In recent years, leading domestic automakers have been embarking on overseas expansion, which has also drawn the attention of many Chinese consumers to the "Global Car" label. Currently, a Global Car is no longer a simple export label; from the start of R&D, it must adhere to high global standards, adapt to diverse global climates/road conditions, satisfy diverse global aesthetics, and so on. Therefore, in terms of quality, global models are often more convincing.

(Changan Qiyuan New Q05)

Today, we focus on two representative models: Changan Qiyuan New Q05 and Leapmotor A10. Changan Qiyuan New Q05 is backed by a state-owned enterprise, went to Thailand in May, will enter Uzbekistan in June, and will subsequently be exported to South America, Europe, etc., continuously expanding its overseas footprint. Leapmotor A10 leverages the sales channels of the overseas giant Stellantis Group covering various countries overseas; selling globally in the future is also a certainty.

(Leapmotor A10)

When the budget ceiling is 100,000 and a Global Car is locked in, Changan Qiyuan New Q05 506Max+ (dealer price approx. 95,900) and Leapmotor A10 505 LiDAR Version (dealer price approx. 86,800) will both enter the candidate list. So when choosing a "Global Family Partner", how should we decide? Let's chat about it below.

(Changan Qiyuan New Q05)

Choosing pure electric cars, the battery, motor, and electronic control systems are an unavoidable topic. From these two cars, they are both equipped with 50+ kWh batteries. CLTC pure electric range reaches 506km/505km respectively. Commuting on weekdays can charge every 10 to 15 days. Long-distance travel has no range anxiety.

(Leapmotor A10)

However, I noticed that the battery supplier for Changan Qiyuan New Q05 is CATL, while Leapmotor A10 uses Gotion High-Tech/Jiangsu Zhengli. Moreover, the entry-level version of Leapmotor A10 uses air-cooled cooling. Not to mention summer heat dissipation cannot keep up and charging efficiency drops, safety redundancy also needs improvement. In contrast, Changan Qiyuan New Q05 comes standard with CATL battery cells for the whole series. The 506km range version uses mainstream liquid cooling technology, and the low-spec version also uses direct cooling technology. The foundation of the powertrain and battery system is clearly more solid. Battery heat dissipation and safety performance are relatively leading. Whether for daily commuting, long-distance travel, or high-frequency fast charging, it can bring a more reassuring driving experience.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Regarding power, both cars are equipped with a single motor. Changan Qiyuan New Q05 has a maximum power output of 120kW/190N·m, while Leapmotor A10 has 90kW/150N·m. The former's 0-100km/h acceleration is in the 8-second range, while the latter is over 10 seconds. In terms of acceleration in the middle-to-late stages of city driving, Leapmotor A10 responds sluggishly, while Changan Qiyuan New Q05 is powerful and responsive, making overtaking and lane changes easier.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Beyond the driving system, seating quality is also a key focus. Regarding seating quality, space and configuration comparison are unavoidable. Changan Qiyuan New Q05 is a Compact SUV with dimensions 4435*1855*1595mm and a wheelbase of 2735mm. Leapmotor A10 is a Subcompact SUV with dimensions 4270*1810*1635mm and a wheelbase of 2605mm.

(Changan Qiyuan New Q05)

(Leapmotor A10)

The differences in model class and size are reflected directly in the experience differences. For a tester with a height of 1.75 meters, adjusting the front row to the driving position, sitting in the rear of Leapmotor A10 leaves about a fist's width of leg room; sitting in the rear of Changan Qiyuan New Q05 leaves over two fists of leg room, including headroom space which is also better. If traveling with 3-5 friends on weekends or organizing family trips, a wider rear seat usually allows passengers to get a more comfortable long-sitting experience and space stretch. From this point, Leapmotor A10 does not match Changan Qiyuan New Q05.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Furthermore, Changan Qiyuan New Q05 rear seat backrest can adjust angles, equipped with rear cup holders, center armrest, air vents, etc. The above functions cannot be realized in the rear seat of Leapmotor A10. So, if you are in the rear seat essential group, I suggest test driving with family members to feel the differences in rear seat experiences.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Looking at front-row configurations again, Changan Qiyuan New Q05 integrates electric adjustment/Heating/Ventilation/Massage, and passenger seat leg rest configurations. Leapmotor A10 only has driver electric adjustment and front heating. For midday naps in the car on weekdays, Changan Qiyuan New Q05 owners can enjoy a massage chair with leg rest support in the passenger seat, and seat ventilation is also very useful in summer commuting. But for Leapmotor A10 owners lacking massage recliners and seat ventilation, whether for summer commuting or midday naps, the experience will be significantly compromised.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Finally, returning to the original point of "100,000 budget ceiling". It is not hard to see that although Changan Qiyuan New Q05 price is slightly higher, it offers a more mature and quality-convincing travel solution. From range, top battery supplier and power, to spacious space and comfort configurations, its comprehensive strength is better than Leapmotor A10, enabling users to feel reliability and quality in every trip. Therefore, if hesitating between Changan Qiyuan New Q05 and Leapmotor A10, I personally believe Changan Qiyuan New Q05 is the better choice.

Last month, the Changan Qiyuan New Q05 was launched in Thailand, marking that this domestic compact pure electric SUV sales champion has officially started its global journey. It should be noted that this pure electric SUV with global car quality, after enjoying the purchasing benefits of June, currently has a starting price of only 69,900 RMB. So in the 70k-80k RMB most mainstream budget range, the Changan Qiyuan New Q05 and the Leapmotor A10 which also possess global car quality, who is actually more worth buying? Let's compare them in actual practice across four dimensions: space, intelligence, power, and battery.

(Changan Qiyuan New Q05)(Leapmotor A10)

To ensure a fair comparison, we will choose the Changan Qiyuan New Q05 405MAX (79,900 RMB after discount) and the Leapmotor A10 505 Joy Edition (76,800 RMB) for comparison. These two models currently have similar selling prices. Without further ado, let's see what differences they have below.

Space: Changan Qiyuan New Q05 has a clear size advantage, Leapmotor A10 space optimization is online

(Changan Qiyuan New Q05)(Leapmotor A10)

First look at space. This is the core need for most consumers buying an SUV. In this aspect, Changan Qiyuan New Q05 is undoubtedly more advantageous. Because positioned as a compact SUV, it has length/width/height of 4435/1855/1600mm, and a wheelbase of 2735mm. Compared to Leapmotor A10 positioned as a subcompact SUV (4270/1810/1635mm, wheelbase 2605mm), it has advantages in vehicle length, width, and wheelbase.

(Changan Qiyuan New Q05)(Leapmotor A10)

In actual riding experience, Changan Qiyuan New Q05 rear knee space is 320mm. Passengers 175cm tall sit in, legroom also has nearly 2 fists of space. While Leapmotor A10 space utilization is not bad, limited by wheelbase, rear legroom can only be said to be sufficient. Most importantly in the front seat area, Changan Qiyuan New Q05 driver's seat also provides heating/ventilation/massage functions, while Leapmotor A10 only has heating function. Like summer usage or long-distance driving, Changan Qiyuan New Q05 driver's experience will be more comfortable and relaxed.

(Changan Qiyuan New Q05)(Leapmotor A10)

Storage capacity, both cars' performance is quite good. Changan Qiyuan New Q05 trunk basic capacity reaches 540L, among which there is a 90L under-floor storage compartment, can easily achieve dry and wet separation. After folding rear seats, max capacity reaches 1380L. Like strollers, camping gear or even small appliances can basically fit. Of course Leapmotor A10 benefits from good usable space ratio, performance is better. Trunk basic capacity reaches 602L, after folding seats max capacity reaches 1549L. Suburban trips, grocery shopping etc., are no problem.

Intelligence: Both have strengths, high trims bring surprises

In intelligence aspect, both cars' performance are also on par. Hardware-wise both cars provide 14.6-inch central screen + smart car system configuration. Including connected car, phone-car connectivity, app store, voice control functions are all equipped. However, this Changan Qiyuan New Q05 being compared today, due to integrating AI large model, also supports continuous dialogue, see-say-everything functions. When driving hands full or wanting to complete multiple operations continuously, experience will be more intelligent and convenient.

(Changan Qiyuan New Q05)(Leapmotor A10)

Nowadays the assisted driving part everyone cares about when buying cars. Today these two models are equipped with basic L2 assisted driving system. Including ACC full-speed adaptive cruise, lane centering, AEB active braking functions are all equipped. Like driving long-distance highway or encountering 'sudden pedestrian appearance' emergencies can be effectively handled. Among them Leapmotor A10 also has assisted parking entry function, is more user-friendly for new drivers.

(Changan Qiyuan New Q05)(Leapmotor A10)

It is worth mentioning, high trim versions of both cars provide LiDAR smart assisted driving solutions. Can both achieve highway navigation, automatic parking assist functions. However Leapmotor A10 price 86,800 RMB top trim models have this. While Changan Qiyuan New Q05 threshold is slightly higher. Only after discount 99,900 RMB version has it.

Power Performance: Changan Qiyuan New Q05 performance is stronger, acceleration is faster.

(Changan Qiyuan New Q05)(Leapmotor A10)

In power aspect, Changan Qiyuan New Q05 equipped with 120kW permanent magnet synchronous motor. Max torque 190N·m. Daily city commute is very brisk. Overtaking and lane changing also has confidence. While Leapmotor A10 motor power is 90kW. Max torque 150N·m. 0-100 acceleration approx 10.6 seconds. Daily use can basically meet. But compared to Changan Qiyuan New Q05 power is slightly inferior.Battery & Range: CATL support, cooling method is particular

In battery aspect, Changan Qiyuan New Q05 all series standard CATL cells. Rare under 100k RMB. This Changan Qiyuan New Q05 discussed in this article has 405km pure electric range (CLTC). Daily commute charging once a week is completely enough. And if you have higher requirements for range, Changan Qiyuan New Q05 also has 506km range version optional. Benefit price starting from 89,900 RMB. Leapmotor A10 gives 505km pure electric range (CLTC). Data is advantageous, but cells come from Gotion or Jiangsu Zhengli. In comparison, Changan Qiyuan New Q05 battery safety is more reliable.

(Leapmotor A10)

In charging speed aspect, Changan Qiyuan New Q05 supports 3C fast charging. 30%-80% charging only needs 15 minutes. Leapmotor A10 supports 2.5C fast charging. 30%-80% charging needs 16 minutes. Difference between the two is not large. And both cars also support external discharge. Can meet outdoor camping needs.

