanan semua skenario yang dilengkapi teknologi Huawei Qiankun pada model premium 6 tempat duduk Huajing S, kenderaan rasmi Puncak G20 Air ev, jenama teknologi "Tian", "Ling", "Shen", serta sistem Pembuatan Smart Island I²MS dan hasil paparan lain, secara komprehensif memaparkan kekuatan globalisasi SAIC-GM-Wuling dari produk ke teknologi, dari jenama ke ekosistem.

Bahagian Pameran "Kenderaan Baharu dan Pintar Tersambung" SAIC-GM-Wuling

Bahagian Pameran "Teknologi Lanjutan" SAIC-GM-Wuling

Pengumuman Strategi Global 5, SAIC-GM-Wuling menyumbang Solusi China kepada pembangunan berkualiti tinggi industri automotif global

Kini, transformasi global tenaga baharu sedang menghadapi tiga jurang "jurang keadilan luas, penghalang lokalisasi tinggi, dan rantaian ekosistem terputus". Menghadapi soalan era ini, SAIC-GM-Wuling mengadakan penerbitan strategi global, secara rasmi memancarkan Strategi Global 5, dengan sikap baharu, bersama rakan kongsi ASEAN dan seluruh dunia untuk melukiskan pelan baharu ekosistem kenderaan listrik global. Naib Presiden SAIC-GM-Wuling Automobile Co., Ltd., Zhao Xiaobin, dalam ucapannya menyatakan, industri automotif China sedang berpindah dari "negara besar automotif" ke "negara kuat automotif". Di jalan negara kuat ini, SAIC-GM-Wuling telah memberikan senarai pencapaian yang cemerlang: jumlah pengeluaran dan jualan global melebihi 32 juta unit; jualan kenderaan listrik melebihi 4 juta unit; eksport luar negara bertambah secara berterusan selama 10 tahun, jumlah jualan eksport terkumpul melebihi 1.6 juta unit/set. Dari awal menyewa kapal untuk berlayar, sehingga hari ini bergantung pada Keutamaan Laluan Darat-Laut Barat, pembuatan pintar dan kelebihan pembuatan hijau, SAIC-GM-Wuling telah berkembang menjadi perusahaan automotif global dengan saiz dan kadar pertumbuhan kedua-duanya menjadi yang terdepan, serta merupakan salah satu jenama China yang disukai pengguna ASEAN. Pada masa hadapan, SAIC-GM-Wuling akan merancang laluan globalisasi dari lima dimensi: kuasa, model, pasaran, perlindungan, dan sasaran, untuk mentakrifkan piawaian baharu pembangunan berkualiti tinggi industri automotif global.

Ucapan Naib Presiden SAIC-GM-Wuling, Zhao Xiaobin

Strategi Global 5 adalah Solusi China yang SAIC-GM-Wuling berikan untuk industri automotif China menuju ke ekosistem rangkaian penuh keluaran bersama. Di penerbitan, Naib Presiden Bahagian Luar Negara SAIC-GM-Wuling, Shi Jiangong, menerangkan secara terperinci laluan pelaksanaan Strategi Global 5. Beliau menyatakan, SAIC-GM-Wuling membawa solusi perjalanan semua skenario melalui susunan produk seluruh kategori, membina teknologi teras yang praktikal dan boleh dipercayai dengan sistem teknologi "Tian Ling Shen" sebagai teras, mematahkan amalan barisan pakej seratus tahun dengan sistem Pembuatan Smart Island I²MS penciptaan global pertama, membina pelan ekosistem rantaian industri penuh dengan lima rantaian bersinergi (Pembuatan Pintar, Rantaian Bekalan, Rantaian Jualan, Rantaian Bakat, Rantaian Kewangan), membina lima asas kuasa dengan 68 tahun sejarah pembuatan kereta dan 32 juta unit jualan dan pengeluaran terkumpul, mengubah keupayaan penyelidikan dan pembinaan rangkaian keseluruhan secara sistematik menjadi kebolehsaipan pasaran luar negara. Pada masa yang sama, SAIC-GM-Wuling menerbitkan lima model kerjasama terbuka (Perdagangan, Pengedaran, Pengeluaran-Penjualan, Rantaian Penuh, Lisensi Teknologi) berdasarkan peringkat pembangunan dan keadaan dasar pasaran global berbeza, dari mudah ke sukar, penyesuaian fleksibel, rakan kongsi boleh memilih sendiri berdasarkan keperluan mereka.

Ucapan Naib Presiden Bahagian Luar Negara SAIC-GM-Wuling, Shi Jiangong

Selain itu, SAIC-GM-Wuling juga membina lima sistem perlindungan perkhidmatan (Perlindungan Kualiti Global, Perlindungan Rantaian Bekalan, Perlindungan Pemberdayaan Rakan Kongsi, Perlindungan Pasca Jualan Tempatan, Perlindungan Pengurusan Berkekalan), meliputi kitaran hayat kerjasama penuh; dengan ASEAN sebagai benteng, mendalami pelan pasaran lima (Asia, Afrika, Amerika, Eropah, Oceania); menyusun lima sasaran pembangunan (3 tahun meluaskan 150 negara, memperluas 500 rakan kongsi strategik, peningkatan penjualan tahunan purata 50%, menjadi brand pemimpin kenderaan listrik dunia, menjadi pelopor pembangunan industri dan pembangunan hijau), untuk mencapai corak kerjasama menang-menang "Sayap Pembangunan Wuling" dan "Sayap Rakan Wuling" terbang serentak.

SAIC-GM-Wuling Strategi Global 5

Sebagai hasil pelaksanaan pertama selepas penerbitan Strategi Global 5, SAIC-GM-Wuling menandatangani perjanjian kerjasama strategik mendalam dengan Syarikat Tan Chong Group Malaysia di lokasi penerbitan, secara rasmi memulakan pelan industri tempatan Malaysia. Liu Zhijun, Pengarah Jabatan Pasaran & Perkhidmatan Liuzhou Saike Technology, dan Yun Weishan, Pengarah Urusan TQ WULING, mewakili kedua-dua belah melengkapkan penandatanganan; Shi Guoyong, Ahli Jawatankuasa Parti SAIC-GM-Wuling, Setiausaha Parti Liuzhou Saike Technology, Naib Presiden; Huang Yaosong, Naib Presiden Eksekutif SAIC-GM-Wuling; Zhao Xiaobin, Naib Presiden SAIC-GM-Wuling, bersama menjadi saksi penandatanganan kali ini. Bergantung pada rantaian bekalan komponen teras keluaran bersama, SAIC-GM-Wuling akan membina sistem rantaian bekalan tempatan sendiri Malaysia, terus melengkapi peta industri serantau ASEAN, mendorong pelan keupayaan antarabangsa dan pembangunan bersama industri sempadan negara.

Upacara Penandatanganan Perjanjian Kerjasama Strategik Projek CKD Baterai Tempatan SAIC-GM-Wuling dan Tan Chong Malaysia

Laporan Think Tank "Paradigma Baharu Kerjasama Keluaran Industri Pembuatan Hijau dan Automotif" Diumumkan, SAIC-GM-Wuling Membina Sampel Keluaran Berkualiti Tinggi Baharu Automotif China

Dalam现场 Pameran China-ASEAN kali ini, SAIC-GM-Wuling bersama Renmin Luntan, menjemput tiga pakar industri bersama melancarkan Laporan Think Tank "Paradigma Baharu Kerjasama Keluaran Industri Pembuatan Hijau dan Automotif". Laporan secara sistem menerangkan paradigma baharu kerjasama keluaran industri automotif China yang SAIC-GM-Wuling membina dengan tiga laluan "Ekosistem Baharu, Jenama Baharu, Produk Baharu", serta pengalaman praktikal mengikat secara mendalam laluan globalisasi perusahaan dengan laluan pembangunan Guangxi "R&D Beijing-Shanghai-Guangzhou + Integrasi Guangxi + Aplikasi ASEAN".

Kenderaan Rasmi Puncak G20

Ekosistem Baharu, Jenama Baharu, Produk Baharu tiga laluan saling menyokong, Ekosistem Baharu membina sistem lengkap keluaran automotif China dengan lima rantaian bersinergi dan pembuatan hijau, Jenama Baharu mematahkan prajudi kelas bawah luar negara dengan lima hasil bersama, Produk Baharu membalas keperluan perjalanan pelbagai dunia dengan layout global "5+N". Zhang Lei, Ketua Jabatan Ekonomi Kecerdasan Buatan Institut Ekonomi Akademi Sains Sosial China, dalam penerbitan laporan menekankan, SAIC-GM-Wuling melalui "Pembuatan Pintar - Rantaian Bekalan - Rantaian Jualan - Rantaian Bakat - Rantaian Kewangan" lima rantaian bersinergi, mengubah secara sistematik kelebihan teknologi, pembuatan dan rantaian bekalan terkumpul domestik menjadi keunggulan saingan global; Zhou Changping, Naib Presiden Tetap Akademi Industri Bambu Negara menunjukkan, SAIC-GM-Wuling memimpin melalui barisan pertama automotif nasional "Mengganti Plastik dengan Bambu" seluruh rantaian industri, mendirikan standar pembuatan hijau. Zhao Xinli, Dekan Fakulti Iklan dan Jenama Universiti Komunikasi China, dalam penjelasan laporan menyatakan, SAIC-GM-Wuling mematahkan prajudi kelas bawah luar negara melalui nilai tinggi harga dan penyesuaian skenario mendalam, secara terpusat memaparkan kejayaan keluaran merek automotif China "Ke Luar Negara", pada masa yang sama melalui lima produk global meliputi SUV, MPV, kenderaan kecil, kenderaan elektrik bandar, kenderaan komersial, semua skenario, supaya setiap perjalanan ada Wuling, dan meneroka lautan biru pasaran dengan kelebihan berbeza dan pelbagai jenis.

Matriks Produk Global SAIC-GM-Wuling melangkah ke Pameran China-ASEAN dengan kuat

Dari perancangan masa depan strategi global, hingga ringkasan sistem Think Tank Rakyat, SAIC-GM-Wuling sepenuhnya memaparkan pengoptimuman sistem industri automotif China dari keluaran produk ke ekosistem rangkaian penuh, memberikan sampel pengalaman yang boleh diduplikasi kepada perusahaan tempatan dan pembuatan "Keluar Ke Luar Negara" berkualiti tinggi. Menghadap "Rancangan 5-Tahun ke-15" perjalanan baharu, SAIC-GM-Wuling akan memimpin dengan Strategi Global 5, bekerjasama dengan rakan kongsi global untuk maju dengan stabil dan jauh, menulis jawapan "Pembuatan China" di pentas dunia yang lebih luas, menyuntik kekuatan automotif China yang hebat untuk penyertaan "Rantaian dan Laluan Satu" sepuluh tahun berikutnya, dan kerjasama pembukaan China-ASEAN lebih mendalam dan realistik.

Wuling is experiencing a strange misalignment in Southeast Asia.

The micro EV nicknamed 'Diced Pepper Fish Head' domestically has a rather limited presence in the Chinese market. However, in Indonesia, it is the 'national miracle car' that has entered thousands of homes. Meanwhile, in Thailand, the Wuling Starlight 730 MPV quietly took the sales crown, even local officials started riding it for outings.

However, just as Wuling started to taste the sweetness, a bucket of cold water from Southeast Asia was already ready.

'Diced Pepper Fish Head' Finds Second Spring in Southeast Asia

Wuling Air EV, called Clear Sky domestically, sold only about 50 units in China throughout 2025, basically equivalent to 'non-existent'.

But in Indonesia, this is the true 'national miracle car'.

In 2022, Air EV entered the Indonesian market, selling over 8,000 units that year, capturing 68.7% of Indonesia's annual EV market share.

By 2025, Air EV was still the number one in Indonesia's urban micro EV sub-market, with annual sales nearing 3,900 units, far leaving VinFast VF3 and Seres E1 behind. From entering Indonesia in 2022 to 2025, Air EV cumulatively wholesale about 22,000 units.

A micro EV that almost no one wanted in China has become the 'national EV' in Indonesia. The reason is simple: cheap. Except for Indonesia, in Southeast Asian countries like Vietnam and Thailand, the price of micro EVs is becoming increasingly 'very low price'. Buying a four-wheeled electric car that can shelter from wind and rain costs about the same as buying a high-end scooter.

For cities like Jakarta, Bangkok, and Hanoi with high population density and traffic congestion, micro EVs are naturally a better option.

MPV Tops Sales, Even Thai Officials Love to Ride It?

If Air EV is 'so cheap it's irresistible', then the rise of Starlight 730 in Thailand follows a different logic.

In August 2026, Wuling Starlight 730 sold 897 units in a single month, taking the Thailand MPV sales crown.

In Thailand, Starlight 730 is renamed Darion EV, focusing on pure electric models, competing with Toyota Alphard and other gasoline vehicles in a different segment.

Darion EV mainly targets business reception scenarios, especially enterprises and institutions that need dignified reception but don't want to spend too much money. In Thailand, MPVs are the main model for business and official travel. With the combination of pure electric + large space + side sliding doors, Starlight 730 entered the MPV market long dominated by Japanese cars.

Southeast Asia Suppresses Chinese Cars, Wuling's Cheap Cars May Bear the Brunt First

However, tall trees catch the wind; Southeast Asia has already started hitting Chinese cars hard.

Thailand is tightening tax policies on Chinese EVs. On September 10, the Thailand National Electric Vehicle Policy Committee agreed in principle to introduce a three-tier consumption tax rate structure, where the consumption tax for purely imported models increased from 10% to 31%-39%.

To put it plainly, whoever builds in Thailand enjoys low tax rates; whoever only imports complete vehicles from China has to pay heavy taxes.

For Chinese brands like BYD, Great Wall, and Changan that have already built factories in Thailand, this hurdle might be passed. But for Wuling, the situation is completely different.

Wuling's main products in Thailand are exactly those high-volume models launched in import form. The Starlight 730 took the sales crown in Thailand, relying on pure electric + large space + relatively affordable prices. If the consumption tax on imported complete vehicles is significantly raised, this price advantage will be directly eaten up.

More importantly, Wuling's core competitiveness is 'extreme cost-performance'. People who buy Wuling are very sensitive to prices. Fluctuations of a few thousand baht could change decisions, let alone increases of tens of thousands of baht.

Thailand is not the only tightening market. Although Wuling has already set up a factory in Indonesia, localization requirements are also continuously increasing. Malaysia and Vietnam are also raising the threshold for imported EVs. Southeast Asian countries are shifting from 'welcome Chinese cars to sell' to 'require Chinese car companies to build'.

The explosion in sales of Wuling's 'Diced Pepper Fish Head' and the MPV sales crown in Southeast Asia are real tangible achievements. But Thailand's new tax policy reminds us of one thing: In Southeast Asia, the window period of selling cars without building factories is closing.

For Wuling, whose core competitiveness is 'cheap', this problem is particularly difficult to solve. Building a factory in Thailand means higher fixed costs and a longer return cycle; not building a factory, price advantages will be quickly eaten up by taxes.

It can be said that what Wuling does next in Thailand will be a key sample for Chinese car companies in Southeast Asia shifting from 'selling cars' to 'taking root'.

Wuling di Asia Tenggara, sedang mengalami kekeliruan yang unik.

Kenderaan elektrik mikro yang dipanggil dengan candaan sebagai "Ikan Kepala Cili Hancur" di negara asal, kehadiran di pasaran domestik kini agak terhad. Namun di Indonesia, ia merupakan "Kenderaan Ikonik Kebangsaan" yang memasuki setiap rumah tangga. Sementara itu di Thailand, MPV Wuling Xingguang 730 telah secara senyap-senyap meraih juara jualan, sehingga pegawai tempatan mula menggunakannya untuk keluar.

Namun, tepat ketika Wuling baru mula menikmati kejayaan, satu 'air sejuk' dari Asia Tenggara telah menunggu di hadapan.

"Ikan Kepala Cili Hancur" Mewujudkan Musim Kedua Di Asia Tenggara

Wuling Air EV, di negara asal dipanggil Langit Cerah, sepanjang tahun 2025 hanya menjual sekitar 50 unit di China, hampir sama seperti "tiada kenderaan ini".

Namun di Indonesia, ini merupakan "Kenderaan Ikonik Kebangsaan" yang sesungguhnya.

Pada tahun 2022, Air EV memasuki pasaran Indonesia, pada tahun yang sama menjual lebih 8,000 unit, menguasai 68.7% bahagian pasaran kenderaan elektrik Indonesia sepanjang tahun.

Pada tahun 2025, Air EV masih merupakan nombor satu dalam segmen pasaran kenderaan elektrik mikro bandar Indonesia, jualan sepanjang tahun hampir 3,900 unit, meninggalkan VinFast VF3 dan Seres E1 jauh di belakang. Dari memasuki Indonesia pada 2022 hingga 2025, Air EV secara kumulatif telah menjual sekitar 22,000 unit.

