The 'Early Car Insight' latest report indicates that BYD released its 2026 first-half financial report on the evening of August 28, with key indicators remaining stable: operating revenue of 344.8 billion yuan, net profit attributable to parent company shareholders of 12.3 billion yuan, R&D investment of 28.9 billion yuan, and cash reserves of 167.4 billion yuan. Of note, net profit in the second quarter grew 30% year-on-year, gross margin continued its upward trend, reaching 18.9%, setting a new high for the past year, with steadily improving profitability, resilient growth solidifying its industry standing.

Amidst intensifying competition in the automotive industry, BYD relies on its solid operational foundation and continuously optimized business structure, with positive development trends in the first half, further consolidating its industry leader position.

In the first half, BYD's overseas sales reached 790,000 units, up 68% year-on-year. Business covers over 120 countries and regions, topping the EV brand sales charts in core markets like the UK, Brazil, and Thailand. With the release of overseas localized production capacity and the continuous improvement of the channel system, the overseas sector has become an important engine driving company performance growth.

At the same time, the high-end product matrix accelerated volume growth. The combined sales of Fang Cheng Bao, Denza, and Yangwang brands reached 228,000 units, a 61% year-on-year increase, accounting for 12.6% of total sales. Among them, Fang Cheng Bao brand sales reached 160,000 units, up 163% year-on-year; Denza brand also performed well, with June sales breaking 20,000 units for the first time, average product price reaching 360,000 yuan; Yangwang is the domestic new energy brand with the fastest sales breakthrough to 10,000 units in the million-yuan luxury car segment.

Internationalization and high-endization advancing on two tracks, promoting continuous optimization of company product structure and steady enhancement of profitability. Net profit in the second quarter grew 30% year-on-year, gross margin reached 18.9%, setting a new high in nearly a year. Although net profit faced short-term pressure, upon detailed analysis, this was mainly due to exchange losses from currency fluctuations this year. The company's main business profitability remained stable, and development resilience became increasingly prominent.

Operating quality steadily climbed. The core driver lies in continuous technological breakthroughs. In the first half of 2026, company R&D investment was 28.9 billion yuan, far exceeding net profit for the same period, ranking as the A-share "King of R&D" again, with cumulative R&D investment exceeding 270 billion yuan.

High-intensity R&D investment is accelerating the transformation into perceivable technological achievements. Released in March this year, the second-generation Blade Battery and Flash Charge technology created a global production record for fastest charging speed, tackling the global problems of "slow charging" and "difficult charging at low temperatures", receiving authoritative recognition from the Ministry of Industry and Information Technology. Beyond technological breakthroughs, second-generation Blade Battery production capacity and Flash Charging station construction are speeding up simultaneously. Relying on the "Flash Charge China" strategy, 10,000 Flash Charging stations have been built nationwide covering 332 cities, and plans are in place to deploy 6,000 stations overseas within a year, helping global electrification leapfrog development.

Intelligent driving field also achieved key progress. After ensuring safety for smart parking, BYD took the lead in May to promise safety backing for city navigation, becoming the only enterprise globally with "dual safety backing", promoting assisted driving popularization with practical actions. As of July 31, BYD assisted driving models in fleet size over 3.52 million units, Divine Eye generates over 220 million kilometers of data daily. Xuanji A3 released at the same time is China's first self-developed 4nm process intelligent driving chip. From underlying chips to system software, BYD continues to promote vertical integration and full-stack self-research, leading the intelligent transformation of the global automotive industry.

Practicing social responsibility, BYD answers with action. In the first half of 2026, BYD's total domestic tax payment was 22.3 billion yuan, far exceeding net profit for the same period. In terms of sustainable development, the company firmly anchors the goal of "achieving carbon neutrality across the entire value chain by 2045", ESG performance remains in the first tier of domestic enterprises. From January to June, BYD new energy vehicle full life cycle carbon emission reduction reached 23.17 million tons, equivalent to planting 386 million trees, contributing practical power to low-carbon transition.

Insight into Cars:

In the view of "Early Car Insight", in the first half of 2026, the global automotive industry accelerated restructuring, industry profitability generally faced pressure. BYD broke through against the trend, second-quarter performance reached a new level. With technological achievements continuing to emerge in the second half, the proportion of high-end models steadily rising, and global layout entering the harvest period, corporate profitability and development potential will become more prominent. Annual performance is expected to improve quarter by quarter and continue climbing. From technological breakthroughs to global layout, from high-end breakthrough to responsibility, the company is reshaping growth logic with comprehensive competitiveness and leading the global industry transformation.

It is understood that BYD will continue to deepen education and charity causes in the future, orderly launch new energy science popularization exhibition project, promote inclusive sharing of high-quality sci-tech resources, cultivate new era youth innovation power, empower education with sci-tech, and assist development with low carbon, practicing corporate sustainable development mission with practical actions.

On this Silk Road 10,000 Li Journey, BYD traveled for 33 days. With green energy accompanying the long expedition, the route departed from Xi'an and concluded in Singapore. BYD avoided low-price involution; although sold at higher prices than in China, it claimed the local sales champion spot for 19 consecutive months, holding a high proportion in the pure electric market. It established a foothold in the high-end segment through product strength and localized operations.

Viewing from a historical perspective, the ancient Silk Road exported spices and silk. Today, BYD takes domestic new energy vehicles, Blade Battery, and other technologies overseas, upgrading from selling products to exporting technology, building factories, and setting industry standards. It is also a Maritime Silk Road of the new era.

The full trip long-distance actual test also showcased hardcore strength. Flash charging technology can quickly replenish energy in 5 minutes, greatly relieving long-distance charging anxiety. 'Divine Eye' Intelligent Driving is introduced to more models, accompanied by backing policies. Meanwhile, overseas sales momentum is very strong, achieving good results in multiple country markets. The entire activity combines traditional culture, hardcore technology, and overseas market performance, demonstrating the strength of Chinese automakers going global.

In recent years, Chinese car overseas expansion has become a new growth line for major car brands' development, while the mode of most car products going overseas is based on domestic car products, then combined with the cultural background and user needs of overseas markets, for optimization.

On August 26, Chery Fengyun officially launched new products, introducing the new model — Fengyun T7, new car official guide price 97,900-118,900 yuan, priority trade-in price 94,900-115,900 yuan, and this car was anchored to the global market creation from the project start, is a true 'Native Global Car'.

True Native Global Car, Global R&D Global Verification

As a global car, Fengyun T7 pre-researched global regulations 2 years in advance, its overall design standards can benchmark the 2026 version E-NCAP, before formally building this car, it also visited over 5,000 global users for research, understood the needs of users from home and abroad thoroughly, knowing what everyone wants, only then officially started R&D.

Currently, this car's global homologous car has been launched in markets such as South Africa, Thailand, etc., future plans include entering key overseas markets such as Europe, Australia/New Zealand, Mexico, Turkey, Brazil, etc.

Before official launch, Fengyun T7 also passed several checks, the first is further adaptation based on consumer needs and habits of different countries and regions, cumulative projects reached 80+, for example Thailand market prefers heavier steering wheel feel, so the Thailand market version steering force calibration increased by 1 level, in Southeast Asia, South Africa, and Australia/New Zealand markets where wearing sunglasses is preferred, then a glasses box easy to access is equipped at the top center, even thoughtfully prepared single door unlock for users in high-risk robbery markets.

The second is sufficient global environment verification, this car in test phase, cumulatively invested 81 durability test cars for special verification, among them durability verification did 145,000 km, this far exceeds the driving mileage of a conventional family car lifecycle, as for test road conditions, it basically covered typical usage scenarios such as city, highway, gravel, mountain road, red earth, bumps, water accumulation, etc., also conducted sufficient verification covering -40°C-55°C temperature range, over 100 extreme road conditions and environments.

Among them include 7 major categories of extreme environments, for example to deal with Southeast Asia rainy season, brought 500mm off-road wading ability to Fengyun T7. To deal with Siberian snow/rain low temperature, conducted wiper life reinforcement verification, and these global verifications actually also applied to the China version, giving this car higher specification quality, and more comfortable details.

Spacious Space with Comfortable Details, Combined with Excellent Smart Fun and Convenient Performance

Besides having global quality, Fengyun T7 overall also has good product power.

Regarding space Chinese consumers care most about, Fengyun T7 body length width height are respectively 4570mm, 1852mm, 1694mm, wheelbase reaches 2700mm, whole car space ratio reaches 84%, rear legroom reaches 911mm+, tall figures can also sit in the rear comfortably and freely, at the same time supports pure flat large bed mode, creating a good place for moms with kids outdoor noon rest.

Loading space level, trunk volume can flexibly expand between 450L-1550L, daily luggage, moving large items easily loaded, matched with 99L sunken storage space, private items can be properly stored, in details there are also 4 rivet rings max load 300kg, 2 hooks max load 3kg, etc., fix luggage, DIY dolls or hanging takeout can all play a good role.

Inside car is equipped with 9-layer cloud-feel comfortable seats, bringing support that doesn't tire after long sitting, synchronously supports 3-speed ventilation/heating, summer, winter create more comfortable temperature experience. Audio-visual level, there is also Sony 8 speaker audio system and car interior multi-color ambient light combination, further improving travel comfort.

In intelligent tech level, new car equipped with 4nm process cabin-integrated 8775 chip, and 15.6-inch center screen + 8.8-inch instrument cluster, high computing power empowers car machine flow smoother, interaction faster, after OTA, new car will integrate Doubao large model, bringing 6 major persona interactions, besides conventional voice control, also includes Q&A, knowledge teaching, etc., further improving smart fun convenient experience.

For users more used to using mobile ecosystem, new car will support CarPlay, HiCar, CarLink, able to basically cover most phone models on the market.

In intelligent driving assistance level, new car integrates 22 high-precision sensors, supports Falcon 500 driving assistance system, possesses highway pilot function, after enabling lane change, enter/exit ramps no need driver worry too much, synchronously support covering over 300+ scenarios intelligent parking assistance, when getting on/off inconvenient can perform off-vehicle parking entry, encounter narrow spots, irregular spots can also easily deal with.

Excellent Driving Control Long Range, Safety Protection is Very Comprehensive

As pure electric car, Fengyun T7 equipped with max power 178kW, max torque 275N·m motor, able to deal with daily most travel scenarios, combined with 50.8:49.2 golden axle load ratio + 560mm center of gravity height, balanced center of gravity can avoid steering push front, tail swing phenomenon appearing, matched 70mm large size bushing can effectively reduce shock from road surface, in addition chassis also by Maserati former chassis tuning expert led international chassis team for polishing, and conducted 160km+ super high speed section steering precise tuning, further optimizing driving experience.

Regarding range, new car CLTC pure electric range 600km, actual test range 667+km, able to cover about 2 weeks daily itinerary, recharging aspect, 20 minutes can complete battery power 30%-80% recharging process, also can work normally in -40°C-60°C super wide temperature range, northern users winter also can drive with confidence. In addition, new car battery owns 6D Lock Armor protection system, adopt 31 layer protection structure, possess extremely strong impact resistance ability, combined with national standard 96 times IP68 waterproof level, also experienced 1008 hours corrosive salt spray test, national standard 1.5 times fire burn test duration, not easy to rust aging, also no fire, no explosion, let users can confidently enjoy 'power on departure' low cost car use experience.

In addition, new car also possesses excellent passive safety protection system, whole car high strength steel usage ratio reaches 80%, hot formed steel proportion reaches 18.8%, material level far superior to same class car models, matched Shotgun structure, Dual frame subframe + Pack crash beam, 1088mm through-going roll threshold strengthening beam and front impact 6 tracks/side impact 9 tracks force transmission paths, can better disperse, resolve collision energy, thereby realizing systematic protection of passenger cell frame, matched inside car 9 airbags, building inside and outside no dead angle mobile safety fortress, effectively alleviating impact, avoiding secondary injury.

In Conclusion: At the windfall created in new energy era, Chinese cars go to the world, this is destined trend, and Chinese cars want to better with global different countries and regions explore markets, cannot hard "fit in", but must "melt in", this experience on many overseas global brands also got verified, and Fengyun T7 from start walked is "Native Global Car" development mode, both satisfy overseas market competition requirements, also global verification settled high specification quality return to domestic consumers, such a car, only has capability in home and abroad, to achieve good results strength.