(Changan Qiyuan New Q05)

Finally separately discuss the battery cooling method everyone cares about. Changan Qiyuan New Q05 entry version adopts direct cooling technology. Mid-to-high trim models are all liquid cooling. Leapmotor A10 only 505km version equipped with liquid cooling. 403km version still uses air cooling. Looking at actual usage, liquid cooling runs more stable in high temp environment, high power fast charging scenarios. Can effectively suppress battery temp rise. Reduce thermal runaway risk. While guarding battery safety all-round, slow down cell degradation, extend service life. Comparing, Changan Qiyuan New Q05 all series cooling solution overall better. Battery safety guarantee capability significantly ahead.

(Changan Qiyuan New Q05)(Leapmotor A10)

Overall, Changan Qiyuan New Q05 and Leapmotor A10 are both 70k-80k RMB price range highly competitive global quality pure electric SUVs. Leapmotor A10 wins in longer range and mainstream automotive-grade cockpit chips. Suitable for users with certain range requirements. While Changan Qiyuan New Q05 has more advantages in space, power and battery quality. All series standard CATL cells also makes people more reassured. For most family users, larger space, faster power and more reliable battery, brought daily usage experience improvement will be more obvious. Plus Changan Qiyuan New Q05 is backed by a central SOE major manufacturer. This May also launched in Thailand. Undergone sufficient verification by domestic and foreign markets. Sales and reputation are both quite good. Overall more worth buying.

Valentino Debis, a professional rider in the World Superbike Championship (WSBK), made a name for himself at a young age. His career has been quite bumpy. Early on, due to a lack of sufficient funding support, he could only participate in lower-level events for a long time as a substitute rider or wildcard. Fortunately, Debis did not give up and continued to chase his racing dreams, winning his first WSBK championship trophy only at 33 years old. This year, he joined Zhang Xue Motorcycle, ushering in a major career explosion. He has already secured six round championships this season and is also well-known to many Chinese netizens.

Joining Forces with Champion Riders, From Leapmotor to the World

The Debis who was once not looked favorably upon, waited nearly 10 years in WSBK to win a championship. Just like Zhang Xue himself, he chases his dreams and sticks to his direction, moving forward even if stumbling, until he becomes famous worldwide. Leapmotor Cars is the same. Once mocked by others, after working hard to build cars for 10 years, they have now become the sales champion among China's new forces, and also stood on the broader world stage.

Recently, Leapmotor Cars officially announced Debis as the first European owner of the Leapmotor Lafa5. The slogan on the poster is "From Leapmotor to the World", which indeed fits the current positive state of both Leapmotor Cars and Debis. Leapmotor was able to stand out from many new forces, not only because the product positioning is accurate, achieving tech equality through extreme cost-performance, but also because marketing positioning is very precise. For example, the Leapmotor Lafa5 which welcomed Debis, the first European owner, is an electric hot hatchback, full of fashion and dynamism, allowing people to enjoy the joy of passionate driving, complementing the image of champion racer Debis.

Precision Marketing, Leapmotor Also Has Chen Duling and Fei Xiang as Spokespersons

Previously, Leapmotor Cars also announced Chen Duling as the spokesperson for the A series and Fei Xiang as the spokesperson for the D series. Leapmotor collaborated with Chen Duling's new drama "Outstanding" for creative marketing, shaping the image of Leapmotor A10 as a young and fashionable leader among cars. The entry-level price of over 60,000 is also very friendly to young customer groups.

Fei Xiang, 1.91 meters tall, is mature and elegant. Sitting in the zero-gravity seats of Leapmotor flagship SUV D19, he interpreted "Land First Class Cabin" with his personal experience as the first owner. Leapmotor hopes consumers can feel the charm of this flagship SUV from Fei Xiang's style and temperament, with class-leading luxury quality and a relatively accessible price that gives a sense of calm, without creating too much pressure on daily life.

Pushing Overseas Markets, Rushing Towards the Global Path

In the just-passed month of May, Leapmotor Cars delivered over 81,000 new cars. They ranked first among new forces and also set a new brand monthly sales record. For the first 5 months of this year, Leapmotor's cumulative sales were about 263,000 units, a 49.6% year-on-year increase. At the same time, Leapmotor Cars is actively expanding overseas markets. In 2025, with 67,000 units, they topped the Chinese new forces overseas sales champion. In the first quarter of this year, exports exceeded 40,000 units. In May, Italy's single-month registration was 4,765 units, with a pure electric market share of 34.5%. Recently, the company's main model, Leapmotor C10, officially started localized assembly production at the Gurun, Kedah, Malaysia factory, marking further implementation of Leapmotor's overseas manufacturing system.

Leapmotor Cars started from zero and rapidly grew to become the sales leader among China's new forces. In the first two years, partnering with the world's fourth-largest automotive group, they established the Leapmotor International Joint Venture Company, becoming an electric choice in Europe, Southeast Asia, and many other regions. Now, Leapmotor Cars joined hands with Debis. On one hand, this can leverage the champion racer's influence in Europe to improve overseas awareness. On the other hand, it shows their attitude. Leapmotor does not only want to be the sales champion among China's new forces, but also wants to run to the peak of the world.

"In the first 5 months of this year, hundreds of new car models launched, but sales contracted. The combination of declining sales, revenue, and profits is unprecedented." At the just-concluded 2026 China Automotive Chongqing Forum, Wang Xia, President of the Automotive Division of the China Council for the Promotion of International Trade and President of the Automotive Chamber of the China Chamber of Commerce, pinpointed the chronic involution in the current auto market.

The first half of this year has not ended yet, with 544 new car models launched domestically, including 71 brand new and facelifted models. However, national passenger car retail sales dropped nearly 20% year-on-year in the first 5 months. If exports are excluded, this figure is 23.8%. Not only fuel vehicles, but new energy vehicles also declined over 15% year-on-year. The auto market has fallen into 'false diligence' where the more effort one puts in, the more poignant it becomes.

The most terrifying aspect is that the automotive industry's profit margin was only 3.2% in Q1, a historical low. Regarding this, President Wang Xia stated: "Sales without profit support are just empty number games; profits maintained by subsidies are ultimately a castle in the sand."

As top new force players, Li Auto and Xpeng reported revenue growth rates of -11.4% and -17.6% respectively in Q1 2026. NIO benefited significantly from high-end models like the new ES8 launched in Q4 last year, with a growth rate of 112.2% in Q1, but still reported a net loss of 330 million yuan. Leapmotor, ranked first in deliveries, had a growth rate of 8%, with revenue hitting a record high for the same period last year. Why was Leapmotor able to achieve a 'double kill' of sales and revenue during the Q1 downturn in the auto market? Will the newly launched C Series help Leapmotor achieve its annual million sales target?

C Series sales share decline 'reasonable'? Will it definitely return to 50% after new launch!

Leapmotor was the new force sales champion of 2025. Following a full-domain self-research route, over 65% of core components are self-produced, resulting in lower manufacturing costs than competitors. The product matrix simultaneously covers the 100,000-200,000 yuan market segment. Pure electric + extended range dual lines have no shortcomings. Coupled with sufficient capacity support for continuous delivery, the pragmatic industrialized car manufacturing route and the 'half-price home SUV' label perfectly fit current mainstream consumer demands. This is the reason for its counter-trend growth.

In the past two years, C10/C11/C16, C Series models contributed massively to Leapmotor's sales. Sales share was 77% in 2024, 55% in 2025, but only 36% in Q1 2026. Why do the sales pillars fail? Because Leapmotor knows that to achieve the million sales target, C Series alone cannot support it; they must optimize product structure and bloom at multiple points.

So at the end of last year we saw the volume-driving A Series, profit-guaranteeing B Series, foundation C Series, and premium D Series. These four pillars support Leapmotor's sales. This year Q1 was also the C Series gap period, old models clearing stock, users waiting for facelifts, demand will concentrate on the second half.

The recently launched Leapmotor C Series focuses on unchanged prices with upgraded configurations. The whole range gets 8295 chips, LiDAR is moved down, and range is improved. This product structure repair was very timely, filling all pain points, so C Series sales share will significantly recover in the second half. Bold prediction: it will return to 50%.

Can the million sales target still be achieved? Where is the bottleneck? How to win?

Conclusion first: The 1 million annual sales target is challenging to reach, but likely achievable. Leapmotor's annual sales target composition is 900,000 domestically, 100,000-150,000 overseas.

Bottlenecks remain, a well-worn topic being slow capacity ramp-up. The Jinhua, Zhejiang factory producing the 100,000 yuan main model A10 started two-shift production in April, aiming for 30,000+ capacity in June. It still has distance from the 100,000 per month target. The Hefei factory just started production in May, with two-shift annual output 200,000-400,000, but capacity release is late, contributing limitedly in the short term. Plus battery cells, chips, and automotive-grade storage are still tight and prices are rising, restricting full production progress.

However, Leapmotor is very confident in the Jinhua, Hangzhou, Hefei golden triangle capacity layout, with a total annual planned capacity of 1.46 to 1.51 million units, nearly 1.5 times the million sales target. There is determination that as long as orders continue to pour in, they can handle this tremendous fortune.

Back to products, A10 first month firm orders broke 40,000 units, D19 broke 15,000 firm orders in 15 days. Plus this month's facelifted C Series, sales will likely hit new highs in the second half. Also, there is an ace card positioning the 50,000-70,000 yuan range, targeting the sinking market—A05 launching soon. This small car can add L2-level driving assistance systems, crushing competitors at the same level.

As long as Leapmotor can take a huge market share in this price range, other competitors will have no chance to turn the tables. Consumers at this price point are usually very price-sensitive. Either first-time buyers with budget constraints, or second family cars with limited demand, so price will be the biggest factor in decision-making. A05 will likely become a rocket accelerator on Leapmotor's million sales journey.

Except for the domestic market, Leapmotor Q1 overseas exports were about 40,000 units, exports skyrocketed 442% year-on-year, ranking first in export volume and export share among new forces. This benefits from Stellantis Group's 40 countries, 800+ store resources. Leapmotor doesn't need to build global channels itself, which is unique among all new forces. In the second half, with factories in Spain, Malaysia, etc., going into production, Leapmotor's overseas sales might have even bigger surprises.

In the road to smashing the million sales target, Leapmotor has one last trick: trade price for volume. Compared to competitors, Leapmotor still has room for price cuts in the 100,000 yuan range, but Leapmotor leading sales won't take risks desperately. After all, once prices drop, it's hard to recover.

Another reason for confidence in Leapmotor's second half sales is market laws. Looking at the past 5 years, the auto market shows a pattern of slow first half, busy second half. Usually, the second half accounts for 55%–60% of the full year. As Leapmotor Vice President Li Tengfei said: "Annual sales will show a trend of first suppress then rise. We are very confident in the goal of hitting 1 million units."

Can selling at low prices break the predicament where bigger scale means weaker profitability?