Satu kenderaan mikro yang hampir tiada yang mahu di China, di Indonesia menjadi "Kenderaan Elektrik Kebangsaan". Sebabnya mudah: murah. Selain Indonesia, di negara-negara Asia Tenggara seperti Vietnam dan Thailand, harga kenderaan elektrik mikro semakin murah. Membeli satu kenderaan elektrik empat roda yang boleh melindungi dari hujan dan angin, kosnya hampir sama dengan membeli sebuah skuter motosikal mewah.

Untuk bandar-bandar padat penduduk dan sesak lalu lintas seperti Jakarta, Bangkok, Hanoi, kenderaan elektrik mikro sememangnya pilihan yang lebih baik.

MPV Raih Juara Jualan, Adakah Pegawai Thailand Suka Naik?

Jika Air EV adalah "murah sehingga mustahil untuk ditolak", maka kejayaan Wuling Xingguang 730 di Thailand adalah logik yang berbeza.

Ogos 2026, Wuling Xingguang 730 mencapai jualan tunggal 897 unit, meraih juara jualan MPV di Thailand.

Di Thailand, Xingguang 730 ditukar nama kepada Darion EV, fokus pada model sepenuhnya elektrik, bersaing pada segmen yang berbeza dengan kereta minyak seperti Toyota Alphard.

Darion EV terutama menyasar situasi jemputan perniagaan, terutamanya syarikat dan pengguna institusi yang memerlukan jemputan yang telus namun tidak mahu membelanjakan terlalu banyak wang. Di Thailand, MPV itu sendiri adalah model utama untuk perjalanan perniagaan dan rasmi, Wuling Xingguang 730 menggunakan gabungan elektrik sepenuhnya + ruang besar + pintu slaid sisi, masuk ke pasaran MPV yang lama dikendalikan oleh syarikat Jepun.

Asia Tenggara Tekan Kereta China, Kereta Murah Wuling Nampaknya Yang Pertama Terjejas

Namun, pokok yang besar pasti menarik angin, Asia Tenggara telah mula memukul keras kereta China.

Thailand sedang mengetatkan dasar cukai untuk kenderaan elektrik China. Pada 10 September, Jawatankuasa Dasar Kenderaan Elektrik Negara Thailand secara prinsip bersetuju untuk memperkenalkan struktur kadar cukai konsumsi tiga tahap, di mana cukai konsumsi untuk model import sepenuhnya dinaikkan dari 10% kepada 31%-39%.

Dengan kata mudah, siapa yang membuatnya di Thailand, siapa yang menikmati kadar cukai rendah; siapa yang hanya mengimport kenderaan penuh dari China, siapa yang perlu membayar cukai berat.

Untuk jenama China seperti BYD, Great Wall, Changan yang telah membina kilang di Thailand, halangan ini mungkin boleh dilewati. Namun untuk Wuling, keadaannya adalah sama sekali berbeza.

Produk utama Wuling di Thailand, adalah model-model yang dijual dalam bentuk import. Wuling Xingguang 730 meraih juara jualan di Thailand bergantung pada elektrik sepenuhnya + ruang besar + harga yang lebih rendah. Jika cukai konsumsi kenderaan import dinaikkan secara mendadak, kelebihan harga ini akan terus dimakan.

Lebih kritikal, daya saing teras Wuling adalah "nilai terbaik". Pengguna Wuling sangat sensitif terhadap harga. Perubahan beribu-ribu Baht mungkin boleh mengubah keputusan, apatah lagi kenaikan puluhan ribu Baht.

Thailand bukan satu-satunya pasaran yang sedang mengetat. Walaupun Wuling telah membina kilang di Indonesia, keperluan kadar tempatan terus meningkat. Malaysia dan Vietnam juga menaikkan ambang untuk kenderaan elektrik import. Negara-negara Asia Tenggara sedang beralih daripada "menyambut kereta China untuk dijual" kepada "menuntut syarikat kereta China untuk memproduksinya".

Prestasi "Ikan Kepala Cili Hancur" yang laris dan Juara MPV Wuling di Asia Tenggara adalah pencapaian yang nyata. Namun dasar cukai baharu Thailand mengingatkan satu perkara: di Asia Tenggara, tempoh untuk hanya menjual kenderaan tanpa membina kilang sedang tertutup.

Untuk Wuling yang menjadikan "murah" sebagai daya saing teras, soalan ini terutamanya sukar. Membina kilang di Thailand bermaksud kos tetap yang lebih tinggi dan tempoh pulangan yang lebih lama; jika tidak membina kilang, kelebihan harga akan segera dimakan oleh cukai.

Boleh dikatakan, apa langkah seterusnya Wuling di Thailand akan menjadi contoh penting bagaimana syarikat kereta China di Asia Tenggara beralih daripada "menjual kereta" kepada "mendirikan diri".

Editor's Note: Wuling's "low-key adjustment" this time has pushed the person who understands Wuling the best to the most difficult yet most imaginative position.

Recently, SAIC-GM-Wuling completed a round of low-key personnel adjustments: former Deputy Party Secretary and Vice General Manager Han Dehong succeeded Yao Zuoping to serve as the company Party Secretary; Yao Zuoping was reassigned as General Manager Advisor and Director of the Technical Committee of the Smart Island Manufacturing System.

There was no high-profile press conference, nor lengthy press releases, but this step of "Deputy Secretary becoming Official Secretary" carries significant weight in the context of state-owned enterprise governance—it is both a handover between new and old generations, and a recalibration of organizational temperament amidst Wuling's triple pressures of new energy, overseas expansion, and brand elevation.

From Grassroots to Party Secretary

Han Dehong was born in 1982, joined SAIC-GM-Wuling in 2005, and has been within the system for 21 years by 2026. In the public resume, he did not follow a single technical line or single sales line, but was repeatedly "traversed across different terrains" by Wuling: early on, he went to the Indian joint venture company as General Manager Assistant, encountering emerging markets and cross-cultural joint ventures;

Back in China, he managed administration and public relations, understanding government, media, supply chain, and external relations; since 2016, he entered the sales system, serving as Vice General Manager of the Sales Company; during the New Baojun period, he worked on sales companies and brand communication, catching the wave when Wuling tested the shift from "cheap and usable" to "younger and intelligent"; then he went to the Indonesian market, participating in Southeast Asian localization operations; back at headquarters, he served as Deputy Party Secretary and General Manager Assistant, appearing publicly as Vice General Manager starting in 2024.

The keyword of this path is "full scenario": overseas, brand, sales, PR, party building, and operations are all covered. Compared to executives from pure technical or pure financial backgrounds, Han Dehong is more like an "organizational strategist"—this is what Wuling, such a "people's car company," needs now: to both defend the core market in lower-tier areas and articulate globalization, Smart Island, and new energy.

Behind the August Sales of 130,870 Units

When looking at sales, one cannot just look at the total number.

In August, SAIC-GM-Wuling's global sales were 130,870 units, of which new energy accounted for 83,788 units, representing about 64%—this shows that Wuling is no longer a company relying solely on the Hongguang MINIEV single product to rule the market, but new energy has become the main engine. More critically, the structure: Red Label Wuling 36,726 units, the core foundation still lies in commercial, county/township, and micro-business operator markets; Silver Label Wuling 47,139 units, undertaking household-oriented, quality-oriented;

Overseas exports 38,660 sets/units, cumulative overseas sales exceeded 1.6 million, exports have broken 30,000 for 5 consecutive months; Huajing S delivered 7,306 units, total deliveries since listing exceeded 25,000, climbing continuously for many months. The significance of Huajing S is not entirely in absolute volume, but in "whether Wuling can sell into the 100,000+ or even higher price bracket".

In the past, Wuling's strength lay in cost-performance and scale, weak in brand premium. If Huajing S can stabilize at 7,000-unit level monthly delivery, it proves Wuling is not only good at making "commuter miracle cars" but can also penetrate the mainstream new energy SUV market for family smart mobility.

But the risks are also clear: Silver Label and Red Label still face downward pressure year-on-year; traditional fuel micro-cars and entry-level markets are squeezed by price wars, channel inventory, and consumption segmentation. Wuling is currently not "without sales", but rather "sales structure is undergoing a transformation", and the transition period fears rhythm chaos most.

Han Dehong's appointment, on the surface is "44-year-old taking over 62-year-old"; the underlying layer is Wuling shifting from "lower-tier scale driven" to "new energy + overseas + intelligent manufacturing" three-line warfare.

Yao Zuoping's generation made Wuling a national brand where "whatever the people need, Wuling builds"; Han Dehong's generation needs to answer: when people need intelligence, need globalization, and need higher quality-price ratio, will Wuling dare to, and be able to, revolutionize once again.

Short-term, August data gave confidence: new energy nearly 84,000, overseas exceeded 1.6 million, Huajing S broke 7,306, the core foundation did not collapse. Medium-term, the real exam is three things—whether Huajing/Baojun can pull the brand price bracket up, whether Indonesia/India/Southeast Asia experience can become sustainable overseas profits, and whether the Smart Island manufacturing system can turn cost and flexible production into a moat.

Wuling's "low-key adjustment" this time is actually not low-key at all: it pushed the person who understands Wuling the best to the most difficult yet most imaginative position.

Nota Editorial: Kali ini Wuling "penyesuaian rendah profil", mendorong orang yang paling memahami Wuling ke posisi yang paling sukar tetapi paling boleh dibayangkan.

Baru-baru ini, SAIC-GM-Wuling menyelesaikan satu penyesuaian sumber daya manusia rendah profil: bekas Setiausaha Parti Kedua, Timbalan Pengurus Besar Han Dehong menggantikan Yao Zuoping, dilantik menjadi Setiausaha Parti Syarikat; Yao Zuoping bertukar menjadi Penasihat Pengurus Besar, Pengerusi Jawatankuasa Teknikal Sistem Pembuatan Pulau Pintar.

Tiada sidang media tinggi, juga tiada siaran pers yang panjang lebar, namun langkah 'Setiausaha Parti Kedua menjadi Tetap' ini mempunyai bobot yang tidak ringan dalam konteks tadbir urus syarikat milik negara - ia adalah satu peralihan generasi lama dan baru, juga penyetelan semula sifat organisasi Wuling di bawah tekanan tiga kali ganda: tenaga baharu, ekspor dan kenaikan jenama.

Dari Lapisan Bawah ke Setiausaha Parti

Han Dehong dilahirkan tahun 1982, menyertai SAIC-GM-Wuling tahun 2005, sehingga 2026 telah berada dalam sistem selama 21 tahun. Dalam rekod terbuka, dia tidak mengikuti jalur teknikal tunggal atau jalur jualan tunggal, melainkan dilatih oleh Wuling dengan 'menukar medan' berulang kali: awalnya pergi ke syarikat sama nama di India sebagai Pembantu Pengurus Besar, berhadapan pasaran baharu dan sama nama lintas budaya;

Kembali ke negara menguruskan pentadbiran dan hubungan awam, memahami kerajaan, media, rantai bekalan dan hubungan luar; selepas 2016 masuk ke sistem jualan, menjadi Timbalan Pengurus Besar Syarikat Jualan; semasa tempoh Baojun Baru menguruskan syarikat jualan dan komunikasi jenama, menyertai satu putaran percubaan Wuling dari 'murah dan berguna' ke 'belia dan pintar'; kemudian pergi ke pasaran Indonesia, terlibat dalam operasi tempatan Asia Tenggara; kembali ke ibu pejabat menjadi Setiausaha Parti Kedua, Pembantu Pengurus Besar, sejak 2024 muncul sebagai Timbalan Pengurus Besar.

Kata kunci laluan ini adalah 'Semua Skenario': luar negara, jenama, jualan, PR, pembangunan parti, operasi semuanya disentuh. Berbanding eksekutif tinggi yang berasal dari teknikal tulen atau kewangan tulen, Han Dehong lebih seperti 'pengendali organisasi' - ini juga apa yang diperlukan Wuling jenis 'kereta rakyat' ini kini: sama ada mengekalkan asas pasaran bawah, atau bercerita mengenai globalisasi, pulau pintar, tenaga baharu.

Di Sebalik Jualan Ogos 130,870 Unit

Melihat jualan, tidak boleh hanya melihat jumlah keseluruhan.

Ogos SAIC-GM-Wuling jualan global 130,870 unit, di mana tenaga baharu 83,788 unit, perkiraan 64% - ini menunjukkan Wuling bukan lagi syarikat yang 'Hongguang MINIEV tunggal memukul dunia', melainkan tenaga baharu menjadi enjin utama. Lebih penting adalah struktur: Label Merah Wuling 36,726 unit, asas masih di komersial, daerah, kampung, pasaran pengguna kecil; Label Perak Wuling 47,139 unit, memikul keperluan rumah, kualiti;

Ekspor luar negara 38,660 unit/set, jumlah luar negara terkumpul pecah 1.6 juta, ekspor telah berturut-turut 5 bulan pecah 30,000; Penghantaran Huajing S 7,306 unit, total penghantaran sejak pelancaran pecah 25,000 unit, berturut-turut beberapa bulan peningkatan. Arti Huajing S tidak sepenuhnya dalam jumlah mutlak, melainkan dalam 'Bolehkah Wuling menjual sehingga 100,000+ atau bahkan jalur harga yang lebih tinggi'.

Masa lalu Wuling kuat dalam nilai kos prestasi dan skala, lemah dalam premium jenama. Jika Huajing S boleh kekalkan penghantaran bulanan paras 7,000 unit, ia membuktikan Wuling bukan sahaja membuat 'kereta sakti pengangkutan', juga boleh menyentuh pasaran SUV tenaga baharu utama pengangkutan pintar keluarga.

Tetapi risiko juga jelas: Label Perak, Label Merah masih ada tekanan penurunan tahun berturut-turut, kereta kecil bahan api tradisional dan pasaran pemula ditekan oleh perang harga, stok saluran, pengkelasan penggunaan. Wuling sekarang bukan 'tiada jualan', melainkan 'struktur jualan sedang menukar darah', semasa tempoh menukar darah paling takut irama kacau.

Han Dehong naik, secara permukaan adalah '44 tahun ganti 62 tahun'; lapisan bawah adalah Wuling beralih dari 'penggerak skala bawah' ke 'Tenaga Baharu + Ekspor + Pembuatan Pintar' perang tiga garis.

Generasi Yao Zuoping, menjadikan Wuling jenama kebangsaan 'Apa yang rakyat perlukan, Wuling yang buat'; generasi Han Dehong, perlu menjawab: apabila rakyat memerlukan kecerdasan, memerlukan globalisasi, memerlukan nisbah kualiti harga yang lebih tinggi, adakah Wuling berani, adakah Wuling akan berevolusi sekali lagi.

Jangka masa pendek melihat, data Ogos memberi keyakinan: Tenaga Baharu hampir 84,000, luar negeri pecah 1.6 juta, Huajing S pecah 7,306, asas tidak runtuh. Jangka masa sederhana, soalan sebenar adalah tiga perkara - adakah Huajing/Baojun boleh menarik garis harga jenama ke atas, adakah pengalaman Indonesia/India/Asia Tenggara boleh menjadi keuntungan luar negara yang lestari, adakah sistem Pembuatan Pulau Pintar boleh menjadikan kos dan pengeluaran fleksibel sebagai parit pengaman.

Penyesuaian 'rendah profil' Wuling kali ini, sebenarnya tidak rendah profil langsung: ia mendorong orang yang paling memahami Wuling ke posisi yang paling sukar tetapi paling boleh dibayangkan.

[Written by / Finance Circle & Dao Ge Auto Talk Ma Jianyu] Recently, SAIC-GM-Wuling completed a low-profile personnel adjustment. Han Dehong replaced Yao Zuoping as the Party Secretary of the company, and Yao Zuoping was transferred to serve as the General Manager Consultant of SAIC-GM-Wuling and the Director of the Technical Committee of the Smart Island Manufacturing System. According to public reports online, this adjustment took place at least half a month ago. However, the official side did not release relevant announcements, nor did it attract much media attention to the matter.

Public data shows that Yao Zuoping is now 62 years old, exceeding the statutory retirement age, and this job adjustment seems to be a transition towards retirement. Han Dehong, on the other hand, is a young-generation executive of SAIC-GM-Wuling, 44 years old this year, and is in the prime of his career. Before this adjustment, Han Dehong's public identity was the Deputy Party Secretary and General Manager of SAIC-GM-Wuling.

In other words, Han Dehong's rank was further elevated after this adjustment. At the same time, considering that SAIC-GM-Wuling belongs to the SOE system, the step from "Deputy Secretary" to "Full Secretary" carries significant weight. Han Dehong, who is in the prime of his career, started serving as the Party Secretary of SAIC-GM-Wuling and concurrently as the Deputy General Manager, which also shows SAIC-GM-Wuling's emphasis on this young-generation executive.