2026年8月26日，奇瑞风云品牌以“稳稳的幸福”为主题，在北京正式发布全球品质纯电SUV风云T7。新车共推出600km悦享版、600km舒享版、600km智享版三款配置，官方指导价9.79万元—11.89万元，限时抢先置换价9.49万元—11.59万元。全系CLTC工况600km续航，发布会现场同步开启交车，真正实现“上市即交付”。

慢功造好车：原生全球车的“慢”逻辑

在新能源行业“唯快不快”、速成造车成风的当下，风云T7走了一条截然不同的路。它不是国内车型简单改款出海，而是从源头面向全球开发的原生全球车。同源车型Lepas L6已率先登陆南非、泰国等海外市场，亮相米兰设计周并获得国际好评；美联社对其进行权威报道定调；成都车展期间外籍看车团现场看车并下单。在进入国内市场之前，风云T7已经完成了一轮全球市场的真实检验。

风云T7的“慢”，慢在研发——3年研发周期，依托奇瑞全球“1+7+N”研发体系打磨；慢在设计——5000+全球用户共创，百余名设计师协同设计；慢在标准——提前2年预研全球法规，按2026版E-NCAP标准设计，为进入欧洲高法规市场做好准备；慢在验证——81台耐久试验车专项验证，145万公里实车道路验证，累计测试里程超600万公里。车辆历经高温、高寒、高湿、高盐碱等七大极限环境试炼，覆盖-40℃至55℃超宽温域，走遍全球100多个极限路况环境。发布会现场，海外底盘工程师、造型工程师、研发工程师集体登台站台，所有验证均为实车全球路试，并非实验室模拟数据。

超能跑：全系600km续航，实现续航平权

风云T7全系标配65.05kWh犀牛磷酸铁锂电池，三款版本CLTC续航统一为600km，官方实测续航可达667km以上，带来“反向虚标”的真实续航表现。30%-80%快充仅需约20分钟，一杯咖啡时间可补充约300公里续航。电池循环寿命大于2500次，设计使用寿命可达15年，整车使用周期无需更换电池。全系标配双源宽温域热泵空调+高压PTC，零下10℃环境下续航可提升30%，北方冬季用车更友好。AGS智能进气格栅与14项低风阻优化设计均为全系标配，风阻系数低至0.286Cd。

动力搭载12合1鲲鹏超能电驱，峰值功率178kW，最大扭矩275N·m，最高车速180km/h，电驱综合效率90.8%，兼顾动力输出与能耗表现。车身尺寸4570×1852×1694mm，轴距2700mm，车内得房率84%，后排地板纯平。座椅采用9层云感复合结构，支持加热、通风功能。后排座椅放倒可形成1955mm×1310mm同级最大纯平大床模式。后备箱常规容积450L，最大拓展至1550L，搭配雨伞槽、多组充电接口、多点挂钩等细节储物设计。

美全球：东方驭风美学，全球审美认证

风云T7由全球顶级设计师打造，依托奇瑞全球10大设计中心、百余名设计师协同打造，汇聚全球5000+用户深度共创。同源车型Lepas L6亮相米兰设计周获得国际认可，印证全球审美。整车采用东方驭风美学设计语言——驭风前脸、风刃大灯、风塑绸缎车身、天际霞光尾门、飞翼式刹车灯。提供炽焰橙、山烟紫、云粉米、流光银、青竹灰、墨石黑6款专属车色。其中炽焰橙采用豪车级Tri-coat多层车漆工艺，8层油漆涂层，具备优秀抗紫外线、耐刮擦性能。内饰提供温暖黑棕、极夜黑曜两种配色，云翼环抱座舱搭配鹅卵石悬浮扬声器、菱格绗缝工艺与灵动水波纹细节。

更安全：笼式磐石车身，多重防护筑牢出行堡垒

车身采用九横五纵笼式磐石车身结构，高强度钢占比80%，热成型钢占比18.84%。配备同级独有shotgun结构、同级首发双框副车架+Pack防撞梁、1088mm贯穿式辊压门槛加强梁。前碰6条、侧碰9条传力路径，层层分散碰撞冲击。全系标配9安全气囊，包含远端气囊。电池搭载6D锁子甲31层立体防护结构，IP68防水能力为国标96倍。完成1008小时盐雾腐蚀测试、国标1.5倍时长火烧测试。底盘由玛莎拉蒂前底盘调校专家领衔的国际化团队调校。达成50.8:49.2黄金轴荷比，搭配One-Box线控制动系统，136ms快速建压。

好智慧：高阶智驾智舱，智享多元出行场景

搭载4nm工艺8775舱驾一体芯片，NPU算力72TOPS。座舱为15.6英寸2.5K高清中控屏。灵犀智舱2.0深度融合豆包大模型，支持CarPlay、HiCar、CarLink全品牌手机无线连接。内置小憩模式、醒神模式、哨兵模式、宝宝模式、宠物模式（OTA）、露营模式（OTA）六大场景模式。高配车型搭载猎鹰500辅助驾驶系统，配备3颗毫米波雷达、7颗高性能摄像头及12个超声波雷达，共计22颗高精度感知单元。支持高速领航辅助、300+全场景自动泊车，覆盖远程泊入、离车泊车、跨楼层智能泊车等功能。

全球热销，上市即交付

风云T7于8月12日开启预售，72小时大定锁单10937台，9天预售订单突破16787台。上市发布会现场同步举办交车仪式，打破新车发布与交付的行业时间差。多位在华外籍用户成为首批车主，全球品质上市即刻兑现。

作为奇瑞智电时代首款原生全球车型，风云T7凭借“超能跑、美全球、更安全、好智慧”四大核心价值，以十万级定位带来全球品质的高价值选择。目前风云T7已在奇瑞全国经销商门店同步开启交付，欢迎到店品鉴试驾。

 

Pertengahan Ogos, Leapmotor telah mengumumkan prestasi separuh tahun 2026, pendapatan 38.11 bilion, peningkatan tahun-ke-tahun 57.2%, keuntungan bersih 210 juta, peningkatan tahun-ke-tahun 530%. Untuk pertama kali, keuntungan separuh tahun direalisasikan, kelihatan seperti rekod yang bagus di permukaan. Tetapi reaksi pasaran modal tenang, harga saham tidak banyak berubah. Mengapa? Kerana mereka yang berpengalaman melihat nombor lain—margin kasar 11.7%, menurun 2.4 peratus titik dari tahun lalu. Ada untung, tetapi tidak banyak, dan cara mendapatkannya agak dipaksa. Hari ini kita akan bedah akaun Leapmotor, serta buat perbandingan mendatar dengan Li Auto, NIO, dan XPeng, melihat sejauh mana kualiti 210 juta ini.

Bedah Pendapatan 38.1 Bilion, Q1 Gagal Q2 Pulih

Pendapatan 38.1 bilion separuh tahun, kadar pertumbuhan memang cemerlang, tetapi jika dipecahkan, jurang antara dua suku tahun sangat besar. Pendapatan Q1 hanya 10.8 bilion, rugi bersih 390 juta, margin kasar hanya 9.4%, pada masa itu pihak luar sekali lagi mempertikai sama ada Leapmotor terperangkap dalam kitaran negatif "semakin jualan semakin rugi". Q2 tiba-tiba berpusing semula, pendapatan 27.29 bilion, pertumbuhan berangka kuartal lebih 150%, keuntungan bersih kuartal tunggal 600 juta, margin kasar kembali ke 12.6%. Masalahnya letak letak ledakan Q2 bergantung kepada peningkatan jualan dua model C16 dan C10, terutamanya C16, SUV enam tempat duduk kelas 150,000 yang terus meledak. Tetapi harga purata Leapmotor hanya sekitar 110,000, terbawah dalam kalangan pemain baharu. Untuk skala keuntungan yang sama, NIO menjual satu unit sama dengan hampir dua unit Leapmotor, ini adalah kontradiksi utama Leapmotor: jualan naik, tetapi keupayaan keuntungan setiap kenderaan lemah. Selain itu margin kasar keseluruhan separuh tahun 11.7% masih 2.4 peratus titik lebih rendah dari tahun lalu, menunjukkan kos promosi harga sedang mula kelihatan.

Kualiti Keuntungan Bersih 210 Juta, Perbandingan Empat Pihak Secara Mendatar

Jika dilihat bersama tahap keuntungan empat pemain baharu ini, Leapmotor, NIO, XPeng, Li Auto pada separuh tahun, ia menjadi jelas. Keuntungan bersih Leapmotor separuh tahun 210 juta, satu-satunya yang untung, tetapi jangan segera tepuk tangan—210 juta dibahagi dengan penghantaran 356,500 kenderaan, keuntungan per kenderaan hanya sekitar 590 yuan. Lihat tiga lagi: NIO walaupun masih rugi, harga purata per kenderaan melebihi 200,000, margin kasar kereta 19% (Q1), jumlah kerugian per unit juga mengecil; XPeng separuh tahun rugi bersih 3.12 bilion, tetapi margin kasar keseluruhan 20.7%, margin kasar kereta 12.1%, yang penting perkhidmatan menyumbang hampir separuh margin kasar, nisbah keuntungan sehingga 75.1%, menunjukkan XPeng telah menemui jalan cari wang selain menjual kereta; Li Auto paling malang, margin kasar kenderaan terus jatuh ke 6.1%, H1 rugi bersih 2.29 bilion, kesakitan transformasi elektrik tulen lebih teruk dari jangkaan, i6 menguasai 62% jualan tetapi siri L jatuh merosot. Benar Leapmotor satu-satunya yang untung dalam empat ini, tetapi kualiti keuntungan ini, jujur tidak tinggi. Jangkaan keuntungan tahunan telah diturunkan dari 5 bilion kepada 3 bilion, sasaran margin kasar juga diturunkan dari 13—14%, pengurusan dalam mesyuarat prestasi berkata penurunan harga adalah pilihan aktif, untuk rebut pasaran kelas 100,000-150,000, tetapi ruang keuntungan dalam julat harga ini memang nipis seperti pisau.

Ekspor 96,000 Kenderaan, Merupakan Pemboleh Ubah Terbesar

Nombor lain yang perlu dipantau separuh tahun Leapmotor ialah ekspor 96,300 kenderaan, peningkatan tahun-ke-tahun 372.6%, mewakili 27% daripada jumlah penghantaran. Nisbah ini mendahului pemain baharu lain. Penyandaran terbesar Leapmotor ke luar negara ialah kerjasama dengan kumpulan Stellantis, terus memuatkan saluran globalnya, 45 pasaran antarabangsa, lebih 1,000 titik jualan, bukan dibina dari sifar. Di pasaran Asia Tenggara, Amerika Selatan, Eropah, kelebihan harga Leapmotor lebih ketara berbanding domestik. Leapmotor juga sedang memajukan pengeluaran tempatan di tiga lokasi Malaysia, Sepanyol, Brazil, mengelak risiko tarif. Harga model eksport biasanya 30—50% lebih tinggi dari domestik, ini bermakna sumbangan keuntungan luar negara jauh melebihi nisbah jualan. Jika keluar negara adalah pemboleh ubah terbesar Leapmotor, maka Stellantis adalah tuil itu.

Nilai Pasaran 6.08 Bilion, Mahal Tidak?

Nilai pasaran semasa Leapmotor 6.08 bilion dolar Hong Kong, nisbah P/E TTM melebihi 70 kali. Zhu Jiangming kata Leapmotor sekurang-kurangnya bernilai 20 bilion, tetapi dari sudut kewangan, mengikut jangkaan keuntungan tahunan 3 bilion, 70 kali ganda PE hampir dengan tahap Tesla—mereka mempunyai cerita FSD dan Robotaxi menyokong, Leapmotor kini masih bergantung pada jualan kereta. Dari segi PS, 6.08 bilion dolar Hong Kong dianggarkan kira-kira 5.5 bilion yuan, sepadan pendapatan tahunan kira-kira 7.6 bilion, PS kira-kira 0.7 kali ganda, tidak mahal dalam kalangan pemain baharu. PS NIO kira-kira 1.2 kali ganda, XPeng kira-kira 1.5 kali ganda. Maka logik penilaian Leapmotor adalah bercanggah: dilihat keuntungan agak mahal, dilihat skala pendapatan masih ada ruang. Penting untuk melihat sama ada momentum jualan C16 separuh tahun boleh diteruskan, dan sama ada ekspor boleh mengekalkan kadar pertumbuhan melebihi 50,000 kenderaan setiap kuartal. Jika boleh stabil, ruang pelepasan keuntungan masih besar.

Ringkasan: Leapmotor dalam setengah masa membuktikan strategi harga rendah boleh tukar skala, tetapi 210 juta keuntungan bersih juga menunjukkan skala tidak sama dengan keuntungan. Dalam empat pemain baharu, Leapmotor satu-satunya yang untung, tetapi paling sukar. Ujian sebenar separuh tahun adalah sama ada boleh ubah kelebihan skala kepada kelebihan keuntungan—sama ada kadar pertumbuhan ekspor dan margin kasar boleh naik serentak, ini akan menentukan kedudukan Leapmotor dalam pusingan eliman seterusnya.

The competitive pace of the Chinese new energy market has reached a suffocating level. The new car launch cycle has been compressed from three years to two, then to 18 months, and even some brands have achieved "three changes in a year." Price wars, configuration wars, and traffic wars have taken turns, and the entire industry seems to have fallen into a race with no end.

But amidst this atmosphere, Chery told a story about "slowness" through a launch event.

The all-new Fengyun T7 is officially launched, with three trim levels, official guide prices ranging from 97,900 to 118,900 yuan, and a special trade-in price 3,000 yuan lower. If looking only at price, this is just another new player in the 100,000-yuan class pure electric SUV market. But if you look further, what this car carries behind it is a car-making logic completely different from the industry mainstream.

The most unique aspect of Fengyun T7 lies in the fact that it is not a "China-exclusive" product, but a true native global vehicle.

Its homologous model, Lepas L6, has already entered the South African and Thai markets first. According to the set schedule, it enters Indonesia in August, the EU in September, and covers Australia & New Zealand, the UK, Israel, and Malaysia in October. In other words, before formally facing Chinese consumers, Fengyun T7 has already completed the full verification from launch, delivery to real user usage in overseas markets.