From annual loss of 5.1 billion to profit of 540 million, Leapmotor interpreted a textbook loss reduction curve in just three years. But Q1 2026 Leapmotor welcomed new challenges. Gross margin 9.4%, less than the 14.9% of the same period last year. Net loss 390 million yuan. Last year same period lost only 130 million yuan. And last year Q4 still made 360 million.

Leapmotor car profit in 2025 was 903 yuan per unit, less than one-tenth of BYD, one thirty-fifth of Li Auto. Selling the most, but earning the least. And B10 new model R&D, overseas channel deployment, Malaysia and Spain factory production, all require continuous investment.

Although Leapmotor has run through the economies of scale loop through extreme cost control and high sales turnover, the profit ceiling under the low-price strategy is gradually becoming clear. Leapmotor sales are still new highs, scale is still growing. By 2028 economies of scale will be fully released, fixed cost per unit significantly diluted.

Additionally, Leapmotor's LEAP 3.5 architecture, C/B Series model component commonality rate reached 88%, amplifying 'reuse effect' not only shortened new model development cycle by 25% compared to previous generation, whole vehicle R&D investment will also reduce by 40%. It also improved procurement bargaining power by sharing core parts like chassis, lights, seats. Only then will economies of scale welcome the true inflection point on profits. At the same time, Leapmotor also announced plans to launch its own second high-end independent brand in 2027. New product pricing will target the 300,000 yuan+ high-end market, opening price ceiling, boosting brand premium.

Domestically using high specs low prices to seize market, overseas Leapmotor actively borships seeking premium space. Global fourth largest carmaker Stellantis Group, after announcing deepening strategic cooperation with Leapmotor on May 8 this year, decided to hand over operation rights even ownership of its European flagship factory to Leapmotor. In the near future the Spain Zaragoza Plant that once produced Opel, Peugeot will produce Leapmotor's B10. And the Madrid Villaverde Plant that once produced Citroën will also start producing Leapmotor in 2028.

Besides this, based on Stellantis Group's advantage of over 30% market share in South America, Leapmotor's Brazil Plant is also progressing in an organized manner. And with South East Asia market performance year-on-year improvement this year, Leapmotor is also actively advancing Indonesia, Malaysia, Thailand plant plans. In the future high gross margin overseas business share will rise, balancing Leapmotor's domestic low-price involution losses.

Conclusion

Leapmotor founder Zhu Jiangming once said: "Only by surviving can we develop. Making scale bigger is a goal more important than profitability." So at this stage after Leapmotor completes the million sales target, it will smoothly pass through the cycle. But profitability yields to scale expansion, annual 5 billion net profit goal will be missed.

Just as President Wang Xia said at the beginning, scale without profit is poison. In this final elimination race of global new energy giants, million sales were never the goal. To get the ticket to the future, either run through unmanned driving, get the next baton of technical revolution, or run through overseas markets, become the 'Toyota' of the new energy era.

A couple asked via the backend, with a budget of around 100,000, planning to buy a somewhat reliable pure electric SUV. After looking at the Changan Qiyuan New Q05 and Leapmotor A10, they both seemed good, but which car is actually worth buying? In my opinion, there is still a huge difference between these two SUVs, and their attributes and characteristics are completely different, making the choice not hard. So today, let's compare these two SUVs and see how to choose?

Specifically, we compare the Changan Qiyuan New Q05 2026 Model 506 Max+ at a benefit price of 95,900, and the Leapmotor A10 2026 Model 505 LiDAR Version at a guide price of 86,800. Both are their respective best-selling configurations, representing versions chosen by most users, with a relatively small price difference.

(Changan Qiyuan New Q05)

Currently, both SUVs are best-selling products, even exported overseas. The Changan Qiyuan New Q05 launched in Thailand in May, and will enter Uzbekistan, Central and South America, Europe, etc. within the next few months. Without unexpected issues, it will be seen globally in the future. The Leapmotor A10 will also enter the European market in the future. Both cars are sold globally, and products that can become global cars need to meet testing standards of various countries, so quality is usually trustworthy.

(Leapmotor A10)

The reason couples choose SUVs for travel, I believe it's more about caring about the comfort experience, so space is very important. The Changan Qiyuan New Q05 as a compact SUV, length/width/height 4435*1855*1600mm, wheelbase 2735mm, while the Leapmotor A10 as a subcompact SUV, length/width/height 4270*1810*1635mm, wheelbase 2605mm. Body size is one class smaller, actual seating space also has a gap. We will discuss specific details later.

(Changan Qiyuan New Q05)

The Changan Qiyuan New Q05 front seats are equipped with power adjustment, ventilation, heating, and massage. The front passenger seat is a Queen's Seat with a leg rest, which can recline with one button, perfect for couples traveling comfortably. When tired of riding, you can lie down, turn on the massage for a SPA relaxation. The car interior has 80% quality soft-touch material texture which is better. The combination of automatic air conditioning and PM2.5 filtration allows you to adjust the suitable temperature effortlessly while lying in the car.

(Leapmotor A10)

Although the Leapmotor A10 is the top trim, only the driver's seat supports power adjustment. While the front row has heating functions, inevitably one of the couple traveling won't enjoy the good treatment. Plus it uses manual air conditioning, requiring manual operation for seat, temperature, and airflow; "lazy" patients would probably feel very uncomfortable. Additionally, the Leapmotor A10 interior is mostly hard plastic, with a soft-touch coverage area of 2.63㎡, which is slightly smaller.

(New Q05)

(New Q05)

Moving to the rear seat, an adult 175cm tall in the Changan Qiyuan New Q05 has remaining space of 1 fist at the head and 2 fists at the legs. Crossing legs is also no problem. Meanwhile, it also has air conditioning vents in the rear row, and the backrest angle can be adjusted according to height and sitting posture. So, taking friends or family out on weekends puts no pressure.

(Leapmotor A10)

(Leapmotor A10)

Adults of the same height entering the rear of the Leapmotor A10 have remaining space of 1 fist at the head and 1 fist 3 fingers at the legs. The disadvantage in wheelbase indeed brings a shortcoming in longitudinal space. Furthermore, the rear of this small car has no air conditioning vents, and the backrest angle cannot be adjusted. If it's hot in summer, it's very uncomfortable, and long rides can easily cause fatigue.

Young people buying cars nowadays focus on intelligent technology. From the cockpit perspective, both SUVs perform very well with rich functions and smooth operation. However, if you are an Apple user and like using phone connectivity, the Changan Qiyuan New Q05's extra CarLink, CarPlay, and Honor Car Connectivity might satisfy you more. Additionally, the Changan Qiyuan New Q05 also adds tire pressure monitoring and 50W mobile phone wireless charging, which can also satisfy many new drivers or friends worried about phone battery anxiety.

Although the Leapmotor A10's cockpit configuration and functions are relatively inferior, in terms of driving assistance, it features extra LiDAR and supports Navigation Pilot Assist. Having cutting-edge technology for a few tens of thousands is indeed good. However, if the budget is sufficient, the Changan Qiyuan New Q05 also provides a LiDAR version and possesses Navigation Pilot Assist functionality.

(Changan Qiyuan New Q05)

Next, let's look at the core three-electric systems. The Changan Qiyuan New Q05 is quite impressive, using premium CATL battery cells across the range. It applies the 'Golden Bell Shield' battery technology. High-spec versions use liquid cooling, while low-spec use direct cooling, all with good heat dissipation performance. There is also a chassis underguard to protect the battery. With a full charge, the range is 506km. Driving 50km daily means charging roughly once every 10 days. Weekends allow for long-distance self-driving or camping, with no problem for cross-city round trips.

(Leapmotor A10)

The Leapmotor A10 uses second-tier brand cells, either Gotion High-tech or Jiangsu Zhengli mixed assembly, depending on your luck which manufacturer you get. However, high-spec versions use liquid cooling, while low-spec use only air cooling, with heat dissipation effects inferior to direct and liquid cooling. Additionally, the Leapmotor A10 range has no chassis underguard, missing a layer of protection. If driving on city paved roads, there's no problem, but when going outdoors, be careful not to easily scrape the chassis. With a full charge, its range is 505km, comparable in strength to the Changan Qiyuan New Q05. However, the Leapmotor A10 403 version drops to air cooling, while the Changan Qiyuan New Q05 uses direct cooling, offering better thermal management effects.

There is a difference in power output. The Changan Qiyuan New Q05, being physically larger, uses a 120kW motor with a 0-100 km/h acceleration of 8.9 seconds. The Leapmotor A10, being inherently a commuter car, uses only a 90kW motor with a 0-100 km/h acceleration of 10.6 seconds. The driving difference is significant. Starting might not be obvious, but when overtaking on a two-lane road, the Leapmotor A10 has slower power feedback and requires a longer distance to overtake.

Summary:

Overall, although the Changan Qiyuan New Q05 is slightly higher in price, its space, configuration, and power performance are significantly better, and it uses a top-tier battery brand. The Leapmotor A10 offers high-level Navigation Pilot Assist, having an advantage in this aspect. However, as the top trim, it still uses manual air conditioning, and the rear row has no vents; these details are indeed unacceptable. Overall, I think the Changan Qiyuan New Q05 is still more worth considering. What do you think?

For ordinary families choosing a commuting pure electric SUV, space, driving quality, and long-term vehicle guarantee are the three hard standards, with the 80,000 Yuan price point being the budget red line for most ordinary car buyers. In the current new energy vehicle market, Changan Qiyuan New Q05 and Leapmotor A10 hold steady on the popular list, the prices of the two cars overlap, and it is also easy to feel conflicted. So how to choose these two cars, let us analyze it in detail today.

On pricing level, Leapmotor A10 official guide price 65,800-86,800 Yuan, entry threshold low, focusing on low-cost short-distance commuting, around 80,000 Yuan you can buy 505 Enjoyment Edition model; Changan Qiyuan New Q05 official guide price 79,900-114,900 Yuan, after terminal discount from 69,900 Yuan, after high configuration version price drop, 80,000 Yuan budget can reach 405Max model. Relying on state-owned enterprise manufacturing heritage, Changan Qiyuan New Q05 has long stepped out of the domestic market to start a global layout, in May the model officially landed in the Thai market, in June advanced into Uzbekistan, in August landed in Indonesia and various countries in Central and South America, in October landed in the strict European market, possessing solid global car quality. Today's comparison, we also focus on Changan Qiyuan New Q05 405Max and Leapmotor A10 505 Enjoyment Edition to carry out, both cars actual price are more than 70,000 Yuan, also possess discussion significance.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Space performance is a key watershed for family vehicles, Changan Qiyuan New Q05 as a compact SUV, 2735mm wheelbase advantage is prominent, rear row horizontal and longitudinal remainder is sufficient, 1.8 meters tall passengers, also can have more than one fist of legroom, with three adults fully loaded legs, shoulders no squeezing, after installing child safety seats remaining surplus space, trunk is neat with large depth, baby strollers, daily life supplies, camping full set equipment can be easily stored.