It is worth mentioning that from Han Dehong's past experience, his appointment as the Party Secretary of SAIC-GM-Wuling also has greater practical significance in the background of the automotive sales "hot abroad but cold at home".

Over 20 Years of Service Young "Veteran" Upgraded

Public data shows that Han Dehong was born in 1982, is 44 years old this year, and there are no public records available regarding his educational background.

But his connection with SAIC-GM-Wuling is deep. In a media report from June 2025, Han Dehong recounted that he "just entered the company in 2005". In other words, the time Han Dehong entered SAIC-GM-Wuling has exceeded 20 years.

From his resume, Han Dehong has rich experience on the front lines of sales and brand communication. In June 2016, Han Dehong began to serve as the Deputy General Manager of SAIC-GM-Wuling Sales Company. After the launch of the New Baojun brand in 2019, he served as the Deputy General Manager of New Baojun Sales Company, and subsequently held positions such as Director of New Baojun Brand Communication, Deputy Party Secretary of SAIC-GM-Wuling, and General Manager Assistant, among others.

Since September 2024, Han Dehong appeared publicly in the capacity of Deputy General Manager of SAIC-GM-Wuling. In terms of achievements, during Han Dehong's tenure as Deputy General Manager of SAIC-GM-Wuling Sales Company, SAIC-GM-Wuling consistently maintained the market position of the number one single automobile company in China. After the launch of the New Baojun brand, Han Dehong, as the core operator of New Baojun, helped New Baojun establish the brand positioning of "Pioneer of Smart Cars".

At the same time, Han Dehong repeatedly emphasized in public occasions that the mission of New Baojun is to "let intelligence no longer be the privilege of high-end cars", bringing higher-level automotive technology and products into a more affordable price range. It is worth noting that looking back from today's perspective, the brand positioning proposed by the New Baojun team represented by Han Dehong at that time was highly forward-looking. After 2020, the Chinese automobile market gradually began the trend of democratization of smart technology, and the weight of intelligence in influencing consumers' car purchase choices has become increasingly important.

After serving as the Deputy Party Secretary and Deputy General Manager of SAIC-GM-Wuling in 2024, Han Dehong became more like a "jack-of-all-trades". According to information released on the official WeChat account of SAIC-GM-Wuling, Han Dehong deeply participated in manufacturing, government-enterprise collaboration, Sino-foreign exchange, talent cultivation, ideological construction, marketing, etc., and made important contributions to the development of SAIC-GM-Wuling.

"Overseas Experience" Highly Aligned with Wuling's Business Focus

Placed in today's market background, what is most worth attention about Han Dehong is his experience in overseas markets. Public data shows that around 2010, Han Dehong was dispatched to India to serve as the Assistant General Manager of the Indian Joint Venture (General Motors India), following Yao Zuoping, then Deputy General Manager of SAIC-GM-Wuling, to jointly explore the Indian market.

In February 2021, Han Dehong was transferred to SAIC-GM-Wuling Indonesia Branch as Assistant General Manager, and was later promoted to Deputy General Manager of SAIC-GM-Wuling Indonesia Automotive Co., Ltd., responsible for the expansion and operation of the Indonesian market. In other words, whether it is the exploration of early markets or the expansion of overseas markets in the later new energy era, Han Dehong has relatively rich experience.

And this experience is particularly important in the current Chinese automobile industry. Data released by the China Association of Automobile Manufacturers on September 10 shows that the domestic market continues to face pressure, with the month-on-month decline in monthly sales exceeding 20% for 5 consecutive months; exports continue to maintain high growth, with monthly exports exceeding 1 million units for 3 consecutive months, becoming a key increment to stabilize the industry's overall performance.

Specifically, from January to August, domestic automobile sales were 13.162 million units, a year-on-year decline of 21.8%; from January to August, automobile exports were 7.153 million units, a year-on-year increase of 66.7%. For most domestic automobile companies, seeking growth in overseas markets is no longer a choice question, but a mandatory question. According to official information from SAIC-GM-Wuling, in August, SAIC-GM-Wuling achieved sales of 130,870 units, among which the overseas market contributed 38,660 units/sets. At the same time, its cumulative overseas sales broke through 1.6 million units.

It is worth noting that the overseas market is one of SAIC-GM-Wuling's current business focuses. This year, SAIC-GM-Wuling formulated the "Overseas Doubling Project", anchoring an annual sales target of 400,000 units. Then, in this context, it has more practical significance for Han Dehong, who has "overseas experience", to serve as the Party Secretary of SAIC-GM-Wuling.

Furthermore, from the public activities Han Dehong appeared in throughout the year in recent years, those related to overseas business are also not few: attended the signing ceremony between SAIC-GM-Wuling and Saudi United Motors Group (UMG) on April 24; on April 3, received Glenn G.Peñaranda, Commercial Counselor of the Philippine Embassy in China, and a row of Wuling Automobile Philippines dealers to visit SAIC-GM-Wuling Liuzhou headquarters for field inspection and exchange... In September last year, SAIC-GM-Wuling management visited the Mexican market, Han Dehong was also among them.

Today, overseas markets have become a new track that Chinese automobile companies must participate in. With Han Dehong, who has "overseas experience", taking over as the Party Secretary of SAIC-GM-Wuling, what new ideas will it bring to SAIC-GM-Wuling's overseas business breakthrough?

【Karya/Kumpulan Berita Ekonomi&Cerita Kereta Dao, Ma Jianyu】Baru-baru ini, SAIC-GM-Wuling telah menamatkan sebuah penyesuaian personel yang rendah profil, Han Dehong menggantikan Yao Zuoping untuk memegang jawatan Setiausaha Parti Syarikat, Yao Zuoping bertukar menjadi Penasihat Pengurus Utama SAIC-GM-Wuling, Pengerusi Jawatankuasa Teknik Sistem Pembuatan Pulau Pintar. Menurut laporan terbuka dari internet, penyesuaian ini sekurang-kurangnya berlaku separuh bulan sebelum ini. Walau bagaimanapun, pihak rasmi tidak mengeluarkan pengumuman berkaitan, dan juga tidak menarik terlalu banyak perhatian media.

Data terbuka menunjukkan, Yao Zuoping kini sudah mencapai 62 tahun, melebihi umur bersara undang-undang, penyesuaian jawatan ini nampaknya juga menuju ke arah persaraan. Manakala Han Dehong ialah eksekutif muda SAIC-GM-Wuling, tahun ini 44 tahun, sedang berada di usia prime. Sebelum penyesuaian ini, identiti awam Han Dehong ialah Setiausaha Parti Kedua SAIC-GM-Wuling, Pengurus Utama.

Bererti, Han Dehong akan menaikkan taraf gred setelah penyesuaian kali ini. Pada masa yang sama, memandangkan SAIC-GM-Wuling berada dalam sistem syarikat milik negara, langkah daripada "Setiausaha Parti Kedua" beralih ke "Tetap" ini mempunyai berat yang tidak ringan. Manakala Han Dehong yang sedang berada di usia prime mula memegang jawatan Setiausaha Parti SAIC-GM-Wuling, dan juga memegang jawatan Pengurus Bersama, ini juga menjelaskan kepentingan yang diberikan SAIC-GM-Wuling kepada eksekutif muda ini.

Yang bernilai untuk disebut, dari pengalaman lampau Han Dehong, penangguhannya ke Setiausaha Parti SAIC-GM-Wuling dalam latar belakang penjualan automobil "dingin dalam luar panas" juga mempunyai makna realiti yang lebih besar.

Bertugas lebih 20 tahun, "Veteran Muda" Naik Taraf

Data terbuka menunjukkan, Han Dehong dilahirkan pada tahun 1982, tahun ini 44 tahun, mengenai latar belakang pendidikannya, tiada data terbuka boleh ditelusuri.

Tetapi talian hubungannya dengan SAIC-GM-Wuling tidak kurang, dalam laporan media Jun 2025, Han Dehong berkata sendiri "2005 baru masuk syarikat". Bererti, masa Han Dehong memasuki SAIC-GM-Wuling sudah melebihi 20 tahun.

Dari rekod kerja, Han Dehong mempunyai pengalaman yang kaya di garis hadapan penjualan, penyebaran jenama, Jun 2016 Han Dehong mula memegang jawatan Pengurus Bersama Syarikat Penjualan SAIC-GM-Wuling, Jun 2019 baru jenama Baojun baharu dilancarkan selepas itu, dia pula memegang jawatan Pengurus Bersama Syarikat Penjualan Baojun Baharu, selepas itu berturut-turut memegang jawatan Pengarah Komunikasi Jenama Baojun Baharu, Setiausaha Parti Kedua SAIC-GM-Wuling, Pengurus Asisten dan lain-lain jawatan.

Mulai September 2024, Han Dehong muncul secara terbuka sebagai Pengurus Bersama SAIC-GM-Wuling. Dari segi prestasi, semasa Han Dehong memegang jawatan Pengurus Bersama Syarikat Penjualan SAIC-GM-Wuling, SAIC-GM-Wuling sentiasa mengekalkan status pasaran jualan syarikat automobil tunggal teratas dalam negara. Selepas pelancaran jenama Baojun Baharu, Han Dehong sebagai pengendali teras Baojun Baharu, membantu Baojun Baharu menentukan penjenamaan "Perintis Kereta Pintar".

Pada masa yang sama, Han Dehong berkali-kali menekankan dalam tempat awam bahawa misi Baojun Baharu adalah "Membolehkan kecerdasan bukan lagi eksklusif kereta mewah", membawa teknologi dan produk kereta tahap yang lebih tinggi ke dalam julat harga yang lebih mesra rakyat. Yang perlu diperhatikan, dengan perspektif hari ini merujuk kembali, penjenamaan yang dicadangkan oleh pasukan Baojun Baharu diwakili oleh Han Dehong pada masa itu adalah sangat berwawasan. Selepas 2020, pasaran automobil China secara beransur-ansur memulakan trend kesamarataan kecerdasan, dan kecerdasan semakin penting dalam memilih kereta pembeli.

Selepas memegang jawatan Setiausaha Parti Kedua, Pengurus Bersama SAIC-GM-Wuling pada tahun 2024, Han Dehong lebih nampak seperti "serba boleh". Dari maklumat yang dipublikasikan oleh akhbar rasmi SAIC-GM-Wuling, Han Dehong terlibat secara mendalam dalam pembuatan, penglibatan kerajaan-perusahaan, pertukaran antarabangsa, pembangunan talenta, pembinaan pemikiran, pemasaran dan lain-lain, menyumbang sumbangan penting kepada pembangunan SAIC-GM-Wuling.

“Pernah Belajar di Luar Negara”, Sangat Serasi dengan Tumpuan Perniagaan Wuling

Diletakkan dalam latar belakang pasaran hari ini, yang paling perlu diperhatikan mengenai Han Dehong ialah pengalamannya di pasaran luar negara. Data terbuka menunjukkan, Han Dehong dihantar ke India pada sekitar tahun 2010, memegang jawatan Pengurus Asisten Syarikat Patungan India (Automobil General India), mengikuti Pengurus Bersama SAIC-GM-Wuling masa itu Yao Zuoping bersama mengembangkan pasaran India.

Pada Februari 2021, Han Dehong dipindahkan ke Pengurus Asisten Cawangan SAIC-GM-Wuling Indonesia, kemudian dinaikkan pangkat menjadi Pengurus Bersama Syarikat Automotif Indonesia SAIC-GM-Wuling, bertanggungjawab terhadap pengembangan dan operasi pasaran Indonesia. Bererti, sama ada pengembangan pasaran awal, atau pengembangan pasaran luar negara pada zaman baharu semasa, Han Dehong mempunyai pengalaman yang relatif kaya.

Dan pengalaman ini, pada industri automobil China masa ini adalah sangat penting. Data yang dikeluarkan oleh Perikatan Perindustrian Automobil China pada 10 September menunjukkan, pasaran dalam negara terus menanggung tekanan, penurunan jualan bulanan secara tahun ke tahun berterusan 5 bulan melebihi 20%; eksport mengekalkan pertumbuhan tinggi, jumlah eksport bulanan berterusan 3 bulan melebihi 1 juta unit, menjadi tambahan penting yang stabil dalam industri keseluruhan.

Secara khusus, Jan-Agust, jualan domestik automobil 13.162 juta unit, turun tahun ke tahun 21.8%; Jan-Agust, eksport automobil 7.153 juta unit, naik tahun ke tahun 66.7%. Bagi sebahagian besar syarikat automobil dalam negara, meminta tambahan dari pasaran luar negara sudah bukan lagi pilihan, malah mesti pilihan. Mengikut消息 rasmi SAIC-GM-Wuling, pada Ogos, SAIC-GM-Wuling mencapai jualan 130,870 unit, antara lain pasaran luar negara menyumbang 38,660 unit/set. Pada masa yang sama, kumulatif jualan luar negaranya telah melangkaui 1.6 juta unit.

Yang perlu diperhatikan, pasaran luar negara adalah salah satu tumpuan perniagaan SAIC-GM-Wuling semasa. Tahun ini, SAIC-GM-Wuling telah merangka "Projek Penduaan Luar Negara", menentukan sasaran jualan tahunan 400,000 unit. Maka, dalam latar belakang ini, "Pernah Belajar di Luar Negara" Han Dehong memegang jawatan Setiausaha Parti SAIC-GM-Wuling juga mempunyai makna realiti yang lebih besar.

Selain itu, dari aktiviti penampilan awam Han Dehong sepanjang tahun kebelakangan ini, yang berkaitan dengan perniagaan luar negara juga tidak sedikit: 24 April menghadiri penandatanganan perjanjian antara SAIC-GM-Wuling dan Grup Automotif Bersama Arab Saudi (UMG); 3 April menerima penasihat dagang Kedutaan Filipina di China Glenn G.Peñaranda dan satu barisan pengedar Wuling di Filipina untuk kunjungan rasmi dan pertukaran di ibu pejabat SAIC-GM-Wuling Liuzhou... September tahun lalu, pengurusan SAIC-GM-Wuling melawat pasaran Mexico, Han Dehong juga berada di dalamnya.

Kini, pasaran luar negara sudah menjadi trek baharu yang mesti diikuti oleh syarikat automobil China, "Pernah Belajar di Luar Negara" Han Dehong mengambil alih jawatan Setiausaha Parti SAIC-GM-Wuling, akan membawa makna baharu mana untuk penembusan perniagaan luar negara SAIC-GM-Wuling?

Recently, SAIC-GM-Wuling completed a highly watched high-level personnel adjustment. Former Deputy Party Secretary and Vice President Han Dehong officially succeeded Yao Zoping as the Company Party Secretary, while continuing to serve as Vice President. This 44-year-old executive born in the 1980s has thus completed a key leap from "Deputy Secretary" to "Party Secretary".

The other side of this adjustment is Yao Zoping moving to a secondary role. Yao Zoping was born in May 1964, has reached 62 years of age, exceeding the statutory retirement age. Following the adjustment, he was transferred to Consultant to the General Manager of SAIC-GM-Wuling and Chairman of the Technical Committee of the Smart Island Manufacturing System, no longer specifically responsible for operational matters, gradually transitioning toward retirement.

It is worth noting that Han Dehong has served SAIC-GM-Wuling for over twenty years and is a veteran with rich "overseas" experience. According to his resume, Han Dehong joined SAIC-GM-Wuling in 2005, was sent to India around 2010, served as Assistant General Manager of the India Joint Venture, and participated in developing the Indian market. The direct leader at that time was Yao Zoping.

After returning to China, Han Dehong successively served as Director of Administration and Public Relations of SAIC-GM-Wuling, Vice President of the Sales Company, etc. In June 2016, at the age of 34, he was promoted to Vice President of the Sales Company. After the New Baojun brand was launched in 2019, he transferred to Vice President of New Baojun Sales Company and Director of Brand Communication, accumulating rich experience in brand building.

In 2021, Han Dehong went overseas again to take up a post, serving as Assistant General Manager of SAIC-GM-Wuling Indonesia Branch, later promoted to Vice President of Indonesia Automotive Co., Ltd. This experience further solidified his management capabilities in the overseas market. Upon returning to headquarters, he successively served as Deputy Party Secretary and Assistant General Manager, and began appearing publicly as Vice President in September 2024.

Placing Han Dehong's resume against the backdrop of the current Chinese automotive industry, the deep meaning of this personnel layout is self-evident. With the domestic market陷入 fierce competition and major car companies regarding overseas expansion as a "second growth curve", a young leader with rich overseas market experience stepping into a core position is undoubtedly a key move by SAIC-GM-Wuling for the next stage of strategic transformation.