This "Overseas First, Domestic Later" path is almost unique in the 100,000-yuan class pure electric SUV. Most brands' practice is to first expand volume domestically, then consider exports. While Fengyun T7, from the start of R&D, synchronized adaptation for vehicle usage needs in 210 countries and regions globally, and underwent forward development according to the 2026 version E-NCAP 5-star safety standards.

Fengyun T7's R&D cycle lasted up to 3 years. In the current industry context, this number is almost a "luxury".

Chery mobilized the global "1+7+N" R&D system, with over 100 designers from 10 major design centers collaborating. At the project's start, the team completed in-depth visits to 15 typical countries and research on 5,000 global users. When the homologous model Lepas L6 debuted at Milan Design Week, the feedback received was not "stunning," but "timeless." This timelessness is precisely the result of a global aesthetic consensus.

In an era pursuing "first-glance impact," timeless appeal is a harder quality. As a common choice of 5,000 users, Fengyun T7's design is not the personal work of a star designer, but a large-scale user co-creation experiment.

Over 5,000 users from different countries participated in the research; their real usage scenarios and aesthetic preferences were taken into design considerations one by one. What was finally presented is a pure electric SUV that is neither radical nor ostentatious, but sufficiently coordinated and pleasing to the eye.

The collaboration of over 100 designers was not to create stunning effects, but to create consensus. When a vehicle needs to face European introversion, Southeast Asian pragmatism, and Middle Eastern aesthetic preferences simultaneously, the only solution is to let design return to its essence: good-looking, user-friendly, and withstand the test of time.

Fengyun T7 was developed on body structure, battery protection, and active safety systems entirely according to the 2026 version E-NCAP 5-star safety standard. This means it leads the current market by a full safety standard cycle compared to most same-price segment models.

The all-environment adaptation range is from -40°C to +55°C. Dual-source heating under Nordic extreme cold and 500mm wading capability in tropical rainy zones are not optional items, but hard requirements written into basic engineering indicators.

This "redundancy" at the standard level is hard for consumers to perceive in the short term, but determines the upper limit of reliability in long-term use.

Fengyun T7's verification system might be the most "willful" existence in its class. 81 exclusive durability vehicles conducted road tests simultaneously, with total accumulated test mileage exceeding 6 million km, including 1.45 million km of durability specific testing. Test coverage included over 100 types of extreme road environments across the EU, Australia & New Zealand, Middle East, South Africa, Russia, Mexico, Brazil, etc.

Brazilian high-speed bumps, Mexican cobblestone roads, German highway high-curvature curves, South African unpaved mud roads, Southeast Asian rainy season waterlogged sections, Middle East high-temperature sun exposure, all were real road tests, not laboratory simulation data.

As the official stated: "All quality verifications come from real roads."

Before Fengyun T7's formal domestic debut, it had been frequently "encountered" during road tests around the world. Galloping over Brazilian high-speed bumps, crushing through Mexican cobblestone roads, challenging German highway high-curvature curves, passing South African unpaved mud roads. The rainy season of Southeast Asia, high temperatures of the Middle East, and extreme cold of Nordic regions all left the driving tracks of this car.

The Associated Press gave a positive evaluation to Fengyun T7's global verification system, and the foreign car-viewing group during the Chengdu Auto Show also showed unprecedented attention to this car. Chery ranked No. 1 in exports of Chinese brand passenger cars for 23 consecutive years, global users exceeded 20 million, products sold to over 130 overseas markets, these accumulations were finally fed back into the product capability of Fengyun T7.

The starting price of 97,900 yuan is Fengyun T7's most direct impact on the market. But what is truly worth remembering is what lies behind this price: 3 years of R&D, global verification, E-NCAP forward-looking standards, and 100+ types of extreme road test realizations.

In today's world where "Nothing Beats Speed" has become industry faith, Chery gave another answer with Fengyun T7: Good cars, especially good cars that can withstand global inspection, cannot be fast.

The 100,000-yuan class pure electric SUV market never lacks cheap products, lacking "cheap but reliable" choices. When a car can remain firm on Brazilian speed bumps, not degrade in Middle East heat, not drift in German curves, it will not disappoint in the daily commuting of Chinese households.

Nowadays, racing for speed has become the norm in the new energy vehicle sector, with new models launched quickly and specs stacked crazily, yet many owners complain about buying "rushed cars". Chery Fengyun T7 launched the slogan "Slow work builds good cars", also undertook a reverse overseas trial, and the most striking part is the price, priority exchange price starting at 94,900! Some say, with this product strength and cost-performance ratio, it has already set the tone for the 100k-level pure electric segment.

Unlike most models sold domestically first with simple modifications for overseas, Fengyun T7's platform-mate models were first deployed to overseas markets like Thailand and South Africa, undergoing strict tests of high temperatures, heavy rains, and complex road conditions, before returning to the domestic market. Built to E-NCAP five-star standards, the 80% high-strength steel body paired with 9 airbags brings global standards to family cars.

The point that most appeals to ordinary families is that it achieves range parity across all trims. All three configurations come with CLTC 600km range, avoiding the range shrinkage seen in entry-level versions. The 65.05kWh Rhinoceros battery supports a 30%-80% fast charge in 20 minutes. Official tested range exceeds 667km, significantly relieving home users' range anxiety. The chassis uses a front MacPherson and rear multi-link independent suspension, tuned by an overseas chassis team, ensuring comfort for daily commuting and weekend outings.

In the same-class market, it directly faces popular contenders like BYD Yuan Plus and Leapmotor B10. Compared to competitors, Fengyun T7's advantage lies in consistent range across the lineup and global strict verification endorsement. However, advanced intelligent driving is only provided on the top trim, while mid-to-low trims have restrained intelligence features, which is a point of controversy for many netizens. Other brands provide basic intelligent driving even at the entry level, while Fengyun T7 prioritizes costs on range, body safety, and battery durability, addressing core family user needs.

Many will ask, is "Slow work builds good cars" a solid product foundation or a packaged selling point? In my opinion, speed itself cannot directly define a car's quality. For 100k-level family cars, ordinary users care more about battery degradation and overall vehicle reliability after 3-5 years. Fengyun T7 treats the overseas market as a testing ground, using massive road tests to polish the product. This approach is commendable, but whether it is truly good ultimately requires long-term verification by a large number of domestic owners.

In the current price war that has become extremely intense, having seen too many new cars with stacked specs, a product like Fengyun T7 that prioritizes solidifying basic quality offers family users a different choice. Whether it is a gimmick or strength, it ultimately must be tested by time and the market.

On August 25, with Li Yunfei, General Manager of Brand and PR at BYD Group, and Zhang Lianye, Party Secretary, Chairman, and Station Director of Shaanxi Broadcasting and Television Media Group (TV), jointly announcing the successful conclusion of the event, the "2026 Silk Road 10,000-Li Journey · Enlightenment Road" officially concluded in Singapore. This new energy vehicle fleet, composed of five brands from BYD—Dynasty, Ocean, Denza, Fang Cheng Bao, and Yangwang, lasted 33 days, covered over 10,000 kilometers, spanned six provinces in China, traversed Thailand and Malaysia, and finally arrived in Singapore.

2026 marks the 5th anniversary of the establishment of the comprehensive strategic partnership between China and ASEAN. This event, themed "Technology for Innovation · Civilization for Unity", completed the leap from the starting point of the overland Silk Road in Xi'an to the maritime Silk Road hub in Singapore. At the closing ceremony, four Silk Road relics—fragrant herbs, porcelain, silk, and tea—appeared together, forming a cross-temporal response with today's Chinese intelligent manufacturing—whereas ancient times saw the circulation of goods, now it is the technology and industrial ecosystem represented by new energy vehicles going global.

Speech by Cai Shandi, Cultural Counselor at the Chinese Embassy in Singapore

Speech by Wang Gang, President of the Singapore Shaanxi Association

The 10,000-li journey was an ultimate test of technology. The fleet verified the reliability of Flash Charge and the Eye of God intelligent driving assistance systems across multiple scenarios such as highways, mountainous areas, and urban congestion. Relying on the layout of nearly 10,000 Flash Charge stations nationwide, ultra-fast energy replenishment of "fully charged in 5 minutes, fully powered in 9 minutes" at room temperature alleviated long-distance anxiety; meanwhile, intelligent driving capabilities iterated from real data of over 220 million kilometers daily provided steady escort for the 10,000-li trip.

Singapore is one of the global markets with the highest cost of vehicle ownership, and consumers are extremely cautious in brand selection. However, BYD delivered an impressive result here: as of July 2026, it had ranked first in passenger car sales among all brands in Singapore for 19 consecutive months, with a market share of 24.7% in the first seven months of this year, and a pure electric share as high as 40.3%. Despite the high price, it remains a hot seller, with the premium brand image deeply rooted in people's minds. Currently, there are 16 retail touchpoints located locally, with multiple stores entering core shopping malls, and dealers are continuously increasing investment.

Si San Commentary

Looking globally, BYD's cumulative overseas sales from January to July 2026 exceeded 970,000 vehicles, a year-on-year growth of approximately 76%. From Thailand, Singapore to Brazil, UK, good news is frequently reported from various markets. This Silk Road 10,000-Li Journey deeply integrated cultural visits with cross-border travel, not only showcasing the reshaping of traditional long-distance travel by green energy technology but also becoming a vivid footnote of Chinese brands deeply participating in the green transport co-construction of the "Belt and Road". With the comprehensive global expansion of products, technology, and industrial ecosystems, BYD is using new energy as a carrier to continuously promote green transformation collaboration in the global automotive industry.

Fengyun T7, distinguishing itself from the majority of the industry's "developed for domestic market, later modified for export" products, adopts Native Global Vehicle as its foundational positioning. Breaking out of the spec wars, it relies on upfront global regulations, comprehensive real-world vehicle verification, and global market trial runs to establish differentiated value in the 100,000 RMB-level pure electric SUV track. The core unique highlights concentrate on three levels: underlying development logic, four major product core values, and value pricing models.

Underlying Development Logic: Native Global Vehicle, Careful Craftsmanship Builds Quality Cars, Differentiated Reverse Trial Route

This is Fengyun T7's most core product foundation and the essential difference from same-class competitors. In the industry's involution environment, rushed car making prevails; most models prioritize meeting domestic market needs first, with minor modifications later to adapt for overseas markets. Fengyun T7 was defined from the outset for 210 countries and regions globally, completing global multi-regional verification first, then launching domestically. This belongs to a "Global Standards Implemented Inwards" reverse development model.

Development Upfront Global Standards, Rather than Late-stage Patches

Pre-research global regulations 2 years in advance, benchmarking 2026 Version E-NCCAP Five-Star Safety Standards. Conduct 5,000+ global user surveys, covering 15 typical country driving scenarios, incorporating road conditions, climates, and user habits of different regions into early product definition. Completing over 80 localization adaptations, including right-hand drive calibration, physical button preferences, strong light low-reflection interiors, special market safety features, etc., not patch-style modifications after launch.

Real Vehicle Comprehensive Rigorous Verification, Rejecting Laboratory Simulation

3-year complete R&D cycle, 81 durability test vehicles, cumulative 1.45 million km global real vehicle road testing, covering -40°C to -55°C extreme temperature range, 7 categories of extreme environments, 100+ global road conditions, adapting to 95% of global road types. Southeast Asia 500mm water wading, Middle East high-temperature sun exposure, Nordic extreme cold, Brazil gravel roads, Mexico cobblestone roads—all real vehicle trials. Tens of thousands of braking, steering, chassis impact tests all achieve problem closed-loop. Homologous model Lepas L6 launched first in South Africa and Thailand, about to enter EU, Australia & New Zealand, debuting at Milan Design Week. After being truly tested by overseas markets, overseas engineers, and overseas car owners, it is then given to domestic consumers. Quality is voted by global road conditions, not just marketing concepts.

Third-party Multi-dimensional Testimony, Value Fulfillment upon Launch

Obtained authoritative reporting by Associated Press. Overseas chassis, styling, and R&D engineers provided on-site support. Overseas influencers and foreign domestic first batch of car owners gave real feedback. Breaking the industry's time gap between new car launch and delivery, launch synchronously opens delivery. Users do not need to wait, global quality lands on site immediately. Stacked with Chery's 23 years of #1 Chinese Brand Passenger Vehicle Export and 20 million global user system backing, product reliability is supported by brand export accumulation.

Four Major Core Product Values' Unique Advantages

(1) Super Range: Rare Range Equality at 100,000 RMB Level, Reliable Power Range System Across All Environments

Industry entry-level pure electrification generally suffers from entry version battery shrinkage and large range gaps between high/low specs. Fengyun T7 achieves range equality, standardizing 65.05kWh Rhinoceros Battery across the full system. CLTC range 600 km, actual range over 667 km, achieving reverse reverse-marking, eliminating range anxiety for entry-level users from the source.

Battery and Recharging Balance Lifecycle and Efficiency

Battery cycle life greater than 2,500 times, service life up to 15 years, vehicle lifecycle battery replacement not needed. 30%-80% fast charge completed in 20 minutes, one cup of coffee refueling 300 km range. Battery -40°C to 60°C wide temperature range stable operation, not prone to degradation or breakdown in winter or summer.

Standard Dual-Source Wide Temperature Range Heat Pump AC for Full Series

Rare full-series standard in 100,000 RMB-level models. Range increased 30% in -10°C environment, stable operation at -30°C to -55°C, solving the pain point of pure electric range loss in Northern winters. Paired with 14 items of low drag optimization, drag coefficient 0.286Cd; 12-in-1 Kunpeng Super Electric Drive comprehensive efficiency 90.8%, peak power 178kW, balancing power output, energy consumption control, and quietness.