Leapmotor A10 positioned as a small SUV, wheelbase 2605mm, relying on space optimization to increase trunk volume, single person, double person commuting storage is enough, but rear legroom is cramped, 1.8 meters tall passengers, just some leg bumping, during holidays whole family travel together, rear passengers long time sitting easily tired, relatively hard to adapt to three-generation family normalized travel.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Including comfort configurations, two cars also pulled apart gap. Two cars standard front seat heating, winter cold get on car do not need endure cold seat cushion. But Changan Qiyuan New Q05 additionally equip driver seat ventilation, driver massage, summer say goodbye to seat stuffy, long distance driving massage relieve waist back pain, rear seat backrest angle adjustable, passengers can independently switch lying sitting posture. Air conditioning configuration, Changan Qiyuan New Q05 carry full automatic constant temperature AC + rear independent air vents, whole car temperature balanced; Leapmotor A10 equip manual AC, cancel rear air vents, summer high temperature travel rear cooling slow, comfort poor.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Cabin materials and smart configurations, directly determine our impression. Changan Qiyuan New Q05 whole cabin large area soft wrapping cover door panel, center console, armrests and other high frequency touch areas, plus global manufacturing quality inspection standards, long time bumpy road conditions not easy appear interior noise. Car machine compatible most mobile phone ecosystem, built-in 50W car wireless fast charge, save inside car messy wire lines. Same class rare cabin smart fresh air system, can effectively purify inside car air, whole family travel more healthy. Leapmotor A10 interior soft package only concentrated on center console local area, door panels mostly hard plastic, inside car materials lean basic, common car machine interconnection functions indeed can achieve, but phone interconnection only support HUAWEI HiCar, Changan Qiyuan New Q05 then on this basis out CarPlay, Carlink and Honor phone interconnection, can achieve more mobile phone brand interaction experience.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Power, three-electric performance, relate to long term vehicle care convenience. First talk about battery, Changan Qiyuan New Q05 all series standard CATL power battery, large factory cell stability through extensive verification, match 6 years or 150,000 km whole vehicle warranty, long term vehicle use guaranteed; Leapmotor A10 equip Gotion High-tech / Jiangsu Zhengli two battery types, whole vehicle warranty only 4 years or 120,000 km, later maintenance guarantee weak.

Power part, Changan Qiyuan New Q05 carry 120kW drive motor, city start, fast road overtaking power step follow step have, long time uphill full load also calmer; Leapmotor A10 max power 90kW, daily city commuting smooth enough, high speed overtaking, full load climbing power reserve insufficient, need reserve longer acceleration distance. Range aspect, Leapmotor A10 CLTC range 505km, small advantage, Changan Qiyuan New Q05 405km version meet daily commute, but also given 506km long range version option, balance long distance travel needs. Additionally, Changan Qiyuan New Q05 entry level battery direct cooling, Leapmotor A10 entry level air cooling, relatively, Changan Qiyuan New Q05 heat dissipation ability will be stronger.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Comprehensive overall product power, Leapmotor A10 starting price friendly, suitable for single living office workers, young couples daily commuting. Changan Qiyuan New Q05 rely on global car strict manufacturing standards, space, comfort configuration, power advantage, more adapt to multi-member family full scenario vehicle needs. So, 80,000 Yuan budget want balance quality and practicality, I think Changan Qiyuan New Q05 is more worth attention option.

With a budget of under 100,000 to buy a pure electric SUV, if you want to balance daily grocery shopping and kids transport with weekend camping and gatherings, which one is better, Changan Qiyuan New Q05 or Leapmotor A10? I believe this is a question many friends are pondering. Today, we won't beat around the bush, directly comparing two configurations where their terminal prices are both over 70,000: Changan Qiyuan New Q05 2026 Model 405 Max, Leapmotor A10 2026 Model 505 Joyful Edition, to see which one is truly the best travel companion?

Purchasing major items like cars, stability and reliability are absolutely the most important. So where do we look to see if an EV is stable and reliable? Quality control, technology, and the three-electric systems are core elements. At the quality control level, both sides are quite capable, as they are all global vehicles meeting strict global testing standards. Changan Qiyuan New Q05 was launched in Thailand in May and will enter more overseas countries soon. Leapmotor A10 is expected to enter the European market in the third quarter of this year. So what about the three-electric systems and technology?

(Changan Qiyuan New Q05)

(Changan Qiyuan New Q05)

Changan Qiyuan New Q05 performs well, equipped with CATL cells and Golden Bell 2.0 3C fast charging battery technology. The chassis also has protective plates for better protection. Usually, if driving on unpaved roads, fishing, camping, etc., there is no need to worry too much about scraping the chassis and damaging the battery. Regarding range, this car is 405km fully charged, of course, it also has 506km optional, and they are all CATL cells, trustworthy.

(Leapmotor A10)

(Leapmotor A10)

Leapmotor A10 is equipped with cells from Jiangsu Zhongli or Gotion High-tech, belonging to second-tier brands. It uses liquid cooling technology, fast heat dissipation, and is safe enough. However, it is worth mentioning that only the high-spec of Leapmotor A10 uses liquid cooling, the low-spec uses air cooling technology, heat dissipation is not that capable. Changan Qiyuan New Q05 low-spec uses direct cooling, heat dissipation effect is better than air cooling, high-spec also uses liquid cooling heat dissipation. Regarding range, this car is given 505km, fully charged can run a bit further. Simply put, at the same price, Changan Qiyuan New Q05 battery is from a major factory more reliable, Leapmotor A10 range is longer runs further, so how would you choose?

(Changan Qiyuan New Q05)

(Leapmotor A10)

Next, let's look at space and comfort, this difference is quite large. Changan Qiyuan New Q05 is a compact SUV, wheelbase 2735mm, Leapmotor A10 is a small SUV, wheelbase 2605mm, lagging behind by 130mm. Going out one or two people daily is nothing, but if three or five friends, parents and family go out together there is a difference.

(Changan Qiyuan New Q05)

(Changan Qiyuan New Q05)

Taking an adult with height 175cm as a reference, enter the driver's seat of the two SUVs respectively and adjust the sitting posture, then come to the second row to sit. At this time, the reviewer in the back row of Changan Qiyuan New Q05, headroom and legroom respectively can still remain 1 fist and 2 fists. Its rear backrest angle can also be adjusted, long time riding car can have different sitting posture, can relieve certain fatigue sensation. At the same time, hot summer and cold winter, Changan Qiyuan New Q05 back row also has air conditioning vents, can give back row better riding experience.

(Leapmotor A10)

(Leapmotor A10)

While the reviewer in the back row of Leapmotor A10, headroom and legroom respectively remain 1 fist and 1 fist 3 fingers, seat backrest angle is relatively small, also cannot be adjusted, long time riding will be relatively tired. But if there are small babies at home, this small car is good because it comes with a small table, can put toys, tablet, but from safety start, driving time does not suggest use.

(Leapmotor A10)

Furthermore, regarding sitting comfort, this price A10 offers few configurations, only driver electric adjustment and front row heating, seat fit is also average. Daily commuting is certainly no problem, but sitting in the car for one or two hours is still very tiring.

(Changan Qiyuan New Q05)

Changan Qiyuan New Q05 then front row all come with electric adjustment, driver's seat is the most comfortable place, headrest, lumbar support, heating, ventilation even massage functions all have, work lunch break, camping driving tired, directly fold down seat lie down open massage function, half hour later immediately can restore state.

Now buying car smart technology definitely cannot lag, two cars are conventional L2 level assisted driving nothing much to say, but cockpit is big different. Leapmotor A10's Leapmotor OS system ecosystem is still good, card layout operation is also simple direct; Changan Qiyuan New Q05 is Tiandu smart cockpit, also smooth and fluid, and than Leapmotor A10 more has Carlink, CarPlay and Honor Link, for using Apple and Honor phone friends more friendly, and more out voice command for visible content function, no need wake directly can say out command operation, use more convenient.

Summary:

After a comparison, two cars have their own unique selling points. Leapmotor A10 wins in range being long enough, while Changan Qiyuan New Q05 is more like an "all-rounder". CATL cells + Golden Bell battery technology, quality makes people feel relieved; wheelbase is 130mm larger, back row backrest adjustable, multi-person travel more free; plus driver ventilation massage, voice command for visible content etc configurations, indeed capable. If I were to choose, I would vote for Changan Qiyuan New Q05, after buying every day have to drive, to yourself a little better, than anything is worth. What do you think?

June 15, Gasgoo learned that Leapmotor recently achieved significant progress in overseas markets. The company announced that its flagship model Leapmotor C10 has officially launched localized assembly production at the Kulim plant in Kedah, Malaysia.

Image source: Leapmotor

This mass production launch was co-hosted with the distribution business launch ceremony of Malaysia's well-known automotive dealer Cycle & Carriage. Both parties simultaneously announced two core developments in production and channels, and will leverage Stellantis Group's mature local manufacturing capabilities as well as Cycle & Carriage's distribution network to jointly strengthen Leapmotor's operational foundation in the Malaysian market.

As the core model for Leapmotor's entry into the Southeast Asian market, the Leapmotor C10 has already gained a certain reputation in the Malaysian market thanks to its product strength and intelligent cabin configuration. According to official information, after achieving local assembly, the model will effectively shorten the vehicle delivery cycle and optimize supply chain costs to better adapt to local user needs.

The Malaysian Kulim plant adopts professional complete vehicle manufacturing systems and quality control standards to ensure the quality of mass-produced models. According to the plan, besides C10, the Leapmotor B10 model will also be introduced into the plant for localized production subsequently to continuously enrich its product matrix in the Southeast Asian market.

Leapmotor stated that the completion and commissioning of the Malaysia localized production base is a key step in the steady advancement of its globalization strategy. In the future, the company will leverage global partner resources to continuously improve the overseas production, sales, and service full-chain layout.

For ordinary families, the core demand for commuter cars always revolves around practicality, comfort, and economy. An all-electric SUV around 80,000 is the optimal solution. Changan Qiyuan New Q05 and Leapmotor A10 have become the focus of many users with their affordable pricing and balanced product power. Both cars adhere to global automotive manufacturing quality. Leapmotor A10 takes global strict regulations as the core benchmark for overall vehicle quality. Changan Qiyuan New Q05 possesses state-owned enterprise precision craftsmanship quality. It also went on sale in Thailand in May, gaining overseas reputation. It will steadily expand overseas sales later, and the overall vehicle reliability is excellent. So, between these two cars, which is more suitable for home use? Let's find out today.