The Chinese automotive industry is experiencing an unprecedented wave of overseas expansion. According to data from the China Association of Automobile Manufacturers, in August 2026, China's car exports reached 1.01 million units, a year-on-year increase of 65.3%, marking the third consecutive month that Chinese car exports exceeded 1 million units. Cui Dongshu, head of the China Passenger Car Association, predicted that total car exports in 2026 are expected to reach 11.5 million to 12 million units.

More noteworthy is that new energy vehicles have become the absolute main force of exports, with an export share exceeding 50% for three consecutive months. This means that the globalization of the Chinese automotive industry is no longer the initial model of "low price for high volume", but rather high-quality overseas expansion centered on technology, brand, and intelligent capabilities.

However, the path to overseas expansion is not smooth. The "Guidelines on Overseas Competitive Behavior and Compliance Construction for the Automotive Industry" jointly released recently by the Ministry of Commerce, Ministry of Industry and Information Technology, and State Administration for Market Regulation clearly pointed out that some Chinese car companies face risks of disorderly competition in overseas markets. Simply copying the logic of domestic price competition overseas not only damages their own brand value but also lowers the overall perception of Chinese cars in the global market. This hints to us: true globalization capability is far more complex and arduous than the growth of export volume.

In this wave of overseas expansion, SAIC-GM-Wuling has performed impressively. As of August 2026, the company's cumulative overseas sales have officially broken the 1.6 million unit mark, with products sold to over 110 countries and regions. From January to August this year, Wuling exports exceeded 30,000 units monthly for 5 consecutive months, and overseas business has become an important engine for brand growth.

Currently, Chinese automotive overseas expansion is upgrading from "product overseas" to "brand overseas", shifting from simple trade exports to localized operations. SAIC-GM-Wuling's overseas strategy is also undergoing this transformation. Relying on the "India-Malaysia-Thailand" integrated strategy and the layout of three major brand channels, the enterprise is accelerating the upgrade from "product overseas" to "brand overseas".

At this critical juncture, Han Dehong possesses multiple experiences in sales, branding, and overseas markets, as well as a pragmatic background growing from the grassroots. He is undoubtedly the suitable choice to drive this strategic transformation. His deep understanding of overseas markets will help the enterprise better cope with complex challenges such as tariffs, compliance, localization, and supply chain security during the globalization process.

From a broader perspective, SAIC-GM-Wuling's personnel adjustment also reflects the enterprise's emphasis on and cultivation of young management talent. Han Dehong's growth from a grassroots employee to Party Secretary is both a manifestation of personal ability and reflects the company's strategic layout in talent ladder construction.

Going overseas is a marathon, not a sprint. The challenges faced by Han Dehong and his team have just begun. But at least from the personnel layout, SAIC-GM-Wuling is already prepared for this long run.

Baru-baru ini, SAIC-GM-Wuling telah menyelesaikan penyesuaian pentadbiran kanan yang menarik perhatian. Han Dehong, bekas Setiausaha Parti Wakil dan Naib Presiden, secara rasmi menggantikan Yao Zuoping sebagai Setiausaha Parti syarikat, sambil terus memegang jawatan Naib Presiden. Eksekutif muda berusia 44 tahun "Generasi 80-an" ini telah melakukan lompatan penting dari "Setiausaha Parti Wakil" ke "Setiausaha Parti".

Sisi lain penyesuaian ini ialah peralihan Yao Zuoping ke barisan kedua. Yao Zuoping dilahirkan pada Mei 1964, kini sudah berusia 62 tahun, melebihi umur bersara undang-undang. Selepas penyesuaian, beliau dilantik sebagai Penasihat Pengarah Urusan SAIC-GM-Wuling dan Pengerusi Jawatankuasa Teknikal Sistem Pembuatan Pulau Cerdas, tidak lagi bertanggungjawab langsung ke atas operasi perniagaan, secara beransur-ansur menuju bersara.

Perlu diperhatikan, Han Dehong telah berkhidmat untuk SAIC-GM-Wuling lebih daripada dua puluh tahun, merupakan veteran yang memiliki pengalaman "ekspor" yang melimpah. Mengikut rekod, Han Dehong menyertai SAIC-GM-Wuling pada tahun 2005, sekitar tahun 2010 dihantar ke India, memegang jawatan Asisten Pengarah Urusan Syarikat Patubuhan India, mengambil bahagian dalam membuka pasaran India. Pemimpin langsung ketika itu adalah Yao Zuoping.

Selepas pulang ke negara, Han Dehong telah memegang pelbagai jawatan termasuk Pengarah Pentadbiran dan Hubungan Awam SAIC-GM-Wuling serta Naib Presiden Syarikat Jualan. Pada Jun 2016, pada usia 34 tahun, beliau dinaikkan pangkat sebagai Naib Presiden Syarikat Jualan. Selepas pelancaran brand Baojun Baru pada 2019, beliau berpindah menjadi Naib Presiden Syarikat Jualan Baojun Baru dan Pengarah Komunikasi Brand, mengumpul pengalaman yang luas dalam pembangunan brand.

Pada tahun 2021, Han Dehong kembali bertugas di luar negara, memegang jawatan Asisten Pengarah Urusan Cabang Indonesia SAIC-GM-Wuling, kemudian dinaikkan pangkat menjadi Naib Presiden Syarikat Automotif Indonesia. Pengalaman ini memperkukuh lagi kemahiran pengurusan beliau di pasaran antarabangsa. Selepas kembali ke ibu pejabat, beliau memegang jawatan Setiausaha Parti Wakil dan Asisten Pengarah Urusan, dan bermula September 2024 mula muncul di khalayak sebagai Naib Presiden.

Menempatkan resume Han Dehong dalam konteks besar industri automotif China semasa ini, maksud mendalam susunan peribadi ini tidak perlu dinyatakan. Apabila pasaran dalam negara terperangkap dalam persaingan sengit yang melampau, dan syarikat-syarikat automotif besar melihat "ekspor" sebagai "lengkung pertumbuhan kedua", seorang pemimpin muda dengan pengalaman luas pasaran luar negara naik ke jawatan teras, tidak syak lagi merupakan langkah penting yang dilaburkan oleh SAIC-GM-Wuling untuk transformasi strategik fasa seterusnya.

Industri automotif China sedang mengalami gelombang ekspor yang belum pernah berlaku. Berdasarkan data Persatuan Automotif China, pada Ogos 2026, eksport kenderaan China mencapai 1.01 juta unit, meningkat 65.3% berbanding tahun lepas, ini merupakan eksport kenderaan China melebihi 1 juta unit secara berterusan selama tiga bulan. Pengurus Persatuan Penjualan Automotif China, Cui Dongshu meramalkan, pada keseluruhan tahun 2026, eksport kenderaan dijangka mencapai 11.5 juta hingga 12 juta unit.

Yang lebih menarik perhatian, kenderaan baru tenaga telah menjadi teras utama dalam eksport, bahagian eksport melebihi 50% selama tiga bulan berturut-turut. Ini bermakna globalisasi industri automotif China, bukan lagi model peringkat rendah "harga rendah guna kuantiti" seperti dahulu, tetapi ekspor berkualiti tinggi yang berteras pada teknologi, brand, dan keupayaan kecerdasan.

Walau bagaimanapun, jalan ekspor bukanlah jalan rata. Arahan "Petunjuk untuk Saingan Luar Negara dan Pembinaan Keselamatan Industri Automotif" yang dikeluarkan oleh Kementerian Perdagangan, Kementerian Perindustrian, dan Agensi Pengawalseliaan Pasaran baru-baru ini menyatakan dengan jelas, beberapa syarikat automotif China berisiko saingan tidak tertib di pasaran luar negara, menyalin logik persaingan harga dalam negara ke luar negara secara mudah, tidak sahaja merosakkan nilai brand sendiri, malah menurunkan persepsi global pasaran terhadap automotif China. Ini mengingatkan kita: keupayaan globalisasi yang sebenar, jauh lebih kompleks dan sukar berbanding pertumbuhan saiz eksport.

Dalam gelombang ekspor ini, SAIC-GM-Wuling menunjukkan prestasi mencermah. Hingga Ogos 2026, jualan kumulatif pasaran luar negara syarikat telah rasmi menembusi angka 1.6 juta unit, produk dijual ke lebih 110 negara dan wilayah di seluruh dunia. Pada Januari hingga Ogos tahun ini, eksport Wuling melebihi 30,000 unit sebulan secara berterusan selama 5 bulan, perniagaan luar negara telah menjadi enjin penting pertumbuhan brand.

Semasa ini, ekspor automotif China sedang naik taraf dari "ekspor produk" kepada "ekspor brand", dari eksport perdagangan mudah kepada operasi tempatan. Strategi luar negara SAIC-GM-Wuling juga mengalami transformasi ini, bergantung pada strategi integrasi "Indonesia-Malaysia-Thailand" dan susun atur laluan tiga brand, syarikat sedang mempercepatkan naik taraf dari "ekspor produk" kepada "ekspor brand".

Pada titik penting ini, Han Dehong mempunyai pengalaman pelbagai seperti jualan, brand, pasaran luar negara, dan mempunyai latar belakang praktikal dari bawah, tidak syak lagi merupakan pilihan yang sesuai untuk memacu transformasi strategik ini. Pemahaman mendalam beliau terhadap pasaran luar negara akan membantu syarikat menghadapi cabaran kompleks seperti tarif, keselamatan, tempatan, keselamatan rantaian bekalan dengan lebih baik dalam proses globalisasi.

Dari sudut pandangan yang lebih makro, penyesuaian peribadi SAIC-GM-Wuling kali ini juga menunjukkan kepentingan dan pembangunan bakat pengurusan muda oleh syarikat. Han Dehong dari pekerja asas tumbuh menjadi Setiausaha Parti, bukan sahaja menunjukkan keupayaan peribadi, tetapi juga mencerminkan strategi susun atur syarikat dalam pembinaan talibang bakat.

Ekspor adalah sebuah maraton, bukan lari laju. Cabaran yang dihadapi oleh Han Dehong dan pasukannya baru sahaja bermula. Namun sekurang-kurangnya dari sudut susun atur peribadi, SAIC-GM-Wuling sudah bersedia untuk maraton ini.

Operator Finance Net Auto Channel, Written by Li Guangyan

Operator Finance Net noted that recently SAIC-GM-Wuling quietly carried out personnel adjustments. Han Dehong succeeded Yao Zuoping to serve as the company's Party Secretary. Yao Zuoping was transferred to serve as SAIC-GM-Wuling General Manager Consultant and Chairman of the Intelligent Island Manufacturing System Technical Committee.

It is understood that Yao Zuoping was born in May 1964. He is now 62 years old, which has exceeded the statutory retirement age. Before this adjustment, he served as SAIC-GM-Wuling Party Secretary and Deputy General Manager. Now he is appointed as General Manager Consultant of the company, no longer specifically responsible for operational affairs, seemingly transitioning towards retirement.

Successor Han Dehong is a very young executive, born in 1982, currently 44 years old. Previously, Han Dehong revealed in a media interview that he joined SAIC-GM-Wuling in 2005. It can be seen that he has actually served Wuling for over twenty years.

Around 2010, Han Dehong was sent to India to serve as Assistant General Manager of the India Joint Venture Company, following Yao Zuoping to jointly expand the Indian market. Later, he also served as Director of Administration and Public Relations of SAIC-GM-Wuling. In June 2016, Han Dehong was promoted and appointed as Deputy General Manager of SAIC-GM-Wuling Sales Company.

In 2019, SAIC-GM-Wuling launched the New Baojun brand. Han Dehong subsequently took office as Deputy General Manager of New Baojun Sales Company. Subsequently, he also served as New Baojun Brand Communication Director, Deputy General Manager of SAIC-GM-Wuling Indonesia Company, Deputy Party Secretary of SAIC-GM-Wuling, and General Manager Assistant, until September 2024 when he began appearing publicly as SAIC-GM-Wuling Deputy General Manager.

Before this adjustment, Han Dehong's public identity was SAIC-GM-Wuling Deputy Party Secretary and Deputy General Manager. Now he is SAIC-GM-Wuling Party Secretary and Deputy General Manager. Clearly, his position has been promoted.

Public data shows that in August 2026, SAIC-GM-Wuling's sales volume was 127,100 units, a year-on-year increase of 1.51%. Cumulative new car sales for the first eight months were 916,500 units, a year-on-year decrease of 8.29%.

Jaringan Kewangan Pengendali Salur Kereta, Oleh Li Guangyan

Jaringan Kewangan Pengendali menyedari, baru-baru ini SAIC-GM-Wuling telah melakukan penyesuaian personel secara senyap, Han Dehong menggantikan Yao Zuoping untuk menjawat Setiausaha Parti syarikat, manakala Yao Zuoping pula berpindah menjadi Penasihat Pengurus Besar SAIC-GM-Wuling, Pengerusi Jawatankuasa Teknikal Sistem Pembuatan Pulau Pintar.

Diketahui, Yao Zuoping dilahirkan pada Mei 1964, kini berusia 62 tahun, telah melebihi usia persaraan undang-undang, sebelum penyesuaian ini, beliau memegang jawatan Setiausaha Parti dan Timbalan Pengurus Besar SAIC-GM-Wuling, kini ditukar menjadi Penasihat Pengurus Besar Syarikat, tidak lagi secara khusus bertanggungjawab ke atas urusan operasi, nampaknya telah mula beralih ke arah persaraan.

Pengganti Han Dehong merupakan eksekutif yang sangat muda, beliau dilahirkan pada tahun 1982, tahun ini berusia 44 tahun. Sebelum ini, Han Dehong pernah mendedahkan dalam temu bual media bahawa beliau menyertai SAIC-GM-Wuling pada tahun 2005, boleh disimpulkan beliau sebenarnya telah berkhidmat untuk Wuling melebihi dua puluh tahun.

Sekitar tahun 2010, Han Dehong dihantar ke India, memegang jawatan Timbalan Pengurus Besar Syarikat Patungan India, mengikut Yao Zuoping membuka pasaran India, kemudian pernah juga memegang jawatan Pengarah Pentadbiran dan Hubungan Awam SAIC-GM-Wuling. Jun 2016, Han Dehong dinaikkan pangkat, dilantik sebagai Timbalan Pengurus Besar Syarikat Jualan SAIC-GM-Wuling.

Pada tahun 2019, SAIC-GM-Wuling melancarkan jenama Baojun Baharu, Han Dehong kemudiannya menjawat Timbalan Pengurus Besar Syarikat Jualan Baojun Baharu, sejak itu, beliau juga pernah memegang jawatan Pengarah Komunikasi Jenama Baojun Baharu, Timbalan Pengurus Besar Cawangan Indonesia SAIC-GM-Wuling, Timbalan Setiausaha Parti SAIC-GM-Wuling, Penasihat Pengurus Besar, sehingga September 2024 mula kelihatan secara umum sebagai Timbalan Pengurus Besar SAIC-GM-Wuling.

Sebelum penyesuaian ini, identiti umum Han Dehong ialah Timbalan Setiausaha Parti dan Timbalan Pengurus Besar SAIC-GM-Wuling, kini ialah Setiausaha Parti dan Timbalan Pengurus Besar SAIC-GM-Wuling, jelas, jawatannya telah dinaikkan.

Data awam menunjukkan, Ogos 2026, jualan SAIC-GM-Wuling adalah 127,100 unit, meningkat 1.51% tahun ke tahun, lapan bulan pertama jumlah kumulatif penjualan kereta baharu 916,500 unit, menurun 8.29% tahun ke tahun.

Within over a month, five lines launched simultaneously.

On September 1, Yangguang Pro Extended Range Version launched, benefit price 104,800 CNY;

On August 31, Huanjing S cumulative deliveries exceeded 23,000 units;

On July 31, Yangguang Pro Pure Electric Version launched, starting 94,800 CNY, JD Logistics on-site bulk car pickup;

On July 29, Right-hand drive new car Aira EV launched at Indonesia Auto Show, equivalent to starting 39,000 CNY;

On July 16, Xingguang L launched, 112,800 CNY starting large six-seat plug-in hybrid SUV, half month insured 5,650 units.

Commercial vehicles, passenger vehicles, premiumization, going global, SAIC-GM-Wuling rooted in Liuzhou, action density not like an old automaker, rather like a new force in second entrepreneurship.

Data also reveals 'contradiction': H1 sales 681,000 units, down 9.6% YoY; revenue grew counter-trend 7.2%, reaching 43.38 billion CNY. Cars sold less, money sold more — average vehicle value going up.

Behind this is Wuling's major strategic turn: trading small for large.

Wuling's specialty is timing, but more so making 'legendary cars'.

Hongguang series dominated the micro-car market for years, 'Mountain Top God Car' legend spread to present;

Hongguang MiniEV cumulative sales 1.95 million units, topped A00-class pure electric sales for 71 consecutive months;

A0-class pure electric Binguo family cumulative sales exceeded 750,000 units.