Space and Comfort Balance All Home Scenarios

(2) Global Beauty: Global Co-creation Design, Eastern Aesthetics Compatible with International Markets

Design is not just catering to domestic preferences, but balancing aesthetics for different global regions. Homologous model appeared at Milan Design Week gaining international recognition. 10 global design centers, hundreds of designers collaborate. Stacking 5,000+ overseas and domestic users co-creation, forming Eastern Wind Riding Aesthetics, achieving dual compatibility of domestic and overseas aesthetics.

(3) Safer: Benchmarking European Five-Star Standards, Over-spec Body, Chassis, and Battery Triple Safety Redundancy at 100,000 RMB Level

Fengyun T7 safety standards directly align with European high-level regulations. Hardware investment higher than 100,000 RMB-level SUV industry average. Include global complex collisions, harsh environment corrosion, bumpy road risks into protection design.

Rock Solid Cage-like Body Structure

High-strength steel proportion 80%, hot-formed steel proportion 18.84%. Nine horizontal five vertical cage-like body. Equipped with class-exclusive shotgun structure, class-first dual-frame subframe + Pack anti-collision beam. Front collision 6 paths, side collision 9 paths collision energy transmission paths, dispersing impact, protecting occupant compartment and battery pack. Equipped with class-most 9 airbags, including far-side airbags, covering front and rear row occupants, side collision protection ability further improved.

6D Chainmail Ultra-strong Battery Protection System

31-layer 3D protection structure. IP68 waterproof capability reaches 96 times national standard. Side anti-crush 200kN is 2 times national standard. 1,008-hour salt spray corrosion test, fire test is 1.5 times national standard. Specialized reinforcement for battery bumping and corrosion risks brought by overseas high-salt alkaline, rainy, bumpy road conditions.

International Chassis Tuning, Balancing Safety and Handling Feel

International chassis team led by Maserati former chassis tuning expert. Special optimization targeting highway conditions above 160km/h. Class-unique 50.8:49.2 Golden Axle Load Ratio, 560mm low center of gravity. One-Box drive-by-wire braking 136ms rapid pressure build-up, balancing braking avoidance and kinetic energy recovery. 70mm large size bushings suppress bump noise. Chassis not only comfortable, but also adapts to global gravel, bumpy, highway and other complex road conditions, not only tuned for domestic paved roads. Launch synchronously includes battery thermal runaway compensation, smart driving accident compensation safety net rights and benefits. Bringing safety promises down to rights and benefits level.

(4) Good Intelligence: Class-First Cockpit and Driving Integration 8775 Chip, Intelligent Experience No High/Low Spec Segmentation

In 100,000 RMB market, most models have obvious high/low spec chip hardware differentiation. Fengyun T7 equips class-first 4nm process 8775 Cockpit-Driving Integration Chip. 72TOPS NPU compute power, system response latency as low as 80ms, boot speed increased 33%. Achieving cockpit-driving hardware fusion, avoiding user experience lag brought by cockpit and smart driving separate chip segmentation.

Smart Cockpit Equips Lingxi Cockpit 2.0 Combined with Doubao Large Model, Possessing Multi-style Human-like Voice Interaction, CarPlay, HiCar Full Brand Mobile Direct Connection. Six Scenario Modes, One-Key Switch Nap, Camping, Baby, Pet Modes. Smart Driving Equipped with 22 Sensors (3R7V12U), Supporting 300+ Full Scenario Parking, Multi-floor Parking, 100-meter Track Reversing, Highway Pilot Assist. Full Series Standard AGS Intelligent Grille, Balancing Heat Dissipation and Drag Optimization. High-end Smart Hardware Downgraded, No Longer Only Appears in High-spec Versions, Reducing Threshold for Ordinary Families to Experience High-end Intelligence.

Business Value Unique Highlights: Global Quality Downgraded to 100,000 RMB Level, Reconstructing Market Quality-Price Ratio Logic

Value Misaligned Competition: Market 100,000 RMB-level pure electric SUVs are mostly based on domestic needs, focusing on low price, stacking single items parameters. Fengyun T7 takes Native Whole Vehicle Standards facing EU, Australia & New Zealand and other developed markets, down to 100,000 RMB Price Range. Domestic users buy whole vehicles under gone rigorous global verification, not export product downgraded versions.

Configuration Logic Reverse Industry Involution: Core Hardware Full Series Standardized. Battery, Heat Pump AC, etc. Core Hardware All Standard. Do not cut range in entry version, remove key comfort safety configurations. Avoid users forced to add budget to upgrade basic experience.

國內新能源賽道嘅競爭，已經進入白熱化階段。

新車迭代節奏一再壓縮，從過去三年一代，縮短至兩年、十八個月，部分品牌甚至實現一年多次改款。價格廝殺、配置內捲、流量博弈輪番上演，整個行業彷彿踏上一場永不停歇嘅競速賽道，所有人都在追逐更快嘅上新速度。

就喺全行業信奉「唯快不破」嘅大環境之下，奇瑞卻喺一場新產品發布會上，講述咗一個反行業潮流嘅故事。

全新風雲 T7 正式登場，新車一共推出三款配備，官方指導價區間 9.79 萬‑11.89 萬元，置換用戶仲可以享受到 3000 元搶先置換優惠。單單睇定價，佢只係 10 萬級純電 SUV 賽道又一名新選手。可撥開價格表層，呢台車背後，係一套同行業主流截然不同嘅造車思路。

風雲 T7 最大嘅特殊性，喺於佢並非針對本土市場打造嘅特供車型，而係一台由源頭定義嘅原生全球車。

佢嘅同源車型 Lepas L6，已經率先完成南非、泰國市場上市交付。按照規劃節奏，8 月登陸印尼，9 月進軍歐盟市場，10 月陸續覆蓋澳新、英國、以色列、馬來西亞多地。

亦即係話，喺正式同國內消費者見面之前，呢台車喺海外已經走完上市、交付、真實用戶使用嘅全流程考驗。

這種「海外先行，國內後發」嘅產品路徑，喺度放 10 萬級純電 SUV 市場實屬罕見。絕大多數車企嘅普遍邏輯，都係優先深耕國內市場，規模跑通之後，再係做適應性改動銷往海外。而風雲 T7 喺研發立項之初，就把全球 210 個國家及地區嘅法規、用車習慣納入考量，按照 2026 版 E‑NCAP 五星安全標準正向開發整車。

佢嘅研發週期長達整整三年。喺度追求快速落地嘅行業環境中，三年研發週期可算係一種「奢侈」。

項目依托奇瑞全球「1+7+N」研發體系，調動分布喺全球十大設計中心嘅上百名設計師協同參與。項目前期，團隊走訪 15 個具有代表性嘅國家，完成 5000 位全球用戶深度調研。同源車型 Lepas L6 亮相米蘭設計周，外界俾到嘅評價並非視覺衝擊強烈嘅「驚艷」，而係「耐睇」。呢份耐睇，正係匯集全球不同地區審美之後沉澱落嚟嘅結果。

而家嘅汽車市場，好多產品執著於第一眼嘅視覺衝擊力。但想做到長期耐睇，反而更加考驗設計功底。

風雲 T7 嘅外觀，唔係某位設計師嘅個人靈感輸出，而係一場大規模全球用戶共創成果。五千多名來自不同國家嘅普通用戶，佢哋真實用車場景、審美偏好，全部納入整車設計嘅評估維度。最終成品無激進誇張嘅造型，整體風格克制協調，追求長久嘅視覺舒適感。

百名設計師協同工作，目標唔係打造博眼球嘅爆款外觀，而係尋求廣泛嘅審美共識。一台車要同時兼顧歐洲用戶嘅內斂審美、東南亞用戶對實用性嘅訴求、中東地區獨特嘅偏好，最优解就係回歸設計本質：靚、實用，經得起時間打磨。

安全層面，風雲 T7 嘅車身結構、電池防護、全套主動安全系統，全部對標 2026 版 E‑NCAP 五星標準開發，相比而家市面上多數同價位產品，直接跨到下一代安全體系。

整車環境適應能力覆蓋‑40℃至 55℃嘅極端區間。北歐寒冬環境需要嘅雙源制熱系統、熱帶雨季 500mm 涉水能力，都唔係選裝配備，而係硬性工程指標，直接寫進基礎產品定義。

這種標準上嘅冗餘設計，消費者喺短期用車當間好難直觀感知，但直接決定車輛長期使用嘅可靠性下限。

佢嘅整車驗證體系，喺同級產品當間夠有分量。項目投入 81 台專屬耐久測試車輛同步開展路試，整車累計測試里程突破 600 萬公里，其中耐久專項實測里程 145 萬公里。測試足跡遍布歐盟、澳新、中東、南非、俄羅斯、墨西哥、巴西等區域，直面全球上百種複雜路況。

巴西高頻率嘅高減速坎、墨西哥顛簸鵝卵石路面、德國高速大曲率彎道、南非鬆軟非鋪裝土路、東南亞持續降雨積水路段、中東常年高溫暴曬環境，全部採用真實道路實測，唔依賴實驗室模擬數據。

就好似官方所講，所有品質結論，都嚟自於真實道路嘅檢驗。

國內官宣之前，呢台測試車就已經頻繁出現在全球各地。喺巴西碾過減速坎，駛過墨西哥嘅顛簸路面，挑戰德國高速彎道，馳騁南非野外土路，扛住東南亞雨季同中東酷暑，亦熬過北歐凜冽寒冬。

呢套全球驗證體系，收穫美聯社嘅正面評價。成都車展現場，外籍觀展團隊，亦對風雲 T7 表現出濃厚興趣。奇瑞連續 23 年保持中國品牌乘用車出口第一位，全球用戶突破 2000 萬，產品銷往 130 多個國家地區，多年積累嘅全球化經驗，全部反哺到風雲 T7 嘅產品力之上。

9.79 萬嘅起售價，係風雲 T7 投向市場最直接嘅訊號。但比價格更值得關注嘅，係價格背後嘅沉澱：三年完整研發週期、海量全球實車驗證、前瞻嘅 E‑NCAP 安全標準、上百種極限路況實測。

當整個行業喺度追逐更快迭代，奇瑞借風雲 T7 畀出另一種答案：一台面向全球市場嘅靠譜好車，急唔得，快唔到。

10 萬級純電 SUV 市場從來唔缺低價產品，但「平價同時兼顧可靠耐用」嘅選擇依舊稀缺。如果一台車，能夠扛住巴西顛簸路面、中東持續高溫、德國高速彎道嘅重重考驗，那麼回歸國內，面對普通家庭日常通勤場景，自然唔會令用戶失望。

今年成都車展，喺平靜嘅表象之下，暗流湧動。

其中，最唔得唔提係，奇瑞以「中國汽車 全球冠軍」為主題，帶同奇瑞、星途、捷途、iCAR 同縱橫五大品牌共 38 款車型登陸 5 號館。其中，風雲 A9 同風雲 T7「顏值雙子星」同台登場，全球品質家轎新標杆艾瑞澤 7 迎來全球首秀，奇瑞全新 QQ3 摩登版開啟抢鲜体验。

展台一側，係一面全「技術牆」。奇瑞喺 5 號館中央搭建咗「科技生態島」主題展台，透過實物拆解、沉浸式實驗同互動參與，將嗰啲晦澀嘅技術參數變成可睇、可摸、可感知嘅體驗。犀牛電池專區入面，觀眾唔僅直觀睇到電池原材料，而且現場仲設置咗安全體驗專線，包括電池穿刺、電芯擠壓後泡水等，觀眾可現場感知電池喺極端工況下嘅安全底線。鯤鵬動力區則展出鯤鵬天擎、可變磁通馬達、軸向磁通雙馬達等動力總成。

由電池原材料到固态電池，由電驅系統到 AI 底盤，奇瑞將整條技術鏈攤開咗喺觀眾面前。

更唔係唔提瑞享生活生態區，擺滿咗來自全球各地嘅奇瑞咖啡——有中文、英文、西班牙文、泰文、印尼文五種語言嘅咖啡杯。一杯咖啡、五種語言，一個小小嘅細節，卻係奇瑞全球化最生動嘅註腳。

瑞享生活生態區以「家」為核心，規劃咗潮改街區、智控地帶、生活市集、野趣營地、舒享座艙五大主題區域，418 款生態產品覆蓋由改裝套件到戶外露營、由智能家居到寵物生活嘅全場景……將「人·車·家」生態由一句口號，變咗可感知、可觸摸嘅真實場景。

這唔係奇瑞第一次喺大型車展上「包館」，但喺行業整體下行嘅 2026 年，卻有咗完全唔同嘅分量。更加重要嘅係，奇瑞唔止係展示產品，亦唔止係展出生態，而係喺「全球冠軍」呢個主題下，完成咗一次由「中國車」到「全球車」嘅身份宣告。

這亦證明咗：中國車企嘅全球化，唔係講故事，係做產品，係唔僅能喺中國市場打勝仗，更喺全球市場贏得尊重。

1、「原生全球車」背後，係奇瑞沉淀咗 23 年嘅體系力

點解奇瑞敢以「中國汽車 全球冠軍」作為成都車展嘅主題？答案藏喺展台嗰啲「全球車」入面。

長期以來，中國車企出海嘅路徑大多係「國內研發、國內上市、再改出去」，將為中國市場開發嘅產品做適應性調整，然後推向海外。奇瑞汽車股份有限公司執行副總裁李學用喺車展現場明確否定咗呢條路徑：「真正嘅全球車，唔係喺國內完成開發後再改出去，而係由研發起始就鎖定全球。」