Changan Qiyuan New Q05 as a compact all-electric SUV, guide price range is 79,900 - 114,900, terminal price is 69,900 - 109,900. Looking at terminal price, the price is still very sincere; Leapmotor A10 positioning is small SUV, guide price range is 65,800 - 86,800, price also fits mainstream. Let's take 80,000 as an example, select Changan Qiyuan New Q05 405 Max, Leapmotor A10 505 Enjoy Edition for comparison, their prices are very close.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Interior materials and intelligent details affect long-term driving experience. Changan Qiyuan New Q05 cabin uses soft wrapping in large areas, texture is fine where touchable, noise is not easy to generate during driving, overall class is better. And Changan Qiyuan New Q05 supports multiple mainstream mobile phone interconnection systems, whether Apple, or Huawei, Honor, can quickly connect to the car machine, paired with 50W wireless fast charging, say goodbye to messy data cables. Leapmotor A10 interior also has soft wrapping, but coverage area is moderate. In terms of interaction, Leapmotor A10 basic intelligent interaction functions are complete, but mobile phone interconnection method is single, daily use convenience is slightly inferior.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Considering family car needs, space is also a hurdle. Changan Qiyuan New Q05 as a compact SUV, wheelbase reaches 2735mm, compared to Leapmotor A10's 2605mm wheelbase, Changan Qiyuan New Q05 rear row seating space will be more spacious, 180cm tall person sitting in rear row still has more than a fist of knee clearance, plus rear row pure flat floor, even sitting three adults is not cramped, child playing in rear row, installing safety seat is also more than enough. Leapmotor A10 rear space is moderate, 180cm height sit in rear row knee almost touch front row backrest, but daily commute is enough, but if it is full family long-distance travel, rear row passenger leg clearance is limited, travel comfort compared to Changan Qiyuan New Q05 is still slightly inferior.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Difference in seating comfort further widens the home use gap between the two cars. Both cars are equipped with front seat heating, cold winter travel can say goodbye to cold seats. But Changan Qiyuan New Q05 adds front seat ventilation and massage functions on this basis, seat massage can effectively relieve lumbar fatigue of driving and riding personnel, ventilation function can also dispel seat stuffiness in summer. Not only that, Changan Qiyuan New Q05 also equips rear row backrest adjustment, rear row passengers can adjust sitting posture according to their own habits, adapt to seating needs of different groups. While Leapmotor A10 focuses on winter practical attributes, driver and passenger only equipped with heating function, daily enough to cope with city short-term travel. One person driving, hard to feel configuration gap; but meeting summer travel or long-distance full family travel, Changan Qiyuan New Q05 built-in ventilation, massage functions, can further improve long-time sitting comfort, more fit diverse driving needs.

In addition, details, Changan Qiyuan New Q05 carries automatic air conditioning and equips rear air outlets, rear row passengers can also enjoy stable comfortable temperature; Leapmotor A10 carries manual air conditioning, no equips rear air outlets, daily front row short-term single person car use, cooling and heating completely enough; but summer full load travel, rear row cooling efficiency is weak, front and rear rows easy to appear cold and hot uneven situation.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Power and range performance determines travel ease. Changan Qiyuan New Q05 carries 120kW motor, power output is abundant, city road overtaking, intersection start are crisp and clean, even long uphill road, also very easy. Leapmotor A10 motor power is 90kW, city commute also enough, but if need rapid acceleration, or highway overtaking, power performance is relatively flat, overtaking needs to leave enough advance. Range aspect, under CLTC conditions, Changan Qiyuan New Q05 pure electric range is 405km, daily travel enough, Leapmotor A10 is 505km, small advantage. But Changan Qiyuan New Q05 also provides 506km range version, can satisfy everyone's pursuit of long range.

Battery and warranty policy is long-term use important guarantee of family car. Changan Qiyuan New Q05 carries CATL battery pack, industry reputation is excellent, stability and safety both passed market long-term verification, battery degradation risk is lower, paired with 6 years or 150,000 km whole car warranty, greatly reduced owner's later car use concerns. Leapmotor A10 uses Gotion High-tech / Jiangsu Zhengli battery pack, whole car warranty is 4 years or 120,000 km, compared, long-term use guarantee strength is slightly weaker.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Comprehensive view, two models positioning and orientation have clear differences. Leapmotor A10 body is small and flexible, price threshold is lower, suitable for singles, couples second world daily commute. While Changan Qiyuan New Q05 in space, comfort configuration, interior material, power performance and warranty service has advantage, meet daily commute commuter needs at the same time, also adapts to full family travel. So, under 80,000 budget premise, I think Changan Qiyuan New Q05 is more worth buying.

With the rising enthusiasm of users for pure electric vehicle models, car manufacturers are producing new pure electric products one after another, which has spawned many hit models. Especially in the mainstream family car market, Changan Qiyuan New A05 and Leapmotor A10 have both ranked among the top sales in their respective segments, with monthly sales exceeding 10,000 units, and the Changan Qiyuan New Q05 has even taken the sales champion of the compact pure electric SUV segment. As pure electric contenders with highly overlapping audiences, users will naturally compare the two. So where are the differences between the two cars? Which one performs better? Without further ado, let's chat about it together.

Regarding price, the full series guide price range of Changan Qiyuan New Q05 is 79,900 to 114,900 RMB. Looking at Leapmotor A10, the guide price range is 65,800 to 86,800 RMB. As a subcompact SUV, the price is slightly lower. For the sake of easy discussion, for this comparison, we choose the Changan Qiyuan New Q05 506 Max+ and Leapmotor A10 505 LiDAR version with comparable prices to launch, the prices are 95,900 RMB and 86,800 RMB respectively, the gap is not big.

(Changan Qiyuan New Q05)

(Leapmotor A10)

For family SUVs, space is a part that directly affects travel experience. As a compact SUV, Changan Qiyuan New Q05 is overall larger than Leapmotor A10 by a margin, thus bringing more spacious interior space. For family travel, rear seat crowding is a major pain point. Based on the larger space of Changan Qiyuan New Q05, even if the rear seat is fully loaded with three people, it will not be cramped. Actual test shows 180cm passengers have two fists leg remaining space, four fingers head remaining space. Long-distance travel, elderly and children can maintain a comfortable sitting posture. Leapmotor A10's space is sufficient enough, 180cm passengers have one fist leg remaining space, four fingers head remaining space. For small couples, for two-person travel, space is very sufficient, its space advantage lies in the trunk, this aspect performance is slightly better.

(Changan Qiyuan New Q05)

(Leapmotor A10)

In terms of seat functions, both cars are equipped with front seat heating functions, very warm in winter. However, Changan Qiyuan New Q05 adds front ventilation and massage functions, truly achieving warmth in winter and coolness in summer. If it is long-distance driving, seat massage can also greatly relieve waist fatigue, comfort is better. Also, Changan Qiyuan New Q05 also adds rear seat backrest adjustment function, different passengers can also find comfortable sitting posture. And Changan Qiyuan New Q05 is equipped with automatic air conditioning and rear air conditioning outlet, Leapmotor A10 only carries manual air conditioning, second row has no outlet, comfort and convenience are average.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Cabin texture and details are also a link affecting usage quality. Changan Qiyuan New Q05 cabin 80% all uses soft wrapping, touch is very delicate. And Leapmotor A10 interior also uses quite a bit of soft wrapping, but hard plastic is still relatively more, overall texture is not as good as Changan Qiyuan New Q05, still has room for improvement.

When daily car use, Changan Qiyuan New Q05 also supports HUAWEI HiCar, Carlink, CarPlay, Honor Link multiple phone interconnection methods, users of different phones can carry out interconnection. If your phone supports wireless charging, can also use 50W wireless charging, convenient at the same time charging efficiency is also quite high, intelligent fresh air can purify car interior air all the time, give family a healthier environment; Leapmotor A10 actually also supports regular smart interaction functions, but in phone interconnection and detail configuration there is missing. But luckily Leapmotor A10 is equipped with LiDAR and high-order auxiliary driving functions, travel convenience is guaranteed. However, Changan Qiyuan New Q05 higher configuration also provides LiDAR version option, matching Tiandu Intelligence can also bring good auxiliary driving experience, just price is slightly higher.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Daily driving experience, similarly hidden in details. Changan Qiyuan New Q05 carries 120kW motor, compared to Leapmotor A10's 90kW motor power is more sufficient, city overtaking, high speed acceleration when power comes as it is, one foot gas pedal can increase vehicle speed complete overtaking, fully loaded climbing won't feel power weakness, whether new driver or female driver, can drive more securely. Leapmotor A10's power can meet daily commuting needs, but encounter situation needing rapid acceleration, is quite passive.

More crucially, Changan Qiyuan New Q05 adopts CATL battery, plus 6 years or 150,000 kilometers whole vehicle warranty, stability and safety are more guaranteed, long-term car use also no need to worry about battery degradation; Leapmotor A10 then adopts Gotion High-tech/Jiangsu Zhongli battery pack, whole vehicle warranty is 4 years or 120,000 kilometers. Additionally, two cars these configurations are both liquid cooling heat dissipation, safer, while Changan Qiyuan New Q05 low config is direct cooling, Leapmotor A10 is air cooling heat dissipation, Changan Qiyuan New Q05 overall performance is better.

(Changan Qiyuan New Q05)

(Leapmotor A10)

In the end, two cars seem price similar, but in unseen places, Changan Qiyuan New Q05 considered home user pain points all: more spacious space, more reliable battery, more comfortable seats, more thoughtful details, can all for daily home burden reduction; Leapmotor A10 even to top config, in some places also performance average, for long-term car use, quality will slightly take a discount. If everyone's core demand is to give family more comfortable, more worry-free travel experience, I think Changan Qiyuan New Q05 will be a more steady choice, with A10 both are global quality, still Central Enterprise Quality Control, quality more trustworthy. Worth mentioning, Changan Qiyuan New Q05 last month already launched in Thailand, compared to Leapmotor A10 fast one step going overseas, this year will also enter Uzbekistan, Central South America, Europe and other regions, accelerate promotion globalization process.

"Delivered 81,569 units in May, a year-on-year surge of 81% and a month-on-month increase of 14.26% compared to April."

In early June, Leapmotor released this monthly report. If this growth momentum continues, its annual sales will approach or exceed one million units. An annual sales volume of one million units can largely secure a spot in the domestic passenger car sales TOP 10 in advance. As a reference, CPCA's 2025 wholesale sales data shows that Tesla, the 10th place domestic automaker, had a full-year wholesale sales volume of 852,000 units, averaging about 71,000 units per month. And Leapmotor's single-month delivery volume in May has already exceeded last year's Tesla monthly average level.

Horizontally comparing with other new forces, the delivery volume of the top four brands, Li Auto, XPeng, NIO, and Zeekr, in May was all in the range of 30,000 units.