Walking around Liuzhou streets is more intuitive: MiniEVs are everywhere on the streets, painting and modifications vary, small cars became creative canvases for owners; Car body small enough to fit in the space between two trees — Calling it Liuzhou's 'City Car' is not an exaggeration.

An enterprise with cumulative production and sales exceeding 31 million units, the experience of selling cars is what they lack the least of. When the individual economy rose, they made Hongguang; When demand for commuter cars exploded, they made MiniEV — 'Whatever the people need, Wuling builds', confidence comes from hitting the rhythm of the times twice.

But now, two old tracks are collapsing simultaneously.

Market below 50,000 CNY, H1 sales only 130,000 units, down 55% YoY; MiniEV's A00-class pure electric market, Jan-May cumulative decline 64%. After subsidy withdrawal, price advantage and profit margin of small cars were compressed together, automakers withdrew from this price segment one after another. Mini-EV which once sold 50,000 units a month, July wholesale sales 7,958 units, down 70% YoY.

Champion is still here, track is almost gone. Geely Panda, Changan Nuocorn have stopped iteration, price reduction to clear inventory, gradually exiting. Wuling didn't lie flat — 5th gen MiniEV replaced in March this year, 4 doors 4 seats, added fast charge, starting 44,800 CNY, more features same price — but obviously no longer relying on this small car to carry the banner.

Same for commercial vehicles. Micro-passenger market shrank for consecutive years, individual economy dividend peaked; E-commerce logistics pushed demand to larger cars, purer electric.

'Wuling's judgment is precise: It's not that people don't need Wuling anymore, people's business and families have all grown bigger.'

Thus two 'bigger' battlefronts emerged.

First, look at Wuling's cards: Commercial Wuling Red logo, Passenger Wuling Silver logo, plus Huanjing deeply bound with Huawei — Three brand lines lined up, product matrix paving upward.

Passenger cars, moving from commuter cars to big families. Xingguang series leads: Xingguang 730 launched 9 months, topped 150,000 CNY MPV sales for consecutive months, cumulative sales 60,000 units, won Jan-Jul domestic brand MPV sales champion, also entered 25 overseas markets;

Xingguang L large 6-seat plug-in hybrid SUV priced 110,000 to 130,000 CNY, launched first month delivery 5,600+ units, next month jumped to 7,000+ units; 5.1-meter plug-in hybrid MPV Xingguang M has been on announcement, launching Q1 next year.

Testing the ceiling is Huanjing. Huanjing S launched May 8, 159,800 to 203,800 CNY, all series standard Huawei Qiankun Intelligent Driving and HarmonyOS Cockpit — This is Wuling's first time selling cars to 200,000. Initial doubts were loud, delivery curve kept upward: May 3,603 units, June 5,689 units, July 7,203 units, August 7,306 units, achieved four consecutive increases, cumulative broke 23,000 units, hands still pressing 15,000 units undelivered orders.

More interesting is the transaction structure: 185,800 and 203,800 high-spec models accounted for 85%; 89% of users are trade-ins, 60% from top-tier joint ventures; 89.7% are families with children, first and new first-tier cities orders account for 80%, NPS net promoter score up to 86 points. That is to say, Huanjing S snatched not domestic brand plates, but joint venture brands guarding twenty years of mid-range home market, and snatched the smartest batch of family users in tier 1 and 2 cities.

'Extreme low price has never been the core positioning of Huanjing series,' SAIC-GM-Wuling VP Zhao Yifan said in public interview, 'Our original intention is to let more families access technology configurations only high-end models had before.' Huawei stationed team participated in product definition and channel construction, 300+ experience centers landed. According to latest news mastered by Qi Shi Auto-First, Huanjing is about to upgrade from product series to independent brand, focusing on 150,000 to 250,000 CNY market — Huanjing brand's second model Huanjing M is on the way.

Commercial vehicle's 'becoming bigger' is equally straightforward. Yangguang series cumulative sales nearly 170,000 units, consecutively 27 months topping new energy light passenger sales champion; Yangguang Pro launched end of July, vehicle height up to 2.17 meters can enter underground garage, 9 cubic meters cargo box, JD, Huolala bulk procurement, pure electric version 94,800 CNY start, extended range version Sep 1 quickly followed.

Next, Wuling will collaborate with SAIC Maxus on larger light commercial vehicles/trucks, and with CATL promote battery swap cooperation. SAIC-GM-Wuling Brand and Marketing Director Sixing's thinking is clear: 'Commercial vehicles actually need battery swap, first speed is fast, second users hope cars last longer, don't want battery life to affect the car's whole life.'

Dare to make cars from 30,000 to 200,000, must have manufacturing that can handle it. Liuzhou headquarters Smart Island Factory, already selected national first batch pilot smart factory cultivation list, is the only auto enterprise in list, backed by national expert team and technical resources. Production island plus IGV intelligent mobile robot flexible mode, same production line adapts max 20+ models, hourly output 40 to 45 units, assembly precision 0.1 millimeters. Cost control power practiced in small car era, plus factory's flexible manufacturing intelligence, is Wuling's 'low price not low quality' base, also its confidence for betting on product upgrade and globalization simultaneously.

Two 'becoming bigger', one logic: Wuling's upward move didn't separate from people, just people's needs upgraded.

While domestic stock fights, Wuling bet the other half on overseas.

Zhao Yifan's judgment is clear: Domestic market 20 million units peak, OEM domestic business mainly in trade-in stock market, exports are the path Chinese auto companies must take. In Zhao Yifan's view, whether Chinese auto companies can wrestle with Toyota, VW, GM globally, the golden window for going overseas remains only three years, latecomers will lose core position. So starting this year, Wuling all newly developed models, all face global.

This is not a slogan. 2025 Wuling exports 267,000 units/sets, new energy exports surged 128.6%; H1 this year exports over 172,000 units/sets, YoY growth 37.3%, 4 consecutive months monthly break 30,000, products sold to over 110 countries and regions.

Indonesia cultivated for 9 years, 700 million USD built China auto company overseas first integrated stamping, welding, painting, assembly full craft complete vehicle factory, annual capacity 120,000 units, drove 16 three-electric enterprises to go overseas together. Wuling in Indonesia new energy market once took 37% share, consecutive years sales champion, even slogan localized — 'Whatever Indonesian people need, Wuling builds'.

End of July, Right-hand drive new car Aira EV listed in Indonesia, equivalent to starting 39,000 CNY; Huanjing S also already completed overseas debut in Kuala Lumpur. Other battlefields simultaneously placed: Mexico market, Wuling commercial vehicles CN110V market share achieved 50%; South America this year target 45,000 units; Xingguang 560 also changed badge to MG, entered India under name Hector Tomahawk.

But pressure also lies on the table. Overseas overall market rising water lifts boats — According to CAAM data, H1 national auto exports 5.096 million units, YoY growth 65.3%, Wuling 37.3% growth speed lost to market nearly 30 percentage points; Overseas pursuers have arrived, H1 this year BYD in Indonesia pure electric market surpassed Wuling to take top, Wuling retreated to fourth. And 'Overseas Doubling' means whole year needs to rush 530,000 units, H2 monthly average needs to sell to 60,000 units, is twice current level. From monthly sales 30,000 to 60,000, must sell one by one.

Upward path and overseas path, not just relying on determination can be finished. At least three hurdles placed before Wuling:

First hurdle, what about Baojun, this is a difficult choice. This brand which once pushed Wuling to 2 million annual sales, after last year H2 organizational adjustment no more brand new products, only Yueye small cars small iteration — Yueye June sales is 34 units. Baojun two words, now more like a sign hanging up. Restart no ammo, hiding no explanation, hanging most hurts channels. Rather than half dormant, better to make trade-offs early: Either integrate into Wuling system for youth series, or give a clear new positioning to restart, most inappropriate is not dead or alive like now.

Second hurdle, profit, this is reality ledger. SAIC-GM-Wuling H1 sales dropped nearly 10%, revenue grew 7.2%, relies on average vehicle value upward. But open calculation: 43.38 billion revenue divided by 681,000 units, average vehicle price only 64,000 CNY — trading small for large just started, Huanjing S such high value model share still too small. 'Sold more expensively' eventually must become 'Earn more', transformation counted as closed loop.

Third hurdle, brand, this is future big exam. Users willing to pay for '150,000 CNY Huawei Family Bucket' Huanjing S, not equal to accept '200,000 CNY Wuling'. Huanjing brand independent, is Wuling's answer: Trust high-end to new name, SAIC, GM two major shareholders' technology and resources expect to tilt towards Huanjing. But this is also a big exam — Take off 'Wuling' two characters independent, can Huanjing still sell? Under Huawei halo, how much is Wuling's own brand power? These answers need to wait and see.

'Whatever the people need, Wuling builds', this is slogan written at enterprise gate, also this auto company's success code. Open Wuling's 'God Car History': Hongguang hit individual livelihood, MiniEV hit ordinary people's commuting — Wuling never built 'cheap cars', but 'cars people just need'. Its real specialty is not low price, but hearing market voice earlier than others.

Now, there are two new voices being heard by Wuling.

One in domestic: People's needs, from 'have cars to drive' changing to 'drive good cars'. Huanjing S 80% orders from top and new top cities, 60% users from joint ventures trade-in — Consumption upgrade not slogan, is 85% high-spec share, smartest batch family users voting with real money.

One overseas: Indonesia streets, Mexico cities, South America roads, people there also waiting for their own car. 'People' two words, first time had global radius, this time Wuling's slogan, needs dozens of languages to read.

Two beats, in the end same narrative: Let more people in more places, drive better cars. This is 'Whatever the people need, Wuling builds' sentence most simple, also most ambitious new annotation.

Dalam lebih daripada sebulan, lima garis dilancarkan serentak.

1 September, Yangguang Pro Extended Range Edition dilancarkan, harga faedah 104,800 yuan;

31 Ogos, pengumpulan serahan Hua Jing S melebihi 23,000 unit;

31 Julai, Yangguang Pro Elektrik Edition dilancarkan, bermula dari 94,800 yuan, penarikan pukal di tapak JD Logistics;

29 Julai, model baharu setir kanan Aira ev dilancarkan di Pameran Kereta Indonesia, dianggarkan bermula dari 39,000 yuan;

16 Julai, Starlight L dilancarkan, SUV hibrid bersambung enam tempat duduk besar bermula dari 112,800 yuan, 5,650 unit dinaikkan dalam setengah bulan.

Kereta dagang, kereta penumpang, pemertingaan, ke pasaran global, GM Wuling yang berakar di Liuzhou, ketumpatan tindakan tidak seperti syarikat kereta lama, sebaliknya seperti kuasa baharu yang sedang pengusahaan semula.

Data juga menunjukkan "pertentangan": jualan separuh tahun pertama 681,000 unit, turun 9.6% berbanding tahun lalu; pendapatan naik lawan arus 7.2%, mencecah 43.38 bilion yuan. Kereta dijual kurang, wang dijual lebih - nilai per kenderaan meningkat.

Di sebalik ini ialah perubahan strategik besar Wuling: menukar kecil dengan besar.

Apa yang Wuling paling mahir ialah mengesan masa, malah membina "kereta dewa".

Siri Hongguang menduduki carta pasaran kereta mikro selama bertahun-tahun, legenda "Kereta Dewa Gunung Autumn" kekal sehingga kini;

Jualan terkumpul Hongguang MINIEV 1.95 juta unit, bertanding juara jualan elektrik A00 selama 71 bulan berturut-turut;

Keluargamini elektrik A0 Bingo mempunyai jumlah jualan terkumpul melebihi 750,000 unit.

Berjalan satu pusingan di jalan raya Liuzhou lebih jelas: MINIEV ada di mana-mana, pelukisan dan pengubahsuaian pelbagai warna, kereta kecil menjadi papan lukisan kreatif pemilik; badan kereta kecil sehingga tanah antara dua pokok sahaja boleh dimuatkan - mengatakannya sebagai "kereta bandar" Liuzhou, tidak membesar-besarkan.

Sebuah syarikat kereta yang jumlah pengeluaran dan penjualan terkumpul melebihi 31 juta unit, yang paling tidak kekurangan ialah pengalaman menjual kereta terjual. Ekonomi individu timbul, ia buat Hongguang; permintaan kereta tunda meletup, ia buat MINIEV - "Apa rakyat perlu, Wuling akan buat", keyakinan adalah dua kali mengesan rentak zaman.

Tetapi sekarang, dua litar lama sedang runtuh serentak.

Pasaran bawah 50,000 yuan, separuh tahun pertama jualan hanya 130,000 unit, turun 55% berbanding tahun lalu; pasaran elektrik A00 tempat MINIEV berada, Januari hingga Mei terkumpul turun 64%. Selepas subsidi dikurangkan, kelebihan harga dan ruang keuntungan kereta kecil ditekan serentak, syarikat kereta masing-masing berundur dari segmen harga ini. MINIEV yang pernah menjual 50,000 unit sebulan, julai jualan pukal 7,958 unit, turun 70% berbanding tahun lalu.

Juara masih ada, litar hampir tiada. Geely Panda, Changan Nuoyu sudah berhenti ulang kaji, turunkan harga jualan stok, beransur keluar. Wuling tidak bersikap pasif - Mac tahun ini generasi kelima MINIEV gantikan, empat pintu empat tempat duduk, tambah pantas cas, bermula dari 44,800 yuan, tambah nilai tambah harga - tetapi jelas tidak lagi menjangka kereta kecil ini mengangkat bendera besar.

Kereta dagang sama juga. Pasaran kereta mikro bertahun-tahun menyusut, kelebihan individu sudah ke puncak; logistik e-dagang tolak ke arah kereta lebih besar, elektrik lebih murni.

Penilaian Wuling sangat tepat: bukan rakyat tidak perlu Wuling lagi, tetapi perniagaan dan keluarga rakyat, sudah berubah jadi besar.

Maka ada dua garis perjuangan "memperbesar".

Lihat dahulu kad dalam tangan Wuling: Wuling Red Label untuk dagang, Wuling Silver Label untuk penumpang, ditambah dengan Hua Jing yang terikat dengan Huawei secara mendalam - tiga garis jenama disusun, matriks produk terus naik.

Kereta penumpang, dari kereta tunda ke keluarga besar. Siri Starlight memimpin: Starlight 730 9 bulan lepas dilancarkan, bertanding juara jualan MPV bawah 150,000 yuan selama 15 bulan, jualan terkumpul pecah 60,000 unit, meraih juara jualan MPV jenama tempatan Januari hingga Julai tahun ini, juga masuk 25 pasaran luar negara; Starlight L besar enam tempat duduk hibrid bersambung SUV harga 110,000 ke 130,000 yuan, sebulan pertama selepas dilancarkan serahan 5,600 lebih unit, bulan kedua mencancang ke atas 7,000 unit; MPV hibrid bersambung Starlight M panjang 5.1 meter sudah masuk senarai pengumuman, suku pertama tahun depan dilancarkan.

Yang benar-benar menguji sempadan ialah Hua Jing. 8 Mei dilancarkan Hua Jing S, 159,800 ke 203,800 yuan, semua versi standard Huawei Qiankun Smart Driving dan Hongmeng Cockpit - ini kali pertama Wuling menjual kereta ke 200,000 yuan. Suara syak wasangka awalnya sangat besar, tetapi lengkung serahan terus naik: Mei 3,603 unit, Jun 5,689 unit, Julai 7,203 unit, Ogos 7,306 unit, capai kenaikan empat bulan berturut-turut, terkumpul pecah 23,000 unit, tangan masih tekan 15,000 unit pesanan belum serahan.

Yang lebih menarik ialah struktur transaksi: 185,800 yuan dan 203,800 yuan model konfigurasi tinggi capai 85%; 89% pengguna ialah penukaran atau pembelian, di mana enam puluh persen dari jenama perkongsian bandar utama ganti; 89.7% ialah keluarga ada anak, pesanan bandar utama dan bandar baharu capai lapan puluh peratus, nilai cadangan bersih NPS setinggi 86 markah. Maksudnya, Hua Jing S rebut bukan piring jenama tempatan, rebut pasaran pengguna keluarga pertengahan yang dikawal jenama perkongsian selama 20 tahun, dan rebutnya pula pengguna keluarga paling bijak bandar bandar utama.

"Harga rendah melampau bukan pernah menjadi penjenamaan teras Siri Hua Jing," kata Zhao Yifan, Timbalan Pengurus Umum GM Wuling dalam temuramah umum, "Tujuan kami, lebih ramai keluarga dapat capai konfigurasi teknologi yang dahulunya hanya dimiliki model model tinggi." Pasukan Huawei penyertaan penuh ke dalam definisi produk dan pembinaan saluran, 300 pusat pengalaman mendarat. Mengikut maklumat terkini yang dipegang Auto-First, Hua Jing akan dinaikkan taraf daripada urutan produk kepada jenama bebas, fokus pasaran 150,000 ke 250,000 yuan - model kedua jenama Hua Jing Hua Jing M sudah dalam perjalanan.

