Proton records best 1H sales in 15 years, passes 100,000-unit mark

Proton delivered 100,346 units in the first six months of 2026, a 39.1% increase over the same period last year and the company's strongest first-half performance since 2011. June deliveries totalled 16,052 units. The result puts Proton halfway to its full-year target of 200,000 units, driven by continued demand for its ICE lineup and rapid growth of the Proton e.MAS new energy vehicle business.

The Proton Saga remained the company's top-selling model, with 7,000 units delivered in June and 44,375 units year-to-date, up 40% from the same period in 2025.

The Proton S70 held its position as Malaysia's best-selling C-segment sedan, with 2,307 units delivered in June and 12,832 units year-to-date, an increase of 37.3%.

The Proton X50 remained Malaysia's best-selling B-segment SUV and top-selling SUV overall, with 2,378 units delivered in June and 15,345 units year-to-date, up 35.1%.

The Proton X90 led the D-segment 7-seater SUV category, with 388 units delivered in June, putting the model 50% ahead of its June 2025 sales.

Dato' Ir. Abdul Rashid Musa, Deputy Chief Executive Officer of Proton, said: "Surpassing 100,000 sales before the halfway point of the year is an important milestone for PROTON and reflects the confidence Malaysians continue to place in our products and brand. What is particularly encouraging is that our growth is broad-based. Demand remains strong for our ICE models while Proton e.MAS continues to expand rapidly, demonstrating our ability to serve customers regardless of where they are in their mobility journey. This balanced growth gives us confidence as we work towards achieving our target of 200,000 sales this year."

Proton eMas deliveries reached 17,920 units in the first half of 2026, up 321% year-on-year.

The Proton eMas 5, now locally assembled, remained the top-selling EV in Malaysia, with 1,436 units delivered in June and 10,793 units year-to-date.

The Proton eMas 7, produced at Proton's NEV assembly plant in Tanjung Malim, added 659 units in June for a cumulative total of 3,053 units.

The Proton eMas7 PHEV, launched on 4 February, recorded its third consecutive month above 1,000 units with 1,138 units delivered in June, bringing year-to-date sales to 4,074 units.

Zhang Qiang, Chief Executive Officer of Pro-Net, said: "Consumer acceptance of Proton eMas continues to exceed our expectations as more Malaysians embrace electrified mobility. The combination of attractive ownership costs, expanding charging infrastructure and our growing dealer network continues to attract new customers to the brand. Looking ahead, we will further strengthen our product portfolio and customer experience to maintain Proton eMas as Malaysia's leading new energy vehicle brand."

Proton said it will continue expanding production capacity and improving its dealer network in the second half of 2026. Following previews of upcoming technologies and products at KLIMS 26, the company is preparing further product launches as it works toward its 200,000-unit target for the year.