Chery Global Sales Exceed 160,000 Units in February, Global Users Surpass 18.89 Million

Recently, Chery Group officially released its February sales performance. Amid fluctuations in the global automotive market and short-term pressure in the Chinese market, Chery achieved a strong performance overseas with outstanding growth. Not only did monthly sales remain above 160,000 units, it also became the first Chinese automaker in history to achieve cumulative exports exceeding 6 million units.

For the Malaysian market, Chery is not only an international brand with impressive sales figures but also the fastest-growing and most deeply established Chinese automotive brand in Malaysia in recent years. Its global performance directly influences local consumers’ perception and choice of Chinese vehicles.

Exports Become the Pillar of February Sales

According to official data, Chery Group sold 160,800 vehicles in February, including 124,900 units exported, a year-on-year increase of 41.5%. Monthly exports have exceeded 100,000 units for 10 consecutive months.

From January to February 2026, total sales reached 361,000 units, with 244,500 units exported, up 44.7% year-on-year, and exports accounted for 67.7% of total sales.

Chery Automobile (9973.HK), the listed entity on the Hong Kong Stock Exchange, recorded sales of 146,200 units in February, with 116,700 units exported, representing nearly 80% of total sales.

Global cumulative users surpassed 18.89 million, overseas users exceeded 6.09 million, and total exports officially broke through 6 million units.

From exceeding 5 million units in exports in June 2025 to reaching 6 million units now, Chery added another 1 million units in just 8 months, demonstrating strong global expansion momentum.

Strong Performance in Overseas Markets

Affected by the reduction of policy subsidies in China, rising raw material prices, intensifying market competition, and the Chinese New Year holiday in February, Chery’s sales in the Chinese market saw a temporary decline. However, early deployment and steady growth in overseas markets effectively offset the shortfall in domestic sales.

Currently, Chery’s multi-brand matrix including OMODA, JAECOO, EXEED, JETOUR, and iCAUR has entered more than 130 countries and regions worldwide, with Europe, Southeast Asia, the Middle East, and South America as core growth regions. Among them, the European market is accelerating expansion, having entered 18 European countries. In January 2026, sales in the UK and EU reached nearly 20,000 units, surging 224% year-on-year.

In Malaysia

In the January 2026 Malaysian brand sales ranking, Chery ranked fifth in the market with 2,968 units, behind Perodua, Proton, Toyota, and Honda, surpassing most Japanese brands such as Nissan and Mazda.

Chery Group adopts a multi-brand strategy in Malaysia: Chery core brand + OMODA + JAECOO + JETOUR, forming a full range of SUV products.

Key models including OMODA 5, Tiggo 8 Pro, and JAECOO J7 have been long-term bestsellers in Malaysia. The JAECOO J7 was a star model among Chinese brands with sales exceeding 10,000 units in Malaysia in 2025.

In the Malaysian automotive market, the overall share of Chinese brands is approximately 3.9%, with Chery taking absolute dominance, making it one of the top choices for Malaysian consumers when selecting Chinese SUVs.

Conclusion

Chery’s February sales prove that Chinese automobiles have moved from “cost-effective exports” to a “brand and technology export” stage. For Malaysia, Chery’s continued growth means more SUVs and electric vehicles with high specifications, reasonable pricing, and mature technology will enter the local market, further breaking the long-dominant pattern of Japanese and local brands.

With the release of Chery plant capacity, continuous model updates, and improving service network, Chery is expected to climb higher in the Malaysian rankings and become the third “national” brand after Perodua and Proton.