From the S01, the first model in 2019 with an annual sales volume of less than 3,000 units, to 2025 with annual deliveries approaching 600,000 units, to this May standing at 80,000 units, Leapmotor has become one of the fastest-growing new energy brands in China.

"Who exactly is buying Leapmotor?" After the monthly sales figure of 80,000 was released, an industry insider made such a comment to Gasgoo Automotive. Through the domestic insurance quantity data provided by Gasgoo Automotive Research Institute and overseas sales situation, we can see a truer side behind Leapmotor's growth.

Not Only Benefiting from New Energy Dividends

After the penetration rate of new energy passenger cars broke through 50%, the market logic has changed.

In the early stage of the industry, the new energy market was mainly driven by users trying new things. These consumers are willing to accept new technologies, sensitive to intelligent configurations, and willing to bear certain trial and error costs. But today, the power driving the market to continue expanding increasingly comes from the replacement demand of traditional fuel car users.

For a large number of ordinary families, car purchase decisions are not chasing cutting-edge technology, but a concrete economic calculation. Data from monitoring of refined oil products by the NDRC and other departments shows that the retail price of 92-octane gasoline in most mainstream provinces has long fluctuated around 8 yuan/liter, and the annual fuel expenditure for an ordinary fuel sedan generally exceeds 10,000 yuan.

In comparison, the daily usage cost advantage of new energy models becomes obvious. Families with budgets concentrated in the 100,000 to 200,000 yuan range found that: with the same car purchase budget, new energy not only reduces subsequent usage costs but also provides larger space, richer configurations, and better intelligent experiences. This pushed a large number of fuel car users to start entering the new energy market.

Leapmotor is exactly in the price interval with the most concentrated demand. Compared to some brands relying on the high-end market or niche tracks, its main models basically cover the 100,000 to 200,000 yuan market, which is the largest block of domestic passenger car market capacity, and also enjoyed the dividend of new energy in this market.

Image Source: Leapmotor

Terminal feedback confirms this. According to Guojin Securities survey, many users who visited the store previously drove Sylphy, Lavida, Corolla, Haval H6 and other traditional family models. This group of replacement customers paid highly consistent attention when choosing cars at the store: Is the space big enough? Does the range meet daily use? Is the configuration rich? Is the price cost-effective.

Not only that, Leapmotor also benefited from the incremental dividend of new energy sinking down. In the past few years, charging facilities in cities at the third and fourth levels and county areas have gradually improved, which alleviated the power supply issue that previously constrained car purchases in lower-tier markets, releasing a large number of new energy car purchase demands.

Taking A10 as an example, this entry-level model launched in March this year, May sales reached 23,000 units. Aijian Securities survey shows that the terminal orders for this car were concentrated in third-tier and below prefecture-level cities and county-level sinking markets.

From this, it can be seen that Leapmotor is not simply benefiting from the improvement of new energy penetration rate, but took a relatively favorable position in the process of two trends releasing simultaneously: fuel car replacement and first-time purchase in sinking markets.

Domestically, Who Buys Leapmotor?

Compared to wholesale sales, insurance data (due to different statistical calibers, there are differences with official data) can more intuitively reflect domestic real terminal demand. From the domestic insurance data of the first four months of 2026, the profile of Leapmotor users is very clear.

From the perspective of vehicle model structure, most users are buying cars for families. Among them, C10 cumulative insurance quantity approached 30,000 units, accounting for about one-quarter of Leapmotor's first 4 months domestic total insurance quantity (125,000 units); B01 and C11 insurance quantity were both around 18,000 units; B10 insurance 16,000 units; C16 proportion exceeded 10%.

At the same time, A10 and lafa 5, two new cars, also showed strong growth momentum. A10 was launched less than 2 months ago, and insurance quantity in April was already close to 10,000 units; lafa 5 sales in the first 4 months also reached 13,000 units; D19 which was launched not long ago also had insurance quantity over 1,000 in April.

Based on sales, it can be seen that Leapmotor has multiple models jointly undertaking sales tasks, and multiple new cars have the trend of becoming blockbusters. Although Leapmotor's product line covers multiple price bands, it targets mainly the same group of people: pragmatic family users.

Based on the analysis of sales volume proportion of Leapmotor models, most family car purchase budgets should be concentrated around 150,000 yuan, hoping to get larger space, smart cockpit, longer range and lower usage cost under the same budget.

Looking at the user profiles of A10 and D19 models together might help understand Leapmotor's precise coverage capability at different price levels better.

A10 enters the young family first purchase or additional purchase demand at the 100,000 yuan level price. Leapmotor Automotive's profile of the first batch of large deposit users of this car shows: more inclined towards 'Dad and Mom' group, core decision factors include space, combined assisted driving, smart cockpit. Among them, more than 60% are families with children, female users account for 42%; 43.2% of users love tourism, inclined to 505km long range version. The first batch of large deposit cities TOP5 include Hangzhou, Tianjin, Shanghai, Chengdu and Beijing, etc.

The first batch of D19 owners profile presents another group of people: 69.6% are 30-44 year old people, undergraduate and above proportion 62.6%, management proportion 74.4%; 95% are replacement purchase users, among replacement purchase users 30% come from BBA owners, among replacement users 19.7% are old Leapmotor owners; 35.5% come from Zhejiang, Guangdong, Jiangsu three provinces, among which 62% are local native residents.

Zhu Jiangming stated: 'D19 May new orders continue to break 10,000.' This flagship SUV launched in April just entered the stable ramp-up period in the second month after launch.

The portrait difference between A10 and D19 corresponds to the two ends of Leapmotor's product matrix: A series meets the first car purchase or additional purchase demand of mainstream families with high cost-performance, D series takes over the upgrade replacement demand of middle-class families with higher pricing and luxury configurations. Two lines and B series, C series form an upgrade chain, jointly constituting the user base of Leapmotor's 80,000 units monthly sales.

City distribution can also explain the problem. In Leapmotor's first four months 2026 domestic insurance TOP15 list, Hangzhou, Guangzhou, Chongqing, Shanghai, Chengdu and other cities rank at the front. Except for a few super first-tier cities like Shanghai, other cities are mostly first-tier or quasi-first-tier, possessing huge middle-class and salaried family groups, tending to make decisions based on actual needs, focusing more on the product itself than brand halo.

As Leapmotor's headquarters, multiple prefecture-level cities in Zhejiang performed outstandingly, Taizhou 2,637 units, Ningbo 2,525 units, Wenzhou 2,300 units, all entered the 1-4 months insurance TOP15 list. It can be seen that its long-term accumulated user reputation and channel foundation in the Zhejiang market helped the brand achieve stable growth.

More worthy of attention is the sales structure. April insurance data shows, Leapmotor rental, operation and other attribute proportions were extremely low, the vast majority were private cars for personal use and non-operation procurement by enterprises and institutions. In the background where many new energy brands rely on ride-hailing cars and travel platform procurement to boost sales, Leapmotor's terminal sales are basically dominated by personal users.

Abroad, Who Buys Leapmotor?

When the domestic market gradually enters the stock competition stage, the overseas market is becoming an increasingly important growth source for some Chinese automakers. It is the same for Leapmotor.

Gasgoo Automotive Research Institute data shows, from January to April 2026, Leapmotor accumulated exports of 64,000 units. Its single-month export in April reached 22,000 units, accounting for 30% of the brand's total monthly sales.

Consumption demand differences in different markets are huge, Leapmotor's practice is to launch suitable models for each market.

Europe is Leapmotor's largest overseas market, January-April accumulated sales reached 38,000 units. Especially in Italy and Belgium, two places, same period sales exceeded 10,000 units, ranking the top two in its export destinations. In addition, good results were achieved in UK and France, January-April sales exceeded 1,000 units.

T03 became the main force of Leapmotor exporting to Europe. Because local energy prices have been high for a long time, and there are problems such as narrow roads in old towns and cramped parking spaces, small pure electric models naturally have advantages.

From January to April, T03 single model export to Europe reached 18,000 units, accounting for nearly 50% of its total European sales, the main export country is Italy. Compared to European micro EVs, T03 price is cheaper by about 20%, configuration also adds L2 level intelligent driving and large screen. Cost-performance is its core selling point.

Southeast Asia market is different. Indonesia, Malaysia and other countries per capita income level is relatively limited, car purchase budget is generally not high. From January to April, Leapmotor exported about 8,000 units in total in Southeast Asia, among which T03 registered 5,479 units. This model combines price, range and practicality, easier to gain local consumer recognition.

Leapmotor in South America market takes Brazil as the core. Brazil territory is vast, long-distance travel frequent, charging infrastructure construction is still being improved, range-extended products match local needs better. From January to April, Leapmotor exported 6,614 units in Brazil, among which C10 range-extended version accounted for 6,557 units exclusively.

Product adaptation solves the 'what to sell' problem, but 'how to sell' is equally key. With the不断扩大 scale of overseas sales, this requires supporting channel networks to match. And, to serve customers well, channels should go first.

To lay out channels faster, open fame in strange countries, Leapmotor chose to cooperate with global automakers. In 2023, Leapmotor and Stellantis reached cooperation, the latter invested 1.5 billion euros to take equity, both parties jointly established Leapmotor International. Stellantis relies on its own mature European distribution system and South America channel resources, the joint company is fully responsible for Leapmotor model sales, maintenance and local promotion.

In 2025, Leapmotor International in South America first landed Brazil 36 stores, Chile 5 stores total 41 outlets, later gradually expanded to Argentina, Colombia and other countries.

At the same time, to further strengthen European market competitiveness, avoid tariff risks, Leapmotor in Spain, Malaysia and other places simultaneously promoted local assembly factories. Its sales volume rise in Italy, Belgium and other European markets can reflect channel value.

For most Chinese brands, the biggest challenge of overseas market is often not products, but channels and after-sales system. From store building, training to service capability construction, usually takes several years. Leapmotor with mature channels, greatly shortened market introduction cycle.

This is because, product value is the foundation of going overseas, channel capability determines the speed of going overseas. Leapmotor overseas volume release is the result of product adaptation and channel double action.

Why is it Leapmotor?

Return to the original question. Why among new forces, only Leapmotor achieved the monthly sales of 80,000 results.

In the past few years, new forces industry continuously discussed high-level intelligent driving, AI large models, ecosystem systems. These directions are of course important, but from market scale perspective, what truly determines the sales ceiling is always the huge number of ordinary families.

For most Chinese consumers, a car is first a durable consumer good, needs to possess space big enough, configuration high enough, usage cost low enough, price affordable factors. This demand seems ordinary, but corresponds to the largest user group in the market. Leapmotor sales growth, essentially built on continuous coverage of this group.

