Changan Automobile Aiming for Global TOP 10; 1.5 Million Overseas Sales Target by 2030

Changan Auto, a Chinese automotive giant actively expanding its footprint in Southeast Asia, has officially launched its "1445" global development strategy. This roadmap outlines Changan's ambition to break into the Global Top 10 Automakers by 2030, a goal fueled by an anticipated surge in New Energy Vehicle (NEV) adoption and international market penetration.

Core of the "1445" Strategy: One Decade, Two Steps

The "1445" strategy is centered around the vision of transforming Changan into a world-class automotive group. The breakdown is as follows:

1 Vision: To establish a world-class automotive group.

4 Core Sectors: Focus on Whole Vehicles, Components, Modern Services, and Ecosystem Industries.

4 Transformations: Advancing the brand through Intelligence, Sustainability, Globalization, and Integration

5 Major Growth Targets: By 2030, the group aims to achieve exponential growth across NEV Sales, Overseas Volume, Revenue, Total Profit, and Brand Value.

Overseas Markets as the Key Growth Driver

Of particular significance to Malaysian and global consumers is the acceleration of the "Vast Ocean" (Hai Na Bai Chuan) globalization initiative. Changan has set a target of 1.5 million annual overseas units by 2030.

To achieve this, the group will intensify its "152" global market layout, shifting from "product exports" to "brand and industrial exportation". This strategy involves establishing localized production hubs and regional supply chains, ensuring Changan becomes deeply integrated into the local economies where it operates.

Brand Synergy: Avatr Plus Deepal

Changan will synchronize its resources to drive strategic synergy between its two flagship NEV brands: Avatr (Luxury) and Deepal (Mass-Premium).

Operational Independence: Front-end sales, marketing, and customer operations will remain distinct to preserve each brand's unique identity and market positioning.

Back-end Integration: R&D, supply chain management, and production resources will be centralized to maximize economies of scale and accelerate technological innovation.

Scale Objective: The goal is to build a premium brand portfolio exceeding 1.5 million units in annual sales, with international markets projected to contribute over 40% of the total volume.

Six Major Transitions: Transforming into a Tech Powerhouse

To secure these ambitious milestones, Changan has identified "Six Major Transitions" designed to shift the organization from a traditional automaker to a smart, low-carbon mobility technology company. These core transitions focus on multi-energy Power (Hybrid, EV, Hydrogen), immersive experience (AI-driven smart cabins), and user ecosystem (user-centric services).

Summary 

With the synchronized advancement of the Shangri-La (NEV), Dubhe (Intelligence), and Vast Ocean (Globalization) initiatives, Changan Automobile is rapidly pivoting from its origins as a traditional manufacturer into a smart, low-carbon mobility technology company. For the Malaysian market, Changan's global ambitions signal an imminent influx of high-tech, competitively priced electric vehicles as the brand strengthens its presence across the ASEAN region.