風雲 T7 就係呢一理念嘅落地樣本。作為奇瑞智電時代首款原生全球車型，佢喺產品定義嘅第一日就面向全球市場開發。

呢意味著咩？一台車要同時面對歐洲高速、中東高溫、東南亞高濕、北歐嚴寒，滿足歐洲大個子嘅乘坐空間、東南亞用戶嘅用車習慣、不同國家嘅停車同操作偏好。

為此，奇瑞提前兩年預研全球法規，對標 2026 版 E-NCAP 標準設計；投入 81 台專屬耐久車同步路試，整車累計測試里程超 600 萬公里；覆蓋歐盟、澳新、中東、南非等 100 多種極限路況；深入 15 個典型國家完成用戶調研，80+ 項本地習慣適配寫入初始參數。

目前，風雲 T7 已喺南非、泰國率先上市，8 月登陸中國同印尼市場，9 月進入歐盟，10 月將喺英國、馬來西亞、澳大利亞等地陸續上市。即係話，中國消費者買到嘅新車，同歐洲、東南亞、大洋洲用戶買到嘅，係同一款「全球車」。

產品力層面，風雲 T7 搭載 65.05kWh 犀牛電池，CLTC 續航 600km，配合寬溫域熱泵空調同高壓 PTC 系統，實測續航可達 667km。安全層面擁有磐石車身 +9 氣囊 + 大師級調校底盤；智能化則採用艙駕一體 8775 芯片 + 靈犀智艙 2.0+ 獵鷹 500 駕駛輔助系統。預售價 10.99 萬至 12.99 萬元，預售 9 日訂單突破 16,787 台。

同台亮相嘅風雲 A9L ULTRA 四驅版定位 C 級旗艦，配備電動速控尾翼、前雙叉臂 + 後五連桿懸掛，搭載雪豹四驅系統同獵鷹 700 駕駛輔助，車身強度鋼鋁佔比達 88%，同樣採用 9 氣囊同犀牛電池組合。

此外，全球品質家轎新標杆艾瑞澤 7 亦迎來全球首秀。新車鎖定 10 萬級家轎市場，由水嘅動靜變化中汲取靈感，形成獨特嘅「動水之勢」設計語言，提供 C-DM 超能電混同 ICE 鯤鵬燃油版兩種動力選擇，將全球車嘅標準下放到主流價格帶，讓「全球車」唔再係高端市場專屬。

由德國紅點設計獲獎團隊操刀嘅奇瑞全新 QQ3 摩登版亦首次亮相，佢融入 Neo Retro 設計理念，將汽車百年工業中嘅經典元素同智電時代嘅科技相融合。據悉，全新 QQ3 上市後連續四個月銷量過萬，海外上市首月即銷量過萬，QQ 系列更是累計獲得全球 160 萬用戶嘅青睞。

好嘅全球化產品背後，係技術體系嘅全球化能力。

截至目前，奇瑞已有 71 款車型獲得中國、歐洲、澳洲、東盟等全球市場嘅五星安全認證，五星安全車型數量位居中國品牌首位。今年 6 至 8 月，奇瑞喺 J.D. Power 五大核心研究——新車質量（IQS）、產品魅力（APEAL）、購車體驗（PXI）、售後服務（CSI）同車輛可靠性（VDS）中全部斬獲自主品牌第一，成為今年行業唯一實現「五滿貫」嘅車企。

所以，「原生全球車」背後，係奇瑞沉淀咗 23 年嘅體系力，同深耕海外市場嘅決心、耐心同勇氣。我相信，呢先係最值得行業學習同思考嘅地方。

2、由「走出去」到「走上去」，奇瑞做咗啲咩？

喺產品力被全球消費者所認可嘅大背景下，一個月前，奇瑞剛剛拿到一張足以改寫中國汽車工業敘事嘅成績單。

2026 年上半年，奇瑞集團全球銷量份額達 4.1%，同美國福特並列全球第九，首次躋身全球車企銷量前十。比亞迪、吉利、奇瑞三家中國車企首次同時進入全球銷量前十。

今年 1-7 月，奇瑞累計出口已達 114.6 萬輛，同比增長 71.2%。僅 7 月，奇瑞單月出口 202,533 輛，同比增長 70.1%，成為中國首個單月出口突破 20 萬輛嘅車企。換算落嚟，平均每 16 秒就有一部「奇瑞造」駛向全球。

奇瑞嘅全球用戶，亦喺 7 月底累計突破 2016 萬，其中海外用戶超 699 萬，約佔 35%。即係話，每 3 位奇瑞車主，就有 1 位來自海外。

喺歐洲市場，奇瑞嘅擴張來嘅分外迅猛。今年上半年，奇瑞喺歐洲 24 國累計銷量 17.4 萬輛，同比增長 212%；其中新能源車型 8.6 萬輛，同比暴漲 385%，佔比接近一半。

喺西班牙市場，奇瑞旗下 OMODA & JAECOO 品牌自 2024 年進入市場以來，累計銷量已突破 5 萬輛，僅 2026 年上半年就售出 19,802 輛。喺英國市場，奇瑞自 3 月起連續三個月穩居單月銷量總榜亞軍。喺澳大利亞，奇瑞已連續 22 個月保持銷量正增長。2026 年 5 月，奇瑞正式進入加拿大市場。

呢意味著，奇瑞唔僅已經遍佈世界大部分地區，更喺加速打入全球標準最嚴苛嘅高法規市場，成為不折不扣嘅全球車企。

但奇瑞嘅全球化，遠唔止於賣車。

2024 年，奇瑞同西班牙 EV MOTORS 合作，重啟原日產喺巴塞隆拿嘅工廠，生產 EBRO 品牌車型。該工廠恢復運營直接創造超過 1000 個本地就業崗位。2026 年 4 月 8 日，奇瑞喺西班牙巴塞隆拿正式啟用其歐洲營運中心，同步設立西班牙研究院。2026 年 6 月，合資工廠 M1 產線正式投產。

如今，奇瑞唔只係簡單整車外銷，更實現產業、人才、供應鏈全域本土化落地。

8 月 20 日，奇瑞發布嘅 2026 年半年報顯示：上半年奇瑞汽車實現收入 1432.80 億元，其中海外市場收入 989.68 億元，同比增長 51%，佔總收入約 69%。上半年淨利率達 6.3%，而同期全國整車製造環節平均利潤率僅約 1.5%。

呢份成績單背後，係奇瑞 23 年出海累積嘅體系能力：由「產品出海」到「體系出海」，由整車外銷到本土化製造。正因如此，奇瑞董事長尹同躍才敢喺風雲 A9 上市發佈會公開表態：「2000 萬輛之後，我哋唔再參加『內卷』，我哋唔再只追求銷量，而要追求品牌向上，追求價值更大嘅創造，追求技術更多嘅突破，追求客戶滿意度更大嘅提升。」

唔卷價格卷品質，呢係奇瑞作為頭部民營車企嘅清醒判斷。上半年，奇瑞喺國內市場主動「擠水分」，少出貨 15 萬輛；研發開支達 66.72 億元，同比增長 28.3%。喺大多數車企仲喺「以價換量」嘅泥潭入面掙扎時，奇瑞已經率先完成咗由「規模優先」到「規模 + 質量」並重嘅戰略切換。

結語

由 1999 年第一輛「風雲」下線，到 2026 年全球累計銷量突破 2000 萬輛，奇瑞用咗整整 27 年嘅時間，完成咗由「中國第一輛出口車」到「全球化含量最高嘅中國車企」嘅蛻變。

今年，隨著越嚟越多嘅中國車企發力海外市場，隱憂亦喺浮現。因為，如果只係將國內「以價換量」嘅思維簡單複製到海外，咁，一代汽車人辛辛苦苦先建立起嚟嘅「中國車」口碑，可能喺短短幾年內毀於一旦。

而這，恰恰係奇瑞嘅全球化方法論最值得行業深思嘅地方。20 多年來，奇瑞行過 130 多個國家同地區，經歷過各種市場嘅起落，亦見證過中國製造由「廉價」到「可靠」嘅漫長爬坡。佢比邊個都清楚：海外市場唔怕你貴，怕你唔抵值；唔怕你新，怕你唔穩。一次品質事故，可能需要五年時間先至挽回信任；一次唔負責任嘅低價傾銷，可能令整個中國品牌喺某個市場俾人貼標籤、難以翻身。

尹同躍話「唔卷啦」，唔係唔競爭啦，而係換一種競爭方式——唔卷價格，卷品質；唔卷短期規模，卷長期口碑；唔將國內嗰套打法帶出去，而係用全球標準嚟要求自己，呢先係中國汽車能夠喺海外市場站穩腳跟嘅基石，亦係中國品牌由「走出去」到「走上去」嘅必經之路。

现在的新能源车市场，真的太卷了！很多车型追求快速上新、快速迭代，说白了就是“速成造车”，牺牲品质换进度。但这次全新上市的风云T7，完全不走这套捷径。8月26日，风云T7正式官宣上市，官方指导价9.79万—11.89万元，限时抢先置换价9.49万起。

它最不一样的地方就是：不做国内改款凑数的伪全球车，是从头按全球标准开发的原生全球SUV。慢一点，但稳很多、靠谱很多。凭借超能跑、颜值能打、安全性拉满、智能好用四大优势，直接把十万级纯电SUV的性价比和品质门槛，狠狠拉高了。

全球车真的快不了一点！慢造的车才经得起折腾

为什么说风云T7是真全球车？因为它从研发之初，瞄准的就是全世界的市场，不是先造国内版、再简单改一改出口。

整整3年研发打磨，全球多中心设计师联合创作，还收集了5000+全球用户的真实需求，不闭门造车。标准直接拉满，对标严苛的2026版E-NCAP安全标准，提前适配全球210个国家和地区的法规要求。

验证更是实打实的“魔鬼试炼”。整车跑够145万公里全球实车路试，高温暴晒、极寒冻透、高湿多雨、盐碱烂路全都跑了个遍。零下40度的北欧极寒、热带500mm深水涉水、砂石颠簸的海外山路，各种极端路况全部通关。发布会现场海外工程师亲自站台背书，所有数据都是真实路试跑出来的，不是实验室模拟出来的虚参数。#全球车快不了一点# #慢功造好车# 这句话，放在风云T7身上真的不夸张。

海内外一起火！全球用户用脚投票认可它

好不好卖、好不好开，用户最有发言权。作为奇瑞重磅车型，风云T7自带全球化基因，奇瑞连续23年拿下中国品牌乘用车出口第一，全球2000多万用户的口碑摆在这，底子足够扎实。

它的同源车型Lepas L6早已出海热销，陆续登陆南非、泰国、印尼、欧盟、澳新等多个市场，还亮相米兰设计周，颜值和品质拿下国际好评。国内预售阶段，风云T7热度直接爆了，9天订单突破16787台，足以看出大家对它的认可。

不止国内用户喜欢，老外也主动买单。成都车展上，不少海外达人、外籍用户专门来看车，现场直接下定，用真实选择认证风云T7的全球品质。而且新车上市即交付，不用漫长等车，外籍在华用户也成为首批车主，真正做到上市就兑现品质。

权威媒体、海外达人集体背书，品质不玩自嗨

一款车是不是真硬核，不能只靠品牌自己说。这次风云T7直接拉满第三方权威背书，全球权威媒体美联社专门报道，向全世界输出中国纯电SUV的硬实力。

同时海外研发、底盘、造型工程师，详细拆解车型的全球化调校、安全设计、细节适配；各地海外车主、自驾达人实测分享，从续航、颜值、安全、智能多维度真实测评。针对不同国家的路况、用车习惯，风云T7做了80多项专属本地化适配，右舵调校、防反光内饰、极端环境专项优化全都安排到位，品质经得起全球市场挑剔的眼光。

四大硬核实力，十万级价位开出越级体验续航不焦虑，日常通勤长途自驾都够用

续航绝对是家用纯电用户最关心的点。风云T7全系标配65.05kWh犀牛电池，CLTC续航600km，实测更是干到667km+，反向虚标太良心。日常通勤一周充一次电足够，长途出游也不用频繁找充电桩。

补能速度也很给力，20分钟就能把电量从30%充到80%，喝杯咖啡的功夫，就能回血300公里续航。电池寿命超长，可稳定使用15年，日常代步完全不用担心衰减问题。全系标配宽温域热泵空调，冬天不趴窝、夏天不衰减，南北用户都能安心开。

颜值接轨国际，耐看又高级

外观采用东方驭风美学，线条利落不浮夸，风刃大灯、流线车身、霞光尾门搭配起来，高级感十足。六种专属国风车色，日常代步低调耐看，出门拍照也很出片，其中炽焰橙采用豪车级车漆工艺，质感直接拉满。

