Proton February 2025 Sales: 31% Dip Driven by Festive Season, But Remains Strong YoY

Proton’s sales moderated in February following a record-high January, as the national carmaker posted a total of 13,566 vehicles sold — a 31% drop from January’s 15-year high of 19,833 units. The sharp decline was largely attributed to the long festive period, including Thaipusam and the Chinese New Year holidays, which disrupted vehicle deliveries across the country. The industry-wide volume also fell, though at a slower rate of 17.6% to 52,996 units, leading Proton’s estimated market share to ease to 25.6% in February, down from 30.6% the previous month. For the first two months combined, however, the brand still holds a healthy 28.5% market share, and despite the month-on-month drop, February 2025 sales were 20.8% higher than the same month last year (11,232 units), showing continued strong demand for Proton models.

The Proton Saga — Malaysia’s long-running, affordable entry-level sedan and consistent best-seller — accounted for much of the monthly movement. After hitting an all-time high of 10,285 units in January, sales normalised to 6,047 units in February, but year-to-date (YTD), the Saga has moved 16,332 units — a massive 69.8% jump compared to 2024, solidifying its position as Malaysia’s top-selling vehicle model. Proton’s newer C-segment sedan, the S70, continued its upward trend with 1,940 units sold in February, up from 1,604 units in January, making it the brand’s second most popular model; YTD sales stand at 3,544 units, an increase of 51.5% from last year. Performance was further lifted by the launch of the 2026 S70 MC in mid-February, featuring an upgraded 1.5L i‑GT turbo four-cylinder engine producing 181 PS, and the refreshed model has already amassed 5,000 bookings since its introduction.

The popular B-segment SUV X50 followed closely with 1,842 units sold in February, bringing its YTD total to 4,271 units — 31.1% higher year-on-year. Meanwhile, Proton’s electric flagship, the eMas 5 EV, has surpassed 5,000 total sales, remaining one of the company’s strongest performers for the year so far.

Proton Edar CEO Abdul Rashid Musa said the year has started positively for Proton, with strong customer interest in the refreshed model line‑up that offers competitive design, latest technology, efficiency and value, adding that the brand’s efforts to enhance customer experience at showrooms and service centres are also yielding results, strengthening its brand values. He noted that Proton’s immediate priority is to reduce waiting times by ramping up production and deliveries monthly while upholding quality, and with recent investments in the Tanjong Malim plant, the company is well‑positioned to meet this challenge, as upcoming sales figures will demonstrate.