Image Source: Leapmotor Automotive

From product structure perspective, brand has formed A, B, C, D multiple product sequences. 2026 new products concentrated landing: end of March A10 launched, April D19 flagship SUV on sale, later D99 MPV, overseas exclusive models will also be put on the market successively. Product prices extend from 70,000 to 300,000, covering multiple intervals from entry-level代步 to family SUV.

From cost control perspective, full-domain independent R&D is Leapmotor's core capability. Securities research data shows, Leapmotor core parts independent research rate exceeds 65%, LEAP whole vehicle platform parts universality rate up to 88%. From three-electric, electric control to vehicle-mounted chips, whole vehicle architecture, independent R&D production, got rid of foreign parts manufacturer procurement premium.

From market layout perspective, its January-April domestic insurance plus overseas export total sales volume close to 190,000 units (data statistics caliber different, will exist difference). Especially overseas sales proportion from 2025 less than 10% increased to 30%, domestic and overseas double line growth further disperses single market fluctuation brought risk.

This product, cost, market three-in-one layout, actually points to the same judgment: Leapmotor did not go chasing windmills that have not been verified, but honestly rooted in a demand pool that has been verified, and still continues to expand.

Image Source: Leapmotor Automotive

Cost advantages brought by full-domain independent R&D capability, superimposed on the formation of sales volume scale effect, are reflected in Leapmotor's financial data.

2025, Leapmotor full year achieved net profit attributable to parent company 540 million yuan, is one of the few new forces achieving full year profit. 2026 first quarter, although affected by new product R&D, overseas factory investment drag, its net profit attributable to parent company was -390 million yuan, but gross profit margin still maintained at 9.4%, still better than many peers who rely on loss-making price reduction to exchange for sales.

From 2019 niche start, to today monthly sales 80,000 units, Leapmotor's growth path is not complex: no betting on high-end, no hype concepts, rooted in 100,000-200,000 yuan level home market, calculate space, range, configuration and price clear.

Full-domain independent R&D held down costs, multi-model covered different budget family demands, overseas借助 Stellantis channels rapid volume release. These three points superimposed, stepped on the switching node of new energy from trial to popularization.

Leapmotor can sell to 80,000 units, also explains one thing: when industry no longer tells brand stories, ordinary families will vote with budget. Who can give the most practical value in limited budget, who can get more market share. As for technical slogans and ecosystem vision, that's the next step.

【Lead: On May 16, 200,000 Leapmotor older vehicles received free city pilot assist overnight; on May 18, the MPV D99 interior was unveiled, beginning to advance into the high-end market. When competitors are still dividing classes using intelligent driving and configurations, Leapmotor chooses to make them standard equipment. After monthly sales of 70,000, the question is no longer "how many can be sold", but "is the ceiling high enough".】

Author: Cai Yan

Although sales rank at the top among new forces, Leapmotor reported a loss of 390 million yuan in the first quarter, making the goal of achieving 5 billion yuan net profit this year much harder to reach. When the A10 becomes popular, D99 aims for the high-end, and the second brand is ready to launch, this car company that started relying on "cost-performance" has achieved rapid scale expansion but encountered a bottleneck in profits, and it is working hard to change the situation.

▲ Leapmotor rises to the first echelon relying on independent research and development technology

From "Cost-Performance Catfish" to "Head Goose of New Forces"

Four years ago, Leapmotor was still in the stage of "monthly sales of thousands of units", with attention and volume far less than "NIO, Xpeng, and Li Auto". The arrival of the turning point was much faster than the industry anticipated. In 2025, Leapmotor delivered 596,600 vehicles for the whole year, topping the annual sales list of domestic new force car makers; in the first quarter of 2026, it delivered 110,200 vehicles, ranking first among new forces again; in April alone, monthly sales exceeded 70,000 units, setting a new brand historical record.

▲ Leapmotor's April monthly delivery volume exceeded 70,000 units

Whole-domain independent research is the origin of all Leapmotor stories. Currently, Leapmotor has established 17 parts factories, with the ratio of self-developed and self-made accounting for 65% of total vehicle costs, covering core links such as electronic control modules, lamp controllers, intelligent driving chips, and electric drive systems. With 65% of the total vehicle cost controlled in its own hands, this vertical integration capability means that when the industry is generally constrained by supplier price hikes, Leapmotor can hold the cost initiative in its own hands; when competitors are still using third-party intelligent driving solutions, Leapmotor is already able to push the nationwide city pilot assist function for free to 200,000 older car owners and promises permanent free usage. This major OTA on May 16 pushed urban main roads, elevated roads, roundabouts, and other all-scenario city pilot assist capabilities to the old B series, Lafa5, and 2026 C series LiDAR version models. Leapmotor proved one thing with actions: Intelligent driving is not a "selling point" for new cars, but an "entitled right" for old users.

At the same time, Leapmotor's channel strategy and product strategy formed an exquisite cooperation. As of January this year, Leapmotor's domestic sales and service outlets exceeded 1,000, covering 295 cities. But unlike the practice of traditional car companies concentrating stores in first-tier cities, Leapmotor's channels are highly "sunk" to fifth-tier cities. The sinking market is not Leapmotor's "supplementary channel", but Leapmotor's basic plate. This "surrounding cities by villages" approach has allowed Leapmotor to establish user cognition and channel barriers early in areas where mainstream new forces have not yet reached.

From the product level, Leapmotor has built a complete product ladder from the A platform to the D platform. The A10 is priced at 65,800 - 86,800 yuan, yet pulls hardcore configurations such as LiDAR, spot-to-spot pilot assist, and Qualcomm dual flagship chips into the market under 100,000 yuan. Market response was extremely enthusiastic, daily production capacity has reached the level of thousands of units, entering the "Daily Thousand Club" that only a few hit products like Tesla Model Y have reached. The other end is the first mid-to-large MPV D99, positioned as technological luxury, equipped with dual 8797 chips, 1280 TOPS assisted driving computing power, 800V high-voltage platform, second-row seats support rotation function. Quickly attracted industry attention after the interior release. One end is entry-level ultimate cost-performance, one end is brand bearing towards high-end breakthrough, the middle relies on C and B series to form a stable basic plate — this "blossoming at both ends, supporting in the middle" matrix structure is the structural support for Leapmotor to break through 70,000 units in a single month.

▲ Leapmotor A10 brings high-end configurations down to the 100,000 yuan level market

Competition Intensifies, Can Leapmotor Sales Continue to Rise?

In 2026, the elimination competition in the automotive industry intensified, Leapmotor founder Zhu Jiangming straightly said "There is no future without scale".

However, the current awkward situation for Leapmotor is that volume increases but profit decreases. Its Q1 revenue was 10.82 billion yuan, delivered 110,200 vehicles, overseas sales 40,900 vehicles, year-on-year growth of 442%, accounting for 37.1% of total sales, setting a new historical record. Affected by the increased proportion of low-price models, the gross profit margin dropped sharply from 14.9% in the same period last year to 9.4%, net loss 390 million yuan. However, management maintains Q2 guidance of 240,000-250,000 vehicles, annual sales 1 million vehicles and 5 billion yuan net profit target unchanged. Behind it is the confidence in product rhythm — A10 daily production capacity will reach over 1,000 units, May expected 26,000 units, June aiming for 30,000 units; The D99 about to be pre-sold is positioned as a 300,000 yuan level technological luxury MPV, extended range version equipped with 800V high-voltage platform, pure electric version equipped with 1000V high-voltage platform, and equipped with dual 8797 chips, will become a new growth pole.

Secondly, the launch of the second brand opens up new space. Leapmotor Vice President Li Tengfei confirmed at the Q1 financial report meeting that the new brand will debut as early as the end of 2026 or 2027, expected to launch in mid-2027, aiming at the 300,000 yuan and above high-end market, adopting an independent sales network, helping Leapmotor transform from "sales champion" to "full-spectrum giant".

Furthermore, supply chain independence and global layout are the moat. Whole-domain self-research covers 65% of total vehicle costs, especially valuable against the background of shortages in components such as memory. Leapmotor International has already covered 35 countries, 2026 export target 100,000-150,000 vehicles, promoting localized production of factories in Spain and Malaysia, overseas business has already turned a profit. Leapmotor's true ceiling is not in the delivery numbers, but in whether it can continuously build a "Technology-Product-Brand" positive cycle. The May 16 OTA pushed city pilot assist for free to 200,000 older cars, covering B series, Lafa5, and 2026 C series LiDAR models, achieving nationwide opening (2024 C series LiDAR version will follow in the third quarter); meanwhile, Leapmotor plans to achieve "spot-to-spot" high-level intelligent driving push in the third quarter, intelligent driving team over 700 people, training servers nearly 600 units, achieving full-chain self-research. Converting whole-domain self-research into OTA push, stunning products, and cost pricing, "Good but not expensive" is indeed the deepest moat, Leapmotor's ceiling is far from arriving.

▲ Leapmotor D99 attacks the high-end market

Comment

Leapmotor's immediate task is not about sales, but whether it can find a balance pivot between the original intention of "Good but not expensive" and brand upward, especially against the background of turning from profit to loss in the first quarter and a sharp drop in gross profit margin. When the second brand aims for the market above 300,000 yuan, the underlying capabilities of whole-domain self-research will undergo more severe premium testing. Breaking this hurdle, Leapmotor can truly evolve from "sales champion" to "value benchmark".

(This article is original to "Heyuan Yueche", unauthorized reproduction is prohibited)

Recently, Leapmotor announced May sales data, with single-month deliveries reaching 81,569 units, a year-on-year growth of 81%, and a month-on-month increase of 14.26%. This impressive performance report propelled Leapmotor to become the focus of the domestic new energy vehicle market. Following the current growth pace, the brand's annual sales are expected to break the million mark, joining the top ten domestic passenger car sales rankings. Comparing industry data reveals that last year the tenth domestic automaker had an average monthly sales volume of about 71,000 units, while Leapmotor's current monthly sales have surpassed this level. It also widened the gap with top new forces like Li Auto, Xpeng, NIO, Zeekr, etc., as the latter brands maintained May deliveries within the 30,000-unit range. Looking back at the development history, Leapmotor's growth speed is astonishing. In 2019, the first model's annual sales were less than 3,000 units; in 2025, annual deliveries approached 600,000 units; and by this May, it successfully stepped onto the monthly sales 80,000-unit plateau, becoming one of the fastest-growing new energy brands in China. As sales continue to rise, the market also began to explore which consumers are choosing Leapmotor vehicles.