车内是云翼环抱座舱，细节搭配菱格绗缝、悬浮扬声器，双内饰配色简约精致，不管是年轻人家用，还是家庭代步，审美都能适配，也难怪能拿下全球用户的审美认可。

安全拉满，日常开着足够安心

安全方面风云T7真的很舍得堆料。笼式车身高强度钢占比超高，搭配同级少见的安全结构，全车9安全气囊全覆盖。电池搭载6D锁子甲立体防护，IP68级防水、远超国标的抗挤压、防火、防腐盐雾测试，雨天涉水、烂路行驶，都不用担心电池安全问题。

底盘由国际专家团队调校，黄金轴荷比让整车开起来更稳，高速不飘、过弯扎实，刹车响应灵敏，日常家用、长途出行都足够安心。

智能好用，不花里胡哨，实用性拉满

智能配置也是越级水平，搭载同级首发4nm高算力芯片，车机流畅不卡顿，响应速度超快。搭配豆包大模型，语音交互自然顺滑，不用生硬指令，聊天、查导航、控车机都很智能。

15.6英寸高清大屏观感出色，支持全品牌手机投屏，日常使用很方便。自带小憩、露营、宝宝、宠物等六大场景模式，一键切换，自驾露营、车内午休、带娃出行全都适配。全套高清感知硬件加持，自动泊车、高速领航辅助样样齐全，新手停车、长途开车都能减负。

总结：十万级纯电，风云T7真的很香

不速成、不内卷、不玩套路，风云T7用实打实的全球研发、全球试炼、全球口碑，证明了什么是真正的原生全球品质SUV。9.79万起的售价，就能买到越级的续航、安全、颜值和智能，堪称十万级家用纯电SUV的性价比天花板，妥妥的真香车型！

8月26日，奇瑞风云T7正式上市，共推出600km悦享版、舒享版和智享版三款版型，上市指导价9.79万元至11.89万元，抢先置换价为9.49万元至11.59万元。同步公布的上市政策包含价值6000元的限时免费个性车色、2年6万零息或5年10万三年免息的金融方案，以及不分品牌的3000元置换补贴等八重礼遇。

发布会上，音乐人吴克群以“幸福体验官”身份到场，与奇瑞汽车执行副总裁李学用就“稳稳的幸福”话题展开交流，并共同启动了风云T7「幸福共创计划」。但抛开发布会的氛围营造，聚焦于产品本身，风云T7呈现出一种“慢工出细活”的研发思路，这与当前行业内追求“唯快不破”的节奏形成对比。

这款车的研发周期达3年，依托奇瑞全球1+7+N研发体系，由全球10大设计中心的百余名设计师协同，并汇集了超过5000名用户的深度共创。其开发标准直接对标2026版E-NCAP五星安全，这一标准甚至高于当前欧洲市场的法规要求。在上市之前，风云T7的同源车型Lepas L6已先行在南非、泰国等海外市场上市，后续在8月印尼、9月欧盟、10月澳新等市场也将陆续跟进。这种先经海外多元路况与法规验证，再回归国内市场的路径，构成了其“全球车”的底色。

在安全层面，风云T7的高强度钢占比达到80%，其中热成型钢占比18.84%，采用九横五纵笼式车身结构。同级独有的Shotgun结构以及首发双框副车架与Pack防撞梁，为乘员舱和电池包提供了额外防护。安全气囊配置为同级最多的9个，包含48L双腔远端气囊和1778mm一体式侧气帘。针对电池安全，其犀牛电池采用6D锁子甲31层防护，防水能力达IP68级别，为国标96倍，侧边抗挤压能力为国标2倍，并完成了1008小时盐雾测试和105秒火烧测试。

续航与能耗管理是风云T7的技术重点。全系标配65.05kWh犀牛电池，CLTC续航600km，但在实测中达到681.6km，呈现“反向虚标”。30%至80%快充时间为20分钟，电池循环寿命超过2500次。全系标配的AGS智能进气格栅、双源宽温域热泵空调与高压PTC，可在-30℃至55℃超宽温域内工作，在零下10℃环境下续航可提升15%-20%。12合1鲲鹏电驱综合效率90.8%，峰值功率178kW，最高车速180km/h。

智能化配置方面，风云T7同级首发了4nm制程的8775舱驾一体芯片，拥有72TOPS的NPU算力，系统响应延迟低至80ms。基于此芯片，灵犀智舱2.0搭载豆包大模型，支持全场景模糊语音交互。驾驶辅助方面，由3颗毫米波雷达、7个摄像头和12个超声波雷达组成的感知硬件，支持超过300种场景的自动泊车，包含远程泊入、离车泊车及跨楼层泊车，以及100米循迹倒车和高速领航辅助功能。

为验证整车耐久与可靠性，奇瑞同步投入81台耐久性试验车，整车累计测试里程超600万公里，其中耐久专项实测145万公里。验证覆盖了欧洲、澳新、中东、南非、巴西等全球100多种极限路况环境，以及-40℃至55℃的极端温域。针对不同市场，风云T7进行了80余项本地化习惯适配，例如针对泰国右舵偏好调校转向力，针对澳新、南非强光环境使用低反光材质，针对欧洲车头入库习惯设定70cm自动显示前摄像头画面等。

上市发布会现场同步举行了交车仪式，实现了上市即交付。风云T7以十万级的价格区间，提供了基于全球标准研发和验证的产品品质，其核心在于将车辆在真实复杂环境下的耐久性与安全性置于优先考量。

十万级纯电 SUV 市场如今内卷加剧，不少车型陷入 “参数好看、实际缩水” 的怪圈，入门版本砍续航、减安全配置，智能功能只留给高配，让普通家庭用户选车处处妥协。8 月 26 日上市的奇瑞风云 T7，以 9.7911.89 万元指导价，抢先置换价 9.49 万起的定价入场，凭借原生全球车定位与 “六大冗余” 产品实力，试图改写这一市场现状，把 “稳稳的幸福” 落到真实用车体验之上。

不同于很多车型先国内销售、再简单改款出海的模式，风云 T7 是一台 “先闯世界，再回国内” 的原生全球品质 SUV。该车按照 2026 版 ENCAP 五星安全标准开发，依托奇瑞 23 年中国品牌乘用车出口积淀，经历 21 个国家、超 600 万公里整车测试，81 台耐久试验车完成 145 万公里耐久验证，经受住北欧极寒、中东高温、东南亚高湿积水、海外复杂非铺装路面等百余种极限工况考验。同源车型 Lepas L6 已经登陆南非、泰国，后续还将进军欧盟、澳新等市场，海外市场的严苛试炼，反过来反哺国内用户的用车可靠性。

产品层面，风云 T7 打出超能跑、美全球、更安全、好智慧四大核心价值，最亮眼的就是做到续航平权，打破行业高低配续航差异化的惯例。全系标配 65.05kWh 犀牛电池，CLTC 续航 600km，实测可达 681.6km 实现反向虚标，30%-80% 快充仅需 20 分钟。搭配全系标配双源宽温域热泵空调，低温环境续航显著提升，不管是北方寒冬还是南方酷暑，减少季节带来的续航跳水，解决家庭用户最大的里程焦虑。

安全是家用车的核心底线，风云 T7 提出碰撞、电池、整车验证等 “六大冗余” 理念，拒绝刚好达标，而是预留充足安全余量。车身采用九横五纵笼式结构，高强度钢占比 80%，搭载同级独有的 9 安全气囊，包含远端气囊，双框副车架搭配 PACK 防撞梁，兼顾乘员舱与电池防护。犀牛电池拥有 31 层 6D 锁子甲防护，抗挤压能力为国标两倍，通过严苛火烧、盐雾、浸水测试，同时官方还推出动力电池热失控赔付新车、智能驾驶辅助最高 500 万赔付的兜底政策，把安全感从硬件延伸到用户权益。

智能与空间同样没有妥协。首发 4nm 工艺 8775 舱驾一体芯片，搭配豆包大模型，支持 300 + 全场景自动泊车、高速领航辅助。2700mm 轴距带来 84% 车内得房率，后备箱最大拓展至 1550L，1955mm 纯平大床模式适配露营、车内休憩，兼顾通勤、带娃、全家出游多元场景。

上市权益同样诚意十足，截止 9 月 30 日，用户可享免费个性车色、金融免息、置换补贴、整车含三电终身质保等 8 重礼包。吴克群作为幸福体验官亮相发布会，也让 “稳稳的幸福” 不再是营销口号。

放眼十万级赛道，很多产品只能满足 “能开就行”，而风云 T7 把全球验证的底盘、长续航、满配安全、高阶智能一并下放。当然，最终市场表现仍要交给消费者检验，但不可否认，它为十万级家用纯电树立了更高的价值标尺：家用纯电，不必为成本牺牲安全、续航与品质。

北京，2026 年 8 月 26 日—— 今日，奇瑞风云于北京雁栖湖国际会议中心举办主题为 “稳稳的幸福” 新车发布会，旗下原生全球品质纯电 SUV—— 风云 T7 正式登陆国内市场，新车推出三款配置版本，官方指导价 9.79‑11.89 万元，抢先置换价 9.49‑11.59 万元，并且实现上市即交付，十万级市场迎来一台全球标准打造的纯电 SUV 新品。

本次发布会，知名音乐人吴克群作为 “幸福体验官” 现身现场，与奇瑞汽车执行副总裁李学用围绕家庭用户真实出行需求展开对话，共同启动风云 T7「幸福共创计划」，吴克群也成为风云 T7 的 001 号车主。在行业追求快速迭代的大环境之下，风云 T7 坚持 “慢功造好车” 的长期主义，历经三年打磨，先完成海外市场验证再回归国内上市，为家庭用户带来兼顾安全、续航、智能与舒适的纯电出行解决方案。

作为一台原生全球车，风云 T7 依托奇瑞全球 1+7+N 研发体系打造，按照 2026 版 E‑NCAP 五星安全标准开发，累计完成 145 万公里整车耐久测试，穿越高温、高寒、高湿、高盐碱七大极限环境，可适应‑40℃至 55℃超宽温域使用场景。其同源车型 Lepas L6 已经率先在南非、泰国上市，后续将登陆印尼、欧盟、澳新等多个海外地区，接受全球用户的检验，做到国内外同一套品质标准，不做差异化减配。

产品层面，风云 T7 围绕超能跑、美全球、更安全、好智慧四大核心价值，打造十万级纯电 SUV 的综合实力标杆。

超能跑：全系 600km 续航，告别续航焦虑 风云 T7 全系搭载 65.05kWh 犀牛电池，CLTC 工况续航 600km，实测续航可达 667km，实现反向虚标。支持 30%-80% 快充仅需 20 分钟，搭配双源宽温域热泵系统，有效提升冬季续航表现；12 合 1 鲲鹏电驱系统，综合效率达到 90.8%，兼顾动力输出与能耗表现，真正做到续航平权，入门版本同样拥有长续航能力。

美全球：全球审美，大空间家用 SUV 风云 T7 采用驭风美学设计语言，封闭式前脸搭配分体式 LED 日行灯，AGS 智能进气格栅加持，风阻系数低至 0.286。车身尺寸 4570×1852×1694mm，轴距 2700mm，车内得房率 84%，后排纯平地台，后排腿部空间 911mm。后备箱常规容积 450L，放倒后排座椅拓展至 1550L，满足家庭出游、装载的多元需求。整车提供 6 种车身配色，内饰环抱座舱，大面积软质包覆，提供黑棕、纯黑两套内饰风格，全系标配 15.6 英寸 2.5K 中控大屏与 8.8 英寸全液晶仪表，兼顾颜值与实用性。

更安全：全球五星开发标准，多重安全兜底 车身采用高强度笼式车身结构，80% 高强度钢占比，18.84% 热成型钢，标配 9 安全气囊。电池层面拥有多重防护，官方给出电池安全兜底政策，因电池自身热失控损毁可赔付同款新车。同时整车历经全球严苛环境试炼，从结构、电池、整车验证多维度构建安全屏障，守护家庭出行安全抖音百科。

好智慧：高阶智驾上车，好开好停 高配车型搭载高通 8775 舱驾一体 4nm 芯片，72TOPS 算力，匹配猎鹰 500 智能驾驶系统，搭载 22 颗传感器，支持高速 NOA 领航辅助，覆盖 300 + 场景的全场景自动泊车，支持断头路泊车、跨楼层记忆泊车、遥控泊车等功能，解决城市停车痛点。全系标配灵犀智慧座舱 2.0，支持双音区语音交互、手机远程控制，车机响应流畅，日常使用便捷度拉满。

购车权益方面，截至 9 月 30 日下订风云 T7 可享 8 重购车礼包：炽焰橙、山烟紫个性车漆限时免费；提供 2 年 6 万 0 息或 5 年 10 万低息金融方案；首任非营运车主享受整车终身质保；666 元可购终身基础保养套餐；电池安全兜底、智驾事故最高 500 万赔付等权益，上市同步开启交付，用户订车即可快速提车。

奇瑞汽车执行副总裁李学用表示：“真正的品质，不由车标定义。风云 T7 拒绝速成造车，三年打磨，先跑遍全球再回到国内，希望把稳稳的出行幸福带给每一个普通家庭。”

随着风云 T7 正式上市，十万级纯电 SUV 市场迎来新的有力竞争者。这台经过全球严苛试炼的家用纯电 SUV，以全系 600km 续航、全球安全标准、高阶智能、亲民定价，重新定义家庭纯电 SUV 的价值标尺，为普通消费者带来更可靠的新能源出行选择。