"Memperbesar" kereta dagang juga begitu tegas. Siri Yangguang jualan terkumpul hampir 170,000 unit, bertanding juara jualan kenderaan ringan elektrik selama 27 bulan berturut-turut; penghujung Julai Yangguang Pro dilancarkan tinggi tekanan ke 2.17 meter boleh masuk stor bawah tanah, 9 kotak barang, JD, Huolala pukal beli, versi elektrik bermula dari 94,800 yuan, versi rangkaian terluar 1 September ikut laju.

Berikutnya, Wuling akan bekerjasama dengan SAIC Maxus buat kenderaan ringan lebih besar, dan dengan CATL teruskan kerjasama penukaran bateri. Fikiran Situ Xing, Pengerusi Pasar dan Jenama GM Wuling, sangat jelas: "Kereta dagang sebenarnya sangat perlu penukaran bateri, pertama laju, kedua pengguna mahu kereta boleh guna lebih lama, tidak mahu kerana jangka hayat bateri, menjejaskan keseluruhan jangka hayat kereta."

Sedia buat kereta dari 30,000 ke 200,000, dalam tangan mesti ada pembuatan yang boleh tangkap. Pabrik Intelligent Island ibu pejabat Liuzhou, sudah masuk senarai bimbingan pabrik pintar pengawal tahap pertama negara, adalah satu-satunya syarikat kereta dalam senarai, di belakang ada sokongan pakar akademik negara dan sumber teknologi. Mod fleksibel pabrik ditambah robot bergerak pintar IGV, satu barisan produksi paling sesuai 20 lebih jenis model, sebulan keluar 40 ke 45 unit, ketepatan pemasangan 0.1 milimeter. Kekuatan kawalan kos练出 zaman kereta kecil, ditambah pembuatan pintar fleksibel pabrik, adalah dasar "harga rendah tidak berkualiti rendah" Wuling, juga keyakinan dia berani bersiap serentak upgrade produk dan globalisasi.

Dua "memperbesar", satu logik: Wuling naik tanpa meninggalkan rakyat, hanya keperluan rakyat sudah naik taraf.

Semasa perebutan pasaran domestik, Wuling separuh lagi taruhan押 di luar negara.

Penilaian Zhao Yifan sangat jelas: pasaran domestik 20 juta unit sudah ke puncak, perniagaan syarikat pembina kereta domestik utama dalam pasaran terkumpul penukaran atau pembelian, eksport ialah jalan yang mesti dilalui syarikat kereta China. Dalam pandangan Zhao Yifan, adakah syarikat kereta China boleh berebut tangan dengan Toyota, Volkswagen, GM di global, hanya tiga tahun jendela emas eksport, orang masuk lewat akan kehilangan kedudukan teras.Oleh itu bermula tahun ini, semua model Wuling yang baru dibangunkan, sepenuhnya berorientasikan global.

Ini bukan sekadar slogan. 2025 Wuling eksport 267,000 unit/set, eksport elektrik bertambah besar 128.6%; separuh tahun pertama eksport lebih 172,000 unit/set, naik 37.3% berbanding tahun lalu, 4 bulan berturut-turut tunggal bulanan pecah 30,000, produk sudah dijual ke 110 lebih negara dan kawasan.

Indonesia tanam selama sembilan tahun, 700 juta dolar AS bina pabrik kereta penuh pertama China di luar negara yang mengintegrasikan stamping, pengelasan, pengecatan, dan perakitan, keupayaan tahunan 120,000 unit, dorong 16 syarikat tiga tenaga elektrik berkumpulan keluar negara. Wuling di pasaran Indonesia elektrik pernah capai 37% pasaran, bertanding juara bertahun-tahun, malah slogan juga ditetapkan secara tempatan - "Apa rakyat Indonesia perlu, Wuling akan buat".

Penghujung Julai, model baharu setir kanan Aira ev dilancarkan di Indonesia, dianggarkan 39,000 yuan bermula; Hua Jing S juga sudah selesai persembahan luar negara pertama di Kuala Lumpur. Medan perang lain serentak langkah: pasaran Mexico, Wuling kereta dagang CN110V capai 50% pasaran; Amerika Selatan tahun ini sasaran 45,000 unit; Starlight 560 juga ganti logo MG, dengan nama Hector Tomahawk masuk India.

Tetapi tekanan juga di permukaan. Eksport besar naik tinggi - mengikut data China Automotive Industry Association, separuh tahun pertama eksport kereta negara 5.096 juta unit, naik 65.3%, pertumbuhan 37.3% Wuling lari dari pasaran hampir 30 titik peratusan; pengejar luar negara sudah tiba, separuh tahun pertama BYD di pasaran elektrik Indonesia mengalahkan Wuling jadi juara, Wuling turun ke keempat. Dan "pendua luar negara" bermaksud keseluruhan tahun perlu capai 530,000 unit, separuh tahun kedua bulanan mesti jual 60,000 unit, dua kali tahap sekarang. Dari jualan bulanan 30,000 ke 60,000, mesti jual satu per satu.

Jalan naik dan jalan eksport, bukan hanya bergantung pada tekad untuk berjalan habis. Wuling paling tidak ada tiga halangan:

Halangan pertama, Baojun apa hendak dibuat, ini pilihan sukar. Jenama yang dahulunya tolak Wuling ke jualan tahunan 2 juta unit, selepas penyesuaian organisasi separuh tahun lalu tiada produk baharu, hanya model kecil seperti Yueye bertentangan sedikit - jualan Yueye Junai 34 unit. Dua perkataan Baojun, kini lebih seperti papan tanda yang digantung. Mula semula tiada peluru, sembunyi tiada kata, menggantung paling merosakkan saluran. Daripada separuh tidur, lebih baik buat keputusan awal: mahu digabungkan ke sistem Wuling buat siri pemudakan, mahu diberi kedudukan baharu jelas untuk bermula semula, yang paling tidak patut ialah sekarang hidup mati gantung.

Halangan kedua, keuntungan, ini buku akaun sebenar. Separuh tahun pertama GM Wuling jualan turun hampir satu bahagian, pendapatan naik 7.2%, bergantung pada nilai per kenderaan naik. Tetapi buka kira: 43.38 bilion pendapatan dibahagi 681,000 unit, purata harga per kenderaan tidak lebih 64,000 yuan - menukar kecil dengan besar baru bermula, bahagian model bernilai tinggi seperti Hua Jing S masih terlalu kecil. "Jual lebih mahal" akhirnya mesti jadi "minta lebih banyak", transformasi才算 penutup.

Halangan ketiga, jenama, ini ujian besar masa depan. Pengguna sanggup bayar untuk "150,000 yuan Huawei Family Bucket" Hua Jing S, tidak sama bermakna terima "200,000 yuan Wuling". Jenama Hua Jing bebas, ialah jawapan Wuling: serahkan bahagian tinggi ke nama baru, teknologi dan sumber dua pemegang saham utama SAIC, GM dijangka condong ke Hua Jing. Tetapi ini juga ujian besar - lepaskan dua perkataan Wuling bebas, Hua Jing bolehkah jual laku? Di bawah aura Huawei, berapa banyak adalah kekuatan jenama Wuling sendiri? Jawapan ini perlu tunggu lagi.

"Apa rakyat perlu, Wuling akan buat", ini slogan yang ditulis di pintu perusahaan, juga rahsia kejayaan syarikat kereta ini. Buka sejarah "kereta dewa" Wuling: Hongguang kena dengan pendapatan individu, MINIEV kena dengan pengangkutan biasa - Wuling yang buat bukan "kereta murah", tetapi "kereta rakyat tepat perlu". Kebolehan rumah sebenar bukan harga rendah, tetapi lebih awal daripada orang lain dengar suara pasaran.

Kini, ada dua suara baharu sedang didengar Wuling.

Satu di dalam negara: keperluan rakyat, sedang dari "ada kereta dibuka" jadi "buka kereta baik". Hua Jing S lapan puluh persen pesanan dari bandar utama dan bandar baharu, enam puluh persen pengguna dari jenama perkongsian ganti - peningkatan pengisian bukan slogan, adalah 85% bahagian konfigurasi tinggi, adalah undi pengguna keluarga paling bijak dengan wang sebenar.

Satu di luar negara: jalan Jakarta, bandar Mexico, jalan Amerika Selatan, rakyat sana juga menunggu kereta milik mereka. Dua perkataan "Rakyat", untuk pertama kali mempunyai jejari global, kali ini slogan Wuling, mesti guna puluhan bahasa untuk baca.

Dua irama, pada akhirnya naratif sama: biar lebih banyak tempat, lebih banyak orang, buka kereta lebih baik. Ini ialah penjelasan baharu paling suci, juga paling bersemangat bagi kalimat "Apa rakyat perlu, Wuling akan buat".

Earlier, SAIC-GM-Wuling's August sales figures were released: 130,870 units. One number seems to lack weight. But if you look at the cumulative curve from January to August together, you can realize this is not that simple.

January was 37,929 units, and by August the cumulative total reached 484,300 units. There isn't a single month on this curve that is flat. Every month goes up. The proportion of new energy vehicles is rising synchronously. By January to August, it has broken through the volume of 920,000 units, among which new energy vehicles contributed 926,124 units, accounting for more than 70%. In the era of joint-venture fuel vehicles five years ago, such a structure was simply impossible.

So what Wuling has done in this round is more like measuring how far it can run with another rhythm.

What is truly worth mentioning is the figure of 1.6 million.

August overseas single-month sales were 38,600 units, exceeding 30,000 units overseas single-month for 5 consecutive months. Overseas cumulative sales have broken through 1.6 million units. Chinese car exports have been called for many years, but truly building a brand to a global scale of 1.6 million units and stably outputting 30,000 units overseas in a single month is rare.

More importantly, Wuling's overseas business is not simply whole-vehicle trade. India, Indonesia, Thailand, Brazil, Mexico, Wuling has done localized manufacturing and supply chain layout in multiple countries. Once this model runs smoothly, it means local users are buying more like Wuling's industrial capability itself locally. This moat is more meaningful than simple sales figures.

What is truly interesting this year is Wuling making moves on both ends.

Let's first talk about the upward-moving Huajing S. Launched in May, 3,603 units delivered in May, 5,689 in June, 7,203 in July, 7,306 in August. This curve has climbed steadily for four consecutive months. In July, it topped the plug-in hybrid large SUV sales list. Cumulative deliveries from May to August reached 23,801 units.

You should know, Huajing S starts at the 200,000-yuan tier, focusing on large six-seater SUVs, equipped with Huawei Qiankun Intelligent Driving System. A full-size large six-seater SUV with Huawei Qiankun Intelligent Driving System as standard equipment across the entire 200,000-yuan tier. This strategy has never appeared in Wuling's history.

In other words, Wuling has been locked within the 100,000-yuan price band for a long period in the past. National God Car, Wuling Hongguang, are all stories of this price point. Moving up a step to the 200,000-yuan market, and competing on the same stage with joint-venture brands and new forces, means Wuling's upward move has been successful.

The other car is Starlight L, which defends the basic market. 6,553 units in August single month, up 16% month-on-month from the launch month. The only large six-seater in the 100,000-yuan tier. This niche track rarely had decent products in the past. User demand has actually always been there.

Starlight L extends the car length to nearly 5 meters, wheelbase 2,950 mm, with a 2+2+2 true six-seater layout. Lingxi Power 3.0, Shenlian Battery, 1260 km comprehensive range, 4.9L fuel consumption with depleted battery. These technologies originally belonging to higher price points have been brought down directly by Wuling to the 100,000-yuan tier. More importantly, the supporting supply chain: Baosteel steel, BASF automotive paint, Fuyao glass, Michelin tires, Magna safety parts. All these supply chains with the same source and materials as luxury cars are now in place. The vehicle high-strength steel accounts for 75%, key parts use 1500 MPa aviation-grade hot-formed steel, and high-strength protective steel plates are even stuffed into the third-row seat backs.

Looking at these two cars together, the logic becomes clear. Huajing S opens up Wuling's ceiling in the 200,000-yuan tier. Starlight L raises the standard of the basic market in the 100,000-yuan tier. Both lines are doing the same thing: forcing higher-level product power into more mainstream price bands.

This breakthrough is more significant for the industry than doubling sales. It means the transformation of traditional automakers doesn't necessarily have to clear assets from the past to start over. They can retain the original basic market while recreating a brand upward. This path of incremental upgrade has actually been walked by Wuling.

For Huajing S to stand firm in the 200,000-yuan tier, confidence comes from two national-level hard supports. One is the National Quality Standards Laboratory, which is the first and currently the only approved construction in automaker enterprises, a full-link verification system from project initiation, testing to mass production. The second is the Intelligent Island Manufacturing System, selected into the national first batch of lead-level intelligent factory cultivation list. Vehicle assembly accuracy is at the 0.1 mm level, and production assembly error rate is zero.

In the context of the Chinese automotive industry, this level of investment was built up gradually over the past decade. Cooperating with top supply chain partners like Baosteel, CATL, Fuyao Glass, Autoliv, what Wuling does is actually quite simple: make every car close to zero defects.

What is truly unexpected is user feedback. Active users of assisted driving account for 95%. Net Promoter Score is 86 points, ranking first among new cars on NPS. 54.8% of users consider assisted driving as the primary decision factor for car purchase.

A large six-seater SUV at the 200,000-yuan tier. 95% of users use assisted driving every day. An NPS of 86 means the vast majority of owners are willing to recommend it to friends. 54.8% of people paid specifically for assisted driving.

This is real word-of-mouth. The front-stage outcry from KOLs is just one aspect. More importantly, it is feedback thrown out with real money from users in car usage scenarios. Huajing S's sales rising for four consecutive months is essentially this word-of-mouth being cashed into orders in the market.

If viewed only from an industry perspective, the lesson Wuling gives the entire industry in this round comes down to one sentence.

Transformation does not need to be at the cost of scale. Going overseas does not need to rely on low prices. Premiumization does not need to abandon the original basic market.

These three common sense points were repeatedly questioned in the Chinese automotive industry over the past few years. Many brands gave up their original markets to do new energy. To go premium, they completely changed the original user profiles. To go overseas, they pressed prices to the floor, and ended up being labeled as low quality and low price.

Unknown Car Domain: Wuling's moves in this round are simpler. Hongguang MINIEV's sixth anniversary of launch, global cumulative sales break through 3 million units. The basic market is not lost. Huajing S takes a step up. Starlight L makes the large six-seater a first-tier category in the 100,000-yuan tier, exerting force at both ends. New energy proportion exceeds 70%. Overseas exceeds 30,000 units in a single month for 5 consecutive months. Prices are not in price wars.

This balance comes from years of deep accumulation leading to a breakthrough in supply chain, manufacturing systems, and channel layout. So let's go back to the 130,870 units at the beginning. The number itself is not important. What is important is that behind this number, Wuling is walking a path that many Chinese automakers want to walk but haven't managed to. The keyword of this path is balance.

Baru-baru ini, jualan Ogos SAIC-GM-Wuling telah dikeluarkan, iaitu 130,870 unit. Satu angka, seolah-olah sukar dirasakan beratnya. Tetapi jika lengkung kumulatif dari Januari hingga Ogos diletakkan bersama, maka boleh tahu hal ini tidak begitu mudah.

Januari ialah 37,929 unit, hingga Ogos kumulatif sudah mencecah 484,300 unit. Lengkung ini tiada sebulan yang rata. Setiap bulan meningkat, bahagian tenaga baharu juga naik serentak, hingga Januari hingga Ogos telah menembus tahap 920,000 unit, di mana tenaga baharu menyumbang 926,124 unit, bahagian melebihi tujuh puluh peratus. Pada era kereta petrol patungan lima tahun lalu, struktur begini mustahil berlaku.

Jadi apa yang dilakukan Wuling dalam putaran ini, lebih seperti mengukur semula sejauh mana mereka boleh berlari dengan irama yang lain.

Yang benar-benar bernilai untuk dibicarakan, ialah nombor 1.6 juta ini.

Ogos, jualan luar negara sebulan 38,600 unit, berterusan 5 bulan jualan luar negara sebulan melebihi 30,000 unit, jualan kumulatif luar negara menembus 1.6 juta unit. Ekspor kereta China telah diisyaratkan selama bertahun-tahun, tetapi benar-benar membawa satu jenama ke skala global 1.6 juta unit, output luar negara stabil 30,000 unit sebulan, boleh dikira dengan jari.

