KUALA LUMPUR, January 12, 2026 – Proton’s New Energy Vehicle (NEV) division, Pro - Net, has officially released the complete specifications of the highly - anticipated e.MAS 7 PHEV, Malaysia’s first locally - branded plug - in hybrid SUV positioned as a “dual - powered EV”. Bookings for the model will kick off on January 13, 2026, at 6:00 PM alongside a dedicated livestream event, where uncamouflaged exterior and interior details will be revealed to the public.
Core Market & Launch Details
The e.MAS 7 PHEV expands Proton’s electrified lineup, built on the Global Modular Architecture (GMA) – a platform designed for electrification from the start. It targets Malaysian drivers seeking a flexible “electric + petrol” mobility solution, bridging the gap between full EVs and traditional combustion - engine vehicles. Proton has confirmed three variants for the local market: Prime, Premium, and Premium Plus, with pricing to be announced at the official launch.
Key Specifications (Malaysia Market)
| Specification |
Prime / Premium |
Premium Plus |
| Battery Capacity |
18.4kWh CATL LFP |
29.8kWh Aegis Short Blade LFP |
| WLTP Pure EV Range |
83km |
146km |
| WLTP Combined Range |
943km |
996km |
| WLTP Fuel Consumption |
4.3L/100km |
4.4L/100km |
| DC Fast Charging (30% - 80%) |
30kW, ~20 minutes |
60kW, ~16 minutes |
| AC Charging |
6.6kW |
6.6kW |
| 0 - 100km/h Acceleration |
8.0 seconds |
8.2 seconds |
| Key Safety |
7 airbags + L2 ADAS (AEB, BSD, etc.) |
Same as above, enhanced features |
All variants come standard with Vehicle - to - Load (V2L) capability, catering to local needs like outdoor camping and emergency power supply. The Premium Plus also features a faster DC charging rate and longer EV range, tailored for drivers with frequent intercity travel demands.
Guinness World Record & Technical Edge
The e.MAS 7 PHEV’s technical foundation is rooted in the Geely Starray EM - i, which set a Guinness World Record for the “lowest fuel consumption for a production PHEV SUV over a long - distance real - world drive” with 3.83L/100km across a 1,056 - km Sydney - Melbourne route in Australia. This efficiency credential strengthens its value proposition in Malaysia’s cost - conscious market. Styling - wise, it retains the e.MAS family design language with subtle model - specific tweaks, and all variants get exclusive trim accents to distinguish them from the full - electric e.MAS 7.
Safety & Local Relevance
Safety is a priority, with all variants packing 7 airbags and L2 Advanced Driver Assistance Systems (ADAS), including Autonomous Emergency Braking (AEB) and Blind Spot Detection (BSD), meeting ASEAN NCAP 5 - star safety standards. Proton’s nationwide dealer network ensures easy access to sales, service, and charging support, lowering ownership barriers for Malaysian customers.
Booking & Livestream Info
Interested buyers can reserve their e.MAS 7 PHEV starting January 13, 2026, via Proton’s official website, the Proton e.MAS mobile app, or authorized Pro - Net dealerships. The 6:00 PM livestream on Proton’s official Facebook page will showcase the uncamouflaged vehicle, detailed features, and booking incentives.