（完）

风云 T7 官方售价

600km 悦享版：官方指导价 9.79 万元，抢先置换价 9.49 万元

600km 舒享版：官方指导价 10.89 万元，抢先置换价 10.59 万元

600km 智享版：官方指导价 11.89 万元，抢先置换价 11.59 万元

当十万级纯电SUV市场陷入“降价减配、纸面参数、快速迭代”的内卷怪圈，奇瑞风云T7的上市给出了另一种答案：以9.49万元的抢先置换价，把一款历经全球21国验证、对标2026版E-NCAP五星标准的原生全球车，下放到大众消费市场。它没有跟风拼速度、堆噱头，而是用“慢工造好车”的长期主义，和“六大冗余”的超额配置，重新定义了十万级纯电的价值基准——好车从来不是“凑出来”的，而是“磨出来”的。

反速度内卷：全球车的底色，是把风险前置

行业流行“唯快不破”：新车研发周期一再压缩，改款换代目不暇接，不少车型抱着“先上市、后迭代”的思路，把用户当成免费测试员。而风云T7恰恰反其道而行之，走了一条“先全球验证、再国内上市”的慢路径。

这款车的研发周期长达3年，依托奇瑞全球1+7+N研发体系，由全球10大设计中心、百余名设计师协同打造。更重要的是，它从产品定义阶段就同步适配全球210个国家和地区的用车需求，而非国内车型简单改款出海。在正式进入国内市场前，风云T7已经投入81台耐久试验车，完成145万公里专项耐久验证，横跨巴西高减速坎、墨西哥鹅卵石路、德国高速弯道、南非非铺装泥路等100+极限路况，经受-40℃到55℃的极端温域考验，甚至通过了东南亚500mm深水涉水、中东高温暴晒等7大类极限环境测试。

这种“把问题解决在上市前”的逻辑，本质是对用户的负责。当多数车企把“快速迭代”当成优点时，风云T7选择用全球市场的严苛标准提前跑完所有风险，让国内用户买到的不是“试验品”，而是经过千锤百炼的成熟产品。同源车型Lepas L6已在南非、泰国上市，后续还将登陆欧盟、澳新等全球主流市场，这种“全球同标”的身份，让风云T7从根源上区别于普通的国内入门车型。

反配置内卷：六大冗余，给用户的不只是“够用”

十万级市场最常见的套路，是“入门版拉低售价、中高配才给核心配置”：续航分高低配、安全气囊缩水、智能驾驶只给顶装，用户想要安心体验就必须加钱上高配。风云T7打破的正是这种“区别对待”，用“六大冗余”把高阶标准做成了全系标配。

续航平权冗余是最直观的体现：全系标配65.05kWh犀牛电池，CLTC续航600km，实测续航可达681.6km，实现“反向虚标”；30%-80%快充仅需20分钟，电池循环寿命超2500次。没有入门版续航缩水，哪怕是9.79万的最低配，也能享受到长续航、快充电、长寿命的完整体验。

安全层面的冗余更见诚意：车身按2026版E-NCAP五星标准开发，高强度钢占比80%，采用同级独有的shotgun结构、双框副车架+Pack防撞梁，搭配9个安全气囊（含48L远端气囊）；电池采用6D锁子甲31层防护，IP68级防水达到国标96倍，侧边抗挤压能力为国标2倍，通过1008小时盐雾测试。从车身结构到电池防护，都不是“刚好达标”，而是预留了充足的安全余量。

除此之外，全域节能冗余让冬季续航提升15%-20%，南北用户都不用为低温续航焦虑；操控性能冗余带来180km/h最高车速、80km/h麋鹿测试能力，日常通勤平稳，复杂路况也有底气；整车验证冗余则把异响、故障、环境适配问题在研发阶段闭环解决。这种“超额配置”的思路，本质是把全球车的品质标准下沉到十万级，让用户用10万的价格，拿到20万级的安全与品质底线。

反营销内卷：稳稳的幸福，藏在每一个日常场景里

“幸福”是汽车营销里的高频词，但多数时候只是空洞的口号。风云T7请来吴克群担任“幸福体验官”，却没有停留在明星站台的层面，而是把“稳稳的幸福”拆解成了一个个可感知的用车场景。

是周末露营时，1955mm×1310mm的纯平大床模式，能让家人躺平休憩；是日常通勤里，300+全场景自动泊车和高速领航辅助，缓解堵车与停车的疲惫；是带娃出行时，450L后备箱+38处储物空间，能装下所有行李与零碎；是寒冬清晨，9层云感座椅的快速加热，不用忍受冰冷的座椅；也是每一次出行时，80%高强度钢车身和全方位电池防护带来的踏实感。

这些体验的背后，是5000+全球用户调研、15个典型国家深度走访的结果。风云T7没有堆砌炫酷但无用的配置，而是把成本花在了用户真正高频使用的地方：宽绰的空间、舒适的座椅、靠谱的续航、踏实的安全。对普通家庭而言，好车从来不是参数表上的数字，而是每一次出门都安心、每一段旅途都松弛的日常。

全球品质下沉，才是真正的价值升级

奇瑞连续23年位居中国品牌乘用车出口第一，全球用户突破2000万，但风云T7的意义不止于又一款新车上市。它代表了一种新的行业可能：中国车企的全球化，不再只是“把国内车卖到海外”，更可以是“把全球标准带回国内”。

当十万级市场还在拼价格、比纸面参数时，风云T7用全球品质、全系标配、全场景验证，告诉市场：入门级不等于低品质，低价也可以有高安全、长续航、好体验。这种“价值反叛”，或许会成为十万级纯电市场的新拐点——真正的内卷，从来不是比谁更便宜，而是比谁更尊重用户，谁更愿意为品质慢下来。

8 月 26 日，奇瑞風雲 T7 上市，三個版本，建議售價 9.79 萬至 11.89 萬，搶先換領價 9.49 萬起。CLTC 續航 600 公里，實測跑出 681.6 公里——反向虛標，全系標準。

十萬級純電 SUV 市場咩毛病？入門版續航縮水、安全配置減配、高級智駕要加錢。風雲 T7 偏偏反其道而行：600km 續航全系給、9 氣囊全系配、20 分鐘快充唔打折。點敢咁樣做？拆嚟睇。

首先講續航，風雲 T7 最犀利一招係「續航平權」。全系標準配備 65.05kWh 犀牛電池，唔分高低配續航待遇，入門就係 600km，實測 681.6km 反向虛標——標 600 跑 680，呢種「反向操作」喺業界係頭一份。30% 至 80% 快充 20 分鐘，沖杯咖啡嘅時間。雙源寬溫域熱泵空調加高壓 PTC，零下 10 度續航仲可以升 15% 至 20%，北方冬季都唔虛。

其次講安全，呢部車真係舍得堆料。高強度鋼佔比 80%，九橫五縱籠式車身，雙框副車架加 Pack 防撞樑，按 2026 版 E-NCAP 五星標準開發。9 個安全氣囊，含 48L 雙腔遠端氣囊同 1778mm 一體式側氣簾——同級獨有。電池更加犀利，6D 鎖子甲 31 層防護，IP68 防水達國標 96 倍，側邊抗擠壓係國標 2 倍，1008 小時鹽霧、105 秒火燒都頂得住。十萬級嘅車，碉堡級安全，好少見。

最後講全球品質，呢就係風雲 T7 真正嘅底牌。奇瑞連續 23 年出口第一，全球 2000 萬用戶，130 多個海外市場。風雲 T7 同源車型 Lepas L6 已經喺南非、泰國上市，8 月印尼、9 月歐盟接著嚟。呢部車係喺海外跑完 600 萬公里、21 國實車驗證、145 萬公里耐久，先返嚟上市嘅——全球車身份，唔係國內車改個標就出海。底盤上 178kW 電機、四輪獨立懸掛、80km/h 麋鹿測試、500mm 涉水深度，能跑能頂。

總括嚟講，風雲 T7 呢次上市，係俾十萬級純電 SUV 立規矩。續航全系平權、安全拉滿餘量、全球驗證保底，9.79 萬起嘅價格，畀嘅卻係 20 萬級嘅價值。奇瑞將「慢功造好車」呢條路走晒，剩低嘅，交俾市場用腳投票。穩穩嘅幸福，大概就係咁嚟嘅。

8 月 26 日，奇瑞風雲 T7 正式上市。三款型號，上市指導價9.79 萬元至 11.89 萬元，搶先置換價最低 9.49 萬元起。

起售價唔到十萬，全係 600 公里續航，全係統一，唔存在高配低配嘅區別對待。

呢個一出來，估計唔少同行要瞓唔著啦。

十萬級市場嘅痛，終於有人治住佢

而家十萬級純電 SUV 市場有幾卷？卷到令人好累。

行業普遍有一個套路——入門版續航縮水、安全配置減配、高階智能要加錢上高配。你想買個靠譜嘅，行，加錢。你想有個像樣嘅續航，行，加錢。你想令家人坐得安全一點，仲係加錢。

消費者被迫喺低价同品質之間做妥協。

更心酸嘅係，唔少車型追求快速上市，研發驗證唔夠。電池安不安全？底盘經唔經造？冬天續航打幾折？呢啲問題，消費者只能喺提車之後自己用時間去答。

據中汽協數據，今年前 7 個月，10 萬元至 15 萬元新能源乘用車累計銷量 191.6 萬輛，同比增長 19%，呢個區間已經係國內家用純電競爭最激烈嘅主戰場。企業傳統嘅銷售策略往往習慣透過「丐版」、減配等手段拉低入門價嚟吸引消費者，無形中增加咗消費者嘅選購難度。

但風雲 T7 今次做嘅嘢，簡單講就一句——將行業慣用嘅「減配遊戲」掀咗張枱。

用奇瑞自己嘅話講，就係「慢工造好車」。呢款車由策劃到上市，經歷 2 年策劃加 3 年研發。喺行業普遍追求 12 個月推新嘅速度神話時，風雲 T7 偏偏反過嚟：81 台測試車，600 萬公里路試，145 萬公里專項耐久。

續航平權：全係 600km，拒絕「低配唔夠跑遠路」

風雲 T7 第一個打破常規嘅地方，就係續航。

全係標配 65.05kWh 犀牛電池，CLTC 純電續航 600km，實測能跑到 667km 以上甚至 681.6km，典型嘅「反向虛標」。30% 充到 80% 只需 20 分鐘，一杯咖啡嘅工夫。電池循環壽命超過 2500 次，整車使用週期內基本唔使操心換電池嘅事。

關鍵係咩？全係統一，入門即長續航。

你買 9.79 萬嘅悅享版，同買 11.89 萬嘅智享版，續航一樣，電池一樣，快充速度一樣。冇那種「低配 300 公里、高配 500 公里」嘅套路。

喺十萬級市場入面，做到呢點嘅，鳳毛麟角。

橫向對比一下同級嘅競品：

比亞迪第三代元 PLUS，提供 57.5kWh 同 68.5kWh 兩種電池，CLTC 續航分別為 540km 同 630km，入門版 540km 起，630km 版本價格去到 14.99 萬元。全係售價 11.99 萬到 14.99 萬元。

吉利銀河 E5，提供 440km、530km、610km 三個續航版本，入門版 440km，長續航 610km 版本指導價 12.58 萬元起。入門版 10.98 萬元起，續航同風雲 T7 差咗 160 公里。

風雲 T7 把 600km 續航直接做到全係標配，9.79 萬起就可以買到 600km 續航嘅車。對比元 PLUS 入門版 540km 多 60km，對比銀河 E5 基礎版 440km 多 160km。

咩叫「續航平權」？呢個就係。

安全冗余：20 萬級嘅標準，硬塞進十萬級嘅車

如果話續航平權係「睇得到嘅誠意」，嗰安全就係「睇唔到嘅良心」。

風雲 T7 由開發之初，就按照 2026 版 E-NCAP 五星安全標準設計。注意，唔係而家嘅標準，係提前兩年預研嘅下一代標準。功能安全達到 ASILD 最高等級。

車身採用九橫五縱籠式結構。80% 高強度鋼、18.84% 熱成型鋼。咩係呢個概念？同級別車型高強度鋼佔比普遍喺 60%-70% 區間，風雲 T7 直接拉去 80%。

同級獨有嘅 Shotgun 結構、雙框副車架加 Pack 防撞梁。1088mm 貫穿式轍壓門檻加強梁。前碰 6 條傳力路徑、側碰 9 條傳力路徑。呢啲專業名詞普通消費者可能聽唔明，但翻譯過嚟就一句說話：呢部車嘅車身剛性，比市面上絕大多數同級車都硬。

氣囊方面更狠——9 個安全氣囊全係標配，同級最多。包含 48L 雙腔遠端氣囊同後排側氣囊。好多 20 萬級嘅車都唔捨得俾後排側氣囊，風雲 T7 有俾。

再睇電池安全。6D 鎖子甲電池防護結構，整包 31 層防護。IP68 防水達到國標 96 倍，側邊抗擠壓 200kN 係國標嘅 2 倍。1008 小時鹽霧測試、國標 1.5 倍火燒測試時長。

雨季涉水、路面磕碰、高鹽腐蝕環境，呢啲日常用車可能遇到嘅極端場景，風雲 T7 喺研發階段已經替用戶跑完咗。

硬核硬件耐久品質守護平凡日子嘅出行安全感。

整車驗證：先跑遍全球，再返嚟見國人

風雲 T7 最特別嘅地方，唔係配置有多高，而係佢嘅上市途徑。

呢部車唔係「中國特供車」。佢喺海外叫 LEPAS L6，已經率先喺南非開啟預售、喺泰國 7 月 24 日正式上市。8 月登陸中國同印尼，9 月進入歐盟，10 月將陸續喺英國、馬來西亞、澳大利亞等地上市。