Lebih penting, jualan luar Wuling bukan perdagangan kereta lengkap yang mudah. India, Indonesia, Thailand, Brazil, Mexico, Wuling telah membuat penstrukturan pembuatan tempatan dan rantai bekalan di banyak negara. Apabila model ini berjaya, ia bermakna pengguna tempatan membeli keupayaan industri Wuling di tempat tersebut, benteng pertahanan ini lebih bermakna daripada nombor jualan semata-mata.

Yang benar-benar menarik tahun ini, ialah Wuling bermain di kedua-dua hujung serentak.

Kita bincangkan dulu Hua Jing S yang naik ke atas. Dilancarkan Mei, Mei hantar 3,603 unit, Jun 5,689 unit, Julai 7,203 unit, Ogos 7,306 unit. Lengkung ini naik stabil selama empat bulan berturut-turut, Julai mencapai puncak senarai jualan SUV besar hibrid dicas, Mei hingga Ogos kumulatif hantar 23,801 unit.

Perlu diketahui, harga permulaan Hua Jing S pada tahap 200,000, menonjolkan SUV 6 tempat duduk besar, dilengkapi sistem pemanduan pintar Huawei Qiankun. SUV 6 tempat duduk besar saiz penuh dengan sistem pemanduan pintar Huawei Qiankun standard untuk semua kumpulan pada tahap 200,000, cara main ini belum pernah berlaku dalam sejarah Wuling.

Dengan kata lain, Wuling dalam jangka masa yang panjang dahulu dikunci dalam jalur harga 100,000 yuan. Keraja dewa rakyat, Wuling Hongguang, semua kisah harga ini. Naik satu tangga ke pasaran tahap 200,000, dan bersaing dengan jenama patungan dan kuasa baharu di pentas yang sama, bermakna Wuling ke atas sudah berjaya.

Kereta lain ialah Xing Guang L yang mempertahankan asas, Ogos sebulan 6,553 unit, meningkat 16% berbanding bulan pertama dilancarkan. Satu-satunya SUV 6 tempat duduk besar pada tahap 100,000, pada laluan niche ini dahulu kurang produk yang layak, keperluan pengguna sebenarnya sentiasa berada di situ.

Xing Guang L buat panjang kenderaan hampir 5 meter, paksi 2950 mm, susun atur 6 tempat duduk sebenar 2+2+2. Kuasa Lingxi 3.0, bateri Shenlian, jarak gabungan 1260 km, penggunaan bahan api 4.9 liter, teknologi asal tahap harga lebih tinggi ini, oleh Wuling terus diturunkan ke tahap 100,000. Yang lebih penting ialah sokongan, keluli Baosteel, cat kereta BASF, kaca Fuyao, tayar Michelin, komponen keselamatan Magna, rantai bekalan sumber dan bahan yang sama dengan kereta mewah semuanya masuk. Nisbah keluli kuat keseluruhan 75%, bahagian kritikal guna keluli terma formasi peringkat angkasa 1500 MPa, sandaran kerusi baris ketiga juga masukkan plat perlindungan keluli kuat.

Dua kereta ini dilihat bersama, logiknya jelas. Hua Jing S pada tahap 200,000 membuka siling Wuling, Xing Guang L pada tahap 100,000 menaikkan semula standard asas. Dua garis membuat perkara yang sama, memaksa produk prestasi tahap lebih tinggi masuk ke jalur harga yang lebih arus perdana.

Terobosan ini lebih bermakna industri daripada jualan berganda, ia bermakna transformasi kereta tradisional, tidak semestinya perlu aset lama direset semula, boleh kekalkan asas asal, serentak cipta semula satu jenama ke atas. Jalan peningkatan beransur-ansur ini, ternyata telah dilalui oleh Wuling.

Hua Jing S mampu berdiri kukuh pada tahap 200,000, kekuatan datang dari sokongan keras dua peringkat negara. Satu ialah Makmal Piawaian Kualiti Negara, ini adalah yang pertama dalam industri kereta yang diluluskan, sistem pengesahan rantai lengkap dari penubuhan, ujian ke pengeluaran massal. Dua ialah sistem pembuatan Smart Island yang dipilih dalam senarai pengembaraan kilang pintar peringkat pertama, ketepatan pemasangan keseluruhan 0.1 mm, kadar pemasangan salah sifar.

Dalam konteks industri kereta China, pelaburan tahap ini, baru didirikan secara beransur dalam sepuluh tahun lalu. Bekerjasama dengan rakan rantai bekalan top seperti Baosteel, CATL, Fuyao Glass, Autoliv, apa yang dilakukan Wuling sebenarnya sangat ringkas, ialah membina setiap kereta hingga hampir tiada kecacatan.

Yang benar-benar mengejutkan ialah maklum balas pengguna, pengguna aktif pemanduan bantuan 95%. Nilai cadangan bersih 86 markah, berada di tangga atas NPS kereta baharu, 54.8% pengguna jadikan pemanduan bantuan sebagai faktor keputusan utama membeli kereta.

Satu SUV 6 tempat duduk besar tahap 200,000, 95% pengguna guna pemanduan bantuan setiap hari, NPS 86 markah bermakna majoriti pemilik rela mengesyorkan kepada kawan, 54.8% orang pergi untuk bayaran pemanduan bantuan.

Inilah reputasi sebenar. Teriakan di depan KOL hanyalah satu sisi, lebih banyak ialah maklum balas yang dilaburkan wang tulen pengguna dalam senario penggunaan. Jualan Hua Jing S naik selama empat bulan, pada asalnya ialah reputasi ini ditukar jadi pesanan di pasaran.

Jika hanya dari sudut industri, pelajaran Wuling kali ini untuk seluruh industri hanyalah satu ayat.

Transformasi tidak perlu ganti dengan korban skala. Ekspor tidak perlu bergantung harga rendah. Penarafan atas tidak perlu buang asas asal.

Tiga perkara asas ini dalam industri kereta China beberapa tahun lalu, telah disoal berulang kali. Banyak jenama untuk buat tenaga baharu, buang pasaran asal. Untuk buat atas, ubah semua imej pengguna asal. Untuk ekspor, tekan harga ke lantai, hasil kena topi harga rendah kualiti rendah.

Seksyen Kereta: Apa yang Wuling buat kali ini lebih ringkas, Hongguang MINIEV ulang tahun keenam dilancarkan jualan kumulatif global tembus 3 juta unit, asas tidak hilang. Hua Jing S naik satu langkah, Xing Guang L pada tahap 100,000 buat SUV 6 tempat duduk jadi pasukan teratas, kedua-dua hujung berusaha. Tenaga baharu melebihi tujuh puluh peratus. Luar negara berterusan 5 bulan sebulan tembus 30,000 unit, harga tidak terlibat dalam persaingan harga yang tidak berfaedah.

Keseimbangan ini datang dari pengumpulan lama rantai bekalan, sistem pembuatan, layout salur. Jadi kembali ke 130,870 unit di awal. Angka sendiri tidak penting, yang penting di sebalik angka ini, Wuling sedang lalui jalan yang banyak kereta China mahu lalui, tetapi tidak berjaya, kata kunci jalan ini ialah keseimbangan.

During this period, "fast-tracked cars" have become a hot topic in the industry. Fast-tracked cars refer to models that significantly compress the R&D cycle, cut necessary verification processes, and result in insufficient product maturity.

Car Riff did not participate in the discussion. We believe focusing on this negative example is far less effective than letting everyone see how industry positive examples handle it.

Excellent cases came soon. On the afternoon of August 19, CCTV's "Top Laboratory" program conducted a live broadcast lasting over 2 hours. For the first time in the industry, the same car was used to continuously complete six super-national standard chain tests, all passing. There were also rain/fog intelligent driving active safety tests. It also deeply visited the New Energy Vehicle National Quality Standard Laboratory and the Smart Island Manufacturing System, revealing the hardcore strength of SAIC-GM-Wuling's full-link self-research and self-construction behind the hot sales of Hua Jing S.

Industry conventional crash tests are mostly independent single-direction tests, and national standards only assess single conditions. This live test of Hua Jing S used the same car for continuous multi-round destructive tests, simulating real-world scenarios where the undercarriage is scraped followed by wading, front and rear collision followed by side collision, then crashing into a utility pole, pulling possible accident scenarios to the limit.

This live test also provided new verification ideas for the industry: Compliance is just the baseline, better products need to benchmark against real traffic scenarios for more complex limit validation.

The protagonist Hua Jing S is Wuling's latest flagship large SUV, launched on May 8. By August 17, cumulative deliveries broke 20,000 units. In July, single-month deliveries reached 7,203 units, jumping to first place in plug-in hybrid large SUV deliveries.

Many people's impression of Wuling remains focused on its expertise in making small cars and national cars. Hua Jing S shows the market that Wuling also has such strong competitiveness in large SUVs.

Xiao Xiao, General Manager of Planning and Operations Management Department of SAIC-GM-Wuling, said in the live broadcast: "Wuling used to make tool cars to help everyone create wealth. Later, it made family cars to accompany everyone through life. Now it makes intelligent technology new energy vehicles. Essentially, it still follows the needs of the people, satisfying the people's needs for a better life in the new era."

Creating wealth - Living life - Better life in the new era. Xiao Xiao summarized Wuling's three development stages and three generations of product logic, which is also the leap in lifestyle of Chinese consumers and Chinese people in the recent decades. No matter the era, Chinese people always have a suitable Wuling companion.

The CCTV broadcast also visited Wuling's industry-only National Quality Standard Laboratory and industry-only Leading-level Smart Factory.

The National Quality Standard Laboratory changed the industry model where most car manufacturers rely on third-party testing agencies for compliance testing. It allowed Wuling to achieve full-link autonomous verification from materials, components, simulation, whole-vehicle crash, three-electrics, to intelligent driving. It can also reverse-define corporate internal test specifications higher than national standards based on big data from 32 million users, upgrading from "meeting national standards" to "higher than national standards, benchmarking real accidents". It also exported China's new energy vehicle safety standards to ASEAN, achieving a zero breakthrough in ASEAN technical standard formulation by Chinese car manufacturers.

The industry-only Leading-level Smart Factory, the Leading-level Smart Island I²MS Manufacturing System, converts the laboratory's safety standards into mass production capabilities through digital manufacturing. It improved assembly process precision, enhanced production efficiency and logistics efficiency, shortened manufacturing cycles, and improved flexibility.

More importantly, it used the parallel island production method of "cars finding workstations, materials finding cars", subverting the series assembly line production method practiced by the automotive industry for over 100 years. It is the third manufacturing mode innovation in the industry after Ford's assembly line and Toyota's lean production.

Wuling's manufacturing mode innovation this time will be an important symbol of China leading and dominating the transformation of the automotive industry.

Out-of-Syllabus One-Car Six Tests

Crash, wading, undercarriage collision tests are not rare in the industry, generally one car is used for one test. This time, Hua Jing S used one car to continuously complete six tests: undercarriage collision, wading, rear-end truck collision, rear collision, side collision, side pole collision. And the standard for each test exceeded national standards, finally all passed.

One car passing all six super-national standard tests consecutively is because Hua Jing S has high standards and strict requirements in design, materials, testing, and manufacturing links.

For example, the intrusion depth of the undercarriage collision increased by 33% compared to the national standard. After completing the six tests, the battery pack was removed, and the entire battery pack structure remained very complete, with no bulging, no leakage, no smoking, and no fire. Because of the chassis protection frame with five vertical and eleven horizontal members, the chassis has large-area steel protective plates, and a buffering layer. The protection ability is far higher than national standard requirements.

Solid materials and high-standard, multi-redundant body design are the solid foundation for Hua Jing S to continuously withstand six major severe tests on a single vehicle.

The biggest difference between this live test and industry conventional tests is the superposition of scenarios, accidents, and damage to the car. Industry conventional tests require each test car to face only one scenario, single-item damage, and challenge. Hua Jing S experienced 6 types of destructive tests sequentially with one car, pulling the challenge of the vehicle responding to accidents to the limit.

Will such a six-consecutive accident happen in reality? Probably not. But precisely this continuous destruction, difficulty upon difficulty, proves the safety and reliability of Hua Jing S. This reliability beyond standards also greatly reduces the probability of new cars meeting national standards and appearing various problems after mass market road tests.

Two Uniques Give Birth to Two "As Ones"

To do a good job, one must first sharpen one's tools. Hua Jing S's rigid safety and whole-vehicle quality come from Wuling's industry-only National Quality Standard Laboratory and industry-only Leading-level Smart Factory.

In the live broadcast, Wuling staff mentioned multiple times that Hua Jing S quality is "Ten Thousand Cars As One, Ten Thousand Miles As One", referring to consistency and reliability reaching a new level. Behind the two "As Ones" are the two Uniques providing protection and support.

Wuling's New Energy Vehicle National Quality Standard Laboratory is the only National Quality Standard Laboratory approved in the automotive industry. It includes 14 international-level sub-laboratories, covering three-electrics, crash safety, NVH, EMC electromagnetic compatibility, thermal management, intelligent connectivity, lightweight materials. It is equipped with a large-scale whole-vehicle test field, possessing the first set in China and the third set in the world whole-vehicle virtual simulation test system. It can run tens of thousands of extreme accident scenarios in simulation in advance, without entirely relying on real vehicle crashes.

The verification for undercarriage, wading, chain collision, pole collision, and white body press shown in the live broadcast was completed here.

Wuling's New Energy Vehicle National Quality Standard Laboratory has three major significances.

First is covering all enterprise testing needs, Wuling no longer relies on external third-party laboratories.

Second is not only verifying based on national standards, but reverse-defining test standards based on 32 million user data to raise standards.

Third is that 81 tests obtained ECE European International Certification. Part of the safety standards were included in ASEAN official technical specifications. Charging standards obtained Indonesia SNI certification. This helps Chinese new energy products when going global, no longer simply passively complying with overseas standards, but having the ability to output China's technical standards.

The live broadcast concluded with the National Leading-level Smart Factory, Wuling's I²MS Smart Island Manufacturing System.

It is called Smart Island because this factory changed the waterline mode started by Ford's assembly line in the automotive industry. It splits the final assembly into 78 independent Smart Island workstations: Tire Island, Glass Island, Interior Island, Quality Inspection Island, etc. IGV carts carry the body, automatically cars finding workstations, materials finding cars, parallel assembly.

The workshop has over 280 robots, over 250 IGV unmanned logistics vehicles. They autonomously plan the body flow path. Jointly with Huawei Industrial 5G Network, communication zero error is guaranteed, achieving parallel assembly.

The assembly line used by the automotive industry for over a hundred years has become Smart Islands. The advantages are decoupled processes, adaptive capacity, evolvable systems, and expandable models. One production line can support mixed production of 24 car models. New car iterations do not require rebuilding production lines. Development periods are shortened, and changeover costs are significantly reduced.

Wuling's Smart Island production efficiency increased by 30%, logistics efficiency increased by 80%, manufacturing cycle shortened by 33%, and final assembly automation rate is 50%. It can be said that this is another major manufacturing mode innovation in the automotive industry since Ford's assembly line and Toyota's lean production.

The automobile was invented in Germany. Ford's assembly line significantly reduced car costs, allowing it to enter every household. The first automotive industrial revolution made American cars and American industry lead the world.

Toyota's lean production once again changed the production mode and supply chain model of automobiles. The second automotive industrial revolution put Japan at the pinnacle of the global automotive industry.

In the new energy era, China has already led the world in technology and products. Wuling's manufacturing mode innovation will be another important symbol of China leading and dominating the transformation of the automotive industry.

Masa ini, kereta kilang cepat menjadi topik hangat dalam industri. Kereta kilang cepat merujuk kepada model yang memampatkan kitaran penyelidikan dan pembangunan dengan ketara, mengurangkan proses pengesahan yang perlu, menyebabkan kematangan produk yang tidak mencukupi.

Kereta Riff tidak terlibat dalam perbincangan, kami berpendapat memfokuskan pada contoh negatif ini jauh tidak sebanding dengan membiarkan orang melihat bagaimana contoh positif industri melakukannya.

Contoh yang baik datang dengan cepat. Pada petang 19 Ogos, rancangan TV Pusat China "Makmal Tertinggi" mengadakan siaran langsung lebih 2 jam, untuk pertama kali dalam industri menggunakan satu kereta yang sama untuk melengkapkan enam ujian siri melebihi piawaian kebangsaan, semua lulus, termasuk ujian keselamatan aktif pemanduan pintar kabut dan hujan, serta mengunjur Makmal Piawaian Kualiti Negara Kereta Tenaga Baharu dan sistem pembuatan Pulau Pintar, mendedahkan kekuatan kukuh R&D dan pembinaan rantaian penuh SAIC-GM-Wuling di sebalik jualan panas Huanjing S.