Currently, the penetration rate of new energy vehicles in China has surpassed 50%, and the market development logic has witnessed a significant shift. In the early stage of industry development, new energy vehicles mainly relied on tech-savvy early adopters who love new things. Now, the core driving force for market growth has gradually shifted to the replacement demand of traditional fuel car owners. For ordinary family consumers, car purchasing focuses more on practicality and cost-effectiveness. Currently, in most regions in China, 92 octane gasoline prices have long stayed around 8 yuan per liter. Annual fuel costs for a conventional fuel car often exceed 10,000 yuan. The lower usage costs of new energy models have become a key factor in attracting replacement buyers. Leapmotor's main products focus on the 100,000 to 200,000 yuan price range, which is the largest passenger car volume segment in China, precisely capturing the two market trends of fuel car replacement and new energy vehicle penetration into lower-tier markets. Surveys show that many walk-in intention users originally drove mainstream family fuel cars like Sylphy, Lavida, Haval H6, etc. When choosing cars, they value interior space, range capability, practical configuration, and cost-performance ratio more. Meanwhile, charging infrastructure in tier-3, tier-4 cities and county markets continues to improve, making up for the shortfalls of new energy vehicle penetration. Leapmotor's entry-level model A10 has gathered numerous orders in tier-3 and lower cities. Only months after launch, this model's May sales reached 23,000 units, fully demonstrating the consumption potential of lower-tier markets.

Combining the domestic vehicle insurance data for the first four months of 2026, one can clearly outline the overall profile of Leapmotor's domestic users. Data shows that multiple models under Leapmotor share sales pressure, and the product matrix development is balanced. Among them, C10 cumulative insurance coverage is close to 30,000 units, accounting for the highest proportion of total sales. Models like B01, C11 also have impressive market performance. From the user attribute perspective, Leapmotor's core customer group is pragmatic family users. Purchase budgets are mostly concentrated around 150,000 yuan, pursuing high space utilization, reliable range, smart configuration, and low usage costs. Different models correspond to differentiated consumer groups: The entry model A10 mainly targets families with children, belonging to first-time purchase or additional purchase models for the family. Female user proportion is considerable, and many users prefer the long-range version. Usage scenarios include long-distance self-driving. While the flagship SUV D19 targets the middle-class upgrade replacement group. Car owners are mostly middle-aged and young workplace management levels. Among them, there are many old owners of luxury brands and old Leapmotor users. Positioning leans towards the high-end family market. From the city distribution perspective, Hangzhou, Guangzhou, Chongqing, Shanghai, Chengdu, and other tier-1 and new tier-1 cities are Leapmotor's main sales bases. The Zhejiang local market is particularly well-rooted, and sales in multiple prefecture-level cities remain firmly at the forefront. It is worth mentioning that Leapmotor's sales basically come from personal private car procurement. The proportion of operating vehicles is extremely low, and terminal market development is very healthy.

Besides deepening the domestic market, the overseas market has also become a brand new growth engine for Leapmotor. In the first four months of 2026, Leapmotor accumulated exports of 64,000 units. April single-month exports reached 22,000 units, accounting for 30% of that month's total sales. The brand tailored different models for different overseas road conditions, purchasing power, and driving habits, launching differentiated models to achieve precise layout. Europe is Leapmotor's largest overseas market. Local fuel costs are high, urban roads are narrow, and the compact and flexible T03 became the export mainstay. Relying on price and configuration advantages, it gained numerous orders in countries like Italy and Belgium. In the Southeast Asian market, local consumers have limited budgets, and the economic and practical T03 is equally popular. The South American Brazil market, with vast territory and high long-distance travel demand, focuses on the extended-range model C10, precisely adapting to local travel scenarios. In terms of channel layout, Leapmotor chose to cooperate with the international automotive giant Stellantis. Leveraging their mature distribution network and after-sales system, they quickly opened the overseas market, while also laying out local factories in places like Spain and Malaysia. This further reduced operating costs and avoided tariffs, accelerating overseas market expansion.

Leapmotor managed to stand out among a crowd of new energy new forces, achieving a monthly sales result of 80,000. Behind this is a clear development strategy and hard-core comprehensive strength. The brand did not blindly chase the high-end market and flashy tech concepts, but has been long rooted in the mainstream family market, creating a complete product matrix covering the 70,000 to 300,000 yuan price band to meet the car usage needs of families at different levels. Full-domain self-research is Leapmotor's core trick for controlling costs. Its core component self-research rate exceeds 65%, and the vehicle platform component commonality rate reaches as high as 88%. This effectively got rid of reliance on external supply chains, allowing products to maintain affordable prices while guaranteeing configuration. Now Leapmotor is working on both domestic and overseas lines, effectively hedging the operational risks of a single market. Financial performance has also remained stable. In 2025, it successfully achieved full-year profit. In the first quarter of this year, under the premise of continuous investment in overseas factory building and new product R&D, it still maintained a considerable gross profit margin.

Looking back at Leapmotor's development path, its success logic is simple and pragmatic: Conforming to the big trend of new energy vehicle popularization, targeting the huge base of ordinary family consumers, relying on R&D technology to control costs, relying on rich models to cover segmented needs, and leveraging cooperative channels to develop the overseas market. At a time when the car market is returning to rationality, consumers no longer simply chase brand gimmicks, but vote with actual consumption choices. Leapmotor's rise also confirms a truth: In the fiercely competitive automotive industry, accurately grasping the real needs of the masses and continuously providing high-value products is how one can stand firm and achieve long-term development.

Budgeting around 80,000 yuan to buy a pure electric commuter SUV, I'm sure many are hesitating between Changan Qiyuan New Q05 and Leapmotor A10. Although their levels differ and styles vary, they ultimately overlap in street prices, so the issue of 'buy big or small' will definitely trouble you. Who is more worth it? Today we found two configurations with similar prices to compare.

Specific configurations are the Changan Qiyuan New Q05 405Max with a limited-time subsidy price of 79,900 yuan, and the Leapmotor A10 505 Enjoy Version with a guide price of 76,800. The price difference is 3,100 yuan, but how do the product strengths differ? Let's keep reading:

(Changan Qiyuan New Q05)

(Leapmotor A10)

First, of course, is the difference in dimensions. As a compact SUV, the Changan Qiyuan New Q05 body dimensions are 4435x1855x1595mm with a wheelbase of 2735mm; while as a subcompact SUV, the Leapmotor A10 body dimensions are 4270x1810x1635mm with a wheelbase of 2605mm. The Changan Qiyuan New Q05 is superior in length, width, and wheelbase, while the Leapmotor A10 is superior in height. With a 179cm tester measuring, the rear legroom is 2 fists, whereas the A10 has only 1 fist 3 fingers. However, with an adjustable backrest, comfort is better.

Regarding storage, the Leapmotor A10 standard volume reaches 602L, including 102L of sunken storage space; while the Changan Qiyuan New Q05 is 540L, and it also has 90L of hidden space, so both sides perform about the same.

(Changan Qiyuan New Q05)

(Leapmotor A10)

(Leapmotor A10)

After comparison, we can see that the Changan Qiyuan New Q05 is larger in size. The trunk space is average, releasing more space to the passenger cabin, which is beneficial for multi-person outings. At the same time, regarding seat comfort, Changan Qiyuan New Q05 pays more attention; both driver and passenger seats support electric adjustment. The driver's seat also has heating, ventilation, massage, and lumbar support adjustment functions. The rear seat backrest also supports angle adjustment, making riding comfort better. The Leapmotor A10 provides electric adjustment for the driver and front seat heating. The care for the driver is decent, but it is not very friendly to the passenger and rear passengers.

At the same time, differences in manufacturing concepts can be seen in other configurations. Changan Qiyuan New Q05 is willing to invest more; compared to Leapmotor A10, it adds automatic air conditioning, rear wiper, phone wireless charging (50W), in-car KTV, tire pressure monitoring, "see it, say it" voice interaction, and external speaker function. In terms of phone interconnection, it adds CarLink, CarPlay, and Honor Connect. The Leapmotor A10 adds panoramic sunroof, heated steering wheel, second-row tray tables, and ambient lighting compared to the New Q05. Additionally, Changan Qiyuan New Q05 is equipped with an active closing grille, which allows for better heat dissipation and reduced energy consumption. It needs to be emphasized that the Leapmotor A10 lacks rear AC vents. If you take your wife and children out on a trip, during this hot summer, it can be quite uncomfortable.

The core Three-Electric Systems is also a significant difference. The Leapmotor A10 is equipped with Gotion High-Tech or Jiangsu Zhengli battery cells, battery capacity is 53kWh, full charge range reaches 505km, paired with 2.5C fast charging, 30-80% takes only 16 minutes, which is relatively competitive at this price point. Changan Qiyuan New Q05 applies CATL battery cells + Golden Bell 2.0 3C fast charging battery, belonging to a first-line battery brand, but capacity is 40.3kWh, full charge range 405km, 30-80% fast charging takes 15 minutes. So this involves whether you prefer trusting a first-line battery brand or wanting long range. If you want both, you can increase the budget and choose the high-spec Changan Qiyuan New Q05, which has a big-brand battery and 506km long range. Besides the big-brand cells, Changan Qiyuan New Q05 also uses liquid cooling technology with better heat dissipation; even the low-spec uses direct cooling, whereas Leapmotor A10, although the high-spec uses liquid cooling, the low-spec only adopts air cooling, with relatively poorer performance.

Looking at performance, both SUVs are front-wheel drive. The Changan Qiyuan New Q05 is equipped with a 120kW, 190N·m motor, with a 0-100km/h acceleration time of 8.9 seconds, considered average. The Leapmotor A10 is equipped with a 90kW, 150N·m motor, with a 0-100km/h acceleration time of 10.6 seconds. Relatively speaking, the Changan Qiyuan New Q05 has stronger power. Starting at traffic lights in the city is faster. After getting on expressways or highways, the acceleration capability is also stronger, giving more confidence when overtaking trucks or changing lanes.

Summary:

Must admit, the Leapmotor A10 possesses global quality. The Changan Qiyuan New Q05, with central enterprise quality control, is also global quality, with no issues to pick regarding reliability. Furthermore, it went overseas before the A10, is already launched in Thailand, will enter Uzbekistan in June, enter Indonesia and Central/South America in August, and enter Europe in October, demonstrating central enterprise speed and strength.

Specifically at the product level, the A10 fits the commuter car identity better, with overall space, power, and configuration performance being relatively average, but the range is indeed very powerful, though the battery brand persuasion is slightly weaker. The Changan New Q05 uses CATL battery cells + Golden Bell 2.0 3C fast charging battery, with more advanced technology, and it accommodates more home attributes, with a larger size, stronger power, and richer configuration. Returning to the question in our title, who is more reliable? Currently, the Changan Qiyuan New Q05 offers a 6-year or 150,000-km vehicle warranty, while the Leapmotor A10 offers 4 years or 120,000 km. Besides, CATL is a big brand and more trustworthy. So my suggestion is that everyone should primarily consider the Changan Qiyuan New Q05!