奇瑞執行副總裁李學用講咗一句好到位嘅說話：「真正嘅全球車，唔係喺國內完成開發後再改出去，而係由研發起始就錨定全球。」

呢句說話唔係口號。

風雲 T7 投入 81 台耐久性試驗車，累計完成 145 萬公里耐久驗證。整車全球總測試里程超 600 萬公里。覆蓋全球 21 個國家，212 項法規認證。

由德國高速彎道到墨西哥鵝卵石路，由南非非鋪裝路面到俄羅斯極寒地帶。覆蓋 95% 以上全球道路類型。北極極寒工況，雙源制熱效能翻倍；熱帶多雨潮濕地帶，500mm 深水從容涉水。

驗證環境覆蓋 -40℃到 55℃嘅極端溫域。七大極限環境驗證：東南亞雨季、中東高溫暴曬、印尼高濕、西伯利亞雨雪低溫、北極極黑夜、巴西砂石路、墨西哥鵝卵石路。

80 多項本地化習慣適配：泰國右舵偏好重手感、印尼顛簸路段加重轉向、歐洲車頭入庫習慣配前攝像頭。

呢部車唔係喺實驗室入面造完就賣，而係先喺全球各種極端環境入面跑咗一圈、驗證咗一圈、優化咗一圈，先至回到中國用戶面前。

美聯社權威定調點贊，成都車展外籍睇車團也直觀印證海外對中國車型嘅高度關注——風雲 T7 嘅全球品質，被全世界用戶共同見證。

李學用喺發布會度講「慢工造好車」。確實慢——2 年策劃加 3 年研發。但慢有慢嘅道理。唔等用戶喺使用中踩坑，先把所有問題喺研發階段閉環解決。

真 20 萬嘅價值：四大核心產品力拆解

1.超能跑——唔止係 600km

除咗全係 600km 續航，風雲 T7 喺能耗控制上都下咗真功夫。

全係標配雙源寬溫域熱泵空調 + 高壓 PTC。支持 -30℃到 55℃超寬溫域穩定運行。喺零下 10℃環境下續航可提升 30%。北方用戶冬天唔使擔心續航「打骨折」。

14 項低風阻設計，風阻低至 0.286Cd。12 合 1 鯤鵬超能電驅，峰值功率 178kW，最大扭矩 275N·m，最高車速 180km/h。電驅綜合效率 90.8%，最高轉速 22000rpm。

2.美全球——東方雅韻與全球審美

依托全球 10 大設計中心，百幾名設計師協同打造。5000+ 名全球用戶深度共創，喺米蘭設計周期間嘅用戶調研中，外觀滿意度達到 97%。

6 款東方雅韻車漆：熾焰橙、山煙紫、雲粉米、流光銀、青竹灰、墨石黑。熾焰橙採用 Tri-coat 三層豪車級工藝。雲翼環抱座艙，兩種內飾配色適配唔同審美。

3.更安全——已經講夠多

80% 高強度鋼、18.84% 熱成型鋼、九橫五縱籠式車身、9 個安全氣囊、6D 鎖子甲 31 層電池防護、IP68 防水國標 96 倍、側邊抗擠壓國標 2 倍。

呢啲數據喺 20 萬級車型入面都相當能打。

4.好智慧——艙駕一體晶片同級首播

同級首播 4nm 製程 8775 艙駕一體晶片。72TOPS NPU 算力、1.3TFLOPS GPU 算力、230K CPU 算力。系統響應延遲低至 80ms。

15.6 吋 2.5K 高清大屏幕。靈犀智艙 2.0×豆包大模型，全場景模糊語音交互。

22 顆高精度傳感器（3 毫米波雷達 +7 攝像頭 +12 超聲波雷達）。支持 300+ 全場景自動泊車——遠程泊入、離車泊車、跨樓層智能泊車、100 米循跡倒車。高速領航輔助提前 500 米預判變道、匝道匯入。

空間方面同樣唔含糊：車長 4570mm、軸距 2700mm。84% 得房率。後排腿部空間 911mm+ 地板純平。尾箱常規 450L，最大可拓展至 1550L。後排放倒可形成 1955mm×1310mm 純平大牀。9 層雲感舒適座椅，三檔加熱/通風。全車 38 處儲物空間。

最狠嘅一招：政策兜底

風雲 T7 今次仲推出咗兩項極具殺傷力嘅「雙兜底權益」。

一係動力電池安全兜底：因動力電池自身原因導致整車發生熱失控毀損，奇瑞賠償同款新車或不低於原車配置新車。

二係智能駕駛輔助兜底：買車一年內，喺泊車場景、智能領航場景判定為智能駕駛輔助系統原因導致事故，造成車上人傷同第三者損失賠償嘅，最高賠償 500 萬元。

此外，仲有整車終身質保（含三電）、666 元購終身基礎保養套餐。基礎流量終身免費，娛樂流量 3 年免費。

呢種「兜底式」承諾，喺整個汽車行業都極為罕見。電池燒咗賠新車、智駕出事賠 500 萬——呢背後係對產品品質嘅絕對自信。

幸福嘅注腳：吳克群嘅「穩穩嘅幸福」

發布會度，知名音樂人吳克群作為「幸福體驗官」驚喜現身。佢同奇瑞汽車執行副總裁李學用就「穩穩嘅幸福」話題暢聊，分享用車體驗。雙方認同「慢工造好車」嘅理念，現場一齊開啟風雲 T7「幸福共創計劃」。

吳克群亦成為風雲 T7 嘅 001 號車主。

「穩穩嘅幸福」呢個主題，放喺風雲 T7 身上格外貼切。CLTC 續航 600km，出行半徑唔受限；30%-80% 快充僅 20 分鐘，補能不焦慮；1955mm×1310mm 純平大牀模式，滿足露營、駐車休憩；84% 車內得房率，寬綽空間照顧後排家人；80% 高強度鋼車身、9 個安全氣囊，用硬核品質守護每一次出行；經過百萬公里全球嚴苛驗證，用耐久品質守護平凡日子裏嘅安全感。

由舞台聚光燈走入人間煙火——風雲 T7 要帶俾用戶嘅，正係呢種「觸手可及嘅安心」。

寫喺最後：十萬級市場，該變天咗

十萬級純電 SUV 市場內卷咗咁耐，卷嘅係咩？卷價格、卷續航數字、卷配置單上嘅噱頭。但真正卷到用戶心坎裏嘅，冇幾個。

風雲 T7 今次做嘅嘢，唔係單純嘅價格戰，而係價值重構。

全係 600km 續航平權、9 個安全氣囊拉滿安全底線、2026 版 E-NCAP 五星標準、全球 21 國驗證、8775 晶片智能座艙、電池熱失控賠新車、智駕事故賠 500 萬——呢啲本該出現喺 15 萬甚至 20 萬級車型上嘅嘢，奇瑞硬係塞進咗一台 9.79 萬起售嘅車入面。

有句話講「全球車 10 萬級嘅價格，真 20 萬嘅價值」係營銷話術。但將參數一項項掰開睇，呢句話真係唔算誇張。

當然，車好唔好，最終要交給市場同時間嚟檢驗。但有一點可以肯定——風雲 T7 今次上市，等於喺十萬級純電 SUV 市場丟咗一顆深水炸彈。

嗰啲仲係玩「低配縮水、高配加錢」套路嘅同行，該好好諗下點樣接招。

畢竟，消費者唔傻。邊個喺認真造車，邊個喺糊弄人，大家心入面都有把秤。

一個數據可以說明問題：奇瑞 1-7 月新能源累計銷量 60.4 萬輛，同比增長 42.3%；上半年出口 94.38 萬輛，同比暴增 71.5%，7 月單月出口突破 20 萬輛，成為中國首個單月出口破 20 萬輛嘅車企。新能源同全球市場都係奇瑞嘅舒適區，而呢份「舒適」嘅背後，係奇瑞長時間對品質嘅極致把控。

風雲 T7，就係呢種「長期主義造車」嘅最新答卷。

喺馬來西亞嘅 SUV 市場，好多買家喺揀車嗰陣都會拿 Honda HR-V 同 Toyota Yaris Cross 做比較。呢兩款車喺價位同定位上都幾接近，今日我哋就從多個方面做一個詳細嘅比較，幫你省下做功課嘅時間。

價錢同版本

Honda HR-V 喺馬來西亞嘅 OTR 售價係 RM 115,900 - 143,900，一共有 4 個版本，包括 2026 e:HEV 1.5L RS（RM 143,900）、2026 1.5T V（RM 137,900）、2026 1.5T E（RM 130,900） 等等。

Toyota Yaris Cross 喺馬來西亞嘅 OTR 售價係 RM 99,900 - 109,900，一共有 2 個版本，包括 2026 1.5L Standard（RM 99,900）、2026 HEV 1.5L Standard（RM 109,900） 等等。

由價錢睇落，Toyota Yaris Cross 嘅起步價比 Honda HR-V 平咗 RM 16,000。講句實話，喺呢個價位段，幾千蚊嘅差距其實唔算大，關鍵仲係睇整體嘅性價比同埋長期使用成本。

動力同油耗

Honda HR-V 配備 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。

Toyota Yaris Cross 配備 1.5L 4-cyl，馬力 105 hp。官方油耗 6.0 L/100km。

動力方面，Honda HR-V 嘅 1.5L Turbo 比 Toyota Yaris Cross 嘅 1.5L 4-cyl 多咗 35 匹馬力，中段加速更有信心，尤其係跑高速公路超車嗰陣。不過 Toyota Yaris Cross 嘅油耗可能更抵，日常市區通勤差別唔會太大。

空間同舒適度

Honda HR-V 車身長 4500 mm，車尾箱 450 L。

Toyota Yaris Cross 車身長 4400 mm，車尾箱 400 L。

空間方面，Honda HR-V 嘅車身比 Toyota Yaris Cross 長咗 100 mm，車內乘坐空間會稍微寬鬆啲，尤其係後座腿部空間。如果你經常載家人或者需要放嬰兒車，大少少嘅車身確實更實用。

保養同維修

Honda HR-V 保修 5 年/無限里程，保養間隔 每 10,000km 或 6 個月。

Toyota Yaris Cross 保修 5 年/無限里程，保養間隔 每 10,000km 或 6 個月。

兩款車嘅保修條件一樣，呢方面唔使諗咗多。實際保養成本仲要睇品牌嘅服務網絡同零件價格，建議去車友群問下真實車主嘅經驗。

總結

總體嚟講，Honda HR-V 同 Toyota Yaris Cross 都係馬來西亞市場好好嘅車型。揀邊一輛，關鍵仲係睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕先做最後決定。買車係件大事，花少少時間做功課絕對唔會錯。

喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Honda WR-V 同 Kia Sportage 嚟做比較。呢兩款車喺價位同定位上都幾接近，今日我哋就從多個方面做一個詳細嘅對比，幫你省做功課嘅時間。

價錢同版本

Honda WR-V 喺馬來西亞嘅 OTR 售價係 RM 89,900 - 107,900，合共 4 個版本，包括 2023 1.5L V（RM 99,900）、2023 1.5L E（RM 95,900）、2023 1.5L S（RM 89,900） 等。

Kia Sportage 喺馬來西亞嘅 OTR 售價係 RM 129,639 - 179,320，合共 4 個版本，包括 2025 1.6T DCT 4WD High（RM 179,320）、2025 1.6T DCT 2WD High（RM 159,320）、2025 2.0L AT 2WD High（RM 139,639） 等。

睇價錢嚟講，Honda WR-V 嘅起步價確實比 Kia Sportage 平咗 RM 39,739。如果你預算有限，Honda 嘅入門版已經可以滿足日常需求。但都要注意，平嗰幾千蚊，喺配備上可能有取舍，具體要睇你嘅需求。

動力同油耗

Honda WR-V 搭載 1.5L 4-cyl，馬力 105 hp。官方油耗 6.0 L/100km。

Kia Sportage 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。

動力方面，Kia Sportage 嘅 1.5L Turbo 比 Honda WR-V 嘅 1.5L 4-cyl 多咗 35 匹馬力。不過日常喺市區開，兩款車嘅動力都夠用，唔會覺得夠唔到力。

安全配備

Honda WR-V 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 Honda SENSING。

Kia Sportage 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 Drive Wise。

兩款車嘅安全評級一樣，喺呢個級別裡面安全配備都算畀得好齊全咗。而家嘅新車安全性都唔差，唔使太擔心這一點。

空間同舒適度

Honda WR-V 車身長 4400 mm，後備箱 400 L。

Kia Sportage 車身長 4400 mm，後備箱 400 L。

兩款車嘅尺寸幾乎一樣，車內空間差別唔大。呢個級別嘅車，日常使用完全夠用。

配備同科技

Honda WR-V 採用 FWD 驅動方式。

Kia Sportage 採用 FWD 驅動方式。

兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大區別。

總結

總嚟講，Honda WR-V 同 Kia Sportage 都係馬來西亞市場幾唔錯嘅車款。揀邊一輛，關鍵都係要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花啲時間做功課絕對唔會錯。