Ujian kerosakan biasa industri kebanyakannya ujian satu arah tunggal, piawaian kebangsaan hanya menguji satu keadaan kerja. Ujian siaran langsung Huanjing S kali ini, menggunakan satu kereta yang sama untuk ujian kerosakan berturut-turut beberapa pusingan, mensimulasikan di dunia nyata menggosok dasar kemudian menyeberangi air, dipukul dari hadapan dan belakang kemudian melanggar sisi, kemudian melanggar tiang elektrik, menarik skenario kemalangan yang mungkin berlaku ke had.

Ujian siaran langsung ini juga memberikan idea pengesahan baharu kepada industri: pematuhan dan mencapai piawaian hanyalah garis dasar, produk yang lebih baik memerlukan penyelarasan dengan skenario trafik sebenar untuk ujian had yang lebih kompleks.

Watak utama Huanjing S adalah SUV besar flagship terbaru yang dilancarkan Wuling, dilancarkan pada 8 Mei, sehingga 17 Ogos penghantaran terkumpul melebihi 20,000 unit, penghantaran tunggal Julai 7,203 unit, melompat ke tempat pertama penghantaran SUV besar hibrid plug-in.

Banyak orang masih mempunyai imej Wuling terhad kepada pakar membina kereta kecil, kereta rakyat, Huanjing S memaparkan kepada pasaran bahawa Wuling juga mempunyai daya saing yang sangat kuat pada SUV besar.

Jeneral Pengurus Pengurusan Perancangan dan Operasi SAIC-GM-Wuling Xiao Xiao berkata dalam siaran langsung, "Wuling dahulu membina kereta alat, membantu orang ramai mencipta kekayaan. Kemudian membina kereta keluarga, menemani orang ramai menjalani kehidupan. Sekarang membina kereta tenaga baharu pintar dan teknologi, pada dasarnya masih mengikuti keperluan rakyat, memenuhi keperluan rakyat zaman baharu terhadap kehidupan yang baik."

Mencipta kekayaan — menjalani kehidupan — kehidupan baharu yang baik, Xiao Xiao merumuskan tiga peringkat pembangunan Wuling, tiga logik produk generasi, juga merupakan lompatan gaya hidup pengguna China dan orang China beberapa dekad lepas. Tidak kira zaman apa, orang China selalu mempunyai Wuling yang sesuai untuk menemani.

Siaran langsung TV Pusat China juga menjelajahi Makmal Piawaian Kualiti Negara satu-satunya dalam industri Wuling dan kilang pintar peringkat pelopor satu-satunya dalam industri.

Makmal Piawaian Kualiti Negara mengubah model industri kebanyakan pengeluar kereta yang bergantung pada agensi penguji pihak ketiga untuk ujian pematuhan, membolehkan Wuling mencapai pengesahan rantaian penuh autonomi dari bahan, komponen, simulasi, perlanggaran kereta lengkap, tiga sistem elektrik utama, pemanduan pintar, dan boleh berdasarkan 32 juta data pengguna big data mendefinisikan semula spesifikasi ujian dalaman syarikat yang lebih tinggi daripada piawaian kebangsaan, dari "memenuhi piawaian kebangsaan" bertukar ke "lebih tinggi daripada piawaian kebangsaan, selaras dengan kemalangan sebenar". Juga mengekspor norma keselamatan tenaga baharu China ke ASEAN, mencapai terobosan sifar dalam pembuatan piawaian teknikal ASEAN bagi pengeluar kereta China.

Kilang pintar peringkat pelopor satu-satunya dalam industri, sistem pembuatan Pulau Pintar peringkat pelopor I²MS menukar piawaian keselamatan makmal ke keupayaan pengeluaran secara besar-besaran menggunakan pembuatan digital, meningkatkan ketepatan proses pemasangan, meningkatkan kecekapan pengeluaran dan logistik, memendekkan kitaran pembuatan, meningkatkan kecekapan fleksibiliti.

Yang lebih bermakna adalah, ia menggunakan kaedah pengeluaran pulau selari "kereta mencari tempat kerja, bahan mencari kereta", yang menggubal semula kaedah pengeluaran barisan aliran berlian yang diamalkan oleh industri automotif selama lebih 100 tahun, adalah inovasi model pembuatan kali ketiga dalam industri selepas barisan aliran Ford dan pengeluaran teliti Toyota.

Wuling kali ini inovasi model pembuatan, akan menjadi tanda penting yang memimpin dan menggerakkan perubahan dalam industri automotif oleh China.

Enam Ujian Satu Kereta Melampaui Syllabus

Kerosakan, menyeberangi air, menggosok dasar pelbagai ujian dalam industri tidak jarang, biasanya satu kereta digunakan untuk satu ujian. Huanjing S kali ini menggunakan satu kereta untuk melengkapkan enam ujian menggosok dasar, menyeberangi air, melanggar truk dari belakang, kerosakan belakang, kerosakan sisi, kerosakan tiang sisi, dan setiap ujian piawaian melebihi piawaian kebangsaan, akhirnya semua lulus.

Satu kereta melengkapkan enam ujian melebihi piawaian kebangsaan dengan lulus, adalah kerana Huanjing S mempunyai piawaian tinggi dan tuntutan ketat dari reka bentuk, penggunaan bahan, ujian, ke pembuatan setiap peringkat.

Contohnya, kedalaman invasi menggosok dasar meningkat 33% berbanding piawaian kebangsaan, selepas enam ujian selesai bateri dibongkar, struktur keseluruhan bateri masih sangat lengkap, tiada bengkak, tiada kebocoran cecair, tiada asap, tiada api. Kerana ada rangka pelindung asas lima memanjang sebelas melintang, alas asas ada pelindung keluli luas, ada lapisan penyerap kejut, keupayaan perlindungan jauh lebih tinggi daripada keperluan piawaian kebangsaan.

Penggunaan bahan kukuh dan reka bentuk badan piawaian tinggi, banyak lebihan, adalah asas yang kukuh Huanjing S dapat menahan enam ujian ketat secara berpasukan.

Perbezaan terbesar ujian siaran langsung ini dengan ujian biasa industri adalah penambahan skenario, penambahan kemalangan, penambahan kerosakan pada kereta. Setiap kereta ujian dalam ujian biasa industri hanya perlu menghadapi satu skenario, satu kerosakan dan cabaran. Huanjing S menggunakan satu kereta untuk mengalami enam ujian kerosakan secara berturut-turut, menarik cabaran kenderaan menghadapi kemalangan ke had.

Di dunia nyata akan menghadapi enam kemalangan berturut-turut seperti ini? Tidaklah mungkin, tetapi justru jenis kerosakan berturut-turut, suka ditambah sukar, membuktikan keselamatan dan kebolehpercayaan Huanjing S. Kebolehpercayaan yang melampaui piawaian ini juga mengurangkan secara besar-besaran kebarangkalian kereta baharu memenuhi keperluan piawaian kebangsaan, selepas keluar pasaran secara besar-besaran menghadapi pelbagai masalah.

Dua Keunikan Menghasilkan Dua "Keseragaman"

Mahu hasil kerja yang baik, perlu mengasah pisau terlebih dahulu. Keselamatan yang kukuh dan kualiti keseluruhan kereta Huanjing S, berasal dari Makmal Piawaian Kualiti Negara satu-satunya dalam industri Wuling dan kilang pintar peringkat pelopor satu-satunya dalam industri.

Dalam siaran langsung, pekerja Wuling beberapa kali menyebut kualiti Huanjing S "Sepuluh ribu kereta seragam, Sepuluh ribu periksa seragam", merujuk kepada konsistensi, kebolehpercayaan mencapai tahap baharu. Di sebalik dua "Keseragaman", tepat dua keunikan menjadi jaminan.

Makmal Piawaian Kualiti Negara Kereta Tenaga Baharu Wuling adalah satu-satunya makmal piawaian kualiti negara yang diluluskan dalam industri automotif, termasuk 14 makmal anak bongsu peringkat antarabangsa, meliputi tiga sistem elektrik, keselamatan perlanggaran, NVH, EMC kebolehserasian elektromagnet, pengurusan haba, rangkaian pintar, bahan ringan, dilengkapi tapak ujian kereta lengkap besar, mempunyai sistem ujian simulasi virtual kereta lengkap pertama di negara, ketiga di dunia, boleh melengkapkan puluhan ribu skenario kemalangan ekstrem dalam simulasi, tidak perlu sepenuhnya bergantung pada perlanggaran kereta sebenar.

Pengujian yang ditunjukkan dalam siaran langsung menggosok dasar, menyeberangi air, kerosakan berantai, kerosakan tiang, penekanan badan putih semuanya selesai di sini.

Makmal Piawaian Kualiti Negara Kereta Tenaga Baharu Wuling mempunyai tiga erti penting.

Yang pertama meliputi semua keperluan pengujian syarikat, Wuling tidak lagi bergantung pada makmal pihak ketiga luaran.

Yang kedua bukan sahaja menggunakan piawaian kebangsaan sebagai piawaian untuk pengesahan, tetapi menggunakan 32 juta data pengguna untuk mendefinisikan semula piawaian ujian, meningkatkan piawaian.

Yang ketiga 81 ujian mendapat pensijilan antarabangsa ECE Eropah, sebahagian norma keselamatan dimasukkan ke dalam norma teknikal rasmi ASEAN, piawaian pengecasan menerima pensijilan Indonesia SNI, membantu produk tenaga baharu China ke luar negara, tidak lagi hanya patuh secara pasif kepada piawaian luar negara, mempunyai keupayaan mengekspor piawaian teknikal China.

Siaran langsung akhirnya adalah kilang pintar peringkat pelopor negara, sistem pembuatan Pulau Pintar I²MS Wuling.

Sebabnya dipanggil Pulau Pintar, kerana kilang ini mengubah model aliran air yang dimulakan oleh barisan aliran Ford dalam industri automotif, membahagikan perakaman utama kepada 78 tempat kerja Pulau Pintar bebas: Pulau Tayar, Pulau Kaca, Pulau Hiasan Dalaman, Pulau Ujian Kualiti, dll., oleh kereta IGV kecil memikul badan, automatik kereta mencari tempat kerja, bahan mencari kereta, perakaman selari.

Bilik bengkel lebih 280 robot, lebih 250 kereta logistik IGV tanpa pemandu, merancang laluan aliran badan secara autonomi, gabungan rangkaian 5G industri Huawei memastikan komunikasi sifar ralat, mencapai perakaman selari.

Barisan aliran yang digunakan industri automotif selama ratusan tahun bertukar menjadi Pulau Pintar, kelebihannya proses boleh terurai, keupayaan pengeluaran menyesuaikan diri, sistem boleh berevolusi, model boleh dikembangkan, satu barisan pengeluaran boleh menyokong 24 model kereta produksi bercampur, pengulungan kereta baharu tidak perlu membina semula barisan pengeluaran, tempoh pembangunan dipendekkan, kos penukaran pengeluaran menurun dengan ketara.

Pengeluaran Pulau Pintar Wuling meningkat 30%, kecekapan logistik meningkat 80%, kitaran pembuatan dipendekkan 33%, kadar automatik perakaman utama 50%. Boleh dikatakan, ini adalah inovasi model pembuatan terbesar dalam industri automotif selepas barisan aliran Ford dan pengeluaran teliti Toyota.

Kereta dicipta di Jerman, barisan aliran Ford membuatkan kos kereta menurun dengan ketara, mampu memasuki setiap rumah, Revolusi Industri Automotif Pertama membolehkan kereta Amerika dan industri Amerika memimpin dunia.

Pengeluaran teliti Toyota sekali lagi mengubah kaedah pengeluaran kereta, model rantaian bekalan, Revolusi Industri Automotif Kedua membolehkan Jepun berdiri di puncak industri automotif global.

Zaman tenaga baharu, China sudah memimpin dunia dalam teknologi dan produk, inovasi model pembuatan Wuling, akan menjadi tanda penting lagi yang memimpin dan menggerakkan perubahan industri automotif oleh China.

SAIC-GM-Wuling's commuter cars are about to cross the 3 million unit milestone in cumulative sales. To commemorate this highlight, on August 7, Wuling official will launch a grand celebration at the Chengdu Outdoor Music Park — the Hongguang MINIEV 6th Anniversary and Wuling Commuter Car 3 Million User Celebration. At that time, Meng Ziyi, the global image spokesperson for the Bingo family, will make a surprise appearance and join countless car owners for this carnival feast.

While waiting for this feast, let's first take a look at how many solutions for ordinary people's daily travel are hidden within this upcoming trust of 3 million users.

Parking Hard, Costs High, Driving Scared? These Three Cars Are the Cure for Every 'Complaint'

For ordinary people like us, purchasing a vehicle involves 90% usage scenarios being daily commuting, picking up and dropping off children, grocery shopping, or short trips around the weekend. However, reality often falls short: the body is wide and hard to park in narrow alleys; refueling a fuel car hurts the wallet; new drivers shake their legs just sitting in the driver's seat. At this moment, the Wuling commuter car series fully reveals its unique advantages.

If you are a corporate worker rushing between city skyscrapers, a new driver holding the steering wheel for the first time, or a frugal calculator upholding the concept of high cost-performance ratio, the 5th Gen Hongguang MINIEV is undoubtedly the key to unlocking a pleasant travel experience. It accurately interprets the core advantages of "Easy Control, Easy Parking, Ultra Energy Saving". An extremely small turning radius helps you turn around easily in narrow streets and park calmly in tight spaces; ultra-low energy consumption makes the travel cost per kilometer negligible, and daily commute expenses are even more affordable than taking the subway. To me, it is by no means a simple commuter tool, but a flexible mobile space for urban youth to escape congestion and rush towards freedom.

If you need to find a balance between family and vehicle usage needs, yearning for exquisite style without compromising on smart experience, Bingo Pro undoubtedly shows full sincerity. Retro-style high-value design endows every trip with a strong atmosphere; 12.8-inch smart screen equipped with Lingyu AI, voice wake-up is very fast, even if dialects are used, it can recognize quickly and accurately. For mom groups or those troubled by parking difficulties, 540° panoramic image paired with automatic parking assistance system, lets you not be flustered when parking at a narrow school gate. Added 30L front trunk and six-way electric adjustment seats, make this small car on practicality and comfort level, not inferior to higher-class family sedans.

If your vehicle usage needs are stricter, such as frequent suburban travel, holding an almost extreme persistence for safety guarantee and range capability, then Bingo S is undoubtedly the undisputed "All-Round Performer". It is equipped with A0-level top safety body, high strength steel ratio up to 72%, paired with multiple airbags, building a security fortress that follows you; maximum range of 525km, lets you not calculate for range when going to neighboring city for vacation on weekends, remote car control and scheduled charging thoughtful configuration, further interprets practical essence thoroughly.

Small Cars Don't "Settle", Wuling Makes Commuter Cars Also Sophisticated

In the past, many people always thought that choosing a commuter car was just settling for the best among limited choices, merely for transition use. However, Wuling, relying on the upcoming 3 million sales achievement, powerfully interprets that the true national commuter choice is by no means a helpless compromise, but just the right amount of peace of mind and comfort.

When you don't need to spend tens of thousands of extra yuan for flashy configurations, when you don't need to worry about parking difficulties anymore, when you realize the monthly vehicle usage expense is negligible, you can deeply understand the true meaning of "User Thinking". Wuling decisively jumps out of the inner consumption loop of invalid configurations and focuses on cultivating users' core rigid needs. From MINIEV's super high quality-price ratio, to Bingo Pro's smart family attributes, to Bingo S's long-range safety guarantee, Wuling relies on dual family product layout to convey to you: no matter what stage of life you are in, there is always a Wuling commuter vehicle that can precisely fit your life rhythm.

From Chinese Streets to Overseas Avenues, "People's Commuter Car" Has Truly Gone Global This Time

Worth noting is that on July 29, the 5th Gen Hongguang MINIEV (Wuling Air ev) officially debuted and went on sale at the Indonesia International Auto Show, with a starting price set at 155 million Indonesian Rupiah. The car not only integrates the practical layout of "Four Doors Four Seats", but also launches a cross-border cooperation with Disney-Pixar's "Toy Story 5", composing a new chapter of linkage.

This compact vehicle praised domestically as the "People's Exclusive Commuter Car" is rushing towards the global market with a more fashionable, more youthful style. It is by no means simply exporting products overseas, but deeply implanting the travel philosophy of "Simple, Free, Burden-Free" advocated by people into the hearts of global consumers.

Closing Remarks:

Sales have surged from 2 million to approaching the 3 million milestone, Wuling commuter cars rely on hardcore strength, securely sitting in the king position of the subdivision market. August 7, Chengdu Outdoor Music Park, a grand event integrating fun and trust is about to begin. If you are still hesitating over the choice of a commuter car, it is advisable to direct your gaze here — the common choice of 3 million users is the most convincing answer, far surpassing advertisements of a thousand words.